NBER WORKING PAPER SERIES MEDIA BIAS IN THE MARKETPLACE: THEORY Matthew Gentzkow Jesse M. Shapiro Daniel F. Stone Working Paper 19880 http://www.nber.org/papers/w19880 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 2014 In preparation for the Handbook of Media Economics, Simon Anderson, David Strömberg and Joel Waldfogel, eds. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research. At least one co-author has disclosed a financial relationship of potential relevance for this research. Further information is available online at http://www.nber.org/papers/w19880.ack NBER working papers are circulated for discussion and comment purposes. They have not been peer- reviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications. © 2014 by Matthew Gentzkow, Jesse M. Shapiro, and Daniel F. Stone. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. Media Bias in the Marketplace: Theory Matthew Gentzkow, Jesse M. Shapiro, and Daniel F. Stone NBER Working Paper No. 19880 February 2014 JEL No. D21 ABSTRACT We review the theoretical literature on market determinants of media bias. We present a theoretical framework that organizes many key themes in the literature, and discuss substantive lessons. Matthew Gentzkow Daniel F. Stone University of Chicago Bowdoin College Booth School of Business Department of Economics 5807 South Woodlawn Avenue 108 Hubbard Hall Chicago, IL 60637 Brunswick, Maine · 04011 and NBER
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