A FOOTBALL JOURNEY – SIDE BY SIDE Crowdfunding for success Football and lifestyle investment for long-term sporting success and financial return

With its proud traditions and a history of more than 125 years, Lyn 1896 shall once again, become one of ’s most prominent football clubs. After multiple years in obscurity, will Lyn facilitate a return to the top-flight of Norwegian football and regain its position as 1896 1968 2004 2010 Lyn is established Lyn wins “The Double” Lyn plays in the Norwegian Files for bankruptcy the number 1 football club in . Cup final 2026 ? Through the dual model - developed according to NFF guidelines - the limited company Lyn 1896 AS takes 1902 1990 2006 Lyn establishes Lyn become junior champions Lyn plays in the UEFA Cup over the commercial obligations and rights associated with Lyn 1896 FK (the club). The limited company is set The Norwegian Football for the first time up according to the 50 + 1 model and allows for a wide range of investors without a single majority owner Association (NFF)

The “Lyn” model – the DNA of the club, is a carefully developed model that lays the groundwork for the sporting direction of Lyn 1896. A necessity and a competitive advantage for success at the highest level

Lyn 1896 is working towards playing in the Eliteserien by the 2026/27 season. This share issue enables the necessary investments in support staff and players, in addition to upgrading the training facilities for the development of local youth talent Established in 1896 as one of Norway’s first football clubs Lyn wants to build an investor group with a passion for the club. Crowdfunding provides a unique opportunity for all types of investors to come together to support and develop Lyn 1896 FK through an ownership in Lyn 1896 AS Lyn 1896 has won 8 Norwegian Cup titles and 2 League titles. Played a quarter final in the European Cup against Through prudent operations and positive results in recent years, there is now room to look ahead and focus Barcelona (1968) and won «the double» (1968). on what lies ahead; the Eliteserien – the highest level of Norwegian football After the club filed for bankruptcy in 2010, the club currently has a positive operating result and firm plans to once again Revenues Total costs Net income play at the highest level of Norwegian football. 20

15 MNOK

10

5

0 2022 2023 2024 2025 -5 *Compound annual growth rate 02 IDENTITY

From its beginning at St. Hanshaugen to cup drama in Barcelona – Lyn’s incredible journey

Establishment of Lyn Crown Prince Olav Lyn plays Barcelona in Lyn was founded inaugurates Ullevaal the Cup Winners’ Cup 03.03.1896 at St. Stadium Lyn played Barcelona in Hanshaugen in Oslo Crown Prince Olav kicks- the Cup Winners’ Cup at off the match between Lyn Camp Nou after a and the Swedish team fantastic 1968-season Örgryte at the opening of Ullevaal

1902 1968 1990

1896 1926 1969

Lyn was co-founders of NFF The Double Promotion to The only club that exist to The club was the first “Eliteserien” date being among the Norwegian club to win In 1991 Lyn were back at founders of the Norwegian both the League and the the highest level in Football Federation (NFF) Cup in the same season: Norwegian football after «The double» 10 year of absence

6/6/2021 3 02 IDENTITY

Cup finals, Europa League and bankruptcy within few years – a decade with highs and lows provide a foundation for stability and prosperity

Cup final vs Brann The first team files for Change in the league Positioned for promotion The 99th edition of the bankruptcy system prevents The first team consists of Cup Final featured Lyn vs Revenues and costs no promotion a record number of young Brann at Ullevaal Stadium longer balanced, and Lyn won the league, but a players and Lyn is ready without the financial change in the league to rise in the league backing from stakeholders system prevents Lyn from system the bankruptcy was a fact getting promoted

2006 2012 2019

2004 2010 2016 2021

Europa League Oslo-derby in the first Beginning of the Lyn participation round model Lyn reunited with Lyn is back in the Cup The strategic framework international football and sets an attendance that incorporates when they played two record in the first round everything from tactics to matches against Flora facing its city rival finances is implemented Tallinn in UEFA Europa League

6/6/2021 4 02 LYNIDENTITY-LEGENDER

Legends of Lyn– a small sample from a long list The Berg family The Berg family is most likely Norway’s best football family. The story started with Harald «Dutte» Berg in 1965. He is currently the last person from Lyn to be crowned the top scorer in the highest division, and older Lyn supporters still think of Harald as the best player to ever Jørgen Juve (Lyn 1926-39) (Lyn 1930-48) Andreas Morisbak (Lyn 1960-71) Ola Dybwad-Olsen (Lyn 1964-78) wear the Lyn jersey. The national team’s all time top «The Colonel» among the all time 221 matches for Lyn, captained the 175 goals in 285 matches for Lyn, goal scorer with 33 goals, and the best Norwegian players. «double». Later coach for Lyn and all time best goal ratio. Honorable Harald was top scorer against Barcelona, in a captain of “the Bronze team” Tournament’s #1 in Berlin ‘36 ass. coach for the national team member and club legend game his brother Knut Helmer Berg also played. ’s sons, Arild Berg and Runar Berg also played for Lyn in addition to having strong connections to Bodø/Glimt.

Jo Tessem (Lyn 1994-97,05-07) Hassan El Fakiri (Lyn 1995-99, 01) Tommy Nilsen (Lyn 1995-03) Steven Lustü (Lyn 2002-06) A cult figure and Bastionen member. A true Lyn player, 116 matches. Lyn’s top goal scorer in the 90s with Regarded a club hero. “Psycho” is Outstanding career at Southampton Bastionen favorite, with a great 60 goals. Has worked with football an Honorable member of between his spells at Lyn career at Monaco and M´Gladbach in the favelas of Brazil since 2006 “Bastionen”. 139 matches

Harald «Dutte» Berg Knut Helmer Berg

Tommy Berntsen (Lyn 2002-09) (Lyn 2004-06) «Edu» Ogbuke (Lyn 2005-07) Mads Dahm (Lyn 2006-10, 11-14) Defender with 180 matches, World in Chelsea and Nigeria Enormous talent and brilliant while Exceptionally gifted central recipient of the club's badge of after playing for Lyn, proving that playing for Lyn. Sold to Hoffenheim defender and captain that followed th honor. Saved Lyn from relegation one can reach the top of and later Schalke 04 the team from the Eliteserien to 6 Runar Berg Arild Berg as a coach international football from Lyn tier. Now coaches Lyn G06 6/6/2021 5 03 L Y N T O D A Y

“ T h e LY N M O D E L is an internally - developed, evolving and dynamic model, created by the club’s staff throughput the entire club. With Norway’s widest reach, Lyn has access to a massive talent pool that will be recruited and developed in line with carefully developed methodologies and a rock - solid academical foundation"

VISION VALUES MISSION Proud return to the Playing style Lyn Forever | All for Lyn Norwegian elite division Training culture Environment

6/6/2021 6 03 L Y N T O D A Y Plan for collaboration between Lyn Football and Lyn 1896: • The most promising players from each age group shall play up an age group on a regular basis, Homegrown talents are the backbone of the sporting and or moved permanently to a better training group if mental and physical aspects call for that financial model at Lyn • Guest play is developed in collaboration between the alliance teams to ensure optimal training cycles for the players • and Lyn 1896 collaborate around certain characteristics and skillsets that have an extra focus in each age group • Clear role requirements for position and player characteristics for each individual player • Tailor-made offering, including school, development plans, training programs, and close follow-up by development manager in Lyn Football and academy manager junior department • Lyn 1896 and Lyn Fotball have joined forces in a larger collaboration with WANG Ung to create The annual meeting of 2020 marked the start This requires a close collaboration between a platform for combining school and elite sports in the best possible manner of the new academy initiative in Lyn, with Lyn Fotball and Lyn 1896 to ensure that plans three large training groups each containing for both individuals and teams are 20-25 players and two dedicated coaches. implemented, and that the player logistics Team Arena Play-up options between the various teams of each club are As of today, 30% of the 1st team consist of home-grown players, and over the last 3 organized in a seamless and efficient fashion. years a total of 8 players have been accepted Communication between the two clubs into the first team from the junior academy. mainly takes place between the Lyn 1896 will add personnel capable of development manager in Lyn Fotball and the offering first-class individual development junior academy manager and recruitment coach in Lyn 1896. The communication is support for each player. This will take the academy product to the next level, and this transparent and open, and resources from share offering is key in realizing that. the two entities meet on a daily, weekly, and monthly basis. In the long run, the Sports Lyn 1896 has a goal of allocating 25% of its Director in Lyn 1896 will be an important annual revenue to the development of resource in this collaboration. academy players, a key factor for lasting Lyn Football and Lyn 1896 have the framework in place to ensure success both on and off the field. seamless collaboration between the clubs and the best possible development for each individual player

6/6/2021 7 03 L Y N T O D A Y

The dual model – a framework to secure a stronger financial foundation and professional operations by adding resources, expertise, and capital. Through the share issue, Lyn will put in place a broad ownership structure based on the 50 + 1 rule

Lyn 1896 AS Lyn 1896 FK As a tool for creating a stronger financial It also follows clearly from the legislation foundation for professional operation, that all sporting decisions must be made Independent board of directors, Independent board of directors, clubs can make agreements with by the club and not by the company, just Manager Manager companies for the supply of resources, as clearly as players, coaches, and Director of sports expertise, and capital. Everything is support staff must be employed by the organized so that the club maintains club. complete control over the sporting Lyn 1896 AS will raise capital in order to • Sole recipient of revenue streams • Rights according to Lyn 1896 AS decisions, while shareholders take actively assist the club in its journey from Lyn 1896 FK obligations control of the business operations. towards playing games at the highest • Has an obligation to finance Lyn FK • Responsible to assure and maintain The Norwegian dual model - which most level. The funds will - according to (First-team and U19) according to necessary licensing regarding Norwegian football clubs use - is a current legislation - be used to cover the their plans and ambitions professional football collaboration between the club and operations of the club according to • It is in Lyn 1896 AS that new • A sports committee makes all business regulated by NIF's law, chapter approved budgets. shareholders will get an ownership decisions regarding player logistics 13. NFF’s model describes in detail which The share issue is made considering the and player contracts with a majority income may be transferred between the 50 + 1 rule, which means that no single vote club and its partnership company. In shareholder can own more than 49% of return, the company will cover agreed the company. This structure makes Lyn Recipient of all club revenues costs related to the operations of the different from its competitors in such club. A draft of the agreement is included Cost-center with a yearly fee covering broad ownership, where others often the budget in the deal documents. have 1-2 large owners who control the operations of the club. 6/6/2021 8 LYN04 OPPORTUNITIES MODELLEN – ET STRATEGISK RAMMEVERK +73,9 Lyn is budgeting conservative organic revenue growth based on

progress on the field, with a view to compete in Europe long term 51,2

+53 Ordinary club revenues Net player sales 71,2 UEFA Europa League UEFA Champions League +10 20,6 13,7 3,6 3,9 6,1 Potential

Case (MNOK) 2021 2022 2023 2024 2025 Net player sales

Increased revenues Media revenues • Lyn’s seasonal ticket revenues will • Media revenues will be an important The “Europa effect” increase to NOK 750’ as the team value creating factor going forward Both Molde and Sarpsborg 08 have had good spells in advances the football pyramid • Revenues are expected to grow from international football. Their participation have caused a near • Average home game crowd is assumed to NOK 0 til MNOK 6 within 5 years doubling of their topline due to increased media- and grow to 2 750 • At national level, Norwegian teams are participation revenues. • Both the price on seasonal passes and now experiencing an increase in media In 2018 Sarpsborg 08 played in the Europe League group stage ordinary tickets will increase as Lyn revenues due to European cup and received extraordinary income totaling MNOK 53. Molde makes progress in the league system participation received MNOK 51 for participation in the Champions League Sponsorship revenues Net player sales playoffs and MNOK 71 for participation in the Europe League. • Sponsorship revenues are assumed to • Net player sales are assumed to provide In addition to one-time payments, these clubs experience an increase as the team advances the yearly MNOK 10 in OBOS-league and increased demand for the players who have succeeded on the football pyramid Eliteserien European stage, boosting revenues from player logistics • Lyn’s strong brand, supporter base and • Clubs like Sarpsborg, Bodø/Glimt and new ownership structure provide a unique Stabæk have seen results well above these opportunity to optimize sponsorship levels for several consecutive seasons revenues from Day 1 6/6/2021 9 LYN03 OPPORTUNITIES MODELLEN – ET STRATEGISK RAMMEVERK

Sustainability, prudency and transparency are the fundamental principles in Lyn’s quest for success

SUSTAINABILITY PRUDENCY TRANSPARENCY Lyn’s progress shall be fueled by The operations shall be prudent, Lyn will be transparent in its first-class day-to-day operations – sober and economically communication with owners, that of an elite club – with responsible. Even with larger than supporters and other stakeholders emphasis on sustainable decision- budgeted revenues, spend shall be through regular reporting of making and development according to the established plan financial matters

Operating result per club 2018 season in Eliteserien 830’ 2024 7 -750’ 48 16 Operating result Budgeted positive Clubs in Eliteserien Average operating 5 4 3 3 2 2020 for Lyn 1896 result generating positive result in Eliteserien results in 2018 2018 -2 -3 -5 -5 -8 -8 -10 -10

-42

Source: Deloittes Eliteseriebarometeret 2019

6/6/2021 10 05 FINANCE

Crowdfunding and supporter ownership mean democratic decision-making and focus on achievements on the field Supporter-owned clubs Crowdfunding Crowdfunding is an initiative where individuals come together to support a project Athletic Club Bilbao – One of Spain’s largest clubs. Completely free of or a company through financial support or investments. Projects are often “rich uncles” Athletic Club Bilbao has focused on developing talent and marketed via digital applications or social media. exclusively signs players with Basque roots. Athletic has never been relegated from Spain’s top division. Athletic Club Bilbao plays by its By participating in this campaign, shareholders taking an ownership position in Lyn own rules and proves what is possible when people join forces to 1896 AS will contribute to the club’s financial rights and obligations being support their team. managed by a democratically owned entity where no single person or entity can own more than 49% of the company’s equity. FC Bayern Munich – The 50+1 rule of the says that 51% of the By choosing a democratic ownership model in Lyn 1896 AS, which is the club’s club must be owned by its supporters. Bayern Munich has taken this a partner company, the club will take a different direction than most clubs in step further with as much as 75% of the club ownership at one pint being Norway and internationally. Lyn 1896 FK will through this structure get access to been placed on supporters’ hands. The owners are focused on getting investors that care for the club, being OK with a long-term return on investment. results on the field, having created a self-sustained, wealthy powerhouse In order to secure transparency and an efficient flow of information between the in European football. “No glitter, just trophies”. leadership and the company’s shareholders, the shareholders will get access to São Paulo FC – Even if Brazilian law has permitted private ownership of the CrowdWorks platform. football clubs, a select few have chosen to keep their supporter-owned structure. With 6 league titles and 3 Copa Libertadores-victories it is difficult to argue against the success of a keeping this ownership model.

Chattanooga FC – In 2019 football fans in the US got the opportunity to become owners in a soccer club. The campaign originally sought USD 50 Subscription of Allocation of Shareholders are 000, however ended up with USD 640 000. In other words, a huge shares in Lyn 1896 shares within continuously AS between June August 1st, 2021. receiving success for the club. 10th, 2021, and Shareholders get updates from the Augus 1st, 2021 access to board and Source: https://www.90min.com/posts/the-biggest-fan-owned-football-clubs-in-the-world CrowdWorks management Source: https://www.crowdfundinsider.com 06.06.2021 11 05 FINANCE

Crowdfunding details and campaign information

2021 Ownership structure June 10th Campaign starts at Lyn1896.no/Invest Shareholders Shares Amount % For the first time ever a Norwegian football club invites Lajjo Eiendom AS 400 22,73% supporters, parents and others to ownership in its Odd R Wilhelmsen Invest AS 240 13,64% partner corporation Christian Døhlen 240 13,64% Geir Heming Skaar 240 13,64% Ongoing Access to CrowdWorks Con Ganas AS 240 13,64% Access to investor relations platform, CrowdWorks, will ASL Holding AS 200 11,36% be provided for efficient communication between Lyn Nida AS 200 11,36% 1896 AS and its shareholders Sum total 1.760 100,00%

July 9th Offering closes • The company will offer up to 80 000 new shares at a price of NOK 125 per The offering closes, and shares will no longer be share. The valuation corresponds to the invested equity in the company available for purchase • Invested equity of NOK 220 000 has in its entirety be used towards the preparation of the offering. The company has no debt August 1st Allocation of shares • The initial board currently consists of 5 members, John Arne Grøsland (chair), Shares will be allocated according to subscriptions and Geir H Skaar, Eirik Ødegaard, Dag Hognerud and Kristian Lier payments • Grøsland owns Lajjo Eiendom AS, Lier owns Con Ganas AS and Hognerud controls Nida AS Ca. August 15th Cap table is made public, and a new board is selected • Any amount raised above the budgeted capital need will accelerate the Investors are now officially shareholders of Lyn 1896 staffing related to sponsorships, coaching staff and strengthening of the AS, and the board will represent the ownership in an player squad appropriate manner

6/6/2021 12 WWW.INVESTER.LYN1896.NO