CSR Report 2011 Publication Policy
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Striving to be a company society wants to exist CSR Report 2011 Publication Policy Striving to be a company society wants to exist Honda is involved in a Sustainability Reporting Guidelines. variety of corporate social It is our hope that it will deepen stakeholders’ understanding responsibility (CSR) activities of Honda’s CSR activities. to fulfi ll its goal of being a * The Global Reporting Initiative is a joint project of the Coalition for company that stakeholders Environmentally Responsible Economies, a U.S. NPO, and the United Nations worldwide want to exist. Environment Programme. Initiated in 1997, it issues guidelines for reporting Starting in FY 2010, we began publishing a detailed report on economic, environmental, and social performance by organizations. of these activities on our website. This paper edition, which CSR website consists of sections addressing the CSR priorities of quality and This portal website supplements the paper edition of the report with more safety, the environment, and society, focuses on information detailed information about quality and safety, the environment, and society. with special relevance for the year under review. http://world.honda.com/CSR/ The report has been compiled with reference to the GRI* Additional information The following paper reports and websites provide more detailed information about the “Business Results,” “Environmental Conservation Activities,” “Driving Safety Promotion,” and “Philanthropy Activities” sections of this report: Honda Environmental Annual Report 2011 Annual Report 2011 An outline of Honda’s approach to environmental policy, An outline of business results, management strategy, and including reports on future targets and the results of major other aspects of Honda’s operations in FY2011 initiatives in FY2011 Published in July 2011 Published in June 2011 http://world.honda.com/investors/library/annual_ http://world.honda.com/environment/report/ report/ Driving Safety Promotion Activities 2010 Honda Philanthropy Website An outline of Honda’s approach and major initiatives with A website outlining Honda’s philanthropic respect to the promotion of driving safety in 2010. philosophy and broad-based social initiatives. Published in December 2010 http://world.honda.com/CSR/library/ http://world.honda.com/community/ CSR Report 2011 •Scope •Publication date This report focuses primarily on the activities of Honda Motor Co., Ltd., with some Current edition: September 2011 coverage of Honda Group companies in Japan and elsewhere. As used throughout Next edition: September 2012 this document, “Honda” identifi es initiatives of companies subject to the same •Inquiries labor contract as Honda Motor Co., Ltd. Please direct inquiries to the CSR Promotion Offi ce, Legal Division, •Period Honda Motor Co., Ltd. This report primarily covers activities from April 1, 2010, to March 31, 2011. Some 2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan historical background of these activities and references to events up to the time of Tel: +81-(0)3-5412-1202 publication, as well as forecasts and plans, may also be included. Fax: +81-(0)3-5412-1207 •Disclaimer •Published by In addition to factual information regarding the past and present status of Honda Corporate Communications Division and CSR Promotion Offi ce, Legal Division, Motor Co., Ltd., this report contains plans, perspectives, and forecasts based on Honda Motor Co., Ltd. corporate philosophy and management strategies as of the date of publication. Future forecasts represent assumptions or judgments based on information available at the time indicated. The results of future business activities and future events may differ from forecasts due to changes in the conditions on which they were based. 1 CSR Report 2011 Striving to be a company society wants to exist CSR Report 2011 Contents Publication Policy 1 Honda’s View on CSR 3 Message from the President and CEO 5 Dealing with the Great East Japan Earthquake 7 2011 Special Features 1. Living with Low-carbon Mobility 10 Honda’s Total Energy Management Improving Quality of Life through Electromotive Technologies Usefulness of Mobility in People’s Lives 2. Joy of Working Together Based on Respect for the Individual: 13 Kibonosato Honda Co., Ltd.; Honda Sun Co., Ltd.; and Honda R&D Sun Co., Ltd. Pursuing Respect for the Individual and Job Satisfaction The Philosophy of “People above All: Dreams, Hopes, and Smiles” Quality Initiatives 19 Approach to Safety 24 Environmental Initiatives 28 Customers 36 Suppliers 40 Associates 41 Shareholders and Investors 46 Local Communities 47 Corporate Governance 52 Company Overview 54 CSR Report 2011 2 Honda’s View on CSR Honda is striving to be a company that society wants to exist by pursuing CSR initiatives based on the Honda philosophy and sharing joy with people worldwide. Honda Philosophy Honda’s Roots, “Honda Philosophy” Company Crafted by Soichiro Honda and Takeo Fujisawa, the Honda philosophy principle forms the basis for all of our corporate activities. It comprises a set of values that are shared by all Group companies and their employees, setting the standard for conduct and decision- The purpose and reason for existence making. Specifi cally, it consists of fundamental beliefs in terms of of the Honda group respect for the individual and the Three Joys, the company principle, and management policies. Fundamental Management beliefs policies The center of the philosophy Guideline for associates in the of the Honda group performance of their daily responsibilities Company principle Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Fundamental beliefs Respect for the individual Initiative — Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions. Equality — Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, sex, age, religion, national origin, educational background, social or economic status have no bearing on the individual's opportunities. Trust — The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are defi cient, accepting help where we are defi cient, sharing our knowledge, and making a sincere effort to fulfi ll our responsibilities. The Three Joys The joy of buying — The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer. The joy of selling — The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer. The joy of creating — The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done. Management policies •Proceed always with ambition and youthfulness. •Respect sound theory, develop fresh ideas and make the most effective use of time. •Enjoy your work, and encourage open communications. •Strive constantly for a harmonious fl ow of work. •Be ever mindful of the value of research and endeavor. 3 CSR Report 2011 value ahead of the times with free-spirited thinking to enhance s.” Expanding the Joys” means realizing dreams with The Three Joy more people and contributing to local society to expand The Three Joys around the world. “Ensuring the joys for the next generation” CSR initiatives based on means working toward the sustainable development of society and achieving the highest level of environmental and safety performance the Honda Philosophy to ensure The Three Joys for the next generation. By resolutely pursuing these directions in our activities, fulfi lling Having embraced the goal of becoming a company that society our social responsibility, and communicating effectively with wants to exist by sharing joy with the people of the world based all Honda stakeholders, including customers, dealers, suppliers, on the Honda philosophy, Honda is pursuing a range of corporate associates, shareholders, investors, and local communities, it is our activities in order to create new value, expand value, and fulfi ll our intention to help bring about a sustainable society. commitment to the future while cultivating the freedom of associates to seek out a better way, a willingness to rise to the challenges of the future, and a spirit of collaborative creativity. “Creating the Joys” means continuing to dream and create new st century Honda philosophy/CSR objectives/Directions for the 21 Striving to be a company that societyety wwantsants tto exist 1.Creating st century the Joys Direction for the 21 Initiative,atiivee, OpOOpen-minded,ene -mmiindded Challenge,enge CCo-evolution 3.Ensuring 2.Expanding the Joys for the the Joys Next Generation Local Shareholders communities and investors Society Suppliers Dealers Operations Shareholders