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2008–09 Annual Report 2 • MESSAGE from the PRESIDENT

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2008–09 Annual Report 2 • MESSAGE from the PRESIDENT Hannah Teter, Photo © Tom Zikas Tom Photo © Teter, Hannah 2008–09 Annual Report 2 • MESSAGE FROM THE PRESIDENT The cheers of victory were heard across nearly all of the U.S. Ski and Snowboard Association’s sports in 2008- 09, with World Championship medals in alpine, freestyle, snowboarding, nordic and adaptive. It was also the dawn of a new era for the USSA with the completion of our new national training and education facility, the Center of Excellence. It was a year unmatched for the scope of World Championship medals across so many sports. Lindsey Vonn, Todd Lodwick, Billy Demong, Patrick Deneen, Ryan St. Onge and Stephani Victor each won World Championship gold. Vonn, Hannah Kearney, Lindsey Jacobellis, Laurie Stephens and Chris Devlin-Young also took season-long World Cup titles. But the year was not without hardship, with the USSA facing similar economic challenges as companies across our country and the world. Our organization responded swiftly and decisively to protect, as best as possible, our athletic programs. And we maintained a strong direction for our Vancouver Bound athletes to achieve our USSA Olympic goals this coming season. Despite these challenges, we can be proud of these and other accomplishments: • World Championship titles and medals in alpine, freestyle, snowboarding and adaptive, including an unprecedented six nordic medals. • Final work was completed on the USSA Center of Excellence, on-time and under budget, for a May 1 opening. • A partnership with the City of Park City resulted in a low-interest, tax-free bond to finance the Center of Excellence, allowing the Legacy Campaign endowment to grow and prosper for future generations. • Sport science and sports medicine continued to play a pivotal role in the preparation of athletes in all sports. • Sport education took giant steps towards the deployment of new technologies to bring educational content to constituents nationwide with the development of Center of Excellence TV. • Despite challenges with the economy, the USSA continued to renew sponsors and bring in new partners including Alka-Seltzer Plus, X-box and Sorel. • New fan Web sites were deployed at usskiteam.com and ussnowboarding.com and strategies deployed in the new area of social media. • While overall membership dropped slightly for the first time in nine years, the number of USSA member clubs grew to 425. • Online membership registration was deployed, creating greater efficiencies and service to members. • The USSA is bidding for the 2015 FIS World Alpine Ski Championships with Beaver Creek/Vail establishing itself as a lead candidate, while Deer Valley Resort prepares for the 2011 FIS World Freestyle Championships It is in challenging economic times like this that you appreciate, even more, the dedication of our staff and volunteers to helping athletes achieve their dreams. We all participate in sports that require a lifetime commitment from athletes to achieve success. But, likewise, it requires a similar dedication from family, friends, fans and our entire volunteer infrastructure. That’s the spirit of Olympism! In each of our 425 USSA clubs, there are men and women whose lives are dedicated to providing opportunities to athletes. I admire that deeply and know that behind every medal are dozens and dozens of supporters who share in that success. Your organization has that same dedication in its board leadership. I want to especially thank USSA Chairman Dexter Paine and U.S. Ski and Snowboard Team Foundation Chairman Jeanne Jackson for their guidance. Both take significant time from their business careers to help our organization and athletes. As we head into the Olympic season, I want to congratulate USSA athletes at every level on your success. And a special thanks to all of the USSA coaches, officials, clubs, volunteers and parents for all you did to help make that possible. Vancouver Bound! Bill Marolt President and CEO U.S. Ski and Snowboard Association about USSA • 3 The U.S. Ski and Snowboard Association (USSA) is a world class athletic organization providing opportunities for athletes in the most exhilarating Olympic action sports. It is driven by a vision to be best in the world with an emphasis on building character through strong personal values and a focus not only on today but on development for the future. The USSA offers programs in six unique sports including alpine skiing, cross country, freestyle, nordic combined, ski jumping and snowboarding. The USSA also manages two Paralympic sports in adaptive alpine and cross country. The organization’s new national training and education facility, the Center of Excellence, provides world class support for elite athletes and feeds a national information network pushing educational content to athletes, coaches, officials and parents in the USSA’s network of grassroot clubs. USSA Athletic Programs The USSA has 30,000 members, including over 22,000 athletes. A network of over 50,000 fans and donors provides ongoing support. Membership has continued to increase for eight years, with strong growth in youth - over half the athletes are 13 and under. A growing network of over 425 USSA clubs provides opportunities to participate in all levels of skiing and snowboarding competition. The USSA provides education and support to local coaches, officials, parents and volunteers, a local and national calendar of events, competition rules, and a development system to provide for advancement from grassroots up through the national Team. The USSA provides leadership and guidance to support competition venue development, approval of courses, inventory of protection equipment and education of clubs and officials, sanctioning over 4,000 domestic competitions each year. Over half of USSA sanctioned events are scored to its national ranking lists, providing measurements for athlete advancement. Development competitions in most sports include Junior Olympics and Continental Cups including NorAms, the USSA Alpine Super Series, the Cross Country SuperTour and snowboarding’s Revolution Tour and Race to the Cup. U.S. Championships are conducted in each sport. The USSA’s alpine masters program (21 and older) features over 400 events annually. Over 5,500 parents and volunteers dedicate their time as USSA officials to ensure the best competition environment, and embodying the true spirit of Olympism. USSA Sport Education continues growth in its educational material sales and clinic participation, now adding the versatility of Center of Excellence TV in providing valuable resources for almost 4,200 member coaches plus athletes and parents. Over 600 coaches are taking advantage of the USSA’s multi-level certification program. The USSA’s series of 18 educational CDs and DVDs are considered among the best offered by Olympic sports. Showcasing the Sports The USSA showcases skiing and snowboarding through major events and national television. Domestic World Cups and U.S. Championships in alpine, freestyle and snowboarding, plus the U.S. Snowboarding Grand Prix, were seen by millions of fans with 32 hours on NBC Sports and Versus, plus coverage on Universal Sports TV and UniversalSports.com, as well as Fuel TV and Go211.com. USSA events generate major national exposure for the sport, host resorts and communities and sponsors. Local economic impact of USSA events has been measured at $2.4 million, with most major events generating over $1 million in measured media value. An athletic focus is paramount at the USSA’s events. Among the many vital host resorts are Legacy venues such as Deer Valley Resort, Lake Placid, Beaver Creek, Aspen and Park City Mountain Resort – all among the most notable venues in the world. U.S. sites like Deer Valley, host to the 2011 FIS Freestyle World Championships, and Beaver Creek/Vail, a leading candidate for the 2015 FIS Alpine World Championships, have brought special international recognition to America. Major U.S. and international companies continue to be attracted to the excitement of USSA events and Teams with the exposure they generate for national and global brands. Among the major U.S. business leaders who partner with the USSA are Visa, Sprint, Spyder, General Mills’ Nature Valley brand, Charles Schwab, Audi, Alka Seltzer Plus and Delta Air Lines. 4 • 2008–09 ANNUAL AWARDS USSA Annual Awards “The USSA’s awards honor athletes for accomplishing their goals and for the coaches, clubs and volunteers who are exemplary models of Olympism for their support of USSA athletes.” Bill Marolt Athlete: Lindsey Jacobellis, Photo © Tom Zikas Tom Athlete: Lindsey Jacobellis, Photo © President and CEO 2008–09 ANNUAL AWARDS • 5 USSA DIAMOND AWARD USSA SILVER AWARDS Julius Blegen Award (highest service to the USSA) Athletes of the Year Lee Todd, Silver Spring, MD Alpine Lindsey Vonn, Vail, CO (Buck Hill Ski Team/ Ski and Snowboard Club Vail) USSA GOLD AWARDS Cross Country Kikkan Randall, Anchorage (APU Nordic Ski) Freestyle Ryan St. Onge, Winter Park, CO Nordic Combined Todd Lodwick, Steamboat Springs (Steamboat (outstanding athlete) Beck Award Springs Winter Sports Club) Todd Lodwick, Steamboat Springs (Steamboat Springs Winter Sports Club) Ski Jumping Lindsey Van, Park City, UT (National Sports Foundation) USSA Club of the Year Snowboarding Lindsey Jacobellis, Bondville, VT Stratton Mountain School USSA International Coach of the Year USSA Clubs of the Year Matt Christensen, Park City, UT (U.S. Ski Team) Alpine Squaw Valley Ski Team Cross Country Sun Valley Ski Education Foundation USSA Development Coach of the Year Freestyle Waterville
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