Jagran Institute of Management organising

th International Conference on Sustainable Practices in Business Management & Technology in 4Turbulent Times (IC-BMT 2021) Thursday, November 18, 2021

Jagran Institute of Management 620, W Block Juhi, Saket Nagar, - 208 014 Contact us : 9336332150 , 6387543367 Email : [email protected] Website : www.jimkanpur.ac.in follow us : Chief Patron Shri Yogendra Mohan Gupta , Chairman- Jagran Education Foundation

Patron Mrs. Ritu Gupta , Vice Chairperson- Jagran Education Foundation

Conference Chair Dr. J.N. Gupta, CEO- Jagran Education Foundation

Convener Dr. Divya Chowdhry, Director- Jagran Institute of Management

Co-Conveners Dr. Anil Kr. Singh, Dean Academics - Mob: 9621488762 CFA Anu Jajoo, Assistant Professor - Mob: 8081597020

ADVISORY COMMITTEE Dr. Mahendra Mohan Gupta, CMD Jagran Prakashan Ltd., Kanpur Mr. Pastor Arguelles Jr., Dean University of Perpetual Help, Molino Mr. Vinod Sujan, CEO Aarzoo Search, San Francisco, USA Prof. Arnab Kumar Laha, IIM Ahmedabad, India Dr. Narendra Kohli, Prof. Dept. of CSE & Dean Incubation Hub , HBTU Kanpur Prof Amit Shankar, IIM Vishakhapatnam Prof. D. Sahu, Faculty of Commerce, BHU, Varanasi Dr. Rakhi Gupta, Faculty of Commerce, BHU, Varanasi

Organising Committee Office Bearers Dr. Naveen Arora Mr. Pawan Omer - 9235165163 Mr. Adarsh Srivastava Mr. Priya Chopra - 9036066724 Mr. Ashish Mishra Ms. Pratima Gupta - 9919410003 Mr. Anand Kr. Dixit Mr. Prateek Dubey - 7905747953 Mr. Vishnu Kr. Shukla Mr. Aman Kesharwani CONFERENCE THEME Sustainability has become a crucial component to any organisation’s successful strategy. Business practices and technology that does not consider sustainability element is less impactful in several measures. In a business environment that is characterised by global integration and rapid technological advancement, most of the managerial and economic resources are absorbed in acquiring competencies to make pace with the changing environment. As the world moves away from the recent turbulent time and get adjusted to the new normal, the challenges and opportunities are being explored and discussed by experts worldwide. Individuals and organizations are struggling to tackle critical challenges induced by turbulent time. The key to success in the next decade will be different from today. Academicians, researchers, industrialists, entrepreneurs need to reinvent their policies and restructure companies for the future while ensuring adjustments to the turbulent times and strong performance in the present. Structured on the principle of exchange of information and cross border learning, this conference aim to facilitate open discussion in academic research that shape the direction of dynamic practices in the field of Management and Technology.

KANPUR CITY

Kanpur is the most important industrial hub in . It is now home to major industries including aviation, wool, leather, cotton, spices and chemical works etc. It is also a center of academic excellence with institutions like IITK, HBTU,CSA Agricultural University, GSVM Medical College, CSJM University, National Sugar Institute, Indian Institute of Pulses Research & Uttar Pradesh Textile Technology Institute. Kanpur has been home to big brands like , J.K Group, Mirza Industries, Super House , Pan Parag, Goldiee Masale, MKU ,Lohia Corp. to name a few. Places of tourist interest in Kanpur include the famous J.K Temple & .

JAGRAN INSTITUTE OF MANAGEMENT

Jagran Institute of Management, Kanpur was established in the year 2006 under the benevolence of Jagran Group, a leading name in media industry preserving professional and ethical value. Its educational wing Jagran Education Foundation is spreading excellence in education by establishing centres of higher learning for Post & Under Graduate courses along with professional institutions that offer Mass Communication, Digital Animation, Computer Science & Management. Jagran Institute of Management, the most modern purpose built business school of Uttar Pradesh is equipped with state of art facility that promotes experiential learning , where students are mentored by an expert team of faculties, supported by rich library of books, academic journals and magazines. The Institute offers 2 years full time Master of Business Administration (MBA) program and 2 years full time Master of Computer Application (MCA) program approved by AICTE & duly affiliated to Dr. APJ Abdul Kalam Technical University, Lucknow, Uttar Pradesh. Call for Papers & Posters Conference Theme: Sustainable Practices in Business Management & Technology in Turbulent Times (IC-BMT 2021) Following are the sub-themes of the Conference. However the list is not exhaustive and researchers may submit their work relevant to any of the topics mentioned below:

(A) Business Management a) Sustainable Human Resource Practices b) Dynamic practices in Operations and Supply Chain Management c) Role of Banking and Insurance Services in Turbulent Time d) Sustainable Financial Market Strategies and Investment behavior e)Digit al Marketing and CRM practices f) Business Economy & Regulatory Environment g) International Business Environment & Policy during Crisis h) Reviving Business: Adaptation to New Normal

(B) Information & Communication Technology ( ICT) a) Artificial Intelligence b) Computer Networks c) Data Mining & Information Retrieval d) Data security/Protection e)Da tabase & Information Systems f) E-commerce & E-governance g) Internet, & Web Applications h) Software Engineering i) Wireless Communication & Mobile Computing j) Cloud Computing k) IoT

SUBMISSION Submissions in the form of empirical, conceptual, practitioner’s papers and case studies are invited for submission, which address various novel issues related to sub themes. Submissions of abstracts and papers/posters must be made to the Conference Team via e-mail ([email protected]). Abstract should not exceed 300 words. All submissions are subject to a blind review process. All the accepted papers will be published in Conference Proceeding with ISBN No. & selected few papers will be published in the Journal with ISSN No. Full paper, not exceeding more than 3000 words(single line spacing), Font size 12, Times New Roman in MS Word format margin normal, APA style of referencing should be submitted before the deadline to consider for publication. Poster should be in PDF format and a maximum size of 2MB. There is no mandatory font for the Conference Poster but we recommend ‘Arial’ font for the ease of viewing. All submissions should be in original work and should not have been published or accepted elsewhere. For the paper to be published in the journal, at least one author must register and present the paper at the Conference. IMPORTANT DATES

Deadline for submission of abstract 31st August, 2021 Deadline for Full Paper 23rd October, 2021 Deadline for Poster submission 23rd October, 2021 Registration for Paper & Poster presentation 31st October, 2021 Conference Date 18th November, 2021

CONFERENCE REGISTRATION FEE

Industry Delegates ` 1500/- Academicians (Indian) `1000/- Academicians (Outside India) $ 60/- Research scholars (Indian) ` 600/- Students Participation (Indian) `400/- Research Scholars & Students (Outside India) $ 40/-

Send your Abstract/Paper/Poster to [email protected] Registration fee covers participation at the Conference, complimentary courier of Certificate. Please note that registration fee must be paid on or before 31st October 2021. One Best Paper in each track & One Best Poster will be awarded in the valedictory session

Mode of Delivery : Online Zoom Platform

Mode of Payment: Electronic Transfer/Cash Credit: Jagran Institute of Management A/c No.: 29640200000023 Bank: Bank of Baroda Branch : Barra Bye Pass Branch, Kanpur IFSC Code : BARB0BARRAB (fifth character is "zero")

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*Participation fee is non-refundable/ non-adjustable against any other programme of Jagran Institute of Management.