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Bized, May/June 2008, Full Issue BizEdMAY/JUNE 2008 Coca-Cola’s E. Neville Isdell On Doing Good Four Experts Forecast The Future of Management Education China and Africa Look for Alliances BizEd 0036 ContMAY/JUNE 2008 eVOLntsUME VII, ISSUE 3 00 8 DEPARTMENTS FEATURES 24 6 From the Editors 16 Good Works 36 The China Challenge For Coca-Cola’s E. Neville Isdell, Ilan Alon and John D. Van Fleet Headlines 8 a commitment to corporate note that, to thrive in China, business 54 Research responsibility is an essential part schools must weigh the risks, define of good business. their strategies, and heed the forces 60 Technology behind China’s evolution. 64 Your Turn SPECIAL FEATURE 24 The Future Is Now 42 All Eyes on Africa 66 Bookshelf Four prominent business thinkers African business schools set their 68 Calendar look at what lies ahead in manage- sights on building greater capacity ment education. Barry Posner for the delivery of management 70 Classifieds reimagines leadership. N. Craig education. 72 Spotlight Smith envisions strides in ethical and corporate responsibility. Denise 50 Remembering Rousseau works toward an evidence- Anne Graham based curriculum. Clayton Christensen Colleagues say goodbye to Cover photo by expects business schools to reinvent AACSB’s chief operating officer Bob Mahoney themselves to stay competitive. and BizEd’s executive editor. BizEd MAY/JUNE 2008 1 From the Editors A Ruby Anniversary Two of my friends celebrated their 50th birthdays by hiking to the top of Mount Kilimanjaro. I observed the same milestone by renting a beach house with three of my sisters. A former co- worker surprised her husband on their 30th anniversary by renting out a wedding- reception-style hall and throwing a party, complete with friends and family dressed in retro ’70s garb. The milestones that end in zero are the ones that really make us stop and think about what the occasions mean. Perhaps the fact that we’re so used to counting by tens lends each new zero a special significance. Perhaps the presence of that big round 0—simultaneously so empty and so fraught with potential—simply makes us want to 0 color it in with something fun, frenetic, or meaningful. So it is with pride that I note that the May/June 2008 issue of BizEd is the 40th issue of the magazine. I feel a certain nostalgia as I flip through those early issues 0 (Quick! Can anyone name our first cover interview?) and remember how hard we worked to find our voice. I remember attending my first AACSB Annual Meeting in New York City in 2001 and explaining to attendees that there would soon be a 00 magazine written just for them. I remember how triumphant we felt when that first issue was in print—and the second issue was already in the works. But, on the whole, a milestone anniversary is more about looking forward than 0 looking back. What’s on the horizon for management education? What essential 0 topics will BizEd be covering when the next big zero rolls around? We take a peek at the near future with a special section in this issue. We’ve asked four well-known management educators to take a look at their own fields and offer 0 0 their opinions on what’s changing—and what should be changing—in their areas of expertise. Barry Posner examines the practice of leadership, N. Craig Smith discusses ethics and corporate responsibility, Denise Rousseau extols evidenced-based manage- ment theory, and Clayton Christensen predicts a whole new model for the business 0school. Their essays begin on page 24. 0 Another glimpse of the future comes from the perspective of E. Neville Isdell, 0 the CEO of Coca-Cola. Isdell is passionate about the role of business in society and 0 believes that corporations and business schools can become “agents of transformation” in a complex world. Specifically, he discusses how Coca-Cola and other organizations can work with communities to create a better future for everyone. The interview starts on page 16. In magazine publishing, the future is always knocking at the door, because the next deadline is never far away. While I’m proud of the breadth of content in our 40th issue, I’m already deep into writing copy for the 41st edition—and looking ahead at the 42nd and 43rd. By my calculations, the 50th issue of BizEd will be pub- lished in January 2010. That gives us quite a few fresh zeroes to color in! Time to start thinking about what the diamond issue might hold. ■z M O C BILL BAS 6 BizEd MAY/JUNE 2008 Headlines A Global View of agement education, such as India, cation rapidly expands. It’s impor- Management Education China, and Africa. tant to nurture the great diversity n Balancing the tensions between schools display in their governance Most research that studies management global aspirations—of countries, structures, faculty characteristics, education takes a local or regional schools, faculties, and students—and financial models, and cultural con- perspective, which has made it dif- pressing local needs. The GFME nections. But, the report points out, ficult to draw broad conclusions report argues that schools need to as management education grows about key issues in the field. Creat- strengthen their curricular emphasis more competitive—and as students, ing a global worldview of manage- on global perspectives while still tak- graduates, and faculties become ment education was the primary ing unique histories, politics, and more mobile—it’s equally important objective in The Global Management cultures into account. The report to assure quality standards are main- Education Landscape: Shap- tained among business schools ing the Future of Business across the globe. Schools, the newest report n Recruiting and retain- from the Global Foundation ing qualified faculty. Clearly, for Management Education. the global demand for doc- The foundation is a joint toral faculty has been outpac- venture of AACSB Inter- ing production, leading to national and the European concerns about the ability of Foundation for Management some schools to sustain an Development. emphasis on scholarship. The In the report, GFME problem is twofold, accord- considers how management ing to the GFME report. In education will be affected by mature research-oriented envi- accelerating global economic ronments, systemic problems integration, expected demo- revolve around funding models graphic trends, advances in and perceptions about aca- information and communica- demic careers. In less mature tion technology, growth in environments, the lack of doc- global sourcing of services, toral programs has rendered it and emerging priorities relat- impossible to produce enough ed to social responsibility, qualified faculty. Even when governance, and sustainabil- there are enough teachers with ity. It also examines recent doctorates, concerns remain developments in areas such about their depth of knowl- as degree structures, size edge, their ability to teach and growth in the industry, and conduct research, and the student mobility, diversification of also cautions that, even as elite extent of their relevant experience. providers, funding and autonomy, schools and accrediting bodies focus n The accelerating pace of change and business school faculty. on high standards and global reputa- in the business world. How can busi- The GFME report identifies five tions, no one should overlook the ness schools learn about, predict, pressing challenges for business value of the institutions outside the and react quickly to emerging schools: top tier, which contribute to eco- trends? According to the GFME n Meeting demand for manage- nomic and social progress by offer- report, this challenge is particu- ment education, which continues to ing management education opportu- larly difficult because there are so increase. This becomes particularly nities to a wide range of students. few industry-level collaborations urgent in areas of the world that are n Maintaining high quality between businesses and business already struggling to support man- standards even as management edu- schools, and because the decision- 8 BizEd MAY/JUNE 2008 THE GLOBAL FOUNDATION FOR MANAGEMENT EDUCATION CALLS ON ALL SCHOOLS, MANAGEMENT EDUCATION ASSOCIATIONS, BUSINESSES, AND GOVERNMENTS AROUND THE WORLD TO PARTICIPATE IN GLOBAL EffORTS TO SHAPE THE FUTURE OF MANAGEMENT EDUCATION. making autonomy of many schools sioning future needs for business Entrepreneurial Professors is limited by institutional or govern- and society. Honored mental control. In addition, other n invest in doctoral degree educa- factors—such as set funding formu- tion and other infrastructure. Twenty-seven professors from across the las and a preoccupation with media n create an international clear- U.S. have been named 2008 Excel- rankings—give business schools little inghouse of data related to manage- lence in Entrepreneurship Education incentive to change in response to ment education. Award Honorees by the nonprofit the evolving needs of business. n facilitate multilateral collabora- Acton Foundation for Entrepreneur- While these five challenges are tion among business schools. ial Excellence. Honorees are initially converging in a way that requires Ultimately, GFME calls on all nominated by students urgent attention, GFME doesn’t schools, management education and then judged by believe management education is fac- associations, businesses, and govern- a panel of master ing a “perfect storm”—or that the ments around the world to partici- entrepreneurship challenges are insurmountable. If pate in global efforts to shape the teachers at the business schools are going to navigate future of management education. Acton School of the difficult terrain ahead successfully, After all, they argue, an investment Business in Aus- GFME recommends that they: in management education is an tin, Texas. Award n advocate for quality assurance investment in the future of business. recipients were both globally and locally. The complete report is available invited to bring one n engage business leaders in envi- for download at www.gfme.org.
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