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The Social Impact Issue EDITOR in CHIEF Ronna Kelly, BS 92 THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917 BerkeleyHaasSpring 2014 EMPOWERING Introducing Berkeley-Haas Crowdfunding Initiatives crowdfund.haas.berkeley.edu Berkeley-Haas Initiatives YEAH E S T . 1 9 8 9 Haas School of Business Socially Responsible Investment Fund Southern CA visits Uniforms and for Bay Area teens equipment indiegogo.com/partners/berkeley-haas Private initiatives launched within the Berkeley-Haas community Medical treatment with MDs by email, phone, or video Led by former Dean Laura Tyson, Join the groundswell of innovation and activity Questions? a new institute at Haas is rethinking by exploring, supporting, and sharing projects the role of business in society. from the vibrant Berkeley-Haas community. Email: [email protected] The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world. Spring 2014 FEATURES AND DEPARTMENTS The Social Impact Issue EDITOR IN CHIEF Ronna Kelly, BS 92 UP FRONT EXECUTIVE EDITORS Richard Kurovsky Ute Frey DESIGN UPCOMING PROGRAMS Cuttriss & Hambleton, Berkeley STAFF WRITERS Women’s Executive Leadership Program Valerie Gilbert, Amy Marcott, April 7-10, 2014 Pamela Tom 2 Haas List Prof. John Morgan is CONTRIBUTING WRITERS honored with the inaugural Ed Andrews, Victoria Chang, Williamson Award. Francesca Di Meglio, Mandy High-Impact Leadership Erickson, Kate Fratar, 4 Haas News Christine Fundak Rohan, Kim April 30-May 2, 2014 Dean Lyons on five funda- Girard, Steve Hockensmith, mental facts about Haas. Dan Mitchell, Marguerite 6 Power of Ideas Rigoglioso, Frank Viviano Prof. Steven Tadelis The Art of the Pitch questions paid online PHOTOGRAPHY search ads. Noah Berger, Jim Block, May 12-13, 2014 Cameron Davidson, Alex IN THE BACK Fradkin, John Rae, Genevieve Shiffrar, Lisa Wiseman ILLUSTRATORS Strategy in Competitive Markets Chris Gash, Viktor Koen, May 12-16, 2014 Sean McCabe Berkeley-Haas magazine is published by the Haas School Jennifer Liebermann, MBA/MPH 01, founder and director of Kaiser Permanente’s Innovation Center, of Business, University of The Innovative Organization is one of countless Haas alumni who work at the intersection of business and social impact. page 9 California, Berkeley. For further information, contact: 18 June 2-6, 2014 Haas Network in Berkeley-Haas Finance and Banking Magazine Editor 8 Empowering Business and Alumni from Wells Fargo, Haas School of Business Google Capital, and Social Impact University of California Silver Lake. Berkeley, CA 94720-1900 Led by former Dean Laura Tyson, a new institute at Haas is rethinking the 20 Haas Network 510-643-0259 role of business in society. The institute’s ambitious mission: to inspire Alumni from Intuit, Recom- [email protected] and empower the Haas community to develop solutions to our world’s mind, and the Northern most intractable problems. Berkeley-Haas Spring 2014, Ireland Policing Board. Number 85. 22 Campaign for Haas For change of address, email Real estate developer [email protected]. All Berkeley-Haas alumni enjoy special pricing for 16 The Plato and Newton David S. Ng funds MBA open-enrollment programs. of Branding fellowships and prize. 24 Worldwide Events How Haas Professor Emeritus David Aaker has reshaped the universe Alumni and friends cheer Find the right opportunity for you; contact: of marketing. Haas at the Gala. 26 +1.510.642.9167 | [email protected] Alumni Notes 35 In Memoriam 36 Personal View Retired GMAC CEO David Wilson, MBA 65, reflects on Cover Illustration by Viktor Koen the evolution of the MBA. www.executive.berkeley.edu Spring 2014 1 Up Front Learn directly from students about the course in India on their blog at courses.garwoodcenter. Haas List com/ugba193i/blog. Alumni Entrepreneurship Undergraduate Soaring Field of Startup 3 Dreams An aeronautics Innovating 5 startup co- UC Berkeley and Kabam, a mobile founded by Haas student Jordan Greene, BS 14, Faculty gaming company with two Berkeley in India co-founded by Haas undergraduates landed undergraduate alumnus Faculty Twenty-five Haas undergrads traveled and CEO Kevin Chou, 4 $1 million in venture MBA Game Master 8 to India during winter break for a new BS 02, announced a Yellen Takes capital funding. Their long-term partnership Helm of Fed startup, VIRES applied-learning course called Open Maker Lair in December that Aeronautics, is now 1 Innovation in Emerging Economies. From a special tote bag for farmers’ markets to a includes the field testing new wing Based in Bangalore, students visited weightlifting glove that provides instant feedback, naming rights at technology that promises a smorgasbord of prototypes were shown off by California Memorial to make airplanes take off multinational firms such as IBM and students at the annual December tradeshow for the Stadium. and land faster, carry local companies such as Apollo Hos- interdisciplinary Managing New Product Design course. Starting in 2014, more weight, fly longer, pitals, one of Asia’s largest hospital Hugo De Blauwe and Swapnil Dixit, both MBA 14, the field will be known and use less fuel. collaborated with chemical and mechanical engineers as “Kabam Field at groups. Students also teamed up with to develop IntelliCrop, a mobile app that automates the California Memorial local business students and consul- collection of crop data. The seed for the idea came from Stadium.” The 15-year Executive tants in a rural village to develop new a Sacramento nut farmer who wards off winter frost by contract, valued at Education Teaching business models for six companies. flying helicopters over his fields throughout the night— nearly $18 million, also Innovation at no small cost. Alumnus Brad Edgar, BS 90, PhD 97, includes a scholarship “The biggest highlight for me was re- Online CEO of 44 Energy Technologies, served as a tradeshow program, an internship alizing that we have a lot to learn from 6 More than judge and coach for team Garden Gate, which designed program, and speaking developing countries and not just the a compartmentalized tote bag to improve shopping at engagements. Fed Chair and Prof. Emeritus 150 executives from Janet Yellen farmers’ markets. Edgar was impressed by the thorough With more than 650 such diverse industries other way around,” says Arushi Saxena, market research demonstrated by the teams: “Students employees and more as technology, retail, and BS 15, a student in the course. “They Haas Professor Emeritus finance became the first got in touch with customers as real people.” than $325 million in Janet Yellen became operate with lower budgets and their annual revenue, Kabam students to take a new on- the first woman to lead line course called Leading customers usually have more con- was recently named the Federal Reserve the Bay Area’s fastest Innovative Change, offered straints, so their innovation is done in Board of Governors through the UC Center for growing Internet media when she succeeded a way that can be applied everywhere. company. Executive Education at Ben Bernanke as the Haas School. Students But innovation in Amer- Prof. John Morgan hands out his own cash rewards to students in experiments in his game theory chair on Feb. 1. Her class because he believes small stakes are necessary for the simulations to feel real. learned from cases, online ica and other developed presidential nomination lectures by Haas faculty, was approved in the and each other in teams countries cannot always Professor John Morgan is the first recipient Faculty Senate in early January. facilitated by a profes- be applied to India.” of the inaugural Williamson Award, named In a Senate Banking sional coach. Case Series Committee hearing in Students take a break from studies in honor of Nobel Laureate and Haas “The experience was for a “quick” elephant ride. Launches November, Yellen said absolutely just as good Professor Emeritus Oliver Williamson. she intends to use the The Berkeley-Haas Case Series, as being in a class- role to prevent another Alumni Presented to Morgan in December, the award which extracts lessons for room,” says Jon Arnold, financial crisis. She said success2 from unconventional management a marketing executive recognized Morgan for his contributions to she will hold down short- Olympic Triumph strategies and disruptive trends, is now at Cumberland Farms, the school, his colleagues, and students. It is term interest rates until reaching a wider audience, thanks to a an East Coast chain of Darrin Steele, MBA 08, CEO of the U.S. unemployment recovers 7 the Haas School’s highest faculty award. new distribution agreement with Harvard convenience stores and Bobsled and Skeleton Federation, will and will continue 9never forget the Sochi Olympics. Even before the Games Morgan teaches game theory and Business Publishing. gas stations. “Even better promoting transparency Twenty Berkeley-Haas cases launched on was the flexibility to lis- began, the federation grabbed attention with a strategy and serves as faculty director of of Fed decisions. Yellen the Harvard Business Publishing website in ten to the lectures when new BMW partnership on two-person sleds. Then was the second woman the UC Berkeley Center for Executive January, expanding the potential audience you wanted.” the U.S. became the first nation ever to win a at Berkeley’s business Education. His research focuses on to universities around the country. They Arnold says learning medal in all five bobsled and skeleton races, school to earn tenure include studies of Netflix’s pricing strategies, how culture fosters culminating with the four-man team’s bronze. competition in online markets. In 2004, he in 1982 as well as the Genentech’s use of culture to drive business, innovation was par- “I have to admit it was a very emotional founded the school’s Xlab Experimental title of full professor and a startup’s search for the right market for ticularly valuable as moment when we earned the medal in the in 1985, forging the Social Science Laboratory for conducting its new technology.
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