Contact: Ariel Gavilan

Ashley Kahael

Dodge – a Bold and Powerful Statement in China

Dodge brand flexes its muscles at Auto China 2006 in Beijing

Portfolio of Dodge vehicles underlines the breadth and potential of the brand

Four vehicles, each delivering the Dodge attributes — bold, powerful, capable and street smart

From a B-segment concept to the ultimate American sports car

November 17, 2006, Beijing -

Dodge is flexing its muscles at Auto China 2006 in Beijing by displaying an exciting portfolio of its vehicles, as the brand’s expansion into volume markets outside North America continues at pace.

All four Dodge vehicles on display at the Beijing show, spanning from the dynamic and nimble Dodge Hornet B- segment concept to the ultimate American sports car — the SRT10 — clearly underline the scope and potential of the Dodge brand.

Two concept vehicles, Dodge Hornet concept and Dodge Avenger concept, line up alongside two production vehicles: the boldly-styled and the icon of the Dodge brand, the 8.3-liter Dodge Viper SRT10 sports car.

Each of these vehicles clearly delivers the four key attributes of the Dodge brand: bold, powerful, capable and street smart… and together they stress the exciting present and future of the brand as it continues to expand into the global automotive market.

“We have a clear and assertive brand identity for Dodge,” said Joe Eberhardt, Executive Vice President – Global Sales, Marketing and Service, Group. “We established a strong and distinct character for our new Dodge products in 2006 as we expanded the brand into volume markets outside North America. That is what allowed us to bring Dodge to Auto China 2006 where we can clearly illustrate the breadth, potential and excitement that the brand offers.”

In 2006, the Dodge Caliber paved the way for the brand’s expansion to markets outside North America.

Dodge Caliber is a new slant on the C-segment, combining bold styling with high value and utility. Dodge Caliber is a vehicle that will appeal to owners who want Dodge attitude packaged with the capability and versatility of a sport- utility type vehicle, plus high fuel efficiency.

Demand for the five-door C-segment Dodge Caliber this year exceeds both the company’s expectations and current supply. The manufacturing facility in Belvidere in the U.S. is operating on three shifts to try to meet consumer demand.

The Dodge Avenger concept hints at the next-generation global D-segment vehicle from Dodge. Designed for global appeal, it brings Dodge brand heritage into the mid-size market. Dodge Avenger concept is a bold styling statement that does away with the idea that a functional mid-size car is automatically boring.

Meanwhile, Dodge Hornet concept suggests one way in which the Dodge brand could expand its image and presence particularly in the B-segment. Dodge Hornet concept combines a unique blending of reserved engine size and compact dimensions with an American flair for aggressive attitude and flexible interior space.

Dodge Viper SRT10 is the ultimate American sports car and the icon of the brand. It offers unbelievable power with stunning performance from its 8.3-liter 510 horsepower V-10 engine and instantly recognizable looks. Each of the Dodge vehicles on display at Auto China 2006 is further tangible proof of the progress of the Chrysler Group product offensive and the great potential for the Dodge brand in international markets.

“Whether we’re talking cars, SUVs or concept vehicles, every Dodge is bold, powerful, capable and street smart,” said Eberhardt. “In every segment we will compete, and in every market we sell our vehicles, the Dodge brand will display an edgy, in-your-face attitude and will be loaded with affordable performance.”

Dodge Brand Dodge sold more than 1.4 million vehicles worldwide in 2005. With a U.S. market share of seven percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry. The Dodge brand has been producing vehicles for over 90 years.

-###- Additional information and news from Stellantis are available at: https://media.stellantisnorthamerica.com