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C Boominghile’s Economy

What’s new for this year canadian-american trade strengthening relations ou kosher defines it

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Chile’sBooming Economy

By Shoshan Ghoori Chile—so far away, so beautiful and so unique—is isolated ment index is highest on the continent.. According to IMF from the world by natural borders yet is completely inte- estimates, the country will reach a GDP per capita of just grated with the world economically and is a measuring stick over USD $20,000 in 2015. In May 2010, Chile became the for many emerging economies worldwide. first full member of the OECD (Organization for Economic Tourism to Chile almost doubles every year and Cooperation and Development) in South America and the the expansion of its hotel infrastructure and transporta- second in Latin America after Mexico. tion systems attest to this steady flow of visitors from This development recognizes Chile’s economic around the world. progress in recent decades and the strong social and institu- Chile’s diverse food offered for export includes the tional restructuring which has resulted in it being one of the Cfish industry, particularly salmon and trout; its famous thirty members of this organization, which groups the world’s wines; its quality extra virgin olive oils; and its steady major industrialized economies. growth in fruit and vegetable exports, as one of the lead- In recent years, the Chilean economy has shown ing grape, kiwi and avocado producers in the world. Chile’s dynamism and a very stable growth rate averaging four vitamin and health supplement companies are on the rise as percent, which was curtailed only by the economic crisis; it is are the number of companies choosing kosher certification. believed that the country will grow in 2012 to higher levels. Chile’s economy is currently considered the most Chile aims to become the investment platform for many com- developed in Latin America while its human develop- panies, being the starting point for entry to other economies. Another important fact is that due mainly to its presenting seminars and seeking alliances with various sustained export growth to Europe and Asia, Chile is the organizations to make companies much more aware of the third most frequent user of the Panama Canal after the United benefits of OU certification. States and China. Chile traditionally has dominated the Over 50 new companies opted for OU Kosher export of goods such as fruit, wine and salmon, many of certification in 2011 alone. Here are some of the vibrant which pass through the canal. new OU certified companies that have been added to our The steady development of the country, which has customer list: generated sustained growth in exports, has led many of the b Alimtec is the consortium of Fundación Chile, Inver- clients of local exporters to apply for kosher certification siones PSI and the German chemical company Bayer. This for their products. This past year kosher certified Chil- plant is dedicated to the mass cultivation of the microalgae ean companies have grown about 15 percent. The Chilean Haematococcus pluvialis. Astaxanthin, a basic component government, through its office ProChile, which is responsible in the of salmonids, is obtained and is responsible for for finding new niche markets for Chilean exporters, began its characteristic red-orange appearance. This ingredient is about a year ago to work with the OU office in Chile, with sold to the U.S. as a major component of an antioxidant for the clear purpose of introducing the concept of kosher to human consumption. local businesses. b Don Rafael: With 160 hectares of olive trees and a mill There have been various seminars in which the capable of processing 2,000 kilos per hour, the company OU has participated, explaining the benefits of kosher produces an oil of the highest purity and quality, an oil certification and eliciting a very positive response. Com- imprinted with the seal of passion. This award-winning bining the Jewish popula- product is the result of the tion in Chile and its neigh- perfect combination of the boring countries and the best olives and a fertile influx of international valley with a privileged tourists who are kosher climate and soil. The varieties consumers, even non-ex- are Arbequina, Koroneiki, porting companies have Arbosana and Frantoio. seen the advantage of having b Granasur produces and OU kosher certification to markets seed oils of natural lead to a noticeable growth character—cold pressed, in its local sales. organic and refined. All The amazing growth types of oils are carefully the OU has experienced in produced in small batches Chile is due to the role of to preserve all of their valu- Rabbi Shoshan Ghoori and able natural features and Rabbi Naftali Espinoza. are packed with saturated Their one-on-one meetings nitrogen (N2) in containers with many companies and which may contain from 5 appearances at government- to 190 kg of the product. arranged industry seminars b Lourdes is dedicated to in Santiago, Concepcion and the production of wines and Puerto Montt have been very grape and prune concentrates. productive. Their work is coordinated back in the New York b Merckgroup: Merck’s products include remedies for office by Rabbi Yitzchok Gutterman, OU Kosher Regional coughs and colds, supplements that keep you active and Director of South American Operations, who works tirelessly moving, every-day health supplements, and health products to both understand the needs of each individual company for women and children. and to give each company a dedicated and personalized path b Nova Oliva olive oil comes from seven varieties of to certification. For OU Kosher, it is not just about certifying olives grown in the valleys of Sugar Loaf, La Serena and Rapel companies, but about being user friendly to the needs of these Valley, on the banks of Lake Rapel and Colchagua Valley, a very unique and special companies and fulfilling their needs few miles from Santa Cruz; these locations allows each variety for growth. to be grown under optimal climate and soil conditions. The in Chile has great expectations b Olivares de Quepu in the Quepu area is dedicated to the for growth in kosher certification in 2012, especially in production of olive oil. The various oils of this company have the salmon areas as the country recovers from its salmon received recognition from different institutions and many crisis. We will also continue our joint efforts with ProChile, awards for excellence. b Sano seafood: Located in the city of Puerto Montt, Sano has been able to return to the market after the salmon crisis in is dedicated to the production of frozen salmon. It is a new 2008. Today with large contracts abroad, it is one of the major company, in production for almost two years. emerging companies in the Chilean salmon industry. b Sea Flavors specializes in frozen salmon production and b Ventisqueros is also engaged in the production of frozen salmon. With a plant located in Puerto Montt, it is one of the largest companies in its sector. b Winkler markets food products.

Rabbi Shoshan Ghoori serves as Director of OU Kosher’s Latin America Client Relations. He has served as Rabbinic Field Represen- tative throughout South America for many years. In addition to his extensive activities, Rabbi Ghoori is the founder of Chile’s Aish HaTorah educational network while heading the new Kerem HaTorah community in Vinia del Mar, Chile, which he founded together with Rabbi Naftali Espinoza. His fascinating feature “Chile—South What You Need, When YouAmerica’s NeedHottest ItCountry” appeared in the BTUS Spring 2011 issue.

And the List GoesInstant On Management of Your Kosher Account Besides the list in the main story of companies that i Berries Chile: frozen fruits received OU Kosher certification in 2011, even more companies i Don hugo s.a.: oils in many different food industries came aboard then as well. i Exportaciones Yerbas Buenas spa: frozen fruits The list is as follows: i Exportadora Copramar Ltda: frozen fruits i Agrexport ltda: raisins i Fruandex: raisins i Agricola Nova s.a.: frozen blueberries kiwis, grapes and i Functional products trading s.a.: chia oil and chia flour onions frozen strawberries, frozen corn, frozen peas, frozen i Hortifrut Chile s.a: blueberries beans Everything ati Integra Your Chile: frozenFingertips fruits i Agricola Productos Silvestres: raisins i Olivos del sur s.a.: extra virgin olive oil i Agro Entre Rios Ltda: blueberries i Pesquera Friosur: frozen salmon. i Agrocomercial Anjari ltda.: raisins i Prunesco: Chile’s principal prunes producer i Agroindutrial Pinoche Fuenzalida Ltda.: fruits, Agoindustrial i Salus Floradix chile: dehydrated fruits. y comercial valle i Sanco: frozen fruits i Arriba Ltda.: olive oil i Santis Fruit: a Peruvian company in Chile that processes i Antillal: frozen fruits Managing Yourraisins Account Has Never Been Simpler! iBellaFrut s.a.: raisins i Sociedad Agroindustrial Valle Frio Ltda.: frozen fruits i Sociedad Inmobiliaria Redondo s.a.: raisins

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Quick and Easy Kashrut An Introduction to OU Certification and the Kosher Marketplace A PowerPoint Presentation

Dear Friend,

Thousands of companies choose OU Kosher certification. OU Kosher is recognized as the world’s largest and most respected kosher certification agency and symbol. OU Kosher certification is a clear mark of superior quality, and OU certified companies know that having the OU Kosher symbol enhances the marketability of their products worldwide. The OU Kosher symbol opens untapped channels of distribution in new markets for OU companies, thereby increasing their revenues. The PowerPoint presentation for which you have the attached link can be used to educate and enlighten your colleagues about why OU certification is so important to your company. Share it as well with your suppliers, your customers, and others with whom you do business. It will give them a better understanding of the scope and reach of OU certification, the ever growing kosher marketplace, and the OU advantage for your company’s growth and development. They will agree that OU certification is a major contributor to your company’s success.

Sincerely, Rabbi Dr. Eliyahu Safran “So, What’s New this Passover?” By Menachem Lubinsky

s much as Passover is a holiday strictest laws of kosher, even satisfying that is grounded in tradition, in many consumers who for the eight days Arecent years it has also become of the holiday subscribe to a higher a time of innovation. This Passover, like standard. Some of these people can so many others in the past few years, will flash back to a time in Eastern Europe feature a plethora of new products that (and perhaps even on these shores Grandma wouldn’t even dare dream not so long ago) when all products for about, especially on Passover when Passover were homemade. Those who she was super careful. Advances in do not consume (legumes, food technology have made it possible customarily avoided by European to enhance tastes of once bland foods on Passover due to similarity with grain) without compromising on the strictest are also able to find items that retain standards of kashrut (kosher law). It quality and taste without the grains has also enabled the production of and other problematic ingredients. products using ingredients that do not What is even more encouraging violate the prohibitions on Passover. is that people on special diets also can Shoppers nowadays expect to now enjoy Kosher for Passover foods. be able to find new and tasty foods that This has been especially true for people are prepared in accordance with the suffering from celiac disease or for that matter people who must restrict their Coated Matzah in Mint Flavor, a new could be made Kosher for Passover to intake of sugar or salt. Manischewitz, Passover after dinner delicacy. be on shelves. Who would have thought the long-time leader in matzah, The new products have been that items like potato chips, croutons, macaroons and other products, this instrumental in improving the bottom and breadcrumbs could be made year introduced spiral and shell shaped line for many manufacturers who are with either little or no compromise on gluten-free pasta which is made in often faced with reduced profits on taste? The challenge for the Orthodox Israel and available in 12 oz. bags. products used for promotions and loss Union is to meet the demands of the In reviewing nearly 400 new leaders. Kashrut agencies like the OU marketplace and yet preserve the spirit items that will be available for Passover, face enormous challenges in certifying and the law of Passover. Despite the I found a strong emphasis on health, the many new products that make their accessibility of so many food items but also many new gourmet items like way to the marketplace for Passover. for Passover, consumers are more premier olive oils and sauces (including The process often begins as much as vigilant than year-round. Again, the duck sauce). Some of the items that a year in advance and in many cases kosher agencies led by the OU have were either in short supply or not requires an in-depth knowledge of risen to the challenge. Recognizing that available in the past few years appear technological processes. The OU has Smartphones are now a popular way to be back, including Barton’s always been a leader in enabling for accessing information, the OU has Chocolate, Manischewitz Tam many new products on Passover developed a special App that allows Tam’s and Mother’s margarine. shelves, certifying thousands of shoppers to instantly check the status Matzah and related products, including the coveted of an OU product. products is an interesting category Coca-Cola. What technology has not this year. While more and more Passover represents 40 done is eliminate the age-old concept supermarkets sell hand-made percent of annual kosher food of consulting with a rabbi. In fact, shmura matzah (matzah especially sales. It is the most widely- through the Web and community supervised from the point of wheat observed Jewish holiday on seminars, OU have been harvest), the shelves will be decked the calendar with an estimated helping Jews prepare for Passover. In with all kinds of new matzah 78 percent of all American recent years, the shopping experience and matzah-related products. Jews participating in at least has been greatly improved as so many They include Organic Matzah one Seder, according to the stores have undergone renovations, (Manischewitz); Yehuda’s latest data. Supermarkets often accommodating the significantly Gluten-Free Toasted Onion all over the country devote increased number of kosher products. Matzah-Style Square Line significant attention to In many areas, shoppers are (a tapioca-based product the holiday with stores benefitting from magnificent new similar in appearance to opening special aisles upscale kosher supermarkets. matzah, but not matzah for as far in advance as six So when someone asks “What’s the Seder); Yehuda’s Gluten weeks before the holiday. new this Passover?” get ready for a Free Cake Meal; All Natural Thousands of Jews spend long answer, considering the number Gluten-Free Panko Flakes Passover in hotels and of new products, tools like the OU App, (Jeff Nathan Creations ); world-class resorts all over special seminars, many cookbooks and and gluten-free Passover the world, again utilizing Websites and more. After all, the length Crumbs (Mishpacha).On the the many products that of the answer shouldn’t be a problem traditional end of matzah, are produced for the as we are celebrating freedom in a story Manischewitz introduced holiday. At Kosherfest, that took place a long time ago. a new round handmade the annual kosher food Seder table matzah as well trade show that attracts Menachem Lubinsky is the President & as the tastes of rosemary, some 400 booths and CEO of Lubicom Marketing Consulting, oregano and olive oil with 7,000 visitors from all the founder and co-producer of Manischewitz Mediterranean over the world, significant Kosherfest, the world’s largest kosher Matzah. Osem introduced focus is on Passover. food trade show, and the editor-in-chief their Thin Matzah in Original My research clearly of KosherToday.com, the highly respected and Whole Wheat flavors, indicates that younger on-line news magazine for the food Sandwich Matzah Strips – consumers anxiously industry. Mr. Lubinsky is considered Original and Whole Wheat, look forward to the new the foremost expert on the marketing of Milk Chocolate Coated products. In fact, they kosher foods. Matzah and Dark Chocolate would like everything that

PREMIER OLIVE OILS ARE AVAILABLE FOR PASSOVER. OU Kosher v Releases OU Kosher—the world’s most New App recognized kosher symbol—has for Easy and launched a new OU Kosher phone App to search the kosher status of all Direct Access OU products year-round, including a for product’s special Kosher for Passover status. The free App is available for download for iPhone iPhones, iPads, iPod Touch, and Androids. and To download this App, simply select “OU Kosher” from the iTunes App Store or use direct link Android to the App from the OU’s website at www.ou.org/apps. The direct application can be downloaded at http:// itunes.apple.com/ke/app/ou-kosher/id491138771?mt=8. In addition to the ability to search for more than 600,000 products, manufactured in nearly 8,000 plants, in more than 90 countries around the world— to Gary Magder, OU the App provides the most up-to-date kosher alerts; Digital Media Director new product updates; and allows easy access to ask a and his team: Shelomo question or to call the OU Kosher information hotline. Dobkin, Joe Neuman, Harvey Blitz, Chair of the OU Kashrut Commission, and Nadav Hartzshtark; to Dr. Sam said, “With the support of Rabbi , OU Davidovics, OU Senior Information Officer and his team, most Kosher Chief Executive Officer, and Rabbi Moshe Elefant, OU notably Sara Karasik; as well as to those from OU Kosher: Kosher Chief Operating Officer, we extend our gratitude for Rabbi Moshe Zywica, Executive Rabbinic Coordinator and Rabbi their dedication and efforts towards the development of this App Eli Eleff, Rabbinic Coordinator-Kosher Consumer Relations.”

Cargill Refineryin Belgium Receives OU Kosher Certification

Last November, the Cargill Refined Oils Europe refinery in Izegem, Belgium was certified kosher by the Orthodox Union. This important step enables the multi- purpose refinery to ensure that Cargill and its many, diverse food customers can produce and deliver their products to the ever growing kosher commu- nity. It also gives additional confidence to other customers about the high quality standards that are in place. The Izegem refinery plays an important part in Cargill Refined Oils Europe’s mission to lead in supplying vegetable oil solutions and associated services to its customers. —continued on next page A SECTION OF THE CARGILL PLANT

After an initial screen- ing and alignment meet- ing with the OU, a proj- ect team was established. During a four-month period, a tight step-by-step working schedule was followed to obtain the desired results on piping, tanks, process reactors, separators and the deodoriser, while the plant was kept running. The refinery was cleaned and kosherized according to requirements and proce- dures agreed to by OU representatives Rabbi Abra- ham Juravel, OU Kosher Director of Ingredients and Food Technology, Rabbi Yisroel Hollander, OU Kosher Senior European Rabbinic Field Representative and Rabbi Hillel Kusmierski, OU Kosher Rabbinic Field Representative, Belgium. Many inspections took place OU Kosher and solutions were found to deal with specific issues. Rabbi Menachem Genack Rabbinic Administrator / CEO This achievement was only possible due to the Rabbi Moshe Elefant Executive Rabbinic Coordinator / COO Director, New Company Department pragmatic approach and in-depth refinery insights of the Rabbi Yaakov Luban Executive Rabbinic Coordinator rabbis involved, as well as the open communication between Rabbi Moshe Zywica Executive Rabbinic Coordinator, director of all parties and the mutual operations Rabbi Dr. Eliyahu Safran Vice President, Communications and Marketing understanding and respect Rabbi Nachum Rabinowitz senior rabbinic coordinator that was demonstrated. Rabbi Yosef Grossman senior educational rabbinic coordinator In addition to the Rabbi Yerachmiel Morrison Ingredient Approval Registry Rabbi Abraham Juravel Ingredient Approval Registry cleaning, the team worked to Rabbi Howard Katzenstein Director, Business Management assure that other parts of the Harvey Blitz Chairman, Joint Kashrut Commission supply chain also became Rabbi Kenneth Auman Chairman, Rabbinic Kashrut Commission Rabbi Emanuel Holzer Chairman Emeritus kosher, involving transport Orthodox Union and shipping procedures. Dr. Simcha Katz President While working to achieve OU certification, the team Rabbi Steven Weil Executive Vice President simultaneously achieved certification, thus further Rabbi Dr. Tzvi Hersh Weinreb Executive Vice President, emeritus Rabbi Steven Burg Managing Director enabling Cargill Refined Oils Europe to serve its diverse David Olivestone senior Communications officer customers. Both certificates were handed over during a Behind the Union Symbol combined celebration and dinner, which was a unique and Rabbi Dr. Eliyahu Safran Editor-in-Chief enjoyable experience. This project shows once more the close Stephen Steiner Editor Batya Graber Assistant to the editor and solid relationship between OU and Cargill. Yocheved Lefkovits art director Strengthening Canadian- American trade relations OU Kosher Is Doing Its Part

lose both in proximity that many consumers believe that said, “The OU Kosher certification has and culture, anadian and kosher certification indicates that the helped us greatly in marketing our own American businesses have food is healthier or safer than non- hand-baked Kasseler preservative-free long enjoyed excellent certified alternatives. natural rye breads to the kosher industry Ctrade relationships. Looking for a leg up on in Canada. Canadian consumers Looking to build on this history, OU the competition, many Canadian immediately recognize and trust the OU Kosher, a New York based not-for- manufacturers have noticed the growth kosher trademark.” profit, is helping Canadian businesses of the U.S. kosher market. OU Kosher At the same time that it is increase exports to the U.S. at the currently certifies 20,000 products in helping Canadian businesses gain same time as it cooperates with local more than 400 Canadian factories. Luc greater access to kosher markets, Canadian non-profits. Tardif, International Marketing Director OU Kosher is partnering with local OU Kosher is a division of the for Great Northern Maple Products in Canadian kosher certifiers. In cases Orthodox Union, an educational and Quebec, explained, “Great Northern is where products are already certified social service agency based in New an export driven company. The majority by local Canadian agencies, and York. Its charitable and social service of our sales are outside of Canada, we their producers are looking for an programs have been felt all over the export to over 35 countries around the international kosher symbol to boost world, including Montreal, Ottawa, world. We sell in many countries where exports, OU Kosher will partner with Toronto, Winnipeg, and Vancouver. consumers look for kosher products. those Canadian certifiers to co-certify One of the interesting differences This does not only apply to consumers the products. This way, OU Kosher between Canadian and American who follow specific dietary guidelines, ensures that it does not intrude on consumers is reflected in a report but many who perceive kosher products the business relationships that their called the Edelman Trust Barometer as better quality. The OU logo is Canadian counterparts have with (http://trust.edelman.com/trust- instantly recognized and seen as the best their own clients. download/global-results/.) According to certification to have.” Perhaps the best example of its findings, American consumers are Within Canada as well, the OU Kosher working with Canadian more skeptical of major institutions OU kosher symbol is recognized kosher organizations, in 2009, OU than their Canadian counterparts. as the highest standard of kosher Kosher began a strategic partnership It may be partly because of certification. In fact, in a survey with WK kosher certification in this American skepticism that the performed by OU Kosher among Winnipeg, when that local community United States kosher food market is kosher consumers in Ontario and organization was having trouble. In so growing at a 15 percent annual rate. Quebec, consumers more often listed doing, OU ensured that local kosher In a groundbreaking study by Mintel, OU as a trusted symbol than they did consumers could continue to access it was found that, although kosher is any other kosher mark. kosher food, and that the businesses originally a Jewish custom, many non- “OU was the right route for us. certified by WK would have a world- Jewish consumers look for a kosher It was important for us that our kosher class kosher certification backing their symbol before purchasing a food item. certification would be equally respected kosher programs. In fact only 20 percent of American in Canada, the U.S. and abroad,” stated Of course kosher certification kosher consumers are practicing Michael Schaffer, President of Tastefully is but one part of a larger marketing religious Jews. Kosher certifications Yours Bakers, in Toronto. strategy that Canadian food require that inspectors visit food Eric Lamshoeft, Vice President manufacturers are employing. In an production facilities. Research shows of Kasseler Foods in Mississauga, ON increasingly global and competitive What You Need, When You Need It

Instant Management of Your Kosher Account

Everything at Your Fingertips

Managing Your Account Has Never Been Simpler!

marketplace, manufacturers are With help from trade commissioners enter markets abroad and expand looking for every possible advantage. within the Canadian government, export opportunities.” Regard- Canadian producers have many ing kosher certification’s place in Increasedoptions Efficiency, available to them. Greater Customization,the basket of available solutions to Beth Pomper, Trade Commis- businesses she noted, “The OU has Interactivesioner Online at Canadian Access Consulate in been instrumental in assisting many Philadelphia explained, “We offer Canadian food manufacturers enter commercial solutions for Canadian the U.S. kosher market.” exporters to the U.S. market. By matching Canadian companies with For more information about OU Kosher in specific trade events and industry Canada, contact Rabbi Mordechai Merzel Your Personalizedbuyers, we are able Virtual to help them Kashrut at [email protected]. Office

Kosher Supply Defining OU Kosher Chain Gelatin Life-Science Panorama, a trade Gelatin is a multi-functional polypeptide processed from publication for the executivesInstant of Managementfound in animal and fish of hides Your and bones. Kosher The following Account is a list of the Life-Science and Healthcare conditions required to produce kosher gelatin: industries, with an emphasis u Any animal or fish-based ingredient must be sourced from kosher species. This would exclude porcine gelatin or pangasius fish gelatin. on the “Supply Chain,” recently u Bovine gelatin must be derived from hides of animals that have conducted an in- undergone the rigorous kosher slaughter and salting procedures. depth interview Fish skins of kosher species do not require any special slaughter with Rabbi Dr. but do require verification that the skins contain scales. Eliyahu Safran,Quick andu TheEasy gelatin Kashrut processing facility must be rigorously cleaned and Editor of BTUS and sterilized to purge any contaminants from previous non-kosher processes. Vice President of The painstaking process of making OU Kosher Communications gelatin does add a premium to the cost and Marketing of the product – nonetheless the at OU Kosher on current price and availability of the kosher supply this commodity are making chain. The writer, Daniel R. this specialty item attractive to even mainstream manufacturers. Matlis, is the Founder and The attached link, http:// President of Axendia, a leading digital.bnpmedia.com/publication/ analyst and strategic advisory ?i=88317&p=30, “Meating Kosher firm, which publishes Life-Style Demands with Gelatin,” tells how Panorama. useful gelatin is in food production, The following link will lead but that until recently, the availability of kosher gelatin was limited, a situation to the story, which is published that has now changed with OU kosher with the permission of Axendia. certification of Geliko LLC beef hide gelatin. sdfljr9uqup9[afML> OU Company Certified for 50+ Years No Gap Generation at Sea Fare Foods MaCohen’s Herring Remains Tasty, Award-Winning and Certified by OU Kosher

been enjoyed for years with a piece of rye bread and a slice Since 1959 a small family company named Sea Fare of onion. MaCohen’s also offers other herring varieties such Foods, Inc. has been producing the finest pickled herring in as Dill Herring, Horseradish Herring, the world. A product so tasty is not created overnight, and Lunch Herring, Schmaltz Herring in fact more than 100 years of herring knowledge runs in the (pickled or in oil), Chopped Herring Sack family, proprietors of Sea Fare Foods. and Matjes Herring which includes Lincoln Sack learned the business from his father a secret blend of several spices. All William, and has since turned the business over to his MaCohen’s brand herrings are 100 son, Phil. Representing the fourth generation is Phil’s son, percent natural and have a healthy Kevin, who is learning the business and helping to extend shelf life of 365 days. the company’s reach into new markets. All of this herring Featured for the last five knowledge culminated when MaCohen’s herring was judged years, MaCohen’s has been producing a top-of-the-line nova- best-tasting by a panel of world-class chefs and recognized at lox. The Norwegian salmon is slowly processed into nova-lox a ceremony held in New York at Carnegie Hall. On every jar over a three-day time period. By taking their time, MaCohen’s of MaCohen’s various award-winning products one can spot is able to ensure that consumers open a package containing the world-renowned OU symbol. the best quality lox they can possibly bring home. From the very start, MaCohen’s has utilized the Recently added to the product line is MaCohen’s Orthodox Union for its superior kosher supervision. Early on, smoked fish—Smoked Salmon, Whitefish, Trout (Rainbow & Sea Fare Foods formed a strong relationship with the local OU Lake) and Sable. Each piece is flavor infused using a natural supervisor, Rabbi Leo Goldman. Rabbi Goldman was helpful hardwood smoke and slowly cooked for several hours. The in making sure Sea Fare Foods was providing its customers fish is ideal for a party platter, a small snack or even a main with a 100 percent kosher product. In 1959, the primary course. MaCohen’s consumers can be sure they will be biting consumers of the herring products were Jewish communities into a tender delicacy each and every time. located in Detroit, Cleveland and Cincinnati. Nowadays, “Sea Fare’s commitment to its OU kosher many people from many different backgrounds recognize the certification has been evident throughout the 10 years I MaCohen’s brand name and enjoy MaCohen’s products. have worked with them. Their recent expansion into the Those who look smoked fish industry is a fantastic for the OU symbol can rest way to round out their product assured MaCohen’s will line, and further serve the needs stay true to its roots, and of the OU kosher customer,” said produce a product line that Rabbi Chaim Goldberg, OU Kosher will forever remain certified rabbinic coordinator for Sea Fare. kosher by the OU. MaCohen’s products have The MaCohen’s carried the OU symbol for as long as product line is extensive, they have been for sale, an astonishing A true herring-lover will 53 years! Owner Phil Sack says, “For always go for the Creamed as long as MaCohen’s products are Herring and the Herring in on the shelves, the labels will contain Wine Sauce. These an OU symbol.” traditional favorites have left TO RIGHT, phil sack, son and lincoln saCk, father

Newly Certified Companies

MICHEL CLUIZEL French maker of luxury chocolates, launches line of OU certified kosher products

ince Michel Cluizel was established in 1948, the challenge was not only to design kosher chocolates and company has become synonymous with the luxury pastries but also to make them pareve (non-dairy) while Schocolate market around the world and here in New York. keeping the same unique and original taste. Patrons will be Expanding its reach to the kosher community, Michel Cluizel is amazed at tasting fine French pastries and macaroons made launching a first of its kind line of OU certified kosher pareve with no dairy ingredients. chocolate truffles, pastries and macaroons. TheOrthodox Union Michel Cluizel invites patrons to experience new certification is given to companies that have passed all food taste emotions with truffles such as Folly, a crunchy praliné; manufacturing laws conforming to the Jewish dietary laws. Charm, a fruity raspberry ganache; or even Caprice, a smooth “OU Kosher is the largest caramel ganache topped with gianduja. These truffles can and most respected kosher certification be hand-selected or picked-up in a pre-packaged and sealed agency in the world,” explained Jacques box of three to fifty pieces. Michel Cluizel also offers seven Dahan, president of Michel Cluizel different macaroons and a variety of kosher pareve French USA. “That is why Michel Cluizel chose pastries including Napoleons, Éclairs and Chocolate Opera to attain OU certification” he concluded. Cake. Similar to the truffles, patrons can buy a pre-packaged This gourmet line also marks the first and sealed box of pastries, such as the “ Box,” which time this 63-year-old French-based includes four gourmet kosher pastries. company is producing chocolates in the A company steeped in rich family-owned and United States, with a brand new facility operated traditions, Michel Cluizel has created some of the built especially for the OU certified most decadent and high quality chocolates since its inception productions and its kosher line in West Berlin, NJ. in 1948. Michel Cluizel products that are packaged displaying Michel Cluizel kosher chocolates and pastries the OU symbol and certification are available at its New York are hand crafted by a master chocolatier following original City boutique, located at 584 Fifth Avenue (between 47 and 48 recipes and using 100 percent OU certified ingredients. The Streets). Non-packaged products are not OU certified.

Casaluker S.a. Leader in the Colombian chocolate market

asaLuker S.A. announced today that Luker 1906, capital of Colombia, a geographically privileged South Luker Cacao (cocoa) and products derived from American country that produces the mildest coffee in the CCacao Fino de Aroma (cocoa mass, cocoa butter world, exotic tropical fruits, and fine cocoa with a unique and cocoa powder) have been certified kosher by the aroma and flavor. Orthodox Union, the world’s largest and most respected “For CasaLuker, it is really important to have the kosher certifying agency. Kosher products bearing the chocolate couvertures brands Luker 1906 and Luker Cacao OU symbol will begin appearing this spring with a full certified by the Orthodox Union. This is an indication rollout expected by summer 2012. of quality, fresh ingredients and high standards,” said Cacao Fino de Aroma is a classification of the Francisco Gómez, International Business Director of International Organization of Cocoa that denotes a cocoa CasaLuker S.A. of exquisite aroma and flavor. “We are proud to announce our OU certification CasaLuker was incorporated in 1906 in Manizales, because this can bring a Colombia, a small town surrounded by mountains and new audience for our coffee farms, by three businessmen who were considered great chocolates visionaries for their time. Today, the company specializes and in the manufacture and sale of products made from Cacao Fino de Aroma. Company headquarters are in Bogotá, the products derived from the Cacao Fino de Aroma,” added distributors in the United States, Canada, Central America, David Jaramillo, International Marketing Brand Manager, South America, Europe, the Middle East and Asia. CasaLuker S.A. CasaLuker’s chocolate couvertures and products Rabbi Motti Cohen, OU Kosher rabbinic derived from cocoa are characterized by their delicious coordinator who guided CasaLuker through the OU flavor—that ofCacao Fino de Aroma-- which is distinguished certification process, expressed his “admiration and by its aromas and its fruity and flowery flavor with nutty recognition to all of the company’s officials, who were malt notes. Between six and seven percent of the cocoa eager to attain the OU certification while being fully produced in the world is Cacao Fino de Aroma, seventy cooperative in meeting the OU’s high standards.” Rabbi percent of which is grown in Colombia, Ecuador, Venezuela Cohen added, “It is gratifying to welcome this world and Peru. class Colombian company to the ever- growing list of fine The company uses Criollo and Trinitarian Cocoa chocolate and confectionery companies who have attained beans for their products, guaranteeing consumers 100 OU certification in recent years.” percent Cacao Fino de Aroma quality. CasaLuker, is one of the most important buyers of For more information, see the company website at Cacao Fino de Aroma in the world. The company has offices website at www.lukeringredients.com. in Colombia, Russia, Belgium, Panamá and Ecuador, and 24-Hour DowntimeBy Rabbi Eli Gersten In a perfect world, every product kosher pareve beginning of the next week. Warming up the equipment during these would be made on a separate line with its Although this seems straight- 24 hours to above 115° F rejuvenates these own set of dedicated equipment, and there forward enough, in practice this regulation particles and consequently resets the would never be a need to juggle has at times has led to some confusion. clock. While true that in theory one could our schedules back and forth “When exactly do we begin simply drain their kettle and immediately between pareve, dairy, counting these 24 hours?” begin the 24-hour countdown, in reality and non-kosher. But “Do we start the this does not work, because the cleanup until that day arrives, clock when we finish itself is often accomplished with hot we must deal with emptying the product, water. If the temperature of the cleanup the realities of or must we wait is above 115° F, which is usually the shared equipment, until the equipment case, then the cleanup itself violates the namely frequent is cleaned?” “Can 24-hour cool down requirement. cleanups and we wait 12 hours, One should always reach out kosherizations. One run a kosher product and speak with the rabbinic coordinator of the most difficult and label it non- or rabbinic field representative if they yet most important kosher and then wait have questions or concerns regarding any requirements of another 12 hours?” and of the requirements for maintaining their kosherization is that the many variations thereof. kosher program. equipment to be kosherized In short, the 24-hour must be idled for 24 hours prior downtime rule requires that Rabbi Eli Gersten serves as OU rabbinic to the kosherization. For those companies equipment that came in contact with hot coordinator—recorder of OU policy. that are closed at least one day a week, the dairy or hot non-kosher, remain cool (i.e. A frequent contributor to BTUS, his suggested routine is as follows: Kosher below 115° F) for 24 consecutive hours “The Cold, Hard Facts—How to Avoid pareve beginning of the week → kosher prior to kosherization. This cool down Kosherization of Tanks” appeared in the dairy midweek → non-kosher end of the period allows for any flavors particles that Fall 2011 issue. week → 24 hours down time over the may adhere to the equipment to become weekend → kosherization → back to stale. Only stale flavors can be kosherized. OUR WAY NJCD

ssp, right, interprets for participant. her eyes are closed to help her concentration.

a deaf rabbi/deaf scholar in residence. A year ago, however, Our Way took a step in a direction it had never explored before, with a Sabbath for the deafblind Although scattered throughout North America there are several organizations which service Jewish deaf or Jewish blind, there are none for Jewish deafblind people. As an effort to reach out to this overlooked community, Our Way received funding from Our Way the Center for Jewish Education in Baltimore with a JEEP (Jewish Education Enhancement For the Deaf Project) grant to make the event possible. This was a significant occasion, a hopeful beginning of further acknowledging the abilities Explores New Ground— and needs of this part of the Jewish community. Each participant was assisted by their own SSPs (Support Service Providers) to provide the visual and auditory help necessary for full The Deafblind participation. “There were eight Helen Kellers” BY BATYA GRABER declared Rabbi Eliezer Lederfeind, Director of Our Way, “Each one was different, and each ompanies certified by OU Kosher naturally think of the has a different life.” Rabbi Lederfeind noted that most of these organization as the world’s largest and most respected people were originally sighted but lost their vision through Ckosher certification agency. The OU symbol is known Usher’s Syndrome—a genetic condition in which the person is worldwide as the guarantee of the highest standards of kosher genetically deaf and has a gene for Retinitis Pigmentosa, an eye law for hundreds of thousands of products. That guarantee is condition that starts with night blindness, then tunnel vision, represented by the OU symbol you know so well. and deteriorates to the degree that the person may become blind. But there is another Orthodox Union defined by another Not everyone was completely deaf or completely blind. OU symbol—the entire organization, with its wide variety of According to Dr. Sheryl Cooper of Baltimore, co-coordinator programs serving a wide variety of populations—programs of the event, “Some of the participants were able to function that are supported by OU Kosher. quite independently, while others needed many SSPs rotating One of these programs is NJCD—the National Jewish to support them.” All materials were provided in large print or Council for Disabilities—which contains two signature Braille (including prayer books). programs, Yachad for the developmental and learning disabled, The excitement of the Sabbath could be felt from the and Our Way for the deaf and hard of hearing. The goal of beginning. “It was a treat for them to be together with other both programs is Inclusion—the full participation of those Jewish deafblind and feel part of a group” said Dr. Cooper. Friday with disabilities in the entire spectrum of Jewish life. This night, the women lit Sabbath candles with assistance. Rabbi participation, for example, includes social events for deaf David Kastor of Baltimore, who is deaf but sighted and is singles—which have resulted in a considerable number of featured at many of the regular Our Way Sabbath programs, led marriages over the years. a workshop on Jewish artifacts that a person can feel. Services One particularly important initiative of Our Way is were led by Rabbi Fred Friedman, of Baltimore, who is also presenting special Sabbath programs across North America, deaf but sighted. Rabbi Friedman would sign the English bringing together deaf people in an interpreted service featuring translations of the prayers for the interpreters to understand Kosher CheeseWhat’s It All About? By Rabbi Avrohom Gordimer ne of the latest trends in kosher is all ingredients must, of course, be the interest of companies in kosher. Cultures, enzymes, cheese Oobtaining certification for their rennet- color and everything else used set (“hard”) . The kosher in cheese production are widely offerings of all sorts of cheeses have available with reliable kosher grown exponentially. Let’s briefly certification. In fact, in most cases, examine what it takes to make a it is hard to find cheese ingredients has not been processed according to kosher-certified rennet-set cheese. that lack such certification. The only strictly kosher standards. (Animal- notable exceptions are calf rennet derived rennet and lipase, if kosher Ingredients and animal-derived lipase, which processed and fully dehydrated, This is the easiest part of the equation: are typically from animal tissue that can indeed be kosher certified.) be —continued on next page

before transferring the Rabbi Lederfeind words into the hands noted, “This video of the person whom presentation will be they assisted. useful not only for The program entirely deaf and hard served not only as of hearing audiences, a highly emotional but also for mixed learning experience audiences, classes and for the participants, but families in which there for Rabbi Lederfeind might be someone who as well, who had is hearing impaired, or never worked with has sound processing the deafblind before. challenges.” Working with Our Rabbi Lederfeind Way Program Director said that if there is enough Batya Jacob, he is Three deafblind women and five deafblind men, ages 18 through interest expressed to constantly developing their 60s came together from across America to participate in the have more educational new approaches to Our Way event. Each was provided with their own SSPs (Support videos with subtitles, provide inclusion for Service Provider) to provide the visual and auditory information Our Way will make Our Way’s audience. necessary to fully participate. Rabbi Lederfeind is in the first row, available all OU Kosher Among these second from left. DVDs to the hearing initiatives, Our Way impaired. will soon release a version of OU Kosher’s popular education video, Thus Our Way works with OU Kosher to fulfill Kosher Kidz, with closed captions. The 12½ minute DVD explains the mission of the Orthodox Union to serve its varied the intricacies of kosher certification to children and their teachers constituencies worldwide – and to serve them well. and parents as well. The video will also include a soundtrack as well as the captions. Batya Graber is Public Relations Assistant at the Orthodox Union.

—Continued from previous page kosher Equipment equipment needs to be thoroughly intensive, the kosher market interest Vats and cookers, if used for non- cleansed of residue from non- in high-quality rennet-set cheese is certified cheese, may need to undergo certified product, and it is customary great. The OU is happy to discuss kosherization before use for kosher for new wires and blades to be used opportunities in this regard with cheese production. Kosherization in cases where such equipment is your company. refers to a very hot sanitizing regularly changed anyway. The OU is proud to certify under rabbinic supervision, and it rennet-set cheeses manufactured is necessary for equipment used in Special Supervision by the following companies: Arthur hot non-kosher production, prior to Kosher regulations stipulate that Schuman, Inc., Artisan Cheese Masters kosher production commencing on cheese can be certified and deemed Inc., Cabot Creamery, DCI Cheese that equipment. kosher only if it is manufactured Company, Bluegrass Dairy & Food with on-site kosher supervision. LLC, Bongards’ Creameries, Bothwell cookers which This means that the rabbinic field Cheese, Dairy Farmers of America, have been used representative (RFR) must be present Empire Cheese, Inc., F. Cappiello for non-certified for the entire production, and that Dairy Products, Inc., Gabriel 07 SRL/ cheese require he needs to personally add the Yotvata Cheese Italia, Great Lakes kosherization rennet (or activate its dosing) into Cheese of NY, Lake Country Dairy, before a kosher the double-o vats in order to obtain a Inc., Miller’s Cheese, Schreiber Foods, mozzarella kosher-certified product. Inc., Skotidakis Goat Farm, Taam Tov campaign can The RFR also has to be Foods, Inc. begin. Vats used present to supervise the cutting and *Please note that many of the for setting Swiss packaging of all finished product. above companies also manufacture and parmesan In normal cases, he will supervise non-kosher cheese, and orders for usually require kosherization when the affixing of special OU OU-certified product must therefore transitioning from non-certified to holograms or seals onto packaging be specified as such. certified versions of these cheeses. of certified product. Brine and brine tanks pose Rabbi Avrohom Gordimer is an OU a challenge to kosher production, Acid-set Cheese Kosher rabbinic coordinator and as kosher cheese cannot be These cheeses, such as cottage cheese group leader at OU headquarters. He produced in brine that was used and cream cheese, which are known specializes in the dairy industry and for non-certified product. So too, in laymen’s terms as “soft” cheese, is responsible for administering the brine tanks used for non-certified do not require on-site supervision. OU Kosher programs of over 80 client cheese must be kosherized or lined So long as the ingredients and companies. He is a frequent contributor before use with kosher cheeses. The equipment are kosher, these cheeses on topics of kosher law and other topics easiest way to avoid these steps is can be easily certified. to various publications including to salt kosher cheese rather than to While the requirements BTUS. His most recent article, “It’s brine it, where feasible. for producing kosher rennet-set More than Curds & ” appeared in Cutting and packaging cheese are detailed and can be labor- the Winter 2011 issue.

>> Speak Manitoba’s Bothwell Cheese Is Now OU Kosher Certified

By Steven Gettis Director, Sales & Marketing, Bothwell Cheese here’s something kosher in New Bothwell, the other choices in the deli cheese category. Manitoba. We’ve always had exceptional factory standards, ompanies Bothwell Cheese—Canada’s favourite cheese and this certification allows us to have these standards

C T —has recently attained Orthodox Union certification. verified and communicated by a well-respected third party; Bothwell Cheese has been making special order kosher to attain this designation, we are visited by OU Kosher rabbis U cheese since the mid-1980s, but this certification allows who rigorously monitor all aspects of our production—

O us to use the OU Kosher symbol on our products as we process, ingredients, equipment, and facilities—to ensure go to market and to further distinguish ourselves from compliance. We have also hired a full-time to >> A Message From the Big Cheese OU Companies S

Yotvata peak The Best Kosher Cheese from

otvata produces the best kosher cheese from Italy. Italy, like /Tabor, Spadone/, San Do- Yotvata is a large manufacturer of Italian nato/Nathan Hakadosh, Speedy Piccante. All of these Ykosher cheese, certified by the Orthodox Union. classic products are produced in the Latterie Sociali of The cheese is made for Yotvata at various plants in Cividale, a classic cheese-making facility in Northern Italy which arrange special Yotvata productions. These Italy. In these locations the milk is collected exclusively plants produce their kosher cheeses exclusively under from cows that graze in the Valley of Natisone. OU certification. Our cheeses are and The Padano or Parmigiano Reggiano are therefore the milk, exclusively Italian, is supervised and typical of central Italy and are produced according to never left unattended from the milking until the end of the standards imposed by the various laws related to the cheese production process. the designation “Di Origine Controllata” (of controlled All production, from milking at the farm through origin). The milk comes only from the immediate area packaging of finished product, occurs under the careful, and enters production within 12 hours from the milking. full-time supervision of a team of highly-trained OU The Dolce and Provolone Piaccante, produced rabbinic field representatives, led by our principal RFR, in the Spa facility, are the true pride of Italian Rabbi Yishai Hoch- cheeses and have been produced for over a century in man, who is based central Italy. in Rome. In the Agro Pontino area of Lazio (not far from Italy is a country Rome) we produce Mozzarella, and Mozzarella in which the pro- for pizza—we are the largest Italian producers of Chalav duction of cheeses Yisrael Mozzarella for pizza. In the area we produce differs from region , a soft cheese spread in which one tastes the to region. There are fresh milk in every soft bite and the , cheeses that are typ- a cheese with a strong taste and convincing aromas. ical of north-eastern We manufacture , blue cheese of —continued on next page

oversee production and she has become a from the other choices in the deli welcome addition to our family. section, which is reinforced in the Early indications are flavours we produce, the quality we’re overwhelmingly positive, from our known for, and the good people with Jewish and non-Jewish customers alike. In whom we do business. Adding the conversations with our customers, we’ve OU Kosher certification to our product repeatedly heard that they appreciate helps us communicate that message kosher certification, owing to the stringent about who we are as an organization measures undertaken by kosher certification and how we wish to be perceived in agencies, which ensure: the marketplace. n Adherence to Jewish religious law; We are proud to achieve this certification, and n In some cases, that the food is also organic-and- excited about the prospect of introducing our cheese to vegetarian friendly; new customers, who may never have had the chance to n High standards of quality, health, and cleanliness; experience Bothwell Cheese for themselves. Look for the n The food is an allergy-safe alternative, ideal for people OU-D symbol on many of our products, to include our with shellfish, soy, and gluten allergies. award-winning Marble and Monterey Jack as well as Bothwell Cheese has been producing fresh cheese flavours like Red Hot Chilli Pepper and Muenster among with locally sourced milk and no additives or preservatives others, beginning this April. in Southern Manitoba since 1936. As we’ve grown from servicing the surrounding area to becoming a nationally Rabbi Dovid Jenkins is Orthodox Union rabbinic coordinator distributed organization, our mandate is to stand apart for Bothwell Cheese. . We are the first producers in Italy of kosher Italian cheeses, which are intended to be consumed Taleggio. On the Italian island of Sardinia we produce at the table. We can also satisfy the needs of the food Romano and with milk derived industry, by offering cheeses for transformation, such from selected sheep. On Sicily, another Italian island, as industrial ricotta or cheeses intended to be used as we manufacture Fresh Pecorino and other semi-hard fillings for pasta or other foods. We can provide grated cheeses, spiced with black pepper and hot red pepper. cheese, meant to be mixed with other cheeses before use. Yotvata fills custom orders for OU clients Our company is constantly growing and we are always throughout the globe, including manufacturing seeking to expand the range of our products and to special varieties of cheese conforming to each satisfy all requests related to Italian cheeses. client’s specifications and needs. Our rabbinic Please do not hesitate to contact us. We can be coordinator, Rabbi Avrohom Gordimer, has reached at www.yotvata.it and [email protected]. Marco brought together Yotvata and American customers Sed, owner. with excellent results, with the customers being very satisfied with the product, which is totally unique Rabbi Avrohom Gordimer is Orthodox Union rabbinic and otherwise not available with reliable certification. coordinator for Yotvata. Yotvata brings out the best qualities of our

Newly Certified Companies

LIMU ORIGINAL® LIMU receives OU Kosher Certification for leading product

The LIMU Company has quality is second to none. We available to the ever-growing kosher received kosher certification for its pursued OU kosher certification market place. It is gratifying to bring flagship dietary liquid supplement, to give our continually growing this unique and exciting product to LIMU ORIGINAL®. The certification customer base an even higher level the kosher consumer.” comes from the Orthodox Union, the of confidence,” said LIMU CEO LIMU is an established world’s largest and most respected Gary J. Raser. “We have listened to global nutritional company solely kosher certification agency. LIMU Members interested in having focused on marketing the rich Based on extensive product a kosher product to enjoy, and this health benefits of marine bioactive, testing and an in-depth analysis of official certification represents our Fucoidan, through its line of unique LIMU facilities, the Orthodox Union commitment to them, and to all of products. Employing a direct sales confirmed that LIMU our members. We are business model, LIMU continues ORIGINAL® is a 100 very proud to have to expand its network of Members percent kosher product. received this stamp around the globe, with tens of Already considered a What Youof approval Need, from the Whenmillions of Youdollars inNeed commissions It nutritional powerhouse Orthodox Union.” paid. Based in Florida, LIMU is by its consumers Rabbi Mordechai an industry leading home-based and independent Merzel, OU Kosher business opportunity, helping researchers, LIMU rabbinic coordinator people enjoy the LIMU Experience ORIGINAL now who guided LIMU in its that provides them with a higher provides additional OU certification process, quality of life. For more information reassurance in each Instantexpressed Management “pleasure on LIMU of and Your its exclusive Kosher Fucoidan Account bottle’s level of quality working together with product formulas, please visit www. and product integrity. the LIMU Company in thelimucompany.com. “Our product’s making their products Everything at Your Fingertips

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BE SURE award-winning & ou kosher Certified OU Kosher dants, CLA (conjugatedM linoleicarketingExpo, Organic Valley Pasture TO DISPLAY acid), and Omega-3 and -6 fatty Butter placed third in the Cham- Organic Valley Butter acids, which, according to the pionship Dairy Product Contest Healing Foods Pyramid,Tips Univer- in the Salted Butter category. sity of Michigan at Ann Arbor, “Our butters are another ex- When can help reduce inflammation, ample of using the highest-qual- attending and showf you’ve promise got it in– flaunt reducing it. ity ingredients that nature your our riskI for Letting heart yourdisease, customers high knowprovides,” that you says are OU Theresa certified Mar- industry Savory, Sweet and Wholesome bloodshould pressure, be as much diabetes, a part andof yourquez, marketing chief strategy marketing as any executive other conferences even cancer.significant While benefit the European your product foroffers. 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SPRING 2010 | 19 Managing Your Account Has Never Been Simpler!

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