Update PRPD Content Conference Washington, DC – August 15, 2017 Managed by the Sta on Resource Group
Our broad goal for Classical Music Rising is a strategic vision for classical music radio anchored in public service, reaching more diverse audiences, and bridging the enduring strength of broadcast radio, the growing power of digital media, and the direct connec ons of in-person ac vi es.
PRPD - Classical Music Rising 2017 2 Project Ques ons
• Who are our 21st-century audiences? • Where’s the talent pipeline to host and run our sta ons? • What’s our place in the digital space? • What are revenue opportuni es and new business models? • How can we increase awareness and engagement for our services?
PRPD - Classical Music Rising 2017 3 27 Sta on Partners
• WQXR – New York Public Radio • WGUC – Cincinna Public Radio • KUSC - Los Angeles • WCLV – ideastream, Cleveland • WFMT – Chicago • KMFA – Aus n • KDFC – San Francisco • WOSU Classical 101 – Columbus • WETA – Washington • WFCL – Nashville Public Radio • WRTI – Philadelphia • WUOL – Louisville Public Media • WCRB – Boston • WXXI – Rochester • KING – Sea le • KHPR – Hawaii Public Radio • KBAQ – Phoenix • WDPR Discover Classical – Dayton • Minnesota Public Radio • KCME – Colorado Springs • KOVD - Colorado Public Radio • KBSU – Boise • WDAV – Charlo e • WOXR – Vermont Public Radio • WQED – Pi sburgh • WILL – Illinois Public Media • Capital Public Radio, Sacramento
PRPD - Classical Music Rising 2017 4 Building Connec on, Par cipa on, and Awareness
PRPD - Classical Music Rising 2017 5 www.ClassicalMusicRising.org
PRPD - Classical Music Rising 2017 6 Understanding Classical Music Radio’s Audiences
PRPD - Classical Music Rising 2017 7 Making the Case
The Classical Sta on as Community Connector
“We share a strong sense that sustaining our mission and our organiza ons requires more than our broadcast service alone, and that there are opportuni es for classical sta ons to be a force for good in our communi es.”
PRPD - Classical Music Rising 2017 8 Making the Case Working Group
• Jennifer Ridewood, Chair - KING, Sea le • George Preston - KCME, Colorado Springs • Bill Lueth - KDFC, San Francisco & KUSC, Los Angeles • Joe Barr & Paul Conley - Capital Public Radio, Sacramento • Brian Newhouse - Minnesota Public Radio • Anita Bugg & Nina Cardona - WFCL, Nashville • Deborah Acklin - WQED, Pi sburgh • Deborah Lein - consultant
PRPD - Classical Music Rising 2017 9 PRPD - Classical Music Rising 2017 10 The Big Themes: Our Best Bets
1. Music Educa on 2. Classical ecosystem leadership 3. Civic vitality and pride
Next steps led by Deborah Lein
PRPD - Classical Music Rising 2017 11 Strengthen Classical Music Radio’s Workforce Working Group: • Judy McAlpine, Lead • Frank Dominguez – WDAV, Charlo e • José Fajardo – Hawaii Public Radio • Daniel Gilliam – Louisville Public Media • Ruth Phinney – WXXI, Rochester • Maggie Stapleton – KING FM, Sea le
Bring new voices, new perspec ves, and a diverse new genera on into our organiza ons
PRPD - Classical Music Rising 2017 12 PRPD - Classical Music Rising 2017 13 Working Group Recommenda ons
• Training modules for on-air presenta on skills and digital skills for hosts and producers • A fellowship/internship program to develop new talent at sta ons with a goal of increasing diversity and new ideas • A partnership with AIR Media on a project designed to increase diversity and skills related to classical music content, par cularly digital content
PRPD - Classical Music Rising 2017 14 Branding, Promo on & Marke ng Classical Spark A tune-in campaign to increase listening and listener support via focused sta on branding and promo on
Download materials on CMR website: • Classical Spark Project Descrip on • Best Prac ces Guide to Effec ve On-Air Posi oning & Promo on
PRPD - Classical Music Rising 2017 15 Digital Next Steps
• Music Rights • Metrics and analy cs to be er understand what our audiences want and how they are using our digital offerings • Digital strategies and opportuni es Led by Judy McAlpine, McAlpine Crea ve Consul ng
PRPD - Classical Music Rising 2017 16 Visit the Resources sec on of www.ClassicalMusicRising.org
PRPD - Classical Music Rising 2017 17 Stay in touch!
• Wende Persons, Managing Director, Classical Music Rising [email protected] (917) 691-1282
• All Things Classical newsle er sign up: www.ClassicalMusicRising.org
PRPD - Classical Music Rising 2017 18 Classical Music Rising is a project of the Sta on Resource Group, supported by par cipa ng sta ons and a grant from the Andrew W. Mellon Founda on. For more about the overall project visit www.ClassicalMusicRising.org
PRPD - Classical Music Rising 2017 19