Supreme Court again upholds an FCC cable stand Special report on MOR radio: a specialty all its own

BroadcastingThe newsweekly of broadcasting and allied arts unOur 41st Year 1972

Because 12 stations are winning with"Moat's My Line?" in prince time light now, 13 more stations are putting "Miiat's My Line ?" in prime time this Fall. Sometimes, the best way to lead is to follow.

Source: NSI,Feb:Mor. 1972. Audience estimates are subject to qualifications on request. !Number of time merited wine i< kneed nn me..n.....,n...... A i...... I He's one of the thousands of like him, WPTV's Public Affairs De- At Scripps- Howard, we see Spanish- speaking migrants and partment arranged for a series of a great future for this .kind of immigrants who live in South unique simulcasts, with the cooper- communication link -up. We see Florida. Which meant he was cut ation of a local educational radio it as a part of our constant ef- off from coverage of major news station, WHRS -FM. These broad- fort to inform and involve every events because of the language casts made it possible to watch the minority. Every person. And barrier. Apollo 16 launch on TV while lis- we figure that's real community To bring the world a little tening to a simultaneous transla- service -in any language. closer home to Miguel and others tion into Spanish on radio.

The Scripps- Howard Broadcasting Co. WEWS (TV) Cleveland, WCPO -TV Cincinnati, WMC, WMC -FM, s Palm Beach WNOX Knoxville. BroadcastingmJun12

CLOSED CIRCUIT 5

FCC's domestic satellite policy about set. AT DEADLINE 6

DATEBOOK 12

OPEN MIKE 14

MONDAY MEMO 15 By narrowest of margins, Supreme Court upholds FCC's right to require program origination on cable TV, says the effect is to foster diversity of local expression. Four dissenters say the authority belongs to Congress. LEAD STORY 19 A rare good word for the FTC from advertising: Cojihan tells 4A's that agency's activism has slowed pace of restrictive legislation. But others keep up the attack during one -day conference. BROADCAST ADVERTISING 20 Also from 4A's: policy statement urging caution on politicals. 22 BBDO walks away with 10 of this year's Clio awards. 22

NAB board faces crowded agenda this week. MEDIA 25 Charles Ireland, president of CBS Inc., dies of heart attack. 26 FCC general counsel calls for viability, profit in broadcasting. 27

CHANGING HANDS 33

CABLE 35 Middle -of- the -road radio used to be what everybody did. Now the first rock -and -roll generation is over 30, and MOR has become a specialty unto itself. SPECIAL REPORT 37

FCC reaffirms bans against network syndication, program ownership. PROGRAMING 52

Shirley Chisholm won her battle over Section 315 ; FCC go to win war. now the may to court to try the BROADCAST JOURNALISM 54

EQUIPMENT & ENGINEERING 58

MCI plans public stock offering. FINANCE 58

FATES & FORTUNES 61

FOR THE RECORD 64

George Lois: advertising madman and/or genius. PROFILE 75

EDITORIALS 76

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Secondclass postage paid at Washington and additional offices. Single issues $1. Subscriptions: one year $14, two years $27, three years $35. Add $52 yearly for special delivery, $65 for air mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50. Cable Sourcebook $8.50. News is the business of &CIN

Martin Agronsky, Carl Rowan, James J. issues from political primaries to pollution, Kilpatrick, Hugh Sidey, Peter from our Asian bombing policies Lisagor, and other distinguished wmP-Tv to busing. Each week this journalists, get together every distinguished panel illuminates Saturday evening at 7 on TV 9 to a vital news event or personality talk about the news as a news- in a free -wheeling exchange of man sees it. Their discussions, very personal views. Agronsky & both provocative and penetrat- Company. Make it your business ing, cover a broad spectrum of Washington, D.C. to see it when in Washington. Closed Circuit®

The record port what programing they have carried scheduled early in first session of 93d Now that Senator George to meet them would replace survey. How- Congress convening next January. In let- McGovern ever, (D -S.D.) is emerging as hot contender commission, in first meeting, on Fri- ter last week to Vincent T. Wasilewski, for Democratic presidential nomination, day (June 9), on proposed license-re- NAB president, Mr. Staggers is under- there's interest in how he has stood on newal procedures indicated it felt it would stood to have made commitment in light legislation affecting broadcasting be desirable for broadcasters to go of congressional demand. As of last week and ad- through both vertising. Here's capsule: He favored law exercises. some 200 members of Congress (includ- banning cigarette advertising on radio and That position reportedly was urged on ing a dozen senators) had co- authored television. He voted for political-spend- commission by its consultant on renewal renewal- relief bills. ing law that puts unique restrictions on procedures, Dr. Barry Cole. Only differ- broadcasting. He voted for bill Senate ence would be that broadcaster would not Broadcast stripes be required to file survey along with re- passed two months ago to repeal Section In official recognition of broadcast news's 315 in its application to presidential and newal application; but he would be re- quired to keep it on public file locally. importance to UPI, board of directors has vice -presidential candidates in general elected Pete Willett, general manager of elections but has said he opposes relaxa- (Survey technique has become so com- plicated that commission developed broadcast services, to UPI vice presi- tion of equal -time law in primaries. He's dency. New title: VP, broadcast services. co- sponsor with Senator Frank Moss lengthy primer to explain how survey is to be conducted.) He has headed broadcast operations since (D -Utah) of Truth in Advertising Act 1966, led expansion of UPI Audio net- (S. 1461) which is opposed by most of work to current total of about 650 sta- advertising business. Houston cable tions, launched special service currently What would it cost to wire Houston- serving estimated 75 cable -TV systems, is Vacancy nation's 15th market -for cable TV? also responsible for UPI broadcast news It's virtual certainty CBS Chairman Wil- Question evolved last week as Houston wire. His election gives broadcasting of- liam S. Paley and Vice Chairman Frank city council received nine applications ficer status at both major newspaper/ Stanton will extend their contracts - for franchise. Figure was placed at broadcasting news services: Robert Eun- both due to terminate next March -to roughly $50 million original cost for son, AP assistant general manager for stay on as company's senior executives in system without two -way capability to broadcast, was elected AP VP at April wake of death last week of President cover 500- square -mile area with 1.8- meeting (BROADCASTING, May 1). Charles Ireland (story page 26). No suc- million population. City council plans to cessor is in sight. Mr. Ireland, in job visit FCC before final consideration of Straightened out applications. only eight months, had been recruited Network news executives feel they have from ITT after CBS reached apparent Applicants for Houston franchise are: I) Greater Houston CATV Inc., com- established principle they can live with conclusion its management cadre lacked in settlement with Miami Beach, Fla., candidate to lead increasingly diversified prising 30 Houston business executives and professional men; 2) Gulf Coast over use of convention hall there between company. As neither Mr. Paley nor Dr. Democratic and Republican conventions Stanton had yet relinquished key duties Cable TV, also locally oriented with 20- odd leading citizens; 3) Teleprompter (BROADCASTING, May 1, et seq.). When to Mr. Ireland -they remain chief execu- city first broached subject after GOP de- tive officer and chief operating officer, re- Inc.; 4) Cypress of Los Angeles; 5) Gen- eral Electric Cablevision Corp.; 6) Time - cided to move its convention there from spectively- there's no immediate need to San Diego, networks got impression they fill president's Life Broadcast; 7) Southwest Video post, although Dr. Stanton were being asked to pay to cover con- could reclaim title if board directs. In Corp.. operator of systems in Baytown and other Houston -area towns; 8) Twin vention, which they said they would effect, clock has been turned back to last never do. City next asked September. County Trans -Video, a Pennsylvania cor- for full rental poration, and 9) Phonoscope Corp. of rates -on grounds they would be de- America. prived of rentals to others-from end of Cable movies Democratic convention July 13 to start Upsurge in buying and slotting feature Separation of GOP's Aug. 21, estimating cost would films on cable systems is expected as re- be about $175,000 each for ABC, CBS, sult of Supreme Court ruling upholding Movement to divorce National Associa- NBC. But agreement, announced by city, FCC's authority to require local program tion of Broadcasters Code Authority from gives them "free access" from Aug. 7 to origination. Telemation Program Service, direct relationship with association has end of GOP convention Aug. 23 and also New York, program- buying service for been initiated and may become unsched- treats week after Democratic conven- cable systems, said three systems signed uled topic at NAB board meetings next tion as "normal tear -down time." Thus with TPS within 24 hours after court de- week in Washington (see page 25). networks pay for only 16 days or, by cision, raising client list to 47. Rationale Critics feel authority is overstaffed, that city's estimate, $60,000 each -about one- is that systems will include features on there is false implication that NAB third of original demand. channel originating local shows to attract membership means automatic code mem- Dollars, however, apparently were and maintain subscribers. bership, and that code should be finan- less important than principle. GOP con- cially self- sustaining (NAB provides free vention agreement with Miami Beach, Double jeopardy office space for Washington staffs of both unlike Democratic party agreement and TV and radio codes). all other convention -site contracts in past, Broadcasters who thought that FCC's failed to provide for lead -time for media new license -renewal procedures would Next year to set up. But in resolution of contro- afford some relief by repealing require- versy, city said it "specifically reaffirmed" ment that renewal applicants survey com- With passage of legislation to alleviate right of news organizations to "free and munity needs are likely to be disap- license-renewal troubles written off for reasonable access" in accord with "spirit pointed. Understanding-in and outside this year, Chairman Harley O. Staggers of the agreement" between it and Demo- commission -had been that new question (D -W. Va.), of House Commerce Com- cratic party. And networks will still save requesting renewal applicants to list 10 mittee, has assured National Association money on move from San Diego -more major problems in their areas and to re- of Broadcasters that hearings will be than $1 million all told.

Broadcasting Jun 12 1972 5 At Deadline

Question of whether it, like AT&T, recommendations. However, conference, FCC near decision on would be denied access to network busi- which is made up of some 85 agency ness is still undecided. representatives, law professors and private domestic satellites Commission apparently will not re- individuals, is accorded some deference quire space applicants to put proposals by agencies. Policy generally would be open -entry out for bid by equipment manufacturers. Recommendation on broadcast of pro- with provisos for AT &T, Comsat Four companies involved in applications ceedings includes suggested restrictions on are equipment manufacturers -Hughes proceedings that should be covered. It FCC is said to be moving toward estab- Aircraft, which is associated in applica- says adjudicatory cases involving past lishment of domestic communications - tion with four GTE Service Corp. com- culpable conduct of individual should not satellite policy that will provide for sys- panies; Lockheed, which is associated be covered by radio-TV and that individ- tem of generally open entry-except in with MCI; Fairchild Industries Inc., and ual witness should be free to refuse to be case of two major entities involved, RCA. Only other applicants, besides covered. AT &T and Communications Satellite AT &T and Comsat, are Western Union Recommendation was presented by Co Telegraph Co. and Western Tele -Com- committee which was headed by Wash- C mmission staff on Thursday, follow- munications Inc. ington communications attorney Thomas ing special commission meetings on previ- Commission is expected to require Wall and on which Robert Bennett, for- ous two days, began drafting report and GTE, which plans to use eight trans- mer legal assistant to FCC Commissioner order in proceeding; however, some points ponders in Htighes satellite (with eight Nicholas Johnson and now law professor remain to be resolved, and these will be more in second satellite available for at Northwestern, served as consultant. discussed again this week, starting Thurs- backup) for telephone service, whether day. it would be providing public benefit or FCC asked to put cable Essentially, commission is expected to simply offering duplicate telephone serv- permit anyone with adequate technical ice. under antisiphoning rule resources to enter domestic and economic However, commission, which would Association of Maximum Service Tele- communications- satellite business. Com- like to build as much competition as dem- casters' efforts to persuade FCC to tighten mon carriers would be required to possible into satellite business, would like for sports setback in satel- antisiphoning rules programing onstrate that economic to see Hughes plan implemented. It plans were endorsed last week by National As- would adversely affect serv- lite field not to use channel capacity left unoccupied sociation of Broadcasters and three na- ices they now perform. by GTE for distributing programing to that tional TV networks. However, sources point out com- CATV systems, and commission consid- with con- In separate filings commission, mission's decision to drop staff's ers plan one of most innovative proposed. NAB and networks came out in support sortium idea -under which companies If commission resolves remaining is- of AMST petition for reconsideration of would be utilizing similar technologies sues and agrees on language this week, antisiphoning rule enacted by commission required to share common space segment as expected, staff could draft final report last April (BROADCASTING, April 17). reason to describe plan that is -is no and order, and bring it back to com- AMST, which filed petition last month, emerging as open -entry system of kind mission for final vote before end of administration has been urging. wants commission to apply rule-pro- month. hibiting pay-TV operations from show- Restrictions on AT&T and probably ing sports events already broadcast on Comsat, they say, would not lead those Federal agencies urged conventional TV within five years of date companies to describe the plan in that to of free broadcast -to cable operations as manner. In its satellite service, AT&T open doors to radio -TV well. In April action, commission said it will probably be limited, at least initially, Advisory conference, however, would deal with siphoning issue as it af- to monopoly services it provides, like spells out some restrictions fects pay cable at later date. AMST ob- message toll telephone and Autovon (pri- for broadcast coverage jected to that course of action and asked vate line service for Defense Depart- that prohibition cover entire cable indus- ment), and for backup services. It would Broadcast coverage of some federal try, not just pay cable. be barred from general private -line serv- agency proceedings has been given stamp Also filing brief on subject was Na- ice, except possibly to provide links with of approval by Administrative Confer- tional Television Association, which and Cable Hawaii, Puerto Rico and Alaska, ence of United States. opposed AMST petition, calling AMST from other business its competitors in Conference, in plenary session it held request that rule be applied to all CATV space would like to share in- including in Washington Thursday and Friday, operations "quite unreasonable." transmission of network television pro- adopted committee report recommend- graming, if networks decide to switch ing that federal agencies encourage radio from terrestrial to satellite system. and television coverage of their proceed- Rahall sells Florida CATV Commissioners' positions appear to be ings, particularly those dealing with broad Rahall Communications Corp., St. Pe- less fixed in connection with Comsat. social and economic issues. tersburg, Fla., has announced it will sell Principal question is whether it will be Report was adopted by vote of 28 -to- its Pasco Cablevision System, CATV op- permitted both to serve AT&T and to 23, but opponents of recommendation eration serving portion of Pasco county, establish second multipurpose system of had come even closer to scrapping it than Fla., to multiple cable owner Cablecom its own to serve other customers, as it has that vote indicates. Alternative proposal General Inc. Consideration totals $1.71 proposed, or whether it will be required that would have provided only that agen- million, including $750,000 in Cablecom to choose between two courses, as com- cies reach own conclusion on what pro- stock (57,692 shares) plus assumption by mission staff has recommended. ceedings, if any, will be open to broad- buyer of some $960,000 in outstanding Middle -ground solution may be shap- cast coverage, and to announce their posi- Pasco liabilities. System, which is still ing up, one in which Comsat would be tions, lost only by vote of 26- to -27. under consideration, currently serves permitted to serve AT&T and, in addition, Federal agencies, some of which have more than 1,900 subscribers. Rahall has operate as carrier's carrier -that is, serve felt inhibited by canon of legal ethics already laid 150 miles of cable and plans other carriers in space but not provide which forbids broadcast of judicial pro- call for additional 100 miles. System is end -to-end service. ceedings, are not bound by conference's being sold, Rahall said, in compliance

Broadcasting Jun 12 1972 8 WGN? Well, I've lived in Chicago all my life, So I've kind of grown up with WGN.. To me, it's as much a part of Chi4cago as l am:'

WGN is Chicago

Radio WGN TFJEvision

WGN ContinEntal Broadcasting Corrpaiy Share

t, Ot.t.-Apr. averages, 1961-11. . NSI, Feb.-Mat 1971 NT1/NAC, Nov. 1,7 Audience estimates are subject to qualittcation$ available on request. the wealth.

The Beverly Hillbillies are rich in friends and oil. They will share their friends. Starting this Fall, you can welcome friends of the Clampett family to your station. Here are some indications of the kind of crowds to expect. As television newcomers in 1962 -63, The Beverly Hillbillies attracted 54% of their time -period audience. Ten years later: still big where it counts most. First in their 1971 daytime period in 6 of the Top 10 markets. New York, Los Angeles, Philadelphia, Detroit, Washington and Pittsburgh. With shares as high as 53 %. In 9 prime -time seasons, The Beverly Hillbillies averaged a 40% share of audience. In 6 daytime seasons, a 39% average share. During 1971, the series ranked first or second in its time period in 35 of the Top 50 markets. Also in its 1971 daytime period: 68% of all women viewers were 18 -49; 80% of all viewing was in households of 3 or more; 42 %, in households of 5 or more. Ready to claim your share of the wealth? Call us for another great sitcom from Viacom with FCC edict banning crossownership Fusco to ITC. Joseph Fusco Jr., is also said to have engaged in double of commonly owned TV -CATV facilities director of advertising, promotion billing. in co- located markets. Pasco system, it and public relations, 20th Century- Misrepresentation issue in KORK -TV said, falls within coverage area of Ra- Fox Television, New York, will join hearing order involves question of whether hall's WLCY -TV St. Petersburg. Cablecom Independent Television Corp., New station was truthful concerning its policies is subsidiary of RKO General Inc. Broker York, on June 26 as vice president or practices in joining network programs was La Rue Media Brokers, New York. in charge of advertising, public rela- after they had begun, leaving before they tions and promotion. Mr. Fusco will had ended, or by extending network sta- Hughes' Vishner doubts also serve as president of ITC's tion or commercial breaks so as to affect advertising agency, Donall & Harmon network -program content. two -way cable feasibility Inc., New York, assuming many of Donrey may have additional problems But he does go along duties relinquished by Irving Klein, in KORK -TV case. It had reached merger with FCC's Schildhause ITC executive vice president, who agreement with Las Vegas Valley Broad- on sports and move on pay -TV resigned ( "Closed Circuit," June 5). casting Co. that was intended to end Val- ley's effort to displace KORK -TV's licensee, Kaplow on the go. Herbert Kaplow, Paul Vishner, key executive of Hughes Western Communications Inc. But corn - and re- Aircraft Co., said Friday (June 9) that NBC News correspondent mission said it would defer consideration he has "reservations about cable -TV own- porter for 21 years, joins ABC News of agreement, under which Valley would ers ever being able to develop the tech- today (June 12) as correspondent in get 50% of station. bureau. Mr. Kaplow, nology" to make two -way cable economi- Washington It also said that if either party wants House cally feasible. who was removed as White to terminate agreement, as it can under He pointed to "enormous expense and correspondent for NBC News ear- agreement's terms, and Valley decides to lier this year, was granted a release complexity" of two -way digital technol- prosecute its application for KORK-TV'S from his contract with NBC to ac- ogy and "the tremendous competitive channel 3, subsequent order will be is- advantage of the telephone," which, he cept his new post. His reports will sued designating that application for hear- appear on both ABC -TV and ABC said, costs only $10 per unit, whereas ing along with KORK -TV'S renewal appli- cost per unit of two -way cable set could Radio news programs. cation. run up to $300. Bullishness underscored. ABC Mr. Vishner's pessimism about two - Chairman Leonard Goldenson had FCC okays Nixon pay plan way cable, voiced in New York at future - announced at stockholders meeting FCC has told Nixon re- election commit- of -cable conference co- sponsored by New May 17 that Wall Street estimates York Law Journal and Cable Television tee that its plan aimed at simplifying pay- of $3 -3.50 per share earnings this ment for political spots and certification Information Center seemed to cause dis- year were in "ballpark." He issued may among audience members, evident requirements under new Federal Election statement Friday (June 9) saying Campaign Act is within law. in question period afterwards. earlier statement was conservative. But Mr. Vishner agreed with Sol FCC Complaints and Compliance Schildhause, director of FCC's Cable British lend-lease. Viacom Enter- Division Chief William B. Ray informed Television Bureau, who told same con- prises and CBS -TV have signed to Committee for the Re-Election of the ference Thursday that cable's "next big develop half -hour comedy TV series, President that its proposal conforms with significant thrust" would come with "the Murray's Lucky Leprechaun, aimed certification requirements of campaign merchandising of movies and sports via at 1973 -74 season. Viacom has act -which obligates stations to obtain some form of subscription- or pay -TV. bought rights to Thames TV series, certificates from all candidates purchas- Mr. Schildhause added that FCC has "all "Never Mind The Quality, Feel The ing time stating that amount charged for but killed" any chance of pay -TV's gain- Width," from which Leprechaun will such time will be credited against candi- ing foothold on over -the -air systems. be adapted. Program will transfer date's expense limitation set by act. He also said that cable, because of its locale to U.S. but will maintain piv- Proposal would enable stations to use "unlimited spectrum space," is "bound otal relationship of Irish -Jewish agents (their sales reps or trade associ- to go beyond merely augmenting" what's business partnership. ation) to collect payment and certifica- being done now by over- the -air broadcast- tion for spots purchased by Nixon camp. ers. But he cautioned that FCC would plans for construction will start immedi- Agent would be sent single check and still "continue to protect over -the -air ately. Company said it has interest in 13 certification covering all buys on particu- TV," and said that it was "in the public cable TV systems and holds many CATV lar station. This will eliminate need for interest" for FCC to try to "equalize the franchises. Nixon group to send payment and certifi- market power" of both broadcasters and cation for each spot broadcast directly to cablecasters. Donrey Media runs into station. Agent will place all funds re- Other cable experts who spoke ex- ceived in central depository, from which pressed confidence that FCC would re- double trouble with FCC it will make individual payments to each station it is representing. Upon receipt scind limitations on movies, sports and FCC has designated license -renewal ap- continuing series on subscription -cable of certification, agent will notify station plication of one Donrey Media Group that requirements of campaign act have systems, but Robert W. Coll, communi- station for hearing, and notified second it been fulfilled and spot may be aired. cations lawyer, said, "this is the single is liable for $5,000 fine. most important unresolved issue now fac- Commission ordered renewal hearing ing cable -TV." in case of KORK -TV Las Vegas on issues Another Intelsat shot set designed to determine whether station en- Fourth in Intelsat 4 series of communi- T -L adds to cable holdings gaged in fraudulent billing practices or cations satellites is scheduled for launch Time -Life Broadcast Inc. announced Fri- made misrepresentations to commission. tomorrow (June 13) from Cape Ken- day (June 9) it has acquired majority Notice of apparent liability sent to nedy, Fla. If it successfully orbits, it will control of Fresno (Calif.) Cable TV Co. KFSA -TV Fort Smith, Ark., also involved be placed for service over Indian Ocean. Inc. by buying sufficient stock from Tri- allegation of fraudulent billing. Since January last year, three other angle Publications Inc. to raise its interest Question in each proceeding is whether Intelsat 4, high capacity satellites have in California -based company to 82 %. station certified to network with which it been placed in commercial service with Price was not disclosed. is affiliated -NBC in case of KORK -TV, two over Atlantic and one over Pacific. Fresno Cable holds franchises for both CBS in case of KFSA -TV -that it had Intelsat 4 satellites stand over 17 -feet city and county of Fresno and two ad- broadcast network programs in their en- high and each weighs 3,110 pounds at joining towns, Clovis and Madera. There tirety, including commercials, when it launch. Each is capable of providing are about 76,000 homes in area. had deleted some commercials and verified 5,000 -6,000 telephone circuits or 12 TV Time -Life Broadcast said engineering them as having been broadcast. KFSA -TV channels.

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ACCURATE 125% This Week July 11- Annual meeting of Taft Broadcasting Co. stockholders. Kings Island, Kings Mills, Ohio. June 11 -14-Sixth annual Consumer Electronics Show, sponsored by Electronics Industries Associa- July 13- 15-Annual convention, Colorado Broadcast- tion. McCormick Place, Chicago. ers Association. Wildwood inn. Snowmass -at-Aspen. June 11-14- Spring meeting, Georgia Association of July 13 -18- Institute on telecommunications and Broadcasters. Principal speakers: Lee Loevinger, public policy, sponsored by Harvard Summer School, Washington lawyer and former FCC commissioner; in cooperation with Center for Research in Computing Vincent T. Wasilewski, president of National Asso- Technology. Speakers include: Peter Goldmark, Gold - ciation of Broadcasters; John GwIn, Cox Cable Corn - mark Communications; Ralph Lee Smith, Mitre Corp.; munications, chairman of National Cable Television Les Brown, Variety; Richard Burgheim, Time -Life; Association; John Torbet, FCC; Herbert G. Klein, Nathaniel Feldman, Rand Corp.; Theodore S. Led- White House director of communications, and Julian better Jr., Urban Communications Group, and Sol Bond, member of Georgia legislature. Callaway Gar- Schildhause, FCC. Cambridge, Mass. dens, Pine Mountain. July 16.18- Convention, New York State Broadcasters June 1130 -National Institute for Religious Commu- Association. Otesaga hotel, Cooperstown. N.Y. nications, co- sponsored by Loyola University and the Institute for Religious Communications. Loyola Uni- July 23 -25- Summer convention, South Carolina Positive and Negative Peaks versity, New Orleans. Broadcasters Association. Mills Hyatt House. Charles- ton. Read Simultaneously June 13- Senate Commerce Committee hearing on nomination of Frank Fitzsimmons as board member of July 23- 26-Annual meeting, Association of Railroad Digital Frequency Display Communications Satellite Corp.; nominations of Gloria Advertising Managers. The Lodge, Vail, Colo. Anderson, Theodore Braun and Neal Blackwell Free- Unaffected by Modulation man, Michael Gammino Jr. and Joseph Hughes as board members of Corporation for Public Broadcast- August Flashers and Meters "Re- ing, and reappointments of Michael Gammino Jr. and Joseph Hughes to CPB board. 10 a.m., Room 1318, Aug. 9-12-Annual convention, Rocky Mountain Broad- moteable" New Senate Office building, Washington. casters Association. Featured speakers: Dr. Frank June 14- 16- Meeting, Virginia Association of Broad- Stanton, CBS; Dean Burch, FCC chairman; Vincent Both Monitors Can Mount In casters. Americana motel, Virginia Beach. T. Wasilewski, National Association of Broadcasters, and Senators Mike Mansfield (D- Mont.), Frank Church One 51/4" Space June 18.21- Annual conference, Association of In- dustrial Advertisers. Sheraton- Boston, (D- Idaho), Gale McGee (D -Wyo.) and Frank E. Moss Boston. (D- Utah). Moderating news panel will be Chet Hunt- ley, former NBC newsman. Sun Valley, Idaho. Aug. 10- 11- Semiannual convention, Arkansas Broad- ELECTRONICS Also in June casters Association. Arlington hotel, Hot Springs. June 19 International conference on communica- CC/ -21- Aug. 12-27-Third film institute, ( CORPORATION tions, jointly sponsored by the Communications So- summer sponsored CITY. ciety of the Institute of Electric and Electronic Engi- by American Film Institute. Program will include an 716 JERSEY AVE.. GLOUCESTER examination of film study techniques. film history and 456 -1716 neers and the Philadelphia section of IEEE. Marriott N. J. 08030 Phone. (609) motor hotel, Philadelphie. criticism and a filmmaking workshop. Fee Is $275. Kent School, Kent, Conn. No. 1 in AM and FM June 19-23-Triannual meeting, board of directors, National Association of Broadcasters. NAB building, Aug. 16-20-Convention, National Association of Tele- Washington. vision and Radio Announcers. Marriott hotel, Phila- delphia. June 19 -24 -19th International Advertising Film Festi- val. Venice, Italy. Aug. 20.23-Fall conference, American Marketing Association. Rice hotel, Houston. Books for June 20-Radio workshop, co- sponsored by Radio Advertising Bureau and Association of National Ad- Aug. 21.24- Republican national convention. Miami vertisers. Clio awards for radio will be presented. Convention Center, Miami Beach. Broadcasters Waldorf-Astoria, New York. Aug. 29-31-Workshop-seminar on lighting for TV. June 20.22-Workshop -seminar on lighting for TV, sponsored by Kliegl Bros. at University of Georgia sponsored by Klieg' Bros. at KLZ -TV Denver. Fee is TV studios, Athens. Fee is $250. Contact: Wheeler 5250. Contact: Wheeler Baird Klieg! Bros, 32 -32 Baird, Klieg' Bros., 32 -32 48th Avenue, Long Island The Technique 48th Avenue, Long Island City, New York 11101. City, N.Y. 11101. June 20.24 -Sixth annual audio /recording seminar, sponsored by Brigham Young University. First session of Television (classes) will be held at university, Provo, Utah; September second session (actual recording) will be held In Los Angeles. Cost for first session Is $100; for both ses- Sept. 7 -9 -Fall business meeting, Florida Cable Tele- Production sions $200. Contact: Ted Davis, 131 MORC, Brigham vision Association. Fort Walton Beach, Fla. Young University, Provo, Utah 84601. Revised Edition Sept. 11 -12- Eighth annual convention, Nevada June 21- 23- Convention, International Promoters As- Broadcasters Association. Hotel Tropicana, Las Vegas. by sociation. New York Hilton, New York. Gerald Millerson Sept. 13.25-Annual convention, Michigan Association June 23-Regional seminar for FM broadcasters west of Broadcasters. Hidden Valley. Now revised and up- of the Rockies, covering FM sales and promotion, dated throughout, quadraphonic sound, FM car radios, all- channel legis- Sept. 19 -21 -Video Expo 111, exhibit highlighting and with a new sec- lation, automation systems, sponsored by National CAN, video cassettes and cartridges, pay TV, closed - Association of FM Broadcasters. Sportsmen's Lodge, circuit box office and film packages. Conference and tion on color tele- Los Angeles. vision, this encyclopedic textbook on June 23.35- Meeting, Texas Associated Press Broad- the basics of TV production consoli- casters Association. Sheraton -Marine, Corpus Christi. Major meeting dates In 1972 in dates its position as the standard June 24.28 -16th annual TV Programing Conference. July 10- 13- Democratic national convention. its field. Happy Dolphin inn, St. Petersburg, Fla. Miami Convention Center, Miami Beach. 440 pages, profusely illustrated $13.50 June 25 -28- Convention, National Association of Farm Aug. 21- 24- Republican national convention. Broadcasters. Walt Disney World, Bay Lake, Fla. Miami Convention Center, Miami Beach. June Deadline for entries in international cate- - ORDER FROM 30- Sept. 25-28- Annual conference. Institute of gory of All Japan Radio and Television Commercial Broadcasting Financial Management. Fairmont Broadcasting Book Division Council's commercial festival. Five categories of com- hotel, San Francisco. mercials broadcast between June 1, 1971 and May 31, 1735 DeSales St., N.W. 1972 will be judged: live action (45 seconds or less); Oct. 29 - Nov. 1- Annual convention, National Washington, D. C. 20036 live action (46 seconds and over); animation (three Association of Educational Broadcasters. Hil- minutes or under); series of three commercials (total- ton International, Las Vegas. is Send me the hooks I've checked below. My payment ing nine minutes or less). Single entry fee $30, Nov. 12-16-Annual seminar, sponsored by for the full amount is enclosed. series entry is $60. Address: ACC, Bunchun building, Broadcasters Promotion Association. Stotler Kioi -cho, Chiyoda -ku, Tokyo. Hilton hotel, Boston. 113. The Technique of Television Production, $13.50 Nov. 14-16- Annual meeting, Television Bu- reau of Advertising. Waldorf- Astoria hotel, New 104. 1972 Broadcasting Yearbook, $14.50 July York. July 9- 12- Annual convention, Florida Association of Nov. 15 -18 -Sigma Delta Chi national con- Broadcasters. Contemporary hotel, Walt Disney World. vention. Stotler Hilton, Dallas. Name Bay Lake, Fla. Nov. 26- 29- Annual meeting, Association of July 9-21-Annual seminar on marketing management National Advertisers. Cerromar Beach, Puerto Rico. Address and advertising, sponsored by American Advertising Federation. Harvard Business School, Cambridge, Nov. 28 - Dee. 1-Annual convention, Radio - Mass. Television News Directors Association. Nassau, LCity State Zip July 10.13- Democratic national convention. Miami Bahamas. Convention Center, Miami Beach.

Broadcasting Jun 12 1972 12 workshops to be held. Commodore hotel, New York. Sept. 25.28- Institute of Broadcasting Financial Man- agement annual conference. Fairmont hotel, San Fran- BROADCASTING PUBLICATIONS INC. cisco. Sol Taishoff, chairman. Lawrence B. Taishoff, president. NOW ... NEW! October Maury Long, vice president. Edwin H. James, vice president. Oct 4 -5 -Fall convention. Kentucky Association of Joanne T. Cowan, secretary. FULLY REVISED IN '72 Boradcasters. Carrousel inn, Cincinnati. Irving C. Miller, treasurer. Oct. 11.14- Annual fall convention, Tennessee Asso- ciation of Broadcasters. Ramada inn, Jackson. Oct. 15 -18- Western region convention. American roadcastingci Association of Advertising Agencies. Arizona Biltmore be rewsweekly of Ltoadaaslmg and allied atü hotel, Phoenix. Oct. 19- 20-All Japan Radio and Television Com- mercial Council (RAC( commercial festival. Top inter- TELEVISION® national commercials in five categories will be hon- Executive and headquarters ored. Hlbiya hall. Tokyo. publication BROADCASTING -TELECASTING building, Oct. 19-21-Annual fall meeting, Missouri Broadcast- 1735 DeSales Street, N.W., Washington, ers Association. Plaza inn. Kansas City. D.C. 20036. Phone: 202-638 -1022. Oct. 22-27-112th semiannual technical conference Sol Taishoff, editor. and equipment exhibit, Society of Motion Picture and Television Engineers. Century Plaza hotel, Los An- Lawrence B, Taishoff, publisher. geles. EDITORIAL Oct. 29 - Nov. 1-Annual convention, National Asso- ciation of Educational Broadcasters. Hilton Interna- Edwin H. James, executive editor. tional, Las Vegas. Donald West, managing editor. Rufus Crater (New York), chief correspondent. Oct. 31 -Fall conference, National Association of Leonard Zeidenberg, senior correspondent. Broadcasters. Brown Palace hotel, Denver. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald, Earl B. Abrams, senior editors. November Steve Millard, associate editor. Nov. 1 -Fall conference, National Association of Alan Steele Jarvis, assistant editor. Broadcasters. San Francisco. Clara M. Biondi, Don Richard, stab writers. Sandra Bartolina, John Enright, THE AUTHORITATIVE Nov. 2 -Fall conference. National Association of Sharibeth Mandel, editorial assistants. Broadcasters. Sands hotel, Las Vegas. Elaine Lorentz, assistant to the editor. IBFM BROADCASTERS Nov. 2- 3- Central region conference, American Asso- ciation of Advertising Agencies. Ambassador hotel, Chicago. SPECIAL PUBLICATIONS ACCOUNTING MANUAL Art King, director; Joseph A. Esser, associate Nov. 9-Fall conference, National Association of Broadcasters. editor; Nina Rosoff, Jill Newman, editorial Sheraton Plaza hotel, Boston. assistants. ... AVAILABLE TO ALL Nov. 12.18- Annual seminar, sponsored by Broad- casters Promotion Association. Statler Hilton hotel, Boston. ADVERTISING Maury Long, general manager. The accounting 'bible' for radio and TV Nov. 13-17-Annual meeting, Television Bureau of David N. Whitcombe, director of station Advertising. Waldorf -Astoria, New York. operations. Now completely re- marketing. vised Nov. 14 -Fall conference, National Association of John Andre, Southern sales manager. and up -dated after nine years. Fifty Broadcasters. Hilton Palacio del Rio hotel, San Gerald Lichtman, classified advertising. full pages of text and guidelines, includ- Antonio, Tex. Doris Kelly, secretary to the general manager. ing Chart of Accounts and Account De- Nov. 15.18 -Sigma Delta Chi national convention. Stotler Hilton, Dallas. scriptions, plus sixteen suggested Finan- CIRCULATION Nov. 16 -Fall conference, National Association of manager. cial Reporting Forms. Covers recom- Broadcasters. Chase Park Bill Criger, subscription Plaza hotel, St. Louis. Julie Janof, Kwentin Keenan, Patricia Johnson, mended procedures and subjects like: Nov. 21 -Fall conference, National Association of Jean Powers, Shirley Taylor. Broadcasters. Regency Hyatt House, Atlanta. Depreciation and Amortization Nov. 26-30--Meeting, Association PRODUCTION of National Adver- Intangible Assets tisers. Cerromar hotel, Dorado Beach, Puerto Rico. Harry Stevens, production manager. Film Nov. 27 - Dec. 3- National Broadcast Editorial Con- Bob Sandor, production assistant. Contracting Accounts ference, held this year in connection with Radio -Tele- Operating Income Accounts vision News Directors Association convention. Contact: ADMINISTRATION NBEC Chairman Dillon director, Accrued Music License Fees Smith, editorial business manager. WMAO -TV Chicago 60654. Paradise Island, Nassau, Irving C. Miller, Bahamas. Dorothy Coll, Sheila Thacker. Lucille DiMauro, secretary to the publisher. Indexed heavy -duty sheets in vinyl - Nov. 28 - Dec. 1- Annual convention. Radio -Television News Directors Association. Nassau, Bahamas. BUREAUS covered hard binder, accommodates re- NEW YORK: 7 West 51st Street, 10019. newals and adaptations. Carefully pre- Phone: 212- 757 -3260. pared, in cooperation December Rufus Crater, chief correspondent. with Ernst & Ernst Dec. 7-8-Winter meeting, Arizona Broadcasters Asso- David Berlyn, Rocco Famighetti, senior editors. to apply to smallest independent or large ciation. Mountain Shadows, Scottsdale. John M. Dempsey, Helen Manasian, Michael Shain, assistant editors. group ownership. Supply limited, send Robert L. Hutton, sales manager; Eleanor R. for your copy today, $20.00 each, shipped January 1973 Manning, institutional sales manager; Gregory complete. C. Masefield, Eastern sales manager; Susan Jan. 9-12--Joint board meeting. National Association Hirata, Harriette Weinberg, advertising of Broadcasters. Canyon hotel, Palm Springs, Calif. assistants. r , Jan. 12- 14- Consumer electronics show, sponsored HOLLYWOOD: 1680 North Vine by Electronic Industries Association. To be shown: Street, 90028. Phone: 213- 463 -3148. InstietutaBroanageendcastt for g TV, radio, phonograph, tape and audio equipment. Morris Gelman, senior correspondent. IBFM Fin ancial Minm in addition to allied products. McCormick inn, Chi- Bill Merritt, Western sales manager. Suite #808, 360 N. Michigan Ave., cago. Sandra Klausner, assistant. Chicago, Illinois 60601 TORONTO: John A. Porteous, contributing February 1973 editor, 3077 Universal Drive, Mississauga, Ont., Canada. Phone: 416 -625.4400. Gentlemen: Please send copies of Feb. 9.11- Annual convention of New Mexico Broad- LONDON: Dudley D. Carroll Jr., advertising the new, revised "Accounting Manual for casters Association. La Fonda, Santa Fe. sales Magazine representative, c/o American Broadcasters" @ $20.00. Our check for Feb. 13.18- Convention, National Association of Tele- Group, 27 Maddox Street, London, Wl. $ is vision Program Executives. Royal Sonesta hotel, New Phone: 01- 499 -1661. enclosed. Orleans. BROADCASTING magazine was founded in 1931 Name March 1973 by Broadcasting Publications Inc., using the title BROADCASTING-The News Magazine of Title Co. March 25-28-Annual convention, National Association the Fifth Estate. Broadcast Advertising was of Broadcasters. Sheraton Park and Shoreham hotels. acquired in 1932, Broadcast Reporter in 1933, Address Washington. Telecast. in 1953 and Television in 1961. Broadcasting-Telecasting was introduced in 1946. City State, Zip October 1973 Please send information about member- Oct. 16 -Fall conference, National Association Of ship in IBFM. I understand the Manual is Broadcasters. Hartford, Conn. free to members. Oct. 18 -Fall conference, National Association of Reg. U.S. Patent Office. Broadcasters. Chicago. 1972 by Broadcasting Publications Inc. L -J

Broadcasting Jun 12 1972 13 Open Mike®

Must reading CONSOLE YOURSELF! EDITOR: The piece on ". . the Price of Settling Sale Protests" [May 29] was another superb job of analysis and re- porting by [senior correspondent] Len Zeidenberg. I have learned not to pass him by. James Conley, vice president - general manager, broadcasting division, Meredith Corp., New York. Never off the ground Model 5S11 EDITOR: An article in the June 5 issue Stereo Model 5M11 Mono quoted an unnamed MGM spokesman as SPOTMASTER saying in effect that WTOP -TV Washing- ton, along with two other Washington IS HERE... stations, first accepted commercials for the motion picture "Skyjacked" and then rejected them. The MGM spokesman is with outstanding new audio consoles incorrect in relation to WTOP -TV. The commercials were rejected ab initis by from $775 this station. Daniel E. Gold, vice presi- dent and general manager, WTOP -TV. Here are the audio consoles for stations whose standards are higher (Apparently the MGM spokesman also was wrong than their budgets. Look what you get: in relation to the other two stations. A spokesman for WMAL -TV said the commercials were rejected Model 5M11 Mono -11 HI /LO inputs into 5 mixers from the beginning; a spokesman for wRC -Tv said the spots were accepted conditional on a screening Model 8M20 Mono -20 HI /LO inputs into 8 mixers -standard procedure -and when the commercials were screened, they were rejected.) Model 5S11 Stereo -11 pairs of HI /LO inputs into 5 mixers Model 8514 Stereo -14 pairs of HI /LO inputs into 8 mixers Cable compliment Electronic switching of input Individual program, audition, EDITOR: I want to take this opportunity channels via FET's monitor, cue and headphone to tell you how much I appreciate the Low and high level preamps amplifiers, plus mono mixdown very excellent coverage that you are for each channel amps in stereo models providing the cable television industry. Top quality ladder attenuators Solid state construction through- The reports and articles are very well (Daven or equiv.); carbon pots out; modular, plug -in circuitry; done. George .1. Barco, cable operator optional at lower cost in mono superb specs; complete with and attorney, Meadville, Pa. models self- contained power supply Identical program and audition Ad absurdum output channels for dual con- Beautiful as well as functional; EDITOR: Now that we have almost sole capability wood grain side panels reached the height of absurdity with a testifying a Write or call for details about the budget -pleasing prices: Florida schoolgirl before congressional subcommittee on the harm- ful effects of eating cereals and candy bars [BROADCASTING, June 5], perhaps I BROADCAST ELECTRONICS, INC. might suggest we now turn our attention A Filmways Company to cathartics. All boxes or bottles would 8810 Brookville Road, Silver Spring, Maryland 20910 (301) 588 -4983 bear the label: "Warning: Taking this laxative may force you to the bathroom." i Then we could culminate the entire affair by labeling humans with the state- Please send SUBSCRIBER ment: "Warning: Living may be dan- SERVICE gerous to your health. 1 year $14 Of course, the story appeared com- 2 years $27 plete with photograph on page one of 3 years $35 our newspaper with the heading "I1- Broadcastingm Canada Add $4 Per Year The newsweeklv of broadcasting and allied arts Foreign Add Per Year-Old Girl Blasts TV Advertising." $6 Year The 1972-1973 Cable same newspaper, however, also car- Name Position Sourcebook $8.50 ried a sizable ad for candy bars. It (If payment with figures.-W. C. Porsow, general man- Company order: $7.50) ager, wcsB(AM) Geneva, Ill. RBusiness Address 1972 Yearbook $14.50 Home Address Of payment with Name of the game order: $13.) EDITOR: Per your "Closed Circuit" re- City State zip Payment enclosed quest in the May 22d issue ( "What's in a Bill me name ? ") for a catchy synonym for pay BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 TV, may we suggest the following: "pay again and again and again TV. " -L. S. ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address Levine and D. F. Elander, Broadcast including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. Markets, Roseville, Minn.

Broadcasting Jun 12 1972 14 Monday Memo A broadcast advertising commentary from Jack Byrne, president, Jack Byrne Advertising, New York

Radio advertising: tions best when it reaches your prospects on a frequent and regular basis. How It's tailor made frequent? It depends on your business, for the retail trade your competition, and what you are try- ing to accomplish. If you could spend Newspaper circulations are slipping, cir- 100 per capita per year in your markets, cular costs are soaring and television is you would have a very powerful radio expensive as hell. So what is a retailer to budget. Five cents would be strong. Some do? classes of retailer might require that rate He can turn to radio. But I believe of effort for only 13 weeks a year. It is when most retailers and their advisers cheaper than newspaper per impression, (including agency and station people) but to be effective in accomplishing what turn on their radio budgets, they take off it can accomplish, dollars should be their thinking caps. equivalent to what you were effectively Jack Byrne Advertising has operated spending in newspaper should you try successfully in the retail advertising area, to replace newspaper with radio. and I feel it is because we act on the Radio listeners read. Don't forget the following principles with regard to re- power of intermedia advertising. Let your tailers and radio commercials: radio talk about your newspaper ad. Let Most advertising, no matter how your newspaper refer to your radio com- creative, is an advertising cliche. People mercials. in real life don't talk the way they do in By virtue of his current creative efforts (and Radio is life. People talking. Children ads. it J were trying to convince my awards) for such clients as Barney's and laughing. Crowds milling. Cash registers neighbor to go to my favorite store, the Robert Rail, Jack Byrne, the president of ringing. It can take tears, laughter, sin- things I would say would not sound like Jack Byrne Advertising, New York, is closely cerity, honesty, flubs, anger, fervor, still- the average radio commercial dialogue. identified with radio retail advertising. In ness and intimate confidences. addition to his administrative duties at the So we try to create advertising that arises Radio is the theater of the mind. It out of or approximates the life situation. agency, Mr. Byrne writes copy and original doesn't cost much to take the prospect Ralph Nader is what he is today for music, and acts in commercials. He owns to your sale on radio. You can trans- a reason. Until recently we lived in an Radioland Studios and in partnership with port him right into the middle of things age of silent wonder. We trusted bigness, his wife, Christian Cooper, singer- composer where his mind can "see for itself" that the majority, corporate integrity and the and the agency's casting director, he owns there's lots going on. printed and spoken word. All of this has Byrne, Baby, Byrne, a music publishing and recording company. Radio can concentrate reality. Every changed. In these days, age follows writer has a style. And we accept that youth. But advertising had built in its in art. But advertising isn't art. It's an own distrust just being advertising, -by a value. If you push price to the exclu- attempt to replace face -to-face commu- by presenting cliches, slogans, clever sion of image, you will be pushing your nication between seller and buyer. Want jingles and a maximum of wallop and a prices downward to obtain the same to convince me? Name a lot of your minimum of fact. And when advertising value response. Look at what Sears is customers from my neighborhood. Name men became aware that youth was dis- doing. It knows the public looks for your sales people, your management, trusting advertising, they hired Stan Fre- value, not for price. Good advertising your buyers. Speak to me openly of these berg and mocked advertising along with can do one thing well if you have some- people and things as you may to a the youth instead of changing advertis- thing to back it up. It can raise your friend. Tell me anecdotes about yourself. ing. image and make your prices look more Drop names of local big shots who shop A store is more than the sum of its valuable. your store. Or have them talk to me. merchandise. Ninety -nine percent of all Radio should be used as a retail Don't make everything you say slick and retail advertising content is a piece of image maker. Retailers generally accept letter perfect. merchandise and its price. Yet a store's print efforts blindly, as people accept Give radio a proper test. Give it the relationship with its public goes far taxes, parents or warts. And people do break you give newspapers. Give it deeper and is far more complex than shop newspapers for bargains. Women money. Give it time. Give it freedom to any product. It is size, selection, decor, do this a lot. The continuous solution breathe and speak. Give it facts. Give it sales personnel, credit policies, return seems obvious: big ad, big price, big sales. variety. Give it radio writers. Give it policies, management involvement, pleas- And, since people seem to read less and identity. Have a dialogue with people, antries, lightness, sound, sales training, less these days, it would seem that using not a diatribe. Be honest. Even mention- parking lots, judgment of buyers, shop- newspapers to build image to the exclu- ing a weakness can build up a strength. ping bags, community involvement and a sion of getting across the day -to -day Give radio money. Both for the prop- dozen more factors. special may be a not too wise effort. er distribution of the commercial (the But store advertising rarely talks of There is, however, radio. And radio product) and for the creation of the anything but the specific merchandise at can push price and image simultaneously product itself. Here is the one area where the specific price. Yet, think of this: The or alternately, hour by hour. Radio has most retailers are almost universally in retailer spends fortunes on things other a lot of nice things about it, if retailers error. They forget that good distribution than merchandise to attract and hold use it right. of a poor product is not productive of customers. His advertising is his only con- Radio is the lowest cost -per- contact. A sales. Yet, they talk 2% and 3% and tact with the noncustomer, his hoped -for radio impression costs anywhere from 5% as costs of good (commercial) versus customer- to -be. How are they to learn one -tenth to one -twentieth that of a news- distribution (media) and scream when of these things? paper impression. production costs run higher. If any other Value equals price plus trust. These Radio is flexible. You can change your department in the store were operated are value days. So stores push price. But message by hour, by market, by station, on those ratios, it would be out of busi- the lower the image, the lower must be by weather conditions, etc. ness. Remember, a good product requires the price to make the consumer identify Radio should be frequent. Radio func- less exposure to sell.

Broadcasting Jun 12 1972 15 The thought is from Robert Louis Stevenson. The interpretation is by Corita Kent of Immaculate Heart College.

The cruelest lies are of ten told in silence." Throughout history, the triumphs of injustice often have owed more to a silence that has been construed as consent, than to the vocal power of falsehood. In this respect, modern broadcasting shoulders a considerable and not always comfortable obligation. As today's equivalent of the public forum, radio and television must allow divergent voices to be heard. While responsible free discussion is the surest safeguard against the easy success of falsehood, the dialogue may be far more painful than keeping silent. Before it leads to any ultimate unity of purpose, the clash of strong opinions strongly held can produce confusion, even recrimination. Nevertheless, the dialogue must continue. And we in broadcasting share the responsibility for its continuance. For these are the voices of a people thinking and searching out their conscience and in turn speaking out. GROUP

WESTINGHOUSE BROADCASTING COMPANY

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available on a free or leased basis. As one to regulate and encourage the growth of High court official said, "there is nothing a cable sys- CATV has been given a significant boost. tem operator can do under the cable- We are pleased with this clarification of casting rule that an entrepreneur can't do the commission's authority." gives FCC with a leased channel." As for the program -origination rule The challenge to the commission's rule itself, he said that NCTA "has always had been made by Midwest Video Corp., supported and encouraged the concept of firmer grip which operates cable- television systems in local origination by cable television sys- Missouri, New Mexico and Texas. The tems." on cables victory Midwest won in the appeals court Raymond P. Shafer, board chairman shocked commission officials, then in the of the Teleprompter Corp., called the In 5 -4 squeaker it confirms process of drafting new rules; the basis of court's decision "an affirmation of cable agency's authority to require some of those proposed rules suddenly TV's potential for dramatic growth," program origination on CATV systems; seemed shaky. while Alfred R. Stem, president of Tele- dissenters assert that Congress If a rule requiring program origination vision Communications Corp., said the ought to be source of such rules -or cablecasting, as the commission and decision clarifies the commission's powers the industry call it -was not justified by regarding cablecasting and serves to out- The Supreme Court decision that FCC the commission's authority to adopt rules line the industry's future in that area. officials considered critical to the agency's "reasonably ancillary" to its responsibili- Both said their companies support the authority to expand its regulatory role in ties in broadcasting, then what of the concept of local origination. cable television came last week and at a proposed rules that would, among other However, Charles Dolan, president of propitious time -shortly before the com- things, set minimum channel capacities Sterling Communications, of New York, mission was expected to take final action for CATV systems and require cables to was ambivalent on the subject. He ac- in promulgating its new CATV rules. The make channels available to the public and knowledged that the growth of CATV decision convinced commission attorneys local governmental authorities on a lease systems in large markets is keyed to pro- that the agency is free to act as it in- or free basis? Adherence to those rules gram originations. But he expressed doubt tended. But it was a near thing. was the price the commission intended to that quality programs would be produced The court, by a vote of 5 to 4, with make cable systems pay for ending the if systems were forced by law to originate Chief Justice Warren E. Burger concur- freeze on distant- signal importation into programing. ring in the result, last week upheld the the major markets. The National Association of Broad- commission rule, adopted in October The commission adopted its new rules casters had no comment on the Supreme 1969, requiring CATV systems with at in February; last week it was nearing Court decision. In comments in the rule - least 3,500 subscribers to originate pro- making proceeding, in 1969, NAB took no position on whether the commission graming. In the process, the court over- Justice Brennan: turned a decision of the U.S. Court of had the authority to adopt the proposed Appeals in St. Louis last year that the "The controversy instead rule, but it opposed it as not being in the commission had exceeded its authority in public interest. And while the NAB en- issuing the rule (BROADCASTING, May 17, centers on whether the dorsed origination of public-service -type 1971). [FCC's] program origination programs -such as coverage of city coun- The high court, quoting language it cil meetings -it expressed opposition to had used in the Southwestern Cable Co. rule is `reasonably ancillary cablecasting of mass -appeal programing. decision in 1968 when it originally up- to the effective performance The high court divided along unusual held commission authority over cable lines in the case. Justice William Bren- systems (BROADCASTING, June 17, 1968), of (its) various responsibilities nan, considered a liberal, wrote the said that the rule, in increasing the num- for the regulation court's opinion, in which he was joined ber of outlets for local self -expression, is by Thurgood Marshall, another member within the commission's authority to reg- of television broadcasting.' of the liberal wing, and Byron White and ulate CATV "at least to the extent rea- We hold that it is." Harry Blackmun. sonably ancillary to the effective perform- The dissenting opinion was written by ance of the commission's various respon- Justice William O. Douglas, the veteran sibilities." It also said the rule, as applied, final action on an order denying most liberal member of the court, who was is supported by evidence that it will pro- petitions for reconsideration and affirm- joined by Potter Stewart and the two mote the public interest. ing the new regulations. And commission recent Nixon appointees -Lewis Powell Commission officials last week were attorneys were saying that there is now and William Rehnquist. uncertain about the agency's next step. no cloud over the commission's authority Justice Douglas, accepting the argu- The rule, which was to have taken ef- to act. ment advanced by Midwest and sustained fect April 1, 1971, has been stayed as a The cable -television industry, which by the appeals court, said that "nowhere result of the lower court's decision pend- has been anxious to see the new rules in the [Communications] Act is there the ing the high court's review. Officials said adopted for the stability it feels they will slightest suggestion that a person may be they did not know when the rule -which provide the industry, also reacted to the compelled to enter the broadcasting or would affect an estimated 800 of the decision with some relief. David Foster, cablecasting field." nation's 2,800 CATV systems-will be president of the National Cable Televi- "The policies reflected in the plurality reinstituted. They even suggested that the sion Association, said that although the opinion may be wise ones," Justice Doug- rule may be given a fresh look, in view of full impact of the court's action cannot las wrote. "But whether CATV systems some of the new rules which require be assessed until the decision is studied, should be required to originate programs major- market systems to make channels "it would seem that the FCC's authority is a decision that we certainly are not

Broadcasting Jun 121972 19 competent to make and in my judgment try, and that the court sustained in the the commission is not authorized to Southwestern decision "was authority to Broadcast Advertising., make." The responsibility for making the regulate CATV with a view not merely decision, he said, rests entirely with to protect but to promote the objectives Congress. for which the commission had been as- How to survive The closeness of the court's decision signed jurisdiction over broadcasting. and Chief Justice Burger's concurring "In this light," he added, "the critical with the FTC opinion might serve to nudge the admin- question in this case is whether the com- istration in the direction of proposing mission has reasonably determined that its Without it, says 4A's expert, CATV legislation to Congress. The chief origination rule will 'further the achieve- things would have been worse; justice said that, for him, "the commis- ment of long- established regulatory goals Kent tells ad agencies to tight back sion's position strains the outer limits of in the field of television broadcasting by when unjustly challenged even the [commission's] open -ended and increasing the number of outlets for com- pervasive jurisdiction that evolved by munity self -expression and augmenting Advertising agencies, client represent- decisions of the commission and the the public's choice of programs and types atives and media observers got to the courts." of services ...' We find that it has." core of some of advertising's troubles He also indicated he was not con- Justice Brennan also cited the court's with the Federal Trade Commission last vinced that the commission made the 1943 decision upholding the commis- week. correct decision in adopting its rule. But, sion's chain -broadcasting rules. In that Deliberating on a low but serious key, the scope of the court's review, he noted, one, the court agreed with the commis- the ad crowd (almost 300) concentrated does not permit him to decide the case sion's contention that a broadcast station on "substantiation of advertising claims" as he would if he were a member of the should be ready and able to serve local at the American Association of Advertis- FCC. programing needs. ing Agencies Eastern Annual Conference He concluded that the commission is "Equally plainly," Justice Brennan held in New York June 5. Congress's instrument for regulating said, "the broadcasting policies the com- William J. Colihan Jr., senior vice broadcasting, and has been given "per- mission has specified are served by the president, AAAA Washington office, vasive powers." So "until Congress acts," program -origination rule under review." opened the conference on an almost con- he said, "the commission should be al- And although cablecasts do not require ciliatory tone. He asserted that FTC lowed wide latitude." the use of broadcast spectrum, he said, activity in the area of claim substantia- A special high -level administration "the regulation is not the less, for that tion "has done us more good than harm" committee named by President Nixon last reason, reasonably ancillary to the com- in that no consumer bills have been July has been developing a package of mission's jurisdiction over broadcast serv- passed in the Congress-"not class action, long -range CATV policy proposals, con- ices." not consumer protection, not truth in ad- taining suggested legislation -some of In a reference to the contention that vertising, not product testing and stand- which would conflict with the new com- the commission has no authority to corn- ards, not product safety." mission rules. It would not provide for a pel cable systems to originate program- "What FTC activity has done," he limit on distant -signal importation, for ing, Justice Brennan said the agency is said, "is to slow all these up, to help instance, and would not require cable not forcing anyone into the cable busi- make the final versions more reasonable, systems to make public- access channels ness. "CATV operators to whom the to help ease us through the highest wind available at no cost (BROADCASTING, Dec. cablecasting rule applies have voluntarily and tide of consumerism without serious 20, 1971). engaged themselves in providing that damage." However, the committee has not yet service, and the commission seeks only Mixing in a bit of criticism, Mr. Coli- completed its work. It suspended opera- to insure that it satisfactorily meets com- han said: "In the process, the commis- tions last winter to avoid interfering with munity needs within the context of their sion has fumbled and bumbled and the final stages of the commission's de- undertaking," he said. orated and gone has not off on crazy tacks - liberations on the new rules, and As for the question of whether the notably in the area of complaint publicity resumed its work. At least one more regulation is supported by substantial evi- releases and dence, counteradvertising." meeting of the group -consisting of three Justice Brennan said the appeals But cabinet members and three White House court was "patently incorrect" in holding "they are nowhere near as bad as business likes to paint them. And they're aides, under the chairmanship of Clay T. that it did not. The lower court's opinion always Whitehead, director of the Office of Tele- was based on the conclusion that the rule willing to listen to criticism. FTC communications Policy necessary, but would place an added burden on cable is caught up in a procedural complex at -is times worse it has not yet been scheduled. systems that would eventually result in than we imagine." One major question said to be unre- higher subscription fees and could pos- Four areas of "new concern," to ad- solved is whether the committee should sibly mean the termination of some vertising, Mr. Colihan said, include the recommend legislation that would impose CATV services. charge that over- the -counter drug ad- common -carrier status on cable- system Justice Brennan noted that the com- vertising "urges, tends, disposes, or what- operators, and remove them from control mission found that the 3,500- subscriber ever, to drug abuse." He warned this of content of material transmitted on their cutoff would exempt 70% of the systems area could "lead to an end to over-the- channels ( "Closed Circuit," April 17). then operating and that, in denying peti- counter advertising on broadcast, fol- Mr. Whitehead has indicated on several tions for reconsideration, it held that no lowed by beer." occasions that he feels cable operators data had been submitted indicating that Others, he said, are the proposals to should be excluded from such content systems with more than 3,500 subscribers ban or drastically reduce TV advertising control. could not cablecast without suffering fi- to children; counteradvertising, and the Justice Brennan, in holding that the nancial hardship. charge "that advertising is too material, commission has authority to require cable Furthermore, the justice added, the too pervasive, too offensive-the ines- systems to originate programing, noted commission postponed the effective date capable evangelist of crassness and bad that in the Southwestern case, the high of the rule, from Jan. 1, 1971, to April 1, taste." court had held that the commission had 1971, "to afford additional preparation Mr. Colihan said counteradvertising been given a broad grant of authority by time," and later said that systems with "could lay a giant burden on TV and be Congress to deal with the dynamic evolu- fewer than 10,000 subscribers that seek a huge deterrent to using it," but, he tion of broadcasting. a waiver of the rule would not be re- said, it "will probably not show much But, he added, the commission's con- quired to cablecast until their waiver re- profile till after the election." He said cern in regulating CATV "is not limited quests had been resolved. when FTC votes are counted, "it will to controlling the competitive impact "This history speaks for itself," Justice probably be six to one against counter - CATV may have on broadcast services." Brennan said. "The cablecasting require- ads. Then the Second District Court, He said the regulatory authority that the ment thus applied is plainly supported by which has a record of reversing FTC will commission asserted in 1966, when it as- substantial evidence that it will promote get a chance to do it again." He pre- sumed jurisdiction over the CATV indus- the public interest." dicted, however, that the issue "will be

Broadcasting Jun 12 1972 20 Mr. Colihan Mr. Skltol Prof. Brozen Mr. Kent Mr. Rosenshine Mr. Mitchel

a couple of years in the resolution and vice. He noted that an FTC investigator BBDO in a speech titled "Uncle Sam, will probably be decided finally in the could come into any agency, unan- Creative Supervisor," said that although Congress or by the Supreme Court." nounced, to see client files or discuss he was not in agreement with restrictions (Mr. Colihan is leaving the AAAA and advertising although most often a com- imposed and proposed by the FTC, Washington to return to New York as plaint will come through the mail written creative ad men could work within its board chairman of Criterion Advertising by an FTC attorney: "You are under no ground rules and still come up with cre- Service, poster advertising company obligation to discuss anything at that ative copy. [BROADCASTING, June 5]). point. Say you won't meet without legal "The creative troops have had to learn Representing government on the one- counsel." If you're subpoenaed, that's a that the initials FTC do not stand for day program was Robert A. Skitol, as- different story, he noted. 'Freedom to Communicate,' " he said. sistant to the director of the Bureau of "An order against an agency can be "If we all begin to think of FTC as stand- Consumer Protection at FTC and called much more damaging than an order ing for `Forget the Camouflage' then by Mr. Colihan the original architect of against an advertiser," he said. "An ad- maybe we can convert some of the nega- the corrective advertising concept. vertiser may not want to stay with an tive legal restrictions to a positive cre- Mr. Skitol suggested that FTC has agency that has an order against it. They ative advantage." wrestled with the question of what is are afraid of scrutiny, too." An insider's view of how one adver- considered adequate substantiation to The legal right of the FTC to issue tiser explores all areas of possible FTC support an advertising claim and re- orders for corrective advertising was also disapproval before it is put on the de- viewed current benchmark cases at FTC, questioned by Mr. Kent. "That power fensive by the government agency was including those of the sugar industry and has not been tested," he said. presented by F. Kent Mitchel, vice presi- the makers of analgesics. Yale Brozen, the University of Chi- dent and director of corporate market- The FTC spokesman reiterated that cago economics professor who has be- ing services, General Foods Corp. GF's the commission's interest is not only in come one of the FTC's chief critics, kept intensive internal scrutiny is due to its an explicit claim but also in the claim up the attack by citing economic studies heavy advertising budget. "The FTC's that is implied in advertisements. His ad- that he said show the trade commission bombing target list is made up in direct vice to advertising agencies: Expect to is acting on erroneous and out -dated data. relation to the size of the advertising get technical data and advice and an He dismissed as "old and obsolete" budget," he said "and General Foods is explanation about the product from the the FTC's contention that consumers pay close to the bullseye." client. high prices for products because of ad- Among some of the procedures fol- Mr. Skitol also discussed problems and vertising. For example, he said, one re- lowed at GF, according to Mr. Mitchel, concerns as to the validity of test pro- cent study, as yet unpublished, found that are an annual review of advertising cedures used to provide substantiation of the price of eyeglasses was more than policies; constant identification of areas claims. 50% lower in states where they may be of possible vulnerability in copy in light A man many agency executives might advertised than in states that completely of changing FTC ground rules; a con- deal with after they've been hit with prohibit eyeglass advertising. sumer review board which "puts a fine a Federal Trade Commission investiga- He also contended that the cost of screen on advertising and packaging and tion also took the podium and addressed advertising, instead of being the barrier promotion copy"; a discouragement of himself to both advertiser- and agency- to enter into markets that FTC claims it the use of superlatives, i.e., richer, related FTC problems. Felix Kent, senior is, actually is "a means to entry" and stronger, etc.; consumer research and partner, Lawler, Sterling & Kent, New should be treated as a normal cost of laboratory support. York, a specialist in broadcast and ad- going into business, like the cost of build- The extensive examinations haven't vertising law, said that although there are ing a store or plant. hurt GF's marketing program, Mr. advertisers and agencies that deserve Part of the problem, Professor Brozen Mitchel said. "It's necessary to go all FTC scrutiny many reputable and well - said, is that the FTC fails to recognize the way to deal with consumers. We have meaning concerns may find themselves that advertising is a productive activity to rebuild the credibility of advertisers." on the defensive. that supplies, cheaply, information that Roger A. Purdon, vice president of "If they [the FTC] go after you on would be costly if each consumer had to the national advertising division of the something that you think is right and seek it out for himself whenever he Council of Better Business Bureaus, ap- substantiated, there comes a point where needed it. peared on the program to report on the you must not turn the other cheek but Members of the advertising business machinery of voluntary controls. stand your ground and stop the abuse should become acquainted with the Mr. Purdon noted, as he had at the of power." studies that have been done on the eco- AAAA annual meeting in Boca Raton, "Greater care than ever must be taken nomics of advertising and then "let the Fla. (BROADCASTING, March 20), that of to back up advertising claims," he said. public know what advertising actually 25 major cases handled by the division "There is less and less room allowed for does," Professor Brozen said. all were settled without any having to be differences of opinion on product char- "You face a hostile environment and referred to the National Advertising Re- acteristics. The FTC doesn't have to you must change that environment," he view Board. prove deception, only the capacity or said. "If the present drive in government tendency to deceive. I don't know what and among consumerists is carried new interpretations and views of section through, your industry will be much re- Counterad comment five (of the Federal Trade Act) may be duced and our economy will be the Broadcaster rebuttal to counter advertis- made tomorrow." loser." ing proposals extended to Mississippi Mr. Kent also offered some legal ad- Allen G. Rosenshine, vice president, where Maurie Webster, CBS Radio's vice

Broadcasting Jun 12 1972 21 told a medi- Cooper & Harrington and Wells, Rich, Public service: Bureau of Narcotics and Dangerous president, division services, Drugs, Department of Justice -"10 Little Indians," cal group that Federal Trade Commission Greene (two Clios each). Liberty Studios, New York. insistence on advertiser disclosure of The awards program was written by Retail: McDonald's -"Special Feeling," Needham, negative aspects of products would be Jack Anson Finke and produced by Harper & Steers. New York. "something like requiring doctors to pub- Alexander Cantwell. Talent coordinator Soft drinks: Coca -Cola- "Buy the World a Coke," licize their mistakes." was Nicki Goldstein. Alan Ross provided McCann- Erickson, New York. Mr. jab at the FTC's coun- the show music. Toys and games: Aurora -"Skittle Scoreball," Grey Webster's Advertising, New York. was delivered May 26 in Radio Clio and Effie honors will be terad proposal Travel and transportation: Virgin Islands- "Your Jackson at the annual conference of the presented as a luncheon feature of the 950 Day," Grey Advertising, New York. Mississippi Heart Association. all -day Association of National Adver- Utilities: AT &T Long Distance -"Heart to Heart," Among other things, Mr. Webster said tisers /Radio Advertising Bureau work- N. W. Ayer & Son, New York, and Wytde Films, the FTC's proposal, if adopted, would shop in New York on June 20. New York. turn time over to response advertising Animation: Wall Street Journal- "Animated News- paper." BBDO, New York. that is now devoted to public service TV Clio winners (firm, commercial and Copyrighting: Unsell the War -"Apple Pie," George causes; would reduce broadcasting to "a agency): Gage, New York. welter of claims, counterclaims and con- Over -all campaign: H &R Block -"Internal Reve- Demonstration: American Touristes- "Train," Bob nue," -in- Femina, tradictions. "Fly, don't fly. Go, don't go. "Family," "Brother Law," Della Puglisi, New York. Travisano, New York. it's bad Direction: Metropolitan Life Insurance -"Drug Edu- Buy, don't buy. It's good for you, Apparel: Levi's slacks and jeans -"Stranger," cation," Gomes Loew, New York. for you. Try it, you'll like it. No, you Honig- Cooper & Harrington, San Francisco. won't like it. Editing: ABC -TV- "Wide World of Sports, " -ABC- "If we're forced to stumble around in TV, New York. Electronic effects: Pontiac Ventura -"Syllables," this wilderness we are being pushed into," Dolphin /Computer Image, New York. said Mr. Webster, "broadcasting will Film effects: Levi's slacks and jeans-"Stranger," cease to be useful to an advertiser." Honig- Cooper & Harrington, San Francisco. Humor: Dr. Scholl's foot deodorant -"Last to Know," N. W. Ayer & Son, Chicago, and Western Harness Racing -"Announcer Intro," Chaiat /Day, Advertising's Los Angeles. Local low budget: Urban League of Greater Miami, Equal Opportunity -"Fantastic Demonstration," Bogo- moment of glory rad, Klein, Schulwolf, Masciovecchio, Miami. Music with lyrics: Cola- Cole -"Buy the World a Agencies and their clients troop Coke," McCann -Erickson, New York. to the Clio and Effie gala; Performance: Alka- Seltzer -"Restaurant," Wells, BBDO walks away with 10 honors Rich, Greene, New York. for creativity and marketability Photography: Schaefer beer-"Blacksmith," BBDO, Automobiles: Ford Pinto -"Split Street," Grey Ad- New York. vertising, New York. Canadian market: Canadian Advertising Advisory In recent years competition for radio and Auto accessories: Midas mufflers -"Time Prob- Board -"The Flat," Ronalds- Reynolds, Toronto. television commercial awards has been as lems," Stan Lang, New York. keen as -and perhaps approached with Banks /financial: H &R Block -"Internal Revenue," Effie winners (TV): "Family," "Brother -in- Travisano, even more enthusiasm than -network pro- Law," Della Femina, Beverages: Pepsi -Cola -"Break," BBDO, New York. New York. graming rivalries. In fact, the ceremonies Diet Pepsi-"TV Studio," BBDO, New York. Coca - last Monday night (June 5) announcing Cola- "Buy the World a Coke," McCann -Erickson, this year's Clio and Effie awards could New York. Office equipment: Sharp electronic calculator - have passed for Emmy night, as over "Airplane," Wiser & Sanchez, New York. 1,000 agency executives and celebrities Travel: Venezuela Government Tourist and Informa - gathered in Philharmonic hall at Lincoln lion -"A Vast and Beautiful Country Exists," AR &H, Center in New York. New York. Hosts of the ceremonies were David Public service: Philadelphia Merchants Association -"Police Station," Spiro, Philadelphia. Frost and Barry Farber, a New York radio personality, and Sonny Fox, chair- man of the New York chapter of the National Academy of Television Arts and Sciences. The cast included Julie Agencies cast Budd, Charlie Callas, Hermione Gingold, Geoffrey Holder, Micki Grant, Diana wary eyes Sands and Carl Stokes. This the Beers /wines: Stroh's beer -"Lost Patrol," Alton/ year marked 13th annual Clio Melsky, New York. at politicals for competition and the fifth year Effies. Confections /snacks: Peter Paul peanut butter with Clios are awarded for commercial cre- no jelly-"Peanut Butter & Jelly," Benton & Bowles. Fearing more governmental trouble, ative excellence; Effies, given in coopera- New York. 4 A's issues policy statement tion with the American Marketing Asso- Cosmetics /toiletries: Johnson's No More Tangles - encouraging self -policing by all ciation, New York chapter, are presented "Terrible Problems," Compton Advertising, New York. connected with campaign advertising for excellence in meeting marketing ob- Dairy foods /juices: Heinz tomato juice -"Celery Stick," Doyle Dane Bernbach, Toronto. jectives. Advertising agency leaders are con- Dentifrice/pharmaceuticals: Atka- Seltzer -"Restau- Over 3,200 entries were received this rant," Wells, Rich, Greene, New York. cerned that in the heat of an election year, the second highest number in the Home furnishings: Wastelox clock radios -"Wake up year, the content of political advertising history of the competition. Twenty -three Late," Della Femina, Travisano, New York. may get way out of line. They said last television Clios were awarded, 14 Clios Household items: Ivory Snow-"Crib," Benton & week they are particularly troubled this for technique and 13 for print excellence. Bowles, New York. year that, as one agency spokesman put it, Ten Effies were handed out, five for Insurance: Insurance Co. of North America -"Dr. advertising will be "getting a bum rap" Nolan." N. W. Ayer & Son. Philadelphia. television and five for print. out of political advertising as it has in Media promotion /entertainment: Aqueduct and Bel- Topping the list of agency winners this mont racetracks -"History," McCann -Erickson, New commercial advertising. year were BBDO (five Clios and five York. This remark referred to current regu- Effies); McCann -Erickson (four Clios Packaged foods: Perdue chickens -"Black Bones," latory pressures from government, par- and one Effie); Benton & Bowles (four Scali, McCabe & Sloves, New York. ticularly the Federal Trade Commission, Clios); N. W. Ayer & Son; Della Femina, Personal /gift items: Polaroid cameras-"Farm," and from consumerists. It was voiced by Doyle Dane Bernbach, New York, end Pelco Editorial, Travisano & Partners and Grey Advertis- New York. Stanley Tannenbaum, Kenyon & Eck- ing (three Clios each); Needham, Harper Pet products: Top Choice- "Lost Dog," N. Lee hardt chairman, who also said the ad & Steers, Doyle Dane Bernbach, Honig- Lacy, New York. industry itself is "under fire and we are

Broadcasting Jun 12 1972 22 The on- the -spot spots.

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Here's how it works. The Rowe Central Studio Library initially consists of 15 six hour reels for a total of ninety hours. Every 30 days there- after two six -hour refresher reels are sent with i instructions on which reels to return and recom- LLI5TOMLI5IL mendations for programming. The service in- Rowe International, Inc. 75 Troy Hills Road cludes our providing Christmas music at Whippany, New Jersey 07981 no additional charge. Its actually less 1 expensive than "do -it- yourself' 1 NAME programming. / STREET CITY STATE -- ZIP Carl Nichols (I), board chairman of Cunningham & Walsh; and Belding, and Rumrill -Hoyt, respectively (I to r) met with news- Stanley Tannenbaum, board chairman, Kenyon & Eckhardt; John men in the American Association of Advertising Agencies board E. O'Toole and Eugene F. Novak, presidents of Foote, Cone & room in New York to discuss AAAA's political ads statement. conCemed with having good and mean- tice and good taste. Vegas as the site for the 1975 annual ingful advertising for politicians as well The policy paper urged all involved convention, and action on a proposal that as for products." in political advertising to be "fair and the TV board relinquish its ratification Mr. Tannenbaum appeared with John truthful, honest and factual." "Tactics of role in personal -product advertising. E. O'Toole, Foote, Cone & Belding presi- political campaigning based on defama- The procedural moves that are to be dent; Carl Nichols, Cunningham & Walsh tion, innuendo, unfounded claims and recommended come primarily from two chairman, and Eugene F. Novak, Rum - hollow promises would reflect discredit committees established as a result of the rill -Hoyt president, at a news conference on both candidate and communicator." January board meetings in Florida where in the New York offices of the American "And worse," it said, "they would de- the tenure of Vincent T. Wasilewski, pres- Association of Advertising Agencies. grade the voter, demean our country and ident of the association, was an issue. Mr. They discussed a new AAAA policy jeopardize our democratic election Wasilewski was given a unanimous vote statement on political advertising. Mr. process." of confidence (BROADCASTING, Jan. 24). Tannenbaum is chairman of the AAAA The AAAA statement also noted that The two committees are the goals and committee of the board on improving should the agency "find it no longer directions committee, formed after the advertising. The other officials made up exercises sufficient control over the con- January meeting, under Richard D. Dud- a special committee that developed the tent or execution of the messages, we ley, Forward Stations, Wausau, Wis., and policy statement for which it received think it's the duty of the agency to make the bylaws committee, selected after the approval on May 24 of the AAAA's a public statement to that effect. The April NAB convention and headed by operations committee of the board. AAAA will make its public- relations re- Harold R. Krelstein, Plough Stations, In essence, the statement calls on sources available to any member or Memphis. media, political candidates and the ad- nonmember agency for such a state- The committees' proposals were re- vertising agencies involved in political ment." fined by the association's executive com- advertising to be responsible and fair in In past years, the AAAA has issued a mittee last month (BROADCASTING, May their political messages. Media are asked political booklet, "Political Campaign 29). to screen political messages in advance as Advertising and Advertising Agencies," they do product advertising and to re- The booklet is being reissued with incor- The principal recommendations are: ject "political messages that do not meet poration of the policy statement. (1) Annual election of a president by their standards of fairness and good majority vote (instead of three -quarters taste." as now specified). The by -laws committee The statement also urges that "in ad- recommended that this be made man- dition to selling conventional time seg- Boards to weigh datory, but the executive committee ments for political messages, broadcast- changed the wording back to make it ers offer for sale segments of at least five ways to run discretionary, as it is in the present by- minutes for political announcements." laws. The same change in voting require- The agency spokesmen made it clear tighter NAB ship ment was made for the annual election of that it was political advertising on tele- the secretary- treasurer, a post held since vision they were worried about. On agenda: association streamlining, 1956 by Everett E. Revercomb to which The policy statement calls for the more missionary work with government he has been re- elected annually. (2) Ap- candidate to be regarded "as the adver- plus that ticklish question pointments to committees, heretofore the tiser and to bear the same responsibility of Las Vegas as convention site sole province of the president, to be made as any other advertiser for the content jointly by the president and the chairman. for any ad or commercial run in his be- If next week's meetings of the boards of These are two of the significant half" and says that "every candidate the National Association of Broadcasters changes recommended by the bylaws should sign and comply with the code of in Washington (June 19 -23) follow the committee. Additional changes in top - the fair campaign practices committee." cue cards, there will be changes in pro- management procedures are also to be AAAA said it expected that the FCPC cedures aimed at closer involvement of submitted to the boards by the goals board will endorse the AAAA statement the chairman of the joint boards in the committee. Among these: that the presi- at the FCPC board meeting June 16 in operating affairs of the association. Also dent maintain a more personal relation- Washington. Mr. Novak said that at that scheduled to be clarified is the role of ship with key members of Congress; that meeting, the FCPC will also be pre- the executive committee in running the job descriptions be written for NAB em- sented with his plan for a symbol, simi- NAB. ployes and periodic evaluations be made lar to the Seal of Good Housekeeping, The only newsmaking events may be by the president and department heads to be included voluntarily with each the election of a chairman of the TV for submission to the board, and that the political ad as subscribing to fair prac- board, acceptance or rejection of Las executive committee be empowered to

Broadcasting Jun 12 1972 25 act as a personnel committee, in concert be formalized and that they be combina- with the president. tion TV and radio meetings. Other elements of the board's five -day That the association investigate pro- meeting next week include the election viding more services to secondary TV of a joint board chairman. Richard W. and radio markets and that an NAB Chapin (Stuart Enterprises) is the pres- staffer be specifically assigned to work ent chairman and is running unopposed with small market stations. for re- election. Also on the agenda for the board is a Also scheduled is the election of a TV request from the small- market radio com- board chairman and vice chairman. mittee that the FCC be asked to permit Peter Storer, Storer Broadcasting Co., is political commercials to be counted as the only candidate for chairman. Mr. public- service announcements. Storer's candidacy has been questioned That the NAB's own research de- because of this firm's association in a partment institute a survey of association cable pay -TV test in Sarasota, Fla. members to determine what members Mr. Storer wrote all members of the want and need from the organization. The TV board, offering to withdraw if a sub- goals committee heard a presentation stantial number felt it would be improper from an outside consulting firm that sought a to do this, at a sug- to have him as chairman (BROADCASTING. contract Mr. Ireland June 5). gested price of $30,000 -$40,000. Last week, Mr. Storer said that he And, for the TV board there is the Wil- recommendation from the TV code re- man to fill the post under Chairman would continue to seek the post as the liam S. Paley and Dr. Stanton, who view board that acceptance of personal - result of responses to his letter. moved from president to vice chair- product advertising be left in the hands up Running for vice chairman of the TV man to room (BROADCASTING, of that committee, rather than having it make board are Robert K. Wright, WTOK -TV He was then a ratified by the senior group each time Sept. 13, 1971, et seq.). Meridian, Miss (who had been men- vice president of International Telephone a new personal -product category is found tioned as a possible candidate for chair- & Telegraph Corp. and his assignment, man if Mr. Storer withdrew); Leslie H. siutable for TV advertising by the review board. it was widely believed, was to expedite Arries Jr., WBEN -TV Buffalo, N.Y., and on transition from This move is considered an opening CBS's already -going Dale G. Moore, KGVO -TV Missoula, Mont. to a widely for future acceptance of such products as an essentially broadcasting Perhaps the most divisive issue facing diversified business operation. the joint board is the question of holding sanitary napkins, tampons, and other feminine products. Mr. Ireland was born in Boston April. the NAB's 1975 convention in Las Vegas. 14, 1921. After graduation summa cum Latest readings show that the combined laude from Bowdoin College, Bruns- 44 -man board (15 TV and 29 radio) is wick, Me., in 1942, he joined the ma- split almost evenly. CBS president rines, emerging as a captain in 1946. Las Vegas was selected without objec- He entered Yale law school and was tion during the board meeting in January, Charles Ireland awarded a J.D. with distinction in 1948. according to reports. But at the board He practiced law with the New York meeting during the association's Chicago dies after firm of White and Case for three years convention, objections were raised prin- before joining the Alleghany Corp., com- cipally by the TV networks and large second seizure bining the law with corporate manage- market TV stations. They felt, according Ex -ITT executive had assumed ment and finance. He was elected presi- to George Comte, wTMJ -Tv Milwaukee, post only last October, dent of Alleghany in 1961 and four who opened the subject, that Las Vegas suffered 'coronary years later, while still head of Alleghany, would be bad for broadcasting's image. insufficiency' in March was named to the ITT board. In 1967 he Other proposals from the bylaws com- joined ITT as vice president and special mittee touch on the election processes. Charles T. Ireland Jr., president of CBS assistant to Chairman and President Har- It recommended that the chairman Inc. since last Oct. 1 and heir apparent old S. Geneen, and in 1969 was pro- be elected by a simple majority vote of to Frank Stanton as the corporation's moted to senior vice president. In addi- the joint board (instead of three -fourths chief operating officer, was found dead tion he was group vice president for as now specified) and that he be limited of a heart attack at his home in Chap - financial and consumer services, which to two consecutive one -year terms; that paqua, N.Y.; last Thursday morning included ITT's Hartford Fire Insurance the immediate past chairman not only be (June 8). He was 51. Co. and numerous other insurance and a full member of the board (which he Mr. Ireland had an attack late in financial interests, Avis Rent -a -Car, is not now) but that he also be authorized March that was described first as "acute Sheraton hotels and other consumer- to vote -a privilege he only enjoys as a digestive distress" and later as "temporary service subsidiaries. member of the executive committee; that coronary insufficiency." He returned to In anouncing his death to the CBS the existence of an executive committee his office about three weeks later and sub- organization, Mr. Paley said: "Though be legitimatized in the bylaws. sequently, according to associates, re- Mr. Ireland had been with us for only a The goals committee called on the as- sumed the long work days that were his brief time, his outstanding ability as an sociation's government-relations and legal habit. He had been at his office at least executive, his grasp of our problems and staff to evaluate more critically the until 7 o'clock the night before his death, our opportunities, his tireless devotion causes in which the NAB gets involved, they reported. His body was found to his duties and, above all, his warm and noting that the association seems to be- slumped at the door of his bedroom. friendly nature, made a deep and lasting come embroiled in too many, some of Mr. Ireland's father, Charles T. Ire- impact upon CBS. I know that all of you which are plainly hopeless. land Sr., had died Tuesday (June 6) of will join Dr. Stanton and me in expressing Among other recommendations by the cancer at the age of 77 at a hospital at the greatest sympathy to his family." goals committee: Portland, Me. Mr. Ireland had been to Julian Goodman, NBC president, That there be more and better early - Portland earlier in the week and was called Mr. Ireland's death a loss "to the bird sessions at conventions, although not planning to return shortly. His wife was national community." In a joint state- so pre -breakfast as heretofore, and that still in Portland. ment, Leonard H. Goldenson and Elton they be given more depth by scheduling Mr. Ireland, known to his friends as H. Rule, chairman and president of ABC outside speakers rather than the usual Chick, was a red-haired former Maine Inc., said the loss was "grievous." NAB -FCC -Washington lawyer panels. marine with experience in law and high Survivors include his wife, the former That the mini -conferences that have corporate management. He was picked Dorothy Schwebel, whom he married in been held since 1970 by William Carlisle, for the CBS presidency late last summer 1951; two sons, Stephen and Alan, and now vice president for broadcast liaison, after a quiet but intense search for a two daughters, Anne and Claire.

Broadcasting Jun 12 1972 26 by station newsmen to determine the im- issue in its response -in which it asked From FCC's Pettit: pact it may have on a city or village. that the commission "examine its rec- Mr. Trapp also suggested that the sales ords" (presumably meaning form 324) the case against manager and news director of a station to determine that the petitioners' "si- be brought together so that they can dis- phoning" charges are invalid. stiff controls cuss common problems. But he made it "Moreover," Mr. Kramer said, "public clear the sales manager should never in- intervenors bring a unique perspective to In address to Vermont broadcasters dicate to the news director the stories the the renewal process and have a right to he frowns on needless regulation, station should cover. fully participate, including the right to criticizes FTC's counterad proposal examine evidence, in renewal proceed- ings; they need not rely on the commis- inn sion alone to protect the public interest." The FCC's new general counsel, John Challengers want look Pettit, has been getting around the coun- Mr. Kramer also noted that Metro- try, meeting the broadcasters he helps to at financial records media, in its response, had asked the commission to use standards proposed regulate and giving them an insight into says to Kramer determine accuracy in a rulemaking proceeding, in which the kind of regulation he thinks best. On KTTV claim minimal profits, of of the commission is seeking to determine Friday (June 9), in an appearance before groups need to examine FCC files the Vermont Association of Broadcasters the credibility of a renewal applicant's in Warren, as he has in previous talks, he past performance, in judging whether Four citizen groups challenging the li- KTTV's track record warrants renewal. indicated hé believes that, in regulatory cense renewal of Metromedia Inc.'s KTTV- matters, the less government activity the Having advanced this pleading, Mr. (Tv) Los Angeles have asked the FCC to Kramer argued, Metromedia must also better. disclose the station's annual financial re- "I am personally convinced that the be prepared to accept another standard ports for the past three years. proposed in that inquiry, referring to a `public interest' is served by a strong, In a letter to FCC Executive Director independent, economically viable and question as to whether reinvestment of John Torbet last week, Albert H. Kramer profits should be an issue in renewal pro- profitable commercial system unhampered of the Citizens Communications Center, by outdated, inconsistent and wholly un- ceedings. Washington, who is representing the peti- Mr. Kramer's Citizens Communica- necessary regulation," he said. tioners, said that his clients should be More specifically, he criticized the tions Center and the Stern Community granted access to KTTV'S financial reports Law Firm, Washington, have jointly pe- Federal Trade Commission's proposal for 1969, 1970 and 1971 in order to dis- that the FCC require broadcasters to titioned the commission to implement a prove representations made by Metro- rule that would make reinvestment of make time available for counteradvertis- media in response to the petition to deny ing. That kind of advertising, he said, is profits a standard issue to be considered they filed against the station last Novem- when a station is up for renewal. not likely to contribute to the kind ber (BROADCASTING, Nov. 22, 1971). of healthy American marketplace with In the petition to deny, the challenging which he is familiar. "This whole con- groups claimed that Metromedia has been cept presupposes a kind of protective "siphoning" the profits of Krry without New types of charges role for the broadcaster, under the direc- reinvesting them in relevant, locally pro- tion of the FCC: he is cast as a wise and duced programing. Metromedia respond- against TV stations impartial counselor to consumers with ed that the profits it has experienced from Children say they were had regard to their personal economic de- the operation of my have been minimal by ad for motionless mouse; cisions. . . My idea of a marketplace when compared with the returns of the women look upon Boy Scouts is a collection of people trying to sell three network owned-and -operated tele- as male chauvinist piglets their wares by showing that they are vision stations in the Los Angeles mar- desirable." ket, and that most of the Los Angeles The spectrum of complaints against Furthermore, Mr. Pettit, who joined marketwide profit figures made public by broadcasters widened last week in origin the commission in January, is picturing the FCC came from the O &O's. It further and subject. Members of a fifth -grade the agency in his talks as one that is claimed that the rate of return on capital class asked the FCC to take action dedicated to "providing more order and investments for KTTV is "less than the against two television stations on which stability [in broadcasting] than the in- commission permits a public utility to an allegedly defective 59 -cent toy was dustry has had in recent years. The goal," make." Mr. Kramer said in his letter last advertised. A local chapter of women's he said, "is to create a climate, con- week that Krrv's financial statement for lib protested another station's plan to sistent with the public interest, which the three years are needed in order to sponsor a Boy Scout troop. The women will leave most of your problem-solving judge the accuracy of this assertion. alleged discrimination in the absence of to you and will recognize your role as Acknowledging that the commission a similar plan to underwrite a Girl Scout businessmen entitled to try to earn a has in the past stringently upheld the con- troop. profit. fidentiality of broadcasters' financial state- The toy protest was filed in behalf of "I'm not suggesting -and you wouldn't ments, Mr. Kramer nevertheless claimed 17 fifth graders in Montpelier, Va., by a either-that the public interest ought to that the commission has established a local attorney, Donald L. Rushford. Mr. take a back seat to the economic interests "precedent" whereby a citizen group may Rushford accused WPTZ-TV Plattsburgh, of the industry. What I am saying is that be granted access to those documents N.Y., and WMTW(TV) Poland Springs, the public interest is served by a strong, under certain circumstances. That prece- Me., of "defrauding and deceiving" the viable, economically sound commercial dent, Mr. Kramer claimed, was set by the children. He accused the stations of broadcast system-dedicated to serving commission in denying a request by the broadcasting commercials for "Motor the public -and encouraged, not hamp- Alianza Federal de Pueblos Libres for Mouse," a toy that the children assert- ered, by its government." disclosure of the financial reports (form edly understood- wrongly, it turned out The VBA also heard a reminder from 324) of three Albuquerque, N.M., sta- -to contain a motor mechanism. Mr. Gerald B. Trapp, general broadcast news tions the group was at the time consid- Rushford told the FCC neither station editor of the Associated Press, that "the ering as targets for petitions to deny had satisfactorily answered the children's most exciting and interesting news is hap- (BROADCASTING, July 27, 1971, et seq.). proposals for tighter controls over decep- pening in your home town." (The Alianza later filed the petitions, de- tive advertising. Beyond the diet of national and inter- spite the commission's denial.) One of A spokesman for Rollins Inc., group national news summaries, Mr. Trapp said, the criteria set by the commission in that owner and the wPTZ licensee, denied the there are local events and developments action, Mr. Kramer said, is that the charge and said that the "Motor Mouse" that should be investigated with a fresh group making the request prove that the spot had been withdrawn from broadcast approach. He explained that any action information found in form 324 is "rele- and the children's money refunded. Jay by a city, state or federal agency or com- vant" to renewal considerations. And E. Ricks, attorney for WMTW, said that mission, for example, should be explored Metromedia, he claimed, had put this at station had withdrawn the commercial

Broadcasting Jun 12 1972 27 NEGLECT OF THE AGED IS A BLIGHT ON AMERICA'S CONSCIENCE. Broadcasters are concerned and are doing something about it. When you become a "senior citizen," an editorial entitled "Does life begin spoke out in support of ramps at the road can get pretty bumpy at times. at 40 and end at . . . 65 ?" Topics curbs and stairways. And for tighter And for many of the 20 million people ranged from housing to medical ex- supervision of urban renewal projects in this country over 65 it's a trip they penses to retirement benefits. which have a sizable bearing on ade- want to forget. quate housing for the elderly. To For them, the twilight years have Milwaukee's WITI -TV says to stimulate understanding, TV 13 also turned into a nightmare of darkness. nursing homes: treat them right aired a report on the attitudes of the Financial darkness. Medical darkness. or don't treat them. young toward the old. And vice versa. Housing darkness. And things aren't While TV6 applauded surveillance of Then listened to reactions from local likely to get better soon. The over-65 nursing homes and an investigation senior citizen organizations. group is growing twice as fast as the into licensing abuses, it took state of- under -65 group. One quarter of them ficials to task for too much talk and live below the poverty level. And al- too little action. And for a reduced most two -thirds of those living alone standard funding for nursing home or with non -relatives are poor or near- operation. poor. At the same time, TV6 cautioned But America's broadcasters feel nursing home operators to work to- that life doesn't have to be downhill wards meeting state and federal stand- all the way just because you're on the ards. It pointed out that HEW far side of 65. The Storer TV and threatened to remove funding for those radio stations don't think so. And operators who were negligent. In short, they're trying to convince their shape up or ship out. audiences. As part of its concern for the financial plight of senior citizens, TV6 In Detroit editorials also urged the Public Serv- WJBK -TV and WDEE -Radio ice Commission to allow the elderly air problems of the elderly. to ride for half-fare during off -hours TV2 set up a live studio phone -in and weekends. program entitled the "Senior Citizens Hotline ". It gave the elderly a chance WSPD -TV and WSPD -Radio in to phone in questions to a panel of Toledo push for money relief. experts on areas of concern to senior TV 13 devoted no fewer than 24 edi- citizens. Results? Outstanding. More torials to "tax reform ". Among the than 2,000 calls were received. beneficiaries of this reform were to be Meanwhile WSPD-Radio editori- Among other specials produced senior citizens through a homestead alized for more social security relief by TV2 were hour -long discussion exemption, plus a 10% property tax -the sooner the better. WSPD also programs covering the fixed incomes, rollback. After 11 grueling months, took on the sky-rocketing cost of Old health costs and housing of today's the reform package was finally passed Folks Homes, and pointed out how elderly. And three reports throughout -the first substantial break for the increasing rates increased the likeli- the year on a senior citizens' business elderly, budget- strapped homeowner hood of the elderly being forced out. venture in Oakland County. in Ohio history. A return visit by WSPD to an Old WDEE -Radio on the other hand, To help make it easier for the Folks Home showed that 15 occupants devoted a 15 -part series (which aged to get around, the station also had moved in less than two months - covered a 3 -day span) to the elderly apparently because of their inability and welfare reform. On "Assignment: to meet the rising rates. Detroit" it also conducted a number of interesting personal interviews on Concerned stations- talking to the cares and care of the aged with a concerned citizens. Congregational minister and ladies of All Storer stations get involved in the the Jewish Welfare Federation. vital affairs of the communities they serve. It's a matter of policy with us, Atlanta's WAGA -TV pleads and a matter of pride for the people that aged's income is fixed who staff our stations. but taxes aren't. That's why our stations often do In a series of editorials, TV5 spoke as routine, things that community out for property tax reform for elderly leaders consider rather special. people. It pointed out that rising We look at it this way. The more property taxes were putting the homes effective we are in our communities, of old people on shaky ground. the more effective we are for our ad- The station also tried to get a vertisers, and the more effective we freeze on school taxes for the elderly. are for ourselves. (There are over 367,000 people over 65 in Georgia.) Things like home- stead exemption, sales tax exemptions Broadcasting that serves. and reduced fares on public transit systems were covered. When the American Association "'STORER of Retired Persons and the National Retired Teachers Association were STATIONS meeting in Atlanta, TV5 also aired STORER BROADCASTING COMPANY

WAGA -TV Atlanta / WSBK -TV Boston /WJW -TV Cleveland / WJBK -TV Detroit / Will -TV Milwaukee / WSPD -TV Toledo WJW Cleveland / WDEE Detroit / KGBS los Angeles/WGBS Miami / WHN New York / WSPD Toledo before being approached by Mr. Rush - end of this year. And they insist that ford. an authorization of at least two years is The children asked to be given "equal essential if public broadcasting is to do time" on both stations to answer the any real program planning at all. claims made in the commercial. There are indications that they may In another complaint received at the get it. Senate Communications Subcom- commission last week, the Genesee Val- mittee Chairman John O. Pastore (D- ley chapter of the National Organization R.I.) is said to favor the two-year plan for Women claimed that WOKR-TV Roch- ( "Closed Circuit," June 5), even though ester, N.Y., had violated the FCC's equal - he and Commerce Committee Chairman -employment requirements by failing to Warren G. Magnuson introduced a one- actively recruit women for jobs. The year bill as a stopgap measure late last chapter cited an October 1970 WOKR staff year. Senator Howard Baker (R- Tenn.) memo stating that the station would is ready to lead the opposing forces, but sponsor a Boy Scout troop during the the backing of majority party leaders 1970 -71 school year. But "since there is gives CPB reason to hope for passage of no indication . . . that the station also the bill it wants. intends to sponsor a Girl Scout troop and One thing appears certain. Even if a consequently expose young girls to the two-year bill with the House -passed fund- TV industry," NOW said, "this indicates ing levels is approved, there will be no that the station has utilized discrimina- presidential veto. The administration tory action against women." NOW asked position tends in precisely the opposite the commission to take this into consid- direction: approve this bill and be done eration in acting on WOKR's pending re- with the matter. newal applications. The second time around. Commissioner In that one respect at least, CPB's In response, WOKR's attorney, William Richard E. Wiley on Monday (June 5) was officials sound like the administration's: S. Green, told the commission last week sworn in -for the second time -as a mem- both appear tired of the whole quarrel. that WOKR employment policy expressly ber of the FCC. The ceremony in his office After months of dispute over structure, prohibits discrimination in hiring because followed Senate confirmation of his nomi- networking, funding levels. Sander Vano- of sex and that the station's employment nation two weeks ago to fill the unexpired cur and a dozen other things, the cor- application includes a statement to this term of Robert Wells, which ends June 30, poration clearly wants no more. When the effect, in compliance with New York 1977. The former general counsel took the administration's latest statements were re- State law. In reference to the allegations oath the first time on Jan. 5, after Presi- layed to Bill Duke, CPB's director of pub- regarding the Boy Scout sponsorship, Mr. dent Nixon gave him an interim appoint- lic affairs, for a reaction, he talked around Green noted that "in the recent past," ment. them for a few seconds before uttering woxR has sponsored tours of its facilities an unintentional summary of the whole for 15 troops of Girl Scouts, 16 troops of be distributed to local stations. And, in situation. "If I seem to be hedging a bit," Brownies and one troop of Bluebirds, an amendment introduced and approved he said, "I guess I am. I just don't want while hosting only seven Boy Scout on the House floor, it would limit CPB to fight about this any more." troops. This, Mr. Green asserted, refutes officials' salaries to a maximum of the NOW charges. $42,500 (BROADCASTING, June 5). The administration has proposed legis- lation that would provide a one -year Tapes for public authorization at $45 million, of which Hill likely one -third would be returned to stations. checkbacks urged But this, administration sources say, is to pick up only a stopgap, designed to keep CPB AJC contends stations should maintain operating until a true long -range financ- such open files in letter to FCC about CPB flag ing measure can be developed and 'anti- Semitic' remark on WBAI(FM) passed. The inability of the Office of With administration dragging heels Telecommunications Policy, the White A WBAt(FM) New York program in on long -range funding, hope rests House's spokesman and adviser in tele- which President Nixon's foreign policy mainly with Pastore and two -year bill communications matters, and CPB to get adviser, Henry Kissinger, was the object together on legislation has thus far pre- of a remark some listeners described as The Nixon administration, which has vented President Nixon from fulfilling a "anti- Semitic" has led the American Jew- grown thoroughly impatient with the two -year -old promise to propose long- ish Congress to file a complaint with the public broadcasting community, is range financing. FCC. threatening to abandon efforts to secure The administration says that what it However, although the AJC said that for the industry the kind of long -range really has in mind is a five -year bill- stations should prevent the airing of the financing that would give it a greater about as long as could conceivably be kind of remark allegedly made, the main measure of independence. expected. But spokesmen say that if a thrust of its letter was to request the com- But public broadcasting officials are two -year bill passes the Senate, that will mission to make it clear that a station has determined to move ahead with the be it. It will consider that the long -range an obligation to maintain and make avail- final push, in the Senate, for a more bill, spokesmen say, and will make no able for public inspection tapes of pro- generous funding bill than the White effort to draft and get agreement on a grams whose propriety has been ques- House would like this year. And key five -year bill. tioned. figures on Capitol Hill appear ready to OTP, they note, has other things to At issue was a remark by Larry Joseph- assume the necessary legislative leader- occupy it- including cable, satellites, son, a producer on the Pacifica Founda- ship. international communications. And if a tion station, on his program, In the Be- The scene was set two weeks ago with two-year bill is passed, the argument ginning, about Mr. Kissinger's role in the House passage of a bill that would pro- runs, there will be no incentive on any- resumption of bombing in Vietnam, on vide a two -year authorization for the body's part next year to develop and April 17. Listeners complained to AJC, Corporation for Public Broadcasting, enact a long -range bill. Will Maslow, AJC executive director, and funding of up to $65 million in CPB spokesmen, on the other hand, said in his letter to the commission, that 1973 and $90 million in 1974. The bill note that the corporation has already Mr. Kissinger had been characterized as would also require that at least five of esablished an all -industry committee that "a Jewish mass murderer." CPB's 15 board members be station man- is charged with formulating and present- Mr. Maslow added that Mr. Josephson, agers, and that at least 30% of its money ing a long -range financing plan by the when questioned on the day of the pro-

Broadcasting Jun 12 1972 30 INDIANAPOLIS' WIBC NEWS SWEEPS 1971 ASSOCIATED PRESS STATE BROADCAST AWARDS

FIRST PLACE -TOM COCHRUN WIBC NEWS "Best story on local level showing public interest and community involvement in general public affairs."

FIRST PLACE -VIRGIL NAPIER WIBC NEWS "General excellence of individual reporter ... showing initiative ... follow -up enterprise ... hardships." FIRST PLACE -SID COLLINS WIBC SPORTS "General excellence in team reporting."

FIRST PLACE -WIBC NEWS "Best series on local level."

BOB HOOVER Dean of Indiana News Broadcasters, was inducted into the SIGMA DELTA CHI HALL OF FAME ... May 19, 1972 WI BC/1070 50,000 WATTSINDIANAPOLIS Represented by a BLAIR RADIO gram, said that his recollection was that Maslow added, "it is clear that we can he had said that Mr. Kissinger "should hardly respond effectively to the station's Sonderling says be invited to address a teach -in on the programing without knowing what was question of the Jew as mass murderer." said." it's trading up He also suggested that the remark, com- Mr. Goodman last week indicated to It heads for the Houston market ing after a week's programing on the BROADCASTING that the station would in deal that throws in Long Beach killing of six million European Jews - probably accede to AJC's request, al- should be read in context to be correctly though it wanted to receive the commis- Sonderling Broadcasting Corp., New understood. sion's ruling. "We are loathe" to accept York, said last week it has agreed to buy AJC asked for permission to monitor the fact that a person who raises an issue KIKK(AM) Pasadena, Tex., and KIKK -FM the tapes. But while Mr. Josephson and, but declines to discuss it on the air is Houston and certain real estate in those later, Edwin Goodman, WBAI general entitled to hear hours of tapes, Mr. cities in exchange for KFOx -AM -FM Long manager, invited AJC to designate an Goodman said. Permitting outsiders to Beach, Calif., and about $1.1 million in official to be a guest on the Josephson monitor tapes ties up equipment and cash and notes. show to discuss the issue, the AJC request studio facilities, he noted. However, "in Egmont Sonderling, president, said the was denied. the interest of resolving the matter," he acquisitions are "the first step in a plan- Mr. Goodman, in a letter to AJC, said, "I think we'll give AJC access." ned program to strengthen the company said the "small, noncommercial radio The Pacifica Foundation station has by moving into areas which present more station" could not accept "the responsi- been accused of broadcasting anti -Semitic attractive growth potential." bility, or logistical burden of duplicating remarks in the past. Three years ago, the Mr. Sonderling said the KIRK stations, hours of tape for your consideration," National Educational Foundation Inc. bought from Leroy J. Gloger of Houston, Mr. Maslow reported. (The station's posi- then competing with Pacifica for an FM feature country- and -western music. The tion was that all of the tapes should be channel in Washington, petitioned the AM and FM outlets are programed and heard, so that the remark could be placed commission to deny Pacifica's application operated separately, he added, and for- in context.) He also said that Mr. Good- on the ground that WBAI had broadcast a mats will remain unchanged. man rejected an offer of an AJC staffer poem said to have been anti -Semitic The Houston stations had revenues of to listen to the tapes and take notes. (BROADCASTING, March 10, 1969). (NEF approximately $1.7 million for the fiscal Mr. Maslow said a station has an obli- later withdrew from the contest for the year ended last Sept. 30. KFOX-AM-FM gation to prevent the airing of statements frequency, but Pacifica's application is grossed about $800,000 in 1971, accord- like the one originally attributed to Mr. still in hearing.) ing to the announcement. Josephson -that Dr. Kissinger is "a mass However, the commission rejected the All transactions are subject to FCC ap- murderer." But, he added, "we have no petition, contending that the station had proval. way of determining what was in fact lived up to its responsibility as a broad- Sonderling also owns and operates said" on the Josephson program. caster by affording reasonable oppor- WLKY -TV Louisville, Ky.; WAST(TV) was Even if the remark not improper tunity for the presentation of contrasting Albany, N.Y.; woPA(AM) and WGLD- views and the station's only obligation is that on the question of anti -Semitism (FM) Oak Park, Ill.; WDIA(AM) and required by the fairness doctrine, Mr. (BROADCASTING, March 31, 1969). WAID(FM) Memphis; WWRL(AM) New York; WOL(AM) and WMOD(FM) Wash- ington and xotA(AM) Oakland, Calif. The company owns Modern Teleservice Inc., New York, national distributor of radio and TV tapes and films, and Bernard FEATURED BY Howard & Co., New York, station repre- AMERICA'S OUTSTANDING sentative. MEDIA BROKER Time is almost out FCC okays sale of WFBM -AM -FM to Rahall for $3.05 million, MID ATLANTIC leaving only one sale hanging Time Inc.'s exit from the broadcasting industry was further facilitated last week by the FCC approval of Time's sale of $250,000 WFBM -AM -FM Indianapolis, to group own- er Rahall Communications Corp. Price was $3.05 million. With that sale con- Good daytime facility in top 100 market with over 300,000 in summated, only one radio property re- mains in Time's fold-KOCo-FM San metro area. Ranks high in consumer income. Station has good Diego, whose sale to Kelly Broadcasting is being deferred by the commission be- past record, but has suffered recently from absentee owner- cause of a citizen -group challenge. Time's sale of its five television stations ship problems. Price is less than twice last year's gross rev- to McGraw-Hill Inc. cleared the commis- sion last March (BROADCASTING, March enue. All cash preferred. 13). But in response to minority groups that were attempting to block the sale and were threatening a court appeal of the FCC grant, M -H elected not to ac- COMPANY,INC. quire one of those properties-woon -Tv BIACKBURN& Grand Rapids, Mich. (BROADCASTING, May RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS 15). That station remains under Time ownership.

WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 Rahall President Harold Holder, after 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. the commission's grant last week, said: 1725 K Street. N.W. (312) 346 -6460 Road, N.E. (213) 274 -8151 "We would expect to have the Indianapo- (202) 333 -9270 (404) 873 -5626 72-30) lis properties performing under our ban-

Broadcasting Jun 12 1972 32 ner by the end of July and further antici- pate these properties to make a profit contribution immediately to Rahall's over- all operating results." St. Petersburg, Fla. -based Raball, a publicly owned corporation, operates w1cAP(AM) Allentown, Pa.; WWNR(AM) doing business Beckley, W. Va., and WLCY- AM -FM -TV St. Petersburg. The WFBM transaction in- cludes an associated Muzak franchise. WFBM(AM) operates on 1260 khz with with 5 kw full time. WFBM -FM is on 94.7 mhz with 52 kw and antenna 850 feet above average terrain. Hamilton - Landis Changing Hands Announced is great (because we deliver!) The following sales of broadcast stations to were reported last week, subject FCC We are not a CATV System owner! approval: Kinc(AM) Pasadena and KIKK -FM We are not CATV Consultants! Houston, both Texas, and various Hous- We are not a CATV Management Company! ton real estate properties sold by Leroy J. Gloger to Sonderling Broadcasting Corp. We are not CATV Engineers! in exchange for Sonderling's KFOX-AM-FM When you deal with us, you receive our undivided attention Long Beach, Calif., plus about $1.1 mil- lion in cash and notes (see page 32). and 100% of our efforts. WTAP -AM -FM Parkersburg, W. Va.: Sold by R. L. Drake to Falgren and Associates for $425,000. Falgren and are is we Associates, a Parkersburg ad agency, principally owned by Smoot Falgren. Mr. Drake retains WTAP -TV Parkersburg. WTAP is a full timer on 1230 khz with 1 kw day and 250 w night. WTAP -FM op- America's erates on 103.1 mhz with 730 w and an antenna 570 feet above average terrain. Broker: R. C. Crisler & Co. most experienced WHMS -FM Hialeah, Fla.: Sold by Fla- mingo Broadcasting Co. to Joe Field Jr. and John Rutledge for $290,000. Mr. Field owns WIRK-AM -FM West Palm Beach, Fla. In partnership with Mr. Rut- media brokers ledge, he owns WQxM(FM) Clearwater, Fla. Mr. Rutledge formerly owned WLOF- Twenty -six years of service and millions of dollars (AM) Orlando, Fla. WHMS operates on in 92.1 mhz with 3 kw and an antenna 110 sales tells us we have done our job well. feet above average terrain. Broker: R. C. Crisler & Co. We have offices in Washington, Chicago, Dallas and KoKY(AM) Little Rock, Ark.: Sold by San Francisco that are staffed with nine highly A. J. Lindsey and others to Cleve J. Brian skilled professionals who are vitally interested in for $175,000. Mr. Brian has an interest your property or situation. in wNVY(AM) Pensacola, Fla. KoKY is a daytimer on 1440 khz with 5 kw. Broker: Chapman Associates. When you are interested in buying or selling a CATV WBOC(AM) Chipley, Fla.: Sold by Jim property, contact our Washington office or the Broaddus to William A. Masi for $150,- office nearest you. 000. Mr. Masi has an interest in the Bill Masi Network, a South Orange, N.J., agency servicing religious organizations. He also has an interest in wHBI(FM) Newark, N.J. WBOC operates on 1240 khz with 1 kw day and 250 w night. Broker: Chapman Associates. Approved WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 The following transfer of station owner- CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 ship was approved by the FCC last week DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 (for other FCC activities see "For the SAN FRANCISCO: 111 Sutter Street, 94104 (4151392-5671 Record," page 64). Brokers of Newspaper, Radio, & WFBM -AM -FM Indianapolis: Sold by CATV TV Properties Time -Life Broadcast Inc. to Rahall Com- munications Corp. for $3.05 million (see page 32).

aroaccasting Jun 33 consideration of the commission's Feb- ticipation in any political restrictions. ruary approval of the sale of xrrs -AM -FM There are other regulatory restrictions, Johnson castigates Springfield, Mo. In initially disputing the but Schwartz & Woods judged these to be sale, the local chapter had claimed that inapplicable to public broadcasters. TV for drug ads the proposed buyer, Springfield Great Robert A. Woods of the law firm said Commissioner sees conspiracy Empire Broadcasting Inc., refused to a few public broadcasters had wondered between broadcasters, Nixon honor a contract the union had previous- whether informing their viewers about ly negotiated with the KITS licensee, Ra- pending funding legislation would jeop- Nicholas John- dio 14 Inc., regarding seven station em- ardize their tax -exempt status. He said To FCC Commissioner ployes. sale statement was not prompted pusher" in the nation's It had noted that the station the firm's son, the "real that agreement and by any pressures on individual broad- is television specifi- contract excluded drug scene -more to the casters. cally, the same large corporations that failed to provide for a carry-over campaign contributions new ownership. The commission rejected make substantial and sale to the President Nixon and "the same the IBEW plea approved the networks that bring coverage of his ex- (BROADCASTING, Feb. 7). Senate unit OK's money In asking the commission to recon- travaganzas" in China and the Soviet Union. sider its action, IBEW had disputed the for propaganda outlets who want do something agency's determination that it did not So those to over collective bargaining The Senate Foreign Relations Committee about the drug problem and have in- have authority week out legislation author- matteçs. The commission, in granting the last reported fluence with the President should ask him izing funds for Radio Free Europe and had claimed that a 1965 U.S. to follow the advice of his own commis- Krrs sale, Radio Liberty for fiscal 1973. sion on marijuana and drug abuse, Com- Court of Appeals for the District of Co- decision rejecting a sim- The 10-to -3 vote last Wednesday (June missioner Johnson said in a speech last lumbia Circuit ilar plea by the National Association of 7) was on the administration's request for week in Washington to the National Co- $38.5 million for the two stations. (The ordinating Council on Drug Education. Broadcast Employes and Technicians served as the benchmark in such cases. Senate Appropriations Committee had "Ask him to support legislation ban- IBEW had argued, however, that its voted to provide the funds, pending pas- ning over -the- counter drug advertisements particular situation differed from the sage of authorization legislation.) on television. Ask him to emphasize the NABET case. It emphasized that in a Committee Chairman J. W. Fulbright necessity of a consistent position on drug town the size of Springfield, the shut- (D -Ark. ), a frequent critic of the outlets, abuse of all kinds." with Senators down of a radio station due to a union - voted against the bill along For, he charged, the national in policy endorsed work stoppage would work a Mike Mansfield (D- Mont.) and Stuart dealing with drug abuse is far less than the public in- Symington (D -Mo.). consistent. He charged substantial disservice to that the admin- terest. The Foreign Relations Committee's ac- istration is using "the marijuana men- tion followed two days of hearings at ace" as a scapegoat to divert the public's which support for continued funding was attention from wars and domestic needs. Once -in -a -while lobbying voiced by Dr. Dirk U. Stikker, chairman Broadcasters, he said, have been will- of the West European Advisory Commit- ing to help the President in that diver- Law firm green -lights Hill activity tee for RFE, and U. Alexis Johnson, un- sion- "while fighting tooth and nail to by public broadcasters on behalf dersecretary of state for political affairs. keep off the air messages of public - of 'sporadic' bills for funding The House Foreign Affairs Committee interest groups about the implications of has not yet voted on the administration's legal drugs, and the lifestyle pushed by No public broadcasting organization need funding plan for RFE and Radio Liberty, radio and TV, for a drugged society." worry about losing its tax -exempt status but expects to do so by the end of the In accusing television of being "the so long as it confines its legislative activ- month. pusher," he said that "every indicator of ity to occasional funding bills, according Funding for the propaganda outlets drug use -from cigarette sales to aspirin to a Washington law firm. ran out Feb. 22 but was continued at its sales; from the use of alcohol to the use Schwartz & Woods, counsel for the Na- $35- million -a-year level under legislation of vitamins; from sleeping pills to stay - tional Association of Educational Broad- signed by President Nixon two months awake pills -is increasing annually. And casters, said in a nine -page opinion that ago (BROADCASTING, April 10). That television is intimately involved in selling under present Internal Revenue Service authorization runs out June 30. these drugs." standards, "the educational broadcasting RFE broadcasts to eastern European He gave television little credit for the entity which does not spend a clearly in- nations; Radio Liberty beams programing public -service announcements it carries ordinate portion of its resources on influ- to the USSR. that are designed to warn young people encing legislation, and which is con- of the dangers of illegal drugs. Not only cerned only with a few and sporadic bills is there no evidence that drug use is on for funding, would seem safe from ad- Further KJCF the decline-on the contrary, "it is on verse tax consequences." the increase in most major cities," he said The applicable section of the Internal Parties to the sale of KJCF(AM) Festus, the spots may be encouraging drug use Revenue Code prohibits "substantial" at- Mo., have asked the FCC to dismiss a -by calling the attention of young people tempts by tax -exempt educational groups Justice Department petition seeking to to a glamorized, illegal alternative to the to influence legislation and flatly bars par- block the sale on antitrust grounds alcohol guzzled by the adult word. (BROADCASTING, May 29). United Broad- "The least one can say is that we casting Corp., the licensee, and James simply don't know the effects of these Media Briefs Higgins and Harold Wright, the buyers, spots," he said. "Yet we continue to use told the commission that the Justice peti- them almost to the exclusion of the more Settling in Law firm of Bechhoefer, tion was procedurally defective. They substantial contributions the broadcasting Snapp & Trippe has opened new offices contended that the department's attempt industry could make." at 1801 K Street, N.W., suite 220, Wash- to prevent the sale was moot because ington 20006. (202) 223 -1036. the transaction was completed two weeks Project 7 expands. Project 7 Inc., New prior to when Justice filed its petition. FCC shies from union matter York, closed -circuit communications The two also claimed that the department firm, has announced agreement to ac- failed to prove in its petition that it has A pleading by the International Brother- quire Globe Music Corp., Los Angeles, standing to contest the sale. Justice is hood of Electrical Workers that, in es- as wholly owned subsidiary. Globe Music opposing the sale on antitrust grounds, sence, requested that the FCC claim ju- produces background music and has claiming that Mr. Wright's controlling risdiction over collective bargaining mat- plans to work out multiplexing oppor- interest in Festus's only newspaper would ters has been rejected by the commission. tunities for radio stations and CATV cause concentration of control if he ob- At issue was an IBEW petition for re- systems, according to spokesman. tained interest in the station.

Broadcasting Jun 12 1972 34 Cable (BROADCASTING, June 14, 1971). Lamb, in its appeal, claimed there had been a per se violation of the Sherman Anti- Whatever happened trust Act, and said the case should be re- manded to the district court for a new to Paducah protection? trial. Senator asks FCC to restore The appeals court, however, said Bell limitations it first proposed was entitled to the directed verdict it was on distant -signal carriage given and that the jury had made the only finding possible under the evidence Senator Marlow W. Cook (R -Ky.) last when it concluded that Cox, the Blade week asked the FCC to review its rules and Buckeye had not conspired among governing cable importation of distant themselves. (The Blade had owned 55% signals into the Paducah (Ky.) -Cape of the system and Cox 45 %. Now the Girardeau (Mo.)-Harrisburg (Ill.) mar- Blade owns 80% and Cox 20 %). ket. The senator said that this market Furthermore, the court said, to find and others like it had been marked for there had been a violation of the Sherman special protection in the FCC's first out- act would put obstacles in the way of line of cable rules but omitted from its entrepreneurs in situations -like those in- final decision. volving cable television interests -"where In a "letter of intent" the FCC submit- only one competitor could survive." ted to Congress in August 1971, the sen- Both Buckeye and Lamb, for instance, ator said, the commission identified a were competing to become the first in dozen "anomalous" markets that might business in the Toledo area, the court Delta is an airline require "special treatment" restricting noted. "If success in such a venture could signal importation to at most one or per- become a per se violation of the anti- run by professionals. haps none. The tri-city market he had in trust laws, the ultimate effect would be to Like Anita mind was among those originally cited as stifle, rather than to encourage, competi- Johnson, including more than one central city and tion and formation of new business enter- Stewardess. at least one independent UHF, the sen- prises," the court said. ator said. Pretty, friendly, In the FCC's final cable regulations alert and intelligent. adopted last February, it omitted the spe- Forecast for 1980: cial treatment it had first proposed. The Won out over two senator surmised that in the interval be- 23- million cable homes tween issuance of the letter of intent and dozen other applicants final regulations no one submitted argu- New York research firm also sees $4.5 to enter Delta's tough ments favoring the treatment originally billion expenditure proposed. The assumption, he thought, for equipment, installation services stewardess school. was that the commission would routinely adopt it. The growth in CATV homes from about She averaged 97 on her In his letter Senator Cook suggested five million today to more than 23 mil- daily exams. And spent that the FCC include the "anomalous" lion by 1980 is projected in a study re- markets in its current reconsideration of leased last week by Frost & Sullivan Inc., every weekend flying its cable rules. New York, market research firm. The study estimates that revenues from as an observer, learning subscribers alone will reach almost $2 billion by 1980 (not counting income by doing. Appeals court turns down from advertising or special services). Anita is now a Frost & Sullivan claims that CATV oper- Lamb in Toledo cable case ators will invest $4.5 billion for equip- highly trained pro- ment and installation It finds no antitrust violation services between fessional who likes her in exclusive franchise award now and 1980 to meet this expansion. to 'Blade' -Cox combination job and likes people. The U.S. Court of Appeals for the sixth You'll enjoy flying circuit has upheld a district court's dis- Back to work on cable missal of an antitrust suit that Lamb En- Teleprompter Manhattan CATV Corp. Delta because we have terprises Inc. had filed against Buckeye and Local 3, International Brotherhood Cablevision Inc., of Toledo, and its two of Electrical Workers agreed last week to 2,600 Anitas. owners, the Toledo Blade and Cox Broad- a new three -year contract, ending a five - Delta is ready casting Co., and the Ohio Bell Telephone week strike by installers and technicians. Co., which installed the Buckeye plant. The agreement includes a pay increase of when you are. The appeals court's ruling, though 9.5% in the first year, retroactive to limited to the Toledo case, discusses the April 1, and 5% in each of the next two CATV business itself in a way that may years. prove useful to other cable operators who are sued on antitrust grounds by those who had been competitors for the fran- FCB agreement chise. Cablecom, Lamb was seeking $54 million triple FCB Cablevision Inc., Irvine, Calif., has damages as a result of what it alleged reached an agreement with Cablecom was a conspiracy on the part of the General, Denver, for the sale at book defendants to exclude it from the CATV value of the assets of its Menlo Park, field in Toledo, in 1965, when both were Calif., cable -TV system, it was announced attempting to establish a system there. last week. The sale is subject to local The district court's decision came in franchising authority approval. The sys- June 1971 on the findings of a fury, tem, one of the six franchises in FCB, which heard five weeks of testimony is still under construction.

Broadcasting Jun 12 1972 95 1927 -1972 WTMØJ RADIO 62 Celebrating 45 Years of Service to Milwaukee and Southeastern Wisconsin

Henry I. Christal Co. RA010 Special Report WPEN AM/FM, There's still `1tl9 KEEP THE CUSTOMER SATISFIS Simon & Garfunkel (o) magic in the CI -:00 -f TX 2:30 middle of the PI -37 D YESTERDAY Frank Sinatra (A) 2t radio road TX3:30 There was a time when you 003 S' EEd T SEASONS C MOR / Carole King 3/22/72 didn't have to describe M -:08 -f Loose Front TX 3 :11 -it was what everyone was 4 SONG SUNG BLUE FI doing. Now its hard to Neil Dia7g2iid723:15 18/f define at all. But whatever the approach, MOR has become a specialty all its own. ONE LESS BELL TO ANSWE 5th Dimension O 3. 9 "Let's all get up 976 HURTING EACH OTHER and dance to a song Carpenters (3/21/22) OS YOU'VE LOST o 00 -f TX that was a hit before HS4oneTK 2:40 C r) 10 your mother was born ..." r-aPDEuNG -The Beatles Nobody but nobody likes the term MOR. For one thing, the only way to describe it is in negatives: not too soft, not too 42 VANILLA OLAY H loud, not too fast, not too slow, not too &ikìeoDeS3a8pon 4/25/72 hard, not too lush, not too old, not too new. Its one positive constant is that 1065 FIRSTSTIMEI SAW YOUR FACE MOR is adult radio, programed at a 129 MY SWEET LORD - Roberta Flack (c demographic of 25 to 49-on the middle George Harrison (o) - :17 -:03 4/72 TX 4:17 4 :31 ground in music, down the middle of M :16/F the demographic scale, hence ... middle 63 Nice to bs you H of the road. Gallery (group) 09/1. 1093 BE'TCIIA BY GOLLY WOW 2;37 But in a very real sense, the middle Stylistics (k) brite oun has dropped out of the musical scale. :20 -f TX 3:15 Patti Page, Peggy Lee, Frank Sinatra, F-5 C WHEREYOU LEAD Tony Bennett and Lena Home are not 1039 GO AWAY LITTLE GIRL B. Streisand (a) the staples any more. They've been re- Steve Lawrence (o) :09 TX 2:57 placed by the Carpenters, Bread, Carly M- :08 -:02 TX 2:07 Simon, Neil Young and Neil Diamond. 947 THEME PROM SHAFT C An audience that grew up on rock -and- Isaac Haves (r) roll radio is now 30-and -over. To it, The look of a sound. These titles were being played by WPEN Philadelphia on a recent MOR means something different from the afternoon. They typify the range of artists and styles in today's MOR radio. music that the Pages and Sinatras were selling, say, 10 years ago. Sullivan had. Well, I'll tell you -he was And just looking at the major charts, you Moreover, music is only one part of a pointer. It was the same with Martin find that isn't the case any more. It's diffi- a mixture necessary to hold an adult Block. Some stations give an audience cult to find out where the adult ear is." audience. Music, news and information what it knows it likes. Others point and Elliott "Biggie" Nevins, programer of all are almost equal in importance to the give an audience what it knows it's going WIOD(AM) Miami: "The dividing lines adult mind and must be given credibility to like." between the middle of the road and the and cohesion through presentation by soft shoulders are not as clear as they personalities. That has been the tried and used to be. You now have the Neil Dia- true method for more than 20 years now. Until perhaps five years ago, the deline- monds and the Petula Clarks doing a little But whether it will remain so and what ation between adult and young adult -teen different kind of material. The Jackson 5 changes have to take place within these music was fairly clear: There was rock are doing material that is melodic and separate but equal elements are points and roll on the one hand and what was bouncy and acceptable to the adult ear. agonized over by programers, salesmen, called pop music on the other. Then the You have a lot of artists who were pre- record companies and advertisers alike. distinction began to blur. The dividing viously either /or. At one time the Su- The big, unanswered question is: How line meandered so much that audiences premes were considered R &B. Now the will adults use radio in the future? stopped trying to follow it. Was the Supremes are a night club act that plays As inventors and keepers of the thing Beatles' "Yesterday" rock or pop? Was the Copacabana. The standards are just known as radio formats, program direc- Petula Clark's "Downtown" pop or rock? completely different." tors are charged with solving the prob- Chuck Southcott is the program direc- During the time of MOR's seeming in- lem. Some have left that job to manage- tor of ICGtL(AM) San Fernando, Calif., vincibility (when it could be assumed that ment. "I'm not a soothsayer," says one. and winner of last year's MOR pro- the MOR in a market was at the top of "I'll do what we do as damn good as gramer of the year award from the Bill its audience heap), the programing of an we can do it. And if we see that isn't Gavin conference. "It's getting more and adult station could be done as objectively working, we'll consider alternatives. But more difficult to perceive how important as the top 40's are today. The charts basi- I'll ride with the winner." Other stations music is to the adult ear," he says. cally reflected adult tastes. (Adults were are quickly acquiring an attitude es- "Adults are not buying records as they the only ones with money to spend on poused by Jack Sullivan, general man- used to. I'm talking about the days when records then, remember ?) So did box ager of WHN(AM) New York: "Every- the kids bought the Elvis singles and office at the night clubs and movies. body always wondered what talent Ed mom and pop bought the Sinatra albums. For the most part, those roles have

Broadcasting Jun 12 1972 37 Jack Sullivan, wlIN: Elliott Nevins, WIOD: Dean Tyler, WIP: "Ed Sullivan ... was a "The dividing lines between "Our audience is more pointer. It was the same the middle of the road interested in being with Martin Block. Some and the soft shoulders are entertained than they are stations give an audience not as clear as they used in just hearing hits. what it knows it likes. to be. You now have the If an MOR station plays Others point and give Neil Diamonds and the only hits, it can be an audience what it knows Petula Clarks doing a in trouble because there it's going to like." little different kind of just aren't enough. But material. The Jacksons there are a lot of records switched. The top-40 programer will say, "If it's selling, we're going to have to are doing material that that are meaningful." play it." But the adult -radio programer is melodic and bouncy and cannot. He must say instead, "I don't care if it's selling. Does it fit this station? acceptable to the adult adult radio in the sixties (because they ear ... The standards are were big in the fifties ?) have more than just completely different." felt the pinch. Some, like Frank Sinatra, Dean Tyler is one of the most respected have stopped recording altogether. And program directors in adult radio today. according to the record companies, the He has worked in several major markets days of the "pure" MOR artist no longer as a DI, finally went to wiP(AM) Phila- that goes back 10 years. Top 40 and exist. "It's just an incredible hassle to delphia four years ago as music director, underground have had that. They don't break an MOR artist any more," says was made program director a year later. want to touch "And I Love Her." We Dave Knight, head of A &R (artists and In the 21 ARB rating books since 1966, do. If you go back to the fifties, MOR repertoire) for Metromedia Records, "I'd wIP has been number one among 25 -to- was playing big bands, which were big much rather take a new artist and break 49 men. in the forties. It always seems to be 10 him top 40 and then try to get him to Dean Tyler: "Our audience primarily years behind the time, yet always with cross over from there. But to go from buys albums, if they buy anything. And an ear to today." MOR to top 40 is just not worth the there are many records that we play that "We're trying to gear ourselves back- effort and money." are not hits and never will be hits. Our wards," says Bob Henley, program direc- There are, of course, many pure audience is more interested in being en- tor of Chicago's WON. "The audience can MOR's still left and doing very well, Mr. tertained than they are in just hearing do nothing but grow older. And what Knight admits, "but hits like 'Candy hits. If an MOR station plays only hits, we're trying to do is not grow older with Man' [Sammy Davis Jr.] are a fluke and it can be in trouble because there just them; we're trying to keep our age con- not the norm." aren't enough. But there are a lot of rec- stant. That means you have to continually "It's radio and not the record com- ords that are meaningful." go back and review your music policies panies that puts labels on music," Dave Bob Henabury, director of program and start including those things that were Marshall, national promotion manager of development for ABC Radio: "A station appealing to youngsters who are now London Records, pointed out. "To us can move with the population and keep older." music is music is music. I have to admit talking to the same people all the time Interestingly, this realization has given that I am happy to see Patti Page go by changing its format. Or it can stay the rise to the much expanded use of oldies off the MOR playlists, because that same and have the population move -especially old rock and roll. WIOD(AM) means that some new record is going to through it. The people who like the Miami is now playing four oldies an hour. get five plays a day rather than three. Beatles are not the same people who were KDKA(AM) Pittsburgh, under its new pro- And that's the way you sell records," he 30 ten years ago. People over 30 hated gram director, Allan Mitchell, has cut its grinned. the Beatles, and still do because now current list down to 30 in order to get The singles market for records has they're over 40. But the people who are many more oldies in. "And it doesn't shrunk in the last decade to the point now 30 love the Beatles. That's why the make the sound older," Mr. Mitchell where 45's account for only 10% of the Beatles are now middle of the road." claims. "It actually makes it sound much total. Singles have now become tools for That figure of 10 years seems to pop more contemporary." And there are even selling albums. "Whet the appetite with up often when adult -music programs adult -oriented AM stations thriving now the single and they'll go out and buy talk about where MOR is. and playing close to 50% oldies -wcAn the album" is now the philosophy. And Chuck Southcott of KmIL: "Classically, Cleveland, WIND Chicago, KLoK San Jose, if adult stations sell any records at all, MOR has been adult appeal, not neces- Calif, and KNEW Oakland, Calif, among it is albums. sarily sophisticated, but music that ap- them. It is not surprising that stations Jack Gold, vice president of artists peals to the 18- to- 49-year -old ear. Gen- playing so much old rock and roll are and repertoire for Columbia Records: erally speaking, I'm talking about music skewing well above 30 in their demo- "A hit on MOR means much more on that's 10 years old. Today, we're talking graphics. album sales and for a longer period of about songs written by the Beatles, and Those artists that were the staple of time to an artist. Give them any kind of

Broadcasting Jun 121972 38 ifffíii1T1tt1' WMAL AMR)

Every now and then an issue comes along that provokes emotion. But, you do what you have to do. Take sides. For us, gun control is such an issue. For the past year, we've advocated tougher gun laws with specific legislative proposals. Edi- torials. Pro /con on-air listener responses. Bumper stickers. This kind of involvement with a controversial issue helps keep WMAL far and away the leading radio station in Washington.* Which all goes to show you don't have to straddle the fence just because you're middle of the road.

WMAL RADI Washington D. . b Represented by McGavren- Guild -PGW Radio Inc. Arthur Godfrey for sponsorship

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13 reasons why your station should have Arthur

1 Sales effectiveness. 5 Attention. 10 Economy. Sales effectiveness through identifi- Arthur's program will generate con- Because it is syndicated in so many cation with the best known voice in versation. It will improve identifica- markets, the price for each indi- radio. For 43 years he has been in- tion, awareness - set you and your vidual market is reasonable. fluencing people, moving merchan- sponsor apart from competition. dise. Hers America's #1 salesman. 11 Efficiency. 6 Exclusive. Unlimited use. You can run it two, 2 Stimulating commentary. Exclusive in your market. Warm, witty, human, thought - three times a day. provoking talk from an erudite man. 7 Timely. Fresh commentary every week. 12 Reliability. 3 Prestige. Produced by Horizons Communica- For station and sponsor, through 8 Flexible. tions Corp., owned equally by Chet association with one of the great Huntley, Jerome Feniger, William W. personalities of our time. Run it at the time of day that is best for you and the sponsor. Sell it Mulvey and Edward Wood. Horizons 4 Important. to one or more sponsors. also syndicates the Chet Huntley Makes sponsor and you important and Tom Haggai programs, and owns in the community because this is 9 Promotion. eight radio and television stations. an important program - and Station "promo" announcements personality - of a quality rarely highlight program - delivered by 13 Profit. offered locally. Arthur, personally. Add #1 to #12 and you get profit.

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TELEPHONE NO. (Area code) (Phone number) BR 1 J taste of airplay, and their fans will want now. Top 40 isn't going to serve them; things. But it really felt it wasn't right, to buy them. With some of the top-40 the standard MOR isn't going to serve that there was room in this market to artists, the hit single can sell a million but them. So let's slide right down the play the great sounds of artists who have the album will sell 300,000. Then you middle.' " established this business and made it what take someone like Jim Nabors, who had Down the coast of California several it is. They shouldn't be neglected, like a a single that didn't do over 50,000, but hundred miles are a station and its music lot of MOR stations are doing today. his album sold 800,000. director who have not succumbed to the Things that these artists recorded 10 "MOR radio has come closer and new temptation. "The people have a right years ago are still good records." closer to top-40 radio, so that the open- to hear Frank Sinatra," says Rudi Mau - KFt may know what it's doing, but ings for a real MOR artist are slim. The geri, music director of KFI(AM) Los An- what it's doing is decidedly atypical of Andy Williamses and Patti Pages have geles. "They have a right to hear Tony today's MOR. Much more the norm is their problems. And their increasing Bennett doing a standard. They have a reflected in this comment of George Dun- problem getting on the air reflects on right to hear Lena Home doing a stand- can, general manager of WNEW(AM) sales." ard. I know we are considered by people New York: "The sales have held up surprisingly in the business to be dated. But we don't "As rock matured, both the artists and well on the albums though. It's the singles feel that we are confined and dated in the artistry of rock, starting with the first that are more of a problem. But what what we do. I have only one concept in rock artists -the Blues Project, the worries me is that the downfall of album music: There is only good music and bad Doors, the Jefferson Airplane -most of sales will probably happen if MOR artists music. There is no in- between. And if the orientation was straight jazz or acid don't get more airplay. You just can't the arrangement of a song is not good rock. But as the Buffalo Springfield and cover artists like the Carpenters in order and it is number one in the country, it's the Byrds split off to become Crosby, to get MOR play. They can get it them- a bad record. That's the way I define Stills and Nash and Poco, and they be- selves." music and management likes what we're came more melodic, it became easier and doing and goes along with us 100 %." easier to blend that music into our spin- Doesn't Mr. Maugeri feel that a policy ning wheel. There was enough melody for Many stations have resisted the change like that is a little reactionary? our audience-which is melody oriented in music programing taking place around "Yes it is. We are a conservative sta- -to accept. And at the same time they them, while others, once given a taste of tion in the music we program. We appeal were being exposed to the jazz elements programing rock, have embraced it to to a category of listeners 25 -to-49 and of Blood, Sweat and Tears. the point of changing their formats. we do not appeal to anybody under that, "As the culture of rock changed - Ktot(FM) San Francisco began as a or try to in any way, shape or form. I after Kent State, basically -the music, beautiful -music station. Unsatisfied with think the biggest bulk of our audience is as a reflection of the culture, became what he considered too easy a format, over 30." softer. The whole thrust was no longer Jim Gabbert, the 35- year -old owner and Rudi Maugeri was a member of the as much antiestablishment as it was manager, switched to a much brighter Crew Cuts for over 12 years before he changing things through the system. MOR format. Finally, about a year ago, went into radio in 1966. The Crew Cuts We've come back almost to the Haight - the station went full rock, and for what really grandfathered the hard -rhythmed Ashbury days where it was love and Mr. Gabbert feels a very good reason. harmonies that characterized much of peace and all. That's given birth to the Jim Gabbert: "Back when top 40 was rock and roll of the late fifties, although Carly Simons and the Neil Youngs. What rock and roll, singles were their vehicle. Mr. Maugeri admits he is really a musi- it did to the rock world was push out its The kids were buying them for 88¢ down cal product of the swing era. KFt pro- boundaries. What it did to our world was at the drug store. And Frank Sinatra and grams a two -hour big -band show from make it easier to expose new music." Dean Martin were all album artists. But 7 to 9 each night. what do you do with a Guess Who or a "The station had tried, up until the are they Chicago? Are they MOR or time that this format was instituted, to Beautiful -music radio is perhaps the they ?" rock? Where the hell are be more contemporary, to play chart most enigmatic of the adult formats. The found a Haven't today's MOR stations men who program it are as quiet and place for them? unobtrusive as their music. Just as quiet- "Yes they have. But when you play minds have been at the for more. Short course in MOR. If there is a ly, these keen them, it whets your appetite forefront of the FM revolution of the So pretty soon you find out you really formula for assembling and running records out of a big -time, mainstream MOR station past several years. should get all the Sinatra of the syndication there because they really don't sound It Is this: Walk Into a major market Jim Schulke, head firm Radio Productions, esti- very good any more. That's what did it; with the license to a 50 kw AM sta- of Stereo tion In your hand. Hire a morning mates that 20 to 25% of all radio listen - that's what made us change. music. And best of "We listened to the response we were man who Is a bit uninhibited and not ership is to beautiful getting [from playing contemporary afraid to do anything to get attention. all, when all the other beautiful -music in are beaten, he says, a music] and we looked at the album charts Find nine to 10 men for your news stations town can have almost all of that audi- and we had to confess that the world was department. Buy a helicopter for traf- station for its very own. To the small -mar- changing. And then I looked at tcHJ(AM) fic reports (a fixed -wing aircraft is ence San Fran- OK, but often can't get off the ground ket broadcaster with no competition, Los Angeles and KFRc(AM) more guaranteed. and saw they will still running 50% in bad weather). Hire a former top-40 success is also that cisco chess Mr. 60% teens. But their I8 -to -49 was program director or jock with a good "It's like a fabulous game," to laughs. very good. And I said, those are not teen- knowledge of old rock and roll but Schulke agers listening to those stations. So we who still remembers a few Wayne Behind the success of several large - said, 'What if we come in with jocks who King hits. Pick up at least one of the market beautiful -music stations and the are not the heavy screamers but aren't the ball clubs in town, preferably football desire of smaller- market station owners blah -blah progressive jocks either. Sup-. (and be careful about buying football to maximize success while minimizing in pose we come in with almost young MOR and baseball for the same year; the cost, syndication of this music has jocks and keep talk to a minimum, but schedules overlap). After your key recent years become the staple of such still keep it one -to -one ?' Yes, we're rock, personality's air -shift each day, book operations. As WRFM(FM) crawled with- but I don't consider it rock. It's not pro- him into every fair, civic luncheon, in reach of the top four or five stations gressive, it's not top 40. garden show and charity fund -raiser in New York, licensee Bonneville Inter- "MOR hasn't really changed much. in town. And resign yourself to carry- national set up then program director Sure, they play a little bit of Blood, ing close to 18 minutes of commer- Marlin Taylor in his own division of Sweat and Tears now, but basically, cials an hour to support all of these Bonneville to provide programing for the there hasn't been any change. I looked operations which your audience will group's five other owned stations and at it and said, 'Music changed. Adults are soon be demanding that you main- eventually to syndicate to another 20. listening to a different kind of music tain and probably expand. When Jim Schulke sold the QMI rep firm

Broadcasting Jun 121972 42 g.

C c and movie' right along Mommy -O's and Daddy -O's- the big, bod sounds of Frankie Figg and his Five Leaves featuring Buster Ears on the skins- a'comin' your way night and day from the greatest little non -stop station in the nation -Super Soul City- just a'rockin' and a'sockin' at your door -so don't you sweat and don't you fret 'cause everything's gonna be A -OK on the crystal set when you hear me say that comin' up is King Kong and the Kinks -so stay where you're at-we're groovin' this one out for Jim and Pat... 99

Rock 'n Roll to the right of us. Saccharine 'n Soul to the left of us.

Call 301- 467 -3000 or To get to the top, go to the middle! contad McGavren -Guild PGW Inc. In Canada contact Andy McDermott, McDermott Soles Ltd., :. E. Toronto, Ontario. WBAL Radio 11 #1 in Baltimore to Kaiser Broadcasting he kept all its music assets and created Stereo Radio AT 50 Productions. SRP now has 46 client sta- tions and another five on the way, pend- WE'RE ing FCC approval of transfers. And the TM Productions service came originally CELEBRATING from the successful WDOK(FM) Cleve- OUR YOUNGEST land. Syndication has come a long way from ANNIVERSARY! the days when the major suppliers of programing software were hardware manufacturers who provided taped music, for the most part ill- conceived and poorly produced, as an incentive for buying automation equipment; if an operator signs with one of the major firms today, he i buys not only reels of music but a consult- George Duncan, wNEw: ancy that reviews all aspects of station "As the culture of rock operations. Jim Schulke of SRP put it this way: "Station owners found out that changed-after Kent State, things other than music are so very im- basically -the music, as portant to the sound and to public reac- tion to and acceptance of the sound. a reflection of the Just music is not enough. We are paid on culture, became softer .. . the basis of market size, partially by the competition in that market. The reason What it did to the rock for that is that, in effect, we sell our time work was push out its as well as our music." boundaries. What it did Among the principals in the field of programing, consulting and managing to our world [of MOR] beautiful -music radio the relationships was make it easier all seem rather incestuous. They have all WISN RADIO worked for one another or consulted to- to expose new music." WISCONSIN'S gether and ultimately are competing with one another in what is one of the wealth- ONLY 50,000 iest fraternities in broadcasting. The music vary tempos and mood, play bright music WATT AM division of the QMI rep firm tested its in the morning and softer music at night. STATION program service at WJIB(FM) Boston There are many other such rules, but the when it was first created under the guid- secret to mixing is much more than that. had In the past 50 years we've had ance of Jim Schulke. Marlin Taylor What that more is, these programers can- just left wDVR(FM) Philadelphia at that not or will not say. And the difference to think young to stay progres- time and was programing WJIB. The rep between their separate methods remains sive. We've watched Milwaukee firm, minus its music service, was sold to elusive. change ... and we've had to Kaiser soon after WJIB went on the air, and the programing was turned over to change a little ourselves ... In Peter Taylor. Since that time, Peter Tay- The standard in beautiful -music pro- 1922 we were Milwaukee's first lor has been programing both WJIB and graming is the quarter -hour. All of the and only radio station ... today KFOG(FM) San Francisco (both in proc- programers mentioned above program by General Elec- we're content with just being ess of being purchased music in 15- minute blocks starting at the tric [BROADCASTING, June 5]). And the top of the hour. Spots and news are first. program director who followed Marlin slotted in between the music blocks al- Taylor at WDVR was Phil Stout, now vice lowing for six to eight interruptions an president and program chief for SRP. hour. warm and wonderful With all this intermingling of pro- Peter Taylor of Kaiser: "Most people gramers it was inevitable that many of credit Ted Niarhos as having the first the services and station formats will really successful good -music station in sound similar. That they all sound alike Cleveland, wDBN(FM). Jim Schulke was is of course not strictly true, for there involved with that because he was with are indeed differences from one pro - QMI repping WDBN. Schulke deserves a gramer to the next. Peter Taylor, Phil lot of the credit for the format that all Stout and Marlin Taylor may program a of us are using right now, which is four few more single vocalists than WDVR. But breaks an hour. All of us have our own wDVR's over -all sound may be a little more way of taking it from there, what we put uptempo than, say, SRP's, and Marlin in between the breaks. But I give him a radio Taylor's playlist comes from a broader lot of credit for all that." range of material than does Pete Tay- Division of the Hearst Corp. Marlin Taylor: "The key is to make lor's. Despite slight differences in all these the format flow as one complete pro- sounds, for the most part the variance is graming sound, not just a bunch of pieces quite subtle. in a row. That's the difference between "Let's face it," Peter Taylor acknowl- programing music and playing records. edges, "65 or 75% of what we play I think I could defy anyone to set a Marlin Taylor and Jim Schulke play. It's formula for our segments of music, sim- the other 25% that makes a difference." ply because I don't have one. I know The other thing that makes a difference, what the over -all sound should be. 759 North 19th Street as is true of all music radio, is the mix "I start off with a particular selection, Milwaukee, Wisconsin 532331(4141 342 -3000 of material. All programers know the and that usually determines how the rest Represented Nationally by cardinal rules of mixing music: Don't put of the quarter-hour will go. We deal with McGavren- Guild -PGW Radio, Inc. two male or female vocals back to back, about four different categories or seg-

Broadcasting Jun 12 1972 44 Remember when it was easy to tell the best MOR station in the market?

In Houston, it still is!

KXYZ is #3 in Men 18 +, 6-10 AM KXYZ is #2 in Women 35-64, 6-10 AM KXYZ is #3 in Adults 18 +, 6 -10 AM KXYZ is #3 in Men 18 -34, 6-10 AM KXYZ is #3 in Women 18 +, 10 AM -3 PM KXYZ is #3 in Adults 18 -34, 6-10 AM KXYZ is # 2 in Men 18 -49, 6-10 AM KXYZ is #3 in Women 18-34, 10 AM -3 PM KXYZ is #3 in Adults 18-49, 6-10 AM KXYZ is #1 in Men 25-49, 6-10 AM KXYZ is #2 in Women 18 -49, 10 AM -3 PM KXYZ is #2 in Adults 25-49, 6-10 AM KXYZ is #1 in Men 25-64, 6-10 AM KXYZ is #2 in Women 25-49, 10 AM -3 PM KXYZ is #3 in Adults 25-64, 6 -10 AM KXYZ is #2 in Men 35-64, 6 -10 AM KXYZ is # 2 in Women 25-64, 10 AM -3 PM KXYZ is #2 in Adults 35-64, 6-10 AM KXYZ is #1 in Men 18 +, 10 AM -3 PM KXYZ is #3 in Women 35-64, 10 AM -3 PM KXYZ is #2 in Adults 18+, 10 AM -3 PM KXYZ is #3 in Men 18 -34, 10 AM -3 PM KXYZ is #2 in Women 18 +, 3 -7 PM KXYZ is #3 in Adults 18-34, 10 AM -3 PM KXYZ is #2 in Men 18 -49, 10 AM -3 PM KXYZ is #3 in Women 18 -34, 3-7 PM KXYZ is #1 in Adults 18-49, 10 AM -3 PM KXYZ is #2 in Men 25-49, 10 AM -3 PM KXYZ is #3 in Women 18-49, 3-7 PM KXYZ is #2 in Adults 25-49, 10 AM -3 PM KXYZ is #1 in Men 25-64, 10 AM -3 PM KXYZ is #2 in Women 25-49, 3-7 PM KXYZ is #1 in Adults 25 -64, 10 AM -3 PM KXYZ is #1 in Men 35-64, 10 AM -3 PM KXYZ is #1 in Women 25 -64, 3 -7 PM KXYZ is #2 in Adults 35 -64, 10 AM -3 PM KXYZ is #2 in Men 18 +, 3 -7 PM KXYZ is #1 in Women 35 -64, 3 -7 PM KXYZ is #1 in Adults 18 +, 3-7 PM KXYZ is #3 in Men 18 -34, 3 -7 PM KXYZ is #3 in Women 18 +, 7 PM- Midnight KXYZ is #3 in Adults 18-34, 3-7 PM KXYZ is #2 in Men 18 -49, 3-7 PM KXYZ is #3 in Women 18 -34, 7 PM- Midnight KXYZ is #3 in Adults 18-49, 3 -7 PM KXYZ is #1 in Men 25-49, 3-7 PM KXYZ is #2 in Women 18-49, 7 PM- Midnight KXYZ is #1 in Adults 25-49, 3 -1 PM KXYZ is #1 in Men 25-64, 3-7 PM KXYZ is #3 in Women 25 -49, 7 PM- Midnight KXYZ is #1 in Adults 25-64, 3 -7 PM KXYZ is #3 in Men 35-64, 3 -7 PM KXYZ is #3 in Women 25 -64, 7 PM- Midnight KXYZ is #2 in Adults 35-64, 3 -7 PM KXYZ is #2 in Men 25 -49, 7 PM- Midnight KXYZ is #2 in Women 35-64, 7 PM- Midnight KXYZ is #3 in Adults 18 +, 7 PM- Midnight KXYZ is #3 in Men 35 -64, 7 PM- Midnight KXYZ is #3 in Adults 25-49, 7 PM- Midnight KXYZ is #2 in Adults 25-64, 7 PM- Midnight KXYZ is #2 in Adults 35-64, 7 PM- Midnight

KXYZ OOOOOO-.O "Gentle On Your Mind"

(Based on Monday through Friday average quarter hour estimates, Houston 5 County Metro Area ARB Report, October /November 1971. subject to qualifications available on request) WNA MOR MUSIC "THE SOUND THAT SELLS"

Best of Contemporary (Non -Rock)

Best of Familiar Standards Marlin Taylor, Bonneville: 60 Hours of Upbeat Instrumentals "A" Reels "The key is to make the format flow as one complete 60 Hours of Choice Vocals and Instrumentals "B" Reels programing sound, not just a bunch of pieces in a Per Month. 120 Hour Total -15 Hours Exchange row. That's the difference "Mix or Match" for a Beautiful Blend of MOR Music. between programing music and playing records." Ten Year Track Record with KIXI AM /FM, Seattle Billing One Million Annually. ments that are designed to create a dif- ferent feeling, mood or emotional reac- Any Tape Configuration- Stereo or Mono. tion for certain times of the day." Phil Stout of SRP: "We feel that each quarter -hour is a show in itself. It has an Designed for Semi or Fully Automated Stations with Heavy opening, a middle and an ending. Be- Commercial Load and High Ratings! cause our music is segmented, we must build a character into each one. It is a prime concern that we maintain a con- Station ID's and Promos Furnished. sistency of mood." Another of the basics of beautiful - music programing is the flow chart. Jerry Lee, general manager of WDVR, claims Write or Call Collect for Demo Tape - the flow chart as his invention, a device he developed for the categorizing and Wally Nelskog & Associates mixing of music according to day parts. though it is still - 1200 Stewart Street Today, the standard, play lists are becoming more specific as to Seattle, Washington 98101 (206- 623 -5934) which songs to play at what time. (The story of WDVR is an oft -told one OR: around conferences of the National As- D/B Productions (handling national sales) sociation of FM Broadcasters. Going on the air in 1963 with about $27,000 in c/o Bob Fuller capital, WDVR by 1968 was the first FM 6430 Sunset Blvd. in America to bill a million dollars. Mr. Lee was its first employe, remains its Hollywood, Calif. 90028 (408- 292 -5080) operating chief. Marlin Taylor was its second employe.)

Perhaps the biggest problem among these programers today is the drying up MUSIC... of music sources. The record companies claim that although beautiful -music radio JUST FOR TÌlE TWO Of US has a vast audience, there are not enough people buying records of this type to sup- A FULL RADIO SERVICE CONCEPT port an extensive catalogue. Cut-outs (the MUSIC -exciting unusual -emotional intimate -a total - - used by companies to de- format, communicating one -to -one. term record scribe those records dropped from their PROMOTION - persuasive, professional, complete, custom- inventories) and artists who at one time designed to quickly build sustain ratings. and were staples for beautiful -music radio but SALES tested client oriented -audio and visual -field - have gone too uptempo are causing pro- presentations - calculated to dramatically increase dollar volume. gramers many new headaches. Everything completely customized for your station- designed for increased ratings and increased sales. Jerry Lee: "Material is so scarce, we find ourselves taking maybe only one Hear this exciting new music format today. song off a new album. The new songs just Send for information and tape. aren't being recorded in our type of tempo." "Ij 13 PETERS PRODUCTIONS, INC. Marlin Taylor: "Selecting new material 1333 Camino Del Rio South, San Diego, California 92108, (714) 291 -4044 is getting much tougher because our old artists are fading away on us. Percy Faith has gone semi -rock, Andre Kostelanetz has gone semi -rock, Ray Conniff has got- ten a new arranger -he's got four drum- mers now and six guys playing the cym- bals. The real indicator [of the shortage] is that 10 years ago I could take a typical album and get anywhere from six to all 12 cuts out of the album and use them. Now, of the 10 or 11 cuts they put on an album, if I get two out of them, I've done pretty well." Record companies, not conspicuously trying to shun beautiful -music play but really aiming at increased MOR play (which has suffered for those music - makers of the Percy Faith genre) have begun to persuade their artists to use more up -tempo arrangements and more current material. Jack Gold, A &R vice president for Columbia Records: "In order to convince Ray Conniff to record today's songs rather than the things that he was doing when I came along five years ago, I told him this story. I was talking to my kid one morning and said, 'How are you going to be able to hit like Ted Williams if you won't eat your break- fast?' And he said, 'Who's Ted Williams?' That's what I told Ray. The minute you're not on the radio any more, people forget you. So forget those old songs be- cause no one's going to whistle them: " Oddly, people in beautiful -music radio claim that even though they usually do im]ttc>INnn not identify records on the air, they can sell records. And for the most part, the record companies agree. "All you have to do is sit for a day in one of those radio stations," Dave Marshall, national promo- tion manager for London records, says, Though radio has changed from best in radio to its listeners. "to know that they sell records. People the days when the stationary en- Yesterday, like today, KFI re- are constantly calling in to find out what tertainment center of the family mains the pulse of Southern cut was just played. And most of the living room looked like the one California, mirroring the times, time, they want to know everything about above, to becoming todays mo- the people, the moods, the pro- the cut, if it's from an album, where you bile, moving, dynamic center of gress, the ever changing and can get it. They even ask for the cata- entertainment, news, and sports growing character of the South- logue number." for each individual family mem- land - with the biggest coverage Phil Stout takes the record companies ber - KFI, for 50 years, has al- and largest audience* of adult to task for not stocking this kind of ways been the leading station in listeners of any radio station in music. "They are more concerned with Western America to bring the Southern California. the record that is going to make the charts today," he says, "and not so much concerned with the catalogue items. I think the record companies have blinders óJ i on because if you'll check the steady, AN constant sellers you'll see that the Man - ARB 4 BK AVG A /M'71- 1/F.72 TOTWKTSA COME FIGS SUB TO PUB QUAL tovani's [and similar music] are the con- sistent sellers." London verifies that, in- deed, Mantovani is a consistent seller. In something more than 20 years he has re- M -O leased 58 albums, every one of them -R ISN'T WHAT IT USED TO BE charted. Sales on a new Mantovani can be expected to top 150,000 copies. The Music Director Playlist of 45's and LP's Despite its ability to sell records, beau- is where TODAY'S M -O -R is at. tiful Music seems likely to find its new - product bind even tighter in years to Don't program OLDIES blindfolded. Over 3,000 M -O -R OLDIES, come. There are simply too few artists like Mantovani and Ray Conniff replac- from 1950 through 1971, are listed in our OLDIE publications. ing the old masters. But it should not be Write for information and free samples: construed that beautiful-music program- ers are looking for material to fit specifi- cations that developed many years ago. As one has recently explained: "Our "THE MUSIC DIRECTOR" sound is not what it was last year, nor will it be the same next year." And they POST OFFICE BOX 177 CHESTNUT HILL. MASSACHUSETTS 02167 are most sensitive about typing their pro- Clip this ad and save 10% on any purchase made before 7/15/72 graming as "background music"; they all say that they find themselves coming and punching holes in anyone who dared more and more "out front" as years go set foot on the front page of the morning by. papers -Don Imes. Mr. Bascom says the Peter Taylor: "I think good music is money was well spent too, $100,000 for getting a little bit closer to MOR. Over- Mr. Imus's salary, a bit for his pension all, I think the stations that seem to be fund ( "I'm incorporated, you know," Don making the most waves are trying to Imus beams), and the rest on a massive sound a little more like the MOR sta- promotion for Imus in the Morning, as tions sounded 10 years ago. Changes in he is called. The station has yet to go population, the percentage of people in through an indicative rating book with each age group, have brought us to this its new "loud mouth," but if the amount change -the desire for more participa- of press he has been getting is any indi- tion in the music and not just a passive cation-stories in New York magazine, sound." New York Daily News, Time and Long Jerry Lee: "We keep our music a little Island's Newsday -Imus could break the more uptempo for a very good reason. iron grip that John Gambling has held It actually hurts our numbers, too; we on New York morning radio for many could have higher numbers if we played Jerry Lee, WDVR: years. it more down. But we play it a little more "Material [for beautiful- Pranks and chicanery have become uptempo so we can get results for our the mode df the day in morning radio. advertisers. We don't have those listeners music radio formats] is so Grabbing attention in large markets with who use [wDVR] as background music, scarce, we find ourselves dozens upon dozens of signals has made because we don't want them." such flamboyance a necessity. Ken Gar- And beautiful -music radio is a num- taking maybe only one land of wir Philadelphia runs marathons, bers game. "We are structured to get song off a new album. Gene Klaven slams doors and rings bells ratings, there's no doubt about that," says at WNEW, Dick Purtan is a virtuoso push- Jim Schulke. And of course, with the The new songs just aren't button telephonist (giving his wxYZ De- numbers come the dollars that make being recorded in our troit audience expert instruction on how this format an extremely efficient in one type of tempo." to play "Twinkle, Twinkle, Little Star "), terms of expenses versus revenues. Don Imus calls hamburger stands to The men and women (Betty Niarhos, order lunch for his entire Army Reserve the wife of pioneer Ted Niarhos, is con- unit of 1,200 men, Dick Whittington sidered one of the best) who program Gambling (woR New York), Bob Van likes to organize theater parties for Los this type of music really believe in it. Camp (wsB Atlanta), Larry Glick (wnz Angeles matrons to attend pornographic Peter Taylor: "I think people are be- Boston), Gene Klavan (WNEW New films. coming pollution conscious. And pollu- York), Dick Purtan (wxyz Detroit), Wally Phillips (wort Russ Chuck Southcott of KGIL: "It's my tion in broadcasting means an excessive Chicago), feeling that personality will Syracuse (Ksro San Francisco), Dick always be in amount of talking. People are getting demand. Whether music is a primary in- Whittington (KGIL San Fernando), How- sick of 18 commercials an hour. You can gredient or a secondary ingredient, that ard Miller (wMAQ Frank Har- get much of the same music [on AM] as Chicago), human being who can empathize with den and Jackson Weaver (WMAL Wash- on FM, but you don't get idiocized, or the listener's ear will always be neces- ington) and J. Akuhead Pupule (KGMB talked down to, or commercialized to sary." death on this format." Honolulu) probably are more familiar to "There are going to be more and more Phil Stout: "I appreciate taste. And I the people of those cities than are the guys on the radio like me from now on," believe in this kind of a format because mayors'. "As the morning goes," says Perry Don Imus thinks. "I appeal to guys over it can maintain taste." 30 because with some- Lee simply puts it: the dif- Bascom, general manager of WNBC New they can identify Jerry "It's who his off. ference between classy and class." York, "so goes the station." He thought one can tell boss to I guess it's the same kind of -vicarious having a morning man was so important thrill people et out of pro football. I'm that he went out and spent more than a the grease of radio." If there is one person who is the living, quarter of a million dollars on the most breathing embodiment of MOR, the outrageous one he could find. He found Imus in the Morning has based his Mecca to whom all believers pray three the man he believed could revitalize an rather short career on radio (it's been times a day, the point on which the up- ailing WNBC (the station had been on the only four years since he got his first - side -down triangle of adult radio rests, block for several months) sitting behind phone license through the Don Martin the man who stands 12 feet tall behind a microphone at Cleveland's WGAR(AM) broadcasting school) on outrage and a two-inch speaker, it is the AM radio screaming and cooing, selling religion like mischief. He lost a hefty Irish Airline morning personality. The names of John used cars, Hollywood like a looney bin, account early on in his tenure at WNBC by tagging a spot with "And all Protes- tants have to ride coach." "I've gotten away with stuff here that Entertainment Radio nobody else would let me do. I have to give a lot of respect to Perry Bascom for Preferred by adults of all ages that. I can remember when spots were going for $40 when I first began." They're now up from that by a consider- able amount, he says, and now he is sold out. )10SFIN, NBC seems to feel there's no real con- tradiction in the fact that within the short 700 or so miles between New York and Chicago it has two morning men with diametrically opposed styles on its owned A Fresh approach to Adult Radio stations. Howard Miller, former top - rated morning personality at WIND(AM), was hired months ago at WMAQ- 174 NORTH PALM several CANYON DRIVE, SUITE 145, PALM SPRINGS CALIFORNIA 92262 (AM). Mr. Miller made his first first repu- 714/325 -2582 tation as a swing -era jock who could make or break a record in Chicago. When

Broadcasting Jun 12 1972 48 rock and roll, a form of music he never put around all the pop music that you're idea to WHN from KGBS Los Angeles, quite embraced, came along and knocked playing which are touchstones or refer- where Bill Ballance used the format to his influence down several notches, he ence points. With a station like this, with boost the station from the number 26 developed a second reputation with a the target audience being 25 to 49, you're spot to number three. The format has firebrand conservatism that eventually got not going to please everybody by playing proved so infectious to men in L.A. that him thrown off WIND. all the currently popular records. the afternoon show is even piped into WNBC'S Don Imus, on the other hand, "If you go to a full- entertainment con- the police department, KGBS reports. In wears his shaggy blonde hair long and cept, you're for the most part playing less recent months, it has proved to be one has an abiding love for clothing that music than you were two or three years of the most imitated concepts in radio, sports the "Old Glory" motif. Although ago. And the music becomes even more generating similar formats in Cleveland, he claims no political inclinations, his important because you're playing fewer Miami and Toledo in addition to New jibes at President Nixon ( "President and fewer things and they better be York.) Nixon has been invited to Hanoi-pro- right. So music is an important part of WHN has committed itself to a format vided he comes by boat ") and his un- the format, but it is not the thing on of variety. It picked up the New York abashed imitation of former President which you hang your hat." Mets this season for several reasons. Says Lyndon Johnson used for the continuing Storer's wHN(AM) New York has gone Mr. Sullivan: "As far as advertisers are character of Judge Hangin' ( "are you to a rather different blend of music and concerned, baseball is first an emotional tired of the commie, pinko, bedwetters talk during midday, 10 a.m. to 4 p.m., buy. Some just have to do it and there's .? ") attract a fairly young audience. called Feminine Forum. Starting with no way to sway them. It is also an ex- "Howard Miller and I are going to switch a question of the day, usually published clusive buy whose worth is almost im- shows one morning and not tell any- in the morning paper, two hosts take calls measurable. When I was at WNEW, I re- body," Mr. Imus declares -one assumes from women only [men are allowed oc- sisted baseball -as much as any Irish facetiously. casionally] and an afternoon's discussion Catholic in this town could. But there But personalities are also taking on goes from there. "And those discussions isn't another ball club like them, so when much more serious functions in today's aren't about recipes or sewing," Jack Sul- they got free last year, we got them." adult radio as well. Since the rise of tele- livan, general manager of WHN, points So at night, if there is no game, wxN vision put such a big dent in nighttime out. Topics like "sex before marriage" goes to a sports roundtable. listening, many stations have gone to talk and "can a woman love two men ?" keep "While I'm not consciously excluding in the late evening. KDKA(AM) Pittsburgh the afternoon's programing tightly tar- anybody or saying we don't want people is now talk 12 hours a day, 6 p.m. to 6 geted with the condiment of music keep- to listen to us all day, we don't want to a.m. Wsz's Dick Williams garnered an ing the pace fast and the sound more continue the philosophy that independ- 18.8 share of Boston's nighttime audience tightly produced. ent radio stations have held for 25 years last time out. "We didn't allow our air people the of trying to present the same appeal to Peter Scott, program director of KSFO- luxury of sitting back and spinning rec- people all day long. We are just saying (AM) San Francisco: "I don't think you ords in between witticisms," Al Hotlen, rather that if we are going to go with can throw away the idea that you are program director of WHN, explains. "We idea C at a certain time of the day, if going to play popular music. But beyond force them to be confronted with people." idea C does not appeal to the same gen- that are all the things you are going to (Storer shipped the Feminine Forum eral audience as idea B, we hope idea C

June 12, 1972

LIL Dear Broadcaster, our the bof 11 alumnus, of our a themusichistory As the gre test honors The n a1952, one Promised You Aose businessbroadcasting Never Inc. by Broadcast Music Lowery Most Performed Song named as 1972's but Group Garden" you also for Publishing toforwrite but of Music I wanted successbof "RoseiGarden," Companies only the fragrant you not the years. songs throughout them. impor- playing our artists record P.O. Box 9687 writers and listeners We love our songs, your Atlanta, play our that you i 404/233.67033[9 they tantly big hits. album and they become have prepared an respond Anniversary, we with our 20th to make it available In conjunction Group and want from the Lowery This albumm containscontntainins of Golden Greats their letterhead. will write me on "Young a s to stations who People Play," selections as "Games have helped such memorable others that you among so many "Traces," and "Dizzy" hear from and hoping to popularize. continuing support Thanking you for your you I am, Sincerely yours,

Bill Lowery Music Company, Inc. Lowery Inc. Low rwi Music Company.

Broadcasting Jun 12 1972 49 will still be able to generate a sizable KsFO has gone to programing old audience." radio shows at night with great success, Mr. Scott says, and plans to do some original comedies in the future. It has The idea that audiences use the radio coupled this programing with a plethora for different things at different times is of music and nostalgia specials as well, not new. But the concept of an inconsist- during the day. ency of sound is one that intrigues many On the other hand, Chuck Southcott more programers than it did previously. at KGIL has stayed away from the ball- "The variety of things on a station like clubs in L.A. and keeps his music pro- KsFO," Pete Scott says, "is its biggest gramed all through the night. "I have to selling point. It may sound contradictory, admit to a certain amount of belligerence but it seems to be working more and and nonracial bigotry toward block pro- more that the less consistency, in terms graming. I remain sold on the idea of a of the old radio definition of consistency, major- market radio station remaining in that you have the better off you're going one format. The more radio stations you to be. You're not locked into any oneness have in a given market and the more or sameness on the station, but you are block programing you have, the less iden- locked into the idea that you are going to tity you have in a market where identity be entertaining and informative through- is of utmost importance." out the day. "It doesn't bother me to draw this "If MOR stations become the old gray circle," says Jack Sullivan at wHri, "and ladies of their markets, they are obviously say: 'This program is for you, sports lover, going to see their audiences dwindle. And and may not be for you, housewife.' it started to happen here a couple of We're not saying for men only, at any years ago; we started to see a dwindling time, but we're being realistic, I feel. audience. Because of that something had We're just trying to acknowledge that 11No to be done. It wasn't a matter of doing those likes or dislikes are not equal. One Don ¡mus, wNec: the same things as other stations that of the constants we hope we're putting were successful. To copy an all -music in is the way we do everything. But it "I appeal to guys over 30 format or an all -news format wasn't the does get away from the idea that when- because they can iden- way to go. If the trend was toward spe- ever you punch me in you're going to cialized radio formats and if you had the know what station you're listening to. I tify with someone who best entertainers on your air, why not would like people to feel that no matter can tell his boss to specialize on your own radio station? what they hear, the way it's being per- Give people enough variety and enough formed and the rather irreverent way it's - - - - off. I guess it's reason to listen." presented, whether it's sports or women's the same kind of vi- confessions, that's what they will recog- nize. carious thrill people ALL MILWAUKEE "I'm going to use H. L. Mencken here: get out of pro football. 'Consistency is the refuge of small minds, the grease of radio." and is less to be desired than truth.' If we I'm LISTENS... can find something that's right for us dur- ing the daytime that is not as right at to say that they want music. And if they other times, then we're going to do that don't want music, what do they want -18 AND REACTS! rather than say it isn't consistent." minutes of commercials an hour? The Dean Tyler, program director of WIP commercialism there is is necessary, and Philadelphia: "I think us as being a ESPECIALLY 25 -49 WHERE of I'm not saying they're money grabbers or personality station and a music station, anything, but when you have to pay the THE BUYING POWER IS. but it's a music station with that music big bread to the high- priced personality, presented by personalities. They are al- the giveaways, the contests, the jingle MUSIC: Modern, up- tempo, mid - most of equal importance." residuals, the heavy this, the heavy that, dle-of- the -road, with the That opinion about MOR radio has they've got to run 18 minutes in an best personalities in the been the norm for heavyweight adult sta- hour." market offering the per- tions for decades. It has worked for a This alternate total music path [with sonal touch and believ- long time and more than likely will con- minutes of ability to your sales mes- eight and a half commercials] sages. tinue to work. But there are some pro- was in many ways the only road left for gramers who believe the time may be WPEN, says Larry Wexler, the general NEWS: The most complete local ripe for more music, rather than less. In manager. For several years, WPEN had and national news cov- Philadelphia, the audience of adult listen- tried to go head -on with WIP, even to erage in Milwaukee. ers has been dominated by WIP, WDVR the point of hiring old wits personalities, and all -news stations KYW and WCAU. but to no avail. Field was ready to sell SPORTS: Outstanding sporting Bob Mounty, a former sales and general the station when this idea came along events, including Uni- manager at WNEW, now vice president and, although the jury is still out on versity of Wisconsin foot- of Field Broadcasting, owner of WPEN, success of such a format, ratings have ball, and basketball. feels that an adult -oriented all -music sta- begun to show a marked rise. tion has a chance to make its mark in "But we're not out after WIP," Mr. Philadelphia. Mounty asserts, "not at all. Of course Bob Mounty: "Why is WRFM, in New we're in competition with them in terms York, the number -one rated station in of dollars, just like everybody else in this housewife time [according to latest ARB's, market is. But we are here to offer a em WRFM is top- ranked with an 8 share]? service to this market that it's never had 5000 WATTS ON 1250 Why does WTFM [also in New York], before. I'm after some of those music The 24 -hour voice of which doesn't even do as well as WRFM, listeners that deserted wit. and WCAU, have numbers comparable, and better, when it was music and personality, to go MILWAUKEE than some of the so- called personality to WDVR(FM) and WWSH(FM) [both Metro Radio Sales MOR stations? Those are adults listening beautiful -music stations] to get music. to those stations and those numbers seem WDVR was the only music thing available

Broadcasting Jun 121972 50 to them. I think we can pick up some of them because many of them would like Fading fanfare. The days of the to listen to more popular music that has big giveaways are all but gone from not been available to them before. We adult radio. Several years ago WNEW can also pick up a lot of young people New York decided to give away a who may not be sympathetic to WFIL house in a suburban New Jersey any more (the ranking top-40 station in community, promoted the drawing Philadelphia). We're the only pop adult heavily and ended up with a mall music station in town." count close to 15,000. Later the Whether there is a place for a strictly same summer it gave away a trip adult -music station in the major markets to Atlantic City to hear Frank Sina- of this country has yet to be determined, tra and ended up with a mall count Messrs. Mounty and Wexler feel. But the close to 150,000. The house cost station is sold out for the first time in a $30,000, the trip several hundred good long time, they said. dollars. "Promotions today have sort KSTP(AM) Minneapolis is in a some- of equalized themselves," says Dean what similar position in the Twin Cities, Tyler of WIP Philadelphia. "You can where wcco has dominated the market win anything from a country down to for so long. Wcco is a personality sta- 50 cents or a Green Stamp. And tion, basically, where the music list is people have gotten a little blase over described by general manager Phil Lewis it. I think the main thrust of the con- as "the top 10,000." Wcco's powerful tests should be to have fun and In- signal is almost legendary among broad- volve the audience, not to give away casters. According to Mr. Lewis, the sta- a lot of money." tion has a larger audience during the day than the three television stations com- "Biggie" Nevins of WIOD Miami: Program bined. " We're like God, we're all inclu- "There are all kinds of things you can sive," chuckles Val Linder, wcco's pro- do in MOR radio, some things from the gram director. past, some for the future, that you can't Director of Garfield Clark, station manager of do in a speoialized format. I think MOR KSTP: "Programers generally think about is extremely exciting for that reason and fitting a station in the spectrum of all very much alive. But people have to keep other stations. In other words, they will pumping life into it. If not, well, it's just theYear go into a market and look at what the going to die." competition is doing. They'll try to find Chuck Southcott of icon.: "Everyone Chuck Southcott, of KGIL in the an open format and try to fit their station wants his own private radio station. That San Fernando Valley of Los Angeles, in that opening. I don't think that's smart seems to be what radio has been and named by the Gavin National Conven- business. Smart business is when you de- continues to be, private to a listener. tion as radio's top middle of the cide what age -sex group you want and Compare it to a television network. No- road program director. then build your programing around that body in their right mind is going to say And why not! Southcott pro- group, irrespective of what the other sta- 'I love to watch CBS or NBC.' Nobody grams KGIL, the station that tions in town are doing. Program your would make that statement. But they will presents Sweet Dick Whittington, the man station based on people rather than on say: 'Love that KHJ,' or KMPC or KGIL. other formats." Why? Because there's that one -to -one Newsweek says has singlehandedly "A rating book is a marketing tool, thing working there. Of course, special- revitalized Los Angeles radio. And it is not a programing tool," Bob Mounty ized formats take away some audience, Tom Brown, the man the Los Angeles emphasizes. "To use New York as an but you have to hope that some people Times calls the Best New Personality example because everybody tries to know will just be finding you as others begin in L.A. radio. what's going there, to assume that only to leave. Actually, you can just say that KGIL, where Laugh In's Lilly collar, people listen to WABC is blue- young personality MOR's specialty." Tomlin was a guest disc jockey for a is specious. And to assume that only doc- "Middle - George Duncan of WNEW: weekend. And where famed U -2 tors and lawyers listen to wRFM is equally of- the -road radio occupies a unique posi- spy pilot Francis Gary Powers was nonsense. There are the same people who tion in the over-all radio offering. I don't listen to both. So the argument that if believe these fellows that will tell you added to our Skywatch to spy down you want 18- to -34's you've got to hit the that all the music will eventually be on on freeway traffic. rocker is all wrong. You've got to design FM and all the talk on AM. I believe KGIL, with two aircraft and five a format based on the people and their MOR as a mixture of services, informa- mobile newsliners covering the life styles, and not just their age and tion and talk blended with music, will re- local news scene. sex." main unique. There is a reason for MOR KGIL, with programming as "The days of dominance are gone," radio. In the future you may only see one crisp and creative as today's radio time of the MOR's in a market just like Allan Hotlen believes. "The or two given should be. And with 20 and 30 shares, except for a very few there are one or two top 40's or one or Chuck Southcott, winner of radio's highest honor. instances, is no more. And we have to two all -news operations. But MOR can adjust to that fact. Advertisers are find- put together dimensions on a radio sta- It's all typical of the excellence ing it a lot more desirable to sell some- tion that other stations just cannot dupli- in programming on all the stations of thing to 20% of a smaller audience than cate." the Buckley Broadcasting Corporation. to 10% of a larger one." "Everybody likes steak and chicken," Many programers are facing the prob- Elmo Ellis, general manager of wsa lem that has been caused by the pro- Atlanta, says simply. "And for that rea- liferation of specialized formats - all - son, I think you can put together a radio news, all- music -more and more. Despite station with some universality of appeal." KGIL1260 the relative loyalties of an adult audience, But the markets in which that statement San Fernando Valley /Los Angeles "button- punching" is more of a reality holds true are fewer and fewer, and as Allan Hotlen says, "We are going to have The Buckley Broadcasting Corporation: among the over-25 set than ever before. KGIL San Fernando Valley-Loa Angeles Some programers, like Pete Scott at KsFo to redefine dominance." KKHI AM & FM San Francisco KOL AM & FM Seattle and Allan Hotlen at wHN, have tried to (This special report was written by WWTC Minneapolis -St. Paul fight back by "specializing on their own Michael Shafn, assistant editor, New WDRC AM & FM Hartford / WIBG Philadelphia air." York.) Represented by PETRY RADIO SALES. INC.

Broadcasting Jun 12 1972 51 grams, including feature films, the suits Programing ask that the networks be barred from Three -time loser obtaining any interest, other than first - run right of exhibition, in television pro- Jumping the gun grams produced by others, and from on waiver request syndicating (BROADCASTING, April 17). on Despite financial pleas, FCC again Justice The commission staff had completed turns down ABC effort to obtain waiver its work on the order and presented it to for coverage of summer Olympics FCC turns down networks, puts back the commission a month before Justice rules reducing their activities acted. However, the commission did not in the programing arena ABC struck out for the third time last move forward with it until last week. week in its effort to persuade the FCC to Officials said Justice's suits had had no The FCC has denied requests of ABC and grant a waiver of the prime -time access impact on the commission's action. The rule that would enable the network to NBC and reinstated its rules barring net- order was adopted by a 5 -to -0 vote. works from the domestic syndication busi- provide three and one -half hours of ness and prohibiting them from acquiring Olympic games coverage for 10 week- financial or proprietary rights in programs ,1111tl=1 nights over a 16-day period beginning they do not produce. SAG offensive begins in late August. The rule dealing with syndication will The commission, on a 4-to -2 vote, not become effective until June 1, 1973. against TV reruns denied ABC's petition for reconsideration But the rule aimed at prohibiting the net- of its May 17 decision turning down the First item in 1974 contract talks request (BROADCASTING, May 22). A works from acquiring subsidiary rights, will be repeats unless the number feels the more general request for a waiver, one which is where the commission of them is reduced, union warns "greatest potential for anticompetitive that covered the entire 16 -day period, Aug. 1. was denied last October (BROADCASTING, evil exists," becomes effective The Screen Actors Guild has served no- 1970, along Oct. 11, 1971) . The rules were adopted in tice on television producers that unless a with the prime -time access rule, which The commission action on Wednesday limitation is placed on network TV re- came in the face of biting criticism from prohibits top -50- market stations from the of network runs, actors are going to demand Chairman Dean Burch. "In the present taking more than three hours equivalent of their original salary every The case . I believe we are witnessing programing in prime time nightly. time their performances are repeated on commission stayed the rules-the finan- regulation gone mad -literal application television. of the rule simply for the sake of literal cial- interest rule, though, only as it ap- of intended for ex- The contracts evaluation committee application," he said in a statement dis- plied to programs not the guild, in a statement (cleared by hibition on a network-after ABC, CBS senting to the May 17 order. judicial SAG's board of directors) to a general Chairman Burch, who had opposed and NBC, among others, sought meeting held June 4 in Hol- Court of Ap- membership adoption of the rule, which bars top -50- review. And after the U.S. lywood, said that unless "an end is peals in New York upheld the package of market stations from taking more than 1971, brought to the continuing policy of in- three hours of prime-time programing prime -time access rules, on May 3, tolerable greed in the matter of reruns ABC and NBC asked the commission to from a network nightly, noted that he de- . the guild's firm and primary goals at has voted against previous waiver re- continue the stay. CBS by then had negotiations will be a and syndi- the next [contract] quests. cided to get out of the CATV strict and effective limitation on the num- cation businesses by spinning -off its in- But, he saw a difference in the ABC ber of reruns permitted on network TV case. During late August, when the games terests in those activities. in prime time and /or 100% of original The commission, in denying the ABC will be held in Munich, Germany, "prime the kind of salary every time actors' performances hours will be filled with repeats and 're- and NBC petitions, made are repeated on the TV screen." A new arguments it made in adopting the rules runs of reruns,' " he said. And while the to SAG contract is to be negotiated in 1974. commission has repeatedly waived the in the first place -that the ability Also at the meeting, petitions were cir- make network time available gives the rule for such " 'public interest' offerings in deal- culated that ask the FCC to restrict re- as Miss America," he said, it has held networks "tremendous leverage" runs in prime -time television to 25% of ing with program suppliers. in the ABC case that the rule must be the total allotted prime -time hours each preserved The commission said it is unrealistic year. -"despite the fact that the concerning Earlier, SAG had joined the Holly- Olympic games are indeed something to assume that negotiations wood AFL Film Council and the Writers syndication rights or profit shares in a special." not in- Guild of America, West, in an effort to In seeking reconsideration, ABC said particular program, even one halt what the three labor organizations tended for network exhibition, could not devaluation of the dollar had added $1.9 whether consider to be a proliferation of reruns million to the million it had bid be influenced by the question of on network TV. A coordinated campaign $13.5 the seller wants to offer at another time a for coverage of the games and that the is planned under the slogan, "stop reruns "major program for network showing. The com- and loss" it expects to incur even if the May save TV original programing." permitted to broadcast three and one mon network practice before an- -half said, was John Gavin, president of SAG, hours nightly will be increased by $1.1 1970 decision, the commission nounced at the membership meeting that to acquire subsidiary rights or interests in million if the coverage is limited to exhibition. an advisory council of actors has been three hours. programs taken for network as chair- the potential established with Raymond Burr The commission said it was sympathet- The commission also said man. The advisory council, among other for "abuse" on the part of the networks ic to the network's financial problems, field. responsibilities, is to assist in government but said this "cannot be permitted to exists in the domestic syndication lobbying. It said the networks could use their outweigh the public interest in preserving strong relationship with affiliates to sell the rule and its protection against net- them nonnetwork material. In addition, work impingement into early evening it said, there is the possibility of a con- White elephant prime hours." flict of interest, with networks selling net- The commission last week also turned work programs to affiliates and nonnet- The Canadian Broadcasting Corp. has down a request for waiver of the prime - work programs to stations competing decided to abandon its costly Whiteoaks time access rule filed by Campbell Soup with the affiliates. of labia series after an investment of Co. Campbell wants to syndicate Lassie The commission action thus achieves over $2 million. The decision to forgo for broadcast in prime time even though some of the goals the Justice Department filming of further episodes was an- it is an off -network program and, there- is seeking in the antitrust suits it filed nounced by the CBC's new president, fore, barred from prime time. Campbell against the three networks two months Laurent Picard, who cited diminished said that 12 of the 38 episodes would be ago. Besides seeking to bar them from ratings and the CBC's long -standing new. the production of any entertainment pro- union problems as major reasons. A waiver request was granted, how-

Broadcasting Jun 121972 52 ever, to NBC affiliates in the top -50 mar- kets in the mountain time zone, to enable them to carry to completion 10 Monday night major -league baseball games. The time will not count against the three-hour limit. Three other NBC stations in sec- tions of the East that do not observe day- light saving time- wwa -Tv Detroit and WOOD-TV Grand Rapids, both Michigan, and WRTV(TV) Indianapolis -were grant- ed the same authorization. The commission said that NBC had scheduled the games at 8 p.m. EDT, and that the waiver is appropriate because the problem of exceeding the three -hour limit is not likely to occur often.

Even grander. Opryland USA, the new $28- million entertainment complex, was dedi- cated at ceremonies in Nashville late last month. The 110 -acre park is designed to House bill would represent "The Home of American Music," through different "towns" representing five major currents of American music- western, folk, country, jazz and blues, and con- give the FCC temporary. The complex includes amusement areas and animal reserves. Present for the dedication were (I to r): Sam Fleming, president of NLT Corp., which owns the Grand reins for networks Old Opry and Opryland; Irving Waugh, president of WSM Inc., an NLT subsidiary and -TV; Murphy draws up legislation designed licensee of WSM-AM- FM Tennessee Governor Winfield Dunn; entertainer Tennessee Ernie Ford; William C. Weaver Jr., president of National Life and Accident Insurance bring ABC, NBC, CBS, groups to lesser Co., an NLT subsidiary; G. Daniel Brooks, chairman of WSM, National Life and the under jurisdiction of commission NLT Corp., and Mike Downs, Opryland's general manager. Future plans for the Opry- land development include a convention center and a 4,340 -seat Opry House. Representative John Murphy (D -N.Y.) last week translated his dissatisfaction and prescribe different rules for each. of prime -time programing. "I am against with efforts to eliminate televised vio- could issue cease and the The commission such drastic action," he said. lence into legislation empowering desist orders against the networks and Mr. Murphy, who testified earlier this FCC to regulate TV and radio networks. levy fines for violations at the rate of year at the Senate Communications Sub- The bill, introduced last Thursday $10,000 per day of violation, up to a committee hearing on TV violence (June 8), is aimed at ABC, CBS and maximum of $500,000. (BROADCASTING, March 27), accused the NBC, but amends the Communications In a statement prepared for delivery in networks of providing "a steady diet of Act to define a "network" as "any person the House, Mr. Murphy emphasized that violence, brutality and sadism ... to the engaged in the business of supplying the measure "will give the FCC no con- detriment of the nation's youth." more than 10 hours of programing per trol over the content of network pro- A bill somewhat similar to the Mur- week to five or more stations by means grams. The bill will permit the FCC to phy proposal was introduced Jan. 22, of the interconnection facilities of a car- bring about a better balance in the pro- 1971, by Representative John Dingell rier." gram offerings of station licensees. But (D- Mich.) . The measure gives the commission this is not interference with free speech; That measure (H.R. 660) would also general authority to issue rules prohibit- it is simply an extension of the authority give the FCC authority over the TV net- ing network practices that "may have the the FCC has now to consider the pro- works and is designed to enable affiliates effect of substantially lessening competi- gram balance being promised when the to obtain "balanced programing." tion with respect to the supplying of pro- FCC chooses between competing appli- Networks could not restrict affiliates' grams to broadcast stations, or to assure cants for a station license, or to compare agreements to obtain programing from that [network practices] shall not adverse- a station's promises and performance other networks. Other provisions limit ly affect the duty or ability of broadcast when the FCC passes upon an applica- affiliation contracts to two years; prohibit licensees to operate their stations in the tion for the renewal of a station license." TV networks from discriminatory prac- public interest...." Mr. Murphy criticized broadcasters, tices when choosing affiliates; prohibit Specifically, the bill gives the FCC the surgeon general and the Senate Com- networks from having any interest in TV power to oversee contracts between net- munications Subcommittee for their lack programs; enable affiliates to carry, ex- works and affiliates, to specify the extent of concrete action in reducing violence cept for news, network programs at any to which the network will make a pro- on TV. time of day; require networks to make gram available for purchase by a licensee And, he opposed the Justice Depart- programs available to the maximum num- in competition with a licensee to whom ment's antitrust actions against the net- ber of stations; prohibit networks from the program was previously offered, and works to divest them of their production influencing affiliates' rates; enable affili- specify the extent to which a licensee ates to carry local sporting events, and may option its time to a network. extend the fairness doctrine to the net- The FCC would also be empowered Redhead returns. Veteran TV -radio works. Maximum penalties are $10,000 to dictate the extent of a network's finan- personality Arthur Godfrey, who re- for stations and $50,000 for networks. cial interest in the programs it supplies, tired from CBS recently after a 37- the maximum weekly duration of the year association, Is available for local programs that a network furnishes to a sponsorship on the daily five -minute Nestle sweetens ETV licensee, the number of stations in which radio series being produced and dis- kitty a network may have financial interest, tributed by Horizons Communications WNET(TV) Newark, N.J. -New York re- and the extent to which a network may Corp., New York. The series Is set to ported last week that the Chocolate Divi- represent a station in the sale of time for start on June 26, and will feature Mr. sion of the Nestle Co. has offered to con- nonnetwork programs. Godfrey in discussions of subjects tribute one dollar for each two dollars Further, the FCC could classify net- In which he is interested. Horizons is contributed by the general public to keep works as to type of broadcast service in- a group TV -radio station owner and repeats of Sesame Street and The Elec- volved, number and types of programs program producer -distributor. The tric Company on the air this summer. supplied, number of licensees served and company also syndicates radio pro- The station needs $37,000 to keep the the size and character of the area served grams starring Chet Huntley and Tom reruns on. Early mail response to the ap- by the licensee carrying the programs, Haggai. peal was said to be "heavy."

Broadcasting Jun 12 1972 53 in the past, and concluded that it would that has already indicated where its Broadcast Journalism® "constitute too narrow a view of the sympathies lie. statute" to hold that the changes cost the CBS Vice Chairman Frank Stanton, programs their exempt status. however, cited "the whole hurried, pre- So whose ruling The court, however, held that Repre- posterous series of events" as underscor- sentative Chisholm has "a reasonably ing "the need for wiping Section 315 off on Section 315 good chance of demonstrating on the the books once and for all." merits that the programs in question were Dr. Stanton, who has long made repeal is to be believed? more akin to debates than to news inter- of the equal -time law one of his chief views." But its basis for that belief had legislative objectives, said "the fact that Precisely opposite opinions little to do with format changes. Rather, the FCC ... unanimously held that the by FCC and appellate court the court pointed to "the apparent con- Face the Nation Humphrey -McGovern put Mrs. Chisholm on the air certed effort by the three networks in joint appearance was exempt from Section but leave main issue dangling promoting and scheduling the three pro- 315, while a few hours later the court of grams within an eight -day period imme- appeals unanimously held precisely the op- Representative Shirley Chisholm (D- diately prior to the California primary." posite, demonstrates the uncertainties un- N.Y.) won her battle for equal time on It said that "the carefully scenarioed der which the broadcaster must live in ABC and CBS in advance of the Cali- network series of three encounters be- this vital area of providing political in- fornia presidential primary (BROADCAST - tween the two leading contenders has formation to the American voter. This txO, June 5), but the FCC last week was been widely recognized for what, on this ridiculous confusion and uncertainty will considering whether to renew the fight in admittedly sparse record, the series ap- force the broadcasters to limit their ef- hopes of winning the war. pears to us now- debates, though filtered forts to inform the people." The U.S. Court of Appeals in Wash- through the somewhat altered format of House Communications Subcommittee ington, in ordering the commission to pre -existing news -interview programs." Chairman Torbert H. Macdonald is said direct the two networks to afford Mrs. The networks gave no indication last to feel that the court's decision is "ri- Chisholm equal time, granted only her week of an interest in continuing the diculous," possibly even "illegal." But motion for "interim relief." It did not, fight. CBS officials said they had reached Senator John O. Pastore (D- R.I.), chair- in the hurriedly drafted order it issued no decision; a source at ABC said he was man of the Senate Communications Sub- on Friday, June 2, pass on the merits of "doubtful" his network would want to committee, had no comment. And the her appeal from a commission order press the case to a decision on the merits. only action on the Hill regarding Section issued earlier that day and denying her Various broadcast -industry lawyers ap- 315 involves a narrow bill that would request for equal time. peared to feel it might be better to let the repeal the section only as it applies to The distinction may seem academic, "interim- relief" decision stand than to risk presidential and vice -presidential candi- since she achieved her goal. Technically, losing the case on the merits in a court dates in general elections; primary races however, her appeal is still pending, and would not be affected (see page 56). there is a possibility -a good one, in the The hurried series of events did not view of some commission lawyers-that end with the court's decision early Friday the commission would win if the case evening (June 2). On Saturday, with were pressed to a decision on the merits. commission staffers working in their of- Representative Chisholm's attorney, fices or at home and contacting commis- Thomas Asher, has indicated his client sioners by telephone, the commission is prepared to pursue the appeal -and adopted an order implementing the not simply dismiss it -if the commission court's decision. The vote was 5 to 1, with is interested in continuing. The commis- Commissioner Robert T. Bartley dissent- sion last week, however, had not had a ing; he felt the commission should have chance to focus on the matter, and there sought immediate Supreme Court review. was no indication when a decision would (Commissioner Nicholas Johnson could be made. not be reached.) A principal question to be considered Later that day, the commission, operat- -besides the chance of winning -is the ing in the same fashion, denied a wired degree of precedential value the June 2 request from Los Angeles Mayor Sam decision will have; in granting interim Yorty for inclusion in the order applying relief, the court considered only such to Representative Chisholm. The vote factors as the harm that would be done again was 5 to 1, this time with Commis- the parties involved and the public if it sioner Robert E. Lee the dissenter. Mayor did or did not grant relief. Yorty's equal -time complaint against CBS At issue in the case is whether pro- had been turned down by the commission grams that the three networks had in the same decision in which it reject- scheduled between May 28 and June 4 ed Representative Chisholm's complaint. featuring the front-runners in the Cali- However, the court did not pass on the fornia primary, Senators George McGov- Yorty aspect of the case in its order, and ern (D -S.D.) and Hubert H. Humphrey the commission, in its Saturday ruling, (D- Minn.), fell within the category of pointed out that since the court's order bona fide news -interview programs that only afforded Mrs. Chisholm interim re- are exempt from the equal -time require- West coast mob scene. This shot was taken lief, it did not cover the Los Angeles ment. Mrs. Chisholm withdrew a com- in ABC -TV's Hollywood studios before the mayor. plaint against NBC after she accepted an enlarged "debate" among Democratic pres- Mayor Yorty, on May 26, had sought offer, made several times previously, to idential candidates on that network's Is- -and failed to get -an order from the be interviewed on the Today show, on sues and Answers. ABC News correspond- federal district court in Los Angeles forc- Monday, June 5. ent Bill Matney is shaking hands with Los ing the three networks to include him in In each case -CBS's Face the Nation, Angeles Mayor Sam Yorty. At left: special their McGovern- Humphrey programs. On NBC's Meet the Press and ABC's Issues correspondent Frank Reynolds. Seated: Friday (June 2) and again on Monday, and Answers -the network expanded the Gen. Taylor Hardin, who represented Gov- the day before the primary, he went into program from 30 minutes to an hour and ernor George Wallace, and Senator George the U.S. Court of Appeals in San Fran- aired it at a time different from normal McGovern. Standing behind Mr. Yorty: pro- cisco seeking an order that would require to catch a larger audience. The commis- ducer Peggy Whedon. Congresswoman the networks to give him equal time, but sion, however, noted that the networks Shirley Chisholm, whose court appeal re- was turned down each time on procedural had made similar changes in the pro- sulted in the widened debate, appeared grounds. grams' length and time of presentation from New York. Even before the mayor's lawyer, Melvin

Broadcasting Jun 121972 54 Belli, finished his argument on Monday, the networks had complied with the order of the appeals court in Washington -and then some. Not only did Repre- sentative Chisholm appear, along with Senators McGovern and Humphrey, on ABC's special edition of Issues and Answers on Sunday night (June 4), but so did Mayor Yorty and General Taylor Hardin, representing Alabama Governor George Wallace, who was a write -in candidate on the primary ballot. Mrs. Chisholm participated from a studio in New York. CBS, whose special edition of Face the Nation featuring the two leading candi- dates had been aired on May 28, gave Mrs. Chisholm a half -hour, starting at 6:30 p.m. the same day -but did not furnish any questioners; she brought her own - Mary Breasted, of the Village Voice; Joel Dreyfus, of the New York Picking up steam. Broadcast coverage of the 1972 election campaign moved into second Post, and Dick Pollak, editor of (More), gear last week with reporting of the California primary. This was the scene in NBC's a journalism review-along with Nat West Coast election headquarters Tuesday night. Hentoff, author and New Yorker staff writer, who served as moderator for the "We knew in San Francisco that even program. though the polls closed at 8 o'clock Not only did Mrs. Chisholm show up An ad- libbed [PDT], the law provides that anybody in on NBC's Today show Monday morning line when the polls close should be -for an interview that lasted 12 minutes allowed to vote," Thomas Quinn, assist- and two seconds, by an NBC count - evening of ant to Secretary of State Brown, told Mayor Yorty did too. Both also appeared BROADCASTING. "It was our feeling and in 15- minute segments of the network's belief that it was going to take about two Comment show, broadcast on the previ- California hours in San Francisco after the polls ous evening. closed before everybody completed cast- Mayor Yorty's appearance on the To- coverage ing their ballots. It was also our feeling day show had nothing to do with the that people waiting in those lines, by court case, according to NBC sources. Court -imposed delay in vote count hearing projections, might either leave They said his appearance, in a different for that state's crucial primary the line or it might affect their vote." segment from the one featuring Mrs. sends network newsmen scrambling Mr. Quinn indicated that his office was Chisholm, had been prescheduled in con- for ways to fill big chunk of time hoping to head off a problem that first nection with Today's practice of visiting manifest itself in the gubernatorial elec- states in which primaries are to be held Television's big event in the series of tion in California in 1966 when the polls and interviewing candidates on their home 1972 presidential primary elections-the in San Francisco were kept open an hour grounds. pivotal California contest -was compli- later than in other parts of the state and The network invited the mayor to ap- cated first by a state request that the a number of voters later complained that pear on Comment after he insisted in a networks withhold projections of winners they already were hearing projections via telegram that the appeals court's Chis- until balloting was completed and then by television that Ronald Reagan had de- holm decision applied to him. NBC re- a surprise federal court order that had feated Edmund (Pat) Brown Sr. (the jected the argument but told him that the effect of delaying the vote count for current secretary of state's father) be- since it had already scheduled Mrs. Chis- three hours. Even though the two cir- fore they had an opportunity to cast their holm for half of the Comment program cumstances apparently were not related, ballots. In direct response to that situ- it would permit him to occupy the re- the court order succeeded in accomplish- ation, the California state legislature, in mainder, on condition he give up any ing what the state request sought. 1967, passed a law saying that returns claim that he was entitled to the time - NBC -TV did not project South Dakota couldn't be counted anywhere until all a condition he accepted. Senator George McGovern as winner of polls were closed. It was this law that was Of the three networks, then, only CBS the state's 271 delegates until 2:23 a.m., to snarl the vote count on June 6. refused to grant the mayor time. EDT (23 minutes after the polls closed But first, William Sheehan, vice presi- For a time, there was the possibility in California), on Wednesday, June 7. dent and director of television news for of a fourth network confrontation. Dur- ABC -TV projected the winner at 2:25 ABC News, in responding to Secretary ing the Issues and Answers program, Sen- a.m. and CBS -TV at 3:25 a.m. The delay of State Brown's request concerning pro- ator Humphrey complained that the in the vote count kept NBC -TV on the air jections, said that in keeping with long- crowd of guests prevented a real con- until 3:13 a.m., EDT, and CBS -TV tele- standing network policy to withhold pro- frontation between him and Senator Mc- casting until 3:37 a.m. ABC-TV's net- jections until poll -closing time had pass- Govern, and proposed that the two of work news was only on the air from 12- ed, "we will avoid projections ... until them split the cost of air time for a de- 12:30 a.m., EDT. the process of balloting in San Francisco bate-on the theory that their purchase The complicating maneuvers began has been completed." of time would avoid any further equal - the day before the June 6 primary when NBC News President Reuven Frank, time problems. California Secretary of State Edmund however, told Mr. Brown that while the Senator McGovern at first indicated G. Brown Jr. sent telegrams to the three reason for his concern about projections he would cooperate. But later, he ex- commercial television networks asking was understood and respected, "the dis- pressed concern over exceeding a previ- that they refrain from projecting the re- advantages you see in broadcasting pro- ously agreed -upon campaign spending sults of the primary election until the jections are so conjectural, as compared limit of $460,000 (BROADCASTING, June balloting was completed. Because of com- with the substantial interest in such pro- 5). He also remembered a previous com- plex voting procedures and extensive jections of the national viewing audience, mitment to visit New Mexico where he local ballot listings in the San Francisco that the balance of public interest is clear- was running in another primary. As a re- area, it was anticipated that voting in ly in favor of broadcasting the projec- sult, the voters were spared the fourth that city could be slowed by as much as tions." Though "respectfully" declining confrontation. two hours. Mr. Brown's request, Mr. Frank assured

Broadcasting Jun 12 1972 55 him that projections would not be broad- reporter, with David Brinkley presenting man Torbert H. Macdonald (D- Mass.), cast until after 8 p.m. California time - evaluations. Additional coverage of the who introduced the bill two months ago what was to have been the legal closing California primary election results was (BROADCASTING, April 17). time of the polls -and would be based provided in the June 7 edition of the An identical bill cleared the Senate on returns already released by election Today show, which originated from NBC in March (BROADCASTING, March 27), officials. (No response was received from Burbank, and going on the air as it did but the House measure is still in the Corn - CBS-TV.) at 4 a.m., live to the East Coast, very munications Subcommittee awaiting an The controversy was made academic nearly conflicted with the network's spe- indication from Mr. Staggers that he by a federal judge who on election day, cial election coverage. wants it reported to the parent Commerce in response to a citizen -group petition, CBS -TV presented its initial special Committee. ordered the polls in San Francisco to be report at 8:30 p.m. PDT. It was a five- One broadcast industry representative kept open to 11 p.m., PDT, three hours minute broadcast reporting the delay in expressed some hope last week that the past the normal closing time, to assure counting the vote. The network's cover- "log jam" on the bill will be broken in that all eligible voters would have an age resumed at 10:13 p.m. PDT and the next two weeks. But he said he opportunity to cast ballots. (The problem continued through 12:37 a.m. In all, CBS thought that the House leadership is, for in San Francisco was a long and involved was on the air two hours and 29 minutes. the time being, willing to wait for Mr. slate of issues and candidates requiring Walter Cronkite anchored the cover- Staggers to change his mind. use of two voting machines to complete age from Los Angeles. Author Theodore The broadcast spokesman also pointed a single ballot.) The judge's order de- H. White and news correspondent David out that the appeals court decision grant- layed, until the San Francisco polls Schoumacher provided analysis of the ing free prime -time to Representative closed, any tabulations of results in Cali- returns. Also reporting were correspond- Shirley Chisholm (D -N.Y.) on CBS and fornia's primary election. ents Mike Wallace from Houston and ABC (see page 54) puts broadcast jour- The secretary of state's office was noti- Bruce Morton in Los Angeles and re- nalists "in even more of a strait jacket" fied of the court decision extending the porter Michele Clark, also from Los An- in providing free time to major presi- polling time at about 5:30 p.m., Califor- geles. Coverage also was including on the dential candidates. nia time. Many election officials around CBS Morning News, anchored in Los the state, at the local level, apparently Angeles by John Hart. didn't know about the court decision. ABC network news was on the air FCC asked to back Through inadvertence or improper under- from 9 -9:30 p.m. PDT. The network standing of the law, some registrars of projected the winner at 11:25 p.m., feed- Ashbrook equal -time plea voting offices began releasing tabulations ing information to local stations that indi- Ohio presidential hopeful turns of votes soon after all the polls but those cated Senator McGovern would win by a to commission after networks refuse in San Francisco closed at 8 p.m. PDT. 5% margin. The senator's actual margin time to answer Nixon busing address For the networks -ready to go, pre- of victory, with 99% of the votes count- emptions scheduled, but with little useful ed in the state, was a 45 -to-40 percentage The presidential campaign committee of information to supply to viewers-it was lead over Senator Humphrey. Representative John Ashbrook (R -Ohio) fortunate that some votes did slip ABC's half -hour special report was has asked the FCC to make the three through. Yet it was just a trickle -just anchored by Howard K. Smith in New networks give their candidate equal time 1% of the state total at 8:30 p.m., mere- York and Harry Reasoner in Los An- to answer President Nixon's March 10 ly 4% at 9:30 p.m. geles. Also participating in the program televised address on school busing. The secretary of state's office, after were correspondents Sam Donaldson, Bill Two months ago the Ashbrook for conferring at length with the California Matney and Steve Bell. President Committee sent letters to ABC, attorney general about the interpretation Actually, perhaps the longest sustained CBS, and NBC, contending Mr. Nixon's of the law, began notifying every county coverage of the California primary was address was political in nature and asking voting office in the state, ordering them provided by KNBC(Tv) Los Angeles. The for a half hour of free prime time to to cease counting votes and not to resume local station was on the air from 7:30 present Mr. Ashbrook's case that a con- until 11 p.m. While the networks were p.m. to 1:30 a.m. (including cutaways stitutional amendment rather than legis- not in a panic, they were hard -pressed to the network) with election returns. lation is the best and quickest way to end to come up with meaningful information. According to the station, A. C. Nielsen forced busing (BROADCASTING, April 10). At NBC -TV, for example, well -laid plans overnight ratings gave KNBC an average The networks denied that request, as- for live coverage of election returns had per quarter hour rating of 13.3 over the serting that the telecast was coverage of a to be constantly revamped. 24 quarter hours of election coverage. news event and hence exempt from the Originally NBC was to present a 90- Coverage on the networks also in- equal opportunities requirement of Sec- minute special pre -empting The Tonight cluded the results in the primaries in tion 315 of the Communications Act. Show Starring Johnny Carson in the East, New Jersey, South Dakota and New "The position taken by the networks going on 8:30 -10 p.m. PDT. But the cry Mexico. with respect to that broadcast is com- went up in NBC -TV's West Coast studios pletely unwarranted by Section 315," in Burbank that "we may not have any- said Pat Korten, news secretary of the thing to put on." Sec. 315 repeal move Ashbrook committee, in a letter to the A contingency plan was set up with an FCC dated June 1. "If the networks' 8:30 -9 p.m. live election special report, hinges on Staggers position were sanctioned, an incumbent followed by the Nichols series from 9 to Macdonald bill stalled despite President would be afforded precisely the 10, a five -minute election report from 10 conference of Democratic chiefs sort of advantage over his opponents in to 10:05, followed by Action Playhouse primary and general elections, under the until 11, when election coverage would House Democratic leaders met last week guise of creating 'newsworthy' events, take over until conclusion. But as the in an attempt to map strategy on a bill to that Section 315 is designed to preclude." confusion over the delayed vote count repeal Section 315 of the Communica- Mr. Korten pointed out that the last mounted, NBC finally wound up with a tions Act for presidential and vice-presi- sentence of Section 315 states that ex- half -hour special report from 8:30 to 9, dential candidates in the general election. emptions from the section do not relieve an election bulletin at 9:30 (interrupting But their efforts to persuade Commerce broadcasters, in presenting news programs, the Nichols program with the announce- Committee Chairman Harley O. Stag- "from the obligation . to operate in ment that a survey of selected precincts gers (D -W. Va.) to act on the measure the public interest and to afford reason- showed Senators Humphrey and McGov- have thus far been unsuccessful. able opportunity for the discussion of ern "quite close," in some cases separated Said to be included in the meeting last conflicting views on issues of public im- by only 1% ), and straight election cover- Wednesday (June 7) were Speaker Carl portance." age from 10 p.m. to 12:13 a.m. PDT. The Albert (Okla.), Majority Leader Hale This obligation, Mr. Korten said, has network's total time on the air with elec- Boggs (La.), Majority Whip Thomas P. not been met "in this instance, or in the tion coverage was two hours and 48 min- O'Neill Jr. (Mass.), Mr. Staggers and literally scandalous general blackout that utes. John Chancellor was the principal Communications Subcommittee Chair- the networks have imposed upon Con-

Broadcasting Jun 12 1972 56 gressman Ashbrook since the announce. replied sharply in a letter to Mr. Press- lated, he said, and some is necessary,1 ment of his presidential candidacy over man, saying NBC News "is still com- "but that must not be allowed to serve five months ago." mitted to the 'hard news coverage' and as an excuse for regulating freedom o4 The Ashbrook committee asked the 'profound investigative reporting' that you speech." commission to issue a ruling stating that cite in your letter. The latitude we gave the equal -time requirements of Section you-including your own program, your 315 apply to the March 16 telecast, and own staff and (forgive me) your own that the networks' fairness obligations chauffeur -attests to that commitment. Lower sees virtues extend to both the presidential broadcast Because we share your belief that investi- in fairness doctrine and to coverage of the Ashbrook cama gative reporting is vital to television jour- paign. nalism, we hoped to see more of it from However, ABC News head warns you than we did." against outside judgments; cites In announcing the appointment last surveys as proof of impartiality Wednesday (June Summit retrospective 7), Lawrence P. The FCC's fairness doctrine Fraiberg, vice and general is "not Returning newsmen remember president particularly onerous news burden" an how Poles turned off coverage manager of WNEW -TV, called Mr. Press- man "a reporter's certainly does not require broadcasts, when Nixon got lost in crowd reporter" who repre- newsmen to produce "toothless program' sents "the kind of journalism we are in- ing," Elmer W. Lower, president of AB U.S. terested in." correspondents who traveled with News, told the anniversary convention o the President to the Moscow summit fell the International Press Institute, meetin to comparing notes last week and agreed in Munich, Germany, last Tuesday (Jund that one bit of local television coverage 6). during the trip was unique. Wasilewski decries "We do not shy from controversy be= In Warsaw on June 1 the President cause it," is gave his Red Lion philosophy of he said. "Controversy the secret- service agents palpitations stuff of the social process, and journalis and befuddled the Polish television crews NAB head says Supreme Court must are duty -bound to report it, and to repo who were covering ceremonies at the it fairly. We tomb of Poland's unknown soldier when alter its thinking, fears erosion journalists, by our choice o of radio -TV by advocacy journalism profession, have a commitment to fairy he disappeared into a huge and enthusi- ness." astic crowd. While the President was out of sight, the Polish cameraman, using a Vincent T. Wasilewski, president of the But, Mr. Lower continued, "most portable live camera, turned his lens to- National Association of Broadcasters, assuredly, the fairness doctrine does no ward the sky. The Polish commentator maintains that broadcasting's First mean that the government, whether th simply quit talking. Both resumed their Amendment troubles stem from the U.S. FCC, Congress or the courts, has th work when the President was reclaimed Supreme Court. right to substitute its editorial judgmen from the crowd. Addressing the Missouri Broadcasters for that of the broadcaster . . . U.S. network news producers praised Association last week, he said that the "There is nothing wrong with fairness the cooperation they received from the Supreme Court was wrong in the Red There is a great deal wrong with intimi Polish broadcast system. They rated it Lion decision in 1969, when it held that dation of broadcasters under the guis better than the service provided by the differences in the news media justify dif- of 'enforcing' fairness. The broadcas Russians. ferences in application of the First press should not be made into a commo Poland's television system is modeled Amendment standard. carrier for others' ideas. Thus far it h after Russia's, with one national channel "I believe [this thinking] is a disaster not been, and thus far, I think, our sur originating in Warsaw and local services for the nation's principal news media. I veys have shown we've lived up to ou in eight major cities. The country claims believe it, too, must be changed," he said, obligation to be fair while producing 4.5- million television sets, of which per - after noting that the Supreme Court has strong, valid editorial product." haps 30,000 are color. Set owners are changed its mind on a number of issues The surveys he mentioned were par charged a fee of $13 a month. over the years -slavery, income taxes, of a continuing series commissioned b Polish program services operates on separate but equal facilities for the races. ABC News to evaluate the content of i both channels from 4 to 11 p.m. Mon - A second problem for broadcasters is evening newscasts. The first study, fo day-Friday and 9 a.m. to midnight on intimidation, the NAB president said, 1969, drew skeptical reaction at that tim4 weekends. particularly in election years. And, he from some critics of TV news becaus added, it is bipartisan. the man who supervised it, Dr. Irvin After citing recent criticisms of broad- E. Fang, associate professor of journal A newsman's parting casting (from J. Patrick Gray III, now ism and mass communication at the Uni Federal Bureau of Investigation director; versity of Minnesota, had once worke is not sweet sorrow from Patrick J. Buchanan, presidential for the ABC News election unit. Sin Pressman switches to WNEW -TV; speech writer; from Senator Robert Dole then, Dr. Fang has been joined in th critical resignation letter draws [R-Kan.], chairman of the Republican surveys by Professor Leslie Moeller o equally sharp reply from Frank National Committee; from Senator Rob- the University of Iowa School of Journal ert Byrd [D -W. Va.], and most recently ism, and Dr. William Baxter, associat4 Gabe Pressman, reporter for WNBC -TV from Clark MacGregor, presidential con- dean of the University of Georgia School New York for more than 17 years, has gressional liaison aide, who charged ad- Journalism. Neither of them, Mr: resigned to join Metromedia Inc.,'s vocacy journalism). Mr. Wasilewski casti- Lower noted, had worked for ABC Newl WNEW -TV New York, effective June 19. gated the idea of advocacy news. before. Mr. Pressman's salary at WNBC -TV was "Advocacy and journalism," he said, In 1970, 31% of the time devoted t reported to be in the $80,000 -to- $90,000- "are mutually exclusive concepts ... It news and 33% of the time spent on corn a -year range and his remuneration at certainly has no place in radio or televi- mentary were evaluated as likely to b WNEW -TV is understood to be higher. sion news -nor in any form of news." pleasing to an administration supporte In his letter of resignation to WBC- He continued: "Any extensive practice while 34% of the news and 36% of th TV, Mr. Pressman said he was certain of advocacy journalism in radio and tele- commentary were rated as likely to that he and the station management could vision would imperil the trust of our displeasing, Mr. Lower reported. In 1971 agree on salary terms. But he added that audiences, which we have built up over he said, 27% of the news was judge he was an advocate of "hard -news cov- the years and would result in a restriction pleasing, 28% displeasing, while 33% o erage" and "more profound investigative of our journalistic freedoms ..." the commentary was rated pleasing an reporting" and did not believe that NBC The place for advocacy, he said, is in 18% displeasing. Material that was no is "the best milieu for this kind of local editorials, in interviews and in discussion rated as either pleasing or displeasing to broadcast journalism." programs. an administration supporter was held td Reuven Frank, president of NBC News, Broadcasting, as critics note, is regu- be either neutral or balanced.

Broadcasting Jun 121972 57 Equipment & Engineering Technical Briefs IDC makes it easier Peak sales. International Video Corp., Sunnyvale, Calif., which makes and Founder of ad- monitoring system markets color video -tape recorders and announces simpler method cameras, reported record sales of $12.7 of getting its cues on tape million for nine -month period ended April 29. Figure represents 64% in- International Digisonics Corp., Chicago, crease over $7.8 million registered for whose visually encoded TV monitoring comparable period previous year and system is the subject of a current FCC in- reportedly 11% greater than entire quiry, last week announced an agreement previous fiscal year. with Telemet Co., Amityville, N.Y., aim- Beat the clock. Chrono -Log Corp. ed at simplifying the technical procedures has Studio of its system. introduced Chronolog TV IDC it has placed an order with Digital Clock System, which provides said precise digital time source for inserting two a video- Telemet for prototypes of time on video display in stu- tape encoder /verifier which will enable the signal for firm to place identification signals directly dios, closed -circuit TV systems, recording on electronic tape. Under the present on video tape or for on -air broadcast. Series 60,000 consists of digital clock and method, IDC said, it is to necessary one insert each video source transfer the identification signal from a /keyer for MIIM11'111®111 which time is to displayed. System film code strip to the tape itself, and to LONGIISTES on be subsequently use four video -tape ma- price is $3,200. 2583 West Chester Pike, chines and a keyer -switcher. With the Slow -speed video. Longines- Wittnauer, New Broomall, Pa. 19008. encoder /verifier, IDC said, the need for York, and Autophon, Zurich, Switzerland, Canadian sale for RCA. RCA has an- the film strip is eliminated and only two developed a new timing system utilizing nounced that Canadian government has video-tape machines are needed. television which will be used in the 1972 bought advanced RCA video equipment John Fletcher, IDC director of tech- Munich Olympics. Video Longines employs for first data acquisition facilities in- nical operations, said the decoder /veri- an Ampex video -tape recorder which tapes stalled outside U.S. to receive direct fier will cause a substantial reduction in 100 frames per second (compared to 25 TV transmissions from National Aero- the amount of time and equipment nec- frames per second for an ordinary recorder) nautics and Space Administration's earth essary for the coding process. He said it with the exact running time superimposed resources technology satellites. RCA said will also make possible a more simplified on the screen. The closed -circuit system equipment is valued at about $500,000. checking of the encoded product by sim- can then be played back instantly for judg- It will be placed at central receiver site ply playing back the master tape on the ing track, cycling and swimming events. in Prince Albert, Sask., and at Canadian machine's verifier section. Two such units will be used for the Munich Centre for Remote Sensing in Ottawa. IDC has now invested some $7 million games. in its system. The FCC inquiry, which is seeking guidelines for visual encoding, tion with Pacific & Southern Broadcast- has solicited numerous comments from ing's wwnr(AM) Hackensack, N.J., out- MCI seeks first broadcasters, production houses and ad- let. vertisers - broadcasters generally being Leonard Kahn, president of the labora- public offering opposed to the IDC system. In response tories, was reluctant to reveal details be- to broadcast criticism (they feel that the fore the application for FCC test author- Prospectus filed with SEC system is incompatible with film product) ity is filed. But he indicated that the sys- says securities' value hinges IDC has been urging advertisers to use tem basically employs the upper and on FCC microwave applicant approval tape instead of film in commercials they lower sidebands of the assigned carrier wish to be coded. frequency, putting "left -hand informa- MCI Communications Corp., Washing- tion" on one and "right -hand informa- ton, an applicant before the FCC to tion" on the other. Thus two AM sets, construct a nationwide microwave com- Bullish forecast for color one tuned slightly above and the other munications system, has announced an Industry sales of color television picture slightly below the assigned frequency, initial public stock offering of 3 million tubes are expected to reach a record high would receive the broadcast in stereo. common shares which, following the in 1972, according to John B. Farese, Mr. Kahn said a patented device pre- transactions, will represent approximately executive vice president, RCA Elec- vents distortion when a single receiver is 26% of the firm's outstanding stock. tronic Components. He said U.S. sales being used and is tuned squarely on the The offering, covered in a registration of color sets in the first quarter of the frequency. statement filed with -but not yet acted year are approximately 25% ahead of He also indicated that Kahn Labora- upon by -the Securities and Exchange the 1971 pace, and he added that "an tories, an affiliate of the Electrospace Commission, is expected to net MCI an eight- million color set year is a distinct Corp., expects later to license manufac- aggregate of $30 million. The stock will possibility." Mr. Farese estimated that turers to build stereo AM sets that can be offered at $10 per share. Blyth & Co., demand for color picture tubes in Can- receive both sideband transmissions in a New York, will underwrite the sale. ada and the U.S. will rise 20% and 50 %, single unit, eliminating the need for two In addition to its proposed microwave respectively, in 1972 over 1971. sets. system, which reportedly will involve The development came publicly to more than 600 relay stations covering light when wwn.r announced plans to test 11,600 route miles, MCI Communica- Stereo moves to AM band the system "during the last quarter of tions and its 17 carriers own 50% of this year," subject to FCC approval. Mr. MCI Lockheed Satellite Corp., one of Kahn Research plans to ask FCC Kahn said the FCC application was in eight applicants at the FCC for a do- for permission to test new system preparation and would be filed shortly. mestic communications satellite system. Kent Burkhart, president of Pacific & The company owns about 9% of MCI- A stereo AM radio transmission system Southern's radio division, said WWDJ Lockheed Satellite; the carriers, 12 of has been developed by Kahn Research would present special programing, rang- which are controlled by MCI Communi- Laboratories, Freeport, N.Y., which hopes ing from rock to semi -classical selections, cations, owns 41 %; the Lockheed Air- to test it on the air late this year, subject to appeal to a full range of listeners dur- craft Corp. owns the remaining 50 %. to FCC approval. ing the test period. Stereo, he said, "will A prospectus issued by MCI Com- The tests are to be made in conjunc- be dynamite for AM." munications in connection with the public

Broadcasting Jun 121972 58 offering emphasized that the securities in the Washington communications law firm ceedings management held its slate of question "involve a high degree of risk." of Haley, Bader and Potts. Michael H. nominees re- elected, and the dissidents' It noted that no revenues can be ex- Bader, a senior partner in that law firm, nominees were not nominated or were pected until the proposed microwave sys- is also a director. Mr. Cox holds a total not allowed to be nominated. All this tem is put into operation, and that con- of 21,000 MCI common shares. occurred over the protest of counsel for struction of the system is subject to FCC Following the public offering, MCI Mr. Garfinkle, who charged that the ac- approval. Other vital considerations, the Communications will have 11,390,019 tions were illegal and promised further firm warned, include the fact that the outstanding common shares, 74% of action to overturn them, probably in proposed system is dependent on other which will be held by the owners of the court. After the meeting the re- elected local interconnection sources, requires current outstanding stock. slate of directors met and reelected Mr. "extensive" financial underwriting (an Clancy president. estimated $90 million is needed) and is Five days earlier, in a calmer meeting, subject to restrictive bank credit. WHDH insurgents blocked the stockholders approved the sale of the MCI has reached an agreement with Boston Herald- Traveler newspaper facili- the First National Bank of Chicago and Garfinkle faction's proxies ties to the Hearst Corp. for a revised three other institutions for a credit line not recognized by management: figure of $8.64 million (BROADCASTING, of $64 million, subject to various condi- Clancy slate still in charge May 22) and changed the corporate tions. The firm also noted that it has name to WHDH Inc. Sale of the news- never paid any cash dividends on its A new court fight appeared likely for the paper was made necessary by the corn- common stock and does not contemplate Boston Herald- Traveler Corp. (now of- pany's loss of channel 5 (WHDH -Tv) last doing so "in the foreseeable future." ficially WHDH Inc.) last week after the March, according to officials. Principal officers and stockholders of management staved off, at least tempo- MCI Communications are William G. rarily, attempts by insurgent stockholders McGowan (board chairman and treas- to oust President Harold Clancy and in- WRG profits rise urer) with 17.5% of the firm's 8,390,019 stall two new directors of their own Wells, Rich, Greene, New York, reported outstanding shares, and John D. Goeken (BROADCASTING, June 5). a 19.3% gain in net income for the six (president), with 17.7 %. Mr. Goeken is The insurgents, led by Henry Garfinkle months ended April 30. Charles Moss, also president of Microwave Communica- of New York, who personally or through president, noted that increased earnings tions Inc., an associated firm. According his Manhattan News Co. holds about and revenues for the first half reflected to the prospectus, Mr. McGowan was 16% -the largest single block -of the "a constant emphasis on cost controls as paid a salary of $50,000 last year, and company's stock, showed up at the well as new business." Mr. Goeken, $51,040. They control 1,- Wednesday (June 7) stockholders meet- For the six months ended April 30: 466,550 and 1,482,049 shares, respec- ing with about 292,000 shares of proxies 1972 1971 tively. as against about 250,000 held by Mr. Earned per share 8 0.99 S 0.85 Other members of the company's board Clancy and his supporters, according to Revenues 9,204,910 7,952,886 Gross billings 61,396,750 53,945,750 of directors include Kenneth A. Cox representatives of each side. Net income 1.624,729 1,361,620 (senior vice president), former FCC But each side promptly challenged the Average shares commissioner and now an attorney with other's proxies, and in the ensuing pro- outstanding 1,643,127 1.600,916

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100 Broadcasting Jun 12 1972 59 Broadcasting Stock Index Weekly market summary of 118 stocks allied with broadcasting

Approx. Total market shares capltall- Stock Closing Closing Net change % change 1972 out zation symbol Exch. June 7 May 31 in week in week High Low (000) (000)

Broadcasting

ABC ABC N 67 7/8 72 1/4 - 4 3/8 - 6.05 76 1/4 51 1/4 7.146 485,034 ASI COMMUNICATIONS ASIC 0 2 1/4 2 1/8 + 1/8 + 5.88 5 2 1.815 49083 CAPITAL CITIES CCB N 60 3/4 63 - 2 1/4 - 3.57 64 1/4 48 69446 391,594 CBS CBS N 52 55 - 3 - 5.45 57 7/8 45 1/2 281096 1.460.992 COX COX N 43 1/8 42 1/4 + 7/8 + 2.07 49 3/4 36 1/4 5.827 251.289 FEDERATED MEDIA 0 3 3 3 7/8 2 7/8 820 2,460 GROSS TELECASTING GGG A 18 18 5/8 - 5/8 - 3.35 23 7/8 12 1/4 800 14,400 LIN LING 0 18 1/8 18 1/2 - 3/8 - 2.02 22 3/8 15 1/2 2.296 41.615 MOONEY MOON 0 10 3/4 10 7/8 - 1/8 - 1.14 10 7/8 4 250 2.687

PACIFIC E SOUTHERN PSOU 0 15 1/8 16 5/8 - 1 1/2 - 9.02 18 1/4 10 3/8 1,929 29,176 RAHALL COMMUNICATIONS RAHL 0 17 1/2 15 1/2 + 2 + 12.90 29 8 1.037 18.147 SCRIPPS -HOWARD SCRP 0 22 3/4 22 3/4 27 18 2,589 58.899 STARR $BG M 23 3/4 25 3/8 - 1 5/8 - 6.40 28 1/4 15 1/2 1,182 28.072 TAFT TFB N 51 52 1/4 - 1 1/4 - 2.39 57 1/4 41 3/4 3,845 1969095 Broadcasting with other major interests TOTAL 649078 29984.543

ADAMS -RUSSELL AAR A 5 4 7/8 + 1/8 + 2.56 8 3/4 4 3/4 1.250 6.250 AVCO AV N 15 15 3/8 - 3/8 - 2.43 20 7/8 15 11.489 172.335 BARTELL MEDIA BMC A 4 3/8 4 5/8 - 1/4 - 5.40 7 1/8 4 1/8 2.257 9,874 BOSTON HERALD -TRAVELER BHLD 0 15 16 - 1 - 6.25 30 11 589 8,835 CHRIS -CRAFT CCN N 6 5/8 6 7/8 - 1/4 - 3.63 8 3/4 5 5/8 3.980 26.367 COMBINED COMMUNICATIONS CCA A 33 1/4 33 3/8 - 1/8 - .37 42 1/2 29 5/8 3.148 104.671 COWLES COMMUNICATIONS CWL N 10 3/4 9 7/8 + 7/8 + 8.86 12 1/2 9 1/2 3.969 42.666 DUN E BRADSTREET DNB N 76 5/B 75 + 1 5/8 + 2.16 80 1/4 63 1,287 989616 FUQUA F0A N 24 24 3/8 - 3/8 - 1.53 27 7/8 20 7/8 8,120 194.880 GABLE INDUSTRIES GB1 N 30 5/8 30 1/2 + 1/8 + .40 32 1/4 24 1.872 57.330 GENERAL TIRE E RUBBER GY N 28 1/8 27 + 1 1/8 + 4.16 32 5/8 24 5/8 191483 547,959 GLOBETROTTER COMMUNICATION INC GLBTA 0 14 3/4 17 1/4 - 2 I/2 - 14.49 20 1/2 9 1/4 2.820 41x595 ISC INDUSTRIES ISC A 7 3/4 8 - 1/4 - 3.12 9 1/8 6 1.646 129756 KANSAS STATE NETWORK KSN 0 7 3/4 7 7/8 - 1/8 - 1.58 7 7/8 6 1/2 1,621 12.562 KINGSTIP INC. KIPP 0 15 1/2 22 14 1/2 1,154 17.887 LAMB COMMUNICATIONS 0 3 1/4 3 1/2 - 1/4 - 7.14 4 7/8 2 475 1,543 LEE ENTERPRISES LNT A 28 3/4 27 3/B + 1 3/8 + 5.02 30 17 1/2 3,289 94,558 LIBERTY CORP. LC N 19 18 3/4 + 1/4 + 1.33 21 5/8 17 1/2 6,753 128.307 MCGRAW HILL MHP N 18 7/8 18 5/8 + 1/4 + 1.34 20 7/8 16 1/8 239327 440,297 MEREDITH CORP. MDP N 22 1/B 23 1/2 - 1 3/8 - 5.85 30 3/4 22 1/8 2.772 61.330 METROMEDIA MET N 37 1/2 3B 1/4 - 3/4 - 1.96 38 7/8 27 1/4 5.956 223.350 MULTIMEDIA INC. 43 42 1/4 + 3/4 + 1.77 44 14 2.408 103.544 OUTLET CO. OTU N 15 3/4 16 1/2 - 3/4 - 4.54 19 3/8 14 3/4 1.335 21.026 POST CORP. POST 0 26 1/2 24 1/4 + 2 1/4 + 9.27 30 9 942 24.963 PUBLISHERS BROADCASTING CORP. PUBB 0 2 5/8 2 1/4 + 3/8 + 16.66 4 7/8 1 5/8 919 2.412 REEVES TELECOM RBT A 3 1/4 3 3/8 - 1/8 - 3.70 4 1/4 2 3/8 2,292 7,449 RIDDER PUBLICATIONS RPI N 33 1/8 33 1/8 34 1/2 26 8.324 275,732 ROLLINS ROL N 37 3/4 37 7/8 - 1/B - .33 38 3/8 33 12.131 457.945 RUST CRAFT RUS A 34 34 36 3/4 24 2.318 78,812 SCHERING-PLOUGH SGP N 113 1/2 113 1/4 + 1/4 + .22 114 1/2 82 5/8 2,547 2899084 SONDERLING SOB A 17 7/8 18 1/8 - 1/4 - 1.37 30 3/4 17 7/8 1,005 17,964 STORER SBK N 43 5/8 45 - 1 3/8 - 3.05 47 1/2 31 4,223 184.228 TURNER COMMUNICATIONS 0 7 6 1/4 + 3/4 + 12.00 7 2 1.328 9.296 WASHINGTON POST CO. WPO A 33 3/4 33 5/8 + 1/8 + .37 35 1/2 23 1/2 4,789 161,628 WOMETCO WOM N 23 3/8 24 - 5/8 - 2.60 25 7/8 18 1/2 59789 135,317 CAN TOTAL 1579607 4.073.368

AMECO ACO 2 5/8 2 3/4 - 1/8 - 4.54 12 3/4 1 1/2 1.200 3,150 AMERICAN ELECTRONIC LABS AELBA 6 3/4 6 1/4 + 1/2 + 8.00 9 3/4 3 1.670 11.272 AMERICAN TV E COMMUNICATIONS AMTV 40 1/2 43 - 2 1/2 - 5.81 43 1/2 17 1/4 2.462 99.711 BURNUP E SIMS BSIM 22 1/2 20 1/B + 2 3/8 + 11.80 22 1/2 6 3/4 6.572 147,870 CABLECOM- GENERAL CCG 13 1/4 13 1/2 - 1/4 - 1.85 18 1/4 12 3/4 2,395 31.733 CABLE INFORMATION SYSTEMS 3 3/4 4 1/2 - 3/4 - 16.66 4 3/4 1 3/4 955 3.581 CITIZENS FINANCIAL CORP. CPN 10 1/2 11 1/4 - 3/4 - 6.66 15 1/4 10 1/2 2,355 249727 COLUMBIA CABLE CCAB 18 1/2 18 1/8 + 3/8 + 2.06 29 18 1/8 900 16,650 COMMUNICATIONS PROPERTIES COMU 13 5/8 13 5/8 27 3/8 11 1/8 1.917 26,119 COX CABLE COMMUNICATIONS CXC 32 33 1/8 - 1 1/8 - 3.39 34 5/8 23 1/4 39555 113.760 CYPRESS COMMUNICATIONS CYPR 20 5/B 21 1/4 - 5/8 - 2.94 21 1/4 7 2,707 55,831 ENTRON ENT 4 7/8 5 - 1/8 - 2.50 9 1/4 3 5/8 19320 69435

GENERAL INSTRUMENT CORP. GRL 23 7/8 25 1/8 - 1 1/4 - 4.97 29 1/4 20 3/4 6,501 155.211 LVO CABLE INC. LVOC 13 3/4 16 1/2 6 3/4 1,466 20,157 STERLING COMMUNICATIONS STER 5 5/8 5 5/8 7 3/4 3 1/2 2,162 12,161 TELE- COMMUNICATIONS ICON 29 3/4 30 3/8 15 1/2 3.856 114.716 TELEPROMPTER TP 35 1/8 35 3/8 - 1/4 - .70 39 3/8 28 1/8 13.472 473,204 TIME INC. TL 49 1/4 53 - 3 3/4 - 7.07 64 3/4 49 1/4 7,278 358,441 VIACOM VIA 21 1/2 21 3/4 - 1/4 - 1.14 28 1/2 15 1/2 3,771 81,076 VIKOA VIK 12 11 1/2 + 1/2 + 4.34 19 3/4 8 2,344 28,128

Programing TOTAL 68,858 1.783.933

COLUMBIA PICTURES CPS N 12 1/8 11 1/2 + 5/8 + 5.43 14 7/8 9 1/8 6,342 76.896 DISNEY DIS N 185 1/4 185 1/4 188 132 3/4 13.223 2.449.560 FILMWAYS FWY A 6 1/4 6 5/8 - 3/8 - 5.66 8 4 7/8 1,849 11.556 GULF E WESTERN GM N 40 3/8 41 3/4 - 1 3/8 - 3.29 44 3/4 28 15,816 638,571 MCA MCA N 29 29 1/2 - 1/2 - 1.69 35 7/8 25 5/8 8,182 237,278 MGM MGM N 18 18 5/8 - 5/8 - 3.35 21 1/2 17 1/4 5.895 106.110

MUSIC MAKERS MUSC 0 2 3/8 2 3/4 - 3/8 - 13.63 3 3/4 1 1/8 534 1.268 TELE -TAPE PRODUCTIONS 0 1 2 7/8 1 2,190 2,190 TRANSAMERICA TA N 19 3/8 20 1/2 - 1 1/8 - 5.48 23 1/2 18 1/8 64.571 1.251.063

Broadcasting Jun 12 1972 60 Approx. Total market shares capital!. Stock Closing Closing Net change % change 1972 out zatlon symbol Exch. June 7 May 31 in week in week High Low (000) (000)

20TH CENTURY -FOX TF N 10 7/8 12 7/8 - 2 - 15.53 17 10 7/8 8,562 93,111 WALTER READE ORGANIZATION WALT 0 2 1/8 2 - 1/4 1/8 5.55 4 1/8 1 3/8 2,414 5,129 WARNER COMMUNICATIONS INC. NCI N 46 5/8 46 1/4 + 3/8 + .81 47 5/8 31 1/4 16,221 756,304 WRATHER CORP. WCO A 12 12 5/8 - 5/8 4.95 17 7/8 9 7/8 2.164 25,968 Service TOTAL 147,963 5,655,004

JOHN BLAIR BJ N 20 1/8 22 - 1 7/8 - 8.52 22 3/8 16 3/4 2,600 52,325 COMSAT CO N 67 5/8 67 7/8 - 1/4 - .36 75 3/8 56 5/8 10,000 676,250 CREATIVE MANAGEMENT CMA A 14 1/4 14 1/2 - 1/4 - 1.72 15 1/2 9 3/8 1.056 15.048 DOYLE DANE BERNBACH DOYL 0 30 3/4 32 - 1 1/4 3.90 32 24 1,872 ELKINS INSTITUTE 57,564 ELKN 0 3 3 16 3/8 3 1,664 4,992 FOOTE, CONE E BELDING FC8 N 13 1/8 13 1/8 14 10 5/8 2,176 GREY ADVERTISING 28,560 GREY 0 16 3/4 18 9 1/4 1,209 20.250 INTERPUBLIC GROUP LPG N 33 1/4 33 + 1/4 + .75 33 1/4 22 3/4 2,239 74,446 MARVIN JOSEPHSON ASSOCS. MRVN 0 15 15 3/4 - 3/4 - 4.76 17 3/4 5 7/8 825 12,375 MCCAFFREY E MCCALL 0 12 16 1/2 7 585 7,020 MOVIELAB MOV A 2 2 1/8 - 1/8 - 5.,8 3 1/8 1 5/8 1,407 2,814 MPO VIDEOTRONICS MPO A 5 1/8 4 3/4 3/8 + 7.89 7 1/8 4 547 2,803 A. C. NIELSEN NIELB 48 0 1/2 48 1/4 + 1/4 + .51 50 37 5/8 5,299 257,001 OGILVY E MATHER OGIL 0 45 1/2 45 1/4 + 1/4 + .55 45 1/2 16 1.716 78,078 PKL CO. PKL 0 9 1/2 1 3/4 778 19361 J. WALTER THOMPSON JUT N 46 48 3/4 - 1 1/4 - 2.60 48 40 1/4 2,711 126,739 WELLS. RICH, GREENE WRG N 22 7/8 23 1/2 - 5/8 - 2.65 27 7/8 19 5/8 1,618 37,011 Manufacturing TOTAL 38,302 1,454,637 ADMIRAL ADL N 19 1/2 22 1/4 - 2 3/4 - 12.35 27 17 1/8 5,163 100,678 AMPEX APX N 7 5/8 7 5/8 15 1/8 7 10.875 82,921 CARTRIDGE TELEVISION INC. 0 33 5/8 33 3/8 + 1/4 + .74 43 1/2 16 1/2 7,557 254,104 CCA ELECTRONICS CCAE 0 4 7/8 4 7/8 6 1/4 2 1/4 2,083 10,154 COLLINS RADIO CRI N 15 5/8 16 5/8 - 1 - 6.01 19 7/8 13 3/8 881 13,765 COMPUTER EQUIPMENT CEC A 3 1/4 3 5/8 - 3/8 10.34 4 5/8 3 2,421 7,868 CONRAC CAX N 32 3/8 34 3/4 - 2 3/8 - 6.83 39 3/8 27 1/8 1,259 40,760 GENERAL ELECTRIC GE N 67 3/4 68 3/4 - 1 - 1.45 70 7/8 58 1/4 182,123 HARRIS 2,338,833 -INTER TYPE HI N 54 3/4 55 1/8 - 3/8 - .68 59 48 1/4 6,365 348,483 MAGNAVOX MAG N 37 5/8 40 - 2 3/8 - 5.93 52 1/4 36 1/4 17,476 657,534 3M MAN N 151 153 3/8 - 2 3/8 1.54 158 3/4 129 1/4 56,300 8,501,300 MOTOROLA MOT N 109 110 5/8 - 1 5/8 1.46 114 1/2 80 13,522 1.473,898 OAK INDUSTRIES OEN N 14 5/8 15 3/8 - 3/4 - 4.87 17 1/2 9 5/8 1,638 23,955 RCA N RCA 35 1/2 36 7/8 - 1 3/8 - 3.72 45 34 1/4 74.352 2,639,496 RSC INDUSTRIES RSC A 3 3 1/8 - 1/8 - 4.00 4 3/8 2 7/8 3,458 10,374 TEKTRONIX TEK N 53 55 3/4 - 2 3/4 4.93 58 32 3/4 8,128 430,784 TELEMAT ION TIMT 0 7 3/4 13 3/4 6 WESTINGHOUSE 1,050 8.137 WX N 50 1/4 52 1/8 - 1 7/8 - 3.59 54 7/8 43 86,927 4,368.081 ZENITH 2E N 45 1/4 45 7/8 - 5/8 - 1.36 50 1/2 41 3/8 19,031 861,152 TOTAL 500,609 2,172,277

GRAND TOTAL 977,417 18,123,762 Prices for Burnup & Sims reflect 2 -for -1 stock split.

Standard & Poor's Industrial Average 120.90 122.49 2.19

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0-Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington.

Fates & Fortunes®

Broadcast Advertising Dominick F. Rossi Jr., account super- No. 2 in Texas. William P. Hobby Jr., visor, N. W. Ayer & Son, New York, Hanley M. Norias, creative director, president and executive editor of the elected VP. Young & Rubicam, Los Angeles, and Houston Post, whose family also owns Jesse Levinson, senior art director; Nick Frazier R. Purdy and Myron Slosberg, KPRC -AM -TV there, has been nomi- Pappas, creative and art supervisor; Phil associate creative directors, New York, nated by Texas Democrats as their Slott, copywriter, and John Voulgaris, elected senior VP's. choice lieutenant governor. for creative supervisor, Ted Bates & Co., (BROADCASTING, May 29). He won James L. Ramsey, creative supervisor, New York, elected VP's. Young & Rubicam, Detroit, joins Grey out over Wayne Connally, brother of Alexander Mohtares, VP and creative di- Advertising there as VP and creative former Treasury secretary (and for- rector, Chirurg & Cairns, New York, director on Ford corporate mer Texas governor), John B. Con- account. named executive VP. nally, in election runoff, receiving Charles Greene and Robert S. Phillips, more than 56% of the votes cast. Mr. Martin Ozer, VP, group sales manager, creative supervisors, Gramm -Grey, Dus- Hobby is unopposed in the general Metro TV Sales, New York, named VP, seldorf, Germany, elected VP's, Grey election. Eastern sales manager. He succeeds Ger- Advertising, New York. ald J. McGavick, who became general Daniel A. Boone, account supervisor, Marianne McDermott, manager of broad- sales manager, WCVB -TV Boston (BROAD- D'Arcy -MacManus International, Bloom- cast business affairs, Ketchum, MacLeod CASTING, March 13). field Hills, Mich., named VP. & Grove, Pittsburgh office, named VP. Arthur W. Califano, production super-

Broadcasting Jun 121972 61 visor, McCaffrey & McCall, New York, joins WCBD -TV Charleston, S.C., as gen- elected VP. Robert J. Raw- eral manager. Douglass M. Bradham, Michael Hauptman, manager, retail sales son, deputy chief operations manager, WCBD -TV, appointed development / marketing, ABC - owned of FCC Broad- director of business affairs. radio stations, New York, appointed di- cast Bureau, re- Howard A. Burkat, community- services rector of planning. tires June 30 af- manager, WCBS -TV New York, appointed Michael Eisenberg, manager of night- ter 26 years with manager of advertising and promotion, time sales analysis, CBS Television Net- commission, 37 succeeding William Mandel. work sales department,. New York, ap- with government. Irvine B. Hill, executive VP and general pointed assistant director of sales devel- He joined FCC In manager, WCMS-AM -FM Norfolk, Va., opment. He is succeeded by James Cun- August 1946 as named president. ningham, senior sales analyst. general attorney, later served as Gene Autry, Ina Autry, William D. William C. Lyddan, formerly president assistant chief then chief of hearing Shaw, Clair L. Stout, Forrest Shumway, and chief executive officer of defunct division, chief of renewals and trans- Andrew J. Chitiea and Walton S. Reid Lennen & Newell, New York, will as- fers division and, since December elected to one -year terms as directors of sume presidency of Buchen Advertising 1970, in his present job. He expects Golden West Broadcasters, Los Angeles, there. He succeeds G. W. Carrington, to enter private law practice. whose interests include KMPC(AM) Los who resigned last March. Hill Blackett Angeles; KsFO(AM) San Francisco; KEX- Jr., who joined Buchen last fall after (AM) Portland, Ore.; KvI(AM) Seattle; serving as chairman of Clinton E. Frank, also owns: WMT- AM -FM, WAVE -AM -TV KTLA(TV) Los Angeles; California Angels assumes same position there in Chicago Louisville, Ky.; WFRV -TV Green Bay, baseball club; and minority interest in office. Wis.; WJMN -TV Escanaba, Mich., and Los Angeles Rams football team. Messrs. WFIE -TV Evansville, Ind. Grace F. Healey, director of research, Shumway, Chitiea and Redi represent Eisaman, Johns & Law, Los Angeles, GWB stock owned by Signal Companies named VP. Media Inc., Los Angeles. Other directors repre- Tally Simpson, director of broadcast re- sent majority stock interest held by Franklin Fisher, account supervisor, Golden West Broadcasters. Baker /Johnson /Dickinson, Milwaukee, lations, James Martinson, manager of sta- named VP, Cooper /Strock /Scannel, agen- tion development, Cy N. Bahakel Broad- Karl M. Wiener, assistant controller, cy there. casting, Charlotte, N.C.-based group own- Avco Broadcasting, Cincinnati, appointed er, named VP's. controller. Michael P. Hall, general Albert T. Rochfort, account supervisor, Edward J. Schuelein, general manager, ledger accountant, appointed accounting Buddemeier Advertising, Baltimore agen- manager. cy, named VP and account executive, Icttc°(Tv) Jefferson City, Mo., elected VP Waltjen Associates, agency there. of licensee, Mid- America Television. Ralph G. Gellatly, manager, Touche Ross Russell Wittberger, general manager, & Co., Detroit-based accounting firm, dames J. Matthews, general sales man- joins Rahall Communications Corp., St. ager, wcru(Tv) Traverse City, Mich., WMYQ(FM) Miami, elected VP of licen- see, Bartell Broadcasting of Florida. Petersburg, Fla., as corporate VP -con- elected VP. troller. Henry J. Feeley and Robert Hillebrandt, Laurence C. Windsor Jr., director of ad- vertising and promotion, Sterling Com- William H. Wills, formerly with wLwT- account executives, Leo Burnett, Chicago, (TV) Cincinnati, joins WON-AM -TV Chi- appointed account supervisors. munications, New York, named VP and director of public affairs. cago as assistant manager of PR and Ray Mase1B, general sales manager, advertising. Mary E. Zerler, assistant WHEN(AM) Syracuse, N.Y., joins KCMG- Peter V. O'Reilly, publicity director, WON, appointed direc- AM-TV and ICFMU(FM) Kansas City, Mo., former VP and gen- tor of publicity. in similar capacity . eral manager, wroP- (AM) Washington, ap- Lois Shoenholz, production assistant, Thomas Lee Jones, promotion staff, Time - general man- WBZ -TV Boston, appointed community Life Books, New York, appointed direc- pointed ager, WRC - AM - FM services director. tor of communications, The Advertising He succeeds late Hugh Turner, president and general man- W. there. Council there. He succeeds George A. Karr ager, WTIM -AM -FM San Rafael, Calif., re- Hayden, appointed campaigns manager Harry Jr. (BROADCASTING, May tires from radio after 35 years, to be at council. 8). associated with Nightingale -Conant S. Michael Komives, account executive, Human Resources Co., Chicago. Chicago, Bob Hingle, supervi- D'Arcy -MacManus -Intermarco, sor, affiliate relations/ Mattie Majors, with WJMO(AM) Cleve- joins Clinton E. Frank there in similar land Heights, Ohio, joins WKBN -AM -TV capacity. clearance, ABC-TV, Mr. O'Reilly New York, appointed Youngstown, Ohio, as minority affairs Martin J. McNamara, product manager, regional manager, affiliate relations, cov- coordinator. J. B. Roerig, division of Pfizer Pharma- ering Texas, Oklahoma, Kansas, Missouri, Jeff Bell, communications instructor, ceuticals, New York, joins Lewis & Gil- Mississippi, Louisiana and Arkansas. Grahm Junior College, Boston, joins man, Philadelphia, as account executive. William Dilday Jr., WSAZ-TV Huntington, W. Va., as pro- James Joslyn, with sales staff, WLS -TV former director of motion manager. Chicago, appointed general sales manager. personnel, WHIM-AM- Bruce W. Schneider, former manager, St. FM-TV Boston, joins Programing Louis office, Adam Young, appointed WLBT(TV) Jackson, David Levy, executive producer and manager of newly opened St. Louis office Miss., as general man- creator of Sarge series for NBC -TV, of Bernard Howard & Co., station rep. ager. He succeeds joins Paramount Television, Hollywood, Charles Kollewe, VP and copy group su- Robert L. McRaney as TV development executive with re- pervisor, Doyle Dane Bernbach, New Jr. (BROADCASTING, sponsibility for developing programs for York, appointed creative director, April 24, June 5). network and syndication release. BBDO's San Francisco regional office. Patrick Marz, in busi- Osvaldo Barzelatto, general manager of Larry Duke, with sales staff, KARK -AM -FM ness department of Screen Gems de Mexico, appointed VP Little Rock, Ark., appointed general sales ABC Radio News, ap- in charge of Latin American operations manager. Mr. Dilday pointed business man- for Screen Gems International, with William D. Afford, general sales manager, ager, ABC Radio News, New York. headquarters in Mexico City. WMT -TV Cedar Rapids -Waterloo, Iowa, Carter C. Hardwick Jr., former senior Charlie Smith, director of national field appointed agricultural sales director for VP of Cosmos Broadcasting and general services, Children's Television Workshop, licensee Orion Broadcasting Group which manager of its WTOL -TV Toledo, Ohio, New York, appointed assistant to presi-

Broadcasting Jun 121972 62 dent of CTW and director of station re- WLKY -TV Louisville, Ky., as anchorman lations. Ronald Townsend, business man- and news director. ager for -services ABC stripes for seven. Seven ex- field program of CTW, Peter Gamble, with appointed director of national field ecutives elected VP's of ABC, broad- news department, services. casting division of ABC Inc.: Seymour WWDC -AM -FM Washington, joins WCAU- Amlen, director, primary research, (AM) Philadelphia as newsman. Theodore W. O'Con- ABC -TV; Frank Brill, director, talent, Andy Brigham, assistant news director, nell Jr., VP and as- ABC -TV; Robert F. Fountain, director, sistant to president, WKBW -TV Buffalo, N.Y., appointed news news sales, ABC -TV; Norman H. director, WHEN -TV Syracuse, N.Y. Mr. CBS -TV, named VP Grant, general manager, TV facilities Brigham for program services, succeeds Art Goodwin, appoint- and services, broadcast operations ed managing of New York. He as- editor Noon Report. Ron and engineering, Los Angeles; Albert Curtis, anchorman, WKBW, appointed sumes administrative T. Primo, director, news, ABC -owned duties managing editor of Six and Eleven formerly divided TV stations; Frederick J. Schuhmann, O'Clock News. among other officers general manager, TV facilities and Gene Handsaker, reporter, editor and of program depart- services, broadcast operations and feature writer for 29 in ment and will also engineering, New York, years Los An- and Edward geles bureau, Associated Press, retires serve as liaison be- D. Williams, director, management in- to do daily radio interviews Holly- tween program depart- Mr. O'Connell formation systems, ABC. from ment and other operating units of net- wood to be distributed by AP Voice work. Features. Brecheen, Washington branch manager, David Freedman, director, talent and pro- Buena Vista Distribution, retires. gram administration, NBC -TV, West Cable Coast, named VP of business affairs, Bruce L. Wolfson, director of syndica- John L. Ditto, executive VP and gen- Paramount Television, Hollywood. tion for EUE /Screen Gems Video Serv- eral manager, Sterling Manhattan Cable ices, appointed executive director of Television, New York, named president Thomas F. McAndrews, president, Mali- Lewron Television Inc., New York. bu Motion Picture Productions, Los of Sterling Nassau Cable Television, sub- sidiary of Sterling Communications, New Angeles, joins Paramount Television, Broadcast Hollywood, as program executive. Journalism York, serving Jericho -Hicksville area. Mr. Leo McElroy, news director KABM(AM) Tatta's vacated post will not be filled. James V. Shannon, head of own market- Los Angeles, elected chairman of Cali- Henry Bovin, of engineering, ing consultancy, New joins director York, Via- fornia Associated Press Television and CBS, New York, joins Sterling Manhattan com International there as head of Radio Association. Cable Television there as general man- marketing activities of licensing and ager of operations. merchandising department. Cary Simpson, WTRN(AM) Tyrone, Pa., engineering elected president, Pennsylvania Associ- Joseph W. Benes, VP and general man- Gerald L. Adler, VP in charge of produc- ated Press Broadcasters Association. Jack ager of Coachella Valley Television, Palm tion for Cinema Center 100, North Clements, WCAU- AM -FM -TV Philadelphia, Desert, Calif., elected president of Cali- Hollywood, Calif., CBS feature -film elected first VP. Jim Rowley, WLAN -AM- fornia Community Television Association. production unit, appointed executive FM Lancaster, Pa., elected second VP. producer for Warner Bros. Television, Music Burbank, Calif., with responsibilities for Gil Butler, anchorman and reporter, current program series production and WTOP -TV Washington, appointed White R. F. Frohlich, PR director of American for liaison between production units and House correspondent. Society of Composers, Authors and Pub- program departments of networks. Enid Michael Von Ende, former assistant news lishers, New York, appointed assistant Moore, manager of publicity, advertising director, wez -TV Boston, joins KYW -TV to ASCAP President Stanley Adams. and promotion, MGM -TV, named man- Philadelphia as news director. Both are Don Tegeler, former music director, ager of network relations in Warner's Westinghouse stations. WHN(AM) New York, joins WPEN -AM -FM New York office. Philadelphia in capacity. Albin Krebs, reporter for New York similar Al Adolph, former sales representative Times and author of its "Notes on Michael Murphy, announcer KOMO(AM) with Warner Bros. Television, appointed People" column for past year, appointed San Antonio, Tex., appointed music Western division sales manager, Four TV correspondent for Times, responsible director, KITE(AM) there. Star Entertainment, Los Angeles. for coverage of all facets of news in TV Evelyn F. Burkey, executive director of field. Equipment & Engineering Writers Guild of America East, retires Tony Hernandez, assistant sports direc- Ronald M. Baker, chief engineer, WGTU- after 18 years service. She continues with tor, KGO-TV San Francisco, appointed (rv) Traverse City, Mich., elected VP. guild on consultant basis. Leonard Was - sportscaster for WCBS -TV weeknight ser, assistant to Miss Burkey, appointed Paul G. Hansil, product manager, Ampex Eleven O'Clock Report. He succeeds audio-video systems division, Atlanta guild's acting executive director, and Andy Musser, who continues covering Paul A. Erbach, assistant executive direc- office, appointed southeast regional man- National Football League games for ager. Roger Miller, senior field service tor, appointed associate executive direc- CBS-TV and serving as an anchorman tor. engineer, Dallas office, appointed sales on Sports World Roundup on CBS Radio. engineer for audio -video division, cover- Samuel Gang, head of his own Global Rick Moore, director of news and public ing areas of Mississippi, Louisiana and TV distribution firm, New York, joins affairs, WSIX- AM -FM -TV Nashville, joins southern Texas. National General Television there as director of international sales. B. Cren- Allied Fields shaw Bonner, formerly with National Telefilm Associates, Atlanta, appointed Big -board board. Robert W. Sarnoff, William G. Harley, president, National Southern division manager, Atlanta. Ben chairman and chief executive officer Association of Educational Broadcasters, Colman, account executive with Na- of RCA Corp., New York, has been Washington, awarded honorary doctor tional General Television, appointed named by New York Stock Exchange of laws degree from alma mater, Uni- Eastern division manager. as one of 10 members to represent versity of Wisconsin, for his national and public on its proposed new 21 -mem- international contributions to educa- Allan B. Connal, manager, NBC Sports, ber board of directors. Panel -com- tional broadcasting over 35 years. Mr. New York, appointed executive producer. mitted to serving public interest and Harley put university's WHA -TV Madison Herb Schaefer, Northeastern district strengthening stock exchange as on air in 1954 and ran it for seven years. manager, Buena Vista Distribution Co., public market-replaces present 33- Irving Klein, former executive VP of Burbank, Calif., distribution division of man board, which Included only Independent Television Corp., New Walt Disney Productions, retires. Joe three public members. York (BROADCASTING, June 5), joins law

Broadcasting Jun 12 1972 63 firm of Klein, Freedman & Brett, New at his home in Wheaton of cardiac ar- John Mannix, 46, general manager of York, where he will specialize in enter- rest. He is survived by his wife, Ruth, two KRAA(FM) Little Rock, Ark., died May tainment and TV fields. 645 Madison daughters and three sons. 14 at Veteran hospital there after brief Avenue, New York 1022. Telephone: Helen S. Mark, 87, widow of Leroy illness. He is survived by his wife, Mary '832 -2800. Mark, founder of American Broadcast- Lou, and six sons. 31 in Mateo, Fay Gillis Wells, White House corre- ing Co., died May San Donald E. Moore, 28, producer -director, Calif. In 1924 her husband put woL- spondent, Storer Broadcasting, named WWJ -TV Detroit, died May 20 at Old Washington on air. In 1944 woL winner, Charlotte Friel Memorial Award, (AM) Grace hospital there after lengthy illness. sponsored by CBS Inc. was traded for WMr(AM) Cedar Rapids- Waterloo, Iowa, owned by Des Moines He had been with station for three years. Richard L. Brown leaves FCC's Cable Register & Tribune's Cowles Broadcast- John Roeburt, 63, author of radio -TV Television Bureau, Washington, to join ing. Mrs. Mark was president of licensee dramas, died May 22 at his summer Farrow, Cahill, Kaswell, Sagura & Rader, American Broadcasting Co. for 25 years home, Fire Island, N.Y. He is survived Washington communications law firm. following her husband's death. She is sur- by his wife, Agda, two daughters, and vived by two daughters and two sons. one son. Dick Thames, 29, sportscaster for WAPT- Deaths (Tv) Jackson, Miss., died June 2 in air- Lee Erwin, 57, television writer, died of John M. Camp, 60, president, J. M. craft accident while on assignment at air cancer June 4 in Los Angeles. Mr. ramp & Associates, Wheaton, Ill., agency, show. Mr. Thames was to have received Erwin wrote scripts for such TV series and owner and president of wpow(AM) sportscasting award from Mississippi as All in the Family, The Danny Thomas New York, wHAz(AM) Troy, N.Y., and Broadcasting Association on the following Show and The Dick Van Dyke Show. He KwBA(AM) Baytown, Tex., died June 6 day. He is survived by his parents. is survived by his wife, Libby.

For the Record,.

As compiled by BROADCASTING, May 31 Miss. (Lamar Life Broadcasting Co., et al.), TV TV ch. 24, Orlando. Action May 24. proceeding, scheduled conference for June 12, for -TV through June 6, and based on filings, purpose of affording parties opportunity to state WWJ Detroit-FCC granted application by respective positions regarding petition to reopen Evening News Association for renewal of liane lcauthorizations and other FCC actions. for WWJ -TV In action, commission record by Channel 3 Inc. filed June I (Docs. 18845- Detroit. denied petition to deny Abbreviations: Alt- alternate. ann.-announced. 9). Action June 2. by Inter -Faith Centers for Racial ant.- antenna. aur.- aural. aux.- auxiliary. CATV Justice Inc. (IFC). In separate but related action, -community antenna television. CH- critical hours. commission dismissed complaint by National Asso- P- construction permit. D -day. DA- direction Call letter applications ciation of Theatre Owners of Michigan Inc., re- antenna. ERP- effective radiated power. khz -kilo- questing denial of the WWJ -TV renewal application. Los Angeles Unified School District, Los Angeles Action June 1. hertz. kw- kilowatts. LS -local sunset. mhz -mega- -Seeks KLCS(TV). hertz. mod. -modification. N- night. PSA- presun- KAUS -TV Austin, Minn. -FCC accepted appli- .rise service authority. SCA- subsidiary communi- New Mexico State University, Las Cruces, N.M. cation by Minnesota -Iowa Television Co. (KAUS- -TV. r¢¢¢cccations authorization. SH-specified hours. SSA - -Seeks KRWG TV ch. 6 Austin, Minn.), to permit omnidirectional special service authorization. STA- special tem- operation. Action May 24. porary authorization. trans. -transmitter. UHF - Call letter action ultra high frequency. U- unlimited hours. VHF- XETV(TV) Tijuana, Mexico-FCC denied ap- very high frequency. vis.- visual. w- watts. -edu- Empire Broadcasting Co., Santa Rosa, liver network TV programs to Mexican )(ETV. De- Redwood was of cational. HAAT- height of antenna above average Calif.- Granted KFTY(TV). cision prepared under supervision Commis- terrain. CARS-community antenna relay station. sioner Robert T. Bartley (Doc. 18606). Action May 24. KTAL-TV Texarkana, Tex.-FCC approved pay- New TV stations Existing TV stations ment of 515,000 to Office of Communication of United Church of Christ (UCC) by KCMC Inc., Final action Final actions [KTAL -TV] Texarkana, for UCC's activities on behalf of groups opposing 1968 renewal of KTAL - McGill, Nev. -FCC adopted amendment of TV KINY -TV Juneau, Alaska-Broadcast Bureau TV license. Action June 5. table of assignments by reassigning Richfield, Utah, granted mod. of license covering change of studio Hearing Examiner Frederick W. Denniston in ch. 13 to McGill as educational channel, and re- location to 231 South Franklin Street, Juneau, and placing it with ch. 8 (presently assigned to McGill) loca- Dubuque, Iowa (Dubuque Communications Corp. operate trans. by remote control from studio [KDUB -TV1), TV proceeding, on request of Chief (Doc. 19463). Action June 1. 26. tion. Action May of Broadcast Bureau, extended through June 15 on motion WMFE-TV Orlando, Fla. -FCC granted appli- time to file responses to petition of Dubuque Com- Action cation of Florida Central East Coast Educational munications Corp. (Doc. 19339). Action May 30. in of WFME- Hearing Examiner Lenore G. Ehrig in Jackson, Television Inc., for change facilities Chief Hearing Examiner Arthur A. Gladstone in San Juan, Mayaguez and Ponce, all Puerto Rico (Telesanjuan Inc. [WTSJ(TV), WMGZ(TV) and WPSI(TV)]), TV proceeding, scheduled hearing for Sept. 19 in San Juan, and following completion of required sessions in San Juan, further hearing sessions for Oct. 4 in New York; and set certain TORNBERG procedural dates (Docs. 19353 -5). Action June 2. EDWIN Hearing Examiner Isadore A. Honig in matter of Alabama Educational Television Commission -for renewal of licenses for WAIQ(TV), Montgomery, & COMPANY, INC. Alabama, et al., granted request by applicant and postponed date for exchange of affirmative case exhibits from My 30, to later date to be determined at further prehearing conference, and scheduled further prehearing conference for June 8 (action May 30); in separate actions, granted request by Negotiators For The Purchase And Sale Of Edwards, Farrell and Suitts, and extended to June 16, time to file motion to compel answers to inter- Radio And TV Stations CATV rogatories, Action May 30; and granted motion by applicant and extended to June 6 time to answer Appraisers Financial Advisors interrogatories and for filing further objections based on burdensomeness by AETC (Does. 19422- New York 60 East 42nd St., New York, N.Y. 10017 30). Action May 31. 212 -687 .4242 Other actions West Coast -P.O. Box 218, Carmel Valley, California 93924 Review board in Daytona Beach, Fla., TV pro - 408 -375 -3164 ceding, denied petition by Cowles Florida Broad- casting Inc. (WESH -TV Daytona Beach), of com- parative efforts issue. Proceeding involves mutually

Broadcasting Jun 12 1972 84 exclusive applications of Cowles for renewal of its Review board in Salem and West Derry, both He also does public relations for C.C.U.A., orga- television license and modification of its authorized New Hampshire, AM proceeding, allowed Salem nization that gives religious viewpoint of contempo- facilities at Daytona Beach, and of Central Florida Broadcasting Co. extra time through June 13 to file rary social scene in St. Louis. Ann. May 9. Enterprises Inc. for CP for new facility at Day- opposition to petition by New Hampshire Broad- tona Beach (Dots. 19168 -70). Action May 23. casting Corp. to enlarge issues. Proceeding involves Neenah -Menasha. Wis. -Total Radio Inc. Seeks applications for 1110 khz at Salem and West Derry 100.1 mhz, 3 kw. HAAT 300 ft. P.O. address c/o Review board in Daytona Beach, Fla., TV pro- Radio Station WYNE, Box 92, Appleton, Wis. ceeding, denied motion by Cowles (Dots. 19434 -6). Action May 26. Florida Broad- 54911. Estimated construction cost 570,500; first - casting Inc. (WESH -TV Daytona Beach), for ad- year operating cost 547.823: revenue 540,000. Prin- dition of issues based on fact that Central Florida Initial decision cipals: Earl Gilling (30 %), Melvin J. Andre (30 does %) Enterprises Inc. not propose to have studio and Carl J. Tutera (40 %). Mr. Gilling is president located in Orlando, Fla., area (Dots. 19168 -70). Hearing Examiner Frederick W. Denniston in Circleville. Ohio, proposed in decision of dairy company in Kaukauna. Wis. He also has Action June 2. initial grant interests in plywood, of application of Circleville Broadcasting Co. for retail and banking in Wiscon- sin and Michigan. Mr. Andre is director of in Review board members Pincock. Berkemeyer CP for new daytime AM at Circleville on 1540 bank and Kessler in Lynchburg, Va. Madison. Wis. He also has extensive real estate (WLVA -TV), de- khz, with 1 kw. DA. (Doc. 28858). Action May 31. nied application of WLVA Inc., for CP to move holdings. Mr. Tutera is secretary -treasurer and trans. site, increase ant- Might, and make other 3395% owner of WYEE(FM) Sun Prairie, Wis. He changes for WLVA-TV ch. 13 Lynchburg and for Call letter applications also has 20% interest in WBOO(AM) Baraboo, waiver (Doc. Wis. Ann. May 9. of rules 18405). Action May 26. Community Broadcasting Co. of Hartsville, Harts- ville, S.C. -Seeks WSDC. New Britain, Conn.-Central Connecticut State Cell letter applications College. Broadcast Bureau granted 90.1 mhz, 10 w. Town & Country Radio, Smithfield, Va. -Seeks HAAT not applicable. P.O. address 1615 Stanley WURD(TV) Indianapolis -Seeks WHMB -TV. WAYM. Street. New Britain, Conn. 06505. Estimated con- WSJS -TV Winston -Salem, N.C. -Seeks WXII- struction cost $4.770; first -year operating cost 57,000; (TV). Call letter action revenue none. Principals: Board of trustees for state college. Action May 11. Clark Broadcasting Co., Waterloo, Iowa -Granted Call letter KT.F.U. actions Actions on motions KOGO San -TV Diego-Granted KGTV(TV). Hearing Examiner David I. Kraushaar in Lexing- KLZ -TV Denver-Granted KMGH -TV. Existing AM stations ton Park and Leonardtown, both Maryland (Key WFBM -TV Indianapolis- Broadcasting Corp. and Sound Media Inc.), FM Granted WRTV(TV). proceeding, due to conflict in examiner's calendar Final actions but with oral concurrence of parties during in- Network affiliations formal conference, rescheduled hearing tentatively Soldatna, KSRM Alaska - Broadcast Bureau for Aug. 7 (Dots. 19410-1). Action May 31. ABC granted CP to change ant.-trans. and main studio location to Mile 6, Kalifonsky Beach Road, Sol - Hearing Examiner David I. Kraushaar in Pica- Formula: In arriving at clearance payments ABC dotna. Action May 31. yune. Miss. (Tung Broadcasting Co. and Andres multiplies network's station rate by a compensation Calandria), FM on petition by Andres KDON Salinas, Broadcast proceeding. percentage (which varies according to time of day) Calif.- Bureau granted extended June 16. to CP to make changes in ant. system. Calandria. through time file then by the fraction of hour substantially occupied Action May 31. reply briefs to proposed findings of fact and con- by program for which compensation is paid, then KCNO Alturas, Calif.- Broadcast Bureau granted clusions of law due June 9 (Dots. 19345 -6). Action by fraction of aggregate length of all commercial license covering CF to increase daytime power and June 1. availabilities during program occupied by network install new trans. Action May 31. commercials. ABC deducts 2.05% of station's net- Hearing Examiner David I. Kaushaar in Carlisle, work rate weekly to cover expenses, including pay- WCRA Effingham, 111.- Broadcast Bureau granted Pa. (WIOO Inc.. et al.), FM proceeding, granted ments to ASCAP and BMI and interconnection license covering use of former main trans. for petition by WIOO inc.. for leave to amend its ap- charges. alt.-main trans. Action May 25. Iication for purpose of meeting questions raised by Cumberland Broadcasting Co. in petition for en- KIFI -TV Idaho Falls, Idaho (The Post Co.)- Gettysburg. Pa. -FCC denied petition by Times and News Publishing Co., applicant for renewal largement of issues regarding WJOO's financial qual- Agreement dated Nov. 4, 1971, effective Sept. 1, ifications (Dots. 19468 -9, 19471). Action May 30. 1971, through Sept. 1, 1973. Programs delivered to of WGET (1320 khz, 500 w, 1 kw -LS, DA, U) Salt Lake City. Network rate 5327; compensation Gettysburg. and Raystay Co., for approval of agree- Hearing Examiner James F. Tierney in Sun City, raid at 30% prime -time. ment. Action May 24. Ariz. (Alvin L. Korngold and Sun City Broadcast- ing Corp.). FM proceeding. granted petition WBFF -TV Baltimore (Chesapeake Engineering KIT Yakima, Wash.- Broadcast Bureau granted by Sun Placement license covering use of former main trans. for City Broadcasting Corp. for leave to amend Its Service Inc.) -Agreement dated May 15, arplication to reflect change in stockholder's status effective Nov. 14, aux. purposes only. Action May 31. 1971, through Sept. 1. Network in another application (Dos. 19087 -8). Action rate 5170; compensation paid at 30% prime -time. June 2. WUAB -TV Lorain-Cleveland, Ohio (WUAB Other actions Inc.) Hearing Examiner James F. Tierney in Blairs- -Agreement dated Jan. 19. effective Dec. 1, 1971, Review through board in Smyrna, Ga., set oral argu- town. N.J. (Benjamin J. Friedland and Warren Jan. 1, 1973. Network rate 5840; com- ment for June 20 on exceptions and briefs to Broadcasting pensation paid at 30% prime -time Corp.), FM proceeding, granted joint initial decision released July 1, 1971, denying ap- request for approval of agreement by applicants; plication for transfer of control of Jonquil Broad - granted application of Warren Broadcasting; dis- casting Co. (WYNX Symrna), from Laurence N. missed with prejudice application of Benjamin J. New AM stations Polk Jr. to Times- Journal Inc. and M. W. Kinney Friedland; and terminated proceeding (Dots. 19437- Jr. (Doc. 18784). Twenty minutes have been al- 8). Action May 25. Actions on motions located for oral argument to Times -Journal Inc. and M. W. Kinney Jr., to Laurence N. Polk Jr. Rulemaking petition Hearing Examiner Lenore G. Ehrig in Salem and to Chief, Broadcast Bureau. Counsel for Times- and West Derry, both New Hampshire (Salem Journal Inc. and M. W. Kinney Jr. may reserve Acting Chief, Broadcast Bureau. Robert J. Raw- Broadcasting Co., New Hampshire Broadcasting part of time for rebuttal. Action May 30. son. on request of Indian Nation Broadcasting Co., (KINB Poteau. Okla.) extended June 14, Corp. and Spacetown Broadcasting Corp.), AM Review board in Cleveland Heights, - through Ohio. license to responses proceeding, on request of Spacetown Broadcasting renewal proceeding (WJMO and WLYT[FM)), time file to petition for rulemaking in Corp. extended to June 12 time in which Space - granted Friendly Broadcasting Co. extra time matter of amendment of FM table of assignments for new class town may reply to oppositions to its May 12 peti- through May 26 to file responses to appeal from C allocation and deletion of class A tion to dismiss applications (Dots. 19434 -6). Action reverse ruling filed by Broadcast Bureau. Applica- allocation at Poteau. Action May 25. June 1. tions of Friendly Broadcasting Company for renewal Hearing Examiner Jay A. Kyle in Pineville, La., of licenses for stations WJMO and WLYT(FM) Rulemaking action and Dermott, Ark. (Robert Cowan Wagner and Cleveland Heights were set for hearing January 26 (Doc. Modesto and Manteca, both California, and Albu- Southeast Arkansas Radio Inc.), AM proceeding. 19412). Action May 30. querque, N.M. -FCC amended FM table of assign- rescheduled hearing for Sept. 12 in accordance ments with assignment of ch. 244A to Modesto and with May 31 prehearing conference (Dots. 19473- Call letter applications ch. 272A to Manteca. Requests for assignment of 4). Action May 31. ch.'s 278 and 268 to Albuquerque were denied. WFBF Fernandina Beach, Fla. -Seeks WYHI. Hearing Examiner Jay A. Kyle in Pineville, La.. (Doc. 19297). Action June 1. and Dermott, Ark. (Robert Cowan Wagner and WGEE Indianapolis -Seeks WNIR. Southeast Arkansas Radio Inc.), AM proceeding, Call letter applications granted petition by Southeast Arkansas Radio Inc. Call letter actions for leave to amend its application to reflect minor WJDB Radio Inc., Thomasville, Ala. -Seeks changes in business interests, issuance of stock of WIII Homestead, Fla.- Granted WRSD. WJDB -FM. Southeast, general audience survey, financial and WMIL Milwaukee- Granted WZUU. KVOY Radio inc., Yuma, Ariz. -Seeks KVOY- amendment to its by -laws on shareholders meeting FM. held May 15 (Docs. 19473 -4). Action June 5. Meade County Broadcasting Co., Brandenburg, Hearing Examiner Ernest Nash in Fajardo, Puerto Ky. -Seeks WWMG(FM). Rico, and Frederiksted. St. Croix. Virgin islands New FM stations (Fajardo Broadcasting Corp. and Carlos A. Lopez - J & R Electronics Inc., Iron Mountain, Mich. - Lay), AM proceeding, on request of applicants, Applications Seeks WJNR -FM. postponed hearing scheduled for June 14, subject Apache Junction, Ariz. -Harold R. Harkins. Brookdale Community College, Lincroft, N.J- to further order of examiner (Docs. 19386 -7). Seeks Seeks 107.1 mhz, 3 kw. WBJB -FM. Action May 30. HAAT minus 903 ft. P.O. address Box N.. Apache Junction 85220. Estimated Fisk University, Nashville-Seeks WRFN(FM). construction cost $16,152.25; first -year operating cost Other actions 55,600; revenue 524,000. Principals: Harold R. Har- Roy Davis, Red Bank, Tenn. -Seeks WSIM(FM). Review board in Springfield and Joplin, both kins (100 %). Mr. Harkins is part -time announcer- D K Television Inc., Corsicana, Tex.-Seeks Missouri, AM proceeding, granted A -W Broadcast- engineer for KXTC(AM) Phoenix. He is also stand- KCIR(FM). by announcer -engineer ing Co. extension of time through June 9, to file for night duty for KTAR- (AM) Phoenix. Ann. May 9. Hampden -Sydney College, Hampden- Sydney, Va. reply to oppositions to its petition to enlarge -Seeks ' W WHS -FM. issues, and through June 15, to file reply to op- St. Charles, Mo. -St. Charles Broadcasting Co. positions to its further petition to enlarge issues. Seeks 97.1 mhz, 100 kw. HAAT 837 ft. P.O. address Spokane Falls Community College, Spokane, Proceeding involves mutually exclusive applications 526 Hollywood Place, Webster Groves, Mo. 63119. Wash. -Seeks KSFC(FM). of A -W Broadcasting Co. ánd Queen City Broad- Estimated construction cost 5129,064; first -year op- casting Co. for new AM's on 1550 khz, and Wil- erating cost 560.000; revenue $75,000. Principals: Call letter actions liam B. Neal to change facilities of KQYX on Florence Powers (20 %), Paul L. Hair (15 %), et al. 1560 khz from 250 w to 10 kw DA -D at Joplin Mr. Bair is freelance broadcaster for Pulitzer Radio San Juan Inc., Durango, Colo.- Granted (Doan. 19480 -2). Action May 30. Broadcasting Co., radio and TV firm in St. Louis. KIUP -FM.

Broadcasting Jun 12 1972 65 WLNtr -AM-NM Jag asarbor, WLbV (AM) wens- ville, WONO -FM Syracuse, WRCN -FM Riverhead, all New York; WRLB(FM) Long Branch NJ.; Summary of broadcasting WTBQ(AM) N.Y.; WWDJ(AM) Hacken- sack, NJ.- WAMC(FM) Albany, N.Y.; WAWZ- Compiled by FCC May 1, 1972 AM-FM Zarephath, NJ.; WBLS(FM) Peekskill, Not WMGR(AM) Canandaigua, WBVM(AM) Utica, On air Total on air Total all New York; WCHR(FM) Trenton, N.J.; WEKT- Licensed STA CP's on air CP's authorized (FM) Hamrnondsport, WFAS(AM) White Plains, WFSR(AM) Bath, WGMF(AM) Watkins Glen, Commercial AM 4,343 3 19 4.365 56 4,4211 WGSM(AM) Huntington, WGVA(AM) Geneva, Commercial FM 2,286 1 48 2.3252 15 2,442 WHHO -AM -FM Hornell, WHLD -AM -FM Niagara Falls, all in New York; WHTG -AM -FM Eaton- Commercial TV -VHF 503 2 6 5113 15 5262 town, N.J.; WICY(AM) Malone, WIRD(AM) Commercial TV -UHF 184 0 6 1903 62 2523 Lake Placid. WJTN -AM -FM Jamestown. WKBW- Total commercial TV 687 2 12 701 77 778 (AM) Buffalo, all New York; WKER(AM) Pompton Lakes, NJ.; WWYD(FM) White Plains, 1 9 508 72 580 Educational FM 488 WZOW(FM) Utica, WAER(FM) Syracuse, Educational TV -VHF 86 3 2 89 2 91 WBFO(FM) Buffalo, WCSQ(FM) Central Educational TV -UHF 117 0 7 124 12 136 Square, WCWP(FM) Brookville, WECW(FM) 203 3 9 213 14 227 Elmira, WEDS-FM Geneva, all New York; Total educational TV WFDU(FM) Teaneck, N.J.; WFMU(FM) East Temporary Authorization. Orange, N.J.; WFUX(FM) New York; WGLS- Special (FM) Glassboro, N.J.; WGSU(FM) Geneseo, Includes 25 educational AM's on nonreserved channels. WtHCL-FM Clinton, both New York; WHPH. + Includes 15 educational stations. (FM) Hanover, NJ.; WHRW(FM) Binghamton, +Indicates ióur educational stations on nonreserved channels. WICB(FM) Ithaca, WIRQ(FM) Rochester, all New York; WJSV(FM) Morristown, NJ.; WKCR -FM New York; WRTJ(FM) Hacketts- town, N.J.; WNYF(FM) Brooklyn, WRCU. Christian Fellowship Mission Inc., Sarasota, Fla. and released Nov. 12, 1971, in Doc. 19116, to FM Hamilton, WRHO(FM) Oneonta, WRPf- -Granted WKZM(FM). change frequency to 92.7 mhz, ch. 224 (Doc. 19116). (FM) Troy, all New York; WRRH(FM) Franklin Action May 26. Lakes, N.J.; WRUR -FM Rochester, WRVO(FM) University of Georgia, Athens, Ga.- Granted Oswego, WTHR(FM) Lake Ronkonkoma, all New WHUG (FM ). KWKI(FM) Kansas City, Mo.- Broadcast Bu- York; WSOU(FM) South Orange, N.J.; WTSC- reau granted license covering changes; ERP 70 kw; FM Potsdam, N.Y.; WTSR(FM) Trenton, NJ.; William Joseph Dunn, Lowell, Ind.-Granted ant. height 290 ft. Action May 25. WLCL -FM. WVHC(FM) Hempstead, N.Y.; WKBS -TV Bur- KWIL -FM Albany, Ore.- Broadcast Bureau lington, N.J.; WKBW -TV Buffalo, WTEN(TV) Kirkwood Community College, Cedar Rapids. granted license covering changes; redescribe studio- Albany, WWNY -TV Carthage, WNYE -TV New Iowa -Granted KCCK -FM. remote control location as 2.5 miles east of Albany York, WLFH(AM) Little Falls, WMBO(AM) Manhattan Broadcasting Co., Manhattan, Kan. - on State Highway 20, Albany; ERP 100 kw; ant. Auburn, WMSA(AM) Massena, WNDR(AM) Granted KMKF(FM). height 1,160 ft. Action May 25. Syracuse, WNYC-AM -FM -TV New York, all New York; WPRB(FM) Princeton, WQMR(FM) New Hoy Communications Corp., Biddeford, Me.- W V V V (FM) Blacksburg, Va.-Broadcast Bureau Brunswick, WRNJ(FM) Atlantic City, all New Granted WIDE -FM. granted CP to install new trans.; install new ant.; Jersey; WRNW(FM) Mount Kisco, WSLU(FM) ERP 2.70 kw; ant. height 310 ft.; remote control Stereo Corp., Lewiston, Me.- Granted WBLM- Canton, WUFO(AM) Amherst, WVBR -FM Ithaca, (FM). permitted; condition. Action May 31. WWNY Watertown, all New York; KBYR(AM), KNIK -FM and KTVA(TV), all Anchorage, KFRB- Rivers Country Day School, Weston, Mass. - Call letter applications (AM) and KTVE(TV), both Fairbanks, both Granted WRSB(FM). Alaska; KRIG(AM) Odessa, Tex.; KYAK(AM) WPEX-FM Pensacola, Fla. -Seeks WMEZ(FM) KMON Inc., Great Falls, Mont.-Granted Anchorage; WABG(AM) Greenwood, Miss.; KNUW(FM). WPKM(FM) Tampa, Fla. -Seeks WEZX(FM). WCFM(FM) Williamstown. Mass.; WLOT. (AM) Marinette, Wis.; WNTY(AM) Southington, Highland Park High School, Highland Park, NJ. WCTW -FM New Castle, Ind. -Seeks WMDH- WRTC-FM Hartford, both Connecticut- WDOS. -Granted WVHP- M. (FM). (AM) Onenta, WEBO(AM) Owego, WENT(AM) College Inc., Tulsa, Okla. WOC-FM Davenport, Iowa -Seeks KIIK(FM). Gloversville, WEOK-AM -FM Poughkeepsie, all American Christian - New WERA(AM) Granted KBJH(FM). Ore. -Seeks KTMT(FM). York; Plainfield, N.J.; WEBL- KMED -FM Medford, (AM) Syracuse, WFLR -AM -FM Dundee, WGHQ- Southwestern Inc., Memphis-Granted WLYX- AM-FM Kingston, WGLI(AM) Babylon, WHDL, (FM). Other action AM-FM Olean. WHUC -AM -FM Hudson, WHUD- (FM) Peekskill. WIBX(AM) Utica, WIGS -AM -FM Vermont State College, Johnson, Vt.- Granted Review board in Hartford and Berlin, both Con- Gouverneur, WIRY(AM) Plattsburgh, WIRZ -AM- WISC-FM. necticut, FM proceeding, granted motion by WHCN Johnstown, all New WJDM(AM) Eliza- Inc., for extension of time through June 9 in which FM York; to respond to request by Communicom Media to beth, NJ.; WJJL(AM) Niagara Falls. N.Y.; Designated for hearing dismiss WHCN Inc.'s petition to enlarge issues. Ap- WILK -AM -FM Asbury Park. N.J.; WKAJ -AM. plications of Inc. for renewal of license of FM Sarasota Springs. WKAL -AM -FM Rome, Chief, Broadcast Bureau, in Sacramento, Calif., WHCN WLNA(AM) Peekskill. N.Y.; WSUS -FM Franklin, set for hearing applications for new FM set for WHCN(FM) Hartford and of Communicom Media Inc. new FM to operate on ch. 290 in Berlin, N.J.; WMCR(AM) Oneida, N.Y.; WMID(AM) hearing applications of California Stereo Inc. and for Atlantic City; WNBC-AM -FM New York, WNBZ- Intercast Inc., for new commercial FM to operate were set for hearing by commission order released WOBM. 4, 1970 18805 -6). Action June 2. (AM) Saranac Lake. both New York; on ch. 293 at Sacramento (Does. 19515-6). Action March (Does. (FM) Toms River, N.J.; WOSC-AM -FM Fulton, May 31. WRFM -FM New York, WRLX(FM) Auburn, Call letter actions WRVR(FM) New York, WSEN -AM -FM Bald- KRBT(FM) Woodland, Granted KSFM- winsville. WSFW-AM -FM Seneca Falls. WSLB- Calif.- (AM) Ogdensburg. all New York; WSNJ -AM -FM Existing FM stations (FM). Bridgeton. N.J.; WSNY(AM) Schenectady, WTFM- WDEC -FM Americus, Ga.-Granted WIPE(FM). Final actions (FM) Lake Success. WTHE(AM) Mineola. WVOS- WHSI(FM) Savannah, Ga.- Granted WJCL -FM. AM-FM Liberty, WVOX -AM-FM New Rochelle, WYBG(AM) Massena. all New York; WCMC-TV WCOF -FM Immokalee, Fla. -Broadcast Bureau KROK- accepted data filed March 3, in accordance with KWKH -FM Shreveport, La.- Granted Wildwood, N.J.; WED -TV Buffalo. WSYE -TV commission's second report and order adopted Nov. (FM). Elmira. both New York; WBGO(FM) Newark 3, 1971, and released Nov. 5, 1971, in Doc. No. WMOU -FM Berlin, N.H.- Granted WXLQ(FM). N.J.; WCNY-TV Syracuse, N.Y.; WADB(FM) mhz, Point Pleasant, N.J.: WADV(FM) Buffalo, WALY. 19160, showing proposed operation on 95.9 WSUS- ch. 240, change trans. and studio location to on WLVP(FM) Franklin, N.J.- Granted (AM) Herkimer. WBLT-FM Patchogue. WBNR. Williams Road, one mile west of Highway 41, Bonita (FM). (AM) Beacon. WBNY -FM Buffalo, WBRV(AM) Springs, Fla.; change trans. and ant.; made changes WFMC -FM Goldsboro, N.C. -Granted WOKN- Boonville. all New York; WCAM(AM) Camden, in ant. system; change station location to Bonita (FM). N.J.; WCBS-AM -FM New York, WCKL(AM) 3 ft. (Doc. Catskill. all New York; WCMC -AM -FM Wildwood, Springs; ERP kw; ant. height 300 WHNC N.C. WXNG 19160). Action May 25. -FM Henderson, -Granted N.J.: WDCX(FM) Buffalo, WDLA(AM) Walton, (FM). WDLC-AM -FM Port Jervis, WSYR -AM-FM Syra- WWBA -FM St. Petersburg, Fla.- Broadcast Bu- WGLN(FM) Sylvania, Ohio -Granted WXEZ- cuse all New York. Action May 31, reau granted CP to install new ant.; change ERP (FM). to 57 kw and ant. height to 360 ft.; remote control permitted. Action June I. WBBW -FM Youngstown, Ohio -Granted WQOD- Other actions, (FM). WMCF(FM) Stuart, Fla.- Broadcast Bureau granted CP to change trans. to studio building on KTOD -FM Sinton, Tex. -Granted KMIO(FM). all services same property; and make changes in transmission KMWX -FM Yakima, Wash. -Granted KFFM- William B. Ray, chief of complaints division, line. Action May 26. (FM). Broadcast Bureau, informed CBS that Its policy KVOR -FM Colorado Springs- Broadcast Bureau WMVM(FM) Milwaukee-Granted WZUU-FM. of requiring indemnification forms of legally quali- granted CP to change trans. location to 5.25 miles fied candidates could be inhibiting as to the con- south southwest of Colorado Springs on Cheyenne tent of candidate's use of station's facilities; serves Mountain, south of Colorado Springs; change studio no useful purpose; and places unreasonable burden location and remote control to 600 East Brookside Renewal of licenses, and restriction on use of station which is incon- Street, Colorado Springs; install new trans.; install sistent with no- censorship requirement of Section new ant.; make changes in ant, system; ERP 25 kw; all stations 315. Ruling followed complaint by D. J. Leary, 2,130 remote control national media director, Humphrey ant. height ft.; permitted. Broadcast Bureau granted renewal of licenses for Action May 30. against CBS's Los Angeles stations RR NX Campaená following stations and co-pending auxiliaries and KNX(AM) that stations had denied Senator WNUS -FM Chicago- Broadcast Bureau granted SCA when appropriate: WBZ -TV and WOBH -TV, Humphrey. legally qualified candidate for nomina- CP to change trans. location to Kemper Building, both Boston, WHYN -TV Springfield, WKBG -TV tion for President in California primary election Wacker Drive at Washington Street, Chicago; Cambridge, WSMW-TV Worcester, WTEV(TV) June 6, equal opportunity under Section 315 of change ant. system; ERP 33 kw; ant. height 600 New Bedford, all Masschusetts. Action May 28. Communications Act, by demanding submission of control permitted. Action June 1. ft.; remote Broadcast Bureau granted renewal of licenses for indemnification forms personally signed by senator. WNWY -FM Norway, Me.-Broadcast Bureau following stations and co-pending auxiliaries: Action May 30. accepted data filed May 5 in accordance with com- WEVD -AM -FM New York, WGBB(AM) Freeport, FCC denied complaints by Los Angeles Mayor mission's report and order adopted Nov. 10, 1971, WHUG(FM) and WKSN(AM), both Jamestown, Sam Yorty and Representative Shirley Chisholm

Broadcasting Jun 12 1972 88 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926- COHEN & DIPPELL & ASSOCIATES Atlantic Research Corporation PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers Formerly GEO. C. DAVIS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) Alexandria, Va. 22314 527 Munsey Bldg. Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354.2400 347.1319 Phone: 12011 746 -3000 Washington, D. C. 20005 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER KEAR & KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 17031 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 12021 347 -8215 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 2029 K 711 14th St., N.W. Street N.W. Radio Cr Television BOX 7004 Washington, D. 20006 Republic 7 -6646 C. Box 68, International Airport DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631-8360 13011 827 -8725 1415) 342 -5208 3f ember AFCCE Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. CONSULTING RADIO ENGINEERS HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Suite 716, Associations Bldg. 8200 Snowville Road Computerized Frequency Surveys 9208 Wyoming PI. Hiland 4 -7010 345 Blvd. -80206 1145 19th St., N.W., 659 -3707 Colorado Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, KANSAS CITY, MISSOURI 64114 Member AFCCE COLORADO Member AFCCE .Member AFCCE

E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY BROADCAST ENGINEERING SYSTEMS RADIO ENGINEER CONSULTING Consulting Engineer CONSULTANT ENGINEERS -CONTRACTORS 9616 Pinkney Court 5210 Avenue F. Box 220 29 South Mall Potomac, Maryland 20854 Coldwater, Michigan -49036 Plainview, N.Y. 11803 (301) 299 -8272 Austin, Texas 78751 Phone: 517- 278 -6733 15161 694 -1903 Member AFCCE 1512) 454 -7014

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY to Be Seen by 120,000 Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM FM -TV tion owners and managers, chief engi- 1735 Wales St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired & Certified Washington, D. C. 20036 fm S. Market 445 Concord Ave. am tv and facsimile facilities. 103 Sr. for availabiliHes Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524 -3777 Phone 1617) 876 -2810 readers per coot. Phone: (2021 638 -1022 (D.-N.Y.), asking for equal time on CBS and majority owner of KFYR- AM -FM-TV Bismarck, relief. Action May 26. ABC networks to respond to programs on which KIJMV -TV Williston and KMOT(TV) Minot, all Senators George McGovern and Hubert Humphrey, North Dakota, and KOYN(AM) Billings, Mont. Actions on motions candidates for Democratic nomination for Presi- Mr. Ekberg has interest in those stations. Ann. dent have or will appear. Commission said that June 2. Hearing Examiner Isadore A. Honig in Dayton, programs in question are bona fide news programs Wash. (Touchet Valley Television Inc.), CATV and are exempt from equal opportunities require- WOPI(AM) Bristol, Tenn.-Va.-Seeks assi - cease and desist proceeding, approved settlement ment of license from Tri- Cities Broadcasting Co. of Dec. 9, 1971, as modified Jan. 6; ments of Section 315 of Communications Act. Ac- E. agreement tion June 2. to Thomas Ray Tolar Sr. for $142,000. Sellers: approved compensation of $2,000 to Touchet Valley O. Roden, president, et al. Buyers: Thomas Ray Television Inc.; granted joint motion for termina- Tolar Sr. (100 %). Mr. Tolar is under one -year tion of hearing; and terminated proceeding, with no management contract for WVIX(AM) Pensacola, cease and desist order against Touchet Valley being Translator actions Fla. Ann. May 31. issued. Action June I. Mountain City, Nev.- Broadcast Bureau granted KEEZ(AM) San Antonio, Tex.-Seeks assignment Hearing Examiner Isadore A. Honig in Dayton, CP's for new VHF translators to serve Mountain of license from The Camel Co. to San Antonio Wash. (Touchet Valley Television Inc.), CATV City, operating on ch. 9 by rebroadcasting programs Broadcasting Inc. for $175,000. Sellers: William D. proceeding, granted letter request by Columbia of KBOI -TV ch. 2 Boise, Idaho; and ch. 13 by re- Balthrope, president, et al. Buyers: L. Lowry Mays Empire Broadcasting Corp. and received in evidence broadcasting programs of KTVB(TV) ch. 7 Boise. (42 %), Samuel Maurice ionic (42 %) and Thomas its exhibit 1 and joint exhibit 2 (Doc. 18825). Action May 24. J. Moran (16 %). Mr. Mays is president of Mays & Action May 31. Co., investment Bankers. He also has interests in real estate and furniture. Mr. Jorrie is 50% owner Applications Modification of CP's, of Jorrie Furniture Co. in San Antonio. He also has real estate and banking interests. Mr. Moran is The following operators of cable television systems all stations vice president of Jorrie Furniture Co. Ann. May 8. have requested certificates of compliance, FCC an- KTVW(TV) Tacoma, Wash. -Seeks transfer of nounced June 2 (stations in parentheses are TV KPOO(FM) San Francisco- Broadcast Bureau control of KTVW Inc. from estate of J. Elroy signals proposed for carriage): granted mod. of CP to change trans. location to McGaw, Marion O. McGaw, executrix, to Blaidon Verte Corp., Scranton, Pa. (WNEP -TV, WDAU- 1201 California Street, San Francisco; change trans. Mutual Investors Corp. Consideration: $112,907. -TV, Wilkes- system; 245 w.; TV, WVIA -TV, all Scranton; WBRE and ant.; make change in ant. ERP Principals of Blaidon Mutual Investors Corp.: Barre, WPHL -TV Philadelphia, all Pennsylvania; ant. height 410 ft.; remote control permitted; con- Donald Wolfstone (80 %), et al. Mr. Wolfstone is WOR -TV and WPIXITVI, both New York.) ditions. Action May 24. 85% owner of Wolfstone Investment & Real Estate Wis. -TV KPOO(FM) San Francisco- Broadcast Bureau Co. in Seattle. He also has major interests in prop- Villas Cable Inc., Eagle River, (WSAU erty management, general construction, personal en- and WAOW-TV Wausau, WAEO -TV Rhinelander, granted mod. of Cl' to extend completion date to WBAY -TV, WLUK -TV Green Bay, all Wisconsin; Nov. 19. Action May 26. tertainment management and classified advertising brochure in Seattle. Ann. May 8. and WNPB[TV] and WLUC -TV, both Marquette, KCRW(FM) Santa Monica, Calif.- Broadcast Michigan.) Bureau granted mod. of CP to extend time to Aug. Mooreland Television Co., Mooreland, Okla. 15. Action May 26. CATV (KOCO -TV, KWTVITVI, WKY -TV and KETA- 'KEPC(FM) Colorado Springs -Broadcast Bu- [TV], all Oklahoma City). reau granted mod. of CP for extension of time to Final actions Storer Cable TV of Florida Inc. -Fort Meade, Dec. 15. Action June 1. KMN -77 Sierra Vista, Ariz. -CATV Bureau Fla. (WESH -TV Daytona Beach, WEDU[TVI, WPKN(FM) Bridgeport, Conn.- Broadcast Bu- granted license covering CP of CARS. Action May WFLA -TV, WLCY -TV, WTVT[TVI, WUSF-1TVV reau granted mod. of t P for extension of time to 23. all Tampa, WDBO -TV, WFTV[TV], WSWB -T"/ Dec. 4. Action June 1. Orlando, WTOG[TV] St. Petersburg, all Florida.). WKT -83, WKT -84, North Fort Meyers, Bayshore, WFOY -FM St. Augustine, Fla.- Broadcast Bu- Estero, Fort Meyers Beach, North Naples and Bo- Diversified Communication Investors Inc., Little- reau granted mod. of Cl' for extension of time to nita Springs, all Florida -CATV Bureau granted field, Tex. (KCBD -TV, KLBK -TV, KTXT -TV Nov. 12. Action May 26. assignment of CP of CARS local distribution sta- KSEL-TV, KMXN -TV Lubbock, WFAA -TV anti tion to Swanco Broadcasting Inc. Action May 23. KDTVITV], both Dallas, KTVTITV] Fort Worth, WHE -30 Warner Robbins, Ga. -CATV Bureau all Texas). granted mod. of CP to extend completion date of WDV -68, WDV -69 Columbus, Ga. -CATV Bu- CARS to Nov. 31. Action May 23. reau granted transfer of control of licensee corpora- Valley All- Channel Cablevision of Moorhead Inc., Moorhead, Minn. (WDAY -TV, KFME[TVI, Brandenburg, Ky.- Broadcast Bureau granted tion, CARS, to Community TeleCommunications Inc. Action May 19. KTHI -TV, all Fargo, KXJB -TV Valley City, all mod. of CP to change studio location to trans. site North Dakota; WTCN -TV Minneapolis; CJAY -TV at Highway '79 and 105. southwest of Brandenburg; Scottsbluff Cable TV Co., Scottsbluff, Neb. Winnipeg, Man.). delete remote control; change trans. and ant.; ERP CATV Bureau granted request for extension of time- 3 kw; ant. height 190 ft. Action May 26. to and including May 31. Action May 25. Lyons CATV Inc., Lyons, Kan. (KCKT Great Bend. KARD -TV and KAKE -TV, both Wichita, WAMH(FM) Amherst, Mass.- Broadcast Bureau Alliance Cable TV Co., Alliance, Neb. -CATV KTVH[TVI, KPTS[TV] Hutchinson, all Kansas; granted mod. of CP for extension of time to Dec. Bureau granted request for extension of time to KBMA-TV Kansas City, Mo.; KWGN-TV Denver, 7, 1972. Action May 26. and including May 31. Action May 25. Colo.). KNIM-FM Maryville, Mo.- Broadcast Bureau Kimball Cable TV Co., Kimball, Neb. -CATV McPherson CATV, McPherson, Kan. (KARD- granted mod. of CP for extension of time to Nov. Bureau granted request for extension of time to TV and KAKE -TV, both Wichita, KTVH(TVI, 28. Action June 1. and including May 31. Action May 25. KPTS(TV] Hutchinson, all Kansas; KBMA -TV WQMR(FM) New Brunswick, N.J.- Broadcast Sidney Cable TV Co., Sidney, Neb. -CATV Bu- Kansas City, Mo.; KWGN -TV Denver). Bureau granted mod. of CP for extension of time reau granted request for extension of time to and Peninsula Cable Corp., illiamsburg, Va. to Aug. 1. Action June 1. including May 31. Action May 25. (WDCA -TV and WTTG(, both Washington). Nassau College Association Inc., Garden City, Capitol District Better TV Inc., village of Colo- Peninsula Cable Corp., Hampton, Va. (WDCA- N.Y.- Broadcast Bureau granted mod. of CP for nie and town of Colonie, both New York; Capitol TV and WTTG[TV], both Washington; WCVE- extension of time to Nov. 5. Action June 1. Cablevision Systems Inc., town of Guilderland. Albany, village of Menands and Watervliet, all TV, Richmond, Va.). New York; Mid-Hudson Cablevision Inc., town of Telvue Cable Alabama (city. of Bend Community Ownership changes Catskill. village of Catskill, city of Hudson, village Antenna Co.), Hoover, Vestavia Hills and South- of Athens, and town of Athens, all New York - west Jefferson county, all Alabama (WTCGITVI Applications CATV Bureau denied pursuant to commission's Atlanta; KPLR -TV St. Louis; WRIP -TV Chatta- rules, motion to accept late pleading filed May 15, nooga). KOLI(AM) Coalinga, Calif. -Seeks assignment on behalf of Albany Television Inc., insofar as it Malden Cablevision Co. Inc., Malden, Mass. of license from C. W. Mizner to Pleasant Valley requests consideration of objections to applications -TV, WPIX[TVI, both New York). Broadcasting for $47,500. Seller: C. W. Mizner. for certificates of compliance flied by referenced (WOR Buyers: Roger A. Pond (25 %), Jim E. Henderson CATV systems; pleadings will be treated as filed Everett Cablevision Co., Everett, and Medford (25 %), Donald K. Allen (25 %) and George C. Allen and will be considered outside of certificating proc- Cablevision Co., Medford. both Massachusetts (25 %). Mr. Pond is account executive for KLYD- ess. Action May 25. (WOR -TV and WPIX(TV], both New York; AM-FM Bakersfield, Calif. Mr. Henderson is owner WLJ -92 Poughkeepsie, N.Y. -CATV Bureau WREP[TVI and WOTV[TNI. both Boston; WSBE- of commercial laundry service in Bakersfield. He is granted CP for new CARS studio to head end link TV Providence, R.I.; W PO -TV Manchester, also owner of independent home and commercial station, to be used with CATV system in Pough- N.H.). delivery milk service in Bakersfield. Donald Allen keepsie; trans. location, Reservoir Square, Pough- Thomaston Cable Television Co.. City of Thomas- is president and 331/2% owner of KLYD -AM-FM keepsie. Action May 24. ton. Ga. (WSB -TV. WAGA -TV, WHAE -TV, Bakersfield. He was formerly newscaster for ABC Kingsport, Tenn.-CATV Bureau granted CP for WQXI -TV and WTCGITVI, all Atlanta; WRBL- News in Los Angeles. George Allen is vice presi- TV, WYEA -TV, WTVM[TV], all Columbus; dent and 331/2% owner of KLYD. Ann. May 8. new CARS local distribution station to be used with CATV system in Kingsport; trans. location, WCWB -TV and WMAZ-TV, both Macon, all WEXT(AM) West Hartford, Conn. -Seeks as- Bays Mountain Peak. Sullivan, Tenn.: WLD -71 Georgia). signment of license from Grossco Inc. to WEXT granted CP for new CARS local distribution station Wharton County Cable TV Inc., City of El Inc. for $425,000. Sellers: Michael E. Schwartz, to be used with CATV system in Kingsport: trans. Campo, Tex. KPRC -TV, KUHTITV HOU -TV, president, et al. Buyers: R & S Communications. location, WKPT -FM tower. Sullivan; WLD -72 KTRK -TV. KHTV[TVI, and KVRL( V). all Hous- R & S Communications is company formed to own, granted CP for new CARS studio to head end link ton, KVVV -TV. Rosenberg, WOAI -TV - hold and manage broadcast properties and is 100% station to be used with CATV system in Kingsport, TV and KSAT -TV, all San Antonio, KTBC -TV, owner of WEXT Inc. Principals of R & S: Harry L. Tenn.; trans. location, southeast Kingsport, Kings- KVUE[TV . KHFI -TV, both Austin, KXIX[TVI Reiner (50 %) and Bernard Sheri (50 %). Mr. port. Action May 12. and KAVIJ[TV], both Victoria, all Texas). Reiner is certified public accountant. Mr. Sheri is Torrington /Lingle Cable Co.. Torrington, Wyo.; Moshannon Valley TV Cable Co., Philipsburg attorney. Ann. May 8. Sterling Community TV Co., Sterling. and Logan. Borough, Rush Township, South Philipsburg KMLB -AM-FM Monroe, La. -Seeks transfer of both Colorado; Sidney Community TV Co., Sidney, Borough, Osceola Mills Borough, Chester Hill control of KMLB Inc. from R. L. Vanderpool Jr. Neb.: Scottsbluff County Community TV, Gering, Borough. Decatur Township, Boggs Township, and (1500 shares before, none after) to Cyrene Broad- Scottsbluff, and Terrytown. all Nebraska; Midwest Morris Township, all Pennsylvania (WOR -TV New casting Corp. (none before, 1500 after). Considera- Cable Television Inc., Akron, Haxtun, Holyoke, York). tion $350,000. Principal: Robert E. Powell (100 %). Wray, and Yuma. all Colorado; Bayard, Minatare, Merrimack Valley CATV Inc., Nashau, N.H. Mr. Powell was formerly vice president, 1'V sales, Mitchell and Mortll, all Nebraska; Laramie Com- (WOR -TV and WPIX[TVI, both New York). -TV Monroe, La. Ann. May 8. munity TV. Laramie, Wyo.; Kimball Cable TV, of KNOE Kimball, Neb.; Fort Morgan Cable TV, Fort Mor- Dubois Community Cable Television, town of KKGF(AM) Great Falls, Mont.-Seeks assign- gan, and Morgan county. both Colorado; Cable Dubois, Wyo. (KTWO -TV Casper, KWRB -TV ment of license from Big Sky Broadcasting Co. to Colovision, Chevenne, Wyo.; Brush Community Riverton, both Wyoming; KID -TV and KIFI -TV, Meyer Great Falls Inc. for $362,500. Sellers: W. Television Co.. Brush. Colo.: Alliance Community both Idaho Falls, Idaho; KOET[TV] Ogden, L. Holzer. Buyers: Meyer Great Falls Inc. (100% TV Co.. Alliance, Neb. -CATV Bureau granted Utah). owned by Meyer Broadcasting Co.). Principals of petition filed May 16, on behalf of Frontier Broad- Onondaga Video Inc., town of Onondaga, N.Y. Meyer Broadcasting: Marietta M. Ekberg (99.2 %) casting Co., requesting extension of time until June V, WHEN-TV, and William A. Ekberg (0.8 %). Mrs. Ekberg is 20 to reply to oppositions to petitions for special , all Syracuse, W (TV]anWOR-Y TV,both C

Broadcasting Jun 121972 68 New York, and WUTV[TV] Buffalo, all New Van Buren TV Cable Co., Van Buren, Me. York). (WEMT(TV] Bangor, Me.). schedules and franchise grants. Franchise in Medford Cable TV Inc., town of Medford, Okla. Sullivan Cable TV, Olney, Ill. (WGN -TV and grants are shown italics. (KARD -TV and KAKE -TV, both Wichita, KPTS- WFLD -TV, both Chicago). Kingshurg. Calif.- Hanford Cable TV Co. has both Clear Television applied to city council for franchise. WKVTV, KKOCÓTV, KWTV[[TVjHutchinson,andall KETA- Cable Corp., Borough of Beech- [TVJ Oklahoma City, and KOVV[TV], Tulsa, wood, Ocean county, N.J. (WNJT[TV] Trenton, flornby, N.Y. -Donald T. Benedict has been Okla.). N.J.) . awarded franchise by town board. at Armstrong Utilities Inc., Boardman township, Clarion, N.C. -Hyper -Video Inc. of Chapel Hill Ohio (WFMJ -TV, WKBN -TV and WYTV[TVI, all has been awarded franchise by board of commis- Youngstown, WVIZ -TV and WKBF -TV, both Cable actions elsewhere sioners. Cleveland, and WUAB[TV] Lorain, all Ohio. Cando, N.U. -Ray Gordon and Robert Ramage State TV Cable, Orland, Glen City (surrounding The following are activities in commu- have been awarded franchise by city council. Orland), Willows, and Glenn county (surrounding nity- antenna television reported to BROAD- Copley Borough, Pa. -D. J. Cable Co. of Naza- Willows), all California (KCRA -TV Sacramento, CASTING reth has applied to borough council for franchise. KOVR[TV] Stockton, both California). through June 6. Reports in- clude applications for permission to in- Wake Village, Tex.- Texarkana Television Cable Tahquamenon Cable Vision Inc., Newberry, Mich. Co. has been awarded 15 -year franchise by city (WKBD -TV Detroit). stall and operate CATV's, changes in fee council.

Classified Advertising

Payable in advance. Check or money order only. Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -$40.00 Deadline for copy: Must be received by Monday for publication next Monday. per inch. 5" or over billed at run -of -book rate. -Stations for Sale, Wanted to Buy Please submit copy by letter or wire. No telephone calls accepted without con- Stations, Employment Agencies, and Business Opportunity advertising require dis- firming wire or letter prior to deadline. play space. Agency commission only on display space. Help Wanted 30f per word -$2.00 minimum. Applicants: If tapes or films are submitted, please send 51.00 for each package to cover handling charge. Forward remittance separately. All transcriptions, photos, Situations Wanted 254 per word -52.00 minimum. etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly All other classifications 35f per word -$4.00 minimum. repudiates any liability or responsibility for their custody or return. Address Add $1.00 for Box Number and reply service (each ad), per issue. replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. 20036.

RADIO Sales Continued Announcers Continued

We need a morning person for a moving MOR to up Help Wanted Management Aggressive salesman, active account list. College town, tempo AM -FM combination in the area of a medium 50 miles from Chicago. Send resume. Len Ellis, to major market in northeast Ohio. We need Creativ- WAKE Radio, P.O. Box 149, Valparaiso, Indiana 46383. ity Plus! with no holds barred within the realm of Manager for exclusive small market radio station in reality. Some production, maybe some meter reading. New England. Must have many years radio manage- Seasoned sales professional for Minnesota's fastest It's your plum if you've got the talent to pick it. ment experience. Ninety percent of time devoted to growing outstate metro market. We want a creative, Send tape and resume including references. Box F -111, sales. Twenty thousand per year plus commission. mature, dedicated person to take over an active ac- BROADCASTING. Send photo, complete resume, plus references first count list with annual commission in mid -teens and letter. Chance of e lifetime for right man. Write Box nowhere to go but up! Attractive fringe benefits. Mail One of the nation's best modern country stations has E -335, BROADCASTING. personal and professional recommendations, resume, opening for bright, friendly jock with C&W, MOR or and track record to Andy Hilger, Manager, WJON top 40 background. Midwest. Box F.128, BROAD- Wanted manager for well established and profitable Radio, St. Cloud, Minn. 56301. Applicants will be CASTING. network radio station in southeast who is capable of thoroughly checked before personal interview. expanding upward profit curve in face of sister FM Experienced announcer , good voice/production. and TV station competition. Splendid position for MOR, plus TV. Resume, tape, snapshot and salary young and aggressive sales minded manager. Box Experienced salesman to build direct sales force in requirements first letter. KODE, Box 46, Joplin, F -77, BROADCASTING. excellent market. All info first letter, please. WPDC, Missouri 64801. Box 1600, Elizabethtown, Pa. 17022. 5 KW AM station needs experienced announcer in- Sales manager needed now for top -rated full -time terested in account sales or servicing. Have opening station in medium southern California market. Excel- Midwest country- western market seeks a professional, for either /or combination. Expect FM /CP this summer. lent potential for growth with the organization. Send full time salesman and disc jockey. If you are am- Top wages. KOLY, Mobridge, South Dakota. resume to Box F -118, BROADCASTING. bitious and an experienced salesman, investigate this fine opportunity. Send complete resume to P.O. Box Top 40 DJ with large market experience. First phone 1209, Mt. Vernon, Illinois 62864. desired but not required. Not MOR -top 40; not Sales scream top 40 but a warm moving blend in between. Looking for independence, permanence and unlimited Call Tom Bell, 703 -534-9625. Sales manager for upper Midwest AM -FM. Should have opportunity for personal earnings? Community Club ability to elevate billings in competitive market of Awards (CCA) has opening for mid -western sales If you're an announcer -salesman looking for a home 80,000. Station well accepted. Ideal community for manager. Full time, five day a week travel. Previous with advancements and good money call 314- 586.8577 required. for manager. No collect. Would like 1st phone man families . no social problems. Box E -356, BROAD- CCA sales experience advantage, but not CASTING. Qualifications include aggressive sales attitude; must but everyone considered. A fine opportunity. be self- starter with ability to address large groups of women; ability to sell station management and Immediate opening -lst phone di, also interested in Radio time salesman for mid -west suburban market. motivate station sales staff. Well dressed, youthful, news for C&W AM in New Mexico. Send resume, Earnings unlimited. AM -FM group operation. 312- under forty appearance. Proven job and financial tape, picture and salary requirement to: Interstate 898 -1580. Many benefits. Box F-18, BROADCASTING. stability. Must own late model car. Apply in writing Broadcasting Company, Box 2121, Farmington, N.M. and confidence if necessary, including recent snap- 87401. Major market contemporary radio station wants a gal shot. Personal interview successful applicant. Open or guy with sales pizzazl If you're located in Ohio ing immediate. John C. Gilmore, CCA, Inc., P.O. Experienced Black di-tight top 40 format -clear de. or Pennsylvania, and seek unlimited career oppor. Box 151, Westport, Conn. 06880. livery on commercials & news. Must have car. Send tunities with an excellent client list of both direct tape and resume to Gary Lane, Program Director, and agency clients, send a complete resume to Box Ohio 6 Murray Avenues, Atlantic City, New Jersey Sales person needed with great opportunity to be. F -42, BROADCASTING. 08404. come sales manager of leading stereo rocker. Send resume including photo together with your require- Ex -GI 10 type strong on promotion and PR to start Experienced morning jock who can communicate. Con- ments of salary or draw to Alvin L. Korngold, Box temporary format, top pay. Ultra modern facilities. as time salesman with job of sales manager opening 13, Tucson, Arizona 85702. in August. Salary + commission + talent for play -by- Send tape, resume and salary requirement. Eastern play if capable. Hoosier FM'er in SM covering MM. Broadcasting Corporation, P.O. Box 2697, Springfield, Illinois 62708. Send resume -photo to Box F -109, BROADCASTING. Announcers Salesman needed. Great opportunity. Jerry Hennen, Technical KOMA, Montevideo, Minn. Major midwest market C&W has an excellent day - _hift opening for good experienced jock. Send tape, Chief engineer for stable directional. Very fine equip- ment and pleasant family living conditions. No shift, manager wanted for top resume to Box E -328, BROADCASTING. Experienced sales -rated, combination or sales work. Please send salary require- 5KW, 24 hour, modern country music station at 560 ments and resume to Box D -283, BROADCASTING. to replace deceased sales manager. If you are in- Announcer with mature voice for middle music net- terested in in the Sky with its living Big country all work station in Texas gulf coast city. Box F -36, Chief engineer for Memphis non -directional remote environmental advantages, contact Al Donohue, KMON, BROADCASTING. control radio station. Immediate opening. Box F -48, Box 2285, Great Falls, Montana. Population: 70,000. BROADCASTING.

1,000 watt, full time single market station has oppor- 5000 watts in northern major market- summers are hot Spanish speaking board operator. 3rd FCC license, -winters are cold. We have a very progressive middle tunity for combination salesman- announcer. Sales experienced or will train. Box F-86, BROADCASTING. ability first, announcing second, but must be profes- of the road format in a competitive market. We are sional all the way. We're talking good money for the looking for a top pro loaded with creativity and per- Capable engineer.ee Join successful Rocky Mountain right man. No telephone calls, please. Send tape, sonality. If you're our man we can afford you. Send station staff. Help us plan two more operations. resume, photo to Ken Kilmer, Owner /Manager, KWBG, tape, resume and photograph to Box F -76, BROAD- Ability to voice commercials helpful, but not required. Boone, Iowa. CASTING. Write Box F.93, BROADCASTING.

Broadcasting Jun 12 1972 89 V broad Past 13 years as broadcast jour- Technical Continued nalist seeks management position in small market Announcers Continued station. Knowledge all phases broadcasting. Oppor Medium market station needs full charge engineer. tunity outranks salary. Box F -119, BROADCASTING. I communicate with my listeners while I keep my We offer opportunity for growth. Write Monarch Net- show moving. And I'd like to move it to your (top work, P.O. Box 2090, Casper, Wyoming. 20 years experience -16 management. One of the 50) market. Creative top 40 personality, super pro- creators of request radio. Super strong on sales, local duction. First ticket. Box F-103, BROADCASTING. Chief engineer medium market AM- daytime,, stable and national. Can build a loyal, working staff by directional shortly to begin construction of new fa- supplying, leadership in sales, ratings, administration. Flay.bplay football, basketball and baseball; 1st cilities. Good operation fine market. No air shift re- Call KATZ Radio, my competition in Minneapolis, ask class, 5 years experience -MOR, some sales. 30 year quired. Contact manager, WRRR Radio, Rockford, them about me. Then call me at 612.472 -3036. I'm old family man looking to settle with progressive Illinois 61101. proud of my record, let me tell you about it. Don't sports minded station. Box F -104, BROADCASTING. worry about the size of the market; yours might be First ticket engineer for maintenance and production the one. Gene Lof tier, II, 1453 Park Drive, Mound, Large market country pro looking in midwest. How- work. No announcing. Call Ed Buterbaugh, 703- Minnesota 55364. ever, considering good offers elsewhere, epecially

538 -6937. P.D. possibilities. First phone. Multi- experienced . Executive seeks change. Experienced young executive sportscasting, rock -you name it! Nothing under $700 will assume full charge. Top background in advertis- monthly. Box F-107, BROADCASTING. News ing, marketing and broadcast communications busi ness. Have been president of company several years; 14 years experience radio -TV, play -by -play all sports Somewhere out there is a dedicated young man who handled all phases of broadcast creative activities, -college graduate -3rd endorsed. Married -family. will take the job of news director in our young news contracts, legal, personnel and sales management. Box F -108, BROADCASTING, department. He will work and sweat and work some Profit oriented. Have earned high income but will con more and take pride in watching it become the very sider quality of association with high integrity com- Soul /blues jock, 3 years experience FM in major best. He is not a prima donna who is unwilling to pany above immediate earnings. Please reply in market. College, 3rd phone. Seek innovative, down fake direction. He does believe that an excellent news confidence. P.O. Box 694, Harrison, N.Y. 10528. home soul station. Box F -113, BROADCASTING. department is the frosting on the cake. So do I. If you eat, breathe and sleep news get me a resume, Here today with tomorrow's success. General Manager Announcer, third class license, college, married, major tape and recent pic (if available) in the mail now. -strong sales background with fresh programing and medium market experience, draft exempt. 317- Starting salary 150.165. Gas and complete ins. plan ideas. Thoroughly qualified. Call or write Bob Larsen, 545-2909. Box F -115, BROADCASTING. furnished. Gulf coast mod country. Equal Oppor- 1053 W. Ogden Avenue, Naperville, Illinois 60540. tunity Employer. Box F -10, BROADCASTING. 312.357 -3716. New England! Young, experienced, outstanding board work, first, Prefer top -30. Personal interview neces- Wanted, news director, good voice and gathering sary. No screamer, but cookin'l Box F -127, BROAD- ability. Pleasant university community in resort area Sales CASTING. in northeast. Pay equal ability. All replies must in- clude tape and resume first reply. Box F -66, BROAD- Experienced salesman /announcer /DJ looking for stable Seven years top 40 experience. Desire permanent CASTING. market on East Coast. Creative, mature, married, 24, location. Tape, resume. Sunny Dodd, Anderson's vet, third ticket, tight board. Box E -339, BROAD- Trailer Ct., Scottsboro, Ala. 35678. (205) 845 -4158. We don't want experience. We want dedication. If CASTING. you're a college grad , under 25 and want to Broadcasting school graduate seeking chance. Have learn news - the top local radio news depart- Experienced, 30, announcer, sales, management, 1st. Ist phone tight board, mature voice. Prefer Pacific ment i upstate New York will teach you. Hours: Robert E. Lee, 182 S.E. 28th Court, Boynton Beach, to Mid -west with one year on the job guarantee. Awful. n Pay: Poor to start. Still interested? Tape, Florida 33435. Contemp. MOR top 40. Call, cable, or write: James resume to Box F -125, BROADCASTING. Equal oppor- E. Young, 17758 Gemini, La Puente, Calif., 91744, tunity employer. Announcers phone: (213) 964 -2079. Newsman, personable. Some experience preferred. Experienced first phone jock from N.E. Wisconsin Must be prepared to go beyond routine digging. Solid Big Ten sports experience. Need chance to ad- small market top 40 station. Did morning air shift t/2 hour salas and Strong on actualities. Write Manager, KVOC, Casper, vance, in radio or TV sports. Box E -312, BROADCAST- including talk show. Also produc- Wyoming 82601. ING. tion. Gary Ledesma, 116 N. Main, Medford. Wis- consin 54451 or 715 -748 -2617 for air check and Half time newsman, public radio station. Excellent Experienced young professional, family, prefer mod- resume. opportunity to get graduate degree. Must be able to ern country, rock, adult contemporary. Strong on report, write, and deliver news. Degree required, 3 production and personality. Box F -19, BROADCAST- First phone, seven years announcing experience with years experience preferred. An equal opportunity em- ING. strong music and production ability. Call 404 -794-8456. ployer. Send scripts and tape to Chairman, Radio TV Film Dept., Oklahoma State University, Stillwater, Talk jock for big market only. Specialize in probing No grocery store dj . . top 40 personality ready Oklahoma 74074. interviews. Box F -22, BROADCASTING. for super- market. Creative, involved, strong produc- tion. First phone. 413 -442.9051. Newsman for large market R & R Station. Heavy on Mature man, experienced announcer, program direc- public affairs and contact with top public officials in tor, sales, looking for permanent job with MOR Good voice, seven years experience MOR/C&W. Avail- 703 nation's Capital. Call Joe Salvo, -533 -3237. station east or southeast. 3rd endorsed. Box F -32, able yesterday. Larry Reed, Box 103, luka, Kansas BROADCASTING. 67066. 316 -546-3030. WMID- Atlantic City -seeks experienced news director -good writer, good delivery. Must have car. Send Salesman -announcer -first phone. Wishes to move into West coast relocate immediately. FM, tape and resume to Gary Lane, Program Director, dj- Experienced management. Ten years experience, middle forties. minority, Ist ticket, any format progressive top 40. Ohio S. Murray Avenues, Atlantic City, N.J. 08404. Box F -60, BROADCASTING. 24 yr. old, single. Call Joe Freddy 714 -423-3447 or write 2861 Flax Drive, San Diego, Calif. Programing, Production, Others Exciting, young (22) personality searching for top 50 station through Indiana -Ohio area where people Third endorsed. Announcer /di. Talented, stable, re- Program director, creative, willing to assume respon- really care. Ambitious, married with 1st, I'm ready to sponsible. Looking for start in radio. W. Benjamin, sibility and work hard, able to effectuate his own hear from you. Good references, 3 years experience. /40 East 149th Street, Bronx, New York. Make great music director. Box F -65, BROADCASTING. ideas in front of microphone. Box E -313, BROAD- CASTING. Experienced program director, FCC first ticket. Expert - 1st phone broadcasting school graduate, mature, mar- ence includes music, production, copy writing, con- Wanted, P.D. who understands how to put it all ried man with college FM experience and strong mili- tinuity, news, dj- announcing. Seeking any challenging together in a modern country station. Good fringe tary communications background seeking position any announcing position, or program, news director open- benefits, chance for advancement to national P.D. area as engineer, announcer or combo. Hard working ing, if available. Will travel anywhere for right offer. Ship of growing chain. Good pay for right man. Send and quick learner. Box F -72, BROADCASTING. Prefer personal interview. Let's get together today. resume and sample of air work and production to Larry Kay, (516) 791 -6557, 58 Fairview Ave., Valley Box F -24, BROADCASTING. Try mall You'll like me!! Heavy personality. Number Stream, New York 11581. one in market. Major market only. Box F -81, BROAD Assistant program director- announcer with extensive CASTING. First phone. Heavy, entertaining. Call (305) 373 -1894 knowledge middle music needed by South Texas MOR anytime. Prefer West or South. station. Box F -37, BROADCASTING. Broadcast team seeking collegiate football, basketball, baseball play -by -play; east coast; full knowledge of Experienced MOR jock . , 20, twenty -nine, currently Art director for grorp owned, top network affili- game, production, interviews; 100 games experience. ated station. Experienced, creative, art director will program director in top 100 markets . experienced Box F -82, BROADCASTING. as music director, production and love working for progressive operation in top resort promotion manager. A pro looking for a pro station in or near a major city. Box F -71, BROADCASTING. After nearly five years with the same station, I'm city. Larry Stanfield (219) 483 -0584 or 438 -3763. ready for a change. Latest Pulse very kind to me in Situations Wanted, Management spite of being under the L.A. "umbrella." Good Experienced but starving announcer able to work any voice, wit, versatile, creative, excellent in production. format any place for slave wages or less. Fred Boet- Aggressive general manager. Heavy sales background. Prefer AM with TV. Broadcasting is my profession, tcher, 329 Alimeda Street, Marinette, Wisc. 54143. Currently employed. Excellent track record. Can invest not hobby. Box F -84, BROADCASTING. substantial cash. Prefer Pennsylvania or Eastern U.S. Young man experienced in all phases of radio desires Box F-56, BROADCASTING. Experienced jock and program director with good rat- return to broadcasting. 1st phone, college. Prefer ings in medium market looking for a new challenge. sports or news in southwest or midwest. Terry Ruys- Sales manager, highest local billing station in ex- Have first phone. Box F -87, BROADCASTING. ser, 713- 783 -7276. tremely competitive market . have managed in medium sized markets. Excellent MOR background, Australian DJ -major market experience looking for Outstanding talk show host, heavy with female audi- plus 10 years TV. Present contract expires July. I'm slot at progressive station in large market. No phone ence; experience news man; good production back- ready to manage your property! Box F -59, BROAD- but no "no talent" either. Box F -98, BROADCASTING. ground; creative . available immediately because CASTING. of format change at Detroit station: (313) 645 -0665; florida stations -Looking for seven years experience? 1710 Graefeld Rd., Birmingham, Mich. 48008. Young broad interested in radio management Maturity with enthusiasm? First ticket? Box F -100, and possibility of purchase of small or medium market BROADCASTING. Imprisoned! Release my creative qualities for a reason- station in midwest or west. Box F -69, BROADCASTING. able salary. Currently working Florida market, but Available now -Man with 10 years experience. Pro- will relocate for MOR, contemporary. Top 40 or pro- Aggressive eastern sales manager seeks GM position duces, directs and stars, all for the price of one. gressive almost anywhere. Tight board, fine produc- in midwest. Experienced PD, news director, jock, Complete musical knowledge. Ratings sagging? Let's tion, excellent references, family man with responsi. sports. First phone. Big Ten degree. Family. Box F- get together. (Southern area need not reply.) Tapes, bilities, 1st ticket but no engineer. Call John Hum- 106, BROADCASTING. resume, references. Write Box F -101, BROADCASTING. phreys 904- 629 -3347 for more information.

Broadcasting Jun 12 1972 70 Announcers Continued Programing, Production, Others News

Mature voice wants dj in C&W or MOR. Broadcasting Denver area rocker /alive -MOR . . . if your profes- Assistant news director with experience and editorial school grad. 3rd phone. Experience: 1 year at local sional operation invests in better people to create skills for south Texas station. Box F-12, BROADCAST- FM part -time. Don McKittrick, Route 1, Sunset Apts., and present your product, you'll appreciate this articu- ING. Springfield, III. 62707. late, educated, humorous PD /morning man. Midwest- erner who's done it all. Box E-303, BROADCASTING. Newsman -announcer with mature voice and good on- Black bread . Any location. First phone. Good camera delivery for Gulf Coast VHF. Box F -14, voice, accurate reader, tight production. Call Broad- Program director. IO years experience all phases pub- BROADCASTING. casting Placement Office, Brown Institute, Minneap- lic affairs /fine arts programing. Producer /performer olis. 612. 721 -2485. with strong classical music background. BA degree California TV station needs experienced self -starting plus. Prefer midwest location and opportunity to news reporter /anchorman. A man who can do it all. Black female dj seeks all night shift on any money complete MA, Box E -306, BROADCASTING. Send resume and tape to Box F -112, BROADCASTING. making station. 3rd phone. N.Y. trained. A. Lundy 91 -35 193sí., Jamaica, New York, Apt. 3 -M. Successful contemporary program director seeking Broadcasting professional, with good knowledge of challenging station in competitive medium market. markets and station personnel in Virginia and the Personable Basso who appreciates easy- listening for- Documented track record, checkable references. Box region, to direct news and public service information mat. Authoritative sound on news. Assistant ad- F -2, BROADCASTING. efforts of a university via radio and television. Must writer. 3rd endorsed. Bud Markle, 616 -9463632. 1470 have baccalaureate degree and six years experience N. U. S. 31, Traverse City, Mich. 49684. Programing /operations pro. Producer and /or maintain in radio and TV news and documentary production, top sound, solid ratings. Thirteen years steady growth programming, community relations, and management. C&W dI' for 8t/z years wishes to relocate in the West with two companies. Excellent voice. All adult for- Send resume to Box F -116, BROADCASTING. An equal or South. Knows the music and the business. Reliable mats. Prefer east. Box F -5, BROADCASTING. opportunity employer. hard worker. Contact D1, Rt. 3, Box 79A, Vermillion, C&W program I get results, majors South Dakota 57069. director, only, Personality Weatherman. Warm, easy, natural delivery replies Box F -64, BROADCASTING. confidential. that fits into an interaction newscast. A man who Technical takes the weather seriously but not himself. No car- Experienced (15 years) in major market with college toonists. degree. Background includes sports director (play -by- Send tape and resume to Phil Corvo, Pro. Chief AM -FM, studio construction, proofs, automation gram KIRO -TV, play), telephone mid (MOR), Director, 3rd and Broad St., Seattle, experience. No announcing. Married. Presently em- -talk, -day record show Wash. 98121. weekly minimum. Box F-21, BROAD- news plus writing. Conservation award winner. Seeks job as P.D. or as Sports Director. Seeking advance- ploye . $200 Television news: Experienced television newsman with ment. Box F -68, BROADCASTING. abilities in gathering news, as well as strong air DJ, tight board, good news, commercials, 3rd phone. Award -winning newsman seeking PD slot, in small/ work for co- anchor position. Top salary for fully Box E -304, BROADCASTING. qualified individual. Contact M. D. Smith, WAAY-TV, medium market, in West /NW. I I years BX experience, 25, with 1000 Monte Sano Boulevard, Huntsville, Alabama .. . Specialize: Automation, including d¡. single, stable, reliable. Now Major -market chief available. large market 50 Kw'er. Available after July 15. Box or call 205. 539 -1783. stereo, directional,. Experienced, expensive. Chains F-91, BROADCASTING. considered. Box F -63, BROADCASTING. 2nd weatherman wanted. WCVB -TV Channel 5, Bos- I seek program director or music director position in ton, has immediate opening for 2nd weatherman. Chief- AM -FM, mature, experienced construction main- a medium market. Major market experience. First Must be an accredited meteorologist capable of han- announcing. Box F -75, tenance and automation -no phone. Contemporary stations only. Box F -102, BROAD- dling all weather assignments. Send full details, BROADCASTING. CASTING. resume, tape if possible to Larry Pickard, Director of News and Public Affairs, WCVB -TV, 5 TV Place, Want small grove of stations to maintain. Experi- Excellent copywriter . experienced sales, news, Needham, Mass. 02192. An equal opportunity em-

of AM, FM and directional. Multi . ployer. enced in all phases production . . family . . college. Box F -124, station engineering experience or work for consultant BROADCASTING. engineer. 12 years experience plus commercial pilot. Weatherman, TV news field reporter. Must have on- Can make modest investment. Box F -I20, BROAD- 31 -year old sports pro seeks college football and camera experience, and be able to handle film CASTING. basketball play -by -play or college and high school assignments, shooting, editing and writing. Handle play -by-play. Will accept combination position such weathercasts at six and ten PM. Contact Aldy Swan- Highly experienced CE announcer prefers small mar- as news -sports or news -talk -sports. Will relocate for son, News Director, WEAU -TV, Eau Claire, Wisconsin ket. Excellent references. 918- 224 -8821. right opportunity. Excellent personal and professional 54701. (715) 832 -3474. A Post station. references. Phone 317- 9665365 or write Patrick Hol- News lan, Ill North 34th Street, Richmond, Indiana 47374. Programing, Production, Others Only strong sports stations need reply. TV anchorman -extraordinary broadcast journalist with Director with technical aptitude and creativity for to move impeccable credentials seeks an opportunity VHF in Texas resort city. Box F -13, BROADCASTING. from network radio into local television. Box E -322, I TELEVISION I BROADCASTING. Immediate opening for experienced television opera- Help Wanted Sales tions manager. Must be strong on all phases of tele- Top news reporter applicant last year city 100,000. vision, especially creative TV and market production super- Seeking news director's position comparable vision of production crew. Will consider any salary Married -de- or street reporter /editor larger market. Professional salesman wanted. Southeastern VHF has requirement if justified by experience and abilities. Former news director-ten years broad- man. Salary, gree- military. immediate opening for experienced Box F -117, BROADCASTING. casting. Box F-20, BROADCASTING. active list and a chance for the right man to grow. Send complete resume. An equal op- Promotion assistant for major independent station in portunity employer. Box F -1, BROADCASTING. Experiencen newsman looking -journalism degree, the midwest. Must be hard-working, self -motivating smooth delivery, good writer -reporter, small -medium pro with through knowledge of writing, production Box F -52, BROADCASTING. markets. Announcing and on -air technique. Reply Box F-121, BROAD- CASTING. At -Cal. bar, 38, B.A. degree, speech, theatre, Director -announcer with dependability and originality. English background, seeks radio -TV news, public af- Must be able to handle board with accuracy end Studio crew member (camera, floor, break- director) for fairs position. Prefer West Coast. Box F.67, BROAD- judgment. Texas station. Box F -15, BROADCASTING. ETV Station. $7000. Equal opportunity employer. CASTING. Send resume to John Hutchinson. WNED -TV, Hotel Technical Lafayette, Buffalo, New York 14203. Attention: Virginia, West Virginia, North Carolina 12 year broadcasting veteran desires to relocate near Working chief engineer for top 50, VHF, well-equip- WTVJ Miami -Traffic operations manager. In charge home. Primary interest -radio news. Good references. pad full color TV station. Pleasant living and working of 10- person department responsible for sales and Write Box F -70, BROADCASTING. conditions. Send resume and salary requirements to program traffic for #1 TV station in Florida. Experi- Box F -85, BROADCASTING. ence in supervising similar operations required. Equal Newspaper reporter wants broadcast news oppor- opportunity employer. Send resume and complete de- tails in tunity. Good voice. Prefer N.C. or Florida. Box F -83, California Central Coast television station has opening of experience various types of systems to BROADCASTING. for qualified switcher at $750 per month. Should be WTVJ, 316 N. Miami Avenue, Miami, Florida 33128. presently employed at switching. Only applicants with background of mature, common sense attitude Experienced, young, news director seeks position as Situations Wanted Announcing actions need apply. Box F -126, BROADCASTING. newsman in northern Ohio, southern Michigan. Prefer and Toledo, Flint markets. Box F -90, BROAD- Detroit, WENY -TV, Elmira, New York, has immediate opening Personality presently employed at northeastern MOR CASTING. for switcher -engineer. Good working conditions. Con- 21/2 years experience, 3rd, 29, Black without the tact Chief Engineer, Larry Taylor, at 607.734 -3636. stereotype sound. Part of the new Black breed in or longer. Experienced Law student seeks summer broadcasting. I am not just another pretty face and sports commentary and PBP, DJ. Pop or underground, Experienced video tape operator /editor RCA and can be used as utility man, TV booth announcing, news, production, programing, 3rd. Bright, articulate, Ampex VTR's for commercial production work. Tele- commercials, weather, game show host + radio eager. Box F -92, BROADCASTING. Color Productions, area code 703/683-3203. Contact personality. Wanted, job with a future and a chance Chief Engineer. to grow. Send for air check, picture and resume. Box Two years radio experience. MA in communication, F -110, BROADCASTING. 24, married. Seek radio reporter position. Available Do you like to travel? Do you like remote pick ups? Are Norelco tape mid -August. Box F.96, BROADCASTING. you familiar with cameras? Ampex 5 years experience. Last 2 years in Washington- Balti- machines? Grass Valley technical equipment? Do you more TV market. Talk show /personality, children Medium radio -TV market: Want polished pro, good know audio and communications systems? National shows /producer and writer, staff announcer, news, writing, reporting, air ability? I'm your man. Box Teleproductions, the leader in top notch network weather, and sports. Tony Alexi, 2310 Viers Mill pick ups with the best mobile vans in the F -123, BROADCASTING. equipped Road, Rockville, Md. 20851. (301) 424 -7699. U.S.A., needs qualified remote engineers. The men we will with one pres- Newsman - di - salesman. Dependable mature experi- are looking for join of our enced newsman. Creative. Versatile. 3rd endorsed ent engineers in forming a two man engineering team Technical MOR di. Tight board. Ex- football /baseball player for each of our units. You will be responsible for the maintenance and operation of the unit. You should sportscaster. P.O. Box 567, Carmel, New York. engineer, all be friendly and personable in addition to being Recommended first phone operations F -79, BROADCASTING. knowledgeable of large scale remote operations. You production facilities. Box Digger, who gets the news . .. first. Proven record. Strong on writing with original, ear -catching style. will be dealing directly with the networks and pro- Good voice, authoritative delivery. 5 years experi- ducers. For further information, call Terry Donohue Experienced chief, large and small markets, U and V ence. 914- 331 -0905, weekdays after one p.m. 317- 257 -1581. available. Box F-80, BROADCASTING.

Broadcasting Jun 12 1972 71 A friend in your studio, drop -ins, wild lines. Free News For Sale Equipment audition tape. Free bonus package with your first $25 order. V.D.U., P.O. Box 1167, Miami, Florida TV anchorman- extraordinary broadcast journalist with Heliax-styrofex, Large stock -bargain prices -tested 33138. impeccable credentials seeks an opportunity to move and certified. Write for price and stock lists. Sierra from network radio into local television, Box E.322, Western Electric, Box 23872, Oakland, Calif. 94623. Super /Scat football spotting charts and stat sheets. BROADCASTING. Phone (415) 832-3527. All newt Detailed, yet simple to use. Created by vet- eran play-by -play pro. Free brochure: Box 7, Endwell, Attention medium -large marketsl As a versatile, de. 614 Andrews Rigid T/L 775' type 82503, 75 OHM N.Y. 13760. pendable pro. Box F-55, BROADCASTING. 3 yrs. old, hangers, elbows, gas stop, misc. parts. Excellent condition. P.O. Box 188, Menomonee Falls, Vital Call -An emergency medical assistance service If you believe today's audience is tired of just poli- Wisconsin. tics, you believe local fea- that could save your life, when minutes matter- Write police, and pollution; if Arizona tures, human interest, and the offbeat will hypo news Ampex designed Model 450 background music tape today. Vital Call, Box 15531 BC, Phoenix, 85018, ratings; if you're seeking a news director of assign- reproducers, both new and factory reconditioned ment editor to give your news shows a new look; I models available from VIF International. Box 1555, have the experience and the ratings as proof of suc. Mtn. View, Calif. 94040, (408) 739.9740. On air talent, if you qualify, our National Coverage cess- Box F-88, BROADCASTING. makes your work personally available (via direct 1 -RCA, TS -21 Video Switcher; 1 -RCA, TP -11 Multi phone line) to 2,000 bdcasting execs. Send tape to: Radio newsman, two years experience, wants TV re- Plexer; 2 -GPL, PA -100 16mm Film Projector; 1 -RCA Hollywood Audition Showcase, 6777 Hollywood Blvd., porter position. MA in communication, 24, married. Turntable; 1 -RCA, Opaque Pick-up Assembly. Con- Hollywood, Calif. 90028. Available mid- August. Box F -97, BROADCASTING. tact Al Petzke, WTVO -TV, AC 815.963 -5413. TR-4 Is there a middle market station serious about news; RCA Lo -band color video recorder, reasonable. INSTRUCTION Broadcast doing thoughtful reports? Like to join you. Box F -99, Equipment Service, Box 2989, Bon Air, Virginia 23235. 703-272-0693. BROADCASTING. Attention Broadcast Engineers: Advance yourself. Earn a degree in electronics engineering while you remain Anchorman with 15 experience can make an Patch panels -CoAxial, (2), 31/e" 50 ohm, 10 X 10 years by Com- audience open their eyes, mouths and hearts. Personal plus dummy load connection. Dielectric Communica- on your present ob. Accredited Accrediting approved bill. Be interview only. Call 515-423-8434. tions Type 3233P. Unused. Complete specs available. mission, NHSC. Course under G.I. a real engineer -higher income, prestige, security. Free Original cost about $7000 each. S -W Elec., Box 23872, N. Dig, write, delivery, M.A. Walt Noon, 2155 Alta Vista Oakland, California 94623, Telephone (415) 832.3527. brochure. Grantham School of Engineering, 1505 Circle, Twin Falls, Idaho 83301. Phone 208 -734 -2220. Western, Hollywood, California 90027. (1) Collins 642A -1 cartridge playback -$200.00. (1) laboratory Collins PB150 cartridge playback- $200.00. (1) ATC First Class FCC License theory and training Programing, Production, Others A- 190 -P190 cartridge record and playback -525000. in six weeks. Be prepared . let the masters in the FCC licensing All running well -as is. Take all for $600.00. Connec- nation's largest network of Ist class ticut School of Broadcasting, 750 Main Street, Hart- schools train you. Approved for veterans' and ac- Broadcast pro. Production. Writing. Programing. Top and ford, Conn., 203- 232-9988. credited member National Association of Trade track record as television personality. Thirteen years Technical the location most with two companies. challenging Schools. Write or phone steady growth Seek convenient to you. Elkins Institute in 2603 job on and /or off air. Prefer east. All considered. Will trade Dynair 12 input x 5 output routing switcher Dallas Inwood Rd. 357.4001. Box F -6, BROADCASTING. (new 1971) with audio follow for an 8.10 input studio production switcher. Prefer switcher with Elkins in Ft. Worth, 1705 W. 7th St. Will booth , work projection, studio crew, effects if possible and must be in good condition. Write Department of Educational Communications, etc. Have BA degree and experience. Box F -53, Elkins in 3518 Travis, BROADCASTING. Washington Sanitarium & Hospital, Takoma Park, Houston, Maryland 20012, or call 301. 891 -7355. Elkins in San Antonio**, 503 S. Main, Experienced creative photographer /cinematographer; four years in TV; familiar all phases still and movie RCA BTA -SF 5KW AM Transmitter, excellent condi- Elkins in San Francisco, 160 S. Van Ness. photography lighting, processing, editing. Presently tion. Hy -Power Electronics, Dallas, Texas. 214-272- 5567. lab director midweat TV station. Box F -62, BROAD. Elkins in Hartford, 800 Silver Lane. CASTING. Sale -closeout. 3 RCA TK41 studio cameras with Elkins in Denveraa, 420 S. Broadway. Operations manager, director with background as pro- lenses, tripods, Fearless heads, 300' cable each, pack- duction manager, announcing, engineering, currently age $6,600 or $2,650 each. Bell & Howell Jan pro- Elkins in Miami, 1920 Purdy Ave. employed, seeks major market west /southwest reloca- jector meg /opt on base, $850. EMI 41/2" B&W studio tion. Film production/direction particularly strong. camera lenses and cables, $1,500. Marconi Mark IV Elkins in Atlanta, 51 Tenth St. at Spring, N.W. Just under 30, married, stable, with extensive experi- 41/2" B&W studio camera lenses, tripod, dolly, cable, ence in all areas of television and Film production. $2,500. RCA TK21B B&W film, Vidicon camera, $600. Elkins in Chicago, 3443 N. Central. Desire responsible, rewarding position. Pressure, chal- All FOB, Las Vegas. Contact Frank Anderson, 702- 870.2020, or lenge are not undesirable to me. May I forward a John Ettlinger, 213 -652-8100. Elkins in New Orleans, 2940 Canal. letter and resume? Box F -73, BROADCASTING. O.E. Mono board 6 channel with wooden board. Com- Elkins in Minneapolis, 4103 E. Lake St. Funny copy, voices, production, direction for film, plete $500 or 7 213.787.6048. TV or audio at agency, production house or broad- Elkins in St. Louis, 4655 Hampton Ave. cast facility for the summer. NE preferred. First RCA TS-40 14 x 6 production switcher w /TE -60B phone. Good teeth. Box F -74, BROADCASTING. effects and chroma keyer -$8500. American Data Elkins in Cincinnati, 11750 Chesterdale. Corp., 4306 Governors Drive, Huntsville, Ala. 35805. Director /cameraman, N.Y.C. cameraman TV film, 13 205 -837 -5180. Elkins in Oklahoma City, 501 N.E. 27th. years experience. Freelance directing for CATV. De. sires similar position. Box F -89, BROADCASTING. R ly dismantled 550' tower suitable for FM,. TV Elkins in Memphis, 1362 Union Ave. or microwave complete with co- axial, guy wires and Program /operation manager seeking challenging TV extra strong tower insulators. Excellent Channel 9 Elkins in Nashville', 2106 -A 8th Ave. S. market or cable opportunity. Strong in programing or 10 antenna; also ideal for emergency standby. Will administration, film buying, dedicated professional. sell all or part. For further information, write Reggie Elkins in El Paso., 6801 Viscount. Box F -95, BROADCASTING. Moffat, Mid -Florida TV Corp., P.O. Box 6103C, Orlando, Fla. 32803, or phone (305) 841 -5040. Elkins in Seattle *, 4011 Aurora Ave., N. Production manager desires position with TV station Elkins in Milwaukee, 611 N. Mayfair Rd. as director/producer or production manager. Experi- Trade in system for sale! (1) IGM 522-6 stereo control unit; (2) Scully's; (3) RS carousels; (2) single play- enced in all phases of production and supervision of Elkins in Colorado Springs, 323 South Nevada Ave, continuity, film, art and news departments. Excellent backs; (1) cart. recorder; (1) time announcer; (1) 50-3 references. Box F -114, BROADCASTING. random select programer; remote control; 3 racks. Available Since 1946. Original six week course for FCC 1st now from Broadcast Products. Call Bill Kane class. 620 hours of education in all technical aspects 301.424 -4700. Producer -Director, cinematographer, 21 years experi- of broadcast operations. Approved for veterans. Low - ence, commercial educational. Bob Alshouse, (305) cost dormitories at school. Starting dates June 28 & Capstan idlers for Ampex 562 -6460. 300, 350, 440 series, self Oct. 4. Reservations required. William B. Ogden aligning with replaceable ball bearings. $22.50 net. Radio Operational Engineering School, 5075 Warner M.S. in TV production; male, 24, single, can relocate. VIF International, Box 1555, Mtn. View, Cal. 94040. Ave., Huntington Beach, Calif. 92647. 739 Need first break, salary open. Ed Steinmann, 1441 (408) -9740. Orchard, Dea Plaines, III. 60018. 312.824-0625. Zero to first phone in 5 weeks. R.E.I: s classes begin June 26 and July 31. Rooms $15-20 per week, call Production manager /producer -director seeks new mar- MISCELLANEOUS toll free: 1.800- 237.2251 for more information or ket challenge! 6 years VHF net affiliate; 6 years agency write R.E.I., 1336 Main Street, Sarasota, Florida experience. Both top 25 markets! A.B. degree. Prefer Deejeysl 11,000 classified gag lines. $10.00. Uncon 33577. V.A. approved. West or Southwest. Joe Jaworski, 203 -669-7889. ditionally guaranteed. Comedy catalog free. Edmund Orrin, Mariposa, Calif. 95338. R.E.I., 3123 Gillham Road, Kansas City, Missouri 64109. (816) 931.5444. Or toll free: 1- 800. 237.2251. To Buy Equipment Wanted Prizes) Prizes) Prizes! National brands promo- for R.E.I., tions, contests, programing- No b or trade 809 Caroline St., Fredericksburg, Virginia 22401. Call Ray Gill (703) 373 -1441. Or toll free: Ampex MK X Headwheels: pay top dollar for . better! For fantastic deal, write or phone: Tele- Will 1-800- 237.2251. used MK X Headwheels. Please contact Box E-329, vision & Radio Features, Inc., 166 E. Superior St. BROADCASTING. Chicago, Illinois 60611, call collect 312- 944 -3700. R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call (813) 955-6922, or toll free: 1.800- 237 -2251. We need used 250, 500, 1 KW, 5 KW & 10 KW AM "Free" Catalog . everything for the dee¡ayl and FM transmitters. No junk. Guarantee Radio Supply Comedy books, sirchecks, wild tracks, old radio Licensed by New York State, veteran approved for 78040. Corp., 1314 Iturbide St., Laredo, Texas shows, FCC tests, and more! Write: Command, Box FCC 1st Class license and announcer -disc -jockey train- 26348, San Francisco 94126. ing. Contact A.T.S. Announcer Training Studios, 25 Will trade Dynair input x 5 output routing twitcher West 43 St., N.Y.C. (212) OX 5-9245. (new 1971) with audio follow for an 8.10 input studio Commercials with humor sell. Order our book of 101 switcher. Prefer twitcher with effects if possible and of them, 32 client categories for $19.95. Brain Bag, First class F.C.C. license theory and laboratory train- must be in good condition. Write Department of Edu- Box 875, Lubbock, Texas 79408, ing in five weeks, Tuition $333.00, Housing $16.00 cational Communications, Washington Sanitarium 8 per week- VA approved. New classes start every Mon- Hospital, Takoma Park, Maryland 20012, or call 301- Automated music service ... 3 formats. Tower Produc day. American Institute of Radio, 2622 Old Lebanon 891 -7355. tiens. 408 Fulton Street, Peoria, Ill. 61602. Road, Nashville, Tennessee 37214. 615-889-0469.

Broadcasting Jun 12 1972 72 Situations Wanted INSTRUCTION Continued

F.C.C. Type Exams . Guaranteed to prepare you for F.C.C. 3rd, 2nd, and 1st phone exams. 3rd class, 87.00; 2nd class, $12.00- 1st class, $16.00; complete package, 825.00. Research Company, Rt. 2, Box 448, TOP TALENT AVAILABLE Calera, Alabama 35040. DJ's All Formats Sales Managers Pennsylvania and New York. F.C.C. first phone in TV Newsmen- Anchormen 1 to 8 weeks. Results guaranteed. American Academy Managers of Broadcasting, approved for veterans, 726 Chest- nut Street, Philadelphia, Pa. 19106. WA 2-0605. BROADCAST SERVICES DIVISION FCC 1st phone in 6 weeks. Money back guarantee. Cost 8370. Announcer /disc -jockey training classes Media Management Corporation start every month. Graduates Nationwide. National Institute of Communications, 11516 Oxnard St., North 710 Tower Bldg., Seattle, Wash. 98101 (206) 682 -8897 Hollywood, Calif. 91606. (213) 980 -5212 Think about it. We cost less but take more time to prepare you for a first phone. 10 weeks 8355. Its the best way. State approved. Omega Services, 333 Homesick For Radio East Ontario, Chicago, Illinois 60611. 649 -0927. Experienced all phases except for engr. Cur- Need 1st phone fast, Then the Don Martin School FOR BEST RESULTS YOU CAN'T TOP rently working "live" audiences at trade shows intensive Theory Course (five weeks) is the one you and seminars. This year Las Vegas, Houston, need (approved for Veterans) (Bank financing avail Chicago, Atlanta and Catskills. Ready quit road able). Learn the finest in the from instructional staff for MN-6 metro MOR and /or talk show. No tapes. country. Utilizing animated films in addition to other Need personal interview audition. Reeves Cook, visual aids you are assured of obtaining your 1st A CLASSIFIED AD IN 205 -591 -1384 or write P.O. Drawer 1086, Bir- phone as well as gaining a in good basic background mingham, Ala. 35201. communications electronics. Our proven record of suc- cess is surpassed by no one. Why take chances on second best or Q&A courses? Our next intensive Theory Course will begin June 19, 1972. For addi- tional information call or write Don Martin School of roadacast dngc Situations Wanted, Announcers Radio & TV, 1653 N. Cherokee, Hollywood, Calif. a 90028, HO 2 -3281. Learn recording from studio engineers. Free literature. Write NNA, Box 721 -K, Rye, New York 10580. SUPER TALENTED TALKER Very talented air personality with gab impact. Can do it all for you! Am em- RADIO Help Wanted Sales ployed and number one in top ten mar- ket. This highly experienced and versa- tile conversationalist is a pro who now seeks greater challenge and opportunity. RADIO BROADCAST SALES ENGINEER Box F -7, BROADCASTING r Broadcast Equipment /Technical Operations Experienced The leading manufacturer of radio broadcast record of steady growth in its service to the GET RICH QUICK equipment has an established territory open broadcaster since 1922. Salary plus commis- Live entertainment is coming back to radio ... for immediate take over. Prior broadcast sion with benefits and paid travel expenses. and I'm ready. KNX Hollywood . . . and WBT equipment sales and technical operations ex- Charlotte (dramatic 62.3% audience increase) For further information, send your resume, in had the Rich Pauley Show . . . and now it can are The company is dedi- perience essential. confidence, to OR CALL: Robert T. Fluent, he yours. To hear me between 3 and 5 PM cated to broadcasting and has an enviable Assistant Personnel Manager EDST, June 12 to 16, call 213/469-9967 (toll free watts line) on Hollywood Showcase tapes. HARRIS (217) 222 -8200 Erri= GATES 123 Hampshire Street, Quincy, Illinois 62301 A DIVISION OF nARRIS iNTER1 "PE An Equal Opportunity Employer (m /f) Programing, Production, Others

Help Wanted Management News BUSINESS MANAGER -CONTROLLER Station reorganization specialist. Heavy RADIO NEWSMAN in systems, administration and people PRODUCTION MANAGER training. Experienced in V's, U's, Radio, East Coast Major Market Station Afils. and Indies. Looking for a station KXYZ radio, an ABC owned station is presently or group HQ in pleasant market. auditioning for a talented, creative Production Needs A -1 Newsman with Bright, Manager. You must be able to work proficiently Contemporary Sound and Strong Box F -122, BROADCASTING on talent, agency and sales levels. Only mature Voice, Consistent "UP" Delivery professional broadcasters will be considered. and Solid Commercial. "Inside/ Excellent salary, working hours, company bene- Outside" Ability a Must. Top 5- fits and working conditions. No air shift. Send Figure Salary and Fringes. Excellent resume and production tape to Program Direc- TELEVISION tor, KXYZ Radio, 1602 Fannin Bank, Houston, Living and Working Conditions. Texas 77025. Rush Tape and Resume to Help Wanted News AN EQUAL OPPORTUNITY EMPLOYER Box F -16, BROADCASTING Applicants From All Races Desired NEWS ANCHORMAN i Major market VHF net affiliate in ( the Southwest looking for news an- chorman for 6 and 10 pm newscasts. RADIO Send videotape and resume to PROGRAM DIRECTOR Box F -105, BROADCASTING s

WOW, Omaha, needs a pro who will help us become #1. This person must Help Wanted Programing, Production have the stuff to take personal charge of our total sound, news, music, the whole bag. He should be experienced and very good. Write in confidence, with one TV Traffic page, unvarnished resume giving current and expected dollars. /Operations Mgr. Traffic experience required. Upper Attention Steve Shannon, 3501 Farnam, Omaha, Nebraska 68131 Mid -West station. NBC affiliate in top 50 ADI market. Excellent salary and WOW Radio is an Equal Opportunity Employer fringes. Box F -25, Broadcasting

Broadcasting Jun 12 1972 73 Business Opportunity For Sale Stations i STATIONS FOR SALE 1. SOUTHWEST. Priced at one and one - CATV OPPORTUNITY quarter gross. $25,000 down. FLORIDA. Major market. $425,000, 29% 2. down. Includes real estate valued at Rapidly -growing, multiple- system cable television company seeks $150,000. CALIFORNIA. Exclusive to city of license. 3. Needs owner -operator. $150,000. 29% sale, merger, financial partner or CATV acquisition leading to public down. SOUTH. Exclusive AM-FM. Illness forces offering. More than 25,000 subscribers. 800 miles of modern system 4. sale. $135,000. Terms. passing 100,000 homes. Positive cash flow. 5. ARIZONA. AM -FM. $325,000.

Reply to Box F -61, BROADCASTING Jack L. Stoll and ASSOCIATES Available 6430 Sunset Blvd., Suite 1113 Help Wanted Programing Office Space P.O. Box 550 Production, Continued Los Angeles, California 90029 Ideal for Washington news bureau Area Code 213- 464 -7279 L 1 In the heart of the i DOCUMENTARY PHOTOGRAPHER Communications district Immediate opening available for highly FCC creative documentary photographer, ex- Enloe irDia Brokers Ior. perienced in both single and double sys- NAB tem editing and photography. CBS 116 CENTRAL PARK SOUTH We are seeking an award -winning photog- NBC NEW YORK, N.Y. rapher. Position offers good starting salary commensurate with experience and ability, ABC (212) 265 -3430 and an attractive benefit program. Please send complete resume, including salary AP i history to National Broadcasters Club Mr. Tom Robertson The White House LARSON /WALKER & COMPANY Avco Broadcasting Corporation All within 4 block radius, directly across from Brokers, Consultants, & Appraisers 140 West Ninth Street the newly refurbished Mayflower Hotel. Cincinnati, Ohio 45202 Modern Air Conditioned building, ample Los Angeles, Calif. 90061 Wash., D.C. 20006 An Equal Opportunity Employer parking. 1801 Ave. of the Stars 1725 Eye St., N.W. Century City, Suite 501 Suite 714 Lowest comparable lease rates 213/277.1567 202/223 -1553 Situations Wanted in this highly desirable Connec- i ticut Avenue area. i CREATIVE TALENT with experience including 2 Call or write: markets of top 10, will sacrifice dollars for right Mr. Irving C. Miller spot on air, in production, or both. Prefer South- INCORPORATED west, deep South, or West Coast. I'm a "young" Broadcasting Building 37, family man, and 20 -year pro seeking position 1735 De Sales Street, N.W. BROKERS & CONSULTANTS as talk or film host, weather personality, assist- ant PD, documentary producer, production man- Washington, D.C. 20036 PARK CITIES BANK BLDG. ager. VTR and auiiotape samples. Box E -349, 202 (collect) 638 -1022 DALLAS, TEXAS 75205 (214) 526 -8427 Broadcasting. l .1 Wanted To Buy -Stations Miscellaneous SUBURBAN ATLANTA Daytimer with P.S.A. Twenty percent Broadcaster interested in acquiring down with excellent terms on the bal- TOP VOICES AND UP -$6 an AM /FM station in North or South ance. Virtually untapped potential. Prin- New York City announcers will record spots cipals only, no brokers. $250,000. promos, I.D.'s, etc. $10 per minute spot. $6 Carolina. per thirty- second (or less) spot or whatever. Any Box 1483, Atlanta, Ga. 30303 style for any format $70 minimum for two choices. No minimum for one. Money hack if not Box E -300. BROADCASTING satisfied. Send copy, instructions and check to Terry Sullivan, 165 West End Avenue, J STATIONS FOR SALE New York, N.Y. 10023. 1000 Watt Daytimer, Profitable, Exclusive WANTED to county. $185,000. Terms. For other Midwest Properties Small market AM. Prefer northeast Promote Your Image! Ralph E. Meador or New England. All replies con- Media Broker Use animated commercials P.O. Box 36 available on a barter basis fidential. Lexington, Missouri 64061 BATACH SYNDICATIONS, INC. Box F -78, BROADCASTING 816 -259 -2544 Box 98810 Seattle, Wa. 98188 (206) 878 -8900 Fla. Small Full -Time $ 85M Cash MW Small Day $ 130M Cash Instruction MW Small FM 75M 29% E Small Day 225M 29% SE Small Day 85M 29% MW Small AM /FM 559M 29% W Major Day 300M Nego SE Medium Day 125M 29% BASIC RADIO ADVERTISING SALES SCHOOL MW Major FM 700M Nego SE Sub Full -Time 1,000M Cash

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Broadcasting Jun 12 1972 74 Profile

Who is Harry Lois, era positions and directions. And he's on the scene during a commercial shooting and can he really and the follow -through When he formed LHC, he was ada- walk on water? mant that the agency market itself by Those who know, or think they know, creating good, powerful advertising. "We George Haralampos (Harry) Lois have just can't sit and wait for business to at one time or another called him an come in," he told his colleagues. He iconoclast, a genius, an advertising legend. looked for a business that was moderately Be that as it may, Mr. Lois considers successful, well managed, but unknown. himself as foremost an advertising man. Edwards & Hanly, a New York stock He made it twice in a lifetime on brokerage, became that firm. Madison Avenue, where few make it "We wanted to make them famous once. He formed a hot -shot agency, fast," he says. Mr. Lois worked with his Papert, Koenig, Lois, only to leave it in agency in pumping out commercials. The 1967 and form. another, Lois Holland agency placed 180 spots (ID's and 30's) Callaway, when, in his opinion, PKL over a six -week period. New Yorkers and stopped producing creative ads and turned client prospects soon knew of Edwards out safe ads. "They sold," he says. & Hanly ( "Edwards & Hanly, where He made his million a decade ago were you when I needed you ?" said the when PKL went public at a time when TV commercial.). few agencies would reveal minimal finan- All of his advertising life, Mr. Lois cial data. Yet he is only celebrating his has been associated with clients who 41st birthday this month. made it through advertising ideas -from George Haralampos (Harry) Lois, chairman, George Lois, Dilly beans to Xerox at PKL to Olivetti chairman of the board Lois Holland Callaway, New York; b. June of his agency, son of a Bronx florist, at LHC. (The Olivetti girls commercial 26, 1931, New York; attended Pratt Institute, now on television is Lois-conceived.) former Golden Gloves competitor, sports New York, 1950 -51; designer /art director, who Mr. Lois recalls how PKL put Xerox buff dreamed of becoming a pro- Reba Sochis Advertising, New York (design fessional athlete, was destined for the on CBS -TV (CBS Reports) when it had a studio), 1951; U.S. Army infantry, Korean limited $250,000 budget. "We used a florist shop or the docks and a job as a war, 1952 -54; designer, CBS -TV, New York, longshoreman, were it not for ex- demonstrable commercial, changed the an 1954 -56; art director, Sudler and Hennessey, machine, took traordinary talent and an obsession to image of the copying it then at Doyle Dane Bernbach, 1956-1959; of the back room and gave it a design advertising in a life -style that he out dirty co- founder, executive VP, creative director, clean-designed 'Xerox room' which no could accept as contemporary, relative Papert, Koenig, Lois, New York, 1960 -67; and "good work." progressive business concern could be co- founder, president, chief executive without." A Lois agency, he says, Uninhibited, Mr. Lois says of himself: officer, Lois Holland Callaway, New York, "doesn't usually get the easy guys, but "Young creative people look to me as 1967 -71; present post, September 1971 the aggressive companies." the innovator. The more established in continuing as chief executive officer; m. Many people have mixed fiction with the business think I am a crazy man." Rosemary Lewandowski (artist, professional the truth about Mr. Lois. He says the About seven months ago an ad in name of Lewandowski Lois), Aug. 27, 1951; notion some people have that he Business Week magazine featured a children -Harry, 14; Luke, 10; collector "punches people" is not true. "They know photograph of Mr. Lois walking on water. and student of primitive art. I boxed in Golden Gloves. I won two The caption asked, "What makes George but lost the third fight. I was 18. I was Lois so humble ?" The copy read in part, kind of business I'm in to make me do a crazy but not a fighter." "becoming an advertising legend in your thing like that. ") Mr. Lois's escapades are hilarious as he own time leaves little to be humble In addition to his aquatic feat, other relates them (He's a mimic who uses about." (The ad came about, says Mr. items in the Lois legend: his stunning facial expressions and hands freely.) The Lois, when Bob Dolobowsky of Warren, design techniques (the Zum -Zum restau- better known incidents, which embellish- Muller, Dolobowsky, agency for the rants in New York are his, and he has ed the Lois legend, happened years ago. magazine, needed "somebody doing consistently won awards for his Esquire At Lennen & Newell (a very brief something very different to get the series magazine covers); his "escapades" (as he stay, the agency was too conventional), off to a great start. He thought of me. calls them) early in his career; his suc- he turned over an account man's desk - "That crazy nut Lois will do it. And why cessful political advertising campaigns "I still remember the ink splatter it left not? Bob is a good friend. I did it." (for the late Democrat Robert Kennedy's on the wall" -when the agency official Another ad in the series showed Sam 1964 and Republican Jacob Javits's 1962 literally walked all over his ads. He was Scali (Scali, McCabe, Sloves) immersed Senate campaigns in New York while not fired, though he left a month later in water, depicting himself as an iceberg. Mr. Lois was with PKL, and for Demo- on his own. Mr. Lois ran into Mr. Scali: "Sam, crat Warren Magnuson of Washington While with Doyle Dane Bernbach, he schmo! Do what I did. Walk on the in 1968 and Republican Hugh Scott of defended a poster ad he made for Good- rocks." Helmut Krone (formerly of Pennsylvania in 1970 while at LHC) and man Matzoh by "reasoning" with the Doyle Dane Bernbach and Case & of course, his affinity for television. client, as he later told Bill Bernbach, by Krone) wrote asking how the shot was "Television is the most amazing medi- climbing out onto a window ledge, three "rigged." The reply was fired back: "The um in the world," says Mr. Lois. LHC stories from the ground, "and still selling shot wasn't rigged. It's easy if you know has creative teams and Mr. Lois is on my work from out there." The client how." He now suspects people in the every project. A dedicated ad man, Mr. "bought" the poster and "he told me if business, though shocked at first, later Lois lives with ideas and quickly sketches ever I wanted to get out of advertising, kicked themselves at not having been them out on paper. Working on a cam- I had a job as a matzoh salesman. I said, the man in the picture ( "Only my father paign, he'll draw the print ad ideas and 'You make the matzoh, I'll make the didn't like it- couldn't understand what sketch rough storyboards, including cam- ads.' '

Broadcasting Jun 12 1972 75 Editorials

Taboo guide suggest, should speak up. In this season of summits a media summit would be timely. The President should consider inviting It suddenly dawned on us, thumbing through the latest issue of deeply concerned leaders of the various news media- broad- TV Guide, that the advertising content of that fabulously suc- casting, newspapers, magazines-to confer with him and his cessful publication provides a weekly record of discrimination senior communications specialists. Otherwise the point of no- against broadcasting. The issue at hand contained 133A pages return may be crossed, with irreparable injury inevitable and of advertising that has been denied to radio or television by the sanctity of the First Amendment subverted. political action or political threat. There were six pages of cigarette advertising, banned from the air by law. There were four pages of Army and Navy Inequality' recruitment advertising, explicitly withheld from broadcasting It doesn't really matter whether the FCC was right in ruling by the same act of Congress that granted the appropriations for that McGovern-Humphrey confrontations on network interview the print media. There were two and three- quarters pages of programs were exempt from the equal -time law or the Court of hard -liquor advertising, voluntarily rejected by broadcasters to Appeals was right in reversing the commission on the same day. head off repeated threats by Congress to take beer and wine What matters is that the insidious equal -time law, Section 315, commercials off the air. There was a page of Tampax adver- remains on the books. tising which the television code establishment eschews in fear of Frank Stanton put his finger on the problem in denouncing political reprisal. the sequence of decisions. "This ridiculous confusion and un- It is not to begrudge TV Guide these utterly legitimate certainty will force the broadcasters to limit their efforts to accounts if broadcasters feel especially abused upon seeing that inform the people," the CBS vice chairman said. As this publi- publication so heavily burdened with advertising they are for- cation has pointed out repeatedly over the years, equal time is bidden to accept. Without television, there would be no TV a delusion that leads only to less time for candidates who matter Guide to take the business. to the electorate. Somehow it must be repealed.

Mr. Chairman Tam Craven The flap over the probable election of Peter Storer to the chair- Tunis Augustus Macdonough Craven, who died May 31 at 79, manship of the National Association of Broadcasters television belongs in the communications hall of fame. He was the only board seems to be dying down. It was started, readers of this person to serve two separated terms on the FCC (after having publication's May 29 "Closed Circuit" page will recall, after been its chief engineer). He was mainly responsible for the Storer Broadcasting Co. arranged with Theatrevision Inc. to test directional antenna, which allowed AM stations to proliferate. pay television on Storer's Sarasota, Fla., cable system. Some In his time he was the nation's foremost allocation expert. NAB directors thought the pay -TV association disqualified Mr. Commander Craven came from a naval family, dating back Storer from heading a board that contains antipay members. to early times. If he hadn't been susceptible to sea sickness, he There might have been a point if Storer's principal business might have become a flag officer in the line. Instead he special- were in cable or pay television. But as Mr. Storer himself has ized in communications. In a life that spanned the era from explained, in letters to the board members, the company's tilt is spark transmitter to satellite, he was also a consulting engineer, still very much toward on- the -air commercial TV. Mr. Storer manager of radio stations and consultant to Comsat. Few men is hardly the type to lead a movement toward destruction of in communications have had more diversified careers. Storer's main source of income. Mr. Storer is as qualified now to be chairman of the tele- vision board as he was before the venture with Theatrevision was begun, which is to say he is eminently qualified. It is hard to imagine his defeat in next week's election.

A look to the top On this page two weeks ago we cited the calculated campaign of administration spokesmen against what they characterize as the anti -Nixon bias of the news media. The tempo was stepped up as the Moscow summit approach- ed; indeed there was one wild assertion that "advocacy journal- ism" could wreck the Moscow deliberations. Yet the drumfire continues. The June 5 issue of the Republi- can National Committee's publication, Monday, accused net- work commentators, newspaper and news magazines of distrib- uting antiadministration propaganda. What is coming out of this administration fits the tactics of dictatorships rather than the criticism of a free society. Though administration spokesmen keep complaining that is being Mr. has not President Nixon treated unfairly, Nixon Drawn for Baoaacaarwo by Sid His himself made such a charge. "I'll bet the government would think twice about suing the net- Clarification is needed. President Nixon, we respectfully works if Perry Mason was still on CBS."

Broadcasting Jun 12 1972 76 It's been a great 50 years. And the best is yet to come.

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