Supreme Court again upholds an FCC cable stand Special report on MOR radio: a specialty all its own BroadcastingThe newsweekly of broadcasting and allied arts unOur 41st Year 1972 Because 12 stations are winning with"Moat's My Line?" in prince time light now, 13 more stations are putting "Miiat's My Line ?" in prime time this Fall. Sometimes, the best way to lead is to follow. Source: NSI,Feb:Mor. 1972. Audience estimates are subject to qualifications on request. !Number of time merited wine i< kneed nn me..n.....,n.......A i..... ... I He's one of the thousands of like him, WPTV's Public Affairs De- At Scripps- Howard, we see Spanish- speaking migrants and partment arranged for a series of a great future for this .kind of immigrants who live in South unique simulcasts, with the cooper- communication link -up. We see Florida. Which meant he was cut ation of a local educational radio it as a part of our constant ef- off from coverage of major news station, WHRS -FM. These broad- fort to inform and involve every events because of the language casts made it possible to watch the minority. Every person. And barrier. Apollo 16 launch on TV while lis- we figure that's real community To bring the world a little tening to a simultaneous transla- service -in any language. closer home to Miguel and others tion into Spanish on radio. The Scripps- Howard Broadcasting Co. WEWS (TV) Cleveland, WCPO -TV Cincinnati, WMC, WMC -FM, s Palm Beach WNOX Knoxville. BroadcastingmJun12 CLOSED CIRCUIT 5 FCC's domestic satellite policy about set. AT DEADLINE 6 DATEBOOK 12 OPEN MIKE 14 MONDAY MEMO 15 By narrowest of margins, Supreme Court upholds FCC's right to require program origination on cable TV, says the effect is to foster diversity of local expression. Four dissenters say the authority belongs to Congress. LEAD STORY 19 A rare good word for the FTC from advertising: Cojihan tells 4A's that agency's activism has slowed pace of restrictive legislation. But others keep up the attack during one -day conference. BROADCAST ADVERTISING 20 Also from 4A's: policy statement urging caution on politicals. 22 BBDO walks away with 10 of this year's Clio awards. 22 NAB board faces crowded agenda this week. MEDIA 25 Charles Ireland, president of CBS Inc., dies of heart attack. 26 FCC general counsel calls for viability, profit in broadcasting. 27 CHANGING HANDS 33 CABLE 35 Middle -of- the -road radio used to be what everybody did. Now the first rock -and -roll generation is over 30, and MOR has become a specialty unto itself. SPECIAL REPORT 37 FCC reaffirms bans against network syndication, program ownership. PROGRAMING 52 Shirley Chisholm won her battle over Section 315 ; FCC go to win war. now the may to court to try the BROADCAST JOURNALISM 54 EQUIPMENT & ENGINEERING 58 MCI plans public stock offering. FINANCE 58 FATES & FORTUNES 61 FOR THE RECORD 64 George Lois: advertising madman and/or genius. PROFILE 75 EDITORIALS 76 Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Secondclass postage paid at Washington and additional offices. Single issues $1. Subscriptions: one year $14, two years $27, three years $35. Add $52 yearly for special delivery, $65 for air mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50. Cable Sourcebook $8.50. News is the business of &CIN Martin Agronsky, Carl Rowan, James J. issues from political primaries to pollution, Kilpatrick, Hugh Sidey, Peter from our Asian bombing policies Lisagor, and other distinguished wmP-Tv to busing. Each week this journalists, get together every distinguished panel illuminates Saturday evening at 7 on TV 9 to a vital news event or personality talk about the news as a news- in a free -wheeling exchange of man sees it. Their discussions, very personal views. Agronsky & both provocative and penetrat- Company. Make it your business ing, cover a broad spectrum of Washington, D.C. to see it when in Washington. Closed Circuit® The record port what programing they have carried scheduled early in first session of 93d Now that Senator George to meet them would replace survey. How- Congress convening next January. In let- McGovern ever, (D -S.D.) is emerging as hot contender commission, in first meeting, on Fri- ter last week to Vincent T. Wasilewski, for Democratic presidential nomination, day (June 9), on proposed license-re- NAB president, Mr. Staggers is under- there's interest in how he has stood on newal procedures indicated it felt it would stood to have made commitment in light legislation affecting broadcasting be desirable for broadcasters to go of congressional demand. As of last week and ad- through both vertising. Here's capsule: He favored law exercises. some 200 members of Congress (includ- banning cigarette advertising on radio and That position reportedly was urged on ing a dozen senators) had co- authored television. He voted for political-spend- commission by its consultant on renewal renewal- relief bills. ing law that puts unique restrictions on procedures, Dr. Barry Cole. Only differ- broadcasting. He voted for bill Senate ence would be that broadcaster would not Broadcast stripes be required to file survey along with re- passed two months ago to repeal Section In official recognition of broadcast news's 315 in its application to presidential and newal application; but he would be re- quired to keep it on public file locally. importance to UPI, board of directors has vice -presidential candidates in general elected Pete Willett, general manager of elections but has said he opposes relaxa- (Survey technique has become so com- plicated that commission developed broadcast services, to UPI vice presi- tion of equal -time law in primaries. He's dency. New title: VP, broadcast services. co- sponsor with Senator Frank Moss lengthy primer to explain how survey is to be conducted.) He has headed broadcast operations since (D -Utah) of Truth in Advertising Act 1966, led expansion of UPI Audio net- (S. 1461) which is opposed by most of work to current total of about 650 sta- advertising business. Houston cable tions, launched special service currently What would it cost to wire Houston- serving estimated 75 cable -TV systems, is Vacancy nation's 15th market -for cable TV? also responsible for UPI broadcast news It's virtual certainty CBS Chairman Wil- Question evolved last week as Houston wire. His election gives broadcasting of- liam S. Paley and Vice Chairman Frank city council received nine applications ficer status at both major newspaper/ Stanton will extend their contracts - for franchise. Figure was placed at broadcasting news services: Robert Eun- both due to terminate next March -to roughly $50 million original cost for son, AP assistant general manager for stay on as company's senior executives in system without two -way capability to broadcast, was elected AP VP at April wake of death last week of President cover 500- square -mile area with 1.8- meeting (BROADCASTING, May 1). Charles Ireland (story page 26). No suc- million population. City council plans to cessor is in sight. Mr. Ireland, in job visit FCC before final consideration of Straightened out applications. only eight months, had been recruited Network news executives feel they have from ITT after CBS reached apparent Applicants for Houston franchise are: I) Greater Houston CATV Inc., com- established principle they can live with conclusion its management cadre lacked in settlement with Miami Beach, Fla., candidate to lead increasingly diversified prising 30 Houston business executives and professional men; 2) Gulf Coast over use of convention hall there between company. As neither Mr. Paley nor Dr. Democratic and Republican conventions Stanton had yet relinquished key duties Cable TV, also locally oriented with 20- odd leading citizens; 3) Teleprompter (BROADCASTING, May 1, et seq.). When to Mr. Ireland -they remain chief execu- city first broached subject after GOP de- tive officer and chief operating officer, re- Inc.; 4) Cypress of Los Angeles; 5) Gen- eral Electric Cablevision Corp.; 6) Time - cided to move its convention there from spectively- there's no immediate need to San Diego, networks got impression they fill president's Life Broadcast; 7) Southwest Video post, although Dr. Stanton were being asked to pay to cover con- could reclaim title if board directs. In Corp.. operator of systems in Baytown and other Houston -area towns; 8) Twin vention, which they said they would effect, clock has been turned back to last never do. City next asked September. County Trans -Video, a Pennsylvania cor- for full rental poration, and 9) Phonoscope Corp. of rates -on grounds they would be de- America. prived of rentals to others-from end of Cable movies Democratic convention July 13 to start Upsurge in buying and slotting feature Separation of GOP's Aug. 21, estimating cost would films on cable systems is expected as re- be about $175,000 each for ABC, CBS, sult of Supreme Court ruling upholding Movement to divorce National Associa- NBC. But agreement, announced by city, FCC's authority to require local program tion of Broadcasters Code Authority from gives them "free access" from Aug. 7 to origination. Telemation Program Service, direct relationship with association has end of GOP convention Aug. 23 and also New York, program- buying service for been initiated and may become unsched- treats week after Democratic conven- cable systems, said three systems signed uled topic at NAB board meetings next tion as "normal tear -down time." Thus with TPS within 24 hours after court de- week in Washington (see page 25).