Cardston Tourism and Economic Development

Economic Development Action Plan

Economic Development Action Plan Table of Contents

1.0 INTRODUCTION ...... 1 2.0 COMMUNITY CONTEXT ...... 2 3.0 POPULATION & GROWTH ANALYSIS ...... 3 4.0 ECONOMIC INDICATORS & KEY INFORMATION ...... 6 5.0 SITUATION ANALYSIS ...... 8 6.0 BUSINESS STRATEGY ...... 10 Business Retention & Expansion ...... 12 Business Attraction ...... 15 Tourism Enhancement ...... 17 Create a Vibrant and Sustainable Community ...... 19

Cardston Tourism & Economic Development Economic Development Action Plan 1.0 INTRODUCTION

The Economic Development Action Plan outlines the Town of Cardston’s strategy to stimulate economic growth in the region and make Cardston a desirable community to live, work and play. The plan has been developed from priorities identified by youth and seniors groups and Town Council strategic planning sessions. The plan will guide administration and the economic development board in managing workflow and allocating funding for economic development.

Mission Statement To enhance Cardston’s economy by creating an environment that attracts, retains and expands business and tourism to complement quality of life for all Cardston residents.

Vision Statement Cardston, a healthy, vibrant, progressive community with opportunity for all.

Roles and Responsibilities The role of the Economic Development Board is to:

• Maintain a strong presence in regional economic development associations such as SouthGrow, Alberta Southwest (County), Community Futures, Chinook Country Tourism and The Chamber of Commerce. • Promote a clear message that the Town of Cardston is “Open for Business” • Identify innovative and creative means to promote and market Cardston to attract tourism and investment into the region. • Work collaboratively with the planning and development department to support commercial and residential development. • Proactively consult, facilitate and support the growth, retention and expansion of existing Cardston businesses. • Develop and foster key relationships with the development and business community. • Foster cooperation, partnerships and collaborations with the Blood Tribe and Cardston County. • Recognize that the economic viability of neighbouring communities supports continued growth in Cardston.

In order to accomplish our goals, a situation analysis was done to identify strengths, weaknesses, opportunities and treats. This plan will work to leverage our strengths to create a competitive advantage for economic development while acknowledging our weaknesses and pursuing opportunities. The plan will focus on 1) Business Retention and Expansion, 2) Business Attraction, 3) Tourism Enhancement and 4) Creating a Vibrant and Sustainable Community.

Page 1 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan 2.0 COMMUNITY CONTEXT

The Town of Cardston is a community of 3,580 (2011 Census) located in the rolling foothills of , just 25 km north of the US State of Montana. It is 77 km southwest of Lethbridge and 234 km south of Calgary at the junction of Highways 2 and 5. To the north lies the Kainai Nation (Blood Tribe) Indian Reserve, the largest reservation in Canada with a population of approximately 10,000 people. 40 km to the west lays the Rocky Mountains and Waterton International Peace Park. The Town is located in the Cardston County which has a population of 4,167 (2011 census) making the trading area approximately 15,000 people.

The Town of Cardston was established in 1887 by from who travelled to Alberta in one of the century’s last covered wagon migrations. The Cardston Temple, The Card Pioneer Home, The Remington Carriage Museum, The Courthouse Museum and the Cobblestone Manor stand as reminders of Cardston’s rich history and founding fathers. In addition to its rich Mormon history, Cardston also enjoys a unique blend of Native American culture and the presence of several Hutterite colonies in the area.

Cardston experiences a continental climate characterized by a combination of short, cool summers and cold winters. Although individual snowfall rarely exceeds 6 inches, the harshness of winter is moderated by frequent Chinook winds that melt the snow. The growing season has approximately 111 frost-free days with an average rainfall from May to September approximately 12 inches. Total hours of sunshine per year are 2,370.

The economic base is made up of agriculture, tourism, and the public services sector (hospital, school and municipal government). The areas 45,000 acres of irrigated land and gross farm receipts totaling nearly $145 million generates strong potential in the agriculture sector. There continues to be opportunities for value added agricultural services in Cardston. The areas rich history, natural beauty and proximity to Waterton National Park help make tourism a viable industry as well. The region has recently seen an increase in oil exploration on the Blood Reserve and areas southeast of Cardston.

Page 2 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan 3.0 POPULATION & GROWTH ANALYSIS

Historically, over the last 30 years, Cardston has experienced relatively flat population growth. Significant periods of growth occurred during the 1970’s and early 1980’s but the growth rate has declined significantly since then. Table 1 displays historical population growth for Cardston, Cardston County and Alberta between 1961 and 2011. Since 1986, Cardston’s growth has been substantially lower than the Provincial average.

TABLE 1 HISTORICAL POPULATION GROWTH 1961-2011

AVERAGE ANNUAL CHANGE POPULATION 5 YEAR RATE OF CHANGE (%) (%) Cardston Alberta Cardston Cardston YEAR Cardston County (000's) Cardston County Alberta Cardston County Alberta 1961 2,801 4,905 1,332 1966 2,721 4,259 1,463 -2.9% -13.2% +9.8% -0.6% -2.6% +2.0% 1971 2,685 4,130 1,628 -1.3% -3.0% +11.3% -0.3% -0.6% +2.3% 1976 3,063 4,228 1,838 +14.1% +2.4% +12.9% +2.8% +0.5% +2.6% 1981 3,267 4,292 2,238 +6.7% +1.5% +21.8% +1.3% +0.3% +4.4% 1986 3,497 4,419 2,366 +7.0% +3.0% +5.7% +1.4% +0.6% +1.1% 1991 3,480 4,490 2,546 -0.5% +1.6% +7.6% -0.1% +0.3% +1.5% 1996 3,417 4,565 2,697 -1.8% +1.7% +5.9% -0.4% +0.3% +1.2% 2001 3,475 4,325 2,975 +1.7% -5.3% +10.3% +0.3% -1.1% +2.1% 2006 3,452 4,037 3,290 -0.7% -6.7% +10.6% -0.1% -1.3% +2.1% 2011 3,580 4,167 3,645 +3.7% +3.2% +10.8% +0.7% +0.6% +2.2% Source: Statistics Canada

TABLE 2 Table 2 outlines growth rates GROWTH RATE COMPARISONS experienced by similar communities 2001 TO 2011 since 2001. Cardston’s growth over the last 10 years has been slower than 5 YEAR GROWTH RATE POPULATION 2001 2006 2011 most of the comparative communities. Cardston 3,580 +1.7% -0.7% +3.7% Raymond and have seen Cardston County 4,167 -5.3% -6.7% +3.2% much higher growth since 2001, and Magrath 2,217 +6.7% +4.4% +6.5% are likely due to the growth of Raymond 3,743 +4.7% +0.2% +16.1% residential construction and their Pincher Creek 3,685 +0.2% -1.1% +1.7% proximity to Lethbridge. Fort MacLeod 3,117 -1.5% +2.7% +1.5% Claresholm 3,758 +5.7% +2.2% +1.6% Taber 6,851 +0.7% +4.5% +9.2% Page 3 Source: Statistics Canada Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan The following charts show Cardston’s population structure from 1996 to 2011 and indicate trends that will effect economic development in the future. The trends indicate a growing number of people nearing retirement age by 2011. Succession planning and attracting qualified people to fill senior management roles left vacant by the baby boomers will present challenges in the immediate future. This also presents an opportunity to attract and retain younger generations that are beginning their careers. It is interesting to note that 2011 has seen an increase in the number of people in their 30’s living in Cardston.

Chart 1 - Cardston Chart 2 - Cardston 2011 Population Structure 2006 Population Structure

80-84 80-84 70-74 Male 70-74 Male

60-64 Female 60-64 Female 50-54 50-54 40-44 40-44 Age Group Age Group 30-34 30-34 20-24 20-24 10-14 10-14 0-4 0-4 0 50 100 150 200 250 300 350 - 50 100 150 200 250 300 350 Number of Persons Number of Persons

Chart 3 - Cardston Chart 4 - Cardston 2001 Population Structure 1996 Population Structure

80-84 80-84 70-74 Male 70-74 Male

60-64 Female 60-64 Female 50-54 50-54 40-44 40-44

Age Group 30-34 Age Group 30-34 20-24 20-24 10-14 10-14 0-4 0-4 - 50 100 150 200 250 300 350 - 50 100 150 200 250 300 350 Number of Persons Number of Persons

Chart 5 - Alberta 2011 Population Structure Charts 5 and 6 show a comparison of the 80-84 provincial population structure to Cardston’s 70-74 Male

60-64 Female population structure; these charts show that 50-54 40-44 Cardston has a larger % of people that are 60

Age Group 30-34 20-24 and over compared to the provincial average. 10-14 0-4 This trend may be affected by the quality of - 50 100 150 200 250 300 350 our health care facilities and the result of Number of Persons (000's) aging retirees that have settled in Cardston. Cardston also has a higher % of children compared to the provincial average which also suggests that Cardston is a desirable community to raise a family in.

Page 4 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan

Chart 6 Given the large proportion 2011 Population Structure of people that are 60 and Cardston vs. Alberta 40% over there are Cardston 30% opportunities in the senior Alberta 20% services sector. Cardston 10% has retained excellent health care facilities and % of Population Total 0% 0-20 20's 30's 40's 50's 60's 70's and trained medical staff to above serve an aging demographic. Recreational Age Group services, home care, financial and retail services will present opportunities to serve this demographic in the future. Communication with key stakeholders in the seniors sector will be critical in capitalizing on these opportunities.

Page 5 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan 4.0 ECONOMIC INDICATORS & KEY INFORMATION

Labour

Chart 7 shows the industry Chart 7 - Industry Characteristics of Experienced characteristics of the experienced Labour Force Cardston 2006 labour force from the 2006 census Agriculture & Construction Resource 5.2% for Cardston. Health care and 6.8% Manufacturing 8.4% educational services make up over Other 25% of jobs in Cardston. It is 23.2% Wholesale interesting to note that in 2006 Business Trade Services 1.9% Cardston had a higher proportion 9.4% of jobs in manufacturing than the Retail Trade provincial average (Chart 9). This Health Care & 13.9% Educational Social Services trend was likely due to two large 10.0% 15.5% Finance & Real housing manufacturing companies Estate 5.8% that were located in Cardston in Source: Statistics Canada 2006. Since 2006, one of the companies relocated to the United States and the other company went bankrupt. Labour challenges were a motivating factor to relocate to the United States. Currently, the manufacturing facilities are being used, but on a much smaller scale than in 2006.

Chart 8 - Industry Characteristics of Experienced Chart 9 - Industry Characteristics of Experienced Labour Force Cardston and Cardston County 2006 Labour Force Alberta 2006 Business Services Agriculture & 9.2% Resource Construction Wholesale 11.8% 5.8% Trade Other 4.4% Other Construction Retail Trade 18.4% Educational 18.3% 8.8% 9.4% 7.2% Finance & Real Manufacturin Estate g Finance & Real 5.1% 7.2% Estate Health Care & Educational Social Services Retail Trade 3.8% Agriculture & 6.2% Business 11.7% 10.7% Wholesale Resource Services Trade 28.4% Manufacturing 18.4% 1.7% 4.4% Health Care & Social Services Source: Statistics Canada Source: Statistics Canada 9.1%

Chart 8 shows the labour force of Cardston and Cardston County combined. This chart shows the largest proportion of jobs in the Agriculture and Resource industry with 28.4% compared to the provincial average of 11.8%.

Page 6 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan Currently the major economic sectors in Cardston and area are agriculture, tourism, public and business services (retail trade). Recently there has been an increase in oilfield exploration on the Blood Reserve and southeast of Cardston. In 2010 the Blood Tribe signed a $50 million deal to allow drilling rights on the reserve to two drilling companies. If initial wells are successful Cardston will see an increase in oilfield activity in the area.

Tax Assessment

According to the municipality’s 2012 tax assessment breakdown, the majority of the Town’s assessment consists of property classified as residential (Table 3) at 87.2%. This is slightly higher than the average residential tax assessment from similar communities. Raymond, Magrath and

Table 3 2012 Equalization Tax Assessment Report Comparison of Southern Alberta Communities (in dollar value)

Non- Machinery/ % % Non- % Town Residential Residential Linear Equipment Grand Total Residential Residential Other Cardston 260,373,608 33,064,499 4,764,950 290,450 298,493,507 87.2% 11.1% 1.7% Raymond 251,841,334 10,354,037 3,497,350 965,690 266,658,411 94.4% 3.9% 1.7% Magrath 173,663,929 8,651,612 2,356,690 593,430 185,265,661 93.7% 4.7% 1.6% Fort Macleod 240,006,074 57,959,433 8,498,580 1,636,480 308,100,567 77.9% 18.8% 3.3% Pincher Creek 331,251,065 96,417,347 5,744,310 169,160 433,581,882 76.4% 22.2% 1.4% Claresholm 355,548,226 62,527,674 6,759,680 473,610 425,309,190 83.6% 14.7% 1.7% Average 268,780,706 44,829,100 5,270,260 688,137 319,568,203 85.6% 12.6% 1.9% Source: Alberta Municipal Affairs, 2012

Cardston are bringing up the average % of residential tax assessment for 2012. A benchmark for residential tax assessment is approximately 80% residential and 20% non-residential; achieving this benchmark would reduce the tax burden on residential citizens.

Page 7 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan 5.0 SITUATION ANALYSIS

A situation analysis was done by the Economic Development Board, Council and Administrative staff to identify the areas strengths, weaknesses, opportunities and threats.

Strengths:

• Location o Proximity to Waterton Lakes National Park o Proximity to recreational areas with development potential o North-South corridor to United States o Proximity to Blood Reserve (10,000+ population) o Hours of sunshine (2,370 per year) • Facilities and Heritage Assets o Agridome and Ag Society, Westwind Rodeo Academy o Museums (Remington Carriage Museum) o Golf course and campground o LDS Temple with volunteers and patrons o Carriage House Theatre and Community Theatre o Full service hospital and seniors lodging o Soccer fields • People o Safe, family friendly community o Dedicated volunteers and “doers” (Kid’s Marathon, Lifestyles Program, Soccer club) o Cultural diversity (Mormon, Aboriginal, Hutterite) • Resources o Irrigation districts and availability of water for economic development o Fertile farmland o Oil and gas exploration on Blood Reserve and DelBonita o Scenic geography and mild climate Weaknesses:

• Relatively undeveloped industrial sectors/clusters • Lack of serviced industrial land for expansion and attraction • Flat population growth, older demographic • Lack of jobs for younger generation • Aging infrastructure (i.e. Hospital, municipal infrastructure) • Provincial statute prohibiting sale of alcohol in liquor stores, restaurants and recreation facilities (may also be a strength) • Lack of cooperation/agreement on commercial land development (Town vs. County) • Lack of affordable housing (i.e. mobile home parks, condos, apartments) • Amenities and services increases tax burden on residents.

Page 8 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan Opportunities

• Health services cluster expansion o Advocate provincial gov’t for new hospital (Municipal Affairs Minister is “rural” minded) o Healthy lifestyles and recreational therapy expansion (equine) o Services for aging population • Tourism cluster expansion o Enhance golf course offerings to increase overnight stays o Host larger scale sporting events o Archeological sites – EARTH Project • Create serviced industrial park • Continued support for residential expansion and improvement • Post secondary and advanced education development o Feasibility for post secondary (i.e. LDS college) o Lethbridge college partnerships and offerings – trades development o Executive training • Professional sports camps • Create favourable business environment • Enhance recreational events (Agridome, Soccer, Baseball, etc.) • Oilfield services industry (exploration stage) • Greenhouse and 100km markets • Create quarterly economic development newsletter to showcase the area • Hold quarterly business meeting with entrepreneurs to brainstorm ideas

Threats

• Resistance from land owners for recreational development • Aging hospital • Regionalization of health care • Similar communities competing for oilfield sector • Global warming – threaten water supply • Regionalization of farm services, reduction of number of farmers

Page 9 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan 6.0 BUSINESS STRATEGY

THE STRATEGIC PLAN

The economic development plan will focus on four main areas.

1) Business Retention & Expansion 2) Business Attraction 3) Tourism Enhancement 4) Create a Vibrant and Sustainable Community

KEY RESULTS

Business Retention & Expansion  Engage business owners and provide networking opportunities  Enhance Town & County websites for economic development information  Retain focus on oil and gas development in the area and create strategy to benefit local business  Support and enhance residential development  Health services cluster expansion  Engage in meaningful communication with business owners (i.e. newsletter)  Revitalize and improve storefronts  Establish contact with new business owners and entrepreneurs  Conduct business license review and enhance use of information provided in application process and investigate best practices  Foster relationships with Blood Tribe entrepreneurs and Blood Tribe Economic Development Officer

Business Attraction  Create serviced industrial park for commercial development  Obtain post secondary presence in the community  Annual contact with at least 4 non-residential entities/developers that are not actively pursuing business in Cardston  Create incentive policy to attract new investment  Review commercial tax rates  Explore oil and gas opportunities by maintaining contact with oilfield companies/workers and communications officers  Housing continuum study to determine housing needs  Participate in Water for Life initiatives and discussions

Page 10 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan Tourism  Host sporting events and tournaments in Cardston  Engage tourism operators with regional tourism associations to benefit from regional marketing  Enhance visitor services such as food and beverage facilities  Increase visitation to Cardston through special events  Enhance and extend nature trails  Hold tourism roundtable and networking event for tourism operators  Engage Provincial Gov’t to operate tourist information center  Extend and enhance nature trails and park areas  Promote and market the  Enhance utilization of Remington Carriage Museum

Create a Vibrant and Sustainable Community  Maintain and enhance relationships with Blood Tribe and County  Create volunteer registry  Enhance theatre and arts programs  Enhance cultural diversity and acceptance  Encourage youth participation on boards and committees  Promote Cardston as a great place to live, work and play  Increase outdoor recreation options

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Business Retention & Expansion

Business 2014 Actions 2015 Actions 2016 Actions Retention & Expansion Engage business o Host semi-annual o Host semi-annual o Host semi-annual owners and business luncheons business luncheons business luncheons with speaker on with speaker on with speaker on provide various topics various topics various topics networking o Send out semi-annual o Send out semi-annual o Send out semi-annual opportunities EcDev newsletter EcDev newsletter EcDev newsletter

Enhance Town o Schedule monthly o Schedule monthly o Schedule monthly and County review of content for review of content for review of content for relevant information relevant information relevant information websites for o Update business o Update business o Update business economic directory directory directory development o Review information recommendations from Schollie Research & Consulting for essentials to include on the website Retain focus on o Review oil production o Review oil production o Review oil oil and gas reports where reports where production reports available available where available development in o Request formal o Request formal report o Request formal the area and report on regional on regional activity report on regional create strategy to activity from from Unconventional activity from benefit local Unconventional Oil Oil Assoc. Unconventional Oil business Assoc. Assoc.

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Business 2014 Actions 2015 Actions 2016 Actions Retention & Expansion Support and o Identify potential enhance areas for accessible housing development residential o Meet with potential development residential investors o Keep tabs on the Provincial Gov’t capital housing program o Encourage Council to readdress the Lions Park condo development idea. Engage in o Semi-annual EcDev o Continue to work on o Continue to work on meaningful newsletter items from business items from business Monitor results of visitation survey visitation survey communication o business visitation o Semi-annual EcDev o Semi-annual EcDev with businesses survey and newsletter newsletter and stakeholders implement resources to identify needs to address and gaps in the deficiencies and opportunities business sector Revitalize and o Help promote the CF o Help promote the CF o Help promote the CF improve business business business improvement loan storefronts improvement loan and improvement loan and petition Council petition Council to and petition Council to continue to fund continue to fund to continue to fund appropriately appropriately appropriately

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Business 2014 Actions 2015 Actions 2016 Actions Retention & Expansion Establish contact o Establish formal o Make contact with all o Make contact with all with new business business welcome new businesses new businesses package owners and o Make contact with all entrepreneurs new businesses

Foster o Continued discussion o Invite BT EDO to o Invite BT EDO to relationships with with EDO from Blood present annually at present annually at Tribe ECDev meeting to ECDev meeting to Blood Tribe o Invite BT EDO to keep Board aware of keep Board aware of entrepreneurs and present annually at their initiatives their initiatives Blood Tribe EDO ECDev meeting to keep Board aware of their initiatives

Page 14 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan Business Attraction

Business Attraction – 2014 Actions 2015 Actions 2016 Actions Objectives Create serviced o Work with AB o Advertising industrial park for Transportation to get promotion for highway access on available commercial west industrial area commercial lots development o Progress on utility throughout region extension in west industrial. Obtain post o Work with o Continue to work o Continue to work secondary education Lethbridge College to with Lethbridge with Lethbridge bring programs to College to bring College to bring presence in the Cardston adult ed programs adult ed programs community o Continue to to Cardston. to Cardston. participate on SVU o Monitor grant o Monitor grant committee environment for environment for $$ to pay for local $$ to pay for local college feasibility college feasibility study study Develop ties with o Contact industry o Contact industry external investors sectors identified in sectors identified in the BVP gaps area the BVP gaps area and businesses that are not actively pursuing business in Cardston Create incentive o Begin to work o Complete policy to attract new through the investment investment readiness readiness exercise investment exercise

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Business Attraction – 2014 Actions 2015 Actions 2016 Actions Objectives Explore oil and gas o Make contact with o Make contact with o Make contact with opportunities oilfield services oilfield services oilfield services companies for companies for companies for possible relocation to possible relocation possible relocation Cardston pending to Cardston pending to Cardston pending outcome of outcome of outcome of exploration stages exploration stages exploration stages o Maintain contact o Maintain contact o Maintain contact with Shell re: with Shell re: with Shell re: development development development o Maintain contact o Maintain contact o Maintain contact with Blood Tribe to with Blood Tribe to with Blood Tribe to know the activity of know the activity of know the activity of the wells on the the wells on the the wells on the reserve. reserve. reserve. Participate in Water o Review and make for Economic comments on the upcoming Oldman Development Watershed modeling initiatives and program via discussions SouthGrow

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Tourism Enhancement Tourism 2014 Actions 2015 Actions 2016 Actions Enhancement – Objectives Increase visitation to o Support via joint o Consider hosting o Look at the the Town through marketing events Geo Caching event development of a such as the mini- RCMP musical ride large scale Mormon special events and o chucks, theatre, etc. o Host Canadian Snow themed event existing attractions. Birds airshow in conjunction with Lethbridge

Promote open o House annual o House annual o House annual dialogue between tourism roundtable tourism roundtable tourism roundtable in conjunction with in conjunction with in conjunction with community TIC operator TIC operator TIC operator stakeholders In regards to tourism Engage Provincial o Monitor year 1 of Gov’t to operate private TIC operator and net costs of tourist information facility facilities o Petition TPR to contact the Town to provide info services at this location. Promote the Mormon o Place ads with LDS o Look at the Trail Living for 2015 development of a o Market to Alaska large scale Mormon Trail travelers themed event o Attend tradeshows. o Continue developing content for Mormon Trail o Continue regular meetings with the four involved communities

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Tourism 2014 Actions 2015 Actions 2016 Actions Enhancement – Objectives o Do a RCP grant with 4 communities to get more historic markers in each Town

Page 18 Last update: November 19, 2013 Cardston Tourism & Economic Development Economic Development Action Plan Create a Vibrant and Sustainable Community

Create a Vibrant and 2014 Actions 2015 Actions 2016 Actions Sustainable Community – Objectives Enhance theatre and o Continue to do o Continue to do o Continue to do joint arts programs. joint marketing of joint marketing of marketing of summer theatre summer theatre summer theatre with the CHT with the CHT with the CHT Foundation Foundation Foundation

Encourage youth o Make sure there o Make sure there o Make sure there are participation on are matters from are matters from matters from EcDev EcDev board for EcDev board for board for the boards and the Mayors Youth the Mayors Youth Mayors Youth committees. Council to discuss Council to discuss Council to discuss and consult. and consult. and consult. Promote Cardston as o Review Town a great place to live, branding via Canadian Badlands work and play exercise.

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