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Join the Race to Prepaid Hactivists Nab and Leak 1.7 News June 11, 2012 • Issue 12:06:01 Industry Update .........................................14 PayPal aims for ubiquity with new partnerships .................................... 24 Join the race MasterCard's EMV push, introduction to prepaid of mobile POS .......................................26 Hactivists nab and leak 1.7 gigabytes of sensitive data ......................................... 28 PCI SSC issues mobile help, calls for SIG topics .................................30 Features SellingPrepaid: Prepaid in brief ......................................32 Repeal of N.J. gift card law advances ........................................33 CFPB takes fi rst steps to regulate prepaid ....................................35 Payments industry infographic By Mustafa Shehabi, PayCube Inc. .......... 38 he building of a bridge arises out of a desire to connect one physi- Research Rundown .................................... 40 cal location to another. Once built, the bridge allows people to ISOMetrics: travel more quickly and efficiently between two points. In the digi- tal world, data replaces the physical transportation of people over Prepaid in ascendance ........................... 55 T bridges. But it's the same urge that drives the development of new technology. Education In the payments industry, the pace of new bridge building has accelerated. Street SmartsSM: Physical POS networks once connected over phone lines were replaced by networks that linked to the Internet, then wirelessly to the Internet, and now Do your best and move on – no matter what to mobile devices in a vast array of configurations. What all these new bridges By Jeff Fortney have in common is they connect to prepaid card accounts, or various kinds of Clearent LLC .......................................... 58 stored-value or transaction accounts. A sense of urgency Network operators and application developers realize that, along with a grow- By Steve Norell ing consumer demand for prepaid both domestically and around the world, US Merchant Services Inc. ....................... 64 the accounts can be more flexible payment tools than either credit or debit accounts. Banks and other businesses outside of the prepaid card industry are The shifting ground of pricing thus clamoring to enter the space. ISOs and merchant level salespeople locked By Adam Atlas into traditional credit and debit card processing may want to take the trip, too. Attorney at Law ...................................... 66 Pioneer moves to prepaid What is the most productive thing you've done today? The Western Union Co. made the move for good in 2009. Michael Hafer, Vice President, Global Cards, The Americas, at Western Union, said the money trans- By Tom Waters fer specialist dabbled in the space in 2005 but only got serious four years later Bank Associates Merchant Services .......... 70 when it recognized its customers were demanding it. Marketing your business with YouTube "We do a lot of consumer research before we build and develop anything," Hafer By Peggy Bekavac Olson said. "And it's all based on [asking]: What are consumers looking for? What Strategic Marketing ................................ 74 are they not seeing in the market that they want? And how can we meet those needs? And do we think we can be successful meeting those needs?" Continued on page 3 See race to prepaid on page 51 AdvisoryBoard NotableQuote » Andrew Altschuler–AmeriMerchant Have you ever wondered how some » Kristof Anderson–Connect Merchant Payment Services agents are able to put a couple of » John Arato–MagTek Inc. seemingly random applications in » Adam Atlas–Attorney at Law over the weekend? Many agents can » Clinton Baller–PayNet Merchant Services Inc. feel like they are working just as » Joseph Bizzarro–PE Systems LLC hard comparably, but the deals just » Mark Cerminaro–RapidAdvance aren't dropping as consistently. » Steve Christianson–All Card Processing Inc. See page 70 » Joe Creegan–Credomatic USA » Mark Dunn–Field Guide Enterprises LLC » Steve Eazell–Secure Payment Systems Inc. » Brandes Elitch–CrossCheck Inc. » W. Ross Federgreen–CSR Inside this issue: » Ed Freedman–Total Merchant Services CONTINUED » Noel Fundora–First Data Corp. » Marc Gardner–North American Bancard Company Profi le » Darrin Ginsberg–Super G Funding LLC » Glenn Goldman–Capital Access Network Veritrans Merchant Services LLC » Matt Golis–YapStone Inc. Leading the way to merchant retention .................................................42 » Ben Goretsky–USAePay » Scott Henry–VeriFone Inc. New Products » Curt Hensley–Impact Payments Recruiting » Rod Hometh–RocketPay LLC A new 'Jack' in town ..............................................................................76 » Jared Isaacman–Harbortouch Hand-held printer hits stateside ................................................................76 » Kevin Jones–SignaPay Ltd. » Jerry Julien–Equity Commerce LP Inspiration » Lazaros Kalemis–Alpha Card Services Inc. » Dee Karawadra–Impact PaySystem Each sale is a new tent to pitch ..............................................................81 » Rod R. Katzfey–PayLeap Departments » Alan Kleinman–Meritus Payment Solutions » Andie Kolb–National Processing Co. Forum ..................................................................................................5 » Allen Kopelman–Nationwide Payment Systems Inc. » Greg Leos–Trustwave Datebook ...........................................................................................79 » Mitch Levy–Merchant Cash and Capital Resource Guide ..................................................................................82 » Dan Lewis–AmeriBanc National Ltd. » Paul Martaus–Martaus & Associates Advertiser Index .................................................................................94 » Biff Matthews–CardWare International Miscellaneous » Tim McWeeney–VeriFone Inc. » Andy Meadows–SignaPay Ltd. QSGS: Quick Summary Green Sheet ......................................................8 » Justin Milmeister–Elite Merchant Solutions Bottom Lines .......................................................................................14 » Taufig Mithani–The Merchant Solutions » Michael Nardy–Electronic Payments 10 years ago in The Green Sheet .........................................................78 » Steve Norell–US Merchant Services Calendar ...........................................................................................80 » David Parker–Polymath Consulting Water Cooler Wisdom ........................................................................81 » Chester Ritchie–WorldPay » Steve Rizzuto–TransFirst » Jeffrey I. Shavitz–Charge Card Systems Inc. » Dave Siembieda–CrossCheck Inc. » Rick Slifka–Exec-Links LLC » Nick Starai–Network Merchants Inc. » Theodore Svoronos– Atlantic Pacific Processing Systems Inc. » Cliff Teston– Signature Card Services » Scott Wagner–GO DIRECT Merchant Services Inc. » Patricia Walters–Hypercom Corp. » Dan D. Wolfe–Teledraft Inc. » Cody Yanchak–First American Payment Systems 4 President and CEO: Paul H. Green..................................................paul@greensheet.com General Manager and Chief Operating Officer: Kate Rodriguez ................................................kate@greensheet.com CFO/Vice President Human Resources & Accounting: Brandee Cummins [email protected] Assistant VP, Editorial: Laura McHale Holland ................................... [email protected] Senior Editor: Patti Murphy ....................................................patti@greensheet.com Associate Editor: Dan Watkins ................................................... [email protected] Staff Writers: Jim McCaffrey ...................................................jim@greensheet.com Ann Train .........................................................ann@greensheet.com Production Manager: Lewis Kimble...................................................lewis@greensheet.com Assistant VP, Advertising Sales: Danielle Thorpe ..........................................danielle@greensheet.com National Advertising Sales Manager: Rita Francis ...................................................... [email protected] Office Manager: Kat Doherty .......................................................kat@greensheet.com Director of Information Technology: Wolf Dean Stiles ..............................................wolf@greensheet.com Correspondence: The Green Sheet, Inc. 800-757-4441 • Fax: 707-284-1968 1160 N. Dutton Ave., Suite 200, Santa Rosa, CA 95401 Send questions, comments and feedback to [email protected] Send press releases to [email protected] NOTE – Please do not send PDF versions of press releases. Print Production: Hudson Printing Company Contributing Writers: Adam Atlas .....................................................atlas@adamatlas.com Jeff Fortney ..........................................................jeff@clearent.com Steve Norell ........................................................steven@usmsllc.com Peggy Bekavac [email protected] Tom Waters ........................................................t.waters@bams.com The Green Sheet (ISSN 1549-9421) is published semi-monthly by The Green Sheet Inc., 1160 N. Dutton Ave., Suite 200, Santa Rosa CA 95401. Subscription is FREE to participants in the payment processing industry, an annual subscription includes 24 issues of The Green Sheet and 4 issues of GSQ. To
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