DaimlerOCTOBERINSIDE 2012 | NEWSPAPER FOR EMPLOYEES OF DAIMLER AG

EDITORIAL Interview fairplay Campaign Employees INSIDE extra C. Hohmann-Dennhardt: Protecting data — Olympic BMX rider All you need to know about Integrity is a positive force ensuring trust and honorary award winner the Mercedes-Benz Citan Page 2 Page 2 Page 7

IAA COMMERCIAL VEHICLES 2012 Trucks, Buses, and Vans

Dear colleagues, for the World The motto of this year’s IAA Commercial Vehi- cles show, which ended just a few days ago in Hanover, couldn’t have been better for a com- Some 300 media representatives from around the world at- pany like ours: “The engine of the future.” As tended the Daimler Brand Evening event at the start of the IAA you know, we began laying the groundwork for in Hanover. Among other things, they learned from Andreas our own future back in 2005 with our Global Ex- Renschler, member of the Daimler Board of Management with cellence Program. Our approach here was to responsibility for Daimler Trucks and Daimler Buses, that the consistently pursue a platform and modular Group’s commercial vehicle organization “is not just a Euro- strategy, quickly develop new product genera- pean manufacturer that operates internationally but rather a tions and drive system technologies, and move true global player.” forward with our entry into global growth mar- kets. Today, we’re reaping the benefits of all these measures. After all, no other manufac- turer can offer a product portfolio as attractive as our range of commercial vehicles. Daimler trucks, buses, and vans are the leaders in efficiency, safety, and environmental com- patibility. We demonstrated this leadership once again in Hanover in the truck segment with the Mercedes-Benz Antos, our new spe- cialist for heavy-duty deliveries; the new Actros equipped with a Euro VI engine that reduces not only CO2 emissions but also fuel consump- tion; and the new generation of the Fuso Canter Eco Hybrid, which pays for itself in just three to four years. Our Euro VI-compliant Citaro made a big splash in the bus segment at the IAA. That’s not surprising, given the fact that automotive journalists recently named it “Bus of the Year 2013.” We’ve also now defined a new standard for touring coaches with our new Setra Comfort Class 500, and the 4.3 liters of fuel consumption per 100 kilometers achieved by our Citan van offers clear proof that this new model is a true titan for the city. Daimler Trucks not only showcased Mercedes-Benz, Freightliner, and Fuso These and other highlights at the IAA Commer- brand trucks, but also jointly exhibited commercial vehicles from all BRIC cial Vehicles Show impressively demonstrate (Brazil, Russia, India, China) markets in Europe for the first time ever. The how we are shaping our own future as well as cameras flashed and traditional music from the four countries played as the future of our sector. We’re doing this with the customized vehicles from each nation were presented. For Russia, the customized products that ideally meet the company displayed a semitrailer tractor from its Russian partner Kamaz. transportation requirements of our customers, India was represented by a BharatBenz truck, China by an Auman-brand and with convincing technology that succeeds vehicle, and Brazil by the tried and tested Actros manufactured at the on the market. All of this pays off for both our Juiz de Fora plant. customers and ourselves. And you, our employ- Daimler’s exhibition area at the IAA totaled approximately 16,000 square ees, are our engine, the heart of our organiza- meters. The Group presented its entire range of commercial vehicle prod- tion. Your passion and energy continue to drive ucts — 70 trucks, vans, and buses produced by Mercedes-Benz, Setra, and us and make our trucks, buses, and vans what Fuso. All of Daimler’s commercial vehicle units captured awards at the IAA they are: the best solutions for our customers! as well. The big winner was the Mercedes-Benz Citaro Euro VI, the world’s first city bus to comply with the Euro VI emission standard. In fact, the Citaro Trucks from BharatBenz, Auman, and Kamaz. Sincerely, was named “Bus of the Year 2013.” The Mercedes-Benz Antos was the run- Andreas Renschler ner-up for “Truck of the Year 2013,” and the Mercedes-Benz Citan finished → READ MORE ABOUT THE DAIMLER HIGHLIGHTS AT THE third in the van category of the same award. IAA COMMERCIAL VEHICLES SHOW ON PAGES 4 AND 5.

MERCEDES-BENZ CLS SHOOTING BRAKE

closer look, you see that the Shooting Brake, with its five doors, is big banks of the Arno River to the Chianti hills. The standard rear-axle air Sporty Elegance and an on functionality. With a cargo volume ranging from 590 to 1,550 liters, suspension ensures optimal traction at all times, while the electro- the Shooting Brake’s luggage compartment offers plenty of room, de- mechanical direct steering system provides for a precise and com- Innovative Interior Concept spite the model’s sporty roof design. What’s more, the vehicle comes fortable handling experience. The model also offers plenty of power with an automatic door opening feature for the luggage compartment in its five engine versions (two diesels and three gasoline engines). The new CLS celebrated its world premiere in June at as standard equipment. The CLS Shooting Brake isn’t just a practical All of the engines come with a seven-speed automatic transmission the Festival of Speed in Goodwood, England. Selected car, however; it also sets standards for interior design and quality by and an ECO start/stop feature. Two Shooting Brake versions are also journalists were then able to check out the model up combining unadorned elegance with innovative details and handcraed equipped with all-wheel drive systems: the CLS 350 CDI 4MATIC close in mid-September. perfection. The cargo area is lined with high-quality carpet, for exam- BlueEFFICIENCY and the CLS 500 4MATIC BlueEFFICIENCY ple, while the optional aluminum rails make for an exclusive appear- (combined fuel consumption of 9.9-5.3 liters/100 km; combined Journalists tested the Mercedes-Benz CLS Shooting Brake on the ance. Extravagance is also expressed in the cargo area by a designo CO2 emissions of 231-139 g/km; Efficiency Class A-E). Interested roads around Florence, Italy, in September. The vehicle has a surpris- wood floor that underscores the carefully craed character of the in- customers will also soon be able to take the new jewel from Mer- ing shape, but it’s clearly a coupe — one that looks like it’s ready to terior, and whose design was inspired by that of a luxury yacht. cedes-Benz for a test drive. The surprising new model from the brand leap forward from a crouching position. However, when you take a The tactile experience follows the visual one — on a test drive from the with the star is set to hit dealerships at the beginning of October. 2 | Daimler INSIDE | October 2012

INTERVIEW WITH CHRISTINE HOHMANN-DENNHARDT RESTRUCTURING OF DAIMLER’S BPO VIOLATIONS REPORTING SYSTEM Integrity Moves Us Limited to Serious Violations of Laws and Regulations

A variety of integrity-related activities were developed and carried out The BPO process has been restructured. Whistleblowers and those accused of over the last few months. The “Integrity in Dialogue” forum, which has violations will now be better protected, and the BPO’s responsibility has been employees throughout the Group discussing the importance of in- limited to serious violations of laws and regulations, including corruption and tegrity at work, has been operating since last November. A Group-wide antitrust issues and major embezzlement. agreement on revising the BPO process was reached in June by man- agement and employee representatives. The fairplay campaign is Minor violations, like employees taking office materials home, should now be reported focusing on data protection as it enters its fih round, and Daimler to managers or the HR department. In general, these types of incidents can be inves- regulations were significantly streamlined as part of a guideline opti- tigated and cleared up more easily at the local level. If the BPO receives a report on mization project. Christine Hohmann-Dennhardt, member of the Daim- a minor violation, it will also pass this information on to the responsible manager or ler Board of Management with responsibility for Integrity and Legal HR department. Ultimately, fairness also means not turning every small mistake into Affairs, talks about these measures and what we can expect to see a major issue. in the future. Accusations made against one’s own manager or a higher level executive are an ex- ception here. In such cases, the BPO will be responsible for the investigation. The BPO will also pay particularly close attention to cases in which whistleblowers suffer neg- ative consequences because of the reports they submit. Daimler’s BPO violation reporting system was introduced in 2006. A fair whistleblow- er system is a key instrument of corporate governance, as it helps ensure that viola- tions are discovered before major damage is done, and that they can be properly An informative brochure investigated and the associated problems eliminated. Such a system also protects was just one of the ways to both the company and its employees. let employees know about the changes made to the INFO| You can find more detailed information on the BPO reporting system by going directly to BPO violation reporting the BPO page at the Employee Portal (http://portal.e.corpintra.net/go/bpo) or by entering the system. portal code @bpo in the Portal search field (top right).

Christine Hohmann-Dennhardt: “Our company should be associated not only with fantastic automobiles but also with a INTEGRITY IN DIALOGUE good reputation overall.”

Ms. Hohmann-Dennhardt, a lot is happening “Integrity Truck” on Tour as far as integrity is concerned. But how exactly are all the various initiatives related? The “Integrity Truck” will hit the road in October under the motto “Integrity Gets Us Moving with Respect, Openness, They all have the goal of more firmly anchoring the concept of integrity in and Fairness.” The truck will tour 18 production locations in Germany from October 18 to December 12. our corporate culture and making it a permanent component of that culture. Most of our employees don’t even have to think about playing by the rules; How is integrity related to your job? How can you help create LOCATIONS/DATES they simply do it. Nevertheless, there is a general uncertainty as to what a corporate culture of fairness? Questions like these will integrity actually means in the normal working day, especially in situations be the focus of the truck tour, which is part of Daimler’s 10/18 Wörth where the difference between right and wrong is not clear. By addressing “Integrity in Dialogue” initiative. The tour is designed to 10/22 Germersheim integrity in the various initiatives, we will further strengthen our employees’ get employees at all German plants involved in the dia- 10/24/26 Mannheim “internal compass,” so to speak, and provide them with a frame of refer- logue that began at the end of last year. 10/29 Düsseldorf ence for their normal working day. Our company should not only be asso- On board the truck will be the “Fairplay live” table soc- 10/31/11/2 Bremen ciated with fantastic automobiles but also with a good reputation overall. cer game, a video on integrity at Daimler featuring co- 11/5 Hamburg These days, integrity has a greater impact on a company’s reputation than median Django Asül, a discussion corner, a feedback 11/7 Marienfelde ever before. Aside from all of this, we believe our employees should be able station, and interesting and fun experiments that bring 11/9 Stuttgart (MB Bank) to identify with the values of their company. integrity to life. All visitors to the truck will also receive 11/13 Neu-Ulm a small gi, and an exclusive model of the “Integrity 11/15/16/19 Sindelfingen The BPO process has been restructured. Truck” will be raffled off to one of the winners of a puzzle 11/21 Böblingen/Hulb Which aspects did you consider to be particularly solving contest at each location as well. 11/23/26 Untertürkheim important during this process? Employees can learn more about the “Integrity Truck” in a special 11/28 Mettingen The most important objective of the restructuring was to increase employ- newsletter that will be distributed at all tour stops. 11/30 Hedelfingen ees’ trust in the BPO. A major issue for me was to ensure the process would 12/3/5 Rastatt be transparent and, above all, fair to all those involved. The process was 12/7 Gaggenau ratified through an agreement reached between the Group and the Works INFO | Learn more about “Integrity in Dialogue” and check the dates for the truck tour at 12/10 Kassel Council. We’ve also published a brochure that tells employees all they need the Daimler Employee Portal: Home > Portlet Integrity - > Integrity in Dialogue 12/12 Ludwigsfelde to know about the BPO process. One important change involves better protection for whistleblowers and those accused of violations. We have taken measures to ensure accusations are investigated more carefully be- cause we don’t want the BPO to be misused as a type of denunciation fairplay CAMPAIGN instrument. That’s why the BPO will not carry out investigations without firm evidence of misconduct. Protecting Data — Ensuring Trust What can we expect to see in terms of the “Integrity in Dialogue” initiative? Since September 25 the fairplay campaign has turned its attention to the protection of personal data. The integrity dialogue is well under way throughout the Group; the next big Since that time, flyers and posters have been distributed that provide information on data protection to step will be to continue the dialogue with our people in production. On Oc- employees throughout the Group. tober 17, we will begin our “Integrity Truck” tour of all Daimler plants in Germany. We want to talk with colleagues where they work, inform them The age of smartphones, social networks, and customer of the importance of integrity, and motivate them with the truck’s interac- loyalty programs has led to huge amounts of personal tive programs. The tour’s motto is “Integrity Gets Us Moving with Respect, data being stored, linked, and passed on — in other Openness, and Fairness.” I’m hoping that many employees will come out words, there’s now a lot of personal data circulating and see us when the truck shows up. around the Web. But can a person determine which information about themselves is passed on? Does each What are you going to do with all individual have a right to know who possesses personal the results and opinions you collated through information about them and what the nature of that data the integrity dialogue? is? The answer is yes — these are rights that help to We’re currently drawing up the new Daimler “Integrity Guidelines.” To help protect a person’s private sphere. A company that vio- us with this task, we have been collecting and evaluating several thousand lates such rights can lose the valuable trust not only feedback responses in relation to various dialogue events. The dialogue has of its employees but also job applicants, customers, and clearly demonstrated one thing: Employees believe that values, responsi- business partners. bility, trust, and understandable rules and regulations hold the key to So what needs to be kept in mind when dealing with integrity at their company, which is why these attributes are included in personal data? “Being aware of the obligation to protect the new guidelines. personal data and dealing with such data in the proper Cartoon from the fairplay “Data Protection” campaign. The process doesn’t end with the new guidelines, however. After all, the manner is the best way to prevent violations,” says positive response on the part of the entire workforce has encouraged us Daimler’s Chief Data Protection Officer, Joachim Rieß. tional information and orientation are provided by FAQs, to make the dialogue permanent. It’s also truly needed, not least because The fairplay campaign describes situations where interviews, and background reports at the fairplay site it promotes integrity and fairness in daily activities and improves coopera- careful attention must be paid to data protection. Addi- on the intranet. tion. The Integrity Blog at the Employee Portal is a key platform for the ex- change of ideas and experiences among employees. INFO | Selected FAQs, an interview with the German government’s Federal Commissioner for Data Protection, and additional informa- tion on the new “Data Protection” campaign can all be found at the Employee Portal (portal code: @fairplay). Daimler INSIDE | October 2012 | 3

ELAB — ELECTRIC MOBILITY AND EMPLOYMENT WHAT DOES THE TERM “IDEAL CONDITIONS” CAREER TRAINING PROGRAM MEAN IN THIS CONTEXT? Even More Appeal Changes = Chances The study primarily aimed to obtain a general overview. For this reason, it did not examine certain effects, such as the distribution and displace- Human Resources has enhanced the CAReer ment of added value among the various companies and facilities. management associate program to make The study examined the period until 2030. Six different drive concepts Daimler an even more appealing employer were identified as being crucial for the future and were subjected to for top graduates. closer investigation: “As Daimler continues to develop and as the → The mild hybrid, in which the combustion engine is supplemented by recruitment markets change, the requirements an electric motor that college graduates need to meet are chang- → The full or plug-in hybrid, which features a much more powerful electric ing as well. We have to enhance our CAReer motor that can also be recharged at a power socket management associate program in response to → The range-extended electric vehicle, which is propelled exclusively by this situation,” explains Karl Deppen, Head of an electric motor but is partially recharged by an onboard combustion Executive Management Development. “Although engine we will continue to build on the previous pro- → The battery-electric vehicle, which is powered exclusively by batteries gram, we will align it even more strongly with → The fuel cell vehicle, in which the electric motor is powered by a fuel our company’s growth strategies and future cell system that converts chemical energy into electricity requirements, as well as with the expectations → Conventional-drive vehicles with combustion engines (diesel or gaso- our target groups have concerning a top entry- The project participants presented the results of the ELAB study at a line) level program.” press conference. In the future, the CAReer program will play an WHAT EXACTLY IS DAIMLER DOING IN ORDER TO PREPARE even more important role in the global recruit- More than 2,000 all-electric vehicles ITS EMPLOYEES FOR “GREEN TECHNOLOGIES”? ment of young international trainees. were newly registered in Germany last This is also reflected in the enhanced structure year. Although this figure is relatively • The company is integrating “green technology modules” about electric of the program. In the future the participants low, all of the experts agree that it will drive systems and lightweight engineering into the training programs will begin their time at CAReer with a joint intro- change dramatically in the future. for existing professions. ductory module so that they can get an initial Specifically, the experts are considering the time period until 2030 • The Daimler Academic Program has been launched as part of person- overview of the company as a whole and more and making forecasts regarding the drive system variants that will nel development. In this program, the company helps employees take easily form networks within the group. In an- be successful on the market and the extent to which they will appeal college courses while they still go to work, for example. The program other change, foreign project assignments will to customers. These forecasts are part of the Electric Mobility and focuses on new technologies such as alternative drive systems and be made mandatory for all participants. More- Employment (ELAB) study that was recently completed. The second green mobility engineering. over, the program will be better dovetailed with purpose of the study, which has received less attention to date, was • Over the past two years the company has held further education the initial stages of the participants’ careers and to determine what effect this development would have on employ- courses in “green technologies” for around 44,000 managers and em- more attention will be paid to trainee develop- ment and qualification measures in powertrain production, irre- ployees. The focus of these programs was on alternative drive con- ment and support. spective of the company. cepts and lightweight engineering. In addition to the various program-related im- The two-year ELAB study was initiated by Daimler’s corporate man- • In the next two years, Daimler plans to provide further training to provements, the program’s quality and appeal agement and the General Works Council, in cooperation with around 20,000 employees annually. also depend on the supervisors’ and depart- IG Metall Baden-Württemberg and the Hans Böckler Foundation. ments’ commitment and the availability of the The results that were recently presented are also of interest to other INFO | www.elab.iao.fraunhofer.de right entry-level positions for the trainees. This automakers and suppliers. is where it will be decided whether CAReer will A key insight for Daimler and its powertrain production is that com- continue to be a leading entry-level program in bustion engines will still account for a large share of the market in gies pose a challenge for in-house further training measures as well the contest for the best minds. “To ensure that 2030, irrespective of the scenario. According to the experts, the as for basic training programs. Even though Daimler has been suc- CAReer remains successful and enables us to success of alternative drive concepts involving all-electric motors or cessfully addressing these problems for some time, in the future introduce new modules and requirements, it’s fuel cells will vary considerably. One finding that surprised even the challenges will arise that the company will not be able to overcome essential that the teamwork between HR and people involved in the study is that under the ideal conditions em- on its own. Thomas Weber, the Board of Management member the specialist departments is highly professional ployment in the sector will probably increase, because all of the responsible for Research and Development, therefore called on and that our passion for the company and its drive concepts will be available on the market at the same time. politicians to create stable and fair conditions so that the market products is felt in all stages of the program,” Wilfried Porth, the Daimler Board of Management member respon- participants in Germany can join forces to help shape the next era says Deppen. sible for Human Resources, pointed out that these new technolo- of private transportation.

MAKING HR SYSTEMS USER-FRIENDLY AND MOBILE INTERNATIONAL POLITICS AND LEGISLATION Easier Online Access to HR

As part of the strategic initiative “USERfriendly HR,” the human resources unit is making various HR sys- tems more user-friendly (see the report in a previous issue). The tasks include creating a clearly struc- tured window, improving the online help, and boosting the system’s capabilities. In addition, the program investigates the possibility of making HR services mobile.

One of the main priorities able for a wide range of mobile terminals in response is to streamline the appli- to the shi from stationary computers via laptops cation forms, which are to smartphones.

being revamped for exter- With respect to employee satisfaction, corporate image, NEW CO2 LEGISLATION IN THE U.S. New legislation governing the reduction of nal job applicants first. and efficiency, one of the most important and hotly dis- greenhouse gas emissions and the improvement of the fuel economy of light-duty Each of the fields that pre- cussed topics is the system’s capabilities. In this regard, vehicles (passenger cars and SUVs) was passed in the U.S. on August 28, 2012. viously had to be filled in the project activities aim to turn subjective impressions The United States government describes the new regulations as “historic” because of its was closely examined and into objective numbers from which the required meas- belief that they will strengthen national security by reducing the country’s dependence on deleted if there was any ures can be derived. In order to substantially increase oil. The associated fuel economy and emission standards will also make a significant con- doubt as to its appropriateness. As a result, the com- the speed of the HR systems (particularly of ePeople, tribution to climate protection and generate financial benefits for consumers through the prehensive application form for permanent jobs, trainee ERAeCon, and LEAD IT), new hardware is scheduled to fuel savings achieved. positions, vacation work, and other employment will be be introduced in the fourth quarter of 2012. It is esti- The stipulations of the new law require that the new vehicle fleet in the U.S. should emit

replaced by a variety of different target group-specific mated that the change will boost the systems’ perform- only about 100 g CO2/km on average in the year 2025. This target value corresponds to application forms. The aim is to give potential employ- ance by 25 to 40 percent. an average fuel consumption of around 4.4 l/100 km. By comparison, the average fuel ees a better “first impression” of the company. In order to ensure that these measures will be imple- consumption in the U.S. in 2011 was 8.6 liters per 100 km, according to press reports. To help draw job-seekers’ attention to the company and mented in a sustained manner, an HR Application Beginning with the 2017 model year, the new regulations will require an average annual

its job vacancies, the department also introduced a free StyleGuide is being drawn up in parallel. In the future reduction in CO2 emissions of five percent for passenger cars and 3.5 percent for SUVs Daimler Jobs app for iPhones and iPads in July 2012. these guidelines will serve as the basis for the develop- and pickups. Vehicles in the latter category will thus carry a disproportionately low share The app provides interested job-seekers with easy, ment of new HR systems and the enhancement of of the burden until 2020. intuitive, innovative, and mobile access to externally existing ones. It will also ensure that all of these sys- Because of their models that are in demand in the United States, German premium manu- advertised job openings. tems have a uniform appearance. The StyleGuide will facturers such as Daimler are more strongly affected by the new regulations than U.S. au- However, the company was not only thinking of new of course also apply to mobile applications in order tomakers. For this reason, Volkswagen and Daimler did not sign the dra version of the employees when it launched these measures. It also to ensure that all of the interfaces and operating law that has now been passed.

took a close look at services that could be made avail- functions are standardized. However, legislation governing CO2 emissions is also becoming stricter in Europe and China. The European Union, for example, has set an average CO2 value of 130 g CO2/km INFO | Further information about the HR System Usability and Mobile HR Services projects can be found at the for 2015 and is currently discussing a target of 95 g CO2/km for 2020. The Chinese au- Employee Portal on the overview page under the “Daimler & Ich” tag in the “Im Fokus” module by clicking on the thorities are meanwhile planning to stipulate an average value of 160 g CO2/km for 2015 “Strategische Initiative USERfriendly HR” link. and a long-term target of 116 g CO2/km for 2020. 4 | Daimler INSIDE | October 2012

HEAVY-DUTY DISTRIBUTION TRANSPORTATION ACTIVE BRAKE ASSIST 3 The New Antos — in a Class of Its Own Emergency Braking Whether it’s food, heating oil, construction materials, or mu- portation. The truck ideally meets the sector’s need for a neatly for Obstacles nicipal applications — the Antos, with its 18-26 ton GVW, has arranged, easy to operate, economical, low-emission vehicle. Sharp what it takes for regional delivery jobs. differences in terrain from region to region and varying payloads The new Actros will not only be even more econom- require a broad spectrum of engine options here, while the many ical; it will also be even safer. The new Antos makes Mercedes-Benz the first manufacturer to stops made by the vehicles mean that ease of entry and exit is offer a truck specifically designed for heavy-duty distribution trans- a must. Heavy-duty, distribution transportation trucks travel on Already considered the world’s safest truck, the new Ac- all types of roads — from city streets to tros has been made even safer with the new generation major highways. of the unique Active Brake Assist 3 system. Also known An extensive range of BlueEfficiency Power as the Emergency Braking Assistant, the system can diesel engines is available for the new Mer- now autonomously trigger emergency braking in front cedes-Benz Antos — three modern and of stationary obstacles. This means the Actros cannot extremely responsive straight six-cylinder, only mitigate the effects of a rear-end collision, as was Euro VI-compliant units with 7.7, 10.7, and already the case, but also — depending on the truck’s 12.8 liters displacement, respectively. Out- speed — prevent such accidents: Yet another milestone put ranges from 175 kW (238 hp) for light in the development of truck safety. applications as a solo (tractor without trail- er) vehicle to 375 kW (510 hp) for heavy-du- ty tractor-trailer combinations that have to deal with rough terrain. All Antos versions come with the fully automatic, quick-shiing Mercedes PowerShi-3 transmission with either eight or 12 speeds. In typical Mercedes-Benz fashion, the new Antos is also equipped with all the various safety and assistance systems that truckers are familiar with from the Actros. As far as standard features are concerned, these are the electronically controlled EBS brake system with all-round disc brakes, a highly Active Brake Assist 3 initiates emergency braking to effective engine brake, the ABS antilocking keep the Actros from hitting stationary obstacles in Volumer and Loader: The Antos now gives Mercedes-Benz a customized truck for the tough system, ASR anti-slip regulation, and Stabil- heavy traffic. demands of heavy-duty distribution transportation. ity Control Assist.

NEW FUSO CANTER ECO HYBRID AERODYNAMICS TRUCK & TRAILER Fuel Savings and Environmental Protection

In order to reduce fuel consumption in trucks and has already been aerodynamically optimized. The only tractor-trailers, Daimler has studied the aerody- extra equipment needed therefore was an air deflector namic features of current vehicle concepts and de- on the roof, side deflectors, and side trim panels veloped two innovative solutions as part of its between the axles. The Mercedes-Benz Aerodynamics Aerodynamics Truck & Trailer initiative. Trailer is ready for all applications with no restrictions. It’s based on a conventional freezer box body with a The new Mercedes-Benz Aerodynamics Trailer reduces refrigerator unit and meets all normal requirements for the amount of diesel consumed by a long-haulage semi everyday haulage operations. by around 2,000 liters per year, which translates into The savings potential offered by solo vehicles is also annual cost savings of nearly 3,000 euros and an an- considerable. There are already a large number of aero- nual CO2 emission reduction of more than five tons. dynamically relevant applications in distribution trans- The second solution — the solo Mercedes-Benz Aerody- portation. That’s why the new Mercedes-Benz Antos An Economical European namics Truck — is an impressive vehicle designed for was used as the basis vehicle and then refined to offer long-distance haulage and distribution transportation the best aerodynamic values possible. The Aerodynam- Production of the new Fuso Canter Eco Hybrid will begin in that saves 300-600 liters of diesel annually and thus ics Truck improves aerodynamic properties by around Tramagal, Portugal, in the third quarter of 2012. It will thus be lowers CO2 emissions by up to 1.5 tons. 12 percent as compared to conventional solo vehicles the first production truck in its class to be made in Europe. The tractor used, a new Mercedes-Benz Actros with a with box bodies, which translates into fuel savings of StreamSpace cab, remains unchanged. The new Actros around three percent on highways. The new Fuso Canter Eco Hybrid is based on the experience gained from more than 1,200 predecessor vehicles that are mainly used in Japan. Numerous refinements to the model’s electric drive system, as well as the use of the Duonic dual clutch transmission unique in this truck class, make operating the Canter Eco Hybrid even more economical and environmentally friendly. For example, the new model’s fuel consumption is about 23 percent lower than that of a comparable conventional Canter. With a relatively moderate addi- tional cost for its hybrid drive technology, the Canter Eco Hybrid can pay for itself in just a few years, assuming normal annual mileage and operating conditions. The truck also spares the environment several tons of carbon dioxide emissions per year and boasts lower noise levels. The new Canter Eco Hybrid’s operating strategy is based on pure electric and therefore quiet initial acceleration. The diesel engine engages at a speed of around ten kilometers per hour but is also used to power electrical equipment when the truck coasts at speeds lower than that. Depending on the need for power, the electric motor will also support the diesel engine in situations The Aerodynamics Trailer demonstrates that only perfect interaction between the tractor and trailer can ensure the highest where acceleration is needed at high speeds. level of truck efficiency. Daimler INSIDE | October 2012 | 5

WORLD PREMIERE OF THE NEW SETRA TRAVEL COACH The Travel Coach of the Future

Setra presented a new travel coach generation at the IAA Commercial Vehicles show. The ComfortClass 500 raises the bar high in terms of economy, comfort, safety, and value — and it also already meets tomorrow’s emission requirements today.

The thing that really stands out when you IAA COMMERCIAL look at the ComfortClass 500 from an oblique view is the sweeping aluminum strip VEHICLES and its new decorative element on the B-pil- lar. The design lines on this totally new trav- el coach rise and fall slightly as they make 2012 their way around the entire vehicle. The con- tours were tested and refined at the Group’s EMPLOYEE PORTAL SPECIAL | Videos, photos, and other infor- own wind tunnel in Stuttgart-Untertürkheim mation on the IAA can be found in an Employee Portal Special: portal code for the first time ever in the development (upper right-hand side): @iaa2012 history of vehicles from Neu-Ulm. The 20 percent reduction in air drag achieved with the ComfortClass 500 played INTERVIEW WITH VOLKER MORNHINWEG a major role in reducing the fuel consump- The new ComfortClass 500 from Setra. HEAD OF MERCEDES-BENZ VANS tion of the travel coach by as much as five percent. With the new “aero tail” and its spoiler lip, in ad- stopping assistant, as the latter system remains active dition to several other features, the ComfortClass 500 even at lower speeds and can return the coach to cruise “The Right Product exhibits a drag coefficient of 0.33 — that’s the best ever control mode at any time, even in stop-and-go traffic. achieved by the industry. Attention Assist (ATAS) is a completely new feature in for Every Segment” The improved Active Brake Assist (ABA 2) system the travel coach segment. This system continuously equipped with a new radar sensor can now independent- monitors the condition of the driver on the basis of cri- The Mercedes-Benz Citan was unveiled to the public at the IAA Com- ly brake the vehicle in front of stationary obstacles as teria such as steering movements and braking, use of mercial Vehicles show in September. Like no other van, the new model well. The ART cruise control system maintains a set dis- turn signals, vehicle speed, and the time of day. combines minimal CO2 emissions with outstanding driving pleasure tance from the vehicle in front. If there is no vehicle The ComfortClass 500 is powered by an upright six- — not to mention high output and low maintenance costs. What’s ahead, the system will automatically switch off at cylinder inline engine from the new OM 470 series. The more, no other city van with a combustion engine consumes less fuel. speeds below 15 km/h. This is not the case, however, Euro VI-compliant unit has 10.7 liters displacement and Mercedes-Benz Vans also presented other great highlights in Hanover. with ComfortClass 500 models whose ART systems are delivers 315 kW (425 hp) of output. The engine has a Volker Mornhinweg, Head of Mercedes-Benz Vans, talks about the also equipped with the extended features of the AHA peak torque of 2,100 Nm. presentation at the world’s biggest commercial vehicle show:

SPRINTER E-CELL PROTOTYPE No Exhaust Gas, Low Noise, High Payload

Mercedes-Benz has further expanded its lead in the seg- GVW of 3.5 tons, the Sprinter E-CELL can handle a payload of up ment for electric vans with the world premiere of the to 1,200 kilograms depending on the configuration, and there are Sprinter E-CELL prototype in Hanover. also no restrictions in terms of ground clearance or gradient.

The Sprinter E-CELL’s top speed is limited to 80 km/h in order to maximize the vehicle’s range. This makes the model perfect for congested urban centers, rural areas, and short highway trips. Nev- ertheless, the vehicle is truly at home on inner-city streets, and its range was designed with such an application in mind. With NEDC energy consump- Head of Vans Volker Mornhinweg with the new Citan. tion of 27 kW/h, the Sprinter E-CELL can travel This new product makes Mercedes-Benz a full-line supplier around 135 kilometers on one charge. in the van segment. Because its batteries are mounted in stable con- tainers between the axles underneath the frame, Mr. Mornhinweg, how did things go at IAA Commercial Vehi- there are no limitations on cargo space in closed The Sprinter E-CELL increases the possibilities for local zero-emission cles 2012? Sprinter models, nor are there any restrictions to transport many times over, as the model can also be used as a chassis for The 24 vans we presented made us one of the highlights at the Daimler the superstructures that can be added. With a superstructures. stand in Hanover. Our biggest star was the newest member of our family: the Citan. This model makes us a full-line van supplier, which means we’re now able to offer our customers the right product for every segment. We have the Sprinter for the large van segment, the Vito mid-sized van, and MERCEDES-BENZ CITARO the Citan for the small van segment. Just a few years ago, we were referring to small vans as a niche market, but they’ve now developed into the largest van segment in Europe — and that offers us a great opportunity. World’s First Series-Produced Euro VI-Compliant City Bus

What other highlights did you display in Hanover? The new Mercedes-Benz Citaro is the first regular while coasting. It later uses this energy during accelera- We presented eight different variants of the Sprinter alone. The upgrades service bus whose drive system meets the Euro VI tion to supply energy to auxiliary systems such as fans we made to the van, which is already best-in-class, ensured it was once emission standard. and lights. The new Mercedes-Benz Citaro is also the again a focus of attention at the IAA. The Mercedes-Benz Sprinter is the first regular service bus to feature the electronic stabili- world’s first van that comes with an optional seven-speed torque converter The newly developed engine series for the Mercedes- ty program (ESP), an innovation that led judges at the automatic transmission, for example. We also displayed seven different Vito Benz Citaro consists of the six-cylinder inline OM 936 IAA in Hanover to name the Mercedes-Benz Euro VI variants — everything from a panel van with workshop equipment to the with a displacement of 7.7 liters and the OM 470, which Citaro “Bus of the Year 2013.” Vito Shuttle for use as a taxi, and a mixed-use version with all-wheel drive. has a displacement of 10.7 liters. Both The presentation was rounded out by our two special Viano models: the engines meet the Euro VI emission standard Viano Ambiente Edition and the Marco Polo Edition. and both are highly durable. They also con- sume low amounts of fuel, AdBlue, and What about zero-emission vans? engine oil. What’s more, the maintenance We had plenty of highlights for alternative drive systems as well. We pre- intervals associated with their particulate sented the Vito E-CELL panel van and the Vito E-CELL crewbus, and also filters are long. celebrated the world premiere of a Sprinter E-CELL vehicle study in Despite its Euro VI compliance and exten- Hanover. One of the reasons we unveiled the Sprinter study was to see how sive exhaust gas treatment system, the new customers would react to it. The aim was as to help us to decide whether Citaro’s fuel consumption is actually lower or not to series produce the model. The positive reactions of our customers than that of its Euro V predecessor, which to the Vito E-CELL, which we now market in more than 15 countries, made was acclaimed for its fuel efficiency. The building the Sprinter E-CELL a logical step for enabling us to offer zero- average fuel savings identified in practical emission driving in the higher weight class as well. tests amounted to up to five percent. All in all, our presentation in Hanover sent a powerful message to the mar- The bus also saves fuel with the help of an ket and our customers, and we can be very satisfied with the results. energy recovery unit that stores electricity Stuart Jones (le), a member of the Bus of the Year jury, presents the generated without consuming extra fuel award for the Citaro to Head of Daimler Buses Hartmut Schick. 6 | Daimler INSIDE | October 2012

THE NEW GL 63 AMG MERCEDES-BENZ SERVICE Top Marks — for the Sixth Time

Mercedes-Benz reconfirmed that it offers top quality service by receiv- ing a grade of “very good” in the latest ADAC Service Center Test.

The brand with the star’s success in this latest test was once again the result of error-free performance and top quality service. Other independent tests confirmed this assessment, as Mercedes-Benz has come out on top in every service center test since 2008 — whether conducted by AUTO BILD, auto motor und sport, or AUTOZEITUNG. “This series of successful service center tests reflects our long-term commitment and the passionate dedication of our employees,” says Georg Abel, who’s responsible for Service on the Manage- Ola Källenius presented the new GL 63 AMG in Moscow. ment Board of Mercedes-Benz’ German sales organization (MBVD). “We will Error-free service centers. continue to do everything we can to ensure our customers continue to view us as the best in the business in the future as well.” THE MERCEDES-BENZ Top Performance and Style The ADAC test examined 75 service centers operated by five automotive SERVICE CENTERS TESTED: brands, as well as two independent service center chains. The test was The biennial Moscow International Automobile Salon is a must for conducted by having ADAC technicians intentionally set up five defects in each • Outlet Berlin, Salzufer Russian automobile enthusiasts. The event took place this year from vehicle that the service centers had to detect during a major inspection. • Outlet Munich, Ingolstädter Straße August 27-30, and Mercedes-Benz was on hand to present the world The tests also evaluated customer service on the basis of performance in • Outlet Leipzig, Torgauer Straße premiere of the new GL 63 AMG luxury SUV. appointment scheduling, vehicle drop-off, order placement, vehicle pick-up, • Outlet Frankfurt, Heerstraße and billing. • Outlet Hamburg, Heidenkampsweg Top-of-the-line comfort otherwise to be found only in the S-Class, and the output performance typical of an AMG sports sedan — that’s what the all- new Mercedes-Benz GL 63 AMG can offer a customer segment in Russia whose purchasing power continues to grow. That’s why Mercedes-AMG SMART FORSTARS Managing Director Ola Källenius believes the Russian market is so impor- tant. “AMG expanded its business by around 30 percent over the first six months of 2012, posting the best half-year result in its history,” says Under a Glass Roof Källenius. “The Russian market was a key driver for this sustained growth.” The new model’s 5.5-liter V8-biturbo AMG engine guarantees typical AMG The electric-drive smart forstars is celebrating its performance and a superior driving experience. One look at the rest of the world premiere in Paris from September 29 to Oc- technical data is all it takes to see just how outstanding the model is. The tober 14, 2012. This SUC (Sports Utility Coupe) can GL 63 AMG delivers peak output of 410 kW (557 hp) and maximum torque accommodate a driver and one passenger under its of 760 Nm. It accelerates from 0 to 100 km/h in 4.9 seconds and has an glass roof and also boasts plenty of cargo space. electronically limited top speed of 250 km/h. NEDC fuel consumption amounts to 12.3 liters per 100 km (288 g CO2/km; Efficiency Class F). The smart forstars is a concept vehicle whose silhouette The new Mercedes-Benz GL 63 AMG will be launched on the market in offers a preview of the future smart design idiom. This November 2012 and will cost €130,305 in Germany (including 19 percent can clearly be seen in the model’s glass roof, for exam- A projector is integrated into the hood of the smart forstars sales tax). ple, which extends seamlessly into a transparent cargo concept car. area hood in the rear. This hood opens upward; the tail- gate opens downward — and when it does the floor and which allows long objects to be pushed through to the the gate automatically slide out 28 centimeters. This front of the vehicle. The forstars is powered by the same AWARD makes it easier to load up the cargo area, which has a to- electric drive used in the smart fortwo BRABUS, whose tal length of 90 centimeters. The model’s rhomboid permanent magnetic motor has an output of 60 kW. The headlights and taillights also make a big visual impres- drive system’s 135 Nm of torque quickly accelerates the Germany’s Most sion; their outer rings light up the turn indicator lights concept car to its top speed of over 130 km/h. Power and daytime running lights with the help of numerous is supplied by a lithium-ion battery with a capacity of LEDs. The taillights can actually be opened, whereby the 17.6 kilowatt-hours. Attractive Car right one holds the socket for charging the vehicle’s high-voltage battery, and the le one offers room to DAIMLER AT THE PARIS MOTOR SHOW Mercedes-Benz wins the Auto Bild Design Award for the place a drink. As if that weren’t enough, the hood also fourth time: The star of 2012 is the A-Class. has an integrated projector that can be operated via a ONLINE SPECIAL AT THE EMPLOYEE PORTAL Internal Bluetooth® connection from an iPhone®. That means the Communications is reporting on Daimler’s presentations at Around 100,000 readers of Auto Bild magazine chose their favorite cars driver can pull the smart forstars up to any white wall the 2012 Paris Motor Show with an extensive online special from among 136 current models in five categories. When the voting was and watch a movie. The driver’s smartphone also re- at the Employee Portal. The multimedia special features all the over, the new Mercedes-Benz A-Class had been selected as the most places the rearview mirror, as the phone is mounted on highlights from Mercedes-Benz and smart, provides informa- attractive car in Germany. The new compact model also captured first prize a bracket at the top of the windshield, where it displays tion on the “Electric Drive Offensive,” offers a preview of the in its segment, of course. The exterior of the new A-Class has a very dis- images that an integrated video camera makes of the future design idiom at smart, and reveals the initial design de- tinctive and sporty character which is complemented perfectly by an inno- area behind the vehicle. tails for the new S-Class. Photo galleries and videos round out vative interior with an exceptionally high-quality feel. Comfort is also guaranteed by the concept car’s two the online special. Readers’ personal tastes traditionally decide who the winners of the AUTO perforated bucket seats, which are covered with a so You can go to the online special by entering the portal code BILD Design Award will be. fabric overlay that makes you feel like you’re sitting on a @paris2012 in the search field in the upper right-hand corner This year, the readers also decided they really liked the M-Class, which they hammock. An extremely practical feature is the fact that of the Employee Portal. chose as the most attractive model in the SUV, Vans, and All-Wheel Drive the seat cover on the passenger side can be removed, category. They therefore paid tribute to the trend-setter’s typically striking design, which makes the model stand out from the rest — not to mention its variable interior with a high wellness factor and luxurious atmosphere. NEW A-CLASS CAMPAIGN With their selection of the A-Class, Auto Bild readers have now named a Mercedes-Benz model the most attractive car in Germany for the fourth consecutive time, having bestowed this coveted honor upon the E-Class, Full Throttle: “Wow” and “Yeah” SLS AMG coupe, and the SLK in the previous three years. Mercedes-Benz launched an extensive marketing campaign across all communication channels to accompany the launch of the new A-Class on September 15, 2012.

Pure passion with “Wow” and “Yeah” is how the marketing cam- paign for the new Mercedes-Benz A-Class is targeting potential customers. The campaign features a series of print ads, five tel- evision commercials, and an innovative online platform, all of which highlight the vehicle’s extraordinarily progressive and sporty design, as well as several special features. Such features include full integration of Apple iPhones® into the car’s display and operating system, helpful multimedia apps, and the standard COLLISION PREVENTION ASSIST safety system. The print ads and TV commercials present the details of the A-Class. The campaign will run until the end of October, although compact Mercedes-Benz in a unique and unusual way. They also it will continue online up until the end of December. The cam- highlight the A 250 Sport model with its diamond-shaped grille, paign is being managed by the Jung von Matt/Alster agency; the Mercedes-Benz A 200 on the road: Voted the most attractive car in invite customers to attend market launch and test-drive events, commercials were produced by Tempomedia and directed by Germany by AUTO BILD readers. and present the various financing programs available for the new Cyril Guyot, and the stills were taken by Uwe Düttmann. Daimler INSIDE | October 2012 | 7

PEOPLE AT DAIMLER: MAIK BAIER EUROTRAINING CITAN Not for the Faint-hearted

Maik Baier is an industrial mechanic trainee at Daimler. He was the first German to take part in the BMX competition at the Olympic Games in London — the youngest, and pos- sibly the most dangerous, Olympic discipline.

The BMX competition at the London Olympics was not for the faint-hearted. Falls and broken bones are just as much a part of these races as daring maneuvers on the race course. This year two Germans competed in the Olympic BMX competition. It was the first time that German athletes had participated in this dis- cipline. One of them was 23-year-old Maik Baier, an industrial Citan testers Hannes Meissner, Garman Ly, and Manfred Schiebenes. mechanic trainee at the Daimler plant in Untertürkheim. He has been a BMX rider for 16 years. Last year he was given leave from the company to prepare for the upcoming Olympic Games. “I’m Winners Test the New Citan very grateful for that support. In order for us to improve our rid- Olympics participant and several times German BMX cham- ing technique, it’s important for us to be able to train abroad. pion: Maik Baier. Photo: BMX Air Team At the beginning of September, the word in Berlin was That’s where the really challenging courses are,” explains Baier. “Ready for action” with the new Citan for the three winners The tough competition in London was an indication of just how that Maik Baier will continue to train hard for the next Olympic of the employee portal’s MacGuyver contest. During the Eu- young BMX riding is Germany as a competitive sport. Baier, who Games and hope that his bones stay intact. “Up to this point I’ve roTraining program in Berlin the winners had the opportu- has been the German champion several times, was eliminated only broken my collarbone, a fibula, and an ankle,” he recalls. nity to experience the new city van in theory and in practice. in the quarter finals. “Aer the race I was pretty disappointed. Maybe you’ll be seeing Maik Baier in another four years at the But the main goal this time around was to just qualify for the Olympic Games in Rio — at least, you might if you have strong A chance to participate in the Olympics at all. I’m proud of that all by itself!” What’s certain is enough nerves. training program for European van sales personnel was won by Garman Ly, project controller at the plant in Marienfelde; Manfred IDEA MANAGEMENT Schiebenes, whole vehicle quality assurance operator for Trucks at the plant in Wörth; and Hannes A Handsome Bonus at MBVD Meissner, controller for the Trucks Powertrain unit. The three winners had taken part in a contest conducted by Internal Communications and Van An MBVD employee has saved the company a sig- than 1,000 suggestions for improvements were submit- Sales. They were chosen by lottery from around 2,000 contest entrants. nificant amount of money with her suggestion for ted to MBVD Ideas Management, which resulted in sav- From May to August, 14,000 automobile sales personnel received training an improvement. ings of almost €60,000. for the new A-Class at the event site in Berlin. Now it’s the turn of more than 6,000 van salespeople to learn about the new Citan from the end of The improvement idea suggest- August to the middle of October. In order to experience the advantages of ed by Grit Borokowski (from the Citan in direct comparison with the competition, Garman Ly, Manfred MBVD/KP) has yielded a real Schiebenes, and Hannes Meissner drove similar vehicles made by other au- benefit. Her idea for improving tomakers as well as the Citan. “The chance to try out the competition under customer service measures re- real-life conditions was great. The Citan drives like a true Mercedes, and garding vehicle selection in or- the difference between it and the Renault Kangoo is striking,” said Hannes der to avoid duplications has Meisner. Garman Ly, a mother of two, was particularly impressed by the saved the company €151,000 and reduced the work- crew bus version and said, “If it were available through employee sales load of the colleagues in the field sales organization by I would lease a Citan right away.” a considerable amount. Just how well the new Citan and its storage capacity concept have been In appreciation and recognition of her contribution, Grit thought out was also impressively demonstrated at the “theory” stations. Borkowski received a bonus of €22,600. This positive For example, washing machines and standard European pallets, both made example demonstrates that both the employee and Bonus award ceremony (from le): Helge Schwidetzky and out of Styrofoam, were used in order to test how much could actually be the company benefit when employees make an effort Sibille Rau-Parlow of Ideas Management, Francois Urieta, Grit stowed in the Citan. to find room for improvement. In the past year more Borkowski (submitter), and Tilo Bigalke of MBVD/KP. In addition to insights with regard to the limitations of the competition and the theory behind the Citan, there was also intensive analysis of future INFO | Further information and the link to submit suggestions for improvements are available at the Daimler Employee Portal under Citan customers. What will a typical Citan customer look like? And what Daimler & ich/Arbeitsumfeld & Soziales/Ideenmanagement makes him or her different from the traditional van customer? Which sec- tors will be particularly interested in the Citan? At the end of the event, the Citan was put through its paces one more time A-CLASS ROADSHOW on a 40-kilometer course through Berlin. Various versions of panel vans, crew buses, and mixed-use vans were tested in busy city traffic as well as on federal roads and freeways. Whether they drove a compact, long or extra-long version, and whether it was loaded or empty, the overall judg- ment of the participants was universally positive — the versatility and han- dling of the Citan made a strong impression. “It was a thoroughly successful event,” says Manfred Schiebenes concern- ing his impressions of the sales personnel training. “Up until now, I haven’t had any involvement with the vans professionally. I learned quite a bit and Anita Brummelhop and Christoph Schütte from had a lot of fun.” Hamburg both agree: “We really like the new “It was interesting to be able to share the experience of how our salespeo- A-Class because of its sporty design. Getting to ple get to know our new products,” explains Hannes Meissner. “It was cool test the new A-Class today before the market to spend a couple of days rubbing shoulders with our colleagues in sales.” “Hands on” Is Allowed launch was a lot of fun!”

With a “Wow!” from around 35,000 employees, Daimler’s new PEOPLE AT DAIMLER: UTE LIEBETRAU A-Class has arrived! Even before the official market launch on September 15, employees had an opportunity to experience OUTSTANDING COMMITMENT Ute Liebetrau from the dealership in Cologne was presented with the volunteer service award the “heartbeat of a new generation.” for 2012 by the city of Cologne — in part because of her involvement in a “We move it!” project. Ute Liebetrau has a long list of volunteer activities in which she has participated. In addition to her involvement in her parish, she also heads a group for people From June to September, the in-house A-Class roadshow was over 50. But activities for the benefit of children and young people are particularly close on tour, visiting 13 Daimler locations all across Germany. In addi- to her heart. “I too come from a neighborhood with many socially disadvantaged families. tion, under the 300 m² exhibition tent the In-house Communications That’s why I got involved in volunteer work to help children and young people,” says the and In-house Brand Management teams alternately displayed the 55-year-old. Among other things, she uses her vacation time to chaperone activities for Concept Style Coupe, the design study for the CLA, and the new SL. children’s groups and accompany them on outings. “More than anything else, the shining Employees took advantage of the exclusive pre-launch event to have eyes of the children are what give me the energy for my volunteer work,” she explains technical discussions with the experts who were on hand. What in- with a smile. Ute Liebetrau was also an active participant in the “We move it!” employee terested employees the most was how the new star vehicle works, campaign. And she was the sponsor of a mobile flower and vegetable garden for children what comforts it has to offer, and what the conditions for employee from the Höhenberg/Vingst district of Cologne. For her commitment to a variety of vol- sales look like. Some colleagues had the opportunity to take the unteer activities, which she does in addition to her full-time job at Daimler, Ute Liebetrau Ute Liebetrau (center) with Cologne new A-Class for a one-hour road test. In a total of 800 test drives, was honored with the “KölnEngagiert” award of the city of Cologne. It is presented every Mayor Jürgen Roters and volunteer about 3,000 employees were won over by the sporty handling and year to the Cologne citizen who has been most active in voluntary civic services. work sponsor Annette Frier. exemplary fuel efficiency of the new compact class car. 8| Daimler INSIDE | October 2012

WALL CALENDAR IDEENPARK Eleven Wall Calendars Technology World

The new wall calendars for 2013 have arrived! All in all, there are 11 differ- This year’s Ideenpark in Essen (Germany) once ent calendars to choose from, depicting subjects ranging from cars and again featured fascinating technology for all the trucks to motorsports. family. Daimler presented a total of 30 exhibits at There are calendars featuring the new A-Class, the legendary supercharged the 13-day show — aimed primarily at upcoming Mercedes-Benz 500 K, and artistic shots of the S-Class. Another calendar engineers and inventors. showcases the Unimog’s capabilities, while two more are devoted to the high-octane thrills of Formula 1 and DTM. The AMG calendar presents a 3D The world of science and technology has some en- The simulated world of GreenSight City helps people picture view of the models’ driving performance, while the truck edition takes to thralling discoveries to offer, and this year’s Ideenpark the future of urban life. the road with The BossHoss band. Other calendars highlight “smart” ideas in Essen, the fourth to be held, attracted a record figure for urban mobility, the new Setra ComfortClass 500, and Service & Parts. of 320,000 visitors. It provided families and young peo- and paper, fabric, sand, or clay. Inspiration was avail- ple with a hands-on opportunity to get to grips with the able from the current F 125! research car and the latest questions of the future. Unimog concept, both of which were on show. Other The technology and training fair was organized by fun offers included a virtual test drive in a real B-Class ThyssenKrupp with the support of the State of North at the Simulator Assistance Systems stand, the chance Rhine-Westphalia and over 200 partners from science, to try out mobile mixed-reality systems in vehicle devel- research, education, and business. Around 150 Daimler opment, and the construction of a small fuel cell car. employees were in attendance to present the compa- And anyone interested in designing the city of the fu- ny’s 30 exhibits at the event. ture and devising new mobility concepts was more than Visitors young and old to the Daimler stand were able to welcome to try their hand at Daimler’s GreenSight City INFO | For details on the various calendars or to order from Star design and model their very own dream car, using pencil simulation game. Distribution GmbH, go to: www.star-kalendermarkt.de. Please note: business orders will be processed via the eShop. NAIL POLISH IN ORIGINAL BODY COLORS

EMPLOYEE SALES Attractive Introductory Terms

Employee Sales has some top introductory deals for the C-Class sedan and station wagon, aimed specifically at drivers of other brands and older Mercedes- Produced in cooperation with model car specialist Norev, Schuco, and Herpa, the miniature replicas are based on the origi- Benz models. On offer are free valuation of the current vehicle — provided it is nal CAD data, painted in the original colors, and assembled by hand. more than three years old — an option to use it as a trade-in, and excellent leas- ing terms for one of the afore-mentioned C-Class models. For orders placed by the end of November and vehicles collected before the end of the year, leasing Accessories for A-Class Fans rates start at €398 a month, including 5,000 free kilometers — in other words, a total of 18,000 kilometers a year — and the option of another new C-Class on To mark the launch of the new A-Class, Mercedes-Benz Acces- and-white checkered polo shirt, all designed to match the the same special terms in 2013. All in all, the deal means savings of up to €65 sories GmbH has introduced a selection of new products de- upholstery of the “Urban” edition of the new A-Class. The a month, for a period of 24 months. In addition, more than one vehicle may signed to reflect the tastes and desires of young and range is rounded off by a sporty wristwatch with an aluminum be leased at these attractive conditions so that other family members can young-at-heart buyers of the sporty compact. The range in- bezel in South Sea blue and a set of matching spritz glasses also benefit. Further information about the special offer is available from Em- cludes a nail polish set in the three original A-Class colors, with which to elegantly toast the purchase of a new Mercedes- ployee Sales offices. a trendy trilby hat in black felt, a lady’s clutch bag in the vehicle Benz A-Class. color of monolith gray, and an assortment of key rings. Further Daimler AG employees will receive a discount of 20 percent highlights are a smartphone case, a shoulder bag, and a black- on all products in the online shop.

Internal Communications will hold a prize draw for 10 items from the current A-Class Selection. Anyone wishing to participate must answer the following question: The “Urban” line of the new A-Class features trim elements in a… → carbon pattern → matrix pattern → checkered pattern

C-CLASS SEDAN AND STATION WAGON Send your answer by e-mail or postcard marked “A-Class” and with your HR number (important if you win) to: Fuel consumption (combined): 12.2–4.4 l/100 km; Daimler AG, Redaktion INSIDE, COM/M, HPC E402, Werk 096, 70546 Stuttgart, Germany;

CO2 emissions (combined): 285–117 g/km, efficiency class G-A e-mail: [email protected]. The deadline for submissions is November 2, 2012. The judges’ decision is final. The figures do not refer to a specific individual vehicle and are not part of any product offering, but instead presented solely for purposes of comparison between various vehicle types. INFO | More information is available online at shop.mercedes-benz.de

CITY-BUILDING SIMULATION GAME DIGITALLIFE@DAIMLER TM The New A-Class in SimCity Social “Digital Life Will Change the World of Work” The city-building simulation game SimCityTM Social was launched on Facebook this summer and includes the new Mercedes-Benz A-Class. Daimler’s new Digital Life portal made its debut in the intranet on September 17. To date, several thou- sand employees have visited the portal, and this figure is rising daily. With the help of SimCityTM Social, Facebook users can now plan The increasingly digital na- since come to fruition in a range of new projects. These their very own urban environ- ture of our lives is in- are now being presented in the new Digital Life portal. ment. In addition to laying out res- escapable, affecting the The purpose of the portal is to better network projects idential and industrial areas, jobs we do, the products we buy, and the services we that are already running and also to stimulate new ideas players are also responsible for use. For more and more people, whether in the work- in this field. ensuring the wellbeing of the place or at home, life without the Internet, e-mail, and Daimler CEO Dieter Zetsche outlined the company’s ex- city’s inhabitants. There is also social networks such as Facebook and Twitter is un- pectations for Digital Life in the following terms: “Digital scope for interacting with other thinkable. Digital networks link people right around the Life is a key strategic topic for us. It’s on a level with the players and the option of either world, and a similar trend can be seen in companies, development of alternative drive systems and the con- developing mutually beneficial ties with other cities or entering into rivalry where more and more information and communications quest of new growth markets. Digital Life will change the with them. processes are now digitally managed. world of work — in the long term, probably more radically Mercedes-Benz is offering players a selection of additional game features Daimler, too, is part of this trend and already staged an than we can ever imagine. It affects not only the way in until the end of October. Players can now add a Mercedes-Benz dealership inaugural open space event on the topic of which we communicate with one another: faster, more to their city and showrooms for the new A-Class; they can erect billboards DigitalLife@Daimler some 12 months ago. Back then, openly, and more directly. There are also a lot of over- featuring the current ad campaign for the new A-Class; and they can even over 100 Daimler employees gathered to exchange laps between mobility and connectivity. It’s our job to have the new A-Class driving along their streets. ideas on the subject of Digital Life, many of which have combine the best of both these worlds.” SimCityTM Social can be played free of charge on Facebook: www.facebook.com/simcitysocial. INFO | The Digital Life portal is located in the “Blogs & Social Media” section of the Employee Portal.

MASTHEAD Publisher: Daimler AG, COM/M For the publisher: Stefan Ulbig, Head of Internal Communications & News Management Editor: Holger Mohn Editorial employees: Corinna Kramm, Marian Baumgärtner Editorial address: Daimler AG, COM/M, HPC: E402 — Werk 096, 70546 Stuttgart, Germany. Tel. +49 (0) 711/17-49 383; fax +49 (0)7 11/17-54 783; e-mail: [email protected] Layout: Atelier Schwerzmann Printing: Körner Druck, Sindelfingen | The next issue will appear in December 2012