Vol. 7, No. 10 November/December 1999 ™ yyy www.gilbane.com Published by: Bluebill Advisors, Inc. (617) 497.9443 Fax (617) 249.0424 www.bluebilladvisors.com ................................ E-COMMERCE EVOLUTION & Editor: CONTENT STRATEGIES Frank Gilbane
[email protected] (617) 497.9443 We've been covering the relationship between content and comput- Associate Editors: ing since our first issue and, although it didn't always seem so, it was Michelle Berrong
[email protected] pretty easy to keep-up with all the activity. Even the Web was man- (781) 871.9000 ageable as it altered the direction of corporate computing. But as e- Leonor Ciarlone commerce became a serious reality in late 1998 it was clear that we
[email protected] (781) 871.9000 were in for a dramatic increase in technology investment, and that Mike Maziarka content, commerce, and computing would be entwined in ways no
[email protected] (781) 871.9000 one had considered before. The accelerating activity is evident in Bill Trippe many ways beyond the increase in the size and frequency of our
[email protected] (781) 662-6672 humble publication. How does this affect you? Subscriptions: Some of you are involved in pure large-scale e-commerce applica-
[email protected] (617) 497.9443 tions, but most are involved in managing some combination of structured and unstructured content of which a growing percentage Customer Service:
[email protected] needs to be incorporated into e-commerce applications. Does his mean your content? It may, even if you think it unlikely at first. If you don't need to integrate your content systems with e-commerce you are still not free to ignore how e-commerce applications and sup- porting technology are evolving.