2021 OUR AUDIENCE
LUXURY WITHOUT COMPROMISE Print Digital
Robb Report is Australia and New Zealand’s 70% 30% 57% 43% Male Female Male Female leading voice in luxury.
Our discerning audience shares an appreciation and desire for quality, exclusivity, heritage, 42 taste and fine design. Average age
Robb Report is synonymous with affluence, luxury and the ‘best of the best’ - an award-winning and $360,000 highly informative brand successful people rely Average household income on to discover the ideas, opinions, products and experiences that matter most to them. $2,400,000 We are highly-connected and deliver in shaping Average net worth and driving audience desires, ascendant to any other local luxury media offering. 42,000 Quarterly readership # for Highest Net Worth 12,434 and Highest Personal Income* Quarterly CAB audited circulation
6,300 Qualified EDM database UNMATCHED EDITORIAL KEY PILLARS
Exclusive, targeted, engaging - the Robb Report editorial experience is unrivaled in its evocative and detailed storytelling and mission to further a life well lived.
To explain and explore luxury is to go well beyond boundaries presented elsewhere - to uncover and elevate experiences, artisans and products, ultimately presenting a complete view built on provenance, desirability, quality and more. Wheels, Wings & Water Horology Fashion At Robb Report we believe in the power of words, imagery and currency - providing our audience the most exclusive, alluring and timely editorial in market; exploring, explaining and highlighting the stories that matter and which also set the luxury sector apart, as presented across sections - be it via news items, long-form features, brand- stories, artistic collections, targeted collaborations and more. We are able to achieve this via firmly- held and enviable connections with industry leaders both in Australia and internationally. Travel Dining & Drinking Homes, Art & Design AUTOMOTIVE - STEPHEN CORBY As the former editor of Top Gear Australia and Wheels - Stephen is the country’s most well-respected and knowledgeable automotive writer. His words do more than simply detail specs - taking an audience on a unique and engaging journey that has them sat behind the wheel of the world’s most exclusive and anticipated cars to hit the roads both here and abroad.
FASHION - DAMIEN WOOLNOUGH With 25 years experience writing, exploring and curating style - this former Vogue, Harper’s Bazaar and RICHARD CLUNE The Australian editor knows how to explain and navigate Editor-in-Chief key trends as well as any international front row.
A former GQ Australia editor, Richard joined HOROLOGY - CHRISTIAN BARKER As co-founder, CEO and former editor-in-chief of Robb Report mid-2019, his time in the chair The Rake, as well as founding editor of August Man, significantly elevating the brand while also driving Christian understands luxury like few others - especially greater client and audience experiences. when it come to his firm passion for all things horological.
Richard brings an informed, authoritative and DINING - ANTHONY HUCKSTEP inventive voice - honed over a 20 year media Passionate foodie, respected national critic, former career that has spanned countries - France, UK, cook and occasional author - Anthony presents an USA - as well as across TV, radio, encyclopedic knowledge of the Australian food scene newspapers and magazines. and its key players. Grafted to his insight and access is an accessibility in his work - as seen in his years as Richard’s former stewardship of GQ was pivotal to a columnist for The Australian, Delicious’ national critic, the brand’s success and profitability, along with its QANTAS food editor and more. He is also the author claim on various national publishing awards. of Sepia - The Cuisine of Martin Benn and His enthusiasm for the luxury sector is Australian Fish and Seafood Cookbook. unparalleled, matched by a sharp commercial understanding and unwavering focus on the DRINKING - NICK RYAN further ascension of Robb Report, already the Nick knows drinking. Thankfully, he can also pen collections of enviable and accessible words, especially country’s most exciting luxury media brand. when it comes to wine. A widely sought out and much-read writer, Nick has contributed to The Australian, Gourmet Traveller and GQ, among a slew of other titles, his heightened penmanship a match for a formidable palate that also sees him regularly judge local and international wine shows. 2021 EDITORIAL CALENDAR
AUTUMN - THE FUTURE WINTER - THE EXPERIENCE SPRING - FASHION ANNUAL SUMMER - CULINARY MAR / APR / MAY ISSUE & CAR OF THE YEAR MASTERS & DESIGN ISSUE JUN / JUL / AUG SEP / OCT / NOV DEC / JAN / FEB
Inside the billion dollar 2021 Watch Special // Car of the Year (COTY) Culinary Masters ’21 // world of the America’s Cup Winter Style Special // North winners ’21 (as confirmed in Summer Style Special // // Feature: ‘Luxury - where America Travel Special TBC // Monaco) // ‘Best of the Best’ Summer Travel Special // to from here?’ // Interview: At Home - Matthew Goodwin // At Home - Chris Colls and Ultimate Luxury Xmas Gift Bernard Arnault TBC // Space & Emma Crowther in Malibu Alexandra Agostan // Feature Guide // Design Focus Tourism // Euro Travel Special // Interview: Oliver Spencer // - Niche Modern Retail // - interiors, industrial, TBC // Interview: David Caon The World’s Ultimate Luxury How Brioni Bounced Back // automotive, horology, high Experiences // Special: Interview: Lardini Brothers // jewellery, more. Health and Wellbeing Interview: Jerome Mage // Feature: The Curious Case Of Contemporary Men’s Fashion
Booking: February 5 Booking: May 7 Booking: August 13 Booking: November 5 Materials: February 12 Materials deadline: May 14 Materials: August 20 Materials: November 12 On sale: March 1 On sale: June 3 On sale: September 9 On sale: December 3 PROPOSED 2021 STANDALONES
MUSE Coveted and collectible - Muse is the ultimate access to the women shaping luxury markets and experiences. Business leaders, tastemakers, disrupters and visionaries, Muse details the women ameliorating and driving things across style, arts, travel, wellness, wealth management, executive business and more.
Expected: September 2021
PFI 2021 The 2nd Annual Property, Finance and Investment ‘Top 5’ Award issue.
Expected: November 2021 STRATEGIC DISTRIBUTION NETWORK 12,434 CAB audited print run
1,600 copies on targeted newsstands; First & Business class lounges inc. QANTAS, Emirates & Qatar, more; 5 Star hotels, Luxury Villas - Ritz Carlton, Shangri La, Luxury Lodges NZ, Marriott, Qualia, more; Private members clubs - RACA, CUB, more; Private jet lounges & all jets leaving Sydney and Melbourne; Superyachts; Luxury tailors and leading fashion boutiques; Brand Partners - Aston Martin, Ferrari, Mercedes, Trivett, Porsche, Bentley, McLaren, more; Top-tier corporate offices; Luxury apartments; Strategic partnership events featuring ANZ Stadium corporate boxes and Etihad Stadium Diamond Club; Robb Report subscribers across Australia & New Zealand.
A full distubtion doc is available on request PRINT OPPORTUNITIES AVAILABLE PLACEMENTS
FULL PAGE
FULL PAGE PREMIUM opposite contents
DOUBLE PAGE
DOUBLE PAGE PREMIUM pre-contents
THE MANUAL OF MODERN LUXURY SUMMER 2020
INSIDE FRONT COVER
OUTSIDE BACK COVER S T E MME PP SU R IN G INTO INSIDE BACK COVER
ISSN 2206-9569 ISSN 2206-9569 23 LUXURY'S BOLD NEW MOVES 23 RRP $19.95 Issue 23 On the road to 2021 with the best in robbreport.com.au 23 automotive, horology, style and more. 9>772206 956009 robbreport.co.nz 9>772206 956009 RR23-P01-COVERRC.indd 1 26/10/20 8:44 pm COVER WRAP
CLICK A COVER TO EXPERIENCE THE ISSUE RATE CARD PRINT OPPORTUNITIES Placements Casual 2 x 3 x 4 x
Full Page $10,250 FP Premium $11,275 10% 20% 30% Double Page Spread $15,375 discount discount discount DPS Premium $16,915 Half Page $5,125
PREMIUM
THE MANUAL OF MODERN LUXURY SUMMER 2020
Placements
Inside Front Cover AU $20,000
S T Outside Back Cover AU $22,500 E MME PP SU R IN G INTO Inside Back Cover AU $15,000
ISSN 2206-9569 ISSN 2206-9569 23 LUXURY'S BOLD NEW MOVES 23 RRP $19.95 Issue 23 Cover Wrap On the road to 2021 with the best in robbreport.com.au 23 automotive, horology, style and more. 9>772206 956009 robbreport.co.nz 9>772206 956009
RR23-P01-COVERRC.indd 1 26/10/20 8:44 pm We can also create engaging, bespoke cover wraps - POA an invaluable ‘personal’ touch in speaking directly to a CLICK A COVER TO EXPERIENCE THE ISSUE targeted number of clients. From as few as 500 copies. OFFICIAL TIMEKEEPER OF THE AMERICA’S CUP
Considered the pinnacle of match-race sailing, OMEGA is proud to be the Official Timekeeper of the America’s Cup again in 2021. Continuing a legacy of innovation, this limited edition comes with a 5-minute countdown bezel and a trophy on the central seconds OFFICIAL TIMEKEEPER hand. lt’s also Master Chronometer Certified, which guarantees OFFICIAL TIMEKEEPER OF THE AMERICA’S CUP more accuracy, reliability and supreme resistance to magnetism. OFFICIAL TIMEKEEPER OF THE AMERICA’S CUP OF THE AMERICA’S CUP
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Fuel economy and CO2 results for the BMW 8 Series Coupé range: mpg (l/100 km): Combined 26.2 (10.8) to 40.4 (7.0) CO2 emissions: 224 – 160 g/km. Figures are for comparison purposes and may not reflect real life driving results which depend on a number of factors including the accessories fitted (post registration), variations in weather, driving styles and vehicle load. All figures were determined according to a new test (WLTP). The CO2 figures were translated back to the outgoing test (NEDC) and will be used to calculate vehicle tax on first Introducing... registration. Only compare fuel consumption and CO2 figures with other cars tested to the same technical procedure.
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Robbreport.com.au is now a glistening showcase of Australia and New Zealand’s best luxury media brand, boasting increased functionality alongside unique and 20,000 targeted editorial plays across an expanded set of pillars: Avg. unique users to website per month
MOTORS 6,300 EDM Database with 18% open rate STYLE
TRAVEL 113,000 Monthly Instagram reach LIFESTYLE
BUSINESS 4,600 Instagram followers PROPERTY
GEAR
SHOP INCREASED EDITORIAL OPPORTUNITIES
The expansion of the site has led to dedicated and By way of example: regular editorial offerings, alongside proposed DIGITAL thematic ‘takeovers’ - bolstering the already appealing luxury content with repetitive go-to Italian Week … as presented by. pieces that drive further (and repeat) audience An exploration of the culture, heritage and engagement and anticipation, as well as timely artisanship that permeates the country and speaks themes of appeal to both audience and advertisers. of its unique and storied output across fashion, art, architecture, dining and more - with curated THE ROBB REVIEW - Watch of the Week ‘editorial’ housing tailored content directly related A regular review series that sees us rate and deliver to a given sponsor. a hands-on experience of the best new timepieces to hit the local market. Each review is also A Fortnight of Summer Style … as presented by. promoted across all social platforms. Summer can prove a sartorial minefield, especially in Australia. Thanks to [insert supporting partner], THE ROBB REVIEW - A Week Behind The Wheel Robb Report delivers a definitive guide to the To increase the automotive experiences of our season, the products to covet and own, the trends highly-engaged audience, we are set to publish and and designers to know and understand. promote regular automotive reviews that flow from an increased number of hands-on drive experiences A Month On The Water … as presented by. at the wheel of the most anticipated and exclusive A month of content dedicated to the vessels and marques and models. Each review is also stories the make the luxury boating sector one promoted across all social platforms. of the fastest growing and important industries both here and abroad.
Digital Editorial Themes Robb Report Video Throughout 2021 we will present weekly, fortnightly We’re excited to expand the Robb Report digital and monthly themes tailored to our audiences and footprint with the increased output of engaging which also present a unique commercial opportunity. video content - an alluring slate of short-form pieces Such theme straddle key editorial pillars of travel, that can be tailored to a given client and their fashion, design, automotive, boating, drinking, product(s), hosted and promoted on site and across dining and more, housed within a dedicated module all platforms, inclusive of our dedicated YouTube highlighted on the Robb Report landing page. and Vimeo channels. DIGITAL
AVAILABLE PLACEMENTS
HOMEPAGE TAKEOVER
CATEGORY TAKEOVER
EDM BANNER SPONSORSHIP Weekly newsletter, luxury property collection or vintage car monthly
SPONSORED EDITORIAL
DIGITAL EDITORIAL THEME SPONSOR
HYPER-TARGETED PAID SOCIAL RATE CARD
DIGITAL Homepage Takeover 1 Month 6 x 12 x 100% SOV per month Leaderboard Below Menu Skyscraper Overlay 20% 40% Expanding to 300x600 $7,500 discount discount (desktop) or overlay on tablet/smart phone to 300x250 Featured Article space
Category Takeover 1 Month 6 x 12 x
100% SOV per month Below Menu Overlay Skyscraper (Section only) 20% 40% Expanding to 300x600 $5,000 discount discount (desktop) or overlay on tablet/smart phone to 300x250 Featured Article space
Bonus Opportunities Inclusions CPU
EDM Banner Sponsorship 3 banners $5,000 Sponsored Editorial Package article, email, social $5,000 Digital Editorial Theme Sponsor month takeover $7,500 Hyper-Targeted Paid Social * from 50 locations $6,000
* From $6,000 per month for 50 locations. See more information on the page following. DIGITAL HYPER-TARGETED PAID SOCIAL
Utilising proprietary technology developed for our UK publication, we offer hyper-geo-targeted paid social campaigns across Facebook and Instagram. Unlike the targeting offered by Facebook, which can be based on outdated interest and/or at least a 1km radius, our software utilises Facebook API’s and 18 months of testing to target a HNWI audience based on specific locations such as 5 star hotels, luxury car dealerships, private jet terminals, exclusive members clubs, more.
No. of Locations Monthly Cost
50 $6,000 100 $11,000 150 $16,000 200 $20,000
Case studies available upon request. DIGITAL SHOP WITH ROBB REPORT
Unlike anything else on offer in the ANZ luxury market, our pending e-commerce platform will ultimately provide another avenue of acute audience engagement. From exclusive designer products to luxury ‘money-can’t-buy’ experiences - this is the ultimate in curated digital ’shopping’, an elevated showcase of the finest available in ANZ and beyond. From chef’s table dinner options (with helicopter transfers), to the purchase of extremely rare supercars, locally designed and manufactured statement chairs or a NZ ski holiday that delivers new heights of desirability, we’re excited to launch this latest initiative that furthers Robb Report ANZ’s authority as an innovative luxury leader.
Inclusion is considered on a case-by-case basis. For more information, contact [email protected]
AWARD-WINNING TECHNOLOGY Boosting brand recognition beyond the page EXPERIENCE ‘THE EXPERIENCE’ How to better connect your brand with our audience? Introducing Robb Report’s award-winning AR technology.
Robb Report Conceived in-house, the Robb Report app elevates The Experience static advertising to unique levels of engagement - Download the app & scan this cover for be it through the application of ‘straight’ video, the full experience 3D rendering or 360 degree video.
A reader experience unlike any other within local or international publishing markets - the Robb Report Step 01 Download ‘Robb Report app speaks of our constant push to innovate, drive The Experience’ from heightened brand presence and cement ROI, the Apple App Store or and was in 2019 awarded the Google Play.
Mumbrella Publish Award For Innovation. Step 02 Open the app, select ‘AR Camera’ and scan over the advertisement to the left.
Step 03 Experience our award- winning technology. THE ROBB DATABASE AND RR1 CLUB
We connect with Australia’s most engaged HNWIs - shaping their desires in regards to luxury spend across products and experiences. In the three years since launch, we’ve curated an enviable database of 7,165 targeted clients - we know what they want and we deliver it.
We’ve also worked on the creation of an invite-only, top tier ‘members area’ known as the RR1 Club. Currently comprising 83 notable types from across industries - this community of like-minded leaders and taste-makers are offered exclusivity above all others, from first- look previews to personalised interactions with the world’s premier luxury brands, marques and maisons, as well as first opportunities in regard to Robb Report events and experiences that directly align with their known passions. DELIVERING ROI
EXPERIENCES ROGER DUBUIS ‘HURACAN’ LAUNCH $300,000 in sales generated in one evening - a further $200,000 in secured customer leads. Exclusive, engaging, exceptional. We’re rightly boastful about our growing events slate because of CAR OF THE YEAR what we deliver - direct and targeted client immersion Bentley Continental GT ($500,000) and Rolls-Royce and returns like no other brand within the Dawn ($784,000) sold to readers who participated luxury publishing sector. as judges.
We’re focused on tailored experiences that drive AN EVENING WITH ZENITH WATCHES exposure and seamlessly marry a client’s objectives Eight timepieces were sold at this event. to the execution of unique and memorable events that enthrall, engage and deliver beyond expectation. JETPACK AVIATION SYDNEY FLIGHT Millions of dollars in associated media exposure for sponsors - Coinspot, SevenFriday Australia, Toast Wtih our dedicated Robb Report Events team, we’re Creative, Langton’s, Kanebridge, Marc & Yves Skincare looking forward to delivering an enviable slate of - given airtime (national news bulletins and breakfast bespoke and co-branded experiences in 2021. TV programs) devoted to this unique event/PR play.
Detailed client testimonials available on request. The Culinary Masters series of events hosted by Robb Report in collaboration with Pernod Ricard was on brand and aligned closely to St Hugo’s Culinary Masters was a display Just wanted to thank you for key messages of ‘power and of exquisite class and luxury the great placement of our elegance’. The HNW audience that Crown Residences and “Iluka” project in the latest was spot on for who we were Robb Report epitomise. The issue of The Robb Report looking to reach. team was effortless to work - have already received a with and produced a stunning number of good enquiries, Simon Clark event that has become a and we have just secured a Global PR Manager benchmark for future brand buyer for the Penthouse at a Pernod Ricard partnership activations. From suburb record of $4,775,000 - the calibre of quality high-net- fantastic result for us and the worth guests in the room to developers. Harrolds were pleased to the first-class entertainment,
partner with Robb Report not to mention the cheese Obviously our last campaign CLIENT TESTIMONIALS for Culinary Masters. The wheel flown in specifically for the “Mitala Newport” integration at the events from Italy, it was luxury and waterfronts was a huge allowed Harrolds to align sophistication at its finest success also - I’m loving the with a such a credible title. The Robb Report have been demographic we are reaching Both events across Sydney outstanding media with you guys, it’s a passive and Melbourne showcased partners and we hope to audience we aren’t finding with an engaging and memorable continue our relationship our traditional media partners. dining and performative with them. experience, providing a luxury Nik Vuko delivery of everything from Sophia Choo Director food to alcohol, entertainment Manager Domain Residential and event décor. Crown Residences
Alyssia Cilia Marketing Manager Harrolds THANK YOU
We look forward to working together
Marwan Rahme Richard Clune Director Editor-in-Chief [email protected] [email protected] 0400 818 844 0403 138 096 Marcus Mills-Smith Georgia Falcke General Manager Commercial Partnerships Manager [email protected] [email protected] 0423 587 003 0450 780 010