[email protected] The birth of the world mobilization for protecting our heritage The need to implement specific rules aimed at protecting and preserving cultural heritage, for its universal values, and its capacity to address recovery and peace making process, is an increasingly evident issue, posed by the continuous intensification of threats brought by conflicts and disasters in various areas of the world. In 1945, at the end of World War II, UNESCO, the United Nations Organization for Education, Science and Culture, was established, with the precise purpose to spread the culture of peace. And, a few years later, in 1954, a milestone in the field of international law was approved: the Convention for the Protection of Cultural Property in the Event of Armed Conflict (also known as the Hague Convention), aimed at addressing the problem of the devastation of cultural heritage from armed conflicts. The theme of protecting cultural heritage has therefore gradually taken on an increasingly importance within the international community's agenda in the 1960s, thanks to a number of international campaigns for aid mobilization. The first of them was the one for the saving of the temples of Abu Simbel and Philae in Egypt, at risk of being lost as a result of the construction of the Aswan dam: 50 different countries contributed for the dismantling and moving of the temples. Other very famous cases were the ones of Borubdur in Indonesia and Mohenjo-daro in Pakistan. Campaigns that in Italy found certainly the most significant situations in the rescue operations of Florence and Venice, both hit by the floods in November 1966.