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The Crossroads of America is ready for its close-up and bursting with pride as the State Bar enthusiastically hosts the 2014 NABE Communications Section Workshop Oct. 1-3 in the capital city of the great state of Indiana! Regarded as a big city with a “small town” heart, Indianapolis is more than “the greatest spectacle in racing” (at which 15,000 gallons of beer are consumed at the world’s largest single-day sporting event, the Indy 500). We have 10 amateur sports headquarters, including the NCAA; 200 parks; a 8-mile urban cultural trail loaded with public art; a river and a canal; the largest children’s museum in the world; a wonderful zoo; and the most walkable downtown in America, according to Peter King of Sports Illustrated. Speaking of sports, our pro teams are the Colts, the Pacers, the Fever (WNBA) and the Indians (minor league baseball) as well as our newly minted Indy Eleven soccer team. We even have pro hockey in the heartland! Our fair city is second only to Washington, D.C., in the number of monuments and memorials dedicated to our nation’s veterans. In fact, Indianapolis was designed by the architect who assisted in the layout of our nation’s capital. Also here: the third largest cemetery in the nation – in which one U.S. president is buried, Benjamin Harrison, who, coincidentally, was the ISBA’s first president in 1896. “Fun fact”: Crown Hill Cemetery has buried the most U.S. vice presidents, which, according to what we’ve read, is likely more significant than their vice presidencies. Indianapolis is hometown to Jane Pauley, Dave Letterman, John Dillinger, Kurt Vonnegut and Scott Jones – he invented voicemail. We are also home to the Slippery Noodle Inn, the oldest continuously operating bar in the state of Indiana, having opened in 1850 as an inn that served as a stop on the Underground Railroad during the Civil War and later as a brothel. It’s a blues bar now and has two bullets lodged into one of its walls, courtesy of the aforementioned trigger-happy John Dillinger, who, by the way, is buried in Crown Hill Cemetery. There’s also St. Elmo Steak House of Amy Poehler’s Parks & Recreation fame and its infamous shrimp cocktail, operating since 1902. The highest point in Indianapolis (pre-unification of city & county governments) was at the previously mentioned a lot Crown Hill Cemetery, where a beloved Indiana poet is buried, James Whitcomb Riley. Not a pharmaceutical giant or a war hero or even a U.S. president, but a poet. Indianapolis’ heart is in the right place, and it’s the perfect host city for communicators to gather this fall. The late Kurt Vonnegut may have said it best about our hometown: “All my jokes are Indianapolis. All my attitudes are Indianapolis. My adenoids are Indianapolis. If I ever severed myself from Indianapolis, I would be out of business. What people like about me is Indianapolis.”

Welcome to NABECOMM Workshop 2014!

Co-Chairs of the 2014 NABECOMM Workshop Susan Ferrer, ISBA Director of Communications Carissa Long, ISBA Director of Public Relations & Social Media

James Whitcomb Riley burial site at Crown Hill Cemetery Source: VisitIndy.com, Indy 500 Experiences to Love booklet. SPONSORS PLATINUM

®

GOLD

SILVER

BRONZE SCHEDULE

TUESDAY, SEPTEMBER 30

2:30 to 4:30 pm (Butler) Communications Section Council Meeting

3:00 to 5:00 pm (Fisher Mezzanine) Registration

5:00 to 6:30 pm (Omni Severin Bar) Early Arrivals Reception

6:30 pm Dinner on your own!

WEDNESDAY, OCTOBER 1

10:00 to 11:30 am OMNI SEVERIN HOTEL Walking tour of - meet in the hotel lobby 40 W. Jackson Place, Indianapolis, IN 46225 317.634.6664

11:30 am to 4:00 pm (Fisher Mezzanine) Ideally located in the heart of downtown Registration Indianapolis, the beautifully restored Omni Severin stands as the city’s longest 1:00 to 1:30 pm (Fisher Ballroom) running “grand hotel.” The Hotel Severin Welcome & Introductions originally opened in 1913 and celebrated Barry Kolar, NABE Communications Section Chair a century of service last year. It was built Jim Dimos, ISBA President by Henry Severin with help from the famed Indianapolis Motor Speedway 1:30 to 3:00 pm (Fisher Ballroom) founders Carl Fisher and James Allison. Introduction of gold sponsor: National Purchasing Partners From its opening to the late 1930s, the Severin thrived on the 300 passenger Opening Plenary – Conscious Capacity trains that came in and out of Indianapolis Associations are not at risk of extinction, but they are not immune to major disruptions and daily – with the Union Station Head change. In an era of online community creation, increased competition and diminishing House directly across from the hotel. resources, associations often feel they are hemmed in by a lack of resources, lack of direction and lack of will. It may be that you are working on a shoestring, but you do have ways to expand and From the moment you walk into the extend your capacity to develop, innovate and prosper. Crafting strategies to ensure we can do lobby, the Omni Severin staff will make more with less even better than before takes conscious attention and intentional action. you feel right at home. Enjoy a fine meal at the critically acclaimed farm-to-table Speaker 1913 Restaurant. Join your colleagues Shelly Alcorn, Alcorn Associates Management, Sacramento, Calif. in the Severin Bar or have a glass of wine and small cheese plate in the Wine 3:00 to 3:30 pm (Fisher Mezzanine) Thief lobby bar. Visit Starbucks, also in Break the hotel lobby, for a freshly brewed latte or coffee and delicious pastries. 3:30 to 4:30 pm Breakout 1 (Gates) Reserve your room by Sept. 5 via nabenet. Measuring the Value of a “Like” or a “Follow” org/event/2014COMM for the special room As social media has evolved over the better part of the last decade, questions still remain around rate of only $166/night, which includes how to successfully demonstrate, well … success. Get a grip on whether your social media a fabulous breakfast and complimentary access to Wi-Fi and a fitness center. SO MUCH TO SEE IN INDY WEDNESDAY, OCTOBER 1 (continued) efforts are delivering by hearing from your colleagues who have answered the value-proposition question successfully. Plus, learn the latest social media trends to ensure networking that works.

Speakers Christopher Bonjean, Illinois State Bar Association Sayre Happich, The Bar Association of San Francisco Carissa Long, Indiana State Bar Association indianapoliszoo.com Breakout 2 (Fisher Ballroom) You Can’t Say That! Media Training for Bar Leaders The Indianapolis Zoo is the only You want your bar leaders to promote the organization’s key messages, but does the thought institution accredited as a zoo, an of them speaking to the media put fear in your heart? Fear not! This breakout session will look aquarium and as a botanical garden. at practical ways to train your leaders on how to work with the media. Hear from bar staff that Not to be missed: the incredible regularly conduct media training and learn from their experience as to what works and what International Orangutan Center, which doesn’t. Through a panel presentation and an interactive, hypothetical scenario, attendees will offers an unparalleled experience learn how to prep leaders for interviews, provide guidance on how the media works, present for both guests and orangutans. best practices and guard against miscommunications and “oops” moments.

Speakers Laura Ernde, The State Bar of California Meredith Avakian-Hardaway, Philadelphia Bar Association Kathryn Holub, Maine State Bar Association

Moderators Stacey Shrader Joslin, Tennessee Bar Association The Canal Walk Dan Wise, New Hampshire Bar Association visitindy.com/indianapolis-canal-walk 5:30 to 6:30 pm (Severin Ballroom Lobby) As part of the Indiana Central Canal, Welcome Reception - meet in the hotel lobby for bus transportation to ComedySportz Indianapolis which was dug in the early 1800s at 6:30 pm. to aid interstate commerce, the Canal Walk serves as a waterside 7:00 to 8:30 pm promenade for downtown walkers, ComedySportz Indianapolis Improv Show (think “Whose Line is it Anyway?” with a sporting twist) runners, bikers and sightseers. The canal itself includes a steady THURSDAY, OCTOBER 2 stream of pedal boats. 8:15 am to 4:00 pm (Fisher Mezzanine) Registration

9:00 to 10:15 am (Fisher Ballroom) Morning Plenary – Vision Isn’t Just for Boards Anymore We spend a tremendous amount of time and effort establishing and promoting vision on the part of our organizations. But how much time do we spend on developing personal visions for our careers and ourselves? Part of your effectiveness is inextricably linked to your ability to be NCAA Hall of Champions clear on your own values, aspirations and talents. Learn about the process of developing and ncaahallofchampions.org sustaining a personal vision. Reinvent your career and rekindle your passion for your career. Use a strengths-based approach to examine your best qualities. Develop personal objectives and The NCAA Hall of Champions boasts commit to their pursuit. two-levels of interactive exhibits to engage visitors and create a Speaker true-to-life understanding of what Shelly Alcorn, Alcorn Associates Management, Sacramento, Calif. it takes to make the grade. 10:15 to 10:30 am (Fisher Mezzanine) Break

10:30 to 11:30 am Breakout 1 (Gates) A Tale of Two Mindsets: Amateurism Versus Professionalism for the Public Relations Writer Please do not record or tweet Prof. Begovich’s presentations; note taking for personal use is, of course, encouraged. Eiteljorg Museum of American A confidence-building and eye-opening presentation intended to hammer home key mindsets Indians & Western Art and best practices of expert PR writers, this session will offer newer PR pros advice for building eiteljorg.org long and successful careers in which writing plays a key role, and veteran PR pros will get insights and perspectives that put their challenges, failures and successes in a refreshing context. Founded by an Indianapolis businessman and philanthropist, Speaker the Eiteljorg Museum is the only Dr. Ray Begovich, Professor, Franklin College, Franklin, Ind. museum in the Midwest offering Native American and Western art, Breakout 2 (McClellan) history and culture. App-stravaganza – 60 Apps in 60 Minutes! A rapid-fire presentation of 60 mobile apps by a panel of IT/app-happy experts! Don’t miss this opportunity to find out about apps that can be useful to you as a communicator or to your bar members.

Speakers Dominick Alcid, District of Columbia Bar Tracey DeMarea, Kansas City Metropolitan Bar Association Tim Eigo, State Bar of Arizona Kerstin Firmin, The Bar Association of San Francisco

11:30 to 11:45 am (Fisher Mezzanine) Break

11:45 am to 12:45 pm Breakout 1 (Gates) Writing with Precision, Power and Punch Please do not record or tweet Prof. Begovich’s presentations; note taking for personal use is, of course, encouraged. Reinforcing the basics of simple, clear and effective writing, this entertaining and “clicker- interactive” session is one not to miss! Bring your pet peeves, suggestions and long-lingering questions to share with the group. Indiana Soldiers & Sailors Monument Speaker visitindy.com/indianapolis-soldiers- sailors-monument-monument-circle Dr. Ray Begovich, Professor, Franklin College, Franklin, Ind. At the center of downtown Breakout 2 (McClellan) Indianapolis is the first monument Deadlines, To-Dos & Deliverables: Serenity Now through Basecamp! in the United States to be dedicated Association professionals are constantly challenged to juggle the competing demands of time, to the common soldier. The bronze energy and resources while producing high-quality work and maintaining high-quality member statue of Victory crowns the obelisk, service. Find out how the Indianapolis Bar Association reduced stress, increased productivity and making the monument just 15 feet streamlined operations by using Basecamp, an online project management tool. After just one shorter than the Statue of Liberty. year, its use has transformed the IndyBar’s project flow and converted staffers into full-fledged In the basement of the monument is the Col. Eli Lilly Civil War Museum. THURSDAY, OCTOBER 2 (continued) Basecamp evangelists. During this session, a panel of staff members will describe the bar’s use of the tool across various departments and share tips & tricks for successful use of online project management tools.

Speakers Julie Armstrong, Indianapolis Bar Association Tara Moore, Indianapolis Bar Association Mary Kay Price, Indianapolis Bar Association Chris Walsh, Indianapolis Bar Association

12:45 to 1:45 pm (Fisher Ballroom) Lunch

1:45 to 2:45 pm (Fisher Ballroom) Afternoon Plenary – Reinventing Legal Education: “A Blueprint for Change” Indianapolis Cultural Trail and What Bar Associations Should Be Doing About It indyculturaltrail.org Bill Henderson is a professor at the I.U. Maurer School of Law and director of its Center on the This $63-million, internationally Global Legal Profession. He is a principal in Lawyer Metrics, a consulting firm that uses evidence- acclaimed, 8-mile biking & walking based methods to assist firms in identifying, selecting and developing world-class lawyers. trail connects all six of Indy’s Cultural He is also an editor of the Legal Whiteboard blog. National Jurist magazine recently named him Districts, flush with museums, No. 2 on its list of the 25 most influential people in legal education. He was cited for his research theaters, shops, restaurants, paper, “A Blueprint for Change,” which offers a plan to transform legal education to better fit the hotels, parks and public art. changing legal marketplace. Purchase a Pacers Bikeshare pass, Speaker pacersbikeshare.org, and enjoy the Prof. Bill Henderson, I.U. Maurer School of Law, Bloomington, Ind. Cultural Trail’s sights & sounds! 2:45 to 3:00 pm (Fisher Mezzanine) Break

3:00 to 4:00 pm Breakout 1 (McClellan) Editors’ Dilemmas: What Would Sam Lipsman Do? Bar publications can be the consistent vehicle for communication to members. Let’s imagine what our late friend, Sam Lipsman, editor of the Los Angeles Lawyer, might advise us on these Mass Ave topics: the foundations for a credible association publication (editorial independence), opt-out discovermassave.com policy, editorial boards, indemnification and author disclosure, and more. If time permits, The urban plan for diagonal streets these editors will also share their opinions on print in an electronic environment. to lead into the heart of downtown Indianapolis (circa 1821) brings Speakers us a vibrant cultural district that Cheryle Dodd, The Florida Bar is 45 degrees from ordinary! Mass Tim Eigo, State Bar of Arizona Ave has become a destination for Jud Haverkamp, Minnesota State Bar Association local residents and visitors alike, Darlene LaBranche, Louisiana State Bar Association showcasing historic architecture, top-notch galleries, restaurants Breakout 2 (Gates) & bars, live theatre and eclectic Show, Don’t Tell: Creating Visually Useful Infographics For Your Audience shops (chocolate, wine, toys & Infographics are more popular than ever, and we can all agree that they are here to stay. more), including ComedySportz, However, presenting data visually is only successful if it’s useful. Being able to display Wednesday night’s entertainment information to your members and the public in an appealing way – as concisely and clearly for Workshop attendees & guests! as possible – will result in a positive response and increased readership. Drawing on years of experience as a graphic designer with a background in informational graphics, Suzanne McGill will explain the “dos & don’ts” of data visualization, the trends in infographics today and the best places to find inspiration.

Speaker Suzanne McGill, StrataBlue, Indianapolis, Ind.

4:00 to 4:15 pm (Fisher Mezzanine) Break then meet by 4:15 in the hotel lobby to walk to the Indiana Statehouse. Kurt Vonnegut Memorial Library vonnegutlibrary.org 4:30 to 5:15 pm (Indiana Statehouse) In honor of his wit and wisdom, Magna Carta Facsimile Traveling Exhibit & “Rule of Law” Presentation the Kurt Vonnegut Memorial Library Garrison Sergeant Major Billy Mott, Headquarters London District, is Her Majesty’s Ceremonial champions the literary, artistic Warrant Officer and our guest as we view the ABA’s traveling exhibit in celebration of the 800th and cultural contributions of the anniversary of the sealing of the Magna Carta. Indiana Supreme Court Justice Steven David will late writer, artist, teacher and also be on hand to welcome workshop attendees to the Indiana Supreme Court courtroom and Indianapolis native Kurt Vonnegut, say a few words about the importance of the Magna Carta and the rule of law. highlighting the principles of free expression, common decency and 6:30 pm peaceful coexistence he advocated. Dine-Arounds Admission is free.

FRIDAY, OCTOBER 3

8:15 am to Noon (Fisher Mezzanine) Registration

9:00 to 10:00 am (Fisher Ballroom) Closing Plenary – Communications 2020: Developing a Long-Term Communications Strategy Technology is rapidly affecting the way we connect, engage and communicate with our members. This plenary session will explore how the Indianapolis Bar Association developed a long-term strategic plan and vision for its communication strategies, and what you can do now to prepare for the future. James Burnes, a digital strategy consultant, and Mary Kay Price, IndyBar director of marketing & communications, will walk you through the IndyBar’s experience and how you can involve your board, executive director and other stakeholders to set a strategic direction and map the course for 2020. Indiana War Memorial Plaza nps.gov/nr/travel/indianapolis/ Speakers wwmemorialplaza.htm James Burnes, Vitamin J – B2B Digital Agency, Indianapolis, Ind. The centerpiece of the plaza, which Mary Kay Price, Indianapolis Bar Association was conceived in 1919 to honor the veterans of WW I, is the Indiana 10:00 to 10:30 am (Fisher Mezzanine) War Memorial, modeled after Break the Mausoleum at Halicarnassus, one of the Seven Wonders of the 10:30 to 11:30 am Ancient World. A free military Breakout 1 (Gates) museum is within, and don’t miss Successful Website Redesign: Tales from the Trenches the Shrine Room, a breathtaking Three recent veterans of website redesign, Cynthia Kuhn, D.C. Bar, and Pat Yevics and Patrick example of American classicism. Tandy of the Maryland State Bar, will share “the good, the bad and the ugly” of their project plans from inception to launch and beyond! They will address how to build your redesign dream FRIDAY, OCTOBER 3 (continued) team, identify your association’s business needs, get buy-in from stakeholders, let the designers design, keep leadership out of the kitchen and keep the user in mind at all times.

Speakers Cynthia Kuhn, District of Columbia Bar Patrick Tandy, Maryland State Bar Association Pat Yevics, Maryland State Bar Association The Children’s Museum of Indianapolis Breakout 2 (McClellan) childrensmuseum.org Building Your Brand; Telling Your Story The largest children’s museum in Your brand is the promise that you keep with stakeholders – what they can expect from you. the world is just minutes north If organizations don’t take the reins and tell their story, it’s told for them. Join us and learn more of downtown Indy. Visitors can about building and maintaining a strong brand that goes well beyond a logo. Learn about the explore the physical and natural “dos & don’ts” of a branding process; how to engage conceptual and linear thinkers alike in a sciences, history, world cultures process that often involves emotion over reason; things to consider when empowering staff as and the arts, and see how dinosaurs brand ambassadors; and how to successfully implement an organization-wide brand strategy. lived 65 million years ago. Speakers Debra Carnes, Washington State Bar Association Katherine Hedland Hansen, Seattle University School of Law, Seattle, Wash. Briana Marrah, Green Rubino, Seattle, Wash.

11:30 am to 1:30 pm (Fisher Ballroom) Introduction of platinum sponsor: Fastcase Luminary Awards Luncheon At this annual event, the highlight of every Workshop, we celebrate the achievements of our colleagues and honor them for their leading communications projects in the past year. The Anne Charles Award, for service to the Communications Section, and the E.A. Wally Richter Award, the section’s highest honor, will also be presented.

1:30 to 2:30 pm (Fisher Mezzanine) Winners’ Circle Meet with recipients of this year’s Luminary Awards, see their winning projects, and learn how Landmark for Peace Memorial they produced their award-winning work. kennedykingindy.org On April 4, 1968, Robert Kennedy flew to Indianapolis for a planned inner- city rally just north of downtown and learned upon landing about the assassination of Dr. Martin Luther King Jr. Instead of a campaign stump speech, he delivered a five- minute, improvised statement Photos by Vincent Morretino informing the crowd of King’s death Program printed by Print Directions, Inc. through Printing Partners, LLC, both located in Indianapolis, IN. and urging racial reconciliation. No riots took place in Indianapolis, a fact many attribute to the effect of Kennedy’s speech. The sculpture is near the site of that fateful speech. WBE Certified (Woman Business Enterprise) SPEAKERS Dominick Alcid is the manager of marketing at the District development, nonprofit, arts/culture, and travel and tourism. In 2013, of Columbia Bar, where he has served since 2000. his discovery of the first known film footage of President Franklin Delano Dom manages the D.C. Bar’s membership benefits program Roosevelt using a wheelchair received news coverage around the world. and guides internal departments with their marketing efforts. He has Christopher Bonjean is the director of member served as chair of the NABE Membership Committee; co-chair of the communications for the Illinois State Bar Association. Chris NABE Communications Section’s Luminary Awards; and member of the serves as a one-man newsroom for the ISBA – producing blog Communications Section Executive Council. His first smartphone app was posts, press releases, photo galleries and videos focused on association Solitaire on a Windows Mobile powered Audiovox SMT5600 in 2004. and legal news. He is the editor of several ISBA publications, including the Shelly Alcorn is a principal at Alcorn Associates Management Illinois Lawyer Now blog and the Illinois Lawyer Now Weekly e-newsletter. Consulting, Sacramento, Calif., www.alcornassociates.com. Chris also manages the ISBA’s social media sites on Twitter, Facebook, She is a facilitator, trainer and speaker specializing in nonprofit LinkedIn and YouTube. He spent nine years as an editor at the Chicago Sun- trade and professional associations. She conducts leadership and staff Times before joining the Illinois State Bar. Contact Chris at cbonjean@isba. retreats, facilitates and designs tactical strategic solutions and speaks on org or @ISBAlawyer. critical issues faced by the association community and society. She is also James Burnes is a high-energy, big-thinking business the author of the Association Subculture blog. Find her on Twitter strategist, innovator and entrepreneur. He is passionate about @shellyalcorn. leveraging technology and the Internet to solve business Shelly was formerly an executive director of a 501(c)(3) organization problems. James is principal and chief strategist at Vitamin J, a B2B digital with more than 10,000 members in 37 separately incorporated affiliates. agency based in Indianapolis. He and his team provide digital, marketing She was also the executive director of a 501(c)(6) trade organization in and communication services to growth-oriented, business-to-business which she was responsible for the oversight of a for-profit subsidiary and organizations that want to compete more effectively in the digital age. a 501(c)(3) scholarship foundation. Learn more about James at jamesburnes.com. Shelly has spent many years in association management with such Debra Carnes is the chief communications officer for the organizations as the California Society of Association Executives, California Washington State Bar Association, where she oversees Automotive Wholesalers Association and the California Peace Officers all marketing and communications as well as numerous Association. She has extensive experience in board governance, chapter member support services and legislative affairs. She has more than 25 and component relations, government affairs, communications, finance, years of experience in PR/strategic communications, media relations and membership, endorsed programs, educational program design and the branding in both the public and private sector, including PR agency work. execution of conferences, meetings and events. Previously, Shelly owned Her experience spans health care, education, government, legal affairs and operated her own consulting practice that provided government and politics. In 2008, Debra served as communications director for the affairs, ballot initiative campaign work, website design and grassroots successful reelection campaign of Washington’s governor. lobbying program development for small associations. Before being appointed to the Indiana Supreme Court in 2010, Julie Armstrong is the executive director of the Indianapolis Justice Steven David enjoyed a multi-faceted career with Bar Association and Bar Foundation. She has been with the private practice and corporate counsel experience, 28 years of IndyBar since 1991 and has served as executive director since military service and 15 years as a trial court judge in Boone County, Ind. 1995. During her tenure as executive director, the IndyBar has developed His military service included two post 9/11 mobilizations: one in Iraq as and actively implemented six long-range strategic plans, consistently a military judge with Detainee Operations and the other, chief defense grown membership, tripled its operating budget, directed changes in counsel for the Office of Military Commissions, Guantanamo Bay, Cuba. structure and governance, and added innovative programs and initiatives Justice David’s dedication to the military, pro bono service and the rule of for attorneys, paralegals, law students and the public. The IndyBar has law has earned him a number of military and citizen awards, including the nearly 5,000 members and a budget of $2.1 million; it hosts more than nation’s third highest non-combat medal, the Defense Superior Service 230 events annually (to include CLE programs and social events) and has a Award. staff of 10 full-time employees maximized by the use of technology. Julie Tracey DeMarea will be celebrating her third anniversary currently serves as a local delegate to the NABE Board of Directors and is with the Kansas City Metropolitan Bar Association in president of the Conference of Metropolitan Bar Associations. September as its director of membership & communications. Dr. Ray Begovich leads the major in public relations at Her background is primarily in event planning, although she has also Franklin College, just south of Indianapolis. He is a veteran PR collected name badges from roles including director of operations, writer and counselor with experience in several PR practice associate director of HR and “Hi, I’m Tracey; welcome to the Welcome areas, including agency, health care, higher education, economic Bite Café.” On leaving England to relocate to Kansas City, the British government stopped short of giving Tracey the full “double-O” license began working in higher education, she was a reporter and editor at to kill, instead giving her the lesser-known “license to talk,” which several newspapers in the Pacific Northwest. she exercises on an ongoing basis. In addition, Tracey can impress and Sayre Happich is the assistant director of communications intimidate people with a phony British accent, which lets her say pretty & public relations at The Bar Association of San Francisco, much anything she wants on any taboo subject without reprimand. where she has been for more than 10 years. Sayre manages Cheryle Dodd is editor of The Florida Bar Journal and The the organization’s website, e-newsletters, monthly newspaper and social Florida Bar News. She came to The Florida Bar in 1974 and media platforms, including LinkedIn, Twitter and Facebook. She also was managing editor of the Journal until 1999 when she dabbles in graphic design when the head designer is not watching. became editor of both publications. The Journal publishes articles of Sayre can be reached at [email protected]. substantive law every month, except for combined July/August and With a decade of diverse experience in public relations and September/October issues. The News, a tabloid-size newspaper, publishes communications, Meredith Avakian-Hardaway is an twice a month and includes articles about association activities, CLE award-winning professional who enjoys creative writing offerings, legislative information and official notices. Both publications and has a strong passion for justice. After nearly eight years in a variety are available on the Bar’s website, and the News’ articles and classified ad of PR and communications positions at DuPont, she recently joined the pages are posted on a mobile app. Cheryle heads a staff of five editors, Philadelphia Bar Association as its new director of communications & two advertising persons and two support personnel. Circulation for the marketing. Meredith serves as president-elect of the Philadelphia Public publications is approximately 90,000. Relations Association and has won the organization’s Fast-Track and Dr. Tim Eigo is painfully aware that there is an app that can Jean Brodey awards. In addition, she is a past chair of the local chapter replace every one of his supposed skills. Nonetheless, he is of the Armenian General Benevolent Union Young Professionals and has the editor of Arizona Attorney at the State Bar of Arizona. led communications efforts for the annual Armenian Genocide Walk. In He also manages and writes the Bar’s social media content for Facebook, her “spare” time, Meredith has published two books of her own poetry – Twitter, WordPress, Tumblr and the Association’s website. Before that, Propaganda Begins with PR: Poetry for the Soul and PRhyme Time: Power of he edited and wrote at a variety of publications, including the Orange Poetry – and has recited her work at many events throughout the region. County (Calif.) Business Journal. He was an English major (B.A. Siena Jud Haverkamp has been the director of publications and College, M.A. University of Notre Dame) and went to law school at the editor of Bench & Bar of Minnesota at the Minnesota State Bar University of California-Hastings College of Law. He then practiced law in Association since 1984. His responsibilities include directing Southern California. He is a council member for the NABE Communications development of the magazine’s editorial content, managing the budget to Section and serves as chair of the NABE Knowledge Management return nondues revenue in excess of direct expenses, and overseeing both (Website) Committee. advertising sales and production of the magazine in print and electronic Laura Ernde is communications director for The State Bar editions. He has overseen two redesigns of Bench & Bar, receiving a Silver of California. A recovering journalist since April 2012, she “Ozzie” Award for best redesign of a city or regional magazine in 1991. oversees media relations for the bar and edits the California A longtime member of the NABE Communications Section, he is also a Bar Journal, a monthly online newsletter. As a reporter, she covered the member of Association Media & Publishing. California Supreme Court for the state’s largest daily legal newspaper. Bill Henderson is a professor at the I.U. Maurer School of She also worked at mainstream newspapers in California and Maryland, Law in Bloomington, Ind., and director of its Center on the where her beats included politics and state government. She holds a Global Legal Profession. He is a principal in Lawyer Metrics, journalism degree from Penn State University. a consulting firm that uses evidence-based methods to assist firms in Kerstin Firmin is the creative manager for The Bar identifying, selecting and developing world-class lawyers. He is also an Association of San Francisco. Her responsibilities include editor of the Legal Whiteboard blog. National Jurist magazine recently design of the San Francisco Attorney Magazine and the recently named him No. 2 on its list of the 25 most influential people in legal launched blog, Legal by the Bay. With a background in fine arts and education. He was cited for his research paper, “A Blueprint for Change,” communication technology, her strengths include visual and data-driven which offers a plan to transform legal education to better fit the changing communication. Kerstin first fell in love with bar communications working legal marketplace. for the Contra Costa Lawyer magazine. Before entering the legal field, she Kathryn Holub is the communications director at the Maine worked in nonprofit development, managing publications and marketing State Bar Association, a 3,100-member voluntary bar in for social service, government and advocacy organizations. Augusta. Her primary responsibilities include webmaster of Katherine Hedland Hansen is the director of mainebar.org, managing editor of the quarterly Maine Bar Journal and communications at Seattle University School of Law, where overseeing the Association’s other communications, marketing, PR and she oversees strategic messaging and branding. Before she publication efforts. Kathryn has been with the MSBA for three years. She began her career at a large, New York City-based public relations elected to serve on the NABE Communications Section Executive Council firm, where she specialized in scientific, technical and environmental for a two-year term beginning in October. Before joining the ISBA, affairs and worked primarily for specialty chemical, petrochemical and Carissa was one of only seven individuals selected to Gov. Mitch Daniel’s pharmaceutical companies. In that capacity, she conducted media Fellowship, a yearlong graduate program. and crisis communications training in addition to assisting with crisis Briana Marrah is strategy director at Green Rubino, management. Kathryn lives on the Maine coast with her husband, Eddie, a Seattle-based integrated branding and creative firm. She and their three daughters, Veronica, 7, and twins Daphne and Simone, 5. has more than 12 years’ experience in brand and marketing Stacey Shrader Joslin currently serves as media relations strategy development. Her approach emphasizes brand actions and coordinator and director of the Young Lawyers Division brand messages that help companies create authentic, compelling and (YLD) for the Tennessee Bar Association. As media relations highly memorable brand experiences for their customers. Briana is the coordinator, she communicates TBA news to reporters and media outlets co-developer of The Brand Report Card – an at-a-glance tool to help track across the state, writes for the Tennessee Bar Journal and helps produce brand performance over time – and started an online community to keep TBA Today, the Association’s daily e-newsletter. As YLD director, she brand managers informed about trends such as employee engagement manages the operations of this 1,400-member division and its governing and online brand experiences. Briana has worked extensively with local board, whose activities include public service projects, law-related Seattle brands as well as national brands such as Microsoft, ProQuest and education programs for students, CLE programs and quarterly meetings. The Mayo Clinic. Stacey joined the TBA in June 2004 after spending 10 years in Washington, Born and raised in Dayton, Ohio, Suzanne McGill has been D.C. working for several members of the U.S. House of Representatives. doodling and coloring ever since she can remember. It was A native of Texas, she holds a political science degree from Wheaton with this passion that led to a career in graphic design after College in Illinois. receiving a degree in informational graphics and publication design Cynthia Kuhn is director of communications for the from Ohio University’s School of Visual Communication. Now based in District of Columbia Bar where she is responsible for the Indianapolis, she works as senior graphic designer for an online digital organization’s overall print and electronic publishing efforts, agency called StrataBlue as well as a freelance designer. Working with including social media engagement as well as media relations. Among local companies in the Indianapolis area has made Suzanne passionate her special assignments, she served as the primary staff liaison to the D.C. about growing and strengthening brands and business within her Bar Strategic Planning Committee and is currently overseeing the plan’s community. Her work combines simple, clean lines with an illustrative overall implementation. A graduate of the University of Virginia and the eye to create a unique look for various types of projects. University of Missouri School of Journalism, Cynthia is a former chair of the Tara Moore has spent the last nine years focusing her career NABE Communications Section and a recipient of its E.A. “Wally” Richter on graphic design and marketing. She is currently the senior Leadership Award. design specialist at the Indianapolis Bar Association, where Darlene LaBranche is publications coordinator for the she has been since 2010. Prior to joining the IndyBar, she worked for Louisiana State Bar Association, a mandatory bar with Walker Information, a marketing research company, and Alpha Gamma 22,000 members. She is responsible for writing, editing Delta International Fraternity. Tara received her B.S. in media arts and and production of several print and online publications, including the sciences from Indiana University, with a minor in music history and a Louisiana Bar Journal, bimonthly print magazine; Bar Briefs, bimonthly certificate of applied computer science. e-newsletter; Louisiana Bar Today, biweekly e-newsletter; and Seasoning, GSM Billy Mott enlisted into the 1st Battalion Welsh quarterly e-newsletter for the bar’s Senior Lawyers Division. She also Guards in April of 1979 and served with the battalion in writes and edits content for the website, press releases, brochures and Belize, Canada, Cyprus, France, Germany, Kenya and the other material produced for LSBA events. She has been involved with bar USA. He completed operational tours of Northern Ireland and served in publications since 1993, working as an outside contractor for production the Falklands during the 1982 conflict. He has since performed a pivotal of the Journal and Bar Briefs before joining the staff on a full-time basis in role in the ceremonial arrangements for the Queen Mother’s funeral and 2004. She began her professional career working as a part-time reporter the repatriation for those killed in action during operations in Iraq and for the Baton Rouge Morning Advocate while still in college; she then Afghanistan as well as for happy occasions such as the Diamond Jubilee edited her hometown newspaper for the next decade. and the Royal Wedding of Prince William to Miss Catherine Middleton. Carissa Long is director of public relations & social media Mary Kay Price is the director of marketing & at the Indiana State Bar Association, where she also serves communications at the Indianapolis Bar Association as liaison to its Young Lawyers Section and Public Relations and Indianapolis Bar Foundation. In this role, she Committee. In 2012, she received two first-place Luminary Awards for provides strategic oversight and management of the marketing and excellence in marketing and social media. She is a frequent presenter at communications activities for both organizations. She joined the national bar conferences on the topic of social media. Carissa has been IndyBar staff in 2008. Previously, she served as the assistant director of events & marketing staff of four and on-site event staffs of more than 30 communications at Alpha Gamma Delta International Fraternity, where contractors engaged in producing conferences, fundraisers and programs. she oversaw the organization’s major marketing campaigns and served as Chris attended Franklin College where he received a B.A. in psychology. the primary writer for all fraternity communications, including a quarterly He also obtained project management certification from Indiana magazine with a circulation of more than 75,000. Mary Kay graduated University Purdue University Indianapolis in 2013. from Indiana University with a B.A. in journalism and a minor in business Dan Wise has worked for the New Hampshire Bar Association in 2003. for 18 years, editing Bar News and serving as communications Patrick Tandy has spent the last three of his 13 years director. He possesses the aptitude and attitude of a journalist with the Maryland State Bar Association as its director of and editor as well as the tendencies of a would-be actor. Attending and communications. When not paying the bills by way of editing sometimes presenting at the NABE Communications Section Workshop the Maryland Bar Journal, he shirks therapy by producing the award- each year are what keep him in bar association work now that the bright winning “Smile, Hon, You’re in Baltimore!” series under his own imprint, lights and the big money have lost their allure. He is an undistinguished Eight-Stone Press. In past lives, he has funded his sundry campaigns graduate of the University of Chicago and previously wrote for Business and expeditions by blocking boats, covering sports for a daily newspaper, New Hampshire Magazine, Dow Jones & Co., Virginian-Pilot in Norfolk, feeding a garbage truck, living on the road as a traveling salesman, Trenton Times and several corporate clients who shall remain nameless. painting his way through several maintenance departments, precision- Since 1993, Patricia Yevics has served as the director of law drilling metal stock, assisting in television production and editing bad office management at the Maryland State Bar Association. poetry. She writes extensively for MSBA and American Bar Association Chris Walsh serves as the director of programs & events publications on technology and law office management issues as well as at the Indianapolis Bar Association and Indianapolis Bar presents on these topics. Pat is an active member of NABE, having served Foundation, where he oversees the planning and execution as chair of its IT Section and member of its Program Committee. She is of more than 230 legal education, social/networking and fundraising also a member of the ABA Law Practice Management Section’s Practice events each year. He also serves as the staff liaison to IndyBar sections Management Advisors Committee. Prior to joining the bar, Pat was an and divisions. Prior to joining the IndyBar staff in 2013, Chris spent seven administrator in accounting at law firms for 10 years and an 8th grade years at the International Headquarters of Tau Kappa Epsilon Fraternity English teacher for 12 years. In her spare time, she travels extensively and worked most recently as its senior director of marketing & corporate with her husband, serves as president of the Baltimore Conservatory partnerships. In this role, he was responsible for managing a full-time Association, and enjoys long-distance running, hiking and gardening.

WHERE WE’RE STAYING & HOW TO GET THERE

Omni Severin Hotel 40 W. Jackson Place Indianapolis, IN 46225 317.634.6664 Reserve your room by Sept. 5 via nabenet.org/event/2014COMM for the special room rate of only $166/night, which includes a fabulous breakfast and complimentary access to Wi-Fi and a fitness center. Transportation Getting to & from the Indianapolis International Airport: Here’s cab and shuttle information: tinyurl.com/getting-around-Indy. There’s no need for a rental car unless you want to travel the pleasant backroads of our state. Oct. 1-3 • Omni Severin Hotel • #nabecomm14

At this year's Workshop, attendees' name badges will feature WORKSHOP REGISTRATION FEES Flaunt your handles! their Twitter handle (personal or professional)! NABE Communications Section Member ❑ $285 | Early-bird registration on or before Aug. 29 ______❑ $385 | Regular registration after Aug. 29 ______Non-Section Member ______❑ $335 | Early-bird registration on or before Aug. 29 ❑ $435 | Regular registration after Aug. 29 Other: ______

Bring a Guest! PREFERRED WAY TO REGISTER: ❑ $65 | Welcome reception at the Omni & ComedySportz Register & pay by credit card at www.nabenet.org. improv show Oct. 1 ❑ $50 | Bu et luncheon at the Omni Oct. 2 ALTERNATE WAY TO REGISTER: ❑ $50 | Luminary Awards Luncheon at the Omni Oct. 3 Mail in this form & check (make payable to National Association of Bar Executives): Guest name: ______Nora Warens, ABA Division for Bar Services Total Enclosed: $______321 N. Clark St., 16th Floor, Chicago, IL 60654

REGISTRATION INFORMATION Name______Bar Association/Employer______

Address______❑ I am a rst-time City, State, Zip______Workshop Phone______Email______attendee. Special needs:______

REGISTRATION POLICIES NABE Membership - Membership in the NABE Communications Section, although not required, is encouraged. If you are already a NABE member, but not a member of the Communications Section, you can join for only $35 at www.nabenet.org. Registration - Registrations received after Sept. 19 will be accepted to the degree additional registrants can be accommodated. Names of registrants may not be included on the list of attendees available onsite at the workshop. Cancellations - All requests for refunds must be submitted in writing to Nora Warens at [email protected]. A full refund will be applied to cancellations received on or before Aug. 29. A $25 service fee will be applied to cancellations received after Aug. 29 through Sept. 19. Refunds of 50 percent will be applied to cancellations received after Sept. 19 through Sept. 26. Refunds for cancellations received after Sept. 26 cannot be granted. “What people like about me is Indianapolis.” – Kurt Vonnegut, 1986