FOCUS ON PRIVATE SECTOR PARTNERSHIPS Goodbye Malaria Photo courtesy of Goodbye Malaria of Goodbye courtesy Photo

In border areas, malaria prevalence is often higher than in other areas due to The challenge lower access to health services, difficulties in deploying prevention programs to hard-to-reach communities, often in difficult terrain, and constant movement Movement of malaria of people across porous national boundaries. across international The partnership borders poses a major Goodbye Malaria is an African-run initiative to eliminate malaria, a preventable obstacle to achieving disease that kills a child every two minutes in Southern Africa. Launched in 2012, Goodbye Malaria is the brainchild of passionate and concerned African malaria eradication in the entrepreneurs who believe their generation can create innovative solutions for problems that ultimately change the way the world sees Africa. The initiative 34 countries that have helps raise funds while supporting and catalyzing on-the-ground malaria committed to this goal. elimination programs. The organization aims to raise further awareness and funding for malaria programs by driving cause-related marketing actions and retailing merchandise aimed at corporations and consumers. Southern African communities are employed via social entrepreneurship groups to create an attractive range of Goodbye Malaria products. These products are marketed to corporations and individuals in Africa and around the world using the slogan “Save a life in your sleep.” The initiative benefits Global Fund- During the 2018-2019 season, the w What has the partnership between supported programs in Mozambique, program mobilized over 1,150 sprayers the Global Fund and Goodbye South Africa and Eswatini. covering all eight districts of Maputo Malaria achieved to date? province, protecting over 1 million lives. Supported by Nando’s, an international We have mobilized local private sector This has contributed to a 69% decrease restaurant group founded in South Africa, companies to commit and support in malaria cases since 2014. as well as other corporate partners Global Fund catalytic funding for including Vodacom, Nedbank and Airports During the 2019-2020 season, the regional malaria elimination. This Company South Africa, Goodbye Malaria program will mobilize over 2,000 sprayers partnership is of great importance, as it uses a community development model to cover 12 districts in Maputo, Gaza and is evidence of how domestic resources that taps into Africa’s creative talents to Inhambane provinces, protecting over can be leveraged in our goal of freeing mobilize fundraising and advocacy against 1.5 million people from malaria. the world of AIDS, TB and malaria by malaria while simultaneously creating 2030. The impact of the catalytic funding The initiative has seen the collaboration employment opportunities. has made the elimination of malaria in and alignments of regional malaria Mozambique, South Africa and Eswatini programs increase, thus having a positive by 2030 an achievable goal. impact on the decrease of imported Robert Brozin cases in Eswatini and South Africa. Our support of the Global Fund is Co-founder of Nando’s and aligned to the Sustainable Development Goodbye Malaria Q&A with Sherwin Charles, Goals. Our successful partnership with the Global Fund has facilitated further CEO and co-founder of catalytic contributions from the Bill & Goodbye Malaria Melinda Gates Foundation, allowing “We’re creating a win-win-win significant expansion of the program. situation. Local communities make q How did Goodbye Malaria’s the products, which are sold to raise partnership with the Global Fund funds to benefit those same local e How is Goodbye Malaria helping communities by assisting them to come about? eliminate cross-border malaria in eliminate malaria in their areas. Goodbye Malaria came about following Southern Africa? This is Africa doing it for herself.” the United Against Malaria campaign Through our public-private partnership, in 2010, which leveraged the 2010 FIFA we have brought private sector skills World Cup in South Africa to raise and mindset, fostering an impact- global awareness about malaria. As driven culture to tackle a public health MOSASWA program a call to action, campaign partners, challenge. This partnership has resulted Since 2016, Goodbye Malaria pledged including Nando’s, decided to support in an acceleration of interventions US$9.5 million to the Global Fund to the Global Fund through the sale of and innovation to eliminate malaria in scale up one of the malaria grants that Relate beaded bracelets. Southern Africa. aims to eliminate cross-border malaria Our partnership with Anglo American in Mozambique, South Africa and and Dr. Brian Brink led us to make the ESswatini, known as the MOSASWA If you had to choose one “success first commitment to the Global Fund r program. story” which would it be? in 2010. Goodbye Malaria grew this initiative realizing the important role the The program staff is our greatest The impact Global Fund plays in the elimination of success. Being able to employ staff from communities where the program is active The MOSASWA program has expanded malaria, as well as HIV and TB. has been the cornerstone of our success. significantly since the start, initially Nando’s became one of the first African The spray operators are recognized spraying one district in Maputo province companies to commit to the Global Fund as heroes because of the important (Boane) during the 2013-2014 spray when we donated over US$250,000 role they play in the well-being of their season and protecting over 120,000 from the bracelet sales under the United communities. Unemployment in Africa is people. The technique used is indoor Against Malaria campaign. This was one of our greatest challenges, so being residual spraying, which involves the start of our journey, realizing that able to create employment is crucial to spraying insecticides on the inside walls as private sector, we could have real, the success of not only the program, but of housing structures where mosquitoes meaningful impact through the Global to Mozambique. are found. Fund in Southern Africa.

About the Global Fund The Global Fund is a partnership designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As an international organization, the Global Fund mobilizes and invests more than US$4 billion a year to support programs run by local experts in more than 100 countries. In partnership with governments, civil society, technical agencies, the private sector and people affected by the diseases, we are challenging barriers and embracing innovation.

September 2019 theglobalfund.org