Healthy is important, especially when eating out
Emma Read Director of Marketing & Business Development 13 October 2015 What I’ll be covering
• What is healthy, and does it matter?
• Healthy on menus
• How are operators responding?
• What next?
………….. in the context of FreeFrom developments…………… Vegetarian awareness month - October Horizons work in and define the Foodservice Universe And offer a range of Services giving data and insights www.hrzns.com What is healthy, and does it matter? FreeFrom is a part of Health, but there is more as well 52% of consumers mention at least one health/lifestyle factor affecting choice of where or what to eat
14%
12%
10%
8%
6%
4%
2%
0% Vegetarian Calorie Low/ reduced Low/ reduced Reduced/ low ‘Free From’ Gluten/ gluten Low Dairy free/ Vegan options options information fat options sugar salt options foods in free options carbohydrate lactose general options intolerance
Source: Eating Out-Look Consumer Survey June 2015 Women are more engaged on dietary issues than men
Health/lifestyle issues affecting where/what eaten
200 Men Women 180
160
140
120
100
IndexTotal on 80
60
40
20
0 ‘Free From’ Dairy free/ Gluten/ gluten Calorie Reduced/ low Low Low/ reduced Vegetarian Vegan optionsLow/ reduced foods in lactose free options information salt options carbohydrate fat options options sugar general intolerance options
Source: Eating Out-Look Consumer Survey June 2015 Consumer interest in allergen legislation change grows again
100% Unaware & not bothered 30% 28% Unaware but welcome 80% Aware & not bothered Aware & welcome 60% 33% 37%
40% 70% 72% 20% 17% 20%
16% 19% 0% June 2014 June 2015
Source: Eating Out-Look Consumer Survey July 2015 Healthy on menus What menus?
Source: Menurama Summer 2015 Brands with gluten free menu options on the increase
60%
50%
40%
30%
20%
10% Summer Winter Summer Winter Summer Winter Summer Winter Summer 2011 2012 2013 2014 2015
• 50% of brands in Menurama now have gluten free options • Up from 30% a year ago
Source: Horizons Menurama Summer 2015 As are the number of lines available
Brands offering GF dishes
Handmade Burger Co Wetherspoon Ed's Diner Revolution Number of GL Listings on Menu’s
Abokado Hilton 1600 Chiquito Flaming Grill 1400 Chef & Brewer Goose La Tasca Papa Johns 1200 Marstons Carvery (formerly Yates's 1000 Taverners Carvery) Bill's 800 Two For One (Marston's) Holiday Inn Carluccio's 600 Strada Fayre & Square 400 Le Pain Quotidien Hungry Horse Toby Carvery 200 Greene King Local Pubs The Slug & Lettuce 0 Giraffe Sainsbury's Café Summer 2011 Winter 2011 Summer 2012 Winter 2012 Summer 2013 Winter 2013 Summer 2014 Winter 2014 Summer 2015 Domino's Pizza Costa Coffee Jamie's Italian Food To Go Old English Inns Premier Inn T.G.I. Friday's Las Iguanas Marriott Farmhouse Inns Patisserie Valerie Pod The Place To Eat Bella Italia Little Chef • Over 600% increase since Summer 2011 Eating Inn Starbucks Café Zest Pizza Hut Leon Peyton & Byrne • Over 135% increase YOY Ping Pong Best Western Prezzo Caffè Nero ASK Taylor Walker Gourmet Burger Kitchen Zizzi Frankie & Benny's Bhs Café / Restaurant PizzaExpress Pitcher & Piano
Source: Horizons Menurama Summer 2015 ‘Allergens’ and ‘Gluten Free’ are now the ‘norm’ on menus
80 ‘Healthy/lifestyle’ factors Dietary requirements 70 Summer 2014 60 Summer 2015 50
40
30 Number of Foodservice Brands Foodservice of Number 20
10
0
Source: Menurama Summer 2015 And people are seeking more information about their food
70
60
50
40 Summer 2014
Summer 2015 30
Number of Foodservice Brands Foodservice of Number 20
10
0
Source: Menurama Summer 2015 Gluten Free continues to lead with separate menus (and www)
Brands offering Gluten Free Dishes • Abokodo • Carluccio's • Chef & Brewer • Chiquito • Ed’s Diner • Jamie’s Italian • Handmade Burger Co • La Tasca • Marstons • Hungry Horse
JD Wetherspoon Website
Source: Menurama Summer 2015 There are also “Healthy Sections” appearing on menus
• Pizza Express • Ask • Zizzi • Prezzo • Bella Italia • Harvester • Gusto • Beefeater • Abokado • Yo Sushi
The option of a Healthier alternative has proven particularly popular on Casual Italian Menu’s Source: Menurama Summer 2015 ‘Lactose/dairy free’ is increasingly an option on menus
TGI Fridays use a colour code system to identify foods • LEON that are free from common allergens. This can be used as a • TGI Fridays filter on their website menu’s. • Pizza Express • Zizzi • Little Chef • Thistle • EAT
LEON include a “DF” code to highlight the dairy free options
Source: Menurama Summer 2015 As is ‘vegetarian/vegan’
• All Bar One • ASK • La Tasca • Las Iguanas • To b y C a r v e r y • Ping Pong • Pizza Express • Crown Carvery • Zizzi’s
Source: Menurama Summer 2015 How else are operators responding? It’s not just about menus Operators have responded positively to allergen legislation
8 out 10 have made changes since the legislation came into force 100%#
90%# 34# 80%# 46# 47# 70%#
60%# 83# Aware#and#already#made#changes# 50%# 31# Aware#but#no#acBon#yet## 26# 40%# 30# Not#aware## 30%#
20%# 34# 27# 10%# 23# 11#
0%# 4# Autumn#2013# Spring#2014# Autumn#2014# Spring#2015#
Source: Eating Out-Look Operator Survey: Spring 2015 Operators are responding to wider health trends - and consumer and government pressures
Pressure on industry to ‘do the right thing’….
Others catching up quickly through partnerships… Take a (vegetarian) leaf out of Pret’s book?
• UK’s healthiest and fastest fast- casual restaurant…
• Falafel and Halloumi wrap now the fastest selling hot wrap
• Best-selling vegetarian SuperBowl of beetroot, butternut squash and feta Operators catering for a variety of dietary requirements
…or lifestyle choices! Healthy Quick Service Restaurants are the 2nd fastest growing outlets
UK Rank Type Of Offer Outlets Growth Brands Sector 2015 Caffé Concerto, Cibo Ristorante Bar & Grill, Gusto, La Italian casual 1 105 81% Bottega, La Porchetta, Polpo, San Carlo, Wildwood, R dining Wildwood Kitchen, Zaza Healthy Abokado, Chop'd, Planet Organic [Food 2 quick 88 83% To Go], Pure, Tossed, Vital Ingredient, Q service Whole Foods Market Barburrito, Benito's Hat Mexican Kitchen, Chilango, Mexican Chipotle Mexican Grill, El Mexicana, Freebirds World 3 burrito fast 83 98% Q Burrito, Mission Burrito, Poncho No 8, Tortilla Mexican casual Grill Sandwich bar Bagel Nash, Birley Sandwiches, Camden Food Co., Delice 4 79 55% Q quick service de France, Pita Pit, Simply Eat, Wrap It Up Benugo Cafe Deli, Cafe Grounded, Ca'puccino, DP Cappuccino Espresso, Fait Maison, Fernandez & Wells, 5 Coffee shop 74 64% Q Filmore & Union, Ground Espresso Bars, Rhode Island Coffee, Small Batch Coffee Company
Source: Horizons Ones To Watch - April 2015 How they look
Source: Horizons Ones To Watch - April 2015 It’s on the move! Healthy at Motorway Service Stations
Tossed now available in 6 Motorway Service Stations
“Even we were gob-smacked by the PR,” he said. “Customers are walking the talk (on healthy food).” McKie
McKie also revealed that the fastest growing line at the Waitrose stores located with Welcome Break is sushi. “It’s growing by 35% year-on-year,” he said. What’s next? Clean, Raw, Paleo, Birch Water, Egg White Bites, Super Yogurt
Source: lunch! Show 2015 Healthy Food for Kids continues to innovate
Source: lunch! Show 2015 Last year I talked about the evolution of Free From
• Changing from: It’s a marketing message
• To : It’s what consumers want (& expect)
• To : It’s an active reason for choosing a location This year it’s moved on even further
• Changing from: It’s a marketing message
• To : It’s what consumers want (& expect)
• To : It’s an active reason for choosing a location
• And now: FF is a part of the wider health debate for us all In summary In summary
• This is not a fad, it’s here to stay. Consumers are voting with their feet!
• Consumers are more educated and are expecting and looking for more choice of healthy options
• Operators are actively making changes to their offer to meet consumer needs
• With plenty of evidence on menus and on the high street, and new operators entering the sector
• FreeFrom is a part of the wider heath debate Thank you!