TIM O’TOOLE CREATIVE LEADERSHIP timotoolecreative.com • [email protected] • 212•243•0148
OBJECTIVE: Identify new leadership role leveraging agency and in-house brand expertise in design, integrated marketing, and strategy management, to create inspired, motivated, and cohesive multi-disciplinary teams, and consistently deliver strategic content and upstream innovation in a clearly defined operational framework. Portfolio available upon request.
2016 - 2019 CREATIVE DIRECTOR: CONSULTING Ongoing relationships developing Branding, Visual Identity Systems, Package Design and Graphics, Interiors, and Design Strategy for multi-industry client base.
2014 - 2016 CREATIVE DIRECTOR: JOHNSON & JOHNSON, DESIGN CAPABILITIES Management of all Consumer, Healthcare, Pharmaceutical and Corporate design activities to generate consistent people-centered design brand experiences via insight and data synthesis, category knowledge, and cultural trend scouting. Activated new organization structure, defined and implemented Integrated Marketing Communication design programs, talent acquisition and development, upstream innovation, brand identity, graphics, industrial design, package design, retail merchandising, workplace design, agency oversight, external brand partnerships, corporate sponsorship programs, and process innovation. Team Size: 35 Recognition: US patents, J&J Standard of Leadership Awards, Industry / J&J Design Awards Brands: Neutrogena (Skincare and Cosmetics), Aveeno, Clean & Clear, RoC, Korres, Le Petit Marseillais, Dabao, Piz Buin, Sundown, Biafine, Johnson’s, Listerine, Tylenol, Motrin, Benadryl, Zyrtec, Neosporin, Band-Aid, Compeed, Rogaine, Acuvue, Visine, Nicorette, Immodium, Ethicon, One-Touch
2013 - 2014 CREATIVE DIRECTOR: JOHNSON & JOHNSON, BEAUTY & BABY Assumed Studio Leadership Team role while identifying innovation, process and operational optimization opportunities within Beauty & Baby team. Team Size: 11 Recognition: US patents, J&J Standard of Leadership Awards, Industry / J&J Design Awards Brands: Neutrogena, Johnson’s, Clean & Clear, Aveeno, RoC, Dabao, Elsker, Korres, Desitin, Penaten, Pri’mage, Sundown, Biafine, Piz Buin, Rogaine, Natusan, Le Petit Marseillais
2009 - 2013 DESIGN DIRECTOR: JOHNSON & JOHNSON, BEAUTY Development and execution of packaging concepts and extension of brand definition via interface with retail merchandising, digital and traditional media. Team Size: 6 Recognition: US patents, J&J Standard of Leadership Awards, Industry / J&J Design Awards Brands: Clean & Clear, Aveeno, RoC, Lubriderm, Ambi, Sundown, Piz Buin
2007- 2009 DESIGN MANAGER: JOHNSON & JOHNSON, BEAUTY Assembled team within newly formed in-house design group and provided consolidated design services leveraging beauty category expertise. Team Size: 3 Brands: Clean & Clear, RoC, Lubriderm
2005 - 2007 ART DIRECTOR: GREY / PUBLICIS Development and execution of print, television, digital and packaging concepts.
Brands: Lancôme, Garnier, Pantene, CosmoGIRL, Gerber, O2Optix
2002 - 2005 ART DIRECTOR: GOTHAM, INC. MaybellineNY cosmetic and skincare print, television, digital, In-Store brand experience, collateral merchandising and packaging concept development.
2000 - 2002 ART DIRECTOR: MC CANN ERICKSON L’ Oréal concepting, development, and pre / post-production management of skincare, haircare and cosmetic campaign launches and campaign refreshes.
Bachelor Science, Architecture, Catholic University of America, Washington DC