~ESD2 MagFINAL.indd 1 published Beckendorff marketing by: Kavanagh partner: record half record posts bike maker 15 bigger gets A Giant you what Hide ride bike higher German creep sales group component debuts Storck are out of sight of out are 08 06 05 World’s biggest World’s biggest Sales eke out one percent gain gain percent one eke out Sales Protanium’s batteries batteries Protanium’s ‘Storck By Token’ to appear on flagship model Token’ By ‘Storck flagship on to appear Demo Day ... on shines Sun SHOW DAILY SHOW MESSE FRIEDRICHSHAFEN, SEPTEMBER 4 SEPTEMBER FRIEDRICHSHAFEN, MESSE U.S. market uncertainties faces Bike sales flat despite high gas prices prices gas high despite flat Bike sales Titans of Taiwan industry circle island island circle Taiwan of industry Titans designs its future its designs Lezyne Toolmaker opens new Taiwan factory Toolmaker Taiwan new opens factory Product Extravaganza! Product A-Team’s Ride A-Plus The latest and greatest greatest and latest The

08 SHOW DAYSHOW 1 15.09.2008 20:14:21 Uhr 32-37 38 26 18 ~ESD2 Mag FINAL.indd 2 15.09.2008 19:49:31 Uhr Demo Day News

Sun Shines on Eurobike Demo Day NEW VENUE DRAWS DEALER CROWDS

tefan Reisinger was all smiles at S the entrance to Eurobike’s Demo Day yesterday morning. Reisinger, Eurobike’s project manager, was pleased with the warm and sunny weather and the strong turnout of dealers who showed up to test-ride bikes.

Jan-Willem van Schaik Beckendorff Bike Europe Megan Tompkins Kavanagh Bicycle Retailer & Industry News

PROJECT MANAGERS GRAPHIC DESIGN Jo Beckendorff Markus Ziermann Email: [email protected] Reisinger said around 100 him that the company could “You could ride a road bike Email: [email protected] companies exhibited at expand its demo booth for on 80 percent of them; a Tom Kavanagh MARKETING PARTNER / Eurobike’s second annual year. cyclocross bike on 100 percent Email: [email protected] ADVERTISING SALES demo day, held at a new of them,” Juskaitis said. EDITOR Bike Europe location in Argenbühl, “Marin is a small player in “You can’t get a perspective of Tom Kavanagh . The demo site was Germany. Our demo fleet is on how our suspension performs,” about 40 minutes from the the smaller side. With the good he added. “We’re trying to SHOW REPORTS Messe, nestled amidst corn venue and the good weather, showcase our suspension and Jo Beckendorff MESSE FN LIAISON fields and apple orchards— we see it needs to be more you can’t distinguish between not to mention happy grazing significant,” Glazer said. ours and our competitors’.” Michael Bollschweiler Frank Gauss RadMarkt cows and occasional wafts Peter Hummel PRINTED BY of manure. The location featured two Although attendance figures Tom Kavanagh Druckhaus Müller road routes and three weren’t available at press www.druckhaus-mueller.de Exhibitors liked the flat off-road routes of varying time, dealer traffic appeared Doug McClellan exhibition area, which was difficulty. However, some steady throughout the Bicycle Retailer International SUPPORTED BY laid out on a football pitch attendees felt the mountain day. Exhibitors said most Jack Oortwijn Messe Friedrichshafen next to a school. And most bike trails were not chal- attendees were German- Bike Europe www.messe-fn.de seemed happy with the lenging enough to put demo speaking dealers. Kishu Sakamoto Cycle Press venue and the weather. bikes through their paces. Marc Sani Marin Bikes returned with “The venue here is great; the “It seems to be primarily a Bicycle Retailer & Industry News a small presence for the trails are not,” said Andrew German dealer show,” Glazer second year to the Demo Juskaitis, Giant’s global said of the Demo Day. Day. Steve Glazer, sales product marketing manager. “The inside location is super and marketing manager for Juskaitis said most of the international, [but] outside is

ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED Marin, said the experience off-road trails were gravel very local.” WITHOUT SPECIFIC WRITTEN PERMISSION FROM THE PUBLISHER. NEITHER THE this year - the first with paths with little technical PUBLISHERS NOR WRITERS CAN BE HELD RESPONSIBLE FOR DAMAGE OF ANY KIND THAT MAY ARISE AS A RESULT OF THE CONTENT HEREIN. decent weather - convinced terrain. - MT

~ESD2 Mag FINAL.indd 3 15.09.2008 19:49:34 Uhr Event Guide

7.15am Early Bird Ride 2008 ALL-DAY EVENTS Canyon Cycles Special Guests MEDIA-ONLY EVENTS 75-minute pre-show cycle: showers, Freeride and dirt bike stars Tibor towels and breakfast provided at the E-bikes Zeppelin Hall: the new Simai & Rob J, MTB-Academy 11.00am X-Technology R&D fair afterwards. To check availability home base for e-bikes. Zeppelin founder Stefan Herrmann. B4-412 Swiss Press Conference Conf. for tomorrow call organizer Gunnar Hall Centre, Room Liechtenstein Special Guest at Platzangst Fehlau. Tel. +49 (0)171 4155331. Eurobike Award 2008 Winners Progressive Freeride 12.00am Iko-Corratec Press Entrance East Team biker from Europe’s leading competition Bobby Root (USA) will be at the Conference B1-300 in conjunction with IF Design for all stand. A2-105 11.00am Autograph Hour with 1.00pm Specialized 2009 Jan Ullrich ( cycling products. Foyer West Sugoi Custom Apparel Product Range Launch A3-205 Winner) At TERRA-S Automotive Eurobike Vision Recumbent Bring your design on a memory System. A7 501 1.00pm FSA 2009 Product bikes, trikes, folding bikes, stick and Sugoi will adapt it on a Range Launch Presentation of in innovations. Foyer / Entrance jersey, short, or any other accessory. 11.00am Presentation particular the new BB30 cranksets West A4-603 "Bike Ergonomics" range. will attend. Daily Fitting Demonstrations Entrance West, Österreich Room with company founder Ben Serotta NOTE: THIS IS NOT AN EXHAUSTIVE LIST AND SOME EVENTS HELD EXCLUSIVELY IN GERMAN ARE NOT INCLUDED. and SICI USA Director Paraic McGlynn in attendance. A2 407

11.30am Digital Picture Show "Bike Nomads on Worldwide Roads" Eighteen countries, 35,000 km, one child. Swiss cyclists Rebekka Brändl and Florian Fisch on their adventures (in German). A5 310

11.30am Eurobike Fashion Show Presentation of current bike fashion. HALL A4

12noon Autograph Hour with Jens Heppner (Ex-Profi Team Telecom) At the Bioracer stand. B2 404

2.00pm Signing session with Sam Pilgrim, Lance McDermott and Pat Campbell-Jenner At the ISON Distribution stand. B3 507

2.30pm Eurobike Fashion Show Presentation of current bike fashion. HALL A4

2.30pm Signing session with Rafa Alvarez (4X World Champion) At the Specialized stand. A3-205

3.00pm Digital Picture Show "Bike Nomads on Worldwide Roads" See 11.30am. A5 310

3.00pm Autographs & Tips by Ryan Leech (Canadian Trials- star) At Norco / Fritz Wittich GmbH. B4 503

3.00pm Serotta Presentation "Bike Ergonomics" See 11.00am. A2 407

3.30pm Trond Hansen & Benny Korthaus at Specialized World- class dirtbikers at Specialized's stand. A3-205

4.00pm Signing session and interview with Sabine Spitz (2008 Olympic Gold Medal Winner) At the Ghost Bikes stand. B1-400

4.30pm Eurobike Fashion Show Presentation of current bike fashion. HALL A4 6.30pm Eurobike Award 2008 Award ceremony to reward outstanding innovation. Europe's leading competitition in conjunc- tion with IF Design for all cycling products. HALL A4

4

~ESD2 Mag FINAL.indd 4 15.09.2008 19:49:39 Uhr Demo Day News

NEW ‘STORCK BY TOKEN’ STAND NO. COMPONENT GROUP A3-100 erman lightweight specialist G Storck arrived at Demo Day with its first bicycle shifting components.

According to marketing manager Markus Liebe the shifting components, branded ‘Stock by Token’ are “the MR. SCHMIDTY lightest shifting component group in the market, due to our own Powerarms ruvativ’s HammerSchmidt, a crankset.” T revolutionary new front trans- mission, celebrated its market The group weighs a featherlight 1,755 grams. They were mounted on Storck’s Token introduced its first complete shifting debut at yesterday’s Demo Day, group at this year’s Taipei Cycle Show. introduced by “Mr. Schmidty”. new “Fenomalist” that succeeds the current Scenario CD 0.0 model. Shifting levers as well as front and rear derailleurs are made by fellow Taiwan The HammerSchmidt transmission The Fenomalist’s carbon frame weighs company Microshift, with brakes and works without the traditional front “less than 1,000 grams” and will be modifications made by Token. derailleur and has only one chainring offered as a frame kit together with – but it delivers the gear ratio of two Storck’s Stiletto Aero fork at a sales According to Storck “this is our first step chainrings. The transmission hides a price around 2,600 Euro. into the component market. We will definitely planetary gear system providing two continue in this direction”. The shifting different ratios: 1:1 and 1:1.6. Following its venture into high-end components at Demo Day are seen as bicycle parts labeled ‘Storck by “a basis for further development.” They are STAND NO. presented in Storck’s classic blue color. - JB A3-101 Syntace’, the German bike maker is now working with Taiwanese firm Token. - JB

~ESD2 Mag FINAL.indd 5 15.09.2008 19:49:48 Uhr From left: Messe FN CEO Klaus Wellmann, Derby Cycle CEO Mathias Seidler, ZGA Chairman Christoph Goebel and Bike Industry Consultant Andreas Lübeck. (Photo: Messe FN) Eurobike Industry Meeting GERMAN BICYCLE SALES UP SLIGHTLY IN 2008

UROBIKE - An increasing number of Germans are using bikes to ride POPULAR TYPES OF BICYCLES to work and have fun during their leisure time, according to figuures E Trekking bikes are doing par- released at the Eurobike Industry Meeting yesterday morning. Industry experts ticularly well, making up 32% of all said high fuel prices and greater environmental awareness are helping to sales, followed by city bikes and boost growth in bicycle sales. Industry associations anticipate a slight increase mountain bikes. during the current 2008 season, and over the medium term additional growth Electric bikes are quickly gaining is expected for bicycles, components and accessories. in popularity, with strong growth rates reported in many European “We expect the specialized trade Domestic production rose from Without a doubt, rising bicycle countries. The association will see growth this year, while other 1.503 million bicycles to 1.658 component and accessory sales anticipates sales of e-bikes to channels including supermarkets million. But this increase in also go hand in hand with higher reach 100,000 units. According to will have to accept a decline”, said production of 150,000 units went repair shop sales among retailers. Seidler, “We haven’t yet seen the Christoph Goebel, Chairman of completely into exports, which Mathias Seidler commented that, strong sales that are taking place in the German Association of Bicycle showed significant growth. with over 75% of sales achieved at the , but we expect this Wholesalers & Exporters (ZGA) specialized retailers, the German to happen in Germany over the next and Managing Partner of Grofa In the first six months of the year, market is the envy of many others. 2-3 years. As e-bikes become a more GmbH, a bicycle and accessories 590,000 bicycles were exported, regular sight on the roads, this will manufacturer. compared to 328,000 during the GENERAL FIGURES push further sales.” same period the previous year. While overall bike sales are Bicycle imports in the first half of In comparison with the rest of There is even more good news for expected to be up by just 1%, the year rose from 1.638 million Europe, the German bicycle the retail sector: An increasing IBDs are expected to benefit units in 2007 to 1.774 million industry is in a strong position. number of bicycles are being from growth of 3-5% because of imported bicycles in 2008, which Together with the retail sector, the purchased from specialists, who higher prices. This upbeat view of corresponds to an increase of industry employs 30,000 people. have a market share of 5%. In developments in the sector was 8.3%. Bicycle sales reached €1.548bn in absolute terms, retailers even shared by Mathias Seidler, CEO of 2006 and €1.686 billion in 2007. account for 78% of the bikes sold. Derby Cycle, the largest German OVER €3 BILLION IN SALES On the other hand, large chains bicycle manufacturer, and Andreas The leading import nation in such as department stores, home Lübeck, an external consultant According to the association, the Germany is Taiwan, Poland is in improvement stores and discount- for the Federation of Independent industry achieved sales of €1.7 second place, and Thailand has ers reported declining sales. The Bicycle Companies (VSF): “We billion from bicycles and an addi- edged out Vietnam to take third average price for all sales outlets anticipate sales rising in 2008”, say tional €1.45 billion from repairs, place. All in all, the ZGA reports was €370 per bike. In bicycle shops, the two industry experts. accessories and replacement that 4.58 million bicycles were however, sales averaged €440 per parts - making for a market with a placed on the German market bicycle. "We predict rising average MORE NEW BIKES IN 2008 total volume of over €3 billion. through so-called domestic prices for the retail trade in the future The bicycle industry also enjoyed deliveries. as well", says Christoph Goebel. The German Association of Bicycle particularly good sales in the Wholesalers and Exporters (ZGA) after-sales area. This is where the 2.4 million bicycles were 68 MILLION BIKES reported domestic deliveries of increased use of bicycles has had manufactured in German plants, 2.842m bicycles by the end of a significant effect. 2.75 million came via imports, Over the past ten years, the number July, 2008. This exceeded the and nearly 600,000 bicycles of mountain bikes, city and sports results from the previous year by Although concrete figures for were produced in Germany and bikes has risen from 62m to the one percent. The previous year's this market segment are not yet exported abroad. current figure of 68m bicycles. 81% domestic deliveries, calculated by available, consultations with of all households own a bicycle. taking the domestic production, companies that are active in Domestic production has a 40% That is a 10% rise over the year adding imports and subtracting the component and accessory share of the domestic deliveries, 2000. exports, was 2.813m bicycles by segment have fully confirmed this while a 60% market share goes to the end of June. market observation. imports. - TK

EUROBIKE SHOW DAILY 08 SHOW DAY ONE 6

~ESD2 Mag FINAL.indd 6 15.09.2008 19:49:52 Uhr ~ESD2 Mag FINAL.indd 7 15.09.2008 19:49:56 Uhr News

Accell’s OEM e-bike systems subsidiary introduces latest battery technology PROTANIUM: HIDE WHAT YOU RIDE PELDOORN, THE NETHERLANDS - The story A of e-bike solution supplier Protanium is very closely connected with Eurobike. Last year they exhibited in a small corner of the ExtraEnergy booth. This year they come back with the financial and R&D backing of Accell Group.

“At last year’s Eurobike, Accell Group The “hide what you ride” concept plus executives strolled by and saw our the removable battery convinced ‘hide what you ride’ e-bike battery Accell to chat with Protanium's solutions”, says Protanium co- founders. As a result “Accell acquired founder and GM Brain Hoehl. a majority stake in our company in January and we moved to their He and his partner Lars Munksø headquarters in Apeldoorn”. are from Denmark but founded Protanium founders Höhl and Hercules bike 2009 with Protanium technology. (Photo: Protanium) their company in the US. Munksø keep the remaining stake in their company and run the day-to- Germany's Winora and Hercules A brand-new battery technology According to Hoehl, “Accell was day business. most interested into our patented are also launching mobility bikes breakthrough will be presented by with Protanium’s clever downtube Protanium at Eurobike: a lithium e-bike downtube battery solution. Protanium remains as an independ- solution. doped nano phosphate battery They had a similar one but the battery ent OEM company, offering three with technology that delivers longer was not removable as in our solution”. ways to hide the e-bike battery: on the carrier, under the seat or in the Protanium also offers a completely life by offering more than 3,000 frame in the downtube. But why hide assembled e-bike solution to recharges. That is at least “three the battery? interested customers: “Due to our times more than any other formula of background we are able to do so." lithium tested”. “We believe that many customers do not want to show that they have electric "We have for example an interesting This technology is also said to be power…we let the e-bike look like a e-folding bike with our high-tech extremely safe, with longer pack normal bicycle,” explains Hoehl. batteries hidden in the frame as well as performance and more efficient models with the batteries hidden in the usable energy than normal ion Brands within Accell are also taking saddle. We even have an e-bike with battery packs. It will be highlighted advantage of Protanium’s unique shaft drive train available.” at this year’s Protanium booth. solutions. For 2009 Lapierre is introducing a with a The Apeldoorn location of Protanium removable high-tech battery in the makes sense as it is very close to STAND NO. A new electric folding bike on offer from Protanium to ZH-101 - JB interested brands. (Photo: Protanum) downtube. Accell’s e-bike division.

~ESD2 Mag FINAL.indd 8 15.09.2008 19:50:01 Uhr News

Eurobike emphasizes quality-based growth PLANNING FOR THE FUTURE ALREADY UNDER WAY

UROBIKE - At the Industry Meeting held yesterday, the CEO of Messe Friedrich- With Eurobike now the only bicycle- shafen Klaus Wellmann said strategic planning for the future of the exhibition show in Germany, Derby Cycle CEO E Mathias Seidler commented that was well under way. The show will welcome about 30,000 visitors from at least 70 “We’re delighted that there is now only countries this year and is already the world’s leading bicycle industry exhibition. one fair in Germany – it means we can concentrate our efforts far better.” Wellmann said the show has 7,000 Additional accommodation will also This year, Eurobike will cover square meters more space than last be available in new holiday apart- 85,000 sq. m. of exhibition - TK year to accommodate increased ments and private homes. space in a total of 13 trade demand, but construction work on show halls. When the Klays Wellman two new halls and a new foyer would As the leading trade show, Wellmann expansion of the exhibition (CEO, Messe be completed in time for the 2009 said Eurobike takes its responsibili- grounds is ready in 2009, Friedrichshafen) show. A new car park has already ties seriously, but added that “We the show will offer a total (Photo: Messe FN) opened, and a big effort is being want growth, but with high quality.” of 100,000 sq. m. of mounted to boost the number of So far, he says, this strategy has space. In addition, there hotel beds in the area. been successful. Learning from the will be a larger conference experience of last year, measures and meeting capacity and One hotel is nearing completion next have been taken to ease traffic flow an improved entrance to Friedrichshafen airport, while to the show, including more bus situation on the eastern others are planned in nearby towns lanes, special traffic lights, a greater side of the building. including Voralberg in Austria, with a police effort to ensure smooth- fast ferry across the lake. flowing traffic with contraflow lanes in the evening. The opening times Additional hotels in Friedrichshafen, have also been changed to avoid Meersburg and Oberlingen are clashes with commuter traffic. currently being planned and many others will expand accommodation With the new halls and foyer/ capacities. Over the medium term, entrance opening in 2009, visitor the capacity in the region will be distribution around the exhibition will expanded by a total of approximately be improved and the opening-time 1,000 hotel beds. crush reduced.

~ESD2 Mag FINAL.indd 9 15.09.2008 19:50:04 Uhr News

SEE CINELLI'S PRODUCTION 'ART BIKE'

inelli, known for its many projects in the international art world, has its latest 'Art C Bike' on display at the Gruppo stand at Eurobike: the first such bike to actually go into production.

Urban bike culture met the The art bike was produced in a Barry McGee, born in San Francisco worlds of art and fashion in limited edition of 50 pieces by in 1966, gained fame in the 1980s June 2008 at the opening of the Cinelli in collaboration with the as a graffiti artist and is now an exhibition 'Pressure' at VASF artist Barry McGee and RVCA. internationally acclaimed artist who Gallery in San Francisco. It is a track bike, known in slang has had solo shows in important as a “fixie”, part of the fixed-gear museums around the world. The show, made possible by phenomenon that began about the collaboration between the ten years ago thanks to the bike The Cinelli and Barry McGee bicycle Italian company Cinelli (and its messengers of New York City. is on display at Gruppo's stand, near president, Antonio Colombo) the Cinelli standard Supercorsa with the streetwear brand RVCA, Cinelli is already famous for its bicycle model, along with a presen- included the participation of many projects in the international tation of images of the San Francisco renowned contemporary artists art world - e.g. the Laser bike exhibition. like Barry McGee, Ashley reinterpreted by Keith Macomber, Clare Rojas, C.R. Haring in 1987, but this Stecyk III, Dan Murphy, Dmote, is the first time that an Jesse Geller, Josh Lazcano, “art bike” has actually Kaws, Madsaki, Phil Frost, PM gone into production. Tenore and Stephen Powers. Antonio Colombo with The artists were asked to work artist Barry McGee (Photo: Gruppo) on frames and other components of the Cinelli SuperCorsa Pista,

reworking it to match their STAND NO. personal visions. One of the B3-403 main attractions of the evening was the presentation of the bicycle to the public.

~ESD2 Mag FINAL.indd 10 15.09.2008 19:50:08 Uhr Demo Day News

CRANKBROTHERS’ CARRY FREEDOM: “NEW HERRICK MOVES TO STYLE OF URBAN MOBILITY” SELLE ROYAL HQ cotland’s Carry Freedom (distributed by rankbrothers’ S Used) introduced a mobility bike with a C founding partner huge chain case at the Demo Day. Andrew Herrick will "I actually designed this bike for the Royal Mail call Europe home after Service. I made the big chain case for a simple reason: Eurobike. Herrick will Companies can print their logos on it.” Carry Freedom work with the Selle Royal offers this so-called “new style of urban mobility family of brands out bike” with a Sram 3- or 9-speed internal hub. - JB of Selle Royal’s office Carry Freedom GM Nick Lobnitz. (Photo: Jo Beckendorff) in Vicenza, Italy. Selle Royal and Crankbrothers merged in February.

“It was all part of the merger,” Herrick said of his move. Herrick plans to commute between Selle Royal’s Italian headquarters and Crank- brothers’ office in Laguna Beach, California. He will spend at least half his time in the United States. But he will set up his primary residence with his wife and daughters in Asolo, Italy, where Lennard Zinn lived.

Massimo Losio, managing director of Selle Royal, asked Herrick if he would consider moving to Italy to work with all of the brands. Herrick will oversee Selle Royal’s group of cycling brands, which include Crankbrothers, fi’zi:k, Brooks and Selle Royal.

Herrick said his move is part of a strategy to make product design for the multiple brands more intertwined. Herrick said he would also strive to make the brands more global.

“Part of the plan is for more design to be done for the whole group at Crankbroth- ers,” Herrick said. Herrick described it as a wonderful company that is perfectly positioned to grow globally. “It’s right at the high end. I think the timing is impeccable,” Herrick said. Crankbrothers is showing its remote-controlled adjustable Joplin seatpost and a newly expanded line of four mountain bike wheels at Eurobike.

STAND NO. - MT B1-401

~ESD2 Mag FINAL.indd 11 15.09.2008 19:50:17 Uhr Demo Day News

SHIMANO’S STAND NO. DUTCH PRODUCT MANAGERS E-SHIFTING A1-200 TESTING AT DEMO DAY

erman Eslava (product manager as well as Bike eroen Schrijvers and Wilco Zevenbergen had a busy G Europe’s Italian correspondent) is pictured in heavy J time at the Demo Day. They were testing the new discussion with the Shimano engineer that is leading Giant carbon road bikes TCR Advanced which will be in the development of the electronic Dura Ace group set. the ‘Bike Totaal’ catalogue for 2009. Bike Totaal is one of It will be officially launched today at the Shimano booth. the biggest retail organizations in the Netherlands with Don’t miss it as it is one of the highlights of this year’s about 150 dealer-members. Eurobike. - JO

STAND NO. B2-500

“In total we want to test nine different happy with the set-up of this bikes today which all will be in our year’s Demo Day. They judged the 2009 line-up. With these tests we get routes as “much better” than last a better feel for the products. And year. “They were far too extreme last of course if products don’t test well year. Also we like the new route for we will rethink having them in our road racing bikes very much.” 2009 range.” The two Bike Totaal product managers were pretty - JO

CONTI’S NEWEST STAND NO. B1-102

ontinental’s Thai Do shows the newest MTB and C DH tyres from the German tyre maker. New are the ‘Der Kaiser’ as well as ‘Rain King’ MTB tyres. New Cyclocross and road racing models are also in the 2009 range from Continental. - JO

~ESD2 Mag FINAL.indd 12 15.09.2008 19:50:24 Uhr Demo Day News

PROLOGO NAMES NEW U.S. DISTRIBUTOR; DEMO DAY RIDERS TEST NEW SADDLES

alvatore Truglio, Prologo’s sales manager, said European dealers S would find a variety of new saddle designs from the Italian company when they visit its booth today.

And U.S. retailers can now order the Nicola Vernaglione, Prologo’s general Prologo line from Veltec Sports, which manager, said, “We draw on an enormous pool took over exclusive distribution of the line of research and technology from the pro riders’ in August. Veltec’s CEO, Manfred Krikke, feedback in addition to our own advanced said Prologo has an “incredible line” of testing facilities." saddles. The Prologo brand, introduced in 2006, was quickly spec’ed by Europe’s For example, Fabian Cancellara worked pro pelotons and is now a growing brand closely with the company to design his in North America, Kirke added. custom time-trial saddle, which he rode to an Olympic gold medal victory in With its design center near Milan in the Beijing. And at this year’s Tour de France, town of Cavenago Brianza, Prologo Prologo laid claims to the yellow, white, and makes both road and mountain bike green jerseys as well as stage wins and the saddles as well as a line of handlebar top three spots in the overall team rankings. tape and saddlebags.Truglio, at his booth at Eurobike’s Demo Day, pointed out that Prologo saddle prices range at retail from 69 some of the best teams in the world ride to 285 euros. For example, its new c.one50 the saddles including Team CSC, Saxo saddle with titanium rails. The saddle has Bank, Team Milram, Team Rabobank, very little padding and weighs 150 grams. Team AG2R and Team . It retails for 220 euros. For cross-country mountain bikers, the newest Vertigo Nack weighs 162 grams and features carbon fiber STAND NO. rails with an aluminum filament embedded B2-500 - MS inside to enhance its strength, Truglio said. Salvatore Truglio, Prologo’s sales manager, shows off one of the brand’s popular saddles at Eurobike’s Demo Day. (Photo: Marc Sani)

~ESD2 Mag FINAL.indd 13 15.09.2008 19:50:27 Uhr ~ESD2 Mag FINAL.indd 14 15.09.2008 19:50:31 Uhr Demo Day News

GIANT MANUFACTURING POSTS WELLGO INCREASES ITS NEW RECORD FIRST HALF REVENUE PRODUCT LINE AT EUROBIKE xecutives at Giant Bicycles should be all smiles ohn Chen, Wellgo’s general manager, said the E today as Eurobike opens to what should be a J European market for Wellgo shoes and pedals, as record number of visitors. well as its Expedo line of pedals, continues to grow. Chan said KGI is forecasting In data released that Giant’s 2009 consolidated Highlighting the Xpedo shoe line Wednesday, Giant posted sales and net income will reach is the SLM-B, a super-light road record consolidated sales $46.3 billion (1.0 billion euro), shoe featuring a full magnesium through the first half of the a 14 percent increase over this sole coupled with a high density, year of $19.5 billion NT or 422.8 year. Giant has also seen its one-piece breathable synthetic million euro - an increase of share of Taiwan sales grow, leather upper. The shoe will 25.1 percent over the same making it the company’s fastest retail for around 200 euro.Also period last year. growing market. Shipments in new this season is the Xpedo Taiwan increased to 140,000 MX-Force pedals, winner of this An analyst said the record units in the first half of this year, year’s Taiwan Bicycle Exporters’ jump in sales is due, in part, to up from 100,000 units in the Association’s award for design. rising orders from Trek as well first half of 2007. The ultra-low profile MX-13 for as increasing global demand downhill and BMX riders weighs for bicycles for exercise and “We expect the strong demand 390 grams and comes in six transportation. for bicycles to continue through colors. The pedals will retail for the next few quarters given high approximately 80 euro. Wellgo Steven Chan, an analyst with oil prices and the increasingly products have been sold in the KGI Securities in Taiwan, said popular trend of using bicycles for Wellgo’s John Chen. (Photo: Marc Sani) European market for more than Trek has reduced the number exercise,” Chan said. 24 years. of its suppliers and placed Chen, who had arrived in more orders with Giant since Freidrichshafen late Tuesday, the second half of 2007. Chan was showing off the company’s noted that rising oil prices in newest line of shoes as well as the first half of the year helped STAND NO. its pedals to German dealers at STAND NO. B3-206 B2-501 boost sales as well. - MS his Eurobike Demo Day booth. - MS

~ESD2 Mag FINAL.indd 15 15.09.2008 19:50:35 Uhr News

Dutch know-how, made in the Czech Republic BMD: BOHEMIA MACHINE DESIGN OLIN, CZECH REPUBLIC – The Netherlands is Europe's leading cycling nation. BMD doesn't produce K bikes itself but offers precision equipment for bicycle production. Founded in 1994 in the Netherlands by Bob Best, the company moved about eight years ago to the Czech Republic with its lower labor costs. Today BMD is selling its Czech-made products with Dutch bicycle production know-how worldwide. But how?

“We are better at engineering. It is looking not only in the In Kolin, southeast of Prague, "To exhibit at one of these Thanks to effective production Far East, in countries such as BMD founder Bob Best found a shows isn’t that easy. You want techniques and methods we were Indonesia, Thailand or Vietnam, new home. Today his company to show how the machines able to slimline our production but also in Europe itself. The employs 12 people. work. You can’t do that at process without losing quality. I hottest trend is to research an exhibition. That’s why we know many people moving to China production in Eastern Europe, While “BMD” stood first for “Best decided to skip that and to for production. Most of them have which is closer to sales markets. Machine Development” it was focus our budget more on problems,“ says Best. changed about two years ago to marketing.” Here BMD is based in the right “Bohemia Machine Design”. He agrees that labour costs in the location: “More and more bicycle Want to know more about Far East are much cheaper than production is moving to Eastern “The first name was too close BMD and its product range anywhere in Europe. Nevertheless Europe. For us this is a huge connected to my name Bob Best of lacing machines, truing for him China is too far away. challenge. We have an increasing so I wanted to change this. There robots and wheel stabilisers? number of customers in Eastern is always more than one person With overall costs in China rising Europe. It’s convenient because behind a company’s know-how and Check out their website due to raw material price hikes, the they are right next door to our success”, says Best. at www.bmd.nl. introduction of a social insurance Czech headquarters.” system and other factors, the A couple of years ago BMD bicycle industry is already looking It also means BMD service is decided to stop appearing at for production alternatives. very close to its customers. bicycle shows. - JB

~ESD2 Mag FINAL.indd 16 15.09.2008 19:50:39 Uhr Demo Day News

WARM WEATHER SLOWS TRAFFIC AT MOTOREX’S BIKE WASH BOOTH

uke Bame has what he calls the best job in the world L for a 24-year-old American. He lives in Langenthal, , and works for the legendary Motorex Oil of Switzerland in its marketing and sales department.

At the Demo Day yesterday While the company is a famous Motorex sponsored the Bike name for German retailers, it is less Wash where riders could clean well known among U.S. dealers. their mountain bikes after taking The 90-year-old Swiss company them out on the area’s three test is known for its high-end niche tracks. products sold in the automotive, motorcycle, marine and aeronauti- But if there was a downside for cal markets. the Bike Wash this year, it was that warm and sunny weather The company is the largest (Photo: Marc Sani) meant less need for the various independent crude oil refiner cleaners and lubes produced by in Switzerland and exports 25 Motorex. percent of its products overseas “I was young, single and had no kids. “Demo Day is important for us. It gives where they are sold in 60 countries. It was perfect,” said Bame, now us an opportunity to show how well Last year, however, it was a In the U.S. market, Lube-Tech is the finishing his first full year in the our products work,” he said. different story. Hundreds of riders distributor for American retailers. European market. waited in line to clean their bikes Motorex products are sold dealer- after heavy rains had turned the direct in Europe, Bame said. “Switzerland is just like Minnesota but trails into mud. Bame, who worked at Lube-Tech without the lakes. Instead we have after graduating from the Univer- the mountains,” he said. Bame, who Still, Bame said Motorex’s bicycle sity of Minnesota, joined the Swiss speaks fluent German, admits that business comprises a growing company after meeting executives he isn’t much of a cyclist, preferring STAND NO. - MS A3-304 percentage of its sales. from Motorex. to ride motorcycles.

~ESD2 Mag FINAL.indd 17 15.09.2008 19:50:42 Uhr 01 02

Executives Complete 1,000km Cycling Circuit Of Taiwan A-TEAM'S EPIC TOUR DE TAIWAN 09

03 etting 32 executives from 32 companies to set G aside business for 11 days and go for a 1,000km bicycle ride is a tough call no matter what the industry. In Taiwan, where business is business 24/7, few executives ever spend a sizable chunk of time away from the office.

When the A-Team completed products unique to Taiwan that its eleven-day circuit of this support the IBD," Tony Lo said in an island nation in May, their interview shortly before starting faces beamed with pride. the tour. Lo, however, never asked Specialized's Bob Margevicius, riders to do anything he wouldn't 04 the only US supplier invited on do. Each day he rode at the front, the Tour and an ex-pro racer, setting the pace and taking care called the riders "real heroes". to keep the group together. Lo Few had ever ridden bikes cited Italy and its passion for and, for most, cycling around the culture of cycling. There's 08 Taiwan was the single biggest no reason why Taiwan can't be physical challenge they had known as a center for innovation, ever faced, he said. "Our goal is manufacturing and passion for to use the A-Team as a platform to bicycles, he said. improve quality and develop better

01 A richly decorated Buddhist Yudi Wang, president of FSA, next to shrine along the route. 02 Giant’s Bob Margevicius, VP at Specialized chairman, King Liu, congratulates and the only representative from 08 SR Suntour’s president and CEO, an American company to join the Daisuke Kobayashi, after finishing A-Team on its 11-day Tour de Taiwan. the tour. At 62, Kobayashi was one of the oldest A-Team members on 07 Riders toss Giant President Tony the Tour de Taiwan. 03 SRAM GM Lo into the air to celebrate reaching 07 Hank Kao and Giant’s president & the southernmost tip of Taiwan. A-Team chairman Tony Lo, flank The A-Team chairman was warmly Tim Ti, Taiwan’s national team praised for his leadership and his coach. decision to encourage the 32 A-Team members to take the challenge. 08 04 Giant’s President & CEO Tony Tony Lo takes a break with his wife, Lo congratulates the riders, their Mimi, and their son. They joined families and employees at a special the Giant executive for a few days luncheon following the A-Team’s as the ride neared its end. 09Jerry arrival in Taiwan, ending the 11-day Wu, sales manager for Wheel Giant, tour. 05 Stella Yu, president of Velo, Wellgo GM John Chen, and Jagwire’s smiles triumphantly after finishing GM Jerry Huang enjoy posing for the ride. She was the only woman photos at the ride's finish in Taiwan. to ride the full 1000+ km. 06 Masao Chu, GM of Post Moderne, and Photos & Text by Marc Sani 06

~ESD2 Mag FINAL.indd 18 15.09.2008 19:51:01 Uhr ~ESD2 Mag FINAL.indd 19 15.09.2008 19:51:05 Uhr Dining Out Guide

In search of food and relaxation after the show? RESTAURANTS IN FRIEDRICHSHAFEN & BEYOND

FRIEDRICHSHAFEN It serves national and international BEACH ATMOSPHERE ITALIAN CUISINE specialities and excellent wines from the STEAKS Lake Constance region. Renowned for Belushi Café & Bar's “Beach Café” by the Italian food is very popular in its beautiful beergarden, atop a hill with waterfront is an original place for those Friedrichshafen. One of the best a beautiful view of the countryside and who like a 'beach' atmosphere. ristorante-pizzeria's is La Scala, located For a great steak visit Steakhaus Tiffany lake. which welcomes international close to the arena and open every day guests daily for their legendary “Dinner Krone Belushi's Beach Café from 11.30am to 24.00pm. at Tiffany”. According to insiders a visit Montafonstraße 3 Fichtenburgstraße 10 More Italian food is available at to Steakhaus Tiffany is always a good Tel.: +49 (0)7544 3992 Tel.: +49 (0)7541 32531 choice. Kapela la Mezzaluna and at San Marino Pizzeria. Steakhaus Tiffany The head chief at Lukullum, Walter Friedrichstraße 73 Hauber, expects high standards and a Ristorante-Pizzeria La Scala Tel. +49 (0)7541 23392 well-attended restaurant. Besides his Bodensee Center differently decorated dining rooms, Tel. +49 (0)7541 953999 Tiroler Stube for example, Mr Hauber SWABIAN CUISINE offers a large assortment of Mediterra- Kapela la Mezzaluna nean dishes and pasta delights. Tel.: +49 The insider's tip for Swabian home- (0)7541 6818, Friedrichstraße 21 above Teuringer Straße 16/1 style cooking is Rebstock, where the the Graf-Zeppelin-Haus. Tel. +49 (0)7541 589441 Wielands’, who do their own slaughtering, keep the stove warm. The restaurant is Lukullum located near the Graf-Zeppelin-Haus, Friedrichstraße 21 CHINESE & THAI CUISINE the waterfront, the train station and the Tel.: +49 (0)7541 6818 GREEK CUISINE exhibition centre. Additionally there is a Peking offers excellent Chinese beer garden. FISH SPECIALITIES Greek food is served in Friedrichshafen at specialities while Phan serves Chinese Rebstock Athen Restaurant and at Delphi directly at and Thai food. Werastraße 35 The Kurgartengastronomie offers a nice the lakeside at the viewing platform. panorama over the Lake Constance and Chinese Restaurant 'Peking' Tel. +49 (0)7541 21694 Greek Restaurant 'Athen' the mountains. In the quiet atmosphere Riedleparkstraße 11 of the restaurant you can enjoy fish Friedrichstraße 65 Tel. +49 (0)7541 21140 (INTER)NATIONAL CUISINE specialities from Lake Constance. Tel. +49 (0)7541 32107

If you don't mind a short drive, you will Kurgartengastronomie Greek Restaurant 'Delphi' Chinese/Thai Restaurant 'Phan' find Krone in the Raderach district of Friedrichstraße 21 Seestraße 20 Eugenstraße 69 Friedrichshafen. Tel.: +49 (0)7542 32033 Tel. +49 (0)7541/22160 Tel. +49 (0)7541 377822

~ESD2 Mag FINAL.indd 20 15.09.2008 19:51:11 Uhr Dining Out Guide

TETTNANG Bärenplatz GASTHOF TORSTUBEN LANGENARGEN 88069 Tettnang Just northeast of Friedrichshafen you’ll Tel. +49 (0)7542 7452 RISTORANTE-PIZZERIA- find Tettnang, which was occupied by www.krone-tettnang.de GELATERIA LA ROSE DUE earls years ago and which is now known for its exquisite gastronomy. RESTAURANT FROHE AUSSICHT An inside tip for Italian cuisine outside Friedrichshafen but not too far away is La Rosa Due in Langenargen. Frohe Aussicht in Tettnang is located on a mountainside with a Marktplatz 22 magnificent view of the landscape. The restaurant is open on Friday and Saturday 88085 Langenargen from 4 pm and Sundays and holidays from Tel: +49 (0)7543 912103 10am. GÄSTEHAUS SONNENSTUBE / Christel, Simone and Ernst Günthör offer SCHLOSS MONTFORT their own special wines. Ernst Günthör was awarded for a gold medal because of Schloss Montfort has a range of speci- his Pinot Blanc although Pinot Noir, Rosé alities and impresses with its lakeview and Rießling were prize-winners, too. terrace. The basement of the castle is converted into a discotheque named Frohe Aussicht 1 “Hugo” and offers a variety of entertain- ment for those who don’t want to go to 88069 Tettnang bed after a long day at Eurobike. Tel. +49 (0)7542 6914 BRAUEREI UND GASTHOF www.aussicht-tettnang.de Untere Seestrasse 3 ZUR KRONE Another highlight in Tettnang is 88085 Langenargen Torstuben, which offers deer, venison www.vemax-gastro.de This restaurant serves Swabian and boar from local woods in different home-cooking cuisine. Don’t miss the variations. There are also plenty of fish asparagus and strawberry season, and specialities on the menu. There's a wide the beer. assortment of wines from the region and of course beer made in Tettnang. Ulrike During a survey the first organic beer Schühle and her team welcome you to from the Lake Constance region, enjoy their restaurant hospitality while “Tettnanger Keller-Pils” was named by savouring traditional ambiance. Die Welt as one of the top 10 best beers Bärenplatz 8 in the world. Fritz Tauscher and his son offer groups of ten or more guided tours 88069 Tettnang through the brewery. Open every day Tel. +49 (0)7542 93860 except for Monday. www.krone-tettnang.de

~ESD2 Mag FINAL.indd 21 15.09.2008 19:51:25 Uhr Eurobike Faces

Brigitte Berner, Messe Restaurant "TRY THE FISH - FRESH FROM LAKE CONSTANCE"

There's no better person to ask for advice on what to eat when you're taking a break from the exhibition. Brigitte says no matter what you choose, everything is guaranteed to be fresh and she especially recommends the Bodenseefelchen with boiled potatoes and a mixed salad. Bodenseefelchen is a fresh water fish from Lake Constance: "We buy it directly from the fishermen." She adds that a local white wine is the perfect accompaniment. She is keen for visitors to try the local Swabian speciality of maultaschen. "Maultaschen are pasta squares filled with meat and spinach. They're really good...!"

Brigitte Berner at the Messe Restaurant is ready to dish out advice on food and drink. (Photo: Jo Beckendorff)

rigitte Berner has been working B for the catering service at Messe Friedrichshafen for the past dozen years - you'll spot her in the Messe Restaurant above the foyer.

Brigitte's main job is to serve VIP Messe customers with food and drinks. She's also responsible for catering the countless press conferences held during the show and overlooking the smooth working of the kitchen.

~ESD2 Mag FINAL.indd 22 15.09.2008 19:51:39 Uhr ~ESD2 Mag FINAL.indd 23 15.09.2008 19:51:47 Uhr Trends & Markets

Market conditions in the German-speaking countries POSITIVE SIGNS FOR D/A/CH

IELEFELD, GERMANY - Europe’s largest bicycle market is part of the According to our Swiss cor- wider German-speaking market that includes Austria and Switzerland respondent Peter Hummel, electric B bicycle sales grew from 1,800 to and is covered by the oldest bike trade publication in existence: Germany's 5,825 from 2005 to 2007. Biketec, RadMarkt, founded in 1886. the most expensive supplier, is also the most successful. We asked RadMarkt's Chief Editor Michael Bollschweiler Have higher material costs and about conditions in each of these delivery delays affected first markets in 2008. He gives his half bicycle product sales? own expert views on the German market. D: Not yet. Product prices were set before the rise in For Austria, Michael Bollschweiler material prices. It will be was assisted in his answers by interesting to see at Austrian industry insiders Helge Eurobike how the OEMs have Fellner, marketing director, and responded to the problem: by rising Günter Kostrhon, sales manager prices or by lowering product spec. of Austria’s largest bicycle product wholesaler Thalinger-Lange. AT: Some companies have already raised prices. For background on the Swiss In total, price increases market, Bollschweiler turned to could reach 8 to 15 percent. RadMarkt’s Swiss correspondent Peter Hummel as well as Daniel AT: The high level of sales The industry expects more sales of CH: Not yet perceptible. Schärer, general manager of the in 2007 was even exceeded racing bicycles because Austria's But this will change national industry association by the first quarter 2008. Bernhard Kohl came third in the in 2009. SFMGV. The half year in total is Tour de France. The electric bicycle better than 2007. April was weaker is not yet very visible, but is forecast Is the rising cost of fuel for cars What were the general bike because of poor weather and June to grow. a significant factor in bike sales sales trends in the first half of was weaker because of the football in your country? 2008? championships, but this was CH: Retailers were able to compensated by very strong sales maintain or slightly increase D: Same say yes, some D: Data collection from in May and July. their turnover compared say no. Many dealers, the RadMarkt IBD panel to the first half of 2007 – especially in big towns, for the second quarter Overall for 2008, sales should be which was a very good year. Overall have been told by their is still going on. But better than 2007, maybe by 3-5%. sales for 2008 might be a little bit customers that they are buying preliminary figures show an There are no significant movements below 2007 because of recession bicycles or pedelecs instead of a increase of more than 5 percent between the segments. Mountain fears. second car. Others say that most in the first half of the year. bikes and trekking bikes are taking customers are investing in repairing one third of the market each. Competition is becoming existing bicycles instead of buying I expect moderate growth for the harder and customers are more new ones. year as a whole. Obviously electric demanding. The shares of the bicycles are going to become more product groups are nearly constant. AT: There's no big impact and more important. The trekking Racing bicycles and electric until now but this could bike is the biggest bicycle segment bicycles are growing – but from a change soon. People are in Germany – 30 percent in 2007, low level. going to revise their opinion with a slightly growing share. This concerning short distance mobility. trend is certainly being continued.

Michael Bollschweiler, chief editor of German bicycle retail magazine RadMarkt Bike Shop News, holds up a feather-light roadbike model from Scott, the largest bicycle supplier in the Swiss market. RadMarkt covers the German, Swiss and Austrian retail markets. (Photo: Nicolai Bollschweiler)

~ESD2 Mag FINAL.indd 24 15.09.2008 19:52:06 Uhr Trends & Markets Demo Day News

Public interest in the bicycle AT: In the Austrian has grown a lot this year. The Market sports shops GREAT WAY TO GET STAND NO. government and organisations have more than 50 A5-401 are taking bicycle-friendly percent of the market so DIRECT FEEDBACK measures. retail in classic sense is not as strong as in Germany. Last year we only visited the Demo Day and CH: In Switzerland “ decided to be present here this year, like fuel prices have not But IBDs accounted for 28 all major brands,” states Alberto Fonte, MTB risen so considerably. percent of unit sales and 47 marketing manager of fi’zi:k. The energy and climate percent of turnover in 2007 debate is not as acute as in the so the channel has the very EU and USA. So there is no real best average price. Shares impact on sales. have been constant for years between the distribution Is the future of the bike channels. market looking bright? CH: In 2007, the D: The bicycle industry IBD channel improved can be optimistic for its market share the future because from 85.4 to 85.7 political and social percent in turnover terms. conditions favour the bicycle: People in Switzerland care the wellness and health trend, about quality, not price. Cheap environmental problems, rising bicycles are sold only in depart- fuel prices, the boom in domestic ment stores. A big shakeout tourism, the traffic problems in is expected in the near future. the big cities – all these factors Many small shops will leave the are good for the bicycle. market in the coming years, especially those which are not AT: The outlook is up to date in shop equipment (Photo: Jan-Willem van Schayk) very positive because and product offering. On the of higher fuel prices, other hand there are some “We have test models of our new Antares available but realize it is the new health young business start-ups. But difficult to test a saddle in just half an hour. Still the Demo Day is consciousness and the climate overall the number of shops will a good occasion to get direct feedback of consumers as well as debate. Also the popularity of decrease. dealers. The show days are more trade wise, the Demo Day is a professional rider Bernhard Kohl good opportunity to talk to people.” The new Antares is the third generation of fi’zi:k and is positioned between the Arione and is helpful. Have you noticed any the Ariante. The Antares will be promoted in the shops with a other striking developments displays and free test models for the dealers. CH: The perspectives in the first six months of - JWS are absolutely positive. 2008? But this requires a consequent price D: There have been strategy, competence and no special problems customer orientation. in the first six months, just the usual ones: What is the current situation competition from mass of IBDs and what are the merchants even in the niche prospects for the future? segments (pedelecs, folding bicycles), and sometimes delays D: The IBD channel in delivery and so on. has had a constant or slightly growing market AT: There is an share over the last few ongoing trend towards years. It was 54 percent in 2006 high-grade products and 59 percent in 2007. Carbon is stimulating sales. White is the colour of the These figures are related to year. the number of bicycles sold. In turnover, the market share is CH: Customers are even higher because of a higher much better informed average price. The dealer is than in former times strong when he shows com- especially through petence in high-quality bicycle the Internet – just like in other products. The future of the IBD countries. And Switzerland is channel looks good. There will doing a lot for bicycle tourism. certainly be fewer bicycle shops in the future - the number has STAND NO. been decreasing for years. One FO-2 reason is the generational issue as older dealers retire. But those shops that remain will be even stronger than before.

~ESD2 Mag FINAL.indd 25 15.09.2008 19:52:14 Uhr Trends & Markets

Uncertain year for US market P&A DEMAND GROWS IN FIRST HALF

AGUNA HILLS / CA, USA – Industry journalist Marc Sani is publisher of the US bicycle retailer magazine Bicycle L Retailer & Industry News, now in its 17th year. The bike market in the United States is traditionally based on recreational cycling. Despite higher fuel prices, Sani believes this is unlikely to change overnight.

What was the general bike sales trend in the US in Have higher raw material costs the first half of 2008? and delivery delays directly affected first half-year bicycle I like to use the word “soft.” We tend to try and make product sales? too much of early or first half trends given the fact that we have no real solid information yet. What I can say is It’s not likely that sales have been impacted in the first half. It takes (Photo: BRAIN) that we have had a range of weather issues in the US, which have had an impact on the market.For example, time for those costs to filter through the Northwest (Seattle etc.) had a very late spring, as did the system. Certainly we know that Oregon. Various regions of the Midwest went through a as 2009 models hit the floor later cold, wet spring and that was followed by a disastrous this summer, and some are here Marc Sani, publisher of US bicycle Marc specialty trade publication Bicycle series of floods. Overall, we won’t have a good handle on now, that they will cost more. How

Retailer & Industry News. first half sales until at least August. much? Too early to tell. Is the rising cost of fuel for cars Could you outline the major a significant factor in US bike sales trends for the first half of sales? 2008? Everyone wants to believe that The only real trend would be the high fuel costs will ignite a fire increase in demand for parts and for bicycles. I wouldn’t take that accessories. This is being driven hypothesis to the bank and the primarily by service requests from bank wouldn’t or shouldn’t lend me consumers. These consumers money on that supposition. The are bringing in bikes to be fixed, U.S. in general does not have a upgraded, or tuned. commuting or chore-based culture for the bike. It’s unlikely that will Why? change overnight.

Several reasons: An increased Is the US bike market future interest in commuting or doing looking bright? chores (grocery shopping, Again, a question that asks for a yes haircuts etc.) using a bike or no answer when there is nothing - whether this signifies a long term but uncertainty in the market. Will trend toward using a bicycle for bikes play a greater role in the something other than recreation future? Perhaps. But when? In what remains to be seen. Another way? reason is the cost of travel (gas, air fare etc.) as it relates to vacations. In major EU bicycle markets In the U.S. we are using the new such as Germany, the younger word “staycation” to indicate a generation is often uninterested desire by families to stick close in taking over family-run IBD to home instead of taking long- stores. This means the number distance trips. This has, in part, of IBD stores will decrease. fueled demand for service, which, How does the future of the IBD in turn, has fueled demand for parts market look in the US? and accessories. IBDs will always have a place in the The downside may well be fewer market. Stores will come and go as unit sales overall. But we need to owners die and as families age. If wait and see. the market turned up for bike sales, stores would open like flowers in the What do you expect for the year spring. And some would close just 2008 overall compared to 2007? as quickly when the weather turned bad. What we have seen, however, "Again, it’s too early and too volatile is a rapid increase in the business a question to ask in the first week knowledge of store owners, which of July. Patience. The economy bodes well for the future. is spooked enough with negative headlines. Let’s wait for the facts Interview by Jo Beckendorff before trying to put a story out on whether 2008 will be better or worse than 2007.

~ESD2 Mag FINAL.indd 26 15.09.2008 19:52:21 Uhr ~ESD2 Mag FINAL.indd 27 15.09.2008 19:52:25 Uhr E-Bike Power

High-Quality Swiss eBike maker poised to gain from market expansion BIKETEC AG INVESTS IN DOMESTIC PRODUCTION

IRCHBERG, SWITZERLAND – While consumers are more familiar with the 'Flyer' name, the company behind K this innovative pedelec is Biketec AG. With a 70 percent share of its home market in Switzerland and pioneer- ing promotional activities such as pedelec rentals at train stations and holiday pedelec package tours, Biketec AG is riding the pedelec wave. It took a while before the market responded to this bicycle category, but now it’s skyrocketing – not only in Switzerland but all over Western Europe. About half of this year's production of 12,00 units is being exported, mainly to Germany and the Netherlands.

We talked with Kurt Schär, GM of If we want to keep the total product The decision to invest 10 million SFR It probably helps that more people Biketec AG, about the company's and service quality in our hands and into our new facility in Huttwil was are starting to use this kind of mobility recent announcement that it would at a highest level, we have to keep based on our market studies.We solution. After the first experience, keep “Flyer” production close to production very local. It is also a realized this investment with a mix they are willing to buy a mid range or the market by establishing a new marketing issue, because our factory of bank loans, own company capital premium product like the Flyer. The production facility and headquarters is open for visitor groups. and shareholder money. The entire electric bicycle market is more difficult in Switzerland. Schär and his two new facility is planned to be ready in than the ordinary bicycle market – the partners Hans Furrer and Beat We are also investing in photovoltaic summer 2009 and will employ up to after sales service is an important Widmer (later replaced by Gianni solar panels on the roof of our 90 people." issue to the consumer. They want to Mazzeo) founded Biketec AG in building. That means that we even know who can repair their beloved 2001 and took over the assets of produce the energy for our Flyer International bike suppliers are product in five or ten years time! Flyer Swiss e-bike pioneer BKTech AG. customers in our factory. The time searching for production is positioned as a “Premium E-Bike” to market is much shorter with local alternatives in Fareast or Eastern with a wide and deep product range. Mr. Schär, rising raw material production. We also want to keep Europe. With an eye on Eastern prices and other factors like jobs for workers in Switzerland. They Europe and the European market Of course, the cost factor is social taxes and reduced export are well known for high precision and there are arguments for produc- important. But in Switzerland, workers VAT refunds are putting heavy good quality. “Swissness” is also an tion closer to the market... are working very hard and efficiently, pressure on Chinese producers. important attraction for many of our the new factory helps to optimize customers." But you are now producing production processes and the factory Suppliers are now searching right where you are selling your is located in a beautiful area in the for alternatives. You found an I imagine that you received some products. Is the cost factor of a Emmental Mountains. Thousands alternative by announcing to keep government subsidies for the rich European country no longer of visitors visit the factory every your production in Switzerland. creation of a new facility. Do you a barrier? How can you compete year, and at the new site we expect You are even investing in a new think you would have received against all these countless e-bike even more visitors in future. We are facility. What’s behind this unique these subsidies several years ago products from low labour cost focusing on the European market, step? before the e-bike/pedelec market countries such as China? but with the new production capacity showed remarkable growth? we'll be able to increase the quantity We don’t want to fight against cheap to a level which allows us Kurt Schär (GM, Biketec AG). (Photo: Biketec AG) We did not get subsidies from the Chinese products. This is a different to export worldwide." government! In Switzerland you have market segment. to earn your money by yourself!

EUROBIKE SHOW DAILY 08 SHOW DAY ONE 28

~ESD2 Mag FINAL.indd 28 15.09.2008 19:52:30 Uhr Flyers passing a train viaduct. (Photo: Biketec AG) E-Bike Power

Do you think the current discussion In Switzerland, the “Speed Pedelec” about global warming etc. is not only has existed since 1995 and we have having a positive effects on e-bike long experience with fast products sales but perhaps also on the idea of that can achieve up to 45 kilometres manufacturing closer to the market? per hour. These products could be a Local production is definitely more solution for many traffic and mobility environmentally-friendly. Are people problems in Europe, but this category in your opinion more willing to pay a does not exist in many countries. For higher price for an environmentally- Germany we found a solution with a friendly and locally-produced 45km/h approval." product? Please give us some information Yes, sure. The premium market is more about your new facility. When and more oriented to the LOHAS (Lifestyle will it be finalized and on what of Health & Sustainability) consumer production capacity will it group. If several factors like quality, high provide? Herzroute. user benefit, product and brand image, (Photo: Biketec AG) customizing, after sales support and also The new factory has a total area of sustainability come together, people are 8,000 square metres and we start willing to pay more for the “correct” and Flyer production in Q2 2009. The “complete” product. production capacity will be 4-5 times higher than in the existing facility. The With a market share of around 70 land size even allows us to expand percent you dominate the Swiss with an additional building if the e-bike/pedelec market. Do you market grows more than we expect. expect further sales growth in your home market? What is produced exactly at your factory? We believe that the Yes, because the total market is growing. entire electric power system is Of course, more and more competitors made in-house or by some local are entering the market, but most of them sub-constructors. But what about are bicycle manufacturers. They add a frames and painting for example? motor and battery kit to their standard bicycles and call them electric bicycles. In Some of the drive units are our understanding, these are “assembled completely made in-house, some systems” and not “integrated, developed of them are manufactured by a systems”. We want to expand our market sub-contractor following our specific share in Holland and Germany and we'll market requests. Our frames are try to keep our share in Switzerland for handmade in Taiwan. mid-range and premium products at this level also in future. How do you see the future of e-bikes / pedelecs?

Due to the fact that Switzerland isn’t a member of the EU there are still some (customs) barriers you In 20 years, mountain and road bikes have to deal with when selling to EU will only be used for sports. Everyday countries. Do you see any chance and mobility bikes will be displaced these barriers will be lifted one day? by e-bikes. That’s why we believe in a bright future with a further fast I really hope so! But we can not expect expanding market. a solution within a short time. We found a solution with a partner in the EU. Final question: You are exhibiting The dealer gets an official invoice with at both Eurobike and Ifma. What’s German VAT and so he doesn't have to the major difference for you worry about custom barriers or paper between the shows? Are there work." different target groups or what?

Besides customs barriers there Eurobike allows us to contact all are other hurdles for you such as dealers from southern Germany, Pause at the Lake.re. regulations for admission. How is Austria and also from Switzerland. (Photo: Biketec AG) this harming your business outside At IFMA we can meet dealers from of Switzerland? northern Germany and Benelux countries.

STAND NO. FG-A9/2 Interview by Jo Beckendorff

29

~ESD2 Mag FINAL.indd 29 15.09.2008 19:52:47 Uhr ~ESD2 Mag FINAL.indd 30 15.09.2008 19:52:57 Uhr Near & Far

How many bikes do you A short drive to the world's biggest show sell today per year?

About 16,000 units. It's important SIMPLON - CLOSEST AUSTRIAN to mention that 6,000 of these are carbon frame models.

EXHIBITOR TO EUROBIKE Carbon is something we started more than 15 years ago. This still gives us ARD, AUSTRIA – Simplon is the closest Austrian bike producer to a challenging advantage in carbon H Eurobike. The custom-made bike maker is based in the small piece of technology know-how. In my view this Austria that borders Lake Constance. Its HQ in Hard is about 1km from the is one of the keys to our success. lake and 35km from Friedrichshafen. We talked with Simplon GM and R&D How many people are working manager Andreas Hämmerle about his family-run company’s connection to for your family-run company today? the lake as well as his view of Eurobike. Sixty: 53 at our company Mr. Hämmerle, from your Actually we started as a very local Only two years before we started headquarters in Hard and 7 headquarters to the lake it’s brand focusing on our home state our sales outside of Vorarlberg the independent sales reps. about one kilometer. Is there Vorarlberg. German mountain bike magazine any connection between your “Bike” reported and tested a Simplon Interview by Jo Beckendorff company and Lake Constance? When did you first exhibit at bike for the first time. Eurobike? Frankly no. We make and sell Then we felt it was time to start sales STAND NO. bicycles. That was in its first year. It was our outside of our home state. Since then A1-404 first exhibition outside of Vorarlberg. we've grown by around 20 percent But haven’t there been some each year. This growth has to be boat sales in the past? So you never exhibited at Ifma in handled. That’s why we decided Cologne or Eicma in Milan before to put further expansion plans That’s a long time ago and has that? into other markets on hold. actually nothing to do with Simplon. We want healthy Before Simplon was founded in 1961 No. I remember being at the first step-by-step growth. my family had a retail store. The Eurobike show in 1991. Nobody knew Hämmerle family sold bicycles and us. We had a booth, three people and some boats. nothing to do. To give you an idea of our business today: we have 20 Bicycles and boats? people at our Eurobike booth. Simplon-GM and R&D boss Andreas Hämmerle: "We have an important advantage in carbon When my grandfather started his retail In which countries are you selling technology know-how." (Photo: store after WWII, like everyone else, your custom-made bikes today? Jo Beckendorff) he had to sell whatever he could. Only in the German-speaking How was the move to bicycles markets. We were thinking about happen? expanding outside Austria, Switzer- land and Germany but decided to The background of starting Simplon wait. We still have enough to do in the is rooted in the good quality bicycles German-speaking market. coming out of Switzerland at that time. We in Austria didn't have these What in your opinion gave your kinds of bicycles. My grandfather sales outside Vorarlberg the and father thought that we could biggest push? do something like the Swiss in our Austrian state of Vorarlberg. That’s It definitely helped getting rid of all why the Hämmerle family chose the these complicated custom formulas name of a Swiss pass as a company and duties when Austria became part name. of the EU market.

~ESD2 Mag FINAL.indd 31 15.09.2008 19:53:05 Uhr Product Guide

STAND NO. B4-501 EXCLUSIVITY - Mµ(TM) EX FOLDING BIKE Demand meets supply. For those that demand the best in everything and are unwilling to choose between light weight, high performance, or advanced portability.

The new Mµ EX supplies uncompromising performance via some of the best high-end components available. Stunningly light, stiff, and rocket fast - combining the precision and effortless shifting of the SRAM Red drive train with DAHON's lightest folding frame. Twenty speeds achieved via a new frame with front derailleur hanger, power DAHON's top of the range folding bike for 2009. Subject to limited availability in many markets. Price: 1,999 Euro.

STEVENS CYCLOCROSS CARBON TEAM BIKE AVID ELIXIR DISC BRAKE

The new Elixir disc brake is Avid's answer to Alpina's Tri-Guard is the most successful the needs of mountainbike riders of a wide sports glass model for bikers and runners and variety of categories: From XC to All Mountain, a multiple test winner. Trail and Freeride. Avid's Elixir, totally new designed for 2009, combines more control, The Cyclocross Carbon Team Bike is available in more power and two versions (Shimano Ultegra or Dura Ace). The more comfort in frame weighs just 1200 grams, one of the lightest a sleek package. Carbon Cyclocross frames on the market. Besides STAND NO. this high-end machine, Stevens offers three more A3-101 models, ranging from 1,100 to 1,700 Euro, which is the best selling price range in Europe.

STAND NO. B2-401 STEVENS BIKES SCF LADY SARA ROAD BIKE

Women-specific road bikes are a growing segment: shorter top tubes, slacker angles More control is achieved and individual components give these through the new technology bikes a special look and better fitting. Taperbore and improved pivot location. The new pivot location New at Stevens Bikes is the Carbon model enables less initial power, and deep stroke modula- SCF Sara, a women's version of the popular tion allows the rider to better use and control more SCF machine. Available as a serial model powerful brakes. With Taperbore the Elixir does and also in its famous "Custom Road" not need a separate reservoir anymore, resulting in program, SCF Sara offers excellent weight a totally new sleek 'integrated' design. The higher and stiffness characteristics, well chosen stopping power of the Elixir compared to the Avid components and - typically for Stevens - a Juicy brakes is created by an all new, super stiff very attractive sales price. two-piece caliper that houses larger pistons.

~ESD2 Mag FINAL.indd 32 15.09.2008 19:53:23 Uhr Product Guide

TOPEAK JANGO MULTI-ACTIVITY BIKE KTM SCORE PRESTIGE CARBON STAND NO. B1-301 Topeak’s Jango Multi- FRAME MOUNTAIN BIKE Activity Bike concept won last year’s Euro- KTM Bikes brought out 'Score' The 2009 Score’s monocoque carbon bike Gold Award in 2008, its first high-end frame is tuned with a new carbon rocker. The new top model 'Score Prestige' and this year’s full-suspension carbon frame mountain bike range. comes with a DT Swiss XCR-100 RL Plus X Award remote suspension fork and for its superb DT Swiss SSD Carbon damper functionality. (both 100 mm travel) and Shimano’s XTR component range. Offered frame sizes are 43, 48 and 53 cm.

The concept’s major principles are 'comfort, security, information, safety, ease of use, cleanliness and maintenance'. The 2009 range has been extended with three models: 7.1 EQ, 7.20 and 7.21. The 7.1 EQ mobility model (pictured) is equipped with STAND NO. B1-301 fenders, carrier etc.

REELIGHT SL120 BIKE LIGHTS STAND NO. A7-506 The latest version of the patented The updated SL120 flashes at battery-free and magnet-powered a frequency of 200 flashes per minute - and when bike lights from Reelight flashes at you pedal harder the frequency increases. The a high frequency and continues for lights are fixed mounted on the hubs of the wheel, two minutes at stopovers thanks to a while magnets are mounted on the spokes. When built-in capacitor. the wheels spin the lights come on!

STAND NO. A7-506

~ESD2 Mag FINAL.indd 33 15.09.2008 19:53:32 Uhr Product Guide

SIGMA BOX 9.0

Both on the bike and on the PC, the SIGMA ROX 9.0 answers just about all the questions you could imagine.

STAND NO. A5-200

Besides measuring altitude, inclination and temperature, the newly developed For all those who can do without graphic evaluation of trip data digitally encoded 3-channel wireless STS (Sgma Transmission System) on their PC, Sigma Sport offers the ROX 8.0. Apart from the log makes it possible to use several sensors, such as pulse measurement, speed function, it has exactly the same functions as its big brother the ROX and cadence transmitter, at the same time. Using the docking station and 9.0. Analysing the individual memories and total values on the PC, DataCenter 1.0 software included in delivery, trip data can then be clearly however, is only possible with the optionally available SIGMA docking displayed in graphic form and evaluated in detail on the PC. station and software.

STAND NO. SPECIALIZED MET ULTIMALITE HELMET A3-205 S-WORKS ROUBAIX Thanks to MET’s UltimaLite fiber composite, the high end road bike helmet Stradivarius 199 was the first PRO Team helmet in the world to weigh less than 200 grams.

The ultra resistant UltimateLite Fiber allows for the reduction of material used in helmet production. The result is a much lighter product delivering greater comfort and safety for ultimate performance. For 2009, MET presents a new UltimaLite version of the Stradivarius at an attractive retail STAND NO. A4-403 price of 150 Euro, with an optional GEL02 kit being available.

MTB CYCLETECH “DAS LUXUSTOOL”

With “Das Luxustool” (The Luxury Tool) Switzerland's MTB Cycletech Completely redesigned for 2009 using presents a creative mix between a road racer and a mountain bike. trickle-down technology from the Tarmac SL2, Specialized’s Roubaix uses “more muscle Designed by Swiss MTB pioneer Butch Gaudy, at the bottom of the (carbon) frame and the super-light weight and elegant mono-stay complete compliance at the top to deliver the frame sits on 26" wheels with skinny tires, perfect combination of speed and compliance shifts with Shimano’s Dura Ace and stops with for endurance riders and racers”. Sram’s XC-pro-racing disc-brakes.

Highlights are a custom-engineered tapered head This high-end bike has a tube, customized seatstays (with a specific carbon rather hefty price tag but STAND NO. not much weight - just lay-up and seatpost mold for each frame size) and A2-308 an oversized bottom brake junction. The picture 9.7kg (M size, no pedals). shows the S-Works Roubaix SL2 (Team Red).

~ESD2 Mag FINAL.indd 34 15.09.2008 19:53:50 Uhr Product Guide

STAND NO. GIANT TCR ADVANCED SL TEAM BIKE FULLSPEEDAHEAD EUROPE B3-206 K-FORCE CRANKSETS The TCR Advanced SL Team is Giant’s lightest, stiffest, fastest road racer ever. Hand crafted, engineered precision creates the FSA has designed a complete range of new benchmark for pedaling stiffness and efficiency. cranksets for BB-30.

From its sleek integrated seatpost to the The K-Force Light is massive MegaDrive rectangular down-tube the flagship model, and oversize toptube, this is pure Advanced available in both SL-grade composite performance. Full Road and MTB Shimano Dura-Ace 7900 component group, versions (still with Shimano PRO handlebar and stem, feather- ceramic bearings weight Shimano Carbon Dura-Ace wheelset. and Hollow Carbon construction), but the BB30 range will be a complete range with various models

GORE BIKEWEAR SONIC BIB SHORTS STAND NO. in aluminium and A4-306 carbon, for both With its new Sonic Bib Shorts, Road and MTB use. part of its high-end Xenon collection, Gore presents the The padding is so thin it can hardly next generation of seat inserts. be felt at all. At the same time it Also new for 2009 is the 702g offers – thanks to its state-of-the- K-Force Light MegaExo MTB, a 3rd Gore Bikewear and Cy Tech, the art gel foam positioned at various Generation Carbon crankset with Italian specialists in cycling comfort, critical pressure points in varying Hollow arm design, Monocoque spent three years developing the densities and thicknesses - crankarm/spider construction padding for the new bib shorts. The maximum saddle comfort. and integrated MegaExo BB. aim was to develop a product that The new gel foam inserts would meet the demands of elite have an open cell structure cyclists, where performance counts with 35 million micro-cells STAND NO. A3-303 most. per cubic metre.

~ESD2 Mag FINAL.indd 35 15.09.2008 19:54:07 Uhr Product Guide

SUGOI RS BIB SHORT STAND NO. A4-603 Brand new in Sugoi´s 2009 range are the Equipment and Culture categories. The Equipment highlight is Sugoi´s RS Series that combines proprietary innovative fabric and chamois technologies, with advanced fit and detailing for true pro-level performance.

Brand new Gobi fabric and FinoStretch jerseys, award- winning shorts and outstanding accessories make up the dynamic RS package. RRP for the Sugoi RS Bib Short is 139.90 Euro/ 87.50 GBP.

FIXIE INC. FLIP-FLOP HUB STAND NO. KETTLER LAYANA COMFORT WOMEN'S A6-213 Lifestyle and functionality are the key The innovative brand from Karlsruhe in words for Kettler Fahrrad’s Layana Germany distinguishes itself from the masses range of bikes for women. with fresh novelties in the area of steel and singlespeed. FIXIE Inc. is presenting its new Debuting last year with fresh female-oriented flipflop-hub, which allows mounting cogs on designs and its own accessory range (bags, a spline without special tools and provides an baskets etc.), the Layana collection has been adjustable chainline for both sides. overhauled and expanded for 2009.

Via disc adapters for centerlock or IS2000, it is also With features such as Kettler’s KBS possible to use the hub for disc braked singlespeed brake system, Kettcom suspension bikes. In 2009, Peacemaker, fork, relaxed Toulouse-form handlebar, BlackJack and the PureBlood ergonomic grips, basket and light singlespeed cyclocross bike will STAND NO. Conti tires, the Layana Comfort offers A2-301 be introduced with this new hub. 'business class' comfort.

POLISPORT HAIBIKE 'S SCREAM RX BIKE BILBY JR. FRONT The Hai Scream RX is hitting 2009 with a new design BABY SEAT and a new 4-link frame.

Features full Shimano SLX, a Rock Shox Recon SL air STAND NO. A5-107 suspended fork, a Suntour Epicon air dampener, as well as the new Magura Julie disc brakes. The new 4-link frame is extremely propulsion-efficient and offers its rider ultimate This new front baby seat is the comfort as well as traction at all times. Suggested retail: perfect solution for carrying your child, €1,299 with all the protection required for a pleasant and safe ride. STAND NO. B1-407 It features a three point safety harness, foot protection and retention and also an optional handlebar. The adjustable safety foot rest and the washable cushion provide you and your child with all the comfort you require. Complies with the strict standard EN 14344.

~ESD2 Mag FINAL.indd 36 15.09.2008 19:54:33 Uhr Product Guide

HERCULES 'EXELL LIGHT' BIKE STAND NO. SCHWALBE FAT ALBERT TIRE A6-202 The 'Exell Light' is the premium example from Fat Albert has been completely redesigned the new Trekking-Light-Line 2009. for 2009, making the tires noticeably grippier, much truer while cornering, quieter on hard Equipped with full Shimano Deore XT features, as well as surfaces and easier to ride at altitude. the Shimano hub dynamo with halogen headlight and standing One of the first large volume, low weight tires, rear light. Weighing in at only Fat Albert now has a robust snake skin for 12.4 kg, it provides pure riding protection from sharp rocks that otherwise pleasure, due to its lightweight quickly tear apart the side walls of lightweight Alu-AERO-fork. For only €1149 and fast racing tires. Fat Albert Front and Rear are available from specialist dealers in sizes 2.25 and STAND NO. the Exell Light is available in A5-300 three frame geometries and four 2.40 inch from 2009. frame sizes.

SEALSKINZ LADIES' ALL KIND SHOCK WEATHER CYCLE GLOVE KS CLIMBMAX CX 9.0 Using breathable membrane technology The KS Climbmax CX 9.0 offers the lightest and lightweight construction these gloves possible suspension platform: the main offer superb fit for all weather use. spring is air and is infinitely adjustable.

They include pressure point padding on the palm and silicon print This new shock features tool- on the fingers for grip. Lightweight construction, less adjustment of rebound, STAND NO. ideal for all weather use, these gloves are 100% A6-214 compression, lockout and waterproof, breathable and windproof. Available STAND NO. bottom-out resistance. A4-601 in three colours.

~ESD2 Mag FINAL.indd 37 15.09.2008 19:54:44 Uhr News

Truvativ founder’s new baby built with hard work ORGANIZE YOURSELF!

ALI CITY, TAIWAN – "This company was set up by hard work and not T by money", stated Lezyne company founder Micki Kozuschek at this year’s Taipei Cycle Show. The former Maxcycles- and Truvativ- founder is back. Together with some old Truvativ comrades from those days he even built a new factory in Tali City near Taichung. The new CNC products you’ll Always full power: Former Maxcycles- and Truvativ- and now see at Eurobike are made here. Lezyne-founder Micki Kozuschek. (Photo: Jo Beckendorff)

Lezyne's shareholders are Micki Wang and Kozuschek are most proud of a Kozuschek, Dillon Clapp, Lenny Wang and new manufacturing database called “Enterprise Gary Peng. While Kozuschek and Clapp Resource Planning” – ERP in short. concentrate on design and marketing out of California Lenny Wang works at the new All in all the Lezyne team invested about half a factory. million US$ into the new factory in Tali: “That's isn’t much for a facility like this”. Leyzne rented a new facility in Tali City in Nevertheless due to the Truvativ sale to Sram November 2007. First assembling started there seems to be some financial potential in December. This fall the first CNC milling behind Lezyne. and laser machinery will follow. But as Kozuschek states: "This company was “About 80 percent of our product range is set up by hard work and not by money!" The produced by CNC-machines”, says Wang. “German-American” has a clear target: “In All metal parts for Lezyne will then be six to ten years we want to reach yearly sales produced in-house and made in Taiwan. between US$50 and US$100 million with Lezyne”. Mini-tool assembling at the new Lezyne factory in Tali City. (Photo: Jo Beckendorff) Otherwise, says Kozuschek, we shouldn’t have “I like working with the Taiwanese. They started at all. know how it works,” says Kozuschek, Looking back Kozuschek says: “At 41 I was backed by his experiences with Truvativ. definitely too young to retire after selling Truvativ to - Jo Beckendorff STAND NO. Sub-constructors in China produce bags B4-304 Sram. I missed the buzz that comes from product such as panniers and backpacks. design. It was time to call my old buddy Dillon Clapp. We talked about possible takeovers. Then Under the leadership of Lezyne GM Lenny Wang the new Lezyne it was my wife Susan who said 'Micki, you have factory in Tali City was started from scratch. The latest CNC milling and to start again with something on your own from laser machinery is planned to be scratch’.” installed this fall. (Photo: Jo Beckendorff)

The native German and his former Taiwanese colleagues Gary Peng and Lenny Wang were clear.

“We wanted to do the production by ourselves because otherwise margins would be too small. Moreover we wanted a philosophy behind the project like we had at Truvativ. Our Truvativ energy was focused on this new project and with very high design goals.”

Micki’s new Lezyne brand concentrates on finely designed bicycle accessories such as mini-tools, mini-pumps, repairing kits, drinking systems and backpacks. The company slogan: “Organize yourself”.

~ESD2 Mag FINAL.indd 38 15.09.2008 19:55:01 Uhr Demo Day News

GIANT UNVEILS LIGHTWEIGHT FOLDING TRIKE PACKS FULL COMPOSITE HARDTAIL MOUNTAIN BIKE SUSPENSION INTO SMALL PACKAGE

uropean consumers are still enamored with igh-end recumbent maker HP Velotechnik debuted E hardtail mountain bikes according to Andrew H the market’s first fully suspended, folding three- Juskaitis, Giant’s global product marketing manager. wheeled recumbent yesterday at Demo Day. That’s why Giant emphasized its new XTC Advanced SL composite hardtail yesterday at Demo Day.

lightest composite mountain bike frameset Giant has ever made. “It is very light,” STAND NO. Juskaitis said. “Not the B3-206 lightest, but stiff. The bottom bracket stiffness is preserved, which is very important for effi- ciency.” Giant also is showing at Booth XX its cross-country Anthem X series, which offers four inches of travel, and its redesigned Reign series with six inches of travel and a slacker head tube angle. The Reign series (Photo: Jo Beckendorff) incorporates Fox’s new 15QR front-axle system. Both bikes “For the best road-holding After removing the wheels, the feature Giant’s Maestro rear characteristics and superb Scorpion coils up into an even Giant’s Andrew Juskaitis displays the XTC Advanced SL suspension technology. composite hardtail. (Photo: Megan Tompkins) traveling comfort, our develop- tighter package. HP Velotechnik “Our key advantage is our ment engineers have taken offers a 10-year warranty on the suspension system,” Juskaitis modern chassis technology from frame. With a weight starting at Giant unveiled three 2009 mountain said. He added, however, automobile technology and intro- 17.9 kg—amazingly light for a full bikes here: the Anthem X series, the that rear suspension is a less duced it into the bicycle world,” suspension trike—the Scorpion XTC Advanced SL and the Reign important selling point in the said Paul Hollants, general fs performs well even in the series. Juskaitis said the highlight for German-speaking market manager of HP Velotechnik. mountains.And riders who want to the European market is the new XTC than in other markets.“Our summon a tail wind on command Advanced SL hardtail: “It is essential suspension sales in Germany The Scorpion fs is manu- can order a pedelec version of the in Europe to have a very competitive are nowhere near that in the factured at the company’s Scorpion fs. It comes hardtail,” Juskaitis said. “They’re crazy States,” Juskaitis said. headquarters near Frankfurt. with an auxiliary 250- about hardtails here—they never let go For transport, the Scorpion fs watt electric motor. of it.” The XTC Advanced SL frame - MT can be folded in 60 seconds to STAND NO. weighs 1,000 grams, making it the FW-300 84 cm by 66 cm by 102 cm. - JB

A-Z LIST OF ADVERTISERS Advertising Index

------3T 16 KTM Bike Industries 09 ------American Bicycle Group 36 Lagear Ent. Co. Ltd. 39 ------Ashima 31 Lepper 25 ------Biketec AG 05 Meditterranean United Industries 20 ------BONT / RAPS Schaatsen & Skeelers 08 MET Helmets 07 ------BMD 15,17,22 Ming Cycle Ind. Co. Ltd. 08 ------China Cycle / Shanghai Protanium 37 International Exhibition Co. 21 ------Raleigh International Ltd. FRONT COVER Chien King 34 ------Schwalbe / Ralf Bohle GmbH 35 Chitech Industries (Europe) Ltd. 10 ------Sigma Germany 27 Dahon California Inc. 03 ------Stevens Bikes 40 Dremefa 21 ------Super Bike Tool 26 Full Spead Ahead srl 33 ------TAITRA 02 Gatorbrake 12 ------Topeak / Jango 27 Giant Bicycles 19 ------Weldtite 05 Haibike 14 ------Windose 32 Helkama Velox 13 ------WL Gore & Associates GmbH 04 Kind Shock Hi-Tech / ------Yen Yue Industries Co., Ltd. 38 X-Fusion Shox 30 ------KMC Chain Industrial Co. Ltd. 11 ------

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