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Show Daily 08 Show Day One 6 SHOW DAILY 08 MESSE FRIEDRICHSHAFEN, SEPTEMBER 4 SHOW DAY 1 Storck debuts component group A-Team’s A-Plus Ride 05 ‘Storck By Token’ to appear on flagship model Titans of Taiwan industry circle island 18 German bike sales creep higher U.S. market faces uncertainties 06 Sales eke out one percent gain Bike sales flat despite high gas prices 26 Hide what you ride Product Extravaganza! 08 Protanium’s batteries The latest and greatest 32-37 are out of sight A Giant gets bigger 15 World’s biggest bike maker posts record half partner: marketing marketing Kavanagh Beckendorff by: published published Demo Sun shines on ... Day Lezyne designs its future Toolmaker opens new Taiwan factory 38 ~ESD2 Mag FINAL.indd 1 15.09.2008 20:14:21 Uhr ~ESD2 Mag FINAL.indd 2 15.09.2008 19:49:31 Uhr Demo Day News Sun Shines on Eurobike Demo Day NEW VENUE DRAWS DEALER CROWDS tefan Reisinger was all smiles at S the entrance to Eurobike’s Demo Day yesterday morning. Reisinger, Eurobike’s project manager, was pleased with the warm and sunny weather and the strong turnout of dealers who showed up to test-ride bikes. Jan-Willem van Schaik Beckendorff Bike Europe Megan Tompkins Kavanagh Bicycle Retailer & Industry News PROJECT MANAGERS GRAPHIC DESIGN Jo Beckendorff Markus Ziermann Email: [email protected] Reisinger said around 100 him that the company could “You could ride a road bike Email: [email protected] companies exhibited at expand its demo booth for on 80 percent of them; a Tom Kavanagh MARKETING PARTNER / Eurobike’s second annual next year. cyclocross bike on 100 percent Email: [email protected] ADVERTISING SALES demo day, held at a new of them,” Juskaitis said. EDITOR Bike Europe location in Argenbühl, “Marin is a small player in “You can’t get a perspective of Tom Kavanagh Germany. The demo site was Germany. Our demo fleet is on how our suspension performs,” about 40 minutes from the the smaller side. With the good he added. “We’re trying to SHOW REPORTS Messe, nestled amidst corn venue and the good weather, showcase our suspension and Jo Beckendorff MESSE FN LIAISON fields and apple orchards— we see it needs to be more you can’t distinguish between not to mention happy grazing significant,” Glazer said. ours and our competitors’.” Michael Bollschweiler Frank Gauss RadMarkt cows and occasional wafts Peter Hummel PRINTED BY of manure. The location featured two Although attendance figures Tom Kavanagh Druckhaus Müller road routes and three weren’t available at press www.druckhaus-mueller.de Exhibitors liked the flat off-road routes of varying time, dealer traffic appeared Doug McClellan exhibition area, which was difficulty. However, some steady throughout the Bicycle Retailer International SUPPORTED BY laid out on a football pitch attendees felt the mountain day. Exhibitors said most Jack Oortwijn Messe Friedrichshafen next to a school. And most bike trails were not chal- attendees were German- Bike Europe www.messe-fn.de seemed happy with the lenging enough to put demo speaking dealers. Kishu Sakamoto Cycle Press venue and the weather. bikes through their paces. Marc Sani Marin Bikes returned with “The venue here is great; the “It seems to be primarily a Bicycle Retailer & Industry News a small presence for the trails are not,” said Andrew German dealer show,” Glazer second year to the Demo Juskaitis, Giant’s global said of the Demo Day. Day. Steve Glazer, sales product marketing manager. “The inside location is super and marketing manager for Juskaitis said most of the international, [but] outside is ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED Marin, said the experience off-road trails were gravel very local.” WITHOUT SPECIFIC WRITTEN PERMISSION FROM THE PUBLISHER. NEITHER THE this year - the first with paths with little technical PUBLISHERS NOR WRITERS CAN BE HELD RESPONSIBLE FOR DAMAGE OF ANY KIND THAT MAY ARISE AS A RESULT OF THE CONTENT HEREIN. decent weather - convinced terrain. - MT ~ESD2 Mag FINAL.indd 3 15.09.2008 19:49:34 Uhr Event Guide 7.15am Early Bird Ride 2008 ALL-DAY EVENTS Canyon Cycles Special Guests MEDIA-ONLY EVENTS 75-minute pre-show cycle: showers, Freeride and dirt bike stars Tibor towels and breakfast provided at the E-bikes Zeppelin Hall: the new Simai & Rob J, MTB-Academy 11.00am X-Technology R&D fair afterwards. To check availability home base for e-bikes. Zeppelin founder Stefan Herrmann. B4-412 Swiss Press Conference Conf. for tomorrow call organizer Gunnar Hall Centre, Room Liechtenstein Special Guest at Platzangst Fehlau. Tel. +49 (0)171 4155331. Eurobike Award 2008 Winners Progressive Freeride 12.00am Iko-Corratec Press Entrance East Team biker from Europe’s leading competition Bobby Root (USA) will be at the Conference B1-300 in conjunction with IF Design for all stand. A2-105 11.00am Autograph Hour with 1.00pm Specialized 2009 Jan Ullrich (Tour de France cycling products. Foyer West Sugoi Custom Apparel Product Range Launch A3-205 Winner) At TERRA-S Automotive Eurobike Vision Recumbent Bring your design on a memory System. A7 501 1.00pm FSA 2009 Product bikes, trikes, folding bikes, stick and Sugoi will adapt it on a Range Launch Presentation of in innovations. Foyer / Entrance jersey, short, or any other accessory. 11.00am Serotta Presentation particular the new BB30 cranksets West A4-603 "Bike Ergonomics" range. Ivan Basso will attend. Daily Fitting Demonstrations Entrance West, Österreich Room with company founder Ben Serotta NOTE: THIS IS NOT AN EXHAUSTIVE LIST AND SOME EVENTS HELD EXCLUSIVELY IN GERMAN ARE NOT INCLUDED. and SICI USA Director Paraic McGlynn in attendance. A2 407 11.30am Digital Picture Show "Bike Nomads on Worldwide Roads" Eighteen countries, 35,000 km, one child. Swiss cyclists Rebekka Brändl and Florian Fisch on their adventures (in German). A5 310 11.30am Eurobike Fashion Show Presentation of current bike fashion. HALL A4 12noon Autograph Hour with Jens Heppner (Ex-Profi Team Telecom) At the Bioracer stand. B2 404 2.00pm Signing session with Sam Pilgrim, Lance McDermott and Pat Campbell-Jenner At the ISON Distribution stand. B3 507 2.30pm Eurobike Fashion Show Presentation of current bike fashion. HALL A4 2.30pm Signing session with Rafa Alvarez (4X World Champion) At the Specialized stand. A3-205 3.00pm Digital Picture Show "Bike Nomads on Worldwide Roads" See 11.30am. A5 310 3.00pm Autographs & Tips by Ryan Leech (Canadian Trials- star) At Norco / Fritz Wittich GmbH. B4 503 3.00pm Serotta Presentation "Bike Ergonomics" See 11.00am. A2 407 3.30pm Trond Hansen & Benny Korthaus at Specialized World- class dirtbikers at Specialized's stand. A3-205 4.00pm Signing session and interview with Sabine Spitz (2008 Olympic Gold Medal Winner) At the Ghost Bikes stand. B1-400 4.30pm Eurobike Fashion Show Presentation of current bike fashion. HALL A4 6.30pm Eurobike Award 2008 Award ceremony to reward outstanding innovation. Europe's leading competitition in conjunc- tion with IF Design for all cycling products. HALL A4 4 ~ESD2 Mag FINAL.indd 4 15.09.2008 19:49:39 Uhr Demo Day News NEW ‘STORCK BY TOKEN’ STAND NO. COMPONENT GROUP A3-100 erman lightweight specialist G Storck arrived at Demo Day with its first bicycle shifting components. According to marketing manager Markus Liebe the shifting components, branded ‘Stock by Token’ are “the MR. SCHMIDTY lightest shifting component group in the market, due to our own Powerarms ruvativ’s HammerSchmidt, a crankset.” T revolutionary new front trans- mission, celebrated its market The group weighs a featherlight 1,755 grams. They were mounted on Storck’s Token introduced its first complete shifting debut at yesterday’s Demo Day, group at this year’s Taipei Cycle Show. introduced by “Mr. Schmidty”. new “Fenomalist” that succeeds the current Scenario CD 0.0 model. Shifting levers as well as front and rear derailleurs are made by fellow Taiwan The HammerSchmidt transmission The Fenomalist’s carbon frame weighs company Microshift, with brakes and works without the traditional front “less than 1,000 grams” and will be modifications made by Token. derailleur and has only one chainring offered as a frame kit together with – but it delivers the gear ratio of two Storck’s Stiletto Aero fork at a sales According to Storck “this is our first step chainrings. The transmission hides a price around 2,600 Euro. into the component market. We will definitely planetary gear system providing two continue in this direction”. The shifting different ratios: 1:1 and 1:1.6. Following its venture into high-end components at Demo Day are seen as bicycle parts labeled ‘Storck by “a basis for further development.” They are STAND NO. presented in Storck’s classic blue color. - JB A3-101 Syntace’, the German bike maker is now working with Taiwanese firm Token. - JB ~ESD2 Mag FINAL.indd 5 15.09.2008 19:49:48 Uhr From left: Messe FN CEO Klaus Wellmann, Derby Cycle CEO Mathias Seidler, ZGA Chairman Christoph Goebel and Bike Industry Consultant Andreas Lübeck. (Photo: Messe FN) Eurobike Industry Meeting GERMAN BICYCLE SALES UP SLIGHTLY IN 2008 UROBIKE - An increasing number of Germans are using bikes to ride POPULAR TYPES OF BICYCLES to work and have fun during their leisure time, according to figuures E Trekking bikes are doing par- released at the Eurobike Industry Meeting yesterday morning. Industry experts ticularly well, making up 32% of all said high fuel prices and greater environmental awareness are helping to sales, followed by city bikes and boost growth in bicycle sales. Industry associations anticipate a slight increase mountain bikes. during the current 2008 season, and over the medium term additional growth Electric bikes are quickly gaining is expected for bicycles, components and accessories.
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