Monday 31St August 2015 Leicester City Centre
UNIQUE. CREATIVE. DIVERSE. BANK HOLIDAY MONDAY 31ST AUGUST 2015 LEICESTER CITY CENTRE Sponsorship & Marketing Opportunities LEICESTER IS THE MOST CULTURALLY DIVERSE CITY IN THE UK The Event Leicester is the most culturally diverse city in the UK The Leicester Belgrave Mela festival began over 30 years ago and is one of the most popular and established free community events in England, attended by tens of thousands of people. Described as a glittering mix of live music, dance, arts, culture, fashion and food, the unique outdoor spectacular South Asian arts & Indian cultural festival is the longest running of its kind. Audience Profile & Reach Did you know... • The festival has an audience reach of over 100,000 • The Leicester Belgrave Mela is famous for being the • 86% of visitors in 2013 were from the South Asian first event of its kind in the UK community • 55% of Leicester’s population are from ethnic groups, • Over 80% attended the event with their family / children more than any other city • A special thirty minute programme about the Leicester • Leicester has the most diverse mix of communities Belgrave Mela was broadcast to over a million homes - including Gujarati, Sikh, Pakistani, Sri Lankan in the UK and Bangladeshi Entertainment Stages Live Performances & Celebrities The Leicester Mela is proud to have hosted LIVE MUSIC, exclusive appearances and performances from international artists including Bollywood singer DANCE AND Sonu Nigam, Star Plus serial actors from India, ENTERTAINMENT TV and West End star Preeya Kalidas, hit singers H Dhami, JK, Mumzy Stranger, San2, Sarika Gill, Jaz Dhami, Navin Kundra, 3Mix and Reenie, MOBO award winner Raghav, brangra princess Mona Singh, DJs the Panjabi Hit Squad & the Kray Twins, Team PBN and many more.
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