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Monday 31St August 2015 Leicester City Centre UNIQUE. CREATIVE. DIVERSE. BANK HOLIDAY MONDAY 31ST AUGUST 2015 LEICESTER CITY CENTRE Sponsorship & Marketing Opportunities LEICESTER IS THE MOST CULTURALLY DIVERSE CITY IN THE UK The Event Leicester is the most culturally diverse city in the UK The Leicester Belgrave Mela festival began over 30 years ago and is one of the most popular and established free community events in England, attended by tens of thousands of people. Described as a glittering mix of live music, dance, arts, culture, fashion and food, the unique outdoor spectacular South Asian arts & Indian cultural festival is the longest running of its kind. Audience Profile & Reach Did you know... • The festival has an audience reach of over 100,000 • The Leicester Belgrave Mela is famous for being the • 86% of visitors in 2013 were from the South Asian first event of its kind in the UK community • 55% of Leicester’s population are from ethnic groups, • Over 80% attended the event with their family / children more than any other city • A special thirty minute programme about the Leicester • Leicester has the most diverse mix of communities Belgrave Mela was broadcast to over a million homes - including Gujarati, Sikh, Pakistani, Sri Lankan in the UK and Bangladeshi Entertainment Stages Live Performances & Celebrities The Leicester Mela is proud to have hosted LIVE MUSIC, exclusive appearances and performances from international artists including Bollywood singer DANCE AND Sonu Nigam, Star Plus serial actors from India, ENTERTAINMENT TV and West End star Preeya Kalidas, hit singers H Dhami, JK, Mumzy Stranger, San2, Sarika Gill, Jaz Dhami, Navin Kundra, 3Mix and Reenie, MOBO award winner Raghav, brangra princess Mona Singh, DJs the Panjabi Hit Squad & the Kray Twins, Team PBN and many more. Shopping Bazaar Experience the flavours, sounds, smells, colours and chaos of an authentic Indian Bazaar in Europe’s biggest under cover market. This shopper’s paradise features fashion, jewellery, arts and information, plus a huge variety of THE UK’S delicious delicacies from across the subcontinent in BIGGEST INDIAN our famous Indian Food Court. SHOPPING BAZAAR Jalsa Art Zones We are proud to offer a whole host of FREE participatory arts activities for children of all ages. Ranging from Rangoli art and henna, to block printing and puppet making, the Leicester Mela Art Zones attract hundreds of families every year. Fun Fair It just wouldn’t be the Mela without all the fun of the fair! Join Billy Bates & Sons for action packed rides for kids of all ages. By the community, for the community The event is the biggest community Mela in the country. Last year, over 1000 participants from community, voluntary, arts and youth groups, as well as schools and members of the general public had the opportunity to perform or take part at the festival. Celebrate with us! Why get involved? • A unique opportunity to access and promote your products, services and branding to the ethnic sector, mainstream audiences and niche markets like never before • Work in partnership with an internationally recognised festival • Supporting and providing a platform for the community • The opportunity to talk face to face with your target audience • UK and worldwide television coverage on Star Plus Testimonials Sandicliffe Ford: “The event helps us get out into the community Star Plus: ‘a landmark in the UK Asian event calendar… to promote our products and services. Having our branding on which allows us to promote our channels to huge the main stage, website and flyers means Sandicliffe Ford is now crowds and diverse communities like no other.’ synonymous with the event and recognised for supporting the community.” - Nik Gokani O2: At the 2013 Leicester Mela festival, engaged with more of their target customers than at any other Mela Tilda: “Each year the festival provides us with the ideal festival, resulting in the company giving out more of opportunity to promote and market our new and existing their international SIM cards than at any other products to traditional Asian and mainstream audiences.” summer event. - Nainesh Vadera Exclusive Media Partners The Leicester Mela is the ONLY festival of its kind to Last year’s festival was also featured by a huge number have ALL of these Media partnerships: of mainstream and ethnic media outlets including: • Star Plus – Officially the UK’s number one Asian • Television: BBC and ITV television station. They film and broadcast a special show • Radio: BBC Radio Leicester, Demon FM, Takeover about the festival to millions of viewers worldwide, featuring Radio and Radio 2Funky high profile celebrities and interviews with our sponsors • Press: Times of India, The Sunday Times, Leicester • BBC Asian Network – The UK’s biggest Asian Radio station Mercury, Pukaar News Magazine, The Link who provide a huge amount of publicity and promote the • Online: BizAsia.co.uk, Pukaar News, BBC Online, festival continuously on air and online This is Leicestershire • Sabras Radio – The most popular Asian Radio station in the Midlands advertises the festival to thousands of listeners in Leicester and beyond Get Social! Leicester Mela has thousands of followers on Facebook, Twitter and other social media, as well as one of the most popular Mela websites in the UK. Title Sponsorship 2 Exclusive Title Sponsorships Available • Title sponsorship of the Leicester Belgrave Mela • Acknowledged by stage presenters as Title Sponsors event means your company / organisation is presenting of the event and guide public to your exhibition / the event – ‘ Your Company’ presents The Leicester promotional stand throughout the day Belgrave Mela • NEW! Exclusive Artist Interaction – opportunity for • Exclusive Stage Sponsorship – Prime location branding artists and celebrities to take part in exclusive on the main stage is reserved exclusively for our backstage meet and greet with competition winners / festival’s Title Sponsors fans / specially invited guests from your promotion • Worldwide television coverage and an interview on Star TV • Sponsorship package can be individually customised to meet the needs of your organisation • Exhibition / promotional stand in prime locations to demonstrate product / services • Featured on all commercial radio campaigns (including Sabras Radio) • Prime location full page, colour advert in the official event brochure • Company logo / advert and click through on the official Leicester Mela website • Company logo / acknowledgement as title sponsor on all print promotional material, including posters and flyers Associate Sponsorship Sponsors • Associate sponsorship of the Leicester Belgrave Mela event means your company / organisation is synonymous with the event - e.g. The Leicester Belgrave Mela in association with ‘your company’ • Banners / pop-ups on Entertainment Stage – the main focal point of the event • Worldwide television coverage on Star TV. • Exhibition / promotional stand in prime locations to demonstrate product and services • Sponsor will be credited on all commercial radio campaigns (including Sabras Radio) • Full page, full colour advert in the official event brochure • Company logo / advert and click through on the official Leicester Mela website • Company logo / acknowledgement on all print promotional material, including posters and flyers • Acknowledged by stage presenters as Associate Sponsors of the event throughout the day Marketing & Promotion Marketing Package • Your company / organisation will be credited as a partner of the event • Exhibition / promotional stand to demonstrate product / services in the Mela Bazaar • Acknowledged by Stage Presenters as sponsors of the event • Banners / pop-ups located at the event • Credited on all commercial radio campaigns (including Sabras Radio) • Advert / logo in event brochure • Company logo / advert and click through on the official Leicester Mela website Event Brochure Advert • Company logo on all print promotional material Over 10,000 full colour souvenir programmes will be produced to commemorate this year’s Exhibition / Promotion Stand event. These free event brochures will be distributed to the public on the day of the • Prominent exhibition promotional stand to demonstrate festival and door to door across the city in the product / services weeks leading up to it. • A variety of sizes / locations available CELEBRATE WITH US! To book or for more information about getting involved contact: E: [email protected] T: 0116 2221905 W: www.leicester-mela.co.uk leicestermela @leicestermela .
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