How We're Doing
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How we’re doing Financial summary Our total revenue in 2008 surpassed that of all our competitors, regaining the No.1 worldwide position for the third time. 2008 2007 Change % Billings1 £36,929m £31,666m +16.6 Revenue £7,477m £6,186m +20.9 Headline EBITDA2 £1,291m £1,072m +20.4 Headline operating profit2 £1,072m £887m +20.9 Reported operating profit £876m £805m +8.9 Headline PBIT2 £1,118m £928m +20.5 Headline PBIT margin 15.0% 15.0% – Headline PBT2 £968m £817m +18.5 Reported PBT £747m £719m +3.8 Headline diluted earnings per share2,4 55.5p 45.8p +21.2 Headline diluted earnings per ADR2,3,4 $5.14 $4.58 +12.2 Ordinary dividend per share 15.47p 13.45p +15.0 Ordinary dividend per ADR3 $1.43 $1.35 +5.9 Net debt at year-end £3,068m £1,286m +138.6 Average net debt5 £2,206m £1,458m +51.3 Ordinary share price at year-end 402.5p 6 47.0 p - 37.8 ADR price at year-end $29.59 $64.29 -54.0 Market capitalisation at year-end £5,053m £7,70 9 m - 3 4.5 At 8 April 2009 Ordinary share price 419.0p ADR price $30.86 Market capitalisation £5,260m The financial statements have been prepared under IFRS (International Financial Reporting Standards, incorporating International Accounting Standards). 1 Billings is defined on page 176. 2 The calculation of ‘headline’ measurements of performance (including headline EBITDA, headline operating profit, headline PBIT, headline PBT and headline earnings) is shown in note 31 of the financial statements. 3 One American Depositary Receipt represents five ordinary shares.T hese figures have been translated for convenience purposes only using the income statement exchange rates shown on page 146. This conversion should not be construed as a representation that the pound sterling amounts actually represent, or could be converted into, US dollars at the rates indicated. 4 Earnings per share is calculated in note 9 of the financial statements. 5 Average net debt is defined on page 176. WPP ANNUAL REPORT 2008 15 How we’re doing Financial summary Revenue £m Headline EBITDA1 £m 4,300 5,374 5,908 6,186 7,477 664 877 1,002 1,072 1,291 04 05 06 07 08 04 05 06 07 08 Reported revenue growth of almost 21% reflected organic Headline EBITDA (headline earnings before interest, growth, the strength of the euro and US dollar against taxation, depreciation and amortisation) rose over 20% sterling, as well as the impact of TNS. On a constant to £1.3 billion ($2.3 billion). currency basis, revenues were up 9.0%. Headline PBIT1 £m Headline diluted earnings per share1 p Headline PBIT1 margin % 20 560 755 859 928 1,118 Dividends per share p 20 27.9 35.2 41.2 45.8 55.5 16 16 12 12 8 8 4 4 0 0 04 05 06 07 08 04 05 06 07 08 Headline PBIT margin was flat at 15.0%, including TNS. Diluted headline earnings per share were up over 21% to Headline PBIT was up over 20% to £1,118 million, crossing 55.5p. Dividends rose 15% to 15.47p. £1 billion for the first time. After-tax return on average capital employed2 % Relative TSR Rebased to 31 December 20033 Weighted average cost 10 8.5 9.1 10.4 10.6 11.2 WPP 200 of capital (WACC) 8 FTSE 100 150 6 Omnicom Interpublic 100 4 Publicis 2 50 0 0 04 05 06 07 08 31.12.03 31.12.04 31.12.05 31.12.06 31.12.07 31.12.08 After-tax return on average capital employed increased to Despite under-performing the FTSE 100 index, WPP did well 11.2%, with the weighted average cost of capital falling against its two US-based competitors. to 7.3%. 1 The calculation of ‘headline’ measurements of performance (including headline EBITDA, headline PBIT and headline earnings) is shown in note 31 of the financial statements. 2 Calculated gross of goodwill and using profit after taxation before goodwill impairment and other goodwill write-downs, gains/losses arising from the revaluation of financial instruments, amortisation and impairment of acquired intangible assets, share of exceptional losses/gains of associates, costs incurred in 2008 in changing the corporate structure of the Group and investment gains/losses and write-downs, and adjusted to reflect taxes and net finance costs paid. 3 Measured on a common currency basis. 16 WPP ANNUAL REPORT 2008 How we’re doing Financial summary Average net debt4 £m and interest cover multiples Debt maturity5 £m Net interest3 cover 10 1,083 1,212 1,214 1,458 2,206 386 850 57553200 446 479 718 400 200 on headline PBIT2 8 6 4 2 0 0807060504 18171615141312111009 Net debt averaged £2.2 billion in 2008, up just over £600 The Group continues to work to achieve continuity and million at 2008 exchange rates, principally reflecting the net flexibility of funding. Undrawn committed borrowing acquisition cost of TNS and other acquisitions. Headline facilities are maintained in excess of peak net-borrowing interest cover in 2008 was 7.5 times. levels and debt maturities are monitored closely. 2008 revenue1 by geography % 2008 headline PBIT1,2 by geography % North America 35 North America 40 UK 14 UK 12 Continental Europe 27 Continental Europe 25 Asia Pacific, Latin America, Africa & Middle East 24 Asia Pacific, Latin America, Africa & Middle East 23 Markets outside North America now account for over 65% Asia Pacific, Latin America, Africa and the Middle East of our revenues, up from 62% in 2007 and 58% five years showed strong growth, with Central and Eastern Europe ago. The influence of the faster-growing markets outside buoying Continental Europe’s overall growth. North America and Western Europe is increasing rapidly. 2008 revenue1 by sector % 2008 headline PBIT1,2 by sector % Advertising and Media Investment Management 45 Advertising and Media Investment Management 52 Information, Insight & Consultancy 17 Information, Insight & Consultancy 13 Public Relations & Public Affairs 10 Public Relations & Public Affairs 11 Branding & Identity, Healthcare Branding & Identity, Healthcare and Specialist Communications 28 and Specialist Communications 24 Marketing services rose to almost 56% of revenues in 2008, PBIT contributions were broadly in line with pro rata up from 54% in 2007, due to strong growth in Public revenues, with Advertising and Media Investment Relations & Public Affairs and the late-year impact of TNS Management more profitable and Information, Insight on Information, Insight & Consultancy. & Consultancy, Branding & Identity and Healthcare and Specialist Communications less so. 1 Percentages are calculated on a constant currency basis. See definition on page 176. 2 The calculation of headline PBIT is set out in note 31 of the financial statements. 3 Interest in 2008, 2007, 2006 and 2005 excludes finance costs arising from the revaluation of financial instruments. 4 Average net debt includes amounts drawn down in each year on the Group’s working capital facility (the advance of cash financing against which certain trade debts have been assigned). This facility was repaid and cancelled on 31 August 2005. 5 Includes corporate bonds, convertible bonds and bank loans payable at par value, excluding any redemption premium due, by due date. WPP ANNUAL REPORT 2008 17 How we’re doing Letter to share owners* your Company is approximately £8.5 billion. Dear share owner Following our 2008 results, our listed debt has maintained investment grade status with the rating agencies (Moody’s and PP’s twenty-third year was in many ways another S&P). Equity analysts also appear comfortable with average record year despite the financial catastrophes net debt levels of around 2.5 times headline EBITDA. This of 2008. Our performance conformed in would equate to approximately £3.5 billion based on a pro W many respects to the financial model we have forma 2008 EBITDA, including TNS for a full year. developed, with both revenues and headline profits rising in the 5-10% range on a constant currency basis. Despite these record results, disappointingly, total share A tale of two halves owner return declined, with your share price falling over one-third from 647.0p to 402.5p during the year, principally Our reported revenue growth of almost 21% reflected the due to the chaos in the financial markets. Dividends, strength of the euro and US dollar against sterling, as well however, rose 15% to 15.47p. Since the year end, your share as the impact of TNS. On a constant currency basis, which price has increased to 419.0p at the time of writing. Given excludes the impact of currency movements, revenues were the considerable management share ownership in your up 9.0%. On a like-for-like basis, excluding the impact of Company, management has shared that pain, which has not acquisitions and currency, revenues were up 2.7%. Revenue, been reduced by issuing options to senior management at including 100% of associates, is estimated to total over bargain-basement prices or re-pricing old ones. £8.9 billion. In October 2008, the Company successfully completed 2008 was largely a year of two contrasting halves. A the acquisition of Taylor Nelson Sofres plc (TNS), a major strong first half (although second-quarter growth wobbled a information, insight and consultancy group, operating in little), with like-for-like growth of 4.3%, which compares over 80 countries with almost 17,000 people worldwide. with overall growth of 5.0% for 2007, and a weaker second Our results include the contribution of TNS for the last half with slowing organic growth of 1.4%, as the impact of two months of the year.