INTRO SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION BRANDING + SIGNAGE BANNERS EVENTS
2018 ADVERTISING + SPONSORSHIP OPPORTUNITIES
Outdoor Retailer Winter Market has creative and dynamic opportunities to get your brand in MEDIA front of attendees before, during and after the show. EDUCATION NOVEMBER 8 - 11, 2018 | COLORADO CONVENTION CENTER | DENVER, CO CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 1 INTRO INTRO SPONSORS
WE ARE OUTDOOR
Outdoor Retailer Winter Market’s core value is that we QUICK LINKS offer face-to-face interaction that cannot be replicated in a digital setting. It’s the same thing that our retailers offer their customers as a value over online shopping. We offer the opportunity to connect. DIGITAL MEDIA
Brands exhibit at Outdoor Retailer Winter Market to efficiently foster engagement and intelligence. It is not a “if you build it, they will come” endeavor, however. Your PRINT MEDIA opportunity to connect depends on drawing retailers and media to your booth. Sponsorships give you a voice beyond your booth and help create a multi-platform approach to draw in the retailers and media you want to see. REGISTRATION
Don’t wait for the right person to walk by, bring them in. BRANDING Outdoor Retailer + Snow Show 2018 Recap Video + SIGNAGE BANNERS
Outdoor Retailer Summer Market 2018 Recap Video EVENTS
Venture Out 2017 Recap Video MEDIA EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 2 INTRO SPONSORS SPONSORS Thank you to our Outdoor Winter Market 2017 Sponsors:
TITLE SPONSOR QUICK LINKS DIGITAL MEDIA
PLATINUM SPONSORS PRINT MEDIA REGISTRATION
GOLD SPONSORS BRANDING + SIGNAGE BANNERS
SILVER SPONSORS EVENTS MEDIA EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 3 INTRO QUICK LINKS SPONSORS
Elevate your Brand at Outdoor Retailer Winter Market 2018.
DIGITAL MEDIA Escalator Canopy QUICK LINKS Email List Rental Escalator Clings - Ballroom Exclusive eNews Escalator Clings - Exhibit Hall Exclusive Mobile App Floor Decals (2’x3’) Web Advertising Floor Decals (3’x4’) Floor Decals (4’x4’) DIGITAL MEDIA PRINT MEDIA Floor Decals (8’x10’) - Show Floor Entry Pocket Guide Floor Decals - Exterior (8’x24’) Show Map Door Clings - Entrance Door Windows Direct Mail Door Clings - Interior Exhibit Hall SOURCE Section Ad Handrail Graphics - Ballrooms
Handrail Graphics - Exhibit Hall Level PRINT MEDIA REGISTRATION Handrail Graphics - Lobby Stairs Confirmation Emails Meterboards Portal Welcome Flags High Impact Window Clings - NEW! BRANDING You Are Here Kiosks - Exclusive REGISTRATION Badge Advertiser Badge Lanyard EVENTS Bag Insert Good Morning OR Charging Stations Innovation Awards Hotel Key Card Library Bin MEDIA BRANDING Made in America Media Preview Official Show Product Press Room Registration Retailer + Rep Lounge EDUCATION Sample Stations Outdoor University
Shuttles - Cherry Creek The Camp + SIGNAGE BANNERS Swag Handout Trend + Design Center Vehicle Placement PACKAGES BANNERS + SIGNAGE Contact your Account Executive for more information Banner - Exhibit Hall Aisles (Zones)
Banner - Lobby Entrance SUPPLIER / DESIGNER EVENTS Banner - Panoramic Email List Rental Bollards - New! Exhibitor eNews Column Wrap - In Booth New Product Display Case Column Wrap - Lobby SOURCE Section Ad Display Case - Registration Lobby & Ramp Trend + Design Center New Product Display Case MEDIA Digital Billboard - Exclusive Digital Kiosk - Foam Core Digital Kiosks EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 4 INTRO DIGITAL MEDIA SPONSORS
EMAIL LIST RENTAL
Reach your target audience with an email campaign Pricing: to Outdoor Retailer Winter Market buyers. You can QUICK LINKS choose your deployment date and target by segment: Standard Email $2,500 per segment accessories, apparel, equipment/hardgoods or footwear. (For dates up to and including October 25, 2018) It’s your brand, your messaging and your creative, and we send it out! Premium Email $3,500 per segment (October 26-November 11, 2018) DIGITAL MEDIA CATEGORIES AVAILABLE: (For dates after November 11, 2018, standard rates apply) • Accessories • Apparel Source Designer Email $1,500/$2,500 • Equipment/Hardgoods per send/two sends • Footwear
Upgrade to PREMIUM to position your campaign to be PRINT MEDIA delivered to retailers during the prime dates just before the show. REGISTRATION BRANDING + SIGNAGE BANNERS EVENTS MEDIA EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 5 INTRO DIGITAL MEDIA SPONSORS
ENEWS eNews is our weekly digest of what’s happening at the show and is one of our primary planning tools QUICK LINKS for Outdoor Retailer Winter Market.
Each edition of eNews delivers information, tools and media to enhance the show experience. From “How to Shop the Show,” to “Can’t Miss Events,” DIGITAL MEDIA eNews will deliver the information that matters most.
Ad spots are limited; contact your Account Executive today!
Promote booth events, product showcases, PRINT MEDIA announcements, happy hours, show specials and more in eNews.
Pricing: Outdoor Retailer Winter Market is less than a month away. The floorplan is set,
the exhibitor list is ready and now it’s time to plan your show. Use the Show REGISTRATION Planner to communicate with exhibitors, request appointments with brands, add Exclusive Leaderboard $1,000 education sessions to your planner, search products, view the floorplan and more.
Promo with image per newsletter $250
Promo with image for (4) newsletters $950 “I hope that your winter has been filled with many adventures and lots of fun. I BRANDING want to wish everyone safe travels and can’t wait to see you in Colorado in less than a month!” - Joe Bustos, Retail Relations Manager Attendee and Exhibitor eNews are available. + SIGNAGE BANNERS EVENTS
Join us to explore the brands on the Save the date for the Industry Party, show floor and learn merchandising brought to you by GORE-TEX® Brand, at tips and tricks. Two tours are offered Temple Nightclub. Don’t worry - there
and are first come, first served so sign will be beer and music from George MEDIA up now. Clinton & The Parliament Funkadelic!
Nominations for the Innovation Awards close tomorrow! Which products have moved a significant needle and made you change your offerings in your EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 6 INTRO DIGITAL MEDIA SPONSORS
MOBILE APP
Attendees use the Mobile App to identify and locate exhibitors on the show floor. Use this platform to QUICK LINKS elevate your brand message.
WINTER MARKET 2017 APP STATS: DIGITAL MEDIA App Downloads 6,729
Schedule + Sessions 84,690
Exhibitors + Map Views 241,781
Exhibitor Booth Views 73,197 PRINT MEDIA
Buzz Notifications 17,479 REGISTRATION
Mobile App Alert A targeted booth traffic driver, before, during or after the show, Mobile App Alerts allow you to send important real-time communications directly to each attendee that has downloaded the Mobile App. BRANDING Mobile App Product Showcase The Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These Featured Products in the Mobile App Product Showcase are displayed on every downloaded device
and help get your brand’s product instant attention. + SIGNAGE BANNERS
Mobile App Banner Ad Banner ads rotate at the top of the app dashboard page, and click through to your landing page.
Pricing: EVENTS
Title Sponsor $8,500
Banner Ad $1,000
Alert $1,000 MEDIA
Mobile + Online Product Showcase $795 EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 7 INTRO DIGITAL MEDIA SPONSORS
WEBSITE
Outdoorretailer.com and the online show planner are year-round resources for the entire industry. QUICK LINKS
OutdoorRetailer.com (June 2017 - May 2018): Sessions 613,368 DIGITAL MEDIA Users 348,873
Pageviews 1,362,086 PRINT MEDIA Pricing:
Leaderboard R.O.S. + Bonus R.O.S. Online Planner Starting at $3,600
Top Right Rectangle Starting at $2,700 REGISTRATION
Mid Right Rectangle Starting at $2,295
Anchor Banner Starting at $1,350 BRANDING + SIGNAGE BANNERS EVENTS MEDIA EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 8 INTRO PRINT MEDIA SPONSORS
POCKET GUIDE
The Pocket Guide was such a huge success at Summer
Market 2018, we’re bringing it back for Winter Market QUICK LINKS 2018. This quick-reference tool will include show info, exhibitor list, maps, and a Denver City Guide. With this more sustainable option, we are foregoing a printed show directory, making the Pocket Guide the go-to printed reference at Winter Market 2018. DIGITAL MEDIA
DISTRIBUTION 6,000+ copies are printed and available for pickup at distribution locations throughout the Colorado Convention Center: PRINT MEDIA • Show Information Desks • Retailer + Rep Lounge • Select Registration Areas • Press Room
• The Camp REGISTRATION • Venture Out • Trend + Design Center BRANDING + SIGNAGE BANNERS POCKET GUIDE EVENTS
TRADESHOW NOVEMBER 8 - 11, 2018 DENVER, CO
WWW.OUTDOORRETAILER.COM MEDIA
* final artwork subject to change EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 9 INTRO
PRINT MEDIA 4.25 inches SPONSORS
POCKET GUIDE
Pricing: QUICK LINKS
Inside Front Cover Gate (4 panels, as shown) $7,500
Spread; Run of Book $4,750 8.5 inches
Full Page Ad; Right page (limited) $3,000 DIGITAL MEDIA
Back Cover $6,300
Inside Back Cover $4,000 PRINT MEDIA inside front cover gate
SHOW INFORMATION BOOTH NUMBER DECODER Like a secret decoder ring, but better. It’s not secret. There are three exhibit levels. All booths have a suffix that tells you what level they are on:
53122- UL UL – Upper Level
(Think The Camp, the High Altitude Den) 29125- SL SL – Street Level
(Think entrances, registration, blue bear, 44- LL TIME food trucks, Venture Out) LL – Lower Level Monday, July 23 to Wednesday, July 25 (Think ballrooms, SOURCE) Thursday, July 26 REGISTRATION
SHOW AREAS Registration 9 a.m. – 6 p.m. Info Desk 9 a.m. – 3 p.m. Housing Desk SHOW INFORMATION Retailer + Rep Lounge Pressroom Lobby A, B, D Clif Bar Mother’s Room East Entrance Bag Check inside pages BOOTH NUMBER DECODER Lobby A First Aid & Medical Like a secret decoder ring, but better. It’s not secret. Venture Out MR111 There are three exhibit levels. All booths have a suffix MR113 that tells you what level they are on: 44- LL Tent City Social Media Zone MR112 29125- SL LL – Lower Level 53122- UL across from MR507MR201 SL – Street Level (Think ballrooms, Paddle Zone SOURCE) UL – Upper Level (Think entrances, High Altitude Den Bellco Theatre registration, blue bear, (Think The Camp, The Camp West Entrance the High Altitude Den) food trucks, Venture Out) Trend + Design Center East Entrance RANGER Station @ Venture Out Booth 31049-UL 9 a.m. – 6 p.m. OU@OR Booth 32083-UL TIME 9 a.m. – 3 p.m. Booth 56117-UL Monday, July 23 to Wednesday, July 25 www.outdoorretailer.com Booth 1040-LL Thursday, July 26 Booth VO358-SL
p.007-009_editorial_section.indd 9 Embassy Suites
Lobby A, B, D BRANDING SHOW AREAS East Entrance Registration Lobby A 9 Info Desk MR111 Housing Desk MR113 Retailer + Rep Lounge MR112 Pressroom MR201 7/9/18 12:01 PM Clif Bar Mother’s Room across from MR507 Bag Check Bellco Theatre First Aid & Medical West Entrance Venture Out East Entrance Tent City Booth 31049-UL Social Media Zone Booth 32083-UL Paddle Zone Booth 56117-UL High Altitude Den Booth 1040-LL The Camp Booth VO358-SL Trend + Design Center Embassy Suites RANGER Station @ Venture Out 9 spread OU@OR back cover
www.outdoorretailer.com + SIGNAGE BANNERS
7/9/18 12:01 PM
p.007-009_editorial_section.indd 9
inside back cover
3-LEVELS OF THE C.C.C.
UPPER LEVEL Upper Level Booths (30,000 – 59,000 Booths) Concession Stands The Camp (Booth 56117-UL) High Altitude Den (Booth 32083-UL) Paddle Zone (Booth 31049-UL)
Coffee EVENTS BBQ Zone
STREET LEVEL Street Level Booths (20,000 – 29,000 Booths) Meeting Rooms Venture Out RANGER Station @Venture Out (Booth VO358-SL) ADVENTURE AWAITS Food Trucks Concessions NEW 2-WAY SATELLITE MESSENGER Coffee Registration (Lobby A, Lobby B, Lobby D) Retailer + Rep Lounge (MR111) Pressroom FindMeSPOT.com/OR (MR113) Clif Bar Mother’s Room (MR112) Bag Check (MR201) SPOT LLC @SPOT_LLC
LOWER LEVEL SOURCE Trend + Design Center (Booth 1040-LL) VISIT BOOTH # 42042-UL
Lower Level Booths (3 – 10,021) MEDIA Mile High Ballroom All SPOT devices are FREE Four Seasons Ballroom with activation during Outdoor Retailer. Coffee
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Outdoor Retailer Summer Market | 2018 Pocket Guide SPOT18_PocketGuideAd_OR_4.25x8.5.inddfull 1 page ad 7/9/18 11:21 AM EDUCATION
CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 10 INTRO PRINT MEDIA SPONSORS
SHOW MAP
The onsite floorplan is the top-rated navigation tool retailers use to explore the QUICK LINKS show floor. We distribute over 13,000 copies; this exclusive advertising opportunity is unparalleled for brand reach. DIGITAL MEDIA Pricing/Availability: SOLD
Back Cover Ad (on exhibitor listing side) Cover Size: 6.75” wide x 7.8” tall PRINT MEDIA * final map artwork subject to change