2018 Advertising + Sponsorship Opportunities

INTRO SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION BRANDING + SIGNAGE BANNERS EVENTS

2018 ADVERTISING + SPONSORSHIP OPPORTUNITIES

Outdoor Retailer Winter Market has creative and dynamic opportunities to get your brand in MEDIA front of attendees before, during and after the show. EDUCATION NOVEMBER 8 - 11, 2018 | COLORADO CONVENTION CENTER | DENVER, CO CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 1 INTRO INTRO SPONSORS

WE ARE OUTDOOR

Outdoor Retailer Winter Market’s core value is that we QUICK LINKS offer face-to-face interaction that cannot be replicated in a digital setting. It’s the same thing that our retailers offer their customers as a value over online shopping. We offer the opportunity to connect. DIGITAL MEDIA

Brands exhibit at Outdoor Retailer Winter Market to efficiently foster engagement and intelligence. It is not a “if you build it, they will come” endeavor, however. Your PRINT MEDIA opportunity to connect depends on drawing retailers and media to your booth. Sponsorships give you a voice beyond your booth and help create a multi-platform approach to draw in the retailers and media you want to see. REGISTRATION

Don’t wait for the right person to walk by, bring them in. BRANDING Outdoor Retailer + Snow Show 2018 Recap Video + SIGNAGE BANNERS

Outdoor Retailer Summer Market 2018 Recap Video EVENTS

Venture Out 2017 Recap Video MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 2 INTRO SPONSORS SPONSORS Thank you to our Outdoor Winter Market 2017 Sponsors:

TITLE SPONSOR QUICK LINKS DIGITAL MEDIA

PLATINUM SPONSORS PRINT MEDIA REGISTRATION

GOLD SPONSORS BRANDING + SIGNAGE BANNERS

SILVER SPONSORS EVENTS MEDIA EDUCATION

Elevate your Brand at Outdoor Retailer Winter Market 2018.

DIGITAL MEDIA Escalator Canopy QUICK LINKS Email List Rental Escalator Clings - Ballroom Exclusive eNews Escalator Clings - Exhibit Hall Exclusive Mobile App Floor Decals (2’x3’) Web Advertising Floor Decals (3’x4’) Floor Decals (4’x4’) DIGITAL MEDIA PRINT MEDIA Floor Decals (8’x10’) - Show Floor Entry Pocket Guide Floor Decals - Exterior (8’x24’) Show Map Door Clings - Entrance Door Windows Direct Mail Door Clings - Interior Exhibit Hall SOURCE Section Ad Handrail Graphics - Ballrooms

Handrail Graphics - Exhibit Hall Level PRINT MEDIA REGISTRATION Handrail Graphics - Lobby Stairs Confirmation Emails Meterboards Portal Welcome Flags High Impact Window Clings - NEW! BRANDING You Are Here Kiosks - Exclusive REGISTRATION Badge Advertiser Badge Lanyard EVENTS Bag Insert Good Morning OR Charging Stations Innovation Awards Hotel Key Card Library Bin MEDIA BRANDING Made in America Media Preview Official Show Product Press Room Registration Retailer + Rep Lounge EDUCATION Sample Stations Outdoor University

Shuttles - Cherry Creek The Camp + SIGNAGE BANNERS Swag Handout Trend + Design Center Vehicle Placement PACKAGES BANNERS + SIGNAGE Contact your Account Executive for more information Banner - Exhibit Hall Aisles (Zones)

Banner - Lobby Entrance SUPPLIER / DESIGNER EVENTS Banner - Panoramic Email List Rental Bollards - New! Exhibitor eNews Column Wrap - In Booth New Product Display Case Column Wrap - Lobby SOURCE Section Ad Display Case - Registration Lobby & Ramp Trend + Design Center New Product Display Case MEDIA Digital Billboard - Exclusive Digital Kiosk - Foam Core Digital Kiosks EDUCATION

EMAIL LIST RENTAL

Reach your target audience with an email campaign Pricing: to Outdoor Retailer Winter Market buyers. You can QUICK LINKS choose your deployment date and target by segment: Standard Email $2,500 per segment accessories, apparel, equipment/hardgoods or footwear. (For dates up to and including October 25, 2018) It’s your brand, your messaging and your creative, and we send it out! Premium Email $3,500 per segment (October 26-November 11, 2018) DIGITAL MEDIA CATEGORIES AVAILABLE: (For dates after November 11, 2018, standard rates apply) • Accessories • Apparel Source Designer Email $1,500/$2,500 • Equipment/Hardgoods per send/two sends • Footwear

Upgrade to PREMIUM to position your campaign to be PRINT MEDIA delivered to retailers during the prime dates just before the show. REGISTRATION BRANDING + SIGNAGE BANNERS EVENTS MEDIA EDUCATION

ENEWS eNews is our weekly digest of what’s happening at the show and is one of our primary planning tools QUICK LINKS for Outdoor Retailer Winter Market.

Each edition of eNews delivers information, tools and media to enhance the show experience. From “How to Shop the Show,” to “Can’t Miss Events,” DIGITAL MEDIA eNews will deliver the information that matters most.

Ad spots are limited; contact your Account Executive today!

Promote booth events, product showcases, PRINT MEDIA announcements, happy hours, show specials and more in eNews.

Pricing: Outdoor Retailer Winter Market is less than a month away. The floorplan is set,

the exhibitor list is ready and now it’s time to plan your show. Use the Show REGISTRATION Planner to communicate with exhibitors, request appointments with brands, add Exclusive Leaderboard $1,000 education sessions to your planner, search products, view the floorplan and more.

Promo with image per newsletter $250

Promo with image for (4) newsletters $950 “I hope that your winter has been filled with many adventures and lots of fun. I BRANDING want to wish everyone safe travels and can’t wait to see you in Colorado in less than a month!” - Joe Bustos, Retail Relations Manager Attendee and Exhibitor eNews are available. + SIGNAGE BANNERS EVENTS

Join us to explore the brands on the Save the date for the Industry Party, show floor and learn merchandising brought to you by GORE-TEX® Brand, at tips and tricks. Two tours are offered Temple Nightclub. Don’t worry - there

and are first come, first served so sign will be beer and music from George MEDIA up now. Clinton & The Parliament Funkadelic!

Nominations for the Innovation Awards close tomorrow! Which products have moved a significant needle and made you change your offerings in your EDUCATION

MOBILE APP

Attendees use the Mobile App to identify and locate exhibitors on the show floor. Use this platform to QUICK LINKS elevate your brand message.

WINTER MARKET 2017 APP STATS: DIGITAL MEDIA App Downloads 6,729

Schedule + Sessions 84,690

Exhibitors + Map Views 241,781

Exhibitor Booth Views 73,197 PRINT MEDIA

Buzz Notifications 17,479 REGISTRATION

Mobile App Alert A targeted booth traffic driver, before, during or after the show, Mobile App Alerts allow you to send important real-time communications directly to each attendee that has downloaded the Mobile App. BRANDING Mobile App Product Showcase The Mobile App Product Showcase highlights a select group of products at the show for easy shopability. These Featured Products in the Mobile App Product Showcase are displayed on every downloaded device

and help get your brand’s product instant attention. + SIGNAGE BANNERS

Mobile App Banner Ad Banner ads rotate at the top of the app dashboard page, and click through to your landing page.

Pricing: EVENTS

Title Sponsor $8,500

Banner Ad $1,000

Alert $1,000 MEDIA

Mobile + Online Product Showcase $795 EDUCATION

WEBSITE

Outdoorretailer.com and the online show planner are year-round resources for the entire industry. QUICK LINKS

OutdoorRetailer.com (June 2017 - May 2018): Sessions 613,368 DIGITAL MEDIA Users 348,873

Pageviews 1,362,086 PRINT MEDIA Pricing:

Leaderboard R.O.S. + Bonus R.O.S. Online Planner Starting at $3,600

Top Right Rectangle Starting at $2,700 REGISTRATION

Mid Right Rectangle Starting at $2,295

Anchor Banner Starting at $1,350 BRANDING + SIGNAGE BANNERS EVENTS MEDIA EDUCATION

POCKET GUIDE

The Pocket Guide was such a huge success at Summer

Market 2018, we’re bringing it back for Winter Market QUICK LINKS 2018. This quick-reference tool will include show info, exhibitor list, maps, and a Denver City Guide. With this more sustainable option, we are foregoing a printed show directory, making the Pocket Guide the go-to printed reference at Winter Market 2018. DIGITAL MEDIA

DISTRIBUTION 6,000+ copies are printed and available for pickup at distribution locations throughout the Colorado Convention Center: PRINT MEDIA • Show Information Desks • Retailer + Rep Lounge • Select Registration Areas • Press Room

• The Camp REGISTRATION • Venture Out • Trend + Design Center BRANDING + SIGNAGE BANNERS POCKET GUIDE EVENTS

TRADESHOW NOVEMBER 8 - 11, 2018 DENVER, CO

WWW.OUTDOORRETAILER.COM MEDIA

* final artwork subject to change EDUCATION

PRINT MEDIA 4.25 inches SPONSORS

POCKET GUIDE

Pricing: QUICK LINKS

Inside Front Cover Gate (4 panels, as shown) $7,500

Spread; Run of Book $4,750 8.5 inches

Full Page Ad; Right page (limited) $3,000 DIGITAL MEDIA

Back Cover $6,300

Inside Back Cover $4,000 PRINT MEDIA inside front cover gate

SHOW INFORMATION BOOTH NUMBER DECODER Like a secret decoder ring, but better. It’s not secret. There are three exhibit levels. All booths have a suffix that tells you what level they are on:

53122- UL UL – Upper Level

(Think The Camp, the High Altitude Den) 29125- SL SL – Street Level

(Think entrances, registration, blue bear, 44- LL TIME food trucks, Venture Out) LL – Lower Level Monday, July 23 to Wednesday, July 25 (Think ballrooms, SOURCE) Thursday, July 26 REGISTRATION

SHOW AREAS Registration 9 a.m. – 6 p.m. Info Desk 9 a.m. – 3 p.m. Housing Desk SHOW INFORMATION Retailer + Rep Lounge Pressroom Lobby A, B, D Clif Bar Mother’s Room East Entrance Bag Check inside pages BOOTH NUMBER DECODER Lobby A First Aid & Medical Like a secret decoder ring, but better. It’s not secret. Venture Out MR111 There are three exhibit levels. All booths have a suffix MR113 that tells you what level they are on: 44- LL Tent City Social Media Zone MR112 29125- SL LL – Lower Level 53122- UL across from MR507MR201 SL – Street Level (Think ballrooms, Paddle Zone SOURCE) UL – Upper Level (Think entrances, High Altitude Den Bellco Theatre registration, blue bear, (Think The Camp, The Camp West Entrance the High Altitude Den) food trucks, Venture Out) Trend + Design Center East Entrance RANGER Station @ Venture Out Booth 31049-UL 9 a.m. – 6 p.m. OU@OR Booth 32083-UL TIME 9 a.m. – 3 p.m. Booth 56117-UL Monday, July 23 to Wednesday, July 25 www.outdoorretailer.com Booth 1040-LL Thursday, July 26 Booth VO358-SL

p.007-009_editorial_section.indd 9 Embassy Suites

Lobby A, B, D BRANDING SHOW AREAS East Entrance Registration Lobby A 9 Info Desk MR111 Housing Desk MR113 Retailer + Rep Lounge MR112 Pressroom MR201 7/9/18 12:01 PM Clif Bar Mother’s Room across from MR507 Bag Check Bellco Theatre First Aid & Medical West Entrance Venture Out East Entrance Tent City Booth 31049-UL Social Media Zone Booth 32083-UL Paddle Zone Booth 56117-UL High Altitude Den Booth 1040-LL The Camp Booth VO358-SL Trend + Design Center Embassy Suites RANGER Station @ Venture Out 9 spread OU@OR back cover

www.outdoorretailer.com + SIGNAGE BANNERS

7/9/18 12:01 PM

p.007-009_editorial_section.indd 9

inside back cover

3-LEVELS OF THE C.C.C.

UPPER LEVEL Upper Level Booths (30,000 – 59,000 Booths) Concession Stands The Camp (Booth 56117-UL) High Altitude Den (Booth 32083-UL) Paddle Zone (Booth 31049-UL)

Coffee EVENTS BBQ Zone

STREET LEVEL Street Level Booths (20,000 – 29,000 Booths) Meeting Rooms Venture Out RANGER Station @Venture Out (Booth VO358-SL) ADVENTURE AWAITS Food Trucks Concessions NEW 2-WAY SATELLITE MESSENGER Coffee Registration (Lobby A, Lobby B, Lobby D) Retailer + Rep Lounge (MR111) Pressroom FindMeSPOT.com/OR (MR113) Clif Bar Mother’s Room (MR112) Bag Check (MR201) SPOT LLC @SPOT_LLC

LOWER LEVEL SOURCE Trend + Design Center (Booth 1040-LL) VISIT BOOTH # 42042-UL

Lower Level Booths (3 – 10,021) MEDIA Mile High Ballroom All SPOT devices are FREE Four Seasons Ballroom with activation during Outdoor Retailer. Coffee

Outdoor Retailer Summer Market | 2018 Pocket Guide SPOT18_PocketGuideAd_OR_4.25x8.5.inddfull 1 page ad 7/9/18 11:21 AM EDUCATION

SHOW MAP

The onsite floorplan is the top-rated navigation tool retailers use to explore the QUICK LINKS show floor. We distribute over 13,000 copies; this exclusive advertising opportunity is unparalleled for brand reach. DIGITAL MEDIA Pricing/Availability: SOLD

Back Cover Ad (on exhibitor listing side) Cover Size: 6.75” wide x 7.8” tall PRINT MEDIA * final map artwork subject to change

iter Sort Market - EVETS FETE ES Outdoor Retailer So So - SUNDA, JUL 22 FEATURED AREAS Outdoor Retailer Summer Market 3- Demo Eperience Venture Out Location: Street Level, next to the Bellco Theatre Graroot oect - We Are Outdoor. Venture Out is a destination for retailers to discover and explore the 9 a.m. – 4 p.m. | Confl uence and Commons Outdoor Retailer iter Market - modern outdoor trends and better understand how the defi nition of Larger Inside Ad Parks outdoor is changing. Camber Outdoors Pitchfest RANGER Station Location: Street Level, next to the Bellco Theatre 1 – 4 p.m. | Embassy Suites The RANGER Station will provide daily education, workshops, trend updates, merchandising displays and creative collaboration. iter Sort Market - Outdoor Retailer So So 3-F Media Preview The Camp Location: Booth 56117-UL FTE 5 – 7:30 p.m. MR113 The Camp provides elevated education on the show fl oor—from the latest Outdoor Retailer Summer Market - issues stores are facing to industry trends. Graroot oect - Outsider’s Ball SHO (on floorplan/map side) Trend + Design Center Location: Lower Exhibit Level, Booth 1014-LL Outdoor Retailer iter Market - 6 – 10 p.m. | McNichols Civic Center Building The Trend + Design Center is where the design and R&D community gathers to hear what’s next. TES High Altitude Den Location: Booth 32083-UL MONDA, JUL 23 Stop by the High Altitude Den for climbing-focused activations, a place to OORO OO R iter Sort Market - hang and a hot cup of joe from Carabiner Coffee. OIA Industry Breakfast R O Outdoor Retailer So So -3 7 – 9 a.m. | Hyatt Regency Denver Paddle Zone Location: Booth 31049-UL Back Cover Ad Size: 7.8” wide x 9” tall Hang out and relax with other paddlesports retailers and brands in the Outdoor Retailer Summer Market - Paddle Zone. Industry Party Graroot oect -

6 – 8 a.m. | The Galleria at the Denver Tent City Location: Sculpture Park Outdoor Retailer iter Market - REGISTRATION Performing Arts Complex Tent City is a destination for retailers to compare tents and camping gear side by side, see new innovations, and touch and feel materials with a hands-on approach. Size: 6.75” x 7.8” TUESDA, JUL 24 Social Media Zone Location: East Entrance iter Sort Market - A workspace for retailers and brands to understand the value of social ADVENTURE AWAITS Conservation Alliance Breakfast media for their business, learn new tactics, collaborate and get inspired. Outdoor Retailer So So - 7 – 9 a.m. | Hyatt Regency Denver Outdoor Retailer Summer Market - Retailer + Rep Lounge Location: MR111 POO RS R O SPS RS POO Need a place to chill or have a quick meeting? Come to the Retailer + Graroot oect - NEW 2-WAY SATELLITE MESSENGER Night of Stoke DEO EERENCE Rep Lounge to hang or access WiFi. 6:30 – 9 p.m. | Bellco Theatre at the Colorado Outdoor Retailer iter Market - FindMeSPOT.com/OR 22 2 Convention Center Press Room Location: MR113 Working media who are registered to attend the show will ﬁ nd

O OMMOS PRS everything they need to ﬁ le their stories in the Press Room. SPOT LLC @SPOT_LLC TRADESHOW WEDNESDA, JUL 25 Clif Bar Mother’s Room Location: MR112 iter Sort Market 3- 226 2 Calling all moms: Head to the Mother’s Room to nurse, pump or hang out with your little one. Outdoor Retailer So So - R O Camber Outdoors Breakfast 7 – 9 a.m. | McNichols Civic Center Building Outdoor Retailer Summer Market -3 Info Desk Location: East Entrance VISIT BOOTH # 42042-UL Have a question? We’re here to help. Just head to the Info Desk and we Graroot oect - The Shmoo will answer any questions that you have. All SPOT devices are FREE OOORRROM OOORRROM Outdoor Retailer iter Market - 11 a.m. – 2 p.m. | Le Meridien Bag Check Location: MR201 with activation during Outdoor Retailer. Drop your bags and hit the show ﬂ oor!

SPOT18_FloorMapAd_OR_6.75x7.8.indd 1 7/6/18 4:43 PM

12 SURVVORS ...... 53128-UL AROL TETLE O., LTD...... 9018-LL EMERSO VES, ...... 22226-SL OODELO ...... 21238-SL LO ADVAE TL O., LTD...... 5011-LL OUTDOOR EDE UTLER OR...... 44113-UL SAA TA DUSTR O.,LTD ...... 2018-LL TAA LAE USA ...... 408-LL 3-TE TERATOAL O., LTD...... 220-LL ARR TETLE OR...... 56016-UL EDURAE BRADS, ...... 21261-SL OO TALE WEEEDER ...... 34003-UL LORE ...... 44066-UL OUTDOOR ELEMET ...... 29132-SL SHĀR ...... 21347-SL TOS OTS ...... 42094-UL 4OEA ...... 24308-SL ARVE DESS ...... 49054-UL EERER ...... 39143-UL ORO AE, . - OUTDOOR SORTS LOTUS AD LUA ...... VO532-SL OUTDOOR INDUSTR ASSOCIATION ...... 31-UL SEO ROU ...... 501-LL TER TAL USA ...... 42115-UL Sample Onsite Floorplan (unfolded) 8BLUS ...... 34091-UL ARVO S..A...... 56035-UL EO ...... 49035-UL SURAE ...... 44001-UL LOWA BOOTS LL...... 46031-UL OUTDOOR RODUTS ...... 39031-UL SE SU BER O., LTD...... 120-LL TLLAMOO OUTR SMOER ...... 28101-SL 8 LEWARM ...... 27110-SL ASADE DESS ...... 44031-UL ESO RS ...... 28121-SL OWLER BROTERS ...... VO16-SL LOWE ALE...... 36072-UL OUTDOOR RESEAR ...... 42023-UL SE UA TETLE ...... 309-LL TLLE EDURABLES ...... 44095-UL A ROU ...... 7023-LL ASO S ROD...... 25217-SL E ROVSOS ...... 21278-SL UAMAO AME SEAL MATERAL O., LTD...... 54037-UL LUET TETLE O., LTD...... 4029-LL OUTDOOR TE ...... 37114-UL SEOU RU MAUATURE TRADE O., TIMBERLAND ...... 44129-UL AAEBO O., LTD...... 57064-UL ASTAS ...... 46171-UL EO TEOLO O., LTD...... 7011-LL US ORTUE TERATOAL O., LTD...... 10010-LL LUMEA ...... 23137-SL OUTDOOR UT TERATOAL ...... MR401-11 LTD...... MR401-10 TU MOUTA WSE ...... 42123-UL AB OMA ...... VO534-SL AT AAREL ...... 44091-UL EU ...... 31129-UL DRALT TERATOAL ...... 24177-SL LUMAD ...... 25211-SL OW OL WAT OU EED ...... 21349-SL SEE DESU SOLAR TEOLO O., LTD...... 44-LL TO LO ORORATO ...... 54037-UL ABMT TETLES...... 54069-UL AT OOLERS ...... 29117-SL ERTE ASO O., LTD...... 10019-LL HDRAPA ...... 391-UL LUA AA LL ...... 36001-UL OWEST, ...... 30060-UL SEE ESATE O.,LTD ...... 2033-LL TTE VERTREBS MB...... 56081-UL ABSOLUTE OUTDOOR ...... 31045-UL B LABELS, ...... 37154-UL ESRO, ...... 21341-SL HDRO FLAS ...... 51-UL LUA SADALS ...... 51146-UL .L.A.. ET LESTLE AD OU ...... 22199-SL SEE EA SLOE RODUT O., LTD...... 519-LL TOADO ...... 39022-UL AA AOE - AA - SU - RAT - RESUE ...... 32046-UL ELERAT TEOLO ...... 30062-UL ESTW M. O...... 57011-UL OSU ORORATO ...... 27-LL LUATE EAR ...... 53131-UL A REST TRAL ASSOATO ...... 20481-SL SEE RAALL TEOLO O.,LTD...... 2008-LL TOAS OUTDOOR ...... 44158-UL AESS UD ...... 44100-UL ETR SOTWARE ...... 56025-UL ETAL ...... 36216-UL ARD - AD TE ...... 57069-UL LUV BU OMA ...... 28111-SL A MOUTA ...... 46130-UL SEE REASO RODUTS O., LTD...... 3032-LL TOO LAST TERATOAL, LTD...... 57023-UL AUSAR ...... 6-LL ABTATS AD RD ...... 34048-UL EULER ERMES ...... 54154-UL ERBOLA TETLE O., LTD...... 6019-LL MA SORTS ...... 39043-UL A TEAE, ...... 46068-UL SERA ADVETURE EAR...... 36097-UL TOMLO TESTLE ORORATO...... 4012-LL AEVETE O., LTD...... 6008-LL EAR SAD REE VETOLATO ...... 34001-UL EU SU TE ...... 27-LL E AE TRAL ALLAE ...... 20475-SL MAAB ART ...... 21263-SL A TRAD ...... 31162-UL SERA ...... 49055-UL TOO ATLET ...... 46153-UL AL-MATE ...... 34160-UL AO ...... 51095-UL EUREA ETBOL ...... 44117-UL EBREAER ...... 44116-UL MAD RO LMB ...... 37072-UL A RABBT RODUTS ...... 24197-SL SMADA SO LTD...... 23-LL TOO DESS ...... VO225-SL AOOWER ...... 32155-UL A AR O., LTD...... 6008-LL EUSEBO SORT O., LTD...... 53077-UL EMULE OOLERS ...... 34075-UL MAE OUTDOOR BRADS ...... 24205-SL ASAE ...... 36104-UL SA D. O., LTD...... 221-LL TORA INTERNATIONAL AMERICA, INC ...... MR31 ARO-A DUSTRAL LTD...... 4022-LL ALO ALLAE ...... 6008-LL EVET ABRS ...... 7003-LL O EEWEAR ...... 24152-SL MAMMUT ...... 36023-UL AAR AADA ...... 51128-UL S ETERRSE O., LTD...... 5035-LL TOU LOO TETLE M. O., LTD...... 3029-LL Outdoor Retailer Summer Market AT LAB ...... 54152-UL AMA STAR OUTDOOR SORTS O., LTD...... 3024-LL EVEREST TETLE O., LTD...... 10002-LL O LESAVER SSTEMS ...... 53146-UL MAA UVERSE, ...... 21309-SL AMULE ...... 22161-SL SO TETLE O., LTD...... 5006-LL TOURT ...... 29126-SL ADDAS OUTDOOR VE TE ...... 42069-UL AE LE DUSTRAL O., LTD...... 206-LL EVERMORE EMAL DUSTR O., LTD...... 103-LL DEAL ASTEER ORORATO ...... 54030-UL MAATTA ORTAE ...... 53109-UL ALTE OMA LTD...... 8007-LL SU TETLE O., LTD...... 414-LL TOWELLERS LTD...... 4-LL July 23 - 26, 2018 ADVETURE ATLETS ...... 29130-SL A-O BRE ORORATO ...... 54037-UL EVERTE ABROLO LMTED ...... 5018-LL ABR TAWA O., LTD...... 24-LL MAA ...... 32121-UL AASO EER ORORATO O AMERA ...... 21303-SL SWO DUSTR ...... 219-LL TOOTA TSUSO ORORATO ...... 56057-UL ADVETURE MEDAL TS ...... 39080-UL ASU WTE TWEAR MAUATURE EORTER EVOE ...... 32055-UL .. LMTED ...... 21234-SL MARMOT ...... 44018-UL ATER DUSTRES, ...... 507-LL S TETLE O., LTD...... 3023-LL TOSMT...... 54137-UL Colorado Convention Center / Upper Level AERORESS ...... 34150-UL O., LTD...... 2019-LL EVOLV SORTS ...... 36061-UL TS...... 317-LL MASTERT ETERRSES, ...... 54128-UL ATOE ...... 7035-LL SS WE TETLE O., LTD...... 54037-UL TRADE AUSTRALA ...... 29123-SL ATO M. O., ...... 51027-UL AOU UOLA TOURST RODUTS EVOLV SORTS AD DESS ...... 37058-UL LOO RODUTS OR...... 36129-UL MATADOR ...... 37120-UL ARATO USA OR ...... 24151-SL SOEELLAS LTD ...... 54164-UL TRAL UETS, LL ...... 21249-SL AFTERSHOZ ...... 39149-UL O., LTD...... 423-LL EVOLVE BRADS ...... 21335-SL AMER ...... 24124-SL MA ER O., LTD...... 4034-LL ARS ROET ...... VO200-SL SOWALOS ...... 49120-UL TRALS SORES ...... 44165-UL Denver, Colorado SHO EVOLVE SATEBOARDS USA, LL ...... 57035-UL ARTERS OR TE ATOAL TRALS SSTEM ... 20385-SL AS BRADS ...... 36000-UL AOU AE MRROBER TETLE O., LTD. ...616-LL AMER O., LTD...... 57062-UL MAM ROES ...... 34088-UL SOWERS ASS ...... 24140-SL TRALTOA...... 33137-UL OVEE - OORO OO R R O AT TERATOAL O., LTD...... 5029-LL AOS ATSTR ...... 51068-UL EVOLVED MOTO ...... 28143-SL L SOLUTOS : SEURED ...... 404-LL MALAD SORTSWEAR DUSTRAL O.,LTD...... 56095-UL ATAOA ...... 37105-UL SU UA SORTSWEAR O., LTD...... 212-LL TRAO AD TEAA ...... 34095-UL AARE WORLDWDE O. LTD...... 9-LL ARLOTTES WEBW EM ...... 22238-SL EATT ...... 22206-SL MAE OE ...... 21352-SL MASU O., LTD...... 57072-UL ATR DUSTRES ...... 57001-UL SWOOD EEWEAR ...... VO215-SL TRAVELAR OMA ...... 49069-UL BRANDING AR BO O., LTD...... 32047-UL EE ...... 21274-SL EALBUR DMM ...... 34099-UL MLUS, LL ...... 49015-UL MELL O., LTD...... 58069-UL EA DES ...... VO20-SL SDAS ORT AMERA ...... 49105-UL TRAVEL BREEE LESURE RODUTS, LL ...... 22228-SL Ass s, hbto sts, t o o Otoo Rt S Mt 2018 - sh AREAD SORTS ROU ...... 31031-UL EMOURS ...... 56031-UL EOO...... 44018-UL 2T LOBAL ORORATO ...... 57051-UL MEA A, ...... 35148-UL EA REUEL ...... 23228-SL SERRA DESS ...... 42031-UL TRAVELO ...... 42134-UL AROLE ...... 44114-UL SUS OLOR LTO RA O., LTD...... 109-LL EED ...... 42086-UL DOSOLE ...... VO336-SL MELLOW MLTA ...... 51001-UL EUBE EER O., LTD ...... 21289-SL SERRA EVADA BREW O...... 56134-UL TREEOD SLALE DUSTRES ...... 42067-UL Otoo Rt yo sto oo toy AASO TE, LL ...... 31138-UL A ER DUSTRAL O., LTD...... 8031-LL EEL OUTDOORS, LL ...... 42031-UL DUSTRAL REVOLUTO ...... 46061-UL MEMTES USA ...... 7026-LL ELA TERATOAL ...... 31023-UL SMLE ...... 29122-SL TRESASS USA, ...... 53061-UL ALEM LABS ...... 31143-UL ATURALS ...... 31123-UL ABR TETLE O., LTD...... 4027-LL RAM OTET ROU ...... 42001-UL ME-UE BRE DUSTR O., LTD...... 5024-LL PELICAN PRODUCTS ...... 431-UL SERT TERATOAL ROU LTD...... 28206-SL TRMMERS ARDWARE OMA ...... 7019-LL ALEM OODS ...... 36046-UL OBA TO-O WARE ...... 37069-UL ALO ...... 51020-UL ERORMAE TOESOS ...... 49122-UL MEREDE BE USA ...... 39146-UL EDLETO BOOT ...... 46134-UL STE DUSTRAL O., LTD...... 6026-LL TRU LAS ...... 23206-SL ALERA SOES ...... 52137-UL ETO SUL ...... 53153-UL ARM TO EET ...... 53117-UL OVA DS OL...... 42112-UL MERDA LE, LL ...... VO248-SL EDLETO WOOLE MLLS ...... VO222-SL SER BV ...... 24141-SL TRUE RT ...... 44096-UL AL TETLE O., LTD ...... 708-LL E SE MAE D. O., LTD...... 305-LL B ORALS ...... 57000-UL OVATO REATO ...... 29125-SL MERRELL...... 44105-UL EERBALL ...... 22218-SL SO, LL ...... 29127-SL TRUTRE RUED SAR ...... 51142-UL ALTE DESS ...... 53122-UL LL AEL ...... 24183-SL ELLER ...... 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sponsor logo here TITLE SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS EDUCATION

SM18_Show_Map-Quickscan.indd 1 7/10/18 5:28 PM

DIRECT MAIL

Send direct mail invitations to the official list of Retail Buyers registered for Outdoor Retailer QUICK LINKS Winter Market 2018. The turnkey program includes everything: use of the show’s official attendee list, printing, postage and mailing.

Learn more and order at: DIGITAL MEDIA www.OutdoorRetailerDirect.com

Alert: Please be careful and avoid several unauthorized/unaffiliated companies that claim they have the show attendee list available for sale – Outdoor Retailer lists are never sold. Please use the list rental services on this site. PRINT MEDIA Questions? Contact our Official Vendor Partner Direct Mail Postcard - Front or your Account Executive.

Pricing: REGISTRATION $500 opportunity cost for one-time database access BRANDING + SIGNAGE BANNERS

Direct Mail Postcard - Back EVENTS MEDIA EDUCATION

OUTDOOR RETAILER WINTER MARKET

NOVEMBER 8 - 11, 2018 | COLORADO CONVENTION CENTER | DENVER, CO REGISTRATION ENDORSED + SPONSORED BY THE OUTDOOR INDUSTRY ASSOCIATION SPONSORS

CONFIRMATION EMAILS

Place a footer banner ad inside the confirmation email(s) that are sent to every Outdoor Retailer Winter QUICK LINKS Market registrant prior to the show. Attendees are You are now registered for Outdoor Retailer Winter Market 2018. We are excited you requested to bring a printed copy of their email will be joining us for this event. confirmation with them to expedite the badge pick up Some important notes: Your Outdoor Retailer Winter Market badge is for the trade show only at the Colorado process. Your creative will land on the one email that Convention Center. is required for attendees to print out and bring to the We do not mail badges before the show. Please print out your confirmation with the DIGITAL MEDIA barcode and bring it to the Colorado Convention Center. You will scan your barcode show. and need a valid photo ID to pick up your badge at all registration counters. We will also be able to scan the document on your smartphone. However, we recommend if possible, to please print your confirmation email with barcode before leaving for the show to help expedite the process. Pricing: We look forward to seeing you in Denver! The Outdoor Retailer Winter Market Team Attendee Confirmation Email $7,500 Exclusive PRINT MEDIA

Exhibitor Confirmation Email $7,500 Exclusive REGISTRATION

OUTDOOR RETAILER WINTER MARKET

NOVEMBER 8 - 11, 2018 | COLORADO CONVENTION CENTER | DENVER, CO PORTAL ENDORSED + SPONSORED BY THE OUTDOOR INDUSTRY ASSOCIATION BRANDING

Feature your brand in a skyscraper advertisement in the Attendee Registration Portal. Each registrant will view five pages as they complete their registration for Winter Market 2018. Your skyscraper ad can be up to 800 pixels tall, but must be 200 pixels wide. + SIGNAGE Skyscrapers are very hard to miss and will appear BANNERS beside the registrant’s information.

Pricing:

Attendee Portal $5,750 Exclusive EVENTS

Exhibitor Portal $5,750 Exclusive

Working Media and Call your Account Independent Rep Executive for details

also available MEDIA

Ad must be 200 px wide by however tall (max 800); ad runs on all pages EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 13 INTRO BRANDING SPONSORS November 8 - 11, 2018 BADGE ADVERTISER

Badge advertising gives you exclusive, premium placement for your logo and branding. Your logo will be highlighted on the QUICK LINKS front of the badge and your ad will be printed on the back of more than 30,000 badges.

In an effort to reduce waste, Outdoor Retailer Winter Market replaced the traditional paper badge and plastic holder with DIGITAL MEDIA a durable paper badge that clips directly to the lanyard. Eliminating the plastic sleeves is one way Outdoor Retailer Winter Market is working to reduce the BUYER environmental impact of our show. ATTENDANCE GUIDELINES Badge Front Ad Size:

• Emerald Expositions reserves the right to accept, reject or prohibit registration or attendance at its events at any time for any reason. 1.625” x 1.625” • Outdoor Retailer reserves the right to use photographs/videos of you taken at the show for marketing purposes. • Exhibitors at Outdoor Retailer may utilize badge scanning in order to follow up with you after the show. Please be aware that by permitting an exhibitor to scan your badge, your contact information including address, email and phone/fax will be shared with the exhibitor, and Outdoor Retailer will no longer be in control of how your information is used. PRINT MEDIA Pricing/Availability: SOLD Questions or concerns? Email [email protected] UNAUTHORIZED PHOTOGRAPHY IS NOT PERMITTED. Photo files and/or devices will be confiscated and your badge will be revoked for the current and future shows. • UNAUTHORIZED PHOTO HOTLINE Onsite, if an infraction occurs, call (949)306-7709 to report name and company on badge if possible.

• If possible TAKE A PICTURE OF BADGE and email the picture to Julie Freedman at [email protected]. Front Badge Ad Size: 1.625” x 1.625”

Back Badge Ad REGISTRATION Size: 3” x 3”

Badge Back Ad Size: BRANDING 3” x 3”

BADGE LANYARD + SIGNAGE BANNERS Put your branding around the necks of your target audience by sponsoring the official show lanyard. You can choose to target exhibitors, attendees or both. Sponsorship includes opportunity cost only. EVENTS Pricing:

Exhibitors Exclusive - Call for pricing

Attendees Exclusive - Call for pricing MEDIA EDUCATION

BAG INSERT

Put your messaging directly in the hands of high-value attendees with the VIP Retailer/Media Bag. Promote a show special, new QUICK LINKS product, special program and booth location.

Pricing: $1,000 DIGITAL MEDIA

CHARGING STATIONS

Attendees are constantly using their devices during the show

and need a place to recharge. Create destinations for buyers by PRINT MEDIA outfitting multiple charging stations throughout the Colorado Convention Center.

Pricing: Exclusive - Call for pricing Sponsorship includes opportunity cost only. REGISTRATION

HOTEL KEY CARD

What’s the one thing you can almost guarantee attendees will have with them 24-hours a day? With the hotel key card, you BRANDING put your branding right in the pockets of priority retailers and attendees in the downtown Denver area.

Pricing: Starting at $4,500 + SIGNAGE BANNERS

LIBRARY BIN

Library Bins offer valuable distribution points for your publication

in a highly trafficked area of the show. Thousands will move EVENTS through the Colorado Convention Center during Outdoor Retailer Winter Market, Library Bins put your publication up front.

Pricing/Availability: $750 for Exhibiting Brands

(limited availability; pending renewal) MEDIA EDUCATION

MADE IN AMERICA PRODUCT SHOWCASE QUICK LINKS In recognition of the growing interest in domestic manufacturing, the Made in America Product Showcase at Winter Market will feature up to 30 products from American manufacturers to share the story of companies sourcing and producing here in the United States. DIGITAL MEDIA Products will be selected on a first-come, first-served basis, and applications are vetted by OIA’s Made In America Working Group team. The showcase will be located in the Colorado Convention Center and will feature information about the participating companies and their products. PRINT MEDIA Pricing/Availability:

Product Showcase Sponsor, includes: • 1-2 products in the Product Showcase • Flagged as “Made in America” brand on online exhibitor list and mobile app REGISTRATION • “Made in America” floor graphic at booth • Online pr oduct showcase + inclusion in dedicated attendee eNews $750 (limited)

Title Sponsor Call for pricing

OFFICIAL SHOW PRODUCT BRANDING

Establish your brand as the “Official Sponsor” for added visibility as part of your campaign at Outdoor Retailer Winter Market. As an official product, your brand gains exclusive distribution points and on-site signage. Custom opportunities are also available. + SIGNAGE BANNERS

Pricing/Availability:

Bottle $4,000

Dog Leash $800

Napkins $2,000 EVENTS

Bottle $4,000

Sock $4,000

T-Shirt $4,000 MEDIA Security Guard Sponsor $5,000

Bag SOLD

Recycling Program Sponsor (exclusive) Call for pricing

EDUCATION

REGISTRATION BRANDING

The registration centers at Outdoor Retailer Winter Market are the access points for the show. Located at each of the entrances QUICK LINKS of the Colorado Convention Center, these are the most heavily trafficked areas of the show. Whether attendees are picking up their badges or simply entering and leaving the building, the Registration areas are a powerful platform for your brand message. DIGITAL MEDIA Pricing:

Registration Center Sponsor Exclusive - Call for pricing

Registration Counter Handout $2,100 PRINT MEDIA

RETAILER + REP LOUNGE REGISTRATION Attach your brand to the Retailer + Rep Lounge where retailers and independent reps will be able to put their feet up and bags down, grab a snack, enjoy high speed internet access and relax in a “no-pitch” zone. Display your product/signage throughout the lounge space. Your company will be included in all mentions and promotions of the Retailer + Rep Lounge. Includes opportunities

to put a promotional insert in the VIP Bag. BRANDING

Pricing: $7,500 Exclusive Opportunity + SIGNAGE BANNERS SAMPLE STATIONS

Walking the show floor makes attendees HUNGRY. Take advantage of the opportunity to create a happy customer or potential partner by satisfying an immediate need. EVENTS Give attendees a taste of your brand by distributing samples of your food or beverage around the Colorado Convention Center. Sponsorship includes opportunity cost only.

Pricing:

Convention Center Exterior Sample Station $5,000 MEDIA

Convention Center Interior Sample Station $6,000 EDUCATION

VEHICLE PLACEMENT

Your company’s vehicle makes a statement in a way no traditional sign can. Park your snowmobile, truck, van, camper, pinzgauer QUICK LINKS or trailer at strategic locations in and around the Colorado Convention Center to attract attention and showcase your brand.

Pricing: DIGITAL MEDIA Parking Meter Placement Starting at $1,000

Exterior Placement Starting at $5,000

Show Floor Placement Call for pricing

Lobby Placement Starting at $5,000 PRINT MEDIA

Multiple Vehicles or Custom Activation Call for pricing

REGISTRATION

SWAG HANDOUT

Sampling new products is the best way to determine brand preference. This is a creative and inexpensive way to have your swag distributed to retailers at the show. Outdoor Retailer Winter BRANDING Market provides labor for distribution.

Pricing: $750 + SIGNAGE BANNERS

SHUTTLES

Be the exclusive sponsor of all shuttles to and from Outdoor

Retailer Winter Market hotels in Cherry Creek. You can provide EVENTS materials for the inside of the shuttles and/or brand the exterior with custom magnet signage like a billboard! Sponsorship includes opportunity cost only.

Reach buyers who are looking for new products at the show. MEDIA Pricing: $3,900 EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 18 INTRO BANNERS + SIGNAGE SPONSORS

BANNERS

High-impact visibility make banners one of the most sought-after branding opportunities at Outdoor Retailer. The opportunities QUICK LINKS may be limited, but the possibilities are endless. Sponsorship includes opportunity cost only.

Sponsor Levels:

Exhibit Hall Aisles (Zones) $5,000 DIGITAL MEDIA

Lobby Entrance $4,000

Panoramic Call for pricing PRINT MEDIA NEW PRODUCT DISPLAY CASE

Standing out at Outdoor Retailer doesn’t have to cost a lot. Make sure that your booth gets attention on the show floor. Drive booth traffic and maximize your ROI with the opportunity to highlight your featured product at the front of the show in the New REGISTRATION Product Display Case.

Pricing: $850

COLUMN WRAPS + DISPLAY CASES BRANDING

Make an immediate impression and drive traffic to your booth with Branded Display Cases. These life-size, eye-catching displays can’t be missed by buyers as they enter the show. New column wraps are a great way to get in front of the Winter Market

audience, unique and impactful. Help your brand stand out on + SIGNAGE BANNERS the show floor and at the Colorado Convention Center with these functional advertising spaces to drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only.

Sponsor Levels: EVENTS Display Case - Registration Lobby + Ramp $3,600

Display Cube - Registration Lobby $3,950

Bollards - New! Call for pricing

MEDIA Column wrap - In booth $1,350

Column wrap - Lobby $2,250 EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 19 INTRO BANNERS + SIGNAGE SPONSORS

DIGITAL SIGNAGE OPPORTUNITIES

Enhance your visibility to attendees by selecting a digital branding opportunity. In addition to the larger than life 14’ x 48’ QUICK LINKS digital billboard near the entrance to the Colorado Convention Center, there are 16 digital kiosks available for advertising your brand to reach the Winter Market audience inside the Colorado Convention Center.

Sponsor Levels: DIGITAL MEDIA

14’ X 48’ Billboard - Exclusive Call for pricing

Digital Kiosks (limited spots) $2,500 per ad spot PRINT MEDIA

ESCALATORS

Take advantage of this unique opportunity to display your

message prominently and have it seen by thousands of retailers REGISTRATION as they travel up and down the escalators located throughout the Colorado Convention Center. Promote your brand and/or company message as attendees are going to and from Lower, Street and Upper Levels. Please contact your Account Executive to discuss the different opportunities.

Sponsor Levels: BRANDING

Escalator Canopy Call for pricing

Escalator Clings - Ballroom Exclusive $5,900

Escalator Clings - Exhibit Hall Exclusive Call for pricing + SIGNAGE BANNERS

EVENTS MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 20 INTRO BANNERS + SIGNAGE SPONSORS

HANDRAILS

Get your brand out there and the exposure you need to stand out from the rest at Outdoor Retailer Winter Market. Increase your QUICK LINKS product/brand awareness and drive traffic to your booth with a vibrant handrail image that can’t be missed. Handrail banners are a unique way to distinguish your branding from your competitors. Your branding will make a lasting impression by being placed prominently on the stair rails that attendees use all day as they enter and exit the exhibit halls. Sponsorship includes opportunity DIGITAL MEDIA cost only.

Sponsor Levels:

Handrail Graphics - Ballrooms $9,500 PRINT MEDIA

Handrail Graphics - Exhibit Hall Call for pricing

Handrail Graphics - Lobby Stairs $9,900 REGISTRATION

HIGH IMPACT CLINGS

Welcome attendees before they even step into the Colorado Convention Center with branded clings on the windows and entry doors. Use your functional advertising space to illustrate your BRANDING brand, promote your product, and drive traffic to your booth. Window clings are the perfect sponsorship to highlight your brand with high impact and creative mural advertising. Designed to broadcast your company’s presence at Outdoor Retailer Winter Market it is a fantastic way to highlight a new product launch or + SIGNAGE line. Create a mural that will capture the attention of attendees BANNERS and showcase your brand all four days of the show. They are visible to the audience as they approach the show and as they enter the building, helping you turn foot traffic into booth visits. Sponsorship includes opportunity cost only. EVENTS Sponsor Levels:

Door Clings - Entrance Door Windows Call for pricing

Window Clings Call for pricing MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 21 INTRO BANNERS + SIGNAGE SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION BRANDING

YOU ARE HERE KIOSKS - EXCLUSIVE + SIGNAGE One of the most popular tools used onsite at Outdoor Retailer Winter Market is the “You Are Here” boards. Attendees use BANNERS the kiosks to locate exhibits on the show floor. Strategically placed throughout the show floors, “You Are Here” kiosks provide easy access to the exhibitor list and our featured show floor areas. These are conveniently placed on every level in high traffic areas. Get noticed and drive traffic to your booth.

Pricing: $8,500 EVENTS MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 22 INTRO BANNERS + SIGNAGE SPONSORS

FLOOR DECALS

Direct buyers to your booth with strategically placed decals under foot. Custom sizes and packages available. Grab the attention of QUICK LINKS the Outdoor Retailer Winter Market audience at the entrance to the show floor, at the base of the escalators and in various spots along the main aisle ways at the show. As buyers make their way around the show floor, these floor decals will continue your brand presence the show. This is a great opportunity for you to promote your brand, products, and booth number in a high-impact way DIGITAL MEDIA as buyers make their way to their next destination. Sponsorship includes opportunity cost only.

Sponsor Levels:

Floor Decals (various sizes) $550/$1,600 PRINT MEDIA

Floor Decals (8’ X 10’) - Show Floor Entry Call for pricing

Floor Decals (8’ X 24’) - Show Floor Entry $7,500 REGISTRATION

METERBOARDS

Drive traffic and extend your branding beyond the booth with double-sided meter boards placed in the lobby or other high-

traffic areas of the show floor. These large, visually appealing BRANDING billboards are both informative and impactful. Meterboards are an effective, affordable way to communicate with attendees. These signs are strategically placed in key areas to generate brand awareness and promote your products. Sponsorship includes opportunity cost only. + SIGNAGE BANNERS Pricing: $2,250 (double sided)

WELCOME FLAGS EVENTS Welcome the entire outdoor industry to the city of Denver by branding the welcome flags on the light posts throughout the downtown Denver area surrounding the Colorado Convention Center.

Pricing: Call for pricing MEDIA EDUCATION

GOOD MORNING OR

Good Morning OR is the opportunity to hold an outside activity

– a run, yoga session, clinic, etc. – before the show opens. QUICK LINKS Available days 1-3, create an event to engage attendees and generate interest for your brand.

Pricing: $500; limited DIGITAL MEDIA

INNOVATION AWARDS

Make your company an integral piece of this highly anticipated PRINT MEDIA event and ensure your brand message reaches thousands of attendees as they come together to celebrate the spirit of the outdoor industry. REGISTRATION Sponsor Levels:

Title sponsor Call for pricing

BRANDING + SIGNAGE BANNERS EVENTS MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 24 INTRO MEDIA SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION

MEDIA PREVIEW

Journalists attending Outdoor Retailer Winter Market will have exclusive access to preview some of the latest products BRANDING and newest exhibitors in the outdoor industry before the show opens. The Media Preview is an opportunity to launch your product, share your brand story, build relationships with the media that cover the outdoor industry, and help them get a jump on their show coverage prior to busy days of meetings and other activities on the show floor.

PARTICIPATING BRANDS WILL RECEIVE: + SIGNAGE • Pre-show exposure to attending media BANNERS • Access to endemic and non-endemic media in an intimate setting prior to the show. You’ll get to follow up with them later in the show too! • Flyer included in the VIP Retailer and Media Bag – referencing brands that participated in the Media Preview, and including brand name and booth number call out, helping retailers find you on the show floor • Participation in media-awarded “Best in Media Preview” EVENTS “BEST IN MEDIA PREVIEW” WILL RECEIVE: • One complimentary hotel stay during the next Outdoor Retailer show your brand exhibits at (one room; three nights) • An eye-catching Outdoor Retailer Winter Market “Media Preview Award” decal to display in your booth • A “Media Preview Award” digital icon to display on your website and in marketing materials • Mention in The Daily following the Media Preview MEDIA Cost to Participate: $1,250

For more details and information about this opportunity, contact your Account Executive. EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 25 INTRO MEDIA SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION

PRESS ROOM

FOOD FOR MEDIA — BRANDING EXCLUSIVE BRANDING Outdoor Retailer Winter Market brings in several hundred working members of the press. Put your branding on the Press Room to get exclusive exposure to this key group with product placement and option to host happy hours with media.

Pricing: Call for pricing + SIGNAGE Sponsor to provide either a breakfast, lunch or snack service in the Media Press Room on any of the show days. BANNERS Meal service can be turnkey if brand chooses, or: • Sponsor will have an opportunity to provide a product sample, press kit, and time to give a 15 minute presentation on the product benefits and features if brand sponsor so chooses. • Sponsor can place materials, tabletop signage and man a 4’X6’ table for 1 hour during food service.

Pricing: EVENTS Food and Beverage additional cost, Exclusive Press Room meal and Call for pricing see projected pricing from Centerplate branding sponsorship | Includes (Based on 75 Journalists): options for food and branding Breakfast $1,200

Meal Sponsorship – Choice of breakfast $1,750 MEDIA or lunch, and day | Exclusive available Lunch $2,300

Snacks Sponsorship – Choice of day $895 Snacks $800 Limited to two per day EDUCATION

PRESS ROOM (Continued)

TARGETED MEDIA LIST FOR OUTDOOR RETAILER WINTER MARKET 2018: QUICK LINKS 303 MAGAZINE EVERYTHING SKATEBOARDING OUTDOORGEARLAB TETON GRAVITY RESEARCH 50 CAMPFIRES EXPEDITION NEWS OUTSIDE MAGAZINE TETON MEDIA WORKS 5280 MAGAZINE FABRICLINK NETWORK OUTSIDE TV TEXTILE NET IN TAIWAN A&E NETWORKS FAIRCHILD FASHION MEDIA OUTTHERE COLORADO THE ADVENTURE BLOG ABC-TV DENVER FAMILY CIRCLE OVERLAND JOURNAL / EXPEDITION THE ALPINE START ACTIVE JUNKY FAST COMPANY PADDLEXAMINER THE CLIMBING ZINE

ADVENTURE CYCLING FITWILD.COM PADDLING.COM THE COLORADIST DIGITAL MEDIA ADVENTURE JOURNAL FOOTWEAR NEWS POCKET OUTDOOR MEDIA THE COLORADO SUN ADVENTURE SPORTS JOURNAL FORBES POPULAR MECHANICS THE DENVER JOURNAL AIM MEDIA FORMULA 4 MEDIA POWDER MAGAZINE THE DENVER POST ALPINIST FOX-TV DENVER PRACTICAL TRAVEL GEAR THE DRAKE MAGAZINE AMERICAN OUTDOORS FOX NEWS CHANNEL PUGSKI.COM THE DYRT ANGLING TRADE FREQUENCY RANGE THE EXPEDITIONERS MAGAZINE ANGRY SNOWBOARDER GEAR INSTITUTE RED BULL MEDIA THE FLYFISH JOURNAL PRINT MEDIA ASPEN TIMES GEAR JUNKIE REDDYYETI THE GEAR DOG ASSOCIATED PRESS GEAR PATROL REFINERY29 THE HAUTE BAR BACKCOUNTRY SKIING CANADA GEARIST REI ADVENTURE PROJECTS THE HUNTING PAGE BACKPACKER MAGAZINE GENERATION ADVENTURE ROAM THE INERTIA BACKPACKERS.COM GIZMODO ROCK & ICE THE MANUAL BAY AREA NEWS GROUP GRIND MEDIA ROOTS RATED THE MTB LAB

BICYCLE RETAILER GRIPPED PUBLISHING RUNNER’S WORLD THE NARWHAL REGISTRATION BIGLIFE MAGAZINE HIGH COUNTRY NEWS RUNNING INSIGHT THE NEXT WEB BIKEPACKING.COM HUFFINGTON POST RUNNING NETWORK THE OUTBOUND COLLECTIVE BIKERADAR HUNTINGLIFE.COM RUNNING NORTHWEST THE SNOWBOARDER’S JOURNAL BIZ WEST INC. SAN FRANCISCO CHRONICLE THE TREK BLISTER GEAR REVIEW INNOVATION & TECH TODAY SEATTLE MAGAZINE THE VERGE BLOOMBERG INSIDE OUTDOOR SELF THE WIRECUTTER/NYTIMES BLUE RIDGE OUTDOORS KOA RADIO SHAPE THEPADDLEJUNKIE.COM

BOARD INSIDERS KOMO NEWSRADIO SHE EXPLORES TEN: THE ENTHUSIAST NETWORK BRANDING BOARDERS MAGAZINE KYSL RADIO SHE VENTURES TOYOTA CRUISERS & TRUCKS BOULDER WEEKLY LIFTED LIFE TV SHOP-EAT-SURF TRADE AND INDUSTRY BOYS LIFE MAGAZINE LITTLE GRUNTS SIERRA MAGAZINE TRAIL AND ULTRA RUNNING BUSINESS INSIDER LIVE NATURALLY MAGAZINE SKI BUM PODCAST TRAIL RUNNER MAGAZINE BUZZFEED LONELY PLANET SKI JOURNAL TRAILSPACE.COM CALGARY HERALD MADEMAN SKI MAGAZINE TRANSWORLD BUSINESS + SIGNAGE

CAMP TREND MAGNETIC MAGAZINE SKIGEARTV TRANSWORLD SNOWBOARDING BANNERS CANOE & KAYAK MAGAZINE MASHABLE SLOWTWITCH.COM TRIATHLETE MAGAZINE CARRYOLOGY MATADOR NETWORK SNEWS TV8 VAIL CASPER STAR-TRIBUNE MEN’S FITNESS SNOCOUNTRY.COM ULTRARUNNING CBS-TV 4 DENVER MEN’S HEALTH SNOWGRRL.COM USA TODAY CLIMBING MAGAZINE MEN’S JOURNAL SNOWBOARD COLORADO VAIL DAILY CNN MILITARY TIMES SNOWBOARD MAGAZINE VELO NEWS CO YOGA + LIFE MAGAZINE MOTIV RUNNING SNOWBOARDER VENTURE BEAT COLLEGE OUTSIDE MOUNTAIN LIFE SNOWSHOE MAGAZINE WALL STREET JOURNAL EVENTS COLORADO PUBLIC RADIO MOUNTAIN LIVING SNOWTECH MAGAZINE WEIGH MY RACK COLORADO SPRINGS INDEPENDENT MOUNTAIN MAGAZINE SPORTING GOODS BUSINESS WESTERN HUNTER COOL HUNTING MTN TOWN MAGAZINE SPORTS INSIGHT MAGAZINE WESTWORD CROSS COUNTRY SKIER NBC-TV 9 DENVER STANDUP JOURNAL WHOLE FOODS DAILY CAMERA NEW YORK TIMES STEAMBOAT RADIO WILD IDEAS WORTH LIVING DENVER BUSINESS JOURNAL NEXT LUXURY SUMMIT DAILY WILDSNOW.COM

DENVER LIFE MAGAZINE OFFGRID MAGAZINE SUNSET MAGAZINE WIRED MEDIA DIGITAL TRENDS ONTHESNOW SUP THE MAG WOMEN’S HEALTH ELEVATION OUTDOORS OUTDOOR ADVENTURE MEDIA SUPCONNECT WOMEN’S RUNNING ENGADGET OUTDOOR BIZ PODCAST TASTEMADE WOMEN’S WEAR DAILY ENGEARMENT OUTDOOR PROJECT TECH LAUNCH PAD WSA MAGAZINE ENTREPRENEUR MAGAZINE OUTDOOR SPORTS GUIDE TECHCRUNCH WYOMING TRIBUNE EAGLE

ESPN OUTDOOR SPORTSMAN GROUP TERRAIN MAGAZINE EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 27 INTRO EDUCATION SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION

OUTDOOR UNIVERSITY

Present your own topic to the Outdoor Retailer audience with a sponsored seminar. Your seminar will be promoted with BRANDING signage, on the mobile app, in the schedule of events on outdoorretailer.com and in The Daily.

Pricing: $2,750 Hosted Seminar + SIGNAGE BANNERS

Thanks to Our Previous Sponsors: EVENTS MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 28 INTRO EDUCATION SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION

THE CAMP BRANDING

The Camp is an education and event platform to help extend your reach beyond your booth. We provide the stage, seating, AV equipment and technical support. You bring the experts, panels or events.

Sponsor Levels: + SIGNAGE BANNERS

Forum on Days 1 - 4 Pending, limited availability

Beer Sponsor Call for pricing EVENTS MEDIA EDUCATION

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TREND + DESIGN CENTER BRANDING

CONCEPT The Trend and Design Center serves the design and sourcing audience at Outdoor Retailer Winter Market by providing relevant, compelling, educational and networking events.

SPONSORSHIP OPPORTUNITIES + SIGNAGE Exhibitors have the opportunity to use the Trend and Design Center for brand presentations, networking events, BANNERS activations and other events.

Outdoor Retailer Winter Market will provide one hour of exclusive use of the Trend and Design Center, which includes a dedicated presentation area with stage and seating, as well as basic A/V (over-ear mic, speakers, monitor). EVENTS Sponsor Levels:

Segment Sponsor $2,500

Title Sponsor Call for pricing MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 30 INTRO EDUCATION SPONSORS QUICK LINKS DIGITAL MEDIA PRINT MEDIA REGISTRATION

SOCIAL MEDIA ZONE

The Social Media Zone is is both an activation and a workspace for retailers and brands to understand the value of social BRANDING media for their business, learn new tactics, collaborate and get inspired.

SPONSORSHIP OPPORTUNITIES Exhibitors have the opportunity to curate this space daily with a social media professional on-site for “office hours,” plus

two 15-30 minute informal classroom-style workshops to help brands and retailers with their social media marketing + SIGNAGE BANNERS strategy. Marketing and promotion includes both digital and print branding and logo placement on all communications and online.

Pricing:

Daily Sponsor (includes opportunity cost only) EVENTS

Day 1 $3,500 Day 2 $3,500 Day 3 & 4 $3,500

Additional branding and custom options Call for pricing MEDIA EDUCATION

CONTACT US Outdoor Retailer Winter Market | 2018 Sponsorship + Advertising Opportunities 31 OUTDOOR RETAILER WINTER MARKET 2018 SALES CONTACTS

Select your Account Executive by region:

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Krista Dill Robert O’Quinn Sales Director Account Executive (949) 226-5728 (949) 226-5721 [email protected] [email protected]

Ryan Johnson Dave Nielson Senior Account Executive/Publisher Account Executive (949) 226-5788 (949) 226-5755 [email protected] [email protected]

Paul Dillman Adam Kingston Senior Account Executive Account Executive (949) 226-5751 (949) 392-4644 [email protected] [email protected]