Demo August 2, 2016

THE MOST CUTTING-EDGE GEAR SETTING IN MOTION THE TREND STORIES FOR THE COMING SEASON

DEMO AUGUST 2, 2016 PINEVIEW RESERVOIR OR CEMETERY POINT MARINA, UTAH TRADESHOW AUGUST 3-6, 2016 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH WWW.OUTDOORRETAILER.COM OPEN AIR DEMO AUGUST 2, 2016

OPPORTUNITY Exposure to the Buying Power of the Outdoor Industry.

The Open Air Demo offers unique branding opportunities that resonate with your target audience—putting your product in the hands of buyers and media in the environment it was designed for. Trail running, fly fishing, hiking, paddle, SUP, camping, hydration and technology are just a few of the categories buyers and media are looking for at the Demo.

Open Air Demos Have Featured: • Open Air Demo Games • Trail Running Races • Glamping Experience • Chill Zone w/ Sierra Nevada Beer Garden & Food Trucks • Fly Fishing Casting Contests • Geocaching • SUP Races • Prize Tent Giveaways for Buyers

Custom creative opportunities available!

AUDIENCE The Outdoor Retailer buyer audience comprises the most influential store fronts in outdoor specialty, national department and chains, educational and military buyers, as well as internet retailers. • 90% of attendees come to see new products • Open Air Demo exhibitors put out more product in one day at OR than at any other demo • Open Air Demo’s paddle emphasis draws core paddlesports buyers • VIP Retailer Program – we’ll personally invite the retailers you want to see • Free shuttles run hourly, delivering retailers and media directly to you

STATS Summer Market 2015 Broke Previous Demo Attendance Records: • 3,277 total attendance • 2,495 buyers & 278 media from every state in the USA and 53 countries • 140 exhibiting manufacturers

CHOOSE YOUR OPEN AIR DEMO BOOTH

Select the Type and Quantity of Booths to Suit Your Needs!

Standard booth space size: 12’ wide X 10’ deep

*Waterfront Booths: 1-4 Booths $825 per space —————————————————————————————————— 5+ Booths $725 per space

Demo Booths: 1-4 Booths $725 per space —————————————————————————————————— 5+ Booths $625 per space

* Waterfront booths are reserved exclusively for paddlesports/ watersports/SUP hardgoods exhibitors. SPONSORSHIP OPPORTUNITIES

Title Sponsor Call for Pricing —————————————————————————————————— Presenting Sponsor $2,500 —————————————————————————————————— Event Sponsor $1,000 —————————————————————————————————— Official Demo Product $500 —————————————————————————————————— Arch $3,000 —————————————————————————————————— Vehicle Placement $2,500 —————————————————————————————————— Bag Insert $295 —————————————————————————————————— Guide Ad $400 —————————————————————————————————— Create your own custom race, event, or party! Call for Pricing

MARKETING & PROMOTION Tens of thousands of impressions from OR including online, print, onsite plus the halo effect of media coverage and brand social media plugs about the demo. Outdoor Retailer will promote the Open Air Demo in all attendee and media communications, through our media partners, via our social platforms and with VIP programs including:

PRINT • Comprehensive Planning Guide with Open Air Demo floorplan delivered to all registered and pro- spective attendees and media and provided in print at the show and in digital format pre-show • Dedicated Open Air Demo Guide available onsite and in digital format pre-show • 3 page spread in O.R. Pre-Show Daily • VIP Retailer Program: Key outdoor buyer and media tours

DIGITAL • Dedicated HTML to retailers (brand recognition) • (3) eNews inclusions (brand recognition) • Online Planner featured area (brand recognition) O.R. Daily • Mobile app pushes

• Digital campaigns to buying audience pre-show, via SNEWS and more • Dedicated section on the Mobile App

WEBSITE (OUTDOORRETAILER.COM) • Flash panel on home page starting June 1 • Dedicated web page to go live in June (brand recognition) • Event/area listing (brand recognition)

Mobile App Pushes TESTIMONIALS

“Attending the Open Air Demo gives us a competitive advantage over shops in our area that do not. Beyond the value of testing and trying products for ourselves, the event exposes us to brands and products that might take several more months to enter our radar through other channels.” —Arnetta Hanzel, CJ Ventures LLC

“The Demo is very important for our paddlesports department because this is where we try everything before we buy it, so we come out here with the team of three, we try to get on every board, every boat, and just really check out what’s new and bring it back to our customers. That’s a very important thing for our store.” —Bill Thompson, Downwind Sports South Inc.

“I think a lot of people coming up for the first time really should get in the day before and come out to the demo day - it’s a great place to play, it’s a great opportunity to get to meet a lot of the new vendors, come out here on a less intense basis, they don’t have a lot of appointments, are not as busy, and they’re really really excited to be here. Plus, no one is very exhausted yet.” —Kevin Rosenberg, Gear To Go Outfitters Website Flash Panel

2015 OPEN AIR DEMO EXHIBITORS

Aire Inc. FunAir KIND Snacks Ocean Lineage Skyline Paddleboards Albedo100 Reflective Spray Onewheel Klecker Knives LLC Open Air Dynamics Slingshot Sports EnerPlex Garmin Kokopelli Raft Co. Oru Kayak Sol Paddle LLC. Atlasware/ Liquid Xtreme Glide SUP Krboat LLC Outdoor Tech Stand Up Paddle Industry AVEX Go Gear LLC Kwik Tek (Airhead SUP) Ozwest Association - SUPIA REVO GoPro La Siesta Inc. Padillak SUP/ SDP Seats Stellar Kayaks & Surf Skis Bergans USA GU Energy Labs Lahui Kai Paddle Boards Pau Hana Surf Supply SUPtac LLC BIC Sport Health Warrior Lakeshore Paddleboard Company Pelican International SurfTech BioLite Helly Hansen Level Six Inc. Peppermint Energy Tahoe SUP Boardworks Surf (Papa Hana) Froodles LEXAR Pepper’s Polarized Eyewear TCB Innovations Pty Ltd. Body Glove Hobie Cat Lifetime Products Inc PepPod Sevylor Boosted Horizon Hobby, LLC Lightspeed Outdoors Pocket Disc Tifosi Optics, Inc. Bug Protector Hurricane Aquasports Live Eyewear, Inc. Point 65 Sweden AB TravelChair Company BugBand, A Division of EES Inc. Hydrus Board Tech Loksak Inc POLARIS Electric Bicycles Travelon Carl Zeiss Sports Optics Industrial Revolution Inc. Lowepro PowerBar Starboard Chums- Beyond Coastal Innova Kayak Lucky Bums Prone 2 Paddle Hala Gear Drytunes Waterproof Speakers Inventist Inc Mad Vision Pure Health Water Vibram USA Coastal Paddle Company Jackson Kayak MFB Group LLC Red Paddle Co North America Viking Kayaks/Yak-Gear Confluence Outdoor Jetsurf Mexico MTI Adventurewear Replay XD Wenonah Canoe Inc. Corcl Jobe Sports International NAISH Restop Windcatcher Costa Del Mar Johnson Outdoors Watercraft Native Eyewear Riviera Paddlesurf Winnebago Ind. Croakies Jonathan Paul Eyewear Kang Hua SUP RTM Kayaks Yeti Coolers Current Drives Jungle Jumperoo Laird StandUp SAILPADDLE Yolk USA INC DeLorme Kala Brand Music Co. NK Sports Performance for SUP Sea Eagle Boats Inc. ZEAL Optics DJI Kayak Distribution Amundson SUP Setton Farms Zuca Inc. Dynamic Discs Keeper Sports Products NRS SIC Maui ECS Boards Australia Key Log Rolling Nucanoe Inc. Silver Fire, LLC Flexfit LLC Kialoa Paddles Oakley Inc Skechers

2015 OFFICIAL OPEN AIR DEMO SPONSORS

Title Sponsor Official Chair Presenting Sponsor Official Bag Official Beer Official Super Sweet Slide Extreme

2015 OFFICIAL GAMES SPONSORS

Produced By Presenting Sponsor Supporting Sponsor Supporting Sponsor Supporting Sponsor Supporting Sponsor Official Super Sweet Slide Extreme Official Tomahawk Official Disc Golf Official SUP Official Drone

Supporting Sponsor Supporting Sponsor Supporting Sponsor Supporting Sponsor Official Shoe Official Shirt Official Camera Starboard SUP Polo Games