Easygoing Young Fashion Style

TEXTINATION NEWSLINE 2010-09-21 TEENS VERSUS PROFESSIONALS Easygoing young Fashion Style

If the attractiveness of international fashion colored. Although the school has priority, but brands dwindles new, fresh talent feel called it sits in the afternoon on a regular basis up to to the scene. They meet truly the teenagers’ five hours at the sewing machine. approach to life better than the well known "Designing and sewing is designers who are in age light-years away an inner drive for Cecilia. from young consumers and their fashion She never was driven to needs. Even senior guru Albert Eickhoff - lo- or exerted any pressure, cated in Duesseldorf - signaled to take inten- "says dad Lionel. Mean- sified care of new young labels. while, the Hollywood Nevertheless, the question should be al- stars are crazy about her lowed: Are naive freshness and insouciance dresses for their children. are currently more important than experience Fashion shows and TV and maturity? In any case, teens are testing appearances are now part of Cecilia's life. their creativity - often supported by father or After school, she wants to mother. study fashion design. "I Ten year old creates for Hollywood’s chil- dream that my own collec- dren tions are shown at New There is the ten- York Fashion Week and year old Cecilia sold in shops all over the Cassini, daughter world and that a lot of girls of a yoga teacher wearing my designs, pref- and a fashion erably also Sasha and Ma- photographer lia, the daughters of the First couple Obama." from Los Angeles, according to her mother Moreover, she would certainly want to have crazy about fashion since the baby age. As her own shop and gain wealth. Finally, she early as five years old, she designed a T-shirt even shows her own designs as a model. and embroidered sweaters. With six years Anything else? Oh, and to she started to work on the sewing machine gain fame like Karl Lager- donated by Grandma. She feld or Heidi Klum, that’s loves to experiment with what she wants as well. colors, patterns and fab- Papa will sort things out. rics and likes to use old Cecilia just sparkles with a clothes from grandma and sense of mission: "In con- mother’s wardrobes in or- trast to Da Vinci and Coco der to disassemble and to Chanel I do not want to slash and then to recon- wait until I grow up, to create masterpieces. figure. Her style: multi-

Kira Plastinina: Fashion Career with selects materials and de- Daddies Millions fines her fashion line, Question to Radio Yere- supposedly until the early van: Can a designer morning hours. without any training and Kira seems to hit with experience make a ca- their fresh, funny, youthful reer as a top designer, at and fancy things the taste that young teen-age? of her generation. Her Answer: In principle no, style is a mixture of punk, but if her father is a millionaire and finance pop, and pink-purple - all her label, along with marketing strategy and for young girls aged twelve and under 30. establishing her own shops, the whole she- bang should work out! Kira Plastinina lives in Sergei bears the costs of the designer’s ca- Moscow and is such a darling of fortune, and reer of his daughter. For the show premiere at her dad Sergei Plastininow is a Russian busi- the Fashion Week in Moscow, he invited the nessman who made his fortune with a dairy deluxe brat Paris Hilton. The PR gag was and beverage company. It is estimated at 500 skillfull, the press hype size accordingly. But it million euros. is said that the enthusi- asm of the fashion icon Even as a child Kira was set him back two million creative and invented new euros. "The investment silhouettes for the gar- has paid off," the father ments of her dolls. Later, said afterwards. The task when Daddy noticed in- now is to conquer the in- teresting fashion sketches ternational markets. that were drawn by his now 14-year-old daughter Sergei sends Kira with on the kitchen table, he – with the good nose presentations to Rome, Milan and London. So of a discoverer – smelt the special talent of she will be also known outside Russia. Mean- his pretty daughter. while she owns approx. 100 "Style Studios" in Russia, Ukraine, Kazakhstan, the USA and He created the label "Kira Plastinina" and the Philippines and even in China. The “Kira hired a complete team of designers for his lit- Plastinina shops” sell also their own perfume, tle girl, who is very tal- shoes, candles, jewelry and lollis. In the ented, but has yet to bring meantime some American stores had to close the High School to an end. down. In the morning, the teen- ager attends the Anglo- But Kira leaves to new American School in Mos- activities. In September cow, in the afternoon Kira 2008 she made her debut works with her people on at the Milan Fashion new ideas for the collec- Week with her new high- tions. As chief designer she approves end line called " LUBLU sketches along the lines of "cool" or "uncool", Kira Plastinina " and im-

pressed the Italians. Since A further refinement: she its spring 2010 collection, bets on the customiza- even in the "Designers tion trend. Each Crystal Corner is found" from Har- Rock design is limited to rods, which she is particu- 1000 pieces and each larly proud of. On June, 1 shirt is numbered indi- Kira was 18 years old and vidually. This increases has completed all school the desirability and at- examinations. Now she tracts even more of the wants to continue full steam ahead her design celebrities. So many stars such as Madonna, career supported by her father. Heidi Klum and Katie Price wear enthusiastically the new Crystal Rock fashion. The mar-

Crystal Rock – Creativity from the Genes keting strategy is: First, the product go only to Know-how, capital, and exclusive, exquisite luxury stores, later the there are also genes of business is done with the masses. Of course, the father, which enabled Daddy is suspected behind the sophisticated a career for also 18-year- branding campaign. old Crystal Rock, daughter of the famous Ed Fashion from the Province: Hardy designer Christian Young Designer aged 17 Audigier. Since she may "His fashion is crazy, everyone can afford it, be ever so talented, but but not everyone can wear them," a young without Daddy’s sophisti- female fan stated enthusiastically about a de- cated marketing strate- signer who is actually even none at all. But gies the current success Lennart Wronkowitz, almost 17 years young would not probably had and a grammar school pupil in Westphalian appeared. Although the Soest, knows what girls and boys want in critics are full of praise for fashion. In an age when most of his class- her designs - with her mates still have dreams, he has a clear idea fashion she mirrors the of his career: fashion designer. "When I finish school I want to study fashion spirit of the youth and reflects design, preferably at St. Martins in London. Hollywood's charm"- but what After that I will continue to eighteen considers even the expand my fashion label. idea of designing her collec- My biggest dream is to tion not only sexy and stylish, have my own show on but also to integrate a factor of New York Fashion environmental consciousness? Week.” All T-shirts are 100 percent natural fibers, chemical addi- Lennart is ravished by tives and pesticides have been fashion. Like others of his completely omitted. outfits. "Fashion fasci- nates me, because you can express your in-

dividuality and develop your own style." A earlier had the same dream and could never year ago, with an exception for minors, he realize it, she is happy for me all the more. has created his own label and sells it on the She has also taught me the basics of sew- Internet. ing.” He looks more like a good boarder, trademark: styl- Madonnas daughter Lourdes: Career Test ish dressed hair, large with Fashion black horn-rimmed Even Madonna's 13-year-old daughter glasses, tight jeans, a Lourdes now wants to be in fashion business multicolored, self- and designed a collection for the American designed T-shirt and department store chain Macy's. " It is called clunky basketball shoes in after the song her mother in the Eighties "Ma- retro-look. His self- terial Girl" and it looks that way. So that confidence is almost insulting. "I like to follow young fans can afford her fashion, the prices trends, if I just don’t create one myself. Or: "I are kept moderate. always try to keep the line between avant It is said thet the outfits reflect her own taste. garde and wearable in my fashion. I think with But the proud mummy reveals: "She steals my own handwriting, I'm on the right path to clothes from my closet and tinkers her own becoming a good designer. " look. Exercise for future fashion career? Lennart designs his cloth- There is still a very young "designer" in Ger- ing in the back of the doc- many. The 17-year-old grammar school pupil tor’s office of his parents. Michael Pixis from Würzburg produced out of His clothes are flashy, boredom T-shirts with ran- flamboyant, funky and domly sprayed black, white or trendy, or more simply, red splashes of color and the striking and experimen- embroidered words "pixis. tally. In particular, Espe- Then he had a brilliant idea: cially T-shirts, sweatshirts and dresses, are "If Madonna wears my sequined or printed, lacquer fabrics, cotton clothes, the whole world will shirts, blouses with huge floral patterns, wear them." So he flew to stretch fabrics with coating applications or set London to deposit two of his lace are his passion. A T-shirts with the accompanying letter in a box source of inspiration is in front of Madonna's front door. Weeks later Lady Gaga, "because she he saw photos with Lourdes in his T-shirt on combines fashion with the internet. Now Pixis is overwhelmed with art." orders. Although he wants to study architec- Is school reconcilable with ture after high school, but he should use his fashion? "Even if I invest a special talent. Even the most beautiful crea- lot of time for my label, I tion needs the right promotional idea. Or the balance school and fash- appropriate father. ion pretty well. What do his parents think Kurt Geisler about his ambitions? "Because my mother Translation Textination-Team