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Annual Report 2020 Pdf, 12 МБ DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU WELCOME TO THE 2О2О PJSC DETSKY MIR ANNUAL REPORT ABOUT ANNUAL REPORT APPROVAL OF THE DISCLAIMER THIS REPORT PREPARATION STANDARDS ANNUAL REPORT This is the Annual Report for the period from 1 The Annual Report has been prepared on the basis The Company’s Annual Report was This Annual Report has been prepared by Detsky Mir solely for January 2020 to 31 December 2020 detailing the of Detsky Mir’s management reporting and also the approved by the Board of Directors informational purposes, using information available to the Company activities of Public Joint Stock Company Detsky Mir Company’s audited consolidated financial statements (Minutes No. 10 dated 26 May 2021). at the time of its preparation, including information obtained from (“Detsky Mir” or “the Company”) and its subsidiar- for 2020 under International Financial Reporting duly appointed third parties. The Company reasonably believes that ies, jointly referred to as Detsky Mir Group (“Detsky Standards (IFRS). The Annual Report also discloses PJSC Detsky Mir’s Annual Report this information is complete and accurate as of the publication of Mir Group” or the “Group”). The list of subsidiaries the Company’s environmental, social and governance was approved by the Annual Meeting this report but does not make any representation or warranty that included in this Annual Report and Detsky Mir’s (ESG) performance metrics. of Shareholders on 30.06.2021 this information will not be updated, revised, or otherwise amended shareholdings in these subsidiaries are disclosed (Minutes w/o dated 02 July 2021). in the future. in the notes to the IFRS consolidated financial state- Detsky Mir’s IFRS consolidated financial statements ments for 2020. for 2020 were audited by AO Deloitte and Touche The Company’s Annual Report may contain forward-looking state- CIS. Although the Company has been applying IFRS 16 ments or projections themselves. Such statements or forecasts relate The Annual Report provides consolidated informa- Leases (International Financial Reporting Standard es- to matters that are not historical facts or statements and that reflect tion on the main results of the Company’s activities, tablishing the financial reporting procedure for leases) the intentions of the Company, its beliefs, or current expectations as well as its strategic priorities and goals for both since 1 January 2018, key financial metrics in the state- regarding operational performance, financial condition, prospects, the short and medium term. This Annual Report ments are compared excluding the effect of IFRS 16. growth rates, and the strategy of the Company and the industry focuses in particular on the Group’s activities in the The Company’s previous annual in which it operates. Many factors may cause the actual results of areas of sustainability and corporate governance. Please note that in this report, immaterial deviations in reports are available on its dedicated Detsky Mir’s operations to differ materially from the projected the calculation of ratios, percentages, subtotals and to- shareholder and investor relations results contained in the forward-looking statements. These include, tals are due to rounding. Figures in this Annual Report website: ir.detmir.ru/en/. but are not limited to, factors such as general economic conditions; may differ slightly from previously reported numbers the competitive environment; risks associated with operating in the due to rounding differences. Russian Federation, Kazakhstan, and Belarus; rapid technological changes and changes in the market conditions in the industries in which Detsky Mir operates; the impact of the COVID-19 pandemic on the macroeconomic situation in the markets where the Company . is present and on its financial performance; as well as other risks con- nected with Detsky Mir and its activities. 2 3 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU CONTENTS COMPANY OVERVIEW OPERATING REPORT CORPORATE GOVERNANCE Detsky Mir today 8 Omnichannel platform 118 Board of Directors’‎report 240 2020 highlights 20 Retail sales of children’s goods 130 Corporate governance framework 242 A new era for the Russian stock market 22 Assortment and supply chain 140 General Meeting of Shareholders 244 Investment highlights 26 Pet supplies 154 Board of Directors 247 The year’s key events 30 Customer experience 158 Management Board 274 Geographic presence 40 Logistics 166 Remuneration report 282 Awards 44 Information technology 174 Control and audit 288 Financial overview 176 Capital and shares 300 STRATEGIC REPORT SUSTAINABILITY APPENDIX Message from the Chairwoman 48 Our approach to sustainability 186 Report on compliance with the Corporate Governance Code 308 Chief Executive Officer’s statement 50 Sustainability strategy 192 Information on major transactions in 2020 344 Our markets 58 Responsible product sourcing 194 Information on related-party Strategy for rapid growth and high dividends 78 Our employees 200 transactions in 2020 346 Strengthening leadership in the children’s Cybersecurity and personal Information on transactions with segment 84 data protection 215 the Company’s shares performed by members of governing bodies in 2020 348 Development of new business verticals 98 Environmental responsibility 218 Information about the Company 350 Risk management 102 Social and charitable activities 230 Consolidated financial statements 352 4 5 COMPANY OVERVIEW Detsky Mir today 8 2020 highlights 20 A new era for the Russian stock market 22 Investment highlights 26 The year’s key events 30 Geographic presence 40 Awards 44 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE DETSKY MIR TODAY MARKET POSITION Detsky Mir Group is a multi-format retailer and the undisputed leader in the children's goods market in Russia and Kazakhstan, Undisputed leader in the as well as a significant player in Belarus. The Company is one of children’s goods market the largest and fastest-growing online retailers in the children’s goods segment in Russia. 22% share of the total children's goods market in Russia (+3 p.p. year-on-year)* *Source: Ipsos Comcon 8 9 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE OUR MISSION Our omnichannel retail chain creates the optimal conditions for society to make safe, high-quality, and high- potential investments in the younger generation. Since its inception, the Detsky Mir chain has been guided by a governing principle that has become its motto: “A happy childhood for everyone!” 10 11 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE OUR BRANDS DETMIR.RU One of the largest and fastest-growing online stores for children’s goods 453 m 3О% 65% visits in 2020 online sales share in total of online orders made 832 STORES revenue (Q4 2020) through the mobile app (52nd week of 2020) The most recognizable Russian brand in the children’s segment with a 73-year history ZOOZAVR A modern pet 2О 331 216 m supplies chain Detmir Pickup cities across Russia, store visits stores Kazakhstan, and Belarus in 2020 2О stores online store at 897,OOO m² zoozavr.detmir.ru of total selling space 12 13 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE OUR PRODUCTS SHAREHOLDERS AND STAKEHOLDERS A wide assortment of unique products 25О,OOO SKUS 75% 5О% #1 for children and pets free float of the Board of Directors are among Russian retailers independent directors, including in the Forbes ranking 44.5% the Chairwoman of the Board of top employers share of private label and direct imports in total sales ESG PRINCIPLES Road map developed for integration of ESG principles INFRASTRUCTURE into business model and strategy 8О% 138,OOO m² of Russia’s urban population of warehouse space can pick up orders within 60 minutes 28О 6,568 Russian cities offer super pickup points express delivery service within for online orders 2 hours 14 15 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE BUSINESS SCALE Total revenue RUB 142.9 bn 15,OOO RUB 7.8 bn employees in dividends 11.9% adjusted EBITDA margin 16 17 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE MEDIUM-TERM STRATEGY (2024) New verticals that meet a wide range Further consolidation of the of customer needs and carry high growth children’s goods market potential 45% 2.4 m +5ОО 3О% 2О21 online channel share in total SKUs new Zoozavr stores share of the online channel launch of digital services Detsky Mir’s total sales in Zoozavr’s total revenue for children and parents +23О +8ОО new Detsky Mir new compact-format retail stores Detmir Pickup stores 8О% 7О% NPS of all online orders with access Net Promoter Score to next-day delivery 18 19 DETSKY MIR GROUP ANNUAL REPORT 2020 IR.DETMIR.RU COMPANY STRATEGIC OPERATING SUSTAINABILITY CORPORATE APPENDIX OVERVIEW REPORT REPORT GOVERNANCE 2О2О HIGHLIGHTS Total stores Selling space 13% 11% CAGR 2O16–2O2O CAGR 2O16–2O2O 897 843 842 868 768 743 688 622 596 OPERATING AND FINANCIAL 525 PERFORMANCE 2O16 2O17 2O18 2O19 2O2O 2O16 2O17 2O18 2O19 2O2O Number of stores Total revenue Online revenue EBITDA
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