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Video Game Streaming Trends Q2 2020

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Video Game Streaming Trends Q2 2020 VIDEO GAME STREAMING TRENDS REPORT Q2 - 2020 STREAMING PLATFORM GROWTH ● North American-owned streaming platforms grew 97.9% year over Q3 2019 - Q2 2020 | ON TWITCH, YOUTUBE, FACEBOOK AND MIXER year and 57% from Q1 - Q2 2020 8 B 7.6 B ● 7.6 billion hours of gaming 11% streaming content watched in Q2 2020 – a record 6 B 20% ● COVID-19 pandemic continues to 4.8 B drive growth in hours watched 4.1 B 3.8 B 11% 68% ● Facebook Gaming grew fastest 4 B 11% over the past 12 months – 320% 7% 22% compared to 103% for YouTube 19% 23% Gaming, and 84.9% for Twitch 65% 72% 64% 2 B ● Mixer's growth rate actually decreased by -5.83% over the past year, which may have contributed the decision to cease operations 0 Q3 2019 Q4Q4 2019 2019 Q1 2020 Q2 2020 REPORT BY // STREAM HATCHET 3 FACEBOOK VS MIXER ● Launched in Q1 2019, Facebook Gaming quickly surpassed Mixer in APRIL 2019 TO PRESENT | FACEBOOK AND MIXER - MONTHLY HOURS WATCHED monthly hours watched 300 M ● Since Stream Hatchet started tracking the platform, Facebook Gaming has grown 396% to date ● Over that same time period, Mixer’s hours watched have decreased by 200 M -4.43% ● Despite the high-profile, exclusive signing of “Ninja” and “Shroud”, Mixer’s platform failed to grow 100 M 0 2019-04 2019-07 2019-10 2020-01 2020-04 REPORT BY // STREAM HATCHET 4 NINJA AND SHROUD / TWITCH AND MIXER On Twitch TIMEFRAME | ON TWITCH AND MIXER ● From Jan ‘17 - ‘18, Ninja’s audience AVERAGE CONCURRENTS increased 10X from 2.6k to 26.5k 150 K ● From March ‘17 - ‘18, Shroud’s audience increased 6X from 6.2k to NINJA TWITCH 38k SHROUD TWITCH On Mixer 100 K ● From May ‘19 - ‘20 Ninja’s audience NINJA MIXER decreased by 74% SHROUD MIXER ● During the same time frame, Shroud’s audience decreased by 50 K 88% 0 2017-01 2018-01 2019-01 2020-01 REPORT BY // STREAM HATCHET 5 TOP GAMES YoY & QoQ ● Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 THE TOP STREAMED GAMES IN HOURS WATCHED - Q1 AND Q2 PLUS COMPARISON TO Q2 2019 but still fell short of VALORANT’s viewership Q2: 2019 Q1: 2020 Q2: 2020 ● Grand Theft Auto V grew 98% from Q2 2019 to Q2 2020 due to a surge League of in interest of role playing content Fortnite VALORANT Legends ● PlayerUnknown's Battlegrounds (PUBG) Mobile hours watched League of VALORANT Fortnite Fortnite increased by 227% YoY as mobile Legends game viewership continues to rise ● Two of the top five games in Q2 Grand Theft Grand Theft League of Auto V Auto V Legends 2020 are more than seven years old (GTA V: 2013 and League of Legends: 2009) PUBG Grand Theft DOTA 2 Mobile Auto V PUBG PUBG CS:GO Mobile Mobile REPORT BY // STREAM HATCHET 6 VALORANT DOMINATES GAMING LAUNCHES ● VALORANT is a new tactical shooter from publisher Riot Games; 1ST WEEK - 1ST MONTH - 1ST 90 DAYS it has soared since launch week amassing more hours watched 600 M than many of the top shooter CoD: WARZONE LAUNCH launches last year from leading publishers. CoD: MW LAUNCH ● It’s worth noting that VALORANT APEX LEGENDS did not sponsor any streamers and 400 M generated 3X more viewership FORTNITE CHAPTER 2 than competitor launches VALORANT 200 M 0 1st week 1st month 1st 90 days REPORT BY // STREAM HATCHET 7 TOP INFLUENCERS Q2 2020 ● summit1g continues to lead as the most watched gaming influencer, Q2 2020 | ON TWITCH, YOUTUBE, AND FACEBOOK from Q1 2020 to Q2 2020 his HOURS WATCHED & % GROWTH FROM Q1 2020 audience increased by 71% 71% ● Gaules, a Brazilian streamer, is on the 221% cusp of surpassing summit1g. His 6,801% viewership grew by 221% over the 95% last quarter 316% ● ONSCREEN (7,284%) & Anomaly 103% (6,801%) piggybacked off the success 92% of VALORANT, showing strong * Asmongold did not stream during Q1 2020 growth over the quarter 134% ● YouTube streamer NOBRU also has a 7,284% successful Twitch channel (8.2M 376% hours watched). Across both 99% platforms he ranks as the fifth most 26% watched influencer 47% 391% REPORT BY // STREAM HATCHET 8 TOP INFLUENCERS BY PLATFORM ● Top Twitch streamer “summit1g” grew his viewership more than 70% Q1 - Q2 2020 | ON TWITCH, YOUTUBE, AND FACEBOOK from Q1 2020 to Q2 2020 Q1: 2020 Q2: 2020 ● The combined hours watched of the top five streamers on Twitch grew 149% from Q1 2020 to Q2 2020 ● The hours watched of the top five YouTube streamers grew 40% from Q1 2020 to Q2 2020 ● Facebook generated 67% more hours watched from their top five streamers in Q2 2020 than in Q1 2020 REPORT BY // STREAM HATCHET 9 We provide Business Intelligence products OUR tailored to the needs of the organizations around SERVICES esports and the livestream scene. Stream Hatchet provides live streaming data analytics from the leading video game streaming sites to power data-driven solutions leading to innovation and growth web reports api through the aggregation of readily accessible data. Analytic Custom reports for esports Our API enables you to Stream Hatchet offers live streaming data analytics dashboards of the events, brand impact, build your esports solution solutions to game publishers, marketing and influencer live streaming games, sponsorship events using Stream Hatchet agencies, esports organizations, and brands to help them platforms and audience engagement infrastructure and data leverage their products or services across the gaming and esports industry through data-driven decisions. Methodology Stream Hatchet analyzes 6 million broadcasting channels daily across 20 unique platforms around the world, transforming around 2.5 Terabytes of data into 50,000 pieces of actionable analytics and business intelligence tool sets. 10 s streamhatchet.com REPORT BY // STREAM HATCHET 11.
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