Public Radio Programming Strategies
From the ARAnet On-Line Library Of Public Radio Research Public Radio Programming Strategies by David Giovannoni, Thomas J. Thomas, and Theresa R. Clifford (111 pages) Originally published as: Giovannoni, David, Thomas, Thomas J., and Clifford, Theresa R. Public Radio Programming Strategies: A Report on the Programming Stations Broadcast and the People They Seek to Serve. Washington, DC: Corporation for Public Broadcasting, 1992. aranet.com Copyright © 1992 Corporation for Public Broadcasting Copyright © 1999 David Giovannoni, Audience Research Analysis All rights reserved ii PUBLIC RADIO PROGRAMMING STRATEGIES A Report on the Programming Stations Broadcast And the People They Seek to Serve David Giovannoni Audience Research Analysis Derwood, MD Thomas J. Thomas Theresa R. Clifford Thomas & Clifford Takoma Park, MD PUBLIC RADIO PROGRAMMING STRATEGIES Funds provided by: Corporation for Public Broadcasting The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of the Corporation for Public Broadcasting. Copyright 0 1992 Corporation for Public Broadcasting 901 E Street NW Washington, DC 20004 ISBN O-89776-126-X CONTENTS 1. INTR~DUWI~N . 1 2. CONTEXTANDDESIGN . 4 Design of the Project; Conducting the “Census” 3. PROGRAMMINGCOHORTS . 9 Multiple Cohort Membership; What Shapesthe Cohorts?; What Describes the Cohorts?; Programming Cohorts -The Big Picture; Format Definitions; The Programming Profiles; The Network News Dominant Cohort; The Local Public Affairs Dominant Cohort, The Classical Dominant Cohort; The Rock, Jazz, & “Other” Music Dominant Cohort, The Local Alternative Cohort, The Classical, News, & Jazz Cohort; The Acquired Eclectic Cohort; The Local Eclectic With Folk Cohort; The Local Eclectic With Words Cohort 4. PROGRAMMINGCOHORTSCOMPARED .
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