Media Style Guide

Pacific Harbors Council Boy Scouts of America

Media Style Guide

March 2018

Acknowledgements

This media guide was developed by the Marketing and Communications Committee for the Pacific Harbors Council, Boy Scouts of America.

Lesa LeDuc, Chair Charlene Miseli, Staff Advisor Douglas Edison David Matzen Michael Movius Darel Roa Kenneth Woo

2 TABLE OF CONTENTS

Acknowledgements ······················································································································2

The Big Thing ······················································································································6 Recruitment ······················································································································6 Fundraising ······················································································································6 Positioning ······················································································································6 Positioning ······················································································································6

The Problem ······················································································································8 Why it matters ······················································································································8 Be Smart ······················································································································8 Primary PHC Contacts ·········································································································9

The Solution ····················································································································10 News Releases ···················································································································10 Important Note – IMAGES OF SCOUTS ·········································································10 Useful Tips ····················································································································10 Get to know reporters personally ···········································································11 Always give the media information that is newsworthy ········································11 Develop a virtual media kit that resides on your unit’s website ····························11 Make yourself available to the media at any time ·················································11 Always thank a reporter for the coverage ······························································12

How to Guide ····················································································································13 1. Find an angle ·················································································································13 2. Craft your press release ·································································································13 3. Pitch to local media ·······································································································13 Side Note ················································································································14 4. Follow-up ····················································································································14 5. Follow-through ·············································································································14

Leadership Information ··················································································································16 Leadership Bulletin ············································································································16

Press Releases ····················································································································17 Elements of a Press Release ·······························································································17 Results ····················································································································18

3 TABLE OF CONTENTS (Continued)

Recent Story Placements That Work ·····························································································19 American Heritage ·············································································································19 Awards ····················································································································19 Camping ····················································································································19 Citizenship in the Community ···························································································20 Community Service ···········································································································20 Continuing Education ········································································································20 Cub Scouts ····················································································································21 Eagle Advancement ···········································································································21 Eagle Scout Projects ··········································································································21 Entrepreneurship ················································································································21 Events ····················································································································21 Explorers ····················································································································22 Field Trips ····················································································································22 Fundraising ····················································································································22 Girls in BSA ····················································································································22 Human Interest ···················································································································23 Merit Badge Midway ·········································································································23 Patriotic Themes ················································································································23 Recruitment ····················································································································23 Reverence ····················································································································23 Scout Heroism ····················································································································24 Sea Scouts ····················································································································24 Testimonials ····················································································································24 Trust in Scouts/Trustworthness ··························································································24 Venturers ····················································································································24

Templates ····················································································································26 Press Releases ····················································································································27 Unit Fact Sheet ···················································································································37 Images & Photographs ·······································································································38 Graphics ····················································································································40

Media Appendix ····················································································································42 Newspapers ····················································································································42 Radio Stations ····················································································································43 PHC Facebook Page & Group Inventory ···········································································45

Further Reading ····················································································································49

4 5 The Big Thing

This Media Style Guide is intended to be used by local unit leaders to promote their units and activities to local media. Efforts to promote your Pack, Troop, Post, Ship or Crew is important for three major reasons:

Recruitment

Positioning Fundraising

Recruitment: Publicity in local media helps excite growth in Scouts and volunteers. When your unit does something worthwhile to the community, it attracts others who may want to be associated with your group because of its reputation.

Fundraising: We all know what it’s like to raise money to pay for campouts, field trips or Scouting essentials. If people know who you are through the media, they are more likely to support your efforts. If a community member receives a request to support Boy Scouts and another for The Amalgamated UFO Society, Boy Scouts wins hands-down.

Positioning: This is a marketing concept that refers to the place that an organization occupies in the mind of the public and how it is distinguished from other organizations. This is commonly called a “brand.” To position our brand, we must emphasize the distinguishing features of the organization, (what we do and how we do it, etc.) or we might try to create a suitable image (premier leadership organization, creating responsible adults, doing good deeds, etc.) through a marketing mix.1 Once a brand has achieved a strong position (good or bad), it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. BSA’s national position is contained here.

1 A 'marketing mix is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that an organization uses to pursue its marketing objectives. Thus, the marketing mix refers to four broad levels of marketing decision, namely: product (leadership development), price (cost of Scouting v. other activities such as sports, music, et al.), promotion (recruitment and fundraising), and place (position of BSA vs. other activities). The contemporary marketing mix has become the dominant framework for marketing management decisions in many organizations.

6 Objective

Your unit must be visible in the community. This helps with recruitment of new Scouts and adult volunteers, helps with fundraising and helps manage your reputation in the community. Community newspapers are wanting news to fill their pages.

Send out releases about community outreach (Good Turns), courts of honor, new Eagle Scouts or Eagle Scout service projects. People want to read the articles about their neighbor earning his Eagle Scout Award or to hear about the Cub Scout pack collecting thousands of cans of food for the hungry. They want to see the photo of Troop XYZ setting up a neighborhood watch program as part of achieving the Crime Prevention merit badge.

Today, so much information is available through so many venues, that we must tell our story much more often. We must also tell it in a way that it will be instantly recognized as BSA-related. Competition for attention and time is increasing.

The Problem

We are bombarded with thousands of messages each day. They come from newspapers, radio, television, social media, billboards, posters, e-mail, web sites and from family members. Cutting through this clutter with messages about Scouting can be daunting at the very least. This media guide is designed to help you cut through this clutter so that you can have a fighting chance to be heard.

Why it matters

Membership and financial/economic support for non-profit organizations are down for a whole host of reasons, none of which we will explore here.

Be Smart

Reason Send To Recruitment City Editor, Assignment Editor, PSA Director Event Promotion Calendar Editor(s), Radio PSA Producer(s) Fundraising Business Editor Good works/good deeds Community Editor, Suburban Editor, Assignment Editor

Most of the news and information you see on the television news or in the daily newspaper was generated by ordinary people just like us. We send information to the media, usually via press releases and personal contact.

And good news from Boy Scouts appears on television or in the newspaper in the same way.

Unless our Council plays on a national stage, you should not worry about trying to crack into the New York Times or ABC News. Stick to placing a good story in places like the Tacoma News Tribune, The Olympian or our local television stations in Seattle or Tacoma. Another good target are local neighborhood newspapers such as The Dispatch, Puyallup Herald, Peninsula Gateway or The Suburban Times. Even local radio stations are good media targets.

Going national has its ups and downs. First, any policy news about BSA must come from the national headquarters in Irving, Texas. Second, we put our local Council and other packs, troops, posts, ships or crews at risk by trying to get into the national media. Unless we are completely prepared and coached, we could be asking for trouble.

An example of this is the ongoing issue of lawsuits by former Scouts who claim they were abused while in Scouting. Plaintiff lawyers love promoting these stories because it helps their clients and the reputation of their firm. We could be asked for our opinion about the case as a Scout leader.

8 This puts us at risk as a potential witness in a court case and it puts the unit and the Council at risk because it can be perceived one of us represent the entire organization. This can easily result in one of us having to spend money to hire a lawyer to potentially defend ourselves in future cases.

Don’t do it. Refer all such inquiries to the Scout Executive.

If you have questions about gaining publicity, it’s safe to check with the Council Executive first.

Your District Executives can help you with this. However, your primary contacts should be:

Primary PHC Contacts

Ralph Voelker, Scout Executive [email protected] 253-948-7226 or Charlene Miseli, Council Marketing and Development Director [email protected] 253-682-2203

9 The Solution

On the other hand, there are several types of PR tools you will want to create.

News Releases - These work best for stories that you want many media outlets to cover, such as a special event like a recruitment night or to announce the appointment of new unit leaders. You can write one release and send it to all the local media outlets. It is appropriate to send releases and press kits via e-mail.

Another is to send event images/photographs with basic information of who, what, when, where and why. Be sure to list the names of people in the photograph, where appropriate.

Important Note - IMAGES OF SCOUTS: If Scouts are in an image, you must have written parental approval giving permission to use the Scout’s image and name. This is important because of youth protection requirements as well as a right for people to have privacy. This is a hard and fast rule! You may be jeopardizing the safety of the youth.

Photos/images or graphic charts enhance press releases. They must tell a story and be framed in a way that is interesting. Look at the images/graphics in your local media to get an idea of how images are composed.

A press kit is also a tool you can use. A press kit is usually a folder with basic information about your unit, contact information and a list of community accomplishments.

However, most of your media work should be directed at pitching unique stories to local media and reporters that you've “cultivated” over time. Journalists love human interest stories, especially when they involve a David and Goliath. Think about someone overcoming overwhelming obstacles, or a significant Eagle Scout project that helps those in your local community.

Those types of stories are just the ones to touch the hearts of potential supporters who still get most of their information about good causes through the traditional media.

Useful Tips Here are some tips for getting your organization noticed by your local media: • Get to know the media that are most likely to cover your unit. • Read and watch the media in your local area. Subscribe to the newspapers and magazines; watch the local news; bookmark media websites. • Learn the names of the reporters who cover news most significant to you. • For instance, community reporters or calendar editors may be the ones who would be interested in your news. You can send your information directly to them rather than just to the "editor." • Don't forget more specialized reporters such as the society page editor who might be interested in your special event if it involves community leaders. The calendar page editor will want your event listings. Most newspapers also carry a list of volunteer opportunities, so find out who writes those.

10 Get to know reporters personally.

Start by arranging a short meeting to introduce yourself. Be considerate of their busy schedules and make it brief. Drop off some printed material or personally deliver that press release instead of mailing or emailing it. Over time, you will have other opportunities to develop these contacts into more familiar relationships.

Check with other Scouters to see if they know reporters. They could be a relative, a neighbor, or a business acquaintance with many local media personalities.

Keep up with the personnel changes at your favorite media outlets.

People in the media move around frequently. Keeping track is not easy. Develop a media list and keep it up-to-date. You may be able to subscribe to a media list for your region, but it can't substitute entirely for your own meticulously kept list.

Look for reporters on social media and follow them there. Do not pitch reporters that way, though, unless you have some indication that they welcome it. Do that through email, mail, or phone.

Always give the media information that is newsworthy.

Your information should be new, noteworthy, and relevant to a large share of the public. Reporters are not interested in yesterday's news. Those include items that are of interest only internally to your unit, or everyday events.

Provide reporters with good human-interest stories. Invite staff and unit volunteers to let you know about good story ideas that the media might interested in publicizing. The best ideas often come from people who are on the front lines of your organization.

Develop a virtual media kit that resides on your unit’s website.

Journalists love it when you have lots of online resources for them.

Set up a virtual media kit that includes the history of your unit, its mission and goals. And, post your recent news releases on your web site.

Set up a gallery of downloadable photos that show your organization in action. And make them free to use. Reporters are often writing quickly and need to meet deadlines. Readily available images will make their day.

Make yourself available to the media at any time.

Always provide your email address on your press releases and on your website contact page. But, also include a mobile number so that reporters can reach you day or night.

11 When you receive a call or a message from a reporter, return their call as soon as you can. Reporters work on deadline and will appreciate your timely response.

Even if you can't be much help to a reporter who is researching a story, provide contacts at the Scout office who might be able to help. Your cooperation will be remembered and will likely pay off down the road. Make sure you give Ralph or Charlene a heads-up that a call might be coming and make sure they have current information about what is being researched.

Always thank a reporter for the coverage.

Initially, thank the reporter by email, but also follow up with a hand-written thank-you note. Never underestimate the power of a sincere “thanks”. Plus, never nitpick over minor inaccuracies. They are not worth your effort, and there is nothing to be gained by irritating a reporter.

12 How to Guide

1. Find an angle (determine your content)

Is the weather abnormal? Are you approaching Veterans Day? Do you have someone famous coming to visit your unit? Use current events to craft your own message. Chances are, local media are already hunting for stories along these lines – give them some content of your own.

Perhaps your unit is doing an environmental cleanup at a local park, or your Scouts are doing a Scouting-for-Food event. This would be a great opportunity to pitch to local media about your unit’s community service mission.

What about holidays? We have units that plant flags at local cemeteries of fallen soldiers during Veteran’s or Memorial Day. We have units that serve dinner to veteran groups during Independence Day; this results in interactions between generations, a great human interest angle.

We’ve also had Scouts perform heroic deeds by saving lives or helping local authorities. Police and Healthcare Explorer groups and Sea Scouts have plenty of these stories.

If your message can tie to a local personality or celebrity in any way, jump at it.

Once you determine your angle, you can wrap what you want the community to know around the tie-in.

2. Craft your press release

Consider offering tips and tricks that tie in to your selected angle. For example, a list of weather safety tips during frigid temperatures would be a handy tie-in to your units’ winter survival campout.

If your message is timely, and you don’t have a current event to wrap around – for example, a chartered organization announcement – you can still make your release intriguing by adding statistics and relevant quotations. Regardless of your message’s topic, keep your release short.

3. Pitch to local media

Do you have any connections with journalists or reporters? Start there. Pay attention to media personnel’s interests and “beats” (areas they cover), and pitch them an idea for a story (your angle) with your release.

Most reporters prefer email, which works in your favor to send attachments. Offer interview candidates with a short teaser (“I’ve got a connection with an amazing 92-year-old Scouter who is willing to share his camping experiences with your feature on summer camping tips. Just in time for Memorial Day!”), and include any additional material.

13 SIDE NOTE: Storytelling is the best way to spread your message. If you don’t have a blog, consider starting one. Collect personal experiences and post them to your blog site. You can utilize these stories in email pitches (include a direct link) and social media posts down the road! Repackaging content can be one of your best communications strategies. Repackaging is simply taking information from a known public source such as your district Facebook page and turning that content into a press release/story that can be pitched. Make sure you let people involved in the Facebook content know that you are sending this information to the media and ask if they would be willing to talk to a reporter, if the reporter is interested in writing a story about it.

While your release needs to be short, an email pitch can be an avenue for more detailed information – but don’t make it too lengthy. Unless the reporter knows you, it may not be read in its entirety, so utilize the power of teasers. A “teaser” is a short headline. Example: “Local Scout saves two lives at local swimming pool.” Also, consider a catchy email subject line. Finally, stick to facts. Don’t conjecture, speculate or create statements that will not hold up to scrutiny. If a reporter finds the latter, your ability to pitch stories will disappear almost immediately.

4. Follow-up

You don’t have to wait until you receive a response to follow up. It is perfectly fine to leave a voicemail within a few minutes of sending the email pitch. It can help you further sell your story angle. And, please consider sending a tweet to the reporter with a link to your release. (Google Docs works well for this purpose.). You’ll likely receive better response via Twitter than any other method of communication.

Another simple way to announce a special date or event is through online community calendars. Check to see if your radio or television stations and/or newspapers have event submission opportunities. Utilize them as some media outlets use these listings to publish or broadcast weekend activities!

5. Follow-through

Everything thus mentioned is important. But follow-through is the most important part of communications. Nearly anyone can submit a calendar listing or tweet a reporter with a story idea. But, to be considered a reliable industry expert who can be called upon for future opportunities, you must make follow-through a priority. The good news is that it’s simple.

If a journalist or reporter wants to interview someone in your unit, make sure to meet the reporter with the interviewee at the designed location, if possible. This will help you have greater control over the conversation. When the media arrives, present a file folder of printed materials that will help craft the story – press release, statistics, any brochures or handouts, etc. And, include your business card.

Once the piece is complete, you have bragging rights to post it everywhere you can. Include the link on social media posts, in newsletters, your blog, etc. The media outlet will appreciate its longevity and reach, just as much as you! Make sure to publicly thank the media outlet and

14 reporters involved via social media. It will likely be retweeted and liked, gaining an even larger audience.

If you promptly provide quality material as suggested above, the media will appreciate you.

15 Leadership Information

It is our hope that we can provide unit leaders information in advance where there are significant events or policy changes within the Council so that you are armed with current information to present to parents, Scouts, community and the media. We would like to do this by issuing a Leadership Bulletin in advance of any news.

This is a mockup of a proposed format that we will use to notify Scouters of breaking news or information.

At this writing, we are also proposing a monthly newsletter called “Leadership News.” This will have current information of record for all Scout leaders.

16 Press Releases

Elements of a Press Release

Council Name

Dateline Your city/state/date.

Headline What the release is all about. Must be short.

Body of Text Who, what, when, where, why

Boilerplate Description of your unit and Council

Contact Information Very important! Name of your local unit contact

Old printer’s symbol means “end of copy” If there is more copy, instead of “###,“ insert “-more-“ and start your new page with the headline, date and “page x of x pages” See template samples.

17 Results

Recent Story Placements That Work

The following recent media articles highlight both what the media will/like about Scouting and also to give you some idea themes of storylines to use in promoting your local unit.

American Heritage

Baltimore Sun – Scouts commemorate historic trail with a hike - http://www.baltimoresun.com/news/maryland/anne-arundel/ac-cm-glen-burnie-1115-story.html

Brownwood Bulletin – Veteran Scouter shares his experience with local troop - http://www.brownwoodtx.com/news/20171028/from-boys-into-young-men-robert-porter-shares- his-memories-of-scouting-with-troop-14

Orange County Register – Local troop celebrates historic milestones - http://www.ocregister.com/2017/10/17/tustin-boy-scout-troop-36-founded-for-the-huge-1953- jamboree-celebrates-65th-anniversary/

Awards

Lincoln County-Record – Silver Beaver award - http://www.lccentral.com/2017/09/30/alamo- couple-receive-boy-scouts-silver-beaver/

Londonderry News – Women recognized for leadership & excellence in BSA - http://www.londonderrynh.net/2017/11/women-recognized-for-leadership-and-excellence-in- scouting/91359

Northwest Times – Distinguished Citizen award - http://www.nwitimes.com/news/local/lake/boy-scout-council-honors-highland-couple-with- distinguished-citizen-award/article_9484656f-884b-550c-9e87-f4bdd53b4b53.html

WHAM-TV – Scouts recognize first responders - http://13wham.com/news/local/local-boy-scout- troop-recognizes-first-responders

Camping

KIWA Radio – Scout Camporee event - http://kiwaradio.com/local-news/boy-scout-camporee- going-on-near-paullina/

Oskaloosa Herald – Summer camp adventures - http://www.oskaloosa.com/community/boy- scout-troop-tells-of-summer-adventures/article_1f0ee290-b47b-11e7-9405-33c65c109f8c.html

19 Springfield News-Sun – Scouts camp a tradition - http://www.springfieldnewssun.com/news/local/camp-full-tradition-opportunities-for-clark- county-boy-scouts/YZiNgnOWw1WCTwwqJyRbVN/

Weston Forum – Adventures in summer camp - https://www.thewestonforum.com/84416/weston-boy-scouts-have-summer-adventures/

Citizenship in the Community

Eagle-Tribune – Elected officials host Scouts at State House - http://www.eagletribune.com/news/merrimack_valley/state-rep-hosts-local-boy-scouts-at- statehouse/article_6b626ae1-338e-5543-8ad3-0d2a55b9113d.html

Community Service

Fox 21 – Scouts help seniors learn technology - http://fox21news.com/2017/10/06/colorado- springs-boy-scouts-help-seniors-learn-to-use-technology/

Fox 43 – Scouts show kids fishing skills - http://fox43.com/2017/09/30/boy-scouts-of-america- in-york-county-teaching-children-fishing-skills/

Hartford Courant – Food for Scouting - http://www.courant.com/community/farmington/hc-va- farmington-boy-scout-food-drive-1116-20171114-story.html

Independent – Scouting for Food 30-year anniversary - http://www.independentri.com/independents/ind/opinion/letters/article_d2ac4455-154d-5354- b7e4-3afae82750a6.html

KOLO-TV – Scouts feed needy families during Thanksgiving - http://www.kolotv.com/content/news/Local-Boy-Scouts-work-to-get-families-in-need-a- thanksgiving-meal-457112793.html

The Herald – Scouts cut down invasive trees - https://duboiscountyherald.com/b/groups-keep- invasive-plants-at-bay

WANE-TV – Scouts help in storm cleanup - http://wane.com/2017/11/11/indy-boy-scout-troop- visits-blackford-co-for-storm-clean-up/

Continuing Education

Las Cruces Times-News – ROTC commander gives talk on Scouts in Nepal - http://www.lcsun- news.com/story/news/2017/11/03/nmsu-rotc-commander-give-talk-boy-scout-camp- nepal/830253001/

20 Cub Scouts

News on 6 – Cubs put together care packages for troops in Afghanistan - http://www.newson6.com/story/36811401/owasso-boy-scouts-remember-troops-serving-in- afghanistan

Palm Beach Post – Cub Scouts learn about law enforcement - http://www.mypalmbeachpost.com/lifestyles/cub-scout-program-helps-break-down-barriers- between-police-kids/XC69FG9IC7CIEDV7ngURxN/

Starkville Daily News – Cubs learn emergency skills - http://www.starkvilledailynews.com/content/cub-scouts-learn-emergency-skills

TAPinto (Blog) – Survivor Night - https://www.tapinto.net/towns/south-plainfield/articles/cub- scouts-den-324-put-their-skills-to-the-test-f

Eagle Advancement

Times-Record – Eagle awarded - http://www.swtimes.com/sports/20171001/golf-charlestons- walthall-earns-eagle-scout-status

Vancouver Columbian – New Eagles - http://www.columbian.com/news/2017/nov/08/eagle- scouts-10/

Eagle Scout Projects

Berks & Beyond – Eagle project teaches foster kids to read - http://www.readingeagle.com/news/article/future-eagle-scout-honored-for-work-at-life-house-in- reading

Brunswick News – Scout builds weather station at elementary school - http://thebrunswicknews.com/news/local_news/boy-scouts-build-weather-station-at-sterling- elementary/article_96a880a3-b333-532e-a5fd-2be115a23f39.html

WSB-TV – Honoring old American flags - http://www.wsbtv.com/news/local/gwinnett- county/eagle-scouts-project-helps-honor-old-american-flags/621565593

Entrepreneurship

We are the Mighty (Blog) – Scout builds a nuclear reactor out of household parts - http://www.wearethemighty.com/history/that-time-a-boy-scout-built-a-nuclear-reactor-out-of- common-household-items

21 Events

WNEP-TV – Hooked in Scouting fishing derby - http://fox43.com/2017/09/30/boy-scouts-of- america-in-york-county-teaching-children-fishing-skills/

WXOW – Scouts provide family fun zone - http://www.wxow.com/story/36492444/2017/09/30/family-fun-provided-by-boy-scouts-of- america

Explorers

Atlantic City Press – Health Care Explorers learn what it takes - http://www.pressofatlanticcity.com/news/breaking/high-school-medical-explorers-learn-what-it- takes-to-cut/article_67982a1c-8f15-5cc3-b6fa-d93482d2e528.html

Pacific Coast Air Museum – Aviation Explorers - http://pacificcoastairmuseum.org/discover/educational-programs/aviation-explorer-post-707/

WRAL-TV – Any company can start an Explorers’ program - http://www.wralsportsfan.com/buzzsportradio/audio/17102261/

Field Trips

Hamlet Hub – Scouts visit West Point - http://news.hamlethub.com/ridgefield/neighbors/58114- scouts-visit-west-point

Fund raising

Columbus-Telegram – Scouts pancake feed - http://columbustelegram.com/news/local/boy- scouts-bond-over-pancakes/article_0a8ad0c2-41fc-57b7-bf7a-57b13d6918f0.html

WJRT – Popcorn Sales - http://www.abc12.com/content/news/Live-on-ABC12-News-This- Morning-Boy-Scouts-Water--Woods-Council-begins-holiday-popcorn-sale-push-in-Flint- 456045713.html

Girls in BSA

Journal-Inquirer – Troop information meeting for girls wanting to join - http://www.journalinquirer.com/news/manchester-boy-scout-troop-invites-girls-to-learn-more- about/article_656ef5b0-c56d-11e7-afb0-d7894b232833.html

Thousand Oaks Acorn – Local Scouts prepare to welcome girls - https://www.toacorn.com/articles/area-boy-scout-troops-prepare-to-welcome-girls/

22 Human Interest

Longview News-Journal – Scouts bury time capsule to be opened in 2067 - https://www.news- journal.com/news/2017/nov/08/longview-boy-scout-troop-buries-time-capsule-to-be/

Royal Gazette – Scouts participate in JOTA - http://www.gazettetimes.com/news/local/boy- scouts-who-helped-troop-leader-to-safety-win-youth/article_bf6fda77-1873-59c3-880e- 4f05c45d1ef5.html

Merit Badge Midway

Herald-News – Local troop holds Merit Badge University - http://www.theherald- news.com/lists/2017/10/17/13745bfa35ea494ea0b03b7fabf52928/index.xml

Sun This Week – Local Scout earns every merit badge - https://www.hometownsource.com/sun_thisweek/rosemount-senior-earns-every-boy-scout- merit-badge/article_2fa5308a-c58a-11e7-9c67-238cbc9ca592.html

Patriotic Themes

Baltimore Sun – Scouts plant flags on Veterans Day - http://www.baltimoresun.com/news/maryland/howard/laurel/ph-ll-scouts-veterans-20171116- story.html

KOMO-TV – Scouts honor vets - http://komonews.com/news/local/boy-scouts-honor-veterans- with-flags-taps-at-seattle-cemetery

Recruitment

Avalon School District – Scout recruitment information - http://www.avalonisd.net/apps/events/2017/10/11/4097779/?REC_ID=4097779&id=0

East Bay Times – Local Scouts hold open house - http://www.eastbaytimes.com/2017/10/28/antioch-boy-scout-troop-hosts-open-house- wednesday-2/

Reverence

National Catholic Register – More Catholic Scouts needed - http://www.ncregister.com/daily- news/boy-scouting-needs-witness-of-faithful-catholics

23 Scout Heroism

Corvallis Gazette-Times – Scouts receive award for rescuing troop leader - http://www.gazettetimes.com/news/local/boy-scouts-who-helped-troop-leader-to-safety-win- youth/article_bf6fda77-1873-59c3-880e-4f05c45d1ef5.html

KHQ-TV – Scouts saves another Scout’s life - http://www.khq.com/story/36820879/boy-scout- honored-for-saving-fellow-scout-pinned-by-tree

Sea Scouts

Falmouth Enterprise – Scout ship celebrates 75 years - https://www.capenews.net/falmouth/briefs/sea-scout-ship-celebrates-years/article_24b3e39c- c9e8-57c8-89d9-97213f9e22cb.html

Leigh Times – Scouts celebrate new sailing dinghies - http://www.leightimes.co.uk/article.cfm?id=110313&headline=3rd%20Chalkwell%20Bay%20S ea%20Scouts%20celebrate%20new%20sailing%20dinghies§ionIs=news&searchyear=2017

News-Herald – Sea Scouts clean up local channel - http://www.havasunews.com/news/volunteers-sea-scouts-take-a-dive-to-clean-up- the/article_1e169cfc-b6fb-11e7-92d8-db865840669e.html

Testimonials

Peoria Public Radio – This Scout welcomes girls - http://peoriapublicradio.org/post/boy-scout- welcomes-girls-his-troop

St. Louis Post-Dispatch – Thoughts from a girl who became a Boy Scout - http://www.stltoday.com/opinion/columnists/thoughts-from-a-girl-who-became-a-boy- scout/article_811fe186-f6a0-5475-8482-2e13564e0edd.html

The Kansan – What Scouts does for me - http://www.thekansan.com/news/20171002/due-for- tuneup

Trust in Scouts/Trustworthiness

Scouting magazine – Scout finds $4,000 - https://blog.scoutingmagazine.org/2017/10/20/scout- finds-4000-on-the-ground/

Venturers

Atlanta Journal Constitution – Girls are already part of BSA - http://www.ajc.com/lifestyles/parenting/girls-are-already-boy-scouts-maryland- town/pQJQDopPlbzH7dg213rAoJ/

24 Daily Journal – Venturing forms new relationships/friendships - http://www.dailyjournal.net/2017/04/01/venturing_along/

Scouting Magazine – Venturing 20-year anniversary - https://blog.scoutingmagazine.org/2017/10/16/20th-birthday-approaches-venturing-looks-20- great-stories/

St. Augustine Record – New Venture Crew chartered - http://staugustine.com/living/religion/2012-11-01/venture-crew

Templates

Sample Media Items – Press Releases

26 Pacific Harbors Council Boy Scouts of America 4802 S. 19th Street Tacoma, Washington 98405 (253) 283-6617 pacificharbors.org

Contact: Mike Movius 253-283-1555 [email protected]

News & Information

June 10, 2017

For immediate release

Washjam 2017 to be held at JBLM August 15-20, 2017

TACOMA, WASHINGTON – Washjam 2017 is the Pacific Northwest’s regional camping event for Boy Scouts and Girl Scouts from Washington, Oregon, Idaho and British Columbia. It will be held at Joint Base Lewis-McCord August 15-20, 2017 and is expected to attract 10,000 Scouts and their families for the week- long event.

Washjam will feature more than 100 events for young people to earn merit badges, attend STEM courses and view exhibits on display from major corporations, local colleges and universities and government agencies.

Registration is available at washjam.org

The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

Scout Oath Scout Law A Scout is: On my honor, I will do my best To do my duty to God and my country Trustworthy Obedient and to obey the Scout Law; Loyal Cheerful Helpful Thrifty To help other people at all times; To keep myself physically strong, Friendly Brave mentally awake, and morally straight. Courteous Clean Kind Reverent

The Pacific Harbors Council of the Boy Scouts of America (www.pacificharbors.org) was one of the first Scouting organizations in the United States founded in 1910, and sponsored by Tacoma Rotary Club #8. It has been serving the Southern Puget Sound community for 107 years from Federal Way south to Chehalis and from the Washington coast to the Cascade foothills. Boys ages 5-18 and girls ages 11-18 can join Scouting at www.beascout.org

-more-

27 Washjam 2017 June 10, 2017 Page 2 of 2

About BSA

The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared for Life.” The Scouting organization is composed of more than 2.3 million youth members between the ages of 7 and 21 and nearly 1 million adult volunteers in local councils throughout the United States and its territories. Scouting provides unique, life-changing experiences youth can’t get anywhere else. The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Scout Law.

###

28 Pacific Harbors Council Boy Scouts of America 4802 S. 19th Street Tacoma, Washington 98405 (253) 283-6617 pacificharbors.org

Contact: Mike Movius 253-283-1555 [email protected]

News & Information

May 1, 2017

Pacific Harbors Council Statement on Membership Policies

TACOMA, WASHINGTON -- The following statement can be attributed to Ralph Voelker, Scout Executive and CEO of the Pacific Harbors Council of the Boy Scouts of America (BSA):

“The Boy Scouts of America have a membership policy for inclusion. The value of Scouting is that we teach young people to be strong leaders. Leadership requires cooperation and inclusion and we do not discriminate against anyone if they have a desire to be part of the Scouting organization.”

BSA’s membership policies are spelled out for adults and young people at: http://www.scouting.org/About/MembershipStandards.aspx

The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

About BSA

The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.” The Scouting organization is composed of more than 2.3 million youth members between the ages of 7 and 21 and nearly 1 million adult volunteers in local councils throughout the United States and its territories. Scouting provides unique, life-changing experiences youth can’t get anywhere else. The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Scout Law. ###

Pacific Harbors Council Boy Scouts of America 4802 S. 19th Street Tacoma, Washington 98405 (253) 283-6617 pacificharbors.org

Contact: Mike Movius 253-283-1555 [email protected] News & Information

May 23, 2017 For immediate release

Two Emerald Ridge Seniors Earn Scouting Eagle Rank

TACOMA, WASHINGTON – Two seniors from Emerald Ridge High School have earned the rank of Eagle Scouts in the Boy Scouts of America. Robert Tillotson and Danny Villanueva were awarded Eagle Scout medals during BSA Troop 6253’s Court of Honor on May 22, 2017 at Peace Lutheran Church in Graham, Washington.

Eagle Scout is the highest achievement or rank attainable in the Boy Scouting program of the Boy Scouts of America (BSA). The designation "Eagle Scout" was founded over one hundred years ago. Only four percent of Boy Scouts are granted this rank after a lengthy review process.

The requirements necessary to achieve this rank take years to fulfill. Requirements include earning at least 21 merit badges. The Eagle Scout must demonstrate Scout Spirit, an ideal attitude based upon the Scout Oath and Law, service, and leadership. This includes an extensive service project that the Scout plans, organizes, leads, and manages.

Tillotson, the son of Delbert Tillotson and Karen Scott-Tillotson, lead a community project to mark, fence and label the fauna along the Johnson-Creek trail near Graham. The project will help hikers and bikers who use the trail learn, understand and appreciate the ecology of the popular hiking trail. Tillotson lead a group of 10 Boy Scouts to plan and implement the project. “This is an invaluable contribution to the community,” said Lois Lane, District Manager of the Pierce County Parks District. “Many elementary school teachers bring their students to the trail to learn about environmental science and the importance of preservation of natural resources,” she said.

Villanueva, the son of Robert and Mary Villanueva, helped refurbish the playground at Orting Elementary School. Home Depot and LeMay Construction provided equipment and tools to Villanueva’s project team to install a new slide, swing set and sand pit for the school. “Out students are grateful for Danny and his Boy Scout troop to help install this new and safer equipment to our school yard,” said Thomas Frank, Orting’s school principal.

Tillotson says he plans a career in medicine and has been accepted into the pre-med program at the University of Washington. Villanueva has been accepted as a student at Stanford University where he plans to study computer science.

-more-

Emerald Ridge Scouts May 23, 2017 Page 2 of 2

The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

About BSA

###

Pacific Harbors Council Boy Scouts of America 4802 S. 19th Street

31 Tacoma, Washington 98405 (253) 283-6617 pacificharbors.org

Contact: Mike Movius 253-283-1555 [email protected]

News & Information

March 1, 2017

For immediate release

Major improvements to BSA’s Camp Thunderbird makes it one of the premier summer camps on the west coast

OLYMPIA, WASHINGTON – Major improvements have been completed at the Summit Lake Boy Scout camp, just outside of Olympia. Camp Thunderbird has been a scouting camp since 1940 and the Pacific Harbors Council of the Boy Scouts of America has completed new renovations to the 200-acre facility.

Improvements include:

• A new 100 foot climbing wall • Two zip-lines along • New shower house • Installation of camp Wi-Fi network • Refinished swimming area

The new changes have earned the camp an “A+” rating from BSA’s national camp evaluation team.

Camp Thunderbird hosts Cub Scout and Boy Scout camps throughout the year and is a training facility for adult leaders.

The camp began operations by the Boy Scouts in 1946 to replace two aging camps (Cleland and Olympus) in the South Sound area. Construction of the new camp was supported by the Army Corps of Engineers from nearby Fort Lewis. Camp Thunderbird sits on Summit Lake, 16 miles west of Olympia off Highway 8 on Summit Lake Road.

-more-

32 Camp Thunderbird March 1, 2017 Page 2 of 2

About BSA

###

33 Boy Scouts of America Troop 598 - Puyallup Troop598.info

Contact: Walter Ward 253-283-1555 [email protected] News & Information

February 1, 2017

For immediate release

Local Boy Scouts plant trees along Meeker Creek

PUYALLUP, WASHINGTON – Twelve Boy Scouts from Troop 598 in Puyallup helped plant trees Jan. 28 along the Meeker Creek water improvement project. This is one of several community service projects the Scouts undergo as part of their requirements for advancing and receiving merit badges.

As the trees grow, the shade they provide will help cool the water to increase oxygen content in the area. The creek has been designed to slowly meander and deposit silt residue before it supplies Clarks Creek and eventually the Puyallup River. These changes should better support the returning salmon that use the system for spawning.

“The Scouts are doing a great service to our community and helping maintain a healthy environment,” said Thomas Jones, Environmental Manager for the City of Puyallup. “We appreciate the Scouts’ concerns for this project and watched it grow from a degraded stream section to a refuge for bald eagles, blue herons and salmon. It clearly improves the quality of life in our community,” he said.

“Maintaining the environment is one of the major teachings we provide our young people,” said Scoutmaster Carl Youngquist. “I’m proud of these kids and there’s lots more to be done in our community.”

Troop 598 is chartered by the American Legion Post 67 and is part of the Pacific Harbors Council of the Boy Scouts of America. The troop meets Monday nights during the school year at Immanual Lutheran Church at 720 W Main, Puyallup, WA 98371

About BSA

###

Photo Editors: Images of the cleanup can be found at Troop 598’s website at http://troop598.info/meeker-creek-2017

Boy Scouts of America Cub Scout Pack 274 - Tumwater www.pack274tumwater.org

Contact: Sarah Snider 360-283-1555 [email protected]

News & Information

September 14, 2017

For immediate release

Cub Scout Pack 274 to raise money with Popcorn Sales in Front of Tumwater Fred Meyer weekend of October 10-11, 2016

TUMWATER, WASHINGTON – Cub Scouts from Pack 274 in Tumwater will be selling gourmet popcorn in front of the Tumwater Fred Meyer store the weekend of October10-11, 2016. The store is located at 555 Trosper Road SW. The Scouts will be at the main entryway.

The popcorn sales help Cub Scouts earn money for camping, uniforms, camping supplies and Scouting activities over the course of the year. The Cubs range in age from 6 years to 11 years and will be accompanied by Scouting adult volunteers.

The Gourmet Corn comes in special containers including one with a Seattle Seahawks theme. They range from Chocolate Lovers popcorn (with walnuts) to sweet and cheesy to white cheddar corn.

Customers can also buy gourmet corn for our military overseas in addition to buying gourmet poppers for family gifts. Money will be collected by the Cub Scouts and the tins will be delivered the first week of November.

Cub Scout Pack 274 is chartered by the Tumwater Rotary Club and is part of the Pacific Harbors Council of the Boy Scouts of America.

About BSA

###

Boy Scouts of America Cub Scout Pack 274 - Tumwater www.pack274tumwater.org

Contact: Joe Buck 253-555-1212 [email protected] News & Information

October 14, 2016

For immediate release

Cub Scout Pack 100 conducts Open House at DuPont Elementary School October 20, 2016

FEDERAL WAY, WASHINGTON – Cub Scouts from Pack 100 in Federal Way will be hosting an open house at DuPont Elementary School during its “Back to School Night.”

The Cub Scouts will be demonstrating knot-tying and camping essentials among other Scout skills to interested families who want to join. There will be free punch and cookies served.

“The Boy Scouts are the premier leadership program in the nation,” said Joe Buck, Pack 100’s Cub Master. “We teach the kids leadership, civility, responsibility and accountability, and we do it in a fun way so the Scouts learn by doing.”

Last year, the Scouts from Pack 100 helped gather food for the Federal Way Food Bank, helped cleanup Celebration Park and learned First Aid from paramedics from the Federal Way Fire Department. This is in addition to field trips to places like the Air and Space Museum at Boeing Field, the Puyallup Salmon Hatchery and a summer dinner cruise with their parents on board the Sea Scout ship Charles N. Curtis.

Parents who want their kids to join can sign-up that night and get further information about uniforms and a calendar of events coming up. They will also meet the Scoutmaster and adult leaders for the Cub Scout unit. Pack 100 also has a web site that parents can study in advance of the Open House. The site is at www.pack100fedway.org

Cub Scout Pack 100 is chartered by the DuPont Elementary PTA and is part of the Pacific Harbors Council of the Boy Scouts of America.

About BSA

###

Template – Sample Unit Fact Sheet

(Keep to one page)

Fact Sheet – Boy Scout Troop 598 – Puyallup, Washington

About:

Boy Scout Troop 598 from Puyallup, Washington is part of the Mt. Tahoma District of the Pacific Harbors Council of the Boy Scouts of America.

Founded 1961 Number of Scouts for 2017 20 Number of Registered Adult Leaders 30 Number of Scouts who earned Eagle rank in 2016 10 Scoutmaster Dr. Carl Youngquist Troop Committee Chair Kurt McKnett Unit Commissioner Ken Woo District Executive Steve Schumaker District Chairman Darel Roa District Commissioner Donnavon Smith Charter Organization American Legion Post 67 Meeting Location Immanual Lutheran Church, Puyallup Meeting Dates and Time Mondays at 7:00 p.m. during the school year. Scouting District Mount Tahoma Honors Troop of the Year 2016 Summer Camp for 2018 Fire Mountain Community Service Projects for 2018 10 Camping Events for 2018 10 Website www.troop598.info

Templates – Images & Photographs

Photo images must tell a story. If your photograph can convey to you a storyline, then you will have a great image you can make available to the media. Here’s an example:

Boy Scout Troop 598 Puyallup helps clean-up Meeker Creek

Always include a photo caption with correct spelling of names, date and locations. (July 1, 2016) In this image, Johnny Smith from Puyallup BSA Troop 598 helps plant a tree along Meeker Creek with Laura Cooper, a horticulturalist with the City of Puyallup.

This is a nice clean picture that tells a great story about how this local troop gives back to the community by spending a weekend planning trees. Unless your unit has a long history, “grip and grin” images are generally not used by the media. The image below should not be used for media consumption because it doesn’t tell a story and provoke a positive image. In addition, one of the Scouts is out of uniform with his shirt untucked and none have the proper pocket emblems.

You can also use “stock photos” and/or videos from the BSA Brand Center at: https://scouting.webdamdb.com/bp/#/folder/565001/

38 Here are a couple of more images that tell a story:

39 Templates – Graphics

Use of graphics can also help tell a story. Like images, graphics must be professional looking and must tell a story. Here’s a graphic discussing the issue of new girl members of BSA:

Graphic depicting Venture Ranks & Awards

Graphic illustrates the need technology literacy

Leadership training

Media Appendix – Newspapers

GRAYS HARBOR MASON COUNTY The News Tribune COUNTY Shelton-Mason County 1950 S State Street Montesano Vidette Journal Tacoma, WA 98405 109 W Marcy Avenue 227 W Cota Street 253-597-8742 Montesano, WA 98563 Shelton, WA 98584 360-249-3311 360-426-4412 The Suburban Times 7504 86th Street SW North Coast News PACIFIC COUNTY Lakewood, WA 98498 668 Ocean Shores Blvd Chinook Observer 253-312-1804 NW #E 205 Bolstad Avenue E #2 Ocean Shores, WA 98569 Long Beach, WA 98631 Weekly Volcano 360-289-2441 360-642-8181 218 Wilkes Street Steilacoom, WA 98388 The Daily World Pacific County Press 253-584-1212 315 S Michigan Street 115 Robert Bush Drive Aberdeen, WA 98520 East THURSTON COUNTY South Bend, WA 98586 Coffee News KING COUNTY 360-875-6805 6200 Capitol Blvd SE C Federal Way Mirror Tumwater, WA 98501 31919 1st Avenue S #101 Willapa Harbor Herald 360-357-1000 Federal Way, WA 98003 209 ½ Duryea Street 253-925-5565 Raymond, WA 98577 Cooper Point Journal 360-942-3466 2700 Evergreen Pkwy NW Enumclaw Courier – Olympia, WA 98505 Herald PIERCE COUNTY 360-867-6054 1627 Cole Street Key Peninsula News Enumclaw, WA 98002 17010 S Vaughn Road Nisqually Valley News 360-825-2555 Vaughn, WA 98394 106 Plaza Drive NW #2 Yelm, WA 98597 LEWIS COUNTY Northwest Guardian 360-458-2681 East County Journal Fort Lewis WA 98433 278 W Main Street Olympian Morton, WA 98356 Tacoma Weekly 111 Bethel Street NE 360-496-5993 Newspaper Olympia, WA 98506 4412 6th Avenue #4 360-754-5400 The Chronicle Tacoma, WA 98406 321 N Pearl Street 253-759-5773 Rochester Sun News Centralia, WA 98531 297 Sussex Avenue W 360-736-3311 Tenino, WA 98589

Media Appendix – Radio Stations

Call sign Frequency Address City ZIP KXXO 96.1 FM P O Box 7937 Olympia 98507 KAHS-LP 106.5 FM 216 North G Street Aberdeen 98520 KDUX-FM 104.7 FM 1308 Coolidge Road Aberdeen 98520 KWOK 1490 AM 1309 Coolidge Road Aberdeen 98521 KXRO 1320 AM 1310 Coolidge Road Aberdeen 98522 KXXK 95.3 FM 1311 Coolidge Road Aberdeen 98523 KBKS-FM 106.1 FM 645 Elliott Avenue West, Suite 400 Seattle 98119 KYFQ 91.7 FM 1101 South Yakima Avenue Tacoma 98405 KELA 1470 AM 1635 South Gold Centralia 98532 KMNT 104.3 FM 1636 South Gold Centralia 98533 KBRD 680 AM P O Box 7034 Olympia 98507 KDDS-FM 99.3 FM 1004 West James Street Kent 98032 KMIA 1210 AM 1005 West James Street Kent 98033 KCED 91.3 FM 600 West Locust Centralia 98531 KLSY 93.7 FM 1725 SW Roxbury St., Ste 8 Seattle 98106 KACS 90.5 FM 2451 NE Kresky Avenue, Unit A Chehalis 98532 KACW 91.3 FM 2451 NE Kresky Avenue, Unit A Chehalis 98532 KFOO 102.9 FM 645 Elliott Avenue West, Suite 400 Seattle 98119 KHHO 850 AM 351 Elliott Avenue W, Ste. 300 Seattle 98119 KUBE 104.9 FM 15422 erd Place West Lynnwood 98037 KOSW-LP 91.3 FM P O Box 1447 Ocean Shores 98569 KLAY 1180 AM 10025 Lakewood Drive SW, Suite B Tacoma 98499 KVTI 90.9 FM 4500 Steilacoom Blvd. SW Tacoma 98499 KHTP 103.7 FM 1100 Olive Way, Ste. 1650 Seattle 98101 KNKX 88.5 FM 121st & Park Avenue Tacoma 98447 KPLI 90.1 FM P O Box 44459 Tacoma 98448

43 Call sign Frequency Address City ZIP KCFL-LP 105.1 FM P O Box 293 Aberdeen 98520 KGHE 89.1 FM P O Box 1892 Westport 98595 KGHI 91.5 FM P O Box 1893 Westport 98596 KGHO-LP 99.9 FM P O Box 1894 Westport 98597 KSUH 1450 AM 807 S 336th Street Federal Way 98003 KANY 107.3 FM 1520 Simpson Avenue Aberdeen 98520 KBKW 1450 AM 1520 Simpson Avenue Aberdeen 98520 KJET 105.7 FM 1521 Simpson Avenue Aberdeen 98520 KSWW 102.1 FM 1522 Simpson Avenue Aberdeen 98520 KNBQ 98.5 FM 1523 Simpson Avenue Aberdeen 98520 KYYO 96.9 FM 1240 Washington Street NE Olympia 98507 KGTK 920 AM 120 State Ave NE, Mb95 Olympia 98501 KXPB-LP 89.1 FM P O Box 357 Pacific Beach 98571 KRXY 94.5 FM 2124 Pacific Avenue SE Olympia 98506 KMAS 1030 AM P O Box 760 Shelton 98584 KLMY 99.7 FM 285 SW Main Ct, Ste 200 Warrenton 97146 KVAS-FM 103.9 FM 4444 West Burnside Rd Portland 97210 KGHP 89.9 FM 140115 62nd Ave NW Gig Harbor 98332 KITI 1420 AM 1133 Kresky Centralia 98531 KITI-FM 95.1 FM 1134 Kresky Centralia 98532 KBUP 1240 AM 1240 Washington Street NE Olympia 98507 KKMO 1360 AM 5900 4th Avenue South, Ste 200 Seattle 98108 KOMO-FM 97.7 FM 140 4th Ave N, Ste 370 Seattle 98109 KAOS 89.3 FM 2700 Evergreen Parkway NW Olympia 98505 KUPS 90.1 FM 1500 North Warner St. Tacoma 98416 KUOW 1340 AM Box 353750 Seattle 98195

44 PHC Facebook Page & Group Inventory

as of April 30, 2017 Prepared by John Ohlson

The following is a list of PHC related Facebook pages that are currently in operation as of April 30, 2017. This includes district groups and pages, OA, camps, training, event pages, and 'people' who are really 'things'. Ultimately, a Group page is best for a District, as it emails everyone when someone posts, where the pages do not.

The 'likes' or group member counts shown below are current as of April 30, 2017, with the counts found in 2012 in parenthesis. The page/group type is noted in bold underline font. Red text indicates unverified information.

Council Facebook Pages:

Pacific Harbors Council Page https://www.facebook.com/PacificHarborsCouncil/

District Pages & Groups:

Puget Sound District, Pacific Harbors Council, Boy Scouts of America http://www.facebook.com/pages/Puget-Sound-District-Pacific-Harbors-Council-Boy-Scouts-of- America/178352228912873

Glacier View District https://www.facebook.com/groups/1848346025434189/

Hylebos District, Pacific Harbors Council (Boy Scouts) http://www.facebook.com/pages/Hylebos-District-Pacific-Harbors-Council-Boy- Scouts/177435765608353

Friends of the - Mt. Tahoma District Public Group – http://www.facebook.com/groups/128737937868/

Coastal Waters District BSA Public Group – http://www.facebook.com/groups/173953579309158/

Timberline District Public Group http://www.facebook.com/groups/278362668903411/

45 Order of the Arrow

Nisqually Lodge #155 OA Public Group http://www.facebook.com/groups/110017474513/

Tsaw Chapter: Nisqually Lodge, #155 of the Order Of The https://www.facebook.com/Tsaw-Chapter-Nisqually-Lodge-155-of-the-Order-Of-The-Arrow- 118458458274674/

Wapiti Chapter – Closed Group – https://www.facebook.com/groups/wapiti.chapter/

Sahaptin Chapter of Nisqually Lodge 155 https://www.facebook.com/groups/487556484610504/

Squaxin Chapter – Public Group https://www.facebook.com/groups/510212762342105

Venturing

VOA - Pacific Harbors Council Venturing https://www.facebook.com/PHCventuring/

Tacoma Sea Scout Base https://www.facebook.com/tacomaseascoutbase/

Tacoma Youth Marine Center (Charles N Curtis) https://www.facebook.com/tacomayouthmarinecenter/ http://www.facebook.com/pages/Tacoma-Youth-Marine-Center/144120502316352 Website: (active) http://www.charlesncurtis.com/

Training

Pacific Harbors Training of the BSA Page - 181 Likes (153) AKA: Tahooppahla, University of Scouting https://www.facebook.com/Pacific-Harbors-Training-of-the-BSA-120772904645881/ Website http://www.pacificharborstraining.com/

Pacific Harbors Scouting Alumni https://www.facebook.com/phcalumni/

Bushmaster NYLT – Community Organization Page https://www.facebook.com/BushmasterNYLT/

Camp Thunderbird Scout Camp - Official Page 446 Likes, 1,175 check ins. https://www.facebook.com/CampThunderbirdPHC/

Camp Thunderbird Boy Scout Camp - Unofficial Place Page https://www.facebook.com/pages/Camp-Thunderbird-Boy-Scout-Camp/201312746545408?nr

Camp Thunderbird BSA Camp https://www.facebook.com/thunderbirdphc/

Website: (new) http://www.CampThunderbird.net

Camp Thunderbird Alumni – https://www.facebook.com/groups/365380843803173/

Cubs at Camp: Pacific Harbors Council BSA https://www.facebook.com/Cubs-at-Camp-Pacific-Harbors-Council-BSA-133171286748841/

47 Further Reading

Alamo Council PR & Marketing: http://www.alamoareabsa.org/marketing

Associated Press Stylebook: https://www.amazon.com/s/?ie=UTF8&keywords=associated+press+stylebook+2017&tag=goog hydr- 20&index=aps&hvadid=183093339489&hvpos=1t1&hvnetw=g&hvrand=177720547006363909 97&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021762&hvt argid=kwd-274207251325&ref=pd_sl_78eliqtbwc_e

BSA Brand Center: http://scoutingwire.org/bsa-brand-center/

BSA Model Release Form: http://www.scouting.org/FILESTORE/marketing/pdf/talent.pdf

BSA Official Newsroom: http://www.scoutingnewsroom.org/

BSA Standards & Best Practices: file:///Users/admin/Downloads/Marketing%20and%20PR.pdf

BSA Unit PR: http://www.lakeviewdistrict.org/docs/training/publicrelationstraining.pdf

BSA Unit Public Relations: http://www.scouting.org/filestore/marketing/pdf/310- 275UnitPRBrochure_v10.pdf (National BSA publication)

Connecticut Yankee Council PR Guide: http://www.ctyankee.org/fs/news/000428/305sgpubguide.pdf

Elements of Style: https://www.amazon.com/Elements-Style-Classic- 2017/dp/1988236517/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&psc=1&refRID=6CVBH55PD VCC2SQNVDTB&dpID=51ldRN- oYrL&preST=_SY344_BO1,204,203,200_QL70_&dpSrc=detail

Heart of America Council PR Guide: http://hoac-bsa.org/Data/Sites/1/media/resource-forms- documents/unit_pr_kit.pdf

How to develop an effective media/press kit: https://www.thebalance.com/how-to-create- impactful-press-kits-39191

Iroquois Council Unit PR Guide: http://www.itcbsa.org/wp- content/uploads/2017/03/2008unitpublicitykit.pdf

Language of Scouting: http://www.scouting.org/scoutsource/media/los.aspx

Media Relations for Non-Profits: http://www.healthcaregeorgia.org/uploads/files/media_relations_strategy.pdf

Minsi Trails Council Unit PR: file:///Users/admin/Downloads/Tips%20for%20Unit%20PR.pdf

Ninety percent of Positive Public Relations begins with the local unit (Chief Seattle Council): http://old.seattlebsa.org/media/pr/UnitPositivePR.pdf

Northern New Jersey Council PR Guide: file:///Users/admin/Downloads/nnjcunitpublicityguidelines.pdf

PR Lessons Learned from Girls Allowed in BSA: https://www.prdaily.com/crisiscommunications/Articles/3_PR_lessons_from_scouting_groups_ war_of_words_23394.aspx

Publicizing Your Unit: http://41zfam1pstr03my3b22ztkze.wpengine.netdna-cdn.com/wp- content/uploads/2016/08/samplecouncilprguidebook.pdf

Seneca Waterways Council Unit PR Guide: https://www.senecawaterways.org/files/8197/Publicizing-Your-Unit

Unit PR: http://scoutingwire.org/marketing-and-membership-hub/new-unit- development/education-relationships/unit-pr/

Voice of Scouting: Secrets that will get your press release published: https://voiceofscouting.org/secrets-press-release-front-readers-eyes