Key Research Resources

KEY ASSOCIATIONS | 1

KEY RESEARCH RESOURCES

Advertising Age 685 3rd Avenue, New York, NY 10017–4024 (212) 210–0100 www.adage.com Industry trade journal, published 24 times a year

Advertising Research Foundation 432 Park Avenue South, 6th Floor, New York, NY 10016 (212) 751–5656 www.thearf.org Primary industry research organization

Adweek Mediabistro Holdings 825 8th Avenue, New York, NY 10019 www.adweek.com Industry trade journal, published weekly

Alliance for Audited Media (formerly Audit Bureau of Circulations) 48 West Seegers Road, Arlington Heights, IL 60005 (224) 366–6939 www.auditedmedia.com Circulation auditing company for magazine and newspaper industry

CEB Iconoculture 1919 North Lynn Street, Arlington, VA 22209 (571) 303–3000 www.cebglobalcom Trends, observations, and consumer research, both qualitative and quantitative, in U.S. and global markets comScore 11950 Democracy Drive, Suite 600, Reston, VA 20190 (703) 438–2000 www.comscore.com Measures what people do as they use digital media (Internet, mobile, tablets, and television) eMarketer 11 Times Square, New York, NY 10036 (800) 405–0844 www.emarketer.com Provides statistics and information on trends in digital marketing, media, and commerce

Forrester Research 60 Acorn Park Drive, Cambridge, MA 02140 (617) 613–5730 www.forrester.com Research and advisory firm in the technology space

The Futures Company/Yankelovich 11 Madison Avenue, 12th Floor, New York, NY 10010 (212) 896–8112 www.thefuturescompany.com Consumer research company that offers annual trend studies on various demographic or lifestyle segments; part of Kantar Media

GfK MRI 200 Liberty Street, 4th Floor, New York, NY 10281 (212) 240–5300 www.gfk.com Measures demographic, media, and lifestyle information among 50,000 adults per year; used for target and audience analysis

Ipsos Affluent Study 1271 Avenue of the Americas, 15th Floor, New York, NY 10020 (212) 265–3200 www.ipsos-na.com Provides media, demographic, and lifestyle information for upper-income adults

IRI 150 N. Clinton Street Chicago, IL 60661 (312) 726–1221 www.iriworldwide.com Collects and reports marketer and shopper information using supermarket checkout data

JD Power & Associates 3200 Park Center Drive, 13th Floor, Costa Mesa, CA 92626 (888) 477–5372 www.jdpower.com Provides annual demographic, lifestyle, and media information linked to automotive industry

Kantar Media Audiences 11 Madison Avenue, 12th Floor, New York, NY 10010 (212) 991–6000 www.kantarmedia.com Parent company to several audience research companies (TGI), as well as social media listening

Kantar Media Intelligence 11 Madison Avenue, 12th Floor, New York, NY 10010 (212) 991–6000 www.kantarmediana.com Measures advertisers’ media spending across 20 media types; owned by WPP

Media Ocean 45 West 18th Street, New York, NY 10011 (212) 633–8100 www.mediaocean.com Third-party software platform and systems to process audience data for buying and selling media; also major bill payment system for advertising agencies

Mintel 333 West Wacker Drive, Suite 1100, Chicago, IL 60606 (312) 932–0400 www.mintel.com Global market and consumer intelligence on product categories and consumer trends

Nielsen 85 Broad Street, New York, NY 10004 (800) 864–1224 www.nielsen.com Main provider of national and local television viewing information; national service based on national panel of 40,000 households using people meters, local service based on local people meters in top 25 markets; household set meters (top 55 markets); and additional weekly viewing diaries (all remaining non-LPM markets)

Nielsen Audio 85 Broad Street, New York, NY 10004 (800) 864–1224 www.nielsen.com Radio audience measurement using weekly listening diaries and personal portable meters (PPM)

Nielsen IMS 85 Broad Street, New York, NY 10004 (800) 864–1224 www.nielsen.com Third-party media software that provides media planning tools to assess multimedia audiences

Nielsen Scarborough Research 85 Broad Street, New York, NY 10004 (800) 864–1224 www.scarborough.com Measures demographic, media, and lifestyle information in 75 local markets

Simmons Market Research 800 Fairway Drive, Suite 295, Deerfi eld Beach, FL 33441 (800) 551–6425 www.simmonssurvey.com Collects demographic, media, and lifestyle information on 40,000 adults each year; offers special annual studies on children, teens, and Hispanics

SRDS Media Solutions 600 North River Road, Suite 900, Rosemont, IL 60018 (800) 851–7737 www.srds.com Provides databases of media rates and information on all major media categories; owned by Kantar Media

Telmar Information Services 711 3rd Avenue, 15th Floor, New York, NY 10017 (212) 725–3000 www.telmar.com Third-party media software company that provides media planning tools to assess multimedia audiences

KEY MEDIA ORGANIZATIONS

Advertising Club of New York 989 Avenue of the Americas, New York, NY 10018 (212) 533–8080 www.theadvertisingclub.org Forum for ad professionals

Advertising Council 815 2nd Avenue, 9th Floor, New York, NY 10017 (212) 922–1500 www.adcouncil.org Organization sponsoring and promoting public service advertising

Advertising Educational Foundation 220 East 42nd Street, Suite 3300, New York, NY 10017–5806 (212) 986–8060 www.aef.com Distributes educational content to enrich understanding of advertising

Advertising Research Foundation 432 Park Avenue South, 6th Floor, New York, NY 10016 (212) 751–5656 www.thearf.org Industry organization focused on Advertising and Media Research

Advertising Self-Regulatory Council 112 Madison Avenue, 3rd Floor, New York, NY 10016 (866) 334–6272 www.asrcreviews.org Fosters truth and accuracy for national advertisers through voluntary self-regulation

Advertising Women of New York 28 West 44th Street, Suite 912, New York, NY 10036 (212) 221–7969 www.awny.org Forum to advance women in the fi eld of communications

American Advertising Federation (AAF) 1101 Vermont Avenue NW, Suite 500, Washington, DC 20005 (202) 898–0089 www.aaf.org Protects and promotes advertising; sponsors annual National Student Ad Competition (NSAC) and has 226 college chapters with nearly 8,000 undergraduate members; offers more than 1,000 internship opportunities

American Association of Advertising Agencies (AAAA) 1065 Avenue of the Americas, 16th Floor, New York, NY 10118 (212) 682–2500 www.aaaa.org Main trade organization of advertising agencies

American Marketing Association 311 South Wacker Drive, Suite 5800, Chicago, IL 60606 (312) 542–9000 www.ama.org Professional association for marketers with strong educational component

Art Directors Club 106 West 29th Street, New York, NY 10001 (212) 643–1440 www.adcglobal.org International group that provides forum for creatives in advertising communication

Association of Hispanic Advertising Agencies 8280 Willow Oaks Corporate Drive, Suite 600, Fairfax, VA 22031 (703) 610–9014 www.ahaa.org Trade group for Hispanic advertising agencies

The Association of Magazine Media 757 3rd Avenue, 11th Floor, New York, NY 10017 (212) 872–3700 www.magazine.org Trade group promoting consumer magazines

Association of National Advertisers (ANA) 708 3rd Avenue, 33rd Floor, New York, NY 10017 (212) 697–5950 www.ana.net Main trade organization for national advertisers

Digital Content Next 1350 Broadway, Suite 606, New York, NY 10018 (646) 473–1000 www.digitalcontentnext.org Trade group for digital content providers

Direct Marketing Association (DMA) 1333 Broadway, Suite 300, New York, NY 10018 (212) 768–7277 www.the-dma.org Global trade organization for the direct marketing industry

Interactive Advertising Bureau (IAB) 116 East 27th Street, 7th Floor, New York, NY 10016 (212) 380–4700 www.iab.net Trade group promoting interactive advertising

International Advertising Association (IAA) 747 3rd Avenue, 2nd Floor, New York, NY 10017 (646) 722–2612 www.iaaglobal.org Professional group focused on advertising as a global industry; has chapters in more than 50 U.S. universities

Local Search Association 820 Kirts Boulevard, Suite 100, Troy, MI 48084 (248) 224–6200 www.thelsa.org Trade group promoting yellow pages and local search marketing in print, digital, mobile, and social to help local businesses get found

Mobile Marketing Association 41 East 11th Street, 11th Floor, New York, NY 10003 (646) 257–4515 www.mmaglobal.com Trade association representing all sides of mobile industry

National Association of Broadcasters (NAB) 1771 N Street NW, Washington, DC 20036 (202) 429–5300 www.nab.org Trade group promoting the local television and radio industry

Newspaper Association of America (NAA) 4401 Wilson Boulevard, Suite 900, Arlington, VA 22203 (571) 366–1000 www.naa.org Trade group promoting newspapers

The One Club 260 5th Avenue, 2nd Floor, New York, NY 10001 (212) 979–1900 www.oneclub.org Organization to promote excellence in advertising through an annual creative awards show

Outdoor Advertising Association of America (OAAA) 1850 M Street NW, Suite 1040, Washington, DC 20036 (202) 833–5566 www.oaaa.org Trade group promoting the outdoor advertising industry

Point of Purchase Advertising International (POPAI) 440 North Wells Street, Suite 740, Chicago, IL 60654 (312) 863–2900 www.popai.com Global association for in-store marketing industry

Radio Advertising Bureau (RAB) 125 West 55th Street, 5th Floor, New York, NY 10019 (212) 681–7200 www.rab.com Trade group promoting radio advertising

Television Bureau of Advertising (TVB) 120 Wall Street, 15th Floor, New York, NY 10005 (212) 486–1111 www.tvb.org Trade group promoting the broadcast television industry, with particular focus on spot TV

Traffic Audit Bureau for Media Measurement 561 7th Avenue, 12th Floor, New York, NY 10018 (212) 972–8075 www.tabonline.com Audits circulation of and provides ratings for out-of-home media and supports other out-of-home research initiatives

Video Advertising Bureau (VAB) 830 3rd Avenue, 2nd Floor, New York, NY 10022 (212) 508–1200 www.thevab.com Trade organization for ad-supported television

Word of Mouth Marketing Association (WOMMA) 200 East Randolph, Suite 1500, Chicago, IL 60601 (312) 577–7610 www.womma.org Trade association for the word of mouth marketing industry

World Federation of Advertisers 166 Avenue Louise, 1050 Brussels, Belgium (011–32) 2–502–5740 www.wfanet.org Trade group representing the global interests of marketers