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Nov. 13 , 1978 ABC's Fred Pierce: The winning ways of TV's No. 1 e The newsweekly of broadcasting and arts ii Our 48th Year 1978 Broadcastingallied MORNINGSIDE COLLEGE LIBRARY SIOUX CITY, IOWA 51106 Sf CONGRATUSTATIONS! Charlotte, North Carolina WSOC NewYork,NewYork WPIX Chicago, Illinois WGN Norfolk, Virginia WVEC Cincinnati, Ohio WLWT Philadelphia, Pennsylvania WTAF Cleveland, Ohio WUAB Phoenix, Arizona KPHO m Columbus, Ohio WBNS Sacramento /Stockton, California KTXL Denver, Colorado KBTV Salt Lake City, Utah KSL Indianapolis, Indiana WTTV San Francisco /Oakland, California KTVU Los Angeles, California KTLA Seattle -Tacoma, Washington KSTW Miami, Florida WCIX Tucson, Arizona KOLD Nashville,Tennessee WTVF Washington, D.C. WDCA a PARAMOUNT TELEVISION DOMESTIC SYNDICATION Markets sold as of Oct. 20,1978. Movies foi Thirty great movies with a galaxy of great stars! That's Viacom Features IV. Featured in this superb collection of films are such current (and highly promotable!) luminaries as Jane Fonda, Woody Allen, Steve McQueen, Art Carney, Michael Caine, Robert Shaw, Tony Curtis, Walter Matthau, Sidney Poitier, Omar Sharif, Glenn Ford, Gig Young, Cliff Robertson, Alan Alda, Jackie Gleason and Maximillian Schell. Titles are just as impressive: "Take the Money and Run," "They Shoot Horses, Don't They ?" (Academy Award), "Junior stargazers. Broadcasting r-NoT . 13, 1978 Bonner," "Charly" (Academy Award), "Lovers and Other Strangers" and "Kotch" (4 Academy Award nominations). This is an exceptionally well balanced collection. With the added attraction of limited network runs. Twenty-four of the 30 titles could play on your station tomorrow. Provided, of course, that you call Viacom today! 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A TEKTRONIX COMPANY Grass Valley Group Field Offices: WEST; 4419 Van Nuys Blvd Ste 307, Sherman Oaks, CA 91403 (213) 990-6172 .SOUTHEAST; 1644 Tullie Cir NE, Atlanta, GA 33029 (404) 321 -4318 NORTH CENTRAL; 810 W Bristol St, Elkhart, IN 46514 (219) 264 -0931 NEW ENGLAND & MID ATLANTIC; Station Plaza East, Great Neck, NY 11021 (5161 487 -1311 SOUTHWEST; 2639 Walnut Hill Ln Ste 143, Dal/as, TX 75229 1214) 358 -4229 MIDWEST; 35115 N Lexington Ave Ste 374, Arden Hills, MN 55112 (612) 483.2594 iblORNINGSIDE COLLEGE BroadcastingsNov13 LIBRARY C"^'JY CITY. lW'/1 C91o6 The Week in Brief BROADCASTERS AND THE BALLOT BOX O Radio and television were out in force covering the elections last Pierce ascendant. week, but while most were out reporting the news of Nov. Things were going so badly for ABC -TV in the fall 7, some were in it: Several with station -ownership of 1974 that the best that interests were to elected House and Senate seats. There could be said of the situa- was also news for broadcasters in how the congressional tion was that there was elections will affect the make -up of the Communications nowhere to go but up. And Subcommittees. PAGE 23. up it went, far beyond what anyone in those bottomed - BLUNT WORDS FCC's Safety and Special Services' out days could have fore- seen, and its climb to the Carlos Roberts tells a gathering of land mobile operators top has completely that their industry should stop eyeing UHF frequencies; revised the old order in the that space is needed by television. PAGE 25. TV business. The connecting link be tween ABC fall 1974 and ABC fall 1978: Frederick S. Pierce, who took himself off the SET THEM FREE NAB President Vincent Wasilewski streets of Brooklyn to the presidency of ABC Television and his issues a "declaration of independence for radio;' calling network out of the basement of the TV rankings to an overwhelm - on the FCC to do away with program percentages, ing dominance of prime time. This first in a series of special "Fifth Estate" reports begins on page 32. commercial time standards and formal ascertainment. PAGE 26. the Westinghouse Broadcasting station's renewal. It cites STAYING CLOSER TO HOMED BROADCASTING'S annual study parent Westinghouse Electric's problems with the shows the FCC commissioners made 20 fewer business government as reason. PAGE 51. trips in fiscal 1978. And there's an OMB directive for another 20% reduction in 1979. PAGE 42. INTERPUBLIC GETS BIGGER In the largest agency MORE RKO COMPLICATIONS Challengers to company's acquisition in history, it acquires SSC &B and its more television licenses in Los Angeles and New York are now than S700 million annual billings. PAGE 54. trying to block RKO's sale of its WNAC -TV Boston. PAGE 42. NEWSMAN'S PRIVILEGE Another "confidential source" case reaches the Supreme Court, this one involving a MERCY FROM FCC A commission judge foregoes a KAKE -TV Wichita reporter and the murder trial of the stronger sanction against a Florida UHF charged with widow of broadcaster Thad Sandstrom. PAGE 59. clipping and, instead, recommends a fine. He notes the shaky financial status of the station and its officers' STINGING THE OTHERS ABC easily wins the first sweep remedial actions. PAGE 44. week as its movie, "The Sting," starts it all off with a 48 share. PAGE 82. LICENSEE INPUT A Washington law firm suggests a rulemaking under which a his broadcaster could tell TALL TOWERS A Pittsburg, Kan., broadcaster suggests side of the story to the FCC in of a advance commission a method with higher antennas that he says will permit vote designating him for renewal hearing or revocation increased power for class IV AM's PAGE 66. proceeding. PAGE 45. FILM AND MASON: HERE TO STAY Eastman Kodak's SEVEN OUT OF 32 That's the number of minority firms vice manager its receiving government loans, according to the SBA's first assistant president and general of motion picture and audio -visual markets division list of those given help in broadcasting and cable. in PAGE 49. believes new advances tape will not make film obsolete; there's room for both. And Kenneth Mason BATTLE OF 1060 KHZ WGTR Natick, Mass., which has speaks with authority on matters dealing with longevity skirmished unsuccessfully with KYW Philadelphia over and durability against latter-day challenges: He's been use of that frequency, now petitions the FCC to rescind with Eastman Kodak since 1935. PAGE 89. Broadcast Advertising... 54 Changing Hands 48 For the Record 71 Playlist 64 Broadcast Journalism... 59 Closed Circuit 7 In Sync 67 Profile 89 Broadcast Technology... 66 Datebook 14 Media 42 Programing 82 Business Briefly 10 Editorials 90 Monday Memo 18 Stockindex 87 Cablecasting. 66 Fates & Fortunes 68 Open Mike 17 Top of the Week - 23 Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc, 1735 DeSales Street, N.W Washington. D.C. 20036. Second -class postage paid at Washington. D.C. and additional offices. Single issue S1.50 except special issues S2.50. Subscriptions, U.S. and possessions: one year $35. two years $65, three years S90. Canadian and other international subscriptions add $12 per year U.S and possessions add S 140 yearly for special delivery, $90 for first class. Subscriber's occupation required. Annually: Broadcasting Yearbook S37.50. Cable Sourcebook 520. Across the Dial.Around the Channels S2.25 (by mail. prepaid only 53). WE'RE USING AIR WAVES TO CLEAN UPSOME OF THE DIRTIESTAIR IN AMERICA. Almost everybody knows that Blue Sky.We stepped up our for any of us to live in a vacuum. Denver has thinner air than any campaign by initiating action (As one sniff of Denver's air will other major city in America. But that led to a Federal Grant to testify.) almost nobody knows that only fund hourly pollution readings. We must all be considerate of Los Angeles has dirtier air. We also started giving on -air one another and pull together to Most of the people who breathe recognition to businesses that solve the problems facing our cities. it everyday didn't know how dirty take steps to reduce air pollution. When we do,things will get better Denver's air was either. Until And were instituted a program as they have in Denver. \ KIMN radio told them. designed to help alleviate traffic We're happy to report An awareness campaign was congestion during rush hour. that a mile above sea STEREO FM - the first sßep of our Operation The world has grown too small level, the tide is turning. i. , y . } ,+.-----t.-': _ - - }2 Y `*w / 1 . :? !^ ' ..-.a \' =.v-s,T o`-- -. -arià?y{' ( .Iplfprson Pilot Broadcasting Charlotte:WBT, WBCY- FM,WBTV,Jeffersonics,Jefferson Productions, Jefferson Data Systems' Richmond: WWBT. Atlanta: WQXI, WQXI -FM. Denver: KIMN, KIMN -FM. :56 :d , ..t.`: - . ;:-- `,.....` _ ' t: Closed5Circuit, Insider report: behind the scene, before the fact European postal and communications and morality, value system that TV Windfalls administrations, which operate (and enjoy reflects, use of docu- dramas and ABC's With television having documented its revenues from) cable. Invitation from Roots miniseries. One hoped -for side claim via Television Bureau of Advertising Torson Larsen, Swedish administrator, effect: better understanding of TV by study that advertising in New York brought acceptances from FCC Chairman leaders in humanities. increased substantially during 88 -day Charles D. Ferris and Commissioners newspaper strike there (story, page 56), Robert E. Lee and Joseph Fogarty Add White prospects now it's radio turn. Independent audit by ( "Closed Circuit," Nov. 6). But it's now Price, Waterhouse & Co. of 18 New York learned State Department and National FCC Commissioner Margita White, who area radio stations shows that local Telecommunications and Information called Los Angeles her home before she advertising in August 1978 topped August Administration "regretted" same first went to Washington in 1960 with 1977 by 38% and in September 1978 was invitation.