The NAB Convention: Caught up in the currents of change

BroadcastingThe newsweekly of broadcasting and allied arts mMar26Our 48th Year 1979

The Peifect Match. KSTP -TV

Minneapolis /St. Paul pñ 0.) Oc Op p X -4/3 ó On Monday, March 5, KSTP -TV became an ABC mz rH Television Network affiliate. More than 45 of the most popular m m° ca network shows have now joined the nation's leading p N news station. m vl co A division of Hubbard Broadcasting, Inc. For more information, call KSTP -TVs Jim Blake, General Sales Manager, at 612/645 -2724. or your nearest Petry office. 1-1 C Source: Prbitron Nov. 78 bp 50 ADIs. Audience ratings are estimates only and subject to the D A limitations of said report. ASCAP, FROM LEGENDS TO SUPERSTARS Since ASCAP was founded in 1914, over those changes are all reflected in the di- 22,000 songwriters and composers have versity and depth of ASCAP's repertory. joined. From Standards, to Rock, to Country, to The list reads like a Who's Who of the Jazz, to MOR, to Disco, to R &B, to Soul, songwriting business. (It's only a lack of to Gospel, to Symphonic, ASCAP has pro- space that limits us to mentioning but a vided the outstanding songwriting talent tiny portion of ASCAP's membership.) of each era not only to the broadcasters In the past 65 years music has gone of America but to the people who tune in. through some very radical changes, but At ASCAP, we've always had the greats.

ABBA (STIM) Harold Arlen Amazing Rhythm Aces America Louis Armstrong Ashford & Simpson

Jj 4 Average White Band Roy Ayers 1rt Bacharach Joan Baez Alan Bergman Marilyn Bergman Irving Berlin OP'

Eubie Blake Brick Brothers Johnson Jackson Browne

hj Carpenters Shaun Cassidy Marlin Charnin Cheech & Chong Chicago George M. Cohan Cy Coleman

Judy Collins Commodores Chick Corea Elvis Costello (PRS) Count Basie Andrae Crouch John Deodalo Earth, Wind & Fire Yvonne Elliman Duke Ellington Paul Evans

Emerson. Lana Paller Roberta Flack Dan Fogelberg Foster & Rice

Peter Frampton Marvin Hamlisch Oscar Hammerre W C. Handy Loren Hart

PrmmyYan Heusen Janis Ian Isley Brother. J teils Band

Rick James e Billy Joél Elton John (PRS) Jerome Kern Carole King Gordon Lightfoot°

Milsap Frank Loesser Kenny Loggins LTD Henry Mancini Rod McKuen Johnny Mercer Ronnie

-

Graham Nash Olivia Newton -John Ted Nugent Andre Previn Tito Purdy

- -- - Sigmund Romberg Chris Rea (PRS) Johnny Rivers mokey Robinson Richard Rodgers Kenny Rogers Rolling Stones (PRS) Salsoul Orchestra

S Skynyrd Patti Smith ai Scolt-Heron Bob Seger & The Silver Bullet Band Artie Sha Carly Simon Noble ssle Lynyrd

J4

ßl ï I Barbra Streisand Stephen Sondheim Bruce Springsteen Cat Stevens Stephen Stills Steve Miller Band Charles Strouse Thomas "Fats" Waller

> t! Van Halen Styx Mel Torme loto Jethro Tull Harry Warren

- Zeppelin Grover Washington, Jr. Paul Francis Webster Kurt Weill Paul Williams Stevie Wonder Led

here are among the ASCAP- licensed writers who have been nominated for or have won Oscars. Tons, Grammys, Those pictured years. Emmies. or Rockies. or have appeared on any of the Billboard. Casheox, or Record World year -end charts dyring the past tour "CAPAC Between a rock and a hard place...

Ruthless profiteers on one side of the fence with sincere, charitable organizations on the other. Slap in the middle: BINGO. Covering controversial issues such as BINGO objectively places any station in a difficult position. But WAPI Television put itself there when it began an indepth look at the popular game of bingo within Birmingham's metropolitan area. What it found prompted the Sheriffs Department to begin questioning the legality of the game. The District Attorney, and Police Department formed a task force and the issue is now with the courts. As a by- product, the issue of cameras in the court room to cover this continuing story resulted in the media being allowed within the halls of justice. Between a rock and a hard place. Our ability to take the pressure and measure up is just one facet of WAPI's community service.

WAPI -TV Channel 13 Birmingham, Alabama

Newhouse Broadcasting Corporation, Inc. WAPI AM/FM/TV- Birmingham. WSYR AM/FM/TV- Syracuse. KTVI -St. Louis WTPA FM/TV- Harrisburg, WSYE TV- Elmira. Represented by MMT Sales, Inc. Broadcasting -Mar26 The Week in Brief

LOSING GROUND Mountains of applications are piling Top of the line. KPRC's Jack up at the FCC and it appears that things will get worse. Harris will be honored this week More people are needed, say FCC staffers. PAGE 28. at the National Association of Broadcasters convention with the THOUGHTS ON D -DAY Nearly 6,000 delegates are NAB's highest honor, the Dis- gathered in Dallas today for the NAB convention. Here are tinguished Service Award. For some state -of- the -industry observations from Vincent this broadcaster, it's an ap- propriately titled honor: He's ,.lasilewski and Donald Thurston. PAGE 29. A final widely regarded as having served rundown the PAGE 50. of agenda. the industry at large and his Houston operation in particular WON OVER Representative Collins, who had planned with distinction. A "Fifth Estate" to sponsor his own amendments to the Communications report chronicles his career and Act, decides to support Van Deerlin's version of Rewrite accomplishments, which began -and have remained Il, calling it better for broadcasting than the chairman's rooted in -news. Page 35. first version. NAB analyzes the two revision bills to come out of the Senate. PAGE 30. the FTC, ACLU expresses concern about government IT'S OFFICIAL HEW Secretary Califano announces censorship. NAB's testimony concentrates on the efficacy plans for TV closed captioning to aid the hearing - of self -regulation. PAGE 84. impaired. ABC, NBC and public broadcasting will work together to implement the system and Sears will market THE HAND THAT RULES THE HOUSE O Cries of censorship the home decoders. PAGE 32. are heard just a few days after the House of Representatives starts live TV originations from the SUPERSTATION JITTERS Metromedia and the NAB chamber. PAGE 102. implore the FCC to expedite rulemaking on measures that would curb signal imports. PAGE 62. our IN THE COLD Among the recommendations of a 20th Century Fund task force is one for the retention of SPLIT The CPB board moves to divide the public the presidential debates, but not under the "sponsorship" broadcasting organization along administrative and of the networks. PAGE 102. program -fund lines. PAGE 70. AT THE RIGHT HAND OF VAN DEERLIN The new ranking ON TARGET The Rand Corp. model for UHF is reviewed Republican on the House Communications by an FCC office that labels it as the best study on the Subcommittee makes no bones about the fact that he is subject. PAGE 81. conservative and pro- business. That alone will make Texan James M. Collins a man after most broadcasters' ROUND FOUR At last week's hearing on children's TV at hearts. PAGE 145.

Broadcast Advertising... 84 Changing Hands 69 For the Record 124 Playlist 119 Broadcast Journalism.. 100 Closed Circuit 7 In Sync 110 Profile 145 Broadcast Technology. 106 Datebook 17 Media 62 Programing 112 Business Briefly 10 Editorials 146 Monday Memo 16 Stock Index 143 Cablecasting 110 Fates & Fortunes 120 Open Mike 27 Top.of the Week 28

Index to Advertisers ASCAP Inside Front Cover, 3 0 Aetna Business Credit 92 O Ampex 91 O Arbitron 44 -45 0 Associated Press 17, 21, 131 O Audits & Sur- veys Trac 7 86 0 BNA Communications 84 O Blackburn 68 O Blair Television 51 -54 O Bonneville Broadcast Consultants 74 -75 O Broadcast Music Inc. 57, 79 0 Buckley Radio 11 O Century 21 60 O Children's TV Workshop 82 0 Christian Science Monitor 101 O Cinema Products 99 0 Columbia Pictures 67 0 Computer 88 Comrex 1260 Continental Electronics 1160 R.C. Crisler 1120 Dataworld 960 Delta Airlines 900 Drake -Chenault Enterprises 121, 123, 125, Management127 D Edison Electric 1130 FM- 100 1050 Fuji Photo Film 1090 Harris 830 Ikegami Electronics 13 -150 Image Magnification 1060 International Good Music 92 0 Michael Joseph 70 O KHJ -TV 73 0 KSTP -TV Front Cover O KalaMusic 96 O Dean Landsman Radio Service 94 0 McCurdy Radio Back Cover O McHugh & Hoffman 120 Microtime 780 Midwest Telecommunications 980 Mobil 111 0 George Moore & Associates 200 MusicWorks 1160 Mutual Broadcasting 76, 930 NBC Radio 430 NEC America 460 National Right to Work 1150 Oak Industries 63 -650 O'Connor Creative Services 710 Outlet Broadcastng Inside Back Cover 0 PAPA Productions 100 O Phillips Petroleum 103 O Pro Radio 62 0 RCA 37 O RCA Americom 97 Cecil L. Richards 69 0 Rockwell International 49 O George Rodman 122 O Scientific -Atlanta 107 0 Sherman -Brown & Associates 720 Standard Rate & Data Service 1280 Station Business Systems 950 Storer Broadcast- ing 18 -190 Joe Sullivan 1200 Swanson Broadcasting 850 Syndicated Communications 1000 TM Productions 87 O William B. Tanner 770 Edwin Tornberg 124 O United Press International 1080 Viacom International 8 -9 0 WAPI -TV 4 0 WBBM-TV 39 0 WCVB -TV 41 0 WGAL -TV 60 WGN -TV 89 O WHIO -FM 34 0 WNEW- TV 23 -26 WOR -TV 61 O WTRF -TV 22 0 Wall Street Journal 80 -81 O World Tower 130 0

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington, D.C. 20036. Second -class postage paid at Washington. D.C. and additional offices. Single issue 51.50 except special issues 5250. Subscriptions, U.S. and possessions. one year S40, two years S75, three years5105. Canadian and other international subscriptions add S12 per year U.S. and possessions add S140 yearly for special delivery, $90 for first class. Subscriber's occupation required. Annually: Broad- casting Yearbook .S42.50. Cable Sourcebook S20. Across the Dial- Around the Channels S225 (by mall. prepaid only, 53).

FEDERAL COMMUNICATIONS COMMISSIONERS JULY 10, 1934 TO MARCH 26, 1979

Past"

.y. Charles D Ferns Robert Emmett Lee lames Quello Abbott Washburn Joseph R Fsqsrly Tyrone &own Anne P. Jones 1977. CHAIRMAN 1953, 1974 1971- 1976- 1977. 1979- r-

me

di J ,1a Margita White *Richard E. fey _ Ibdrs Glen O Robinson CMarlglte T. Red 'Dean Burch H. Res lee Nicholas Johnson Robert Taylor Bartley 1976-1979 1972.1977 19731977 1974.1976 1971-1976 1969.1974 1968-1973 19661973 1952-1972

T Ala Newton N Minow Robed Wells Thomas 1. Houser Kenneth A. Cpl ' Rosel Herschel Hyde lames I Wadsworth Lee Loevinger 'E. William Henry Frederick W Ford 196/1963 1969 1971 1970 1971 1963 1970 1946 1969 1965 1969 1963 1968 1962 1966 19571964

r_ I A. M Craven". John S Cross Charles Henry King 'lohn C Doerler Richard A Mack 'George C McConnaughey Edward Mount ter Frieda Barkin penned, George Edward Sterling 1937 1944/1956.1963 1958 1962 1960 1961 1953 1960 1955.1958" 1954. 1957" 1947. 1956 "' 1948 1955" 1948 1954

'Paul Allee Walker Eugene M. Merrill Robert Franklin loner 'Albert Wayne Coy Clrllord 1 Dun nil 'Charles R. Denny. JI. 'PaulA Pmi 1934 1953 1952.1953 19471952" 1947 1952" 1941 1948 - 1945-1947 191/1946

A Norman S. William H Wills 'lames Lawrence Fly Case George H. Payne Frederick I Thompson Thad H Brew- Eugene O Sykes 'Frank R McNinch 1945.1916" 19391944' 19341945" 1934.1913" 1939 1941" 1934 1940" 1934 1939" 1937 1939" 1934 1937

Served as Chairman "Deceased WGAL-TV WTEV Lancaster -Harrisburg- Providence, R I., York -Lebanon, Pa. New Bedford -Fall River, Mass.

'Anning S. Prall Hampson Gary STEINMAN TV STATIONS 1935. 1931'° 1931" Closed NCircuit , Insider report: behind the scene, before the fact

being spun out of Cox's $488 -million Roots merger with General Electric. Where it can hurt Anne P. Jones, whose nomination to be Mr. Schwartz earlier had resigned from New attempts will be made to halt or member of FCC was confirmed by Cox to become president of Metromedia circumscribe Federal Trade Commission's Senate last week, will break with long - Television (BROADCASTING, Feb. 19), but children's TV proceeding by tightening established custom when she is sworn in, cancellation of that deal was made known strings on agency's purse. Industry groups on April 2. Instead of picking site in last week with appointment of Thomas J. are urging Senate and House Vshington for occasion, she has decided Tilson to Metromedia post (see "In Brief"' Appropriations Committees to put on Boston College. Not only did she and this issue). Mr. Schwartz's new Cox job is pressures that were applied last year to FCC Chairman Charles D. Ferris go to law believed to pay in $160,000 to $170,000 keep proceeding under congressional school there, but also she has family and range. Other major personnel changes are surveillance. friends in area. Chairman Ferris will reportedly under way in Cox Cable House committee especially is expected attend'swearing in, but it was not clear Communications Division, but no to be scene again of move to prevent FTC who of other commissioners will. Miss confirmation was available last week. from invoking any advertising bans. Chief Jones was still making arrangements at figure in last year's action, Representative week's end and had not had chance to Mark Andrews (R- N.D.), has no contact others. In any case, she plans Swept out intention of backing off. reception at FCC's Washington offices later that day. Giving event even more of One possibility that's gotten little play in talk about going to "52- week" local TV old- home -week atmosphere will be person A little late administering oath -David Nelson, now audience measurements is that it could be winner- state court judge who is to be sworn in as take-all proposition for rating Eyes popped last week at news that NBC U.S. district judge on March 30. Judge services. Because of costs, only one President Fred Silverman, only month Nelson is another BC law graduate of service -presumably either Arbitron or away from target for getting NBC -TV's fall Jones -Ferris era. Nielsen -is expected to be chosen to do schedule out, was on vacation in Hawaii. Besides making swearing -in plans, Miss extended measurements, if any is. Associates had reported he'd been nagged Jones has begun assembling personal Whether that would leave other service by low -grade infection. with staff. Her secretary when she was at enough business to keep going is, in NBC spokesman said Mr. Silverman's Securities and Exchange Commission, some minds, problematical. absence posed no problems about fall Karen Deming, will join her as CBS thus far is most active advocate of schedule since program pilots weren't in longer confidential assistant. And Harry W. measurement sweeps, whether 52 yet anyway. He said Mr. Silverman was Quillian, who was associate general weeks or something shorter. ABC is said expected back end of this week in plenty to counsel at Federal Home Loan Bank be least interested, NBC somewhere in of time to look at pilots but that, for other Board while she served as general counsel, between. Some proponents reportedly reasons, target for schedule had been have will be her legal assistant. suggested that networks, if they get slipped from April 20 to April 25. into it, might pick up extra cost first year, then scale down their share and let stations increase theirs. At full 52 weeks, some Rep runaround Passing fancy rating-service authorities now put cost at Does Wm. Esty Co. have "direct buy" itch Although record is not yet complete on $15 million to $20 million. Issue is a la J. Walter Thompson? Station sources subject, there is feeling among FCC staff, expected to get going -over at this week's say Esty recently approached 33 TV as well as outside observers, that day of National Association of Broadcasters stations in 10 markets on campaign for former Chairman Richard E. Wiley's convention, at Tuesday workshop direct buy for unidentified product and "new ethic" is over. Commission under innocuously titled, "How Good Are then submitted same specifications Chairman Charles D. Ferris does not seem Television Ratings ?" through station representatives. Some as concerned about actions of broadcasters stations say that Esty found it could buy no that appear to reflect on their character, more cheaply dealing with stations than except possibly when deception of public Lid off? dealing with reps. is Where involved. violations of law are Cable television operators who have been concerned, payola, for example, doing pretty well at FCC lately are in for Chairman Ferris is to feel said that some unpleasant news, though it probably Station relations prosecution should be left to Justice to be used this week in RCA Department. won't come as surprise. One local Earth station franchise standard that remains in Americom demonstration at NAB commission's rules and that cable industry convention of satellite feed for syndicated 'hwartz switch hopes will remain there -limiting programing (see page 106) is said to be franchise fee to 3% of revenues, 5% if local type in general use at cable systems. It's Announcement of appointment of jurisdiction can make good case -seems five -meter model fixed to RCA satellite William A. Schwartz, vice president - likely to fall. Cable Television Bureau staff and priced at about $25,000. general manager of Cox-owned KTVU(TV) is preparing further notice of rulemaking Earth- station manufacturer sources say Oakland -San Francisco, to head looking to its elimination. broadcaster interest has been stronger in broadcasting division of Cox Broadcasting Several commissioners have made it 10 -meter model, delivering what they call Corp. is expected. He'll be in line to clear they see no reason why commission network quality "transmissions," that can succeed Stanley Mouse, Cox executive should retain that standard. Apart From be manually turned to receive other vice president, at Atlanta headquarters. whether commission actually has satellites, priced at about $65,000. Same Mr. Mouse heads group that will purchase jurisdiction, there is question of dish motorized costs some $85,000. Cox's ch. 7 WHIO -TV Dayton, Ohio, at reasonableness of setting single standard Remote control and backup systems can reported price of $47.5 million. WHIO -TV is for every community in country. run price up to $120,000.

Broadcasting Mar 28 1979 7 "SLEUTH" 4 Academy Award nominations! "Totally loss engrossing entertainment...the kind of mystet we keep saying they don't make anymore." tOcA -CHICAGO SUN -TIMES fe

"THE STEPFORD WIVES" 43% network share! "I can promise you an eerie, spine tingling good shiver down the spine. " -NY DAILY NEWS

"JENNY" "Mario Thomas and Alan Alda are first -rate." -CHICAGO SUN -TIMES "A warm, touching, funny movie...Miss Thoma! is remarkably gifted. " - MAGAZINE LAIEW

25 movies that are all first -run for syndication. "THE HEARTBREAK KID" "An unequivocal hit -a first -class American comedy, as startling in its way as was 36% AVERAGE The Graduate.' " - NETWORK SHARE! Very competitive when compared with other current releases: Avg. Share Viacom Features VI 36% MCA Champagne Movies 36% Paramount Portfolio 8 32% United Artists Showcase 10 31% (NTI. Weighted average shares for premiere showing of all movies that have appeared on prime -time network television.) LONG RUNNING All 25 movies suitable for 2 -hour "THE MISSILES OF OCTOBER" or longer time slots. "Probably the finest historical drama television has ever presented. " -CHICAGO TRIBUNE m(ET ÌJÌ "An example of how great TV can be." ìr -PHILADELPHIA BULLETIN J

9 movies available immediately. 14 available in 1979.

"THE AMAZING HOWARD HUGHES" 43% and 53% network shares! "Sweeps through Hughes adult life like a searchlight... Tommy Lee Jones acquits himself well Viacom in title role. " -DAILY VARIETY Business5Briefly

Savings Bank Association of New Radio only York Six -week radio campaign starts this week in about 40 New York State Rep appointments markets including Albany, Syracuse and WBCN(FM) Boston; WJOI(FM) Alcoa Corp. Four-month radio Poughkeepsie. Agency: Kenyon & Pittsburgh; WVCG(AM) -WYOR(FM) campaign begins in early April in three Eckhardt, New York. Target: adults, 18 Miami; WEZB(FM) New Orleans; markets- Denver, Pittsburgh and and over. KOME(FM) San Jose, Calif.; Washington.. Agency: Creamer, Heublein Six -week radio campaign WWBA(AM) St. Petersburg, Fla.; Pittsburgh. Target: adults, 18 and over. starts in early April for Harvey's Bristol WEZS(FM) Richmond, Va.: Torbet Cream in about six markets including Radio, New York. Bahamas Ministry of Tourism Chicago, Houston and . WXKS -AM -FM Medford, Mass.: Fourteen radio -week campaign begins in Agency: SFM Media, New York. Target: Major Market Radio, New York. late March in New York, Miami and West adults, 25 -54. Palm Beach. Agency: N.W. Ayer, New KMJC(AM) San Diego: Jack Masla York. Target: adults, 25 -64. Air Canada Five -week radio campaign & Co., New York. starts in mid -April for airline in four WWEE(AM) Memphis- WLVS(FM) markets Los Papa Gino's of America Fourteen - including Angeles and San dermantown, Tenn.: Selcom Inc., week radio campaign starts this week for Diego. Agency: Warwick, Welsh & Miller, Hollywood. restaurant chain in eight markets New York. Target: adults, 25 -54. KLEU(AM) Waterloo, Iowa: Wayne including Providence, R.I., and Springfield, Parker Brothers Four-week radio Evans & Associates, Mass. Agency: Pearson & MacDonald, campaign begins in April for game Minneapolis. 18 Boston. Target: adults, -34. manufacturer's Boggle game in five markets. Agency: Humphrey, Browning & Egg Marketing Twelve - MacDougall, Boston. Target: men and week radio campaign begins in late women, 25 -54. Oshkosh B'Gosh Three -week radio March for egg promotion board in 12 in mid for Wrangler Boots Four-week radio campaign starts -April California markets including Los Angeles, manufacturer of leisure and work clothes campaign begins in April for division of San Diego and San Francisco. Agency: in TV nine markets including Blue in markets including 23 and radio Campbell -Mithun, Chicago. Target: Bell clothing 25 Louisville and Nashville. Agency: Liller Boston, Chicago and Detroit. Agency: adults, 18 -34. Neal We!tin, Atlanta. Target: teen -agers. Frankenberry, Laughlin, Bernstein and Constable, Milwatikee. Target: men and Friendship Foods Eight -to -10 -week Marva) Turkey One -week radio women, 18 -24, and teen -agers. radio campaign begins in early April for campaign begins in early April for Marvel dairy product group in three New York turkey in eight markets including New Caves Alianca Sangaihos Two -week radio campaign begins in early April for markets - Buffalo, New York and Haven, Boston and Providence, R.I. Rochester. Agency: S.R. Leon, New York. Agency: Paula Green Advertising, New Alianca wine in three or four markets Target: women, 18 -49. York. Target: women, 25 and over. including Baltimore and Washington. Agency: Marvin H. Frank, Chicago. Target: adults, 25 -49. BAR reports television- network sales as of March 4 Ace Tempo Books One -week radio ABC $267,151,000 (35.1 %) CBS $248,433.700 (32.6 %) NBC $246.024,000 (32.3 %) campaign begins this week for "Hall of Total Total Fame" in six markets including Boston, minutes dollars week week 1979 total 1978 total change Detroit and Minneapolis. Agency: Z /E /A ended ended 1979 total dollars dollars From Marketing Communications, New York. Day parts March 4 March 4 minutes year to date year to date 1978 Target: adults, 18 and over. Monday- Friday Sign-on -10 a.m. 159 S 1,112,900 1,351 S 9,675,600 S 58,276,600 +16.9 Monday- Friday TV only 10 a.m. -6 p.m. 955 16.537,800 8.789 154,880,300 149,793,000 +3.4 Saturday-Sunday Burgess Vibrocrafters Two -, three - Sign -on -6 p.m. 368 10.156,700 3,166 94,645,900 82.389,500 +14.9 and four -week TV campaign starts in Apro Monday- Saturday for hardware group, subsidiary of Acme 6 p.m. -7:30 p.m. 94 4,702,200 888 43,886.800 38.270.700 +14.7 General Corp. in 18 markets during day Sunday and fringe time. Agency: Marsteller, 6 p.m.-7:30 p.m. 23 1,322.500 204 17,154.700 14,488,500 +18.4 Chicago. Target: adults, 25 -49. Monday- Sunday 7:30 p.m.-11 p.m. 414 43,584,400 3,728 396,642.200 338,310,500 +17.2 Mobil Chemical Seven -month TV Monday -Sunday campaign begins in late April for 11 p.m.-Sign-off 228 4.732,200 2.046 44,723,200 37,732,400 +18.5 consumer plastics division's Hefty 2 -Ply trash bags in about 12 markets during Total 2.241 S82,148,700 20,172 5761,608,700 $669.260.900 +13.8 fringe time. Agency: Lee King & Partners, Source: Broadcast Advertisers Reports Chicago. Target: total women.

Broadcasting Mar 26 1979 10 PROFESSIONAL SALESMANSHIP MAKES THE DIFFERENCE

Ask our stations

Buckley Radio Sales, Inc.

New York Atlanta Boston Chicago Dallas Detroit Los Angeles Philadelphia San Francisco St. Louis Pittsburgh Corning Second -quarter Eckerd Drugs One -month TV TV campaign starts in April for Pittsburgh campaign starts in April for drug store Corning's glass blocks in six markets chain in 50 markets during day, fringe and during fringe time. Agency: Ketchum, prime time. Agency: Mike Sloan Inc., MacLeod & Grove, Pittsburgh, Target: Miami. Target: men and women, 18 -49. When men, 25 -54. Gordon's Two -month TV campaign Alberto -Culver One -month TV for Twin starts in early May for jewelry store chain campaign begins Sugar you slip, sweetener in eight markets during prime in 20 markets during fringe and prime time. Agency: Ketchum, MacLeod & time. Agency: Draper Daniels, Chicago. Grove, Houston. Target: adults, 18 and Target: total women. it hurts over. Chesebrough -Pond's Four -week TV Beecham Products Two -month TV campaign begins in early April for Aziza And when you fall, it's a disaster. campaign begins in early April for Calgon lipstick in 30 markets during fringe time. That's why so many of our clients who water conditioner in 50 markets during Agency: Waring & LaRosa, New York. are Number One in their markets re- fringe and day time. Agency: Target: total women. tain us year after year-they want to Cunningham & Walsh, New York. Target: from a total women. keep slipping. It's easy to get S.C. Johnson One -month TV little bored or a little careless when the campaign begins in early April for Raid KLM Eight -week TV ratings look good. Even when the rat- Airlines and Pro -Raid roach killer in 80 markets campaign begins in early April in New ings drop a few points, somehow it during day, fringe and prime time. York and Los Angeles. Agency: Ogilvy & can be rationalized; then suddenly, the Agency: Foote, Cone & Belding, Chicago. Mather, New York. Target: adults, 35 and station is in trouble. When you finally Target: women, 25 -54. over. realize it, the reaction is often panic, and hasty changes the de- Golden West Homes Three -week TV accelerate Finance America Two -month TV campaign begins in early April for mobile cline. campaign starts in early April for loan homes in 10 markets during day, fringe service in 15 markets during fringe, prime When we study your audience in- and weekend time. Agency: Estey- Hoover, and sports time. Agency: Marschalk, New depth every year, we know just what is Newport Beach, Calif. Target: adults, 50 York. Target: men and women, 25 -49. going on, and we harass you to make and over. sure you don't get careless, so that the Carnation Eight -week TV campaign corrective action you take will be pro- Economics Laboratory Three -week starts in early April for frozen potatoes in ductive. TV campaign starts in mid -April for about 10 markets during day and fringe Electrasol dishwasher detergent in about For other clients who are second, third time. Agency: Erwin Wasey, Los Angeles. 15 markets during day and prime time. or even fourth in their markets and Target: women, 25 -54. Agency: Warwick, Welsh & Miller, New heading for Number One, their ability York. Target: women, 25 -49. to move constructively, with a sound McDonough Power Equipment Six - knowledge of the strengths and to- eight -week TV campaign starts in early General Tire & Rubber Three -week weaknesses of their station and every April for Snapper lawn mowers in six TV campaign begins in early April for tire other station in town, makes the dif- markets during fringe and prime time. and rubber manufacturer in 21 markets ference. Our use of social scientists Agency: Burton -Campbell, Atlanta. during prime and news time. Agency: for gathering basic information about Target: men, 25 -54. D'Arcy -MacManus & Masius, Bloomfield your own market keeps decisions out Hills, Mich. Target: total men. of the personal opinion area. Hanes Knitwear Six -week TV campaign begins this week for men's National Sea Products Three -week It also helps that the number one sta- TV in for socks in test markets during day, fringe campaign begins early April in day, tion in town usually sleeps while it and sports time. Agency: Long, Haynes & frozen fish eight markets during slips. It's not just a game, but a deadly Carr, Winston- Salem, N.C. Target: men fringe, prime and access time. Agency: serious business, and mistakes can and women, 18 -49. Ensslin & Hall Advertising, Tampa, Fla. be worth millions. If you want to find Target: total women. out more about getting to be Mattel Six -week TV campaign starts Woodhill Chemicals Three -week TV Number One or about staying this week for Hot Wheels toy in about five campaign begins in mid -April for Pizazz there, us for a no- markets during day time. Agency: Ogilvy please call vinyl cleaner in 30 markets during fringe obligation presentation. & Mather, Los Angeles. Target: women, 18 -34. time. Agency: Wyse Advertising, Cleveland. Target: men, 25 -49. Allstate Savings & Loan Association Six -week TV campaign begins in mid - M&F April in seven markets during day and Radio -TV McHUGH AND HOFFMAN, INC. fringe time. Agency: ChiatiDay, Los Angeles. Target: women and men, 25 -49. THE FIRST IN Iroquois Brands Three -week radio COMMUNICATIONS CONSULTING National Distillers One -month TV and TV campaign begins in mid -April for campaign starts in early April for Keller Yoo -Hoo chocolate drink in East Coast 3970 Chain Bridge Road Geister wine in three or four markets markets including Boston, Miami and Fairfax, Virginia 22030 during prime and late fringe time. Atlanta. Agency: Weiss & Geller, New (703) 691 -0700 Agency: Case & McGrath, New York. York. Target: women, 18 -49, teen -agers Target: adults, 18 -49. and children.

Broadcasting Mar 26 1979 12 Ikegami inaugurates the era of one-person ENG camera crews.

for ENG throughout broad- casting, worldwide. In March, 1979, with deliveries of the new HL -79A, we enter the era of the one -person ENG cam- era crew, for this new camera is an all -in- A remarkable new television camera is the -head design - fully integral, with no power ready for ENG broadcasters, a new -generation cord to a separate battery. Its reduced weight camera significañtly more compact, yet higher and size enable the camera- person to slip solo in in performance than any prism -optic ENG cam- or out of vehicles or through crowds, unham- era now offered. pered as never before. In performance and reli- The new HL -79A is like other Ikegami cam- ability it is the ENG camera of tomorrow in the eras in its performance and reliability. This authentic lineage of Ikegami cameras of yester- tradition is well -known in the industry. It dates day and today. back some six years to the pioneering HL -33 Ikegami Electronics (USA) Inc., 37 Brook

head -plus- backpack camera that first made Ave., Maywood, N.J. 07607, ( 201 i 368 -9171; broadcast -quality ENG truly feasible. The HL- West Coast: 19164 Van Ness Ave., Torrance, 33 and its successor, the HL -35, carried on this Calif. 90501, ( 213 i 328 -2814 ; Southwest : 330 tradition of reliability. And the current HL -77A North Belt East, Suite 228, Houston, Texas, head -plus- battery camera is today's standard 77060, ( 713 445 -0100.

Visit us at Booth No. 406 at the NAB Show. Ikegami HL-79A WGBH engineers talk about the Ikegami HK-312

WGBII coviveralttottfops Orchestra con r,ts with Ikegami IIK-312 caméras from Sy yo y :» Hall, Boston. . e Eight Ikegami HK-312 studio color it to show loss of detail in the case of more cameras are in service at WGBH, Boston, than 60 percent tv white reflectance. The some dating back to October 1977 - long HK-312, however, was able to retain enough for intelligence on their perform- enough detail for the printing to be read- ance. From recent interviews with key able on the monitor. WGBH people, read these excerpts. Next came a demonstration of the dangers of too much or too little light on Pops without noise a chroma -key background. The HK-312 Tom Keller, Director of Engineering: held the key to such a low light level on 66 The HK-312s have such high sensi- the blank background that the lecturer tivity that we were able to reduce signifi- grinned and said, "I guess WGBH has cantly our light levels at the Boston Pops pretty good cameras!" and went on to the and Symphony telecasts. Yet, despite the next subject. 99 major light reduction, we experienced no visible noise with the HK -312s ... With The HK-312 is the camera that met their remarkable reliability record, we WGBH criteria for performance, stabil- ity, and reliability. They also have HL- can depend on 6 cameras for 6- camera 535, high -performance coverage, and not 7 for 6 as in the past. portable cameras After all, you can't stop a live orchestra that interface with HK-312 CCUs and can performance for a retake if you've lost operate portably with their own CCUs. a camera. 99 Adapters for triax cable, using digi- tal techniques, make their cameras 2 IRE, but a complaint remote -usable at nearly a mile from base Ken Hori, Senior Engineer for Advanced stations, yet easily revertible to multi - Development: core cable whenever needed. In daily use, their HK -312s and HL- 66 We tested several camera makes for 53s are interfaced with microprocessor - RFI within a quarter -mile of a 50 KW computer control units that auto- radio . The 11K -312 measured matically cycle them through all set-up 2 IRE, whereas most others were in the adjustments, including black- and -white 5 to 7 IRE area, and some as high as 20 balance, flare and gamma correction, vid- IRE ... For symphony remotes we'd need eo gain, and eight registration functions, 2 to 5 hours for warm -up, but nowadays then recheck all those adjustments - all we're set up in less than an hour ... We within 45 seconds. The cameras can also like its straightforward design - exam- operate independently of the set-up com- ple, its truly high signal -to -noise ratio as puters, a feature that is an Ikegami compared to other cameras that resort to exclusive. reduced bandwidth to attain a compara- If all of this suggests that the HK- ble ratio but wind up delivering noise 312 is probably the best studio /field color too... 99 camera in the industry, consider this : We did get one complaint from the camera, set -up computer, and triax adap- maintenance crew. They said that because tor are not only operational, they are de- they rarely found the problem of a down liverable. For details or a demonstration, HK -312, they would never get to know the contact Ikegami Electronics (USA) Inc., HK -312 well enough to fix it. 37 Brook Ave., Maywood, NJ 07607, (201) 368 -9171 / West Coast: 19164 Van Washouts and dropouts Ness Ave., Torrance, CA 90501, (213) Bill Fairweather, 328 -2814 / Southwest : 330 North Belt Video Control Engineer: East, Houston TX 77060, (713) 445 -0100. 66 During a lighting seminar staged here by Imero Fiorentino Associates, an actor in a normally lighted scene held up a sheet of white paper with printing on Ikegami HK -312 Visit us at Booth No. 406 at the NAB Show. Monday5MemoR

A broadcast advertising commentary from Harvey Herman, chairman, and Charles Rosner, president, Herman & Rosner Enterprises, New York

The plane to the train The stations were quick to go along with this program, as the subways have always takes off on radio presented a high degree of visability fç advertisers. Virtually every station in the area was soon peppering New York is reputed to have the fastest our 30- second spot throughout its metabolism of any city in the world. Peo- broadcast schedules. Even though the ple and ideas move faster here than any- spots begain to air just about the same where else, and rushing to meet deadlines time the pre- Christmas ad push began and (and airplanes) is accepted as a normal time was at an absolute premium, the sta- way of life. tions were extremely cooperative. By happy coincidence, when Herman & The popularity of the campaign is evi- Rosner Enterprises was awarded the dent from responses from a number of Metropolitan Transportation Authority ac- quarters. The MTA received calls from count last spring, the MTA was preparing many foreign -language stations for trans - to launch a new concept in public tions and we recently completed a TV ver- transportation services. A long -term City sion of the spot. Another gauge of the Planning Commission study underscored campaign's success is the fact that the the need for a fast, dependable and inex- jingle is hummed and sung around town pensive alternative to traditional methods by everyone but taxi drivers. of reaching John E. airport from As to how well the campaign is doing in New York. terms of numbers, this is a bit more The concept of utilizing existing subway difficult to determine. Because the adver- and bus routes was especially attractive to tising was initiated at the same time as the the MTA. It was a program that might be service we have no performance record to adopted quickly, it would provide a needed compare with. We do know that the num- and valuable service and it would require a ber of phone calls requesting information Herman & Rosner Enterprises Inc. will minimal investment to start it rolling. about the service (a special number for celebrate its first birthday next month. While Spelling out the key points of the service this purpose is featured in all our advertis- each of the principals is a triple -threat to a client meeting, Susan K. is The has us during copywriter, art director and contact man, ing) growing steadily. MTA 1,600 and 1,700 Berman, director of marketing for the Harvey Herman is also an accomplished been averaging between MTA, made two points very clear. She de- filmmaker and commercial director. Prior to riders a day; around Thanksgiving and scribed the concept carefully and ex- forming his own agency, Harvey Herman held Christmas they were up to 3,000. plained that she needed a demo tape as creative positions in New York with McCaffrey Past experience has taught us that the quickly as possible. & McCall, Smith /Greenland, de Garmo and simplest solution can often be the best. During an all -night "absolutely -no- Nadler & Larimer. Partner Charles Rosner was The concept of the "Train To The Plane" calls" brainstorming session, we came up a vice president, creative supervisor at Lord, service makes sense because it is direct. with a concept for a catchy radio jingle that Geller, Federico and also served at Lois, The aim of the MTA is to provide the best would grab the attention of potential Holland, Callaway and Leber Katz Partners. possible service and to fill passenger needs customers for this service and deliver the Initial and current accounts at Herman & as completely as possible. The advertising message that they could save time and Rosner include Marx Toys, The Health program we devised was completely in money by taking the subway to the airport. Insurance Plan of Greater N.Y., Merns clothing sync with those goals. The method of We titled it "Take The Train To The stores and the Metropolitan Transportation reaching the public with the message was Authority. Plane." At 10 p.m. that evening we called equally straightforward. commercial music producer Charlie Mor- We are currently working with the MTA row. Charlie is attuned to our late -night on a long -range marketing plan that will work habits and has his own recording a brochure to be distributed by hotels, include The Train To The Plane service, studio. That meant he was able to begin token booths, travel agents, airlines, etc., and institutional, informational and safety work at once. and a striking four -color print and cam- campaigns. Radio has proved to be a high- Charlie called in a group of musicians paign that features a photograph of a silver ly effective medium for introducing tl and vocalists and labored until 2 a.m. that and blue MTA train soaring above a bank first facet of this broad program. morning on the mix. The finished demo of fluffy white clouds. In addition, the subway advertising featured a steady repetition of the simple Because the MTA has an extremely system has proved itself a boon to station but direct lyrics: "Take the train to the limited advertising budget, it had to rely advertising. New York's radio stations are plane" The tempo of the tune increases so heavily on the barter system to produce presenting sophisticated and highly in- that its sound is similar to that of an actual the wide coverage necessary for the suc- dividualized image -building advertise- train building up speed. The reaction was cess of the campaign. With the coopera- ments to millions of subway riders each so favorable at the client meeting that tion of Marvin Schwartz, president of New day. Stations have found subway posters morning that with a few minor revisions, York Subways Advertising Inc., we were and car -cards are excellent billboards to the demo was okayed for airing. able to offer New York's top radio stations promote their sounds and personalities. The radio campaign was (and is) tied in an exchange of subway card and station We are confident that this station- to -sta- with a broad print campaign. We designed space for air time. tion relationship is bound to continue.

Broadcasting Mar 26 1979 16 How Money Managers Profit from Datebook E Alan Schaertel's Predictions. The financial community listens to Alan Schaertel, new listing indicates or revised April 2- 5- Electronic Industries Association spring AP Radio's stockbroker turned conference. Shoreham Americana hotel, Washington. broadcaster. Alan knows the This week April 2- 5- Canadian Cable Television Association annual convention. Sheraton Centre, Toronto. Street and Washington. March 23- 26- Gospel Music Week and Dove York Slate Broadcasters Association Awards presentation of Gospel Music Association. April 3 -New How does he assess business 25th annual meeting. Essex House, New York. Opryland hotel, Nashville. Information: (615) trends? "I base my analysis on 383 -2121. April 3- Television Bureau of Advertising regional first -hand information, sound /larch 25 -AprII 7- Advanced Management Devel- sales meeting. Beverly Hilton, Los Angeles. /.rlpment Program for public broadcasting executives. April 5- Advertising Research Founda- business judgement and," sponsored by National Association of Educational tion /Advertising Club of Metropolitan Washington Schaertel paused and smiled, Broadcasters. Conference for senior executives in public affairs conference. International Inn, Washing- public broadcasting will be conducted by faculty of ton. "my sixth sense." in Boston. Information: James Fellows, NAEB, Washington. AprIl 5- Television Bureau of Advertising regional Alan's record speaks for itself. sales meeting. Benson hotel, Portland, Ore. March 25 -28- National Association of Broad- He won the prestigious JANUS casters annual convention. Convention Center, Dallas. April 6 -Mass communications career day con- ference of Eastern Kentucky University. Richmond, award for his top -quality finan- March 27 -New deadline for comments in FCC inqu- Ky. cial news coverage. We like iry to study the legal and policy issues posed by electronic computer originated mail (ECOM) as pro- April 8-7- Women in Communications Inc. Midwest that. We're like Alan Schaertel. posed by U.S. Service (Docket 79-6). Previous region meeting. Hilton Inn, Denver. deadline was Feb. 25. Replies are due April 17. April 6 -7 - Society of Professional Journalists, Sigma Professional. March 27- American Advertising Federation Hall of Delta Chi Region 6conference, St. Cloud. Minn. Fame luncheon. John Crichton, Barton Cummings. April 6 -8- Women in Communications Inc. South William Marsteller and J. Walter Thompson will be in- region meeting. Montgomery, Ala. ducted. Arthur Godfrey will be special guest. Waldorf - Astoria hotel, New York. April 5 -8- Women in Communications Inc. Far West region meeting. Mansion AP Inn. Sacramento, Calif. March 30 -New deadline for comments in FCCinqu- iry on AM stereophonic broadcasting (Docket 21313). April 7 -Great Lakes Radio Conference 01 Central Previous deadline was Feb. 27. Replies are now due Michigan University chapter of Alpha Epsilon Rho for April 30. high school and college students interested in radio careers. Central Michigan University, Mount Pleasant, March 30 -31 - Society of Professional Journalists, Mich. Information: (517) adio 774-3851. Sigma Delta Chi Region 4 conference, Toledo, Ohio. Associated Press April 7- Women in Communications Inc. Fort Worth Radio Network March 30 -31 - Society of Professional Journalists, chapter celebrity breakfast. Green Oak Inn, Fort Worth. Sigma Delta Chi Region 12 conference. Nashville. April 7- Meeting of Region 8, Radio Televisions News March 30 -April 1-Society of Professional Jour- Directors Association, Campus of Wright State Univer- nalists, Sigma Delta Chi's Region 5 conference. Cen- sity, Dayton, Ohio. Contacts: Lou Prato, WDTN -TV, tury Center, South Bend, Ind. Dayton; Steve Baker, WPPW, Piqua, Ohio; Bob Pruett, March 30 -April 1- Women in Communications Inc. Wright State University. Pacific Northwest region meeting. Vance Airport Inn, April 7- Conference of. Radio -Television News Seattle. Directors Association Region 12, co- sponsored by Du- quesne University Journalism Department. Duquesne March 30 -April 1 - Women in Communications Inc. Great Lakes region meeting. Sheraton West, In- Student Union, Pittsburgh. Contact: Alice Horgan, dianapolis. WTAE -TV Pittsburgh. March 31- Women in Communications Inc. Kansas April 7- Denver Women in Communications Inc. City chapter dinner. Alameda Plaza hotel, Kansas City, Matrix Awards luncheon. Lesley Stahl, CBS White Mo. House correspondent, will speak. Airport Hilton Inn, Denver. March 31- California Associated Press Television - Radio Association's 32nd annual convention. Marriott April 8 -Iowa Associated Press Broadcasters Associ- hotel. Newport Beach, Calif. ation annual convention. Keynote speaker will be Charles Osgood, CBS News. Four Seasons Center, April 1 - Deadline for comments in FCC inquiry on Cedar Rapids. Iowa. measurement techniques of television receiver noise figures. Replies are due May 1. April 8- 10- Annual convention of -Indiana Cable TV Association. Hilton Downtown, Indianapolis. April 1 -Deadline for registration for June 18 -20 Prix Jeunesse seminar at Bayerischer Rundfunk, Munich, April 8 -10- West Virginia Broadcasters Association Germany. Entitled "Emotions As a Means of Drama - spring meeting. Lakeview Inn and Country Club, tury,' seminar will feature international experts in Morgantown, W. Va. analyses and discussions of children's TV programing. April 9 -11 -Meeting of Alaska Broadcasters Associ- Contact: Dr. Ernst Emrich. Organisationsburo Prix ation. Anchorage Hilton, Anchorage. Jeunesse im Bayerischer Rundfunk, Rundfunkplatz 1. O 8000, Munchen 2, West Germany. April 10- Women in Communications Inc. Cleveland chapter luncheon. Speaker will be Marlene Sanders, 'e'.pril 1 -3- American Association of Advertising CBS correspondent. Cleveland Plaza hotel, Cleveland. Agencies South -Southwest joint annual meeting. Key Biscayne hotel, Key Biscayne, Fla. April 10- Symposium on "Doing Business With NATO ". sponsored by Armed Forces Communications April 1- 7- Second International Public Television & Electronics Association. Commerce auditorium, Screening Conference (INPUT). Milan Trade Fair, Washington. Information: (703) 820 -5028. Milan, Italy. Information in U. S.: Corporation for Public Broadcasting, Washington (202) 293 -6160. April 10 -11 -Ohio Association of Broadcasters Washington dinner. Hyatt Regency, Washington. April 11- International Radio and Television Society Also in April newsmaker luncheon. Waldorf -Astoria, New York. April 2- Deadline for comments on FCC proposal es- April 11-New England Cable Television Association tablishing table of assignments for FM -ED stations spring meeting. Sheraton Inn and Conference Center. and new classes of stations (Docket 20735). Replies West Lebanon, N.H. Contact: Bill Kenny, NECTA, (603) are due May 15. 286 -4473.

Broadcasting Mar 26 1979 17

How come good kids aren't gooal news?

Robbery. Rape. Burglary Vandalism. Drugs. They make good headlines. Especially when kids are involved. Alas. How often do you see a good student, or student athlete the headline story on the evening news? Well WITI -TV, Storer's station in Milwaukee decided it's about time that good kids got some good press, too. So back in 1976, they started a summer series called "Champion Teensy' "Champion Teens" is taped on location by WITI -TV's Live Camera 6. And it gives high school athletes, stars and second stringers alike, an opportunity to compete on television. And at the end of each series, WITI -TV not only presents the winning school a trophy, it donates a cash award to their scholarship or library fund, as well. Champion Teens is only one example of how Storer Stations get involved with their communities. But then, the way we look at it, the more effective we are in our communities, the more effective we are for our advertisers, and the more effective we can be for ourselves. STORER STORER BROADCASTING COMPANY

WAGATV Atlanta/WSBKTV Boston/WJKWTV Cleveland/WJBK-TV Detroit/WITI -TV Milwaukee/KCST-TV San Diego/WSPD TV Toledo 1NLAK Chicago /KTNQ and KHTZ Los Angeles/WGBS and WLYF Miami/WHN New York/WSPD Toledo April 11-13- Washington State Association of Oklahoma, Norman. Contact: Professor Ned Hockmán, Broadcasters spring meeting. Representative Al Swift School of Journalism. ID-Wash.), member of House Subcommittee on Com- rrata April 28 -New York City Women in Communica- munications, will be keynote speaker. Thunderbird tions Inc. Matrix Awards luncheon. Rosalynn Carter is Motor Inn, Wenatchee, Wash. scheduled to speak. Sheraton Centre. New York. April 11 Kentucky Broadcasters Association "Changing Hands" (BROADCASTING, -13- April 27- 28- Society of Professional Journalists, spring convention. Representative Lionel Van Deerlin March 19) reported that Pulitzer Sigma Delta Chi Region 9 conference in conjunction (D- Calif.) will be banquet speaker April 12. Hyatt Publishing Co. owns WGAL -TV Lan- with SDX Distinguished Service Awards ceremonies. Regency Louisville, Ky. caster, Pa. Although FCC approved Denver. April 12 -13 -Third annual Alpha Epsilon Rho Pulitzer's purchase of station in October April 27- Oklahoma Associated Press Broad- Southwest regional broadcast conference and clinic. 28- 1978, consummation of deal is awaiting casters Association annual convention. Holidome, Texas Tech University, Lubbock, Tex. Information: (806) Oklahoma City 742 -3382. resolution of court case in which New Jersey group has appealed FCC denial April 27- 29- Illinois News Broadcasters Associ- April 13- 14- Society of Professional Journalists, ation spring convention. Ramada Inn, Rockford, III. Sigma Delta Chi Region 7 conference. Lincoln, Neb. of its. petition to deny transfer. April 27 Women in Communications Inc. North April 13- 14- Alabama UPI Broadcasters Associ- -29- Central region meeting. Hemline University, St. Paul. ation annual meeting. Governor Fob James will be The person who acquired control of speaker at Saturday night awards banquet. April 27- 29 - Women in Communications Inc. North- Downtowner Motor Inn, Montgomery, Ala. KVNI(AM) Coeur d'Alene, Idaho, on Feb. 28 east region meeting. Americana hotel, Rochester, N.Y was Duane B. Hagadone. He was in- April 13 -14- Seventh annual broadcast journalism April 29 -May 1- Chamber of Commerce of thr- seminar of William Allen White School of Journalism correctly identified in the March 5 issue 67th annual meeting. Washington. in conjunction with Radio Television News Directors as Frank Hagadone. Association Region 6 meeting. University of Kansas, Lawrence. Contact Professor David Dary. (913) May 864 -3903. May 1 - Deadline for comments on FCC inquiry to April 17- Seattle Women in Communications Inc. study problem of radio frequency interference and Rollin, NBC News Television Association, will speak. Capitol Hilton hotel, Matrix dinner. Betty correspondent, need for regulation to lessen such interference (Gen- will be speaker. Olympic hotel, Seattle. Washington. eral docket 78 -369). Replies are due July 1. April 17 -1 Alabama Thlevision Association April 18- Seminar on "Effective" TV Public Service B- Cable May 1 -Deadline for comments to FCC on radio fre- Advertising;' sponsored by The Institute for Govern- annual "Citizen of the Year" presentation. Recipient quency interference to electronic equipment (Docket will be Representative Ronnie G. (D- Ala.). Hyatt ment Public Information Research and American Uni- Flippo 78 -369). Replies are due July 1. House, Birmingham, Ala. versity Public Relations Graduate Program, with funding assistance from Broadcast Advertisers Re- May 1 -2- American Association of Advertising responses April 18 -New deadline for to FCC on Na- ports. Mayflower hotel, Washington. Agencies media seminar. Water Tower. Hyatt, Chicago. tional Telecommunications and Information Adminis- tration petition for reducing AM channel spacing from April 18 -20- Indiana Broadcasters Association May 2- Peabody Awards luncheon, sponsored by 10 khz to 9 khz. Previous deadline was Feb. 28. spring meeting. Sheraton Inn, Evansville, Ind. Broadcast Pioneers. Pierre hotel, New York. April 18 -Miami University Telecommunications April 18 -20- Minnesota Broadcasters Association May 2- National Radio Broadcasters Association Center "Free Press vs. Fair Trial" seminar. Scheidler spring conference. Friday luncheon speaker will be radio sales day. Hyatt House (airport), Los Angeles. Hall. Information: Representative Lionel Van Deerlin (D- Calif.). Mar- MU. Oxford. Ohio. (513) 529 -3521. May quette Inn, Minneapolis. 3- International Radio and Television Society April 18- Federal Communications Bar Association newsmaker luncheon. Waldorf- Astoria. New York. April Missouri Broadcasters Association awards luncheon. Robert Schmidt, president, National Cable 19- May Radio -Television News Directors Association dinner. Ramada Inn, Columbia, Mo. 4- of Canada French -language regional conference. April 20 -21 - National Translator Association an- Hotel La Seigneurie de Ste. Marie, Ste. Marie de nual convention. Regency hotel, Denver. Information: Beauce, Quebec. Paul H. Evans. (801) 237 -2623. SEE YOU IN May 4 -5 -Radio Thlevision News Directors Associ- April 20-21 -Thxas Associated Press Broadcasters ation Region 2 meeting in cooperation with UPI. Cal - Association annual convention. Royal hotel, Abilene, Neva Lodge, North Lake Tahoe, Celli. Contact: UPI, P.O. Tex. Box 4329, San Francisco 94101. DALLAS April 20 -21 - Society of Professional Journalists, May 4.5- Radio -Television News Directors Associ- Sigma Delta Chi Region 1 conference. Hartford, Conn. ation Region 6workshop. Lincoln, Neb. Contact: Steve Murphy, WOWT(TV) Omaha, Neb., or Larry Welkin, UPI Carolina Broadcasters Associ- Uni- April 20-22- versity of Nebraska. at the ation spring meeting and workshop on coverage of disasters. Holiday Downtown, Myrtle Beach, S.C. May 4 -8- Society of Professional Journalists, Sigma Delta Chi conference. Fort Lauderdale, Fla. April 20- 22- Society of Professional Journalists, Region 9 Sigma Delta Chi Region 8 conference. Huntsville, Tex. May 5- National Capital Women in Communica- tions Inc. Matrix luncheon. Senator Nancy Landon FAIRMONT April 20- Society of Professional Journalists, 22- Kassebaum (R -Kan.) will speak. Washington hotel, Sigma Delta 11 conference. San Francisco. Chi Region Washington. April 20- 28 -TV's 15th annual international -MIP May 5 Society of Professional Journalists, Sigma marketplace for producers and distributors of TV pro- -6- HOTEL Delta Chi Region 10 conference. Portland, Ore. graming. Cannes, France. May 8- 12- Twenty -ninth annual Broadcast Industry April 21 -East Central Indiana Women in Com- March 25th -28th Conference of San Francisco State University. Broad- munications Inc. Matrix luncheon. Janet Guthrie, race cast Preceptor and Broadcast Media Awards will be car driver, will speak. Anderson, Ind., Country Club. conferred May 12. Theme of conference will be "Ethics 57th NAB CONVENTION April 22 -23- Broadcasting Day of University of in Broadcasting" San Francisco State University. Infor- Florida and Florida Association of Broadcasters. mation: Janet Lee Miller or Darryl Compton, SFSU. Gainesville. Let's Talk Sale - We represent May 7-10-Southern Educational Communications April 22 -24- Louisiana Association of Broadcasters Association conference. Hyatt- Regency, Lexington, Ky. Bona -fide CASH BUYERS annual convention. Hilton hotel, Baton Rouge. May 7 -11- ABC -TV affiliates annual meeting. Cen- for Radio and Television April 22- 28- Affiliated Advertising Agencies Inter- tury Plaza hotel, Los Angeles. national annual meeting. St. Petersburg Beach, Fla. properties. May B- National Radio Broadcasters Associalio) April 23- 24- Society of Cable Television Engineers radio sales day. Hyatt House (airport), Seattle. regional technical meeting. Portland Hilton Inn, Port- May 10- National Radio Broadcasters Association land, Ore. radio sales day. Sheraton Airport Inn, Atlanta. April 23 New York State Cable Television Asso- -24- May 11- Radio -Television News Directors Associ- ciation spring meeting. Albany N.Y. ation of Canada British Columbia regional conference. April 23 -24- Virginia Cable Television Association Harrison Hot Springs, B.C. annual convention. Marriott hotel, Arlington, Va. AND ASSOCIATES May 11 -13 -UCLA Extension's symposium and April 23- 29- Pennsylvania Association of Broad- demonstrations on "The Revolution in Home Entertain- MEDIA BROKERS AND APPRAISERS casters annual convention -cruise. Miami, Nassau, ment: New Technology's Impact on the Arts" Hilton Bahamas. hotel, Los Angeles. 6116 N. CENTRAL EXPRESSWAY SUITE 712 April 24- 27- National Press Photographers Associ- May 12- Meeting of Region / of Radio Television DALLAS. TEXAS 75206 -8970 214/361 ation workshop on TV newsfilm -tape. University of News Directors Association. Portland, Ore. Contact:

Broadcasting Mar 26 1979 20 AP Broadcasting's World of Service Includes the Best Regional and State Coverage in the World. Begin, Sadat and Carter talk peace over a Across the continent or across the street, AP cannon at Camp David. An airliner crashes Broadcasting is supported by 2750 Associated off the coast of Florida and all survive. Car 54 Press staff personnel to bring you all the news, is lost in a California mudslide. Roommates all the time. Meet some of the AP professionals return home to find the decorating has and hear satellite delivery of AP Radio Network changed. news while you're attending NAB.

Join us in Suite 1901 at the Fairmont, March 25 -27 AP Broadcasting Associated Press Broadcast Service ajorD

March 25- 28- National Association of Broad- June 24- 27- Public Broadcasting Service's an- casters annual convention. Dallas. Future conven- nual membership meetings. Century Plaza hotel, tions: New Orleans, March 30 -April 2. 1980; Las Los Angeles. Vegas, April 12 -15, 1981; Dallas, April 4 -7, 1982; June 25- 29- National Association of Broad- Las Vegas, April 10 1983; -13, Atlanta, March casters joint board meeting. NAB headquarters, 18 1984; Vegas. 7 -10, -21, Las April 1985; Kansas Washington. City, Mo., April 13 -16, 1986; Atlanta, April 5 -8, 1987; Las Vegas, April 10 -13, 1988. Sept. 8 -8 -Radio 7blevísion News Directors As- sociation international conference. Caesar's 15th interna- April 20-28 - MIP-TV's annual Palace, Las Vegas. 1980 conference will be Dec. /There's tional marketplace for producers and distributors 3 -5 at Diplomat hotel, Hollywood -by- the -Sea. Fla.; of TV programing. Cannes, France. 1981 conference will be Sept 10 -12 at Marriott, a golden May 7 -11- ABC -TV affiliates annual meeting. New Orleans. Century Plaza hotel, Los Angeles. Sept. 9- 12- National Association of Broad- May 13- 15- NBC -TV affiliates annual meeting. casters radio programing conference. Stouffer's /,`market Century Plaza hotel, Los Angeles. Riverfront Tower, St. Louis. May 18- 19- American Association of Advertis- Sept. 18- 19- Broadcasting Financial Manage- ing Agencies annual meeting. Greenbrier, White ment Association 19th annual conférence. Sulphur Springs, W. Va. Waldorf-Astoria, New York. 1980 convention will 14 -17 hotel, /briginating May 20- CBS -TV meeting. be Sept. at Town and Country San 23- affiliates annual Century Plaza hotel, Los Angeles. Diego. May 20- 23- National Cable 7lleuision Associ- Sept. 24 -Start of World Administrative Radio for member in the ation annual cdnvention. Las Vegas. Future con- Conference U.S. and 152 other nations ventions: Dallas. April 13 -16, 1980; 1981 site to of International Telecommunication Union. be selected; Washington, May 25 -28, 1982. Geneva. Oct. 7-10-National Radio Broadcasters Associ- hills of May 21- 24- National Public Radio annual conference. Hyatt Regency, Washington. 1980 ation annual convention. Washington Hilton hotel, Washington. conference will be March 16 -20, Crown Center Future conventions: Oct. 5 -8, 1980, hotel, hotel. Kansas City, Mo. Bonaventure Los Angeles; Sept. 20 -23, West 1981, Marriott hotel, Chicago. May 27 -June 1 -Montreux International7b/eui- sidn Symposium and Technical Exhibit. Montreux, Nov. 11 -16- National Association of Education- Switzerland. al Broadcasters 55th annual convention. Conrad Hilton. Chicago. Virginia. June 5- 9- American Women in Radio and Television 28th annual convention. Atlanta Hilton. Nov..12 -14- Tbleuision Bureau of Advertising annual meeting. Omni hotel, Atlanta. Future meet- June 8- 9- Broadcast Promotion Association ings: Nov. 10 -12, 1980, Hilton hotel, Las Vegas; 4. .v 4144 /W' /WYr eA twofk 24th annual seminar. Nashville. Future seminars: Nov. 16 -18, 1981. Hyatt Regency, New Orleans. 1981, New York; June 1980, Montreal; June June Nov. 14- 17- Society of Professional Journalists, 1982, San Francisco; June 1983, New Orleans. There is real gold in the hills... Sigma Delta Chi national convention. Waldorf - 2.5 billion dollars in terms of June 7- 9- Associated Press Broadcasters con- Astoria, New York. total effective buying income in vention. New Orleans Hilton. New Orleans. Feb. 18 -21, 1980- National Association of the Wheeling -Steubenville DMA, June 9 -13- American Advertising Federation Television Program Executives conference, Hilton. annual convention. Hyatt Regency hotel. Washing- San Francisco. Future conference: Feb. 13.18, which includes large audiences ton. 1981, New Orleans. in Pennsylvania and Ohio. There's no doubt who the leader is in the Charles Biechlin, KATU(TV) Portland, or Dean Melt, May 20- 22- Tentative date for National Association Wheeling -Steubenville market. KHO(AM) Spokane, Wash. of Broadcasters meeting of broadcast general man- WTRF -TV. agers and public affairs directors to explore public May Women in Communications Inc. Dayton 12- affairs programing on TV. Site to be announced. WTRF, a Forward Station, chapter luncheon. Speaker will be Phil Donahue, TV consistently outpulls the personality. Dayton, Ohio. May 20- 23- National Cable Television Association competition in almost every time May 13 -15- NBC- TVaffiliatesannual meeting. Cen- annual convention. Las Vegas. tury Plaza hotel, Los Angeles. slot and carries a 61 market share. May 20 -23- CBS -TV affiliates annual meeting. Cen- May 13 -16- Public Broadcasters' Organization tury Plaza hotel, Los Angeles. of Michigan annual meeting. Boyne Highlands Resort, annual con- Harbor Springs, Mich. Contact: George E. Lott, North- May 21 -24- National Public Radio You're ahead ern Michigan University, Marquette 49855. ference. Hyatt Regency, Washington. May 18- National Radio Broadcasters Association May 22.24 - Electronic Industrial Association an- when you bu radio sales day. Americana. New York. nual seminar, "Telecommunications: Trends and Direc- tions;' designed to brief members of the financial May 18- Federal Communications Bar Association community on the status of the telecommunications luncheon. Shelia Mahony, executive director, Carnegie industry. Dunfey's Hyannis Resort, Hyannis. Mass. In- Forward. Commission on the Future of Public Broadcasting, will formation: Peter Bennett or Karen Settevig, (202) speak, Capitol Hilton hotel, Washington. 457 -4937. May 18 -19- American Association of Advertising May Association Agencies annual meeting. Greenbrier White Sulphur 24- National Radio Broadcasters radio Hyatt Regency O'Hare, Chicago. Springs, W. Va. sales day. May 17- 7bleuision Bureau of Advertising regional May 24 -New York Market Radio Broadcasters sales meeting. Marriott, Kansas City. sociation'sthird annua Radio Day Festival., America. hotel, New York. WHEELING, WEST VIRGINIA May 17 -19 -New Mexico Broadcasters Association annual convention. Holiday Inn. Farmington, N.M. May 25- Radio- Mansion News Directors Associ- ation Central Canada regional conference. Sheraton May Radio -Television News Directors Associ- 18- Connaught hotel, Hamilton, Ont. MEMBER... FORWARD GROUP ation Prairie regional conference. Sheraton Centre. Regina, Sask. May 27 -June 1 -1979 Montreux International co,vaor, WiRF -TV Wheeling Television Symposium and Technical May 18 -19- Meeting of Radio Television News Exhibit. KOSA TV Odessa Midland Montreux. Switzerland. Information: P.O. Box 970 Directors Association Region 12 in conjunction with - CH -1820, Montreux. z KCAU -TV Sioux City Pennsylvania AP Broadcasters. Treadway Resort Inn. ,H WRAU -TV Peoria Lancaster, Pa. May 30- Internalional Radio and Television Society #1. annual meeting. Waldorf -Astoria, New York. WMTV Madison May 18- 19- National Broadcast Association for gPoRAT10 WSAU -TV Wausau Community Affairs Mid -Atlantic states regional con- May 30 -June 2 -Iowa Broadcasters Association ference. Marriott hotel. Philadelphia. convention. Julien Motor Inn, Dubuque, Iowa.

Broadcasting Mar 26 1979 22

WNEW -TV reaches more television households than any other station in this greatest of markets.*

WNEW -TV -for the 10th consecutive year - ranks #1 in total day share against independent station competition in the New York Market. ** a WNEW -TV, in fact, is the only independent showing an increase in total day share. **

What's more, WNEW -TV is the independent leader in every reported demographic category. * **

Yes, we got 'em! More of the right audiences in the right environment for you.

*Nielsen & Arbitron New York Reports, November'78; Arbitron New York Report, January '79, Net Weekly Circulation. (Nielsen does not update circulation data in January.) * *Nielsen New York Reports, January 1970 -1979 (Sunday -Saturday, 9AM- 12Mid). ** *Nielsen New York Report, January'79: Women 18 +, 18 -34, 18 -49, 25 -49, 25 -54, 50 +, working Men 18 +, 18 -34, 18 -49, 25 -49, 25 -54 Females 15 -24 Males 15 -24 Persons 2+ Persons 18+ Teens 12 -17 Girls 12 -17 Children 2 -11 Children 6 -11 THE #1 1 NpEPENpENT 15%

9%

11111111111111111 111111111111 71111 ,1111111111r 11111 IIIIIIIIIIU_IIII IIIIIIIIIflI llll 11111111111[ 11 11 111111111111_11111 11111111111171111 rauur tau WNETV WPIX TV WOR.TV

(WNEW-TV Share Advantage ( %): ( +67 %) (+114%)

Nielsen New York Report January 1979 Total Day Share (Sunday- Saturday, 9AM -12 Mid). Data Subject to Qualifications Described in Said Report. AND WE'RE GONNA KEEP 'EM! now and in the future with shows like these:

THE 10 O'CLOCK NEWS THE SIX MILLION CAROL BURNETT DOLLAR MAN & FRIENDS

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WELCOME BACK KOTTER THE WALTONS ALL IN THE FAMILY

WNEW-TV Metromedia NewYork We give you a choice 205 East 67th Street, New York, N.Y. 10021/212-535-1000 Represented by Metro TV Sales BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishofl, president Open E M i ke Edwin H. James, vice president. Lee Taishoff, secretary. Irving C. Miller, treasurer

V Broadcasting i Clear comment (which it switched to a as fast as possi- The newsweekly óf broadcasting and allied arts ble). That $1 sale is quite a contrast to the EDITOR: You can add my letter to the list $7,500,000 now paid by Scripps- Howard of those broadcasters who deplore the tac- for a Kansas City U.- Thomas Friedman, TELEtiISIONa tics being used by the clear channel sta- Executive and publication headquarters Esplanade Co., Playa Del Rex Calif Broadcasting- Telecasting building tions. How absurd it is that the Grand Ole 1735 DeSales Street, N.W., Washington, D.C. 20036. Opry would be destroyed by the elimina- Phon: 202 -638 -1022. tion of the current protection of the clears. A bargain at the price Sol Taishoff, editor t4Iave the people never heard of networks, Lawrence B. Taishoff. publisher EDITOR: I was x. ,syndication and so on? There are many of recently sidelined for seven weeks after surgery and probably watched EDITORIAL us who are not allowed to use the airways Edwin H. James, executive editor at night. We are in Murfreesboro, Tenn., more TV during that time than over the Donald V. West, managing editor. Rufus York), chief and the reason we are not allowed to be on past two years- morning, afternoon and Crater, (New correspondent. evening. Leonard Zeidenberg, senior correspondent. at night is so wGV in Schenectady, N.Y., J. Daniel Rudy, assistant managing editor. can service the needs of our county. The The obvious fact has occurred to me that Frederick M. Fitzgerald, senior editor. TV and radio are the best bargains in Randall Moskop, associate editor current rules which were established in Mark K. Miller James David Crook, assistant editors. America. While everything is 1934 are archaic. -Monte Hale, president else going Kira Greene, Alan Green, stall writers. up in price, the consumer pays Ellen Llef- Wellins, Harry A. Jessell, WMTS -AM -FM Murfreesboro, Tenn. the same for Cronkite, the Super Bowl, the master's editorial assistants. EDITOR: While there is certainly still a tournament and 60 Minutes as he paid for Pat Vance, secretary to the editor. need for 50,000 watt nighttime AM television five, 10, 15 years ago. He pays YEARBOOK O SOURCEBOOK skywave service in rural areas and even as nothing except the modest increase in John Mercurio, manager. an alternative to local programing in urban electricity costs over the years. Further- Joseph A. Esser. assistant editor areas, there is no need for the Class I -A more, it wouldn't surprise me if TV set ADVERTISING station whatsoever. Far from providing a costs, due to the fierce competition, are David Whitcombe, director of sales and marketing. needed service, their existence prevents about at the same level or even lower in Winfield R. Levi, general sales manager (New York). many areas from having full -time primary price than years ago. John Andre, sales manager- equipment and engineering (Washington). service of their own. The U.S. is far too Simply because of the escalating costs of David Berlyn, Eastern sales manager (New York). large in area to allow any one station ex- family entertainment - movies, amuse- Bill Merritt, Western sales manager (Hollywood). clusive nighttime use (in some cases even ment parks, theaters, restaurants, Peter V. O'Reilly. Southern sales manager (Washington). sports Linda Petersen, classified advertising. exclusive daytime use) of a frequency. It events -the pinch is here and will con- Doris Kelly, secretary was a mistake to allow these stations this tinue to tighten, and I think it will take TV luxury in the past, and it would be a tragic to the highest sets -in -use levels we have CIRCULATION waste of spectrum space to allow them this yet experienced. -James O. Parsons Jr., Kwentin Keenan. circulation manager luxury in the future. The need for night- Bedford Hills, NY Kevin Thomson, subscription manager time skywave service can be more than Cynthia Carver, Sheila Johnson, Patricia Waldron. (Mr. Parsons is the retired chairman of Harrington, Righter & adequately met by the kind of service pro- PRODUCTION vided on Class I -B frequencies, on which Parsons. New York. station representative.) Harry manager two widely separated 50,000 watt stations Stevens, production operate, usually with directional antennas. Gayle Grubb memento ADMINISTRATION I submit that all existing Class I -A stations Irving C. Miller, business manager should be given the minor but critical EDITOR: I have the cover of the Saturday Philippe E. Boucher. Alexandra Walsh, secretary to the publisher reduction in service to the Class I -B level, Evening Post of Aug. 6, 1955, which and that whenever geographically possible features a perfectly wonderful painting - BUREAUS I -A stations on adjacent frequencies by John Falter -of the late Gayle Grubb New York: 75 Rockefeller Plaza, 1 0019. should be consolidated onto a single fre- [former manager of WKY(AM) Oklahoma Phone: 212- 757-3280. Rufus Crater, chief correspondent (bureau chief). quency.- Roland Koborka, Clifton, N.J. City and of ABC Radio in San Francisco] Rocco Famighetli, senior editor and his foursome. They are finishing up Jay Rubin, assistant editor the 18th hole and Gayle is down on his Diane Burstein, editorial assistant. hands and knees trying to urge his ball Winfield R. Levi, general sales manager David Berlyn, Eastern sales manager The not -so- good -old days I it all into the cup. have kept around these Harriette Weinberg, advertising assistant. years because I get a chuckle every time I EDITOR: Your Feb. 26 story on the coming look at it. But having passed the three Hollywood: 1880 North Vine Street. 90028. Phone: 213- 463 -3148. of age of UHF was fine, and brings back I score and 10 rule by a few years would Bill Merritt, Western sales manager memories of my brief contribution to the like to find out if some one would like to Sandra Klausner, editorial -advertising assistant. birth and near death of UHF broadcasting. have it. Any suggestions? -Lee B. Wailes, (Matting out in early 1952 as chief engineer London: Number One, 22 Embankment Gardens, S.W.3 retired executive vice president, Storer Phone: 01- 352-6009. of Empire Coil Co.'s pre-freeze V in Cleve- Broadcasting Co., Hallandale, Fla William J. Sposato, correspondent. land (wxEL) I was in the thick of applying for, designing and building KPTV Portland, Ore., which we got on the air in record Fan mall s time. From the zenith of that success we

reached the nadir a short year and a EDITOR: Thank you for the "Profile" rounded in 1931 as Broadcasting -The Nerds Magazine of quarter later when, after also building [March 51 in your great magazine. I re- the Fifth Salete. O Broadcast Advertising' was acquired in KCTY Kansas City, Mo., that U was sold to ceived a lot of favorable response. I've al- 1932, Broadcast Reporter in 1933: hlecoat in 1953 and INeoision in 1961. Broadcasting- Tekcasting was in- the DuMont Network at the end of 1953 ways known that BROADCASTING iS the troduced in 1946. 0 Microfilms of Broadcasting are available for $1 (yes, one dollar) to clear the decks most -read of all our industry publications, under University Microfilms, 300 North Zeeb Road, Ann Ar- bor, Mich. 48103. O 'Reg. U.S. Patent Office. o Copyright so that Storer Broadcasting would agree to and now I know first hand. -John N 1979 by Broadcasting Publications Inc. buy Empire Coil with only WXEL and KPTV Boden, president' Blair Radio, New York

Broadcasting Mar 26 1979 27 0

Vol. 96 No. 13 Tg

of time needed for a final decision.) and communications attorneys see relief Top of the Week The situation is somewhat less grim in changes in procedures that are being where AM and FM applications are con- contemplated, Mr. Jacobs is not so cerned. The staff of 41 lawyers and sanguine. Mountain of engineers completed work on 171 AM ap- For instance, the commission is ex plications for new stations and major pected within the next two months tote changes in 1977 and 308 in 1978, and revise its adjudicatory procedures in a way applications counted 469 remaining at the end of 1977 that would relieve the Broadcast Bureau of but some 80 fewer last year, 389. some of the heavy responsibilities given it piles up As for FM, Mr. Jacobs feels the staff is in a 1976 effort at streamlining procedures. about holding its own. It disposed of 386 However, Mr. Jacobs noted that the divi- applications in 1977 and 446 last year. The sion has thus far processed only two at the FCC number pending at the end of last year was groups of applications under the 1976 pro- 617, 20 more than the 597 on the books at cedures. So adopting the recommenda- Broadcast Bureau is years behind the end of 1977. tions offered by former General Counsel in processing them, especially in Mr. Jacobs feels that people -more of Max Paglin two weeks ago (BROADCAST- television; more people are needed, them -are the answer to the problem. Im- ING, March 19) would simply "help us says commission's Jacobs; outsiders proved procedures might help, but not dra- keep from falling farther behind," Mr. offer their own suggestions matically, he says. And a proposed Jacobs said. reorganization of the license division, Similarly, he does not see proposals for The FCC's Broadcast Bureau is sinking which processes applications when they ar- amending the rule preventing more than under the weight of a growing backlog of rive and which is regarded as a bottleneck, one pay television station from operating broadcast applications. Even if no more might reduce delays also. in a community as likely to offer much im- were received, the present staff would re- But nothing would do as much as addi- mediate help. Twenty -eight of 38 pending quire years to dispose of those now on file. tional bodies, according to Mr. Jacobs. The pay television applications are mutually "It is," a key staffer conceded, "beyond staff has estimated that for the commis- exclusive, and processing them is a com- normal tolerances." sion merely to prevent the backlogs from plicated task. But liberalization of the The issue has been engaging the in- mounting, four additional staffers would rule - proposals are being considered that creasing attention of broadcast industry be needed -one engineer to work on AM would permit two or more pay television representatives. The Federal Communica- and FM applications, and three lawyers to operations in a "market" -would simply tions Bar Association, the Association of add to the television processing line. "prevent things from getting worse," Mr. Federal Communications Consulting Considerably more help would be Jacobs said. "There is more work at hand Engineers, the National Association of needed to eliminate the backlogs. Eleven than the present staff can handle in the Broadcasters and at least one individual at- persons -one engineer and four attorneys next two years," he said. torney have written the commission ex- on the AM -FM line and six attorneys on The use of data automation has also pressing concern about the problem and the television line -would be needed to been advanced as a way of helping reduce volunteering their services in an effort to wipe out the backlogs in four years. The backlogs. And Mr. Jacobs agrees it would solve it. AM -FM line would require one more help. "But," he said, "we do not have And the problem is getting worse, par- engineer and eight additional attorneys, enough people in the Broadcast Bureau or ticularly in television, where interest in and the TV line, nine more attorneys for allotted to us to follow through on pro- UHF and in subscription television have the effort that would be needed to become posals made several years ago" caused a spurt in applications for new sta- current. There is some hope within the agency tions and for major changes. And while some commission officials that Congress will be sensitive to the com- Broadcast Bureau statistics show that while the staff of five lawyers and nine engineers working on television applica- Money for minorities. National Association of Broadcasters Chairman Donald Thurston tions completed processing 44 for new sta- said last week that more than $8.5 million, including $2.5 million each from the three net- tions and for major changes in each of works, has been committed to the NAB Minority Broadcast Investment Fund, which will 1977 and 1978, they counted 169 still make loans and loan guarantees to new minority broadcast enterprises. The pledges in- pending at the end of 1977 and 283 at the clude $500,000 each from Capital Cities Communications and Westinghouse Broadcast- end of 1978. ing. Those and the pledges of CBS and ABC are conditioned on "substantial" participation Taking note of that last figure and the in the program by the rest of the industry, Mr. Thurston said. NBC's is conditioned on a 1 rate at which the staff has been working, matching -funds system. Mr. Thurston said he also has corporate pledges from smaller Jerold Jacobs, chief of the Broadcast Facil- groups and individual broadcasters, including: Forward Communications, $60,000; Jerry ities Division, said, "If everything stop- Lee, wovR(FM) Philadelphia, $6,000; William O'Shaughnessy, wvox(AM)wRTN(FM) New ped, it would take six years to process Rochelle, N.Y., $2,400; Herbert Hobler, Nassau Broadcasting, Princeton, N.J., $1,000; Arnold everything on file." Some, perhaps most, Lerner, wLLH(AM).wssH(FM) Lowell, Mass., $1,000. The last four individuals are all members of applications move through the processing the NAB radio board. Mr. Thurston committed his own Berkshire Broadcasting, North line in less than six years. But it was in Adams, Mass., to $5,000. contemplating the years of delay involved The NAB joint board chairman, who heads the NAB minority task force that put the pro- that Mr. Jacobs described the problem as gram together, said a general solicitation letter would be sent out to broadcast groups and being "beyond normal tolerances." (For stations in April. He is optimistic about reaching the goal of $15 million in contributions applications involved in comparative hear- from broadcasters this year. "I am confident the fund will be established and that we're ings, add two or three years to the length going to be in business," he said.

Broadcasting Mar 26 1979 28 TOP OF THE WEEK

mission's needs and provide funds for pro- cessing help in the 1980 budget. The Of- fice of Management and Budget rejected for inclusion in the President's budget funds the commission had requested for 12 employes to put on the processing line. The matter came up briefly in the House Appropriations subcommittee hearing last month on the commission's budget, when Representative Joseph D. Early (D- Mass.), who was presiding, asked about backlog problems, possibly as the result of a prehearing prompting. Chairman Charles D. Ferris reported OMB's deci- sion to disallow funds for processing help, and said that although automation might help, the job is labor- intensive and re- quires lawyers and engineers. The issue was not raised last week at a Senate ap- propriations hearing (see page 66). Wasilewski Thurston Industry representatives who have writ- ten the commission on the subject have NAB leaders hopeful suggested steps in addition to increasing of future the staff that might be taken to reduce the Wasilewski sees 'dynamic' times any congressman could hit that target. backlogs. For instance, Vincent T. ahead, but urges calm in dealing "The rewrite process," Mr. Wasilewski Wasilewski, president of the NAB, in a let- with legislative revisions; said, "is going to be slow, methodical and ter last week to FCC Chairman Ferris, said Thurston sees lessening of favor meticulous ... Van Deerlin is not going to there is an "immediate need" to reduce for spectrum tax and more for do anything rash" paperwork and red tape. "Each year, our fee based on costs, and both NAB's joint board chairman, Donald members and your employes spend thou- like NTIA's consent plan for Thurston, shares Mr. Wasilewski's opti- sands of hours preparing or reviewing ap- retransmission of stations mism about the future. Last week, he said plications and reports that, in the final broadcasting "is in the best shape it's ever analysis, are more complex, redundant Although the subject of more major gov- been in." While the industry acts as if it and lengthy than either the law or reason ernment activities - bills, inquiries, wished the rewrite had never happened, would require," Mr. Wasilewski wrote, rulemakings -than most can remember Mr. Thurston says he thinks that the adding, "The paperwork costs to the in- happening at once, broadcasting faces a "chances for meaningful regulatory dustry and the corresponding_ drain on the good year ahead, say the leaders of the Na- reform are at hand." The "diversity of taxpayer's pocketbook have escalated to tional Association of Broadcasters, which bills" will ultimately "work to the in- near crisis proportions." gathers for its annual convention in Dallas dustry's best interest," Mr. Thurston said. Mr. Wasilewski said that NAB, with its this week. "They will give us the opportunity to membership of 570 television stations and NAB President Vincent T. Wasilewski strike the best possible deal all the way 4,611 radio outlets, "is uniquely capable does not plan to give his traditional state - down the line." of playing an active and central role in this of- the -industry speeches to convention There are, of course, problems for backlog effort." radio and TV audiences. But if he were to ( Iroadcasters in the bills, but Mr. Thurston As did R. Russell Eagan, president of deliver one, he would say that he sees a thinks there are signs some of those are the FCBA, and L. Robert duTreil, presi- "very dynamic, upbeat industry." beginning to work out. The biggest, from dent of the AFCCE, Mr. Wasilewski asked "We have problems; we'll always have the industry's standpoint, is the license for a meeting to discuss the matter. He problems," he said last week, "but I'm fee, first proposed in the Van Deerlin bill also suggested that the commission, "at happy to see the industry in such a healthy last year, and now incorporated in the its earliest convenience," meet in open state." Hollings measure as well. Mr. Thurston session to discuss with key staff members Despite the list of activities in Washing- has been an outspoken opponent of any the backlog problem and plans to solve it ton with potential threats to broadcast- special "tax" on broadcasting, his charac- and to reduce "the unnecessary paper- ing -the revisions of the Communications terization of the fee. And he thinks that work burden placed on the broadcast in- Act in Congress, the Federal Trade Com- view has begun to gain favor in Congress. dustry and our agency." mission's children's advertising proceed- Mr. Thuston doesn't discount the One private practitioner who wrote to ing, children's television inquiries in possibility that a fee will be contained in Chairman Ferris expressing concern and progress at the FCC and in the Senate, the the ultimate legislation, but he thinks it offering recommendations was Michael FCC's network inquiry, among them -Mr. will probably be "better defined" so as not Bader, of Haley, Bader & Potts. He said Wasilewski urges calm. "It's not time to to be a tax, but based instead on the costs that it would be useful for the commission push any panic buttons," he said. "I think of regulation, as in the Goldwater bill. to schedule an informal meeting of repre- the government is always going to have a However it may be changed, the fee will entatives of the bar and engineering con- greater interest in broadcasting .... Any- still not have NAB's support under the as- sultants and that he would like to partici- thing people spend hours a day listening to sociation's current policy. Said Mr. pate if one were called. and viewing is going to be the subject of Wasilewski, NAB "will remain" opposed It would appear that a backlog is also government inquiry." to any license or spectrum fees until the building up in the chairman's corre- The biggest reason for calm, the NAB NAB board votes to change that position. spondence. Mr. Bader's letter, written Jan. president thinks, is that the process of On other issues, the association shows 30, has not yet been answered. Neither revising the Communications Act is not no sign of altering its own wish -list of have the more recent letters from the going to be rushed. He personally is amendments -radio deregulation, longer FCBA, AFCCE, and NAB. However, an dubious of House Communications Sub- license terms for television and increased aide said Chairman Ferris expects to dis- committee Chairman Lionel Van insulation from challenge at license cuss the matter with Mr. Wasilewski and Deerlin's (D- Calif.) ability to meet his an- renewal time, as Mr. Wasilewski sum- others at the NAB convention in Dallas nounced two -year goal to win passage of marized some of them last week. this week. the rewrite. He doubts, in fact, whether In addition, Mr. Wasilewski said, NAB

Broadcasting Mar 26 1979 29 TOP OF THE WEER will likely file at the FCC in support of the other Washington -related topics: National Telecommunications and Infor- On the new Congress: "It's going to Collins enlists mation Administration's retransmission be more conservative than the previous consent proposal, that would replace dis- Congress" As regards the Communica- in Van Deerlin's tant signal carriage restrictions at new ca- tions Act revisions, they will be "helpful ble systems with the requirement that the to us in seeking the amendments we rewrite cause systems bargain for the right to each im- would like." ported signal with the broadcaster who On the new FCC: With Margita Ranking Republican switches owns it. will White, a Ford administration appointee, signals, co- sponsor bill; The NAB president said the associ- NAB meanwhile finds Goldwater's ation's next two priorities after lobbying departed from the commission, and a Carter administration nominee, Anne measure better of two bills, for the industry stance in the Communica- introduced in the Senate tions Act revisions are defeat of the FTC's Jones, about to take office, some have children's advertising proposal and win- speculated that the majority at the com- ning radio deregulation. NAB has filed a mission has tipped against broadcasting. Representative James Collins (R- Tex.), Vaw petition at the FCC for deregulation of But Mr. Wasilewski said he doesn't think the man whose signature Lionel such processes as radio ascertainment, a so. "I am not of the school that thinks Deerlin (D- Calif,) has persistently soughr filing others such as the National Radio Miss Jones is going to be an automatic on his Communications Act rewrite, Broadcasters Association have said is all vote against the industry," he said. But he decided to give it last week, saying the bill right, but should not substitute for the declined to speculate on future commis- that is to be released this week is "much ultimate end of achieving wider radio sion actions, such as on the NAB's radio better for radio and television than the one deregulation from Congress. Mr. deregulation petition. "We'll know more a they had before." Wasilewski's response is that the FCC can year from now." he said. The rewrite's public release, now sched- achieve a "large amount" of deregulation. On the NTIA: NTIA head Henry uled for Thursday (March 29), has been "You get what you can where you can," he Geller is "going to call them as he sees postponed several times, in large measure said. them," Mr. Wasilewski said. But "in many because Mr. Van Deerlin wanted bipar- Mr. Wasilewski had these thoughts on respects we have a friend at NTIA." tisan sponsorship to help move the bill through the House. But Mr. Collins, as late as last Tuesday, seemed unwilling to cooperate. His announced plan was to in- Sims steps up call for new president troduce his own bill in the form of amend- ments to the current Communications In letter to NAB board members, out of school) and in traits Mr. Sims says Act -amendments that would be more fa- Wycom head says organization he and his supporters want in the top NAB vorable to broadcasters than Mr. Van needs new blood, and staffer. As he characterized their response: Deerlin's measure, he had indicated. a broadcaster, for top job "Vince Wasilewski does not have the in- But after a Tuesday meeting with the genuity, the creativeness, boldness, rewrite's drafters, Mr. Collins changed his This week's National Association of charisma or leadership chracteristics most mind. He said the drafters "took out some Broadcasters convention marks the 14th broadcasters apparently want ... The of the more objectionable features of the meeting of the association held under the American broadcasting industry has hired bill." While reluctant to get into specifics, stewardship of President Vincent T. itself a lawyer. A lawyer will do exactly he said the link between the proposed Wasilewski. And it won't be his last, Mr. what he is paid to do- defend his clients. license fee and public broadcasting has Wasilewski indicated last week, despite That's exactly what Vince has done. He been removed. The original bill would persistent calls from a retiring NAB radio has defended us as an attorney should in have funded public broadcasting program- board member for his replacement. fairly good style and has probably earned ing with proceeds from the license fees. Bill Sims, president of Wycom Corp., a his fees, although some broadcasters were Mr. Collins also said the fee would not be radio station owner headquartered in disturbed to learn Vince's total compensa- as big as the original. The congressman Laramie, Wyo., who first publicly recom- tion package approaches $150,000 an- continues to oppose fees in principle, but mended that Mr. Wasilewski step down nually. he said, like it or not, "we're going to have last month (BROADCASTING, Feb. 19), said "I don't know about you." Mr. Sims taxes" in the bill. last week that he has received more than continued, "but I am tired of being on the Another feature he said he liked is pro- 100 responses from broadcasters running 'defense' The other guys have had the ball tection of current broadcast groups against 90% in favor of the idea. The tally includes too long. We have been so busy defending disruption from proposed ownership six NAB board members in favor, he said, ourselves we haven't been nearly 'offen- changes. "I think we're going to have and three against. He would not give sive' enough. Most broadcasters tell me stability in an industry where people can names. they want a guy who is 'intuitive, make plans to build," he said. For his part, Mr. Wasilewski said he has charismatic, sharp on his feet, can speak The bill to be introduced this week "is received responses from about 10 broad- without notes, ingenious, searching, just so much better," the congressman casters, all against Mr. Sims's suggestion. building, strong, lean' ... It is difficult to said. "It provides more stability. And it Most, said Mr. Wasilewski, express out- apply those characteristics to Vince." provides less red tape." rage that Mr. Sims never raised the sug- After reading the Sims letter, one NAB Still, it isn't the bill Mr. Collins would gestion in four years at NAB board meet- board member told BROADCASTING last have written. "They wouldn't need 200 ings, waiting instead until his tenure on week that he thinks it is the Wasilewski pages; you could write it in 10" if it we* the board was all but finished. Mr. Sims's style that "bugs" Mr. Sims. Thè question, his, he said. But he said he will support it last board meeting was in January. this director believes, is whether NAB because he wants to work with Mr. Van Following his published statements should have "a big puppy dog conciliator" Deerlin, whom he admires because "he about Mr. Wasilewski, Mr. Sims mailed a as its president or "a guy with pizazz -like isn't autocratic" letter March 6 to the members of the NAB [the Motion Picture Association of Ameri- Mr. Collins said his experience with Mr. board and "selected past board mem- ca's president, Jack) Valenti." Van Deerlin and his understanding of the bers," renewing his call for a broadcaster In his own behalf Mr. Wasilewski said he bill reassure him that the rewrite will make to be named to the position Mr. plans to remain as NAB president "at least it through Congress. "I'm convinced Wasilewski now holds. In it he is critical of another three or four years." In respond- we're going to have a bill :' he said. "And Mr. Wasilewski as lacking in broadcast ing to questions about the Sims letter, he I'm going to work with [Mr. Van Deerlini management experience (a lawyer, Mr. would say only, "if you have 5,500 mem- to have it." Wasilewski joined the NAB staff straight bers, you can't keep everybody happy." Observers of the subcommittee think it

Broadcasting Mar 28 1979 30 TOP OF THE WEEK highly likely that the bill will have another rent license renewal procedure, but it does time, NAB says. "There appears to be lit- Republican co- sponsor, Representative appear to prevent the commission from tle deregulation beyond the indefinite James Broyhill (N.C.), who in the past has using competing applications in a renewal term and in some ways even less stability," sponsored broadcast -supported license case to compare "promise with perfor- NAB says. renewal legislation. But Mr. Broyhill said mance." S. 622 "partially" takes care of The staff finds little to fault in S. 622's list week that he had not yet made up his broadcasters' concerns about the appeals radio deregulation provisions, which make mind. He has difficulty supporting a mea- court decision in the WESH case, NAB radio licenses indefinite, and do away with sure with the license fee, which he would says. such things as ascertainment and the need like to see omitted, he said. S. 611, NAB says, also attempts to deal to keep program logs. While the rewrite drafters were put- with the WESH problems, but NAB finds The staff's analysis appears to applaud ting the finishing touches on their mea- fault in its approach. The bill prohibits the the directive in S. 622 for the FCC to look sure last week, the National Association of commission from considering other media for ways to deregulate television. S. 611 Broadcasters was analyzing the two Com- ownerships of the renewal applicant in has no comparable provision. munications Act revisions already on the comparative cases, but the way it is writ- Regarding the fees proposed in both table -S. 611 by Senate Communications ten, NAB says, it appears the bar applies bills, NAB says it opposes all spectrum - Subcommittee Chairman Ernest Hollings only to colocated media, not to an appli- usage -based fees such as the one in S. 611. (D -S.C.) and S. 622 by the subcommit- cant's other media holdings. It makes no comment about the cost -of- tee's ranking Republican, Barry Gold- NAB finds the annual "random audit" regulation -based fee in S. 622, except to water (R- Ariz.), and another member, that substitutes in S. 611 for the current speculate that it would probably be higher Harrison Schmitt (R- N.M.). Both were in- radio renewal process "both good and bad than what broadcasters would pay today. troduced two weeks ago (BROADCASTING, news." The provision would do away with The staff says NAB "strongly opposes" March 19). the need to file voluminous renewal ap- S. 611's shifting the burden of proof to Not surprisingly, the NAB staff found S. plications every three years (S. 611 would broadcasters to show the need for restric- 622, which carries broadcast deregulation grant indefinite licenses for radio), but tions on cable distant signals. For one much farther than S. 611, the more accep- there is nothing to prevent a station from thing, it says, such a shift would presuma- table of the two measures. Commenting being audited more frequently than every bly require broadcasters to bare their fi- on S. 622, the staff says the bill does not three years, and it would seem the same nances, which could be "very damaging" cure all of broadcasting's objections to cur- forms would have to be produced at audit to broadcasters' competitive positions.

Merrill Lynch brings home the technology point -by satellite

Securities brokers and investors in at least know it today is healthy and is growing Wilson Wearn, chairman, Multimedia 25 U.S. cities were filled in on "The faster than the general economy, and it Inc.; CharlesS. Mechem Jr., chairman,Taft Emerging Video Environment" by Merrill should continue to do so in the foresee- Broadcasting; Ralph M. Baruch, chair- Lynch, Pierce, Fenner & Smith last week able future, in our opinion. man, Viacom International; Richard H. in what was billed as "the first investment Frank, president, Paramount Television "Technology is way ahead of every- research seminar to be telecast coast to Distribution; Gerald M. Levin, chairman, thing else." but "increased choices for the coast via satellite." Home Box Office. viewer are accelerating and are creating Sixteen top program, cable, pay cable, J. Donnelly, vice presi- more demand for video software, which Also, William over- the -air pay TV, broadcasting and dent, Young & Rubicam; Gustave M. makes ownership and distribution of soft- regulatory and technical executives partici- Hauser, chairman, Warner Cable; Everitt ware more valuable. pated in the 90- minute program, which A. Carter, chairman, Oak Industries; originated at New York's Madison Square "All of these developments create Emanuel Gerard, office of the president, Garden Thursday afternoon under the new and what we believe are exciting in- Warner Communications, and Joseph M. direction of William P. Suter, Merrill vestment opportunities." Cohen, president, Madison Square Lynch vice president and TV specialist. With Mr. Suter as moderator, the partic- Garden Cablevision. Attendance at Merrill Lynch offices in the ipants were: Andrew E. Inglis, president, Merrill Lynch representatives said 25 cities -and there might have been RCA American Communications; Jack R. satellite distribution was handled primarily more, representatives of the firm said, be- Kelly Jr., executive vice president, Scien- by Home Box Office and Viacom's cause reports were still coming in on Fri- tific- Atlanta; Steven L. Sinn, senior vice Showtime, with Public Broadcasting Ser- day- ranged from a half -dozen to an esti- president, UA- Columbia Cablevision; vice stations participating in four cities. mated 400 in New York. Robert Uchitel, president, Visions Inc.; The 25 known cities ranged "from Mr. Suter, host for the seminar, sum- Robert S. Block, president, American Sub- Anchorage to Houston and from med up the main themes: scription Television; Honolulu to Chicago," according to Mer- "The broadcasting business as we Also FCC Commissioner James Quello; rill Lynch.

pl 111 t , 19T011910, tt 14dT1t961q1968 1900 197017R:1914 (t1`!1;1t1116

Beamed to the brokers. One of the panels that contributed to Merrill Y &R. Also appearing was FCC Commissioner James Ouello, and among

Lynch's presentation comprised (left photo, 1 -r): Wilson Wearn of the graphic displays presented was this one on the relationship between Multimedia Broadcasting, Bill Suter of Merrill Lunch and Bill Donnelly of ratings and TV households.

Broadcasting Mar 26 1979 31 TOP OF THE WEEK

tioning Institute, an independent, non- Door is opened on closed captioning profit organization which will begin operating in the Washington area and ABC, NBC and PBS will captioning system eight years ago: David which will establish a companion center in participate, but CBS says C. Adams, vice chairman of NBC, which Los Angeles next fall. The institute will be it wants to work on teletext; only in the past several months overcame run by a board of directors, whose chair- start -up set for early next year what appeared to be considerable reluc- man is Don Weber, a Corpus Christi, Tex., tance to participate (and still has some businessman who is on the board of PBS. Top officials of government and the broad- doubts), and Larry Grossman, president ABC and NBC will build up to an casting industry held a joint news con- of the Public Broadcasting Service, which, average of about five hours of captioned ference in Washington on Friday to celeb- with HEW funds, developed the closed programing, most of it prime time, each rate the initiation of a joint project to bring captioning system from an experimental week, and PBS, more than 10 hours, ac- the 14 million hearing -impaired, two mil- concept pioneered by the National Bureau cording to Mr. Califano. The captioning lion of them deaf, into the "mainstream" of Standards. will cost the networks about $2,000 per of American life, through television. Present also was Charles Meyer, a hour of programing. (NBC estimates its The occasion was the formal announce- senior vice president of Sears, Roebuck total first year costs at $750,000, which ink ment of the project, to get under way early & Co., which will manufacture and dis- dudes additional taping and transmission next year, that will make it possible tribute the decoding equipment that con- costs.) through closed captioning for the hearing - verts otherwise invisible signals into In time, NCI is expected to be self suffi- impaired to watch and understand televi- printed captions and displays them on the cient. Besides the captioning charges, it sion without distractions to other viewers. screen. The selling price for a "black box" will receive $8 royalty for each adapter unit "Today," said Joseph Califano Jr., secre- adapter will be about $250, while a 19 -inch and built -in unit that Sears sells. But HEW tary of health, education and welfare, "we color set with a built -in decoder will sell has agreed to provide the institute with up celebrate a break- through for millions of for about $500. to $3.5 million this year, and with decreas- deaf and hearing -impaired Americans. We Absent from the news conference was a ing amounts each of the next three years, celebrate the immense good that can come representative of CBS. It has declined to when the subsidy will be $400,000. about when government, private industry participate because, it says, it is interested For the most part, the occasion of the and the voluntary agencies join hands and in proceeding with a different kind of tech- announcement was a happy celebration of cooperate in the public interest." nology- teletext -which it says can be what was regarded as the successful And so there would be no doubt as to used to provide not only closed captioning culmination of an eight -year effort to the level of the government's interest in but an array of other services (BROAD- make 'television available to the hearing the project, Secretary Califano said, "On CASTING, March 12). However, PBS impaired. Mr. Pierce recalled that it was behalf of President Carter, who is very engineers believe practical application of ABC Chairman Leonard Goldenson who much the person responsible for our being the teletext system is five or six years off. in 1971 called for the use of technology to here today, I want to welcome you all." The closed captioning system that has help the handicapped and that ABC's Sharing the platform with Mr. Califano been developed uses line 21 of the vertical engineering chief, Julius Barnathan sug- were Frederick S. Pierce, president of blanking interval to transmit captions that gested in the same year that a technique ABC Television, which played a major role can be seen only when decoded. The en- developed by the National Bureau of Stan- in the early development of the closed- coding will be done by the National Cap- dards for presenting time and frequency In6Brief

ABC's broadcasting revenues in 1978 reached $1,546,617,000, up The FIRST AMENDMENT 20% from 1978, and division's operating profits were $310,858,000, up 13 %, according to annual report, out Friday. Company's total revenues guarantees were $1,793,985.000 and net earnings were $135,575,000. D Chairman William S. Paley was CBS's highest paid officer -director in your right to know. 1978 with $1,004,685 in payments and contingent grants for future pay- ment ($757,941 salary, bonuses and payments under previous grants and $246,744 in contingent awards), according to proxy statement for -SPEAK UP FOR IT! meeting April 18 at wrvF(TV) Nashville. President John D. Backe was second with $868,759 (5672,211 and $196,558). Gene F. Jankowski, Broadcasters attending National Association of Broadcasters conven- president, CBS /Broadcast Group, received $439,725 ($284,292 and tion in Dallas this week will likely encounter billboards with First $145,433). John Phillips, president, CBS /Columbia Group: $480,191 Amendment messages like this one. Part of nationwide campaign ($367,887 and $112,304). John R. Purcell, president, CBS/Publishing also using radio and TV messages, there will ultimately be as many as Group and, since March 1978, CBS senior vice president: $467,863 2,000, put up by Metromedia in effort to increase public's awareness ($327,790 and $140,073). Walter Yetnikoff, president, CBS /Records of First Amendment. Campaign's creator, Mark Evans Austad, Group, received $808,750 ($805,000 and $3,750) by contract through Metromedia VR said he thinks First Amendment is "slipping" becaus 1980 under which he receives $125,000 annual salary and two $500,- courts are siding against it. He wants to try to convince public that it ha 000 bonuses (one in 1977. one in 1978) but waived rights to collect cer -. "more to lose than the publishers:' tain previous awards as well as certain other rights. D D Christal Co., New York, founded 27 years ago, will be sold by its pres- Dick Salant won't retire officially as CBS News president until April 30, ent owner, Cox Broadcasting Co., Atlanta, to Robert J. Duffy, president but his successor, Bill Leonard, CBS News executive vice president of Christal. Ownership transition began in January 1979 in form of and chief operating officer, takes over later this week. Mr. Salant will be partnership between Cox and Mr. Duffy, with full transfer of ownership of in and out of office, making speeches and taking vacation time. radio rep firm scheduled to occur in near future. Christal will continue to D represent radio stations belonging to Cox and General Electric, which is Government has filed formal charges against John Cox, former NBC acquiring Cox, until they are sold to other companies. Spokesman for unit manager accused of pocketing $4,800 in airline ticket billing Telerep, TV representative firm owned by Cox, said there are no present scheme over past two years. Mr. Cox has agreed to plead guilty to one plans for sale of that company. count of wire fraud -facing up to five years in prison and $1,000 fine -in

Broadcasting Mar 26 1979 32 TOP OF THE WEEK

signals over the air be adapted for captions But CBS's absence cast something of a Pierce on the warpath shadow. Mr. Califano, in answer to a ques- tion, expressed the hope that CBS would At ANA, he takes after Ferris It is the current system, he said, "which join the other networks in the project. "By for suggesting that the networks underwrites superb worldwide news orga- joining this organization, they will add are technological dinosaurs, nizations, which provides free access to 25% to the amount of prime time pro- insists that the current system major sporting events for people of all eco- graming available" to the hearing -im- is the best and will be around nomic levels, which is based solidly on paired, he said. "But it's their decision." for quite a while; he also localism and community service, which And, in reference to CBS's stated defends ABC's children's cutbacks provides a sense of national coherence and preference for developing the teletext a national voice when it is needed. system, he said he did not think it fair "to ABC Television President Frederick S. "I don't see us moving from such a hold up for five years" the presentation of Pierce went on the counterattack last system, at staggering cost, to other programs that can be offered today. week, calling FCC Chairman Charles D. systems which either totally or substan- NBC, whose change of mind Mr. Ferris "dead wrong" if he believes tially lack these values. Yet, that is the ob- Califano suggested was the result of the "television is declining ... and apparently jective that some in government appear to interest shown in the project by NBC's thinks the way to improve program quality favor." chairman, Jane Cahill Pfeiffer, still has is to promote every other means of dis- As for ABC -TV's plans to drop a some nagging doubts. A news release it tribution, regardless of the conse- minute of network commercial time per issued said a number of problems remain quences" hour on children's programing next Janu- to be solved, including meeting a target of As keynoter at the Association of Na- ary, and another minute the following manufacturing and selling 100,000 adap- tional Advertisers' media workshop in year, Mr. Pierce assured his audience of ters or integrated units each year begin- New York (see page 94), Mr. Pierce claim- advertisers that "we've staggered these ning in 1980, superimposing and caption- ed television has never been more "vital cutbacks over two years precisely in order ing on rapidly changing competitive net- and effective." And he strongly defended to absorb the impact, to keep price in- work program schedules, the limitation of free -market network competition and creases within acceptable ranges." the captioning technique to taped pro- ABC -TV's decision to cut back network The ABC Television president said the grams which represent a small portion of commercial time in children's television decision to cut back was long under dis- NBC's prime time schedule and delivery programs. cussion and "was not an unwarranted con- of programs by producers in sufficient In a reaction to Chairman Ferris's criti- cession to pressure from reformers and time to enable them to be captioned and cisms of the three -network commercial regulators." Furthermore he contended shipped to NBC for broadcast. system and the chairman's expectation of "that this policy in no way represents any And in a letter to Mr. Weber, NBC said remedy from new technologies as ex- erosion in our firm position that television that while it will participate in the project pressed to the National Association of advertising is entirely appropriate for "in good faith," the undertaking is subject Television Program Executives conference children. We absolutely oppose any dis- to the qualification that if experience dem- earlier this month (BROADCASTING, criminatory treatment of television ... We onstrates that basic assumptions of the March 19), Mr. Pierce said: "I don't see absolutely oppose the idea that television project prove to be seriously in error, NBC new technology destroying the present advertising for children be eliminated can curtail or withdraw its participation. system." completely."

return for testimony against others involved in similar schemes. NBC come involved in NPR programing and had spoken to him about it. In said last week its entire unit manager department has been riddled with view of memorandum, Senator Goldwater said he was repeating his re- "improprieties :' and federal authorities in Washington and New York are quest for disclosure of documents, including material relating to investigating. CBS, meanwhile, suspects $125,000 was em- Jagoda- Anderson meetings. bezzled through WCBS -TV New York, and has called in FBI. Total amount taken at NBC may have been as much as S1 million over past decade. Michael Kievman, Cox Broadcasting, Atlanta, has been named chair- ID man of National Association of Broadcasters TV code review board, Thomas J. Tilson, president, Metromedia Inc :s Metro TV Sales, named succeeding Robert J. Rich of KRJR -TV Duluth, who has retired from board president, Metromedia Television. William A. Schwartz, former vice ( "Closed Circuit :' March 12). Beard also has three new members: president and general manager, KTVU(TV) San Francisco, who was to have Clayton Brace, KGTV(TV) San Diego; Alvina Britz, KTVO(TV) Ottumwa, Iowa, assumed Metromedia Television presidency today (March 26), was said and Michael McCormick, WTMJ -TV Milwaukee. They replace Mr. Rich and to be preparing announcement of plans. other retirees, Wallace Jorgenson, Jefferson -Pilot Broadcasting, Charlotte, N.C., and Burton LaDow, KTVK(TV) Phoenix.

NBC Sports has signed new two -year contract through 1981 with Na- First effort to distribute spot TV commercials by satellite to sta- tional Collegiate Athletic Association, which by then will mean 13 tions began last week when John Blair & Co., New York, used satellite to consecutive seasons of NCAA tournament coverage by network. deliver commercials from New York to every commercial station in

Kansas City, Seattle and Sacramento ( "Closed Circuit," March 5). Thir- Henry Geller, assistant secretary of Commerce for communications teen -week test of satellite delivery involves Ogilvy & Mather, on behalf of .end information, last week offered Senator Barry Goldwater (R- Ariz.) General Foods, and Hughes Television Nétwork, which is coordinating opportunity to examine Carter administration documents on public required technical facilities. broadcasting that Mr. Geller earlier declined to release on ground they from of Information Act. Such inspection, Mr. were exempt Freedom Filmways Inc., Los Angeles, has signed agreement under which himself Geller said, would give senator opportunity to assure documents American International Pictures, Beverly Hills, will be merged into do not indicate "pattern of improper interference or pressure by this ad- Filmways (BROADCASTING. Oct. 16, 1978 et seq.). Consolidation is being :' was "un- ministration on public broadcasting But senator said offer effected through stock and. debenture transaction said to amount to Attached to his reply was copy of Aug. 2, 1977, memoran- acceptable." more than S30 million. dum from Cortland Anderson, executive vice president of Corporation for Public Broadcasting, to Henry Loomis, then CPB president, which de- scribed meeting Mr. Anderson had with Barry Jagoda, then special John Hoy (Jack) Kauffman, 54, president of Washington Star Corn - assistant to President for media and public affairs. Among other matters, munications when newspaper and broadcast properties (including memorandum reported that Mr. Jagoda said he had been "incensed" on WMAL- AM -FM -TV Washington) were sold to Allbritton Communications in hearing that Edward Elson, chairman of National Public Radio, had be- 1974, died March 20 at Washington Hospital Center of throat cancer.

Broadcasting Mar 26 1979 33 kl'HIO-17k1 WHIO, Dayton: #1 top 50 FM In the top 50 radio markets, WHIO -FM is the 99 #1 FM station, 20.5 share, metro adult audience represernedWCnrisrai #1 FM station,18.8 share, metro listeners 12+ #1 FM station, 33.6 metro adult cume rating WHIO -FM: The Wonderful World of Music, 24 hours a day

Top 50 radio markets based on metro 12+ population. Arbitron Radio's Market Survey Schedule and Population Rankings -1978. Source: Oct /Nov 1978 Arbitron reports: M -Sun, 6AM -MID.

lroadeastnpCOX WSBTV -AM -FM WV!. IO 1V-AM-FM .WSOC TV -AM -FM WIC-TV KfVU -TV WIOD, WAIA -FM KA. KOST -FM WJF -FM \MNSH -FM Atlanta Dayton Charlotte Pittsburgh San Francisco- Miami Los Angeles Baltimore Philadelphia Oakland . One in a series of special reports on prime movers and movements in broadcasting and allied arts Fifth Estate

KPRC'S Jack Harris: Top of the line in broadcasting

GG I believe that our critics, who are in great number, do not fully comprehend or give credit for the fact that the American free enterprise system, the commercial system of broadcasting, has developed what is far and away the finest entertainment, informational service in the world -so much so that other countries have to put quotas on imports of American television. I think it has been remarkable. I think television was better in the '60s than it was in the '50s, and better in the '70s than in the '60s. What I don't believe is that we're now good enough for the '80s.ii

Broadcasting Mar 26 1979 35 FIFTH ESTATE

n the opinion of his peers, Jack Harris, president of KPRC-AM- says Jack Harris's -and AMST's -fight for the all- channel bill 1 TV Houston, ranks among the best broadcasters in the busi- was an act of "real industrial statesmanship," and "enlightened ness. Some say he may be the best. David C. Adams, vice chair- self-interest," because (1) promoting UHF was promoting com- man of NBC, who has dealt with him for close to 30 years, calls petition, but (2) they knew that television could not provide true him "certainly one of the three or four finest -in every sense of national service on 12 VHF channels. the word." Ancil Payne of KING -TV Seattle, who as chairman of Similarly, Lester Lindow, who headed the AMST staff until he the NBC -TV affiliates occupies the post Mr. Harris held in the late retired last year, cites Jack Harris's opposition to the FCC's early, 1950's and early 1960's, says that "I don't think I've ever dealt widescale deintermixture plans. "He saw it would not achieve the with a better broadcaster, or a more sophisticated one." Others desired result of additional service," Mr. Lindow says. "It would who have worked closely with him praise his sense of vision, his have diminished service. The important thing, he felt, was to de- common sense, his statesmanship. velop UHF. You could not get [improved service] with only UHF Jack Harris built that kind of reputation on a base of news, local or VHF. It was not easy to persuade people to support something programing, community and industry service and, according to that didn't seem in their best interest. He took a long -range view." those who know him, uncommonly solid judgment. He served on Mr. Harris agrees that when the all- channel bill was enacted it the National Association of Broadcasters committees whose work became "almost certain that in time UHF would become viable." led to the creation of the Television Bureau of Advertising and It is viable now, he adds, "and AMST continues to battle for the Television Information Office. He was a founder and the first technical improvements that would enable UHF to obtain parity president, for 16 years, of the Association of Maximum Service with VHF" Telecasters. He headed the NBC -TV affiliates for four years and Land mobile allocations have been another AMST bat- has remained one of their leading members. He is a national vice tleground, "to save the UHF spectrum for UHF ... We've been president and member of the board of directors of the Muscular almost the lone battler against the land- mobile interests on this." Dystrophy Association of America. He is a member of the board Mr. Harris was elected chairman of the NBC -TV affiliates in of Radio Free Europe /Radio Liberty, and has headed or served 1958. Until then the chairman had always been Walter Damm of on a multitude of broadcast advisory boards -for the armed ser- wrMJ -TV Milwaukee, who served until he retired. In taking the vices, the U.S. Navy, the U.S. Information Service and the Voice job, Mr. Harris says, "I had two objectives in mind: I wanted to of America, the executive reserve, for the School of Communica- prove that Walter wasn't indispensable, and I also wanted to tions at the University of Texas, for the University of Houston prove that nobody was indispensable. So we had the bylaws and for educational television, among others. He has served on changed so the chairman could serve only four years -the ra- the executive board of the Texas Association of Developing Col- tionale was that the first year he was learning, which gave him leges and the United Negro College Fund and has worked on three productive years." boards of organizations as diverse as the Houston Livestock One of the most productive things in his term, he says, was that Show and the Houston Grand Opera Association. "with Tom Knode, who was vice president of station relations, I At the same time he has run what are widely regarded - worked out an arrangement for the closed- circuit screening of although financial figures are closely guarded -as very profitable special programs and the first programs of series, so the stations stations. As NBC's David Adams said: "He does well by doing could know to some degree what was coming down the line before good" it was on the air." The outside activities have admittedly taken a lot of his time, NBC officials know him as an affiliate who, as one put it, "sets although he's down to three boards now -MDA, Radio Free very high standards and is demanding that we keep them," but Europe /Radio Liberty and AMST -and says he expects to get off the AMST board soon. "I don't feel that I've ever served on anything that wasn't im- portant," he continues. "There are so many things that I feel strongly about that I don't think broadcasters can just sit in their own cubicles and let other people do the work. I've testified before the Congress and before the FCC, and frequently I didn't want to do it -but also frequently, there were others who wouldn't do it. And 1 have an ego that sometimes tells me maybe I could do it better than somebody else -so it's part ego and part conscience, I guess." Jack Harris does not have an ownership interest in the stations which are the properties of Oveta Culp Hobby, widow of the late Texas Governor William P. Hobby, their son, William P. Jr., who is currently lieutenant governor of Texas, and daughter, Jessica Hobby Catto and their children. The Hobbys also own the Houston Post. There are two broadcasting companies: Channel 2 Television Co., which operates KPRC -TV and has wTVF(TV) Nashville, acquired three years ago, as a subsidiary; and KPRC Radio Co., which operates the radio station. Mr. Harris is president of the two broadcasting companies, and if he and the Hobbys have their way the station portfolio will be expanded. They're in the market for another station, or will be. "It may be a year or so away," Mr. Harris says, "but if something good came along we'd certainly take a look." He does not rule out a UHF buy. "UHF is certainly viable," he says. "We have two profitable U's in Houston. I am partisan to UHF, because I had a little something to do with getting the all- channel legislation passed." That was a reference to the work of AMST, generally regarded as the single most potent force in getting the legislation enacted. Ernest W. Jennes, Washington attorney and counsel to AMST, Life's story. Being interviewed by BROADCASTING.

Broadcasting Mar 26 1979 36 COST-EFFECTIVE BROADCAST EQUIPMENT. LONG 86F0ß6 OTHERS WERE TALKING ABOUT IT, WE WERE SUPPLYING IT.

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who also goes to the network's support when he thinks it's right. He is remembered especially fondly by network newsmen for the support he gave them during the Nixon -Agnew era. An executive recalls an affiliates meeting at which several members were grous- ing about "the liberal bias" of network news. "Jack stood up and talked for 15 or 20 minutes," the executive said, "and when he sat down there wasn't another murmur. He had shamed them into recognizing they were playing politics." One of his pet projects is the Muscular Dystrophy Association, for which KPIRC -TV has raised over $6 million since 1970 through the Jerry Lewis telethons. Station officials say it has consistently raised more, per capita, than any other station in the country. It is, in fact, big on telethons -although it also realizes, as one ex- ecutive put it, that "this is one horse you can drive too far." At 's urging, the station put on an abbreviated one a few weeks ago for a training center for handicapped children that the comedian is interested in, and raised $1.1 million in 131/2 hours. For his support of MDA both through the station and as a na- tional vice president and board member, a new 12- laboratory complex devoted to neuromuscular disease research was dedi- cated in his name - "The Jack Harris Research Unit " -at Baylor College of Medicine in Houston in 1977. "I couldn't have been prouder," he says. He and his stations have won many awards -a couple of walls full. Perhaps significantly, they are on display, not in the building's lobby, where visitors could be impressed, but in the working areas where the troops can get the benefit and, perhaps, be inspired to earn more. This week there's a new one to At the beginning. The wsM days. hang: the NAB Distinguished Service Award.

If one element from his background has contributed more than that, in some cases, had not been heard from since the floods any to his it unquestionably is his passion for news. other success, started. Born (Dec. 20, 1911) and reared in Nashville, Jack Harris" "I think this was really the first extensive disaster covered by founded the school newspaper at Hume Fogg High School, and as radio of that type," he says. WSM canceled regular programing to an undergraduate at Vanderbilt University, after his father died, carry his reports and also became the center of rescue operations. he worked for the Nashville Tennessean and also for two Louisville, Ky., which depended on WSM for information because Nashville AM radio stations, wsM and WLAC. In his senior year he its own stations were flooded out, later gave the keys to the city to was editor of the campus newspaper, The Hustler, a paid job in the WSM crew. The presentation was made by the Louisville that the editor and business manager were allowed to split the mayor, the late Neville Miller -later president of the NAB. profits, if any. "We had good profits," he says. At wsM, Jack Harris worked with the late Ed Kirby, then sales When he graduated from Vanderbilt in 1934, broadcasting promotion manager of National Life Insurance Co., owner of might have lost him to the grocery business. "We were at the tail wsM. Mr. Kirby later moved to Washington and the NAB, but by end of the Depression and things were very tough," he recalls. 1941, with the threat of war growing, he had taken a leave of ab- "The only job open to me was as a trainee in an A &P manage- sence to serve as special adviser to the secretary of war, in charge ment course." On the theory that "there must be something bet- of radio. At the request of Mr. Kirby and the war department, ter in life than managing an A &P store," he returned to Vander- Jack Harris joined the department as a civilian consultant and bilt for a year of graduate study, paying his way by taking on the deputy to Mr. Kirby on April 1, 1941. same kind of profit -splitting editorship with the campus Mas- In the massive military maneuvers in Tennessee and Louisiana querader magazine that he'd had with the Hustler, plus his radio he helped develop an understanding of how radio could cover a and newspaper work. war -a question that had never come up in peacetime. One thing After he got his master's degree (in political science and histo- they learned, he says, is "that you're not going to do play -by -play ry) he had hoped to go into newspapering. But he learned that the coverage -that you have to have enough reporters to get them managing editor of the Thnnessean was making only $75 a out where the action is and then get back to give their reports." week -the same amount WLAC had offered him and only $10 As captain, major and finally lieutenant colonel, Jack Harris more than wsM was bidding. He chose wsM, he says, because he spent the first of the U.S. war years with the Army's Radio considered it "a prestige station" where he would have a better Branch, producing such shows as Your Grandstand Sea; Com- chance to make his mark. mand Performance and The Army Hour, and the wind -up as He organized WSM's special events department and later General Douglas MacArthur's chief of radio and press com- became director of news and special events. His most exciting munications. mark came in 1937 with the devastating Ohio and Tennessee He recalls with some relish how, on The Army Hour, "we river floods. Jack DeWitt, then wsM's chief engineer and later its finally broke down NBC's ban on recorded materials." The show president, built a portable shortwave set and, with another used shortwave pickups from both the European and Pacific war engineer, accompanied news director Harris on an Army Corps of theaters and was broadcast on NBC on Sundays at 3:30 -4:30 Engineers vessel that for about a week plied the rivers while Jack p.m. -a good hour for reception from Europe but not from the Harris reported back by shortwave on conditions in communities Pacific. "We wanted to record at optimum reception times for playback 'Jack is not his real name. He was named Joseph Wynne Harris II, after a on the program," he explains, "but NBC said no. So I suggested grandfather. But a schoolteacher aunt, "who had very strong convictions," didn't that NBC be told the Army understood the network's position like the name Joseph. She said, "His name is Jack," and that's the way it's been -on and that the only solution was to move The to 8 -9 school and Army records, in business and personal life. "I've never used anything Army Hour but Jack," he says. There isa real Jack Harris in the family, however; his 5- year -old p.m. Sunday evening, when reception from both Europe and the grandson. Pacific was good." A letter to that effect was drafted, somebody

Broadcasting Mar 28 1979 38 TELEVISION WHICH INFORMS, EXPOSES AND EXPLORES.

Harry Porterfield: Bill Kurtis: "Someone You Should Know" "Agent Orange -Vietnam's Deadly Fog"

WBBM-TV WINS THE DUPONT-COLUMBIA AWARD FOR DOCUMENTARY PROGRAMMING! Channel 2 is the only station in the country to win Vietnam veterans today; "Signs of Love;' about oppor- the DuPont- Cplumbin Award for Documentary tunities for deaf children; "Someone You Should Know, Programming, with which the jurors honored the a series of news -features about ordinary people engaged station's continuing commitment to "explore at length in extraordinary community activities; and "Going Up and with imagination the broadest possible range of Easy, Coming Down Hard ;' a sensitive portrait of the subjects: The award is WBBM-TV's second in two years. influential role of street basketball in the lives of ghetto Last year the station won a DuPont- Columbia Award youth by Channel 2's Director of Community Affairs, for its stunning essay on religious vocations, entitled Warner Saunders. "Once a Priest: Channel 2 believes the role of television is to explore The five programs representing Channel 2 for this and expose issues which affect its viewers. So, when latest honor: "A Matter of Policy;' an expose of the our programs win the DuPont -Columbia Award, our Illinois insurance business; "Agent Orange -Vietnam's viewers win, too. Deadly Fog ;' about the effects of the chemical dioxin on

WBBM- TV- CHIC AGO A CBS Owned Station FIFTH ESTATE

dered if Mr. Harris would be interested in coming to Houston to talk about taking the job. It was a call that almost didn't come. Mrs. Hobby recalled in an interview earlier this month that she'd worked with Mr. Harris when she was head of the Women's Army Corps and had been impressed. With the KPRC opening coming up, she'd asked a friend if he knew where Jack Harris could be found. The friend knew, but also knew, he said, "that Jack wouldn't be interested." In the end, she asked herself: "How do I know we couldn't get

him? 1 picked up the phone and called. He came down -and it's been a very happy relationship for all members of our family." Jack Harris, who joined KPRC as general manager on March 1, 1947, puts it this way: "I discovered Houston and it's been a love affair ever since." O Jack Harris found KPRC "sort of archaic," the staff mostly un- acceptable. "I was sorely inclined [to bring people down from Nashville]," he says, "but I decided this was going to be a local operation, and I wasn't going to have a Nashville group, and we proceeded to build." Key man in the building program was Jack McGrew, "the right -hand man when I got here" and now, as executive vice president and KPRC -TV station manager, "still my right -hand man" The late Pat Flaherty was news director. "I had known him World War II. Staging the surrender. when he was an NBC correspondent in the Pacific -he was really the only person I knew when 1 came here." On those two the work of building up the radio station was centered. upstairs decided it should be signed by Secretary of War Henry L. Then came television. KPRC had applied to the FCC but was Stimson, and off it went. put into a consolidated hearing with competing applicants. W. "About three days later," Mr. Harris says, "Scoop Russell [the Albert Lee already had KLEE -TV on the air on channel 2, but it was late Francis M. Russell, then NBC's Washington vice president] losing money and he, it seemed, was in a mood to sell. He wanted came over waving this letter in my face and saying, `You son of a $750,000. bitch, I know who wrote this letter.' I told him, `But Scoop, it's got "Mrs. Hobby was very anxious to acquire it, I was dying to, but Stimson's signature on it,' and he said, 'OK, you can play your Governor Hobby was understandably reluctant to spend damn recordings.' " $750,000 in those days for a property that was losing close to half As the war in Europe was winding down, Lieutenant Colonel a million a year," Mr. Harris reports. But the Hobbys did buy it- Harris was named radio and press communications chief on Gen- for $740,000- taking over on June 1, 1950. eral MacArthur's staff. He was in Manila planning coverage of It was a learning time. "I found the staff knew less about the final assault on Japan when the atomic bomb suddenly television than I did, which was very little he says. "They had brought the end in sight. With a small unit he was dispatched to wrong information -I just didn't have much information. I'll Japan- carrying only sidearms and ordered not to use them, even never forget the program director. I asked him about fall program- if fired upon -to set up studios for correspondents and help plan ing. He said 'I'm glad you asked,' and showed me a schedule surrender coverage. But President Truman wanted the surrender made up of NBC, CBS and DuMont shows. I told him it looked ceremonies held aboard the battleship Missouri, not in Tokyo, pretty good -where were the orders? He said, 'What orders ?' I and a whole new set of plans had to be drafted. (He quotes Gen- asked him where he'd get that schedule, and he said he'd got it eral MacArthur as saying, "I guess we're lucky that little man out of the trade press." didn't want us to come back and have it in the lobby of the The station, rechristened KPRC -TV, was then on the air from 4 Muehlebach hotel in Kansas City. ") to 10:30 p.m., and the manager says that "I'd go out and address The logistics required that the speeches of General MacArthur the whole staff every day about 2 o'clock -I'd almost tell them and Admiral Nimitz be prerecorded and that the surrender what I'd learned that day ... what I thought they'd done wrong ceremony aboard the Missouri -which was to be followed by a the night before, and what not to do tonight." switch to the White House for President Truman's remarks, then In building KPRC -TV, Jack Harris has put emphasis on news and a switch back to the battleship -also be recorded and all played on community programing, and has consistently kept the station back on cue. It went off without a hitch, but not without an infrac- out front, associates say, on new developments -the use of film tion: for news, color film, weather radar, a news bureau in the state "At that time, anything that was recorded had to be announced capital, women and minority reporters and anchorpersons, full as 'electrically transcribed,' " Mr. Harris points out. "I decided to electronic news -gathering facilities among them. hell with that -a historic event like this, even though the people Of those items, it is not irrelevant to mention that all relate k. of this country heard it an hour -42 minutes, I guess it was - news. News is clearly where his heart was and is. "News," he after the event, it was going to be presented without saying it was says, "has become almost the soul of a local station." electrically transcribed." And it was. The news department gets 19 % -20% of the KPRC -TV budget - He counts that day among his most thrilling moments, and told and is not charged with such costs as studio cameramen, directors himself that from then on his career would be downhill. and processors involved in news programing. More than that, Mr. It must have seemed so when he returned to Nashville in 1946 Harris says, "We have never expected Ray Miller [news director] as associate general manager of wsM, ticketed to become general to adhere strictly to a budget, in that whatever it takes to cover the manager. "What I learned, within a matter of weeks," he says, news as it breaks, he knows he can do that" "was that you can't go back. I loved Nashville, but I found I was Jack Harris was for TV news long before it became popular or very uncomfortable." profitable. Then came a call from Mrs. Hobby. Kern Tips, KPRC'S general "It may be interesting to note," he says, "that we started news manager, was leaving to go into the agency business. She won- at this station at the very beginning, and when the second station

Broadcasting Mar 26 1979 40 .. (c.;. ;'`h- 1;..,,,,, -...n_,,i f c.:,,+ -'

America at the turn of the century ... A time when everything seemed new ... everything seemed good ... everything seemed possible... . On Thursday, February 22 at 8:30 pm, WCVB -TV 5 pre- THIS WAS miered This Was America ... an extraordinary series using rare photographs to depict America at the turn of the century. The critics responded: "... an evocative look at a past so recent it is startling to AMEBICA realize how different it was." Christian Science Monitor This Was America ... is a visual triumph and a clear window to history" Boston Herald American "... for sheer entertainment, this effort is the best of its kind ever seen." Boston Globe The viewers responded: This Was America drew a time -period winning 17 rating WCVB TV BOSTON and 33 share. WCVB -TV 5 is proud of its impact on the community and Nationally represented by hrp. its continuing development of quality programming. FIFTH ESTATE came on the air here, it ran reruns off the network against our 15 and then you go away and let him do it." Ray Miller, vice presi- minutes of news. And for six or seven reruns of My Little dent and news director, seconds the motion: "If he trusts you - Margie, our news got beaten badly, but we never took it off. It was and of course you don't stay if he doesn't -you. just have a only with about the third or fourth rerun of another show that license to do whatever needs doing, and he'll be there when you they put on against us that the news began to build. But we never need him. If he disagrees with what you're doing, he'll tell you - considered not doing news or not staying with the news depart- afterwards. He's in complete charge of the station operation and ment." there's no doubt about that, but he's not trying to tell you what to The department has a staff of about 50 that claims to be the do and not to do every day. It's a very comfortable place, in com- biggest in Houston, and second or third largest in the state. It pro- parison with anything else I know anything about." duces more than two hours of news a day -a midday half hour, a The station makes a policy of promoting from within. Mr. 5 o'clock half hour of soft news and features, the half -hour eve- McGrew, for instance, has been with the company since 1936. ning news and the late- evening news, plus updates and inserts for Mr. Miller joined before World War Il. Paul Huhndorff, chief the Today show. Counting the replay, at sign -off, of the 10 o'clock engineer and operations manager, was with KLEE -TV when the( news, the department gets nearly three hours of airtime a day. Hobbys acquired it in 1950, "and may have been the biggest asset It also produces special reports. The most outstanding, Jack we bought outside of the license;' according to Mr. Harris. Jeff Harris feels, is The Eyes of Thxas, a weekly half hour that he calls Lee, general sales manager (and, incidentally, son of Terry Lee of "the greatest historical collection about Texas that's in existence Storer Broadcasting), came in "as a real flunky" as a teen -ager. today." Played Saturdays at 6:30 -7 p.m., it's consistently high - Tom Reiff, head of programing, grew up in the production depart- rated; in the January Arbitron measurements, the latest avail- ment, as did John Campbell, local sales manager. Katie Estes, na- able, it averaged a 22 ADI rating and 39 share, beating out Hee tional sales manager, started as a promotion writer almost 25 years ago and, according to Mr. McGrew, "is one of the sharpest people in national sales -and has straightened out two or three generations of Petry salesmen." "The point of all this," Mr. McGrew says, "is that we, and Jack. particularly, have done a pretty good job of recognizing potential in people and building on it. And we're proud of our young peo- ple -we've got a bunch of comers." Mrs. Hobby, evaluating the head of her broadcasting opera- tions, called him "a man of great integrity, imaginative, ab- solutely dedicated to the industry and its betterment, a very good operator." What has made him "so valuable in the job and in the community," she said, "is his true sense of community concern . He's a quick study, gets a quick grasp of problems -and, I'm glad to say, doesn't try to sweep the problems under the rug." Mr. McGrew put the last point perhaps a trace less elegantly: "Jack is willing to belly up to a problem and do something about it. I guess one of his biggest assets is his willingness to make a decision. It makes life a hell of a lot easier to work for a guy like that." The ability to get decisions also pleases Ray Miller: "We were into this electronic newsgathering business long before nearly anybody else -I think about four CBS O &O's were into it before we were -and the reason wasn't that we were so much smarter [but] that we were able to move" The cost of that first ENG unit came to more than $100,000, he said, but wasn't any trouble Pro bono. At the Berlin wall for RFE. "it to sell Jack, because he understands immediately the advantages of anything like that, and the ownership is right here in town, so Haw, its principal competition. Seven other Texas stations buy we moved fast without having to wait for some board meeting and play it, and it is also being turned into a book, written by down the road." news director Ray Miller. The first edition has sold 50,000 copies Mr. Miller has other reasons for liking his boss: "He shares my and looks to reach 100,000 while the second, Mr. Harris says, "is opinion that the sales department ought to be separated from the selling ahead of the first." news department. So we don't have salesmen coming in here The station also produces Positively Black, a Saturday half hour talking to reporters about projects, as many stations do. If they dealing with successful blacks, and a half -hour weekly magazine have something to say, they say it to me, and I do whatever I feel show, Tuesday Evening, which started last fall and still hasn't got like doing about it, which is mostly nothing." up to speed in the ratings. There is relatively little staff turnover at KPRC -TV -and not "We also try to do four or five excellent local productions a wholly, officials say, because it has what they think are somewhat year" for use in prime time, Mr. Harris says. The latest was higher pay scales than other stations in town. To them it's a mat Grand Lady of Texas, about the state capitol, in which all living ter of atmosphere, sense of purpose, accomplishment. And it former Texas first ladies participated. Now in work is a one -hour seems to work the other way: "We've observed for a long time," look at Houston: The International City. The news department Mr. McGrew explains, "that people who don't belong tend to also gets other work: It has repeatedly handled pool originations locate themselves and move along. We don't fire people here very for the networks in space -shot coverage of the National Aero- often. Sure, we've fired a few, and we haven't enjoyed it any more nautics and Space Administration's manned spacecraft center in than anybody does. But most people who don't stay just come to Houston, and of sports events at the Houston Astrodome. Jack conclude that they don't belong here, and they leave." Harris summed it up: "We're not just riding the network and Mr. Miller adds this thought: "What you get in an organization doing a few spots." is what the man at the top wants and demands. So I think this or- His management style is relaxed. Jack McGrew, executive vice ganization is what it is because he's who he is. But it goes a little president and station manager of KPRC -TV, explains: "He sub- farther than that -it's who he works for, too. He could be all he is scribes to the theory that you engage a person to do something, in another company and still not be able to do what he does." knowing enough about him to think that he's capable of doing it, Jack Harris is articulate, and can be eloquent. Some observa-

Broadcasting Mar 26 1979 42 The New People- Pleasers from NBC Radio

When our affiliates talk, we listen.That's why there's a new sound on the NBC Radio Network. Hourly News that talks to listeners on a "one -to -one" basis. More major sporting events.The Fiesta and Bluebonnet Bowls, as well as the Rose Bowl.The NCAA Semifinals and Championship games. Plus more people- oriented programs such as "Scouting the Outdoors," which offers tips on outdoor living and recreation. And, of course, "Olympic Odyssey," our daily show that covers all of the major "qualifying" events for the 1980 Summer Olympics. Coming up: music specials, reports on lifestyles, and lots more listening to our affiliates. Want more details? Come see us during the NAB Convention in Dallas. Suite 2666, Hyatt Regency.

SCOUTING THE OUTDOORS For All The Marbles.

Jim Host& Associates

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We create audiences with dramatic full color ads in Newsweek, Sports Illustrated, People, and Working Woman Magazines NBC Radi Net ork We put ourselves out to let our customers in. Arbitran has a strictly open -door policy. At our Beltsville, Maryland complex, our subscribers have complete access to all the diaries used for their local reports. Last year 628 of our Radio and TV clients took the time to visit! That's one reason we're opening our new facility at Laurel, Maryland, which will more than double our client service rooms. But that's only the beginning. There are several channels of communication through which you can make your feelings and opinions known to us. Besides the people you deal with directly at Arbitron, there are your newly- formed Radio and TV Advisory Councils; regional and national broadcasters' associations with which we maintain close contact; and Arbitron- sponsored seminars. We've served the broadcasting industry for 30 years, providing information that is trusted by broadcasters, advertisers, and agency people. As a result of our openness to our customers, we can be extremely responsive to their changing requirements. When a need becomes evident, we're usually first to fill it. You know who we are. But we hope you'll get to know us better. Arbitran. Credibility when it counts. ARBITR 0 N

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lions, excerpted from answers given off the cuff in a long inter- "My own fear of cable has not been so much for the large mar- view: kets, such as Houston, but for the smaller, marginal markets. On being affiliated with a number-three network: "It hurts, While the commission says it cannot find economic injury, I'm there's no doubt about it. We're now number two in the 10 afraid they will, and I'm afraid it will be too late. The top 50 mar- o'clock news, but I cannot fault our people, because we are adding kets get more protection than those from 100 on, and that seems about 70,000 homes at 10 o'clock to what is delivered to us from to me to be wrong -1 believe the problem is going to be with the the network. The biggest hope that most stations have is that the smaller markets. I would view with great concern the loss of free network will improve in its last half hour, so it doesn't impede too television service in these small and marginal markets." greatly their late news. On station managers: "I regret, personally, that a great ma- "At present we are performing reasonably well, locally, in all jority of the managers come out of the sales department.... areas from a rating point of view. We have a fiscal year that starts Television is such a powerful advertising medium that in many on Oct. 1, and if you didn't know, and looked at the financial ways sales is the easiest part of television." returns, you would not believe that we are third in daytime and On superstations: "Personally, I think the commission's prime time. That is because Houston is a very, very strong mar - going to have to control [them]. I must say that I don't think r'"ket, and I don't think it's true throughout the country. Personally, they're superstations just because Ted Turner gave them that I would be satisfied [for the network] not to be number one, and name. But when you mean the independent station in a relatively in this market we could well afford not to be even number two, if large market which is able to transmit by satellite over the U.S., I we had a quality of [network] programing, and a consistency of think just that as the commission was constantly concerned about programing, that we could look upon with pride." super -radio stations, they should be concerned [about this], be- On what, if anything, he doesn't like about the American cause the system of broadcasting that we have has been built on a system of broadcasting: "Only that we're not as good as we ought base of local service. If localism. [were disregarded], it would be a to be. I believe that our critics, who are in great number, do not very sad day for the U.S." fully comprehend or give credit for the fact that the American free On relationships between networks and stations: "They are enterprise system, the commercial system of broadcasting, has probably unique in all of commerce. I have tried to explain to developed what is far and away the finest entertainment, informa- tional service in the world -so much so that other countries have to put quotas on imports of American television. "I think it has been remarkable. I think television was better in the '60s than it was in the '50s, and better in the '70s than in the '60s. What I don't believe is that we're now good enough for the '80s. "I think that the flaw of television is that we have become so competitive -not that we're monopolistic, but that we compete against each other to such an extent -that that extra rating point, which means that extra dollar, has become the prime mover. So we're not serving adequately many minority interests. "1 think we have to upgrade the quality of entertainment pro- graming, continue to improve the news and informational pro- grams and just do a better job all the way around. I strongly op- pose those who want to change the structure of the system. It's been so good that I don't understand why they want to tinker with it, but those of us in television have an obligation to really substantially improve the service that we're rendering. Team at the top. Jack Harris (r) with Oveta Culp Hobby, the woman who heads the Houston Post empire, and with Jack McGrew, Mr. Harris's "After all, we have been enormously successful financially and right hand in running the broadcast division. commercially, and I think we owe it to really not just try to get the highest rating at every hour of every day, and every hour of every several presidents of NBC what the relationship was -how I night, but to get more diversity and more quality into television." viewed it, at least- because we are both partners and competitors. On the prime -time access rule: "Commercially, it's been The problem is in getting the roles straight and doing it right. very successful for the stations. For what the commission de- "No station can be as strong as it wants unless its network is signed it for, I think it's been a complete failure. It's another of strong; the network has to have a certain amount of support. By those instances where government regulation, while well inten- the same token the station must maintain its ipdependence in its tioned, just hasn't worked out." areas. On the issue of a one -hour network evening news: "We for- "You have the desire and the impetus of the network to ex- merly did an hour news [locally], and I cut it back to 30 minutes pand its service more and more because they want to grow, and for the reason that I found that we could not really do an hour of one way to grow is to occupy more time. This was the crux of the good, solid news. It became too much feature and film. I am still fight on the hour news. It's been the crux on more and more opposed to the hour [of network news], not solely on economic sports on the weekend, fringe time that the networks would like ...,grounds, though that is a factor. I think if the network undertook to occupy. `h,Jan hour, they would be 'filling,' having more features and fills, the "It has been a matter of explaining to them that the station's same as we did. only rationale for being is what it does as a local service; other- "I have strongly supported the idea of the network doing 45 wise, why not find some technology that could supplant the sta- minutes of news and the stations doing 45 minutes. Thirty tion? I've made any number of speeches to broadcasters' groups minutes is not quite enough, an hour is a little too much. There telling them they're only as good as what they do, not what their are a few other affiliates who share this opinion but we've never network does and not what they make for their investors and been able to get very far." owners. A station must justify its being in what it does in its local On cable competition: "We really don't have a competitive operation. And that becomes a conflict of interest between the system. The networks alone spend over a billion dollars on pro- network and the station." graming, and all the cable systems together pay only a token fee, On the FCC's investigation of the networks: "I don't know so they're still building on substantial investments that networks what the commission is seeking to prove, or find. I think the ar- and stations put out. rangement has worked out pretty good as far as the stations are

Broadcasting Mar 28 1979 47 FIFTH ESTATE

concerned. 1 think stations are fortunate in that they get paid to believe from the very short association that Bob would be right at carry programs -not as much as they'd like, but if you were start- the top of men who have run networks. ing out fresh today, and a network was gambling half a billion dol- "I know the ABC presidents, but not from an inside point of lars in programing costs, it might, well, choose another way rather view because we have never had an affiliation with them. Ob- than compensating the stations for carrying the programs, plus viously, however, they are most competent." giving them availabilities in them. I think the arrangement is fa- On what he has done that gives him most pride: "I can't sep- vorable to stations. I can say that, because I don't think there's arate what I've done from what the station has done, because the any chance that one of the networks is going to try to change it. station is my life. Perhaps something we did years ago when in three telethons we the Lighthouse for the Blind. Raised ev- "I think that stations cannot run a network, and we do not have built ery it. that has become one as much input as stations would like, but I think we do have an dollar -this station -to build And of the most successful ventures in Houston, with hundreds of peo- effect. I know that I am in contact with network people on a fairly frequent basis. and they don't accept all my ideas -and I think ple trained and working from their workshops -blind people -to they would be foolish to -but they listen, and over the years I've sustain themselves. had some impact." "But there've been so many others. Last year, when Baylor, named a research center after me -I couldn't have been morel On his impressions of network presidents he has known and proud. And in many ways, being given the Distinguished Service worked with: "I go back with NBC to Niles Trammell. Niles was Award -it's one of the great honors that have come to me, simply one of the most personable of all people because it's broadcasters saying, `Well that I have ever known, one of the really done.' great Southern gentlemen. I think he was a "As for a thrilling event, I realized when I superb head of a radio network. It was in the stood on the battleship Missouri and early days of television, and I don't think handled the press and radio at the sur- Niles or anybody at that time had corn - render, that I'd never top that as an event. pletely come to grips with television, so I So I said at that time, my career is would say he was the greatest radio network downhill." president I have known. On being a broadcaster: "1 think peo- "I consider Pat Weaver the premier of ple in broadcasting are the luckiest people in network presidents I have known. I think the world, because we're allowed to work in Pat was far and away the most creative man something that we love and with people we that's ever been in the business. We still respect and like. I feel sorry for the millions have the Today and Tonight shows. We still of people in this country that really don't have the special, which he called the spec- enjoy their work. And I think that's one of tacular, and which he started. I have been the reasons that someone who gets into urging NBC to resurrect one of his pro- broadcasting finds it very difficult to do grams called Wide, Wide World, which was something else. Because it's challenging, way ahead of its time because it was really it's stimulating and it's always something Wide, Wide United States. Now that we different. That's the reason I'm still at it, be- have I three a satellites think or four times Memorials. If the Jack Harris mark is in- cause I'm enjoying it so much. I enjoy it as year we ought to put Wide, Wide World delible on operations of the Kmc properties much today as I ever did -more, really, than back on because that's what television was in Houston, so is the Jack Harris name: on in the beginning. as a window born for, on the world. the walls of a 12- laboratory complex at "And I see television, particularly, as not "In the case of Bob Sarnoff, he was presi- Baylor College of Medicine - "The Jack anywhere near its potential. I think televi- dent of the network for a very brief time, I Harris Research Unit " -devoted to sion news is going to explode with the new think Bob is a fine gentleman, but I would neuromuscular disease research. At the technologies. One of the things that I feel is not him in the quadrant equate upper of dedication (I to r): entertainer Jerry Lewis, that from the creative and programing part NBC presidents I have known. Mr. Harris and former NBC -TV President we have not measured up to the technologi- was "Don Durgin president of the NBC Sylvester L. (Pat) Weaver Jr. cal improvements that have been made. I television network and, I felt, an outstand- think we've got a long way to go for that. ing broadcaster. And there are more technological improve- "Bob Kintner was president of NBC when I was chairman of ments right down the way. I don't see the disappearance of televi- the affiliates, and I think Bob was the finest newsman that ever sion. I see it growing, and I think we'll see its impact increasing." occupied that position. Did a great deal to build NBC News and I thought to think was a strong president. I had a number of differences with Now 67, Jack Harris has given some retiring -but it to what he would do. a Bob but I have great admiration for him. mostly, appears, wonder on earth He's golfer (and also, according to friends, a good story-teller and first "Julian Goodman, who has just retired, again had a strong base rate at gin rummy and poker). He says his gglf is not that good -a in news, is an outstanding gentleman and was a competent presi- dent of NBC. 19 handicap, he says -but he plays on Saturdays with friends and on Sundays with his wife, the former Mary Curtis, whom he mar- "Herbert Schlosser I felt was a fine gentleman, but I never felt ried in 1937 in Nashville. He says he never takes a vacation that is that Herb was properly cast as president of the network. not around a golf course. But he also says he's enjoying his work "Bob Howard was president of the NBC television network for as much as he ever did, and that "the worst thing I can think of isk- such a short time -and I regretted that, because I think Bob was waking up in the morning and saying, what am I going to do all an outstanding administrator and individual, and as far as the sta- day? I'd be bored as hell to play golf all day. So I don't know. But tions were concerned, related to us very, very well. I'm sure I couldn't do anything that's as interesting as this is." "I'm hoping that Fred Silverman, whom I've only recently He has a contract, but it has no termination date, and the Hob - met, will prove to be the magician that he has been at other bys have given him the option of staying on. He says he's figuring places. a It's much too early to judge him as head of network, but a year at a time. "If you ask me to guess now," he said a couple of like every other NBC affiliate I'm rooting for him and hoping for weeks ago, "I'd say I'd probably retire in three years." But that, him. he added, was "my guess now"

"I've only talked about NBC because 1 only knew them in- Mrs. Hobby, who is 74 and definitely unretired, is unequivocal. timately. 1 have had a very short association with CBS. The presi- "I hope he never retires," she said. "As far as I'm concerned, dent when we acquired Nashville was Bob Wood. I would have to Jack Harris is irreplaceable." m

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11

I,

The NAB Convention

for this week's NAB convention in Dallas, at munications Subcommittee members Thomas Luken (D- Ohio); Preregistration4,400 last week, was running about 100 ahead of last year's, James T. Broyhill (R -N.C.) and Marc Marks (R -Pa.) and Senate and NAB staffers said they anticipate another 1,500 broadcasters Communications Subcommittee member Larry Pressler (R- to register on site. Like the business itself, the industry's biggest S.D.). annual gathering just keeps getting bigger. Another late addition to an unusually long list of convention Almost to the moment they were boarding planes from Wash- participants from Washington is Barry Bosworth, director of the ington to Dallas, the NAB planners were penciling in changes in Council on Wage and Price Stability, who will address a TV ses- the convention program. They added the House majority leader, sion Monday morning. Texan James C. Wright, who is now scheduled to appear with A last minute scratch is Roy Clark, country music performer President Carter at the opening gathering Sunday. They added who was scheduled to appear at the opening gathering in the James Collins another Texan and ranking Republican on the music show "Country Music U.S.A." Communications Subcommittee, who is set to appear at a radio The complete management and engineering agendas follow. A panel Monday morning that will also include fellow House Com- listing of hospitality suites begins on page 58.

Registration. The registration desk will be located in the lobby of the Mezzanine. Moderator: William Haig, WTMJ(AM)- WKTI(FM) Milwaukee. Dallas convention center. The desk will be open 9 a.m.-5 p.m. on Satur- Panelists: Patrick Norman, KFRCIAM) San Francisco; Vincent Benedict, day, March 24; 8 a.m. -5 p.m. Sunday and Monday; 9 a.m.-5 p.m. on Tues- wcas(AM) New York; Bernard Mann, WGLo -FM Greensboro, N.C. day, and 9 a.m. -noon on Wednesday. The co- optimists: Riling you how to make it big in co -op even if your staff Equipment exhibit. Displays of broadcast equipment and services will is small. Rooms E 409 -410. Moderator: Ron Bryant, Swanson Broadcast- ing, Tulsa, Okla. Panelists: Mike Bignell, WHMI -AM -FM Howell, Mich.; Ran- open 9 -10 a.m. Sunday, March 25, in the exhibit halls of the Dallas con- vention center. Hours Sunday through Tuesday are 10 a.m.-6 p.m., and dall O. Bongarten, wGV(AM)- wGFM(FM) Schenectady, N.Y.; Rick Charles, Wednesday, 10 a.m.-5 p.m. KAGE -AM -FM Winona, Minn. "Next time we build one of these " -A minicourse for managers on dos Workshops, assemblies and luncheons. Nearly all radio, television and don't's in radio station construction and remodeling. Rooms E and engineering meetings will be held in the Dallas convention center 406 -407. Moderator: Peter Burk, WKBW(AM) Buffalo, N.Y. Panelists: Joe with the exception of the Monday and Tuesday engineering luncheons, Meier, KAAM(AM)- KAFM(FM) Dallas; Ben Friedland, Lightning Electric, to be held at the Hyatt Regency, in the Ballroom. Millburn, N.J.; Eric Small, Sharepoint Systems, Rockaway Park, N.Y.; Bob Pickering, January Sound, Dallas; Justin Henshell, Justin Henshell Architects, New York. Sunday, March 25 'That automation unit has more personality than my morning DJ"- The winning blend of programing, promotion and sales, bringing life and dol- Opening general session and annual meeting. 2:15 p.m. Ballrooms lars into automated radio. Rooms E 402 -403. Moderator: Henry Lackey, A,B,C,D. Doors open with music by the North Texas State Lab Band. WSON(AM) Henderson, Ky. Panelists: Steve Marshall, KNX-FM Los Angeles; Welcome (3 p.m.): Donald A. Thurston, Berkshire Broadcasting, North Kim Jones, wTGR(FM) Winston- Salem, N.C.; Bryan Townsend, wHar(rM) Adams, Mass., and chairman, NAB board of directors. Presentation of Talladega, Ala. colors: U.S. Navy Color Guard. Invocation: Paul Stevens, president, The 96th Congress and radio -A view from the inside. Room E 401. Southern Baptist Radio and Television Commission. Welcome to Dallas: Moderator: Roy Elson, NAB. Panelists: Representatives James Broyhill Mayor Robert Folsom. Presentation of NAB Distinguished Service Award (R -N.C.) Marc L. Marks (Pa.), James Collins (R -Tex.) and Thomas A. to Jack Harris, KPRC -AM -TV Houston, by NAB President Vincent T. Luken (D -Ohio) and Senator Larry Pressler (S.D.). Wasilewski. Address by President Jimmy Carter, accompanied by House majority leader James C. Wright (D- Tex.). Special appearance by "Coun- Six concurrent workshops. Noon -1:15 p.m. try Music USA!" New rate cards that control inventory and maximize revenue. Rooms E 409 -410. Moderator: Steven Marx, WFTO(AM) -WAAF(FM) Worcester, Mass. Panelists: Jonathan Bullen, KVNU(AM) Logan, ; Mike Know, KOYT -Fr( Monday, March 26 Phoenix; Bill Goetze, KAFM(FM) Dallas.

Radio research: You can't tell the players without a scorecard. Room E RADIO MANAGEMENT SESSIONS 401. Moderator: to be announced. Panelists: Harry Bolger, Burke Broad- Opening session. 9:30 -10 a.m. Ballrooms B,C,D. Call to order: Walter cast Research, New York; Avery Gibson, Audits & Surveys, New York; E. May, WPKE(AM) Pikeville, Ky., chairman, NAB radio board. "Salute to Rupert Ridgeway, Arbitron, New York; Jim Seiler, Media Statistics, Silver Radio Music USA" multimedia presentation, Spring, Md.; Jack McCoy, RAM Research, San Diego. "It can't be five o'clock already " -A 75- minute course for radio managers Five concurrent workshops. 10:30 -11:45 a.m. (Note: a joint radio -TV in how to save time, organize people and make more money. Mezzanine. workshop on wage and price guidelines begins 11:15 in Room S 303; Moderator: Arnold Lerner, wLLH(AM)- wssH(FM) Lowell, Mass. Panelists: Lou see Monday TV sessions for details.) Heckler, WBT -AM -FM Charlotte, N.C.; Michael Hauptman, ABC Radio, New The new -breed retail sales developers: No more back room for retail. York.

Broadcasting Mar 26 1979 50 Blair now represents the Combined Communications television family.

The way a family likes to be represented... Each one as an

=IA-TV KBTV KTAR-TV WLKY-TV ATLANTA DENVER PHOENIX LOUISVILLE ABC in the nation's ABC in the nation's NBC in the nation's ABC in the nation's 16th ADI market 21st ADI market 33rd ADI market 43rd ADI market Blair Television now is working for six of the television stations of the Combined Communications Corporation family. To us, each station is an individual, with its own unique set of sales strengths and opportunities for growth. That's the way we work with all Blair- represented stations. The people at Blair Television are proud to have been selected to work with these great Combined Communications Corporation stations. And they have a right to be proud. Because their consis- tently outstanding individual perfor- mances for all of our represented stations are what brought Combined Communications and Blair together. From now on, if you want information on any of the six Combined Communica- tions stations, talk to the newest member of the family -your Blair salesperson. ww You'll be introduced one station at a time. KARK-TV WPTA LITTLE ROCK FORT WAYNE Blair Television A division of John Blair & Company NBC in the nation's ABC in the nation's Reliable people, reliable data 58th ADI market 98th ADI market NIN Now meet the members of the Blair sales family who sell for the family of Blair stations:

Chairman, Blair Television Division: Harry Smart President, Blair Television Division: Wally Schwartz Senior VP/Sales Operations: Pat Devlin Senior VP/National Sales: Jim Kelly Senior VP/Sales Administration: Art Stringer Senior VP/Sales Support & Strategy: Bill Morris NEW YORK CHICAGO LO$ ANGELES

ABC CBS NBC Leon Serruys Bob Billingsley Red Team Red Team Briggs Palmer VP/Manager VP/Manager Don Gorman Bill Breda VP/Sales, Red ABC ACI TEAM VP/Manager VP /Manager & Blue Teams Charlie Hitchins Ralph Abell Brauer Gloria Ken Castelli Red Team VP/Manager VP/Manager Buck Dick Mario Hewitt Bill Murphy Dennis Boyle Dennis Brown Les Einhorn John Hubbell VP/Manager Jim Harmeyer Byron Elton Don Garvey Ken Kolb Bob CarneyNP Maria LaPalermo Jim Miller Bert Goodstadt Jane Matlow Norm Grudman Chris Pearse Bob Manown Michael Spitalnik Green Team Eileen Hopkins Ed Youngmark Tina Sterr Blue Team Dave Herman Tim McAuliff CBS NBC Team Dan Harrison Manager Sue McDonnell Jim McGillen John Thackaberry VP/Manager Ron Castelli Blue Team VP/Manager Manager Michael Brochstein Bud Curran Steve Losee David Cummings Mark Arminio Mike Krupa Charlie Hansen VP/Manager Owen McKeaney Pete Fulton Jay Rosenthal Mike Morris Dave Bell Mike Norten Al Keir Peter Schmid John Tina Dick Driscoll NBC Steve Merren Linda Snelham Pat Gennell Jim O'Neill Faith Tilson Jerry Kelly Manager Green Team Phil Kirk Gayle Arendt Bloom Jim Green Team Dick Glltner VP /Manager Pier Mapes Bob Jacobs Murray Berkowitz VP /Manager Dee Peters Bob Bishop Julie Andreopulos Mark RobbinsNP Chuck Gelini Jeff Block Gust Theodore Dave Hoxeng Felix Chamey Davy Rosenzweig Armand Grez John Sherwin John Harvey Steve Lemberg Dick Morris MARKET DEVELOPMENT REGIONAL OFFICES DIVISION

Atlanta Cleveland Jacksonville St. Louis Dick Coveny H. W. Maier Dan Maimed John Farris Bill McKinstry VP/Dir. of Agency VP /Atlanta/Charlotte / Manager Manager VP /Manager Development Jacksonville John Slosar Steve Brooks Jayne Costanzo Gordon Sulcer Jim Lewis Dallas Gary Shackelford Gary Moggio VP/Dir. of Client VP /Sales Mgr. Steve Beard Minneapolis Miké Murphy Development Judy Alderson VP/Manager Bob Saracen Greg Strauser Phil Kent Scott Blackett Sid Brow Manager San Francisco Marketing Jack Geiger Mike Howe Wayne Freedman John Ryan Services Dir. Yolanda Smyth Jim McGuire Diane Mignone VP /Manager Boston Glenna Plychak Philadelphia Mike Coughlan Floyd Gelini John Sitler Jack Satterfield Richard Jones VP/Manager Detroit VP/ Manager Judy Murphy Jane Dowden Gabe Dype Bill Berry Mike Shaw Denny Godwin VP /Cleveland/Detroit Karen Harrison Seattle Charlotte Ted Pearse Jeff Hufford Blair Steve Castellaw VP /Sales Manager Manager Manager Pat Paxton Television A division of John B /air Company Gayle Rabon Bob Silva Reliable people, reliable data "My subcarrier bills more than my station"-There's a wide, wonderful Five concurrent workshops. 4:30 -5:30 p.m. and profitable world developing in unusual uses for FM subcarriers; Cable copyright royalties. Room S 413. Moderator: David Polinger, here's how. Rooms E 402 -403. Moderator: Jim Goodmon, WRAL(FM) wPix(rv) New York. Panelists: Commissioner Frances Garcia, Copyright Raleigh, N.C. Panelists: William von Meister, Digital Broadcasting Corp., Royalty Tribunal; Jon Baumgarten, Office of Copyright; Bruce A. Leh- MacLean, Va.; Paul Hedberg. Hedberg Broadcasting Group & Market man. House Judiciary subcommittee with copyright jurisdiction. Quoters Inc., Blue Earth. Minn.; Ray McMartin, McMartin Industries, Promoting your station using ENG. Room E 302. Moderator: Terry Omaha; Jim Warren, The Digicast Project, Woodside, Calif.; Mo Gardner, Simpson, WDTrt(rv) Dayton, Ohio. Panelists: Clarence Martin, KVrv(rv) Radio Data Systems, Skokie, Ill. Springfield, Mo.; Ed Whatley, WKRG -TV Mobile, Ala.; Cheri Rusbuldt, KxAS- What's the FCC's "violation hot button" for radio in 1979? Rooms E Tv Fort Worth, Tex. 406 -407. Moderator: Erwin Krasnow, NAB. Panelists: Edward Hummers How to get good sales people, train them and keep them. Room S 308. Jr., Fletcher, Heald, Kenehan & Hildreth, Washington; Peter O'Connell, Moderator: Mike Shapiro, Belo Broadcasting, Dallas. Panelists: Ron Pierson, Ball & Dowd, Washington; Stanley Cohen, Cohn & Marks, Bergamo, Belo Broadcasting; William Brower Jr., Sterling Education Net- Washington. work, Washington; Browning Holcomb, Petry Television, New York. The new ASCAPIBMI per- program license option -Here's the good news The role of the general manager in union negotiations. Room S 303. for radio stations with specialized formats in the new ASCAP and BMI Moderator: Ron Irion, NAB. Panelists: William Flynn, wJKw -TV Cleveland; contracts. Moderator: Abiah Church, Storer Broadcasting. Miami. Raymond Watson, KERO -TV Bakersfield, Calif.; Robert Jones, Capital Panelists: Bernard Korman, American Society of Composers, Authors Cities Communications, Albany, N.Y. and Publishers, New York; Alan Smith, Broadcast Music Inc., New York; Edward Chapin, BMI. Successful personnel recruiting and selection within EEO guidelines. Room E 301. Moderator: FCC Commissioner Joseph R. Fogarty. Panelists: Neal Goldberg, FCC; Phillip Robuck, WSB -AM -TV Atlanta; Wade No radio management sessions are scheduled Hargrove, Tharrington, Smith & Hargrove, Raleigh, N.C. Monday afternoon to allow delegates to visit the equipment exhibits RADIO ENGINEERING SESSIONS

Workshop. 8:30 -10 a.m. Room S 414. Audio processing: tes4 measure- TELEVISION MANAGEMENT SESSIONS ment and monitoring. A review of the set -up, adjustment and measure- Opening session. 9:30 -11 a.m. Theater. Call to order: Robert King. ment of audio processing equipment. It is expected that the FCC notice Capital Cities Communications, Philadelphia, and vice chairman, NAB of inquiry on audio in AM, FM and TV will have been issued. The TV board. "Information -Age Odyssey: Television 1979.' Moderator: Paul workshop will also include thoughts on rule changes on the audio proof. Bortz, National Telecommunications and Information Administration. Moderator: Emil Torick, CBS Technology Center, Stamford, Conn. Panelists: Portia Isaacson, Electronic Data Systems, Dallas; Arch Panelists: Dennis Williams, Broadcast Facilities Branch. FCC; T.J. Madsen, Bonneville International, ; Mark Foster, Microband Rosback, Harris Corp., Quincy, Ill.; Robert Orban,.Orban Associates, San National Systems, New York. Report of the All Industry Television Music Francisco. License Committee: Leslie Arries Jr., wive -Tv Buffalo, N.Y. Technical paper presentation. 10 -10:30 a.m. Room S 414. Five concurrent workshops. 11:15 a.m.-12:15 p.m. Microprocessor -based cartridge with open -reel quality. Kerry Meyer, Inter- national Tapetronics Corp., Bloomington, Ill. This paper will describe an Creative selling in the 100 -plus TV markets. Room E 302. Moderator: advanced cartridge machine based on today's technology. A Bob Lefko, Television Bureau of Advertising. Panelists: Larry Keenan. microprocessor controls electronic logic functions and cue -tone gener- KOAAry Pueblo, Colo.; Terrence S. Ford, KFDM -TV Beaumont, Tex.; Frank ation and detection. Program electronics are advanced, low- noise, bipo- Forsythe, WPTZ(TV) Plattsburgh, N.Y. lar and BIFET OP amps. A noticeable difference in sound is the result of How to use research to improve your news. Room S 308. Moderator: Paul improvements in head -room, transient response, square -wave perfor- M. Davis, wcIA -ry Champaign, Ill., and president, Radio Television News mance and IM distortion. Directors Association. Panelists: Jerry Klein, University of Minnesota, Minneapolis; Mitch Farris, KRON -Tv San Francisco; Don Perris, Scripps - Workshop. 10:30 a.m.-noon. Room S 414. Engineering principles of Howard Broadcasting, Cleveland. communications satellite systems. A short course in the engineering parameters of a satellite system. Transponder power, bandwidth and fre- Living with wage and price guidelines: What are the standards today quency, receiving dish size. sidelobe specifications, receiver noise and what will they be tomorrow? Room S 303. Moderator: Ron Irion, figure and interference considerations will be discussed. Moderator: NAB. Panelists: Al Ross, Council on Wage and Price Stability; Thomas William Wisniewski, Mutual Broadcasting, Arlington. Va. Panelists: Neal Arthur, Kirkland & Ellis, Washington, Barry Bosworth, director of Council McNaughten, Broadcast Bureau, FCC; Harold W. Rice, Video and Audio Wage Price on and Stability. Services, RCA, Piscataway, N.J.; Ray Stuart, Satellite Communications Localism: options for tomorrow. Room 3 301. Moderator: Charles Division, Scientific -Atlanta, Atlanta; Dan Yost, Compucon, Dallas. Gingold, KATUrtv) Portland, Ore. Panelists: Edward D. Cervenak, WEWS(TV) Cleveland; William Hillier, Westinghouse Broadcasting, San Francisco; Robert M. Bennett, wcve -ry Boston; Phil Arnone, KGMB -TV Honolulu. TELEVISION ENGINEERING SESSIONS The retransmission concept: Is it the answer? Room S 413. Moderator: 8:30 -10:30 a.m. Rooms S 411 -412. - Jim Popham, NAB. Panelists: Paul Bortz, National Telecommunications Workshop. Production and post and Information Administration; Margot Polivy, Renouf & Polivy, Wash- production operating experience with one -inch video tape and digital Presented ington; Preston Padden, Metromedia, Washington. video recorders. by the Society of Motion Picture and Televi- sion Engineers. Chairman: M. Carlos Kennedy, Ampex Corp., Redwood Luncheon. 12:30 -2:15 p.m. Arena. Presiding: Thomas E. Bolger, For- City, Calif. Moderator: Frederick M. Remley Jr.. University of Michigan, ward Communications, Madison, Wis., and chairman, NAB TV board. Ann Arbor. Panelists: Richard Green, ABC, Hollywood; Raymond Speaker: Jack Valenti, Motion Picture Association of America. Schneider, CBS -TV, New' York; J. Dierman, Ampex; Edward Herlihy, Golden West Broadcasters, Los Angeles; Arch Luther, RCA, Camden, General session. 2:30 -4:30 p.m. Theater. A conversation with Lionel N.J.; Marcel Euclair, Canadian Broadcasting Corp., Montreal; William Van Deerlin, chairman of the House Communications Subcommittee. In Hogan, Ruxton Ltd., Burbank, Calif.; Hans Groll, Bosch -Fernseh, the box: Television stations should not pay spectrum fees. Moderator: Darmstadt, Germany. Thomas B. Cookerly, wJLA -TV Washington. Proponent: John Summers, NAB. Opponent: Harry M. (Chip) Shooshan, House Communications Workshop. 10:30 a.m.-noon. Rooms S 411 -412. Teletext and other Subcommittee. More effective communications through TV commercials. television ancillary signals. A review of the work being done in the U.S. State of the business: Marvin L. Shapiro. Westinghouse Broadcasting. and internationally on systems for encoding additional signals in the New York. State of selling: Roger Rice, Television Bureau of Advertising. visual and aural transmissions of television stations. Moderator: Robert A security analyst looks at the television business in 1979 -80. Ellen Ber- O'Connor, CBS -TV, New York. Panelists: Earl Eilers, Zenith Radio, Glen- land Sachar, Mitchell Hutchins, New York. view, Ill.; William Loveless, KSL -TV Salt Lake City; Joseph Roizen, Telegen,

Broadcasting Mar 26 1979 55 Palo Alto, Calif.; Al Curti, Texas Instruments, Dallas. Broadcast Facilities Division; Neal K. McNaughten, Broadcast Bureau; John M. Taff, Policy and Rules Division; Richard J. Shiben, Renewal and luncheon. 12:30 Joint engineering -2:15 p.m. Hyatt Regency Transfer Division; Arthur L. Ginsburg, Complaints and Compliance Divi- Ballroom. Presiding: Edward Herlihy, West Golden Broadcasters, Los sion; Lionel J. Monogas, FCC Industry EEO Unit. Angeles. Speaker: John Cannon, president, National Academy of Televi- sion Arts and Sciences. Luncheon. 12:30 -2:15 p.m. Arena. Call to order: Carl Venters Jr., Durham Life Broadcasting, Raleigh, N.C., and vice chairman, NAB radio RADIO ENGINEERING SESSIONS board. NAB Radio Department 1979 radio mini -song campaign. In- troduction: Wayne Cornils, NAB. 1979 Radio Hall of Fame presentation. Technical paper presentation. 2:30 -3 p.m. Room S 414. Adapting Inductees: Paul Harvey, news commentator, and Orson Welles, actor - AM transmitters for stereo transmission. Cliff Leitch and David director. Guest speaker: Richard Lesher, president, U.S. Chamber of Hershberger, Harris Corp., Quincy, Ill. Several parameters of transmitter Commerce. performance have been found to be more critical for AM stereo transmission than for monophonic transmission. These parameters are Five concurrent workshops. 2:30 -3:45 p.m. incidental and extraneous phase modulation, bandwidth of RF in- Last newspaper files bankruptcy -Learn why the media -mix concept is terstage and output networks, and amplitude and phase response of AF not an acceptable one for you or your client. Rooms E 409 -410. Introduc- amplifier stages. This paper will describe the various techniques for op- tion: Miles David, Radio Advertising Bureau. Speaker: Jim Williams, timizing these parameters in older transmitters for both mono and Welsh Co., Tulsa. stereo. Promoting "the world's greatest radio station" in the small market. Rooms E 402 -403. Moderator: Bill Sims, Wycom Corp.. Laramie, Wyo. Workshop. 3 -4 p.m. Room S 414. AM -FM receivers: the manufacturer's wKOn(AM) Miss.; Tim Rand, KORS(AM) viewpoint. A discussion of what the public demands in a radio and the Panelists: Chuck Cooper, Starkville, Paragould, Ark.; Dean Spencer, wBIw(AM) Bedford, Ind. engineering and marketing decisions made by manufacturers as a result of these demands. Also included will be thoughts on what AM Promoting "the world's greatest radio station " in medium and large mar- stereo will do to future AM radios. Moderator: Norm Parker, Motorola, kets. Rooms E 406 -407. Moderator: Terry Simpson, president, Broadcast Schaumberg, Ill. Panelists: Oliver Richards, Sprague Electric, Worcester, Promotion Association, Panelists: Barbara Crouse, wowo(AM) Fort Wayne, Mass; Jon Grossjon, consultant, Woodstock, Conn.; Bart Locanthi, Ind.; Carolyn Metheny, KAAY(AM) -KEZO(FM) Little Rock, Ark.; Chuck Hartley, Pioneer North America, Pasadena, Calif. wcco -AM -FM Minneapolis. You bet! Room E 401. Modera- Workshop. 4 -5 p.m. Room S 414. AM stereo broadcasting. The state of National farm dollars in small markets? tor: Tannen, Farmedia Corp., Philadelphia. Panelists: Andy Ander- AM stereo as an FCC proceeding and a progress report from the broad- Erny Mo. casters, the consumer electronics industry and others. Moderator: son, KMA(AM) Shenandoah, Iowa; Joe Gross, KHMO(AM) Hannibal, Christopher Payne. NAB. Panelists: John Taff, Policy and Rules Division, The birth of a radio jingle -Part I. How to buy the right jingle and how to FCC; Harold Kassens, A.D. Ring & Associates, Washington; Jim Loupas, use it effectively. Theater. Moderator: Otis Conner, Otis Conner Produc- James Loupas & Associates, Chesterton, Ind.; John Heath, AT &T tions, Dallas. Panelists: Harvey Mednick, RKO General, Los Angeles; Jim Longlines, Bedminster, N.J. Kefford, Drake -Chenault Enterprises, Canoga Park. Calif.; Bob Hughes, WASH(FM) Washington. The birth of a radio jingle -Part II continues from TELEVISION ENGINEERING SESSIONS 4 to 5:15 p.m. as Otis Conner, assisted by a 40 -piece orchestra and a complement of singers will create a radio jingle. Workshop. 2:30 -4 p.m. Rooms S 411 -412. Television blanking progress report: measurement and control. Broadcast engineers, equipment Five concurrent workshops. 4 -5:15 p.m. manufacturers and FCC personnel discuss the current status of equip- How to double your gross and quadruple your profits in any size mar- ment, operations and industry as well as FCC efforts toward resolving ket- how to do it through marketing by objective. Rooms E 409 -410. In- blanking difficulties. Moderator: Thomas B. Keller Jr., woBH -Tv Boston. troduction by Robert Alter, Radio Advertising Bureau. Speaker: Jason Panelists: Wallace E. Johnson, Broadcast Bureau, FCC; Samuel B. Stelk, Jennings, Jennings McGlothlin & Co., San Francisco. FCC regional director, Kansas City, Mo.; K. Blair Benson, Video Corp. of If business is so good, how come there's nothing in the checking account? America, New York; Frank Davidoff, CBS -TV; Charles Magee, A course on collections that will put dollars in your pocket. Rooms E York; Robert D. Public Westinghouse Broadcasting, New McCormick, 402 -403. Moderator: Ron Trion, NAB. Panelists: Harley P Park, Mid Ameri- Service, John Seraf in, ABC, New York. Broadcasting Washington; ca Media, Kankakee, Ill.; Peter Szabo, Szabo Associates, Atlanta; Gwen Technical paper presentation. 4 -4:30 p.m. Rooms 411 -412. The CBS Webb, KHEN(FM) Henrietta, Okla. blanking -width corrector: Eugene H. Friedman, CBS -TV, New York, and Whatever happened to old what's -his -name? How to find, hire and keep John P. Rossi, CBS Technology Center, Stamford, Conn. In response to in- the best people for your radio station. Room E 401. Moderator: Stan dustry concern over wide television blanking signals, this paper will dis- McKenzie, Seguin Broadcasting. Seguin, Tex. Panelists: John Lund, cuss the development of an automatic blanking error detector that rec- KHMw(AM) Denver; William Brower Jr., Sterling Education Network, Wash- ognizes out -of- tolerance blanking signals and a manual horizontal ington; Mike Edwards, KORN(AM) Mitchell. S.D. blanking -width corrector that uses sophisticated digital techniques to An executive session for radio managers who also wear a program direc- restore correct horizontal blanking widths at a reasonable cost. tor's hat. Rooms E 406 -407. Moderator: Fred Hildebrand, Kvoc(AM) Panelists: WRAJ -AM -FM Anna, Ill; Tad Fogel, Technical paper presentation: 4:30 -5 p.m. Rooms S 411 -412. The Casper, Wyo. Jane Michel, TR -47 auto -cam camera. N.L. Hoboson, Broadcast Systems Division, WINH(AM)- WGMB(FM) Georgetown, S.C.; George Allen, KIGA -FM Algon, Iowa. RCA, Camden, N.J. This paper describes a high -performance studio/ Community involvement can increase your numbers. Room E 301.4 -5:15. field color camera designed to setup automatically and optimize its ad- Moderator: Darryl Dillingham, NAB. Panelists: Patrick Norman, KFRC(AM) justments for picture performance. Microprocessors, digital memories San Francisco; Donald Bybee, KMBZ(AM)- KMBR(FM) Kansas City, Mo.; Sonya and digital controls are used to accomplish this fully automatic camera. Suarez, WINS(AM) New York.

TELEVISION MANAGEMENT SESSIONS Tuesday, March 27 Special double workshop on UHF. 9 -11:30 a.m. Room S 308. What RADIO MANAGEMENT SESSIONS does comparability mean? Moderator: Thomas E. Bolger, WMTV(TV) Madison, Wis., and chairman, NAB TV board. Panelists: Rene V. An- General session. 9:30 -noon. Ballrooms B,C,D. State of the sales: Miles selmo, Spanish International Communications, New York; Ward Cham- David, Radio Advertising Bureau. "Saying It With Humor ": Radio writer - berlain, WETA -Tv Washington; Don B. Curran, Field Communications, San producers Dick Orkin and Bert Burdis. FCC panel. Introduction: Edward Francisco; William L. Putnam, Springfield (Mass.) Television. How to at- O. Fritts, Fritts Broadcasting Group, Indianola, Miss. Moderator: FCC tain comparability through engineering. Moderator: Howard Head, A.D. Commissioner Tyrone Brown. Participants: Wallace E. Johnson, Broad -' Ring & Associates, Washington. Panelists: Eugéne R. Hill, Taft Broad- cast Bureau; Martin I. Levy, Broadcast Bureau; Dennis L. Williams, casting, Cincinnati; Carl Michellotti, Zenith Radio, Glenview, III.; Philip A.

Broadcasting Mar 26 1979 56 BMI GREASE DELIVERS MORE NUMBERS SATURDAY WITH A CLEAN SWEEP.. NIGHT FEVER

10 OF 1978'S CLOSE ENCOUNTERS OF THE THIRD TOP 10 BOX OFFICE KIND

NATIONAL MOVIES LAMPOON'S ANIMAL Feature motion pictures are a major pro- HOUSE graming element attracting vast audiences and delivering the numbers during sweep periods. BMI music plays a vital role in this process, for much of the success of top box office movies has JAWS 2 been due to composers and songwriters affili- ated with us. It is they who are among the most expert and successful in creating original music that hits the top of the charts or which performs HEAVEN the mysterious, almost magical, function of en- CAN WAIT hancing and adding emotional color to our most popular films. They have already done so in 35 of the 50 Top Grossing Movies of All Time. Last year BMI music starred in 23 of the THE Top 25 Box Office Movies, among them all of the GOODBYE GIRL top ten, an unparalleled sweep. They and other motion pictures like them, relying heavily on BMI licensed music, will be au- dience drawing programing on both networks STAR WARS and local television for years to come.

HOOPER BMI

What the world expects from the world's largest music licensing organization. FOUL PLAY Rubin, Corporation for Public Broadcasting, Washington: Daniel R. Two concurrent workshops. 10:30 -11:30 a.m. to com- Wells, Public Broadcasting Service, Washington. How attain The use of investigative teams in TV news. Room E 302. Moderator: Fred Moderator: Hartford Gunn Jr., Public parability through regulation. Young, WTAE -TV Pittsburgh. Panelists: Bill Aber, waz -Tv Boston; Ron M. House Com- Broadcasting Service. Panelists: Harry (Chip) Shooshan, Loewen, KAKE-TV Wichita, Kan.; Dennis Codlin, Westinghouse Broadcast- munications Subcommittee; Jonathan Blake, Covington & Burling. ing, New York. Washington; Donald Zeifang, NAB; Leland Johnson, National Telecom- How television ratings? Room E 301. Moderator: Steve Raffel, munications and Information Administration. Second -class status, first- good are Harrington, Righter & Parsons, New York. Panelists: Pete Megroz, Ar- class results: Building and operating a U in an unfriendly, intermixed bitron, New York; Dave Traylor, Nielsen, New York. world. Moderator: Jack F. Matranga, KTXL(TV) Sacramento, Calif. Panelists: Paul Hughes, wvIT(TV) West Hartford, Conn.; Elmer Jaspan, General session. 11:30 -1:15 a.m. Theater. In the Box: The Federal wDRB -Tv Louisville, Ky.; James Matthews, (rv) Traverse City, Mich.; Trade Commission should regulate children's advertising. Moderator: Jack J. Moffitt, WUAB(TV) Cleveland; Ron Irian, NAB. Open question -and- Leonard A. Swanson, wilc -Tv Pittsburgh. Proponent: Tracy Westen, FTC answer session with all participants. They will be joined by Nina Cornell, Bureau of Consumer Protection. Opponent: Brenda Fox, NAB. And what FCC, and Peter Tannenwald, Arent, Fox, Kintner, Plotkin & Kahn, Wash- do parents think? Roy Danish, Television Information Office. Networks, ington. FCC Commissioners Robert E. Lee and James Quello will partici- superstations and you. Moderator: Robert King, Capital Cities Com- pate throughout the session. munications, Philadelphia. Panelists: Richard E. Wiley, Kirkland & Ellis, Washington; Edward Bleier, Warner Bros. TV, New York; Robert E., Three concurrent workshops. 9:30 -10:30 a.m. Mulholland, NBC -TV, New York; Russell Karp, Teleprompter, New York. Managing the management woman. Room E 301. Introduction: Wilma M. Kriner, American Women in Television. Discussion leader: Radio and No television management sessions are Alleen Hernandez, Hernandez & Associates, San Francisco. scheduled for Tuesday afternoon to allow Update: FCC rules and policies. Room E 302. Moderator: Erwin Krasnow, delegates to visit the equipment exhibits NAB. Panelists: Werner Hartenberger, Dow, Lohnes & Albertson, Wash- ington; Michael Senkowski, McKenna, Wilkinson & Kittner, Washington; Joint radio -TV evening session. 8 -10 p.m. Ballroom A. Games broad- Nancy Carey. FCC. casters play: How to conduct promotions that comply with FCC rules and Is there room at the top? A second look. Room S 303. Moderator: Darryl policies. Moderator: Erwin Krasnow, NAB. Panelists: Arthur Ginsburg, Dillingham, NAB. Panelists: Eleanor Brown, Westinghouse Broadcasting, FCC Broadcast Bureau; Howard Braun, Fly, Shuebruk, Blume, Boros & New York; B. Celia Shaw, wciv(rv) Charleston, S.C.; Roberta Romberg, Gaguine, Washington; Larry Perry, Layton & Perry, Knoxville, Tenn.; John NBC, New York. Quayle, Kirkland & Ellis, Washington.

Chapman Associates Hilton 1804 Ready reference: the suites Collins Radio Group Adolphus 2600 Computer Managment Systems Hilton 1567 Acrodyne Industries Hyatt Regency 418 Continental Electronics Manufacturing Ramada Inn CC 619 Adda Loews Anatole 553 R.C. Crisler Co. Hyatt Regency 1818 Air Time Hilton 2051 CSI Electronics Adolphus 1516 American Broadcasting Companies CSP Inc. Adolphus 1408 Radio Network Hyatt Regency 2621 Data Communications Hilton 1868 Television Network Loews Antole 1134 Digital Video Systems Marriott 341 American Data Hilton 1448 Drake -Chenault Fairmont 1401 Amperex Baker 1315-18 Dyna Metrics Adolphus 1714 Ampex Dytek Industries Marriott 103 Audio Video Systems Loews Anatole 634 Eastman Radio Hilton 2068 International Division Loews Anatole 823 Electro Controls Sheraton 707 Magnetic Tape Division Loews Anatole 1084 EMI Technology Marriott 345 Arbitron Hilton Mustang, Silver William A. Exline Inc. Hilton 1048 and Gold rooms Filmways Audio Services Group Loews Anatole 584 Toby Arnold & Associates Fairmont 1800 Firstmark Financial Hyatt Regency 818 Arvin Echo Science Loews Anatole 853 The FM 100 Plan Fairmont 1021 Associated Press Fairmont 1901 For -A- Company Sheraton 2107 Audio Sellers/The Money Machine Hyatt Regency 847 Milton Q. Ford & Associates Hyatt Regency 717 Avery- Knodel Television Loews Anatole 723 Fuji Photo Film U.S.A. Marriott 616 Blackburn & Co. Fairmont 1221 Glentronix Marriott John Blair & Co. Fairmont 1801 Greater Media Services Hilton 1404 Bloomington Broadcast Hilton 926 Harrington, Righter & Parsons Loews Anatole 684 Bonneville Broadcast Consultants Fairmont 1501 Dan Hayslett & Associates Hyatt Regency 918 Robert Bosch Corp. Fairmont 1101 Hitachi Denshi America Sheraton 1807 Bridal Fairs Sheraton 607 Hogan -Feldman Hilton Broadcast Computer Systems Sheraton 1907 Holt Corporation West Hilton 1668 BROADCASTING Magazine Fairmont 501 H -R /Stone Hilton 1104 Broadcast Programing International Hilton 1504 HR Television Loews Anatole 810 Gert Bunchez & Associates Hilton 1867 Ikegami Electronics Ramada Inn CC 1121 E Burkhart Abrams & Assoicates Sheraton 2407 Image Transform Adolphus 1208 Buckley Radio Sales Hyatt Regency 1218 Innovative TV Employment Marriott 612 California Microwave Adolphus 1812 Jam Creative Productions Fairmont 721 Calvert Electronics Sheraton 1707 JVC America Marriott 340 Capitol Magnetics Products Hilton 2036 KalaMusic Hyatt Regency 817 Cavox Stereo Productions Hilton 1748 Kaman Sciences Marriott 120 CBS Inc. Radio Network Hyatt Regency 2766 Musieworks, Indianapolis -based music program syndicator, was incor- Television Network Loews Anatole 934 rectly identified as Microworks in BROADCASTING's March 19 listing of CCA Electronics Hilton 2014 NAB exhibitors (page 118). Company's exhibit is in booth 2512 of Dallas Century 21 Productions Fairmont 1421 convention center.

Broadcasting Mar 26 1979 58 RADIO ENGINEERING SESSIONS review the problems associated with this subject, including laboratory experiments and work carried on to date. Moderator: William E. Gar- Workshop. 9 -10:30 a.m. Rooms S 411 -412. Audio tape: performance, rison, Multimedia Broadcasting, Greenville, S.C. Panelists: Bronwyn measurements and standards. The state of the art in audio tape and Jones, CBS Technology Center, Stamford, Conn.; Benjamin B. Bauer, magnetics has advanced rapidly in the last few years. This new tech- Audio- Metric Laboratories, Stamford, Conn.; Emil Torick, CBS Tech- nology greatly affects broadcasting operations and maintenance. This nology Center; Wallace Johnson, FCC Broadcast Bureau; Benjamin discussion reviews the present technology and offers recommendations Bauer, Audio -Metric Labs Inc., Stamford, Conn. for practical use at stations. Moderator: Richard P. Schumeyer, Capital Cities Communications, Philadelphia. Panelists: Alstair Heaslett, Ampex Technical paper presentation. 10:30 -11 a.m. Room S 414. Design Corp., Redwood City, Calif.; Karl D. Lahm, KPOL -FM Los Angeles; Al H. considerations and operational experience with the slow -motion con- Mods, Magnetic Audio -Video Division, 3M Co., St. Paul; John G. troller for one -inch video tape recorders. Ray Rivizza, Ampex Corp., Red- McKnight, Magnetic Reference Lab, Mountain View, Calif. wood City, Calif, and Ron Schlameuss, ABC, New York. For several years, ABC has used the hand -held color camera with the portable three - Workshop. 10:30 a.m. -noon. Rooms S 411 -412. Nine khz: To be or not quarter -inch cassette recorder for electronic news, sports production to be. This session will be devoted to an in -depth discussion of the and minidocumentaries with great success. Based upon the camera's ramifications associated with reducing AM channel spacing from the exceptional performance and stability, ABC decided to increase further present 10 khz to nine. Included will a discussion of other proposals be the usefulness and mobility of the camera by developing a camera -con- ' to AM the the spectrum. Modera- relating allocations and efficient use of trol unit that enables the camera to operate with triax cable or a two -way tor: Charles E. Wright, WBYS(AM) Canton, Ill. Panelists: J.R. Livesay, microwave -UHF radio link. This paper outlines the concepts used in the Daytime Broadcasters Association; Harold Kassens, Clear Channel design and packaging of the multiplexed control system and sugges- Broadcasting Service; Jay Wright, Association of Broadcast Engineering tions on how other broadcasters can extend the use of their own hand- Standards; Roger Jeffers, Community Broadcasters Association. held electronic cameras using these techniques.

Workshop. 11 a.m.-noon. Room S 414. Are there radiation hazards in TELEVISION ENGINEERING SESSIONS broadcasting? The general public has become alarmed over the idea that non -ionizing radiation (especially from microwave transmitters) is a Workshop. 9 -10:30 a.m. Room S 414. Loudness in television program- health hazard. However, scientists and medical experts can find no evi- ing. Loudness of television program material has been an area of dis- dence of hazard to public health. The present concern will be discussed cussion and investigation for a number of years. This workshop will from a government, industrial and public -relations viewpoint. Moderator:

Dallas detail. BROADCASTING magazine editorial and sales head- Loews Anatole 1023 quarters during the NAB convention are in suite 501 of the Peters, Griffin, Woodward Fairmont 621 Fairmont hotel. In attendance are John Andre, David Berlyn, Peters Productions Rufus Crater, David Crook, Ed James, Kwentin Keenan, Win Levi, Petry Television Loews Anatole 1010 Bill Merritt, Randy Moskop, Dan Rudy, Larry Taishoff, Sol Taishoff, Philips Broadcast Equipment Hyatt Regency Duncan A -B Don West, Dave Whitcombe and Len Zeidenberg. Pro /Radio Dupont Plaza Ward L. Quaal Co. Fairmont 1600 Radio Arts Hilton 1004 Radioriginals Network TBA Katz Agency Loews Anatole 1110 Radio Programing Management Fairmont 521 Kershaw -West Productions Fairmont 1201 Ram Research Hilton 1604 Kline Iron & Steel Loews Anatole 323 Cecil L. Richards Inc. Hilton 1648 Dean Landsman Radio Service Hyatt Regency 1117 Richter -Kailil & Co. Hyatt Regency 518 Landy Associates Hilton Inn 913 A. D. Ring Fairmont 901 Larson/Walker Marriott 610 RKO Radio Fairmont 1821 Lenco Loews Anatole 1123 RKO Radio Sales Hilton Inn 1019 Lightning Electric Hyatt Regency 317 RTVR Loews Anatole 710 Major Market Radio Hyatt Regency 618 Scientific Atlanta Hyatt Regency 2118 Marconi Electronics Hyatt Regency 1017 SESAC Hilton 1704 Reggie Martin & Associates Hilton 1048 Richard A. Shaheen Inc. Hilton 1848 Jack Masla & Co. Sheraton 2915 Sonderling Broadcasting Hyatt Regency 1245 McCurdy Radio Industries Hyatt Regency 2017 Stainless Inc. Adolphus 1264 McGavren -Guild Hyatt Regency Lookout Starlight Communications Hilton Inn 205 room 3126 -27 Station Business Systems Sheraton 2909 McMartin Industries Hyatt Regency 1118 Steel Andrus & Associates Hyatt Regency 617 Medallion TV Enteprises Hilton 1148 Susquehanna Productions Sheraton 2507 Microwave Associates Registry Penthouse Telcom Associates Loews Anatole Midwest Telecommunications Adolphus 1108, 1244 Telerep Loews Anatole 753 George Moore & Associates Fairmont Television Information Office Loews Anatole 510 Mutual Radio Networks Television Technology Ramada Inn CC 719 Mutual Broadcasting System Hyatt Regency 2728 Thomson -CSF Labs Hyatt Regency 1249 Mutual Black Network Hyatt Regency 2628 TM Productions Fairmont 2500 National Black Network Hyatt Regency 2622 William B. Tanner Co. Fairmont 1121 National Broadcasting Co. Edwin Tornberg & Co. Registry 354 Radio Network Hyatt Regency 2666 Top Market Television Loews Anatole 334 Television Network Loews Anatole 1034 Torbet Radio Fairmont 421 Rupert Neve Inc. Ramada Inn CC 819 Toshiba International Loews Anatole 453 A.Ç. Nielsen Adolphus 1246 TVAC Marriott 132 Nightingale- Conant Hilton 1667 Vital Industries Loews Anatole 984 and O'Connor Engineering Labs Loews Anatole 772 Hilton Inn 629 Orban Associates Adolphus 1008 Wang Voice Communication Sheraton 2313 Panasonic Hilton Inn 221 The Webster Group Hilton 948 Pay TV Corp Hyatt Regency 850 Wilkinson Electronics Marriott 311 Perrott Engineering Labs Fairmont 400 Adam Young Inc. Loews Anatole 353

Broadcasting Mar 26 1979 59 Jules Cohen, Jules Cohen & Associates, Washington. Panelists: James ides: planning, contracting and purchasing. Advice from an acoustical W. Frazer, Department of Diagnosis & Roentgenology, University of expert, an architect and experienced broadcasters on constructing a Texas hospital, San Antonio, Tex.; John Osepchuck, Raytheon, Corp. new studio facility from the ground up. Moderator: Peter Burk, WKBWIAM) Waltham, Mass.; Z. R. Glaser, NIOSH, Rockville, Md.; Richard Tell, En- Buffalo, N.Y. Panelists: Eric Small, Sharepoint Systems, Rockaway Park, vironmental Protection Agency, Las Vegas; John Taff, Policy and Rules N.J.; Thomas L. Mann, EZ Communications, Fairfax, Va.; Gordon Sibeck, Division, FCC. Gordon Sibeck & Associates Architects, Dallas; Paul Stewart, WOR( ?M) New York; Tom Rose, Joiner, Pelton, Rose Inc., Dallas. Joint engineering luncheon. 12:30 -1:15 p.m. Hyatt Regency Ballroom. Presiding: Gerald C. Vandersloot, WOOD -AM -FM Grand Rapids, Technical paper presentation. 10:30 -11 a.m. Room S 414. A fresh Mich. Invocation: Rabbi Gerald J. Kline, Temple Emanu -El, Dallas. Pre- look at directional antenna phasers. Edward Edison, Hammett & Edison sentation of 1979 NAB Engineering Achievement Award to Robert W. Inc., San Francisco. There has been considerable interest in improving Flanders, McGraw -Hill Broadcasting, Indianapolis, by George W. Bartlett, the audio performance of AM transmitters and antenna systems partly NAB. Speaker: Lloyd Dobyns, NBC News. due to the advent of AM stereo. Bandwidth is the "in" word. On occasion it is possible to improve bandwidth on existing antenna systems by a No radio or television engineering sessions are number of techniques such as retuning, modifying the sideband loads scheduled for Tuesday afternoon to allow and the transmitter or by adding bandwidth circuits. This paper will dis- delegates to visit the equipment exhibits. cuss this subject as it relates to the phasing unit of the directional an- tenna system.

Wednesday, March 28 TELEVISION ENGINEERING SESSIONS

Workshop. 9 -10:30 a.m. Rooms S 411 -412. Broadcast tall towers: an aeronautical hazard? The increase in the height and number of tall RADIO -TELEVISION MANAGEMENT SESSION towers has caused some objections to their continued construction. The has Joint management assembly. 9 -11 a.m. Ballrooms A, B, C, D. Address Federal Aviation Administration started proceedings looking into the by Secretary of Energy James Schlesinger. Sports and broadcasting: matter, which could affect future construction. Moderator: Lou Wetzel, Where are we headed? Moderator: Roone Arledge, president, ABC News Flash Technology Corp. of America, Nashua, N.H. Panelists: Ogden and Sports. Panelists: Peter Rozelle, commissioner of football; Bowie Prestholdt, A.D. Ring & Associates, Washington; B. Keith Potts, FAA's Kuhn, commissioner of baseball; Larry O'Brien, commissioner of basket- Wallace C. Goodrich, Air and Space Department, AOPA, Bethesda, Md. ball. the Grover Cobb Award to David C. Adams, NBC, Presentation of Technical paper presentation. 10:30 -11 a.m. Rooms S 411 -412. D. Dudley, Forward Communications, Wausau, Wis. by Richard Words Engineering preparations for the summer 1980 Olympics. John Frishette, Washington. Speakers: Ernest F Hollings, chairman of the Senate from NBC, Burbank, Calif. The grand remote: A description of the myriad Charles Ferris, chairman of the Communications Subcommittee, and technical and operational considerations the network faces prior to air- FCC. ing the Moscow games. RADIO ENGINEERING SESSIONS Closing joint luncheon. 12:30 -2 p.m. Arena. Entertainment by Bill Workshop. 9 -10:30 a.m. Room S 414. Building new radio studio facil- Cosby.

Come to the free RADIO SALES SEMINAR at the NAB Convention. Noted sales training expert Zig Zig - lar shares valuable secrets of suc- cess at Century 21's client clinic, 9 a.m. Monday, March 26 in room N215 of the Dallas Convention Center. Zig Ziglar is a regular speaker at Positive Mental At- titude and Success Unlimited rallies nationwide. YOU'RE INVITED ...to make money with Zig Ziglar's LIFT FOR THE DAY. At last, a 60- second show that's EASY to sell, and fits well in your daily format.

Get full details today on the positive impact Zig Ziglar can have on your prestige and profits. Call Century 21 Programming toll -free at (800) 527 -3262. Or see us at the NAB in Booth 371A or in Suite 1421 of the Fairmont Hotel.

Broadcasting Mar 26 1979 60 19 MILLION PEOPLE HAVE A STATION THAT EXPLORES ALL THE ISSUES WITHI ITS REACH. AND FREQUENTLY.. 19 million people of the tri -state area living in towns of less than 9 thousand and cities of more than 9 million, have a diversity of issues, problems, and opin- ions. Yet they are all tied together. Polit- ically. Economically. And culturally,: At WOR -TV we provide an oppor- tunity to look at each other's problems and to each other for solutions. We provide the opportunity with programs like Meet The Mayors, Newark And Reality, and New York Report. Meet The Mayors brings us face to face with the realities of our tri -state area. Leaders from the largest cities to the small- est towns and villages dis- cuss the difficult challenges before us. Education. Jobs. Housing. The environment. Newark And Reality is a close -up look at a city in transition. It's the only weekly show devoted to New Jersey's largest city. Shedding old images, building new character. This series has featured topics such as The Garden State Ballet, Newark Crime Victim Service, Business Ownership Con- ference for Women. New York Report. Provocative and revealing. Penetrating interviews with top decision makers including the mayor, congressional leaders, union leaders, and the like. It's a perceptive look behind today's headlines. At WOR -TV we believe in reaching people relevantly. And frequently. WOR -TV WE DO MORE THAN REACH PEOPLE.WE TOUCH PEOPLE.

TELEVISION oping- KTVU(Tv) Oakland, Calif., and Media Otherwise meeting WGN -TV Chicago. In addition, the FCC has Related convention activities approved applications for the satellite -dis- tributed carriage of six more stations - Metromedia and WOK -TV, WCBS(TV), and WPIX(TV), all New Saturday, March 24 York, KTTV, and WSBK -TV and WCVB -TV, BEA workshops. 8:45 a.m., convention center NAB hit the FCC both Boston. Rooms 214, 218, 220. General session, 10 a.m., NAB also said superstations pose a Room N215. Luncheon, 12:30 p.m., Ballroom A. panic button serious threat to program producers. In- Workshop, 3 p.m., Rooms N 214, 218, 220. deed, it says superstations have "mag- AWRT Educational Foundation board meeting. over superstations nified, by geometric proportions, the de- 9 a.m.-5 p.m. Sheraton. gree to which program suppliers have lost Do something, and do it fast, control over their product once it is sold to Society of Broadcast Engineers meeting. 1 p.m., both urge commission in petitions a convention center, Room N 222. station and then carried by cable." A syn- dicator no longer can offer "a real Concern within the broadcasting industry Sunday, March 25 guarantee of exclusive presentation rights over superstations boiled over last week to current or potential buyers," NAB said. BEA 9 a.m. workshops. Convention center into two petitions urging the FCC to do Both NAB and Metromedia said the' Rooms 214, 218, 220. session. 11 a.m., General something about them. The National As- superstation issue is entangled with other Room N 215. sociation of Broadcasters urged the com- matters pending before the commission. Association for Broadcast Engineering Stan- mission to undertake an expedited NAB petitioned the commission to con- at dards technical committee meeting, 10:30 - rulemaking aimed curbing "the harmful solidate the superstation petition with a noon, Hilton hotel, Blue Bonnet Room. Joint impact of superstation development on number of those issues. meeting of board of directors and membership, broadcast program service to the public." And Metromedia in expressing concern asked 3 -4:30 p.m., Blue Bonnet Room. And Metromedia Inc. the commis- about a narrowing of options, noted that sion to halt temporarily all superstation ac- Association of Maximum Service Telecasters the National Telecommunication and In- tivity. formation Administration, in its petition membership meeting. 12:30 p.m. Convention Neither petition offered solutions to the Center, mezzanine. for a rulemaking to adopt a retransmission problem described. But M etromedia - consent arrangement that would bring National Association of Spanish Broadcasters whose Krrv(TV) Los Angeles is being new cable systems "into the competitive formative meeting. 4 p.m. Registry hotel, Suite transformed against the company's will syndicated market," stressed the impor- 452. into a superstation -says that unless the tance of the commission acting before commission suspends all authority for the there is "a plethora of new operations with Monday, March 28 satellite marketing of television signals, grandfather expectations." And, Emergency Broadcast System meeting. 2 p.m. the policy options of those in government Metromedia said, the superstalion debate Convention center, Room N 236. will be severely limited. "is certain to be involved" in the rewrite NAB, noting that the commission said a Society of Broadcast Engineers meeting. 4 p.m. of the Communications Act now under year ago it would "step in" if it found that Convention center, Room N 215. way in Congress. superstations were being created and that It also said the commission's Artec deci- Harvard Seminar Alumni reception. 5:30 p.m. creation is harmful to the their public, sion provides further for a Fairmont hotel, Fountain Room. justification "can no longer continue to 'wait and see.' temporary suspension of the superstation It must cease dancing its circular jig activity. Metromedia noted that, in deny- Tuesday, March 27 around the superstation issue and face the ing a petition of the Motion Picture Asso- problem squarely." AMST engineer's breakfast. 7:15 a.m. Conven- ciation of America requesting a supersta- tion center, mezzanine. The petition notes that superstations - tion rulemaking, the commission last year those whose signals are transmitted by Broadcast Pioneers breakfast. 8 a.m. Regency said superstations posed no threat because satellite to cable television systems around hotel, Ballroom. of the commission's rules limiting the the here today." country - "are It contends number a Institute of Electrical and Electronic Engineers of signals cable system can im- that the public already has been harmed - port. But the Artec decision in November Broadcast Group administrative committee in the loss of locally oriented broadcast (BROADCASTING, Nov. 6, 1978) is regarded meeting. 2:30 p.m. Convention center, Room S service and in the damage it says supersta- as easing the path for cable systems seek- 412. tions are to doing the commission's efforts ing a waiver of the distant -signal rule. to promote UHF development. Wednesday, March 28 A key argument made by both NAB and The original and self -proclaimed Metromedia involves the marketplace Society of Broadcast Engineers meeting. 4 p.m. superstation is wrcc(TV) Atlanta. But, reaction to the superstation Convention center, Room N 222. NAB notes, other superstations are devel- phenomenon -particularly when the sta- tion being carried is an unwilling partner of the signal distributor. NAB re- counted WON -TV's loss of the rights to Na- Meet "The Achievers" tional Collegiate Athletic Association basketball tournament games because of And find out why they are its status as a superstation -a status it did the fastest growing Radio not seek, and does not want. -only Rep. Metromedia said that when it became Sam Brownstein / General Manager Tom Hayes / Eastern Division Manager known that ASN Inc. had been given tern - Dave Ring! Central Division Manager Bob Allen / Pacific Division Manager porary authority by the commission to transmit KTTV's signals, calls and letters Jim Cathey / Manager Dallas Eugene Gray / Manager Kansas City were received from sports interests from which the station had purchased local Los Angeles area broadcast rights. They argued that nationwide marketing of games exceeded the scope of the rights A Division of PRO TIME SALES, Inc. that were purchased. Then calls and letters Hospitality Suite, DuPont Plaza were received from lawyers and agents of 899 Stemmons Freeway, Dallas program distributors from which the sta- tion purchased its product. They now want

Broadcasting Mar 26 1979 62 1,500

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JANUARY 1,1979: Subscription television projections never looked better.

Source: The Pay TV Newsletter Paul Kagan Associates, Inc. Carmel, California --t

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Not long ago, over -the -air subscription MARCH 26,1979: television was little more than a gleam in the eyes of smart investors. Now it's the talk of the broadcasting industry. Oak announces Paul Kagan's Pay TV Newsletter, projects over three million subscribers by 1985. a licensing plan that In January, 1979, there were only about 145,000 viewers. 105,000 of these subscribed to Oak's should push subscription pioneering National Subscription Television service in the Greater Los Angeles area - one of the television projections world's toughest entertainment markets. Oak's service became profitable in only 16 right off the page. months from start-up. And now it's growing at the rate of over 10,000 subscribers per month. Oak, with its unique licensing arrangement, is in a position to accelerate and spread this success story in markets all over America. Even worldwide. 986 1987 1988 1989

The arrangement calls for Oak to install, service, Inc., P.O. Box 28759, Rancho Bernardo, CA 92128. and maintain the necessary STV equipment; Ask him to send you complete information on Oak's prepare technical and business manuals; train proprietary subscription television licensing plan. STV operators and service people; and provide additional technical know -how. For new stations, Oak is prepared to construct Inc. a total turnkey broadcast facility, including the ODE KCommunications Oak STV system. Answers to your questions about growth The leader in potentials, programming, system security, billing, subscription television data processing, and marketing are yours for the asking. You may be the person or group in your area that Oak helps to establish in the burgeoning world of subscription television. Write on your letterhead to: Senior Vice Learn about STV licensing at Oak Communications' booth No. 2223, NAB Show, President of Development, Oak Communications Dallas, March 25 -28. to renegotiate the terms of their contracts with KTTV, Metromedia said. What's ahead. Special meetings on captioning for the deaf, the cable television economic that, And all of Metromedia added, inquiry and radio deregulation are on the FCC's agenda over the next two months. despite its attempt to resist plans. ASN's Items of particular interest to broadcasters and cable operators include: captioning for "How," Metromedia asked, "does the the deaf, April 5; House Communications Subcommittee oversight hearing, April 11; sym- commission expect a station like KTTV to posium on recommended changes in adjudicatory procedures. April 17; cable television continue to serve its community license of economic inquiry, April 25; seventh annual telecommunications policy research con- when nationwide marketing of its signals, ference, at Skytop Lodge, Pa., week of April 29; radio deregulation, May 8; and first -class which it is powerless to control, threatens radio operator licensing, May 22. to inhibit its ability to acquire program pro- duct?" Both petitions urge the commission to in the Senate criticism of the Federal Trade figures, a staff spokesman said last week. move fast. a NAB asked for the start of Commission's then -proposed inquiry into Rather, the staff relied on over -all market rulemaking fast as "as possible, preferably television advertising aimed at children, data to estimate the fee's intake, which the in conjunction with other issues of cable indicated he is interested in the FCC's ac- staff figured would be about $80 million a regulation now action. With ripe" for ex- tivities in that field. year. pedited action, NAB said, the rulemaking Chairman Ferris, asked about the status The spokesman said the FCC had could commence by June 1. added (NAB of the commission's inquiry, noted that it turned down an earlier request for the that the "persists in if commission dealt with programing as well as advertis- broadcast data, which all TV stations sup- that procrastinating" or does not agree ing, and its approach was "different" from ply annually on form 324, on the basis that remedial action is necessary, it should that of other agencies. "We are concerned the information is confidential. On learn- deny the to petition "outright" permit with the positive value of children's pro- ing that similar data had been supplied to NAB to appeal the earliest possible "at graming, and is it being fulfilled," he said. the House Communications Subcommit- date. Metromedia asks for action its ") on "The committee has been concerned tee staff when it was preparing its cable within 60 days. is petition If final action where the First Amendment is involved television report in 1975, however, the not possible that fast, it Metromedia said, about how far regulatory agencies should Senate staff renewed the request. The wants to be so advised, in writing. go," Senator Weicker said. "I hope you'll commission granted it last week. show a proper sensitivity ..." The Con- The subcommittee spokesman said stitution "doesn't go out the window" it is unknown whether the review of the simply because children are involved, he figures will result in alterations of the fees Congress uncovers said. He said his concern applies to the in S. 611. But the staff will be doing calcu- FCC as well as to the FTC" lations to "see where the inequities are ... FCC attitudes Senator Weicker expressed the view that to see how the formula works and where it the way to improve television is by doesn't work." In hearings on budget proposal, "not the Hollings hears Ferris say regulation but by diversity and competi- The spokesman added that station spectrum fees should cover tion." He made the comment in discussing information will be protected against with FCC costs and spectrum value; commission officials the agency's public release. Weicker warns against intrusion program to achieve comparability between UHF and VHF. Nina Cornell, chief of the in children's ad area commission's Office of Plans and Policy, said the commission expects to know in Freedom for some, Senator Ernest F. Hollings (D -S.C.) last two years what will be needed to make week indicated some sensitivity to broad- competitive with VHF hairshirt for others casters' criticisms of the spectrum fee pro- UHF There was no deep probing of the pro- posal in his bill to overhaul the Com- FCC's Washburn and Quello posals in the administration's request of munications Act (S. 611) (BROADCASTING, feel that FOI requests $71,816,000 for the commission. The total March 19). But he found a sympathetic can unduly overwork staff, represents an increase of $1,370,000 over ally on the issue in the person of FCC create gun- shyness Chairman Charles D. Ferris. the appropriation for fiscal 1978. The new funds will permit only the filling of five Senator Hollings, while presiding at a FCC members are expressing cancer:. new positions, all them in the commis- Senate appropriations subcommittee hear- of about Freedom of Information Act re- sion's program for promoting equal em- ing on the commission's proposed budget quests that burden the staff and, in the ployment opportunities in broadcasting. for fiscal year 1979, noted some broad- view of some members, resemble fishing casters have said that they were the expeditions that might inhibit commis- "pioneers" without whose work the sioners and staff when they subsequently spectrum would have remained fallow, and put their thoughts on paper. that, as a result, they should not be re- TV finances go The complaints were voiced by Com- quired to pay for use of the airwaves. to Hollings missioners Abbott Washburn and James "I knew a lot of people waiting in line H. Quello during the commission dis- with similar pioneer spirit to use the for fee study cussion of an FOI request by the Council spectrum," said Chairman Ferris. on Children, Media and Merchandising, He said those who make private or com- FCC will provide 1977 reports and later in a joint dissenting statement. mercial use of the spectrum should pay for from stations as his subcommittee The council had sought all corre- it, though not necessarily through a tries to come up with formula spondence of the former director of the uniform fee. He would gear fees to com- commission's Children's Task Force, a mission costs, as well as to the fair market The Senate Communications Subcommit- Karen Hartenberger. After a staffer had value of the use of spectrum. tee will be given the 1977 financial state- spent two weeks servicing the request, the And Senator Hollings, in defending his ments of all television stations filed at the commission made available 250 pieces of fee proposal, observed that broadcasting FCC, for a review of the proposed sched- outside correspondence and 127 of 155 in- was the first industry to seek government ule of "public resource" fees in S. 611, house memorandums. regulation. "The spectrum was worthless Senator Ernest Hollings's (D -S.C.) newly The council then appealed to the com- until regulation eliminated the chaos" of introduced revision of the Communica- mission for the remaining 28, and the interfering broadcast signals, he said. tions Act. commission, on a 4 -to -2 vote, agreed to In other matters: The schedule, contained in the body of make available another 21. Senator Lowell P. Weicker Jr. (R- the bill (BROADCASTING, March 19), was Commissioners Washburn and Quello, Conn.)', who last year was a leading figure drawn without benefit of specific station in their dissenting statement, said they felt

Broadcasting Mar 28 1979 66 BARNEY MILLER HAS SUCCESS WRITTEN ALLOVER R.

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74/75 73/76 76/77 77/78 78/79 For five seasons Berney Miller has been consistently growing. Its share of audience is approaching the 40 mark and its popularity has yet to peak. It's been growing in marketable demographic categories. But none more than among young adults 18 to 49. This special appeal makes Barney Miller very appealing as counter -programming against the news. And it makes Barney Miller very appealing as a lead -in to the news. It also happens to be an ideal transition from high kids composition to young adults. Barney Miller can fill a number of programming needs and a number of time periods with good high numbers. We call it flexible. You'll call it the finest cops your money can buy.

Columbia PiCturesTelevisiOn the request was overbroad and failed to cize television." Referring in particular to meet a test of particularity contained in the "one -man shop called the National the FOI Act to avoid unduly burdening Sticking up Federation for Decency," he said, "that agencies. They also said they were con- type of television criticism has become a cerned that meeting "overreaching re- for his side new cottage industry. All it takes is a quests" will "injure agency actions by in- television set, a mimeograph machine and hibiting the decision- making process . CBS's Jankowski tells IRTS an opinion." Harassing government agencies with audience that television is On ratings: "Circulation is a good broad requests and `raiding' files as was doing a good job, providing word for newspapers .... Ratings is a bad done in this instance will diminish creative diversity and that there will word for television. expression of FCC personnel." always be critics of programs "This double standard is applied in still The matter was of sufficient concern to another way.... The failure rate [for TV the other commissioners that they agreed Gene F. Jankowski, president of the CBS/ series] is high, but have you ever con- to request the General Counsel's Office Broadcast Group, got his licks in last week, sidered or read about the failure rate in and the executive director to prepare a criticizing those who have been criticizing other creative art forms ?" Among the ex- background memorandum outlining the television. amples he gave was a 99.996% failure rate commission's experience with FOI re- From his address before the Interna- in U.S. book publishing last year, claiming quests and possible remedies for any prob- tional Radio and Television Society in New that only 40 of 33,841 book titles lems that are identified. York, there was little, if any, fresh evi- published reached the 100,000 sales mark General Counsel Robert Bruce noted dence likely to change a skeptic's mind. of a hit. that the Justice Department is surveying But with words polite yet barbed, it clearly On diversity: "There is another per- agencies with a view to offering amend- was Gene Jankowski for the defense. ception problem from the current buzz ments to the FOI Act. Commissioners On the "golden age ": "I realize that word, 'diversity.' To many that is merely Washbtirn and Quello felt it was the sense it may be argued that television may not jargon for restructuring the broadcast in- of the meeting that the commission have been great in the fifties, but when dustry in accordance with some vision or "should align itself" with efforts to effect compared with today, it was indeed a other of social reform.... legislative changes. golden age. That's cute and catchy but it's Mr. Jankowski however, did admit that The commission had more than one also dead wrong." all isn't perfect. He encouraged his col- FOI matter before it. Besides the request He encouraged critics to take a look leagues to do "more experimenting, not from the Council on Children, Media and again at the old Playhouse 90's and the See stunting, experimenting, with our pro- Merchandising, it partially granted re- it Nows, which he said were "great for graming." He refprred to a suggestion quests by the Ad Hoc Telecommunica- their day" but now would be "attacked for made by his boss, CBS Inc. Chairman tions Users Committee and the New everything from poor production values to William S. Paley, for each network to set Jersey Coalition for Fair Broadcasting for plain amateurism." aside about two hours of prime time a inspection of intra- agency memorandums. On criticism: "We are, of course, liv- week appealing to "educated, sophisti- Neither precipitated any controversy. ing in a country where it is popular to criti- cated" viewers as opposed to just mass au- dience (BROADCASTING, Feb. 12).

NAB gets beside FCC AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK in Howell, Mich., case The National Association of Broadcasters During the NAB stop by has asked permission to intervene on the side of FCC in an appeal the National Black Media Coalition has taken from a commission action denying it reconsidera- Suite 1221 tion of a waiver of the ascertainment rule. The waiver -of the requirement that sta- Fairmont Hotel tions document and report their ascertain- ment efforts -was granted to WHMI -AM -FM Howell, Mich. (BROADCASTING, April 10, (748 -5454) 1978). Howell, which is in the Detroit market, James W. Blackburn Roy A. Rowan does not fall within the exemption the commission has granted, on a test basis, Jack V. Harvey Colin M. Selph for stations in communities of less than Joseph M. Sitrick Hub Jackson 10,000 population and outside standard James W. Blackburn, Jr. Wendell W. "Bud" Doss metropolitan statistical areas. However, Alan C. Tindal Robert A. Marshall the commission decided that the com- munity's small size (5,202 population) Richard F. Blackburn Howard J. Stasen and distance from Detroit (49 miles) war- ranted an exemption for WHMI- AM -FM. The commission subsequently denied COMPANY,INC. NBMC a reconsideration on the ground of BLACKBURN& a lack of standing; it had not participated in RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS the case earlier and did not show how it would be injured. NAB, in its motion filed WASHINGTON, D.C. CHICAGO 10001 ATLANTA 30311 BEVERLY HILLS 60212 with the U.S. Court of Appeals in Wash- 20006 Blvd. 333 N. Michigan Ave 400 Colony Sauare 9465 Wilshire it wanted in 1725 K Street. N.W. (312) 346.6460 (213) 2744151 ington, said to intervene the (404) 692-4655 1202) 331 -9270 case to show that the commission order furthers the public interest in that it will 3/26/79 "increase the ability of small market broadcast stations to serve the public."

Broadcasting Mar 26 1979 68 Sold by Bennett Broadcasting Co. to Crystal Communication Corp. for Changing ¡Lz Hands $235,000. Seller, owned by Walter F. Ben- nett and Alfred Dienert, has no other The beginning and the end of station transfers: broadcast interests. Buyer is principally from proposal by principals to approval by FCC owned by Gerald Davis, who sold wxeE(AM) Welch, W. Va., in May 1978. He has no other broadcast interests. WPKO is on 1380 khz with 1 kw day. WIBO is on with 1 kw and antenna 500 feet Proposed is on 1300 khz with 1 kw (CP granted for 100.9 mhz 2.5 kw). Broker: Blackburn & Co. above average terrain. Broker: Richard A. Shaheen Inc. KoGINAM) San Diego: Sold by Retlaw WHPN(AM)- WHVS(FM) Hyde Park, N.Y.: Broadcasting Co. to Southwestern Broad- Sold by Castle Communications Corp. to WQxQ(FM) Daytona Beach, Fla.: Report casters Inc. for $7 million. Seller is owned Scott Robb for $540,000. Seller is owned of sale by Walter -Weeks Broadcasting by heirs of Walt Disney and managed by by James F. O'Grady Jr. and 15 others; it (BROADCASTING, March 19) WaS pre- Joseph C. Drilling, president. It also owns sold WALL -AM -FM Middletown, N.Y., last mature. No agreement has been reached. K.IEO(TV) Fresno, Calif., and has December (BROADCASTING, Jan. 8). Mr. purchased, subject to FCC approval, Robb is New York attorney with no other Approved KMST(TV) Salinas, Calif. (BROADCASTING, broadcast interests. WHPN is 500 w March 12). Buyer is group owner, prin- WHYS on 97.7 daytimer on 950 khz. is WCLI -AM -FM Corning, N.Y.: Sold by cipally owned by Arthur J. Shadek and his mhz with 3 kw and antenna 300 feet above WCLI Inc. to King Communications Inc. wife, Katherine; Edward Shadek is brother Associ- average terrain. Broker: Chapman for $580,000. Seller is owned by Gordon of Arthur, minority owner and president. ates. M. Jenkins and George P. Droelle (27% It owns KRDS(AM) Tolleson, Ariz.; KLGT(FM) Breckenridge, Colo.: Sold by each) and seven others, none of whom has KPRI(FM) San Diego; KYMS(FM) Santa Breckenridge Broadcasting Co. to Sikes & other broadcast interests. Buyer is owned Ana, Calif.; KBRN(AM) Brighton, Colo., Associates Inc. for $300,000. Seller is principally by John T. King and his wife, and KCCW(AM) Terrell Hills- Kzzv(FM) San owned equally by Robert A. Theobald and Helen, of Wellesley, Mass., suppliers of Antonio, Tex. K000 is on 600 khz with 5 his Robin G., who have no other creative services for broadcasting. WCLI is kw. Broker: Richter -Kalil & Co. son, broadcast interests. Buyer is principally on 1450 khz with 1 kw day and 250 night. KIIQ -AM -FM Manitou Springs, Colo.: owned by Alfred C. Sikes, Springfield, WCLI -FM is on 106.1 mhz with 22 kw and Sold by Mountain States Broadcasting Mo., attorney with no other broadcast in- antenna 540 feet above average terrain. Corp. to Wiskes / Abaris Communications with 3 terests. KLGT is on 102.3 mhz kw Other approved station sales include: for $1,792,500 plus $25,000 for agreement and antenna 230 feet below average ter- WTQX(AM) Selma, Ala.; WVCF(AM) not to compete. Seller is owned by Dan rain. Broker: Dan Hayslett & Associates. Ococee, Fla.; WSKV(FM) Stanton, Ky.; Lacy and Charles L. Oliver, who are appli- WPKO(AM)- Waverly, Ohio: KWRL(AM) Sparks, Neb.; WIPS(AM) Ticon- cants for new FM in Durango, Colo. They WIBO(FM) have no other broadcast interests. Buyer is principally owned by John Higgins and Don J. Wiskes, who also own KIXY -AM -FM San Angelo, Tex., and KQIZ -AM -FM Amarillo, Tex. Mr. Higgins is president of Negotiations. Abaris Inc, Chicago real estate develop- Appraisals ment company. Mr. Wiskes is Chicago fi- nancial consultant and real estate devel- Radio oper. KM) is on 1490 khz with 500 w day and 250 w night. KIIQ -FM is on 102.7 mhz -T.V:. NAB with 50 kw and antenna 2,000 feet above average terrain. Broker: Dan Hayslett & . Newspapers Associates Inc. CATV Convention WPDQ(AM) Jacksonville, Fla.: Sold by Mel -Lin Inc. to Broadcast Enterprises Net- Financing work Inc. for $1,360,000. Seller is owned Headquarters by Larry Picus, who also owns wKUE(FM) Green Cove Springs, Fla. Buyer is owned by Ragan A. Henry and 23 others. It also Suite #1648 owns WTAN(AM)- WQKF(FM) Clearwater, (703) 821 -2 552 Dallas Hilton Fla.; WAOK(AM) Atlanta; WGIV(AM) Charlotte, N.C.; WCIN(AM) Cincinnati, and woKV(FM) Hamilton, Ohio. It has purchased, subject to FCC approval, WHEC -ry Rochester, N.Y., and WMJx(FM) Cecil L. Miami (BROADCASTING, Aug. 28, 1978). A Service )WPDQ is on 1460 khz with 5 kw. Broker: Confidential Milton Q. Ford Associates. to Owners and Richards, Qualified Buyers WBLG(AM) Lexington, Ky.: Sold by Vil- lage Communications Inc. to Wendell A. . Triplett for $780,000. Seller is owned by inc. James Heavner and Roland P. Mc- Clamroch. They also own WKQQ(FM) Lex- media brokers ington and WCHL(AM) Chapel Hill and WMFD -AM -FM Wilmington, both North Suite 408, 7700 Leesburg Pike Carolina. Mr. Triplett owns WTOO -AM -FM Falls Church, V. 22043 Bellefontaine, WPNM (FM) Ottawa and WYAN -FM Upper Sandusky, all Ohio. WBLG

69 deroga, N.Y.; WPGD(AM) Winston -Salem, N.C.; KCLT(AM) Lockhart, Tex.; WHAP(AM) Hopewell, Va., and WBRG(AM) Lynchburg, Va. (see "For the Record," page 125). Board moves to divide CPB along administrative, program -fund lines Fleming hopes proposed set -up will encourage better production, increase nongovernment money f. New faces. Half the radio stations in Sacramento, Calif. -eight out of 16 -were sold in The Corporation for Public Broadcasting 1978 and representatives of the new owners were invited to speak at the Sacramento Ad- board last Wednesday (March 21) directed vertising Club. They were (I -r) Ken Jonsson, principal of Jonsson Communications, which its management to proceed with dis- purchased KROY(AM)- KROI(FM) for $2.8 million; Phil Melrose of Brown Broadcasters, which cussions leading to a restructuring of the purchased KNDE(AM) (now KOAK) for $1.3 million to complement its KOAK -FM there; Bob corporation. Henley of WON of California, the subsidiary of the Tribune Co. which purchased KGNR(AM)- The newly structured CPB would com- KCTC(FM) for $5.6 million; Al Grosby of Affiliated Broadcasting, which bought KRAK(AM)- prise a "management unit" and a "pro- KEwr(FM) along with KMPS -AMFM Seattle from Hercules Broadcasting for $11.7 million, and gram fund." The former would oversee Tom Weidle of KLUC Inc., which bought KzAP(FM) for $1.4 million. the fiscal affairs of CPB, plan and support training programs, represent CPB before dent Robben W. Fleming, who authored and program staff, as well as an indepen- Congress and develop ways to attract pri- the proposal, predicted the plan would en- dent advisory board appointed by the vate funds into the system. The latter unit courage production of high quality pro- CPB's board of directors. would exclusively handle program fund- grams and increase the amount of money Although the corporation's board would ing. CPB allocates to support programs. establish broad program priorities, in- The idea of creating a separate program Mr. Fleming said that in addition to its dividual program funding decisions would fund was approved by the board at its regu- own budget, set by the CPB board, the be made by the program fund director and lar Maich meeting in Phoenix. CPB Presi- program fund would have its own director staff with advice of a 12- to 15- member ad- visory board. This board, which would meet with the program fund's director at least four times annually would represent the interests of the public, as well as public broadcasters, and would include both minorities and women appointed to three - Mike Joseph year terms. One possible way of increasing For 21 years, resources available for programing would be an adjustment of funds for community service grants (CSG's) from the present Radio's premier 58% to the 50% called for in the Public Telecommunications Financing Act of program consultant 1978. The 1979 and 1980 CPB budgets provide operational CSG support at a level of about 58% of the total CPB appropria- tion. Authorizing legislation, however, Creator/Innovator /Motivator /Achiever provides that less than 50% of the ap- propriation must go to CSG's when the Programmer of 32 NUMBER ONE total appropriation reaches $160 million or more, as will be the case in 1981. radio stations The 1980 budget would make possible an 8% increase in the present community Consultant to America's leading service grant level, even if the aggregate broadcast groups and stations level were to be reduced to 50%. Such an action would, by 1980, yield an additional Market Research /Custom Format Design /Staff Search $13,692,000 for the program fund. As Mr. Fleming noted, the adoption of a in the performance of America's 50% community service grant budget con- Success -reflected cept represents a major change over past NUMBER ONE program strategist. Know practices, and will require discussion with PBS, NPR and the stations. He said, how - eve, he thought it had three advantages: It moves immediately toward the con- Mike Joseph gressional and Carnegie Commission ob- 11 Punchbowl Drive jectives of allocating more funds for pro- Westport, CT 06880 graming and does so without specific legis- (203) 227-8326 lation or increases in over -all CPB ap- propriations for 1980 -82. It complies with the congressional

Broadcasting Mar 26 1979 70 260I 55 T GN

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Sorry, but we won't be in BOB & RAY, ROBERT Dallas for the NAB BOOTH ROSEFSKY, DR. ART ULENE, Convention, and we'll sure RALPH STORY, THE STORY miss seeing you. 800- 423 -2694 LADY, SUPERFUN, THE Fact is, we've got a plateful BEATLES SPECIAL, THE RKO looking after all the great O'Connor radio features SUPERSTAR SPECIALS AND DISCUMENTARY. such as , ART LINKLETTER, So, whether you're at the NAB or at home THE BEST OF GROUCHO, CHUCK BLORE'S slaving over a hot radio station remember that the MINI DRAMAS, EARL BUTZ, UFO O'Connor gang is here at our REPORT, MARTIN MILNER, EFREM TOLL-FREE location doing business ZIMBALIST, JR., ROGER CARAS, OCONN®R as usual. We'd love to hear from you. Box 8888,Universal City, CA 91608 mandate to pass through at least 50% of commercial educational and cultural pro- Network, and Ed Gomez, president of the the CPB appropriation to the stations, and grams and related instructional and infor- Southwest Spanish Broadcasters Associ- is achieved while still allowing increases in mation materials. In addition to radio and ation and operator of Spanish -language community service grants from one year television, the program encompasses radio stations in the Southwest. to the next. other telecommunications technologies, The first meeting will concentrate on es- It offers sufficient funding to allow such as cable. tablishing eligibility requirements for for a fair test. In its present form, the program has a membership in the new organization. When added to the money already bud- mandate to make 75% of its funds avail- geted for 1980 television and radio pro- able to bring public telecommunications graming, the proposed shift of CSG services to areas not now receiving them. money would produce for the program Another program priority is to increase Media Briefs fund a total 1980 funding level of nearly minority and women's ownership and $34 million. The 50% CSG policy would operation of public telecommunications KBSA deal queered. FCC has designated provide additional increases in future pro- facilities. for hearing license renewal of KBSA(TV) gram funds. The deadline for submitting comments Guasti, Calif. Issues include questions of Another source is the approximately $8 to NTIA is April 12. whether licensee of church -owned station, million in CPB funds that were reserved Broadcasting Service of America Inc., within 1980 í the CPB budget out of the broadcast false, misleading or deceptive original 90'% for budgeted direct radio and information in selling bonds, whether it These Hispanic convocation television support. funds are being diverted funds obtained for building and held for distribution sometime this year, operating station to other uses and and the be added to The first organizational meeting of the unused portion could whether there was unauthorized transfer the new program fund as well. National Association of Spanish Broad- casters will be held during the National of control. Hearing order kills chance for Association of Broadcasters convention in sale of station by Berean Baptist Church of Dallas on Sunday (March 25) in the Regis- Orange county, Calif., to Metropolitan How to hand out money try hotel. Broadcasting Co. that was designed to pay Invitations have been sent to more than off holders of $1.5 million in bonds. How- The National Telecommunications and In- 200 radio and TV station executives to at- ever, InterAmerican Broadcasting Co., says it as formation Administration has issued a tend the meeting, which will focus on pro- which qualifies minority en- notice of proposed rulemaking concern- moting the interests of the Spanish- speak- terprise, has expressed interest in purchas- ing eligibility requirements and grant pro- ing broadcast media before the FCC, the ing station for price that would be suffi- cedures for its Public Telecommunications Congress and other governmental agen- cient to pay off bondholders (BROADCAST- Facilities Program. cies. ING, March 5). the $18 million Spearheading the for the forma- Under program, about drive Working for U's. Seven broadcasters have will be the rest this tion are Rene Anselmo, distributed during of of NASH presi- been named to new UHF committee es- year to the the Spanish fiscal expand delivery of non- dent of SIN, U.S. Television tablished by National Association of Broadcasters joint board last January. Group, to provide expertise to NAB on SHERMAN 1 UHF's "own special needs ", said NAB ASSOC. President Vincent Wasilewski, will be ANd BROWN headed by Don B. Curran, of Field Com- OF munications, San Francisco, newly elected TV board member. Members are Reid G. FORT LAUDERDALE, FLA. Chapman, WANE -TV Fort Wayne, Ind.; James C. Dowdle, WTOG(TV) St. Petersburg, Fla.; Milton D. Friedland, have completed negotiations for the sale of wtcs(TV) Springfield, III.; Cyril E. Vetter, WRBT(TV) Baton Rouge, La.; Paul Blue, PLANTATION CABLEVISION, INC. WLKY-TV Louisville, Ky., and Kathryn Bro- of man, Springfield Television Corp., Springfield Mass., former TV board chair- Hilton Head, South Carolina man just re- elected to NAB board. to Very good year. Westinghouse Broadcast- ing Co. in 1978 achieved record operating MID AMERICA MEDIA profit of $58.3 million, up 11% from 1977, of on revenues of $202.5 million, also record, up 15 %. These represented 3% of sales of Kankakee, Illinois parent Westinghouse Electric Corp. and Mid America Media are the owners of Kankakee Cable of Kankakee, 11.8% of operating profit (before corporate Illinois and Radio Stations WQUA, Moline, WIRL and WSWT-FM, expenses and taxes). Figures are from Peoria, Illinois, WIRE and WXTZ -FM, Indianapolis, KRVR -FM, Westinghouse Electric's annual report, Davenport, KIOA and KMGK -FM, Des Moines, Iowa and WTRX, Flint, released March 2, which puts corporate( Michigan. net income at $243.4 million (down 2.9%) on sales of $6,663,300,000 (up 8.6%). SHERMAN AND BROWN ASSOCIATES initiated this transaction and assisted both buyer and seller in the negotiations. Tax break for Tracy. Tracy Broadcasting has been awarded tax certificate for selling SHERMAN AND BROWN ASSOCIATES KKTT(AM) Los Angeles- KUTE(FM) Glen- TV-R4dio-CATV (MEd1A bRokER spEciAtisTs) dale, Calif., to minority -owned Inner -City P.O. Box 4475, FORT ILAUdERdAIE, FIA. 33338 Broadcasting (BROADCASTING, Feb. 19). 305 -561 -9334 Buyer is subsidiary of Inner -City of New York, 96% black- owned; Percy and Oliver Sutton (brothers) have controlling interest J with 51.9% of stock. Broadcasting Mar 26 1979 72 WL WERE WABIED, "IF YOU TRY TO SHOOT FILM OF SHOOT BACK." When the Channel 9 News Team went to Syria to get a View From The Inside, that was the warn- ing they got. But it didn't stop them. Because we don't just deliver the News, we go out and get it. That's what gives credibility to the 10 O'Clock Report. Co- Anchorperson, Nathan Roberts, adds special insight to in -depth reports, because he doesn't just read the News; he's been collecting and writing it for 20 years. Consumer expert, "Rusty" Rostvold, knows what he's talking about when he gives tips on How To Beat Inflation. He's been knocking around with economics a long time. And when Ann Kaestner delivers the News, she's out getting it on assignment for special News Documentaries, filmed on location for A View From The Inside. Inside divided and troubled coun- tries like Rhodesia, The Middle East and South Africa. Talking to the people is what News stories are all about: From a white woman in Johannesburg fighting on the side of black Africans' in Parliament, to a Syrian refugee in exile from his home in Israeli occupied territory. Channel 9 News gets a View From The Inside, even if it means a view of the inside of a gun. KHJ --V WE DO MORE THAN REACH PEOPLE.WE TOUCH PEOPLE.

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Yes, Mutual's eyes will be on the lookout for HOSPITALITY SUITE - you at the NAB Convention in Dallas, home of Suite #2728, Hyatt Regency Hotel, 300 Reunion Blvd., Dallas. the Mutual Southwest Radio Network. And Open 4 -11PM Sunday; Noon -11PM Monday & Tuesday; Noon -7PM Wednesday. wait 'til you feast your eyes and ears on EXHIBIT BOOTH #2200 - Mutual's innovative transmission systems, Level Il, Dallas Convention Center. Hours: 10AM -6PM, news, features and sports programs. Sunday- Tuesday; 10AM -5PM, Wednesday. LARRY KING SHOW - All eyes and ears will be on Mutual's 10 -foot Mutual's all night, nationwide talk show broadcasting live from lobby of the Hyatt Regency, 11:05PM- 4:30AM, Monday and satellite receiving antenna, providing live the Tuesday. Larry will host numerous celebrities; come and see 15KHZ stereo broadcasts and network the show! programming via satellite from our MUTUAL SOUTHWEST NETWORK - Washington, D.C. World Headquarters. Open House at the Mutual Southwest Radio Network Headquarters, 4141 Office Parkway, Dallas. For information We'll also demonstrate hard copy transmission and transportation, talk to any Mutual representative at the Convention Center or Mutual Hospitality Suite. via satellite...another innovation from the leader in network radio. . Learn where radio is going in the next decade from Mutual... "The Network of the 80's." mutual broadcasting system mission has embarked upon a chimerical control. "Given the present underrepre- Public regulatory exercise," it commented. sentation of many groups, especially racial broadcast Also taking issue with the commission minorities, in the control of noncommer- entities assail was National Public Radio, which argued cial stations, multiple ownership could be that the proposals would "seriously under- a bar to remedying this imbalance," NFCB FCC proposal that cut public radio's ability to develop sta- said. would put them tions with formats keyed to more diverse, The group said its choice to support the yet less financially viable programing." commission's proposals was not an easy under duopoly rules NPR said that while it supported the one, but that certain issues led to its posi- FCC's desire to encourage programing tion. "First Amendment rights are most Comments to commission charge diversity, it believed these proposals would clearly involved in multiple ownership it would be disruptive to system have the opposite effect. questions," it said. "At issue is the basic and is not necessary; Lone support for the proposals came opportunity of noncommercial, educa- NFCB goes the other way, from the National Federation of Com- tional groups to secure a broadcast channel saying change would open doors munity Broadcasters, which said that and the question of whether such entities, to more diversified licensing multiple holdings by any single party are a through monopolization of available chan- direct obstacle to further diversification of nels, may preclude that chance.

Public broadcasting stations have ex- pressed displeasure over an FCC proposal to amend multiple ownership rules to in- clude noncommercial educational FM and television stations. In final comments filed with the com- mission, the Corporation for Public Broad- casting, the Public Broadcasting Service and the National Association of Educa- tional Broadcasters, along with state educational television networks, blasted the rulemaking as being a potential threat to the growth and well being of public Tanker Country broadcasting. Come to Tanner Country, Suite tality, and a prize for EVERY radio CPB disputed the commission's conten- 1121 at the Dallas Fairmont Hotel, station representative who visits tion that multiple ownership of educa- and get your Tanner Country Tanner Country. If yours is the tional FM and television stations can have Sweepstakes number. (Or bring the luckiest number, tack on a five -day harmful effects. It said that in order to one were mailing you.) Any time vacation in San Juan or . achieve its goal of diversified programing, March 25-28 the NAB. lot on by, all particularly with limited resources and fre- during A Come get the details of Tanner Country Hospi- and entera quencies, it is often necessary that stations good of work together, rather than in competition. WILLIAM B. TANNER COMPANY In addition, CPB argued, the six exist- EviEi,API IIS, TN ing duopolies "represent no threat of con- centration of power or lack of diversity of programing in those markets. In actuality, the reverse is true." PBS claimed the "restrictive rules and regulations" would seriously affect the ownership structure of many public TV licensees, and would also impair the future development and utilization of reserved and reservable channels. "Education is different from com- merce," PBS contended. "Education is es- sentially a public function that is nonprofit in nature. While private commercial, religious and other educational institu- tions compete with one another and con- tribute to diversity, the public education process essentially is not one of marketplace competition." PBS suggested that if the FCC decides to adopt a duopoly rule for public televi- sion, it should apply the rule prospectively and not require the shutdown of those sta- tions already in operation. The National Association of Educa- tional Broadcasters said that adoption of the proposed duopoly or concentration of control rules regarding public broadcasters would be "destructive to statewide net- works" NAEB noted that the number of TV duopolies has decreased in recent years. "If anything, this declining pattern of public television duopolies and the .+.11104.; small number of FM duopolies demon- strate graphically that there is no substan- tial problem to consider and that the corn-

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The Consumer Newsline consists of 60- Consumer Newsline will help listeners second consumer- interest reports prepared identify your station as the station that looks especially for radio by The Wall Street out for their interests. That builds listener Journal editorial staff. You'll receive five loyalty. And that in turn boosts market share ready -to-read scripts every week, all at one and increases sales. time. And you'll be the only station in your It won't cost you a cent in cash. market to broadcast them! In exchange for exdusive rights to the A public service feature Consumer Newsline in your market, we're that builds audience and sales. looking for a credit line with each newscast, and air time (to be negotiated) for commer- Consumer Newsline gives your listeners Dow Jones publications. timely and authoritative news about cials promoting Remember, only one major quality station products, services and developments that in each market gets to broadcast the could affect their health, their finances, their Consumer Newsline. So don't delay. Write life -§tyle. Each report deals with a specific or call Donald Sutphen today for your subject. It might evaluate the safety and free information kit. effectiveness of a new consumer product. Provide useful insights into banking, insur- ance and personal finance in general. Warn The Wall of poisonous substances in commonplace household products, or of harmful additives Street Journal in food. Or report on government regulations Consumer and legislation that could affect the Newsline financial or material well -being of your listeners. P.O. Box 300, Princeton, NJ 08540 Rand UHF study looking better Stations Carrying After taking some flak, report the five were at work, after Dr. Franklin on UHF growth is reviewed by Fisher of the Institute of The Wall Street Journal FCC office which says it's Technology, who had been retained by the the best study on subject Association for Maximum Service Consumer Newsline Telecasters, filed a report critical of the A Rand Corp. model that came in for a fair Rand model. He accepted an invitation to WSUL Monticello, WHLO Akron/ share of criticism when it provided the join the review team. Canton NY basis of an FCC report projecting the Dr. Fisher's was the only exception to a KOB Albuquerque WKBZ Muskegon growth of UHF television in the U.S. general view among the economists that, WRNG Atlanta WNOG Naples/ looked somewhat better last week. The despite some shortcomings, the Rand Marco Island WYBR Belvidere/ commission's Office of Plans and Policy model is the best quantitative tool now Rockford WAMB Nashville released an evaluation of the model saying available for projecting the number of via- WKOP Binghamton WWL New Orleans it was the best tool available for the job. ble UHF stations for the country as a WOKT Norfolk KYME Boise The Rand model projected slightly more whole. WMMM Norwalk/ than a doubling of the commercial UHF Dr. Fisher, according to a report on the WEEI Boston Westport stations between 1974 and 1990 -from 97 evaluation by Michael Klein, who was a WJOY Burlington KTOK Oklahoma to 208. The projection was based on vari- member of the task force, declined to KRAK Cedar Rapids City ous assumptions -no VHF drop -ins, no speculate because of his need for "much KKOY Chanute WKIS Orlando siphoning of conventional television au- better feeling for the trends in the industry WTIP Charleston, WMEZ Pensacola diences by new technologies, such as pay and a lack of faith in the accuracy of long- WV KTAR Phoenix television, a reduction of the technical and term econometric projections." KVWO Cheyenne KQV Pittsburgh, resulting economic disadvantage under The economists also concluded that the WBBM Chicago PA which UHF labors and no major change in model's projections seem "reasonable" WWWE Cleveland KPAC Port Arthur economic conditions. (although they might be swamped by (The was on a technological WCOL Columbus, WDCS Portland, ME study based "narrow unaccounted for policy and OH KYXI Portland, OR count." It dealt only with the top 100 mar- changes), and that further changes would KRLD Dallas WHPN Poughkeepsie kets, and excluded some translators and not lead to significantly different conclu- some stations along the Mexican and sions. KOAQ Denver WHWH Princeton Canadian borders.) Douglas Webbink, then with the Feder- WHO Des Moines WEAN Providence The projections were crucial to the work al Trade Commission and now with the WAYY Eau Claire/ WKIX Raleigh/ of a commission task force then studying FCC's OPP; Stanley Besen, Chippewa Durham on leave from Falls the expanding demand for UHF spectrum the Rice University faculty to serve as co- WCWC Ripon director the WFNC Fayetteville and the ability of telecommunications of commission's network in- KDIG Riverside/ systems to meet it. Thus the task force quiry; Gary Bowman, of Temple Universi- KID( Fort Collins San Bernardino decided to establish a panel of five econo- ty; Bruce Owen, of Duke University, and KFPW Fort Smith mists to evaluate the Rand model after the Robert Crandall, one -time aide to former WMAX Grand Rapids KROC Rochester, MN model was subjected to serious criticism. FCC Commissioner Glen O. Robinson, WBIG Greensboro/ The number was increased to six, while who is now with the Brookings Institution. High Point WROC Rochester, NY WNCT Greenville, NC KFBK Sacramento KHVH Honolulu WSGW Saginaw License renewals, British style KMOX St. Louis KTRH Houston The 15 commercial stations there a technically trained work force and ade- WXLW Indianapolis KSXX Salt Lake City face license expiration in 1982, quate program producing talent. They are KCMS Indio /Palm and it's something like now looking for help in meeting the third Springs WOAI San Antonio a giant comparative hearing requirement, the need for sound financial WEXI Jacksonville, XETRA San Diego support. FL KXRX San Jose Britain's commercial television industry is The London weekend station has been KLIK Jefferson WQSA Sarasota bracing itself for the contesting of the controversial since its founding in 1968. It City, MO WTOC Savannah licenses of all 15 regional television sta- ran into financial trouble because its public WQLR Kalamazoo KIRO Seattle tions throughout the country. The existing service programing drew little interest KMBR Kansas City KBCM Sioux City licensees are not routinely granted from advertisers. It took two years and a WEZK Knoxville KSPO Spokane renewals of their permits, which were last change in management to get the station WIOU Kokomo WNUS Spriringfield, reviewed 11 years ago and expire in 1982. on firmer ground. Press baron Rupert WGRO Lake City, Instead, they must compete with any ap- Murdoch was a major stockholder and in- FL KBUG Springfield, plicant that fulfills the standards set up by strumental in the recovery. KNUU Las Vegas MO the Independent Broadcasting Authority Aside from the problems at the London KOMS Lebanon, OR WONS Tallahassee (IBA). station, the license race is sure to be WLSR Lima WWBA Tampa/St. One group already competing for a difficult for all parties. A former head of KARN Little Rock Petersburg franchise is the union that operates the the IBA, Robert Fraser, described the last is in 1968 as a necessary but KEDO Longview WNPT Tuscaloosa London weekend station. (London shake -up unique in having one broadcaster for the "brutal exercise." In that renewal some KNX Los Angeles WTOP Washington, DC weekdays and another for the weekends.) new regions were established and one WVEZ Louisville WNVR Waterbury The union members are part of the Asso- company lost its franchise altogether for KLLL Lubbock WWNY Watertown ciation of Cinematograph Television & not serving the public need properly. WLGM Lynchburg not KIAM Wenatchee Allied Technicians (ACTT). The union of- Although the current franchises do WIBU Madison within the started the plan as run out until 1982, the IBA has already WILM Wilmington, ficials station WEPM Martinsburg DE a way to see their views on license begun the review process with a series of They to make KMND Midland WNAX Yankton renewals were not ignored by the IBA. But 200 public meetings. plan WWTC Minneapolis the officials now say they are serious about final decisions by the end of 1980 so that WSBA York/ have to take KOCN Monterey Lancaster/ gaining control of the franchise. They say any new companies can time County Harrisburg two of the IBA's criteria can be easily met: over the stations.

Broadcasting Mar 26 1979 81 CHIL09EN'S TELEVISION WORKSHOP Brings The 1 . Magic Of 3 Narnia"lb network TV

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*Trademark of N.V. Philips of Holland HARRIS COMMUNICATION AND INFORMATION PROCESSING See at '79 NAB Harris Booth 303 the American Civil Liberties Union criti- Public Policy Forums Broadcast Advertising cized the proposals as being unconstitu- from AEI tional. The ACLU said that no matter how Censorship fears, serious the problem of children's nutrition may appear, "we believe the rules under more claims that discussion exceed the FTC's authority and EMI that alternative means must be found to NI self -regulation achieve the commission's objectives." The group added that the bans under con- MIN& is sufficient sideration would lead to "arbitrary judg- ments at the expense of free expression," voiced at FTC and could further lead to government into 1_ a "First Amendment morass." children's hearing The NAB concentrated on the efficacy ttttttttttt of industry self -regulation. Representing ACLU maintains First Amendment NAB was John Summers, exeuctive vice f `morass' is a possibility, president and general manager; Jerome NAB among witnesses that Lansner, vice president and general man- - ager of NAB's Code Authority, and Bren- say commission is on wrong course da Fox, assistant general counsel. AFRICA: The Federal Trade Commission's Mr. Summers testified that industry children's advertising hearing enter its six- self-regulation has in fact been successful, th and final week today (March 26), with and now provides the mechanism for U.S. POLICY 31 more witnesses waiting in the wings. effective regulation of advertising to Week five -the third week in Washing- children. "Careful regulation of advertis- AT A ton- brought a number of heavyweights ing, but not its elimination, will best serve before presiding Judge Morton Needel- the needs of children by prohibiting their man, including the National Association exploitation while preserving necessary CROSSROADS of Broadcasters, CBS, Metromedia, the broadcast revenues which, in turn, assure is Toy Manufacturers of America and two the continued presentation of children's How dependent the members of Congress. And if this week's television programing," he said. United States on Africa's line -up lacks big names, chances are good Mr. Summers added that NAB code resources? What are there will be no lack of words recorded. members had participated in three NAB - Judge Needelman has continued to grill all sponsored town meetings in the past two American security inter- witnesses in an exhaustive manner; build- years, and of the more than 150 questions ests in the region? What ing as complete and extensive a record as asked during the meetings, only nine type of American aid possible. raised concerns over advertising to The proceedings, which are examining children, five of which were concerned should Africa receive? proposals to limit or ban advertising aimed with advertising of highly sugared pro- at children, have focused heavily on the re- ducts. "1 think this is important because it Panelists: lationship of sugar and tooth decay. Mr. tells me that once you move beyond the Sen. S. I. Hayakawa Needelman continued this line of ques- organized groups there just doesn't seem tioning last week, with occasional excur- to be a great groundswell of concern over (R-Cal.) sions into the worlds of toy advertising and television advertising to children," he con- Sen. James A. McClure the demographics of Saturday morning cluded. (R- Idaho) programing. On the other side of the fence was Rep- The constitutionality of the proposed resentative Fred Richmond (D- N.Y.), Sen. George McGovern bans was undoubtedly also a question on who came down hard on opponents of the (D -S. D. ) the judge's mind, although the issue was FTC proposals. "It must be noted that Randall Robinson raised by a group not directly involved with self -regulation by the food industry, the inquiry. In a letter to Mr. Needelman, through the development of nutrition executive director, TransAfrica

This is just one of more than 50 one -hour programs on a wide range of .public policy issues produced by the American Enterprise Institute and distrib- uted without charge as a public service to commercial and public television stations, radio stations, and cable television. Write today for our catalog or to preview one or more shows.

BNA Communications, Inc. 9401 Decoverly Hall Road C Rockville, Maryland 20850 301 -948 -0540 Deciphering the code. Putting it on record for Judge Needelman about the NAB televi- AEI -600 -B sion code and the Code Authority was this trio from the association (I to r): Brenda Fox, John Summers and Jerome Lansner.

Broadcasting Mar 26 1979 84 Swanson.

Wichita 65 per cent of total U.S. Fort Worth /Dallas SMSA: 10th in production, general- aviation aircraft. HOs population, households, EBI, of leaders in beef processing, home -furnishing and eating /drinking place sport /recreational goods, pizza parlors, sales; 11th in apparel, food, gasoline sales. mail -order. High employment, household ay. Largest U.S. airport, world's 3rd busiest. $15,531/yr. Metro retail sales $1.5 billion, Wholesale business $5 billion yearly. 1977. KLEO Young adult KFJZ -AM Contemporary. Z -97 contemporary. Strong community Stereo, young adult contemporary. involvement, news. San Antonio Diverse economy, led Oklahoma City 50th in SMSA population, by agribusiness, health services. 5 15th in ay. household income. Retail nearby military bases, plus the sales $3.1 billion, 1977. Home of Hertz Alamo. 1 million residents, half worldwide reservation center; GM Spanish- American, median age 25.5. assembly plant and Texas Instruments 8 million tourists yearly. Retail sales, corporate HO now being built. National $3 -$4 billion. KKYX 50,000 watts. Cowboy Hall of Fame, other Modern country. Especially noted for tourism. KKNG Beautiful music, news. with strong following. New Orleans Home of 2nd -busiest U.S. Tulsa Among 5 "most port, Mardi Gras, Superdome, all that sought- after" U.S. cities; jazz. Has 6 petro refineries, 13 chem 8th in construction. plants; offshore port for supertankers now 1,000 petro and being built. 7 million tourists bring energy -related $1.1- billion annual business. of companies, 3 WBYU Beautiful music, in this world's largest. busy city. Many national /regional THE TEXAS STATE NETWORKS HOs. Inland port, Texas State Network News 150 million- ton -plus annual stations in 120 markets, shipping. 7 nearby dominance in every ADI. Potential lakes, more shoreline reach 13 million. Spanish than U.S. East Coast. Information Service More than 20 KRMG watts. 50,000 stations reaching every major Adult contemporary. Strong Spanish -population area. Texas State service, news. community Agribusiness Network Farm & ranch, through more than 50 stations. Houston Oiler Radio Network Virtually total Texas coverage; dominance in 2 adjacent states. 1 buy, 1 tape, 1 check for any or all of these! Broadcast inqen_ergy in the Sunbelt.

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Chicago: WGN Radio, WGN Television WGN Continental Prodictions Company Denver: KWGN Television Sacramento: KGNR Radid, KCTC (FM) Radio Duluth- Superior: KDAL Radio Michigan, California and New Mexico: WGN Electronic Systems Company New York, Chicago, Los Angeles, San Francisco, Detroit: WGN Continental Sales Company education commercials, is not a viable alternative to the banning of highly sugared commercials aimed at children," he said. Mr. Richmond attacked ban opponents as being the same group that derailed a nutrition information bill he sponsored last year. "This bill was killed by the same unholy alliance of Madison Avenue, the TV networks and food manufacturers which is currently besieging the FTC with a high priced, three- piece -suited legion of lawyers," he said. Mary McKenns, vice president for re- search for Metromedia, predicted that im- plementation of a ban would have the effect of "eliminating whole blocks of cur- rent advertising on the independent sta- tions who afford the only competition to the network domination of television pro- gramming. Many independents would not survive," she added, "or would have to Ban the ban. David M. Blank (0 and Philip A. Harding laid out the position of CBS, which operate on part -day schedules. In essence, predicted a negative impact on the marketplace if any prohibition on children's advertising it wpuld mean the forced down -grading of were to go into effect. much of the good alternative all- family programming now provided by the inde- television as those which are, and added efficient media. This, he said, would ulti- pendent station." that a parent still remain the "ultimate mately have a negative effect on marketing Witnesses for CBS addressed different gatekeeper" when it comes to what is ac- procedures, which would hurt consumers. issues, although they also took the FTC to tually purchased. Judge Needelman rebutted Dr. Blanks's task on its proposals. Philip Harding, man- Economist David Blank expressed claims there is no evidence that children ager of research planning and develop- CBS's views concerning such topics as the are eating more sugar than 20 years ago by ment, said that research has not shown TV viability of countercommercials and the citing Department of Agriculture figures commercials to be the dominant factor in possible economic impact of a ban. that show there has in fact been a rise in influencing young children in marketplace Dr. Blank said that TV is the most effi- consumption. requests. He noted that children are as cient medium for advertisers, and a ban Dr. Blank said that countermessages to likely to ask for products not advertised on would force them to move to other, less offset advertising of sugary products would start the government "down a very slippery road." He said there was nothing to suggest there was a significant harm done to children by advertising, and it was "inappropriate" to burden broadcasters DELTA DASHGETS YOUR with trying to change the social goals of the nation. The only group that seemed to get off SMALL PACKAGE THERE the hook this week was the National Soft Drink Association. Testifying on behalf of the group was Dr. Charles Wilson, who IN A BIG HURRY. said that the direct relation of the sugar in certain foods to tooth decay has not been Delta handles more over-the- Dallas/Ft.Worth and Los Angeles established. Judge Needelman said he counter shipments of 50 lbs. or or San Diego or San Francisco). agreed that no correlation between carbo- less than any other certificated Pick -up and delivery available at nated soft drinks and tooth decay has been airline. And DASH (Delta Airlines extra charge. Call 800 -638 -7333, toll established. Special Handling) serves 86 U.S. free. (In Baltimore, call 269- 6393). Mr. Needelman continued to look for cities plus San Juan. Any package You can also ship via DASH the differences in the way younger and up to 90 inches, width +length+ between Delta cities in the U.S. and older children perceive TV commercials. height, and up to 50 pounds is Montreal, Nassau, Bermuda, Freeport He also explored the differences between acceptable. DASH packages accepted and London, England. For details, toy ánd cereal advertising- noting that at airport ticket counters up to 30 call Delta's cargo office. &MELTA cereal ads often use animation and at minutes before flight time, up to 60 times have almost a magical quality, while minutes at cargo terminals. DBMS READY WHEN YOU ARE toy commercials don't use such techni- Rate between any two of Delta's ques. cities is $30. between domestic ($25 Sandra Gotkin, a school teacher testify- f-, p ing for Action for Children's Television, said her experience indicates that children are often disappointed with toys they re- ceive because the product does not work as it appeared on TV. "I believe that a child's basic sense of trust is being broken here," she said. The hearing room remained half full most of the week, with the same repre- sentatives of the advertising, cereal and chocolate industries present. A complaint of many is the lack of media coverage; in

Broadcasting Mar 26 1979 90 Go ahead and touch it. Change the settings. Turn the knobs. Focus the cameras. Bring up the special effects. Split the screen. Play it back in slo -mo. Run it a single frame at a time. This year in Dallas (March 25 -28) Ampex will give you a better chance than ever to get your hands on our cameras, VTRs, editing systems, switchers and special effects capabilities. The best access to wis products at NAB will be in Booth 301, and you're welcome to touch. Ampex 401 Broadway, Redwood City,ING. California 94063, 415/367 -2011 Corporation, 19 4%, fact, the press has all but deserted the hearings, and TV cameras made one brief stop at the FTC fifth floor hearing room the entire week. Speculation continues to come from all sides as to what Mr. Needelman might be thinking, but it is impossible w pinpoint any real trends. The one point of agreement among in- dustry people, however, is that the inquiry could drag on for years. They do expect, though, that when Mr. Needelman writes his recommendation to the commission, it will be an air -tight legal document. The final timetable is still very much in doubt, as are a number of issues, such as when the commission will achieve a quorum. FTC attorneys have filed an -eap peal to have Chairman Michael Pertschuk reinstated in the case, and there is no in- IGM UNDENIABLY THE LEADER dication as to when a decision from the court will come. Some industry attorneys believe the appeal was just a formality, and GO-CART a quorum will come with the appointment CART BASIC A CONTROLS of a new commissioner. PLAYBACK Testimony this week will come from I NSTACART for Arthur Schulze of General Mills, a major cereal maker and advertiser. Also sched- Random Access Multiple Tape Flexible Format Control & uled are representatives of the Ideal Toy Cartridges Consistency Corp., Kellogg and the National Parent - Program in English, displayed Teachers Association. on CRT The Washington hearings began March 1 A IN N.T.I. (2061733 -4567 Fifth Generation Control Built 5 and have run on consecutive weekdays °i M since. The first round of the hearings 4041 HOME ROAD, BELLINGHAM, WA 98225 by IGM started Jan. 15 in San Francisco and ran BOOTH 343, NAB SHOW, DALLAS for 10 days.

Katz changes Upcoming retirements of Jones It takes a very special and Blackwell lead to job shifts kind of expertise to finance The Katz Agency has realigned its top management staff as a result of the planned retirements of Oliver Blackwell as broadcasting activities. executive vice president and Sam Jones as vice president, treasurer and chief finan- cial officer. Mr. Jones will be leaving at the end of We have it. this month. Mr. Blackwell will retire some Over the years we've loaned time in 1980. Both men will continue as millions of dollars to radio broad- active members of the company's board of casters, and now we're becoming directors. 1. At known for television The changes take effect on April our innovative the Katz Agency, Sal J. Agovino, president financing as well. of Katz Radio, moves up to executive vice With our fixed rates very president for administrative services of the competitive with the current prime, parent company; Frank J. McCann, presi- dent of Katz Television Continental, has now might be a good time for you to been appointed executive vice president get to know us. for client services, and Richard D. Men- Contact /Etna Business Credit, Inc., delson, senior vice president, has been 111 Founders Plaza, PO Box 118, designated executive vice president and chief and treasurer. Hartford, CT 06101, (203) 528 -4831, financial officer David S. Abbey, president, Katz Ameri- or see Barry Dickstein or Herb can Television, has been elevated to the

Hirsch at the N.A.B. , ,E.,...,Cnd,,.k.19,9 new post of president of the Katz Televi- sion Group, responsible for managing e both the American and Continental Divi- /Etna Business Credit, Inc. sions. Richard Goldstein, senior vice Orc of ,hl.EfNA LIFE I. CASUALTY companies president, sales, Katz Television, has been named president of Katz American Televi- sion, succeeding Mr. Abbey, and Victor R. Service is the difference between /Etna Money and other money. Ferrante, senior vice president, opera-

Broadcasting Mar 26 1979 92 MUTUAL RADIO PRESENTS THE BEST IN COUNTRY MUSIC DIRECT FROM WHEELING, W. Va., EVERY WEEK Each week this 50-minute in- concert program is recorded live and features the biggest names in the country music business. Visit Mutual's Exhibit Booth Mutual feeds "Jamboree USA" at 10:06 PM Eastern Time every Friday 2200, Level Il, or Hospitality night with two 25-minute segments of the program and a break for five minutes of Suite 2728 at the Hyatt national news on the half hour. Regency during the NAB "Jamboree USA" may be broadcast live or recorded for rebroadcast. Convention in Dallas for more info on "Jamboree "Jamboree USA" has been one of the most successful country programs, originating USA" and other fine Mutual each week from WWVA in Wheeling for 46 years. Over 5 million country Programming. music fans have travelled to Wheeling to see the top performers such as: Bill Anderson, Faron Young, Billy "Crash" Craddock, Mel Tillis, Donna Fargo, Eddie Rabbitt, Tammy Wynette, Buck Owens and Tom T. Hall. IU mutual broadcasting system If your station programs country, this weekly concert is a perfect vehicle. WASHINGTON, D.C. World Headquarters If your station is looking for new, impressive audience 1755 S. Jefferson Davis Hwy., Arlington, VA 22202 and sales potential, "Jamboree USA" is just what you need! (703) 685-2050 LOS ANGELES: 1900 Avenue of the Stars Best of all, "Jamboree USA" is available to you at no cost Los Angeles, CA 90067 (213) 277-7700 (non-affiliates must interconnect to the nearest point of Mutual Network service). DALLAS: 4141 Office Parkway Dallas, Texas 75204 (214) 827-2800 IGt Agovino McCann Mendelson Abbey Gcldstein lions, Katz Television, replaces Mr. Mc- (March 21 -22) for discussions of a wide "ride the wave" of antigovernment senti- Cann as president of Katz Television Con- range of topics keyed to the subject of ment. He called on the advertising com- tinental. Ken J. Swetz, vice president and advertising effectiveness. munity to sell the public on the idea that general manager, Katz Radio, succeeds Speakers focused on such diverse areas advertising helps to sell goods and services Mr. Agovino as president of the radio divi- as the future of syndication for advertisers, efficiently but does not attempt to sion. the latest developments on the TV- clutter manipulate society. 'E front, controlling TV commercial costs, Herbert Schmertz, vice president for TV superstations and their impact on ad- public affairs of Mobil Oil, who followed vertising decisions, and reaching seg- Mr. Thurm to the podium, said he did not ANA covers mented audiences. agree with the ANA official's assessment. Samuel Thurm, senior vice president of In his speech,.he covered familiar grounds the waterfront the ANA based in Washington, reviewed by inveighing against the TV networks for for the TV workshop audience some of the their stand against commercials that deal in TV workshop regulatory developments affecting adver- with controversial issues. tising. He recited a long series of proposed "We are denied access by the TV net- The issues and some of the answers legislation in Congress and moves by works," he complained. "We complain are bandied about for the 500 agencies to restrict advertising but struck a about it. We suggest remedies that will fit in attendance; among the speakers responsive chord when he said: "Business within TV's structural requirements. But are Thurm, Schmertz, Turner seems to be enjoying a comeback in the nothing happens. Instead of access, we get minds of the public; polls indicate busi- a stonewall of lame excuses." The Association of National Advertisers ness is better thought of than a few years R.E. (Ted) Turner, chairman of Turner attracted a registration of more than 500 ago while esteem for government is Communications Corp., Atlanta, pro- for its Television and Media Workshop in lower." jected the superstation as a vehicle for na- Nei York last Wednesday and Thursday He urged the advertising business to tional advertising. He said his wrcc(Tv) Atlanta now covers about 5% of the na- tion's homes and predicted that in eight or nine years will reach 50% of households. He told the workshop that cable subscri- bers are younger, have larger families and DEAN LRI1DSmAN earn more income than the conventional TV viewer. Mr. Turner invited corporate advertisers, including Mobil, to use the UDlO. SERViCES Atlanta superstation for their programing DALLAS HYATT REGENCY SUITE 1117/NAB 1979 and commercials, adding, "You now have a way to talk back." PROGRAM MANAGEMENT DECISION REPORTS: The outlook for advertisers in syndica- Whot to do -How to do it -How to promote tion was assayed by Michael Moore, senior vice president and director of media man- Programming Feasibility Studies agement for Benton & Bowles. He con- Psychographit Market Studies cluded that barter syndication, the form in In -depth Ratings Analysis which most advertisers are involved, offers scant opportunity for clients in ac- CONSULTATION IN: cess time. Mr. Moore listed a number of MASS APPEAL contrary factors: the high rate of failure among new barter shows for access, the in- TOP 40 -AOR DISCO -MOR- COUNTRY creasingly high cost of programing and the BEAUTIFUL MUSIC prevalence of strip series that have been mainstays of this time period. STANDARD -CONTEMPORARY-ALSO: SOFT- ROCK-SCA SYSTEMS "My conclusion about barter syndica- ETHNIC PROGRAMMING tion for today and the near-term future is that it is an extremely high -risk business HISPANIC -BLACK -SALSA with very little chance for success," Mr.. f Moore said. "In fact, there is far more PROGRAM TO WIN! Visit Dean Landsman and Associates to discuss down -side risk than up -side potential." strategy, format, options, promotional considerations, etc., in our But he was more optimistic about adver- hospitality suite of the 1979 NAB tiser syndication in periods outside access. He reported that advertiser syndication re- DEAN LANDSMAN mains active in programs designed to at- tract specialized audiences, such as teen- 135 East 54th Street agers and adult men and women. Another New York, N.Y. 10022 area that is flourishing is syndication of 212 753 -5259 programs for the purpose of developing time banks, he added. DALLAS HYATT REGENCY SUITE 1117 /NAB 1979 The perennial issue of TV clutter was

Broadcasting Mar 26 1979 94 NEWSCOM- service mark registration pending ©1979 Control Data Corporation

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600 West Putnam Avenue Greenwich, Connecticut 06830 Dept. #9653 Toll Free Number 800 -243 -5300 Collect 203 -622 -2400 discussed by Peter Spengler, vice presi- dent, advertising services of the Bristol - Myers Co. He contended that clutter is a "bigger issue" today than it was three years ago. It's not that clutter is growing," Mr. Spengler acknowledged. "In fact, we'll finally see a lessening of clutter in the fall of this year. It's a bigger problem because the viewer is annoyed ... He's saying, 'enough! enough!' " George J. Simko, senior vice president (and one of his buddies) and group executive of Benton & Bowles, reported on a survey conducted among the In West Palm Beach, KalaMusic's 3kw WGMW topped both an established ANA membership and the media d¡rec- 100kw beautiful music power house and an excellent new 100kw tors of the 50 largest advertising agencies beautiful music station. Both are programmed by outstanding syndicators on the state of the art in media research. The core of the study was an evaluation or of national reputation. If David can beat Goliath in West Palm Beach, the seven most widely used research ser- KalaMusic can help you, too. vices in terms of degree of satisfaction with the services. MEN 18-49 MEN 18-49 WOMEN 18-49 Mr. Simko said he was "surprised" to 6-10AM 3.7PM 1OAM-3PM learn that from 78'90 to 97% of the re- KalaMusic 5:4 10.1 14.9 spondents were at least "fairly satisfied" 9.6 14.4 with the data provided by the services. He Syndicator S 2.5 said the Nielsen Television Index rated the Syndicator B .5 5.2 highest on the "satisfaction meter."

0 Agency reaction Source: West Palm Beach, Visit us at NAB. ARBitron, Oct. /Nov., 1978, The KalaMusic motor to Pertschuk Metro Shares, Men 18.49, home will be parked Women 18.49. Subject to disqualification qualifications issued by rating adjacent to the Hyatt service. Regency Dallas. 4Catan.stte FCC and six other regulatory groups file in case saying rules for dismissals like FTC chairman's shouldn't apply to rulemaking proceedings

The FCC, along with six other indepen- dent regulatory agencies, has filed a joint amici curiae brief in'the case involving dis- qualification of Federal Trade Commission Chairman Michael Pertschuk from the DATAWORLD, INCORPORATED children's advertising inquiry. The seven agencies took no specific position on Mr. Pertschuk's disqualifica- tion but instead focused on whether a Directories strict adjudicatory disqualification test Allocation Studies should be applied to formal and informal Antenna Design rulemakings. "In our view, importing this AM FM TV strict adjudicatory standard into rulemak- ing improperly blurs the critical difference between rulemaking and adjudication; has a potentially chilling effect on otherwise legitimate public discussion of important SEE COME US! regulatory policy questions; hampers the policymaking process." the agencies argued. Mr. Pertschuk, who was disqualified NAB Hospitality from the proceedings last November by Your hosts: U.S. District Judge Gerhard Gesell for pre- Fairmont Hotel Howard Head Shirley Ostmann judging the issue, has since appealed thee Suite 901 John Lundin Ogden Prestholdt ruling. The regulatory agencies suggested that disqualification was developed for the 5 -8 PM adjudicatory process and is unsuited for policy rulemaking. The concept cited in an earlier case involving an adjudicatory pro- ceeding- "that a member must be dis- qualified if he or she 'has in some mea- -datawonl e1302 18th St., N.W. Suite 502 sure' prejudged the facts or law- simply D.C. 20036.202 /296 -4790 does not blend with the rulemaking pro- i ocappapalód Washington, Managed by experienced broadcast engineers cess," they said. They added that extension of this ap-

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"For video service (7 day /24 hr.), call: 800 -421 -7486. proach to rulemaking would have "a chill- ing effect" on the public expression of Broadcast Journalism' views about important subjects. "The rule should encourage -not deter- agency House blacks out SYNC/V1 members from speaking out openly on the very kinds of broad policy questions likely Ñ to lie at the heart of the most significant votes as coverage a rulemakings," the brief noted. As an alternative, the agencies sug- by cameras begins gested a standard that would allow for dis- venture capital Ñ Cries of censorship greet qualification in rulemaking "only when first week of new system there has been a clear and convincing company showing that the agency member has an Three days into its nationwide debut, the unalterably closed mind on matters critical House of Representatives's television to the disposition of the proceeding." system came under attack for censorship pioneers In addition to the FCC, the brief was last week. filed on the Civil Aeronautics behalf of After a shakedown of several weeks, the in Board, the Consumer Product Safety system the House built (BROADCASTING- Commission, the Federal Energy Feb. 26) went public with its televised feed minority Regulatory Commission, the Federal Monday, and the first congressman to Maritime Commission, the Interstate stand and speak, Representative Albert and Commerce Commission the Gore (D- Tenn.), declared it to be a broadcast Securities and Exchange Commission. historic moment. The "marriage" of television and open debate, he said has the financings potential to "revitalize representative de- mocracy." of radio, Alcohol bureau finds He acknowledged the chill that exists large public response between House leaders and the broadcast television media over the House's decision to main- and against liquor ads tain control over its cameras, but predicted broadcasters will eventually be able to cable properties. The U.S. Bureau of Alcohol, Tobacco and bring in their own cameras "when the Firearms has been flooded with comments House becomes comfortable with the in its advance notice of proposed rulemak- changes brought by television coverage." ing concerning advertising regulations for "In the meantime," he added, "there is alcoholic beverages. no censorship." ATF, which wants to provide protection But on Wednesday another congress- to consumers against false and /or man, John Anderson (R- III.), persistent misleading advertising, received hundreds advocate of broadcaster control of the of letters from people calling for the system, disputed those words. He wrote a elimination of both television and print letter to House Speaker Thomas P. (Tip) Le7co advertising of alcohol. A frequent com- O'Neill (D- Mass.) to protest the practice plaint of those submitting comments was in the video coverage of blacking out the that children subjected to such advertising picture of the House floor during votes Call IDs might be influenced to experiment with that appears on the screen at that time is a for alcohol. (The public comments reflected running tally of the yeas and nays) as "an ANY Contemporary no awareness that both television and interruption and censorship of the broad- Radio Station radio reject all hard -liquor advertising and cast coverage of our proceedings." He said control the contents of commercials for the "public has a right to see the House beer and wine.) while it is voting." The regulations relating to the advertise- The Radio Television News Directors ment of alcoholic beverages were origi- Association quickly joined the fray the nally adopted in the mid- 1930's, and have same day, sending its own letter to Senator remained basically unchanged. ATF is O'Neill over the signature of President now considering revising existing regula- Paul Davis. "Censorship has already oc- tions and issuing new ones because some curred," it said. "The House is effectively of the provisions may be out of date, due blacked out during a critical stage in the to advances in advertising techniques and legislative process." practices, and due to changes in consumer But even before the RTNDA letter was education and awareness. in the mail, Mr. O'Neill had answered the One area ATF plans to explore is charge in a press conference. He denied whether the use of active athletes in there was any censorship involved and NAB? alcoholic beverage advertising should be said the TV picture was being blacked out prohibited. According to its notice, "ATF's during votes to preserve the members'í Make em' current position is that the use of active flexibility to change their votes. At the end OR athletes in this form of advertising implies of the 15- minute voting periods on the Hear em'... a connection between the ability and House floor, members have the preroga- while in town. prowess of the athlete and his use of the tive of "going to the well" (in front of the product. Therefore, it is prohibited. Such a clerk) and changing their votes. With the Production prohibition is not clearly stated in the cameras focused on them, they may be And Programming regulations." hesitant Associates to do that, the Speaker told re- Box 3394 Another question that ATF will look porters. He displayed some irritation at Irving, Texas 75061 into is: "Can a clear line be drawn between Mr. Anderson's repeated complaints about puffery' and Serto $1.00 for demo, or ca permissible 'advertising the way the new TV system is being 214 -253 -7725 'misleading and /or false advertising' state- handled. ments?" While they were not party to the squab-

Broadcasting Mar 26 1979 loo THE CHRISTIAN SCIENCE MONITOR,,, RADIO NEWS SERVICE

"The kind of news networks don't supply." Joe Gries, General Manager, WBRE, Wilkes Barre, Pennsylvania

For instance, your listeners will want to hear how government's spend- now -pay -later policy will affect future taxpayers. An in -depth look at how to blunt the government pension explosion will be part of the Monitor Radio News Service tapes soon. Find out how you can have this and other fresh, vital news features sent to you each week.

If you're looking Stories range in length from 45 seconds to two for high quality features minutes, many with actualities. They're already being used by stations with formats from For more than 240 stations in North America and contemporary to all -news to country, in markets of News meets overseas, the Monitor Radio Service a every size. real need. "It's like adding three reporters," says an operations manager of a station in California. And in Atlanta, an operations director says the Monitor has .. consistently high quality features ... the kind Choose either option: of quality service we've been looking for." air time or cash payment Client radio stations have two options for payment: Commercial time for the Monitor or a cash payment. Features well -liked by audiences and advertisers There's been good response all around to the For more information, call toll -free Monitor's News Service. A General Sales Manager call Dave Dunbar, toll free at 1- 800 -225 -7090. in Michigan comments, "Out of all the syndicated Outside the contiguous United States or within services to come down the pike, I would say the Massachusetts call collect 617- 262 -2300. Or return Monitor's is by far the most professional, most the coupon below. interesting, and best received we've ever run." r As selling the News Service, this same manager for The Christian Science Monitor continues, "We've had a great deal of success in Radio News Service selling the News Service to a variety of clients. All of One Street them got response.... We're delighted." Boston, MA, U.S.A. 02115

Please send me further details about The Christian Science Monitor Radio News Service. Here are the facts you should know The Radio News Service is part of The Christian Name (please print) Science Monitor-and carries all the credibility and prestige of that award -winning daily world Title /Station /Network newspaper. Weekly tapes of 20 news and feature stories researched by Monitor correspondents -and adapted for radio by broadcast writers-are sent to Address client stations throughout the U.S., Canada, and overseas. You'll hear news analysis, trends, City State ZIP interviews, consumer tips, and stories about education, urban problems, and energy solutions, Telephone other topics of strong listener interest. L House to homes. The House of Representative became a new com- television coverage of its daily activities became available for the first petitor to televisions daytime game shows and soap operas -at least time. Above is the view through the House's remote -controlled cameras for cable television viewers, who will get to see it all the time -as live of the floor and House Speaker Tip O'Neill. ble, the network news chiefs continue to for "forums" to showcase candidates dur- make clear their distaste of a TV feed the ing the presidential primaries, similar to situation where the House controls TV Networks left those it held in 1976. It noted, however, coverage of itself. All three commercial that acceptance of its sponsorship and the networks used tapes of the newly public out in the cold events themselves ultimately rests with proceedings in their evening news pro- the candidates. grams on opening day. The Public Broad- in study of Although the task force was unwilling to casting Service, through noncommercial hand over sponsorship of the debates to WETA -TV Washington, carried the first presidential debates the networks, it did urge that Section 315 day's proceedings live the full two hours of the Communications Act be modified twenty minutes. One commercial Wash- Task force, with exception of so coverage would not be encumbered by ington station, WJLA -TV, ran a portion live CBS's Small, urges continuation equal -time obligations. during its noon news program. of candidate face -offs, with In 1976, the FCC noted that candidate But the only TV viewers to have the broadcasters in passive role debates were bona fide news events, ex- feed available live all week were the sub- empt from Section 315. The task force scribers to cable television systems that A Twentieth Century Fund task force last called on the FCC to "clarify" that ruling are part of the Cable Satellite Public week recommended that televised presi- "to eliminate any doubt that the networks Affairs Network (C -SPAN) the cable - dential debates become "a regular and may cooperate closely with the league in satellite network created specifically to customary feature" of election cam- making arrangements for television make use of the House's new feed. C- paigns -but not under the "sponsorship" coverage of the debates." SPAN went the the time of the television networks. on satellite same Furthermore, it threw its support the House began its broadcast and ran "The special role that presidential de- behind legislative efforts to modify 315 so without a hitch during the entire week, ac- bates can play in the electoral process calls broadcasters would have "the freedom to cording to C -SPAN President Brian Lamb. for their sponsorship by a nonprofit, non- present more programing and a greater He said it won't be known for another partisan organization," the report said. "If variety of programing devoted to the presi- week yet how many cable systems are and when there is a modification of Sec- dential contest" as a whole. using the feed; C- SPAN's contracts with tion 315, we urge Congress to make clear multiple system operators are with the through legislative language that the presi- (The task force, however, opted for the status quo central companies, not individual systems, dential debates should have such a non - concerning the fairness and most systems that had signed con- broadcast sponsor." doctrine. In "notes" at the end of the re- the tracts were being encouraged to study the The 16- member task force, headed by port, task force said it "favors the re- tention" of the as well as feed awhile before putting out to Douglass Cater, a senior fellow at the doctrine "the customers. Aspen Institute and president of Observer statutory requirement that broadcasters provide But Mr. Lamb said he "can't imagine International Inc., was almost, but not, 'reasonable access' to their facil- interest being any greater than it is," in the unanimous in proposing to bar broadcast ities for candidates in the form of either purchased service. A conservative estimate of the ca- sponsorship. William Small, CBS Inc. vice free or spot and program time. ble carriage, he said, is that it reaches 45 president, Washington, a minority of one, ") states and "at least" 200 communities. was "opposed to the specific exclusion of With the exception of Mr. Small, the It is expected, now that the House has broadcasters." task force members believed that the net- taken the plunge into TV, that the Senate For the 1980 elections, the task force works lacked the proper qualifications to will eventually follow suit. There have called on the League of Women Voters to arrange the debates: been no serious discussions of permanent reassume the sponsor's role it held in "Critical choices will have to be made in TV coverage there, but last week the 1976. Beyond that, it said more thought the course of negotiating the debates - Senate minority leader, Howard Baker (R- should be directed towards "assembling a particularly on whether to include 'signifi- Tenn.), was urging Republican colleagues broad consortium of nonpartisan citizen cant' third candidates -which require to support a request to permit TV coverage groups to serve as regular sponsor." decisions that have unassailable public of upcoming SALT debates. The Senate The league issued its own statement last credibility. We do not believe such deci- permitted radio carriage of a debate on the week saying it has already begun laying the sions can be based simply on news judg- Panama Canal treaty last year. groundwork for debates in 1980, as well as ment, which is the guide for the networks

Broadcasting Mar 26 1979 102 It's a long way down to the top . It starts with bellyflops and bruises. Over fifty practice dives a day. Every morning from age 7 l n to ge`et fron ° tze '°neighborhood pool to the ér finals takes years of ;m (encouragement ° 9' from coaches Aid parents 7,--and the _s -, : ateur Áthletic Ailon. PhillipsPh111i s is a for time sponsor pf AA swimming. And now we're gettiñOetlind AAU diving. Giving thousands of eager young athletes a chance for glory. Because it takes a lot of getting to the bottom to make it to the top. and other newsgathering organizations. ation was beginning to "sweep away" An organization committed to voter some of the obstacles to courtroom education and representing wide citizen coverage, and the movement to gain ac- involvement can provide more appropriate cess was "on the right track." sponsorship," the report said. A number of panelists claimed that part Mr. Small, the sole "veteran of broad- of the problem now facing journalists is an cast journalism on the task force," dis- antimedia bias among the public. James agreed. Citing media -sponsored local and Spaniolo, associate general counsel for the state debates as well as the network ar- American Newspaper Publishers Associ- rangements in the 1960 presidential ation, said this bias has caused a number debate, he claimed, "I know of no inci- of problems in terms of libel suits. And dent where their sponsorship created the kinds of people who make up juries, moral or ethical problems or lacked `public Mr. Spaniolo said, "harbor a dislike of the credibility' before or after the event" media." He made it clear that his opposition was 's Bob Woodward not regarding sponsorship by the league said there is a general sense that the press but rather "specific exclusion of broad- is operating outside the public interest -a casters" He added that "a full lifting of theme the courts have picked up. But the' Section 315 does not preclude sponsorship biggest question facing the press right now, by the league and others." Had there been Mr. Woodward said, is how to allocate its no 315 to prevent it in 1976, he said, the resources and power. However, if the press networks could have provided studios or isn't able to police itself, the Supreme shared rent costs and the league wouldn't Court is "poised and anxious" to do it, he have incurred a large debt. Landau said. The report was jointly sponsored by the Additional tactics for keeping a step Benton Foundation, the John and Mary R. ing the National Association of Broad- ahead of the courts were offered by Markle Foundation, the William and Flora casters, American Women in Radio and Christopher Little, counsel to the Post. Hewlett Foundation, and the Twentieth Television, and the Radio Television News Mr. Little predicted that the case involving Century Fund, in cooperation with the Directors Association, the all -day seminar New York Times reporter Myron Farber Aspen Institute. It is to be issued bÿ the drew varied opinions from panelists and may generate scores of subpoenas in the Twentieth Century Fund and Lexington participants on the present state of press next few years. But Mr. Little said that Books in the spring, along with a back- freedom. good journalism invites subpoenas, be- ground paper by Lee M. Mitchell, com- Jack Landau, director of the Reporters cause reporters have to dig more to get the munications attorney with Sidley & Committee for Freedom of the Press, said story. Austin, and author. recent Supreme Court decisions "are un- Mr. Little advised that reporters never Aside from Messrs. Cater, Small, Lear, dermining the vitality of the First Amend- get involved in any type of litigation. If and Mitchell, other members of the task ment and we [the press] have no choice people perceive that a reporter is speaking force are Douglas L. Bailey, Bailey, Dear - but to fight back." Mr. Landau, taking a on behalf of either party in a trial, he said, dourff & Associates Inc., Washington; hard line, said the courts are developing a they won't trust that reporter's confi- James David Barber, Duke University; state of mind that they are "above the laws dence, which in turn will dry up sources. Elizabeth S. Carpenter, The Friends of the of the country." He added that the press Mr. Little said there is nothing wrong Lyndon Baines Johnson Library, Austin, should start thinking about fighting back with not cooperating with a lawyer trying Tex.; William H. Donaldson, School of "on our own turf" -using such tactics as to serve a reporter with a subpoena. He Organization and Management, Yale Uni- trying to influence public opinion and urg- suggested that fighting a subpoena is a versity; Philip L. Gayelin, Washington ing passage of legislative measures. good tactic because the lawyer trying to Post; Richard Hatcher, mayor of Gary, Equally as vehement in his views was serve it may eventually give up. Ind.; Roland Nachman, attorney, Lyle Denniston, Supreme Court corre- Montgomery, Ala.; John O. Pastore, spondent for the Washington Star. "I rec- former chairman of the Senate Com- ommend that you don't try to join the munications Subcommittee; Gene Poker - system -you beat it,' he said. ny, Cambridge (Mass.) Reports; Herbert Mr. Denniston said the courts lack "the Registration bill Schmertz, Mobil Oil; Percy Sutton, at- elemental sense" of what journalists think torney, Phillips, Nizer, Benjamin, Krim the First Amendment is all about. In the has Massachusetts & Ballon, New York, and Helen Thomas, Nixon tapes case, for example, Justice journalists up in arms UPI. Powell said it was enough to let reporters sit and take notes, even though 70% of the State Senate approves measure public now gets its news from electronic that would have investigative media. As such, Mr. Denniston said, reporters pay $750 fee as "The time has surely come to use tricks." `detectives'; another plan Red flags waved He suggested such maneuvers as sneaking proposed would require some tape recorders into courtrooms, and using reporters to reveal finances all over seminar parabolic microphones to pick up court on 1st Amendment proceedings through open windows. A bill that would require investigative re- Others, however, seemed to believe that porters to register as private detectives and -. Journalists are warned that a get -tough or even get- sneaky approach pay a $750 licensing fee has passed the the courts and the public may not be suitable or productive. J. Massachusetts state Senate, but is ex- are not on their side and Laurent Scharff, counsel for RTNDA, said pected to be killed in a House committee. pressure on press freedom "dramatic progress" had been made in The unprecedented legislation, which is only going to increase getting cameras into courtrooms. moved through the Senate without debate, Although federal courts are closed to would apply to any person employed by Subpoenas, sources and search warrants cameras, Mr. Scharff said that 12 states "news- gathering organizations" who got a thorough going -over as more than now permit both trial and appellate court poses as someone else while researching a 300 people turned out on March 10 for a coverage in some form, and a total of 20 story, or who conducts "secret sur- "First Amendment Survival Seminar" at states have had some courtroom experi- veillance of a person from a hidden van- the National Press Club in Washington. mentation with cameras and microphones. tage point by means of a camera, telescope Sponsored by 16 organizations, includ- He added that the American Bar Associ- or any other manner, or at night uses a

Broadcasting Mar 26 1979 104 the FM 100 plan Presents "Beautiful Music " Starring Vic Damone in person!

Vic Damone is the newest star to join the FM 100 Plan's ever -growing exclusive custom music. The FM 100 Plan is first in producing custom single vocals in addition to custom instrumentals ... music that can be heard on no other stations. That music is part of the reason why 91% of our stations are up in the Oct /Nov Arbitrons - and why the FM 100 Plan now serves over 100 stations. We are the largest syndicator of beautiful music. Come see us at the Fairmont - Suite 1022. Meet Vic Damone, in person, and treat yourself to some of the most beautiful music you've ever heard. for demo tapes call: the FM 100 plan Darrel Peters Suite 7606 -John Hancock Center 175 East Delaware Place, Chicago, Illinois 60611 (312) 440 -3123 specially adapted camera for such observa- times since then. tion." Broadcast Technology But Judge Miller, after sifting through The Massachusetts House gave the bill 17,925 pages of exhibits, 2,157 pages of preliminary approval, and then turned it proposed and reply findings submitted by over to a committee responsible for ALJ turns nine parties, and 7,768 pages of transcript, reviewing all legislation before final action concluded that the central issue remained is scheduled in the full House. But Repre- cold shoulder the ability of a regulatory agency to obtain sentative Philip Johnston, an opponent of on AT &T's the cost and pricing data it needs to evalu- the bill, predicted "it will never come ate and analyze a common carrier's com- out" proposed rates petitive and noncompetitive services. A second bill, still in committee, would He went further to say that the record require statehouse reporters to file annual FCC's Miller says Bell isn't demonstrates that the commission faces a personal financial statements, similar to giving him figures he can "control" problem with AT &T The com- those filed by state legislators. According depend on and he orders it mission has never been able to obtain ac- to Denis L. McKenna, sponsor of both to recalculate its costs curate, up -to -date auditable data it needs bills, there is no reason to put reporters in to evaluate AT &T's rate filings properly, a special class. "They are no better or An FCC administrative law judge who had he said. The studies the carrier has sup: worse than politicians," he was quoted as been presiding at an AT &T rate hearing in- plied, he added, have been "subjected to saying. volving private line service last week management manipulation and arbitrary Mr. McKenna was cited in a 1977 in- figuratively threw up his hands over the judgment," with the result that the corn- vestigation by the Boston Globe's AT &T's tariff filings, calling them "unjust mission "has been unable to fulfill its "Spotlight Team" for naming an aide to a and unreasonable." Judge Walter C. Miller statutory regulatory objectives." position that paid a full -time salary for directed the company to calculate its costs AT &T took issue with the ruling, and part -time work. on the basis of a manual he provided. said it would appeal it to the commission The bill has been attacked by Massachu- The action is of concern to broadcasters within 30 days. "This preliminary decision setts journalists as being unconstitutional, and news services, as well as specialized doesn't recognize the evidence in the with the licensing fee being called a vio- common carriers, executive branch agen- case," AT &T said in its statement. "It ig- lation of the prior restraint principle. In ad- cies and others who use the private line nores a joint effort by AT &T and the FCC dition, the legislation raises some poten- service at issue. staff to develop a costing method in com- tially sticky problems for news -gathering The hearing, part of a proceeding now pliance with the commission's orders." teams. three years old, was to have been con- Les Coleman of the waz -TV Boston in- ducted in two phases -the first dealing vestigative "Eye Team" said his unit did a with over -all cost allocations and the sec- story last year on misconduct within one ond with internal rate structure. ABC Radio goes satellite police district -the same district where re- But Judge Miller said no useful purpose porters would have to register as private would be served by proceeding to the sec- ABC Radio has contracted for the RCA detectives. ond phase. He terminated the proceeding, American Communications satellite while directing the company to conduct a system, joining CBS Radio and NBC cost study in accordance with the manual. Radio which already use the service. $9,800 Perhaps then, he said, the commission ABC Radio will use the two full -duplex would have "an accurate idea" of what the (two -way) 8 khz program audio satellite IS THE PRICE! "Multi- Schedule Private Line" earnings circuits between New York and Los ratio "really is." Angeles. CBS Radio operates on a similar, The MPL tariffs had been filed to two -way satellite circuit. NBC Radio aug- replace a "Hi -Lo" tariff which the com- ments its New York -Los Angeles link with mission in January 1975 found dis- a drop in San Francisco. criminatory. The Hi -Lo tariff reduced rates Other broadcast clients of the RCA on high- density routes, increased them on Americom satellite include UPI Broadcast low- density routes, and established sepa- Services and the Associated Press Radio rate rates for short -haul (25 miles or less) News Services: UPI leases a full duplex 5 services. MPL adopts a point -to -point khz circuit between New York and Los pricing approach that applies the same rate Angeles and has simplex drops in LARGE SCREEN to the entire circuit. Houston, San Francisco and Chicago. AP TV PROJECTION The commission in May 1976 ordered transmits its programing via satellite from an investigation into MPL, and has ex- New York to Los Angeles, San Francisco panded and modified the inquiry several and Chicago. 6FT. -20 FT. WIDE

Testing 1,2,3,4. With a five -meter, receive -only earth station capable of bringing in four WIDE ANGLE VIEWING signals courtesy of Scientific -Atlanta Inc. and with scrambling and descrambling hardware ON STANDARD FRONT from ITT, RCA American Communications last week was gearing up to give National Asso- OR REAR SCREENS ciation of Broadcasters conventioneers a first look at the SMARTS (selective multiple ad- dress radio and television service) system it announced earlier this month at the National Association of Television Program Executives conference in Las Vegas (BROADCASTING. March 19). It's a demonstration meant to generate interest in RCA satellite distribution of n¡\ 1M1 television programs to local stations nationwide. Later this year, on an experimental basis, RCA Arnericom will be erecting earth stations at Post -Newsweek's four TV outlets and

11111 IMAGE MAGNIFICATION INC. feeding Viacom syndicated fare. If successful, RCA claims to be prepared to invest perhaps $20 million to equip every commercial TV station in the U.S. with a dish. And the company says it may not wait until the test is completed if distributors and stations show 739 Airway Circle, enough interest. With an earth station set up outside the Dallas convention hall, RCA this New Smyrna Beach Fla. 32069 week was planning to bring in four channels of Viacom programing (such as Family Feud and All in the Family) from its Vernon Valley, N.J., uplink. One channel was expected to show a scrambled signal from Vernon Valley being descrambled in Dallas; another would (904) 427 -5293 - 5294 scramble and descramble in Dallas, and the remaining two would be in the clear, to dem- onstrate the technical quality of transmission.

Broadcasting Mar 26 1979 108 111111=111=i®tdErallo;-;r 1631 136E78 14A-2 01511 11551 MC20N984 1631 15SE78 14A-2 01521 26751 MC20N521J-2

Now your 6 o'clock weather can show your 6 o'clock weather.

Nobody wants weather news that's hours old. Nobody on earth knows more about earth Which is why the Scientific- Atlanta 5 -meter stations than Scientific -Atlanta. By this year's Meterological Satellite Terminal can be an end, over 1,000 of our earth stations will be important advantage to you. It can freshen up operating around the world in every variety your weather reports (maybe your ratings too) of satellite communications application. We because it can give your viewers satellite make the antenna itself, the automatic posi- photos that are real time photos for much less tioning electronics and hardware, the receiver, than the cost of a weather radar system. and so on. We package it all. So, in case of Are there thunderstorms approaching? trouble, we fix it all. Emergency help is avail- When will the rain finally end? Where able from a nation -wide network of service will Hurricane Betsy landfall? Everyone can centers on a 24 -hours a day basis. And when see. With half-mile reso- Scientific- Atlanta says a package lution, you can show is complete, we mean it. these phenomena with All you need supply is a phenomenal accuracy. rooftop or a few square You can count on feet in your parking lot. increased equipment For the best weather in dependability as well, town come rain or shine, because it's from call Glen Horning at (404) Scientific- Atlanta. 449-2000. Or write us. Scientific See us at NAB -Booth No. 477 Atlanta

United States: 3845 Pleasantdale Road, Atlanta, Ga. 30340, Telephone 404- 449 -2000, TWX 810- 766 -4912, Telex 054 -2898 Canada: 1640 Bonhill Road, Unit 6, Mississauga, Ontario, L5T 1C8, Canada, Telephone 416-677-6555, Telex 06- 983600 Europe: 1-7 Sunbury Cross Centre, Staines Road West, Sunbury on Thames, Middlesex TW16 7BB, England, Telephone Sunbury on Thames 89751, Telex 896015 THE NEWS COMPANY IS SHAPING BROADCAST NEWS OF THE FUTURE.

Making the future part of today is nothing new for UPI. We've already come up with electronic copy TODAY. handling. And high speed delivery. And there's more just over the horizon. We're training our sights on skyrocketing communications costs. And paperwork. This spring, UPI will start transmitting it's broadcast wire and audio services by satellite to broadcasters across the country for test reception by small aperture earth stations.

It's an experiment for now. But if it succeeds, as we expect, our rates will no longer be subject to sudden jumps needed to keep pace with AT &T increases. What's more, the simplicity and flexibility of the new system should mean less paperwork for both of us. We've got a lot to prove to you. And to the FCC. We expect to succeed. And to make life a lot easier for us all. ,

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Magnetic Tape Division of Fuji Photo Film U.S.A., Inc., 350 Fifth Avenue, New York, New York 10001 See us at NAB booth 402. In Sync Cablecast ng" AT &T takes some Up and coming in broadcast technology antitrust comfort Space age competition. When asked his reaction to an RCA- Viacom -Post- Newsweek announcement two weeks ago (BROADCASTING, March 19) about from S.D. decision RCA's plan to provide receive -only earth stations to the country's commercial television stations, FCC Chairman Charles Ferris said: "I imagine to some degree Although it's being appealed, it's a decision on their part to have this proposal because the AT &T ban on video suit brought by one -time programing fare delivered by satellites expires this coming July. And I think it has cable company alleging implications there." The date to mark on calendars is July 23, when the FCC's monopoly practices is three -year moratorium on video uses of the three -satellite Comstar system is turned down; Bell says it slated to end. (Comstar is built and owned by Comsat but leased to AT &T and shows it has no intention of GTE.) The carriers must still formally apply to the commission to lift the ban, and getting into the CATV business there are petitions before the FCC to continue it. But some of the smart money is betting on video for Comstar. And if it comes to pass, the satellite carrier corn - An Aberdeen, S.D., cable television com- petition among RCA Americom's Satcom system, Western Union's Westar and pany that sold out to a competitor in 1971 Comstar promises to get hot. As Mr. Ferris suggested, the RCA move could be is continuing a court suit aimed at demon- viewed, in part, as a step by that company to remain ahead of AT &T /GTE when strating that AT &T and a subsidiary vio- their satellites become available for video uses. Here's what the com- lated the antitrust laws in their dealings petition looks like now. RCA Americom has two 24- transponder satellites aloft with it -and, by implication at least, with with a third slated for launching in December. In 1978, at least 65,000 hours of other cable systems. After almost eight video programing were relayed via Satcom. In February, 7,000 hours went out years of litigation, the U.S. District Court over Satcom, and Americom estimates 10,000 per month by June. Western in South Dakota ruled that the alleged vio- Union has two 12- transponder Westars in orbit and a third ready for a launch lations had not occurred -essentially be- planned for August. Last year Westar, which is used by the Public Broadcasting cause the cable system and the telephone Service, relayed 35,000 hours of video. In addition, Westar is reserved for the up- company were not in competition -but TV coming National Public Radio and Mutual Broadcasting System satellite net- Signal Co. of Aberdeen has filed an appeal works. Enter Comstar, which includes three 24- transponder satellites currently with the U.S. Court of Appeals for the capable of handling 36,000 simultaneous telephone conversations. According to Eighth Circuit in Minneapolis. AT &T, only two of the Comstars are currently used regularly; the third is employed Although some lawyers feel the impor- as a back -up with some use - including video feeds to Hawaii under special ar- tance of the decision is limited to the facts rangements with other carriers. Only parts of 30 of the 48 transponders on the of the case, AT &T officials describe it as two "working Comstars" are in use. and about 14% of the available 36,000- circuit "significant," since it involves the first an- is employed. On Comstar, 750 voice circuits will operate on one transponder. titrust action brought against the Bell Generally, one transponder is required for each video circuit, however. Using system by a representative of the industry AT &T's figures, current voice use of Comstar occupies 6.72 transponders, or long fearful of being swallowed up by it. It 7.14% of the available transponders on the two working satellites. That leaves shows, says a spokesman, AT &T has no Comstar with a lot of unused video capacity. Superstations. As ex- intention "to get into the business CATV pected, the FCC has approved the application of Eastern Microwave Inc., companies traditionally have offered." Syracuse, N.Y., to begin satellite feeds of woR -Tv New York and WSBK -Tv Boston to The appeal to a higher court is bound to cable television systems. The WOR -TV service will go out over transponder 17 of give the case greater and more wide- reach- the RCA Satcom I satellite. The WSBK -TV service will be delayed pending trans- ing importance. ponder availability. WOR -TV is currently supplied to 120 systems serving two mil- The case stems from the refusal by lion households via Eastern's terrestrial microwave system. The satellite service Northwestern Bell Telephone Co. in 1969 will be 24 -hour feeds with Eastern transmitting WCBS -TV New York's all -night pro- to permit TV Signal to attach its distribu- graming during woR -TV's off -hours. NAB add. Transmitters and antennas tion cable to the telephone company's look to be the hot items on the exhibit floor of this year's National Association of poles. At the time, Northwestern Bell had Broadcasters convention (BROADCASTING, March 19)., and yet another company is a one -per -pole policy, and already had a throwing its hat into the ring -EMI Ltd. of Great Britain. Following the leads of pole- attachment agreement with another other foreign manufacturers into the high- ticket hardware market -most notably cable system, Aberdeen Cable TV Service NEC of America (Japan) and Philips -EMI will introduce this week its advanced Inc. line of VHF and UHF antennas, which will be marketed by EMI Technology Inc., TV Signal thus was obliged to undertake Glenbrook, Conn. Being introduced initially are EMI's high -power, broadband the greater expense of building its plant EMI -Slot panels. The new venture is being headed by Ray Tattershall, who has underground. About three quarters of the managed EMI's Toronto subsidiary for the past two years. Statistics. The plant was built in that fashion before organizers of the Marche International des Programmes de Television (MIP -TV Northwestern Bell changed its policy and '79), the international television program market (April 20 -26 in Cannes, France), accepted TV Signal's cable on its poles. TV have come up with some interesting numbers: 166,380,000 television receivers Signal sold the system to Aberdeen Cable are now in use in Europe. That's 46.2% of the world's total. North and South Amer- for a prqfit of $340,000 in 1971. But b+. ica account for 40.3% or 145,166,000. Other continents and their percentages of that time, the antitrust suit was a year old. the world's set population are: 40,075,000 (11.1 %) in Asia; 5,523,000 (1.5 %) in The suit alleges that, in pursuing a one - Oceania, and 2,830,000 (.8 %) in Africa. Three countries -the U.S., Japan and the per- pole -policy Northwestern Bell and its Soviet Union -account for over half of the world's sets, and the U.S., Japan, parent, AT &T, violated Sections One and Canada and Western Europe are where most of the color sets are concentrated. Two of the Sherman Act, which prohibit Of the 116 countries with television in 1978, the MIP people say, 60 had color actions aimed at restraining competition services using either the PAL, NTSC or SECAM systems. A further breakdown and at maintaining and extending reveals that, on a country -by- country basis, PAL is the world's most popular monopoly power. system with 31 nations using it. NTSC is used in 15, and SECAM is employed in TV Signal, which based its allegations in 14. 0 MIP facts. The April marketplace will bring together 230 television large part on documents obtained from the stations and 600 production firms from 94 countries. In 1965, the year of the first defendants, contended that the one -per- MIR 119 companies from 35 countries were in attendance. pole policy was part of a Bell system response to what was perceived as the

Broadcasting Mar 26 1979 110 Anthony Sampson called us the big mouth of the industry. He was right.

To be specific, Sampson's book, The So when you think of oil, think of us. Seven Sisters, referred to Mobil as "the And when you think First Amend- most loquacious and extrovert" of the oil ment, call us, too. We're rabid on the rights companies. The industry's big mouth, of companies to speak their piece. so to speak. We're willing to comment on our crit- To get a big mouth, call (212) 883- ics' views, fill in reporters on the facts 3232. John Flint or Gail Jamin will try to about oil industry issues, even tangle with come up with your answer. those who'd like to take a swipe at us. Anytime, we'll tell it like we think it is. Mobil c1979 Mobil Corporation threat of cable operators running high geographic market, are insufficient to capacity broadband coaxial cable into the demonstrate that plaintiff was in competi- Programing homes served by the telephone company. tion with defendants" TV Signal quotes a study done in 1967 Nor did the judge feel TV Signal dem- by an AT &T task force as expressing con- onstrated it had been injured by the parries cern about competition from cable televi- telephone company's initial refusal to Grossman sion, referring to it as "the nose under the grant it a pole attachment agreement. TV thrusts at PBS tent ... three million noses already," a Signal incurred an additional $64,000 in reference to the number of cable TV sub- in building most of its system un- expense president tells scribers. Cable television, the study ad- derground. But, the judge noted that a Public broadcasting ded, could deprive the Bell System of system built completely underground of shock from Nixon revelations, in past future control of broadband services to would have had no pole rental to pay, and but points to progress homes and offices. maintenance expenses would have been two years; he then answers But Judge Andrew W. Bogue concluded less than with an above -ground system. the 12 most -voiced criticisms in effect that TV Signal had no basis for What's more, TV Signal was assured of an complaint. He said there could be no vio- earlier starting date by going underground. Lawrence Grossman. president of thç- lation of the Sherman Act where the par- That combination of factors would have Public Broadcasting Service, said that the -' ties involved were not competing in the resulted "in a complete offset of the ini- increased critical examinations PBS has re- same product and geographic markets. tially higher construction costs within a ceived the last two years is indicative of its And he said TV Signal and the defendants two -year period," Judge Bogue said, "new prominence and importance." were not. adding: "Finally [TV Signal] has failed to Speaking before the New York chapter He said they did not offer "the same or explain how it was economically injured of the National Academy of Television reasonably interchangeable services to when it was able to sell its CATV business Arts and Sciences on March 15, Mr. customers in Aberdeen or the surround- at a $340,000 gain." Grossman said public television has ing South Dakota towns." He noted that "moved to the forefront of pùblic interest the cable system provided "basic CATV and attention," with latest measurements services," consisting of the relay of broad- WNET loses cable fight showing its cumulative audience up almost cast signals, automated time- weather ser- 30 %, and family membership up by 40 %. vice and some locally originated program- The FCC has rejected the objections of Mr. Grossman said that the revelations ing. Northwestern Bell, on the other hand, noncommercial WNETtrv) New York to ca- provided by the Nixon administration provided telephone service only. ble television carriage in its service area of papers on public broadcasting, "confirm Judge Bogue said the only competition noncommercial WVIA -TV Scranton, Pa. our worst fears of political intrusion into involves "projected" services. But, he WNET had contended that importation CPB's programing and policy decisions." said, there was "a lack of intent" on the of WVIA -TV's signal would cause it substan- He added, however, that the last two years part of TV Signal to engage in broadband tial harm, and noted that commission have also produced "significant leadership or "blue sky" services -meter reading, rules permit carriage of distant educational changes on the national level" -such peo- stock market quotations, burglar and fire - stations only when the local educational ple as Robben Fleming, Frank alarm systems, and the like - "in the near television authority does not object. The Mankiewicz and Newton Minow -which future." He noted that no preparatory commission, however, said the local sta- have helped bring public television "to the steps had been taken. tion must submit data demonstrating it fore." TV Signal, the judge added, "cannot es- would be harmed, and that WNET'S Mr. Grossman said that in addition to tablish a relevant market or submarket by material and commission staff projections critical acclaim, there has been some setting forth projected services that were indicate that the loss of viewers and finan- serious criticism of PBS. He cited 12 merely in the minds of both parties." cial supporters as a result of carriage of specific charges, along with his assessment Judge Bogue was not impressed by the WVIA -TV would be minimal. The commis- of their validity, which he referred to as disclosure of internal AT &T documents sion also rejected WNET'S objection to ca- public TV's "dirty dozen ": cited by TV Signal in support of its argu- ble carriage of noncommercial wt.vT -Tv "Public television is elitist." It is the ments. He attributed the documents' tone Allentown, Pa., noting that WNET had pro- job of PBS, he said, to be selective and ex- to paranoia. Since TV Signal had ex- vided no information on its potential im- ercise judgment, and to strive to represent pressed no specific intention to enter the pact. the best our civilization and culture have field of broadband services, "and was not The commission vote was 5 to I, with to offer. physically or economically prepared to do Commissioner Abbott Washburn the one "Too much of American public so," he said, the defendants' "premature dissenter. "Public television channels," he television speaks with a British accent." and somewhat paranoid perceptions of tra- said, in a dissenting statement, "ought not Mr. Grossman noted that less than 10% of ditional CATV operators as potential com- to be competitive, undermining each PBS's original program hours come from petitors in a product market into which other's financial viability, no matter how overseas, and public television exports neither CATV operators nor defendants small the fractionalization of the au- more programing than it imports. have yet entered in the relevant dience." "Public television excludes indepen- dent producers." To this charge he re- sponded by saying that more than 25% of PBS's original broadcast hours this season come from American independent pro- ducers, and about 35% of the program R. C. CRISLER & CO., INC. penditures went to them. "Public television shuns controversy Business Brokers for C.A.T.V., TV & Radio Properties and avoids public affairs programing." Mr. Licensed Securities Dealers Grossman calls this criticism "a holdover Underwriting Financing from the Nixon days" The schedule for - the past year, he said, refutes the charge. "With all that on -air fund raising, Cincinnati public television is getting too commer- Richard C. Crisler, Clyde G. Haehnle, Alex Howard cial." The whole basis of public televi- 580 Walnut Street, 45202, phone (513) 381 -7775 sion's federal funding requires stations to reach out to viewers to raise money. In ad- See us at Suite 124 Hyatt Regency dition, Mr. Grossman said, the average public TV station spends 80 hours a year

Broadcasting Mar 26 1979 112 You cal'. Mike Segel. supply you with pictures or film clips and put you in contact with If you live in Washington, D.C., call him at 202 -862 -3837. electric energy specialists. If you live outside of Washington, dial 800 -424 -8897. You can He can also provide research assistance for you anywhere in reach him toll free any time -days, nights and weekends. (From the nation. Washington, the nighttime number is 202 -483- 8657.) He has industry statistics and comprehensive backgrounders Mike will give you fast, accurate answers to your questions on major energy topics. about electric power. He'll tackle any electric energy questions you've got. When you have the time, he can line up news sources. And he's waiting for your call. Call toll free 800 - 424 -8897. Edison Electric Institute Information Service raising funds on air, compared with 1,200 hours of advertising on the average com- mercial station. "PBS really stands for the Petroleum Broadcasting Service ..." According to Mr. Grossman, PBS has "stringent guidelines that prohibit any underwriter interference or involvement in our control rooms," and he has never experienced any corporate underwriter pressure regarding program content. "Public broadcasting has failed to do enough to include minorities in program- ing or employment." According to Mr. Grossman, "There's truth to that charge, Holding Serving as hosts during the 30 -hour Public Broadcasting Service although we have made more progress forth. national marathon were (I) Hugh Downs, host of Easx and Cookie than the rest of broadcasting." He added concluding Festival '79 Over Monster and Kermit the Frog of manipulating Kermit is Muppet crea- that there are initiatives under way to Sesame Street. Shown further assist minorities and women. tor Jim Henson. Frank Oz is under the monster. "PBS is turning into a network." Not in the true, he said, with satellite technology, sta- cial system considered some significant "Singin' Rain," drew a 7.2 rating ratings accomplishments. and a 13.3 share -outpacing the tions have a multiple choice of programs, NBC line- As last PBS up of and that choice will always be up to the in- of Monday (March 19), 114 Brothers and Sisters, Trnaboutand dividual stations. member stations had reported contribu- Sweepstakes. tions The 1978 "Public broadcasting has abandoned totalling $15,836,749. Two of the re- fund -raising drive netted the its educational and instructional origins." porting stations released incomplete public television network $12.5 million. The Mr. Grossman said that the key to educa- pledge counts, and PBS was still awaiting preliminary figure for 1979 was put at results from five more 27% above that, and PBS tion by television "is not centralized participating sta- estimated that the final total could broadcasting of instructional programing tions. The two -week drive ended last Sun- well approach $20 mil- day a lion. through PBS, but local and regional dis- after 30 -hour national marathon that tribution through the new technologies of PBS estimated netted more than $4 mil- The six- and -one -half -hour March 3 communications" -with local and lion in pledges. broadcast of Live from the Grand Ole The week the Opry appeared to be the most regional public TV stations serving as second of drive coincided successful "telecommunications centers." with the worldwide observance of the fund -raiser of the drive, netting an esti- mated $1.5 "Public broadcasting is infatuated Albert Einstein centenary, and two PBS million. Other programs bring- offerings, ing high pledge totals with hardware and new technology at the Einstein's Universe (Tuesday, included Tennessee 9 Ernie Ford's expense of programing." The reason for -11 p.m. NYT) and Nova's "Einstein" That Great American Gospel the concentration on technology has been biography (Thursday, 8 -9 p.m. NYT), Sound (March 10) and Arthur Fiedler: managed Me to put the system in place, Mr. Grossman to beat commercial network and Just Call Maestro (which aired during independent the weekend marathon). said. "Now, that system is largely in offerings in some key mar- Each of those kets. shows pulled $1 place," he added. in about million. UHF KCET(TV) Los Angeles garnered a "Public broadcasting suffers from a 5.2 rating a degree of financial irresponsibility and and 9.1 share, coming in loose accounting practices." Mr. Grossman fourth in that heavily contested market during the two said, "There may have been some of that -hour run of Universe. On Thursday, Nova managed a 5.2 rating and ABC goes higher; in some quarters," but it's to be expected a 7.9 share for KCET. in a "new, fast -growing, underfunded NBC sinks lower sytem." In New York, WNET(TV), channel 13, managed to the Tuesday "There is entirely too much bicker- beat -night NBC - Latest ratings give leading ing and bureaucratic wrangling within TV made -for -television film, Checkered network 22.2, loser 13.6 public broadcasting." There may have Flag or Crash, with Universe, attaining a been bickering in the past, but Mr. Gross- 7.5 rating and an 11.9 share. ABC -TV rolled up one of its biggest weekly wins man said it was "neither gratuitous nor But in San Francisco, PBS beat an NBC in the prime -time ratings for premiere, a CBS the week March 12 -18, while NBC -TV capricious," as it grew out of a need to pro- special and demonstrated of the lowest in recent tect the system. "The battling, I am confi- notable competition for one of ABC's top turned in one of scores shows, Thursday on memory. The averages: ABC 22.2 rat- dent, is behind us," he concluded. Angie. night's Nova -TV, KQED(TV) there topped the NBC premiere ing and 36.7 share; CBS -TV, 17.7 and 29.2 of Harris & Company with a 6.8 rating and NBC -TV, 13.6 and 22.5. and a 9.9 share. And ABC's Angie at 8:30, ABC reached its highest nightly score of Festival `79 PBS officials noted, logged a nine- rating- the week -and CBS and NBC tumbled to point drop from its popular lead -in Mork their lowest -on Tuesday, when ABC's pulls in both and Mindy at 8 while the second half of Three's Company scored a 38.5 rating and Noua marked a four-point rise. (Mork had 58 share to reach 28,680,000 homes pef ratings, money 35.1/50.3 to Angie's 26/38; the first half average minute, said by ABC to be the of Nova had 4.9/7, and the second most ever for a series episode. Im- PBS's two -week fundraiser not 8.8/12.9.) PBS officials did not take full mediately after Three's Company the only produces almost $16 million, credit for the Angie drop in San Francisco, debut of The Ropers got a 36.0/55, which but several shows, including two but they noted minimal changes in NBC ABC claimed was the second highest rat- on Einstein, give networks a and CBS offerings and a five -point rise for ing ever for a series premiere, outscored good race and win in some markets the major independent in the market. only by Mayberry RFD's 36.3/52 on CBS On Tuesday night in San Francisco, on Sept. 23, 1968. The Public Broadcasting Service had in- Universe beat CBS's Zorro with a 6 rating And immediately after The Ropers, the ched within a hair's breadth of its $16 -mil- and a 10.7 share. Barbara Walters Special, an interview lion goal for its two -week Festival '79 The San Francisco market again proved with John Wayne, turned in a 27.0/47, the fund -raising drive as of early last week and especially receptive to PBS shows when highest rating in the history of that series. also emerged with what the noncommer- the presentation of the film classic, And at the beginning of the evening, Hap-

Broadcasting Mar 26 1979 Jobs discrhniiation. It's wrong. No matter what the reason.

These days, most types of job dis- the c untry, working to make sure.. crimination never get inside the com , you ave the freedom to choose: To pany gate. Except for compulsory deci e for yourself whether or not to unionism. Forced union membership join union, Without losing your job remains one of the last vestiges of job if yo do -or don't. discrimination. Union officials can still If u'd like to find out more about have you fired from your job simply the fi ht against compulsory union- for refusing to join or support their ism, rite us. We'll send you the facts. private organization. Th n you can help make sure that It's perfectly legal. But its morally one ay soon no one will be turned wrong. The Right to Work is one of awa at the gate for standing up for the most precious rights we have. our ost fundamental freedom: Free- Without the right to earn a living -to dom f choice. put daily bread upon your table -all other rights lose their meaning. Yet, in the 30 non -Right to Work states across our country, powerful union National Right to Work Committee officials are depriving workers of this 8316 Arlington Blvd. basic, precious right. That's why we're Fairfax, Va. 22038 fighting to protect and extend it. (703) 573 -8550 We're the National Right to Work Committee, with more than one and a quarter million supporters throughout py Days got a 33.0/51 and Laverne and Robert Bower had done in 1970- "Televi- Shirley a 35.4/53. It all added up to a sion and the Public " -by asking many of QUALITY TALKS 32.8/52.1 night for ABC. the same questions. It is not surprising FOR Against it, a CBS News special report, that he received a different set of answers. "In Search of Peace," had a 7.7 rating and "These differences in results can be at- 12 share, and the CBS movie, a rerun of tributed, quite simply, to the phenomenal KKUA "Zorro," drew a 13.1/21, leaving CBS growth and maturing of the television Honolulu Hawaii with an 11.3/17.7 for the night. Mean- medium between 1960 and 1973." while, on NBC, Cliffhangers came in with NBC claimed that the average house- a 14.2/22 and Checkerboard Flag or hold watched TV 5:08 hours daily in 1960 Crash managed only a 9A/15, leaving and 6:01 hours in 1970, the reference NBC with a 10.8/17.4 for the evening. points for the earlier Bower study. "Ob- The premiere of Harris & Co. on NBC viously, people in 1970 said they were Thursday evening had a weak 8.0/12 spending more time watching TV. Indeed, against Mork and Mindy's 32.3/50 and they were, "NBC asserted. Angie's 27.4/42 on ABC and The Waltons' Using the years 1978 as compared to 17.5/27 on CBS. CBS's new Dukes of 1973 from the Post survey, NBC said Tilt Hazzard continued to show strength, pro- viewing in 1973 averaged 6:14 hours and ducing a 22.2/39,but its Mary Tyler Moore rose only three minutes in 1978 "with show dropped to a 26 share and Just minor ups and downs" during the years in Friends to a 28. between. "Thus it is no surprise that the Among other new shows, NBC's percentage of people who felt they viewed Supertrain, Mrs. Columbo and Brothers TV less was greater in Sussman's study Continental's new 5/10 kW AM and Sisters, CBS's Married: The First than in Bower's, "NBC claimed. transmitter is setting records for Year and ABC's Osmond Family Show acceptance. It has performance and Making' It all ranked 55 or lower in Program Briefs and efficiency with the cleanest the week's field of 68 programs. At the top sound around. Listen to Continen- of the list, ABC had the first seven and tal: quality talks. CBS the next three. Get ready, kids. NBC -TV announced tha Bruce and Carole Hart, early writers for Write for brochure: Continental Electronics Mfg. Co. Box 270879 Dallas, Texas 75227 Sesame Street, are to create previously an- (214) 381.7161 nounced one -hour entertainment /educa- NBC rebuts `Post' poll tional series for 1979 -80 Saturday morning cccKsA.c schedule (BROADCASTING, Jan. 29). NBC, already among those disputing a Minimum order of 13 programs is pro- ELetn Washington Post poll which claimed a ma- mised, to be slotted in last hour of net- o- Americans were watching less jority of work's Saturday line -up. television (BROADCASTING, March 5), last Sainted. CBS -TV has purchased 24 one - week gave further reason why it doesn't hour episodes of ITC Entertainment's The buy the study. PROFESSIONAL SYNDICATION Return of The Saint for probable use in 1978, SERVICE -QUALITY EXPERTISE The survey, conducted in October late night. ITC's announcement said show, 53% 1,693 people 18 and older ALIVE COUNTRY- CASUAL COUNTRY- CANNED POP found of starring Ian Ogilvy as popular adventurer, interviewed saying that they were spending would air in fall of 1979, but CBS spokes- less than time in front of the television man said introductory date was undeter- they were five years before. mined. "There would seem to be a mysterious 6238 La Pas Trail Indianapolis, IN 46268 (317) 291.9400 Home video fare. Video Corp. America, inconsistency between viewer attitudes as of New York, is making available for rental NAB DALLAS -BOOTH 2512 reflected by the Post- Newsweek survey and - home video programing on cassettes for viewer behavior as reflected by Nielsen," PROFESSIONAL consumer market. Video Corp. is SYNDICATION NBC said. "Yet, if the Post- Newsweek offering SERVICE -QUALITY- EXPERTISE three new one -hour baseball specials and findings are properly analyzed, the incon- ALIVE COUNTRY- CASUAL COUNTRY- CANNED POP sistency disappears, along with the mys- feature films including "Carnal Knowl- edge," "The Graduate," "The Day of the tery. There is much less to those 'new' findings than meets the eye." Dolphin" and "The Lion in Winter." Pro- graming will be offered each month at ren- NBC's contention apparently is that tal fees ranging from $9 to $14 per week, 6238 LaPas Trail Indianapolis, IN 46268 (317) 291 -9400 people might think they are watching less, with computerized fulfillment. NAB - DALLAS -BOOTH 2512 only because there hasn't been as much of an increase in TV viewing as in years past. Losing independence. WDGY(AM) Min- PROFESSIONAL SYNDICATION "In setting up the poll," NBC said, neapolis, independent since its founding SERVICE -QUALITY- EXPERTISE "Washington Post political analyst Barry in 1923, joined NBC Radio as affiliate ALIVE COUNTRY- CASUAL COUNTRY- CANNED POP Sussman tried to replicate the study that March 12.

Kid stuff. The Television Information Office has published two folders to acquaint parents - -

6238 LaPas Trail Indianapolis, IN 46268 (317) 291 -9400 more fully with the ways television may be used to enhance viewing by children. The first is titled "How to Help Your Children Get More Out of Television: Friendly Advice to Parents NAB - DALLAS -BOOTH 2512 from an Expert" and is by Dr. Louis Bates Ames, president, Gesell Institute of Child Devel- PROFESSIONAL SYNDICATION opment, New Haven, Conn. It stresses the value of a shared parent -child experience in TV SERVICE -QUALITY- EXPERTISE viewing. The second publication, prepared by TIO, is called "Television for Young People" highlights ALIVE COUNTRY -CASUAL COUNTRY- CANNED POP and presents of the television code as it applies to programing and advertising. It cites projects designed to maximize TV's educational potential, including the "Teachers Guide to Television :' the CBS and Capital Cities reading programs and NBC's Parent Par- ticipation TV Workshops. Copies of the brochures are available by sending a 15 -cent stamped self- addressed envelope to Parent Booklets, Television Information Office, 745 6238 LaPas Trail Indianapolis, IN 46268 (317)291 -9400 Fifth Avenue, New York 10022. Bulk orders of either booklet cost $10 per hundred and 50 copies of each are available for a total of $10.

Broadcasting Mar 26 1979 116 Tolkin and Larry Rhine writing about a contem- porary blue collar family with five kids headed Program development multitude at NBC by their housepainter father, Joe Farley. McGurk, still uncast, is a half -hour weekly sit- The farthest -back network com, the story of four dogs, and it takes place detective. It's a limited series that premieres is the farthest -forward in completely within a dog house. The dogs are April 5 from 9 to 10 p.m. and then moves to Fri- terms of the number of Bert Lahr- Wizard of Oz characters - humans in days at 10. dog costumes. McGurk is the lead; the family projects conpeting for fall 's is about a Five Aces, or Jackie Girls, World he belongs to adopts a new, younger dog. The War II female flying squadron. It's a two -hour dog who lives next door is a female named Iris. NBC -TV, which ranks third among the pilot with Penthouse Productions and Roy Hug- She and McGurk have a Miss Kitty /Matt networks in terms of ratings, is far out in gins co- producing with Universal. Dillon -type relationship. for Harris and Company with Bernie Casey, pre- front in terms of program development COLUMBIA the fall season. It has some 50 projects in miered March 15 with an 8.0 rating and 12 development for fall -a plethora of com- share; it ranked 65 out of 68 that week. The sto- From Here To Eternity based on the minis- ry concerns a black widower who moves from eries with Bill DeVane, already has a slot on the dramas, miniseries and variety edies, Detroit to Los Angeles looking for work. fall schedule. shows is hoped will produce eight to that Heaven on Earth, now in its sixth script and Legend of the Golden Gun is a completed nine hours of new programing for the fall. still uncast, is the story of two young girls who two -hour film being considered for a one -hour 'i Much of the responsibility for that pro- are killed in an accident. They return to earth series. It stars Jeff Osterhage, Hal Holbrook and gram development falls to Brandon Tar - with the weekly assignment of performing a Keir Dullea and is the story of a western white - tikoff, vice president of programs for NBC good deed. hat hero who fights off black -hatted heavies Entertainment on the West Coast. "We're The Last Convertible is a six -hour miniseries without getting dirty. based on a novel by Anton Myrer. It's the story twice as active as the other networks in our E.M.I. of five Harvard classmates during World War II program development and we're willing to is an adaptation a hit British and what happens to their lives over the next 25 Butterflies of TV take more chances," Mr. Tartikoff told years. Roy Huggins in the executive producer. comedy, being developed for American by Milt Josephsberg. It's the story of a 40ish mar- BROADCASTING last week. "We have to Buck Rogers is a two -hour action /adventure woman who a 40ish come up with enough fresh shows to turn movie, already shot and under consideration for ried platonically befriends divorced man. Carla Lane is the writer. the network around." a one -hour weekly series. It stars G.I. Gerard, The National Gossip is a half -hour taped To that end, nothing is too outrageous. Tim O'Connor and Erin Gray. "gang" comedy set in the offices of a struggling Shirley stars Shirley Jones as a widow with The most talked -about project currently tabloid. Jeff Altman and Charles Levin star as three kids who tries to make a go of it at Lake on the list, he said, is McGurk, an "out- Flash and Jeb, two newspapermen. The show, Tahoe. It's a two -hour pilot for a one -hour rageously different fantasy show" created which is to the popularity actual series. The idea was originally submitted to said build on of Lear and by Norman and all about dogs (see NBC by Procter and Gamble. Jon Epstein is the tabloids like the National Enquirer The who program descriptions below). Perhaps tak- executive producer. Star, is being written by Mort Lachman, ing a lesson from the success of ABC's MTM shares executive producer credits with Michael Shamberg. Mork and Mindy -a concept that had Doctors and Nurses is an adult excursion into many in the industry snickering at this the personal relationships of medical profes- MARBLE ARCH time last year -Mr. Tartikoff and NBC sionals. It's written by Steve Bochco and Bruce Father Brown stars Bernard Hughes as a have let little stand in their way of idea de- Peltrow. crime -solving clergyman. It premieres April 16 velopment. "We must offer new concepts Every Stray Dog and Kid is the story of an as an NBC Monday night movie from 9 to 11 or new stars," he said, "as we did with ex -car thief who, when released from jail, p.m. The executive producer is Martin Starger. adopts four difficult children and one dog. The Gary Coleman in Di/f'rent Strokes and as Whodunit? is a mystery game show that pre- one -hour pilot stars Maureen Anderman. we're trying to do with .McGurk. That's mieres April 12 at 8 p.m. The host is Ed Good Time Harry stars Ted Bessell as a San McMahon and F. Lee Bailey will be one of three what makes a show a hit ?' Francisco sportswriter -a mid -30's, lovable expert panelists who, along with three contes- Although there are a number of dra- rogue who wears his heart on his sleeve. The tants, will try to solve the game's crime. Execu- matic projects on the NBC menu, comedy show, which has been shot, also stars Trish tive producer is Martin Starger. is what the network is looking for. "We O'Neill and Sharon Farrell. OUINN /MARTIN need three comedy hits in order to build a Home Again is being written by David Lloyd successful fall schedule," Mr. Tartikoff and stars Darren McGavin and Michael Hor- The Aliens is a two -hour pilot for a one -hour ton former as a bachelor police chief sud- said. "The network that's number one in -the series and is the story of the invasion of Earth denly confronted by a 21- year -old who claims to from a is comedy is the number one network. Con- by beings planet which about to die. be his illegitimate son. T R. Sloan stars Robert Logan in a two -hour sistently, eight of the 10 top shows are LORIMAR film pilot for a one -hour series. It's the story of comedies. It would be ideal to have one is the working title a a James Bond -type art dealer who is the chief variety and the rest or our time Boss and Secretary of show half-hour situation comedy starring James secret agent reporting to the President. would be dramas and movies." Staley as a flustered Midwest marketing man VARIOUS NBC, which historically has relied on who's transferred to New York. Ellen Greene Universal for much of its series and movie Anson and Lorrie, a one -hour variety show plays his neurotic young secretary. starring husband and wife, Anson Williams and development, continues to lean heavily on is based on the real life story of Jumpstreet Lorrie Mahaffey. It's a Krofft Entertainment that association. Of the 44 projects on the four brothers, ages 11 to 22, whose parents are production. leaving the boys to fend themselves "public" list (another half -dozen or so killed, for Susan Anton has four one -hour musical and in the NBC hopes a new projects remain top secret), nine are from Bronx. Robin Williams comedy presentations that premiere April 26. (ABC's Mork) will come out of this show be- Universal. MTM ranks .second with four, The project is an Ernest Chambers production. the casting by Charlie Jaffee, a while Lorimar and T.A.T. each have three. cause of Jack Stein is executive producer. "genius" comedy manager. E.M.I., Marble Arch and Baby Makes Six is an Alan Landsburg Pro- Columbia, 71vo Guys from Muck is a one -hour broad 9uinn /Martin all have two projects qn the duction. It stars Colleen Dewhurst as a middle - comedy adventure film which stars Rick aged mother who unexpectedly finds herself NBC list. The others are spread among in- Casorle and Adam Arkin as Abbott and Cos- pregnant. production companies. tello types who chase across the country as re- dividual Castaways on Gilligans Island will be a 90- porters looking for stories for a pulp magazine. UNIVERSAL minute movie of- the -week that airs May I I at by It's written Steve Zacharias. a series. Crash Island is a one -hour film show starring 8:30 p.m. It's a contender for one -hour Meadowlark Lemon, the Globetrotters T.A.T. It's a Redwood production. star, who crashes on a deserted island with his Highcli/fe Manor stars Shelley Fabares and Darn You, Harry Landers is a Ten -Four pro- white co -pilot and a co -ed YMCA swim team. Stephen McHattle. Produced by Brad Buchner, duction that's already completed. It takes place The producer /writer team is Arthur Alsberg formerly of Mary Hartman, Mary Hartman, in the Last Horizon Retirement Home and stars and Don Nelson. it's the story of the Black Foundation, a think Lou Jacobi. Now a two -hour movie, it's under Dracula is being developed from the existing tank on a deserted island which has bright and consideration as a one -hour series. Richard series, Cliffhangers. It's a one -hour film star- eccentric scientists hatching exotic schemes to Crenna directed. ring Michael Nouri. solve world problems. The Further Adventures of Wally Brown is a The Duke stars Bob Conrad as a Chicago Joe's World has All in the Family writers Mel half -hour show that's already been filmed. It's

Broadcasting Mar 26 1979 117 the story of two high school track stars, one Mr. Right is a half-hour pilot that stars Dana Teacher's Pet is the story of the whirlwind ro- black and one white, who become good friends. Dietrich, who plays a widowed mother who mance and marriage of a college English profes- The series is based on the one -lime hit song, shares an apartment with her divorced sor and a showgirl. The half -hour taped situa- "Charlie Brown," and stars Clinton Carol, who daughter, played by Beverly Archer. The two tion comedy stars Candy Clark and Larry Press- NBC believes is the character who will make the woman set out to find eligible men. The show is man. Paul Wayne and George Burditt, of show a hit. Peter Scolarri, Arlene Golonka and described as an effort to capitalize on hit books Three's Company are writing the show. Wayne/ Avery Schreiber also star in this Paramont pro- about mother -daughter relationships. The half - Burditt is the production company. duction. hour tape show is produced by Tandem and That's TV is a one -hour Fischer /Brill produc- Great Episodes of the Bible is a continuation written by Bob Weiskopf and Tom Schiller. tion that's based on 18 hours of real television of Sunn Classics "Greatest Heroes of the Bi- Nightingales is a one -hour drama that is the production. It's writers are Bill Richmond and ble." It's currently in production. story of two lady street cops who operate in the Gene Perret. Harper and Company is a Patti Taylor /Gary Los Angeles night world. It's shot completely at Tat and Male is a one -hour film, back -door Hoffman /Raffill production. It's the story of night. Uncast. Larry Gordon Productions. pilot which stars Chris Barnes. It's the story of four men who accomplish Mission Impossible - Real People is a limited series, which pre- an 11- year -old boy who gets a pyramid for his type tasks by using athletic abilities in the areas mieres April 18 and is produced by George birthday. He goes back in time and becomes of skiing and surfing. It's uncast. Schlatter. NBC has committed to four one -hour best friends with King Tut. The drama is being Hizzoner stars David Huddleston, who is also shows on a magazine news -type program that directed by Ron Howard, of Happy Days fame. co- creater and executive producer of the half- focuses on interviews with real people. Co -hosts Mr. Howard also is the executive producer for hour comedy about a big city mayor who is a are John Barbour, Sarah Purcell, Bill Rafferty Major H. Productions. widower with political problems and personal and Skip Stephenson. Undercover Girls is a half -hour comedy problems concerning his I8- year -old son and Sgt. T. K. Yu is a one -hour pilot that airs April the Miller /Milkis Production Co. It follows the 24- year -old daughter (played by Cathy 19 at 10 p.m. It stars Johnny Yune as a Korean adventures of two girls who live together and Cronkite, daughter of the CBS newsman). The detective based in Beverly Hills. Hanna -Barbera work as underover policewomen. DiDi Conn is production company is Huddleston. is the production company. the only star signed.

Tartikoff of NBC: Meteoric career of the wunderkind's wunderkind

At 30, Brandon Tartikoff is just a few that should last four or five years. I have to Mr. Tartikoff's youth, Mr. McMahon says: rungs away from the top of the programing come up with a pilot that has the right "His young age is an advantage because of ladder at NBC. (As vice president for pro- values to be a hit. In the case of a comedy, the fresh look, great enthusiasm and high grams on the West Coast he reports to either the material is terrific or there's a energy level he brings to his job. John McMahon, senior vice president for star who's so good he makes the show a "The disadvantages a person his age programs and talent, who in turn reports hit" brings to the job are the tendency to fire to Mike Weinblatt, president of NBC En- Although Mr. Tartikoff has never writ- from the hip and look for simple answers tertainment.) He owes it all to a gorilla - ten a situation comedy, he has created two to complex problems. But Brandon does and to Fred Silverman. of the shows NBC is developing for the have a certain maturity and he realizes he "I came to Fred's attention when we fall. "Thu and Tuttle and Two Guys from doesn't have all the answers. He listens were both at ABC," Mr. Tartikoff said last Muck are my creations. I was also origi- and learns from his mistakes. week. "I was director of advertising and nally responsible for the idea behind "As for his rapid rise to the top," Mr. promotion at WLS -TV Chicago when I suc- Heaven on Earth, too." McMahon continued, "this is a young cessfully programed a week of afternoon Mr. McMahon notes a number of business -a lot of people in TV move gorilla -theme movies and promoted them parallels in the Tartikoff and Silverman ahead early. I can't canonize him because as 'Gorilla My Dreams.' The afternoon personalities. "Brandon is completely con- of his age." movie slot was getting six and seven rat- sumed with programing, as is Fred. Fred Michael Filerman, vice president in ings. In that week [February 1976] the rat- moved quickly up the ladder in his early charge of TV series development at ings shot up to an average of 18 with a 46 years as Brandon has done and they are Lorimar Productions, has worked with Mr. share. Fred Silverman, who was then head both very bright programing people. Tartikoff on a number of development of ABC Entertainment, saw what hap- "As far as success or failure for pro- projects. "I think he's one of the best. He pened and called me to New York. graming is concerned;" Mr. McMahon listens. He's definitive. His input is always "Silverman had come from Chicago continued, "no one person can take credit helpful and his age is an advantage. He [woN-Tv], so that was our common bond. or blame. It's the nature of the business to represents the age group that's watching We proceeded to talk about how to get out call more wrong shots than right ones and television so he shares their viewpoint." of Chicago." the ratio of failure to success is high but Similar sentiments are expressed by The next thing he knew, Mr. Tartikoff the whole area is one of team effort." As Stuart Erwin Jr., vice president of MTM was manager of dramatic development for the advantages and disadvantages of Productions, who says: "Brandon is ex- and three months after that became pro- cellent to work with. He's creative and gram executive in current dramatic pro- enthusiastic. He listens to the ideas of his graming. In that capacity he was in charge associates in meetings and he's in tune of Family, Eight Is Enough and the Hardy with today." Boys and Nancy Drew Mysteries. Eight "Brandon can help change NBC's rat- months later he moved to the West Coast. ings," Mr. Erwin said, but added that After Mr. Silverman moved to NBC as "everyone at NBC must realize nothing president, he asked Mr. Tartikoff to join will change in just a couple of weeks." that network as director of comedy pro- Speaking of his patron, Mr. Tartikt5gj grams. That was in September 1977. calls it "a terrific experience working "I'm accomplishment oriented but I under Fred Silverman. To a person, we're must say I've been lucky in my movement all growing under him. He's the best pro- and timing," Mr. Tartikoff says. "I came to graming executive in television. He's been the attention of the right prople at the right doing it longer than anyone else. Still, times. when a new idea hits him, he summons up "My over -all responsibilities now are to the greatest enthusiasm. He gets so visibly work at every step of program develop- excited -he just throws out the ideas. It's ment. I oversee comedy, variety and dra- a terrific experience just being in the room matic programs. Creating or buying a show with him. takes the same process. You must decide "I hope I can be the same way after I've what's good or what's bad for a program been in the business as long as he has."

Broadcasting Mar 26 1979 118 The Broadcasting Playlist IWar26

Contemporary Playback

Last This week week Title O Artist Label Flying high. With the release of new single, Goodnight Tonight (Co- lumbia), Paul McCartney and Wings join such rockers as Rod 1 Tragedy° Bee Gees RSO Stewart and the Rolling Stones on the.disco bandwagon. The group's 1 2 I Will Survive° Gloria Gaynor Polydor first single on Columbia was added this week by nearly all of "Play - 3 3 Do Ya Think I'm Sexyo Rod Stewart Warner Bros. list's" reporting stations. entering the chart at 33. Dave Thompson of 4 4 Heaven Knows D Donna Summer Casablanca KDwBIAM) Minneapolis calls it "definitely disco. There's a big break in 7 5 Knock On Woodo Amii Stewart Ariola the middle where [McCartney] gets into a lot of effects and there's a heavy line. This, the 12 5 6 Shake Your Groove Thing o Peaches & Herb Polydor bass plus Doobie's -inch [that group's What a Fool Believes has been released on a 12 -inch disco disk), proves 6 7 What a Fool Believes° Doobie Bros. Warner Bros. there's no question that disco is here in all formats:' Dave Sholin, 10 8 of Swing° Dire Straits Warner Bros. Sultans music coordinator for RKO, says "everything Paul McCartney does is 9 9 Don't Cry Out Loud° Melissa Manchester Arista different. He always catches everybody off guard. At first listen, you 21 12110 I Want Your Lovey Chic Atlantic say it's really different, and by the second or third listen you love it. It 13 11 What Ydu Won't Do For Love° Bobby Caldwell Cloud covers every baseline -it's a love song, a bit of disco, a little rock and a guitar The 12 12 Livin' It Up (Friday Night/ D Bell & James A &M roll ... even little Spanish and congas. production is in- credible. The more you hear it, the better it sounds, and that's rare" 8 13 Fireo Pointer Si Planet Home run. Take Me Home (Casablanca) by Cher came on the chart 18 14 Heart of Glass Blondie Chrysalis at 48 last week and this week bolts to 39. accruing such adds as River Harvest 23115 Lady! Little Band WA8C(AM) and WXLO(FM), both New York. The single has been getting 15 18 Big Shots Billy Joel Columbia significant disco action (in the top 20 in disco charts) and now ap- 17 17 YMCA Village People Casablanca pears to be crossing over to top 40. Tim Logan of wcsv(AM) Gun- 14 18 Haven't Stopped Dancin' Yeto Gonzalez Capitol tersville, Ala., calls it "definitely and totally mass appeal. It's Cher - and she has a big following it's KRra(AM) 391 19 I Got My Mind Made Upo Instant Funk Salsoil -and disco. Bob Scott of Mason City, Iowa, says "it's a good record, good sound sound disco. 291 20 He's the Greatest Dancero Sister Sledge ...... Cotillion It's [even] very good for adult contemporary -it hits right down the 19 21 Crazy LoveeD Poco ABC middle:' 22 22 Music Box Dancer° Frank Mills Polydor 20 23 Keep On Dancino Gary's Gang Columbia Country 35 24 Shake Your Body° Jacksons Epic Last This 331 25 Disco Nightso GO Arista week week Title D Artist Label

28 26 Maybe I'm a FoolO Eddie Money Columbia 1 1 I Don't Want to Be Righto Barbara Mandrel) ABC 26 27 Every Time I Think of YouD Babys Chrysalis 201 2 All I Euer Need is You° Rogers & West United Artists 24 28 I Just Fhll in Love Againo Anne Murray Capitol 3 3 I Just Fall in Love Againo Anne Murray Capitol 30 29 Love Ballado George Benson Warner Bros. 150 4 1 Had a Lovely TimeD Kendalls Ovation 380130 Forever in Blue Jeanso Neil Diamond Columbia 21 p 5 Its a Cheating Situation Moe Bandy Columbia

25 31 Stumblin' In° Suzi Ouatro & Chris Norman RSO 8 6 If I Could Write a Songo Billy "Crash" Craddock. . Capitol 442132 Reunited° Peaches & Herb Polydor 4 7 Somebody Specialo Donna Fargo Warner Bros. -1 33 Goodnight 7bnighto Wings Columbia 6 8 Golden Tkarso Dave and Sugar RCA 34 34 Blow Awayo George Harrison Dark Horse 10 9 Still a Womano Margo Smith Warner Bros. 16 35 I Don't Know If It's Righto Evelyn King RCA -h10 Slow Dancingo Johnny Duncan Columbia 11 36 A Little More Love° Olivia Newton -John MCA 23111 7ryiti' Tb Satisfy You o Dottsy RCA 27 37 Precious Love° Bob Welch Capitol 2 12 Too Far Goneo Emmylou Harris Warner Bros. 36 38 In the Navyo Village People Casablanca 14 13 I'm Gonna Loue You0 Glen Campbell Capitol 481 39 Take Mi Horneo Cher Casablanca 11 14 Wisdom of a FoolO,Jacky Ward Mercury

31 40 Dancin' Shoes° Nigel Oisson Bang 7 15 I'll Wake You Up When I Get Borneo Charlie Rich . Elektra -43 41 Septembero Earth, Wind & Fire Columbia 24016 My Heart Has a Mind ... o Debby Boone Warner/Curb 32 42 Le Freak Chic Atlantic -017 Where Do I Put Her Memoryo Charley Pride ...RCA 37 43 Too Much HeaveenO Bee Gees RSO 12 18 Son of Clayton Delaneyo Tom T. Hall RCA 42 44 Soul Man0 Blues Bros. Atlantic 20 19 They Call It Making Lovee° Tammy Wynette Epic -145 Superman Herbie Mann Atlantic 9 20 I've Been Waiting For You° Con Hunley Warner Bros. -1 46 Busting Loose° Chuck Brown & Soul Searchers Source 13 21 Every Which Way But Loose° Eddie Rabbitt Elektra - 47 Renegadeo Styx A &M 18 22 Sweet Memorieso Willie Nelson RCA 40 48 Lotta Love Nicolette Larson Warner Bros. 17 23 Wordso Susie Allanson Elektra - 49 Can't Keep a Good Man Downo Eddie Money.... Columbia 16 24 Back On My MindO Ronnie Milsap RCA 46 50 Rollero April Wine Capitol - 25 Healing'° Bobby Bare ... Columbia

These are the top songs in air -play popularity as reported by a select group of U.S. stat'ons. Each has been "weighted" in terms of Arbitron audience ratings for the reporting station on which it is played. A 1 indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Mar 26 1979 119 Fates & FortunesN®

George Green, general sales manager of Media ABC's KABC(AMI Los Angeles, named VP and Broadcasting Advertising general manager. He succeeds Ben Hoberman. Charles F. Kennedy, VP- planning, broadcast appointed president of ABC Radio (BROADCAST- Janet Keeler, account supervisor, and Brian division, Outlet Co., Providence, R.1., ap- ING. March 19). Hughes and Diane Zgonc, associate media pointed senior VP- television station group, directors, N W Ayer ABH International, New William R. Hirshey, VP- general manager. which includes four stations. York, elected VP's. Robert Wiggs, account KTSB(TVI Topeka, Kan., elected VP of licensee, executive, Waters Advertising, Norfolk, Va., Wilson Communications. He was also named joins N W Ayer as account executive on U.S. director of broadcast operations for Wilson's Army account, based in Raleigh, N.C. Samutr- KTSB and wwîv(TVI Cadillac, Mich. L. Harry Zurich, VP- administration, retires after 23'' Strader, assistant general manager, KTSB. years with agency. named station manager. John McNamara, executive VP and head of Kenneth Hatch, senior VP and member of client services, Young & Rubicam, New York, board of directors, KIRO Inc., Seattle, named appointed manager of office, and regional direc- executive VP. tor for U.S. Eastern region. William Fowler, general manager, WNAX(AM) Vicki Baird, account supervisor, Grey Adver- Yankton, S.D., named VP of Roy H. Park tising, New York, elected VP. Broadcasting of the Midwest, licensee of sta- tion. Stephen Maxwell, account executive, Mc- Cann- Erickson, Chicago, joins D'Arcy -Mac- Kennedy Ward Laurie Leonard, Manus & Masius, St. Louis, as account execu- of operations director tive planning, American on Red Lobster Restaurants account. Michael Nyikes, media director for Desmond Television & Com- & Associates, Detroit, joins DM &M as media Bill Ward, VP- general manager of munications, Denver, supervisor. Thomas Kutsko Jr., research ac- Metromedia's KLAC(AM) Los Angeles, named joins WMTV(TV) count executive, named associate research senior VP of Metromedia Radio, Secaucus, N.J. Madison, Wis., as VP- director. Victoria Callahan, executive secretary to station manager. president of Metromedia Radio, named admin- John Prendergast, media director, Kelly Donna Zapata, man- istrative assistant. Nason, New York, joins C.T. there as aging Clyne Co. director of VP-media director. WHAS(AM)- WAMZ(FM) Louisville, Ky., named Milt Herlieh, from N.W. Ayer, New York, joins Leonard managing director of Waring & LaRosa there as associate media "The person co -owned WHAS -TV director. there. Bob Reedy, creative supervisor, Needham, Frank D. Tenore, general sales manager, Harper & Steers, Chicago, named associate your describe WIFI(FMI Philadelphia, -FM joins WHUE -AM Boston creative director. as. VP- general manager. Gerry Germain, chief financial officer, Com- is the person Timothy A. Hawks, corporate engineer for La- pton Advertising, New York, elected to board rry Steckline Group, licensee of K.ILS(FM) Hays, of directors. Kan., named general manager of K)LS. Richard Behm, executive art director, Lord, I'll deliver" J. Michael Henderson, general sales man - Sullivan & Yoder Advertising, Marion, Ohio, ager, WPEZ(FM) Pittsburgh, joins KZAM -AM -FM named VP-art director. Joe Sullivan Seattle as general manager. Jerry Gubin, sales manager for Torbet Radio Frank Maruca, special projects director, Marketing Group, New York, named manager 'Finding a first -rate executive isn't Capitol Broadcasting Co., Raleigh, N.C., named of Torbet's new office in Philadelphia. James enough. general manager of company's WRAL(FM) Lavelle, manager of Atlanta office of Bomar 'You want the right one. there. Lowrance & Associates, joins Torbet Radio ' Right for your company. Right for you. there as regional manager.

' I understand your needs. I relate Joel Clawson, partner in Professional Associ- Rick Cerussa, account executive, TeleRep, them to my own 18 years of executive ates, advertising agency, joins wIQT(AM). New York, joins Television Advertising Repre- responsibilities in media and wQlx(FM) Horseheads, N.Y., as general man- sentatives, New York, as account executive. communications. When you tell me ager. what you want, I search out and deliver the Harvey Libow, national sales manager, WDBO- Dave Miller, sales manager, KCCR(AM) Pierre, right person. Tv Orlando, Fla., joins WAFF(Tv) Huntsville S.D., named manager KOZY(AM) Grand "I know where to look. How to of Ala., as general sales manager. evaluate critically in terms of your specific Rapids, Minn. preferences. And how to create the right Otto Goessl, sales manager, WTtx(AM) New climate for successful recruiting. Tom Calato, operations manager, WGGG(AMI Orleans, joins wcso(AM) there as general sales 'You get an effective, knowledgeable, Gainesville, Fla., named station manager. manager. professional search. And you get exactly the Donn A. Carper, account executive, ABC Spot person you're looking for." Gene Damon, sales manager, WWR)(FM) Southampton, N.Y., named operations manager Sales, New York, joins co -owned KABC -TV Los Joe Sullivan & Associates, Inc. of station, which has changed call letters to Angeles as retail sales manager. Executive Search and Recruitment WSBH(FM). Jim Weyhenmeyer, account executive, wPlx- 1270 Avenue of the Americas FM New York, named coordinator, retail sales. Richard Koplitz, general purchasing agent, New York, New York 10020 NBC, New York, joins ABC there as director of Joe Abruzzese, manager nighttime sales (212) 765-3330 of corporate purchasing. program operations, NBC -TV, New York,

Broadcasting Mar 28 1978 120 named manager of sports sales. Nancy Thomsen, media director for Charles Martin & Associates, Los Angeles, joins Amer- J. national sales manager, Nicholls Spain, ican International Pictures, Beverly Hills, Calif.. WD)V(TV) Detroit, named sales manager of as media director. Alan Naglin, assistant adver- and sports special events. Michael Dorsey, tising director for Redstone Theater Manage- local sales manager, succeeds Mr. Spain. Grace Hundreds ment, Boston, joins American International as account executive, succeeds Mr. Gilchrist, assistant director of national cooperative adver- Dorsey. tising and field exploitation. Louis Verruto, from ABC -TV Hollywood, Philip Leopold, director of program sales, of Stations named manager, WWOM(FM) sales Albany, N.Y. American International Television, Beverly Junior Winokur, account executive, CBS Hills, Calif., named VP in charge of sales and Radio Spot Sales, New York, named local sales station clearances. manager of co -owned WCBS(AM) there. Know we James Nottingham Ill, administrator, NBC Coy Davis, account executive, WAGA -TV Atlan- Sports division, New York, appointed adminis- ta, and Lyn Kathrein, sales and research assis- trator of sports and program compliance. tant, ABC -TV Spot Sales, Chicago, join local William Snyder, VP- production, D'Antoni/ Get The s of WELD -TV Chicago. ¿s staff Weitz Productions, Los Angeles, named VP- Robert Sieloff, from sales department of production for Barry Weitz Productions, Culver KMPHtrv) Tulare, Calif., joins KJEO(TV) Fresno, City, Calif. Done! Calif., as account executive. Job Deirdre Say, producer, Snazelle Films /VTR, Marilyn Simmons, local sales manager, San Francisco, named executive VP Walt wvCG(AM).wYaoa(FM) Coral Gables, Fla., named Lloyd, video operations director, named VP. Looking for increased ratings national sales manager. Judi Rappaport, local Lance Heflin, from news staff of wcKT(TV) sales manager, WQAM(AM) Miami, joins wvCG- and revenue? Miami, joins MKM Productions there as direc- WYOR in same capacity. tor of marketing. Ask WXKW in Allentown, PA Paula Schneider, account executive, what Drake -Chenault did for them. In John Ettensohn, writer -producer, KCAU -TV WPLR(FM) New Haven, Conn., named local sales the ratings increased over 200 Sioux City, Iowa, named director of Fast For- one year, manager for 'co-owned WOMN(AM) Hamden, ward Productions, commercial production arm percent. Today, they're #1 in the market Conn. of station. Monday- Sunday 6 AM -MID, 12 + Leslie Gray general sales manager, WBZ- Jr., Tom Ross, night supervisor, Direct Response Ask Mike IGnosian of WKFR AM-FM Boston, joins WVBF(FM) there as senior Productions, Pittsburgh, subsidiary of TPC -Chenault did for them. We account executive. what Drake Communications, named production super- helped take the station, ten miles out- visor. Kevin Paul Jaibur, account executive and air side of Kalamazoo, from a 1.2 to a personality, WESx(AM) Salem, Mass., joins David Haas, assistant controller, Warner Com- whopping 9.4 share in one year! WCAS(AM) account Boston as executive. munications, New York, named corporate con- Ask WUUN in Marquette, Ken Israel, sales director, Wxt.R(FM) State Col- troller. lege, Pa., joins WDVE(FM) Pittsburgh as account Michigan... KWWK in Suzy O'Daniel, assistant to Otis Conner Jr., executive. formerly with Gavin /Conner Productions, New Rochester, Minnesota... Barry Goodstein, account executive, WAYt,- York, joins Otis Conner Productions, Dallas, as and scores of other stations why they AM-FM Minneapolis, joins WEZW(FM) Milwaukee administrative assistant and production coor- stay with Drake -Chenault, renewing for in same capacity. dinator. multi -year agreements. Morris McWilliams Jr., account executive, William H. Jackson, director of communica- No station is too big...no station is Needham, Harper & Steers, Falls Church, Va., tions for Iowa Governor Robert Ray, joins wxo- too small to take advantage of our ex- joins WMAt.(AM) Washington as account execu- Tv Des Moines, Iowa, as program director. pertise. That's why hundreds of stations tive. Louis Tilley, from Wake Forest (N.C.) Sports around the world have come to us to Joe Cutter, from WAVE(AM) Louisville, Ky., Network, joins WRET -TV Charlotte, N.C., as help solve their problems. joins sales department of WAKY(AM) there. weekday sports reporter and weekend sports Ask any one of them...and find out anchor. why we're the most successful broad- Mark Curtis, part -time sports announcer, cast consultancy in the country! WTTG(TV) Washington, named full -time sports Programing announcer, weekend 10 p.m. news. Mark Ovitz, director of current programs, Bobby Christian, program director, WMET(FM) Paramount Television, Hollywood, named VP Chicago, rejoins WXKX(FM) Pittsburgh as pro- in charge of current programing. gram director. .1 Harry Mulford, ac- Pamela Syper, traffic assistant wuTR(TV) count executive in na- Utica, N.Y., named traffic manager. tional sales for Syn- dicast Services, joins 20th Century -Fox, New News and Public Affairs MEETING BROADCASTING'S DEMANDS FOR York, as director of na- CHANGING Jay Newman, assistant news director, WJAR -TV tional advertiser sales. YOUR SUCCESS Providence, R.I., joins WNEP-TV Scranton, Pa., Wayne Baruch, with as news director. Call Toll Free 800 -423 -5084 Robert Wold Co., Los and outside the continental Robin Young, air personality, WWRJ(FM) (California Angeles,. named VP- -7400.) Southampton, N.Y., named acting news director United States, please call 213 -883 programing. of station, which has changed call letters to See us at NAB '79, booth 2123 Mutford Eli Feldman, director WSBH(FM). Visit our hospitality suite 1401, of sales and executive Fairmont Hotel Robert H. Mann, assignment editor, WDTN(TV) producer, EUE /Screen Blvd. Dayton, Ohio, joins wKYC -TV Cleveland as eve- 8399 Topanga Canyon Gems, New York, named VP- director of sales. ning assignment editor. Dick Rose, production manager, named VP in charge of production. Garry Armstrong, reporter, wNAC-TV Boston,

Broadcasting Mar 26 1979 121 named chief of north bureau, part of station's Al Barcheski, program director, WHO -Tv Des GEORGE RODMAN suburban coverage system. He succeeds Paul Moines, Iowa, named public affairs director. KNOWS Reece, who returns to post of general assign- Johanna Baker, production assistant, WNC -Tv ment reporter. Boston, named writer -editor. WHAT STATIONS Bill Jorgensen, anchor man for 12 years on Ellen Ternes, production coordinator, WMAR- WNEW -TV New York's nightly newscast (Mon. - Tv Baltimore, named writer and producer in

NEED. Fri., I0 -I 1 p.m.), has resigned to "pursue other public affairs department. As a former promotion manager, interests." No successor has been named. Daniel Goldy, private consulting economist in he understands a station's promo- Don Postles, noon anchor, WKBW -TV Buffalo, Portland, Ore., joins KOIN -TV there as economic consultant tion needs. Now as a creative con- N.Y., named co- anchor of 6 and I I p.m. news. on newscasts. sultant, he's filling them. Larry Sales, reporter, becomes noon anchor. Jean Gater, assistant editorial and community affairs director. WLS-Tv Chicago, joins co -owned By producing everything from Rebecca Marr, weekend co- anchor and re- WXYZIAM) Detroit as editorial and community news campaigns and logo con- porter, WEt1T(rv) Evansville, Ind., joins wsaT-Tv affairs director. cepts to promotion materials for South Bend, Ind., as weekday co- anchor. program distributors. Robb Empson, manager of news and public Clyde Gray, weekend anchor, wxiItrv) affairs, noncommercial KWIT(FM) Sioux City. The expertise he's built up at three Winston -Salem, N.C., named weekend co- Iowa, joins KKJO(AM) St. Joseph, Mo., in sam,? television stations and at the ABC anchor for co -owned WLWT(Tv) Cincinnati. capacity. and CBS stations groups makes Tom Korzeniowski, reporter -anchor, w1BK -Tv Ted Jaffee, newscaster, wcAD(AM) Baltimore, him a unique source of promotion Detroit, joins WMAQ -TV Chicago as general joins wITH(AM, there as anchor. materials and service. assignment reporter. Rodman, Inc. Where you get big Lani Paz, from WCMB(AM) Harrisburg, Pa., Cheryl Ann Holt, reporter, wwL -ry New joins wuBE -AM -FM Cincinnati as reporter, anchor league thinking based on front line Orleans, joins KHOU -TV Houston in same and editor. experience. capacity. Doug Limerick, news announcer, WHDH(AMI Larry Hoff, anchor, reporter and photographer, Boston, joins WRQXIFM) Washington in same KYEL -Tv Yuma, Ariz., joins KGUN -TV Tucson, capacity. Ariz., as general assignment reporter. Marty Davis, anchor -reporter, wNEM -TV Bay Janet Thomas -May, general assignment re- City, Mich., joins WTOP(AM) Washington as porter, WSFA -TV Montgomery, Ala., named weekend anchor. Mary Ann Doyle, assistant director of public affairs. Joining WSFA -TV as editor. named news writer. Steve Bratman, general assignment reporters are: Michael from WJLA -TV Washington. and Doxie McCoy, Jones, from WAAY -TV Huntsville, Ala.; Chris from WYCBIAMI Washington, join wTDP as assis- Grimshawe, from WKMX(FM) Enterprise, Ala.; tant editors. George T. Rodman, Inc. Paul Roth, from wTwv(Tv) Tupelo, Miss.; Lise 630 Fifth Avenue, New York City 10020 Nielsen, from Kouu -Tv Columbia, Mo., and New officers, Washington chapter of Radio (212) 757 -3451 Dennis Lathem, from Manet (Alabama state Television News Directors Association: Dave B WRC(AM), president, Monroe Ben- radio network). Cathy Cannon, from KOMU -TV. artlett, named producer. ton, Radio Free Europe /Radio Liberty, VP, and Ed Fisher, WJLA -TV, treasurer. Please send Paula Wilson, formerly with wLS -TV Chicago, B ill Pierson, wosT(AM) Aurora, Colo., elected joins WIRT -TV Flint, Mich., as general assign- president of Colorado Associated Press Broad- Broadcasting ment reporter- photographer. casters ASsociation. Dave Tanin, KRLN(AM) The newsweekly of broadcasting and allied arts named VP. Hal Boykin, investigative reporter, WFBC -TV Canon City, Name Greenville, S.C., joins wts -TV Columbia, S.C., as state government reporter. Bill Chapman, Company producer of public affairs program, wts -TV, Business Address named executive producer. Rene Carter, gov- Home Address ernmental affairs reporter, wFac -rv, appointed producer of public affairs program. City

State Zip Dennis Deninger, producer of 6 p.m. news, WCKT(TV) Miami, named senior producer. Type of Business Denny Meyers, associate producer and feature Title/Position reporter, PM Magazine, WFSB -TV Hartford, Conn., named producer. Marlene Schneider, Are you in cable TV operations Yes n No weekend news anchor and reporter at co -owned WJXTITV) Jacksonville, Fla., joins WFSe -TV as Signature (required) feature reporter and co- anchor of station's noon Satellite selection. Dr. Elizabeth L. 3 years $105 2 years $75 1 year $40 News Day. (Canadian and international subscribers add 512/year) Young, director of Ohio State's Telecom- 1979 Cable Sourcebook $20.00 Paul Scott, news director, KQTv(Tv) St. Joseph, munications Center in Columbus, has 111 payment with order: 515.00) Mo., named executive producer news. been named president of the Public Ser- 1979 Yearbook $42.50 of John (li payment with order: $37.50) Allen Adams, news director, KFEQ(AM) there, vice Satellite Consortium. She will be. Payment enclosed Bill me succeeds Mr. Scott. based in Washington. H. Rex Lee, chair- Across the Dial $3 man of PSSC and a former FCC com- includes postage and handling Prepaid orders only.) Jack Welby, from NBC Radio, New York, (Price missioner, here, ee joins NBC's WYNYIFM) New York as newscaster shown made the an- nouncement. Dr. Young has 1 and news manager served as the director of station relations for Na- Sheltie Burns Karabell, executive producer, For Address Changes Place Most tional Public Radio in Washington, WCAUTAMI Philadelphia. joins ABC Radio Net- assistant to the director of radio ac- Recent Label Here. work, as newswriter /editor. New York, tivities for the Corporation for Public Patti Patane, owner and manager of produc- Broadcasting in New York and Washing- tion company specializing in documentary ton, and executive director of the Kan- films, joins WYTVITV) Youngstown, Ohio, as sas Public Television Commission in 1735 DeSales Street, N.W., Washington, D.C. 20036 director of special projects in news department. Topeka.

Broadcasting Mar 26 1979 122 Promotion and PR Broadcast Technology Barbara Krefetz -Wright, promotion man- Jayme deBarros, VP- international opera- ager, WMC -AM -TV Memphis, joins wsB -TV Atlan- tions, Capitol Magnet Products, joins Verbatim ta as promotion director. Olivia Holmes, direc- Corp., Sunnyvale, Calif, as manager of interna- tor of press information, WMC- AM- FM -TV, named tional marketing and administration, with promotion manager. assigned marketing territory of Latin America, and New Debbie Ziska, from , Australia Zealand. Washington, joins WDVM -TV there as public re- John Nevin, technical director of Elecab, lations and publicity coordinator. Phelps Dodge joint venture in Sao Paulo, Holly Hartz, broadcast producer, W.B. Doner, named assistant general manager, Phelps Baltimore. joins w)z -TV there as audience pro- Dodge Communications Co., Marlboro, N.J. motion manager. Alan Leffler, sales representative, named sales manager of land mobile products. Robert David Striks, director and announcer, WKZO -TV Brockman, in customer service, named sales Kalamazoo. Mich., named promotion director service manager. Richard Chocolate, in r1¡ WKZO -AM -T V. engineering department, named staff sales Jo Subler, co- producer of Morning Show, engineer. WDTNITV) Dayton, Ohio, named promotion - Larry Cutchens, technical service coordinator, syndication coordinator. International Tapetronics Corp.. Bloomington. Nelson Goforth, production director, Ill., named sales manager. Mike Flood, WGTM(AM) Wilson, N.C., joins WITN -TV' Wash- manufacturing project engineering, succeeds ington, N.C., as promotion coordinator. Mr. Cutchens.

Suzanne Beauregard, public relations ac- Dick Pfister, chief engineer, WTTGITV) Wash- Announcing -an all -new, all-differ- count supervisor, J. Walter Thompson, San ington, named VP -chief engineer. ent ID package that's as memorable Francisco, joins Field Communications, San James McLane, account manager, GTE as a hit record. Created by the CLIO Francisco, as director of press relations and ad- Lenkurt, Tampa, Fla., named manager of mar- vertising. award -winning Otis Conner, it's a keting planning for GTE in San Carlos, Calif. Marjorie J. Marks, VP- retail marketing, Radio Anne Roberson, secretary in Atlanta sales of- full, rich, contemporary music blend fice of GTE, named sales coordinator. Advertising Bureau, New York, named man- ...tested and proven to attract ager of advertising and promotion for WYNY(FM) - William L. Phillips, responsible for computer there. and hold -an audience. "We Play operations. Warner Communications, and Mark Strauss, announcer, WHAS(AM) master control for Warner's Qube system, joins Your Songs" is unique, dynamically Louisville, Ky., named promotion director for Station Business Systems as manager of Eastern fresh imagery for your station...de- WHAS and co -owned WAMZ(FM) there. client service center in Greenwich, Conn. signed to sell your call letters the same WNOR(AM) David Kelly, associate with Chapman Co., T.J. Meyers, air personality, way the music Otis Conner created Syracuse, N.Y., assumes additional duties as Atlanta, radio and television broker, joins UMC promotion and merchandising manager. Electronics, broadcast products division, North for J.C. Penney, Lipton Cup O'Soup, Haven, Conn., as sales and marketing manager. Ken Kendrick, art director, New York maga- NAB Radio Campaign, Reynolds Alu- zine, joins U.S. Spanish Television Network, Jere Hill, data processing manager, Health In- minum, Crest Toothpaste, Eyewitness New York, as creative director. Marcia Mac- dustries, Newport Beach, Calif., joins News, NBC Sports and many other Donald, editor-in -chief of Mercury newspaper Leasametric, Foster City, Calif., as manager of group in Kentucky, joins network as public re- information systems. national and regional advertisers. lations director. For a FREE demo of this dramatic Donald Softness, chairman of Softness Group, New York, has resigned, leaving his Cable innovation in jingle imagery, contact brother, John Softness, as president, chief Glenn Deutscher, from Continental Cablevi- the Drake Chenault Special Features executive officer and sole owner. Donald Soft- sion's Lansing, Mich., system, named chief Department. ness, who has interest in WVN) -AM -FM Newark, technician of Continental's Jackson, Mich.. N.J., intends to spend more time at stations and system. Jim Bowen, with Lansing system, seek other radio properties. named lead technician there. Joycelyn Marnul, secretary, television sales, Craig McCrystal and George Moyer, WGN -TV Chicago, named promotion assistant, regional managers, Omega Communications. Donahue show. Cynthia Patrasso, promotion Indianapolis, named VP's. manager, WGN -Tv, named creative marketing director, Donahue show. Marc Jennings, general manager of four

ALJ's. Lenore G. Ehrig, acting chief admin- MEETING BROADCASTING'S istrative law judge, FCC, Washington, ap- CHANGING DEMANDS FOR pointed chief administrative law judge. YOUR SUCCESS Thomas B. Fitzpatrick, administrative law judge, named assistant chief. Judge Ehrig Call Toll Free 800 -423 -5084 joined the commission in 1963 as an at- (California and outside the continental torney with the Office of Opinions and United States, please call 213 -883 -7400,) Review. She is a former president of the See us at NAB '79, booth 2123 Women's Bar Association of the District of Visit our hospitality sude 1401. Columbia. Judge Fitzpatrick joined the Fairmont Hotel commission in 1950 as a member of the 8399 Topanga Canyon Blvd, staff of the Office of General Counsel, and Canoga Park, CA 91304 Ehrig Fitzpatrick later worked in Broadcast Bureau and Hearing Division, of which he was named chief in 1963.

Broadcasting Mar 26 1979 123 Florida cable systems, Storer Cable TV, named Atlanta. Buddy Chapman, assistant radio pro- he served as general director for 10 years. Dr. manager of construction and development of duct manager in Beltsville, succeeds Mr. Knowles had been president of Rockefeller company's recently acquired franchises in Alta- Mullen. Joan Schwartz, from WQXI(AM) Foundation since 1972. Springs and Seminole county, Fla. monte Atlanta, joins Arbitron there as client service Minerva Pious, 75, who played Bronx house- representative for Southeastern radio station wife, Mrs. Nussbaum, on Fred Allen radio sales. Jane Bardwell, sales assistant for Ar- Allied Fields shows during 1930's and 40's, died March 16 at bitron television station sales in Dallas, named Lenox Hill hospital in New York. Miss Pious client representative for James Mullen, radio product manager, Ar- service Arbitron South- began her career in radio as gag writer for Mr. western bitron, Beltsville, Md., named account execu- radio station sales there. Allen in 1933. There are no immediate sur- tive, Arbitron Southeastern radio station sales, Trudi Cowlan, account executive, Nielsen Sta- vivors. tion Index, New York, elected VP of media re- Al Hodge, 66, who won fame on Green Horner search services group. radio series in 1930's and 1940's and Encoded. The National Association of later star- red in Captain Video on television for Broadcasters radio code board has Charles Kadlec, VP -chief financial officer, eight years until 1956- died in virtual obscurity three new members and a new chair- Wou Continental Broadcasting Co., Chicago, Wednesday (March 28) in hotel room in New man. H. Wayne Hudson, Plough Broad- joins Frazier, Gross & Clay, television and radio York of heart failure. For 22 years after Captain casting Co., Memphis, is the new chair- financial consulting firm in Washington, as Video, Mr. Hodge had few acting parts and su,;. man, Jr. of senior VP succeeding James Wesley ported himself as real estate salesman and se, KFI(AM) Los Angeles, who is retiring from Ed Yoe, marketing director, Marquee Televi- curity guard. He is survived by his third wife, the code board. New members are Sally sion Network, Rockville, Md., named VP and Jane. V. Hawkins, WILM(AM) Wilmington, Del.; assumes additional duties as director of corpor- Melissa Childs Elliott, 50, former Soviet Richard P Kale, Golden West Broad- ate development and public relations. specialist for U.S. Information Agency and State casters, Los Angeles, and Philip T. Kelly, Department, died March 20 at Mary Hitchcock Communications Properties Inc., Du- Deaths Memorial hospital, Hanover, N.H., of brain buque, Iowa. New appointees replace tumor. Mrs. Elliott worked for USIA from 1950 Mr. Wesley and another retiree, Steve Dr. John H. Knowles, 53, one of founders of to 1953. worked at Library of Congress, and Shannon, KCMO(AM)- acE2IFMI Kansas City, WCVB -TV Boston and licensee, Boston Broad- returned to USIA in 1962 to 1968. Survivors in- Mo., and fill another seat that has been casters Inc., in 1972, died of cancer March 6 at clude her husband, Robert Irwin Elliott, her vacant more than a year. Massachusetts General hospital, Boston, where father and brother.

For the Recorde

As compiled by BROADCASTING based on U- unlimited hours. vis.- visual. w- watts. ' -non- khz, 5 kw -U. Address: 1204 Half St. SW, Washington, filings, authorizations, petitions and other commercial. 20024. Format: religious /inspirational. Principals: J. Morgan Hodges, Joseph Brown and Mary Lou Douglas actions announced by the FCC during the (33-1/3% each). They have purchased, subject to FCC period March 12 through March 16. New Stations approval, WPTG -FM Lancaster, Pa., and have applied for new educational FM in Lorton, Va. Ann. March 13. Dahlonega, Ga. -Blue Ridge Radio Co. seeks 1520 Abbreviations: AU- Administrative Law Judge. AM applications alt. -alternate. ann.- announced. ant.- antenna. khz, 500 w -D. Address: Box 292, Dahlonega 30533. aur.-aural. aux.- auxiliary. CH- critical hours. CP- Cullman, Ala.- Citizens Broadcasting Co. seeks Estimated construction costs $35,489; first -quarter 1340 khz, I kw -D, 250 w -N. Address: 214 First Ave., operating cost $9,625 and revenue construction permit. D -day. DA- directional anten- $70,956. Format: S.E., P.O. Box 803, 35055. Estimated con- contemporary /country. Principals: S. Kinsland na. Doc.- Docket. ERP- . Cullman William struction costs $19,000; first- quarter operating cost and Michael A. Hollifield is ñcq.- frequency. HAAT -height of antenna above (50% each). Mr. Kinsland average terrain. khz - kilohertz. kw- kilowatts. $15,000; revenue $140,000 (year). Format: country. registered nurse, fireman and ambulance driver in Principals: %) T. Dahlonega. Mr. is MEOV- maximum expected operation value. mhz- Robert C. Haa (51 and Debra Buetner Hollifield ambulance driver, assis- (49%). is megahertz. mod.- modification. N -night. PSA- Mr. Haa majority owner (56.25 %) of W KLN- tant fire chief and part -time announcer at presunrise service authority. SL- studio location. FM Cullman, in which Miss Buetner has minor in- WGHC(AM) Clayton, Ga. Ann. March 13. terest (12.5%). Ann. March 13. SH- specified hours. TL -transmitter location. Trenton, Ga. -Ra -Ad of Trenton seeks 1420 khz, trans. -transmitter. TPO- transmitter power output. Augusta, Ga.- Ethnic Broadcasting Co. seeks 1480 500 w -D. Address: 11682 Back Valley Rd., Soddy - Daisy, Tenn. 37379. Estimated construction cost $72,- 290; first -quarter operating cost $10,000; revenue $100,000 (year). Format: country. Principals: Herbert G. Adcox (80 %) and Lee J. Cooper (20%). Mr. Adcox is 75% owner of car dealership and 12.5% owner of CATV system in Cleveland, Tenn. Mr. Cooper owns restaurant and flower shop in Soddy- Daisy, Tenn. He EDWIN TORNBERG sold WEDG(AM) Soddy -Daisy in 1975. Ann. March 13. Coeur d'Alene, Idaho -Coeur Broadcasting Inc. & COMPANY, INC. seeks 1240 khz, I kw -D, 250w -N. Address: 1034A4.. 3rd, Coeur d'Alene 83814. Estimated construction cost $75,815; first -year operating cost $103,800 and revenue $156,000. Format: adult contemporary. Prin- cipals: Rand C. Lewis (51 %), Wallace G. Lewis (25 %) and six others. Rand Lewis is major owner of real estate appraising firm in Coeur d'Alene. His brother, Hospitality Suite Wallace, is employe there. They have no other broad- cast interests. Ann. March 13. REGISTRY Boone, N.C. -Blue Ridge Media Inc. seeks 1510 HOTEL khz, 500 w -D. Address: Route 6, Box 381, Poplar Grove Rd., Boone 28607. Fstimated construction costs Suite 352 -354 $51,080; first -quarter operating cost $10,000. Format: MOR. Principal: William E. Dollar, currently program director at WKRM(AM) Columbia, Tenn. Ann. March 13.

Broadcasting Mar 26 1979 124 FM applications investment company in Aberdeen. Wash. They also own, with Ashland, Ala. -Clairmont Communications Inc. same percentages, KXLE -AM -FM Ellensburg, Wash., and KBKW(AM) Aberdeen. Ann. seeks 95.3 mhz, I kw, HAAT: 538 ft. Address: 380 March 13. Pinehurst Dr., Talladega, Ala. 35160. Estimated con- struction cost $36,634; first -quarter operating cost Now... A $9,000; revenue $75,000. Format: MOR. Principals: AM actions Troy D. Pennington and T Bryan Townsend (49% Gaithersburg. Md. -ALJ John H. Conlin, in initial each). Their wives each own 1 %. Mr. Pennington is decision, granted Betio Communications Inc. 1150 chief engineer at WGAD(AM) Gadsden, Ala. Mr. Free khz, I kw -DA -2. Format: MOR. Principals: Robert E. Market Townsend is general manager at WGTB(FM) D. Hester, James T. Reeder and Richard Talladega, Ala. Ann. March 13. Gobbins, Olin A. Bowis (25% each). Mr. Gobbins owns advertising Brawley, Calif.- Imperial Valley Magic FM seeks sales company, Mr. Hester is employe of WPIK(AM)- 96.1 mhz, 50 kw, HAAT: 232.3 ft. Address: PO. Box WXRA(FM) Alexandria, Va., Mr. Reeder is an- Analysis 238. Brawley 92227. Principals: John B. Stodelle, nouncer and salesman for WDON(AM) Wheaton, Stephen S. Stodelle (his son) and Dean A. Leptich Md., and Mr. Bowis is representative for stock bro- (33 -1/3% each). John Stodelle is owner of kerage. (Does. 21219, 21221 -5). Ann. March 12. KROP(AM) Brawley, where Stephen is salesman. Mr. Webster, Mass. Broadcast Bureau granted For Your Leptich is associate superintendent of Imperial Valley - Lakeview Broadcasting Co. 940 khz, 250 w -D. P.O. ad- College, Imperial. Calif. Ann. March 13. dress: 19 Bolas Rd., Duxbury, Mass. 02332. Estimated `,Delta, Colo. -Delta Radio Co. seeks 95.3 mhz, 3 construction cost $24,277; first -year operating cost kw, HAAT: 37 ft. Address: 461 Palmer (P.O. Box 452), $37,284; revenue $50,000. Format: MOR. Principals: RadioH Delta 81416. Estimated construction cost $44,300 first - Edward Perry Jr. (75%) and Lloyd F. Simon (25 %). Mr. year operating cost $24,000; revenue $26,000. Format: Perry owns radio consulting firm. He also has interest pop. Principals: Jimmie D. Gober and his wife, Ruth in AM application in Middleborough Center, Mass., M. Gober (50% each). They also own KDTA(AM) permit for WVNH(AM) Salem, N.H. and application Station! Delta. Mr. Gober has third interest in KWYK -AM -FM for FM in Marshfield, Mass. Mr. Simon does media re- Farmington. N.M. Ann. March 13. search (BP- 20584). Action March 5.

Fort Walton Beach, Fla. -Santa Rosa Broadcasting Volga, S.D.- Broadcast Bureau granted Dakota - Inc. seeks 96.5 mhz, 100 kw, HAAT: 268.2 ft. Address: North Plains Corp. 910 khz, I kw -D, 500 w -N P.O. ad- P.O. Box 1991, Hobbs, N.M. 88240. Estimated con- dress: Box 317 Aberdeen, S.D. 57401. Estimated con- struction cost $100,443; first -year operating cost $196,- struction cost $191,555; first -year operating cost $40,- Here's an unprecedented oppor- 767; revenue $180,000. Format: contemporary /jazz. 000; revenue $100,000. Format: MOR. Principals: Ap- Principals: Shelba Gray and Mary Parry (50% each). plicant is licensee of KKAA(AM) and permittee of tunity to take advantage of Drake- Miss Gray is VP of car dealership in Hobbs, N.M. Miss KQAA(FM), both Aberdeen, S.D., and is owned by L. Chenault's years experience in Parry is assistant director of student union of New T. Laustsen (81.99%) and five other stockholders, of Mexico Junior College there. They have no other none of whom have other broadcast interests. (BP -20, markets large and small around the broadcast interests. Ann. March 13. 455). Action March 1. world. We'll put a team of consultants St. Marys, Ga.- Camden Broadcasting Corp. seeks 93.5 mhz, 3 kw, HAAT: 297.3 ft. Address: P.O. Box FM actions to work, analyzing your station's 861, Camden, S.C. Estimated construction cost 561, - Augusta, Ark.- Broadcast Bureau granted Service 150; first -quarter operating cost $22,654 and revenue competitive market position - FREE! Communications Inc. 97.7 mhz, 3 kw, HAAT: 300 ft. $19,950. Format: variety. Principals: Clyde G. Address: 704 North 9th, Augusta 72006. Estimated S. Whether your radio station is Branham and Guy Hutchins Jr. (33-1/3% each) and construction cost 55,100; first -year operating cost 510, - opera- Fred W. Moore and Michael L. Walker (16 -2/3% each). 000; revenue $18,000. Format: C &W /gospel. Prin- ting totally live or computer assisted, Messrs. Moore and Walker are mortgage bankers. Mr. cipals: Gloria Ritter, Jim Singleton, Jim Ford (25% Branham is real estate developer. Mr. Hutchins is presi- each). Patsy, Gary and Carlton Garner are minority this free analysis will give you specific dent of savings and loan. Ann. March 13. stockholders. Ms. Ritter has banking and retail in- terests in Arkansas. Mr. Singleton is theater owner and recommendations on how to improve 'Champaign, Ill.- Illinois Bible Institute Inc. seeks owner of Dixie Films, Memphis, film distributors. Mr. 91.7 mhz, 20 kw, HAAT: 463 ft. Address: PO. Box 225, your overall position. And, thus, in- Ford is attorney with banking and interests. Carlinville, III. 62626. Estimated construction cost farming Applicant is also of Augusta $127.723: first year operating costs $60,000; revenue owner KMCW(AM) crease your ratings and revenue. (BPHI1088). Action March 9. $105.000. Format: religious. Principal: Applicant is nonprofit corp.; Richard W. Dorsch is president of Arkansas City, Kan. - Broadcast Bureau granted Naturally, in order to do the best job board of directors. They also own WIBT(FM) Carlin- Ark Valley Broadcasting Inc. 106.5 mhz, 100 kw, possible, we ville, Ill. (amended and resubmitted). Ann. March 13. HAAT: 378 ft. PO. address: 106 S. Summit, Suite B, can only accommodate Arkansas City 67005. Estimated construction cost a limited number of requests. For Pierre, S.D.- Pierre Radio Inc. seeks 95.3 mhz. 2.7 $114,300; first -year operating cost $80,523; revenue kw, HAAT: -197 ft. Address: Star Route 2, Box 6, $120,693. Format: C &W. Principals: William P. Turney your FREE market analysis, call us Valley, Estimated construction cost Gann S.D. 57341. (4 %), Louis B. Burke Jr. (30%), Donald D. Wolf and $5.000; first- quarter operating cost $3,200 and revenue John R. Stanesic (33% each). Mr. Turney, president, is immediately! $50.000. Format: contemporary. Principals: William P. chief engineer of KJCK(AM) Junction City, Kan. Mr. his R., (85 %) and Jerry L. Turney and wife, Lanelle Burke is chief engineer of KJJJ(AM) Phoenix. Mr. wife, Wooledge Wooledge and his Merrilie (15%). Mr. Stanesic is local dentist, Mr. Wolf is advertising man- wife is farmer is Gann Valley, S.D., where his is ager of KJCK. (BPH- 11,008, BPH -10,912). Action teacher. Ann. March 13. March 14. Spearfish. S.D.- Ham Broadcasting Co. seeks 95.1 'Orangeburg, S.C.- Broadcast Bureau granted mhz. 100 kw, HAAT: 453.2 ft. Address: Box 1189, Word of Faith 91.9 mhz, 10 w. P.O. address: Box 960M, Rapid City, S.D. 57709. Estimated construction cost Orangeburg,.S.C. 29115. Estimated construction cost AThlak $116,939; first -quarter operating cost $27,247 and $465; first -year operating cost $6.170. Principal: revenue $30,000. Format: MOR. Principal: Courtney Donald W. Cubbison, president of non -profit corpora- L. Flatau, who is business and landscape (erosion con- tion (BPED -1,994). Action March 6. trol) consultant. Ann. March 13. eknatz Richlands, Va.- Clinch Valley Broadcasting Corp. seeks 105.5 mhz, .3 kw, HAAT: 800 ft. Address: PO. Ownership Changes Bpx 838, Richlands 24641. Estimated construction cost MEETING BROADCASTING'S 73,295 first -year operating cost $94,295; revenue CHANGING DEMANDS FOR $40.000. Format: pop /country. Principals: Mrs. Actions YOUR SUCCESS Elizabeth White (25 %), Mrs. Mary Lawson (21.08 %), WTQX(AM) Selma, Ala. (AM: 1570 khz, 5 kw- Rebecca Boothe (20.78 %), Jessie Rusinko (20.08 %) D) -Broadcast Bureau granted assignment of license Call Toll Free and Madge Wilcox (12.4 %). Mary Lawson, Rebecca 800 -423 -5084 from Kathleeen E. Stutrs to Bob Carl Bailey for $200,- Boothe and Jessie Rusinko are sisters and daughters and of 000. Seller has no other broadcast interests. Mr. Bailey (California outside the continental Elizabeth White. Group also owns WRIC(AM) Rich- is manager and 61% owner of WZZA(AM) Tuscum- United States, please call 213 -883 -7400. ) lands. Ann. March 13. bia, Ala. Action March 14. See us at NAB '79, booth 2123 Aberdeen, Wash. seeks 99.3 3 WVCF(AM) Fla. (1480 khz, I kw -KBKW Inc. mhz, Ococee, -D)- Visit our hospitality suite 1401, kw, HAAT: -16.5 ft. Address: 701 East Heron, Aber- Broadcast Bureau granted assignment of license from deen 98520. Estimated construction cost $30.728 first - American Homes Stations of Florida Inc. to James S. Fairmont Hotel year operating cost $6,000; revenue $20,000. Format: Beattie for $250,000. Seller is owned by Louis G. 8399 Topanga Canyon Blvd, country. Principals: John R. DiMeo (75 %) and Don L. Christensen (president), W. C. Logue, Dr. Paul P.rk A1304 Downing (25 %). Mr. DiMeo is broadcast management Kessler, William Self, Ralph Roser and seven others. consultant and, with Mr. Downing, owner of real estate None has other broadcast interests. Buyer also owns é.

Broadcasting Mar 26 1979 125 WEXY(AM) Oakland Park and WETO(AM) De WPGD(AM) Winston -Salem, N.C. (1550 khz, I Land, both Florida. (BAL 790105ED). Action March kw -D) - Broadcast Bureau granted assignment of 12. license from Forsyth County Broadcasting Co. to Facilities Changes Quality Media Corp. for Seller is WSKV(FM) Stanton, Ky. (104.9 mhz, 440 w)- $280,000. owned by (100 %), who also owns Broadcast Bureau granted transfer of control of Red Robert A. Mayer WMOC(AM) is by AM applications River Gorge Broadcasting Co. from A. Dale Bryant Chattanooga, Tenn. Buyer owned William J. Kitchen. He is former executive vice presi- WBSG(AM) Blackshear, SeeksCP to increase (100% before; none after) to Charles E. Lynch and Jer- Ga.- dent of CLW Communications Group, which owns power to 2.5 install new type trans. 15. ry Little (none before; 100% after). Consideration: kw; Ann. March WSCW(AM) W. Va.; WCRJ(AM) $130,000. Mr. Bryant is 50% owner of WEKG(AM) Charleston, WDDW(AM) Johnson City. Ill-Seeks mod. of CP Jacksonville, Fla., and WHYD(AM) Columbus, Ga. Jackson, Ky.; WIRV(AM) Irvine, Ky., and to change TL to .2 mile S of Whiteash Village Limits, (BAL,790129EG). Action March 13. WJSN(AM) Jackson, now under construction. Mr. White Ash, Ill.; change SL and operate by RC from 3.2 Lynch is general manager, chief engineer and an an- KCLT(AM) Lockhart, Tex. (1060 khz, 250 w -D, miles S of Johnson City. Ann. March 16. nouncer for WSKV. Mr. Little is public relations officer DA) -Broadcast Bureau granted assignment of license KQXL(AM) New Roads, La. -Seeks CP to make for Farm Bureau in Jackson, Ky. They have no other from Radio Caldwell County Inc. to Triple R Broadcast- changes in ant. system. Ann. March 16. broadcast interests. (BTCH781115ED). Action March ing Inc. for $240.000. Seller is owned by L: M. Prtress 14. (80%) and Franklin Kasper (20%). They have no other KFSB(AM) Joplin, Mo. -Seeks CP to change TL broadcast interests. Buyer is owned by Esther Lou and SL to 2620 Dogwood Road, Joplin; and change KWRL(AM) Sparks, Neb. (1270 khz, 1 kw -D)- Copeland and specified radiation limits for nighttime ant. Ann. Broadcast Bureau granted assignment license from Copeland, Richard G. Gayle C. Atchley of March 16. Peter Forsythe (receiver) to Jonsson Broadcasting (33.25% each), but Ralph D. Copeland (.25%) is presi- dent. Ralph, Richard and Gayle are children of Esther. Corp. for $250,000. Seller: Mr. Forsythe is general KVSF(AM) Santa Fe, N.M. -Seeks CP to increase Group also owns KIKZ(AM) Seminole, Tex., and is manager of station which previously filled bankruptcy. daytime power to 5 kw and install new trans. And applicant for new FM in Seminole, Tex., and AM -FM Buyer is owned by Kenneth A. Jonsson (65%); his March 13. in Ruidoso, N.M. Principals also are partners in avia- wife, Diana (10%), and son, Michael (15%). Group re- tion school in Sonora, Tex. (BAL781208EB). Action WKSK(AM) West Jefferson, N.C. -Seeks CP to cently purchased KROY(AM) -KROI(FM) Sacramen- change hours operation to by adding March 13. of unlimited to, Calif. Mr. Jonsson is also former 33% owner of nighttime operation with 500 w DA; change TL I mile KRLY(AM)- KAFM(FM) Dallas and has interest in SE West Jefferson to hwy. 163; change trans. WHAP(AM) Hopewell, Va. (AM: 1340 khz, 1 kw- of state bank and company. computer service (BAL D, 250 w-N) Broadcast Bureau granted assignment of and make Fhanges in ant. system. Ann. March 15. 781208EA). Action March 8. - license from Radio Hopewell Inc. to Chessie System KWPR(AM) Claremore, Okla. -Seeks CP to in- - WCLI -AM -FM Corning, N.Y. (AM: 1450 khz, I Inc. for $340,000. Seller also owns WRON(AM) Ron crease power to I kw and install new trans. Ann. March kw -D, 250 w-N; FM: 106.1 mhz, 22 kw)- Broadcast ceverte, W. Va.. and has applied for new FM there; it is 13. Bureau granted transfer of WCLI Inc. to King Com- principally owned by Roy D. Wooster Jr. and his par- Milton. Pa. to make munications Inc. for $580,000. Seller is owned by Gor- ents. Buyer is publicly -traded corporation with railroad WMLP(AM) -Seeks CP changes in ant. system; increase height of tower and don M. Jenkins and George P Droelle (27%, each) and interests and owner of Greenbrier Hotel, White change SL to 1.5 miles S of Rt. 976 on Rt. 15, Milton. seven others, none of whom has other broadcast in- Sulphur Springs, W. Va. It has no has no other broad- Ann. March 13. terests. Buyer is owned principally by John T. King and cast interests. (BAL780927EB). Action March 13. his wife, Helen, of Wellesley, Mass., suppliers of crea- WFAB(AM) Juncos. P.R. -Seeks CP to change WBRG(AM) Lynchburg. Va. (1050 khz, I kw- tive services for broadcasting. (BTC790112EE, hours to unlimited nighttime D)- Broadcast Bureau granted transfer of control of of operation by adding BTCH790112EF). 12. with power 500 w in Action March Tri- County Broadcasting Inc. from Harry A. Epperson operation of and make changes ant. system. Ann. March 13. WIPS(AM) Ticonderoga, N.Y. (1250 khz, I kw- Sr. (51% before; none after) to children (49% before; D) - Broadcast Bureau granted transfer of control of 100% after). Consideration: none. Principals: Mr. Ep- KBSN(AM) Crane, Tex. -Seeks CP to make Motsinger Communications Inc. from John K. Mot - person is retiring from broadcasting and giving away changes in ant. system; change TL and SL: 5.8 miles N singer (100% before; none after) to John A. Col - his shares to children, who already have minor in- of Crane, 1 mile E of hwy. 385; increase height of agrande and Augustine M. Cawley (none before; 100% terests, with following result: Lucy E. Bowman (10% tower. Ann. March 16. after). Consideration: $148,000. Principals: Mr. Mot - before; 33-1/3% after), Mary E. Puckett (10%, before; FM singer is retiring from broadcasting. Mr. Colagrande is 33- 1/3% after) and Roy N. Epperson (20 %. before; applications operations director and Mr. Cawley is general manager 24-1/3% after). The remaining 9% is held by grandson, WHIL -FM Mobile, Ala. -Seeks mod. of CP to of WWOM(AM) Albany, N.Y. (BTC7809I2ED). Ac- Harold M. Epperson. (BTC781229EA). Action March change TL, SL and RC to 4307 Old Shell Rd., Mobile; tion Feb. 5. 6. change type trans.; change type ant., and change TPO. Ann. March 16. KAVV(FM) Benson, Ariz. -Seeks mod. of CP to make changes in transmission line; increase HAAT: 300 ft. (H &V) and change TPO. Ann. March 16. KWFM(FM) Tucson, Ariz. -Seeks CP to make The Low Frequency changes in ant. system; change type trans.; change type ant.; increase ERP: 46.3 kw (H &V); decrease Extender... HAAT: 35 ft. (H &V); change TPO. Ann. March 12. KMCK -FM Siloam Springs, Ark. -Seeks CP to make changes in ant. system; change type trans; change type ant.; increase ERP: 100 kw (H &V); HAAT: 411 ft (H &V); change TPO. Ann. March 16. never Buena Park, Calif. -Seeks CP to Radio will KBPK(FM) change ERP: 1.5 kw; and HAAT: 8.91 ft. and install new trans. Ann. March 13. be the same. KROI(FM) Sacramento, Calif -Seeks CP to make changes in antenna system; change TL to Market Broadcast quality remotes whenever you want from Plains, Blvd., 0.2 mile W of Northgate Blvd. and Sacramento Peoria, Paducah, Palm Beach, Paris (France or Texas), city limits; change type trans.; change type ant.; Peking, decrease ERP: 50 kw (H &V); increase HAAT: 500 ft. Pocatello, Pierre, Portland, Pittsburgh - (H &V) and change TPO. Ann. March 12. or maybe Siam. KCPB(FM) Thousand Oaks, Calif -Seeks mod. of For the price of a phone call. CP to change TL to 8228 Sulphur Mountain Road, Ojai, Calif.; change type trans.; change type ant.; make The Low Frequency Extender is the result of Comrex's 18 years changes in transmission line and change TPO. Ann. March 16. of broadcast equipment design experience and 13 years WSDO(FM) Fort Lauderdale, Fla. -Seeks CP to of development. We are very proud to have introduced a change type trans.; change type ant.; increase ERI' most important new tool to radio. 100 kw max. (H &V); increase HAAT: 800 ft. (H &V), and change TPO. Ann. March 12. You should hear it: NAB Booth 541 WKLS-FM Atlanta -Seeks CP to make changes in ant. system; change type trans.; change type ant.; in- crease ERP: 98.97 kw (H &V); increase HA AT: 950 ft. (H &V), and change TPO. Ann. March 12. KAJN -FM Crowley, La. -Seeks CP to change TL 5.8 miles NW of Kaplan Crowley, La.; install new ant.; P.O.cox Box 269/60 Union Avenue make changes in ant. system (increase height); change Sudbury, Massachusetts 01776 HA AT: 1497.5 ft. Ann. March. 13. TEL: (617) 443 -8811, TWX: 710 -347 -1049, Cable: Comrex KMBQ(FM) Shreveport, La. -Seeks CP to install aux. ant. at Main SL: 7l0 Spring St., Shreveport, to be operated on: ERP: 2.13 kw (H); HAAT: 315 ft. (H) and change TPO.

Broadcasting Mar 26 1979 126 WCTD -FM Federalsburg, Md. -Seeks CP to kw (H &V); ant. height: 340 ft. (H &V), specify main SL and RC at 112 South Main St.. Feder- (BPH- 780814AF). Action March 5. increase (H alsburg; ERP: 2.630 kw &V); decrease WEFA(FM) Waukegan, 111.- Granted CP to HAAT: 321 (H) 12. ft and TPO. Ann. March change ant. height: 300 ft. (H &V); TL: O'Plaine Rd., WDJM -FM Framingham, Mass. -Seeks CP to in- 1/2 mile S of 1 -94 North Chicago. Ill.; change type 780822AB). crease ERP: 100 w and HAAT: 47.1 ft., and install new trans. and ant.; change ant. system (BPH- Huge 300% trans. Ann. March 15. Action March.5. WGAO(FM) Franklin, Mass. -Seeks CP to change 'WCRH(FM) Williamsport, Md.- Granted CP to ERP: 100 w, HAAT: 176,2 ft.; install new trans. and change TL to Fairview Mountain, W of Clear Springs, 10 (H &V), ant. height: 880 ant. Ann. March 13. Md.; change ERP: kw and Return From ft. (H&V) (BPED- 2604). Action March 6. WSRB(FM) Walpole, Mass. -Seeks CP to change freq. to 89.3 mhz with ERP: 28.1 w (H), 12.4 w (V), KESM -FM El Dorado Springs, Mo.- Granted CP HAAT: 73 ft. (H &V); install new ant. Ann. March 15. to change ant. height: 215 ft. (H &V) and make changes in ant. system (increase height) -FM Winona, Miss. to change WONA -Seeks CP (BPH- 7809I8AM). Action March 5. Our Special TL NE of 1 -55 and US 82, Winona; change RC to just KPAS(AM) El Paso, Tex. -Granted CP to install on US hwy. 51, 1.25 miles S of Winona (AM site); in- stall new trans.; make changes ih ant. system.; change new ant.; decrease ERP: 88 kw (H &V); decrease ant. ERP: 2.73 kw and HAAT: 300 ft. Ann. March 15. height: 980 ft. (H &V); correct coordinates (BPH780829AJ). Action Feb. 27. Feature KEMC(FM) Billings, Mont. -Seeks mod. of CP to Change ERP: 24.32 kw, HAAT: 323.5 ft. (H &V); WEMI(FM) Neenah -Menasha, Wis.- Granted CP change TL: Coburn Hill, ESE of Billings, Mt.; install to make changes in ant. system, change type trans. and new trans. and ant.; make changes in ant. system. ant., increase ant. height: 300 ft. (H &V) Ann. March 13. (BPH781006AL). Action Feb. 27. Programing WRFM(FM) New York -Seeks CP to make WYXE(FM) Sun Prairie, Wis.- Granted CP to changes in ant. system; change type ant.; increase make changes in ant. system, change type ant., ERP: 7.5 kw (H &V); increase HAAT: 1277 ft. (H &V) decrease ERP: 1.75 kw (H &V); increase ant. height: and change TPO. Ann. March 12. 400 ft. (H &V); change TPO; remote control permitted It began with the blockbusting (BPH780919AM). Action Feb. 22. WFAE(FM) Charlotte, N.C. -Seeks mod. of CP to 52 -hour epic, the HISTORY OF ROCK change type ant.; increase HAAT: 254 ft. (H &V) and & ROLL. A show that captured audi- change TPO. Ann. March 16. ences and lined up scores of presti- WMBL -FM Morehead City, N.C. -Seeks CP to In Contest make changes in ant. system; change TL near hwy. 70, gious advertisers in market after .95 mile W of hwy. 24, Morehead City; change. SL and market. Advertisers like J.C. Penney's, RC .6 miles from city limits, U.S. 70W, Morehead City; Procedural rulings change type ant.; increase HAAT: 281 ft. and change Kawasaki, McDonald's, Burger King, Denver and Boulder, Colo. (Granfalloon Denver - TPO. Ann. March 16. Educational Broadcasting Inc. and The Regents of the Datsun, Pepsi and hundreds more. WEJA(FM) Sanford, N.C. -Seeks CP to change University of Colorado) FM proceeding: (Dots. Responding to increased station ERP:.178 kw (H) and HAAT: 377 ft. (H); install new 78- 292- 93) -ALJ James E Tierney rendered summary trans. Ann. March 15. decision in favor of Granfalloon on issue of proper cer- competition and a more discerning WVSP(FM) Warrenton, N.C. -Seeks CP to change tification, granted joint petition by applicants and ap- listener, Drake -Chenault has boldly proved agreement, dismissed Regents's application, trans.; increase ERP: 100 kw (H &V) and change TPO. stepped forward with Special Feature Ann. March 16. granted Granfalloon's and terminated proceeding. Ac- tion March 12. Programs that sell. WRUC(FM) Schenectady, N.Y.-Seeks CP to make Media, Pa. (Alexander S. Klein et al.) FM changes in ant. system; change type trans.; change pro- HISTORY OF ROCK & ROLL type ant.; increase ERP: 100 w; increase HAAT: -91 ceeding: (Does. 20567 -9) -Office of Opinions and GOLDEN YEARS OF ft. and change TPO. Ann. March 16. Review granted petition by Klein and amended his ap- COUNTRY to plication reflect agreement between Max M. Leon ELVIS: A 3 -HOUR SPECIAL WQAL(FM) Cleveland -Seeks CP to change type Inc. and Unity Broadcasting Network Inc. toward sale ant.; increase ERP: I1 kw (H &V); decrease HAAT: and assignment of licenses for WDAS -AM -FM Phila- THE GOLDEN YEARS 1060 ft. (H &V), and change TPO. Ann. March 12. delphia from Leon to Unity. Action March 9. NIGHT FEVER - DISCO WERG(FM) Erie, Pa. -Seeks CP to change freq. to Portsmouth and Norfolk, Va. (Tidewater Radio THE #1 RADIO SHOW 89.5 mhz; install new trans. and ant.; make changes in Show Inc. and Willis Broadcasting Corp.) Renewal ant. system; and change ERP:3.0 kw. Ann. March 13. proceeding: (Does. 21278- 9) -ALJ Frederic J. Each Special Feature comes with WMLP -FM Milton, Pa. -Seeks CP to make Coufal granted motion by Tidewater and extended to a comprehensive merchandising cam- changes in ant. system; change TL and SL: 1.5 miles S March 26 and April 9 time for filing proposed findings of Rt. 976 on Rt. 15, Milton; change type trans.; and briefs, respectively. Action March 9. paign and backed by our entire staff change type ant.; increase ERP: 3.0 kw (H &V); Designated for hearing of programmers and consultants. The decrease HAAT: 114 ft. (H &V) and change TPO. Ann. March 12. KSBA(TV) Guasti, Calif -FCC designated for results prove one startling fact: you hearing application of Broadcasting Service of America WRCT(FM) Pittsburgh-Seeks CP to change TL to can cash in with, at least, a huge 300% Inc. for renewal of station's license. FCC said serious 5000 Forbes Ave., Pittsburgh, and change type ant. questions as to whether applicant possessed qualifica- return from your investment! Ann. March 16. tions to be or remain station's licensee have been WMSR -FM Manchester, Tenn. -Seeks CP to make raised. Action March 15. changes in ant. system; change TL, SL and RC to Oak- dale St. Manchester; change type trans.; change type FCC action ant.; increase ERP: 30 kw (H &V); decrease HAAT: WAYE(AM) Baltimore -FCC renewed license of 169 ft. (H &V), and change TPO. Ann. March 16. Coastal Telecommunications Corp. for station for re- KUSU -FM Logan, Utah -Seeks CP to change TL mainder of the regular license term for Maryland sta- 16.92 miles NW of Logan; install new ant.; change tions- October I, 1981. In October 1976, FCC had ad- HAAT: 1,139 ft. and ERP:15.4 kw. Ann. March 15. monished WAYE for furnishing misleading informa- tion to advertisers regarding its alleged authorization to KZOK -FM Seattle -Seeks CP to install aux. trans. increase power and its market -dominance of 18 -34 age at former main transmitter site: 4441 -21st Ave. S.W., group. Action March 6. Seattle; install aux. ant. to be operated on ERP: 16.32 kw (H), HAAT: 315 ft. (H), and change TPO. Ann. FCC has upheld its Nov. 2, 1978, finding that cable MEETING BROADCASTING'S March 12. television systems may receive waivers of distant sig- CHANGING DEMANDS FOR nal carriage rules if they established that carriage of re- YOUR SUCCESS WCOW-FM Sparta, Wis. -Seeks CP to change quested distant signals would not cause harm to local ERP: 42 kw (H), 21 kw (V), HAAT: 605 ft. (H &V); television stations. Action Jan. 31. make changes in ant. system; install new ant. Ann. Call Toll Free 800 -423 -5084 March 15. (California and outside the continental AM actions United States, please call 213- 883 -7400. ) WGSR(AM) Millen, Ga.- Granted CP to increase Allocations See us at NAB 79, booth 2123 power to I kw and install new trans. (BP- 21,044). Ac- Visit our hospitality suite 1401, tion March 5. Petitions Fairmont Hotel FM actions Martinez, Ga.- Patrick G. Blanchard and R. E. 8399 Topanga Canyon Blvd. KHBM -FM Monticello, Ark.- Granted CP to Watkins Jr. request amendment of FM table of assign- Canoga Park, CA 91304 change TL: 0.8 miles S of Monticello city limits on ments to assign 94.3 mhz there. (RM- 3331). Ann. county road 36, change type trans. and ant.; ERP: 2.35 March 14.

Broadcasting Mar 26 1979 127 When you position an ad in SRDS Spot Radio, you position your station in the market place.

It's as basic as that.

A lot of popular miscónceptions have been Before advertisers and agencies think of floating around about today's radio buying rates, before they think of anything else, they habits. So we challenged. them. We checked. think of positioning. Rather than scanning We researched. your rate card, the buyer of spot radio care- pur.continuing in -depth research shows that fully peruses SRDS. He is, in effect, saying. buyers` and planners of media don't consider ".Tell me everything you can about your ONLY rates. In fact, they don't even consider station." We know, because we found out. rates FIRST. SRDS, the first source of information for What advertisers and agencies do want from buyers of spot radio, is your best opportunity your station is an information base. THAT'S. to meet your market head on. 'To show.buyers WHY THEY COME TO SRDS. how your station is positioned in the market They want to know about your format. Your place. programming. Your audience. And its demo-' Contact your SRDS sales representative graphics. So that they may position their ad- today. He'll be glad to show you how to posi- vertising most effectively within their market. tion your station. advantageously. - THAT'S WHAT THEY GET FROM. SRDS. WE'RE MORE :THAN JUST RATES.

In SRDS, YOU ARE THERE, selling by helping people buy.

SPOT RADIO RATES AND DATA 5201 Old Orchard Road, Skokie, Illinois 60077 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Consulting Engineers 1771 N 527 Munsey Bldg. Member AFCCE St., N.W. 296 -2315 1334 G St., N.W., Suite 500 (202) 783.0111 5390 Cherokee Avenue 347.1319 WASHINGTON, D. C. 20036 Washington, D.C. 20004 Alexandria. Virginia 22314 Washington, D. C. 20005 71,mbcr AFCCE Member AFCCE Member AFCCE 17031 354-3400

1 MOFFET & KOWALSKI CARL T. JONES ASSOCS. A. EARL CULLUM, JR. SILLIMAN, LOHNES & CULVER Washington, D.C. Area (Formerly Gautney & Jones) Consulting Engineers CONSULTING ENGINEERS CONSULTINO ENGINEERS 8701 Ga. Ave., Silver Spring, MD 20910 1156 15th SL, N.W., Suite 606 INWOOD POST OFFICE ROBERT M. SILLIMAN. P.E. 2990 Telestar Ct.. Suite 405 Washington, D.C. 20005 BOX 7004 (301) 589.8288 (703) 560-6800 12021 296.2722 DALLAS, TEXAS 75209 1925 N. Lynn St., Arlington, VA 22209 Falls Church. Va. 22042 JOHN A. MOFFET. P.E. Member AFCCE (214) 631 -8360 Member AFCCE (703) 841.0500 Member AFCCE Member AFCCE

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C. P. CROSSNO & ASSOCIATES RADIO ENGINEERING CO. JOHN EX. BROWNE WILLIAM B. CARR CONSULTING ENGINEERS & ASSOCIATES. INC. & ASSOCIATES, INC. Box 4399 RR 1, Santa Ynez, CA 93460 /FORT P. O. BOX 18312 CONSULTING ENGINEERS DALLAS WORTH CONSULTANTS GLENN B. CALLISON DALLAS, TEXAS 1901 Pennsylvania Ave.. NW FIELD 15745 Terrace Lawn Circle, 75218 ALLOCATIONS INSTALLATIONS. Washington, D.C. 20006 ANTENNA TYPE ACCEPTANCE MEASUREMENTS Dallas, Texas 75240. 214/233.6034 Computer Aided, Design & Allocation Studies A WILLIAM B. CARR, P.E. Field Engineering, NORW00D J. PATTERSON 525 Woodward Avenue Aerial Radiation Measurements Bloomfield Hills, MI 48013 1805 Hardgrove Lane, (805)688 -2333 Burleson, Texas 76028. 817/295 -1181 1214) 321 -9140 Tel. 1313) 6426226 (2021 293-2020 Serving Broadcasters over 35 years Member AFCCE MEMBER AFCCE

E.N.R. ENGIN EER/NG, /NC. DON'T BE A STRANGER To Broadcasting's 157.000' Readers contact PO BOX 766, CHANNELV, 7E% 77530 Display your Professional on Service (713)452-61IE4W7 BROADCASTING MAGAZINE Card here It will be seen by the deco CONSULTING ENGINEERS Sion-making station owners and man 1735 DESAIes St. N.W. agers. and technicians. chiel engineers Washington, D. C. 20036 COMMUNICATION SYSTEMS, applicants Tor AM. FM. TV and buyers of ALLOCATIONS, BROADCAST SYSTEMS B broadcasting services for availabillties MICROWAVE SYSTEMS '1977 Readership Survey Showing 4 4 Phone: 1202) 638 -1022 FRED L. ZELLNER reaoers per copy

COMMERCIAL RADIO In0 MONITORING CO. Idalawonld Technical broadcast data base PRECISION FREQUENCY MEASUREMENTS, AM -FM TV Engineering computations Services Monitors Repaired 8 Certified FCC actions "flag" service 103 S. Market St. 1302 18th St., N.W., Suite 502 Lee's Summit, Mo. 64063 Washington, D. C. 20036 Phone (816) 524.3777 (202) 296 -4790 Kotzebue TV Cable. for Kotzebue, Alaska Summary of broadcasting (AK00201 new system. Caddo Cable TV, for Amity. Ark. (AR0161) new system. Suburban Cablevision, for Secaucus, N.J. (N10325) FCC tabulations as of February 28, 1979 new system. Arkadelphia Cable TV. for Arkadelphia, Ark. CP's CP's (AR0105) new system. On air on Total not Total Licensed STA' air on air on air authorized" Northwest Iowa Cable TV Inc., for Sheldon, Iowa (IA00851 new system. Commercial AM 4507 5 37 4549 59 4608 Commercial FM 3022 2 85 3109 150 3259 Southeastern Cablevision Co., for Aston and Educational FM 947 0 45 992 68 1060 Franklintown, both Pennsylvania (PA1332) new Total Radio 8,476 7 167 8650 277 8.927 systems. Commercial TV 514 216 8 524 Miami Valley Cable Inc.. for St. Clair, Ohio VHF 214 0 3 217 50 267 (0H0633) new system. UHF 94 1 7 102 6 108 Educational TV 151 2 5 158 4 162 Plainview Cable TV. for Hale. Tex. (TX0516) new VHF 973 4 16 993 68 1061 system. UHF 255 0 0 255 88 343 Total TV 1158 0 o 1,158 265 1423 TV Cable Service Co., for Camp Creek, Ky. FM Translators 2417 0 o 2,417 200 2617 (KY0342) new system. General Cable System Inc., for Greasy Creek. Ky. (KY0350) add signal. 'Special temporary authorization "Includes off -air licenses General Cable System Inc., for Rockhouse, Ky. (KY0351 / add signal. Port Lions General Store Inc.. for Port Lions. Ark. (AK0019) new system. Tullahoma, Tenn. -Quin /Abi Broadcasting Inc. re- Broken Bow TV Cable Co., for Broken Bow, Luk- quests amendment of TV table of assignments to Cable fata. Schultz. and Idabel, all Oklahoma (0K0165 -681 assign ch. 64 for commercial use there (RM- 3335). new systems. Ann. March 14. The Capital Cablevision. for Hoonah. Alaska (AK0018) Tacoma. Wash. -Save Our Station 13 requests that following operators of CATV systems have filed service registrations: new system. TV ch. 13 in lieu of ch. 56 be reserved for noncommer- cial use there (RM- 3338). Ann. March 14. Teleprompter of Virginia Inc., for Buchanan Coun- Grapevine TV. for Bonnyman, Ky. (KY0023) new ty. Va. new system. Ravenswood, W. Va. -Rex Osborne requests (VA0209) system. amendment of FM table of assignments to assign American Cablesystems of Virginia Inc., for Smyth Multi- Channel TV Cable Co. Mansfield, for Rich- 102.3 mhz or 105.5 mhz there. (RM- 3332). Ann. County Va. (VA0210) new system. land County. Ohio (0H0643) new system. March 14. Virginia. Suburban Cablevision, for Berkeley Heights and American Cablesystems of for Johnson Va. Actions New Providence. both New Jersey (N10323,24) new County, W. (WV0584) new system. systems. Glenwood Springs, Colo. - Broadcast Bureau pro- Centennial Communications Corp., for Fairmount, posed assigning television ch. 3 there in response to Washington Cable Systems, for Washington Ind. (IN0207> new system. petition by Western Slope Communications Inc. To (DC00011 new system. Ind Co. TV Cable Inc., for Huntsville, Ark. avoid short- spacing to unused ch. 3 assignments at Miller Cable TV Service, for Miller. S.D. (SD0019) (AR00I9) add signals.. Vernal, Utah. and Alamosa. Colo., it also proposed add signal. American Cablesystems of Virginia Inc., for deleting ch. 3 from Alamosa, and exchanging ch. 6 at for Brushfork and Sandlick, both West Virginia, and Price, Utah, for ch. 3 at Vernal. Comments are due Huron Cable TV, Huron. S.D. (SD0004) add sig- nal. Seven Miles Ford and Castlewood, both Virginia May I I. replies May 31. Action March 12. (WV0582 -3, VA0211 -2) new systems. Royston, Ga.- Broadcast Bureau has proposed Winner Cable TV Service, for Redfield. S.D. Big Timber Cable TV Inc., for Big Timber, Mont. reassigning educational television ch. 22 from Warm (SD0016) add signal. (MT0032) add signal. Springs, Ga.. where it is unoccupied and unapplied for. Webster Cable TV Serivice, for Webster, S.D. to Royston in response to petition by Georgia State (SD0036) add signal. Harron Cable TV, for Penn, Youngwood, Irwin,

Board of Education. Comments are due May 1 I . replies North Huntingdon, Penn., North Irwin, Sewickly, Redfield Cable TV Service, for Winner, S.D. May 31. Action March 12. Adamsburg, Unity, Greensburg, Manor, Southwest (SD0015) add signal. Greensburg, Hempfield and New Stanton, all Pennsyl- American Cablesystems of Virginia Inc.. for vania (PA0651,40,43 ,45,44,47,37,50,38,42,49,39,00) Russell. Va. (VA0213) new system. add signal. Sky Valley Cablevision, for Sky Valley, Ga. Geneva Cablevision Inc., for Geneva, Ala. Rulemaking (GA0237) new system. (AL0077) add signals. Jackson Cable TV Inc.. for St. Tammany and Man- Cable Systems Inc., for Scott City, Kan. (KS0015) Washington- Altman Productions Inc. requests deville. both Louisiana (LA0134 -5) new system. add signals. amendment FCC Form 303 to augment definition of phrase "Programs Designed for Children" to include Audubon Electronics Inc.. for Moorestown and Alert Cable TV Inc., for Fort Benning, Ga. Voorhees. special category of youth and teen -age programing that both New Jersey (NJ0320 -1) new systems. (GA0I22) add signal. would cover those over age of 12 (RM- 3331). Ann. Communicable of Texas Inc.. for Kermit, Tex. Teleprompter Cable Communications Corp., for March 14. (TX0220) add signal. Fort Kent, Madawaska, and Frenchville, all Maine (ME0040,01,95) add signal. Vista Cable Inc., for Brookston, Chalmers, Remington and Monon, all Indiana (1N0137,61,49,44) add signals. Hanford CATV Inc., for Hanford and Kings, both California (CA0506 -7) add signals. Teleview Cable Inc., for Holdenville, Okla. (0K0045) add signal. WORLD Tel -Tech Cable TV Inc., for Mars Hill, Blairt*_. TOWER Mapleton, and Washburn, all Maine 4,6,2) (ME0053- COMPANY add signal. Rogers TV Cable Inc., for Rogers, Ark. (AR0031) NATESHOLAR, Owner add signal. Cablecom- General Inc., for Sherman, Tex. (TX0026) add signal. POST OFFICE BOX 405 Phones: Area Code (502) Days: 247 -3649 Canton Cablevision Inc., for Canton, Miss. PADUCAH ROAD (MS01111 add signai. 247 MAYFIELD, KENTUCKY 42066 Nights: -5657 Minn -Kota Cable TV, for Wahpeton, N.D., and Breckenridge, Minn. (ND0007, MN0056) add signal. MANUFACTURE INSTALLATION MAINTENANCE AM FM TV TWO-WAY COMMUNICATION Tele -Media Corp. of Central Pa., for Central City, MtCROWAVE RELAY ANTENNAS GROUND SYSTEMS LIGHTING EQUIPMENT COAXIAL LINES Stoystown, Hooversville and Shade, all Pennslyvania (PA1301 -4) add signal.

Broadcasting Mer 26 1979 130 IF THE WORLD SHOULD COME TOAN END, SHOULDN'T YOUR SUBSCRIBERS BE THE FIRSTTOKNOW?

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Salesperson. Experience, production ability Announcer position open with advancement op- RADIO preferred. New, future number one station. Near San portunities. Copy writing and production ability Francisco. CarCom, 1145 Willora, Stockton, CA helpful. Contemporary music. Rapid growing market. HELP WANTED MANAGEMENT 95207. Rush tape and resume to KW EL, 401 W. Missouri, Mid- Phoenix Sales Manager. Well established, profita- land, TX 7901. EOE. Growing Group of religious formated stations in Sun ble Religious Station. Experienced religious station belt and Midwest areas. Medium markets. Seeking ex- Morning drive entertainer needed to fill immediate background necessary, with good track record. Send perienced sales people and sales managers. Reply to opening at adult contemporary station in Central resume, references, and salary requirements. EOE. R. McClure, PO. Box 5283, Longview, TX 75604. E.O.E. Florida market. Population approximately 275,000. Ex- Box C -142. perience required. Excellent working conditions and HELP WANTED ANNOUNCERS surroundings. Aircheck required with Director of Broadcasting for 100KW FM NPR sta- application and resume. Send to WZNG, 1505 Dundee Road, Winter tion, classical format. Responsibilities include all FCC Experienced Morning Personality wanted with Haven, FL 33880. E.O.E. license requirements and regulations, budget, super- some sales. Modern Country format on the coast of vision of staff, applicable grants, community involve- N.C. Phone WDZD 919 -754.8171. Immediate opening: operations manager, ad3r- ment, with friends Position relationship organization. MOR AM /FM, excellent market. Must be smooth morn- WITCC. in- Beautiful music need beautiful voices with reports to Superintendent, Requirements stations ing person; good newscasts and production; able to clude experience as station manager, public radio warmth, enthusiasm. We need people with optimistic direct and work with people; help set and enforce preferred. Minimum education: BA in Broadcasting or outlook, 3 years experience, know how to run board, policy. Prefer previous op /mgr experience, but can related Application deadline: April 6, 1979. know commercial production, and know automation. discipline. train it air work good. Send tape, resume, salary re- resume to PB. Iowa Tech Be able to come out on top in tough, competitive Send Greedy, Western Com- quirements first letter. WPDC, Box 1600, Elizabeth- munity College, PO Box 265, Sioux City, IA 51102. Denver market. Send tape and resume to Lee Stewart, town, PA 17022. an EOE -M /F employer. EOE. Program Director, KOSI AM /FM, PO Box 98, Aurora, CO 80040. Equal opportunity employer. MIF HELP WANTED SALES HELP WANTED TECHNICAL April opening for experienced announcer to do com- KDES, Palm Springs has an immediate opening for Excellent opportunity for radio sales account ex- mercial production and be the key voice in a unique a full- charge Chief Engineer. Must be familiar with AM ecutive at 5000 watt -24 -hour AM located in Northern morning show format combining news and information directional, FM automation. Send resume and salary Minnesota. Experienced preferred. Write: KKBJ, Box with beautiful music. A rare career opportunity with requirements to: Joe Tourtelot, KDES, 821 N. Palm 1070, Bemidji, MN 56601. group -owned WEZN Stereo 100, a TM beautiful music Canyon Dr., Palm Springs CA 92262 -An equal oppor- station rated No. 1 for 5 years. Top priority: Excellent tunity employer. Personal Growth Opportunity. Get in on the voice; smooth, cultured delivery Send tape, resume ground floor of a major broadcast operation. Sales rep- and salary requirements to: Operations Manager, resentatives needed immediately. If you can sell any- Religious 50KW daytime 2 -tower directional needs WEZN, 10 Middle Street Bridgeport, CT 06604. EOE. thing, call today High Commissions! New World Com- chief with minimum 5 years transmitter maintenance. Send resume with salary requirements to Wilbur munications Company, 305 - 564 -4905. FM 108 Is expanding its operations. We have an Goforth, WMOO Radio, PO Box 1967, Mobile, AL outstanding opportunity for a jock with strong produc- A prime list and income of 20M and fringes await the 36601. tion skills. We're No. 1 in the market, have beautiful to for AM/ experienced pro we select sell our dominant studios, and modern equipment. Good salary and the FM. Minimum 3 years retail radio sales. Street fighters Radio Network RF Systems Engineer- Six-station best in benefits are part of this exceptional opening. radio network in in only, no order takers. EOE. Box C -151. Minnesota seeks engineer strong Contemporary format. Send tape and resume to: Ray RF to help design, improve, build and maintain RF fa- Brown, PD, WCOD -FM, 105 Hyannis, Proven Sales Producer for small market. If you can Stevens Street, cilities. New stations. translators, and microwave facil- MA deliver we'll guarantee minimum $20,000 annual. 02601. ities in the works. Requires strong experience with Texas panhandle 5 KW Country & "C" FM Contempor- Two Experienced Announcers with 1st- salary state -of -the -art RF equipment and practice. FCC first ary with impressive sales growth using image and negotiable. Sales available, format -contemporary/ class license or ability to acquire. Electronics training campaign concepts. Box C -111. oldies. 312 -584 -1483, Ask for Jon. and experience important. Resume, references, letter of interest and salary requirements to Dan Rieder, Group of five AM and FM stations in medium and Highly respected Midwest radio station seeking Director of Network Engineering, Minnesota Public small markets in Illinois, Wisconsin and Florida now humorous, professional, morning talent. Must have Radio Inc., 400 Sibley Street, St. Paul, MN 55101. AA/ interviewing ambitious radio sales persons. Guaran- track record, good attitude, and do excellent produc- EOE. teed salary, travel allowance, liberal commissions. tion. This person is now in a major or upper medium, bonus, major medical insurance, profit- sharing, ad- looking to settle down in a community of 300 Thou- Radio Network Audio Systems Engineer -Six- vancement opportunities. E.O.E. Send resume to Box sand. To this person we offer an outstanding radio sta- station radio network in Minnesota seeks engineer C -92. tion, and a national group of highly regarded proper- strong in audio to help design, improve, build, and ties. We offer outstanding money, benefits, and a maintain studio audio facilities. A new studio- office Experienced salesperson for powerful country FM chance to build a future. II you are the person. send complex (with seven control rooms and studios) in the in small Mid -Atlantic city. Excellent living conditions your resume/references to ... Box C -130. works. Requires strong experience with state-of -the- and outstanding growth potential. Station will provide art FM audio equipment and practice. FCC first class good base and strong account list. Sales management Personality for MOR format. Requirements include license or ability to acquire. Electronics training and position possible for aggressive individual who dem- at least five years experience. Number One Southwest experience imperative. Resume, references, letter of onstrates ability. Production skills desirable but not Radio Station. Full company benefits and top money. interest and salary requirements to Dan Dieder, Direc- necessary. EOE. Send resume to Box C -183. EOE. Send information ... B.J. Wexler, KTOK Radio, PO tor of Network Engineering. Minnesota Public Radio Box 1000, Oklahoma City, OK 73101. Inc., 400 Sibley SI., St. Paul, MN 55101. AA/EOE. 100,000 People, one station, one salesman: Need More! Aggressive, qualified. Please apply WMMW, 21 Philadelphia suburban adult MOR seeks experi- Voice of America has opportunity for U.S. citizens Colony St., Meriden, CT 06450. enced announcer with third class endorsed ticket. Op- qualified as Civil, Electronic, Mechanical and Electri- portunity in cable TV. Send tape and resume: WCOJ, cal Engineers. Supervisory openings available in Sales Director to supervise/train sales staff, handle Coatesville, PA 19320. An Affirmative Action!EOE. sales development plus your own account list. Com- Liberia and Philippines for broadcast station construc- petitive University community presents great oppor- Morning Air Personality, Country.format, immediate tion projects. BS in Engineering or equivalent experi- re- tunity for someone with one or two years solid street opening with good salary. Requires: mature air sound, ence in construction and contract supervision experience to move into Sales Management. Base experience to handle information and commercial quired. Must be available on a world wide basis. Start- plus Commission and override, fringes include com- commitment, strong production. Interested prospect ing salary commensurate with skills and experience plete medical, life and annuity program. Applicants should investigate and send tape and resume to plus housing and overseas allowances. Civil Service (Form SF at Office of P should have a BA and be able to work well with large Buster Pollard, WBHP Radio, PO Box 547, Huntsville, Application -171) available student staff. Send resume and other into by April 6 to AL 35804 E.O.E. sonnel Management (formerly the Civil Service Co Centers and most federal Tim Anderson, WPGU(FM), 1241 S. Euclid, Cham- mission) Job Information Key slot for bright, cheerful jock with pro- to International Communica- paign, IL 61820, or call 217- 333 -2016. afternoon buildings should be sent duction skills and promotional ideas. Work closely tion Agency, Code 15 -79, Washington, D.C. 20547. An Top New York Suburban FM Station needs an expe- with manager to maintain No. 1 position at this Adult Equal Opportunity Employer. rienced salesperson to take over No. 1 account list. contemporary station. At least 2 years commercial ex Draw against commission on billing. Excellent bene- perience necessary. Send air check, production sam- Chief Engineer /Announcer. Daytimer & "C" FM au- fits plus profit sharing, excellent promotion ples and references to Manager, WBEC. Pittsfield. tomated. Air shift on Country AM. North Texas. Top Dol- possibilities with expanding group owner. EOE. Reply Mass. 01201. EOE. lar. Resume to Box C -112. Box C -205. Experienced staff announcer for midnight shift on Honolulu AM /FM Combo needs versatile chief Join a young station in sunny Arizona. Opening MOR and Stereo BM stations. Good production man- engineer. Excellent salary, benefits and future for the available for key salesperson with management po- datory; play -by -play helpful. Resume and tape to right person. Experience, technical education essen- tential. Good growth market. Mail resume to: KCUZ, Roger Fischer, WMRN, Box 518, Marion, OH 43302. An tial. All replies in strict confidence. EOE Employer. Box Box 1118, Clifton, AZ 85533. equal opportunity employer. C -178.

Broadcasting Mar 26 1979 132 HELP WANTED TECHNICAL Lots of tapes in, but still looking for the RIGHT per- FM Producer /Technician -Edit, write and produce CONTINUED son! News announcer /editor. Must be experienced. features. Fill -in for announcer, newscasts. Light main- Need strong voice and good on -air production of tenance. Minimal air shift, coordinate remotes. First news. PO Chief Engineer wanted for AM /FM combo station. WRTA, Box 272, Altoona, PA 16603. E.O.E. Class FCC License, $8,000. Contact Margie Laskoski, Tape, resume, in Automation experience required. Top 30 market. An- salary one package, please. WSKG Public TV /FM P.O. Box 97. Endwell, NY 13760 nual salary S15,600. EOE. Send resume to Box C -172. 607 - 754 -4777 (no collect). EOE /AA /M -F. Daytime station, upstate New York has entry level in news Career Opportunity- Operating in Miss., Ark., and position busy department. If you sound good SITUATIONS WANTED MANAGEMENT need training in La., one of the South's finest Small Market Groups is but some the other areas of broadcast journalism, send me your tape and resume with looking for an energetic do-it -all Chief -must be ex- along Sales Manager or GM /SM. Top Salesman at radio requirements. perienced in audio, studio construction, directional ar- salary Ron Shapley, News Director, station in Top 10 Market, with proven track record over WDOS, Oneonta, NY 13820. 9 years, ready to move rays, automation, Stereo 100 kw FM, SCA's, STEs, F.C.C. for best opportunity in manage- Regs, proofs, etc. Exceptional compensation plan, ment. Excellent reputation in major city and best One of Northern California's top beautiful music some travel, excellent fringes. Send resume to references from present management. Box C -81. Eddie stations needs an aggressive, committed News and Fritts, Box 667, Indianola, MS 38751 -Will be at Public Affairs Director. Send audition lape and Sales, Programming, Administration, license Dallas Hyatt Regency at the NAB Convention -An detailed resume to Jerry Healey, KZST, Bbx 2755, San- renewal, references. Eight year pro. Equal Opportunity Employer. Operations /FM ta Rosa, CA 95405. An Equal Opportunity Employer. oriented. Top 100 Box C -39. Midwest stations offer opportunity for growth and Natural sounding newsperson needed at one of Attention FM Owners! Tired of operating in the red? self -fulfillment to energetic, capable engineering Americas great radio stations. You must be able to dig I guarantee to have you in the black within 6 months! j(rector. Must be up on state -of -art electronics and for the story and tell it to audience. Tapes and resumes Write or call: Richard A. Prather, General Manager. have interest in computers. $18.000 starting. We inno- to: Rod Fritz, KIMN, 5350 W. 20th Ave., Denver, CO WVFV- FM, I11 W. Main, Dundee. Illinois 60118, 312 - vate. Do you? E.O.E. Box C -186. 80214. (EOE). 428-4421.

Applications now being taken for experienced first WOKY, Milwaukee, now accepting tapes and General Manager. Results oriented with major mar- hour class engineer for WKWK. Top contemporary 24 resumes from reporters and anchors for future open- ket track record. Experienced all phases. Best AM and contemporary automated 50,000 watt FM plus ings. We want to hear from talented people with good references. Box C -131. some Muzak. Salary and benefits commensurate with attitudes who want to be No. 1. EOE. 3500 N. Sherman ability and experience. Send resume to Personnel Blvd., Milwaukee, WI 53209. Black Station Manager -I've taken two stations out Manager, Community Service Broadcasting, Inc., PO of the red. Excellent in programing and sales. Write Box 1209. Mt. Vernon IL 62864 EOE. Newsperson -Metro New York suburban station now and I'll see you at NAB. Box C -189. with strong commitment to local news seeks dedi Had enough snow. KAIR /KJYK -FM in Tucson, Gated, hard- working, experienced newsperson to Broadcaster looking for management opportunity Arizona has an opening for full charge chief gathet write and deliver news, and do it well. Willing- on West Coast. Prefer full service type of operation in engineer -line operation -all new equipment. Call or ness to learn or working knowledge of automation es- 50,000 to 100,000 population market, but will con- write Howard Duncan: 602 - 795 -1490. 3438 N. sential. Tape and resume to Kevin O'Keeffe, WVIR sider others. Can offer stability, leadership, judgement Country Club, Tucson, AZ 85716 E.O.E. Radio Circle, Mt. Kisco, NY 10549. M/F FOE. and organization to your station. Box C -192. Right Hand Man. Need help with daily operations, Chief Engineer -Part Time in the Norfolk - Eager newsperson wanted. Writing skills and good Chesapeake area for partly automated FM ... Box delivery essential plus a "nose" for news. Tapes and production, traffic, personnel, renewal, ascertainment, C -206. resume to KBAT Radio, 401 W. Missouri, Midland. TX sales ideas or news /pa development? I've ac- 79701. EOE. complished them all. Presently Major Markel produc- First Phone w /Technical Training. Entry level tion chief at No. 1 ARB AM /FM, former operations man- Experienced Newsperson wanted, Northern position immediately open in Phoenix area. Excellent ager at two quite successful operations. Prefer coastal Michigan. AM -FM. Good benefits, salary. advancement opportunities at first rate station. Reply excellent area or mountains. Box C -195. Send resume to Box C -190. to Chief Engineer, KDKB /KDJO. Box 4227. Mesa. AZ Successful GM seeking similar position (station 85201. Phone 602- 833 -8888. HELP WANTED PROGRAMING, being sold). No- nonsense professional administrator. Sales oriented. Knowledgeable all phases including We need the Engineer! Great opportunity in PRODUCTION, OTHERS right regulations, renewals, editorials. Very community ac- Mid south. Must be capable studio and transmitter per- Program /Sunbelt. for tive family man. Documented credentials. No rush. No son. Aggressive quality oriented firm seeking engineer Director Good pay super workhorse motivator. Resume surprises. Small -medium market. Box C -202. to fit into exciting high challenge environment. Multi and first -talk later. EOE. Box C -80. facility in new building offering super potential to the Manager seeks new challenge after 10 years at person who can fit. Who feels comfortable with all Connecticut TM Stereo Rock station needs a crea- one of the industry's medium market leaders. Pro- has good and good per- kinds of challenges, attitude tive, organized Operations Director able to make auto- gramming, promotions, management, FCC, and sales Box sonality. C -223. mated programming come alive. Morning Shift, pro- all in one. Box C -200. duction and promotion. Minimum one year automation 18 in HELP WANTED NEWS experience. Send tape to 096 FM, Box 1350, Norwalk, Employed GM year's broadcasting -8 as Motivator. Box CT 06852. EOE. G.M. -wants Southeast. References. Assistant News Director /afternoon drive anchor for C -187. leading news station in market with lowest cost of liv- Experienced traffic director. Logging and network ing in the region. Experience and mature voice re- coordination. S8.000 /yearly. FOE. Send resume to Box Plan Ahead: Small market experienced, looking for future. in Mid Will travel 15. quired. Tim Tyson, WBHP Box 547, Huntsville, AL C -171. Currently -West. after April 35801. EOE. Box C -203. Top 100 AM /FM has immediate opening for experi- General Manager: there's got to be a bigger de- WBYG Morning Team has immediate news opening. enced copy /production person. Rush non -returnable mand then supply for truly dedicated professional Gather, write and anchor news opposite area's top jock tape, resume, references and salary requirements to broadcasters. 17 years experience. including. small, on 50,000 watt, 24 hour stereo FM. We're looking for Andy Budnick, WHBF Telco Bldg., Rock Island, IL medium, major markets. Both AM & FM and combina- strength in writing and delivery to complement our 61201. Minorities and women encouraged to apply, EOE. tions. Very strong sales and sales motivator. Excellent dedication to news. Ability and drive count as much as credentials. Presently employed with successful experience. Tape, writing samples and resume to: AM. New facilities, top -rated, operation as G.M. Looking for an opportunity with an WBYG, Box 183, Kankakee, IL 60901. Southern /County highly respected. people oriented station seeking expanding & growing organization. Want to make that dedicated P.D. with 3 -5 years experience preferred. last move worthwhile, no big rush. Box C -207. Anchor -Reporter to handle morning drive news in Require active community promotional approach, air southeastern Top 50 market. Must be super- strong on shift, creativity supervisory capability of personnel, Bring on a Challenge! Fifteen years experience in air. Prefer two or more years experience in radio news. Prefer music and production. EOE. Send resume and finan- all aspects of station operation. West, South- Starting salary range $180 -230 weekly. Great bene- west, Northwest. Box C cial requirements to WBHP Radio % Buster Pollard, -204. fits. Send resume and tape (no calls please) to Mark P.O. Box 547. Huntsville, AL 35804. PeMarino. WRAL -FM, NC News Network, PO Box General Manager looking for equity position. Cre- 7000. Raleigh, NC 27609. EOE, M /F. Program Coordinator -Radio. Responsible for dentials simply unparalleled anywhere in the industry creating, producing and hosting Radio programs for Can meet with you personally at NAB. 914- New 237 -6478. AM -FM, Heavy Local News committment, distribution to affiliates of the SIU -C Radio -Network. needs York suburban area, professional broadcast Assists the Director of the Network in the administra- the of SITUATIONS WANTED SALES journalist. Applicants must be strong in areas tion of policy and provision to the affiliates of the net- gathering, writing and announcing. EOE. Resume to work of quality and ongoing radio programs. Must be Selling General Sales Manager South /Southwest Box C -149. able to supervise student workers in their duties of major-medium markets. Tough street fighter. Strong on dubbing and mailing network tapes, Deadline for ap- training and collections. Impeccable References. NC, is accepting ap- WFNC /WOSM, Fayetteville, plications: April 2, 1979. Salary: $8800. Date of ap- heavy 301 -248 -5767. plications for news director. Station places em- pointment: April 15. 1979, on fiscal year contract. must. phasis on news, and strong experience is a Ex- Send letter of application, complete credentials, and SITUATIONS WANTED cellent salary and full management support. Resume names of at least three professional references to ANNOUNCERS and writing to General Man- and samples of airwork Charles T. Lynch, Director; SIU Broadcasting Service, ager, WFNC -WOSM, Box 35297, Fayetteville, NC Communications Bldg Rm 1056, Carbondale, IL Broadcast School Grad looking for first job. Know 28303. EOE /MF. 62901. Minorities encouraged to apply. FCC R &R's. Weekdays 716-834-4457.

Broadcasting Mar 26 1979 133 SITUATIONS WANTED ANNOUNCERS Research Director in large market with good knowl- SITUATIONS WANTED PROGRAMING, CONTINUED edge of current research methodology looking to get PRODUCTION, OTHERS into full time air work. Limited experience on air so far. Female, third endorsed, seeks announcing and /or Has worked for some of the best people in the busi- Top rated major market talk host available now be- programming position. Three years experience classi- ness. 1700 Meadow Drive, Norristown, PA 19401. cause of format change. Wants PD with air shift. Arthur cal music broadcasting. Bachelor's in music. Relocate 215- 277 -9160. Gahan, 1- 618- 451 -9950, 4954 West Pine, St. immediately. Call Gina days at 312- 621 -4010. Louis, MO 63108. Talent, Knowledge and expertise with "pioneering Play -by -Play Announcer for Major College Network spirit" to create. Qualified, licensed announcer/opera- Attention General Managers of large or major mar- wishes to relocate. Must be another major college or tor. Adaptable, innovative, fun. Prefer Atlantic or Pacific ket radio stations: I'm a proven program director with professional team. Adept at basketball, football or States. Doug Olson, 8500 Tyspring Street, Vienna, VA elevent years in small, medium, and large markets. I'm baseball. A thorough and entertaining professional 22180. 703 -281-6149. research oriented and will know what your clients will get sportscaster. Must be good offer. Box C -143. buy, and what will ratings after only 30 days in the 3rd endorsed, DJ, 30. Prefer small town. Available market. Ready immediately. It takes big bucks be- P.D. /Jock. 8 years experience, track record, 1st immediately Will relocate anywhere. Karl Kuegerl, cause I'm good. All replies confidential. Will answer ticket, sales experience, unusual voice Seeks contem- 507 Maple Street, Sault Ste. Marie, MI 49783. 906- all. Joe, 304, 748 -0564. porary stations. Box C -144. 635 -9508. P.D. /Jock. 8 years experience, track record, 1st DJ, knows CW Format, with three years board ex- Give your sports coverage exciting personality. ticket, sales experience. unusual voice seeks contem- perience and one year PBP Will work graveyard shift. Experienced play by play football, basketball, base- porary station. Box C -144. TW McGowan 804-486-6249. ball. Dynamic and descriptive delivery. Polished inter- viewer and writer. Able to create and produce pre and Public Radio /TV only. Am seeking position as pfef Have announcing experience, college degree. post game shows. Box C -188. duction assistant and back up technician. Have 2 Prefer contemporary, rock, MOR in West or Southwest. years announcing and 18 months technical experi- Powell, 512- 452 -6536. Air Personality with some experience. Knowledge of ence. First phone, and more. Ready in July. Specify Rock, MOR and Country. Broadcast School Graduate. material desired on resume tape. R. Zond, 1151/2 South Currently Early Morning and Mid -Day 21 Years Ex- Dave, 707-795-1097. 6th Street. Clarion, PA 16214. perience. Reliable, dependable conscientious. Box C -126. Jazz oriented MOR. Perfect for that mellow for - Seeking accounting, traffic or copy /news /con- mated approach. 9 yrs. comm'l radio. 31, 1st. Currently tinuity writing position leading to sales or manage- Have Job, Will Travel! Talented newcomer seeks working adult contemp. Help! Box C -209. ment opportunities. Will relocate. Charles Tatter, Box fulltime summer relief employment anywhere, or 724, Stone Mountain, GA 30086, 404- 325 -0785. weekend airshift in south Florida. Write R.M., 621 Capsule Resume: Combo -man, first phone experi Lenox Avenue, Miami Beach, FL 33139. enced DJ- newscaster, M.S. Sociology, broadcast Personalities mean more than music. Community trained, professional tape, excellent references, involvement is better in the long run than gimmick - Personality looking for Pop Adult. Top 40, or Modern reflects steady personality. Call Jim 914- 737 -1798. type promotions. Agree? Then I'm the program direc- Country station. Any shift. Good experience and pro- tor who'll put it together for you. Box C -175. duction. Willing to relocate anywhere. Available im- Enjoys the work. 3rd endorsed wants AOR, public mediately. Call Tom before 10:30 a.m. 814- position. Skilled board, production, news. Box C -201. 'Sex sex, sex. Now that I have your attention I am 539.2878. still looking for Production Director or Production posi- SITUATIONS WANTED tion opening. Write, don't phone, Rob Sprankle, Boston Announcer looking for qualified person in TECHNICAL WHUN, Huntingdon, PA 16652. area to instruct and prepare me for 3rd class license exam. Good pay. 617 -566 -5492. Music Director, 9 yrs. Radio looking to move into Experienced Electronic Tech with First Phone jazz oriented MOR with air shift. 31. 1st. Let's talk jazz, seeks challenging engineering position. Prefer East Western New York weekend work wanted. MOR, Box C -208. CW, BM experience. Earning degree. 716- 243 -4267. Coast. Box C -137. Available now. UNC Graduate, BA Radio, Television, Ambitious, Hard -working jock needs 1st break. Looking for a hard worker? Young, knowledgea- and Motion Pictures seeks any entry level job, any- Rock my specialty 3rd endorsed. Jeff, 499 E 8th St, ble, get -ahead chief seeks opportunity to settle down where. Contact Charles Freiman, 1404 Hillwood Court, Apt. 3N, Bklyn., NY 11218. and grow roots with dedicated broadcaster. Address Charlotte. NC 28210. 704 -525 -1477. reply to Box C -164. Experienced air personality with ability to com- Major Market Programmer with experience in Mass municate. Creative production ability Contemporary- Experienced, ambitious, First Phone, strong on Appeal and Adult Contemporary formats. Strong on Adult Rock Top 100 Markets only. Call Don 615- studio maintenance, seeks Assistant Chief position. people motivation, creative promotions, research. 331 -2580. Robert Fentress 213 -984 -0975. Prefer West, Southwest, Northwest. Box C -212. One of the last true professionals seeks permanent position in warm climate -South Carolina to Florida. Chief Engineer -1st class license. 35 years experi 28 years experience -all phases. Deep voice ence in all phases, including directional antenna TELEVISION specializing in morning show and production. Ted systems and T.V. Interested in relocating in Florida, "The Bear" Foreman 717 - 263 -8488 or 717 -263- preferably in or around Orlando. Presently employed HELP WANTED SALES 0232. 148 West King St. Chambersburg, PA 17201. as Director of Engineering with radio station in Metropolitan Philadelphia. Box C -185. WVIT, NBC affiliate, looking for salesperson with a Florida Only. Personality 13 years Radio Nederland, minimum of two years selling experience. This is a Dutch World Broadcasting System. 2 years Voice of position. WVIT is Equal Opportunity SITUATIONS WANTED commission an Germany. 12 years commercial radio. Heavy -talk- resumes to: Lew Freileld, Director of NEWS Employer. Send music- commercial production. Tapes but prefer per- Sales, WVIT, Viacom Broadcasting Inc., 1422 New Bri- sonal interview. Bruce Parsons, 1048 Hope St. Venice, Sports Director, 29. experienced Play -By -Play. Ac- tain Ave., West Hartford, CT 06110. FL 33595. Tel: 813-484-6530. tualities, writer, producer, award winning commen- Sales Traffic Manager wanted for affiliated station taries. Seeks larger market. B.A. Journalism. Announcer. Iowa U graduate. 3rd license. No 906- Class 774.5987. in top 25. Northeast market. Minimum one year experi- experience. Want to learn. Contact: Patrick Snyder, 2- ence necessary. Station is an Equal Opportunity So.-181 Mayfield Ln., Glen Ellyn, IL 60137. Employer. Write Box C -122. Wanted -growing station. Must meet requirements Beginning Announcer wants full time position. of aggressive news pro. Experienced, third endorsed. WGBH, one of the nation's leading public television Prefer Ohio. No automation! Douglas Hendricks. references. Relocating. Available late May. Box C -141. stations and national production agencies, has an 21692 TR175, Mount Blanchard, OH. opening for a Director of WGBH Sales. Three to five Aggressive college graduate would like "break" in years' experience in sales /marketing or broadcasting Talented ambitious young man with 3rd endorsed radio news, Have some experience. Willing to relocate. for either commercial /ion- commercial broadcasters and experience, seeking announcing position in mid - Speciality: News reporting and production. Steve or distributors required. The Director of WGBH Sales market AOR. 18632 John Dunn 1- 313 -569 -5081, 617 -522 -1606. Box C -179. will establish marketing strategies for radio and televi- Midway, Southfield, MI 48075. sion programs for their non -broadcasting uses: devét- play /sportscaster position sought in op from programs, new publications and other pro- Triple- Threat! Selling DJ -Top Phone Salesman Sports play -by- - medium, major market. ducts for merchandising as well as other related mar- Copywriter. Experienced, 3rd. Heavy on MOR, Box' C -181. adult keting /sales activities, We offer an excellent benefit nostalgia & jazz. Pleasant voice, smooth delivery. Strong on PBP. package. Salary negotiable. Send resume to: WGBH - Seeks DJ spot with suburban NYC station with per- Sports Director -8 years experience. management oppor- TV Personnel Department -DOS, 125 Western Avenue, sonality MOR format (part- time). Call Ernie Favaro Prefer college PBP and /or with 4, MST Boston, MA 02134. Deadline: April 15, 1979. WGBH is (after 5:15 p.m.), 212 -9347. tunity. Dedicated. Call 208 -624 -3830 after -588 an equal opportunity employer. currently in top Re -entry DJ. Some experience- anxious to learn Issue -oriented talk host employed HELP WANTED TECHNICAL more. Northeast. Dan Sanders. 50 Cedar Lane Way, ten market seeks similar position. Good numbers Boston, MA 02108. 617 -523 -4012. well- informed. Box: C -197. Television Transmitter Field Engineers. Good op- portunity in a growing company specializing in televi- Contempory Christian Format sought. First Sportscaster. Award winner with five years experi- sion transmitting equipment. Telephone or write to Phone. Experienced. For tape and resume, call Kevin, ence. All sports play -by -play. Exciting daily Bob Bromley, Townsend Associates. Inc., PO Box 612- 636 -1397. sportscasts. Box C -214. 1122, Westfield, MA 01085, Tel: 413 -562 -5055.

Broadcasting Mar 26 1979 134 HELP WANTED TECHNICAL Production Technician for midwest TV station. Weekend Anchor /Producer for Upper Midwest CONTINUED Switching, camera operation, telecine. EFP in immedi- medium market. Strong writing and reporting experi- ate future. Experience preferred. An EOE. Box C -140. ente as well as previous on air work. Salary open. An ENG Maintenance Engineer/Technicians -Must equal opportunity employer. Resume to Box C -199. be qualified to maintain Sony 314" tape machines: edi- First Class License. Mountain Engineer. Isolated. tors, and portable recorders, ENG cameras, and be No children. Will train. Thermopolis, WY. Call 307- Weather /Environmental reporter, meteorologist familiar with operation of ENG remote van. Must have E64 -2351. preferred. 2 to 3 years commercial TV experience. FCC First Class License. Send complete resume to. Send tape, resume and minimal salary requirement Ron Jacobson, Director of Engineering, KTVX, 1760 Television Maintenance Engineer - Topnotch 1st letter. Do not re -apply Gene Slrul, WCKT -TV News, Fremont Drive, Salt Lake City, UT 84104. An Equal Op- studio/transmitter engineer needed at a large market Miami, FL 33138. Equal opportunity employer. portunity Employer. TV station. FCC First Class License, 3 to 5 years expe rience. Good Benefits -pay commensurate with Exceptional opportunity for experienced, Chief Engineer for new Denver area public TV sta- ability. EOE. M /F. Send resume to Box C -221. enthusiastic on -air reporter. Small market experience tion. Participate in original construction. First phone, preferred, excellent benefits. Send resume and tape to maintenance experience with older RCA VHF HELP WANTED NEWS Station Manager, WABI -TV, Bangor, ME 04401, E.O.E. transmitters, ENG equipment, STL, required. Send Investigative for ENG news resume, salary history, and references to: John Sch- Reporter documentary Excellent opportunity for a weekend anchor to unit needed immediately. Proven to hard wartz, KBDI, Box 4262, Boulder, CO 80306. Equal Op- ability dig out move up to week days as a co- anchor. You can be part news portunity Employer. stories and sources. Top interviewing and writ- of a first class news operation. Must have strong on- ing skills required. Must be able to work fast under the-street reporting experience. Gulf Coast growth A sistant Chief Engineer -solid background in pressure for a top quality product. Rush full details and area. Contact Steve Grissom, WBBH -TV, Ft. Myers, FL rest broadcast equipment necessary. Never snows, videocassette to Linda Hunt, Office 8, WNED-TV, 184 33901. 813- 936 -0195. E.O.E: M /F. ,real fishing /hunting. Call Louis Brown, KIII -TV, Corpus Barton Street, Buffalo, NY 14213. An Equal Oppor Christi 512- 854 -4733. tunity Employer. Weekend Weather Person and Reporter. Top 60's market station where news is the most important thing New Independent Midwest TV Station has open- Weatherperson: Top 50 market in the East. Looking we do, is now expanding its staff. We're looking for so- ings for TV maintenance technicians, FCC a must, for zany, creative weather presentation. Personality meone who can communicate the weather as part of familarity with RCA film and tape and GE 350 -350's more important than experience. Equal Opportunity our weekend news team, and report three days a week. desirable. Send application to: Jack Hoskins, G.M., Employer. Send resume to Box C -38. Resumes to Box C -210. WBHW, 3440 E. Clearlake Ave., Springfield, IL 62703. Weather Reporter- Southeastern top 50 NBC affili- HELP WANTED PROGRAMING, Television Master Control operatorltechnician- ate seeking weather reporter for on air work at 6:00 PRODUCTION, OTHERS first-class radio' telephone license; minimum two and 11:00 p.m. Prior experience required. Please sub years is master control operator; minimum one year mit 3/4" videotape and salary requirements with ap- New Independent TV has immediate openings for technical school. Full -time 40 -hour week position with plication. Wayne Ashworth, News Director, WXII -TV, producer, directors, with minimum 2 years directional standard company benefits. Send resume and salary Box 11847, Winston -Salem, NC 27106. experience. Also immediate opening entry level pro- to: requirements to: Michael L. Neibauer, Engineer, KEDT- gram for department positions. Send resume Jack TV, PO Box 416, Corpus Christi, TX 78403. Sportscaster- Looking for energetic, willing to get Hoskins, G.M., WBHW, 3440 E. Clearlake Ave., involved sportscaster for top 50 market. Will fill posi- Springfield, IL 62703. WGBY -TV has opening for an engineer with 1st tion quickly. Equal Opportunity Employer. Send Class FCC license. Send resume: Dennis Dunbar, resume to Box C -37. Producer /director /writer in Washington, D.C. area WGBY -TV, One Armory Sq.. Springfield, MA 01105. An wanted to produce creative sports documentaries and equal opportunity employer. Wanted: Reporter, Weekend Anchor. NBC top 50 commercials. Minimum 5 years exp. in both film and affiliate in sunbelt has an immediate opening for an video. Will work under direction of Executive Producer Studio Maintenance Engineer -Full time, perma- experienced reporter with anchor experience. Good on a free -lance basis. Box C -180. nent position at expanding Pacific Northwest TV sta- writing and production talent desirable. If interested, lighting. tion. Experience in maintenance of RCA VTR's and please apply with resume, 3/4" cassette and salary re- TV Production Crew Chief. Experienced in camera work, general TV production. Good with peo- TCR 100 required. F.C.C. 1st Class license. Small town quirements to Suzanne Vrhovac, Administrative Assis- ple. on take -charge individual. living; big town wages. Send resume to: KVOS -TV, PO tant, WXII -TV, PO Box 11847, Winston -Salem, NC strong organization, to Kroger, WDCN -TV, Box Box 1157, Bellingham, WA 98225. Equal Opportunity 27106. No phone calls please. Send application /resume Employer. 120609, Nashville, TN 37212 by 4/2/79. Equal Oppor- Sports Anchor, for medium market, midwest. You'll tunity Employer. Chief Engineer for new 2.4 megawatt public t.v. sta- be number one in a department of two. Experienced graphics background. At- tion on channel 28 in major Michigan city. Must be ex- candidates only: knowledge of film and ENG neces- Art Director, with strong least one year perienced in studio, transmitter, and microwave con- sary. EOE. Send letter and resume to Box C -139. tention to detail a must. Degree and at art is required. Gulf struction and operation. Opening available 311179 experience producing commercial Salary open. with on -air date 111/80. Minimum technical adminis- Television Anchorperson /reporter - Experienced Coast location. Excellent opportunity. tration experience of three (3) years, preferably in TV journalist with developed skills as appealing on- E.O.E. Reply to Box C -196. public television. Responsibilities will include camera communicator; for noon newscast co- anchor staff Producer /Director- Looking for experienced can- selection and facilities, position and reporting to work in top 10 market. An supervision, construction of didate who can switch and direct. Must be familiar operation and maintenance of operating station. Ex- Equal Opportunity Employer. Please send resume to with all aspects of local program production, News cellent fringe benefits. Application deadline: April 30. Box C -158. and on -air operation. Send tape, resume and salary re- Send resumes to: Mr. R. M. Scott, Jr., Personnel Direc- New Independent TV in Central Illinois has immedi- quirements to Production Mgr., WTHR -TV, 1401 N. tor, U of Michigan -Flint, Flint, MI 48503. An Equal Op- ate openings for anchor, capable of writing, producing, Meridian, Indianapolis, IN 46202. An Equal Oppor- portunity /Affirmative Action Employer. and delivering. Also Reporters who can write, deliver tunity Affirmative Action Employer, M /F. and know ENG. Weatherperson with meteorology de- TV Audio /Video Tape audio for Editor -Run gree to produce and deliver top weather show. Send newscasts and other local TV productions. Announce SITUATIONS WANTED MANAGEMENT application to: Jack Hoskins, G.M., WBHW, 3440 E promotion spots. Edit video tape promos, news and Clearlake Avg., Springfield, IL 62703. 20 years experience in T.V. 10 years Photogra- public affairs features on 2" and 3/4" tape. Evenings. pher /Reporter including 6 years hard political State $7,000. Contact Margie Laskoski, WSKG Public TV/ Two Jobs ... Sports reporter anchoring weekends. capitol reporting. 10 years Manager 3 studio live edu- FM. PO Box 97, Endwell, NY 13760 754 -4777 607- Must have ENG photo and editing experience. Also ... cational CCTV. Complete staff training in production, (no collect). EOE /AA /M -F. Experienced reporter to produce 6 and 10 PM news. directing, and teaching process. Would like to relocate Contact Tom Moo, News Director, WTVW -TV, Engineer. Midwest NBC UHF station seeks with small or new T.V. operation where your financial Chief Evansville, IN 812- 422 -1121. An Equal Opportunity license to growth is my financial growth. Call Bill 616- qualified persons with FCC first class Employer. assume chief engineer's position. Persons applying 637 -3177. must be capable of managing staff as well as assum- Assignment Editor: Enterprising eastern market TV Sensational as ing broad technical responsibilities. Station owner is station looking for energetic person capable of devel- Program Manager. background News Director and Promotion Manager add depth to expanding broadcast properties. If you are ready to oping interesting and exclusive reports for news staff. my abilities. Solid programming experience in 3 major move into a chiefs position, contact Harry L. Strader, Must also be able to do reporting work. Equal Oppor- markets with group -owned stations. Sales and bucj- .SB -TV, Box 2700, Topeka, KS 66601 or phone tunity Employer. Send resume to Box C -162. gel- minded. All executive skills. I want to be your Pro- 913 -582 -4000. Salary commensurate with experi- gram Manager. Outstanding references. Write, call. ence. KTSB is an equal opportunity employer. PBS station seeks Reporter /Photographer. ENG/ Film. BA or equivalent experience. $9,500 -$10,000. 716 -856 -3709. Box C -132. Chief Engineer for small market television station. Equal Opportunity Employer. Resume and tape to Jeff Responsibile for all aspects of technical operation and Graham, WNPE -TV, Box 114, Watertown, NY 13601. For Sale "Combination- Pro." Am 47 with 28 years equipment. Contact Roger Rien, KUMV -TV, Williston, experience all phases radio and television. Seeking ND, 701 -875 -4311. Equal Opportunity Employer. Photojournalist for medium market TV station. Must General Management or Sales Management position. have film and ENG experience; proficient in editing of Recently held top TV ratings in million market with Assistant Chief /Maintenance Engineer -3 years both. Broadcast degree preferred. Reply to Larry Hat - 65% share at 6:00-81% share at 11:Od. Can double extensive TV experience. 4 AVR -2 VTR's, RCA TTU -30 teberg, KAKE -TV, Box 10, Wichita, KS 67201 (316- in sales and weather show. Looking for a market area transmitter (going to 60) 3/4" Sony ENG. Repairs and 943- 4221). An EOE. to rear children. Prefer Idaho, Utah, Wyoming. Col- General maintenance. $14,100. Immediate opening. orado, Oregon, Washington. Can make personal Call 607- 754 -4777 (no collect) send resume to Red Hot News Person wanted for Small Market VHF visit -have video tapes & T.V.B. Success story. Am Margie Laskoski, WSKG Public TV /FM, PO Box 97, Station in rapidly expanding market. Call Mr. Devine looking for permanency. Call 406- 252 -1665 or write Endwell, NY 13760. EOE /AA/M -F. 307 - 382 -4022. to Keith M. Ashton, 2011 McKay Lane, Billings. MT.

Broadcasting Mar 26 1979 135 HELP WANTED PROGRAMING, SITUATIONS WANTED PROGRAMING, Person to teach directing and production for televi- PRODUCTION, OTHERS CONTINUED PRODUCTION, OTHERS sion and other telecommunication media and develop innovative programming. The University of Michigan Documentary Producer /Special Projects. Business Manager for production and talent looking maintains modern and extensive production facilities Seasoned young television reporter seeks challenging is for relocate in L.A. area. Available immediately. Box and a public television and radio licensee. Occu- change. It's time! Box C -135. teach C -222. pant will undergraduates and will work with Masters students in a professional degree program, Workaholics- Television Writer- Producer -Director- preparing them to use electronic media for information Production Worker with five years experience seeking SITUATIONS WANTED TECHNICAL and dramatic content. Ph.D. or equivalent in profes- position with N.Y.-N.J.-based organization. Box C -127. sional experience desired. Rank: Assistant Professor. TV -FM -AM Field engineering service. 29 years expe- Starting 1979. Professor Peter rience ... construction- maintenance -system de- Producer /Director; w /mngt. exp., currently top ten September, Contact: Clarke. Department of Communication, 2040 LSA sign- available by the day -week or duration of project. mkt. corporate station, ten yrs. bdgst. exp., strong com- Building, The University of Michigan, Ann Arbor, Bruce Singleton 813- 868 -2989. mercial production, excellent references. Box C -138. MI 48109. A non -discriminatory Affirmative Action Producer -Director /Production Specialist, seven Employer. NEWS SITUATIONS WANTED years plus experience, seeking interesting position. If you can feed an insatiable hunger for work, let's talk. Chairperson /Professor. Broadcast and Cinematic Anchor /Reporter who gets off his anchor and gets Graham Brinton, 215- 664 -3346. Arts Department. Duties; Oversee administration of the ratings seeks organization with commitment, not the program and teach broadcast law, management, quick fix. Box B -53. Director /Cameraman/Editor. 5 years live action criticism, telecommunications policy, and audience analysis. Qualifications: .ace, Documentary Producer /Special Projects. production seeks creative challenge on either coast. Doctorate, significant Box C -184 demic experience, publications, and leadership abli Seasoned young television reporter seeks challenging Terms: Begins Fall, 1979. Minimum 0 -month salar r. change. It's time! Box C -135. $19,400, summer employment available. Excepti fringe benefits. Salary adjusted upward with Journalist seeks top 70, experienced as TV re- app:.,Nri- ate credentials. Apply by April 22, 1979, to George porter. field anchor, anchor. ENG editor and photogra- ALLIED FIELDS Blahodatny, Chairman, BCA Search Committee, pher. B Journalism. 812- 853 -2756. HELP WANTED TECHNICAL Central Michigan University. Mt. Pjprasant, MI 48859. Resourceful female in top 15 market, experienced CMU is an Affirmative Action /Equal Employment Op- in feature reporting. 404-892-1811,404-434-8083. Donrey Media Group is seeking chief technician for portunity Employer All persons, including women, their CATV operation in California. Send salary require- members of minority groups, and the handicapped, Currently on -air reporter in top 10, but want off -air ments and resume or phone: Director, Broadcast are encourage to apply. work as producer, assistant news director or assign- Engineering, Donrey Media Group, PO Box 70, Las ment desk. Salary second to challenge, small to major Vegas, NV 89101.702- 385 -4241, ext. 330. An equal Radio /TV Instructor -Central Wyoming College markets, in western states only please. Box C -182. opportunity employer. seeks an individual with MA and professional broad- casting experience to teach Broadcast Speech. Radio Top 30 producer. Competitive. Imaginative, Seeking HELP WANTED INSTRUCTION Production and related courses beginning with 1979 similar Top 30 newsroom now. Contact Box C -191. Summer Session, Assignment will also include over- University of Miami seeks Associate or Full Profes- sight of FM education station, cooperation in teaching Top 10 reporter, eight years experience, desiring sor for Chairman. Earned Ph.D., professional and ad- TV courses and curriculum development. Successful anchor position. Box C -194. ministrative experience, scholarly publications. Salary applicant will be expected to work with area commer- negotiable. Administration and development of Dept. cial stations in programming and placement, anal to proven leader. Twenty News /Director, -lour years ex- of Communications within the College of Arts & Sci- advance the college's radio and TV service activities. perience. Writer, reporter, photographer, producer, ences encompassing the disciplines of journalism. Application deadline is April 6, 1979. Contact the All markets ten. anchorman. size including top Exten- motion pictures, photo- communication, public re- Dean of Instruction, Central Wyoming College, River- sive in film, live background and videotape news. lations, radio, speech communication, telecom- ton, WY 82501. CWC is an Equal Opportunity Prefer South or Southwest but will consider all offers. munication, and television. Send resume to: Chairman, Employer. Box C -198. Dept. of Communications. PO Box 248127, Coral Ga bles, FL 33124. The S.I. Newhouse School of Public Communica- ENG Photographer /Editor: Top 20 experience tions invites applications for the position of Assistant Some familiarity with film. Experienced in production. Person to teach production of news, documen- Dean of the Telecommunications /Film Division of the B.S. Radio/TV. Energetic, excellent references. Will taries and other information programming in radio and School. Applicants should have demonstrated compe- relocate. Tape available. Bob Sprouls, 428 W. 46th St. television and to teach and conduct research on the tence in professional and academic areas. Graduate Apt. A 7, Indianapolis, IN 46208, 317 - 283 -8120. role of broadcasting and other telecommunication in degree is required. University administrative experi- American society. Ph.D. or equivalent in professional ence highly desirable. The position entails administra- Attractive, vibrant woman with four years radio experience desired. Rank: Assistant Professor. Start- tive responsibility for undergraduate and graduate news /sports experience seeks entry level TV position. ing September, 1979. Contact: Professor Peter Clarke, programs, and some teaching in radio, television or Will relocate. Video tape available. Marian Melcher, Department of Communication, 2040 LSA Building, film. Application deadline: April 15, 1979. Send 19700 Blvd., Shaker Hts., 44122, Shaker OH 216- The University of Michigan, Ann Arbor, MI 48109. A resume to: Dean, Rm. 107, Newhouse School, 921.2432. non -discriminatory Affirmative Action Employer. Syracuse University, Syracuse, NY 13210. An Equal Opportunity /Affirmative Action Employer. Sports Director with seven years newspaper back- Assistant Professor in TV Production. Effective ground medium -large market. seeks Looking for ag- September 1. 1979. Full -time tenure track position. To gressive staffer or director with good writing, reporting teach hands -on studio courses at undergraduate level WANTED TO BUY EQUIPMENT skills? I'm you man. Statewide PBP exposure. Can with possibility of teaching at graduate level. Minimum shoot, package ENG. Box C -219. requirements: Master's Degree plus ten graduate Wanting 250, 500, 1,000 and 5000 watt AM FM Radio 1314 credits, four years teaching experience in TV. Ph.D. transmitters. Guarantee Supply Corp, Newswriter /Reporter Married, degreed. Four -24, preferred. Salary dependent on qualifications. Ap- Iturbide Street, Laredo, TX 78040. Manuel Flores years radio newswriting and cable TV newswriter /air plication deadline is April 23, 1979. Send resume and 512- 723 -3331. talent. ENG. UPI, AP stringer (NYC). Prefer TV /radio transcripts to: Dc Robert P. Fina. Kutztown State Col- newswriting or air position. Call evenings: Larry Instant Cash For TV Equipment: Urgently need 516- lege, Kutztown, PA 19530. Affirmative Action /Equal 979 -8397. UHF transmitters. antennas, VTR's, color studio equip- Opportunity Employer. ment. Call Bill Kitchen, Quality Media Corporation, Young, personable man with good appearance and The Departments of Communication Media and 404- 322 -6651. film /ENG camera experience in Top 25 market wishes Audio Visual Services are seeking an Instructor of to branch out as sports reporter /anchor in medium/ 35kw GE High Channel VHF Transmitter. Reply Box Communication Media /Audio Visual Services for the small market. BA in media communication /journalism, C -36. 1979 -80 academic year. This is a 12 -month full -lime also a top notch writer. Excellent references. Box tenure track position. Appointment date: July 1, 1979. C -171. Wanted: Two Each Alford Stand By Antennas on Requirements: in Master's degree mass communica- Channel 12. Would take Channel 11 or 13. Contact J. T. tion, News /Sports Reporter, PBP, seeks TV job. 23, de- journalism or media: 5 years professional experi- Allen 915- 236 -6895 or KTXS -TV Box 257, Sweet- in radio gree, 2 years experience. Will be in Florida in April. ence broadcasting and related teaching expe- water, TX 79556. Call Patrick 518 -842 -3741. rience: a valid First Class Radio Telephone License. Rank and salary: Rank and salary will be commensur- FOR SALE EQUIPMENT Experienced Black reporter interested in top 30's ate with experience and academic qualifications. Duties: Teach approximately one -half time in the market. Strong in field reporting, anchor work, and AM and FM Transmitters -used, excellent condi- Broadcast Emphasis area of Communication Media; mini -documentaries. Send inquiries: 350 Trowbridge tion. Guaranteed. Financing available. Transcom, Street, Detroit MI 48202, c/o M.I.S. serve as General Manager of the university's FM 215- 379 -6585. Public Radio station. Other duties as customary and Cameraman /editor available for documentaries, appropriate to such an appointment. Deadline for ap- 5" Air Hellax Andrews HJ9 -50. Can be cut and termi- production. Ray Etheridge, KATU, 503 -231 -4260. plications: May 15, 1979. For further information con- nated to fequirement. Below Mfgrs Price. Some 3" also tact Mr. Robert K. Smith, Chairperson, Department of available. BASIC WIRE & CABLE 860 W. Evergreen, Polished Female barely past the quarter century Communication Media, Bemidji State University, mark. Seeking creative Chicago. IL 312- 266 -2600. position hosting talk/enter- Bemidji, MN 56601. Submit applications to Dr. Fulton tanment show. 4 years solid TV news work. Plus expe- Gallagher, Head, Division of Fine Arts and Industry, Towers- AM -FM- Microwave -CATV & TV. New and rience hosting /producing public affairs/talk shows. Bemidji State University, Bemidji, MN 56601. Equal used. Terms available. Tower Construction and Ser- work in performing Extensive arts. Box C -217. Opportunity -Affirmative Action Employer. vice. 904 -877 -9418.

Broadcasting Mar 2B 1979 136 FOR SALE EQUIPMENT COMEDY Exclusive -ratings Triple Crown covered by the CONTINUED Fashionable Fraud. Radio Tape available by phone cir- Free sample of radio's most popular humor service! cuit. 16 reports 5100. For top sports coverage contact: O'LINERS, 366 -C West Bullard, Fresno, California 10KW FM CCA, 6 yrs old, stereo, exc. tond. M. Condor Communications Corporation, 1600 Court Cooper. 215 -379 -6585. 93704. Square Building, Baltimore MD 21202. GE 12KW Available Guaranteed Funnier! Hundreds renewed! Freebie! UHF Transmitter- with Chan- INSTRUCTION nel 14 Antenna, $28.000 Contemporary Comedy, 5804 -B Twineing, Dallas, TX GE PE 75227. 350 Color Cameras - Several available, Free booklets on job assistance. 1st Class F.C.C. good condition, $8,000 ea. Not Comedy -Total personality service for Top 40, license and D.J.-Newscaster (raining. A.T.S. 152 W. RCA TR -4 HI -Band VTR -Two available, new MOR, AOR. Sample: GALAXY, Box 20093, Long Beach. 42nd St. N.Y.C. Phone 212- 221 -3700. Vets benefits. heads, $14.000 ea. CA 90801. (Phone 213 -438- 0508). IVC 500A Color Cameras -With all accessories 1979 "Tests -Answers" for FCC First Class License excellent shape $9,000 ea. MISCELLANEOUS Plus -"Self -Study Ability Test ". Proven! $9.95. RCA TK42 & TK43 Color Cameras -Two of each, Moneyback guarantee. Command Productions, Box package includes TR2 VTR, Sync Generator, Camera Prizes! Prizes! Prizes! National brands for promo- 26348 -B, San Francisco, 94126. Mounts and Cables, entire 4- camera package, $6.000. tions, contests, programming. No barter or trade ... Call Bill Kitchen. Duality Media Corporation. 404- better! For fantastic deal, write or phone: Television & REI teaches electronics for the FCC first class 322 -6651. Radio Features, Inc., 166 E. Superior St., Chicago, IL license. Over 90% of our students pass their exams. 60611, call collect 312.-944-3700. Classes begin March 26 and May 7. Student rooms at "'litchi FP 1010 Color Camera with Saticon tubes. the school, 61 N. Pineapple Ave., Sarasota, FL 33577, lefaudes 10:1 f1.8 zoom lens, ITE cam -link head, Custom, client jingles in one week. PMW. Inc. Box 813 -955 -6922. elevator tripod and dolly, and custom cases. This is an 947, Bryn Mawr, PA 19010. 215 - 525 -9873. excellent camera with very few hours on it for sale at First Class FCC License in six weeks. Contact half the original cost. 415- 841 -4810. Free Jobsheetl See why the Best is Not the most ad- Elkins Radio License School, P.O. Box 45765, Dallas, vertised. "Hot Tips ", PO Box 678, Daytona, FL 32017. TX 75245, 214 -352 -3242. For Sale -New Unused: Complete Harris Model 904 -252 -3861. 6 wks., S500 or money back TAB -6H -6 Bay Superturnstile Antenna, 46 feet in 1st class FCC, guarantee, VA appvd. Nat'l Inst. Communications. height, tuned to Channel 8 181.25 to 185.75 MHz. Major Market TV /Radio voice will record your radio liners, reasonably 111488 Oxnard St., N. Hollywood CA 91608. Specially priced $30,000. Contact Gil Schneider or spots, drop -ins Box C -71. Eddy Smith, PO Box 1941, San Angelo, TX 76902 or Help! Jingle packages wanted for use in mock -up First Class License in 6 weeks at First Class Com- call 915- 655 -7383. high school radio station. Both rock and MOR greatly munications School -4801 Classen Blvd., Oklahoma appreciated City, OK GE Transmitter with attendent equipment Model by anxious students. Will reimburse for 73118-405-842-1978. T159, 50 KW very good condition. Available approxi- cost of duplication. Mr. Kovach, 1409 Oak Street, Wyandotte, MI 48192. Cassette recorded First phone preparation at mately June 1. Bargain if you move. Reasonable if I home plus one week personal instruction in Boston, move. Also, three PCP-90U cameras excellent condi- Original Jingles, comedy spots, and music back- Atlanta, Seattle, Detroit, Philadelphia. Our twentieth highest B. tion. Sold to bidder. For details contact: E. ground by Dirty Lips Productions. Complete studio fa- year teaching FCC license courses. Bob Johnson Wright, 1018 West Peachtree St., Atlanta, GA 30309. cilities. 111 Presidential Blvd., Bala Cynwyd, PA 215- Radio License Training. 1201 Ninth, Beach, 404 -875 -7317. 667 -1003. CA 90266 213- 379 -4461. Coaxial Cable -420 ft. length of Cablewave 3 1l8" line. New, in factory carton with new warranty With RADIO connectors. Wholesale price $4.500. Call Mr. Kitchen, Help Wanted Management Help Wanted Announcers Quality Media, 404- 322 -6651. Priced for Quick Sale, LDH -1 Head. New, $4000. MANAGER LOH -1S Complete, tubes, $12,000. Complete LDH GENERAL Parts Inventory. Portable, two -piece LDHIENC -2, New, RADIO STATION 11/LQi $6000. 10 Day Trial O.K. Wolter Wolthers 714- TOP 15 MARKET Ra/,1I / 327 -3330. COMBO AM -FM "The Voice of Tidewater" Four Complete GE PE250/350 color cameras plus Outstanding opportunity for dedicated extra CCU. Excellent condition. Presently in use. professional broadcasting executive. Talk Personality have Open Line Show Should become available about June 1.510,000 each. Must minimum 5 -year general wanted for Tidewater's adult radio Caluger management 40 mar- Lee Whitehurst 615 -749 -2255. Wayne experience in Top leader. Experienced candidates only 615- 889 -6840. kets. Send tape, resume and salary require- Scully 250 -S 1(2 track steréb recorder. 7.5 -15 IPS. 6 figure earning potential. Outstanding ments. No telephone calls. EOE. fringe benefits. Send detailed resume New in original packing. $1975 plus shipping. WARE Send to: Dick Fraim, G.M. plus references to Box 90 South St., Ware, MA 01082. 413 - 967 -6231. C -213. 79/WTAR Radio Employer Here Is the equipment you need! Elroadcast profes- An Equal Opportunity 720 Boush Street sional has transmitter tower & ground system, studio Norfolk, VA 23510 equipment, test equipment, furniture, etc. to Install as investment in new or existing station. Reply in confi- dence; all inquiries acknowledged. Box C -121. Help Wanted News

XO 1070/5 Tubes, $575., Angenieux 10X14 1.1.7, Case, Prism TBC STAFF EXPANDING... $2600. Multiplexer $360., 220, 280, RADIO NEWSPERSON $350., Transit Cases, $60. 10 Day Trial O.K. Canyon KUPL AM/FM in Portland needs a staff announcer. The Associates, 714- 327 -3330. WANTED position requires excellent production skills and the ability to communicate effectively with adults. Please send resume and tape with production Samples and 4 PC -70 Truck, Ross switcher 16 x 6, OP AMP 8 x 4, Low pay, long hours, small stall, demanding manager news to: Joe Ferguson. KUPL AM /FM, 6400 S.W. Can- GVG terminal, Tektronics, Conrac. Cash or terms. and cramped quarters are waiting for you in east yon CI., Portland. OR 97221. E.O.E. MIE No calls 213 -425 -3620. coastal south Florida it you can enterprise, dig, de- please. mand. delve and deliver. Your potential bossperson I won a Peabody and a Sloan for enterprise reporting. Scully 250 Tape Machines -Mono. Stereo, in stock, He's from the Fred Friendly, Ed Murrow and Sig $500 off, Call collect Valtronics, 717- 655 -5937. Mickelson era: and it you don't know what Ihal means, don't apply (1). VR 120013, (1) HS-100B and (1) RA -4000 Our News Director's chair is not occupied by the évailable for sale in late Fall 1979. 1200's include Vel Sales Manager, but we like ratings as much as do the side mount monitoring package. newsbusiness showmen on 60 Minutes. We get them Comp, editors, and with fairness, learlessness, depth, local sensitivity and HS -100 complete with spare set of new discs and diligence. If you're the person we're looking for. we heads. RA -4000 complete with 3 machine interface to won't have you for long because the big markets will Help Wanted Programing, AVR l's. For further details, contact Ira Goldstone, steal you away. But it you have what it takes to make it Production, Others we're the finishing you Manager, WCVB -TV /Boston. Tel No.: big, stepping stone and school Engineering are looking for. We're a modern country station moving 617 -449-0400. toward MOR /News /Sports as fast as we can assemble i superlative talent at sensible rates. We're really an FLORIDA IVC 240 fllmchain, 16MM proj., Laird slide proj., like EEO employer Send your particulars and tapes to. BEAUTIFUL MUSIC PRO new. Also 4 -200 ft. camera cables for IVC500A. H. S. Falcon International Inc. Productions 312- 972 -0078. PO. Box 19517 Ops manager production individual, take charge per- Washington. D.C. 20036 son tor Bonneville beautiful music station in Florida's greatest non -metro market. Must understand details Remote Broadcast Unit: 4- channel board, 2 TT's, All replies will be acknowledged within 30 days. and requirements of syndicated automation. Salary preamp, mit. Mounted in portable cabinet. Good con- commensurate with ability Send tape and resume to dition. Tim Sherwood. 913- 843 -1320. l Gene Hester, WMFO, PO Box 705, Ocala, FL 32670. l

Broadcasting Mar 26 1979 137 Help Wanted Programing, Help Wanted Sales Production, Others Continued RADIO SALES OPPORTUNITY Major market network owned radio station looking for Director of Research Director, Sales & additional sales talent. An excellent opportunity to add to your career credentials while increasing your in- Mutual Broadcasting System, Promotional Presentations come. World's Largest Radio Network, has is Openings exist In both Agency and Retail Sales; suc- The Mutual Brqadcasting System cessful candidates will have record of superior sales an immediate opening for a qualified seeking an Audio/Visual expert to performance, willingness to work hard to win, and individual to fill the position of ability to thrive in a competitive market. handle the network's multi -media We are an equal opportunity employer. and invite of Research in their responses from minority and female applicants. Director sales and promotional presenta- The Box C -176. Arlington, VA offices. tions. Applicants should have strong successful candidate must have a managerial ability and a proven solid broadcast background, be record of handling multi -screen, familiar with statistics, have a computerized presentations on the working knowledge of broadcast AVL Show Pro V. Script writing, rating services, including ARB and graphic arts and slide production RADAR, and be able to prepare all talents, while not mandatory, will be TELEVISION types of annalyses of these reports. á proven consideration. Salary Help Wanted Announcers Excellent communication skills, both commensurate with experience. A verbal and written, are a basic letter of application (including salary requirement. This person must have TALENT /HOST history), samples of previous work, the ability to provide research data WCVB -TV seeks a multi- talented person to resume relating to education and host a talk show and to do a variety of unusual for individual and corporate remote segments on film, tape, and live. Some experience to specific job a presentations plus work with both of the remote segments will require good de requirements and three professional gree of coordination and athletic ability as the Sales and Station they may appear to be somewhat dangerous. Relations references with full knowledge of the Departments. Salary will Candidates must have had a minimum of one candidate's background should be year major market experience on air. An audi- commensurate with experience. A tion will be required of all final candidates. sent to: letter of application, resume relating Interested applicants should send a resume Ms. C.L. Nepereny (no phone calls please) to the Personnel to education and experience to Department, Boston Broadcasters, Inc., 5 TV Director of Personnel Place, Needham, MA 0$192. specific job requirements and three Mutual Broadcasting System An Equal Opportunity Employer M/F professional references with full Davis Highway knowledge of the candidate's 1755 S. Jefferson Arlington, VA 22202 background and abilities should be sent to: An Equal Opportunity Employer M/F Ms. C.L. Nepereny Director of Personnel Situations Wanted Management Mutual Broadcasting System 1755 S. Jefferson Davis Highway MINORITY BROADCASTER VA rn Arlington, 22202 Seeks GM position, 10 years in top R jRZllle An Equal Opportunity Employer M/F forty and black radio plus college and programming experience. We're expanding! WFSB has begun the search Box C -156. for a bright, articulate, co -host for P.M. MAGA- ZINE. The person we select must be a fresh, sparkling personality who possesses a warm, personal on -air manner. This person must also Situations Wanted Announcers be able to write, field produce, book and re- search. PM. MAGAZINE in Southern New Eng- GENERAL MANAGER: land is nationally ranked number one in both Telephone Talk Host ratings and share (Nov. '78 NSI -ARB). Now in Top 10 Market There's got to be a bigger demand then Send all resumes and tapes to: supply for truly dedicated professional General interest topics -or -an all night broadcasters. 17 years experience in- Ed Pleite Executive Producer show is my specialty. Available on 1 cluding small, medium, major markets. WFSB -TV Both AM & FM and Very month's notice. combinations. 3 Constitution Plaza strong sales and sales motivator. Ex- Box C -105 Hartlord. Connecticut 06115 S. 1 cellent credentials. Presently employed with successful operation as G.M. Look- ing for an opportunity with an expanding & growing organization. Want to make . -1 that lass move worthwhile, no big rush. Box C -207. Situations Wanted Programing, Production, Others Help Wanted News

Malrite la Looking ATTENTION GENERAL MANAGERS SUPERMAN WCTI -TV, ABC for Greenville -New Bern -Washington, N.C. is currently accepting applications to fill pending of large or major mantel radio stations: I'm a proven Problem Solver Extraordinaire! Made last sta- openings in our expanding news operation. We seek program director with eleven years in small, medium, tion saleable. Turned station before that into an aggressive reporters with ENG experience. Anchor and large markets. I'm research oriented and Will Immense winner. Both large and medium work also available. Above average compensation and know what your clients will buy, and what will gel rat- markets. Outstanding record in sales, pro- excellent benefit package. Send audition tape and ings after only 30 days in the market. Ready im- /General gramming, FCC regulations and management. resume with salary history lo: Bill Jenkins. VP mediately. It lakes big bucks because I'm good. All Manager. WCTI-TV, PO. Box 2325. New Bern, N.C. replies confidential. Will answer all. Joe, 304 -748- Excellent character. Outstanding references. 28560. Malrite Broadcasting is an equal opportunity 0564. J Box C -224. employer.

Broadcaating Mar 26 1979 138 Help Wanted Sales Help Wanted Programing, ç Production, Others Regional Sales Manager Southwest Territory A leading manufacturer of Television Broadcast and Post Production equipment has an opening for a Regional Sales Manager for the Southwest territory Promotion Manager The Company has been in business for twenty years Top 25 market affiliate seeking applications and has consistently led the industry in technical in- for promotion/publicity generalist with exper- An novations in switchers, automation and VTR editing. tise in print, on -air, publicity, public relations. opportunity etc. This opening is a unique opportunity for an experi- enced professional broadcast sales manager with a Applicants need background at station or to join the strong technical background to meet his or her own agency level in print graphics and lay -out, on- personal objectives in a well established territory air promotion using film and video tape techni- where the Company already enjoys a large market ques, plus administration and budgeting. most prestigious share. The will have an excellent successful applicant Will be responsible totally for department. Ex- base salary plus commissions with benefits. Compa- cellent salary and fringes. ny car and paid travel expenses. sales force in Reply today to: For further information send your resume. in confi. dence, to: Box C -215 broadcasting ... CENTRAL DYNAMICS CORPORATION An Equal Opportunity Employer M/F Attn: Howard A. Shepherd President 331 West Northwest Highway Palatine, Illinois USA 60067 RCA Broadcast Systems is looking for several highly professional Sales Representatives for our domestic sales force. Help Wanted Technical If you're the type of person we're looking for, you're familiar with -FIRST TICKET PEOPLE - RCA's stature in the industry ... the South Texas television company is taking applications for maintenance and operator posi- fact tions. Company offers good salary, excellent benefits, and very good climate! Send salary re- that we're number one in the quirements, resume, and job goals to: marketplace, and that we've been PERSONNEL DEPT. or, Call: Marvin Born a world leader in broadcast tech- PO. Box 840 Dir. of Engineering Corpus Christi. TX 78403 512- 883 -6511 nology for over half a century. Equal Opportunity Employer You should have technical sales experience in radio and /or TV equipment. Or, you may now be in TV station operation and engineer- ing, and would like to move up to TELEVISION MAINTENANCE ENGINEER the prestige and security that an RCA Broadcast Systems Sales San Francisco -based major corporate teleproduction facility has an Representative enjoys. opening for maintenance engineer. The system includes: RCA TR600 and TPR10 VTRS, RCA TK and TKP45 cameras, time code editing, These are highly- regarded career etc. Candidate must have: broadcast experience, strong digital electronic positions that require moderate background, the ability to work closely and get along well with people travel. We offer an excellent salary, in a production environment. FCC first -class license and degree helpful, plus a sales compensation plan, but not mandatory. While the duties are mainly technical, there is some and an outstanding program of operation involved. Send resume and salary history in confidence to: benefits. MANAGEMENT RECRUITMENT, DEPT. 3616 Call us collect, or send your re- P.O. BOX 37000, SAN FRANCISCO, CA 94137 sume, in complete confidence, to: Equal Opportunity Employer R. R. Willoughby, Mgr. Empl. RCA Broadcast Systems, BANKOFAMERICA Dept. B -326 Bldg. 3 -2 Camden, NJ 08102 (609) 338 -2501 DO YOU SUPPORT An equal opportunity employer F/M. FAMILY PROGRAMMING? Television Chain growing fast needs top Engineer Miami /Ft. Lauderdale. Midwest posi- tions also available. Send resume immediately DIRECTOR OF to: Doug Greenlaw, VP /GM, WI-IFT - TV, P.O. Box TV -45, Miami, Fla. 33169. ENGINEERING

Outstanding opportunity for an experi- RC,' enced Chief to become involved in the VITAL HAS A FUTURE planning and installation of a new television facility for an established in- FOR YOU dependent UHF station in Louisville. Dynamic growth opportunities for video Kentucky. Contact Elmer Jaspan, Presi- engineers with experience in video dent, WDRB -TV, 1051 East Main Street, switching systems. Enjoy Florida living. Louisville, Kentucky, or contact at NAB, Work for hi- technology company. Send March 25 through March 27 at Fairmont resume to: Dale Buzan, Vital Industries, Hotel, Dallas. Inc., 3700 N.E. 53rd Avenue, Gainesville, An Equal Opportunity Employer Florida 32601. /

Broadcasting Mar 28 1079 139 Situations Wanted Management Situations Wanted News Consultants

Bankers Trust Company, a 528 billion in- AWARD -WINNING stitution, has a team of seven specialists offer- ADVERTISING & ACCOMPLISHED FEMALE ing to TV and radio owners a unique financial and advisory service: PROMOTION with creativity and authority. And excellent rat- ings. Four years television anchoring and re- EXPERT porting. Have hosted /produced talk shows, Mergers with nearly quarter- century multi -media done investigative radio reporting. Finishing Acquisitions up degree in broadcast journalism. Seeking Divestitures experience wishes to re- locate in position with enterprising, totally professional Private Placements California or Arizona. Has proven news team. Box C -218. ESOT's strength in major community involve- Lease Financing ment projects. Exceptionally strong writ- Management Consulting er- producer -publicist and public affairs Initial, confidential consultation anywhere in specialist. Medium market acceptable. the United States at no charge. Call collect: Richard J. Berman, Vice President, Bankers Box C -193. Trust Company, 280 Park Avenue, New York, ALLIED FIELDS N.Y 10017, telephone (212) 692 -2301. Help Wanted Sales I SALES /SERVICE Leading manufacturer of cartridge PRODUCT SALES MANAGERS (2) tape and audio control equipment IMAGING TUBES has opening for an In -house Sales/ Southeast U.S. (Based in Atlanta) Central U.S. (Based in Dallas) Service representative. Radio or TV Excellent opportunity with dynamic, fast -growing organization for technical and sales experience two (2) experienced sales people with strong background in mar- helpful. Send resume and salary re- keting of camera tubes to the broadcast industry in the above quirement to stated territories. Please send resume, including salary history, to DAVID M. KELLY Box C -220. Sales and Marketing Manager (or contact at Booth 407 - N.A.B.)

Help Wanted Management

UMC ELECTRONICS CO. 460 SACKETT POINT ROAD NORTH HAVEN. CONN.06473 (2031288 -7731 Telex 96 -3510 SECRETARY OF COMMUNICATION An equal opportunity employer i United States Catholic Conference Communication Generalist, electronic media experience essen- Radio Programing tial. Responsibilities include overall administration and direction of 50 person communication department. Embraces radio, televi- sion, promotion, UFO'S media training, film, newswire and emerging ENCOUNTERS telecommunication technology. Develop policy proposals, struc- OF EVERY KIND ture, staffing, program planning and budget. Knowledge of telecommunications DARI 1 MINUTE DIMMED RADIO VICKERS OF technology, communication law and public ACTUAL REPORTED USO ENCOURRAS EXCLUSIVELY V. policy critical; broad knowledge of all media; experienced public UNIVERSAL SOUNDS UNLIMITED INC. PO. BOX BIS, DEER PAIR, WASN. 91006 S09.276 2071 advocacy; promote new annual communication collection in all Catholic churches for campaign to spread Gospel through media. Minimum 12 years professional experience. MA or PhD preferred. Extensive travel. LUM and ABNER Good understanding of and familiarity with Cath- 5 - 15 MINUTE olic church desirable. Job description available upon request. PROGRAMS WEEKLY U.S. Catholic Conference is the civil entity of the American Catho- Program Distributors lic Bishops. Non -profit corporation based in 410 South Main Washington, D.C. Jonesboro, Arkansas 72401 with branch offices in New York City, Applications should be sent -114 Phone: 501- 972 -5884 in writing only to: Monsignor Thomas J. Leonard Associate General Secretary UNITED STATES CATHOLIC The MEMORABLE Days CONFERENCE of Radio 1312 Massachusetts Avenue, N.W. 30-minute programs from the golden ape of radio Washington, D.C. 20005 VARIETY' DRAMA COMEDFES MYSTERIES SCIENCE FICTION DEADLINE: April 23, 1979 included In each serie, /. rajProgram Distributors Salary $30,000 - $40,000 based on experience IC['JJ 410 Soulh Maro Jonesboro. Arkansas 72401 501-972-5884

Broadcasting Mar 26 1979 140 Help Wanted Management For Sale Stations Continued Continued

SHERMAN ANNOUNCEMENT " "dBROWN gSSOC. Marketing Program Mr. Gordon Sherman of Sherman and Brown Associates will be inlattendance at the NAB Convention in Dallas to consult Management - with you. please call him at the Loews An atole Hotel, Dallas NAB Interviews (214) 748-1200 Media roker Specialists TV RADIO CAN P.O. Box 44751 Ft. Lauderdale, Florida Assume responsibility for a significant new Phone (305) 561 -9334 microprocessor -based product family for television and other industries. Ideally, your experience should include: Broadcast -Level Television Systems Microprocessor & Minicomputer Systems H.B. La Rue, Media Broker

Major Account Sales West Coast: BSEE and /or MBA desirable 44 Montgomery Street, 5th Floor -San Fran- cisco, California 94104 415/873.4474 East Coast: 210 East 53rd Street. Suite 50 -New York, N.Y. Call me, Art Anderson, at 800 -547-1164 to set up an interview. 212/288.0737 Resumes should be sent immediately to Art Anderson, Tektronix, Inc., 10022 P.O. Box 500, C68, Beaverton, Oregon 97077. At the An Equal Opportunity Employer M/F /H Sheraton Dallas Téktronbco COMMITTED TO EXCELLENCE Select Media Brokers VA Daytimer 180K Small FL Fulltimer 170K Small AM NJ Daytimer 650K Medium VA Daytimer 425K Medium For Sale Stations NC Daytimer 225K Small WA Daytimer 250K Suburban GA Daytimer 467K Metro GA Daytimer 385K Small AL Fulltimer 635K Small HILTON HOTEL AM -FM DALLAS NY Fulltimer 1.6MM Major SUITE 1846 -48 -50 AM NAB HEADQUARTERS TX Daylimer 695K Medium CONVENTION AM P. O. Box 5, Albany, Georgia 31702 MEDIA BROKERS APPRAISERS (912) 883 -4908 RICHARD A.

Oklahoma sieiue ,INC. 5000 Watt Daytimer 435 NORTH MICHIGAN AVE. CHICAGO 60611 $285,000, 29% Down, terms. Ex- cellent facility, principals only. Write Box C -123.

THE Bill Exline KEITH W. HORTON NAB Address: COMPANY, INC.

P. O. Box 948 Dallas Hilton, Elmira, NY W. John Grandy 14902 Suite 1048 (607) 733-7138 Broadcasting Broker 1029 Pacific Street 747 -2011 Brokers and Consultants LE San Luis Obispo, California __oo to the O!//!/ldc9e C'7_írz. CAW Communications 93401 Industry 31 CARROLL COURT. SAN RAFAEL, CA 94903 -541 -1900 (415) 479.0717 805 MEDIA BROKERS - CONSULTANTS CC Broadcasting Mar 26 1979 141 For Sale Stations Continued

AM /FM Kentucky. Real Estate. 5420,- 000. 1 kw AM in Southern Ga. Real Estate. $ 250,000. 3 kw FM in good Ga. market. CHAPMAN ASSOCIATES® $ 280.000. media brokerage service 10kw AM in . University term. $480,000. Fort Worth /Dallas area. Fantastic STATIONS CONTACT coverage. Billing 500,000. Make offer. AM -FM in Kentucky $360.000. Terms. S Small FM $130K $25K Bill Chapman (404) 458 -9226 Unusual circumstance regarding fan- S Small AM /FM $180K SOLD Paul Crowder (615) 298 -4986 tastic buy in New Jersey. Powerful day W Small FM $185K $54K Bill Whitley (214) 387 -2303 timer. Great market. $650,000. 3kw Stereo FM. Densely populated S Small AM $185K 29% Bill Cate (404) 458 -9226 suburban in -2303 area Central Ohio. $375,- S Small Profitable $245K $71K Bill Whitley (214) 387 000. S Small AM $250K SOLD Bill Chapman (404) 458 -9226 Eastern Georgia. 1kw Daytimer with W Small Fulltime $265K 29% Dan Rouse (214) 387 -2303 very good coverage. $420,000. NW Small AM $300K $87K Ray Stanfield (213) 363 -5764 Underdeveloped facility in large metro W Small AM $300K Terms Dan Rouse (214) 387 -2303 area. $1.5 million. W Small AM /FM $325K $140K Bill Hammond (214) 387 -2303 North Florida Metro area. Daytimer. SW Small Fulltime S325K $150K Bill Cate (404) 458 -9226 $360,000. 10kw NW Small AM $330K 96K Evelyn Stanfield 363 -5764 AM in Texas with Fulltime C.P. (213) $675,000. W Small Profitable $350K 29% Bill Whitley (214) 387 -2303 AM /FM. Southern Kentucky. Real W Small AM /FM $350K $102K Ray Stanfield (213) 363 -5764 Estate. $340,000. E Small AM $385K Terms Warren Gregory (203) 767 -1203 AM /FM in Louisiana with very high po- MW Small AM $395K 29% Jim Mackin (312) 354 -3340 tential. $425,000. S Small Fulltime S400K Terms Bill Chapman (404) 458 -9226 Overseas AM /FM /TV. U.S. Common- E Small 2AMs $620K SOLD Art Simmers (617) 848 -4893 wealth Automation. $220,000. MW Suburban AM /FM $475K SOLD Jim Mackin (312) 354 -3340 N.C. Daytimer. Real estate. Growing market. $400,000. Terms. E Suburban AM /FM $695K $199K Warren Gregory (203) 767 -1203 Two central Georgia properties. E Suburban AM S850K SOLD Warren Gregory (203) 767 -1203 S Bill (404) 458 Metro Fulltime S400K SOLD Chapman -9226 All stations listed every week until sold. Let us list MW Metro FM 5525K $152K Jim Mackin (312) 354 -3340 your station. Inquiries and details confidential. S Metro AM S550K Cash Bill Cate (404) 458 -9226 W Metro AM/FM $750K SOLD Bill Whitley (214) 387 -2303 BUSINESS BROKER ASSOCIATES W Metro AM /FM $765K SOLD Ray Stanfield (213) 363 -5764 615 -756 -7635 24 HOURS W Metro Fulltime $825K $198K Ray Stanfield (213) 363 -5764 W Metro AM /FM $1 MM 29% Bill Whitley (214) 387 -2303 MW Metro AM $1.7MM $493K Jim Mackin (312) 354 -3340 MW Mai /Sub Fulltime $2.6MM Cash Bill Hammond (214) 387 -2303 MW Maj /Sub AM S8MM SOLD Ray Stanfield (213) 363 -5764 W Major AM /FM S9.19MM Cash Bill Whitley (214) 387 -2303 MW Metro WHF S9MM Cash Ray Stanfield (213) 363 -5764 NAB: Dallas Hilton, Suite 1804 NAB Convention Hqrs To receive offerings of stations within the areas of your interest, Sheraton Dallas Hotel write Chapman Company, Inc., 1835 Savoy Dr., N.E., Atlanta, GA 30341 RALPH E. MEADOR Media Broker AM- FM- TV- Appraisals P.O. Box 36 Lexington, Mo. 64067 816- 259 -2544 HOLT CORPORATION BROKERAGE - APPRAISALS - CONSULTATION OVER A DECADE OF SERVICE TO BROADCASTERS LARSON /WALKER & COMPANY The Holt Corporation Holt Corporation West Brokers, Consultants & Appraisers Westgate Mall, Suite 205 5944 Luther Lane, No. 401 Bethlehem, PA 18017 Dallas. TX 75225 213/828 -0385 202/223 -1553 215- 865 -3775 214- 696 -1353 Suite 214 Suite 417 11881 San 1730 Rhode Vicente Blvd. Island Ave. N.W. Numerous Los Angeles, CA. 90049 Washington, D.C. 20038 radio stations for sale REPRESENTED BY: and multiple clients who want to buy both radio and T.V. Robert D. Hanna See us at the N.A.B., Executive Inn, Suite Arthur H. Holt 6338, 3232 West Mockingbird. R. W. Prikryl MITCHELL John A. Ryman TEXAS FM VISIT US IN THE DALLAS Large Markel Class C profitable could & ASSOCIATES pay itself off in 5 years. HILTON, Send qualifica- John Mitchell, Shreveport, La. tions to SUITE 1668 owner. Box C -211 Bob Clark, Lubbock, Tex.

Broadcasting Mar 28 1979 142 Stocke Index Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1978 -79 PIE out nation symbol Exch. March 21 March 14 in week In week High Low ratio (000) (000)

Broadcasting

ABC ABC N 33 1/2 34 1/2 - 1 - 2.89 41 1/4 23 1/2 7 27,700 927.950 CAPITAL CITIES CCB N 38 38 7/8 - 7/8 - 2.25 75 37 3/8 10 14,000 532.000 CBS CBS N 45 5/8 49 1/2 - 3 7/8 - 7.82 64 43 7/8 7 28,100 1,282,062 COX COX N 58 1/2 58 1/2 .86 59 3/4 25 1/2 13 6.667 390.019 GROSS TELECASTING GGG A 23 1/2 22 3/8 1 1/8 5.02 23 7/8 13 5/8 9 800 189800 KINGSTIP COMMUN.* KTVV 0 11 1/2 11 1/2 11 3/4 3 7/8 21 462 5,313 {,N LING 0 37 1/4 37 1/2 - 1/4 - .66 43 16 1/2 10 2,789 103,890 AFTROME OIA MET N 53 53 1/4 - 1/4 - .46 71 25 1/4 9 4,600 243,800 MOONEY MOON 0 6 6 6 1/2 1 7/8 425 2.550 RAHALL* KAHL 0 20 1/2 20 1/2 21 1/4 8 5/8 23 1,264 25,912 SCRIPPS -HOWARD SCRP 0 50 50 52 30 1/2 9 2,589 129.450 STARR SBG M 14 1/8 14 1/8 .89 14 1/8 78 1,547 21.851 STORER SBK N 34 34 34 7/8 19 3/8 9 4,948 168.232 TAFT TFB N 20 3/4 20 5/8 1/8 .60 24 7/8 12 1/4 7 8,508 176.541

TOTAL 104.399 4,028,370 Broadcasting with other major interests

ADAMS- RUSSELL AAR A 13 1/4 13 1/8 1/8 .95 14 7/8 3 3/4 II 1,257 16,655 AMERICAN FAMILY AFL N 12 7/8 12 1/4 5/8 5.10 17 1/8 9 1/4 6 100536 135,651 JOHN BLAIR BJ N 27 26 1/2 1/2 1.88 31 3/8 11 1/8 6 2,447 66,069 CHARTER CO. CHR N 9 1/8 7 3/4 L 3/8 17.74 9 1/8 3 7/8 9 19,219 175,373 CHRIS -CRAFT CCN N 13 12 3/8 5/8 5.05 13 4 1/2 11 3,696 48,048 COCA -COLA NEW YORK KNY N 7 1/8 6 1/4 7/8 14.00 9 1/4 6 1/8 10 17.641 125,692 COMBINED COMM. CCA N 32 1/4 32 1/4 .78 45 1/8 19 13 10,369 334,400 COWLES CML N 23 1/2 22 3/8 1 1/8 5.02 25 1/4 12 1/2 19 3,969 93.271 DUN E BRADSTREET DNB N 32 32 38 26 1/4 13 27,886 892.352 FAIRCHILD IND. FEN N 27 3/4 28 - 1/4 - .89 35 1/4 9 1/2 7 5,708 158,397 FUQUA FQA N 10 5/8 10 1/4 3/8 1.65 13 5/8 8 6 12,661 134.523 GANNETT CO. GCI N 43 1/8 42 3/8 3/4 1.76 49 32 3/4 15 22,430 967,293 GENERAL TIRE GY N 23 1/2 26 - 2 1/2 - 9.61 30 5/8 22 3/8 5 22,710 533,685 GRAY COMMUN. 0 22 21 1/2 1/2 2.32 24 8 7 475 10,450 HARTE -HANKS HHN N 21 3/8 22 1/4 - 7/8 - 3.93 24 1/2 13 13 9.117 194,875 JEFFERSON -PILOT JP N 30 3/8 30 1/2 - 1/8 - .40 34 1/2 26 5/8 8 22.895 695,435 MARVIN JOSEPHSON MRVN O 15 3/4 15 3/4 15 3/4 8 1/4 8 2,547 40,115 KANSAS STATE NET. KSN 0 12 3/4 12 5/8 1/8 .99 14 3/8 4 3/4 12 1,799 22,937 KNIGHT -RIDDER KRN N 22 1/2 23 - 1/2 - 2.17 28 1/8 13 1/4 10 32,797 737,932 LEE ENTERPRISES* LEE N 22 5/8 22 5/8 22 3/4 IL 1/8 10 7,285 164.823 LIBERTY LC N 32 1/8 32 1/8 .39 33 7/8 18 7 6,762 217,229 MCGRAW -HILL MHP N 25 3/8 25 1/2 - 1/8 - .49 32 5/8 15 5/8 10 24,777 628,716 MEDIA GENERAL MEG A 20 3/4 21 - 1/4 - 1.19 23 1/8 13 5/8 10 7,456 154.712 MEREDITH MOP N 28 3/4 28 3/4 40 1/4 17 3/8 6 3,094 88,952 MULTIMEDIA MMED D 23 1/2 23 1/2 28 1/4 16 1/4 11 6,630 155,805 NEW YORK TIMES CO. NYKA A 26 1/4 26 1/4 .96 31 5/8 15 3/4 15 11,599 304,473 OUTLET CO. OTU N 20 l/8 20 3/4 - 5/8 - 3.01 32 7/8 16 5/8 5 2,445 49,205 POST CORP. POS A 16 3/4 17 - 1/4 - 1.47 19 3/8 8 1/8 8 1,824 30,552 REEVES TELECOM RBT A 5 1/2 5 3/8 1/8 2.32 5 1/2 1 3/4 61 2,388 13,134 ROLLINS ROL N 18 3/8 17 1 3/8 8.08 24 1/4 14 7/8 9 13,407 246.353 RUST CRAFT RUS A 34 34 34 8 1/2 16 2,319 78,846 SAN JUAN RACING SJR N 16 16 16 7 5/8 27 2,509 40,144 SCHERING- PLOUGH SGP N 29 29 44 3/4 26 3/8 8 53,580 1,553.820 SONDERLING SOB A 25 3/4 25 3/8 3/8 1.47 25 3/4 8 3/8 9 1,105 28.453 TECH OPERATIONS TO A 6 1/2 6 1/2 8 3/4 2 3/8 23 1,352 89788 TIMES MIRROR CO. TMC N 30 1/4 30 1/8 1/8 .41 35 20 3/4 9 34.811 1,053.032 TURNER COMM. 0 23 23 31 7 3/4 3,800 87.400 WASHINGTON POST WPO A 23 23 7/8 - 7/8 - 3.66 26 1/2 10 7/8 8 16,268 374,164 WOMETCO WOM N 16 15 7/8 1/8 .78 18 1/4 10 7/8 9 8,524 136,384

TOTAL 442.094 10,7989138 Cablecasting

ACTON CORP. ATN IO 7/8 9 3/8 1 1/2 16.00 13 5/8 3 1/8 8 2,419 26,306 AMECO. ACO 1/2 1,200 ATHENA COMM. 4 1/2 4 3/8 1/8 2.85 5 1/2 1/8 2,125 9,562 BURNUP C SIMS BSIM 5 3/4 6 - 1/4 - 4.16 6 1/8 3 1/8 44 81531 49,053 CABLE INFO. 5 1/2 5 1/2 5 1/2 1/4 28 634 3,487 COMCA ST 17 1/2 15 1/4 2 1/4 14.75 17 1/2 3 3/4 21 1,617 28.297 ¿p.MMUN. PROPERTIES COMU 16 1/2 16 3/4 - 1/4 - 1.49 16 3/4 3 5/8 19 5,018 82,797

ENTRON* ENT 1 1/4 1 1/4 3 1/2 7/8 1 979 1,223 GENERAL INSTRUMENT GRL 35 3/8 34 1 3/8 4.04 40 17 5/8 9 7,682 271,750 GENEVE CORP. GENV 14 1/2 13 1 1/2 11.53 15 3/4 7 1/2 5 1,121 16.254 TELE- COMMUNICATIONS 'MOM 21 1/4 21 3/8 - 1/8 - .58 21 3/8 2 7/8 52 5,327 113,198 TELEPROMPTER TP 15 5/8 15 5/8 4.16 15 5/8 6 3/4 23 16,952 264,875 TEXSCAN TEXS 2 1/8 2 1/8 6.25 2 7/8 1 1/4 13 786 1.670 TIME INC. TL 38 3/4 40 - 1 1/4 - 3.12 50 31 3/4 7 20,505 794,568 TOCOM TGCM 8 1/2 8 1/2 6.25 8 1/2 1 5/8 18 1,496 12,716 UA- COLUMBIA CABLE UACC 50 48 1/2 1 1/2 3.09 50 15 1/2 25 1.679 83,950 UNITED CABLE TV UCTV 31 1/4 30 1/2 3/4 2.45 31 1/4 3 7/8 26 2,036 63.625 VIACOM VIA 30 5/8 27 3/8 3 1/4 11.87 30 5/8 16 5/8 17 3,799 116.344

TOTAL 83,906 1,939,675

Broadcasting Mar 26 1979 143 ApprOx. Total market Closing Closing shares caDitali- Stock Wed. Wed. Net change 4 change 1978.79 PIE out zation symbol Exch. March 21 March 14 in week in week High Low ratio (000) (000)

Programing

COLUMBIA PICTURES CPS N 22 1/4 20 3/4 1 1/2 7.22 24 1/2 7 3/8 3 9.749 216.915 DISNEY DIS N 38 38 L/8 - 1/8 - .32 47 5/8 32 1/4 13 32.416 1,231.808 FILMWAYS FWY N 14 1/4 14 5/8 - 3/8 - 2.56 17 6 7/8 8 10,980 156,465 FOUR STAR 1 1/4 1 1/4 2 1/8 1/2 13 666 832 GULF WESTERN GW N 15 1/8 15 1/8 18 3/8 10 1/4 4 489177 728,677 MCA MCA N 40 3/4 41 - 1/4 - .60 48 1/4 25 3/4 7 23,227 946,500 MGM MGM N 23 22 7/8 1/8 .54 24 1/8 12 7/8 7 29,102 669,346 TRANSAMERICA TA N 17 1/2 17 1/2 19 13 1/4 6 66,475 1,163,3i.,- 20TH CENTURY -FOX TF N 38 3/8 37 5/8 3/4 1.99 39 3/8 10 5 7,759 297,75L' VIDEO CORP. OF AMER 0 5 5 1/2 - 1/2 - 9.09 9 3/4 3 1/2 15 988 4,940 WAPNER NCI N 46 1/8 45 3/4 3/8 .81 56 7/8 25 3/4 B 149622 674,439 WRATHER WCO A 16 1/4 14 3/4 1 1/2 10.16 16 1/4 4 1/2 44 2,308 37,505

TOTAL 246.469 6,128,490

Service

BBDO INC. B800 0 34 1/4 33 3/4 1/2 1.48 38 3/4 22 1/2 8 2.513 86,070 COMSAT CO N 40 3/4 42 1/8 - 1 3/8 - 3.26 48 3/4 28 3/4 11 8,000 326.000 DOYLE DANE BERNBACH DOYL G 20 19 1 5.26 31 16 1/4 8 1,776 35,520 FOOTE CONE E BELDING FCB N 17 17 1/2 - 1/2 - 2.85 23 1/8 14 3/4 6 2,538 43,146 GREY ADVERTISING GREY 0 35 35 36 16 1/2 4 624 21.840 INTERPUBLIC GROUP IPG N 34 1/4 34 1/2 - 1/4 - .72 39 1/4 22 1/2 T 29387 81,754 MCI COMMUNICATIONS MCIC 0 6 5 3/8 5/B 11.62 6 7/8 55 20,431 122,586 MO VIE LAB MOV A 4 1/8 4 1/4 - 1/8 - 2.94 4 1/4 1 16 1,414 5,832 MPO VIDEOTRONICS MPO A 4 3/8 4 5/8 - 1/4 - 5.40 65 3/8 4 4 520 2,275 A. C. NIELSEN NIELB 0 22 7/8 22 1/2 3/8 1.66 28 1/2 18 7/8 10 10,980 251.167 OGILVY C MATHER OGIL 0 23 1/4 23 1/4 56 1/2 20 8 3.610 83,932 TPC COMMUNICATIONS TPCC 0 8 1/4 8 3/8 - 1/8 - 1.49 10 1/2 2 1/4 15 899 7,416 J. WALTER THOMPSON JWT N 27 3/4 25 3/4 2 7.76 32 7/8 15 1/8 7 2,649 73,509 WESTERN UNION WU N 19 1/8 19 1/8 21 1/4 15 7 15,177 290,260

TOTAL 73,518 1,431,307

Electronics /Manufacturing

AEL INDUSTRIES AELBA 0 7 7 3/4 3/4 - 9.67 10 1/4 2 3/8 5 1,672 11,704 AMPEX APX N 16 3/8 15 3/4 5/8 3.96 19 1/4 7 3/8 12 11,357 185,970 ARVIN INDUSTRIES ARV N 15 14 5/8 3/8 2.56 22 1/2 12 1/2 5 59959 89.385 CCA ELECTRONICS* CCA o 1/8 1/8 5/8 1/8 l 897 112 CE TEC CEC A 5 1/8 4 7/8 1/4 5.12 5 3/4 l 3/4 11 2,127 10.900 COHU COH A 3 3/8 3 1/2 1/8 - 3.57 5 1/2 2 1/8 10 1,732 5.845 CONRAC CAX N 14 7/8 15 1/8 - .83 27 1/4 13 1/2 8 2,052 30.523 EASTMAN KODAK EASKO N 64 3/8 61 1/2 2 7/8 4.67 86 3/4 42 13 161,376 10,388,580 FARINON FARN 0 14 1/4 13 1/4 1 7.54 16 1/2 8 14 49782 68,143 GENERAL ELECTRIC GE N 48 1/4 47 1/8 1 1/8 2.38 56 5/8 44 1/2 9 184,581 8,906,033 HARRIS CORP. HRS N 26 3/4 25 7/8 7/8 3.38 35 3/4 19 7/8 12 25,461 681,081 MARVEL INDUSTRIES* HARV 0 6 6 6 3 1/8 16 480 2,880 INTL. VIDEO CORP.* I VCP 0 1 7/8 1 7/8 2 5/8 1/4 2,701 59064 M/A CON, INC. MAI N 43 1/4 41 2 1/4 5.48 43 1/4 20 1/4 20 1,320 57,090 3M MMM N 58 58 5/8 5/8 - 1.06 64 3/4 43 1/2 13 116,473 69755/434 MOTOROLA MOT N 38 3/4 37 1/2 1 1/4 3.33 56 7/8 34 1/4 10 289544 19106,080 N. AMERICAN PHILIPS NPH N 27 1/4 27 1/4 .92 36 24 1/2 5 129033 327,899 OAK INDUSTRIES OAK N 26 1/8 24 1/2 1 5/8 6.63 26 1/8 6 1/4 26 2,973 77,669 ORROX CORP. ORRX 0 5 4 7/8 1/8 2.56 6 1/2 1/2 7 19977 9.885 RCA RC A N 27 1/8 27 1/2 3/8 - 1.36 33 5/8 22 3/4 8 749821 290299519 ROCKWELL INTL. ROK N 37 3/8 36 5/8 3/4 2.04 38 28 1/4 6 33,900 I,267,012 RSC INDUSTRIES RSC A 2 5/8 2 3/4 1/8 - 4.54 4 15/8 13 2,412 69331 SCIENTIFIC- ATLANTA SEA A 37 7/8 36 1 7/8 5.20 37 7/8 16 3/4 17 2,644 100,141 SONY CORP. SNE N 8 7/8 8 3/8 1/2 5.97 10 3/8 7 14 172,500 195309937 TEKTRONIX TE K N 55 1/4 53 1/4 2 3.75 68 1/2 28 1/4 15 17,995 994,223 TELEMATION TL MT 0 1 1/2 1 1/2 2 1/4 1/2 2 11050 1,575 VAL TEC VTEC 0 9 1/4 10 3/4 - 7.50 12 3/4 6 1/2 24 49056 37,518 VARIAN ASSOCIATES VAR N 16 3/4 17 1/4 - 1.47 21 13 11 69838 114,536 WESTINGHOUSE WX N 19 5/8 19 3/8 1/4 1.29 24 1/2 16 1/4 6 869511 196979778 ZENITH ZE N 14 1/4 14 1/8 1/8 .88 28 11 3/8 20 18,800 267.900

TOTAL 9909024 36,7679747

GRANO TOTAL 1,9409410 61,093,727

Standard & Poor's 400 Industrials Average 112.06 111.28 +.78

A- American Stock Exchange Over -the- counter bid prices supplied by 'Stock did not trade on Wednesday, closing PIE ratios are based on earnings per -share M- Midwest Stock Exchange Hornblower 6 Weeks. Hemphill -Noyes Inc.. price shown is last traded price. ligures for the last 12 months as published N -New York Stock Exchange Washington. "No PIE ratio is computed, company by Standard 6 Poor's Corp. or as obtained 0 -over the counter (bid price shown) Yearly high -lows are drawn born trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual ligures "'Stock Split. ings figures are exclusive of extraordinary may vary slightly. +Traded at less than 12.5 cents. gains or losses.

Broadcasting Mar 26 1979 144 Profilee

Collins: hard shell another. But the investment of greatest in- terest to broadcasters is the radio station at the right hand he helped build ànd put on the air in 1946. of Van Deerlin The station, daytimer KBYE(AM) Oklahoma City, proved a good investment The House Communications Subcommit- during the five years he held it. As a result tee's new ranking Republican, James M. of his experience building the station, he Ilins- former broadcaster, insurance says he "can understand a lot of these executive, home builder, millionaire, radio stations today -how you sure have to seven -term congressman -is a man after a watch your costs." broadcaster's own heart. Mr. Collins says he saw Fidelity Union "If there is anybody more pro- business grow to a national firm with $2 billion in in Congress, I'd like to know him," Mr. force by the time he resigned in 1965 to Collins says. He also sees himself as a build Consolidated Industries, a home champion of antiregulation. "I've never building firm in Dallas. In 1966, Mr. Col- seen any form of government regulation lins, who had served as chairman of the that provided as good a business operation Barry Goldwater for President Committee as business does on its own," he says. in Dallas, made his first bid for elective of- "Business planning at its worst is better fice, Congress, and lost. It was a great dis- than government regulation as its best." appointment to him, but shortly after- Broadcasters will have an opportunity to ward, his new business "really took off." see the 62- year -old congressman at the The death of Representative Joseph Poole National Association of Broadcasters con- (D), the man who had defeated Mr. Col- representative, vention in Dallas this week, where he is to James Mitchell Collins -U.S. lins, led to a special election in 1968, and Republican, Dallas; b. April 29, 1916, Hallsville, participate in a panel discussion on the leg- Mr. Collins decided to run again. Cam- Tex.; 1937; islative outlook for radio in the 96th Con- Southern Methodist University, BS, paigning against Mr. Poole's widow, he Northwestern University, MBA, 1938; American gress. For the congressman, a Dallas na- won this time with 60% of the vote, a College, CLU, 1940; Harvard Business School, tive, it's a return of sorts return to the margin he has topped every time since. -a MBA, 1943; U.S. Army, 1943 -46; vice president, Says he his good fortune: really issues of broadcasting. He was a member Fidelity Union Life Insurance Co., Dallas, of "I of the Communications Subcommittee 1946 -54; president, Fidelity Union, 1954 -65; believe the good Lord looks after you from 1971 to 1974, long before there was a president, Consolidated Industries Inc., Dallas, when you're conservative, because I think germ of a rewrite, and he chose to return 1965 -68; elected to Congress in special the conservatives think just like the good this year to fill the ranking Republican's election, Aug. 24, 1968, re- elected each Lord does." chair, vacated at the end of the last Con- succeeding session; m. Dorothy Dann, Sept. While that may serve as a blessing on gress by Lou Frey (R- Fla.), co- author of 16, 1942; children -Michael, 34; Dorothy broadcasters, it would seem to condemn the original document. Weaver, 31; Nancy Fisher, 28. the liberals -the "heathens" as Mr. Col- If broadcasters get to know Dallas as lins once referred to them -one of whom James Collins knows it, they'll get to know is chairman of the Communications Sub- a lot of the congressman. He knows it as committee. Mr. Collins, although noting the city ranked third in the nation for num- vades his tastes in TV programs. He that he and Lionel Van Deerlin disagree ber of million -dollar corporations. His dis- deplores the kind of "swinger, do -your- on many issues, such as the license fee, trict, part of downtown Dallas, has the own- thing" image of Americans he thinks which Mr. Collins opposes, is highly corn - "lowest unemployment, the fewest TV producers are trying to present these plimentary of Mr. Van Deerlin, calling him strikes" of any district, he says, and since days, saying he would prefer to see pro- "honest," and "open- minded." Mr. Col- electing Mr. Collins to the House in 1968, grams like the old "Andy Hardy" movie lins says, "I don't want to be a hindrance it has put a Republican official in all of its series. There was a portrayal of "gut to him" in the rewrite process. elective posts, once controlled by Demo- Americanism" and "family love," he says. For that reason, the congressman crats. Mr. Collins was born in Texas, went to reversed himself last week by declaring he With the kind of backing he enjoys from high school in Dallas and received a will cosponsor the bill, rather than write his constituents and a financial security bachelor's degree from Southern Method- his own set of Communications Act that allows him to donate his $57,500 con- ist University there. He left the state to amendments as he had earlier announced. gressional salary to charity -he made his pursue a business education and holds two Mr. Collins says that Mr. Van Deerlin un- million in life insurance and home build- MBA's, one from Northwestern Universi- derstands the Texan's support "doesn't ing before he got elected - Representative ty, the other from Harvard Business mean I'm going to accept the whole bill." C j3iins has the luxury to think and do as School. And he also holds a CLU, the pro- He still has difficulty accepting provisions he pleases. "I've never been in the middle fessional life underwriters degree, from that intrude the federal government into on anything in my life," he says. And so it American College in Philadelphia. the marketplace process, he says, and is with him in Congress. Any proposals for Following service in the Army during thinks his view is becoming increasingly government involvement in the mar- World War II, he joined Fidelity Union popular. "I believe we're in a conservative ketplace -such as in the Communications Life Insurance Co., a small, Texas firm era." Act rewrite, in setting long- distance that was started by his father. He served as Although away from communications telephone rates -are to him "socialistic" president from 1954 to 1965. problems for several years, Mr. Collins in- "Any ideas that are in any way During those years, Mr. Collins also dicates broadcasters and others under the socialistic, I can't understand," he says. "I made investments that saw him become FCC's umbrella can expect to see a lot can't even understand where they're start- president of a cotton mill at one point and more of him in the future. "It is my pri- ing from." had him involved in industrial and resi- mary interest," he says. "I plan to devote The same kind of conservatism per- dential land development in Dallas at most of my time to it."

Broadcasting Mar 26 1979 145 Editorials5

Radioactivity for a sanitized video record of its official proceedings and the journalists' desire to treat major House actions as the news events One of the livelier prospects on the agenda of the National Asso- they are. It was cited by Representative Albert Gore (D- Tenn.) ciation of Broadcasters convention this week is, of all things, a who made the first on- camera speech after last Monday's session radio engineering session. Radio engineering sessions at NAB opened. "When the House becomes comfortable with these conventions tend to be unintelligible to anyone but a radio changes," he said, "the news media will be allowed to bring the;,- engineer. This one, however, is important to anyone connected own cameras in." with radio, including listeners, and will presumably be conducted Let us hope Mr. Gore has the gift of prophecy. in language ordinary folks can understand. It is a workshop at 10:30 a.m. to noon on Tuesday. The subject is the proposed reduction of AM radio channels from 10 khz to One Small voice nine, and the participants represent the main classes of AM sta- Conspicuously missing from both the major Senate bills that have tions that are in disagreement over the reduction. been introduced to modernize the Communications Act of 1934 The proposal was initiated by the Daytime Broadcasters Associ- (BROADCASTING, March 19) is a reference to Section 315, the po- ation for the frank purpose of creating enough new full -time litical broadcasting infestation in the act. if either the Ernest F. assignments to accommodate the daytimers and a hundred other Hollings or Barry Goldwater bill were adopted intact, broadcasters applicants. In its essentials it has been advocated by the National would still be confronted with the equal -time dilemma that besets Telecommunications and Information Administration in a peti- them in every political campaign. tion to the FCC. Representative Lionel Van Deerlin has promised relief in the The National Association of Broadcasters board heard a dis- rewrite of his rewrite of the act, due soon. If Mr. Van Deerlin's turbing forecast of technical difficulties that the reduction would rewrite emerges as promised, its repeal of Section 315 is one create and then voted to recommend a generalized study, in coop- feature around which all the broadcasters in the country ought to eration with the government, of ways that daytimers might be rally. converted to full time. The continued presence of 315 leads to the kind of addled rec- The Association for Broadcast Engineering Standards, which ommendation that came last week from the Twentieth Century originated as a representative of regional stations but now claims Fund Task Force on Televised Presidential Debates. As reported to represent all kinds, has proposed an FCC study embracing all elsewhere in this issue, the task force favors televised debates be- the existing proposals to enlarge the station population in the AM tween presidential candidates but only if the debates are arranged band, including the possible breakdown of clear channels, the by a third party, such as the League of Women Voters which widening of the AM band and the demands for increased power "sponsored" the debates of 1976 between and Jim- by Class IV stations. my Carter. The task force says that if 315 were modified to permit This is a discussion that ought to proceed on the basis of sound broadcasters to produce the debates by themselves, the political engineering. Whatever their ambitions or ultimate fate, daytimers process would somehow be corrupted. have all obtained their present facilities in full knowledge of their Only one member of the task force dissented to the downgrad- limitations, and their passion now for longer hours is not reason ing of television broadcasters: William Small, now CBS Inc. vice enough to rush blindly into new standards. It may very well turn president, Washington, but senior vice president of CBS News out that nine khz is workable and that national policy dictates a when he accepted the task force assignment. "In my view," wrote breakdown of the clears and expansion of the AM band. But Mr. Small, "the fairness doctrine and Section 315 violate both the before those decisions are reached, evidence that is now missing spirit and the language of the free speech and free press provi- must be gathered. sions of the First Amendment." The evidence in its present state will no doubt be put on view at Well, of course, Mr. Small is right, as events will surely some the Tuesday morning session. day prove. But he, Mr. Van Deerlin and such other advocates of Section 315 repeal as Senator William Proxmire need all the help Step one they can get. Where is the rising cry from other broadcasters?

The U.S. House of Representatives has at last turned on its $1.2- million television system. Contrary to the apprehensions of some members, the dome of the Capitol is still intact. Indeed the in- troduction passed with only perfunctory notice in Washington. The Public Broadcasting System and the C -SPAN cable service carried the first session live. After that it was a C -SPAN ex- clusive, as it will undoubtedly be on most legislative days from now on. The hard fact is that most proceedings on the House floor aren't very newsy. On good days, however, when major legislative action is to be taken on the floor, journalistic interest will pick up. At that point there will inevitably be tension between broadcast journalists, who will want to show anything of interest that is going on, and the House television operators who are restricted in the pictures Drawn for BROADCASTING by Jack Schmidt they can take. "I tell you, Herb, what with the FCC, the FTC, EEOC and FEC There is, of course, a way to accommodate the House's desire there's no such thing as an `independent' station."

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