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Kcci Viewer Profile / 12 Kcci Program Schedule 2 Metv Viewer Profile / 14 Metv Program Schedule CONTENTS 4 KCCI SALES TEAM KCCI COMMERCIAL PRODUCTION / 6 KCCI 8 NEWS AT 5, 6, 9 & 10 7 DMA TOTAL ADULTS PROFILE 8 THREE TIMES THE PRIME 9 KCCI COVERAGE MAP MARSHALL MARKETING / 10 ESA PROFILES KCCI 8 NEWS THIS MORNING / 11 TESTIMONIAL KCCI VIEWER PROFILE / 12 KCCI PROGRAM SCHEDULE 2 METV VIEWER PROFILE / 14 METV PROGRAM SCHEDULE MY DES MOINES VIEWER PROFILE / 16 MY DES MOINES PROGRAM SCHEDULE COMMITMENT 2018 / KCCI 18 DIGITAL MARKETING KCCI MULTI-PLATFORM / 19 TESTIMONIAL MEDIA & STATIONS WATCHED / 20 MATTER OF FACT INFLUENTIAL MEDIUMS / 21 KCCI 8 NEWS CLOSE UP CBS / KCCI LOCAL SPORTS SPECIALS / OVER THE TOP / 22 TESTIMONIAL 24 KCCI PARTNERSHIPS 3 KCCI SALES TEAM MANAGEMENT & MARKETING CONSULTANTS BRIAN SATHER AMANDA BRINK HULL PRESIDENT & GENERAL MANAGER GENERAL SALES MANAGER 515-247-8801 515-247-8833 [email protected] [email protected] 20 Years of Service (Hearst) 10 Years of Service 4 Years of Service (KCCI) JERRY HOEHLE KELLY BROWN DIGITAL SALES MANAGER LOCAL SALES MANAGER 515-247-8826 515-247-8804 [email protected] [email protected] 11 Years of Service 8 Years of Service NICOLE FITCH NATIONAL SALES MANAGER 515-247-8805 [email protected] DAVID HARTMAN MARKETING CONSULTANT 4 Years of Service 515-247-8825 [email protected] 27 Years of Service DAWN JANSSEN BILL MUEKSCH MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8822 515-247-8823 [email protected] [email protected] 29 Years of Service 12 Years of Service LESLIE MAYO BRAEDI KINMAN MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8821 515-247-8829 [email protected] [email protected] 10 Years of Service 6 Years of Service The KCCI Sales Team helps businesses grow by creating customized marketing campaigns that generate consumer awareness about your products and services, increase your brand in the marketplace, and drive consumer traffic to you. 4 KALEY WASSON DANNIE PATRICK MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8820 515-247-8871 [email protected] [email protected] 1 Years of Service 1 Year of Service ROGER SPERLING STEPHANIE PHAMS MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8818 515-247-8828 [email protected] [email protected] 1 Year of Service 1 Year of Service COMMERCIAL PRODUCTION JUSTIN SMITH NIC MCDOUGAL COMMERCIAL PRODUCER COMMERCIAL PRODUCER 515-247-8836 515-247-8835 [email protected] [email protected] 4 Years of Service 4 Years of Service SUPPORT TEAM SHARON GRATIAS JENNA GUITER LOCAL SALES ASSISTANT NATIONAL SALES ASSISTANT 515-247-8827 515-247-8878 [email protected] [email protected] 41 Years of Service 5 Years of Service MICHAEL VAUGHN DEAN WIPPERMAN DIGITAL CLIENT SPECIALIST TRAFFIC DEPARTMENT 515-247-8819 515-247-8853 [email protected] [email protected] 7 Years of Service 6 Years of Service We invest and contribute to your sales, revenues, and profits. Your success is our success. 5 LET KCCI CREATE VIDEO FOR YOUR BUSINESS WRITE SHOOT CREATE YOUR GREAT YOUR MESSAGE VIDEO BRAND ANDY SHAINA STACEY STEVE KURTIS GARMAN HUMPHRIES HORST KARLIN GERTZ WEEKDAYS 5, 6, 9 & 10 6 DMA TOTAL ADULTS PROFILE GENDER HOUSEHOLD INCOME AGE RANGES TOTAL ADULTS AVERAGE = 46.4 18-24 15% 25-34 18% 35-49 22% 50-64 27% 65+ 18% OCCUPATION YEARS LIVED IN COMMUNITY NUMBER OF CHILDREN IN HH ETHNIC BACKGROUND TOTAL ADULTS CAUCASIAN 83% HISPANIC 6% AFRICAN AMERICAN 4% MARITAL STATUS Source: Marshall Marketing, 2017 Des Moines Survey. 7 8 THREE TIMES THE PRIME KCCI COVERAGE MAP METRO AREA TOTAL SURVEY AREA 267,920 TV HOUSEHOLDS 505,610 TV HOUSEHOLDS 505,706 ADULTS 18+ 945,000 ADULTS 18+ DESIGNATED MARKET AREA FRINGE COUNTIES 433,950 TV HOUSEHOLDS 812,000 ADULTS 18+ OVER-THE-AIR SIGNAL AREA Source: Nielsen May 2017 9 PARTNERSHIPS THAT DELIVER Real. Local. Results. Celebrating Over 30 Years of ESACompany.com Research & Marketing Excellence! Smart retailers across the country Marshall is an established leader have adopted Eckstein, Summers, in providing relevant marketing Armbruster & Company’s (ESA) intelligence gleaned from consumer proven retail tactics and are market and media research. Marshall outperforming their competitors. Marketing profiles the shopping, ESA has helped thousands of local demographic, life-cycle, and business owners across the country communications characteristics of get smarter about the variable selected product/service categories. expense that is advertising. KCCI has This market-specific as well as hired ESA to provide you with FREE national based research gives KCCI consultation on how to lower your and KCCI’s advertisers valuable cost per new qualified customer while market research information to help also growing your market share. their businesses grow. Craig A. Marshall, Chairman/CEO Richard Kinzler, President/COO www.marshallmarketingusa.com RESEARCH CONSULTATION RESULTS 10 These KCCI partners offer their services free of charge to our clients. ALYX RILEY ERIC ELIZABETH RHEYA TOMMIE SACKS O’CONNOR HANSON KLINGE SPIGNER CLARK THIS MORNING CLIENT TESTIMONIALA shout out to KCCI Ch 8. for helping us make our goal for July and August. Thank you Leslie Mayo for your professionalism, and taking care of us! We are booked for 2017!! Thank you! Dani Loffredo-Comer B.O.S.S. Complete Outdoor 11 KCCI VIEWER PROFILE GENDER HOUSEHOLD INCOME AGE RANGES WATCHED KCCI AVERAGE = 49.0 18-24 13% 25-34 15% 35-49 19% 50-64 32% 65+ 22% OCCUPATION YEARS LIVED IN COMMUNITY NUMBER OF CHILDREN IN HH ETHNIC BACKGROUND WATCHED KCCI CAUCASIAN 83% HISPANIC 7% AFRICAN AMERICAN 4% MARITAL STATUS 12 Source: Marshall Marketing, 2017 Des Moines Survey. FALL PROGRAM SCHEDULE Monday Tuesday Wednesday Thursday Friday Saturday Sunday 4:00am CBS Morning News This Week in Various / Paid 4:00am 4:30am KCCI 8 News This Morning at 4:30am AgriBusiness Inside Edition Weekend 4:30am 5:00am KCCI 8 News This 5:00am KCCI 8 News This Morning at 5am 5:30am Morning Weekends 5:30am 6:00am KCCI 8 News This 6:00am KCCI 8 News This Morning at 6am 6:30am CBS This Morning Morning Weekends 6:30am 7:00am Saturday 7:00am 7:30am 7:30am CBS This Morning 8:00am KCCI 8 News This 8:00am CBS News 8:30am Morning Weekends 8:30am Sunday Morning 9:00am CBS Kids / Innovation Nation 9:00am Live with Kelly 9:30am CBS Kids / The Inspectors 9:30am Face the Nation (CBS) 10:00am CBS Kids / Hidden Heroes 10:00am Price Is Right (CBS) 10:30am CBS Kids / Game Changers KCCI 8 News Close Up 10:30am 11:00am CBS Kids / Lucky Dog 11:00am Young & Restless (CBS) The NFL Today 11:30am CBS Kids / Dr. Chris Pet Vet 11:30am 12:00pm KCCI 8 News at Noon Teen Kids News 12:00pm 12:30pm Bold & Beautiful (CBS) Various 12:30pm 1:00pm CBS Sports 1:00pm The Talk (CBS) NFL Football (CBS) 1:30pm Spectacular 1:30pm 2:00pm College Football Today 2:00pm Let's Make a Deal (CBS) 2:30pm 2:30pm 3:00pm 3:00pm Dr. Oz 3:30pm CBS Sports: 3:30pm College Football NFL Doubleheader or 4:00pm 4:00pm Ellen (SEC) CBS Sports/Various 4:30pm (2:30-6pm) 4:30pm 5:00pm KCCI 8 News at Five CBS Weekend News 5:00pm 5:30pm CBS Evening News KCCI 8 News at 5:30pm 5:30pm 6:00pm KCCI 8 News at Six KCCI 8 News at Six 6:00pm 60 Minutes 6:30pm Inside Edition Matter of Fact 6:30pm NFL 7:00pm Big Bang Theory 7:00pm NCIS Survivor Thursday MacGyver Crimetime Saturday NCIS: Los Angeles 7:30pm Kevin Can Wait Night 7:30pm 8:00pm 2 Broke Girls Criminal Football Hawaii 8:00pm Bull Crimetime Saturday Madam Secretary 8:30pm Odd Couple Minds (CBS) Five-O 8:30pm 6:30-10:15p 9:00pm NCIS: New 9:00pm Scorpion Code Black (5 Weeks) Blue Bloods 48 Hours Elementary 9:30pm Orleans 9:30pm 10:00pm KCCI 8 News at Ten KCCI 8 News at Ten 10:00pm KCCI 8 News at Ten 10:35pm Matter of Fact 10:35pm The Late Show with Stephen Colbert 11:05pm 11:05pm Elementary - A X-Files 11:35pm 11:35pm The Late, Late Show with James Corden 12:05am 12:05am Elementary - B Rizzoli & Isles 12:35am Extra 12:35am 1:05am Access Hollywood 1:05am Blue Bloods Extra Weekend 1:35am Paid Program Inside Edition Paid Program 1:35am 2:05am Just Laughs Gags 2:05am Major Crimes 2:35am CBS Overnight News 2:35am CBS Overnight News Entertainers 3:05am (2-4am) 3:05am (2:07-4am) Access Hollywood 3:35am Today/Homeowner Weekend 3:35am Fall 2016 13 METV 8.2 VIEWER PROFILE GENDER HOUSEHOLD INCOME AGE RANGES WATCHED METV 18-24 12% 25-34 13% 35-49 14% 50-64 37% 65+ 24% MARITAL STATUS Source: Marshall Marketing, 2017 Des Moines Survey. 14 Daniel Boone FALL PROGRAM SCHEDULE Over the Air 8.3 - Mediacom 109 MONDAY - FRIDAY SATURDAY SUNDAY 4:00a Highway Patrol Gomer Pyle U.S.M.C. Swamp Thing 4:00a 4:30a The Donna Reed Show Gomer Pyle U.S.M.C. Swamp Thing 4:30a 5:00a The Facts of Life Petticoat Junction ALF 5:00a 5:30a The Brady Bunch Petticoat Junction ALF 5:30a 6:00a The Beverly Hillbillies The Beverly Hillbillies Mystery Hunters (E/I) 6:00a 6:30a My Three Sons The Beverly Hillbillies Mystery Hunters (E/I) 6:30a 7:00a Leave It to Beaver Trackdown Beakman's World (E/I) 7:00a 7:30a Leave It to Beaver Trackdown Beakman's World (E/I) 7:30a 8:00a Have Gun, Will Travel Bill Nye, the Science Guy (E/I) 8:00a Perry Mason 8:30a Have Gun, Will Travel Bill Nye, the Science Guy (E/I) 8:30a 9:00a Saved by the Bell (E/I) 9:00a Matlock Maverick 9:30a Saved by the Bell (E/I) 9:30a 10:00a Saved by the Bell (E/I) 10:00a Diagnosis Murder Wagon Train 10:30a Saved by the Bell (E/I) 10:30a 11:00a 11:00a The Big Valley The Big Valley 11:30a 11:30a The Brady Bunch Brunch 12:00p Gunsmoke 12:00p Gunsmoke 12:30p Gunsmoke 12:30p 1:00p The Facts of Life 1:00p Bonanza Bonanza 1:30p The Facts of Life 1:30p 2:00p The Rifleman Mama's Family 2:00p Rawhide 2:30p The Rifleman Mama's Family 2:30p 3:00p Wanted: Dead or Alive I Love Lucy 3:00p Wagon Train 3:30p Wanted: Dead or Alive The Lucy Show 3:30p 4:00p The Rifleman 4:00p T.J.
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