CONTENTS

4 KCCI SALES TEAM

KCCI COMMERCIAL PRODUCTION / 6 KCCI 8 NEWS AT 5, 6, 9 & 10 7 DMA TOTAL ADULTS PROFILE 8 THREE TIMES THE PRIME 9 KCCI COVERAGE MAP

MARSHALL MARKETING / 10 ESA PROFILES

KCCI 8 NEWS THIS MORNING / 11 TESTIMONIAL

KCCI VIEWER PROFILE / 12 KCCI PROGRAM SCHEDULE 2 METV VIEWER PROFILE / 14 METV PROGRAM SCHEDULE

MY DES MOINES VIEWER PROFILE / 16 MY DES MOINES PROGRAM SCHEDULE

COMMITMENT 2018 / KCCI 18 DIGITAL MARKETING

KCCI MULTI-PLATFORM / 19 TESTIMONIAL

MEDIA & STATIONS WATCHED / 20 MATTER OF FACT

INFLUENTIAL MEDIUMS / 21 KCCI 8 NEWS CLOSE UP

CBS / KCCI LOCAL SPORTS SPECIALS / OVER THE TOP / 22 TESTIMONIAL 24 KCCI PARTNERSHIPS 3 KCCI SALES TEAM

MANAGEMENT & MARKETING CONSULTANTS BRIAN SATHER AMANDA BRINK HULL PRESIDENT & GENERAL MANAGER GENERAL SALES MANAGER 515-247-8801 515-247-8833 [email protected] [email protected] 20 Years of Service (Hearst) 10 Years of Service 4 Years of Service (KCCI)

JERRY HOEHLE KELLY BROWN DIGITAL SALES MANAGER LOCAL SALES MANAGER 515-247-8826 515-247-8804 [email protected] [email protected] 11 Years of Service 8 Years of Service

NICOLE FITCH NATIONAL SALES MANAGER 515-247-8805 [email protected] DAVID HARTMAN MARKETING CONSULTANT 4 Years of Service 515-247-8825 [email protected] 27 Years of Service

DAWN JANSSEN BILL MUEKSCH MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8822 515-247-8823 [email protected] [email protected] 29 Years of Service 12 Years of Service

LESLIE MAYO BRAEDI KINMAN MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8821 515-247-8829 [email protected] [email protected] 10 Years of Service 6 Years of Service

The KCCI Sales Team helps businesses grow by creating customized marketing campaigns that generate consumer awareness about your products and services, increase your brand in the marketplace, and drive consumer traffic to you.

4 KALEY WASSON DANNIE PATRICK MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8820 515-247-8871 [email protected] [email protected] 1 Years of Service 1 Year of Service

ROGER SPERLING STEPHANIE PHAMS MARKETING CONSULTANT MARKETING CONSULTANT 515-247-8818 515-247-8828 [email protected] [email protected] 1 Year of Service 1 Year of Service

COMMERCIAL PRODUCTION JUSTIN SMITH NIC MCDOUGAL COMMERCIAL PRODUCER COMMERCIAL PRODUCER 515-247-8836 515-247-8835 [email protected] [email protected] 4 Years of Service 4 Years of Service

SUPPORT TEAM SHARON GRATIAS JENNA GUITER LOCAL SALES ASSISTANT NATIONAL SALES ASSISTANT 515-247-8827 515-247-8878 [email protected] [email protected] 41 Years of Service 5 Years of Service

MICHAEL VAUGHN DEAN WIPPERMAN DIGITAL CLIENT SPECIALIST TRAFFIC DEPARTMENT 515-247-8819 515-247-8853 [email protected] [email protected] 7 Years of Service 6 Years of Service

We invest and contribute to your sales, revenues, and profits. Your success is our success. 5 LET KCCI CREATE VIDEO FOR YOUR BUSINESS

WRITE SHOOT CREATE YOUR GREAT YOUR MESSAGE VIDEO BRAND

ANDY SHAINA STACEY STEVE KURTIS GARMAN HUMPHRIES HORST KARLIN GERTZ

WEEKDAYS 5, 6, 9 & 10

6 DMA TOTAL ADULTS PROFILE

GENDER HOUSEHOLD INCOME

AGE RANGES TOTAL ADULTS AVERAGE = 46.4 18-24 15% 25-34 18% 35-49 22% 50-64 27% 65+ 18% OCCUPATION

YEARS LIVED IN COMMUNITY NUMBER OF CHILDREN IN HH

ETHNIC BACKGROUND TOTAL ADULTS CAUCASIAN 83% HISPANIC 6% AFRICAN AMERICAN 4%

MARITAL STATUS

Source: Marshall Marketing, 2017 Des Moines Survey. 7 8 THREE TIMES THE PRIME KCCI COVERAGE MAP

METRO AREA TOTAL SURVEY AREA 267,920 TV HOUSEHOLDS 505,610 TV HOUSEHOLDS 505,706 ADULTS 18+ 945,000 ADULTS 18+

DESIGNATED MARKET AREA FRINGE COUNTIES 433,950 TV HOUSEHOLDS 812,000 ADULTS 18+

OVER-THE-AIR SIGNAL AREA Source: Nielsen May 2017 9 PARTNERSHIPS THAT DELIVER

Real. Local. Results. Celebrating Over 30 Years of ESACompany.com Research & Marketing Excellence! Smart retailers across the country Marshall is an established leader have adopted Eckstein, Summers, in providing relevant marketing Armbruster & Company’s (ESA) intelligence gleaned from consumer proven retail tactics and are market and media research. Marshall outperforming their competitors. Marketing profiles the shopping, ESA has helped thousands of local demographic, life-cycle, and business owners across the country communications characteristics of get smarter about the variable selected product/service categories. expense that is advertising. KCCI has This market-specific as well as hired ESA to provide you with FREE national based research gives KCCI consultation on how to lower your and KCCI’s advertisers valuable cost per new qualified customer while market research information to help also growing your market share. their businesses grow.

Craig A. Marshall, Chairman/CEO Richard Kinzler, President/COO www.marshallmarketingusa.com

RESEARCH CONSULTATION RESULTS 10 These KCCI partners offer their services free of charge to our clients. ALYX RILEY ERIC ELIZABETH RHEYA TOMMIE SACKS O’CONNOR HANSON KLINGE SPIGNER CLARK

THIS MORNING

CLIENT TESTIMONIALA shout out to KCCI Ch 8. for helping us make our goal for July and August. Thank you Leslie Mayo for your professionalism, and taking care of us! We are booked for 2017!!

Thank you!

Dani Loffredo-Comer B.O.S.S. Complete Outdoor

11 KCCI VIEWER PROFILE

GENDER HOUSEHOLD INCOME

AGE RANGES WATCHED KCCI AVERAGE = 49.0 18-24 13% 25-34 15% 35-49 19% 50-64 32% 65+ 22% OCCUPATION

YEARS LIVED IN COMMUNITY NUMBER OF CHILDREN IN HH

ETHNIC BACKGROUND WATCHED KCCI CAUCASIAN 83% HISPANIC 7% AFRICAN AMERICAN 4%

MARITAL STATUS

12 Source: Marshall Marketing, 2017 Des Moines Survey. FALL PROGRAM SCHEDULE

Monday Tuesday Wednesday Thursday Friday Saturday Sunday 4:00am CBS Morning News This Week in Various / Paid 4:00am 4:30am KCCI 8 News This Morning at 4:30am AgriBusiness Inside Edition Weekend 4:30am 5:00am KCCI 8 News This 5:00am KCCI 8 News This Morning at 5am 5:30am Morning Weekends 5:30am 6:00am KCCI 8 News This 6:00am KCCI 8 News This Morning at 6am 6:30am CBS This Morning Morning Weekends 6:30am 7:00am Saturday 7:00am 7:30am 7:30am CBS This Morning 8:00am KCCI 8 News This 8:00am CBS News 8:30am Morning Weekends 8:30am Sunday Morning 9:00am CBS Kids / Innovation Nation 9:00am Live with Kelly 9:30am CBS Kids / The Inspectors 9:30am Face the Nation (CBS) 10:00am CBS Kids / Hidden Heroes 10:00am Price Is Right (CBS) 10:30am CBS Kids / Game Changers KCCI 8 News Close Up 10:30am 11:00am CBS Kids / Lucky Dog 11:00am Young & Restless (CBS) The NFL Today 11:30am CBS Kids / Dr. Chris Pet Vet 11:30am 12:00pm KCCI 8 News at Noon Teen Kids News 12:00pm 12:30pm Bold & Beautiful (CBS) Various 12:30pm 1:00pm CBS Sports 1:00pm The Talk (CBS) NFL Football (CBS) 1:30pm Spectacular 1:30pm 2:00pm College Football Today 2:00pm Let's Make a Deal (CBS) 2:30pm 2:30pm 3:00pm 3:00pm Dr. Oz 3:30pm CBS Sports: 3:30pm College Football NFL Doubleheader or 4:00pm 4:00pm Ellen (SEC) CBS Sports/Various 4:30pm (2:30-6pm) 4:30pm 5:00pm KCCI 8 News at Five CBS Weekend News 5:00pm 5:30pm CBS Evening News KCCI 8 News at 5:30pm 5:30pm 6:00pm KCCI 8 News at Six KCCI 8 News at Six 6:00pm 60 Minutes 6:30pm Inside Edition Matter of Fact 6:30pm NFL 7:00pm Big Bang Theory 7:00pm NCIS Survivor Thursday MacGyver Crimetime Saturday NCIS: Los Angeles 7:30pm Kevin Can Wait Night 7:30pm 8:00pm 2 Broke Girls Criminal Football Hawaii 8:00pm Bull Crimetime Saturday Madam Secretary 8:30pm Odd Couple Minds (CBS) Five-O 8:30pm 6:30-10:15p 9:00pm NCIS: New 9:00pm Scorpion Code Black (5 Weeks) Blue Bloods 48 Hours Elementary 9:30pm Orleans 9:30pm 10:00pm KCCI 8 News at Ten KCCI 8 News at Ten 10:00pm KCCI 8 News at Ten 10:35pm Matter of Fact 10:35pm The Late Show with Stephen Colbert 11:05pm 11:05pm Elementary - A X-Files 11:35pm 11:35pm The Late, Late Show with James Corden 12:05am 12:05am Elementary - B Rizzoli & Isles 12:35am Extra 12:35am 1:05am Access Hollywood 1:05am Blue Bloods Extra Weekend 1:35am Paid Program Inside Edition Paid Program 1:35am 2:05am Just Laughs Gags 2:05am Major Crimes 2:35am CBS Overnight News 2:35am CBS Overnight News Entertainers 3:05am (2-4am) 3:05am (2:07-4am) Access Hollywood 3:35am Today/Homeowner Weekend 3:35am Fall 2016

13 METV 8.2 VIEWER PROFILE

GENDER HOUSEHOLD INCOME

AGE RANGES WATCHED METV 18-24 12%

25-34 13%

35-49 14%

50-64 37% 65+ 24% MARITAL STATUS Source: Marshall Marketing, 2017 Des Moines Survey.

14 Daniel Boone FALL PROGRAM SCHEDULE Over the Air 8.3 - Mediacom 109

MONDAY - FRIDAY SATURDAY SUNDAY 4:00a Highway Patrol Gomer Pyle U.S.M.C. Swamp Thing 4:00a 4:30a The Donna Reed Show Gomer Pyle U.S.M.C. Swamp Thing 4:30a 5:00a The Facts of Life Petticoat Junction ALF 5:00a 5:30a The Brady Bunch Petticoat Junction ALF 5:30a 6:00a The Beverly Hillbillies The Beverly Hillbillies Mystery Hunters (E/I) 6:00a 6:30a My Three Sons The Beverly Hillbillies Mystery Hunters (E/I) 6:30a 7:00a Leave It to Beaver Trackdown Beakman's World (E/I) 7:00a 7:30a Leave It to Beaver Trackdown Beakman's World (E/I) 7:30a 8:00a Have Gun, Will Travel Bill Nye, the Science Guy (E/I) 8:00a Perry Mason 8:30a Have Gun, Will Travel Bill Nye, the Science Guy (E/I) 8:30a 9:00a Saved by the Bell (E/I) 9:00a Matlock Maverick 9:30a Saved by the Bell (E/I) 9:30a 10:00a Saved by the Bell (E/I) 10:00a Diagnosis Murder Wagon Train 10:30a Saved by the Bell (E/I) 10:30a 11:00a 11:00a The Big Valley The Big Valley 11:30a 11:30a The Brady Bunch Brunch 12:00p Gunsmoke 12:00p Gunsmoke 12:30p Gunsmoke 12:30p 1:00p The Facts of Life 1:00p Bonanza Bonanza 1:30p The Facts of Life 1:30p 2:00p The Rifleman Mama's Family 2:00p Rawhide 2:30p The Rifleman Mama's Family 2:30p 3:00p Wanted: Dead or Alive I Love Lucy 3:00p Wagon Train 3:30p Wanted: Dead or Alive The Lucy Show 3:30p 4:00p The Rifleman 4:00p T.J. Hooker The Love Boat 4:30p The Rifleman 4:30p 5:00p 5:00p Hawaii Five-O The Wild Wild West The Love Boat 5:30p 5:30p 6:00p M*A*S*H 6:00p Wonder Woman Touched by an Angel 6:30p M*A*S*H 6:30p 7:00p The Andy Griffith Show 7:00p 7:30p The Andy Griffith Show Svengoolie 7:30p Columbo 8:00p Mama's Family Classic Horror & Sci-Fi Movie 8:00p 8:30p Happy Days 8:30p 9:00p KCCI 8 News at 9 on MeTV 9:00p 9:30p Hogan's Heroes Batman Matter of Fact 9:30p 10:00p Carol Burnett and Friends The Honeymooners 10:00p Star Trek: Original 10:30p The Odd Couple 10:30p Perry Mason 11:00p Cheers 11:00p Battlestar Galactica 11:30p The Twilight Zone The Bob Newhart Show 11:30p 12:00a Alfred Hitchcock Presents The Mary Tyler Moore Show 12:00a Outer Limits 12:30a Alfred Hitchcock Presents Taxi 12:30a 1:00a 1:00a Mannix Outer Limits The Fugitive 1:30a 1:30a 2:00a 2:00a Cannon Lost in Space The Untouchables 2:30a 2:30a 3:00a Peter Gunn 3:00a 77 Sunset Strip Voyage to the Bottom of the Sea 3:30a Peter Gunn 3:30a

(E/I) = EDUCATIONAL/INFORMATIONAL FALL 2017 - SUBJECT TO CHANGE

15 MY DES MOINES 8.3 VIEWER PROFILE

GENDER OCCUPATION

AGE RANGES WATCHED MYDSM 18-24 13%

25-34 13%

35-49 15%

50-64 29%

65+ 29% NUMBER OF CHILDREN IN HH

Source: Marshall Marketing, 2017 Des Moines Survey.

16 FALL PROGRAMFall Program SCHEDULE Schedule

OverOver the Air 8.3 - MediacomMediacom 109 109 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

4:00a The Cisco Kid The Green Hornet 4:00a Stagecoach West 4:30a Trackdown The Green Hornet 4:30a 5:00a Adventures of Superman Branded 5:00a Cheyenne 5:30a Adventures of Superman Broken Arrow 5:30a 6:00a Wanted Dead or Alive Batman 6:00a Tarzan 6:30a Wanted Dead or Alive Batman 6:30a 7:00a Have Gun Will Travel 7:00a Tarzan Daniel Boone 7:30a Have Gun Will Travel 7:30a 8:00a Eco Company Teens (E/I) 8:00a Rawhide Tarzan 8:30a Walking Wild (E/I) 8:30a 9:00a The Greatest Zoo Clues (E/I) 9:00a The High Chaparral 9:30a American Hero Coolest Places on Earth (E/I) 9:30a 10:00a The Greatest Heroes Among Us (E/I) 10:00a Maverick 10:30a American Hero Heroes Among Us (E/I) 10:30a 11:00a Real Stories of the Highway Patrol Swamp Thing 11:00a Iron Horse 11:30a Real Stories of the Highway Patrol Swamp Thing 11:30a 12:00p Have Gun Will Travel 12:00p Renegade Sheena 12:30p 12:30p 1:00p Wagon Train 1:00p Hunter Xena: Warrior Princess 1:30p 1:30p 2:00p Have Gun Will Travel 2:00p Hill Street Blues Xena: Warrior Princess 2:30p Have Gun Will Travel 2:30p 3:00p Hercules: The Legendary The Rebel 3:00p NYPD Bllue 3:30p Journeys The Rebel 3:30p 4:00p Hercules: The Legendary 4:00p The Incredible Hulk Maverick 4:30p Journeys 4:30p 5:00p 5:00p Hercules: The Legendary Journeys Renegade Black Sheep Squadron 5:30p 5:30p 6:00p Star Trek: Animated Series 6:00p Xena: Warrior Princess Hunter 6:30p Star Trek: Animated Series 6:30p

7:00p Law & Order Dateline Law & Order: CI American Ninja 7:00p The X-Files Hunter Star Trek: Original 7:30p SVU (Eff. 9/27) (Eff. 9/28) Warrior 7:30p

8:00p Law & Order Dateline Law & Order: CI American Ninja Star Trek: 8:00p The X-Files Hill Street Blues 8:30p SVU (Eff. 9/27) (Eff. 9/28) Warrior The Next Generation 8:30p

9:00p Star Trek: 9:00p Star Trek: Deep Space Nine Hill Street Blues 9:30p Deep Space Nine 9:30p 10:00p 10:00p Star Trek: Voyager Wiseguy Stark Trek: Voyager 10:30p 10:30p 11:00p 11:00p Star Trek: Enterprise Wiseguy Star Trek: Enterprise 11:30p 11:30p 12:00a The Rat Patrol 12:00aa NYPD Blue The Commish 12:30a The Rat Patrol 12:30a 1:00a 1:00a The Commish The Commish Combat! 1:30a 1:30a 2:00a 2:00a Hercules: The Legendary Journeys 21 Jump Street 12 O'Clock High 2:30a 2:30a 3:00a 3:00a Xena: Warrior Princess 21 Jump Street 21 Jump Street 3:30a 3:30a

(E/I) = EDUCATIONAL/INFORMATIONAL FALL SCHEDULE (EFFECTIVE 8/28/17) 17 JUST THE FACTS

AVERAGE MONTHLY PAGE VIEWS 41.1 MILLION 2018 POLITICAL WINDOWS

4/21 - 6/5 AVERAGE MONTHLY 9/7 - 11/6 UNIQUE VISITORS 2.1 MILLION

DESKTOP AUDIENCE

43.10% of total sessions 24%

18%

12%

6%

0% 18-24 25-34 35-44 45-54 55-64 65+ AGE

MOBILE AUDIENCE

66.77% of total sessions 30%

22%

15%

8%

0% 18-24 25-34 35-44 45-54 55-64 65+ CYNTHIA FODOR AGE CHIEF POLITICAL REPORTER Source: Based on January through July 2017 average Google Analytics Data. 18 KCCI IS AVAILABLE EVERYWHERE 297,000 VIEWERS* 652,627 VIEWERS**

1,237,265 VIEWERS***

52,000 Source: Des Moines, IA DMA, May Sweep Period: Apr 27-May 24,2017 VIEWERS* *Nielsen Media Research Household Weekly Average Cume Sign on/Sign off ** Google Analytics, KCCI.COM Users *** Google Analytics, KCCI Mobile Users 30,000 VIEWERS*

8,000 people that night! Regular night 1,500. We had very long lines, and people were dumping their money in buckets without the coupon just to get CLIENT TESTIMONIALin the door and not have to wait. Super happy customer and sales person! :) We’ve booked 2 more this year & have called the KCCI HPTG our “Golden Ticket”!

Do it people! Do it!

Shannon Bjorholm Daly Marketing

19 MEDIA & STATIONS WATCHED

MEDIA USED PAST 7 DAYS TOTAL ADULTS Watched Television 91% Listened to the Radio 85% Accessed the Internet on your Computer 79% Accessed the Internet or used an App on your Smartphone 66% Read a Printed/Paper copy of a Newspaper 49% Watched Television through a streaming service such as Hulu, Netflix or Apple TV 39% Accessed the Internet or used an App on your Tablet or E-Reader 36% Listened to Streaming Music such as Pandora, iHeart Radio or Spotify 35% Listened to Satellite Radio 21% Used the Yellow Pages 16%

Source: Marshall Marketing Des Moines Survey April 2017

20 INFLUENTIAL MEDIUMS & INTERNET SITES

INFLUENTIAL MEDIUM TOTAL ADULTS Internet Sites Visited TOTAL ADULTS Television 40% KCCI.com 41% Internet 33% Des Moines Register.com 27% Social Media 9% WHO TV.com 13% Radio 6% WOI.com or We are Iowa.com 3% Newspaper 3% KDSM.com 0.8% Yellow Pages 0.5% BusinessRecord.com 2% Don’t Know 6% DMJuice.com 2% None of these 3% MetroMix.com 0.7% None of these 37% Do not have Internet Access 8%

Source: Marshall Marketing Des Moines Survey April 2017

21 CBS SPORTS & SPECIALS

KCCI LOCAL SPORTS SPECIALS

22 OVER THE TOP (OTT)

Over the top (OTT) refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package. According to the July 2017 Nielsen book 21.1% of Households in the Des Moines DMA gets their TV over-the air (OTA), which has grown from 14.1% in July 2013. 48% of Households have ADS (Alternate Deliver Systems like Direct TV or Dish Network) and 31% have Hard Wired Cable provided by a local cable company. Over-the-Air (OTA) in the Des Moines DMA represent 90,390 Households.

The OTT viewing home in the United States spends 49 hours a month viewing OTT content, cord cutters homes consume 79 hours of OTT content a month (2.5 hours per day). 41% of Cord-Cutters who are also OTT viewers spend more time on Netflix, 47% spend more time on YouTube, 45% spend more time on Amazon Video, and 13% spend more time on Hulu compared to the average OTT viewer.

Though OTT content is significant to Millennials Ages 18-35, Nielsen data shows that online video consumption is growing across all demographics, with a 45% increase in adults age 50-64 and a 36% increase in adults aged 65 and over. Cord-cutters are more likely to have annual incomes of $75k or less.

Sources: Nielsen July 2017; comScore.com/insights/blog/what-behavioral-data-tells-us-about-the-ott-viewing-habits-of- cord-cutters, Mike Rich 9/20/17; https://www.actiontec.com/blog/older-demographics-are-accelerating-ott-growth/, Action- tec 8/1/17.

I just traveled to Paraguay, Brazil, Uruguay and Argentina for 3 weeks. I had to tell you how happy I was I could take KCCI along VIEWER TESTIMONIALwith me. It was comforting to catch the news and hear what was happening at home. Thank you to all the news reporters and those working hard in the background for providing this service. KCCI always the best! I’ve watched your channel since I was a child.

Maxine Willadson August 2, 2017

23