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Technology Forecast: Unleashing Enterprise Mobiliy technology›forecast A quarterly journal 06 20 36 Issue 1 Handheld power for Mobile tech from Wielding CIO 2011 enterprise clout peril to promise mobile influence Unleashing enterprise mobility Tom Conophy, CIO of InterContinental Hotels Group › Contents › Features › Interviews › Departments › 16 02 06 Getting to your best Acknowledgments Turning handheld mobile strategy power into enterprise clout Tom Conophy of 03 InterContinental Hotels The smartphones, tablets, Subtext Group describes the and other handheld devices importance of a sound your employees already own cultural and management are productivity drivers. 04 foundation for mobile Seize the opportunity. Message from the editor 06 innovation. 20 32 Mobile technology’s Blending work and journey from peril life on smartphones to promise Todd Schofield of Standard App-centric handhelds are Chartered makes enterprise maturing rapidly, and the application platforms from path to secure adoption is consumer smartphones. more straightforward than it may seem. 44 36 Anticipating the next phase of enterprise How to exert leadership mobility on enterprise mobility 20 Srini Koushik of Nationwide CIOs need to acknowledge thinks out loud about how that the IT capabilities of handhelds are influencing employees’ own smartphones enterprise computing threaten the status quo. overall. 48 The new power of the cybernetic employee Mark Pesce of FutureSt Consulting considers how work gets done differently in 36 the new mobile enterprise. Acknowledgments › Advisory US studio Industry perspectives Sponsor & Technology Leader Art Director During the preparation of this Tom DeGarmo Jacqueline Corliss publication, we benefited greatly from interviews and conversations US thought leadership Designers with the following executives: Partner-in-Charge Suzanne Lau Tom Craren Diana Lira Tom Conophy, CIO, InterContinental Hotels Group Center for technology Illustrators & innovation Donald Bernhardt David Goldschlag, VP, mobile Tatiana Pechenik technology, McAfee Managing Editor Bo Parker Photography Chris Hazelton, research director, mobile and wireless, the451 Editors Cover, Jen Rosenstein Photography Vinod Baya Felipe Dupouy Larry Herrmann, manager, global IT Alan Morrison Corbis customer support, DJO Getty Contributors Ed Jimison, systems engineer, Intel Online Galen Gruman Nathan Kelly, VP, global operations & IT, Larry Marion Managing Director, Palm Global Business Unit, HP Bud Mathaisel Online Marketing Bill Roberts Jack Teuber Srini Koushik, SVP, CTO, and CIO shared applications, Nationwide Editorial advisors Designer and Producer Larry Best Scott Schmidt Srinivas Krishnamurti, senior director, Brian Butte mobile solutions, VMware Reviewers Gary Delooze Aaron Levie, CEO, Box.net Terry Retter Ahmed El Adl Joe Tagliaferro Philip Garland Andi Mann, VP of virtualization product Christine Wendin Oliver Koderman marketing, CA Tracey Riley Copyedit Mark Pesce, founder, FutureSt Consulting Lea Anne Bantsari Marketing Thomas Reid, SVP, Sun Life Financial Natalie Kontra Todd Schofield, global head, enterprise Special thanks to mobility, Standard Chartered Vicky Huff Steve Subar, founder and CEO, Dimpsy Teckchandani Open Kernel Labs Kim Woodward, VP of corporate marketing, Citrix Systems 02 PwC Technology Forecast 2011 issue 1 Subtext › Cybernetic era A change in individuals caused by an information system that is always present and accessible, in which the individuals and the system begin to blend. Autonomy, mastery, Dan Pink’s list of intrinsic motivating factors and purpose (AMP) for employees in the 21st century, which contrasts with extrinsic motivating factors such as financial incentives that were more effective in the previous century. Context-aware Computing that benefits from human-assisted, computing sensor-rich mobile handhelds for timely location, personalization, and environmental input. Client virtualization On mobile devices, a runtime environment that mobile applications and their resources can operate in. In the case of thin-client virtualization, all the data resides on the server, and the mobile device merely acts as a display. Native app An application developed to take advantage of the specific functionality and interfaces of a device’s operating system. Unleashing enterprise mobility 03 Message from the editor › Tom DeGarmo, Principal & Technology Leader [email protected] they have figured out how to manage applications and information on employee-owned devices in a secure way. How did we get here? And why would a company offer to support many different kinds of handhelds? You might think this is just a case of being nice to Millennial employees (those born after 1980). If we don’t let them have their way, we’ll have to deal with a disgruntled staff, some say. The reality is far more interesting. Yes, Millennials are likely to be “digital natives” who have strong, even obsessive, attachments to the handhelds of their own choosing. But a broader industry trend is in play. Smart- handheld users now have more choice and hold the power of the cloud in each device. And that makes all the difference. When technology converges the way it has in the desktop and laptop domain, the opportunities for innovative and creative new uses of the technology To every thing there is a season. As this verse1 poetically are diminished. It is quite rational to standardize, control, captures, matters that at one point in time seemed settled and buy in bulk. There’s no upside to flexibility when may at another time be open again for debate. When it choices and capabilities are limited. comes to smart handhelds, this is one of those times. In a world of divergent choices, new capabilities, and a Enterprises are accustomed to standardizing and more mobile-sensitive Web, control has a big downside. controlling the devices their employees use. But the It kills innovation. season is changing. The relationship of mobile devices to What makes today’s divergence even more important, enterprises—more importantly, the relationship of mobile though, is its cybernetic quality. It’s the commingling devices to individuals who also happen to be employees— of the human adjustment to engaging with information is undergoing a fundamental transformation. More than everywhere, at any time, with anyone, and the rapid any other factor, the rapid innovation in smart handhelds innovation in mobile computing devices. This issue of the is responsible for this transformative development. Technology Forecast examines the underpinnings of these What does this new world look like? Some leading-edge twin disruptions in the business world. It suggests that companies are saying to new hires, “Bring your own companies that are stuck in control mode are being smartphone; we’ll support it.” They’re offering $50 penny-wise and pound-foolish. The opportunity here isn’t monthly subsidies and allowing employees to choose the just to give the digital natives the shiny new gizmo they’ve data plan that works best for them. These companies say been craving. Smart handhelds imply more opportunities for enterprises than might be obvious at first glance. 1 Ecclesiastes 3:1 04 PwC Technology Forecast 2011 issue 1 The article, “Turning handheld power into enterprise This issue also includes interviews with four executives clout,” on page 06 explores how enterprises can turn at companies on the leading edge of smart-handheld what has been a consumer trend in smart handhelds to management and mobile application development: their advantage. The first step here is to understand how • Tom Conophy of InterContinental Hotels Group places the workforce is changing. What digital natives are doing smart-handheld trends in the context of an innovative with their handhelds and the information cloud they tap IT culture he’s established and led. into represents a different collaboration model—a more interactive and information-rich path to productivity. • Todd Schofield of Standard Chartered outlines They depend on personalized access to a cloud of relevant the bank’s strategy for supporting smart handhelds information. Rather than bucking this trend, business and building an application development organization should embrace it. to support that strategy. “Mobile technology’s journey from peril to promise” • Srini Koushik of Nationwide describes how to begin on page 20 details the ways that security for smart supporting employee-owned smart handhelds and the handhelds is improving. As information becomes more value of “bring your own device” from an insurer’s point pervasive and easily accessible, the potential to mix of view. enterprise and personal information increases. Control • Mark Pesce of FutureSt Consulting paints a big-picture over corporate data on mobile handhelds is a major view of how organizations can face the challenges of concern, but security models to manage this data are personal IT, as well as a view of the leading mobile already established, and mobile device management application development trends. software and major operating systems are evolving to embrace and extend those models. Some of the more Please visit pwc.com/techforecast to find these articles innovative enterprises have taken advantage of the security and other issues of the Technology Forecast online. that already exists and, seeing the potential for process If you would like to receive future issues of this quarterly and productivity improvement, have committed themselves publication as a PDF attachment, you can sign up at to in-house mobile application development.
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