Annual Review 2010-11 Annual Review 2010-11

The Institute of Career Guidance is the leading Schools Members 2010-11 professional body for the career guidance sector Bexley Grammar School • Birmingham LEA • Casterton in the UK. The single most important thing our Business and Enterprise College • Christ the King Centre for members have in common is the desire to be part Learning • Christian Brothers School • Darrick Wood School of a community of practice, and that community • Derby Moor Community Sports College • East Bergholt exists within the ICG. High School • Falmouth School • Five Islands School • Forest School • Galsworthy School • Great Yarmouth High School • With over 3,500 members, the Institute celebrates Guilsborough School • Harris City Academy Crystal Palace • the diversity of its membership, recognising the Holy Cross College • Kirk Hallam Community School & Sports importance of sharing good practice across the College • Leicester Grammar School • Lincoln College • Lincoln sector. The Presidential Team, Board of Directors, Minster School • Littleover Community School • Lode Heath Council, Members and Staff of the Institute School • Maplewell Hall School • Moulton College • Oakgrove actively promote the benefits that careers College • Peter Symonds College • Rainham Mark Grammar • Riseholme College • Royal School for the Deaf • Rushey Mead education, information, advice and guidance bring School • Simon Langton Girl’s Grammar School • Sir Joseph to our society and economy. Working together we Williamsons Mathematical School • St Franchea’s College • St ensure that the ICG is at the forefront of debates Mary’s High School • St. Clare’s, Oxford • St. Joseph’s Catholic on career guidance policy, lobbying hard on College • Sutton High School • The Blue Coat School • The behalf of the profession, championing the values Deepings School • The English School • Thurston Community of the Institute, promoting training and CPD College • Walton Girls’ High School • WELB, Western Education opportunities and ensuring colleagues are kept up & Library Board • Welland Park Community College • West to date with sector news and research. Park School • William Howard School • Windsor Girls School • Woodhouse College • Wymondham High School • Boston If you, or others that you know, have not yet High School • The Nuneaton Academy • Colchester County joined the ICG, please visit our website at www. High School for Girls • Alcester High School • Cornwallis icg-uk.org, where you can join online. A variety Academy • The Morley Academy of membership categories and easy payment schemes are available. Organisational Members 2010-11 All members of the ICG can use the initials MICG 11ten Direct • 4ypuk • Birmingham and Solihull Crossroads after their names. • Birmingham Metropolitan College • Blackburn College •Blackpool & The Flyde College • Bromley College of FE & HE • Broughton Database • BXL Services • Careers4u.tv • Central Group Discount / Bulk Membership Organisations Bedfordshire College • CITB Construction Skills • Connection in 2010-2011 at St. Martin’s • Connexions Dudley • Connexions Thames Babcock International Group Ltd • BSS - University for Industry Valley • Continuing Education Gateway • Coventry University • Birmingham City University • Ansbury • Career Service • Croydon College • Darlington College • Financial Services Northern Ireland • Careers South West • Careers Wales Cardiff Skills Council • GoSkills • Griffin College Dublin • HECSU & Vale • Careers Wales North West • CASCAID Ltd •IGEN Enterprises Ltd • Information, Advice & Guidance • City of Sunderland College • College of North West London Strategy Team • Institute of Chartered Housing • Institute of • Connexions Cornwall & Devon Ltd • Connexions Cumbria Physics • Kensington & Chelsea College •Lambeth College Ltd • Connexions Greater Merseyside • Connexions -Kent • LifeLine Projects • Manchester Metropolitan University • & Medway • Connexions Leicestershire • Connexions North Hertfordshire College • NotGoingToUni Ltd • Open Manchester/ Career Solutions • Career Solutions • Connexions Doors Media Ltd • Plymouth College of Art • Rayat London Staffordshire • Connexions West of England • Derry Youth - College • Red Bridge Solutions Limited • Renovo Employment Community Workshop • Ealing Hammersmith & West London Group Limited • Sandwell College • Smaart Publishing Ltd • College • Gems Northern Ireland Ltd • Guernsey Careers South Downs College • South East Essex College • Southend Service • Herts Careers Services Ltd • Igen Ltd • Isle of Man, Adult Community College • Stephenson College • Tameside Lifeling Learning UK • Lincolnshire County Council • London College • The b-live Foundation CIC • The College of Haringey, East Connexions • Medway Youth Trust • North Warwickshire Enfield and North East London • The Manchester College & Hinkley College • The Open University • Prospects Services • The Morrisby Organisation • The Rugby Football League Ltd • Renovo Employment Group • Service Children’s Limited • Towergate Professional Risks • Transport for London Education • St Loyes Foundation • Stockport College • The • Truro College • US - UK Fulbright Commission • West Inspiring Futures Foundation • Waltham Forest Council Nottinghamshire College

Annual Review 2010-11

Contents

President’s Report 2010-2011 4 Steve Higginbotham

Honorary Treasurer’s Report 6 Michael Howard

Qualifications Awarding Body 8 Dr Rodney Cox

Membership Services 9 The Register of Practitioners HE Advisers Community Private Practitioner Community

Business Development 11 Jan Ellis PR Activities 12 Anne Nicholls

Insight Days, Conferences, CPD and 13 Training Events 2011

Committee Reports 14 Ethics and Standards Committee Adult Committee Careers Education Committee Professional Development Committee Research Committee

National Careers Awards 2010 17

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Registered in England No 1694040 Annual Review 2010-11

President’s Report 2010-2011 Steve Higginbotham What a year it has been in the life of the Institute and for Career Guidance in general. 

The last 12 months have seen probably the most intense and Important reviews of careers service provision and professional sustained period of change ever to impact on the Institute and standards and qualifications have also been undertaken in the careers sector. Wales and Scotland. The ICG has responded to consultations by the devolved administrations and has been invited to Externally we have been highly active in our lobbying contribute to advisory groups on careers policy development. campaign, working closely with key partners, to influence the provisions in the Education Bill (England and Wales) that will The Careers Profession Alliance (CPA) has had an increasing fundamentally change the nature of careers service provision influence on the UK agenda as the year has progressed. ICG, for young people in England. as one of the 6 member associations, has been a strong contributor to the work of the CPA, which aims to bring Never before has ICG achieved such extensive media coverage coherence and achieve improvements to the professional (and references in the House of Commons) and worked in such standards and progression frameworks of the Career Guidance a joined up way with partners, which include Careers England, sector, and establish a single voice on behalf of the profession. Unison, ACSL, National Connexions Network, Association of Colleges, ACEG and the 157 Group of FE Colleges. Together we The CPA proposals on the professionalisation of the careers have been united in a common cause to try and prevent the sector and the governance models for taking this work worst excesses of Government policy, which will lead to the forward will, if extinguishing of publicly funded face to face careers services implemented have for young people in England. a major impact on the future of the ICG. We made a comprehensive submission of evidence to the We have engaged Education Bill Committee which was quoted extensively by the in a comprehensive Opposition. We also published ‘Uncertain Futures’ a detailed process of account of the cuts to Connexions / Careers Services across consultation with England. members on The ICG position has reflected our policy lines: the proposals, including meeting • That Government should continue to fund and guarantee with branches and the provision of impartial, independent face to face career committees as well as guidance for young people. an online member’s • Careers guidance should be provided by qualified and survey. registered careers professionals. Over the last year, • Careers guidance providers to schools and colleges should the ICG has been be quality assured to the same standards as the National engaged in a root Careers Service (England). and branch review of its Governance • Ofsted should be required to report on how each school is structures and meeting its new statutory duties (England). processes.

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We have been particularly concerned to improve the Lead by Deirdre Hughes with support from Rodney Cox and democratic processes within the Institute and ensure clarity Alan Lewis we are poised to introduce new ICG approved and coherence on the roles and responsibilities of Council, the modules and courses in partnership with course centres and Board, Committees and Officers. Council has agreed for a new accredited bodies. model of governance to be introduced from next year, subject Over the last year we have also offered a much enhanced to agreement by AGM in November. The changes will enable programme of courses and events for members lead by the Institute to seek registered charity status in 2012. Jan Ellis and the Committees. How far the ICG proceeds with the implementation of the This parallel tracking between already well Governance changes will depend on developed activities of the ICG and the work the outcomes of the CPA consultation. of the CPA has been unavoidable and will It has been essential however to need to continue until there is complete ensure that the ICG does not hold back Changes will clarity on where the future lies for the from necessary developments which enable the Institute and its members. aim to benefit its membership and its standing as a professional body. ICG to seek I would like to extend my very warmest thanks to everyone who has worked so hard on For this reason, we have continued to registered behalf of the ICG over the past year. develop the piloting and planned roll charity status out of a new Register of Professional A personal thank you to Board, Council and Practice, whilst also working as in 2012 Committees colleagues, to our hard working an integral member of a recently HQ staff and Associates and to the many established CPA register group. members I have met during the year for their active support, encouragement and wise The Institute has also continued its support for the initial counsel. Without all of these contributions, we could not training and continuing development of the careers workforce. have achieved so much throughout what has been a most Numbers on the QCG have reduced and more employers challenging, but also for me personally rewarding, period in require a work based training route to qualification. The new the history of the Institute. QCF requirement has required a reframing of the ICG offer.

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Honorary Treasurer’s Report 1 January to 31 December 2010 Michael Howard As I write this, my final and silver jubilee Annual Review, I cannot help but consider how the careers world has changed exponentially over the years. 

When I first took up the reins we had a single approach to delivery of careers services across the UK through local government. Then our business task as an Institute was to increase member penetration across c.140 services and to sell training and to those 140 employers –all underpinned by a single route of initial professional training. Since then, we have moved through privatisation, then into a quango-like existence, then (for some) back into local government, or national government contracting…….while at the same time seeing the development of a growing cadre of self-employed practitioners. We now have a disparate and diverse scene across four home countries, varied routes of professional training and government polices seemingly going in every direction imaginable. However, this diversity now requires ICG to be a “real” profession rather than the staff association of yore. All this exerts pressure on the Institute, be it the pressures this diversity of representation now requires or peddling the treadmill to keep ICG to be the organisation and a “real” business going. profession The era we are now in is one where c.90% of career guidance (as we know it) is funded from the public purse and that purse has just got 25% smaller. Thus your Institute must operate in many fields within a sector in financial decline. This is clearly seen in our 2010 financial results, which now clearly differentiate between those activities which will, form the “ICG charitable body” [ICG] and those which are either commercial or providing administrative support to ICG [CGL].

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The key point summary of the accounts is:

2010 2010 2010 2009 2009 2009 ICG CGL TOTAL ICG CGL TOTAL This is clearly seen in

We started our 2010 the year worth £189,949 (£2,445) £187,504 £212,294 (£3,363) £208,931 financial results, which now We had £193,437 £325,666 £519,103 £397,379 £163,740 £561,119 income of clearly differentiate between We had (£197,694) (£345,629 (£543,323) (£419,724) (£162,822) (£582,546) expenditure of those activities which will, Our surplus (£4,257) (£19,963) (£24,220) (£22,345) £918 (£21,427) at some / deficit was stage, form the “ICG We ended £185,692 (£22,408) £163,284 £189,949 (£2,445) £187,504 charitable the year worth body”

(See the Members’ Section of the ICG web for the full audited accounts: for ease of understanding pages 12 and 13 give the simple view of our “ins” and “outs” of funds).

What do swans, jazz bands and the ICG have in common? Serenity and soaring solos…with a lot of paddling/peddling in the background to keep it all going! Contemporaneous with your reading this report will be the consultation on the CPA and the UK career guidance sector. Whatever shape the future is, from a boring, old accountant’s viewpoint, I do hope we, at least, find a way of sharing overheads costs across the six associations so as to get a bit more bang for our meagre holding of bucks. So here we are then, the swansong. It has been a privilege to do my bit to promote and protect our profession and its professionals. There will be angst ahead, perhaps even greater than my rash suggestion years ago of changing our title from the Institute of Careers OFFICERS to Career (without an “s”) Guidance!! But I know you will get there! Michael Howard Honorary Treasurer

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Qualification in Career Guidance (QCG) Qualification in Career Guidance and Development (QCG/D – Courses in Scotland)

Dr Rodney Cox / Lead Moderator The uncertainties affecting career guidance services across the four home nations, particularly England, have presented major challenges to higher education providers known to have a proven track record in career guidance and development. 

Added to this the financial outlay required by students in the UK universities offering the QCG and QCGD absence of any dedicated funding support has led a number of potential students for QCG/D programmes to question • Canterbury Christ Church University the benefits of entering the careers profession. To some • Coventry University extent this has been borne out by the experiences of the • University of East London 2010/11 cohorts who have had severe difficulty in obtaining • Edinburgh Napier University employment in what used to be ‘mainstream’ careers work • University of Glamorgan (i.e. with Careers Wales, Connexions, Careers Service Northern • University of Huddersfield Ireland, and Skills Development Scotland). • London South Bank University • Manchester Metropolitan University On a positive note, we have seen increased employment • Nottingham Trent University opportunities in schools, further education, higher education, • University of Sunderland • University of Ulster the independent sector, and the third sector. We will not • University West of England and University West of Scotland. know until the year-end, at the earliest, the extent to which these sectors will absorb recently qualified careers advisers. Nevertheless, there has been healthy recruitment for the 2011/12 programmes, no doubt prompted by the potential tripling in university fees for English students in 2012/13. We expect more than 200 students to register on the thirteen programmes, with an increasing number studying full Master’s degrees. Course centres have been developing these and other careers-related programmes to diversify and enhance their activities. Other developments will be launched as the shape of the new guidance arrangements become clearer during the coming year. Earlier this year new National Occupational Standards were published for the sector, as a result of which the QCG/D Learning Outcomes have been updated; also strengthened have been the good practice guidelines on telephone/e- guidance, LMI, STEM-related careers, and working with adults. The Moderator team welcomes the work of the Careers Profession Alliance (CPA) to develop a ‘Career Progression Framework’ designed to clarify pathways into the UK-wide careers profession.

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Membership Services 

Register of Practitioners Feedback In 2011 the ICG Board set up a Register Task Group (RTG) Pauline Tait dealt with applications and developed an overview to review current registration requirements. The review of which aspects of the process worked well and which areas concluded that a new approach to registration was required. needed improvement. Interviews were conducted with a sample of applicants and feedback which was generally The RTG proposed that the Register of Practitioners be positive and constructive. broadened to a much more inclusive Register of Professional Practice and defined four possible categories of membership. An Implementation Plan was drafted including a pilot for the Issues proposed arrangements. • Almost every application was incomplete in some respect Two major national reports were published in 2010 which suggesting that many applicants did not thoroughly read the contained recommendations highly relevant to proposed Guidance Notes. This has implications for any online/web- Register developments: based application process. 1. The Welsh Assembly Government published ‘Future • Whilst acknowledging the importance of recording CPD, Ambitions: Developing Careers Services in Wales’. This most applicants found completing this time consuming. recommended that a licence to practise arrangement or There is also a need to define what comprises CPD. an approved register be introduced so that citizens can be assured of quality services. • No evidence was requested of any CPD undertaken. For reasons of economy a sample check may be the only viable 2. The Careers Profession Task Force published ‘Towards a option. Quality assurance systems need to be developed Strong Career Profession’ and recommended ‘that the to include checks on applications, evidence of CPD and organisations forming the Careers Profession Alliance should qualifications and maintenance of member data. expect their members to demonstrate a commitment to CPD’. Linkages began to form with other careers professional Future Direction associations interested in the register and career progression Members of the ICG Board are currently considering the report framework developments. and recommendations. An update on developments will be provided in the spring ICG Professional Register Pilot Project edition of CGT. The purpose of the pilot was to: i. trial the proposed new and more inclusive categories of Careers Profession Alliance (CPA) developments membership; The CPA aims to produce an online national register for all ii. develop and ‘road test’ a new process and documentation; CPA professional association members by April 2012 and an associated career progression framework to support iii. develop a process where applicants did not just ‘log’ CPD access to that register. A Register and Career Progression but demonstrated reflection upon learning; Framework Task Group iv. provide evaluation feedback to judge the fitness of purpose has been convened and of the new arrangements and make recommendations for is being chaired by Trevor refinements and improvements. Mason, Chair of ICG Board. Quality Lessons learned from the assurance Participants included a range of Connexions Kent and Medway ICG Pilot are informing these staff, RTG members, ICG Board members and ICG Council discussions. systems need to members. be developed

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HE Advisers Community Private Practitioner Community The ICG HE Advisers Community was the catalyst for the The Private Practitioners Community has over 70 members Informed Choices document produced in collaboration with who are either self employed or thinking of this as an option. the Russell Group. Three members of the community were We have a regular newsletter and a LinkedIn group. We aim heavily involved. The document was released in February to meet once a year. The most recent being in Birmingham in 2011 and had an almost immediate impact, with the ICG November 2010. We share ideas via our meeting, newsletter being featured in the headline story on the front page of The and our LinkedIn group. Many of our members have portfolio Guardian. The impact in schools, of this work by ICG members careers including consultancy, part time work and writing (and the Russell Group) has been huge! assignments, from paid articles to published books. Three of our members are authors: The HE Advisers conference at BPP Law School in June was a Ann Starkie has written great success, with an extremely interesting range of speakers ‘Winning Cover Letters’, – attendance was good with 100 delegates. Many delegates Ann Reynolds has written were talking about having to plough new furrows in a world of ‘The One to One Toolkit’ self-employment. and The Groupwork Toolkit We now Three newsletters have been produced with news and for Advisers and Denise have strong comments from members and information about events and Taylor has written ‘How to representation information sources. Get a Job in a Recession’, ‘Winning Interview on UCAS We now have strong representation on UCAS committees, Answers’ and ‘Now you’ve HEFCE, The Bridge Group and CHOIR (web-based information committees been Shortlisted’. providers). Working as a private During the busy A Level results period members of the practitioner is both exciting community made media appearances on Heart, Capital FM, and lonely. This community Sky News, Channel 4 News, ITV Daybreak, BBC World at One, can be a place of mutual support and several of us have found BBC Womens Hour and BBC Radio 5 Live. a buddy via the community. Finally, an informal group is being formed to look at PQA (post Please get involved, the community needs your input to qualifications application) due to be introduced in 2016. organise regional meets and make this a positive and forward If you are interested in higher education matters join the on- looking group. line network, it is an excellent source of information. Denise Taylor Andy Gardner

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Business Development 2011

Jan Ellis / Business Development Manager The ICG Business Plan identifies four major areas of income generation: Membership; Communications – Career Guidance Today and the website; Events and Commercial – Portico, advertising, sponsorship, inserts and direct mail. 

Emails and letters from members then the public sector cuts, particularly evidence that media relations and in England, started to bite. By June it was seeing the ICG promoting the benefits Last year we clear that bulk and group membership had of CEIAG and defending the position started with a taken a large hit, noticeably where whole of members on the TV news and in the Connexions and public sector services had press is important. Not being experts in blank slate and funding withdrawn. Individual membership PR, we have purchased the services of a have gradually has continued to grow but increasingly these specialist PR Consultant for a few days built up a members have been unwaged. The number each month. In a small amount of time, of students on QCG/D courses is also down Anne Nicholls has done an excellent job. new contacts on last year. Overall we have about 500 Her summary of activity is included in a database. members less than we had at the same separate review. point last year. Keen to broaden our membership offer, we Membership have updated the membership packages for Organisations and Schools. Both types of membership are The year began optimistically, in March we had a record holding up well and with marketing, Schools membership has number of members – more than we have ever had, but increased significantly.

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impact of the cuts: ‘Uncertain Futures’ and the sixth edition of the ICG’s research collection: ‘Constructing the Future – Diversity, Inclusion and Social Justice’. Both reports can be accessed by members through the website and CtF can be purchased - £18.50 per copy plus £1.50 P&P.

PR activities 2010-11 I am pleased to report that there has been a significant increase in media coverage, in the national press, specialist education and careers publications, in radio Communications and television and online. By developing relationships with journalists and issuing press releases, the issues This aspect of the business was ably managed by Linda Hills impacting on the careers profession are being covered until she left in July. We have continued to roll out a new house in the media. style for printed materials, emails and the Weekly News by Email, and in the summer signed a contract to develop a new Media coverage has been achieved in a regular basis website and online membership database, which we aim to in the Guardian, Independent, Times Educational launch in the first quarter of 2012. The ICG magazine, Career Supplement, FE News and Children & Young People Guidance Today is about to have a makeover: a new editor, Now and also in other media including Recruiter and Alison Dixon, and new design. We are also pleased to report the Yorkshire Post. Stories in the broadcast media that at last advertising revenue for CGT is increasing, thanks to include BBC Radio 4’s You & Yours and PM Reports. Rachael Murray, who leads on Sponsorship and Advertising. The annual conference in Belfast in November 2010 resulted in interviews with BBC Northern Ireland and on Ulster TV. During the post-A level results period ICG Events spokespeople appeared on ITV’s Daybreak programme and Sky News. And ITV’s Tonight programme featured Conferences and events have been one of the great success one of ICG’s HE experts in a whole programme about stories of the ICG this year. Last November we asked members career guidance in schools. what they wanted us to provide in terms of training and CPD and we have set out to deliver just that. Some of our events The use of research has been an important way of have proved so popular that we have run them twice, eg gaining media coverage, raising issues and providing Transitioning to the Private Sector, Social Networking and ICG with important information. In July the Institute Practical Guidance Skills. The Insight events have also been released the findings of a survey of members in a well received and we intend to offer more practical skills report ‘Uncertain Futures’. This revealed the extent of and information events in 2012. Partnership working is an cuts in the Connexions service in England, showing that important way of raising the ICG’s profile and this year we have almost one in six respondents said the entire careers events planned in partnership with UEL and Edexcel. service in their area was due to close or had already closed. This provided valuable information for lobbying purposes as well as a strong media story that was Commercial picked up widely. Last year we started with a blank slate and have gradually The Institute also conducted a survey in partnership built up a new contacts database. With such a wide range with the Russell Group of leading universities which of events, publications and online opportunities this has produced a report entitled ‘Informed Choices’ that helped us to work more efficiently. Raising income through saw front page coverage in the Guardian and extensive sponsorship took a dive towards the end of 2010 but has media coverage elsewhere. This highlighted the improved significantly in 2011 and we are very pleased that importance of making the right choices at A level for organisations like the Matrix, BPP, Nuclear Graduates, RNC students wanting to gain places in top universities. and OCR have been headline conference sponsors. Income The resulting media coverage achieved, together with generation through email-shots and advertising is also showing more news content on the ICG’s website, has helped some growth. to raise the profile of the Institute and core issues that are affecting the profession. The achievements this year will be built upon next year. Publications Anne Nicholls A small but significant area of activity. This year we have PR Consultant published two major projects: a detailed account of the

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Insight Days, Conferences, CPD and Training Events 2011 The Institute of Career Guidance has a critical role to play in supporting the continuing professional development of its members through a wide range of training and events. 

ICG Insight Days - topic based ICG QCGD Scotish Student Conference Practical Guidance Skills (QCF level 6) and occupational information Paisley - 26 May Watford - 7-8 June events Liverpool - 20-21 September ICG HE Advisers Conference; Insight into ... HE Reinvented Career Coaching Conference Writing Winning Funding London - 16 June (in conjunction with UEL) Leeds - 27 January London - 13 October ICG Scotish Parliamentary Event Insight into ... Edinburgh - 6 October Careers Education In Schools: The Labour Market Impartial and Independent Advice Milton Keynes - 22 February Careers Professionals - Looking Ahead and Guidance Brighton - 2 November (In conjuction with Westminster Briefing Insight into ... & the sponsors of Cegnet) Social Media London - 8 December Derby - 26 May ICG Annual Conference and Manchester - 14 December London - 13 December Exhibition - the ICG national two-day conference Insight into ... National Career Guidance Shows Transitions for Clients with LDD New Beginnings - - UKs leading events for Career Birmingham - 6 October Sustaining the Future Professionals Brighton - 3-4 November Insight into ... National Career Guidance Show North Green and Sustainable Careers Leeds - 17 February Birmingham - 12 January 2012 Regional Conferences - within the ICG’s branch structure National Career Guidance Show Insight into ... London - 9-10 March The Built Environment Half-day/evening meetings - London - 23 November Details on ICG website UK-wide - Throughout the year ICG Day Conferences - annual ICG day conferences for key Skills Workshops and Training audiences Days ICG National Student Conference National Career Awards Dinner London - 25 March Leeds - 17 February ICG Adult Guidance Conference Transitioning to the Private Sector Birmingham - 10 May Watford - 4 February Manchester - 4 April Exeter - 14 June

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Committee Reports 

Ethics and Standards Committee • Actively promoting the Code of Ethics, and particularly at the collection and dissemination of case studies illustrating The AGM is a very important milestone in the Institute’s the range of ethical dilemmas that members may face, with annual calendar and is particularly significant for the Ethics possible solutions. and Standards Committee (ESC) as the only committee of the Institute which is directly accountable to the membership. • Applications for ICG membership by alternative entry were The ESC operates independently of Council, and cannot be a considered, as were applications for Fellowships. voting member, although the Chair of ESC is in attendance at • Reviewing of all relevant Bye Laws was conducted, and all Council meetings. amendments agreed. The members of ESC (a maximum of 15) are all experienced • ESC members were heavily involved in the review of the practitioners from a wide variety of guidance backgrounds Register of Practitioners. who have demonstrated commitment to the ethical practice of career guidance. Members are elected by the membership to • Representation on the Governance Working Group the ESC for a period of 4 years. • Working on the development of the ICG response to the CPA The principal duties and responsibilities of ESC are to: proposals. • Advise on any matters where ethical standards may be an There a number of specific issues that the ESC would want issue. to highlight to members. There is much common ground between the remits of • Support individual members who ESC and the Professional Development encounter ethical dilemmas in their Committee which has been facilitated practice. the Institute’s through joint working on the Register of • Rule on the acceptability of alternative Practitioners and consideration of the CPA Code of Ethics proposals. guidance qualifications for the various has not been categories of ICG membership. The ESC would want to assure the • Maintain and promote the Code of compromised. membership that, in its consideration of Ethics and Standards. the Governance proposals, the Register of Practitioners and the CPA, ESC’s • Investigate complaints against members primary objective has been to ensure that alleged to have broken the Code of Ethics, and to take action the integrity of the Institute’s Code of Ethics has not been as required. compromised. One comment that ESC has fed back to the • Act as the disciplinary committee of the ICG. Institute’s representatives on the CPA working group is that all categories of membership of any new CPA organisation should • Act as the appeal forum for any qualification for which the be required to adhere to the agreed Code of Ethics and that ICG is the awarding body. code such be as rigorous as the Institute’s current code. • Advise on the criteria for applications to the Register. Finally, the Chair of ESC, at the last Council meeting in The primary role of ESC is to assist all members of the Institute, October, did indicate that the Committee’s work has been in whatever employment context and role they may operate, somewhat overshadowed by the CPA developments and that to deliver services to their clients in a way that is consistent Council needed to give the Committees of the Institute some with the principles and values embedded in the Institute’s direction about their continuing role as the Institute considers Code of Ethics. its long term future. This was endorsed by other committee chairs. However, as ESC is answerable to the membership, The Committee aims to help both individual practitioners and the committee would appreciate a direction from members the profession as a whole, to work within a “fit for purpose” on what the ESC’s priorities should be during this period of ethical framework and, in partnership with the Professional change. Development Committee, focuses on assisting individual members with their Continuous Professional Development. Tom Evans Chair of Ethics and Standards The principal activities of the ESC in 2010/11 were as follows –

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Adult Committee For the majority of the year the committee has been operating at full strength and has benefited from the expertise of This year has seen some changes in the composition of the colleagues from nearly all parts of the UK. We have recently Committee. Andy Freeman has stepped down as Chair. He is a seen a number of the committee move on to other things hard act to follow as he has steered the Committee so expertly and Stewart and I would like to take the opportunity to thank over the past few years. Nicola Hannam from The Science Council and Sue Maloney The committee, as it should, represents the sector well in from the UK Forces Schools careers service for all of their hard that several of the members have moved on from full-time work as committee members over the years. employment - some to self-employment, while others are As we move forward into next year there will be a number of still considering what the future offers. This parallels the huge challenges ahead in the area of career learning. The Education changes which adult guidance has seen recently. We continue Bill will complete its passage through Parliament this autumn this theme by inviting NAEGA to our meetings and setting up and this will introduce significant changes to the way in which plans to meet Work Programme prime providers. young people experience careers education, information, Our Adult Guidance Conference in May under the banner ‘The advice and guidance. The ICG will continue to promote Impact of Change’ offered delegates the chance to question good practice and will work with our members and with and feed back to DBIS and Careers England speakers as well as colleagues from other associations to provide opportunities a lively choice of workshops focusing on professional skills and for professional development for those individuals who will be practice. Plans are underway for the 2012 Conference. exploring new ways of working as a result of the changes. We are now anticipating the challenges and opportunities Similarly, changes in how the widening participation agenda offered by National Careers Service. The Committee has is delivered provide opportunities to work with colleagues in continued to be involved in the shaping of the Service through the Higher Education sector to ensure that young people are regular meetings with Departmental officials. Our Scotland provided with impartial information and advice about their and Wales reps keep us up to date with developments in policy options. and good practice. (We currently have a vacancy in Northern The committee itself faces some challenges. The ICG is making Ireland). internal changes to its structures and processes and at the Susanne Christian time of writing this report it is likely that the way the ICG Chair of ICG Adult Guidance Committee supports career learning will change. The ICG remains wholly committed to improving practice in the area of career learning and committee members will continue to support this busy Careers Education Committee Annual and important agenda in new and exciting ways. Report 2010 Nicki Moore Chair of ICG Careers Education Committee This has been a difficult year for the Committee. On the one hand we have seen many of our colleagues in school based practice move on to other things due to the cuts to local services. On the other hand the committee and its members have, as always been busy promoting the benefits of career learning in many different ways. During the course of the year the members of the committee have • responded to a number of consultations including the consultation on PSHE in the secondary curriculum and the review of the Governance Structure of the ICG, • produced draft positional statement on careers education, • negotiated a memorandum of understanding with colleagues from ACEG • worked with national colleagues as part of a ‘careers education taskforce’ to lobby for the better provision of careers education in secondary schools. Members of the committee have been seen and heard in both the national and local media responding to questions about young people’s achievements and aspirations.

15 Annual Review 2010-11

Professional Development Committee It now seems an age since John Hayes’s speech at Annual Conference in Belfast 2010 when so many positive vibes were felt in terms of professional development for the careers guidance profession. There has been progress in terms of qualifications and some of the related infrastructure, but the Research Committee careers guidance ‘hinterland’ is unclear with the public sector deficit cuts still being felt across the guidance sector and the The Research Committee has had a very productive year future of the proposed all-age guidance service somewhat in despite personnel changes. abeyance. Agnes O’Donnell stood down as Chair but has continued to However earlier in the year the Careers Professional Alliance serve the Committee with her customary quiet wisdom and produced three important papers that will impact upon authority. Leigh Henderson took up the reins as Chair. New professional development: a plan for a review of initial members Ciara Bomford and Linda Kelly joined from Wales training; a plan for a review of continuous professional and higher education respectively, whilst, sadly, Amanda Nijjar development; and the development of a single careers resigned. progression framework. Several members of the PDC We are still seeking members from Northern Ireland and the committee contributed to these documents. student body. Significant progress has also been made in terms of the role of Lyn Barham led the largest single activity during the year, the the ICG as an awarding body. The ICG ’owns’ the QCG, but two production of Constructing the Future (CTF) VI. This was a real other significant developments on the horizon include: team effort. Lyn and Barrie Irving of Otago University in New 1. The Professional Endorsement Qualification (very similar to Zealand, were joint editors and huge thanks are due to them. the old DCG part 2) Committee members supported the work by reviewing papers in two rounds – a significant time commitment. All copy for 2. A mini award that embraces units the booklet was submitted to ICG before the of the QCF L6 Diploma in Careers deadline. We anticipate that planning work for Guidance and Development. CTFVII will commence in the spring of 2012 This year the QCG Learning Outcomes and Linda Kelly has indicated that she will have also been updated and informed work with Lyn as joint editor. by the new National Occupational The Committee has revised its terms of Standards. Working closely with OCR, reference and suggested revisions to the there are also plans to jointly work research section of the ICG Strategic Plan. together on materials and resources, Monitoring progress on tasks has continued as more approved centres begin to to through the Committee Workplan which is offer the Diploma. revised at every meeting. In 2011 joint meetings were held with The Committee held an additional meeting to the Ethics and Standards Committee as discuss its purpose and terms of reference. there are so many overlapping issues; To reduce costs and time commitments, the the QCG Lead Moderator has also meeting was held online with integrated joined the PDC for similar reasons. A video and document handling; all members vacancy still exists on the committee contributed to documents in real time. for a Welsh representative which we Members agreed that online meetings would hope to fill in the coming months. be a valuable element of the programme. Developments with the Professional Register are likely to be Julie Hutton and Nelica La Gro made a presentation at a significant over the coming months and this will impact upon twilight session for ICG committees at the 2010 Conference in professional development issues. A key task for the committee Belfast. The session was poorly attended and we agreed it was will be to try and resurrect the CPD framework launched a few not a productive way of publicising information about the work years ago, and an interactive version embracing Information of the Committee. Plans for a poster session and workshop at Technology, ideally as part of a new website, is badly needed. the 2011 Conference are in hand. We are also working on the Finally, in what has been a difficult year for many committee programme for a new ICG Research Conference to take place members, I would like to thank them all for their considerable in Manchester in January 2012. contributions as we remain optimistic about the year ahead. Leigh Henderson Alan Lewis Chair of ICG Research Committee Chair of ICG Professional Development Committe

16 Annual Review 2010-11

National Careers Awards 2010 

Working with employees and trainees in the workplace Shortlist: • Connect SW Apprenticeships • Advance to Work Youth Training Scheme Highly Commended: Connect SW Apprenticeships, Rachell Bendall, Connect SW, and Advance to Work Youth Training Scheme, Sophie Le Sueur, States of Jersey

Initiatives focusing on social inclusion Shortlist: • Youth Connexions Hertfordshire • Connexions Cumbria Awarded at the Europa Hotel, Friday 5 • Connexions Staffordshire November 2010 • DEL/Careers Service NI and Include Youth Partnership Career Guidance Practitioner of the Year 2010 • Positive Steps Oldham Shortlist: Winner: Paddy Moone, Include Youth and Frances • Michelle Flux, Personal Adviser, Babcock Enterprises O’Hara, Department for Employment and Learning, • Lorraine Bunce, Administrative Assistant, Careers and Work Careers Service NI Experience, Baylis Court School, Slough • Mike Ridyard, Personal Adviser, Connexions Cumbria • Yvonne Leslie, Careers Adviser, Careers Service NI

Winner: Mike Ridyard, Connexions Cumbria

Careers Teacher of the Year 2010 Shortlist: • Jackie Surrey, Head of CEIAG, Work Related Learning and Health at Westfield Community School, Yeovil, Somerset • Heather Morris, Curriculum Leader for Careers Education and Work Related Learning, Thamesmead School, Middlesex • Claire Jackson, Assistant Head of Learning and Curriculum, Stocksbridge High School, Yorkshire

Winner: Heather Morris, Thamesmead School, Middlesex

17 Annual Review 2010-11

Awarded at the Hilton Hotel Leeds, Thursday 17 February 2011 Working with young people in pre-14 learning Shortlist: • Kent Connexions Crew, Connexions Kent and Medway • World of Work Project, AS Careers • Exploring my Future, Connexions Leicestershire

Winner: World of Work Project, Ann Starkie, AS Careers

Working with young people in 14-19 learning Shortlist: • ideas4life, Youth Connexions Hertfordshire Research undertaken by an individual • Head for the Stars, the RAF Winner: What does career mean to people in their • Accredited Learning, Impartiality and Volunteering 60th year, Margaret Christopoulos, iCeGs, University of Experience (AL:I:VE), Connexions Northumberland Derby • Notgoingtouni.co.uk [not going to Uni] Highly Commended: Accredited Learning, Impartiality and Volunteering Experience (AL:I:VE) Sally Weir, Connexions Research undertaken by an organisation Northumberland Shortlist: Highly Commended: ideas4life, Will Fletcher, Hertfordshire • Integrating the use of IT in guidance practice, Warwick Connexions Service Institute for Employment Research and Connexions Kent and Medway Working with students in post 19 learning • Early Leavers Project, CXL Staffordshire Shortlist: Highly Commended: Early Leavers Project, Emma Lilley et al, CXL Staffordshire • Working with students with disabilities, University of Huddersfield Winner: Integrating the use of ICT in guidance practice: • The Gateway Project, University of Plymouth Career Constructor, Professor Jenny Bimrose and • Soaring to Success, University of Bedfordshire Dr Sally Ann Barnes, University of Warwick Highly Commended: The Gateway, Keith Taylor, University of Plymouth Research undertaken by a student

Working with adults Winner: Discuss the career theories that will underpin Shortlist: your practice, Terence McDermott, Inspiring Futures • Starting Point, St Helens Chamber • The Reach Out Community Outreach Service, Babcock Enterprise • How to Use LinkedIn to Find a New Job, Amazing People Highly Commended: Community Outreach Service, Mohammed Khan, Babcock Enterprises

Winner: Starting Point, Pauline Devine, St Helen’s Chamber

18 Annual Review 2010-11

Board of Directors Council Representatives Committee Chairs Fellows of the Institute 2010-2011 Michelle Stewart Tom Evans C Avent Steve Higginbotham Greater London Ethics and Standards Jane Artess President Paul Barnes Justin Brett Alan Lewis Cathy Bereznicki Sarah Finnegan-Dehn Greater London Professional Development Jenny Bimrose Vice President Jacqueline Ffrench* Leigh Henderson T D Black Deirdre Hughes West Midlands Research Desmond C Burgess Immediate Past President Mike Clark Doreen Killick* Suzanne Christian Tom Glasper Michael Howard Yorkshire & Humber Adult Guidance Roy Lawton Honorary Treasurer Sue Raftery Nicki Moore Deirdre Hughes Monica Lemecha South East Careers Education Andy Freeman Honorary Secretary Rodney Cox Claire Nix Terry Collins Trevor Mason South East Honorary Fellows of the Dermot Dick Chair of the Board Tim Warren* Institute Judith Done Karen O’Donoghue South West Rob Millar Valerie Bayliss Director Derek R Mills Zelda Heney Sir Geoffrey Holland David Milton North East Richard Bunker Rachel Mulvey Chris Humphries CBE Isobel Freeman Mary Opie The Baroness David North West David Peck Sue Slipman Mike Eastwood Trevor Turk John Swallow John Kelly East of England N D Harrower Sharon Isaacs Allister McGowan East Midlands Avril Hannon Robin Pencavel David Setchell Ken Roberts Scotland (South & West) Brenda Stephenson Ronnie Davidson Linda Taylor Scotland (North & East) A M Thomas Tony Watts Kate Hasson Pat White Skills Development Scotland Elaine K Wilson Aileen Graham Carolyn Heathcote Northern Ireland Melanie Hall E M Evans VACANCY Hazel Reid North Wales Liane Hambly Deceased Members South Wales Brenda Calderwood (Fellow) VACANCY North East Student Rep E.S. Clayton East of England Tony Corder East of England Susan Fitton Yorks & Humber J.O. Regaard South East Jean Stewart (Fellow) Scotland

* Resigned during the year