Energizing the Future
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Corporate Report 2016 [Year ended December 31, 2015] ENERGIZING THE FUTURE Showa Shell Sekiyu K.K. Business Model Business Model Procurement Refi ning Oil Business Gasoline, kerosene, In the oil business, we refi ne imported diesel oil, heavy fuel oil, petrochemicals,emicals, crude oil at our Group refi neries and sell and LPG oil products. Our highly competitive Group refi neries, local contract dealers, and business partners including transportation companies are all playing critical roles to Synergies provide the oil products that customers between assets Management need in a safe and stable manner. Strategies Byproduct fuel Former business facility sites Corporate Procurement Governance Energy Solutions Business Solar Business In the solar business, we produce and sell our proprietary CIS thin-fi lm solar modules. At the same time, we also construct and sell The wholly owned subsidiary Solar Frontier K.K. operates solar power plants that use these modules. the solar business. In the electric power business, we leverage synergies with our other businesses Electric Power Business to construct and operate power stations as well as sell electricity. Allocation of Resources Management Resources and Stakeholders Technologies and expertise Networks of the Shell Manufacturing facilities Business partners Group and Saudi Aramco CONTENTS 2 Our History 20 Business Activities 4 Group CEO Interview 20 Special Feature: 12 Corporate Governance TO THE NEXT GROWTH STAGE 22 Oil Business 28 Energy Solutions Business Customers Export Storagee Sales Oil product Manufacturing transportation Lubricants and Sales synergies asphalt Manufacturing Leveraging our service stations Solar module sales and LPG business network Development, maintenance, operation, and sale of solar power plants SynergiesS between technologies Manufactured solar modules Power plant operationoperation Electricity sales Returns from Business Activities Human resources Financial base Communities and society Shareholders Global environment 36 Management Resources The Showa Shell Group aims to increase corporate value by providing society with the energy Editorial that it needs. Based on this recognition and to provide a more comprehensive view of the 36 Safe Operation and Policy Group’s management and business activities, Corporate Report 2016 includes a full range of Stable Supply information regarding management policies and strategies, business conditions and risks, and 38 Environmental Preservation and the Group’s management resources and stakeholders. The Company referenced guidelines in R&D Ventures compiling this report, such as the International Integrated Reporting Framework Ver. 1.0 released 43 Strengthening of Human Resources by the International Integrated Reporting Council. 46 Community and Social Contribution CSR Book 2016 (available as PDF only) CSR Book 2016 contains detailed non-fi nancial data and information Activities on the corporate social responsibility (CSR) activities conducted to the 47 Financial Section and Corporate Data benefi t of Showa Shell’s various stakeholders, some of which are not included in Corporate Report 2016. http://www.showa-shell.co.jp/english/csr/index.html Showa Shell Sekiyu K.K. Corporate Report 2016 1 Our History Foundation 1985–2004 1900: Rising Sun Petroleum Co. Ltd. established by Samuel 1985: Shell Sekiyu and Showa Oil merged to become Company Showa Shell Sekiyu K.K. 1942: Showa Oil Co., Ltd. established through the merger of 1993: Commenced research on CIS thin-fi lm solar modules Hayama Petroleum, Niitsu Petroleum, and Asahi Petroleum 1948: Rising Sun Petroleum was renamed Shell Sekiyu K.K. 1951: Shell Group and Showa Oil entered into capital alliance 1961: Shell Sekiyu commenced asphalt sales Launch of the groundbreaking high- Launch of the new X Card, with a 1967: Entered into capital alliance with Seibu Oil Co., Ltd. octane gasoline Formula Shell Super X points back system, an industry fi rst 1973: Commenced an advanced POS management system (1987) (1995) 1978: Began research on solar cell in support of a stable 1996– energy supply for Japan Jump 21 Reconstruction Period To stay ahead of the intensifying competition, Showa Shell concentrated its management resources in oil refi ning and sales through streamlining measures, in Sale of lamp oil, wax candles, addition to reconstructing its business portfolio. and benzene (1900) 1996: Launched Yokkaichi Refi nery’s heavy oil cracking center, which is equipped with high-performance facilities, shifting to a refi ning structure that can produce even more high-value-added products 1999: Closed Niigata Refi nery 2000: Integrated Group refi neries in the Kawasaki area Sale of Red Shell Symbol and Black Shell Symbol brand gasoline for automobiles Launch of new high-octane (1917) gasoline Shell Pura (2002) Industry and Social Environment 1980s 1986: Act on Designated 1910s 1950s–1960s Petroleum Products,* which Motorization driven by • Postwar recovery, rapid economic growth encouraged the import of imported automobiles • 1962: Deregulation of crude oil imports gasoline, kerosene, and • 1964: Opening of the Tokaido Shinkansen (bullet train) in diesel oil under certain conjunction with the Tokyo Olympics conditions. The act • 1969: Full opening of the Tokyo–Nagoya Expressway effectively limited importers • Rapid increase in vehicle ownership in Japan to oil companies. * Act on Designated Petroleum Products is short for the Act on 1940s 1970s Interim Measures concerning the Wartime era. End of • First and second oil shocks Importation of Designated Petroleum Products. The act World War II in 1945 • Establishment of the Agency for Natural regulated the import of oil following the conclusion Resources and Energy and implementation of products. The act prescribed of the Pacifi c War the Petroleum Stockpiling Law as part of efforts regulations for reserves, quality to reinforce Japan’s energy security adjustments, and alternative supplies, and effectively limited • Full-fl edged arrival of an automobile society importers to oil companies. This act was abolished on March 31, 1996, as part of efforts to promote deregulation and Trends in Domestic globalization in Japan. Demand for Fuel Oil 1965 1970 1980 2 Showa Shell Sekiyu K.K. Corporate Report 2016 2005–2012 2013– 2005– 2013– New Foundation Period Medium-Term Business Action Plan (through to 2017) In addition to further structural cost reductions, Showa Shell Aiming to become an integrated energy company that is promoted the growth of its core businesses and established overwhelmingly competitive, Showa Shell has launched a foundation for new businesses. strategies to maximize value in each business. 2005: • Decided on the commercialization of the solar business 2013: Began partnership with TonenGeneral Sekiyu K.K. for • Entered into a purchasing agreement for oil products the supply of oil products with Fuji Oil Co., Ltd. 2015: • Established Gyxis Corporation, integrating the LPG 2008: Established Enessance Holdings Co., Ltd., by merging businesses of Cosmo Oil Co., Ltd., Sumitomo the LPG business with that of Sumitomo Corporation Corporation, and TonenGeneral Sekiyu • Completed Tohoku Plant, a CIS thin-fi lm solar module 2010– manufacturing plant Medium-Term Business Vision, Conquer the Change, • Reached an agreement on business partnership with Cosmo Oil at refi neries in the Yokkaichi region, Mie Pioneer the Future Prefecture To conquer the change in the business environment, Showa • Entered into a memorandum of understanding with Shell enhanced the competitiveness of its oil business and Idemitsu Kosan Co., Ltd., regarding business developed new energy businesses. integration • Commenced commercial operations at Keihin 2010: Commenced commercial operations at the fi rst and Biomass Power Plant second units of Ohgishima Power Station 2016: • Commenced commercial operations at the third unit 2011: • Closed Ohgimachi Factory, which was part of Keihin of Ohgishima Power Station Refi nery of Toa Oil Co., Ltd. • Commenced retail sales of low-voltage electricity • Commenced operations at Kunitomi Plant, a CIS thin-fi lm solar module manufacturing plant Introduction of the new payment service Shell EasyPay at service stations (2012) Launch of new high-octane Introduction of the Shell-Ponta credit Introduction of the joint point gasoline Shell V-Power card (2015) (Million KL) program Ponta (2010) (2014) 250 2000s 2010 2012 200 • Peak of demand for Enactment of the fi rst round of Commencement of domestic oil products the Sophisticated Methods of feed-in tariff scheme • Partial deregulation of the Energy Supply Structures Law, for renewable energy retail electricity market which required oil companies in Japan to upgrade refi ning facilities 150 1990s 2014 2016 100 • 1996: Abolishment of the Act on Designated Enactment of the second Complete Petroleum Products, which signifi cantly eased round of the Sophisticated deregulation conditions for the import of oil products Methods of Energy Supply of the retail • Increase in domestic gasoline demand Structures Law, which electricity 1998: Lifting of the ban on self-service gas stations required further upgrading market • Advancement of full-scale initiatives to mitigate global of refi ning facilities 50 warming, establishment of targets to reduce greenhouse gases under the Kyoto Treaty 0 1990 2000 2010 Source: Resources and Energy Statistics, Ministry of Economy, Trade and Industry Showa Shell Sekiyu K.K. Corporate Report 2016 3 Group CEO Interview Entering the fi nal stage of our transformational journey to be