Baum Admits Campus Image Problem Exists Not Much Profit Day Care's Role Seen As Vital to Urban Mission
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University of Wisconsin-Milwaukee Vol. 22, No. 51 April 6,1978 Baum admits campus image problem exists Darryl Enriquez opportunity to academically im qualified students, not more stu of The Post staff prove itself, according to Baum. dents. Chancellor Werner Baum a- "We can now take care of According to Baum, UWM grees with the general consensus the qualitative aspect of the cam- turned down 1,800 unqualified that UWM does have an image pas which was difficult to do applicants last semester. He failed to mention how many qual problem. In "A Chat with the because of our rapid growth," Chancellor," a WUWM FM 90 ity and mediocre students paid Baum said. "I'm disappointed their dues. Bookstore radio program, Baum talked with because it hasn't happened as Dave Edwards, the programming fast as J had hoped.'' and hews director of WUWM, He attributed the slowdown in Tuesday night about campus im progress to the 1974-75 recession Pay dues Baum said that UWM would Not much profit age and other problems that face that "dug into the funds.'' the University. have to pay some dues to rid One aspect of the academic itself of the image problem. by James B. Huntington prices based on the publisher's Academic improvement and improvement that Baum pointed "Our standard of reference Special to the Post list prices. It's amazing how student recruiting were also cov to was the elimination of the is a tough one because we are much money the publishers get. ered. But the "chat" immed -liberal drop policy. "I would constantly being compared to The last time you coughed up All of the new ones are priced iately jumped into the problems like to say that I had something UW-Madison," Baum said. $70 for a semester's worth of at their retail prices. of the dropping enrollment. to do with this." "We're a young institution and books, did you feel ripped off? Although larger discounts are Baum said his first reaction was have a long time'lag "on the And four months later, when you given them on mass market shock. Baum called the previous policy way up. An urban institution traded the whole stack for a paperbacks, the bookstore pays "Initially it was a shock, be "Academically horrendous, poor is a new concept that is char $10 bill, did you again doubt 20 per cent less than retail for cause we were used to constant academic discipline and a waste acterized as inferior. The pas the moral standards of the text standard textbooks. This mark growth," Baum said. of the taxpayers' money.'' sage of time and a greater un book business? I did. Until up is so small that most text He added that the shock or derstanding by the public of our I started working for the UWM book departments of college book iginates from not becoming ac Student recruitment was men services will eliminate the prob- Bookstore, I wondered about the stores nationwide lose money. quainted to a pattern of stability. tioned by Baum as a process lem." legitimacy of it all. UWM would have to incorporate. *». It turned out' I had misun Price no choice Paperbacks priced at $7.95 Can now improve But he emphasiszed that the When asked by Edwards if derstood it. The textbook and campus was looking for more used book businesses, I discov look exorbitant and are very Stability brings the campus the Marquette's presence intimidated expensive in relation to general UWM and added to an inferiority ered, are undeserving of the poor reputations they have among sale books, but the price is complex, Baum backed off and [turn to back page, col. 1] pleaded the Fifth. However, he many students. said, "We are clearly inferior in New and used books have basketball." Day Care's role seen as vital to urban mission by Donna Drosner-Cole of The Post staff The center has received national attention UWM's Day Care Center plays a vital role in but is not recognized on the local level, she the University's urban mission, a role which said. Purdue University used UWM's Day Care can help stimulate student enrollment, according Center as a model in the fall of 1977 when to a report published by the Day Care Review it began its own facilities. Board. Another of the center's assets is the flexi The report is in response to recent hearings bility it offers. Mayer said specific needs of of the Task Force on Enrollment Trends parents can be met at a cost less than that to study the UWM enrollment decline, according of other day care centers. This is possible to Millie Mayer, chairperson of the Day Care by having parents pay on an hourly basis, Review Board and an urban affairs graduate as opposed to half time and full time rates student. that often result in extra cost to parents who Approximately ten per cent of the UWM must pay for a fixed block of time. Fire in Mitchell Hall was caused by an student population are parents of preschool overheated electrical unit. age children. Those students must consider Attracts new students availability of care for their children before "As new programs are developed to attract making their enrollment decisions, the report students to UWM, the Day Care Center can said. adapt or expand its program to accommodate The center serves 230-240 student parents the new students," the report said. Satur Mitchell Hall gets and 46 faculty and staff parents. A waiting day programs could be established to serve list is maintained, Mayer said. Those on the students who attend weekend classes and ex list might not enroll at UWM or may be pansion of the after school programs for school burned in $1800 fire forced to drop out if they can't find other age children would increase UWM's appeal to day care facilities, she added. student parents who have older children. A fire in Mitchell Hall early ported smoke coming from Mitch But the center is faced with budget problems. ell Hall about 2:15 a.m. Sat -^ Saturday morning caused an es Quality center "The unavailability of work study students and timated $1,800 in damages, ac urday. The Milwaukee Fire De- recent increases in the minimum wage have artment brought the fire under Mayer cited the quality of the center as its cording to University Police. primary asset. "What we have at UWM is presented serious budget problems to the Day Room 106 and the north end of control, University Police said. Care Center," the report said. The fire department attributed the quality. From a parent's point of view it is a the first floor hallway suffered very secure feeling. The Bulk of the operation's cost is carried smoke and soot damage and a fire to an overheated heater. by user fees—$1 per hour for students and $1.30 heater/air conditioner wall unit The heater melted the main elec "It is perhaps the highest quality to be found in the city. The University is finally recog an hour for faculty and staff, according to Mayer. was destroyed. trical cable, which then short The center also receives a segregated fee allo circuited and started the floor nizing its identity, its urban mission, and day Saad M. Ibrahim, an assistant care is part of it," Mayer said. cation of $1.30 per student. professor of library science, re tiles on fire. page 2 uwm post Engelmann Windows Minicourse offered "Three Generations in Ameri by J. Martin Klotsche, Chancellor can Life," a history course deal Emeritus at UWM and professor temporarily saved of history, as part of the Off ing with generational perspectives on US foreign and domestic Campus Instructional Program at by Bruce Wagner may be eligible for inclusion Chapter of the American Insti UWM. policy and selected issues from of The Post staff in the National Register of His tute of Architects (SCAIA) Mur The course may be taken for toric Places," according to Wil tagh stated that Richard Erney, the Depression era to the pres one credit, with a fee of $26.25, The Engelmann Hall windows liam Murtagh, keeper of the Wisconsin State Historic Preser ent, will be offered on Thurs or on an audit basis for a fee have been saved, at least for National Register. vation Officer, and the Chicago day nights from 7-9:30 p.m. at of $13.25. Persons 62 years the moment, according to John Under a section of the Ad office of EDA had decided that Whitefish Bay High School. The of age and over can audit at Dilges and Pat Fitzgerald, or visory Council on Historic Pre the building was not eligible for mini course, beginning April 6 no charge. For information call ganizers to > halt the state pro servation's procedures for iminclusion in the National Register. and ending May 4, will be taught 963-5879: ject to replace the windows. plementing the National Historic The project has been halted Preservation Act, all federal agen Appeal decision because the Economic Develop cies must "determine their eli Fitzgerald said the SCAIA has Be Playmate in Playboy ment Administration (EDA) has gibility for inclusion in the Na appealed the decision. Murtagh been asked to "investigate En tional Register," Murtagh said. said that under the< rules for magazine and earn $Z5fUUU gelmann Hall, a property which In a letter to the Student [turn to p. 10, col. 1] call: Mike 481-8932 [1-3 p.m.] Paul 543-7105 [after 5] _^___ Write or call Nurse Recruiter (414-933-9600, April 7,8,14,15 8pm UWM Fine Arts Theatre DEACONESS HOSPITAL i available for students and those 60and over Fine Arts Box Ollice 963-4308 620 N.