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The UK Netball Superleague: a Case Study of Franchising in Elite Women's Sport
The UK Netball Superleague: A Case Study of Franchising in Elite Women's Sport Dr. Louise Mansfield, Deputy Director BC.SHaW, Brunel University, School of Sport and Education, Kingston Lane, Uxbridge, Middlesex. UK. UXB 8PH Tel: +44 (0) 1895 267561 Email: [email protected] Dr. Lara Killick, Assistant Professor (Sociology of Sport and Sport Pedagogy) University of the Pacific, Department of Health, Exercise and Sport Science, 3601 Pacific Avenue, Stockton, CA. 95211. Tel: (209) 946 2981 Email: [email protected] 1 The UK Netball Superleague: A Case Study of Franchising in Elite Women's Sport Abstract This paper draws on theories of franchising in examining the emergence of the UK Netball Superleague in 2005. The focus of the paper is to explore the development of an empowered franchise framework as part of England Netball's elite performance strategy and the consequences of the Superleague for player performance, team success, and commercial potential of the franchises. The findings from 22 in-depth interviews conducted between 2008-2011 with franchise personnel and sport media/marketing consultants inform the discussion. The paper further comments on the implications of the empowered franchise system for developing NGB elite performance strategies. Introduction Emerging in the late 19th century as a sport “initially designed and traditionally administered as an activity for promoting appropriate forms of femininity” (Tagg, 2008, p 410), Netball is played by more than 20 million people in over 80 nations across the globe (INFA, 2011). It is an invasion ball game predominantly played by girls and women between teams of 7 players. -
Honorary Life Members Newsletter
Honorary Life Members Newsletter England Netball, 1—12 Old Park Road, Hitchin, Hertfordshire, SG5 2JR Tel: 01462 442344 Volume 4 Issue 1 January, 2014 Redpath’s Roundup It hardly seems possible that 2014 heralds the start of the fourth year of the HLM club and of course, the newsletter. We start this year with congratulations to Margaret Cassidy OBE who celebrated her 100th birthday on 27 January. Full details with photo’s to be included in our April newsletter. Looking forward to 2014, excitement is beginning to build for the Commonwealth Games which are now only six months away. If you have tickets for the Games, please let us know as it’ll be good to know who’ll be there on which dates. Joan Mills has been Janet Wrighton and I working hard ensuring the EN supporters club have the best deals available, so we should have a good turn out of supporters at the games. Yvonne and I are working on EN’s bid to the Heritage Lottery Fund for money that will allow us to employ someone to undertake the huge job of cataloguing the archives held centrally here at Netball House. We anticipate that the project will last up to three years as we are planning a couple of exhibitions and oral history element to our bid. In December, I went to Dartford in Kent to see what Joan Mills, Cathy Hickey and their team had done with Kent’s archives, are now housed within the Bergman-Osterberg museum. The day was most informative and it was good to speak to the museum curator about the storage and display of the archives. -
Annual Report 2018-19
Annual Report 2018-19 i CONTENTS 01 2018-19 Highlights 02 CEO and Chairman’s Statements 04 Participation 06 Coaching 08 Officiating 10 Goalden Globe Awards 12 Vitality Roses 14 Performance Pathway 16 Vitality Netball World Cup 2019 18 Vitality Netball Superleague 20 Community Competition 22 Membership 24 Commercial and Marketing 28 Governance, Compliance and Inclusion 29 Heritage 30 Regions 32 Financial Review Vitality Roses VNWC2019/international photos and Vitality Netball Superleague Winners photo: Getty Images ii 2018-19 HIGHLIGHTS Commonwealth Games GOLD medallists England Netball crowned Sports Organisation of the Year at the BT Sport Industry Awards Vitality Roses awarded Team of the Year and Greatest Sporting Moment at the BBC Sports Personality of the Year Awards Vitality Roses ranked 2nd in INF World Rankings Significant reduction in reliance on public funding with 50.4% of revenue generated from our own sources, a real term increase of £1.1m from 2017-18 Back to Netball 10 year anniversary 100k Back to Netball participants 1,403 Walking Netball participants from the Women’s Institute 5,506 students engaged in the UNO programme 1,200+ deaf and disabled participants Over 900 new Level 1 and Level 2 coaches qualified 655 new official qualifications 33 players selected for the Roses Academy programme 106 grants awarded for athletes through Backing the Best, SportsAid, TASS and DiSE Vitality announced as title sponsor of the Vitality Netball World Cup 2019 Sky Sports and BBC confirmed as UK broadcast partners for the Vitality Netball World Cup 2019 500 “Pivoteers” recruited for the Vitality Netball World Cup 2019 Over 100k members for the fourth year running Partnerships signed with Vitality, Jaffa Fruit, Nike, Gilbert, Red Bull, The British Army, Elastoplast and Oasis iv 1 CEO AND CHAIRMAN’S STATEMENTS 2018-19 has been one of the biggest and most exciting years for England Colin Povey The Board has continued To top all of this off we have been Chairman of England Netball to maintain best practice in preparing for the Vitality Netball Netball to date. -
PATHWAYS to PERFORMANCE the Plan 2010 - 2015
PATHWAYS TO PERFORMANCE The Plan 2010 - 2015 ‘2wards 2014 and beyond – working together to achieve success’ Netball Scotland | Suite 296, Central Chambers, 93 Hope Street, Glasgow, G2 6 LD Contents Overview............................................................................................................................................................................................................... 3 Progress and Update – One Year Ahead .............................................................................................................................................................. 4 Performance Plan Objectives ................................................................................................................................................................................ 7 1. Performance Athletes ....................................................................................................................................................................................... 8 2.Technical Support ............................................................................................................................................................................................ 10 3.Competition and National Team Targets .......................................................................................................................................................... 11 4.Sport Science ................................................................................................................................................................................................. -
England Netball
#RISEAGAIN ENGLAND NETBALL ANNUAL REPORT 2020-2021 A YEAR IN NETBALL LIKE NO OTHER, THIS REPORT TELLS OUR THE YEAR OVERVIEW STORY AS THE NETBALL FAMILY NAVIGATE THEIR WAY THROUGH ONE OF THE TOUGHEST YEARS IN OUR SPORT TO DATE ANY DREAM VOLUNTEERS CONTENTS WE’LL DO WEEK #RISEAGAIN CADBURY VITALITY NETBALL LOCKDOWN RETURN TO PLAY NETBALL SERIES LEGENDS SERIES 2020/21 TIMELINE 03 VITALITY welcome 04 GOALDEN GLOBE RULE AWARDS COVID-19 OF STEP 1 – THE UNKNOWN – APRIL, MAY, JUNE 06 SIX STEP 2 – PLANNING A COMEBACK – JULY, AUGUST 12 STEP 3 – NAVIGATING THE TIERS – SEPTEMBER, OCTOBER 16 RISE.AS ONE. STEP 4 – STEP BACK AGAIN – NOVEMBER, DECEMBER, JANUARY 21 STEp 5 – RISE AS ONE – FEBRUARY 27 JOAN MILLS APPOINTED step 6 – together again – MARCH 36 VIRTUAL NETBALL CLUB PRESIDENT VITALITY NETBALL NETBALL AGAINST SUPERLEAGUE 2021 FINANCIAL REVIEW 42 RACISM #TOGETHERWEARENETBALL 03 Colin Povey, Chair Fran Connolly, Ceo What a difference a year makes! 12 months ago, I fashioned hard work we managed to put on a replacement This year has truly been like no other. We’ve focus and challenge. It involved a huge effort, supported was reflecting on a wave of positive, good news series between the Vitality Roses and the Vitality Netball faced many unexpected challenges, but I am by the global netball family, with extensive game analysis, stories that had followed the Vitality Netball World Legends. Again, thanks are due to all those who worked so proud of all that we have achieved in the rule modifications, safety protocols being implemented, Cup 2019 and we were fully expecting our sport to so hard to create this opportunity. -
All England Netball Association
ALL ENGLAND NETBALL ASSOCIATION A History of Netball in England Through the Ages - To Present Day England Netball, Sports Park, 3 Oakwood Drive, Loughborough, Leicestershire. LE11 3QF www.ournetballhistory.org.uk EARLY BEGININGS 1891 Game invented in USA by a YMCA Secretary, where it was then, and is now, called Basketball. First match recorded in America1900 (Boston) 1895 Visit of Dr Justin Toles, an American, to Madam Österberg’s Physical Training College (then at Hampstead). Students were taught Basket Ball - indoors – there were no printed rules - no lines, circles or boundaries. The goals were two waste paper baskets hung on walls at each end of the hall. Within Madame Bergman Österberg’s Report, dated 1895 the following was recorded : Basket Ball is an American game introduced into our College by Dr Toles ; its aim is to get the ball into the opponents’ basket or goal, the basket being placed at a height of about seven or eight feet. The play is entirely with the hands, and no player is allowed to hold the ball for more than 5 seconds. It is a good winter game and can be played by any number. We played a few games in the gymnasium under Dr Toles’ supervision. 1897 Game played out of doors on grass. An American lady paid a visit to the College (who moved to Dartford), and taught the game as then played by women in America. The students at Dartford introduced rings instead of baskets, the large ball and the division of the ground into three courts. After completing the physical training course, graduates of the college were virtually guaranteed employment in girls’ schools throughout the country, with an ample yearly salary of £100! 1900 The newly formed Ling Association (now the Physical Education Association) set up a sub-committee 1901 to revise and publish the first set of rules, 250 copies were published and many changes were adopted. -
Daughters of Bedfordshire
Daughters of Bedfordshire We have caught up with a number of people who have their roots in Bedfordshire and have made an impact in netball in the county and further afield. Maggie Jackson, MBE What are you currently involved in within Bedfordshire and outside of Beds? . I sit on the Beds committee as the Performance Lead and work intermittently with the Academy coaches; sadly not as often as I would like . I sit on the Mavericks board supporting the Performance aspect of Mavericks (very much in the background and supporting coaches where and when necessary across the senior, NPL and Development squads) as well as deliver coach education workshops on behalf of Mavericks and the East. Chair of Selectors for the National Academy age groups . Technical Lead on the Netball Europe Board . Head Coach of the 2016 Army Squad - a new departure and I am learning heaps! My husband is loving that I am involved as he is very involved in Navy and CCF work . Tutor for the UKCC Level 1 2 and 3 courses - intermittently but I really enjoy it! . Mentor to 4 potential Level 3 coaches What is it that you love about netball? Team work - you cannot be effective and perform exciting netball for 60 minutes on court without 7 players being involved What changes in the game do you think has made the greatest impact? The physical aspect of the game is having in my view the most impact as it is encouraging coaches to really reflect on what they are wanting their teams to look like and how they want them to compete. -
Annual Report
Annua l Re p o rt All England Netball Association Ltd 2010–2011 Eng l a n d N e t b a l l Annnual Report 2010–2011 Contents Various images throughout 1 Chairman’s Introduction 16–17 Sp o n so rsh i p publication courtesy of SWPix.com and backpageimages.com 2 Message from the CEO – 18–25 Development Maintaining Momentum 18–19 Children and Young People/ 3 A Yea r in Ne tb a ll Vo lu n t e e rin g 4–5 Membership 20–21 England Netball’s Regions 6–9 Pe r f o rm a n c e 22–23 New Ga mes; New Ma rkets/ Education and Training 6–7 En g la n d se n io r sq u a d 24–25 Coaching/Officiating 8–9 National Excel programme 26 Company Information 10–13 Competition and Events 26–28 Directors’ Report 10-11 Competition and Events Season 29 Independent Auditor’s Report 12–13 The FIAT Netball Superleague 30–40 Report and Financial 14–15 Marketing Sta te m e nts Eng l a n d N e t b a l l 1 Annnual Report 2010–2011 Chairman’s Introduction Netball in the City project is underpinned by a £1m funding from Sport England over 3 years. The FIAT Netball Superleague produced some fantastic competitive matches with Hertfordshire Mavericks beating Surrey Storm in the Grand Final. Various initiatives have been undertaken to improve communication with our members including the launch of a new website, an online digital magazine, a new format for the Netball magazine, a monthly newsletter and ongoing use of Facebook and Twitter, which has proved highly popular. -
Happy New Year!
CREATING OPPORTUNITIES East Bank East Works Find out the latest on our Awards world-class culture and Celebrating local education destination on talent on page 4 A NIGHT TO REMEMBER page 3 FOR LOCAL TALENT! January 2019 On 1 November, 250 people former apprentice Joan Da Cruz, gathered to celebrate the amazing and ten gongs were handed out on diversity of talent, innovation and the night. 19 year-old Shoreditch businesses on and around Queen resident Jack Connolly, who works Elizabeth Olympic Park at the as a horticultural apprentice, was East Works Awards. The annual crowned Apprentice of the Year. PARK NEWS event, held at Here East, recognises Jack said: “I was ecstatic to be the achievements of people and told I’d won, I’ve never really won partners participating in the anything big before! I joined in Legacy Corporation’s East Works March this year, doing a two-year Jack receives his Apprentice of the Year award from the Mayor of Hackney. HAPPY programme, which seeks to connect apprenticeship. I work in the north the talents of east Londoners to of the Park, planting, weeding, added: “It’s definitely worthwhile to the extraordinary opportunities strimming, hedge cutting… I’ve learnt do something like an apprenticeship NEW YEAR! being created in and around the a huge amount with the help of because you are learning on the job.” Park to ensure local people, under- my team leader and managers. It’s You can find out more about the represented groups and local helped me decide this is the area I East Works programme here: businesses can share in the benefits want to work in, and opened lots of QueenElizabethOlympicPark.co.uk/ of the Park’s development. -
England Netball Supporters Club
ENGLAND NETBALL SUPPORTERS CLUB CONGRATULATIONS to WHAT DOES THE FUTURE HOLD FOR Tracey Neville on her appointment YOUR SUPPORTERS CLUB ? as permanent Head Coach to the Following the 2011 World Netball Championship when England team taking them through small groups of independent travellers went out to to the Netball World Cup at the Singapore to support the England team and were lost Echo Arena in Liverpool in July 2019 amongst the large groups of well organised fans from following taking her team to win the southern hemisphere, a group of supporters Bronze at the Netball World Cup. decided that there was a need to form an England Netball Supporters Club. We approached England PAMELA COOKEY RETIRES Netball seeking backing for the development of the England shooter Pamela Cookey announced her concept and they agreed to work with key retirement from international netball but will continue representatives. The principle objectives of the to play for Surrey Storm in the 2016 Vitality Supporters Club are SuperLeague Pamela represented “To advise and, as appropriate, organise, on a no-risk England at U17, U21 basis, travel arrangements and support events to and and senior level, gained around international games/competitions.” 114 caps. She won Bronze at the 2006 The Supporters Club has grown in size, mainly through Melbourne and 2011 ‘word of mouth’ as our page on the EN website is pretty Delhi Commonwealth obscure, but we are now 600 strong, but would like to Games. She has a build on this, especially as we work towards the Netball Bronze medal from World Cup in Liverpool in 2019. -
England Netball Association
ALL ENGLAND NETBALL ASSOCIATION A History of Netball in England Through the Ages - To Present Day England Netball, Sports Park, 3 Oakwood Drive, Loughborough, Leicestershire. LE11 3QF www.ournetballhistory.org.uk EARLY BEGININGS 1891 • Game invented in USA by a YMCA Secretary, where it was then, and is now, called Basketball. First match recorded in America1900 (Boston) 1895 • Visit of Dr Justin Toles, an American, to Madam Österberg’s Physical Training College (then at Hampstead). Students were taught Basket Ball - indoors – there were no printed rules - no lines, circles or boundaries. The goals were two waste paper baskets hung on walls at each end of the hall. • Within Madame Bergman Österberg’s Report, dated 1895 the following was recorded : Basket Ball is an American game introduced into our College by Dr Toles ; its aim is to get the ball into the opponents’ basket or goal, the basket being placed at a height of about seven or eight feet. The play is entirely with the hands, and no player is allowed to hold the ball for more than 5 seconds. It is a good winter game and can be played by any number. We played a few games in the gymnasium under Dr Toles’ supervision. 1897 • Game played out of doors on grass. An American lady paid a visit to the College (who moved to Dartford), and taught the game as then played by women in America. • The students at Dartford introduced rings instead of baskets, the large ball and the division of the ground into three courts. • After completing the physical training course, graduates of the college were virtually guaranteed employment in girls’ schools throughout the country, with an ample yearly salary of £100! 1900 • The newly formed Ling Association (now the Physical Education Association) set up a sub-committee 1901 to revise and publish the first set of rules, 250 copies were published and many changes were adopted. -
Tamsin Greenway Discusses Vitality Netball Superleague's Quest To
WEDNESDAY-MARCH 10, 2021 Sport 05 Chelsea's missing piece? Havertz shines as Tamsin Greenway discusses false nine as Tuchel's golden touch continues Vitality Netball Superleague's quest to close the gap After 22 matches for the 2021 what makes it as compelling as it them will drive the Superleague's season, we've been able to see can be - it's why penalty shoot- intensity up. where every franchise is at, and outs in football, golden points in So often we hear about play- it's become clear that there's a di- rugby league, and matches like ers going to Australia or New vide between the top teams and England Netball's Commonwealth Zealand and they then speak the bottom teams. Games victory over Australia, al- openly about the rise in intensity If you take a look at the num- ways live long in fans' memories. - I was one of those players. Ev- bers, the difference in goals at the I don't think you can manipu- ery training session is incredibly end of matches highlights this. So late close results, but if there are challenging and being in those en- far, there's been an average of 16 steps that the Superleague can take vironments is what makes them a goals between Superleague teams towards having more goal-for-goal better player. at the full-time whistle, and 14 matches, and games where the re- The end goal needs to be to matches have been won by a mar- sult is uncertain until the final bring that intensity level here and gin of greater than 10 goals.