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Casual Color Palette Guidelines

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Casual Color Palette Guidelines Colors OFFICIAL SACRAMENTO STATE COLORS Colors in these palettes have been thoughtfully chosen for use in Sacramento State communications. The palettes contain specific hues and tones that, individually and together, embody the unique attributes of Sacramento State as they apply to standard, casual and formal applications. Numbers indicated on each color swatch refer to the Pantone Matching System (PMS) ink colors, CMYK (process colors: cyan, magenta, yellow, and black) conversions are for 4-color process printing, RGB (red, green, blue) conversions and web (hexadecimal) conversions are to be used for electronic communications. Colors shown on the following pages of this document are CMYK conversions. If possible, please consult an actual Pantone swatch book to see the true colors. PRIMARY COLORS The primary colors for Sacramento State are Sac State Green (Pantone 343) and Sac State Gold (Pantone 4525). The consistent representation of these primary colors distinctly identifies the University and reinforces its brand. The Sac State Green is dominant to the Sac State Gold. In the region, we like to think we own the color green. COLOR COMBINATIONS TO AVOID The color combination of blue and gold is not to be used as it can be construed as similar to the UC system. Sac State Green Sac State Gold To further differentiate Sacramento State, the blues available in the expanded color palette are more teal and Pantone 343 C Pantone 4525 C aqua than royal or dark blue. Avoid combining palette colors Hornet Yellow, Sac State Gold, Ginkgo Gold, ~CMYK: 89-19-72-60 ~CMYK: 9-12-47-18 California Poppy and No. 2 Pencil Yellow with American River Teal, Blum Gum Eucalyptus or Blue Book Cyan. Pantone 343 U Pantone 4525 U ~CMYK: 91-15-80-47 ~CMYK: 8-10-44-15 RGB: 0-78-56 RGB: 196-182-129 HEX: 043927 HEX: c4b581 universitymarketing@csus.edu Sacramento State Brand Book | Spring 2015 Identity Style Guide | Visual Elements 48 Colors Palettes Sac State Gold has changed! Old Sac State Gold was FORMAL VOICE COLOR PALETTE PMS 4515, now PMS 4525. Redwood Grove Sac State Green Stinger Green Evergreen Ash Spruce Green White Birch Sac State Gold Hornet Yellow Green Pantone 343 C Pantone 341 C Pantone 347 C Pantone 369 C Pantone 616 C Pantone 4525 C Pantone 110 C Pantone 560 C ~CMYK: 89-19-72-60 ~CMYK: 95-5-82-24 ~CMYK: 93-0-100-0 ~CMYK: 68-0-100-0 ~CMYK: 10-5-49-6 ~CMYK: 9-12-47-18 ~CMYK: 2-22-100-8 ~ CMYK: 79-30-63-80 Pantone 343 U Pantone 341 U Pantone 347 U Pantone 369 U Pantone 616 U Pantone 4525 U Pantone 110 U Pantone 560 U ~CMYK: 91-15-80-47 ~CMYK: 96-5-80-23 ~CMYK: 71-0-72-0 ~CMYK: 55-0-92-3 ~CMYK: 17-11-52-0 ~CMYK: 8-10-44-15 ~CMYK: 4-17-98-7 ~CMYK: 85-32-79-59 RGB: 0-78-56 RGB: 0-132-83 RGB: 0-170-79 RGB: 88-185-71 RGB: 218-212-144 RGB: 196-182-129 RGB: 230-183-17 RGB: 0-46-35 STANDARD VOICE COLOR PALETTE Ginkgo Gold California Poppy Kumquat Orange Guy West Bridge Red Maple Pomegranate Mulberry Princess Tree Pantone 7406 C Pantone 124 C Pantone 131 C Orange Pantone 7599 C Pantone 202 C Pantone 689 C Purple ~CMYK: 0-20-100-2 ~CMYK: 0-30-100-0 ~CMYK: 2-39-100-10 Pantone 153 C ~CMYK: 0-85-98-20 ~CMYK: 9-100-64-48 ~CMYK: 24-89-5-37 Pantone 7670 C Pantone 7406 U Pantone 124 U Pantone 131 U ~CMYK: 5-64-100-17 Pantone 7599 U Pantone 202 U Pantone 689 U ~CMYK: 80-74-0-0 ~CMYK: 1-17-93-3 ~CMYK: 2-30-98-8 ~CMYK: 3-36-97-9 Pantone 153 U ~CMYK: 0-72-83-22 ~CMYK: 12-88-67-34 ~CMYK: 40-78-23-12 Pantone 7670 U RGB: 250-198-6 RGB: 235-171-33 RGB: 221-151-26 ~CMYK: 5-52-97-14 RGB: 198-64-29 RGB: 132-0-41 RGB: 139-52-109 ~CMYK: 73-62-0-2 RGB: 198-103-29 RGB: 78-88-166 American River Teal Desert Olive Pineapple Guava Squirrel Brown Black Walnut Pantone 3155 C Pantone 384 C Pantone 611 C Pantone 140 C Pantone 7532 C ~CMYK: 100-9-29-47 ~CMYK: 26-4-99-35 ~CMYK: 7-1-89-10 ~CMYK: 19-49-100-54 ~CMYK: 23-37-45-65 If you are not printing in Pantone colors please use the CMYK Pantone 3155 U Pantone 384 U Pantone 611 U Pantone 140 U Pantone 7532 U breakdown on this page (C=coated, U=uncoated.) ~CMYK: 100-6-31-34 ~CMYK: 27-6-95-26 ~CMYK: 5-3-100-13 ~CMYK: 14-28-90-35 ~CMYK: 14-23-33-52 Add swatches using the “Pantone + Color Bridge Coated” when RGB: 0-100-144 RGB: 112-140-44 RGB: 214-220-52 RGB: 117-86-39 RGB: 93-78-63 creating files in Illustrator and InDesign. Avoid combining gold or yellow with teal, blue or cyan as they represent another local University’s colors. CASUAL VOICE COLOR PALETTE No.2 Pencil Yellow Flamin’ Hot Orange Rose Garden Red Phlagleblast Blue Gum Blue Book Cyan Apple Green Bike Lane Lime Pantone 116 C Pantone 7579 C Pantone 193 C Fuchsia Eucalyptus Pantone 326 C Pantone 361 C Pantone 382 C ~CMYK: 0-14-100-0 ~CMYK: 0-74-100-0 ~CMYK: 2-99-62-11 Pantone 513 C Pantone 7467 C ~CMYK: 81-0-39-0 ~CMYK: 77-0-100-0 ~CMYK: 28-0-100-0 Pantone 116 U Pantone 7579 U Pantone 193 U ~CMYK: 53-99-0-0 ~CMYK: 97-0-30-0 Pantone 326 U Pantone 361 U Pantone 382 U ~CMYK: 0-19-100-0 ~CMYK: 0-56-89-0 ~CMYK: 3-89-49-9 Pantone 513 U Pantone 7467 U ~CMYK: 68-0-36-0 ~CMYK: 56-0-87-0 ~CMYK: 33-0-85-0 RGB: 255-205-0 RGB: 222-92-43 RGB: 191-13-62 ~CMYK: 41-82-0-0 ~CMYK: 76-0-30-0 RGB-C: 21-170-166 RGB: 55-167-72 RGB: 191-208-39 RGB: 135-38-113 RGB: 0-163-173 universitymarketing@csus.edu Sacramento State Brand Book | Spring 2015 Identity Style Guide | Visual Elements 49 Colors Casual Voice CASUAL VOICE COLOR PALETTE Casual voice materials MUST include 10% of the following colors, Because casual voice communications are primarily with Sac State green as the dominant color: targeted to our current student community, the casual Sac State Green Sac State Gold palette provides more latitude with brighter and Sac State Gold has changed! Pantone 343 Pantone 4525 friendlier colors. Up to 90% of the total design area may Old Sac State Gold was utilize the casual voice palette, while 10% should remain PMS 4515, now PMS 4525. dedicated to the primary colors. While the casual voice palette offers two blue-hued options, the directive remains the same: avoid using Casual voice materials MAY have 90% of the following colors: blue, especially with gold or yellow, as a dominant color scheme in any voice. No.2 Pencil Flamin’ Hot Rose Garden Phlagleblast Blue Gum Blue Book Cyan Yellow Orange Red Fuchsia Eucalyptus Pantone 326 Please note: Blue Gum Eucalyptus, Blue Book Cyan and Pantone 116 Pantone 7579 Pantone 193 Pantone 513 Pantone 7467 American River Teal may not be used next to Sac State Gold, No.2 Pencil Yellow, Ginkgo Gold, California Poppy or Hornet Yellow. Apple Green Bike Lane Lime Ginkgo Gold California Kumquat Guy West Bridge Pantone 361 Pantone 382 Pantone 7406 Poppy Orange Orange Pantone 124 Pantone 131 Pantone 153 Red Maple Pomegranate Mulberry Princess Tree American River Desert Olive Pantone 7599 Pantone 202 Pantone 689 Purple Teal Pantone 384 Pantone 7670 Pantone 3155 Pineapple Squirrel Brown Black Walnut Redwood Grove Stinger Green Evergreen Ash Guava Pantone 140 Pantone 7532 Green Pantone 341 Pantone 347 Pantone 611 Pantone 560 FIND IT ONLINE Spruce Green White Birch Hornet Yellow Downloadable swatch palettes are available for InDesign, Illustrator and Photoshop, visit the Pantone 369 Pantone 616 Pantone 110 Brand Center at csus.edu/brand/colors.html. universitymarketing@csus.edu Sacramento State Brand Book | Spring 2015 (Updated Spring 2016) Identity Style Guide | Visual Elements 52 Web Colors WEB COLOR GUIDELINES FORMAL VOICE COLOR PALETTE – WEB Web communications reach broad audiences and should be presented only in standard or formal voice. The web Redwood Grove Sac State Green Stinger Green Evergreen Ash Spruce Green Sac State Gold colors shown on the right are from the University’s formal Green Pantone 343 C Pantone 341 C Pantone 347 C Pantone 369 C Pantone 4525 C and standard color palettes with additional golds in the Pantone 560 C RGB: 0-78-56 RGB: 0-132-83 RGB: 0-170-79 RGB: 88-185-71 RGB: 196-182-129 formal palette for web design only. RGB: 0-46-35 HEX: 043927 HEX: 00573d HEX: 0fa153 HEX: 58b947 HEX: c4b581 HEX: 021e14 A formal voice web page must have 90% of its color come from the formal palette with Sac State Green as the dominant color. The remaining 10% of the page may use accent colors from the standard voice palette. Hornet Yellow Web-Only Color Web-Only Color Web-Only Color Web-Only Color Web-Only Color Pantone 110 C RGB: 170-152-94 RGB: 203-183-120 RGB: 207-182-104 RGB: 225-197-122 RGB: 240-225-176 A standard voice web page must have at least 30% of RGB: 230-183-17 HEX: aa985e HEX: cbb778 HEX: cfb668 HEX: e1c57a HEX: f0e1b0 its color as Sac State Green and Sac State Gold, with Sac HEX: e6b711 State Green as the dominant color.
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