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Misericordia University PRESIDENT’SMESSAGE Graphic Standards Manual Misericordia University PRESIDENT’SMESSAGE This graphic standards manual introduces and explains Misericordia’s visual identity and institutional brand. The consistent use of these standards throughout all university communications—both in print and online— will build a stronger, more coherent, and more persuasive brand identity. A strong brand will in turn help us achieve our goal to increase CONTENTS awareness, interest, and enrollment while also President’s Message 2 improving student quality. As we make the Official Color Palette 3 The Logo 4 change from College Misericordia to The Icon 7 Misericordia University, we have a great The Wordmark 10 opportunity to reinforce our brand promise: Examples of Correct Usage 11 Misericordia University is where caring, Examples of Incorrect Usage 14 Typography 15 motivated students receive the attention they Paper Stock 16 deserve, the high quality education they seek, Sample Publications 17 and the opportunities they need to be successful. If you have further questions about correct usage of the graphic identity and other brand elements, please contact the Marketing Communications Department for project approval. Michael A. MacDowell President President’s Message 2 OFFICIAL COLOR PALETTE MAIN COLOR PALETTE COATED UNCOATED There are two main colors in Misericordia’s official palette. The official colors coordinate with the Pantone Matching System, the most widely accepted industry standard for matching colors. Pantone colors are formulated to print on coated P M S 1 1 7 C P M S 2 9 3 C P M S 1 1 7 U P M S 2 9 3 U and uncoated paper. MISERICORDIA MISERICORDIA MISERICORDIA MISERICORDIA GOLD BLUE GOLD BLUE PANTONE COLORS ON COATED STOCK: PMS 117C, gold COLORBUILDS WEBCOLORS PMS 293C, blue PANTONE COLORS ON UNCOATED STOCK: PMS 117U, gold PMS 293U, blue PANTONE FOUR-COLOR PROCESSCOLORS: PROCESS PROCESS RGBVALUES: RGBVALUES: MU’s colors may also be made up COLOR: COLOR: MISERICORDIA MISERICORDIA of 4-color process screen builds to MISERICORDIA MISERICORDIA GOLD BLUE approximate the PMS equivalents. GOLD BLUE R = 1 9 6 R = 0 C = 0 C = 1 0 0 G = 1 5 8 G = 7 1 RGB VALUES: M = 1 8 M = 5 7 B = 1 3 B = 1 8 6 Specify the RGB (red, green, blue) Y = 1 0 0 Y = 0 values shown to match MU’s K = 1 5 K = 2 official colors on the Web. ALTERNATE YELLOW/GOLD COATEDUNCOATED COLOR BUILDS WEB COLORS ALTERNATE YELLOW/GOLD: In cases where a brighter yellow is desirable, such as on the athletic logo, it is acceptable to use the alternate yellow/gold. We recommend using this option sparingly as it is difficult to match in CMYK. Always use the P M S 1 1 6 C P M S 1 1 6 U PROCESS RGBVALUES: yellow/gold as an accent color. It is ALTERNATE ALTERNATE COLOR: ALTERNATE not deep enough to hold legibility GOLD GOLD ALTERNATE GOLD in type. GOLD R = 2 4 7 C = 0 G = 2 0 9 M = 1 6 B = 2 3 Y = 1 0 0 K = 0 Official Color Palette 3 THELOGO The new logo consists of two components: an icon (a stylized rendering of the Misericordia arch) and a wordmark (the University name set in a specially created type treatment). ICON WORDMARK CORRECTUSAGE The icon and wordmark have been designed for flexible usage. The icon may appear alone, and the space between the icon and word- mark may be adjusted depending on layout requirements. NOTE: The complete logo which includes both the icon and wordmark, must appear at least once on any application. Either the icon or the wordmark may appear independently only if the complete logo has been used. The Logo 4 THELOGO The logo has been designed in two orientations —horizontal and vertical—to provide flexibility in layout and design. HORIZONTALORIENTATION VERTICALORIENTATION The Logo 5 THELOGO There are two options for displaying the logo in two colors. V E R S I O N 1 V E R S I O N 2 VERSIONONE shows the icon in gold and the wordmark in blue. Use this option when reproduction can be closely monitored to ensure that the detail in the icon is crisp and clear. This version is not rec- ommended for reproduction in small sizes. VERSION 2 shows the icon in blue and gold with the wordmark in blue. Use this option whenever reproduction cannot be closely monitored. This option will provide the most clarity in all sizes. To ensure clear legibility, never attempt to reproduce the wordmark in PMS 117 Gold. The Logo 6 THEICON The icon—designed to reflect Misericordia’s history and traditions—is a stylized rendering of the University’s signature campus landmark, the main entrance archway. The icon may be used separately from the wordmark. The Icon 7 THEICON Three versions of the Misericordia icon that show varying levels of detail have been created to cover all reproduction requirements. ICON/LARGEVERSION ICON/MEDIUMVERSION ICON/SMALLVERSION 1" or larger 1/2 – 1" 1/4" LARGE: The large version shows MEDIUM: The medium version SMALL: The small version is the the most detail in the arch render- shows more detail in the arch most simplified rendering of the ing and is designed for use in large- rendering and is designed for arch and is designed for scale applications such as banners. general use. It is suitable for reproduction in sizes smaller reproduction at 1/2" in width to 1." than 1/2" in width, or for usage NOTE: with low-resolution requirements. The complete logo which includes NOTE: For best results, do not attempt both the icon and wordmark, The complete logo which includes to reproduce the icon at sizes must appear at least once on any both the icon and wordmark, smaller than 1/4." application. must appear at least once on any application. NOTE: Either the icon or the wordmark The complete logo which includes may appear independently only if Either the icon or the wordmark both the icon and wordmark, the complete logo has been used. may appear independently only if must appear at least once on any the complete logo has been used. application. Either the icon or the wordmark may appear independently only if the complete logo has been used. The Icon 8 THEICON The two-color icon retains a white background when overprinting a color. All other single color options are transparent when overprinting a color background. 2-COLOR OPTION 1-COLOR (WHITE) 1-COLOR (PMS 293) ON PMS 117 GOLD ON PMS 117 GOLD ON PMS 117 GOLD 2-COLOR OPTION 1-COLOR (WHITE) 1-COLOR (PMS 117 GOLD) ON 50% OF PMS 293 ON PMS 293 BLUE ON PMS 293 BLUE 2-COLOR OPTION 1-COLOR (WHITE) 1-COLOR (PMS 117 GOLD) ONSAMPLECOLOR ONSAMPLECOLOR ONSAMPLECOLOR The Icon 9 THEWORDMARK Misericordia’s wordmark is set in the Minion NOTE: The font size and letterspacing have been carefully typeface family. Minion is a contemporary adjusted for optimal legibility and visual flow. Do not attempt to font inspired by classical, old style typefaces recreate the wordmark. Always use the Illustrator document provided. of the late Renaissance. Minion combines the To ensure clear legibility, never aesthetic and functional qualities that make attempt to reproduce the text type highly readable with the versatility wordmark in PMS 117 Gold. of digital technology. The font size and letterspacing have been adjusted for optimal legibility and visual flow. The Wordmark 10 EXAMPLESOFCORRECTUSAGE PMS 293 blue and PMS 117 gold are the preferred color options for printing the logo. The logo may also reverse out of a solid color of either the official blue or gold. Icon, PMS 117 and wordmark, PMS 293 Icon, PMS 293, PMS 117 Icon and wordmark, PMS 293, PMS 117 Icon, PMS 293 Icon and wordmark, white, on PMS 293 background Icon, PMS 117 on PMS 293 Icon and wordmark, PMS 293 on PMS 117 background Icon, PMS 293 on PMS 117 Examples of Correct Usage 11 EXAMPLESOFCORRECTUSAGE 1) Acceptable: The logo may overprint a photograph. For good legibility the logo must be placed in a clear area of the photo. 1) 2) Unacceptable: Do not attempt to print the logo on any photo that is too busy or does not have a clear, open area. 2) 3) Acceptable: Place the logo in a solid color field if a photo does not have a “dead area” that will allow clear legibility of the logo. 3) Examples of Correct Usage 12 EXAMPLESOFCORRECTUSAGE Walk under the 1) The icon may be used alone as a graphic accent. Misericordia University arch and you step into the best of two worlds. You get a great education that builds a strong foundation for a successful career and a fulfilling life. 1) 2) The size and orientation of the icon and wordmark may be altered to enhance legibility in special applications such as a vertical banner. 2) Examples of Correct Usage 13 EXAMPLESOFINCORRECTUSAGE 1) 1) The wordmark should never be MISERICORDIA replaced by another font. Always UNIVERSITY use the approved logo artwork. 2) 2) Do not apply a horizontal or vertical scale that will alter the original proportions of the icon or wordmark. 3) 3) Do not insert other elements into the logo. 4) 4) Do not “fill” the arch with a color other than Misericordia’s official colors. 5) 5) Do not use a background color that is too dark to hold the legibility of the logo. Examples of Incorrect Usage 14 TYPOGRAPHY Misericordia’s typographic palette consists of two primary font families—a serif font, Minion, and a sans serif font, Avenir. MISERICORDIAUNIVERSITY PRIMARYFONTS When Minion is unavailable or where print The fonts for Misericordia have been chosen to provide an elegant, quality cannot be controlled, we recommend clean, and flexible suite of typefaces to meet the University’s diverse substituting Times New Roman, a widely communications needs.
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