Annual Report 2018
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www.giti.com ring • Involvements in Pr anufactu emium G een M lobal M nd Gr otor al a spor Glob ts • A F ocu s o n S er vic e & Su pp or t • B u il di ng B e tt er C o m m u n it ie s Annual Report 2018 Table of Contents Introduction 001 Commercial Tire 047 Making Trucks and Buses More Efficient Message From Executives Product and OEM Updates Giti Highlights in 2018 China North America About Giti 005 Europe Asia | Oceania Giti Overview and Our Difference Middle East Giti Global Presence Latin America | Africa Our Journey to Success Manufacturing and R&D 011 Professional Fleets 059 Top Value Through Great Products and Support Green Production in Three Countries Pushing the Limits of R&D Better Quality, Better Service, and Better Value for the Fleet Motorsports 015 All-Around Integrated Fleet Service Winning Motorsports Technology For Our Testimonials from Global Professional Everyday Driving Tires Fleet Partners Formula 3 Asian Series Marketing 069 24 Hours Nürburgring Race Sharing Giti with the World European Truck Racing Macau Lotus Cup Racers More sMiles with Giti UK Fun Cup Use Giti to Explore P3 Endurance Series Brand Awareness Formula Renault/Clio End-User Activities Formula V1 Trade Events Partner Activities Distribution & Strong Digital Engagement Retail Focus 029 Giti Tire continued its global development Corporate Social Responsibility 081 Distribution & Retail Strategy A Positive Difference Across Generations Retail Alliances Around the World SPEEDWORK,Embracing Digital Retail Green Production Employee Wellness Consumer Tires Supporting Wildlife in Kekexili A Tire for Every Driver's Preference Growing Future Leaders Through Education 035 United in Diversity Product and OEM Updates PTGT Indonesia Activities China North America OEM Vehicles Listing 095 Europe Asia | Oceania Contact Us 110 Middle East Latin America | Africa Scan to view the Giti Tire Corporate Website Or visit www.giti.com/corp Well Positioned for the Road Ahead As we move into 2019, the global tire market continues to present both challenges and opportunities. With its manufacturing and R&D global footprint, premium motorsports involvements, product + service + IT approach and with a focus on digitalization, these building blocks will enable Giti Tire to maintain competitive advantages in the marketplace. In 2018, Giti made great strides in further developing and aligning its global network, growing its racing and brand awareness, gaining new major OEM fitments and launching new products to meet discerning consumers’ needs whilst continuing to focus on contributions to the community and environment. While 2019 will likely continue to face increasing economic, political and industry specific challenges, Giti’s inherent strengths and flexibility will be the impetus driving the company positively into the future. Dr. Enki Tan C Executive Chairman of Giti Tire B A: Taking on the 24 Hours Nürburgring Race B: Giti Booth at CV Show in Europe C: Inside Giti Tire's newest plant in Chester, South Carolina, USA D: Giti Tire's German Office E: Display for the 'More sMiles with Giti' branding campaign A 1 SummaryMessages Of From 2018 Executives Quality Products, Top Service, and Strong Partnerships With a constant focus on being a global manufacturer and industry innovation leader, Giti Tire continues to expand on its competitive strengths in customer service, through network, manufacturing, research, and order fulfillment. This includes a continued focus on digitalizing the customer experience through materials and platforms to improve efficiency, while also maintaining the personal relationships that Giti is recognized globally for. Sustainable development continues to be mandated across all our activities with focus on energy conservation, green tire development and green production approach to contain the impact of waste gas and water. Meanwhile, we will continue to reduce our environmental footprint whilst growing Giti to become the preferred partner to all our business stakeholders including customers, investors, business associates, employees and to the communities around us. Lei Huai Chin Managing Director D E 2 Giti Highlights in 2018 2018 was an exciting year for Giti with various breakthroughs and areas of growth. Expanded Global and Green Manufacturing Gradual ramping up of the 01 new US factory and expanding Indonesian production center 03 increased our overall capacity with continuous focus on State of Art New Tires automation for higher productivity The fully integrated Global One and green manufacturing R&D technology platform enables technology for environmental Giti engineers operating across protection. North America, Europe, China and Indonesia to provide our everyday drivers with better, safer and more durable state of art tires. 04 Exciting Motorsports 02 Developments Further Giti Brand 2018 saw Giti Tire nominated as the sole Expansion, Including to and office tire supplier to the high profile the US Formula 3 Asian Series. Other success were as official tires to the Macau Lotus The Giti flagship brand continued Cup and Formula V1 race while gaining its expansions to new markets, now recognition for our tire performance in covering all continents and regions. the BTRA European Truck Racing. The This included the introduction of year also saw Giti further entrenching its Giti Brand Commercial Truck and presence in the 24 Hours Nürburgring Bus tires to the US market, as well Endurance Race and setting the stage for as growth in Europe and brand the coming 2019 challenge. launches in Asia, Middle East, Latin America, and elsewhere. 3 Giti Highlights 2018 07 OEM Partnerships with 05 Global Leaders Expanded Retail and Giti Tire earned a number of OEM fitments in 2018, including using its Service Focus US-made Giti brand tires on new With a growing focus on the retail Volkswagon Tiguan SUVs. This and fleet service levels, a wide range goes in addition to recent European of new tools, programs, and support partnerships with fitments to the offerings were introduced in 2018. Renault Dacia Duster, Sandero, This included further investment in the Logan and MCV as well as to Seat company’s Speedwork chain in China, Ibiza from the VW Group. as well as in its Giti branded and other retail outlets around the world. 06 Greater Brand Exposure Through Innovative Campaigns The global ‘More sMiles with Giti’ campaign and Giti Anniversary Education and the month were introduced in 2018, Community bringing together employees, 08 distributors, and end-users around A continued focus on the the world. Many exciting digital and community, education, and the off-line brand activities were also environment was demonstrated conducted, taking Giti’s exposure through a range of activities. to new levels. These included working with new environmental projects, as well as with universities and elementary schools to improve the society and develop the leaders of tomorrow. 4 A Singapore-Based Global Tire Company With its roots going back more than 65 years in the tire industry, Giti Tire understand the requisites of being a resilient and consistent tire manufacturer in the highly competitive and fast changing market place and have the necessary resources in place. Today, the Giti business platform fully integrate its worldwide manufacturing and R&D footprint, an innovative sales, marketing and distribution channel together with its global motorsports activities to assure its future growth. 2018 Revenue 3.215 Billion USD R&D and Tire Testing Centers 4 R&D in China, the U.S., Germany, Indonesia, and 1 Tire 5 Testing Center in the UK Manufacturing Plants 8 6 in China, 1 in Indonesia, and 1 in the U.S. Offices Singapore, China, Indonesia, U.S., Canada, 12 U.K., Germany, France, Dubai, Malaysia, Italy, and Brazil More than Employees 35,000 Worldwide More than Point of Sales 70,000 In more than 130 countries 5 Giti Overview and Our Difference The Giti Tire Difference Giti Tire knows that quality and consistency depends on the care of each employee, facility, and activity. Because of this, the company orientate itself to focus on three key areas which include Top Quality Production and Innovation. Facilitating Employee Innovation and Growth and being a responsible Corporate Partner. duction ee Inno sible Co ro a loy va n rp P n p t po o ty d io s r li m n e a In E t a R e n a u g n o a P n Q i d v a t g a r p G a n t t i t n o i i r l o e T o e i n B r w c a t h F 1 2 3 Reliable Products Leadership Shareholder Value Delivering value, reliable performance, Embracing a winning spirit, sharing Maximizing shareholders’ value through and top quality. skills, demanding integrity, focusing on continuous growth and upholding priorities, and becoming a workplace of our market leadership in the industry, choice. while being supported by responsible Innovation management practices. Bringing insights, innovation, and creativity to the continuous process Growth of building and improving our trusted Encouraging personal growth through Sustainability brands. skills training, development, and career Achieving sustainable growth while advancement opportunities. being mindful of our responsibility to the environment and the people who live in Quality Services it. Listening to our customers and striving Empowerment to meet or exceed their needs and Building on a culture of continuous expectations, in a service-focused improvement, we encourage our Corporate environment. people to share knowledge and Governance experience in an environment Embracing full responsibility to our that builds trust,creating an open stakeholders, we are committed Partnerships communication channel that towards the highest levels of integrity, Engaging with our customers and transcends boundaries. business ethics, and transparency. building long-term relationships with superior value in our partnerships, built on a foundation of integrity. 6 Our Journey To Success • Established • Established Giti Giti Tire (China) Tire (Canada) Ltd.