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Annual Report 2018

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Annual Report 2018 Table of Contents Introduction 001 Commercial Tire 047 Making Trucks and Buses More Efficient Message From Executives Product and OEM Updates Giti Highlights in 2018 China North America About Giti 005 Europe Asia | Oceania Giti Overview and Our Difference Middle East Giti Global Presence Latin America | Africa Our Journey to Success Manufacturing and R&D 011 Professional Fleets 059 Top Value Through Great Products and Support Green Production in Three Countries Pushing the Limits of R&D Better Quality, Better Service, and Better Value for the Fleet Motorsports 015 All-Around Integrated Fleet Service Winning Motorsports Technology For Our Testimonials from Global Professional Everyday Driving Tires Fleet Partners Formula 3 Asian Series Marketing 069 24 Hours Nürburgring Race Sharing Giti with the World European Truck Racing Macau Lotus Cup Racers More sMiles with Giti UK Fun Cup Use Giti to Explore P3 Endurance Series Brand Awareness Formula Renault/Clio End-User Activities Formula V1 Trade Events Partner Activities Distribution & Strong Digital Engagement Retail Focus 029 Giti Tire Continues its Global Development Corporate Social Responsibility 081 Distribution & Retail Strategy A Positive Difference Across Generations Retail Alliances Around the World SPEEDWORK，Embracing Digital Retail Green Production Employee Wellness Consumer Tires 035 Supporting Wildlife in Kekexili A Tire for Every Driver's Preference Growing Future Leaders Through Education United in Diversity PTGT Indonesia Activities Product and OEM Updates China North America OEM Vehicles Listing 095 Europe Asia | Oceania Contact Us 110 Middle East Latin America | Africa Scan to view the Giti Tire Corporate Website Or visit www.giti.com/corp Well Positioned for the Road Ahead As we move into 2019, the global tire market continues to present both challenges and opportunities. With its manufacturing and R&D global footprint, premium motorsports involvements, product + service + IT approach, and focus on digitalization, these building blocks will enable Giti Tire to maintain competitive advantages in the marketplace. In 2018, Giti made great strides in further developing and aligning its global network, growing its racing and brand awareness, gaining new major OEM fitments, and launching new products to meet discerning consumers’ needs - while continuing to focus on contributions to the community and environment. Although 2019 will likely continue to face increasing economic, political, and industry specific challenges, Giti’s inherent strengths and flexibility will be the impetus driving the company positively into the future. C Dr. Enki Tan Executive Chairman of Giti Tire B A: Taking on the 24 Hours Nürburgring Race B: Giti Booth at CV Show in Europe C: Inside Giti Tire's newest plant in Chester, South Carolina, USA D: Giti Tire's German Office E: Display for the 'More sMiles with Giti' branding campaign A 1 SummaryMessages Of From 2018 Executives Quality Products, Top Service, and Strong Partnerships With a constant focus on being a global manufacturer and industry innovation leader, Giti Tire continues to expand on its competitive strengths in customer service, through network, manufacturing, research, and order fulfillment. This includes a continued focus on digitalizing the customer experience through materials and platforms to improve efficiency, while also maintaining the personal relationships that Giti is recognized globally for. Sustainable development continues to be mandated across all of our activities, with focus on energy conservation, green tire development and green production approach to contain the impact of waste gas and water. Meanwhile, we will continue to reduce our environmental footprint while growing Giti to become the preferred partner to all our business stakeholders - including customers, investors, business associates, employees and the communities around us. Lei Huai Chin Managing Director D E 2 Giti Highlights in 2018 2018 was an exciting year for Giti with various breakthroughs and areas of growth. Expanded Global and Green Manufacturing Gradual ramping up of the 01 new US factory and expanding Indonesian production center 03 increased Giti's overall capacity, with a continuous focus on State of the Art New Tires automation for higher productivity The fully integrated Global One and green manufacturing R&D technology platform enables technology for environmental Giti engineers operating across protection. North America, Europe, China, and Indonesia to provide our everyday drivers with better, safer and more durable state of the art tires. 04 Exciting Motorsports 02 Developments 2018 saw Giti Tire nominated as the sole Further Giti Brand and official tire supplier to the high profile Expansion, Including to Formula 3 Asian Series. Other success the US included being the official tire for the Macau Lotus Cup and Formula V1 race series, while The Giti flagship brand continued gaining recognition for tire performance in its expansions to new markets, now BTRA European Truck Racing. The year also covering all continents and regions. saw Giti further entrenching its presence in This included the introduction of the 24 Hours Nürburgring Endurance Race Giti Brand Commercial Truck and and setting the stage for the coming 2019 Bus tires to the US market, as well challenge. as growth in Europe and brand launches in Asia, Middle East, Latin America, and elsewhere. 3 Giti Highlights 2018 07 OEM Partnerships with 05 Global Leaders Expanded Retail and Giti Tire earned a number of OEM fitments in 2018, including using its Service Focus US-made Giti brand tires on new With a growing focus on the retail Volkswagon Tiguan SUVs. This and fleet service levels, a wide range goes in addition to recent European of new tools, programs, and support partnerships with fitments to the offerings were introduced in 2018. Renault Dacia Duster, Sandero, This included further investment in the Logan and MCV, as well as to Seat company’s Speedwork chain in China, Ibiza from the VW Group. as well as in its Giti branded and other retail outlets around the world. 06 Greater Brand Exposure Through Innovative Campaigns The global ‘More sMiles with Giti’ campaign and Giti Anniversary Education and the month were introduced in 2018, Community bringing together employees, A continued focus on the 08 distributors, and end-users around community, education, and the the world. Many exciting digital and environment was demonstrated off-line brand activities were also through a range of activities. conducted, taking Giti’s exposure These included working with to new levels. new environmental projects, as well as with universities and elementary schools to improve the society and develop the leaders of tomorrow. 4 Giti Overview and Our Difference The Giti Tire Difference Giti Tire knows that quality and consistency depends on the care of each employee, facility, and activity. Because of this, the company orientates itself to focus on three key areas which include Top Quality Production and Innovation, Facilitating Employee Innovation and Growth, and Being a Responsible Corporate Partner. duction ee Inno sible Co ro a loy va n rp P n p t po o ty d io s r li m n e a In E t a R e n a u g n o a P n Q i d v a t g a r p G a n t t i t n o i i r l o e T o e i n B r w c a t h F 1 2 3 Reliable Products Leadership Shareholder Value Delivering value, reliable performance, Embracing a winning spirit, sharing Maximizing shareholders’ value through and top quality. skills, demanding integrity, focusing on continuous growth and upholding priorities, and becoming a workplace of our market leadership in the industry, choice. while being supported by responsible Innovation management practices. Bringing insights, innovation, and creativity to the continuous process Growth of building and improving our trusted Encouraging personal growth through Sustainability brands. skills training, development, and career Achieving sustainable growth while advancement opportunities. being mindful of our responsibility to the environment and the people who live in Quality Services it. Listening to our customers and striving Empowerment to meet or exceed their needs and Building on a culture of continuous expectations, in a service-focused improvement, we encourage our Corporate environment. people to share knowledge and Governance experience in an environment Embracing full responsibility to our that builds trust,creating an open stakeholders, we are committed Partnerships communication channel that towards the highest levels of integrity, Engaging with our customers and transcends boundaries. business ethics, and transparency. building long-term relationships with superior value in our partnerships, built on a foundation of integrity. 6 Our Journey To Success • Established • Established Giti Giti Tire (China) Tire (Canada) Ltd. Investment Co. Ltd. Acquisition • Giti Tire (Anhui) • Established Giti • Giti Tire (Hualin) 1993 1998 Company Ltd. 2002 2005 Radial Tire China Company Ltd. (Anhui) • Established • Established • Giti Tire • Established Giti Giti Tire China 1995 proprietary sales 2001 (Chongqing) 2003 Tire (USA) Ltd. 2007 (Anhui) as joint- and distribution Company Ltd. venture centers • Established Giti • Established in various • Giti Tire Tire (Europe) B.V. Giti Tire China locations around (The Netherlands) (Fujian) (Yinchuan) the world Company Ltd. • Invested in PT • Giti Greatwall Gajah Tunggal Tire (Yinchuan) Tbk., Indonesia Company Ltd. PT Gajah Tunggal Giti Tire (Anhui) Tbk., Indonesia Company Ltd.
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