QUARTERLY Pour Summer 2020 Formerly the Publican PM40026059
Total Page：16
File Type：pdf, Size：1020Kb
THE QUARTERLY Pour Summer 2020 formerly the publican PM40026059 » CONNECTING WITH GEN Z » ANALYZING TRENDS » FOOD TRENDS » QUICK ON OUR FEET 604-271-1412 250-868-8890 Lower Mainland Okanagan [email protected] up front FEATURES 10 Quick on our Feet Our industry is doing what it does connecting with gen z best–take care of each other. 16 Village Liquor Store GEN Z BRAND EXPECTATIONS How Village Liquor Store makes ARE NOT WHAT YOU THINK life better for everyone on Gabriola Island 6 18 10 Food Trends for 2020 Takeout, supporting local, low proof drinks, flexitarianism, and fermentation are top trends. 22 Counting what Counts Find the right data, review statistics and benchmarks, then analyze the trends. DEPARTMENTS 4 ABLE BC Industry Update 5 BC Liquor Industry Trends 13 Beer Notes: Wine-beer Hybrids 13 Product Showcase 14 Wine Report: Viva La France 21 Names in the News 26 Liquor Licences in BC 27 What’s Coming? 28 ABLE BC Membership Report 29 BC Hospitality Foundation 30 Spirit Spotlight: All the Fizz About Carbonation EXTRAS 9 Make your Business More Influencer-friendly 24 Fostering Employee Engagement During a Time of Crisis » ABLE BC Industry Update by Jeff Guignard It’s hard to believe how quickly things changed. Hill in Ottawa, I know how important it is for For me, March 13th—barely seven weeks governments to step up to the plate. Only ago—was the day I fully understood that BC government has the financial resources to was going to be irrevocably changed by the tackle the staggering scope of our collective Quarterly Publication for the Alliance of Beverage Licensees COVID-19 pandemic that had, until then, been challenge. mostly confined to other places. That’s why we’ve working with dozens of 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 By March 16th, hundreds of hospitality business associations to fight for rent relief, T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 businesses closed. Then St. Patrick’s Day— tax deferrals, wage subsidies, forgivable [email protected] www.ablebc.ca @ABLEBC one of our industry’s most profitable days—was loans, and a host of other measures. Although all but officially cancelled. we still have much to do, I am enormously 2019-2020 Board of Directors & ABLE BC Staff COVID-19 had officially taken root in BC. grateful for how quickly governments have President Al McCreary BC’s hospitality industry was hit first—and implemented these needed programs. Most Past President Poma Dhaliwal Vice President Al Deacon hit hardest—by this pandemic. After that first importantly, they are actively seeking input Treasurer Trevor Kaatz week, almost every LP in BC had closed. When to proactively solve challenges. We remain in Directors Brady Beruschi, Michael Brown, you add in layoffs from the accommodation and daily contact with our government partners to Yvan Charette, Stephen Roughley, Barry Zwueste tourism sectors, our industries lost 250,000 give them feedback on which programs are Director-At-Large Lorne Folick, Gerald Proctor jobs that first week alone. working, which need improving, and where Executive Director Jeff Guignard As of late April, much of BC’s economy gaps remain. Director of Membership & remains shuttered or operating at reduced Throughout this crisis, BC’s Business Communications Danielle Leroux capacity. While some sectors like liquor retail Technical Advisory Panel (the liquor advisory are doing well, others have been decimated. panel comprised of the heads of BC’s The Quarterly Pour Editorial Committee: Megan Carson, Trevor Kaatz, Paul Rickett, Leah Stark, Dave Lindsay According to the BC Chamber of Commerce, various liquor and hospitality associations) 40% of BC’s businesses have less than 90 days has been meeting several times per week to Designed, Produced & Published by: of operating cash, over half of those still open discuss liquor policy solutions to support your EMC Publications 19073 63 Avenue, Surrey BC V3S 8G7 report 75% declines in revenue, and more than businesses. Things like allowing LPs and FPs Ph: 604-574-4577 1-800-667-0955 half of those currently closed likely won’t reopen to sell alcohol with take-out or delivery meals, [email protected] once this pandemic is over. protecting the integrity of our supply chain, www.emcmarketing.com Publisher Joyce Hayne The International Monetary Fund has said and earlier opening hours for liquor retailers. Designer Krysta Furioso that COVID-19 will lead to “the worst economic We’re also working on deferring licensing fees, ABLE BC Editor Danielle Leroux fallout since the Great Depression.” securing a discounted “hospitality price” for Copyright EMC Publications THAT is the true scope of what we are all on-premise licensees, and restoring single confronting together. bottle picks from LDB Wholesale. PUBLICATIONS MAIL AGREEMENT NO. 40026059 I know many of you aren’t sure how you’re We’ve divided our recommendations into RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT EMC PUBLICATIONS going to make it. You’re losing sleep wondering three general buckets: 1) urgent (i.e. what you 19073 63 AVENUE how to pay your rent, property tax, and utility need now to survive), 2) re-opening (what will SURREY BC V3S 8G7 bills. And I know it hurts to tell people you’ve help you get your doors open), and 3) recovery email: [email protected] worked with for years that you have to let them (what you need to get back on your feet in go; that you don’t know if their job will be there the long term). To learn more, check out our when all of this is over. “COVID-19 and BC’s Hospitality Industry” It may offer only a small comfort to say it, but webinar in ABLE BC’s online store at ablebc. you are not alone. None of us have ever faced ca or drop me a line at [email protected]. anything like this, but we will get through this No one knows how long this pandemic The opinions & points of view expressed in by working together. For our part, the team at will last, or when our industry will be able published articles are not necessarily those of ABLE BC. Advertisers are not necessarily endorsed by ABLE BC. ABLE BC will be here for you, and will keep to resume some level of “normal” services. fighting for you, for as long as it takes. No matter what comes next, ABLE BC will The work we do at ABLE BC on your behalf remained focused on fighting for your interests. has never felt more important or more urgent. If you’d like to discuss these or other issues, Having spent a decade working on Parliament please don’t hesitate to get in touch. 4 The Quarterly Pour BC LIQUOR INDUSTRY trends Wholesale Sales October - December 2019 Litres % increase/decrease % increase/decrease over previous quarter over previous year Beer - Domestic BC Commercial 33,141,121 - 13.4% - 9.3% Beer - BC Micro Brew 7,030,078 - 17.5% +5.8% Beer - BC Regional 11,261,106 - 15.1% +4.5% Beer - Import 9,293,125 - 17.8% - 0.8% Cider - Domestic & Import 3,779,037 - 33.0% - 7.8% Coolers 8,779,048 - 42.1% +22.4% Gin 458,895 - 13.0% +6.4% Rum 1,197,991 - 30.0% - 4.8% Tequila 256,019 - 23.2% +6.8% Vodka 2,455,175 +3.6% +2.4% Whisky 2,233,194 +20.7% - 0.01% Wine - BC 11,091,512 - 1.8% - 0.08% Wine - Canadian 301,802 +44.6% +60.6% Wine - USA 2,186,238 +25.2% +2.9% WineTotal 21,606,908 +6.7% - 0.05% Hospitality Sales October - December 2019 Litres % increase/decrease % increase/decrease over previous quarter over previous year Beer - Domestic BC Commercial 5,874,012 - 2.1% - 12.3% Beer - BC Micro Brew 2,797,899 - 14.8% +7.4% Beer - BC Regional 2,738,126 - 17.6% - 5.5% Beer - Import 2,075,323 - 6.1% +4.7% Cider - Domestic & Import 530,131 - 23.1% - 3.4% Coolers 260,810 - 40.1% +16.0% Gin 85,372 - 6.8% +6.0% Rum 91,174 - 5.2% - 10.8% Tequila 90,748 - 14.0% +9.2% Vodka 260,367 - 7.5% +0.1% Whisky 154,460 +12.5% - 5.6% Wine - BC 1,504,523 - 9.5% +1.7% Wine - Canadian 19,606 - 40.7% +22.8% Wine - USA 195,467 +14.4% - 5.1% WineTotal 2,576,807 - 4.2% +0.2% At the end of last year, most trends continued on the same path as they were heading earlier in the year. Domestic commercial beers continued their decline as craft beers and RTDs took their market share. Rum is definitely declining in popularity both in hospitality and wholesale sales. Tequila slowed its growth in the last quarter, but still showed gains over last year. Not surprisingly, whisky sales were strong over the holidays, but haven’t increased much year-over-year. Canadian rosé wine sales from outside of BC were making big gains earlier in the year, but had an over 40% drop in the last quarter, in both hospitality and wholesale sales, as the weather started to cool. Red wines from USA took some of that market share, so the ‘Buy Local’ message wasn’t very strong over the holidays. The Quarterly Pour 5 Top 3 Ways to Connect with Gen Z GenZ Brand Expectations are Not What You Think by Grace Lanuza Emerging from the shadow of Millennials, Generation Z is making waves behaviours and highlighted the great ways on how being “typical” is and claiming its place in society.