Food Fast to Making Mindful and and Mindful Making to Fast Food Getting About Being from Convenience Redefine To
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www.iftf.org 650-854-6322 | | 650-854-6322 respective owners. Reproduction is prohibited without written consent. SR-1618B consent. written without prohibited is Reproduction owners. respective © 2013 Institute for the Future. All rights reserved. All brands and trademarks remain the property of their their of property the remain trademarks and brands All reserved. rights All Future. the for Institute 2013 © Palo Alto CA 94301 CA Alto Palo healthful eating accessible for all. all. for accessible eating healthful desires for ourselves, our children, and the planet. the and children, our ourselves, for desires 124 University Avenue, 2nd Floor 2nd Avenue, University 124 to redefine convenience from being about getting food fast to making mindful and and mindful making to fast food getting about being from convenience redefine to Institute for the Future Future the for Institute we will need need will we the affluent, while billions of others go hungry. To address this dilemma, this address To hungry. go others of billions while affluent, the limits, not only produce the food we need, but also to fulfill our evolving evolving our fulfill to also but need, we food the produce only not limits, or [email protected] or our food, we’re packing on pounds. Mindless eating is driving lifestyle diseases among among diseases lifestyle driving is eating Mindless pounds. on packing we’re food, our food as we look to these technologies—not just to help us breach these these breach us help to just technologies—not these to look we as food utlook, contact Dawn Alva at 650-233-9585 650-233-9585 at Alva Dawn contact utlook, O ood F Global ’s F T IF about “on-the-go” products. But the OECD has found that as we spend less time preparing preparing time less spend we as that found has OECD the But products. “on-the-go” all our encounters with it. Over the next decade, we will re-experience re-experience will we decade, next the Over it. with encounters our all TION a M OR F IN ORE M FOR For decades, speed and ease have defined eating: fast food, ready meals, and and meals, ready food, fast eating: defined have ease and speed decades, For EATING in in food experience we way the transform to limits, those beyond us ONVENIENCE C REDEFINING encountering their limits. Technological innovations are poised to take take to poised are innovations Technological limits. their encountering Design and Production: and Design Robin Bogott, Dylan Hendricks, Karin Lubeck, Robin Weiss, Trent Kuhn Trent Weiss, Robin Lubeck, Karin Hendricks, Dylan Bogott, Robin engaged in the experience of food. But today, these strategies are are strategies these today, But food. of experience the in engaged Project Management: Project Neela Lazkani Neela Producer and Creative Director: Creative and Producer Jean Hagan Jean These strategies have been well honed by generations of people people of generations by honed well been have strategies These Editors: Lorraine Anderson, Pete Shanks Pete Anderson, Lorraine 2013–2023 Peer Reviewer: Peer Kathi Vian Kathi E diners’ considerations. considerations. diners’ done anytime, anywhere. anywhere. anytime, done Authors: Miriam Lueck Avery, Ben Hamamoto, Bradley Kreit, Sarah Smith Sarah Kreit, Bradley Hamamoto, Ben Avery, Lueck Miriam Shopping will no longer be an episodic event, but rather something that can be be can that something rather but event, episodic an be longer no will Shopping dominate still affordability and convenience eating, to comes it ENTS M AD ACKNOWLEDGE and consumers want the real-time convenience of the Internet in the physical world. world. physical the in Internet the of convenience real-time the want consumers and Shopping centralizes food in a common marketplace. And when when And marketplace. common a in food centralizes Shopping C ING offered in one place. This behavior is reaching its limits. Food waste plagues retailers retailers plagues waste Food limits. its reaching is behavior This place. one in offered Future is based in Palo Alto, California. Alto, Palo in based is Future efficiency. Manufacturing is at its best when it can be standardized. standardized. be can it when best its at is Manufacturing efficiency. PP retailers turned food shopping into a once-a-week activity where everything was was everything where activity once-a-week a into shopping food turned retailers health and health care to technology, the workplace, and human identity. The Institute for the the for Institute The identity. human and workplace, the technology, to care health and health DE O experiences. Production aims for intensification. Distribution requires requires Distribution intensification. for aims Production experiences. s and big box box big and s Supermarket shopping. one-stop of rise the saw decades past The insights that lead to action and spans a broad territory of deeply transformative trends, from from trends, transformative deeply of territory broad a spans and action to lead that insights E H innovation, and social dilemmas. Our research generates the foresight needed to create create to needed foresight the generates research Our dilemmas. social and innovation, thus developed several core strategies for optimizing this cycle of food food of cycle this optimizing for strategies core several developed thus S CENTRALIZATION CENTRALIZATION RETHINKING marketplace. We provide our members with insights into business strategy, design process, process, design strategy, business into insights with members our provide We marketplace. th has system food complex planet’s our decades, few last the Over emerging trends and discontinuities that will transform global society and the global global the and society global transform will that discontinuities and trends emerging celebrating 45 years of forecasting experience. The core of our work is identifying identifying is work our of core The experience. forecasting of years 45 celebrating The Institute for the Future is an independent, nonprofit strategic research group group research strategic nonprofit independent, an is Future the for Institute The and real in ways that range from healthy to hedonistic. to healthy from range that ways in real and OF F T F I OUT P AB humans, including themselves, make those pleasures both convenient convenient both pleasures those make themselves, including humans, A additives, we’ll remix standardization. Processing will become transparent. transparent. become will Processing standardization. remix we’ll additives, pleasures to come. And as mealtime approaches, they help busy busy help they approaches, mealtime as And come. to pleasures M change. and volatility of decade a for strategies resilient more develop suppliers and consumers become skeptical of foods filled with sugar, corn, and and corn, sugar, with filled foods of skeptical become consumers and suppliers about these future possibilities, we help our clients, sponsors, and collaborators collaborators and sponsors, clients, our help we possibilities, future these about shopping experiences that speak to our personal desires and foretell foretell and desires personal our to speak that experiences shopping disruptions and dilemmas in food and agriculture. By thinking systematically systematically thinking By agriculture. and food in dilemmas and disruptions As commodity economics squeeze squeeze economics commodity As question whether the results are truly “food.” “food.” truly are results the whether question ey create create ey Th tables. and kitchens, markets, our to diversity bring that years, we’ve worked with organizations to use foresight to think through through think to foresight use to organizations with worked we’ve years, the most unruly ingredients. But this has meant selecting and processing—and some some processing—and and selecting meant has this But ingredients. unruly most the TURING complex environmental issues that sustain food production. For seven seven For production. food sustain that issues environmental complex flavors from a few staple ingredients. They design distribution systems systems distribution design They ingredients. staple few a from flavors homogenized cheese to Coke’s algorithmic orange juice, we have standardized even even standardized have we juice, orange algorithmic Coke’s to cheese homogenized food habits and choices, to the dynamics of global food markets, to the the to markets, food global of dynamics the to choices, and habits food AC Consistency of taste and texture was a 20th century breakthrough. From Kraft’s Kraft’s From breakthrough. century 20th a was texture and taste of Consistency and innovators engineer processes to manufacture a cornucopia of of cornucopia a manufacture to processes engineer innovators and F the tensions and possibilities of food futures, from people’s everyday everyday people’s from futures, food of possibilities and tensions the ogram’s research and forecasts explore explore forecasts and research ogram’s Pr Outlook Food Global The to produce more, and hopefully higher quality, food. Entrepreneurs Entrepreneurs food. quality, higher hopefully and more, produce to STANDARDIZATION STANDARDIZATION UTLOOK REMIXING O F G OUT AB ways ways personal. Food scientists and farmers alike experiment with with experiment alike farmers and scientists Food personal. ANU O M For many of us, these food experiences are professional as well as as well as professional are experiences food these us, of many For our imaginations. imaginations. our a rebalancing towards resilience, local sources, and deliciousness. and sources, local resilience, towards rebalancing a to make a better future today. future better a make to We will see see will We others must scale up: and efficient systems are often inflexible and brittle. brittle. and inflexible often are systems efficient and up: scale must others for people and the planet. the and people for to leverage technological disruptions disruptions technological leverage to at rest, in politics and in play, in our bodies and in in and bodies our in play, in and politics in rest, at a as they once were. Some operations struggle to reconnect to local sources, while while sources, local to reconnect to struggle operations Some were.