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Edition No.22 June 2007 DVB-SCENE Tune in to Digital Convergence

22

The Standard for the Digital World

This issue’s highlights > DVB-H & teletext Ahead of > Winning the heart of broadband > DVB-H in Vietnam > HDTV in Asia-Pacific > Analysis: PVRs > DVB-SSU > Market Watch the Game SFN3 ASI MODULATOR 3 MODULATOR DVE- 7000 IP DVB-S2 MODULATOR 1 MODULATOR MODULATOR 2 MODULATOR SFN1 Built-in GPS synchronization Built-in and steering Electronic antenna null elimination technology DMB and STiMi standards DVB-H, DAB, in DVB-T, Available such as XM and Sirius as proprietaryas well waveforms Compact outdoor self-containedCompact outdoor platform repeater W terrestrial 200 SNMP compliant Fully No external peripherals required backbone distribution for signal DVB-S2 receiver IP backbone interface Amplifier High performancePower LDMOS SFN2 The DVE 7000 DVB-H Satellite Gateway is the core of is the core Gateway DVE 7000 DVB-H Satellite The effective mobile cost efficient and highly optimized, device A single DVE 7000 DVB-H architecture. and manages global and local distributes processes, SFN in packages multiple remote grouped to content link and drasti- a satellite through & MFN networks The DVE-R 7000 link efficiency. satellite cally improves to specific the content demultiplexes receiver satellite location. it’s DVE 7000 / DVE-R 7000 Repeater DVB-T/H DVB-T/H Gateway DVB-T/H DVE 6000 NetManager Application Technique delivering delivering Technique TM Available in portable version Available

Single compact unit unprecedented bandwidth utilization and unprecedented efficiencynetwork (Statistical Multiplexing) compiler parser, Internal SI/PSI table editor, TDL) (UBS SI/PSI and generator Internal SFN Adapter Built-in interfaces for cooling system management, system interfacesBuilt-in cooling for functions and emergency diagnostics control transmitter modem NOC communication Built-in Web Browser & SNMP Remote Control & SNMP Remote Browser Web drive direct PA +20 dBm for Fully DVB-H Compliant Fully system repeater Management of complete Web Browser & SNMP Remote Control Control & SNMP Remote Browser Web tests for lab with +10 dBm amplifier Available Fully DVB-H Compliant Fully available) version 30 MHz 1 GHz to RF Output (L-band Dynamic Time Slicing Time Dynamic Internal stream Internal stream and player recorder

on the market today? on the market What makes DVE 6000 the best product What makes DVE 6000 DVE DVB-H Encapsulator IP DVX 5500 DVB-T/H Exciter DVB-T/H DVM 5000 solutions for Mobile Media Operators and Broadcasters Media Operators Mobile solutions for designer and manufacturer of complete DVB-T/H system system DVB-T/H designer and manufacturer of complete Unique Broadband Systems Ltd. is the world’s leading is the world’s Ltd. Systems Unique Broadband DVB-SCENE : 02 Modulator DVB-T/H DVB World New www.dvb.org, www.mhp.org &www.dvb-h.org CH-1218 GrandSaconnex, Switzerland. 17a Ancienne Route, c/o EuropeanBroadcastingUnion, Published bytheDVBProjectOffice, Office orSteeringBoard. are notnecessarilytheviewsofDVB Project of theindividualDVBmembersorguests and The viewsexpressedinthisnewsletterarethose Correction: www.verimatrix.com Verimatrix, Inc. Tilgin AB services. www.telenet.be Telenet .V. broadcasting. www.screen.it Screen ServiceBroadcastingTechnologies S.p.A. Roundbox Inc. RGB Networks ICO GlobalCommunications technologies. www.arces.unibo.it DEIS/ARCES -UniversityofBologna CSP ATEME specification. next generationterrestrialtelevision and aCallfor Technologies forthe Commercial RequirementsforDVB-T2 the simultaneouspublicationof At NABtheDVBofficiallyannounced proved tobeabigdraw. of DVB’s workintheIPTVarenaalso hierarchical modulation. A demonstration a single 6MHz DVB-T channel using a dualserviceofHDTVandDVB-Hin yet another ‘world’s first’ by transmitting success with the DVB booth hosting Project Office… NAB proved to be a Once again a lot to report from the note Welcome - Innovazione nelleICT –ProviderofMPEG-4 AVC /H.264videocompression solutions.www.ateme.com –DevelopsandmarketsIPTVset-topboxes,residentialgatewaysrelatedmanagementapplications.www.tilgin.com –Quadrupleplayoperatoroffering fixedandmobiletelephony, broadbandInternet andinteractivedigitaltelevision DVB-SCENE, EditionNo.21,Page10.‘LasVegas Hirewire Act’ -NokiahasnoplanstojointheRRD/Hiwiretrial. –Providerofmobilebroadcastsoftware.www.roundbox.com –Delivershighdensity, flexiblevideoprocessingsolutions.www.rgbnetworks.com –Providerofsoftwarebasedcontentsecurityandrevenueenhancementtechnologiesforpay TV networks.

Members –InnovationandresearchcentreforthePiedmontregionofItaly. www.csp.it – A nextgenerationsatellitecommunicationscompany. www.ico.com – Advanced researchcentreonelectronicsystemsforinformationandcommunication broadcasting standard. of DVB-T asthetheirdigitalterrestrial had agreedtorecommendadoption Meeting heldinKualaLumpur, thatthey the 4th ASEAN DigitalBroadcasting ten ASEAN countries,participatingin word fromthebroadcastersof This newswasaccompaniedby extend aheartywelcome. terrestrial broadcasting and would like to adopt DVB-T as its standard for digital and Indonesia that the countries are to with theannouncementsfromMalaysia the Asia-Pacific region.DVBisdelighted Also, it’s beenagoodtimeforDVBin © DVB-SCENE2007. All contentcorrectattimeofprinting. be reproducedwithoutpriorconsentofthepublisher. All rightsreserved.Nopartofthispublication may Telephone: +44(0)207799 3100 Email: [email protected] Editorial and Advertising enquiries to:WHDPR Editors: WilliamDaly, HaroldBergin A wordfromtheDVBProjectOffice Budapest. The 2008eventwilltakeplace12–14March.Furtherinformation cities tohostDVBWorld. The nextannualconferencewillenjoythelocationof The conferenceorganisershavedecidedthatinfutureitwillbetheturnofother future –openInternetorwalledgardenservices? The latestdevelopmentsinIPTVwerecoveredandtherewasadebateonits on mobile TV inNorth America andItaly, aswellwhat’s happeninginJapan. standards wasintroduced,andinformationcasestudieswerepresented broadcasting standards,thenewDVBtimelinefornextgenerationofdigital role asHeadof TV Technology atGoogle,thelatestnewsfromChinaonits highlights includedthekeynotespeechdeliveredbyVincent Dureauinhisnew great opportunitytonetworkandcatchuponDVBactivities.Someofthe The DVBWorld ConferencehostedinDublinearlierthisyearwasanother will be posted on the organiser’s website –www.dvbworld.eu.will bepostedontheorganiser’s –Producesandsellsacompletelineofdigitalequipmentfor

of broadband’.Enjoytheissue. also ponderson‘whowillwintheheart deploying HDTVservices.DavidWood the challengesregionfacesin DVB-H serviceandtotakealookat to discoverVietnam’s commercial This issueofDVB-SCENEvisits Asia Printed byLithmarkLimited. Delivery chargeswillapply. contact EoghanO’[email protected]. To obtainextracopiesof DVB-SCENEplease designations oftheirrespectiveowners. names andcompanymaybetrademarks or DVB Project.Certainotherproductnames, brand DVB andMHP areregisteredtrademarksofthe

Peter MacAvock, Executive Director Executive MacAvock, Peter 000000. 3.0 .010101011111 03 : DVB-SCENE .01.111.0000010101010DVB3.0. 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 000000. 3.0 .010101011111 .01.111.0000010101010DVB3.0. 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111

DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

DVB3.0. 00000000000000000. 3.0 .010101011110101010101 DVB-SCENE : 04 : DVB-SCENE

. DVB3.0.. 000000000000000003.0 .01010101111 000000000000000003.0 .010101011111DVB3.0. 000000000000000003.0 .010101011111B3.0. 000000000000000003.0 .01010101111 . 010101010 exist forteletext. however, no suchspecificmethods the connectedtelevisionunit.InDVB-H, built-in decoderordoaVBIinsertionfor streams andreceiverseitherhavea the samedatainMPEG-2transport standardised methodsfordelivering on analogue TV networks.DVBhas vertical blankinginterval(VBI)lines Teletext pagesaredelivered inthe time –teletext. successful interactive TV serviceofall place tostartislookatthemost business casework.Naturallyagood to providetheextraboostmake recognition isgrowingforinteractivity on makingvideoservicesworkbut rate. Earlyefforts haveconcentrated being launchedatanincreasing Mobile TV serviceswithDVB-Hare channel isbeingwatched. expected tobeavailablewherevera TV viewing experienceandaservicethatis has becomeanintegralpartofthe TV to use.Itspopularitymeansthatteletext trustworthy sourceandextremelyeasy up-to-the-minute informationandisa it everyday. The serviceprovides over 25percentofthepopulationuse use teletexteveryweekandinFinland impressive – in the UK 22 million people around theworld.Usagenumbersare broadcasters andmanyothers is nowoffered byalmostallEuropean Invented intheearly1970’s, teletext reports. this revenueandloyalviewerbaseisessentialwhenrollingoutnewmobileTVservices.Hannu tens ofmillionsviewersdailyandgeneratingeurosrevenueforbroadcasterseveryyear Traditional teletextservicesremainoneofthemostvaluedTVofferingsbybroadcastersaroundEuropeattracting Hannu Anttila, Vice President,BusinessDevelopment,SofiaDigital, teletext mobile “...efforts haveconcentratedonmakingvideoservicesworkbutrecognitionis growing forinteractivitytoprovidetheextraboost... embedded browser. can beopenedwiththedevice’s the SMSdirectly. Evenwebaddresses allow theusertoplacecallorsend numbers fromthepagecontentand teletext applicationcanfindthese rate call-inorSMSservices. The mobile comes fromadvertisingandpremium services. Mostrevenuefromteletext provides severalbenefitstoteletext Furthermore, the mobile device platform the cellularnetworkwith3G/GPRS. also possibletodeliverthepagesover to beintherangeoftenskbps.Itis to allowtherequiredbroadcastbitrate compact andcompressesevenfurther as well. The binaryformatisvery their originalbinaryformatoverfilecast Teletext pagescanthen be carriedin 3G/GPRS orbefactoryembedded. be madeavailablefordownloadover teletext applicationcanalternatively once the viewer selects the service. The initiated automaticallybythereceiver . This way, thefiledownloadis same timesliceswiththeaudioand to the TV channelandincludedinthe as anadditionalservicecomponent containing theapplicationisassociated to mobiledevices. The filecaststream used inDVB-Htosendtheapplication Unidirectional Transport) filecastcanbe as possible.FLUTE(FileDeliveryover installable toasmanymobiledevices Profile) technologyinordertobe MIDP (MobileInformationDevice application isimplementedusingJava teletext decoderapplication. The Digital hasimplementedamobile As therequirementclearlyexists,Sofia

pages, resultinginabout900kilobytes for thechosenservicehadabout900 the DVB-T network. The teletextdata extract theteletextdatadirectlyfrom To easetheintegration, we choseto of thelocalCatalanbroadcaster TV3. provided byCCRTV Interactiva,part The contentfortheteletextservicewas DVB-H network. Abertis Telecom providingthecity-wide Nokia N92andN77terminals,with mobile teletext service with Nokia, using Barcelona, SofiaDigitaldemonstrateda At the20073GSMexhibitionin services. catalyst tomoreadvancedinteractive offering. Mobileteletextwillactasa interactive serviceinanymobile TV are anaturalcandidateforthefirst service ever, existingteletextservices the mostsuccessfulinteractive TV In conclusionwecanstatethatbeing video.” without teletextit’s juststreaming as “Thisiswhatmakesittelevision, got tohearnumerousappraisals,such and regardedashighlyusable.We was immediatelyfamiliartotheusers event wasastonishing.Mobileteletext The attentiontheapplicationgotat the ESG. could alwaysbestarteddirectlyfrom receiver. Onceinstalled,theapplication the applicationwasinstalledonto on bytheviewerforfirsttime, Service Guide(ESG).Whenturned an interactiveserviceontheElectronic The applicationwasalsopresentedas 200 kilobytesintotal. which compressedeasilytolessthan data waspackagedintocontainerfiles, of overheadtothefilecastsystem, of filescauseaconsiderableamount of uncompresseddata. As hundreds Digital since2001. OCAP. Hannuhas workedatSofia technologies, suchasDVB-MHP and provider focusingonopenstandard Digital, aninteractiveTVsolution Business DevelopmentatSofia Hannu Anttila isVice President, Antilla ofSofiaDigital

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www.thomsongrassvalley.com/mobility DVB-SCENE : 06 Mobility_DVB_5.3.07.indd 1 Who will win the heart of broadband? Joost Good Friends?

David Wood, Head of New Technology, EBU

faultlessly, and we are doing the same again this year. Multicasting is rather like passing from house to house with the same content dropping off a copy as you , so though the content can be a bit delayed, you do not congest the main highway back to the source. We are less advanced in trials of multicasting than P2P, but it is coming, and will probably be helped by the next generation Internet Protocol IPv6.

It may be that these technologies will DVB-SCENE : 07 reduce the Quality of Service gap between the Open Internet and IPTV. Furthermore, Open Internet users may have no subscription to pay apart from a broadband connection. But the biggest advantage of all may be in choice of content. This could be huge and come from all over the world. Like Internet Radio today, where there are between 30,000 and 100,000 radio stations to listen to, the same Is there some mistake? The hottest Open Internet cannot, and will be more cornucopia may be true of watchable Internet idea is not from California? attractive for ‘lean backers’ or ‘couch Internet TV. and Niklas Zennström potatoes’. The principle advantage is So Joost (and others) may be the are Europeans. The two Euronerds a high ‘Quality of Service’. An IPTV shape of things to come. But...let’s who brought you - phone system is engineered so that what the not jump to the conclusion that this is calls which don’t always work but viewer asks for, he gets, without any just throwing a switch and it happens! usually do - and the P2P (Peer to peer argument, or the ‘buffering’ delays we There is still a lot to be done to make technology) service - have used to get on Internet delivered video. the Open Internet the place people go recently launched an ‘Internet TV’ Open Internet is a ‘best effort’ system, for their normal viewing. We also still service, Joost (www.joost.com). rather like a motor highway – when the have much to learn about technology, Joost provides (or at least will provide highway is full of cars, things can grind what people want, and how much they when the beta test is complete) to a halt. This is the price of it not being are willing to pay for it. Don’t put the TV a package of TV channels, and a ‘walled garden’. or IPTV box in the attic yet. programmes on demand. Sounds But there are those who believe like an ‘IPTV’ or digital cable service? that things will improve on the Open Looks like one too? But this time it Internet, and that, in time, we will is coming via the Open Internet, and see many systems like Joost being a anyone in the world can watch with no ‘reliable’ Open Internet system which special set-top box or local network. couch potatoes are happy with. IPTV networks are ‘walled garden’ The author believes that the two main networks which offer a package of technologies which will reduce the channels, programmes on demand, Internet route congestion weakness play along multimedia, and stand most are P2P and multicasting. alone interactivity. They are convenient For P2P systems, everyone opens their because the costs to us are usually computer to others, so the streaming part of a network operator’s triple play or downloading can be done without or quadruple play subscription package congesting the main highway back – a one stop shop for all our media to the source. You get your stream and communication needs. The DVB from other people who are watching Project continues to play an important or have stored the same thing. The part in the development of IPTV EBU (among others) has been testing technologies, and will help converge P2P technologies, and last year’s the world on common standards. Eurovision Song Contest was live The traditional wisdom is that IPTV streamed in quite high quality with will provide many features that the a peer to peer technology. It worked recent London School of Economics study on the impact of mobile TV on how people consume television, commissioned by Nokia and conducted by Dr Shani Orgad, brought out the following results: • People will consume mobile TV to gain increased flexibility and control through being able to watch their favourite programmes on the move • People will consume mobile TV to fill empty times and kill boredom • Viewers may prefer local content although global content, especially news and sports channels, are still likely to be popular • People are likely to watch mobile TV when commuting on public transport, are in waiting situations (traffic, doctor’s office, bus), during work and school breaks, and even at home (in the privacy of their rooms) • The most popular viewing times for mobile TV are likely to be 6am – 9am, Vietnam – Paving the Way for Broadcast Mobile TV in Asia lunchtime and 6pm – 10pm • The popular genres and programmes on mobile TV are likely to mirror their counterparts from traditional television, Taking it to but will be tailored to the new medium. For example, news, but with an adapted format that will be short, focused and DVB-SCENE : 08 possibly personalised. the streets Mr Jawahar Kanjilal, Director for Multimedia Experiences, Asia-Pacific, Pawan Gandhi, Head of Mobile TV & Internet Experiences, Multimedia, Nokia, is aware that the fruits of Asia-Pacific, Nokia his labour, and those of his untiring colleagues in Nokia’s Multimedia Vietnam is on a roll. In November By the end of March 2007, VTC business group’s Watch New team – to 2006, the World Trade Organisation’s recorded a healthy subscriber base, promote open industry standards for General Council approved the country’s lending proof to the fact that consumers mobile TV – are starting to ripen. membership, with accession taking do wish to have their television intake “There has never been a proposition place in January. If this is big news whenever and wherever they can get it more compelling than television in your for Vietnam on the world economic – not just in fixed locations such as their pocket,” said Kanjilal. “Since the birth stage, the nation of 84 million people homes or offices. of television, researchers, engineers, catapulted itself onto the technology “Mobile TV has changed my life,” said scientists, technologists – just to stage, propelling itself over the entire Nguyen Quoc Huong, a 36 year old name a few groups of people – have world bar one country, when it launched deputy general director from Ho Chi been tinkering with the tube to make it the commercial deployment of live Minh City “I never thought the day smaller, better, sharper, and a host of “Since the birth of television engineers have been tinkering with the tube to make it smaller, better, sharper...”

DVB-H broadcast mobile TV services would arrive when I would be carrying other modifications.” in December 2006. Coming on the my TV in my pocket. More importantly, “We’re witnessing a massive heels of the September announcement it helps me keep track of real-time transformation in consumer trends of the service, live signals began business and local news as they are and media consumption behaviour, transmitting across Ho Chi Minh City relevant to my business.” as described in the LSE study. Our (HCMC) and Hanoi – making Vietnam Mr Nguyen’s sentiments are echoed pilot studies around the world have the first nation in the Asia-Pacific not just by his countrymen, but by also shown that consumers want live region, and only the second in the world the majority of pilot users around the broadcast television in their pockets, behind Italy, to launch commercial DVB- world who have had the opportunity and they’re willing to pay for it, and H services. to experience broadcast mobile TV. A Vietnam is no exception.” Rolled out by the entrepreneurial and boundary breaking Vietnam Multimedia Corporation, or VTC, Vietnam’s DVB-H services today reach subscribers in HCMC, Hanoi and Hai Phong, with clear expansion plans in place to not only extend out to a larger part of the population, but also to increase the offering from the current portfolio of radio and TV channels of sports, music, news and drama entertainment. VTC is also in negotiations with international broadcasters, seeking carriage rights to make the mobile TV offering more comprehensive. challenge Asia-pacific F with majordistributors producinginHD 2. HDprogrammes arealsoavailable proliferating themarket services aregettingcheaperand 1. ConsumerdisplaysforHDTV encouraging thegrowthofHDTV are: of theNewMedia. The factorsthatare consumer electronicsandthethreat – chiefofwhichistheadvance brought aboutbyanumberoffactors This suddenHDTVphenomenonis HDTV. planning tosetasidespectrumfor standard definitionservicesandare and Thailand arerunningtestsof Vietnam, Cambodia,Myanmar, Laos, The othercountries:Indonesia, to trialHDTVlaterthisyear. to decidethetiming.Bruneiisplanning services, butwillleaveittothemarket is reportedtobeinterestedinHDTV the DVB-T standard. The Philippines during theBeijingOlympicsusing working outplanstobroadcastHDTV services overtwochannelsandis broadcaster RTM istryingoutdigital UHF channel38.Malaysianational and announcedanHDchannelon completed itsHDTVtrialinMarch In the ASEAN region,Singapore Turkey aremakingHDplans. Similarly, other ABU countriessuchas planning toconductatesttrialonHD. announced plansforHDTVandIndiais in November2006.HongKonghas Union (ABU)meetingheldinBeijing plans atthe Asia-Pacific Broadcasting sets. ChinaannounceditsHDTV with manyhouseholdsowningHDTV Japan isleadingtheHDTVmovement In-Stat). reach US$8.06billionby2012(Source: being broadcastedin Asia-Pacific will consumer revenuefromHDTVcontent programming bytheendof2006. Total - receivedandwatchedHDTV Japan, SouthKorea,andSingapore Asia-Pacific countries - Australia, China, Over 9.9million TV householdsinfive in Japan,SouthKoreaand Australia. also gatheringmomentumespecially In the Asia-Pacific region,HDTVis Informa Telecoms andMedia). of HDsethomesworldwide(Source: the topfivemarketsfornumber China, UKandGermanyarecurrently than halfintheUS. The US,Japan, homes worldwideby2011, withmore High definition TVswillbein151million HDTV homesissettotrebleby2011. to reachUS$34billion. The numberof By 2010theHDTVmarketisexpected of 1.2billion TV householdsworldwide. penetration wasat48millionhomesout At theendof2006,globalHDTV HDTV hastakenoff theworldover. “... without adoubtHDTVisthewaytogo.” plans ofeachcountry. depend onthevarious development in thisinitiativebut implementationwill receivers. HDTVisoneofthefeatures such asset-topboxandintegrated TV dates andcommonequipmentissues, discussed wereanalogueswitch-off could beadopted. Among otherissues common digitalterrestrial TV standard the fourthmeetingtoagreeonhow a (ADB) broadcastersandregulatorsheld ASEAN DigitalBroadcastingInitiative supported bySingapore.Knownasthe through aninitiativefromBruneiand a commonDTT standard. This isdone discussing howthegroupcouldadopt (population about500million)is place –thetencountry ASEAN group An interestingdevelopmentistaking top boxabouttentimesmore. as US$25andanHDMPEG-4 AVC set- definition set-topboxcancostaslittle in production. An MPEG-2standard expected topay20-30percentmore and broadcasters.Broadcastersare main reasonisthecosttoconsumers are takingacautiousapproach. The especially thelessdevelopedones, Despite theabove,countries, services 5. RegulatorsseevalueinHDTV fight thethreatofHDDVD. logical developmentofanalogue TV to analogue andbroadcastersseeitasa 4. The qualityandsoundissuperiorto more affordable 3. HDbroadcastequipmentisgetting aces Tay JooThong,ChiefTechnology Officer, HDTV Advisory Group. initiative. Healso chairsthe ABU on theHDTVproject andthe ADB Singapore. Currently, heisworking selected theDigitalTVStandard for of theTechnical Committeethat MediaCorp andwasChairman Tay JooThongistheCTO at market. own channelsandfortheinternational to produceprogrammesonHDforits working closelywithpartnersworldwide the MediaDevelopment Authority itis at highdefinition.Withthesupportof facilities andchannelswillbeaimed move toanewcomplexwhereallits broadcaster inSingapore,plansto way togo.MediaCorp,thedominant But withoutadoubtHDTVisthe while beforeMPEG-4 AVC isstable. stabilised overtheyearsitwilltakea with audio.JustasMPEG-2has aspect ratioproblemsandaproblem efficiency ofencoding,thelegacy 4 AVC set-topbox,itsstability, the issues arethecostsofMPEG- other broadcastersaswell. The main technical issuesthatwillbefacedby The trialhashighlightedsomeofthe set-top boxes. Both companiesuseMPEG-4/H.264 planning anofficiallaunchinNovember. has continueditsHDTVtransmissions MediaCorp, thefree-to-airbroadcaster, launched twochannelsinJanuaryand quality. Starhub,thecablecompany, were satisfiedwiththepicture of thetrialparticipantsinterviewed conducted, morethan90percent up forHDTV. According tothesurvey Singaporeans havegiventhethumbs HDTV

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3.0 .010101011111DVB3.0 00000000000000000 DVB3.0.3.0 .01010101111 09 : DVB-SCENE DVB3.0.100000.111111111111.000.1.1.1.1.0101010 1 000000. 3.010 .01010101111 : 1 DVB-SCENE DVB3.0. 000000000000000003.0 .01010101111. DVB3.0. DVB3.0. 000000000000000003.0 .01010101111.01.111.0000010101010. 1 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 1 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 DVB3.0. 00000000000000000. . . . 3.0. .01010101111.

. . . Analy sis: in thelongrun. There arecloseto30 penetration PVR boost significantly could features PVR of application same standardstoensureconsistent the using equipment PVR for market horizontal a of development The services PVR implementationsforfree-to-air a different solution. require may technology the of adoption PVR functionality. Inthefuturemass full to access with group only the become pay subscribers as TV stall rate ofPVRpenetrationwilleventually pay by TV.driven phase However, the we arejustenteringthishighgrowth so 2005, than earlier no launched them availableinEuropealmostallof offers PVR pay thirty approximately all newdigitalset-topboxes.Ofthe into capability PVR add to beginning are side, cable the on especially Revenue PerUser)thatpayoperators, increasing and churn (Average ARPU reducing in PVR the is important So boxes. set-top digital their into bundled functionality PVR accept who increase in‘passiveadopters’,those medium term. There willbeasignificant the in operators pay satellite and cable by driven be will penetration PVR expected in2009/10. is US the in penetration percent 50 penetration levels. The milestonefor the gapbutremainbehindUSin close to expected is Europe forward, Looking 2006. mid in subscribers million 1.4 claimed service PVR + market forPVRsistheUKwhere percent. The mostadvancedEuropean 5 than less at figure the put estimates most Western Europe in while percent, 20 to percent 13 from range penetration PVR of estimates US the In free-to-air digitaltelevisionmarket. growing rapidly the for prospects term manufacturers mayoffer thebestlong and broadcasters with consensus open standardPVRbyforminga an of advancement the Meanwhile, pay operators. by TV service bundled a as driven mostly years, few next and isexpectedtogaintractioninthe emerging just is Europe in market The PersonalVideo Recorder(PVR) urgent. more becomes solution free-to-air a for need the Europe in regions more in happen to starts switch-off analogue flat. is uptake pay subscriber As TV while growing rapidly is segment digital free-to-air this and today Europe in DTT households million Alexander Shulzycki,SeniorMedia Analyst, EBU The stateofplayinEurope Nordic markets particularly Norway Norway particularly markets Nordic several that We data. understand Information) (Service SI with together of TV-Anytime profile limited a uses a PVRservicecalledPlaybackwhich platform Freeviewrecentlylaunched forward intheUKwhereDTT step a took model free-to-air The implemented. fully been yet not has but standards open such for basis offers the standard, standards. TV-Anytime, anETSI metadata and signalling nonproprietary on based data appropriate transmitting not are broadcasters most and in built not are standards because limited are devices these of functionality and EPGs the robust, are players PVR off-the-shelf of sales Although

PVR remains tobeseen. behaviours viewing in change radical a the longawaited, irresistibleimpetusfor be will technology PVR whether and imminent, not is commercials without schedule television personalised model. advertising the of A purely end the even consequences, dire more implied behaviour reported on based studies Previous not. or timeshifted whether commercials, all of two-thirds about view and stream still watchmostprogrammesin owners PVR that showed research Nielsen Recent attraction. audience for strategies basic of reaffirmation and adjustment gradual of mixture revolution willbecharacterisedbya television latest this that likely is it uncertainty, by accompanied but development technological rapid of period a through going assuredly is Televisionexaggerated. been have may technology by advertisers from television audiencewillbeliberated the that Concerns area. studied PVRs onviewingbehaviour, amuch Finally,effect of the on word brief a programme information to the market, market, the to information programme standard provide to devices, PVR of functionality and technology the to access their ensure to need of thepay TV operator. Broadcasters hands the in are functionality PVR and applications, interactive placement, control oftheirchannellineup,EPG gatekeeper issuesinwhichthe typical the face broadcasters model, proprietary PVR dominant currently alternative isacriticalone.Underthe a PVRpaymodelandthefree-to-air For broadcastersthechoicebetween to consider. for broadcasters development important an is year this PVR standard open an this typeofsolution. The emergenceof at seriously looking are Denmark and Timeshifting inPerspective Europe”. basis forafree-to-airPVRservicein standards constitutetheonlyrealistic DVB “TV-Anytimeassociated the and mass ofchannelsandconcludedthat signalling metadataacrossacritical and EPG offer to consistent together stressed that stakeholders need to work report The control. and visibility losing risk or front this on action immediate take broadcasters that Challenges inEurope’,recommending ‘Free-to-air Television andotherPVR report, a issued EBU the year Last soon. steps appropriate take to and s In My Opinion – Millette Burgos Analysis: PVRs digital Migration While working as a broadcast journalist eight years ago, I remember wishing for someone to invent a ‘tapeless’ way of capturing video. Little did I know that a technology genie was actually listening to my lament! The irony of it all is that I have moved on to print journalism. However, I am fortunate enough today as managing editor of APB to have a front seat view of how broadcasters across the region are enjoying the coming of age of digital technology. I have witnessed how digital technology has brought about greater productivity and creativity in a TV network, such as the Philippines’ ABS-CBN station, where I used to work. When I left the company in 2000, it was still very much in the analogue domain. Three years later, when I interviewed the head of ABS-CBN’s new digital production unit, I heard stories of initial resistance to the change in its DVB - SCENE 11 production workflow. But constant discussions between management and staff, supplemented by large doses of training to handle the new digital production process, made the migration Millette Manalo-Burgos is the managing editor of Asia-Pacific Broadcasting to a tapeless environment a success (APB). Prior to joining APB as a news editor in July 2001, she was a broadcast story for this TV network. journalist for a top rated news show (Balitang K), produced by ABS-CBN Thus, in a span of just a few years, Channel 2, in the Philippines. the tape based analogue workflow is APB has been the voice in the broadcast and multimedia industry for the past rapidly being eased out of newsrooms 25 years. APB brings to its readers news of groundbreaking events, views and and production houses across the Asia- interviews, reviews of the hottest development impacting the industry as well Pacific region. as tracking the latest technology trends. However, going digital in Asia is more than just improving production and newsgathering workflows. Digital IPTV, and are busy crafting policies that The big question for many individual technology is also an opportunity to tap would nurture the growth of these new countries in Asia is which digital into new geographic markets. platforms. standard to adopt — DVB, ATSC, ISDB, While the Asia-Pacific is not a Indeed, one of the most commercially or the newly developed Chinese DMB- homogeneous region, TV programmes successful IPTV deployments in the T/H standard? can now be repurposed for other world is in Hong Kong. PCCW’s NOW The majority of countries in Asia are markets with similar culture or taste. Broadband service has more than opting for DVB. In recent months, Some genres of programming do find 750,000 paid subscribers. three more ASEAN countries, that easy acceptance in neighbouring However, despite the convergence in is, Indonesia, the Philippines and

“...some broadcasters are still taking a cautious attitude in migrating to digital.”

countries, and exporting them via digital broadcast and IT technologies gaining Malaysia, have announced that they satellite technology is becoming more a foothold in the broadcast industries are going the DVB way. prevalent. For example, TV content across the Asia-Pacific region, some Thus, the announcements gave a produced by a Beijing based TV broadcasters are still taking a cautious much needed fillip to the efforts by the network or production house can be attitude in migrating to digital. ASEAN countries to come up with a easily exported to viewers in Singapore The cost of going digital is still relatively common digital set-top box. and Malaysia. high. What additional streams of The Asia-Pacific Broadcasting Union’s Digitised video can also be cut and revenue can be obtained from going recent DTV Symposium 2007 in Kuala repurposed into offerings for new digital? What are the price points Lumpur, Malaysia, on Digital TV: “The delivery platforms such as IPTV and of a new LCD or plasma TV in the Path to Implementation” can be seen mobile TV. country? Are consumers willing to pay as another noteworthy effort to offer Thus, we find in Asia today many a premium for a new TV set and digital free-to-air broadcasters an opportunity countries are carrying out mobile TV programming? to gain first hand knowledge on how to trials. In the more technologically Thus, many broadcasters we spoke go digital. advanced Asian countries like Japan to are still very cautious; they would But whether the pull or push factors of and South Korea, mobile TV is a reality. rather wait until their government sets going digital in Asia are coming from the Broadcast and telecom regulators in the an analogue switch-off date — or when broadcasters, the regulators or market region are very optimistic on the growth they wake up one day to find that they forces, one thing is certain — going of new TV services like mobile TV and are living in analogue isolation. digital is no more an option!

000000. 3.0 .010101011111 DVB-SCENE : 12 : DVB-SCENE .01.111.0000010101010DVB3.0. 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 up to d operational issuesandresponsibilities was toseparatetransportissuesfrom of theworkduringfollowingyear with packagemanagement. A goodpart system based,incrementalupdates ranged fromimage-at-oncetofile- Manufacturer proposalsatthetime what levelsitcouldaffect aterminal. ‘software update’ actuallywasandat questions toanswerwaswhata emerged in2000,oneofthefirst When thecommercialrequirements Striking theBalance updates’ feature. market byprovidinga‘checkfor practice inthedesktop/PCsoftware fact, thisapproachhasbecomegood TV) couldbeseenasoptional. And in other functionalities(likee.g.watching new devicewhenitisfirstrolledout. All one absolutelyrequiredtoworkona software updatefunctionalityistheonly to mostplatforms.Strictlyspeaking,the The servicesenabledbyitareessential specification. the SSUspecificationistrulyastable Having seenthelastupdatein2004, unnoticed amongstthehotnews. leading aquietlifeandhasgonerather specification (ETSI TS102006)is DVB SystemSoftwareUpdate(SSU) First conceivedinearly2001,the Chairman, DVBTM-GBSGroup Alexander Adolf, DVB SystemSoftwareUpdateServices- A QuietSuccessStory requirements wererelatively The transmissionandoperational implementation specificway. be dealtwithbytheterminalinan to downloadanobject,whichwillthen both modelswastoprovideameans issues. The commongroundtoenable

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e p l n e c n e d e n c e operators. Bandwidth limitations will the terminals need to unambiguously apply implying minimum download and efficiently locate and acquire durations. the update. And then, software What was less obvious though were update services may be - and are the cooperation models between the - remultiplexed from other networks. involved parties and to what extent The enhanced SSU profile enables all they would need to be reflected in the of these scenarios whilst the simple transport and signalling mechanisms. profile allows exploiting the reduced The diagram summarises the result of complexity in simpler environments. these considerations. In either profile, the software The regulator and consumer have download(s) are locatable via the UNT clear roles. But the network operator, which can be found via the Network manufacturer and platform operator Information Table (NIT) and/or the may take different roles based on Bouquet Association Table (BAT). So the responsibilities agreed between search paths to those updates can be them. In addition to those contractual built and flexibly maintained whatever relationships, legal aspects need to be the network architecture or service plan taken into account. In most markets, inflexibilities are. updates must not be installed on retail For transporting the software terminals without prior consumer image, proprietary format streams consent. Vertical platform operators (simple profile) or a standard update may on the other hand insist on their carousel, potentially shared between right to forcibly install an update on manufacturers, which contains standard their rental terminals. Hence the SSU identification of the receiver and Alexander Adolf received a Dipl.-Ing. specification provides the means for all manufacturer (enhanced profile) are (FH) degree from the Georg-Simon involved players to present themselves defined. Ohm University of Applied Sciences and act in a way reflecting their role Various modes of targeting a software in Nuremberg (Germany) in 1995. in this ecosystem and to fulfil their image at individual receivers, groups, After developing GSM terminals obligations and execute their rights to ranges and types of receivers based on for Nortel, he entered the digital manage. addresses (, MAC, IP) and media industry in 1996 by joining serial numbers enable efficient and fully BetaResearch where he helped SSU Specification Features DVB - SCENE 13 Two profiles for SSU service operation controlled management of the installed in the commercial launch of the are defined: the simple and the base. Premiere pay TV service. Since Update Notification Table (UNT) Finally, an interface for delivering 2000 he chairs the DVB TM-GBS enhanced profile. software updates to network operators group, which he first joined 1997. In On some networks all software updates for playout is recommended. It 2001, he joined Micronas, a leading from all manufacturers need to share ensures consistent operation of the independent provider of innovative the same PID (Proportional-Integral- download by providing a means of application-specific semiconductor Derivative) whilst on others, each controlling signalling and transmission system solutions for consumer and manufacturer gets their own PID. All characteristics according to the needs automotive electronics, where he is this needs to be accommodated and of the terminal. Concept Engineer Systems Software. Estimated Worldwide PMP Shipments 80 70 60 50 40 Moore Millions 30 Analysis 20 10 0 pmps 2007 2008 2009 2010 2011 Acquiring TV shows and movies online May 2006 survey conducted by the functions (such as the iPhone). is such a new consumer activity that the Consumer Electronics Association, In fact, DTC views the transfer of video degree of its potential disruptiveness is 38 percent of respondents said they programmes from the PC to the PMP as difficult to quantify. would like to watch TV programmes just one of several ways programming That online programming acquisition on their portable digital audio/video is being consumed without the help of will threaten incumbent video players in the next two years. In fact, incumbent broadcasters. Think of the programming distributors (pay and Apple reported in February of 2007 PC hard drive as an electronic Trojan free TV broadcasters) is a foregone that it had sold more than 50 million Horse. Many say that consumption conclusion, however. Those TV programmes and 1.3 million movies of TV and movies on a small screen broadcasters who haven’t created and on its iTunes service since May 2005. will never be a mass market reality. implemented a plan to operate within Granted, not all of these titles have Maybe so. But once programmes this new reality might as well start been transferred to an iPod, but it’s make it to the PC, the small screen writing their obituaries now. likely that a high percentage of them isn’t the only place for them to travel. The earliest online video programming have. The recent introduction of the Apple path has typically been to the computer In 2007, Digital Tech Consulting (DTC) TV and other in-home distribution hard drive, or to the computer hard estimates that more than 43 million devices that feature more efficient video drive and then to an optical disc. PMPs will be shipped worldwide codecs and wireless technology, gives Online programming is now wending growing to more than 71 million in 2011. the consumers just one more way to its way from the computer hard drive to DTC’s definition of a PMP is a device access programming. DVB-SCENE : 14 Portable Multimedia Players (PMPs), that plays video from a local hard or and it’s only a matter of time before flash drive, or from a memory card; Myra Moore is chief analyst for another spoke – the TV – will be added has a viewing screen; uses any type Digital Tech Consulting (DTC), a to that wheel. of video codec, and has no feature market research firm that tracks and Examining the burgeoning PMP market more important than audio and video analyses the consumer digital video sheds some light on online distribution’s playback. Examples of these include marketplace. More information on potential. Although these devices are the Creative Zen Vision W, and Apple’s the company and its latest report on also used as audio players, there ‘video’ iPod. It excludes, for example, the PMP market is available at www. is demand for video playback. In a mobile telephones that include PMP dtcreports.com. ACH.AD.07.008

Advanced Digital Broadcast supplies a diverse range of high-quality digital set-top boxes integrating the world’s leading and middleware solutions. Whatever the technology platform, ADB maintains its position in not just leading the industry, but defining it.

ADB HEADQUARTERS Avenue de Tournay 7, 1292 Chambésy, Switzerland. Tel: +41 22 799 0799, Fax: +41 22 799 0790 adbglobal.com Estimated Worldwide PMP Shipments 80 70 Ateme is introducing the compact 60 Kyrion MPEG-4/H.264 encoder/ transcoder product family. Kyrion live 50 market encoders broadcast HD content at near 40 SD bitrates and include SDI inputs, Millions 30 CBR and capped-VBR rate control modes, audio stereo and 5.1 channels. 20 Watch It also includes SNMP administration/ 10 supervision plus MPEG-2 TS over UDP has launched the compact, or RTP transport. Live encoders - from 0 Radyne 2007 2008 2009 2010 2011 lightweight DMD1050 card based 1 to 4 channels – and live multi-format modem. Also available as a DISA transcoder – from mobile to HD - are compliant 188-165A modem, the new Micronas & Ikonvergenz Kentaurus 3 available with IP or ASI output. modem targets the fly-away and mobile Micronas and Ikonvergenz www.ateme.com applications solutions providers. It can have introduced the Kentaurus 3 be purchased as a card and integrated production ready LCD TV series for NDS is expanding its VideoGuard into existing hardware or purchased TV manufacturers wishing to introduce broadcast headend solution that will with an outdoor hardened enclosure. motion blur removal and film de-judder extend the reach of TV content to a www.radn.com solutions to their product portfolio. Its broader range of devices over a wide system architecture is based on the variety of networks. The main addition Micronas VCT-Pro LCD TV processor is a new DRM Server component that and the Micronas truD HD frame rate handles the rights management of converter. www.micronas.com, content delivered to multiple devices. www.ikonvergenz.com The VideoGuard unified headend allows operators to essentially control Radyne DMD1050 Modem Scientific-Atlanta has launched and manage content and rights for the The new portable Rohde & Schwarz its Titan S2 DVB-S2 digital satellite entire content. www.nds com ETL provides a universal multistandard receiver allowing the reception of platform for analysing TV signals. The 30 percent more data in the same product combines the functionality of bandwidth. This allows one transport a TV test transmitter and a spectrum stream to include more SD and/or HD DVB - SCENE 15 analyser in a single measuring services. The compact unit is part of instrument. The TV analyser platform is the company’s flexible Galaxy rack designed for commissioning, installing, concept. Its performance in digital and servicing cable headend stations satellite reception for headends makes and TV transmitters. it suitable for digital video applications www.rohde-schwarz.com such as HFC, xDSL, MMDS and DVB-T. www.scientificatlanta.com

NDS VideoGuard Tandberg Television has launched the mPlex media processing platform which enables ultra-low bandwidth video broadcasting to mobile devices. The compact system offers superior picture Rohde & Schwarz ETL TV Analyser quality at bandwidths of 200-300 kbit/s Enensys has introduced DiviCatch or below. This high performance DVB-H RF-T/H, a compact receiver, analyzer encoding and transcoding solution is and recorder for live DVB-T or DVB-H based on MPEG-4 AVC baseline profile streams. It provides key RF indicators Scientific-Atlanta Titan S2 with constant bitrate and variable bitrate (MFER, C/N, etc.) and MPEG2-TS Verimatrix is extending its software encoding, native IP processing and analysis. Also new, the FastCaster based Video Content Authority System flexible architectures for VBR control provides a solution for transporting (VCAS) to DVB networks. VCAS and mobile-specific scrambling. high quality digital video content over provides a unified software based www.tandbergtv.com IP networks. It has a throughput of 40 protection system for content delivered TeamCast has introduced a DVB-SH Mbps and fully supports SNMP and through DVB and IP segments of hybrid compliant solution, comprising the Forward Error Correction. networks, and can be extended to offer MSH-2000 modulator and the RSH- www.enensys.com smart cardless security for one way 1000 receiver modules. The MSH- architectures. A key benefit for pay 2000 modulator enables the user to TV operators is the ability to transition build DVB-SH terrestrial repeaters. existing subscribers from legacy CA It includes a DVB-SH compliant systems to a more advanced security modulator ready for SFN operation, and system. www.verimatrix.com an integrated S-Band up-converter for signal retransmission. The RSH-1000 Kathrein has recently launched a new series of DVB-T and DVB-H UHF receiver is an S-Band measurement indoor antennas. The new directional, device which bidirectional, and omnidirectional provides DVB-SH antennas are available in a variety demodulation and of models aimed at handling varying measurement of frequency ranges. The compact signal quality in field antennas are especially suited for TV trials and operational reception in conditions where there is networks. a penetration loss of more than 10 dB www.teamcast.com owing to the structural materials used TeamCast MSH- Enensys DiviCatch RF-T/H & in the construction of a building. 2000 Modulator & FastCaster www.kathrein.com RSH-1000 Receiver