Research and Monitoring 2007 Water Festival Campaign
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RESEARCH AND MONITORING 2007 WATER FESTIVAL CAMPAIGN December 2007 HACC 1 TABLE OF CONTENTS Acronyms Acknowledgement Executive summary 1. Part I : Introduction 2. Part II : Research & Monitoring of the WFC 3. Part III : Findings 1. Goal, Objectives and expected out puts of the WFC 2. Water Festival Campaign Preparation o Structure of WFC o Organizing Committee o Working Groups o Resource Mobilization o Administrative arrangement 3. Water Festival Campaign Achievement o On stage: Opening ceremony o On stage: Arts show & HIV/AIDS education o Outreach activities o IEC Activities o Super Crazy Men 4. Part IV : Analysis 1. Literature review on Information Guide for Developing a Campaign 2. Comparative analysis o At the starting point o Achievable goal, aims and measurable objectives o Slogan and identity o Defining target groups and settings o Key messages o Key materials o Key actions o Monitoring and evaluation o End point 3. Critical analysis o Mechanism and function o Elements of a good campaign 4. How far the expected outputs of the campaign are achieved? 5. Part V : Recommendations 1. General recommendations 2. Specific recommendations for 2008 WFC 6. Part VI : Conclusions Calendar of Activities for the 2007 WFC and Research and Monitoring 2 Annex I Action plan of Water Festival Campaign Annex II Action plan for HIV/AIDS Mainstreaming for MC, Supper Stars and News Agencies Workshop Annex III Compiled minutes of the meetings on WFC Annex IV TOR of Working Groups Annex V TOR of Volunteers Annex VI Report form for Volunteers Annex VII Speeches at Opening ceremony Annex VIII Samples of IEC materials Annex IX Theme and Slogans Annex X WFC Budget Annex XI Consultant TOR for the Research and Monitoring Study on 2007 WFC Annex XII Persons involved in Key Informants interviews and Focus Group discussion Annex XIII Information Guide for Developing a Campaign , UNAIDS Annex XIV Power point presentation on Water Festival Campaign 2007 Annex XV Application form for Volunteers Annex XVI Power point presentation on Developing a Campaign , UNAIDS 3 ACRONYMS 100% CUP 100% Condom Use Programme AC Advocacy and Communications AIDS Acute Immunodeficiency Syndrome BSS Behavioral Sentinel Surveillance CBCA Cambodian Business Coalition on AIDS CWPD Cambodian Women for Peace and Development CDHS Cambodia Demographic and Health Survey CHEC Cambodian HIV/AIDS Education and Care CHEMS Cambodian Health Education Mass Media Service CPN+ Cambodian People Living With HIV/AIDS Network CRC Cambodian Red Cross CPU Cambodian Prostitutes Union FGD Focus Group Discussion FHI Family Health International GOs Governmental Organizations HACC HIV/AIDS Coordinating Committee HIV Human Immunodeficiency Virus HSS HIV Sentinel Surveillance IEC Information , Education and Communications MC Master of Ceremony M&E Monitoring and Evaluation MARPs Most at Risk Populations MSM Men who have Sex with Men NAA National AIDS Authority NCHADS National Centre for HIV/AIDS, Dermatology, and STDs NGO Non-Governmental Organization PLHIV People Living with HIV PSF Pharmaciens Sans Frontières PSI Population Services International SRA Situation and Response Analysis SSS STI Sentinel Surveillance STF Special Task Force STI Sexually Transmitted Infection SWOT Strength , Weakness , Opportunity , Threats UNAIDS Joint United Nations Programme on HIV/AIDS UNICEF United Nations Children’s Fund WAC World AIDS Day Campaign WAC Women Agenda for Change WF Water Festival WFC Water Festival Campaign WG Working Group WHN Women Health Network WNU Women Network for Unity 4 Acknowledgement Over the past 12 years, the HIV/AIDS Coordinating Committee and the National AIDS Authority had jointly shared responsibilities in organizing the Water Festival Campaign aiming to reduce further transmission of HIV among MARP and at risk populations who came to enjoy their time in this traditional festival. In 2007, HACC was able to encourage 36 out 105 members to collaboratively joint their efforts in Water Festival Campaign. Thirteen thousands US dollars have been mobilized for the Organizing Committee , three Working Groups and more than 600 volunteers to undertake three key actions addressing target populations during the four days campaign. However, the dimension of potential risk for further transmission of HIV during the Water Festival Ceremony is not clearly understood. Relevant stakeholders especially donors were not very well informed about the progress towards the achievement of the expected outputs of the campaign. More importantly, for the next WFC stakeholders would like to be informed about who the target groups are, what the key actions are and how key materials and key messages should be delivered to those target groups … From these grounds they will decide to lend their support accordingly. These are the reasons why this Research and Monitoring study has been designed for the first time as part of the 12th Water Festival campaign strategy. This study describes the findings from the design to the implementation of WFC and provides comparative and critical analysis of the whole campaign. General and specific recommendations propose innovative directions for a better organization of the next WFC. HACC would like to extend our grateful acknowledgement to the National AIDS Authority and donors for technical, administrative and financial support to 2007 WFC. I very much appreciate the devotion of our volunteers, members, HACC staff and especially PLHIV and Entertainment Workers who worked amidst their holidays to reach target populations during four days campaign. I am convinced that this remarkable example is contributing to foster the social capital of the country for a sustainable response to HIV/AIDS. Kem Ley Secretary General HACC 5 EXECUTIVE SUMMARY In 2007 the National AIDS Authority (NAA) and HACC worked together in organizing the 12th Water Festival Campaign ( WFC) and 14th World AIDS Day Campaign ( WAC) to renew the commitment and endeavor of all stakeholders as a contribution of their involvement in HIV/AIDS response towards the Cambodia‘s goal on universal access by 2010. The Advocacy and Communication Working Group of NAA and the Special Task Force of HACC united their efforts to take a lead of these two campaigns. Work plans have been developed and revised from a three consultations meeting with key representatives of GOs and NGOs. The implementation of the plans were carried out by three Working Groups namely Outreach, IEC and On stage WGs through their contact with relevant institutions. To provide a critical view on the achievement, a research a monitoring of the whole process of these two campaigns was designed as an important element of the campaign strategy. Water Festival Campaign: With 3 million people coming Water Festival, it is estimated that some of 63,000 men who have multiple partners1 . Some of them may use this opportunity to visit 1000 Brothel Based sex workers and 7,000 Entertainment Workers 2 in Phnom Penh while others would convince their sweet hearts to indulge with casual sex. More importantly, among these at risk groups, it is estimated that 12,000 infected people3 could potentially pass HIV to their partners if they fail to practice safe sex. The 4 day of the WFC started on 22 November with a launch through the participation of NAA, HACC and Municipality of Phnom Penh officials. During this event, 350,000 condoms, 6,300 Calendars, 1,400 Posters, 1000 leaflets and other IEC materials were distributed through 600 volunteers who are selected from 36 HACC members to target populations at markets, public places and boat racers camping at the east river bank. Super Crazy men shows succeeded in providing key messages on AIDS especially the WFC slogan, "Away from home, Let's stay safe from AIDS "to young people who are attracted with their bizarre make up and acrobatic and comic dances in the main public places. Each day from the stage erected in front of Wat Botum, more than 600 young people were selected from the mixed audience of Comic and AIDS shows to actively participate in the Quiz shows and Role play. Messages for these people were tailored to their level of understanding on HIV/AIDS. Across the main roads in Phnom Penh , 100 banners draws the attention of the public people and foster a supportive environment for HIV/AIDS prevention and care and support with 15 key messages. MC presenters were oriented to integrate key messages on HIV/AIDS with their on air shows or appearance in the concerts while new reporters were updated with the current situation of the epidemic and the response who then wrote news for the public on this event. A documentary was made from select key actions of the campaign program. It allows campaigners to share their message of commitment and to express their views to better organize the next WFC. 1 Based on 2005 CHDS : 9.5% of Cambodian men have multiple partners 2 Report form PSI 2007 3 Based on Chas’s Consensus, the HIV prevalence rate among adult people (15‐49 Years old) is 0.9% 6 It is worth mentioning that all Outreach volunteers were asked to write down their daily individual report to list down their observation on problems they faced and their suggestion to solve them. From the analysis of WFC, it is recommended that a good understanding of Campaign Strategy is required for campaign organizers such as AC Working Group of NAA and Special Task Force of HACC to better orchestrate the next WFC with clear goal and objectives. Subsequently, a good understanding of the Campaign Program can be improved for those who deliver actions enabling them to successfully accessing the target populations with key messages and key materials. Another critical part of the campaign would be the understanding of behavior of the target groups i.e. boat racers, boat fan or any particular segment of provincial and Phnom Penh people who participate in this traditional event. A better orientation of Outreach volunteers will increase their understanding on the profile of their target populations which then allow them to tailor the messages accordingly.