In Scooter Segment and Nostalgic Comeback of Bajaj With

Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] An Empirical Study of “Golden Era” in Scooter Segment and Nostalgic Comeback of Bajaj with Electrifying Flavor “Chetak” in Two Wheeler Electric Vehicle Segment with Special Reference to Customer Preferences

Pawan Kalyani [email protected]

Abstract: “Golden Era” of scooter in India was with the The golden era of scooter which was led by Bajaj in India is Bajaj and gone with the Bajaj when Bajaj stopped over due to change in customer demand, now at the year end making the largest selling and most popular scooter in of 2019 the new era of electrical vehicles in the two wheeler India. The phase of “Hamara Bajaj” was gone and taken segment is going to raise and Bajaj is back in the business over by the powerful and mighty bikes like pulsar and of scooter with its electrical flavor and with old brand other brands. Bajaj is making its comeback in the scooter name of “Chetak” that was premium bestselling product at segment with the brand name of “Chetak” in electrical that time this research paper is an effort to find out the vehicle segment. customer preferences about the new product from Bajaj will this met up to the expectation of the customer and mark its This paper is an effort to find out the vires and reviews presence in the market and will it bring back the good olden of the market and customers about two wheeler electrical days of glory and market leadership of Bajaj in new year vehicle segment and with special reference to the Bajaj 2020. “Chetak” old well-known brand of Bajaj in electrical flavor up to what extent it will be have the success in This time there is a full support from government to push the capturing the market and what are general mindset of electrical vehicles in the market by providing incentives and the customers about the electrical vehicle subsidies to the customer who shish to purchase the electrical two wheeler not only incentives but also the Keywords: “Golden Era” in Scooter Segment, Nostalgic support in the infrastructure for charging the electrical Comeback of Bajaj with Electrifying Flavor “Chetak”, vehicles. Bajaj is going to market the new “Chetak” from its Two Wheeler Electric Vehicle Segment, Customer KTM bike stores to push as premium product in the market Predilections, FAME-I, FAME – II, in India,

II. BAJAJ ERA

I. INTRODUCTION

The scooter was still the go-to vehicle for most families in the country, even though getting one was no easy task. There was inevitably a long waiting list, and sometimes people had to wait for years to get a scooter – getting your two-wheeler was a major cause for celebration. The leading brand in the scooter market at that time was Bajaj. There were other brands too, but Bajaj was notable in being not just the most popular in terms of sheer volumes but perhaps the only “truly” Indian brand out there – the others had collaborations with the likes of Vespa and Lambretta (even Honda had taken baby steps into the scooter segment with a tie-up with Kinetic).

Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

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2 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] 1995-98 was a golden period for India's scooter market. In 1998, scooters contributed 75 percent of the two-wheeler industry's annual volumes. Bajaj Auto enjoyed a market share of close to 60 percent. The gradual decline of the scooter market began around that time. With the liberalization in 1991 began the emergence of modern design/technology in one gearless scooter but mainly in motorcycles from a few Japanese OEMs. A rise in petrol price and the growing acceptance of motorcycles in rural areas also led the demand for bikes. Along with that changed Bajaj Auto's business strategy, leading to the birth of its first independently developed motorcycle, Pulsar. Its motorcycle had already started through a partnership with Japanese major Kawasaki, which continued till recently.

From 1965 till 2005, and it was during his leadership that the OEM introduced the Chetak scooter in 1972. The Chetak was derived from the Sprint model by Vespa, with which Bajaj Auto had a technical alliance. The Chetak was phased out 33 years later. [1]

III. COMPETITORS OF BAJAJ

In 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Then start manufacturing the own brand later. There were many collaboration with foreign companies to manufacture and sell the two wheeler automobile in India.

Indian automobile manufacturers are serving people in collaboration with foreign partners the demand was high and the supply was slow the customers have to book he two wheeler and wait for a certain period of time to get the two wheeler. It was a kind of luxury of getting a scooter in a family. Customers are having options other than Bajaj Scooter like Lambretta, Vijai, Vespa etc., but still the condition of demand and supply was not satisfied. The competition of Bajaj scooter was not with scooter brand but with mopeds and bikes too.

Fig. 1 Images Showing Glorious days of Bajaj Scooter in India

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Fig. 2 Images Showing Competitors of Bajaj Scooter in India

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] Table. 1- Showing time period, Indian Automobile Manufacturer, In that scenario, the motor bike manufacturer like Foreign collaborator and brand of the Scooter, Moped/ Motorbike Honda, TVS, Bajaj, Yamaha, Enfield, Suzuki, in India Kawasaki etc. are also in the market and gradually making their way in two wheeler segment in India.

IV. BAJAJ MOVED TO BIKE SEGMENT

Source: CMIE, the Evolution and Structure of the Two-wheeler Industry in India, 2000, https://www.cmie.com

From the above table, from 1955 to 1999 in two wheeler automobile sector the major stake holder was scooter as it was used as family vehicle other two wheeler like mopeds and bikes was not so popular but making their place in the market slowly specially motor bikes, for their eye catching design and millage better than other products available in the market. From the data give above, on filtering out the scooter data only then we can find the Indian manufacturer and the foreign collaborator with the product manufactured – · In 1955 - 69, Automobile Products of India [API] with Innocenti Ltd., Italy for - Lambretta.

· In 1955 - 69, Bajaj Auto Ltd. with Piaggio Ltd., Italy – Vespa. · In 1970 - 80, Sccoters India Ltd. - Vijai

· In 1970 - 80, Maharashtra scooter ltd. - Priya

· In 1981 - 90, Kinetic Engineering Ltd. with Honda, Japan - NH 100 cc

· In 1981 - 90, Lohia Machinery Ltd. with Piaggio, Italy - Vespa XE

· In 1991 - 99, TVS manufacturing Spectra Scooter- Vespa

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Fig. 4. Showing Transformation of Bajaj Chetak to Chetak [electric Flavor] Source: Internet

Fig. 3. Showing various models of Bajaj Bikes. Source: Internet

Time had run out for 'Hamara Bajaj'. Hero Honda and TVS Suzuki made the two-wheeler market motorcycle-led. Against vehicles returning 80 kmph, Bajaj scooters returning 40 kmph stood no chance. It was not long before Rajiv took the call to stop scooter production in 2009. Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport. [2]

Market was changed and so as the customer preferences about the two wheelers, now stylish design and high speed motorcycles are in demand old family vehicle was a kind of obsolete in market. Looking at the changing market Bajaj also moved deeper into the motorcycle segment and stopped the production of iconic scooter brand. In today’s scenario bajaj has good market hold in the two wheeler segment with Pulsar, KTM and other popular brands. Now, Bajaj is Fig. 5. Showing Bajaj Chetak [electric Flavor] Source: Internet coming back into the scooter segment with electrical flavor with its well-known brand “Chetak” it’s a nostalgic dream for the users of Bajaj scooters earlier and for Bajaj itself too. The Chetak is reborn . . . in an electric avatar.

V. NOSTALGIC COMEBACK OF BAJAJ IN Nearly 14 years after production of the iconic IC engine Bajaj Chetak stopped, the Chetak brand has been reborn in SCOOTER ELECTRIC VEHICLE SEGMENT an all-electric avatar. WITH ELECTRIFYING FLAVOR “CHETAK” BRAND The scooter, which has an in-built charger, can be charged with a regular 5-ampere home power outlet. Full charge will take 5 hours. Bajaj will also sell a home-charging station at a ‘nominal cost’.

7 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] Bajaj has equipped the new Chetak with a fully digital instrument cluster that will display a host of information, but it isn’t a premium TFT unit as seen on the Ather scooter.

The front suspension is handled by a single-sided trailing arm unit that appears to have coil over setup with an exposed external spring.

At the rear, the Chetak gets a monoshock suspension. The scooter runs a disc brake at the front and a drum brake at the rear. The 12-inch wheels are shod in MRF Zapper-K tyres. [3]

Bajaj Chetak [Electric] – Specifications [4]

Engine and Transmission Drive Type Hub motor Motor Type BLDC Range 95 km/charge Starting Self-Start Only Transmission Automatic Gear Box CVT- Continuously Variable Transmission Features and Safety ABS No Charging Point Yes Mobile Connectivity No Speedometer Digital Odometer Digital Tripmeter Digital Console Digital Pass Switch Yes Clock Yes Riding Modes Yes Additional Features Modes Eco 95 Km/charge, Sport 85 Km/charge, Keyless start-stop System Carry Hook Yes Passenger Footrest Yes Mileage and Performance Max Speed 70 kmph Braking (60-0 Kmph) 2.8mm Chassis and Suspension Chassis Clad with Steel Metal Body Type Electric Bikes Rear Suspension single-sided swingarm Dimensions and Capacity Fig. 6. Showing Bajaj Chetak [electric Flavor] Source: Internet Under seat storage 19 L Electricals Headlight LED

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Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] Tail Light LED Table. 2- Showing list of various electric vehicle in Indian Market. Turn Signal Lamp LED DRLs Yes Low Battery Indicator Yes Tyres and Brakes Tyre Size Front :-90/90- 12 Rear :-90/100-12 Tyre Type Tubeless Wheel Size Front :-12 inch Rear :-12 inch Wheels Type Cast Aluminum Front Brake Disc Rear Brake Drum

VI. BAJAJ ELECTRIC TWO WHEELER - “CHETAK” COMPETITORS IN ELECTRIC VEHICLE MARKET

The market scenario is going to change once again like it has done earlier in terms of mopeds and scooter market. The customer preferences and upcoming new technology in the market drives the customer to make decisions for the acceptance of new technology and when they feels that their decision was better than earlier and they have got the updated technology the market moves and creation of Source: https://theicct.org/sites/default/files/publications/India- demand setup in the market and to fulfill this there is supply hybrid-and-EV-incentives_working-paper_ICCT_27122016.pdf from the manufacturer in the market. Many new and established players in the market are making electric India there are 28 companies that have either established or vehicles as this time it is supported by government subsidy are in the process of setting up manufacturing or assembling and incentives it seems that this time the customer will have operations for EVs scooter/motorcycles in the country the advantage of technology and subsidy both. (rickshaw are not included). This is a good increase from 12 in 2015, when the government announced the FAME (Faster In the Indian market for Electric Scooters and Bikes, there Adoption and Manufacturing of Electric Vehicles) scheme. are 20 new models on offer from various manufacturers. The following is the list of manufacturer who is involved in Revolt RV400 (Rs. 98999), Hero Electric Photon 48V (Rs. electrical vehicle manufacturing or in support of this area in 65464) and Lectro Electric Essentia (Rs. 25350) are among India. the most popular bikes in this segment. Bajaj has to compete In continuation of that, the first are Electric Two Wheelers among them all there is a variation in the price range, as [6] Indian market is price sensitive market and small shift in the price range can change the decision of the customer. Electric Two Wheelers · TVS Motors The market for electrical vehicle is building up and there are · Honda Motorcycle & Scooter India (HMSI) players in the market to offer the products, Bajaj is also one · Electrotherm of them it has its past glory of success in the scooter segment · Tunwal E-vehicles and some are new players but this time it will not be the piece · UM Lohia Two Wheelers Pvt. Ltd. of cake for the Bajaj to take over the lead but it is for sure · Ather Energy that Bajaj will have some advantage over the others. · Twenty Two Motors · Okinawa Autotech Pvt. Ltd. · Menza Motors · SINA Mobility · Hulikkal Electro India · Tork Motorcycles · Milltex Spero

· Volta Motors · Ajanta Manufacturing Ltd. · GoGreen BOV

9 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] Following Electric Two Wheelers, there are companies who The EV Component Suppliers, are followed by EV Support are involved in Electric Three Wheelers manufacturing like- Solution Providers - · Bajaj Auto · Scooters India Ltd. · TUV Rheinland · Goenka Electric Vehicles Pvt. Ltd · ABB India · Volta Automotive India Pvt. Ltd. · Tata Power · Shigan EV (GreenRick) · Fortum · Pi Beam Labs · NATRiP · Gayatri Electric Vehicles · ARCI · Pubang Etron Electric Motor Private Limited · International Centre for Automotive Technology (ICAT) Three wheeler manufacturer are followed by the · ARAI manufacturer of Electric Cars- · India Energy Storage Alliance · Hyundai Motor India · Sun Mobility · Toyota India · ACME · BMW India · Lithion Power · Maruti Suzuki · Hero Future Energies · Tata Motors · Honda Cars India Ltd. · Volvo Cars India There is a huge market and huge market potential in the electrical vehicle segment, the market is developed by all · Mean Metal Motors round effort like from government incentives and schemes · Ashok Leyland such as FEMA-II and manufacturers are major stake holders · Goldstone in the market development, supported by the EV Component · JBM Suppliers and other supporter to the market.

The next is the companies who make multiple type of electrical vehicles - Companies that Make Multiple Types of Table. 3- Showing list of Electrical vehicle and their specification EVs · Hero Electric 1. Hero Electric Optima Plus · Mahindra Electric · Kinetic Green Hero Electric Optima Plus Specifications · Lohia Auto Industries Starting price Rs.42,190 · Emflux Motors Electric motor power 250 W · Ampere Vehicles · Shriram Astral Motors Battery recharge time 6 to 8 hours · Gayam Motor Works Fuel economy 70 km for each charge · Ultraviolette Automotive One does not require a driving license or registration in · Speedways Electric order to utilize this electric scooter on the road. · Ecodynaamic Equipments

· Xxplore Automotive 2. Hero Electric Cruz · Jitendra Motors · Panther Electric Vehicles Hero Electric Cruz Specifications Engine displacement 100 cc The next is, EV Component Suppliers for the upcoming Starting mechanism Self-start electrical vehicle market – · Amaron/Amara Raja Price Rs.56,000 · Crompton Greaves Fuel economy 70 km per charge · Exide Industries Maximum speed 25 Kmph · BHEL · Elcom International Pvt. Ltd. Electric motor power 250 W · Rotomag Gear box Automatic · Axiom Energy Rear suspension Soft suspension · ION Energy · Napino Auto & Electronics Ltd. Ground clearance 140 mm · Gegadyne Energy Battery capacity 48 V, 24 Ah · Agastya Automotives Pvt. Ltd. This electric scooter is available in different colours including · Denso India Burgundy Red, Olive Black, Silky Grey, and Deep Blue · Altigreen Propulsion Labs

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] 3. Avon E Scoot Maximum speed 25 Kmph Gear box Automatic Avon E Scoot Specifications Battery recharge time 6 to 8 hours Engine displacement 100 cc Swing arm type with hydraulic Starting mechanism Self-start only Rear suspension damper. Price Rs.41,554 This scooter is available in Pink colour in the market. It has a curb Fuel economy 65 km per charge weight of 86 kg and a weight carrying capacity of 130 kg

Maximum speed 24 Kmph 7. Hero Electric Optima Electric motor power 250 W Gear box Automatic Hero Electric Optima Specifications Ground clearance 140 mm Price Rs.58,000 Battery capacity 48 V, 20 Ah Engine displacement 100 cc Type of motor Hub Mounted BLDC 250W Maximum power 0.33bhp Type of charger 220 AC/48 V DC Type of motor BLDC Motor Front wheel 16 inch Fuel economy 70 Km for each charge Rear wheel 16 inch Starting mechanism Self-start only Battery recharge time 6 to 8 hours Maximum speed 25 Kmph

Gear box Automatic 4. YO Xplor Battery recharge time 6 to 8 hours YO Xplor Specifications Front wheel 16 inch Price Rs.38,978 Rear wheel 16 inch Kerb weight 91 kg Rear suspension Soft suspension Starting mechanism Self-start/electric start Ground clearance 140 mm Economy mode 30 to 35 kmph Front tyre size 3.00 -16 Power mode 35 to 55 kmph Rear tyre size 3.00 -16 Battery 33 Ah VRLA This electric scooter is available in Stone Grey, Classic Black, and Burgundy Red. It comes with a curb weight of 86 kg and a weight Electric motor power250 W carrying capacity of 130 kg. Fuel economy 105 to 110 km per charge 8. Indus Yo Spark 5. Tork T6X Indus Yo Spark Specifications Tork T6X Specifications Price Rs.45,341 Price Rs.1,25,000 Engine displacement 100 cc Electric motor power 6kW Maximum power 750 Watts Fuel economy 100 km per charge Type of motor BLDC Hub Motor Battery recharge capacity80% in 1 hour Fuel economy 75 Km for each charge Starting mechanism Self-start only 6. Indus Yo Xplor Maximum speed 45 Kmph Gear box Automatic Indus Yo Xplor Specifications Battery recharge time 6 to 8 hours Price Rs.37,534 Motor power 900 W (1500 W Peak Power) Engine displacement 100 cc Battery capacity 48 V - 33 Ah Maximum power 750 Watts Load capacity 130 Kgs Type of engine BLDC Hub Type of motor BLDC Hub Motor Fuel economy 60 Km for each charge This scooter is available in Neo Black, Slate Grey, Royal Silver, Pearl White, and Flame Red. The length of the scooter is 1860 mm Starting mechanism Self-start only and the width is 730 mm.

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] market but also there is acute need and support of component 9. Hero Electric AXLHE-20 suppliers and support solution providers as the major Hero Electric AXLHE-20 Specifications component is battery and its supportive parts used in the vehicles are the major need supportive product that are Price Rs.55,000 needed later in the market, therefore there is also need of the Engine displacement 100 cc parallel market of supportive things. As the electrical vehicle market will expand and the demand raise in the market there Maximum power 6000 Watts (8.15 PS) is a growth in supportive items, as it is a new technology and Front brake Disc it need some time to get stable. The demand and supply Rear brake Drum depends on the customer acceptance of the two wheeler electrical vehicle as there is lot to clear off form the mindset Type of tyre Tubeless of customer. Type of wheel Alloy VII. GOVERNMENT SUPPORT IN Period of launch February 2018 ELECTRICAL VEHICLE SEGMENT

10. Hero Electric Maxi The government is in full support to give boost to the Hero Electric Maxi Specifications electrical vehicle market and to provide a green and clean environment to the people. For this the government has some Price Rs.32,490 incentives and subsidy in both tow wheeler and four wheeler Engine displacement 100 cc vehicle segment. In the two wheeler electrical vehicle government proposes FAME –II. [7] Maximum power 0.33bhp High efficiency and water-proof Type of motor motor with hall sensors Fuel economy 70 Km for each charge Starting mechanism Self-start only Maximum speed 25 Kmph Gear box Automatic Battery recharge time 6 to 8 hours Motor power BLDC motor less than 250 W Battery capacity 48 V / 24 Ah Load capacity 90 Kgs Fig. 7 - Showing Number of Electrical vehicle sold in India. Source: Ground clearance 160 mm https://www.fame-india.gov.in/ Electronic braking system for an Type of charger electronic mechanism Curb weight 75 kg This scooter is available in Blue, Red, and Black.

Looking at the list of manufacture of electrical vehicle in Indian market at the initial phase and there is more to come in the market in near future, Bajaj has done a smart thing to enter at the early stage in the market but Bajaj has to face strong competition in this phase as it’s a new technology and there are many things associated to the vehicles that are not clear in the mind of the customer, like price, average, battery life, charging station and all. But looking at the initial phase the companies involved in the manufacturing of electrical vehicles are well established from many years and few are new comers in the market but they are still competitors in the market and cannot be ignored. The above data like the list of Fig. 7 - Showing NITI Ayog and other Ministries are working to manufacturer includes not only two wheelers in electrical make a success the era of Electrical vehicle in India under PM segment but also includes the three wheelers, car and bus too office. Source: just to show the overall market of electrical vehicle. There is https://www.innovasjonnorge.no/contentassets/815ebd0568d4490a a huge scope for EV Component Suppliers and EV Support a91d0b2d5505abe4/india-ev-story.pdf Solution Providers, as not only the manufacturers make the

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] Prime Minister’s Office •National Thermal Power Corporation (NTPC) – plans for setting up 100,000 EV charging stations in India NITI Ayog- Mandated to set out the Transformative Mobility Mission for India. •Bharat Heavy Electricals Ltd (power equipment PSU) plans to make batteries in India using the Lithium technology Ministry of Heavy Industries & Public Enterprises developed by ISRO (Department for Heavy Industries) - Was earlier the sole ministry dealing with the Auto Industry and its Policies DHI •Energy Efficiency Services Ltd (EESL – a national had set out the earlier FAME policy for EVs in India. ESCO company, experienced in large tendering process) has already issued tenders to source 10,000 EV and Ministry of Power & Renewable Energy- This Ministry about 4,000 Chargers in India has now been bought into the mainstream for EVs by NITI Ayog and is one of the key drivers for the EV push in India •Rajasthan Electronics (I) Ltd, (REIL) – plans to set up through their various PSU’s like NTPC,, POSOCO, EESL. 200 charging stations in Delhi, Jaipur and Chandigarh Each of these initiatives will help set the basic Ministry of Urban Development- This Ministry has been infrastructure and bring in interest from the private roped in by the NITI Ayog to develop City level programs players as well, already many announcements have been and to include EVs and EV Infrastructure in the Smart Cities made by various private players program. •Tata Power has a set up a pilot project of EV charging and Ministry of Finance-Key Ministry being involved by the is likely to install more in future. NITI Ayog to fund various initiatives in the Transformative Mobility Mission for India. •Mahindra along with Ola has been setting up EV charging stations so far and will continue to be aggressive about this Ministry of Roads & National Highways- This ministry was bought in the Mission by the NITI Ayog to frame certain •Fortum India, Finland’s Utility firm, plans to enter and policies and incentives for the EVs in terms lane access, set up nationwide EV Charging stations parking infra etc. •Lithium Urban, an EV feet firm has plans to set up 60 charging stations Department of Science & Technology- This Department was roped in by NITI Ayog to set out the specifications for Each of these initiatives will be key drivers for the EV various aspects related to EV sand EV Charging. [8] charging business going forward

In order to promote the sale of electric vehicles in the Table 3. Showing the incentive amount on various models of two Indian market, the government launched FAME scheme wheelers of electrical vehicle manufacturing companies (Faster Adoption and Manufacturing of Hybrid and Electric vehicles) in India, as a part of the National 1 OEM Name: AJANTA MANUFACTURING LIMITED Electric Mobility Mission Plan 2020, under which, the government would provide certain incentives to lower S.No. Model Name Vehicle Type Incentive Amount 1 J-50 PLUS Two Wheeler 7500.00

the purchasing cost of electric vehicles 2 OEM Name: Ampere Vehicles Pvt. Ltd. The scheme has 4 focus areas i.e. Technology Development, Vehicle Incentive S.No. Model Name Demand Creation, Pilot Projects and Charging Type Amount Infrastructure. 1 V60 Two Wheeler 7500.00 2 Ampere-V48 Two Wheeler 7500.00 Overall, the government is expected to spend around Rs. 3 Ampere REO Two Wheeler 7500.00 14,000 Crores for this scheme, which includes incentives to 4 Ampere Reo Li Two Wheeler 17000.00 the customers for purchasing electric vehicles, incentives to Ampere Magnus the manufacturers for research and development 5 Two Wheeler 7500.00 60 besides developing the charging infrastructure. 6 Ampere V48 Li Two Wheeler 17000.00 7 ZEAL Two Wheeler 22000.00

Based on the NITI Ayog plan, the Ministry of Power 3 OEM Name: Ather Energy Pvt Ltd has already undertaken several leads in pushing the EV S.No. Model Name Vehicle Type Incentive Amount Infrastructure initiatives though its various PSU 1 Ather 450 Two Wheeler 22000.00 companies, such as 2 Ather 340 Two Wheeler 22000.00

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Website: www.jmeit.com | E-mail: [email protected] | [email protected] 4 OEM Name: AVAN MOTORS PVT LTD 9 OEM Name: HERO ELECTRIC VEHICLES S.No. Model Name Vehicle Type Incentive Amount PRIVATE LIMITED Incentive 1 XERO Two Wheeler 17000.00 S.No. Model Name Vehicle Type 2 Xero+ Two Wheeler 22000.00 Amount 3 Xero Li Ion Two Wheeler 22000.00 1 Maxi Two Wheeler 7500.00 2 Zion Two Wheeler 7500.00 5 OEM Name: AVON CYCLES LTD. 3 Optima Plus Two Wheeler 7500.00 Incentive S.No. Model Name Vehicle Type Amount 4 E Sprint Two Wheeler 9400.00 AVON ESCOOT 5 Photon Two Wheeler 9400.00 1 Two Wheeler 7500.00 207 6 Cruz Two Wheeler 7500.00 2 AVON E MATE Two Wheeler 7500.00 7 Hero Wave Two Wheeler 7500.00 3 AVON E-STAR Two Wheeler 9400.00 Hero Wave DX - 8 Two Wheeler 7500.00 4 E-Litedx Li Two Wheeler 17000.00 Extra Mile 5 E-Litedx Two Wheeler 7500.00 9 OPTIMA DX Two Wheeler 7500.00 AVON e-scoot 10 NYX Two Wheeler 7500.00 6 Two Wheeler 17000.00 207 Li 11 OPTIMA DX LI Two Wheeler 17000.00 7 E-ZAP Two Wheeler 7500.00 12 Maxi LI Two Wheeler 17000.00 8 E-ZapLi Two Wheeler 17000.00 13 NYX-LI Two Wheeler 17000.00

6 OEM Name: CHRIS MOTORS 14 OPTIMA BX LI Two Wheeler 17000.00 Incentive 15 Cruz LI Two Wheeler 17000.00 S.No. Model Name Vehicle Type Amount 16 PHOTON LI Two Wheeler 22000.00 1 Breeze lite Two Wheeler 7500.00 17 FLASH Two Wheeler 7500.00 Electrowheelz 2 Two Wheeler 7500.00 18 FLASH LI Two Wheeler 17000.00 WIND 19 PHOTON 72 V. Two Wheeler 9400.00 7 OEM Name: Electrotherm (India) Limited OPTIMA PLUS 20 Two Wheeler 17000.00 Incentive LI S.No. Model Name Vehicle Type Amount 21 NYX E5 Two Wheeler 22000.00 1 Yo Electron ER Two Wheeler 7500.00 22 FLASH e5 Two Wheeler 22000.00 2 Yo Xplor Two Wheeler 7500.00 23 OPTIMA HS 500 Two Wheeler 22000.00 3 Yo Spark Two Wheeler 9400.00 24 Optima e5 Two Wheeler 22000.00

4 Yo Exl ER Two Wheeler 9400.00 10 OEM Name: JAYEM AUTOMOTIVES PRIVATE 5 ET Uvraj Three Wheeler 25000.00 LIMITED 6 ET LOADER Three Wheeler 25000.00 S.No. Model Name Vehicle Type Incentive Amount 7 YO EDGE Two Wheeler 7500.00 1 NEO Four Wheeler 124000.00

YO XPLOR - 8 Two Wheeler 17000.00 11 OEM Name: JITENDRA NEW EV TECH PVT LTD LITHIUM ION S.No. Model Name Vehicle Type Incentive Amount ET UVRAJ - 9 Three Wheeler 61000.00 1 JET 250LM Two Wheeler 7500.00 LITHIUM ION 2 JET250XL Two Wheeler 7500.00 ET UVRAJ LS - 10 Unknown 45000.00 LITHIUM ION 3 JET250XLPLUS Two Wheeler 17000.00 4 JMT1000HS Two Wheeler 22000.00 11 YO DRIFT Two Wheeler 7500.00 YO EDGE 12 OEM Name: KALINGA VENTURES INDIA 12 Two Wheeler 17000.00 LITHIUM ION PRIVATE LIMITED YO DRIFT S.No. Model Name Vehicle Type Incentive Amount 13 Two Wheeler 17000.00 LITHIUM ION 1 VIDHYUT-P1 Three Wheeler 25000.00

2 VIDHYUT-P3 Three Wheeler 61000.00

8 OEM Name: ENVEE WHEELS PRIVATE LIMITED 13 OEM Name: KINETIC GREEN ENERGY & POWER S.No. Model Name Vehicle Type Incentive Amount SOLUTIONS LTD. Vehicle Incentive 1 Surprise Two Wheeler 7500.00 S.No. Model Name 2 Pride Two Wheeler 7500.00 Type Amount 1 Kinetic SAFAR Champ Unknown 37500.00

2 Kinetic SAFAR Superb Unknown 45000.00

14 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] 3 Kinetic SAFAR Superb LFP Unknown 45000.00 4 Kinetic SAFAR SMART LFP Unknown 45000.00 18 OEM Name: MIRAKLE5AUTOMOBILESPVTLTD Kinetic SAFAR SMART Incentive 5 Unknown 45000.00 S.No. Model Name Vehicle Type SciFi Amount 1 MIRACLE 5 RACE 40 Two Wheeler 7500.00 6 SAFAR Shakti LFP Unknown 45000.00

14 OEM Name: LOHIA AUTO INDUSTRIES 19 OEM Name: NDS ECO MOTORS PRIVATE S.No. Model Name Vehicle Type Incentive Amount LIMITED 1 OMA STAR Two Wheeler 7500.00 S.No. Model Name Vehicle Type Incentive Amount 2 OMA STAR DX Two Wheeler 7500.00 1 ALFA Two Wheeler 9400.00 3 GENIUS Two Wheeler 7500.00 2 LIO Two Wheeler 22000.00 4 OMA STAR LI Two Wheeler 17000.00 3 Lio Plus Two Wheeler 22000.00

15 OEM Name: MAHINDRA & MAHINDRA LTD Incentive S.No. Model Name Vehicle Type 20 OEM Name: NIBE MOTORS PRIVATE LIMITED Amount S.No. Model Name Vehicle Type Incentive Amount 1 E-VERITO Four Wheeler 138000.00 1 SWING Two Wheeler 17000.00 Mahindra e-Supro 2 Four Wheeler 187000.00 Cargo Van 21 OEM Name: OKINAWA AUTOTECH PRIVATE 3 Mahindra E-Supro Four Wheeler 124000.00 LIMITED 4 e-VERITO D2 Four Wheeler 138000.00 S.No. Model Name Vehicle Type Incentive Amount 5 e-VERITO D4 Four Wheeler 138000.00 1 RIDGE Two Wheeler 9400.00 6 e-VERITO D6 Four Wheeler 138000.00 2 RIDGE 30 Two Wheeler 7500.00 7 e-VERITO C2 Four Wheeler 138000.00 3 PRAISE Two Wheeler 9400.00 8 e-VERITO C4 Four Wheeler 138000.00 4 RIDGE+ Two Wheeler 22000.00 9 e-VERITO C6 Four Wheeler 138000.00

5 iPRAISE Two Wheeler 22000.00

16 OEM Name: Mahindra Electric Mobility Limited Incentive 22 OEM Name: SHEMA E-VEHICLE & SOLAR PVT. S.No. Model Name Vehicle Type Amount LTD. E2O T2 - 48V Li-on S.No. Model Name Vehicle Type Incentive Amount 1 Four Wheeler 124000.00 Winston 450 Amp 1 FLY Two Wheeler 7500.00 E2O T1 -72V Li-ion ATL 2 Four Wheeler 124000.00 2 TUFF Two Wheeler 17000.00 550 Amp 3 EAGLE Two Wheeler 17000.00 E2O T6 - 48V Li -ion 3 Four Wheeler 124000.00 CALB 450 AMP 23 OEM Name: SUPERECO AUTOMOTIVE CO. LLP S.No. Model Name Vehicle Type Incentive Amount 4 e2o Plus P4 Four Wheeler 124000.00 1 SUPER ECO Two Wheeler 17000.00 5 e2o Plus P2 Four Wheeler 124000.00 6 e2o Plus P6 Four Wheeler 124000.00 24 OEM Name: TATA MOTORS LTD. 7 e2o Plus P8 Four Wheeler 124000.00 Incentive Three S.No. Model Name Vehicle Type 8 TREO HRT 61000.00 Amount Wheeler 1 TATA TIGOR EV Four Wheeler 124000.00 Three 9 TREO SFT 61000.00 Wheeler 2 TATA TIGOR EV - XM Four Wheeler 124000.00 10 Treo Yaari HRT Unknown 45000.00 3 TATA TIGOR EV - XE Four Wheeler 124000.00 4 TATA TIGOR EV - XT Four Wheeler 124000.00 11 TREO YAARI SFT Unknown 45000.00

25 OEM Name: THUKRAL ELECTRIC BIKES 17 OEM Name: Maruti Suzuki India Ltd PRIVATE LIMITED Incentive Incentive Model Name Vehicle Type S.No. Model Name Vehicle Type S.No. Amount Amount 1 THUKRAL TM DLX Li Unknown 45000.00 Maruti Ciaz Diesel SHVS 1 Four Wheeler 13000.00 Std. MARUTI ERTIGA LDI 2 Four Wheeler 13000.00 SHVS

15 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

26 OEM Name: TOYOTA KIRLOSKAR MOTOR PVT LTD Incentive S.No. Model Name Vehicle Type Amount 1 TOYOTA Camry Hybrid Four Wheeler 70000.00

27 OEM Name: TUNWAL E-VEHICLE INDIA PVT. LTD S.No. Model Name Vehicle Type Incentive Amount 1 Elektrika 48 Two Wheeler 7500.00 2 Sport 63 Two Wheeler 7500.00 3 STORM ZX Two Wheeler 7500.00 4 STORM ZX Li Two Wheeler 17000.00 5 SPORT 63 LI Two Wheeler 17000.00 6 Lithino Li Two Wheeler 17000.00

28 OEM Name: TVS Motor company Limited Vehicle Incentive S.No. Model Name Type Amount Three 1 TVS KING ELECTRIC LIX 61000.00 Wheeler

29 OEM Name: VOLVO INDIA PVT. LTD. Incentive S.No. Model Name Vehicle Type Amount Volvo 8400 1 Four Wheeler 6100000.00 B5RLEH 4x2

Source: https://www.fame-india.gov.in/ModelUnderFame.aspx

16 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

Duty and Tax Structure State RTOs Tax % On Ex-showroom (As on Jan 2019) S.NO State RTO% 1 DELHI 6% 2 HARYANA 6% 3 PUNJAB 7% 4 CHANDIGARH 0% 5 UTTAR PRADESH 0% 6 UTTRAKHAND 0% 7 RAJASTHAN 0% 8 GUJARAT 6% 9 GOA 0% 10 MAHARASHTRA 0% 11 MADHYA PRADESH 5% 12 ANDHRA PRADESH 0% 13 TELENGANA 5% 14 KARNATAKA 0% 15 TAMILNADU 4% 16 PUDUCHERRY 0% 17 KERALA 0% 18 CHATTISGARH 8% 19 ORISSA 7% 20 BIHAR 8% 21 JHARKHAND 8% 22 WEST BENGAL 7% 23 ASSAM 8%

Government is providing ample support to initiate the electrical vehicle market it will take some time to take over or change over from traditional fueled vehicle to electrical driven vehicle. Looking at the schemes details above and the incentive provided by government it is the maximum can any government can do at the initial phase as the market for the electrical two wheeler grow customer and manufacturer can find new schemes or incentives it all depends on the market growth, whether the incentives are required or not. When there is an established market like traditional fuel vehicle government is not providing any subsidy because the market is self-driven, the demand and supply is accordingly. The support or incentives are require to initiate the reaction after that the market is self- driven, as per the customer demand.

17 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] VIII. INITIAL PHASE OF ELECTRICAL Current marker is in the initial phase where there are some electrical hybrid vehicles making their presence in the market especially in the VEHICLE IN INDIAN TWO WHEELER car segment, hybrid cars can be seen on the road like Maruti Ciaz MARKET and other popular model from other manufactures. People are accepting the hybrid vehicles where the vehicle intelligent system decides where to shift from battery to fuel. In two wheeler segment Looking at the well planned government initiatives to pace the market will have pure battery based vehicle without petrol the success path for the smooth operation for electrical engine, various government bodies and other independent research vehicle in India, although it’s an initial phase and with the agencies are anticipating the forthcoming business of electrical strong and planned support from government and many vehicle in India. As two wheeler are most popular and most sold established players from PSU and private are working hard vehicle in the market being one of the biggest consumer market in to have a green future. Indian government is working in a the world this upcoming new sector has many untapped planned way along with many major players to made easy opportunities for growth and development like charging infrastructure, this area was not in the picture but to fulfill the and to lower down the initial cost of the electrical vehicles demand of electrical vehicle recharging it is needed acutely other in two wheeler segment there is subsidy and they are setting area which would boom in near future battery sales as after a certain up the charging station as this will be the major requirement period of time the used battery has to disposed-off and need to for the electrical vehicle to recharge them again to use. replace by new one, this sector also has big opportunity.

There are many predication and estimations on the sale of electrical vehicle in the Indian market by government and other bodies are very future oriented and positive. Niti Ayog is closely working with different ministries to get the process smoothly for next 10 years like in 2030, in terms of two wheeler its 40% rise in sales. Not only in two wheels but four wheels and public transportation is also feel the change in coming years.

Fig. 8 - Showing roadmap for electrical vehicles in India. Source: [10] https://images.livemint.com/r/LiveMint/Period2/2018/02/12/Photo s/Processed/electricsvehicles.jpg

Fig. 9 - Showing Numbers of EV and Hybrid Sold under FAME. [11]. Source https://www.innovasjonnorge.no/contentassets/815ebd0568d4490a a91d0b2d5505abe4/india-ev-story.pdf

18 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

Fig. 11 - Showing geographical presence of two wheeler Original Equipment Manufacturers in India Source: https://www.innovasjonnorge.no/contentassets/815ebd0568d4490a a91d0b2d5505abe4/india-ev-story.pdf

This is the initial phase of electrical vehicle in India, market is full of hope and anticipation about the forthcoming success of electrical vehicle, as there are government incentives and schemes and manufacturer are working in the same direction, many joint ventures and startups are showing in the market. Overall there is a hope for a better future for electrical vehicle, there will be the transition phase with traditional internal combustion engine vehicle and electrical vehicle, and it is not an easy task to changeover in one shot, it all depends on the market demand and supply.

IX. THE CUSTOMERS Customers’ are the king. Their decision matter a lot in shaping the curve of demand and supply of any product. In this paper’s theme Bajaj Chetak electrical vehicle. As Bajaj is coming back to re-live the glory of its old success as market leader in the two wheeler scooter segment, in old days the scooter was in high demand as it has pre booking time of 6 to 8 months and it was advertise to get attention so that people can book it at earliest, to the situation that Bajaj had stopped the production of the iconic brand Bajaj scooter and mover to the bike segment, it’s all because of customer demand, government policies and market movement.

Now the Bajaj is coming with the electrical flavor of the Fig. 10 - Showing Electrical Vehicle future market projection. Source: iconic brand name Chetak, at early time there were limited https://www.innovasjonnorge.no/contentassets/815ebd0568d4490a options to choose in scooter segment but in today’s scenario a91d0b2d5505abe4/india-ev-story.pdf there are many companies manufacturing electrical two wheeler and many more to come in the market in the near future. But this time the two wheeler electrical vehicle segment is supported by the government policies and a long run to go to understand and correct the market demand and supply conditions. In earlier scenario the Bajaj scooter was

19 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] a family vehicle, now the purchase power of the customer well-known brand name “CHETAK” but in the electrical has increased and with the support of government subsidy vehicle flavor. The main question is that there are many and readily available loans from various nationalized and small and big two wheeler manufacturers in the market who private banks it become very easy to get a vehicle. are manufacturing the electrical vehicle and getting the same incentives from government in this case will Bajaj Chetek Today, the customer is well equipped with all the support will get its old place as it was the market leader in scooter options loans, subsidy, purchase power and lots of option to segment a long ago. In this part the author is going to float choose from variety of electrical vehicles. The choice, some questionnaire to understand about the customer preferences, thoughts about two wheeler electric segment, mindset and try to get the feel whether customers are willing will Chetak will do the magic for Bajaj this is the major area to shift over the electrical vehicle at this stage or they want of concern, to find out this the author proposes the analysis to wait for some more time, what are the hurdles they are of customer choice and preferences on two wheeler electric facing in making the decisions, whether they are having all vehicle segment and Bajaj Chetak. the information about the Bajaj Chetek electrical vehicle in general. X. ANALYSIS OF CUSTOMER CHOICES ON To understand the mindset in a better way the author is THE TWO WHEELER ELECTRIC VEHICLE taking the help of questionnaire to know the customer choice SEGMENT AND BAJAJ CHETAK. on two wheeler electrical vehicle segment and the vibes about the Bajaj ‘Chetak’ electrical version. The following The Indian market is volatile and price sensitive the prices are the set of questions of the survey. The same was floated of the electrical vehicle are somewhat high if compared to over various social media like Whatsapp, Facebook etc. and the traditional vehicle, it may be electrical vehicle are new e-mail too to get the responses from various respondents. in the market and other is well established market. The price factor is somewhat managed by the government schemes 1. Kindly select the age group under FAME – I and II. 18-25 Years

26-35 Years

36-45 Years

>45 Years 2. Kindly select the gender

Male

Female 3. Do you or any family member uses two –wheeler?

Yes Fig. 12 - Showing the estimation of Lithium Ion Battery by 2025. Source: No https://images.livemint.com/r/LiveMint/Period2/2018/02/12/Photo 4. did you or any of your family member used Bajaj s/Processed/electricsvehicles.jpg scooter?

Yes The customer is price sensitive and still the prices are on higher side, it will gradually come down as expected by No many studies. The major part is battery in the electrical 5. Did you know that Bajaj has stopped the production vehicle that cost high, like from the above mentioned figure of its Traditional [internal Combustion Engine] scooter? it is expected to come down to the one tenth by 2025 from the price of 2010. As the demand and supply in the market Yes will established of electrical vehicle and their support materials like battery and other things the prices will drop No down from the initial rate. 6. Do you know that Bajaj is coming back in scooter segment with “Chetak” brand in Electrical vehicle According to the theme of the research paper it’s about the segment? Bajaj, Chetek brand of electrical vehicle. The Bajaj had stopped the scooter brand a long ago and moved to the bike Yes segment and has done well. Bajaj is coming back to the scooter segment as a nostalgic comeback with the same old No

20 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] 7. In today’s scenario there are many competitor present in the electrical vehicle market, according to you, Bajaj No- price and maintenance is high. Chetak will find its market place? 11. According to you, do you think that electric vehicle [two Yes wheeler] will reduce the driving cost and help in making green environment? No Yes Depends on the price No Depends on the support and infrastructure for the 12. According to you, in coming future will Bajaj can re- electrical vehicle in the market live its golden era in two wheelers segment with its 8. Government is providing subsidy on the electrical electric vehicle brand “Chetek’? vehicle [two –wheelers] segment, according to you will this help in boosting the two wheeler electric vehicle Yes market in India? No Yes Have to face tough competition No Not as market leader but have a greater pie of market 9. Kindly select the Factors/ features that are to be share consider essential while buying two wheeler- electric vehicle. 13. According to you, with the government incentives, subsidy schemes [FAME (Faster Adoption and Price [with subsidy, incentives etc.] Manufacturing of Electric Vehicles)-II] and looking at the green environment will you go for electric vehicle – Latest technology features two wheeler segment?

Brand value Yes

Subsidy by government No

No pollution - Environment friendly 14. According to you, what are the sources of information about the electric vehicle in the market? No Fuel Required - Low running cost Print media Body Design - Frame, Suspensions, Color, Appearance and Looking T.V.

Energy Source - Battery, charger, Power Social media Transmission, Motor, Electronic Controller, Friends and relatives Range, Breaks, Wheels, Transmission, Gear Box type, Motor Type Hoardings and banners

Speed Modes, Millage, Total Running Per Charging Internet

15. According to you what are the factors for not 10. According to you, will Bajaj Chetak or accepting electric vehicle in two wheeler segment – other upcoming two wheeler in electric vehicle segment will replace traditional Internal Combustion Speed Engine vehicles [two – wheeler]? Battery life Electric vehicle- two wheeler will be a part of transportation system but will not completely replace Maintenance traditional ICE vehicles Price Electric vehicle- two wheeler will be difficult to accept in early phase but later got accepted Lacking the charging stations in Initial Phase

Yes – but it will take time with support infrastructure Time taken in charging the electric vehicle in comparison to refuel traditional vehicle

21 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

Not suitable for all day driving like for sale and Keyless start-stop system marketing purpose

Lack of trained service people in market XI. ANALYSIS AND INTERPRETATIONS

Time consuming process in public charging stations

No manual gear box

Uncertainty of new technology

Limited power in load carrying in comparison to traditional vehicles.

16. Kindly select the key features of Bajaj Chetek electric vehicle that you know

Mileage - Range = 95 km/charge

Motor Type = BLDC

Front Brake = Disc The first question of the proposed questionnaire deals with the most common and important question the age group of Rear Brake = Drum the respondents. The majority of respondents are from the Body Type = Electric Bikes age group of 26-35 years with 44.89% followed by the age group 38.77% 18-25 years and with 14.28 % 36-45 and 2% ABS = No with >45 years of age. This question has its own importance as majority of respondents are from those age group that Charging Point = Yes might have used Bajaj Scooter sooner or later and the age group of 18 – 25 years has its importance as they represent DRLs = Yes young generation, as new electric avatar of “Chetak” is for Mobile Connectivity = No younger generation with its catchy looks, all over the question has the right mix of respondents as per the age Clock = Yes group is concerned.

Speedometer = Digital

Odometer = Digital

Tripmeter = Digital

Drive Type = Hub motor

Starting = Self Start Only

Transmission = Automatic

Gear Box = CVT [Continuous Variable Transmission]

Console = Digital This question is concern with the gender of the respondents, the respondents are Males with 51.02% and Females with Pass Switch = Yes 48.98%. Almost half –half population of respondents are divided into male and female, this is a perfect blend for the Riding Modes = Yes observing the views of the respondents without any biasness. As the scooter with gear was not a first choice for females Additional Features = Modes Eco 95 Km/charge, Sport but most of the female respondents might be a riding partner 85 Km/charge as Bajaj scooter was a family vehicle. Carry Hook

22 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

This question is a simple and direct one asking about the Q5. Deals with the information update about the stopping of usage experience of two wheeler either by respondents or in production of Bajaj Scooter with Internal Combustion family by any member. 100% - yes as response, in family of Engine, it seems that all respondents know about it and they the respondents have the two wheeler either with gear or have answered as ‘Yes’ with 100%. gearless but they have the usage experience, this personal usage experience will help them in deciding the difference and comfort level in Bajaj Chetak Electric version, as all two wheelers are burning fuel in their engine and other is using the electricity to run the vehicle. This question is simple and direct but it has its own value, as it relates the usage of two wheeler, this usage experience will be the deciding factor in new purchase of any electrical vehicle.

Q6. Is deals with the information update regarding coming back of Bajaj in scooter segment with electrical flavor. This question is an extension about the Q5, asking about new version of Bajaj in scooter segment, as earlier question was asking about confirming that traditional ICE scooter has been stopped by Bajaj and it is coming back to the scooter segment with Chetak as electrical vehicle. This question has its historical importance as Bajaj was a leader in scooter segment and it was a golden era at that time. Now, Bajaj is This question is an extension of Q3, it became more specific coming back with electrical version of scooter will Bajaj can about the brand “Bajaj”, and all respondents are with 100% repeat the success story. - yes as in their response. That means that all the respondents are having the experience of Bajaj scooter either by themselves of as riding partner. This question is narrowing the usage experience of two wheeler into the brand Bajaj, as the population are not alien to the two wheeler as well as the brand Bajaj, their responses have much importance in the present study.

23 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected]

Q7, this question asking the respondents about the Bajaj Chetak’s market place/ position along with the market competition availability. With 69.38% says Yes, 24.49% says its market position depends upon the price, as Indian market is price sensitive and by seeing the tentative price is near about 1 to 1.5 lacks. With 6.122% thinks that depends Q9, this question deals with the features/ factors that has to upon the support and infrastructure for the electrical vehicle consider while purchasing the two –wheeler in electrical in the market. This question’s responses reflects that the vehicle segment, the respondents have chosen the Price with people are positive with the Bajaj’s market position in 100% there could be two reasons for that one is subsidy Electrical vehicle but there is a price sensitive economy in provided by government and electrical vehicle are slightly the Indian market and few people are having thoughts that priced at high due to manufacturing reasons. With 93.87% the success is depend upon the support infrastructure in the selection made by respondents for the latest technological market, that is a valid point as only sales of a vehicle is one features and 97.59% goes with the brand value, with this side and after sales services and support is another side, percentage of brand loyalty there are good chances for Bajaj product requires both side to capture the market. to hold a good share in the electrical vehicle market. With 97.87% goes with the body design – looking, color etc. 93.87% looking for the government subsidy on the electrical vehicle. With 81.63% goes with no pollution factor and 67.34% goes with low running cost as it does not require fuel for running the vehicle. 77.55% are having concern with the Energy source – battery power, transmission etc. overall the subsidy and price are the prime factors followed by brand.

Q8, asking about the effect of subsidy provided by Indian Government to boost the Electrical vehicle market, the respondents are positive with their views with 100%’Yes’ that incentives and subsidy from government will certainly help the market to grow as it helps the customer to buy the electrical vehicle. At present scenario the electrical vehicle are slightly high priced as compared to the traditional internal combustion engine.

Q10, this question ask about the replacement of Traditional Two wheelers which runs on fuel and that fuel is used in Internal Combustion Engine, 46.93% of the respondents are

24 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] in favor of view that Electrical vehicle will be difficult to of the scooter and moved to the bike segment. Now Bajaj is adopt at early phase and later they will be accepted, as this coming back to the scooter segment with electrical flavor is a new technology and high priced in the market secondly with brand ‘Chetak’. The respondents believe that ‘Yes’ the support system is also not adequate at present time this with 73.46% it can re-live the golden era as it was in past, justifies the belief of the respondents. With 40.81% with 24.49% thinks that Bajaj has to face tough competition respondents believe that electrical vehicle will be the part of in the market as there are many players are in market and the transport system but will not completely replace the government is supportive all the manufacturer who are in the traditional ICE two wheelers from the market. This could be business of making electrical vehicle – two wheeler possible as there are many people who cannot afford to buy segment. 2% respondents think that not as the market leader high price electrical vehicle and may not able to maintain the but able to have a respectful market share in the electrical same, another possibility could be the load carrying capacity vehicle segment. that new electrical vehicle may fail to support. With 12.24% Overall the views are positive for the Bajaj electrical vehicle population responds that yes, they could possibly replace the the looks and other features as described in various sources traditional vehicles provided with proper support system but gives a tempting look, with the positive vibes let’s move to it will take time, its natural with new technology in the the next question. market many people are not used to it and service and support providers are not well equipped to serve the market gradually as the time passes with the correction in the market there could be the new picture which could be supportive to the new technology.

Q13, is a direct question asking about the mindset of respondents whether they will go for electrical two wheelers, with the current scenario like government incentives and subsidies to the costumers and moving towards the green environment respondents population are 100% ready to Q11, it’s a very simple and straight question about the move to the electric two wheeler segment. In the light of reducing the driving cost and helping the environment the above question Q12, there are positive vibes for the Bajaj respondent population are believing that ‘Yes’ it will bring Chetak, electrical vehicle that it can re-live its past glory. down the cost of running and help the environment pollution This helps in thinking that there could be Bajaj once again in free. the market the brand value also be one of the supportive

factor.

Q12, is a kind of nostalgic question to the respondents, as the Bajaj scooter was market leader and there were waiting to get scooter by the time Bajaj has stopped the production

25 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] Q14, this question ask about the source of information about at the supportive stage but the government are planning electrical vehicle, 81.63% are confirming to the social strategically and step by step process there are many media, 77.55% are supporting to the friends and relatives, ministry are involved for the smooth operation for electrical 32.65% are saying its Internet rest are saying that 18, 16 and vehicles in the market. All the hurdles are at the initial phase 14% are Print, T.V. and Hoardings. People are getting as the times passes these hurdles are slowly go away, as the information in today’s world very fast, people are very active price and other concerned issues as the coordination between on social media and other good old method is friends and demand and supply established all things will falls into the relatives mouth publicity it’s effective and reliable. From the place. above information it seems that people are aware about the electrical vehicle and other things.

Q15, this question is dealing with the factors for not accepting the electrical vehicles, the respondents chose with 100% speed and battery life, as it’s a new technology what whatever a company claims is yet to be tested on the roads. With 97.59% other two factors are Price and time taken to charge the electrical vehicle in comparison to the refuel the traditional vehicle. Indian market is a very price sensitive market and little bit of price difference can change the decision for the product purchase, other factor of refueling the vehicle as people are hardly giving their 5 min to refuel the vehicle. With 89.79% and 87.59% concern about maintenance and time consuming process in public Q16, asking from the respondents, about the key features of charging stations today there are many refuel station to serve Bajaj Electrical vehicle as this is a comeback of Bajaj into people this is a genuine problem till there are not support the scooter segment earlier Bajaj was the market leader in scooter segment as the market demand goes down for the infrastructure as it takes time ore then refueling a traditional geared scooter and gearless scooter and ‘sccoty’ type got vehicle at public stations. With 95.91% concern about the into the market Bajaj had to stopped the production of iconic lacking of charging stations rightfully goes with the above brand of scooter and move ahead to the bike segment. Bajaj stated reasons. With 79.53% says that there is a lack of is not out from two wheeler segment it has only stopped trained staff to serve the electrical vehicle, 46.93% are making the scooter with gear. Now it’s a nostalgic comeback concern about manual gear box, and 44.89% are concern for Bajaj and its users in this question, the author is asking about the uncertainty of new technology. With 34.69% are from the respondents what are the new key features that are thinking about the power of electrical vehicles in comparison known to them in newly launched Bajaj ‘Chetak’ electrical to the traditional vehicles. version. There are any factors present and most of them are true to the present scenario, as it is the initial phase and there are The respondents chose with 90.00% the mileage range that many things are yet to be tested in the real life, market is not is 95 km/charge followed by motor type with 54.00% with

26 Journal of Management Engineering and Information Technology (JMEIT) Volume 6 Issue 6, Dec 2019, Online ISSN: 2394 - 8124

Impact Factor: SJIF - 6.265 (2016) | 4.564 (2015)

Website: www.jmeit.com | E-mail: [email protected] | [email protected] 32.00% breaks and 30% are concern with the charger point Another thing that comes into the picture from Q16, the 24.00% are choosing body type and 22.00% are following satisfaction study of Bajaj “Chetak’ electrical vehicle in keyless start feature. There are many other features like comparison to the other models available in the market speedometer, odometer, trip meter, starting, gear box, with the same price range. This can be done in near future transmission and other technical details the respondents are and can be counted as suggestion for future study from under the 10-12 %. The reflection from the respondents are research perspective. showing that they are not into the technical features of the vehicle, usually people care about the looking, speed and average of the vehicle most. Most of the things are digital in REFERENCES the vehicle the features usability and their advantages will cherish after the use of the vehicle on the road. [1]https://www.autocarpro.in/feature/bajaj-chetak-once-india- favourite-steed-on-wheels-44656 [2]https://www.business-standard.com/article/companies/40-years- This information open up the new front of the research area ago-and-now-hamara-bajaj-clarion-call-for-consumerism- that how does people feel after the using the Bajaj Electrical 114100801244_1.html vehicle on road, how much they are satisfied from the Bajaj [3] https://www.autocarpro.in/news-national/bajaj-auto-reveals-its- product and what are the shortcoming that need to be first-ev-%E2%80%93-the-electric-chetak-scooter-44385. addressed in near future, this study is beyond the scope of [4] https://www.bikedekho.com/bajaj/chetak/specifications the current research paper the author is planning to do it in [5]https://theicct.org/sites/default/files/publications/India-hybrid- and-EV-incentives_working-paper_ICCT_27122016.pdf near future. [6] http://www.eai.in/india-ev-database [7] https://www.fame-india.gov.in/ XII. CONCLUSION AND SUGGESTIONS [8]https://www.innovasjonnorge.no/contentassets/815ebd0568d44 90aa91d0b2d5505abe4/india-ev-story.pdf [9] https://www.fame-india.gov.in/ModelUnderFame.aspx To conclude the study, this study give the nostalgic feeling [10]https://images.livemint.com/r/LiveMint/Period2/2018/02/12/P of old Bajaj era as the market leader and many of the hotos/Processed/electricsvehicles.jpg respondents and the other researchers have seen that era [11]https://www.innovasjonnorge.no/contentassets/815ebd0568d4 where the Bajaj was in everyone’s home as a family 490aa91d0b2d5505abe4/india-ev-story.pdf

member.

As far as the current research paper deals with the study of electrical vehicle and Bajaj’s comeback into the scooter segment with electrical flavor the views of the respondents

are positive and the market for the electrical vehicles is in the initial stage there is another positive thing that the government is in the support of electrical vehicle. The government is working step by step to get the things done and established market players like Bajaj and others along with the new entry in the electrical vehicle manufacturing are ready to explore new untouched market of electrical

vehicles.

As initial phase, the market and the customer has some uncertainty about the acceptance of electrical vehicle as it’s a new technology and people are using traditional vehicles

that runs on fuel from decades and there is a lack of proper

support structure for the same, with the elapse of time and market acceptance everything will fall into the right place.